REAL AF with Andy Frisella - Humility Is Huge, with Andy Frisella - MFCEO12

00:00:00.000 Hey guys, what's up? It's Andy Fursella, the MFCEO. This is the MFCEO Project. You are

00:00:22.440 listening to, I have my co-hosts here, Vaughn Kohler and Ben Newman. What's up guys?

00:00:27.720 What's going on? Today is a huge day in the podcast, in the history of the MFCEO podcast.

00:00:34.500 You want to know why? Why? We got our first sponsor. We did. We got our first sponsor.

00:00:40.780 Matchbox cars? No, it's not. It's not Hot Wheels. It's not Matchbox cars. It is. I should say

00:00:45.980 Matchbox cars. It is an awesome company that approached me about six, seven months ago

00:00:51.760 regarding possibly investing in their company. And it's kind of weird how it happened because

00:00:59.000 they sent me a proposal that I never actually got to read because I don't get all my Facebook

00:01:07.040 messages. But then I started to notice them and I started seeing them grow. And I'm like,

00:01:12.400 man, these guys are, this is a fucking cool deal. These guys are really doing something 0.94

00:01:15.620 cool. And I became a fan of them. And then I met Kyle, one of the guys in the, uh, in,

00:01:22.560 in the group. Um, and I went back and checked my mail and saw that they asked me to be an

00:01:27.360 investor in it, like before it even got going. So it was like really weird how it like came

00:01:32.360 about. Like I became a fan of these guys on my own, not even knowing that they had asked

00:01:36.100 me to invest because I never saw the message. So, um, the company is really, if you guys are

00:01:43.220 on Instagram, you've probably seen me talk about them. Um, the name of the company is

00:01:46.620 the dollar beard club. All right. Yeah. The dollar beard club, dude, they're it's an awesome

00:01:51.860 company. They have some of the best products out. I've tried them all. They're phenomenal.

00:01:56.240 As you guys know, I'm a lifetime beard wearer. Um, I'm not one of these trendy, uh, hipster

00:02:01.960 dudes who grew a beard because it was cool. Um, could you grow a beard in high school? Uh,

00:02:07.520 we couldn't have beards in high school, but I've had a beard on and off, uh, ever since really,

00:02:13.140 I got stabbed. Um, that's kind of how it started and then it's just stuck. Now I do

00:02:17.680 it because I love it and I can't imagine not having it, but they, they sell all the

00:02:21.660 different beard products. Um, and they just come to your house on a regular subscription

00:02:26.120 basis. It's really cool how they do things. Uh, these guys are, I admire them not only

00:02:31.740 for their products though, but the way they market their products, they've really been

00:02:34.920 an innovator in terms of, um, using social media to market things that we've talked about

00:02:40.180 principles that we've talked about, um, and how to be authentic, be real and market,

00:02:46.120 um, in today's, in today's new, new economy. Uh, it's been really fun watching them. So

00:02:51.940 to have them come on as a sponsor of the MSCO project, um, is not only really cool because

00:02:59.160 you know, we have a sponsor, but it's cool because I, I believe in what they're doing.

00:03:02.680 Right. Um, and I've seen them grow and become a fan organically, you know, from the

00:03:08.260 get go. So, so welcome guys. I appreciate the support. Um, you guys know I'm a big

00:03:12.420 supporter of you guys. So if you guys haven't checked them out, they are at the

00:03:15.940 dollar beard club.com. Um, if you're a beard guy, um, or girl, check out all their

00:03:21.980 awesome beard products. We know we got some bearded ladies out there. Um, check out 1.00

00:03:26.480 their awesome beard maintenance products. They've got some really cool thing. Their beard

00:03:29.500 oil is awesome. All right. So that's my, uh, it's coming pretty good here today. Yeah,

00:03:33.620 that's right. Newman's starting to get one. I can grow one in my neck. Yeah. Vaughn's

00:03:37.540 getting neck beard. That counts. Yeah. Neck beard counts. Like an Amish. All right, 1.00

00:03:41.580 guys. So welcome dollar beard club. Go check them out. Follow them on Instagram. Um, even

00:03:47.660 if you don't have a beard, they're a good follow because they're, they just post some

00:03:50.720 really good entertaining stuff. Um, question of the day though. All right. Here's the

00:03:55.900 question of the day. I was thinking about this as I, as I

00:03:59.480 came in, um, because it relates to the topic of what we're going to talk about

00:04:05.980 today. What is your favorite upset in the history of sports? I'll go ahead and

00:04:11.180 start with you Vaughn. Well, it's not my favorite sport by any stretch of the

00:04:16.560 imagination, but I'm going to have to say, uh, February 22nd, 1980 group of American

00:04:23.240 college kids defeat the union of Soviet socialist Republic, America miracle on ice, 1980 Olympics.

00:04:31.740 And why, why, uh, why do you think that they were able to, uh, win that game? Cause we're

00:04:38.280 American. Good answer. Ben, what's your favorite? So I, I, you know, being St. Louisans here,

00:04:45.280 I'm going to take a gander and I'm going to leave the, the, the one that I'd probably pick

00:04:50.060 first for last. Cause I guarantee it would come up. I'm going to go with another St.

00:04:54.420 Louis story. Cause I think for those of you that are St. Louisans, you know what the number

00:04:57.620 one would be, but I think the St. Louis Rams, I think back to that football game, that Super

00:05:01.940 bowl against the Tennessee Titans. And you know, that never give up attitude. And I always like to

00:05:06.480 say, it's hard to beat a team that refuses to quit. And you think about, you know, now the late

00:05:10.880 Steve McNair and you think about that game and you think about the turnaround of that

00:05:14.780 team, which is really a lesson for all of us. It doesn't matter what you did last year.

00:05:18.280 It matters what you believe you can do this year. And that team went from three and 13

00:05:22.140 to going 13 and three and winning a Superbowl, the greatest show on turf, uh, Tori Holt, Marshall

00:05:28.560 Falk, Isaac Bruce, Kurt Warner. Don't forget. Don't forget my homeboy, DeMarco Farr. DeMarco

00:05:33.200 Farr, the big daddy. DeMarco Farr is a good man. And I just think it came down to that final

00:05:38.680 yard and Mike Jones chasing down the receiver for the Titans and making what is now in St.

00:05:44.780 Louis. It is the tackle. It was that tackle that really preserved that whole story and

00:05:50.040 they never gave up. So I would say that's a pretty amazing story when you look at it in

00:05:53.300 its entirety. No question. Um, not just a game, but, uh, the mentality of, of, of being

00:05:59.740 an underdog. Um, you know, mine for sure would be, and I know what you're referring to. Cause

00:06:05.980 when you said, everybody knows the biggest upset in St. Louis, um, that would be game

00:06:10.200 six of the 2011 world series, uh, Cardinals versus Texas Rangers. Um, probably the greatest

00:06:20.160 sporting event in the history of baseball, maybe even definitely the greatest game in the

00:06:26.300 history of baseball, probably the greatest game ever in any sport. Um, if you watch that

00:06:32.160 game, um, we were what down, what was the score? It was, I don't remember the exact score, but

00:06:40.440 we were down, I think three runs came back in the bottom of the ninth inning, come back

00:06:46.140 and win the game, come back, win game seven. Um, total swing of momentum. I mean, there's

00:06:51.620 no way the Ranger, I was at both games. I was at six and seven. Um, there's no way the

00:06:55.440 Rangers could have, could have won after losing that game six. And it was two outs, two strikes

00:06:59.380 too. Yeah. Right. Yeah. I mean, it was over. Um, and I think, you know, what we're talking

00:07:05.240 about here and the reason I wanted to ask that question is because today we're going to

00:07:10.080 talk about humility. We're going to talk about the power of being humble, why humility is

00:07:16.180 important and not in, in not in every single case, but in most cases in sports, one team is

00:07:24.860 cocky. They're arrogant. They think they've got it in the pocket. They think they've got the 0.99

00:07:28.620 win in their pocket and they're able and they stop executing on the basics and they allow

00:07:32.660 teams to come in and win. I think in that Ram season that we're talking about, you know, 0.98

00:07:36.740 you could point at that for sure. Um, nobody thought the Rams were serious. They won the

00:07:41.680 first six or seven games without losing. Um, and you know, people thought it was luck and

00:07:48.580 it wasn't, they were just executing consistently. You talk about the 1980, uh, championship hockey

00:07:53.420 game. You know, nobody thought those kids were going to win. Nobody believed they were

00:07:57.640 going to win except them. Right. You know, that's why they were able to win. You know,

00:08:01.440 the other team didn't come out and take them serious. They weren't humble. They didn't execute

00:08:05.500 and they lost again, you know, and that's the same thing we're talking about with the Cardinals

00:08:09.000 thing. You know, that, that it's pretty easy to think that you're going to win when you're,

00:08:13.060 when you're up a number of runs and it, there's a two outs, two strikes in the bottom of the ninth

00:08:18.260 inning, you know, you think you've got it in the bag and look what happens, you know,

00:08:22.600 and the lesson in all these things is that if you can remain humble in competitive situations,

00:08:27.460 especially in business and stay hungry on top of that, that's when you're going to win.

00:08:33.120 But the minute you lose your humility, the minute you think you're at the top of the mountain, 1.00

00:08:36.120 the minute you think you have it made is the minute somebody comes and kicks your ass, 0.99

00:08:39.760 you know, and that's the power of humility. I've shared the stage with two of the members 0.99

00:08:45.080 from that Superbowl team had the opportunity to speak with them multiple times. And they used to

00:08:49.660 talk about the special teams coach from that season. It was a guy named Frank Ganz,

00:08:54.820 a legendary special teams coach. And you're going to love this, Andy. He used to tell him before all

00:08:59.280 the games to the special teams, go out and get the fight started. And I think that's such an

00:09:03.980 important message for everybody. Nobody's going to do it for you. And when you remain humble and you

00:09:08.480 remain hungry and you stay focused on the things that have gotten you ahead, right? They were six,

00:09:13.580 seven and oh, and he's still saying, go get the fight started. He didn't say, this is great.

00:09:16.960 Let's protect ourselves. Right, right, right. And I think that's really a mentality you've lived by.

00:09:20.780 Yeah. Oh, dude. And if you stay humble, it keeps you aggressive. You know, that's another.

00:09:25.240 There's so many points we're going to get into. And before we do, you know, I want to toss it over

00:09:29.940 to Vaughn, let him take care of a technical business real quick. And then we'll get into the

00:09:36.180 we'll get into the meat and potatoes of why this is such an important concept. I'm kind of the

00:09:40.400 Vanna White of MFCEO. Yeah, go turn those letters, bitch. 1.00

00:09:46.820 You do look pretty over there, Vaughn. Yeah. Yeah. Thanks. I appreciate it. So guys, 1.00

00:09:51.160 we can't stress this enough. Check out the MFCEO.com. And for each episode, we have a dedicated page.

00:09:58.780 And on that page, you'll find show notes and links galore for this episode. As you know,

00:10:04.300 throughout the episode, there's always some recommendations, either books or products or,

00:10:09.240 you know, what have you that Andy is advancing or Ben's advancing. It's also a place to learn more

00:10:14.880 about upcoming events and special products that we're going to be coming out with. So to go to

00:10:20.040 the page for this particular episode, go to the MFCEO.com slash P12. And then guys, you want to run

00:10:28.280 through your social media contacts. Ben, why don't you start us out? Yeah. So handles for me are at

00:10:32.820 Continued Fight, Periscope, Instagram, Twitter, and then my name, Ben Newman for everything else.

00:10:38.000 Yeah. Mine's, uh, at Andy for Sela on Instagram at Andy for Sela on Periscope. Um, guys, I do many

00:10:46.420 little mini Periscope episodes of the podcast almost every day. If you're not on Periscope yet,

00:10:51.220 get on it, um, and, and check it out. Uh, Snapchat, I'm MFCEO dash one. And then, uh, Facebook,

00:10:58.880 I'm just Andrew for Sela. So sounds good. And I'm at Vaughn Kohler, V A U G H N K O H L E R for everything.

00:11:06.820 Instagram, Twitter, Facebook, and eventually, uh, Periscope. I guess I'm on Snapchat too.

00:11:14.620 I don't do a lot on that. V K O dash M F C E O. Um, you mind if I insert a question real quick? 1.00

00:11:22.180 Sure. Uh, we're talking about humility and maybe you're going to get to this, but, uh,

00:11:26.100 you know, there's a lot of mistaken notions about what humility even is. So I'm curious,

00:11:31.240 maybe it's just for me and those who were dropped in their heads as children, but how would you,

00:11:36.160 how would you describe that? I think humility is a very misunderstood term. Uh, um, everybody likes

00:11:43.280 to talk about being humble and everybody uses it as some sort of like moral high horse to stand on

00:11:49.760 these days. It's very popular to talk about how humble you are. And you know, I don't know,

00:11:57.460 it makes people feel special or something. I don't fucking get it, but, but let's, let's, 0.51

00:12:02.160 let's talk about what it's not. Let's talk about what humble isn't. Um, you know, when I, 0.94

00:12:07.560 when I talk about being humble, humble doesn't mean, you know, that you're a little church mouse

00:12:11.660 and let people walk all over you and don't say anything. Um, that's just not humility. A lot of

00:12:16.380 people think that's humility, like shutting the fuck up and sitting in the corner, mind your own 0.99

00:12:20.340 business. That's, that is not what humble means. Um, it also doesn't mean false modesty. We see a lot 0.98

00:12:25.880 of that nowadays. Oh, I'm not very good at this. And when in reality, it's like they're fishing for

00:12:31.040 compliments, you know, it's, it's almost anti humility. Um, it's a, it's a false, false modesty

00:12:37.920 to me is like the most annoying thing ever. Just, you know, if you're good at something, just say,

00:12:41.040 yeah, you know what? I'm good at that. Okay. And say, thank you. Yeah. There's nothing wrong with

00:12:44.740 that. Um, um, you know, some basic beliefs about, you know, humility that people have is,

00:12:55.880 you know, people realize, you know, that are humble. They realize, Hey, the world doesn't

00:12:59.920 revolve around me. You know, I'm not a perfect person. And that's where, you know, admitting

00:13:04.360 that you're good at certain things and knowing that you have to improve at other things. Um,

00:13:08.740 that's a humility trait. Um, other realizing that other people are better than you at a lot

00:13:14.340 of shit that you're good at. That's being humble. Um, and also, and the most important thing 0.99

00:13:20.320 that I feel humility is, is realizing that you can always improve and you can always learn.

00:13:25.140 The problem with humility and not being humble is that when you start to think you're good and

00:13:32.080 you're not humble, you lose the ability to learn, you lose the ability to progress and you allow

00:13:36.480 your competition, whatever that may be, whether it be sports, whether it be business, whether it be,

00:13:40.880 um, you're, you know, you own a business or you're working in a business, a competitive

00:13:44.800 atmosphere, it allows people to catch you and beat you ultimately. That's what we talked about

00:13:49.360 with the sports examples in the beginning. I mean, all those situations were situations where

00:13:53.380 people thought they had it won and they fucking lost. And that's what humility can do to you if 0.92

00:13:58.040 you don't have it. Right. Okay. It could bite you right in the ass, but I'm going to tell you

00:14:01.480 another thing. Humility is not, you know, a lot of people say shit like, Oh, that guy drives this 1.00

00:14:07.020 kind of car. So he's not fucking humble. Humble has nothing to do with material things, guys. 0.99

00:14:11.800 Nothing. Now that might be modesty is somebody not living a modest life. If they drive a Rolls Royce

00:14:19.720 like I do, of course, I'm not a modest person. It's just not my style. You know what I mean?

00:14:25.400 That's not, there's nothing wrong with that. I'm not, I'm not modest, you know, but I am very humble

00:14:30.020 and there's a difference. And you guys have to realize the differences between humility and modesty

00:14:35.160 because they are not the same thing. And most people confuse the two or lump the two into the same

00:14:40.460 thing. Okay. So today we're going to talk about why being humble is good for you, why it could

00:14:46.660 benefit you, how to stay humble and how to basically check yourself when you do get good at whatever it

00:14:53.080 is you're doing. You know, we're going to go through all those things. Um, the bottom line is

00:14:57.540 this guys, if you're not humble, you're fucking screwed. And that's the end of this. That's the 1.00

00:15:02.200 end of the story. You can't learn. You can't progress. Can't get better. You're only going to get so

00:15:06.400 far. Yeah, I totally agree with you. And I think one of the main reasons why people

00:15:10.340 are screwed if they, if they aren't humble is that what's the opposite of humble. It's being

00:15:14.660 arrogant. It's being a prick. And who wants, who wants to be a friend with someone like that? 0.99

00:15:19.540 Who wants to help somebody out like that in business or life? And so if you, if you aren't

00:15:25.060 humble, if you are the exact opposite, you're going to find yourself on your own.

00:15:28.940 I think so. I think you end up on an Island, you know, and the reality is, is there's not one person

00:15:34.200 I know of. And Ben, you know, a lot of successful people as well that has been able to achieve

00:15:38.720 success on their own. I mean, are these, there's these internet people that do this randomly.

00:15:42.780 And, you know, of course we hear about these stories, but the reality is it takes a lot of 0.92

00:15:47.120 people to fucking get a task accomplished, especially a large scale task, like running 0.94

00:15:51.240 a company or being successful or launching a product. And, and when you, when you aren't 0.99

00:15:56.700 humble and you're like what you're saying, you're the kind of dude that like, not only do

00:16:00.360 people not want to work for it, they're the kind of people that, that like come in and 1.00

00:16:04.200 purposely sabotage your shit. You know, I, I think it's important to highlight what you 0.97

00:16:09.180 mentioned, which is it's okay to say that you're good at something. It's, you don't

00:16:12.680 have to apologize for being successful. If you're running a company, if you, if you want

00:16:17.200 to run a company, wherever you are in your career, it's actually an attraction power to

00:16:22.240 actually be really good at something. But then to also recognize I can get better every

00:16:27.220 single day, but to apologize or to not help somebody by sharing what's made you

00:16:31.840 successful, I think actually does a disservice to their ability to actually grow.

00:16:36.760 Not only that, man, you know, you're, you're, that's something society has fucking beat into 0.98

00:16:41.620 your head. You know what I mean? Like, dude, it's like, you know, people these days are 0.99

00:16:49.580 just so quick to like point at somebody and label them. And like, you know, I get a lot

00:16:54.740 because of the cars I drive. Well, dude, they don't realize that cars are a fucking passion 0.99

00:16:58.420 for me. You know what I mean? I don't drive those cars to impress other people. I drive 0.99

00:17:02.380 those cars because I fucking like it. You know what I mean? And people point and they 0.98

00:17:06.540 say, Oh, that guy's not humble or that guy's not, this is that guy's not that. When in

00:17:10.440 reality, dude, I'm, I'm one of these people who sits here and feel, and Tyler can attest

00:17:15.580 to this. I come in work every fucking day thinking about how I'm going to get better 0.95

00:17:19.420 because I feel like I'm getting my ass kicked. Even though if you look at the bank statements 0.99

00:17:23.480 and you look at the numbers, we're, we're doing well, I feel like I'm always losing.

00:17:28.500 A point you just made, which I hope people capitalize on and they recognize was the

00:17:33.580 difference. I want to go back to this modest versus humility. And if any, if anybody, you

00:17:39.280 know, is thinking about humility or saying, Oh, he drives this car. He's not humble. I would

00:17:44.500 encourage anybody to go find video from summer smash this year when there were a thousand

00:17:48.620 people who were in the audience that had traveled from all over the world. Part of the

00:17:52.900 culture, the brand that first form is building and the emotion that you showed. I mean, that

00:17:58.620 is exactly what humble is all about. So anybody that because of a car would say that you're

00:18:03.480 not humble, go get the video footage. I just want to capitalize it. Modesty different. You

00:18:08.300 don't have to be modest. Who says you have to be modest. You can't drive a nice car, humble

00:18:12.280 and modest, completely different things. I've never thought of it that way. And I hope everybody

00:18:16.160 listened to that point because that is a huge point. If you want to drive a nice car, go drive

00:18:21.140 one. It doesn't mean you're not humble. Not only that, how many little kids or how many

00:18:25.700 people are you inspiring to go out and be successful by doing that? You know, like what

00:18:30.940 I was, my point I was trying to get at, and I don't think I was making a very good point

00:18:33.900 there, but, um, so thanks for stopping me from rambling on a terrible point. But the point

00:18:38.580 that I was trying to make there was this is that society has the social pressure of everybody

00:18:43.700 around, because let's face it, most people that we all deal with on a daily basis are a moderate

00:18:48.900 income type people. It's just, it's an average, right? Nothing wrong with that. And a lot

00:18:53.300 of people are very happy at that. And, and, and if that's what you want, that's cool with

00:18:57.140 me. I have no issue. I'm not judging. This podcast is for people that want to grow and become

00:19:02.540 successful. And, and that, that's, that's, that's an arbitrary term. It's different for

00:19:07.020 everybody. Right? So the principles are all the same, but the point I'm trying to get at

00:19:12.320 here, guys, is this, you have to think outside the, the, the mental beating that society hands

00:19:18.840 on you in terms of what's acceptable and what's not, because the reality is, you know, um,

00:19:25.660 people are going to try to tell you what to think, what to do, how to live. And at the end

00:19:32.220 of the day, you're going to be fucking dead and it's not going to matter anyway. So I encourage 1.00

00:19:37.140 everyone to do what they want to do. If that's driving nice cars, drive a nice car. If that's

00:19:42.680 live in a fucking trailer, live in a fucking trailer. Everybody likes different shit. I 1.00

00:19:47.360 know plenty of dudes. I have a lot of friends who their idea. And you know, cause we have

00:19:51.820 this farm out in the country and I've got a lot of friends out there. Their idea of paradise

00:19:55.400 is to have a house on the river where they can get on a flat bottom boat and go frog gigging.

00:20:00.400 And you know what? I fucking go with them and it's awesome. They have a great quality of 0.96

00:20:04.060 life. So there, it's not about, it's what makes you happy and you can't allow society

00:20:09.380 to dictate what is right or wrong for you. Because if you do that, you know, you're going

00:20:16.480 to end up with, you know, the same shit everybody else has. 0.99

00:20:19.700 You've actually chosen humility for one of your core values of your business, because obviously 0.99

00:20:24.860 you think it has value for business. And it dawned on me as you know, we did a podcast

00:20:29.240 on, um, on sales a couple of weeks ago and you said, you know, people don't buy your

00:20:35.540 product as much as they buy you. And here's a perfect example. Example. If you're an arrogant

00:20:40.780 prick, nobody's going to want to buy your product. 1.00

00:20:43.060 Right. That's right. Yeah. I mean, it's, there's really nothing to add to that. You're going to

00:20:49.300 be fucking broke. And as this is an entrepreneurial business podcast, um, being humble is an asset 0.99

00:20:56.120 that you have to have. Right. And if you fucking aren't humble, you better get damn good at fucking

00:21:00.500 faking it because the reality is most of your customers are going to be average people and 0.99

00:21:04.880 they're not going to respect you if you think you're fucking better than everybody. Right. 0.98

00:21:08.040 Right. And I guess, I guess for me, I just wanted to hurt your sales. Yeah. Yeah. Okay. So let's

00:21:12.720 tie it back to, you know, cause let's stay on focus. How does that, I mean, it's all good.

00:21:17.600 We're all good people in this room. You know, everybody in this room is a good hearted person.

00:21:21.500 I know every, I'm friends with everybody in this room. I all know, we all would be humble

00:21:26.140 whether whatever in any situation, because we're good people. Some people need to understand

00:21:33.520 that humility is necessary for them to get what they want in business. Right. You know

00:21:38.920 what I mean? So at the bare bones, you need to understand that. Right. It's, it's not just

00:21:43.620 the right thing to do. It's good for business. Great for business. Yes. You know? Yeah.

00:21:48.000 So you're screwed if you're not humble. Yeah. End of the podcast or what? Hey man, you know, 0.99

00:21:54.780 it's real simple shit. We could end it right here, but the reality is there's more points 0.99

00:21:58.240 you can make and pile on and do all this stuff. Um, you know, a big, a big obstacle that I see

00:22:05.920 in business. A lot of times I see a lot of, especially small business owners and there's,

00:22:10.140 there's no, this is not a coincidence. Okay. The bigger the company that I, that I've dealt with,

00:22:17.500 the more humble the owner, the smaller, the company I've dealt with, the more arrogant

00:22:23.300 the owner. It's not a coincidence. I think that goes back to a book that I had mentioned

00:22:29.200 before mindset by Carol Dweck, right? It's the difference between a growth mindset and

00:22:34.740 a fixed mindset. You know, that's one of the things I love about first form. It is constant.

00:22:39.140 When you look at the culture, when you walk through these doors, it's what can we do to

00:22:42.400 improve, to get better, better products, better people, better service that keeps you humble

00:22:46.960 in and of itself. You're constantly asking yourself, what can I do to grow? You're going

00:22:51.260 to stay humble. It's like as a speaker for me, I've come a long way since 2006, since my

00:22:56.300 first $500 speaking fee, right? It's much more significant now, but the reality is I go to

00:23:00.840 mentors and coaches that are still getting paid two times when I'm getting paid because

00:23:05.600 it helps me to understand what can I improve? What can I learn from them? What can I do to continue

00:23:09.580 to grow? You naturally, if you want to keep growing, you'll be humbled, right?

00:23:13.220 And if you're humble, you'll naturally want to keep growing. So those two points, you know,

00:23:18.520 it's like what came first, the chicken or the egg? You know, we could argue about that

00:23:21.620 all day. I prefer, I think that when you remain humble, that's for me at least, okay?

00:23:29.420 For me, when I remind myself how little of a fucking player I am in the business world 0.95

00:23:34.420 and I look around and I don't compare myself to other people in my industry. I compare myself 0.98

00:23:39.240 to fucking Steve Jobs or Bill Gates or dudes that own, you know, Jimmy John's, you know? 0.99

00:23:47.880 I don't compare myself to other people in the industry. I compare myself to just business. 0.99

00:23:52.620 And when you do that, okay, it's very easy to stay humble because you look around and you 0.99

00:23:57.020 say, fuck, those guys have really done something, right? You know, we're still little babies in 0.99

00:24:02.820 the big scheme of things. And I think that's, you know, it's all perspective, how you want

00:24:05.900 to keep yourself in check. You know, but getting back to my point about the guys that own the

00:24:11.680 biggest companies are usually the most humble and the guys that own the smallest companies

00:24:14.860 in our industry, without naming names on the smaller guys, I'll name some names on the bigger

00:24:21.960 companies. A company that we have worked with and use on a daily basis for the last 16 years,

00:24:29.260 they're the biggest sports distributor in the world. Their name is Europa Sports. The guys that

00:24:34.960 own that company are the most humble people I've ever met in my entire life. They're great

00:24:40.560 people. They're always there to help. Jeff Compton, Eric Hillman, two of the greatest human

00:24:47.780 beings that I've ever met. And these guys are the most successful guys, two of the most successful

00:24:52.780 guys in our industry, two of the most powerful guys in our industry for the last 25 years, you

00:24:58.620 know? And these dudes, you would meet them and you would have, they are just, I mean, salt

00:25:03.380 to the earth, greatest people ever. And then you meet some of these guys who own a little

00:25:07.800 brand that does $500,000 a year in sales. And they act like they're the fucking king shit 1.00

00:25:13.580 or whatever of the whole entire industry. And it's just like, dude, it's very apparent 1.00

00:25:18.380 from where I'm sitting that that mentality of not being humble is what keeps them, you

00:25:23.380 know, a small company. You know what I mean? And there's no coincidence as to why when you

00:25:28.280 see people like Richard Branson, who owns set, what is it? Four billion companies who

00:25:34.200 fucking knows the guy owns everything, you know, and you see him, he's a regular dude. 0.92

00:25:38.820 Like I'd like to drink a beer with that guy and hang out with them. And he seems like a 0.99

00:25:42.980 humble, I mean, I'm sure he's confident. And I did a periscope on this yesterday. I'm

00:25:48.300 sure he knows what he knows. And I'm sure he is not afraid to admit what he doesn't know,

00:25:53.420 which is what ultimately has made him successful. You know what I mean?

00:25:56.500 I would say too, that humility is not a static thing. Like you either have it or you don't

00:26:02.900 because let's face it, a guy that's making that much money, he's going to have his moments

00:26:07.020 where he maybe lets his ego get the best of him, but it's the people who consistently put

00:26:12.800 their ego aside and consistently put others first and serve others who I think are going

00:26:19.160 to be the most successful. But let's face it. I mean, guys who have accomplished a lot,

00:26:24.620 you're going to periodically struggle with some ego issues.

00:26:28.020 I don't know. Maybe. I mean, you don't think I don't know, man. Like I said, the most,

00:26:33.180 the most, the most successful guys I know are the most humble in all areas. Like I've never one

00:26:39.080 time heard those two guys. I just mentioned ever step out of line with ego. That's impressive.

00:26:43.840 Super impressive.

00:26:44.620 You know, and I, and I know guys more successful than them financially and, and that, you know,

00:26:53.020 if they built it themselves, I think, as opposed to inheriting a family business, I'm talking

00:26:57.340 about self-made dudes, self-made dudes that, that the bigger they are, the more humble they

00:27:01.980 are. That's what I've always found. I've never found it the other way around ever. And I've

00:27:06.620 never seen, you know, people, I've never seen them step out of the line. You know, I don't

00:27:13.200 know, man. I don't know if I agree with that or not. I'm sure that's the case sometimes,

00:27:16.480 but, um, you know, I've never seen it from those two guys ever, ever, ever, ever. I call

00:27:25.260 those dudes, I call them dudes at 12 o'clock at night and they're like, Andy, what do you

00:27:28.180 need, man? How are you doing? You know, they're not like, what the fuck are you calling me for?

00:27:31.800 You know, they're just, I don't know. I think it's a core value that people, the more people 0.69

00:27:37.760 have, the more growth you're able to, to, uh, achieve because the reality is, is if you

00:27:42.000 think you're perfect, you think you know everything. And if you, if you are somebody who battles

00:27:47.260 with ego, you're not able to learn, you're not able to approve, you're not able to progress.

00:27:51.660 And, uh, it's, it's just the reality of, of, of the core value, you know, you know, from

00:27:57.940 a, from a coaching and psychology based standpoint, which is obviously the work that

00:28:01.740 I'm doing on a daily basis. I think in those situations where you have the company, they've

00:28:07.000 done $500,000 in annual sales and they have this ego, there's some insecurity about the

00:28:12.980 truth of where they are and the fear of where they want to go. Right. And the reality is

00:28:17.420 you just have to be truthful with yourself and you have to be able to say, it's okay that

00:28:21.320 I can grow. It's okay that I don't know everything. Self-awareness is exactly right. So I always

00:28:26.020 talk about attain belief in yourself. When you say that, it doesn't mean that I'm saying to

00:28:29.660 somebody you don't believe in yourself. It's where you are. What is that next level of

00:28:33.800 belief? And that's what we're talking about. It's the ability to remain humble and say,

00:28:36.900 it's okay to grow. Yeah. Richard Branson, I guarantee you is looking for ways he can continue

00:28:41.760 to grow by other companies. The guy can still grow no matter what he owns. He can still grow

00:28:47.180 every day, whether it's growing in nutrition and serving other people or business, you can

00:28:51.820 always continue to grow. Yeah. You know, I mean, Vaughn, you might be right. I don't know.

00:28:57.300 I mean, I'm just saying I've never seen that. The only thing I really meant with that point

00:29:01.580 was simply to say that people are human and we, and sometimes our, our lesser, well, our

00:29:07.660 greater angels don't get the better of us. Our demons get the better of us. And that's,

00:29:11.420 that's, that's the only point that I was making is that nobody's, nobody's perfect.

00:29:14.320 All I'm saying is I've never witnessed that from those guys. Yeah. No, that makes sense.

00:29:17.420 I think what Vaughn, you're probably talking about a Floyd Mayweather, you know, Floyd Mayweather

00:29:21.400 is, is nor modest, nor humble, right? I mean, if you're looking at the extreme example

00:29:27.680 like that, but how many Floyd and unbelievably successful guy, but I think you're talking

00:29:32.880 about the actual example. Okay. So let's, let's talk about that for a second. Cause Floyd is

00:29:37.440 one of those super talents that he's arrogant. You know, I mean, there's no question the guy's

00:29:43.000 fucking arrogant. You know, he talks shit. He talks about his money all the time. He brags 1.00

00:29:47.420 about it. I carry a million dollars in cash around with me. You know, that's not, that's

00:29:52.200 not humble. You know what I'm saying? Um, in any way. So how, okay. So, uh, how does

00:30:00.100 he stay hungry? How does he stay moving forward without being humble? You know what I mean?

00:30:07.460 It's a good example to think about, you know, there is examples in history where people are 0.96

00:30:14.060 just that fucking good that they don't, they don't need to get hungry, you know? Um, 0.94

00:30:20.320 but let's look at it from the other side of the coin. You know, those are definitely the

00:30:25.560 exceptions and not the rule. No question. But let's here, let's let me, let me put it to

00:30:29.880 you a different way. Nobody talks about, cause this is what always happens. You know, I always

00:30:33.640 tell people you've got to be, you've got to be humble in order to succeed and grow. And

00:30:37.280 people always fucking point to that guy. I can't fucking stand them as, as a, as a, as 0.99

00:30:42.800 a personality, but I respect him because he knows he's a fucking entertainer. Okay. And 0.99

00:30:48.060 I think a lot, I think if you sat down with him behind closed doors, a lot of what he does

00:30:52.540 is an act and it's not who he really is. He understands he's a character. Okay. So like

00:30:58.900 that character to me is not appealing, but I think he's a genius for creating the character

00:31:04.720 because it's getting him paid. Right. All right. So, but let's anybody in the history

00:31:09.020 of sports, dude, that's what I'm saying. I mean, you think 300 million for fucking 30 0.99

00:31:13.720 minutes, dude, come on that you, you, there's nothing you could say no matter what you think 0.99

00:31:17.860 about it. It's just, it's ridiculous. Right. So anyway, I bet if you got him behind closed 0.99

00:31:22.200 doors, I bet he's a different dude could be wrong, but I'm betting that he is. And let's

00:31:26.680 also think of, cause dude, I, I bet you, cause there is no fucking way that somebody would 0.99

00:31:31.640 put in that much work to be that fucking good. If they didn't know that they could be better 0.97

00:31:35.420 and be the best, there's no way it's not possible. So my personal take on him is that he's a character

00:31:40.960 on person purpose. And I think, you know, he's exploiting that character for the reason of

00:31:46.900 being a good businessman, but let's take it. This is something that I always want to say

00:31:52.800 to people, but I never say because I, cause I have, my dad taught me something when I was

00:31:56.640 real young and he's beat it in my head. Can't argue with stupid. All right. So I never fucking 1.00

00:32:01.660 argue people on this point because I don't have the time, but I do have all the fucking time in 0.98

00:32:06.100 the world right now. So we're going to argue this point. Floyd Mayweather's filthy rich and he's not 0.88

00:32:11.820 humble. All right. That's right. It's all relative though. Right. There's a lot of people in the world, 0.83

00:32:16.480 a lot more wealthy than he is, a lot more financial successful than he is. What if he was humble

00:32:20.600 enough to learn business? What if he was humble enough to learn how to take that money and turn it

00:32:24.660 into something else? What if he was humble enough to be better in those aspects? The dude would be

00:32:29.740 a multi-billionaire. Okay. So let's talk about humility because it's all relative. Yeah. 300

00:32:36.360 million dollars, a lot of fucking money, especially to anybody in this room or anybody listening to 1.00

00:32:40.480 this. But what if it could have been, what if it could be 30 billion or 40 billion or 70 billion? 0.99

00:32:45.920 And he could have been the greatest paid work net worth person in the history of sports.

00:32:52.340 Mm-hmm. You see what I'm saying? Absolutely. So how much better could he be?

00:32:57.340 It's a good question, but I think you really nailed it on the head when you said that he,

00:33:01.500 he is a character and that's part of what he's doing. You know, I've heard, I've heard similar

00:33:07.000 things about Rodman, you know, Dennis Rodman back in the day was, you know, this clown off, 0.83

00:33:11.160 off the court. And yet did he get to be one of the greatest rebounders in the history of basketball

00:33:15.680 by being a clown? No, he, I'm, I'm sure he was hardworking. No, but you wouldn't know who he 0.65

00:33:20.660 was if he wasn't that character. Right. Exactly. Exactly. He, it's, it was all part of his persona.

00:33:25.280 Right. Yeah. But where it counted, he, he put in the work. That's what I'm saying. So, so for you to

00:33:30.040 say, Oh, for somebody to say, Oh, he's not fucking humble. Well, well, clearly he's humble enough to 0.98

00:33:35.180 know that he's got to put in the fucking work cause he does it no matter how he acts or what he says in a 0.99

00:33:39.520 microphone. I mean, dude, it's like he's Floyd thinks and understands that the more he gets 0.99

00:33:46.080 people talking about him, the more money he makes. I think he's fucking genius from that aspect, 0.98

00:33:50.880 you know, but a lot of people are like, Oh dude, he's not humble. Well, there's aspects of him that 0.98

00:33:57.300 are humble. There has to be, or he wouldn't put in that kind of work. You know, I think we spent a

00:34:01.180 lot of time on, on, you know, what it's not or how it's going to hurt you, but how can it help you?

00:34:06.320 How can being humble help you? Let's talk about that for a second.

00:34:09.520 All right. Here's the thing that you have to realize. And we talked about this a little bit,

00:34:13.400 but you cannot succeed on your own. It is impossible. Okay. So for you to get maximum

00:34:19.680 production out of your team, what do you have to do? You've, they have got, you can't force them

00:34:25.960 to, I mean, sure you can yell and scream and throw a fit and all that stuff. And they're still going to

00:34:30.400 do the bare minimum, but how do you inspire a team? How do you get them excited to go to battle for

00:34:36.000 you? How do you get them excited to come to work and accomplish this, this mission?

00:34:39.520 And being humble, whether you realize it or not, as a leader is a necessary quality to have,

00:34:45.800 because it helps people feel valued. It helps you appreciate them. No one likes the kind of leader

00:34:53.660 that stands up on a podium and accepts an award and says, Oh, this is all me. You know, I've been at

00:34:59.040 this my whole life. Fucking earned this shit. Nobody likes that. You know what they like? Hey, 1.00

00:35:04.840 look, and you know what? Not only do they like, do people like, but what is the truth? Hey, look,

00:35:12.040 I get a lot of credit. I don't deserve. And the reality is, is I've got a hundred guys behind me

00:35:18.540 that work their fucking asses off every single day. And I get the credit. I shouldn't be getting this 0.99

00:35:23.540 credit. The credit should go to them. And that's the fucking truth. You know, I get a lot of credit

00:35:28.560 personally for being successful and this and that. And you know, we talk, we have the podcast and we

00:35:34.680 got Instagram, this Periscope and all this shit, but dude, I wouldn't even be able to do that shit. 1.00

00:35:39.140 If I didn't have the guys I have, the team I have comes in and kicks ass every fucking day. If they 1.00

00:35:43.820 didn't do that, I wouldn't even have the time to do that. Nor would I have the experience of managing

00:35:48.700 them or working with them or going to battle with them. Would I have the house I live in, the cars I

00:35:53.200 drive or any of this other shit that, that, that I have. And that's the truth. And P and it, 0.98

00:35:59.380 there's a huge pet peeve of mine when leaders take all the fucking credit from their team, 0.98

00:36:04.560 because here's the thing that you don't have, you don't get, they're not going to get paid the way 0.99

00:36:08.880 you get paid. If you're a leader, if you're a CEO, if you're a boss right now, your fucking reward is 0.98

00:36:14.240 your fucking paycheck. It's not the credit and the paycheck. You better give the fucking credit to 0.99

00:36:19.960 your team because they are the ones that got you that fucking paycheck. And what allows your 1.00

00:36:24.140 paychecks to grow you as the MF CEO of first form is that your humbleness, as I've seen creates

00:36:31.600 gratitude and appreciation. And that that's a choice because it's contagious. It's contagious

00:36:36.600 because you give that first, correct? Yes. So it's the gratitude and appreciation that comes from

00:36:41.340 being humble, which allows people to say, we're going to let this spark be lit so that we're going

00:36:45.920 to work hard to get to the next level altogether because you do appreciate them and have gratitude

00:36:51.980 for their hard work. It's genuinely genuine. Right. But see, here's the thing. You, you deal

00:36:56.340 with a lot of small business owners. So do I, I go in consulting for these other guys and I'm like,

00:37:01.140 all right, they're like, well, how do you get your guys to work so hard? And how do you get your guys

00:37:04.740 to be passionate about the brand? And here, and here's the fucking cool thing, guys, is when your team's 0.63

00:37:10.520 passionate about your product, guess who else becomes passionate about your product? Your customers. 0.96

00:37:14.600 Okay. This is the core value that drives your culture is being humble. You have to understand

00:37:21.840 this. I see all these guys, they come to me for advice. They come to me for, for, uh, small business

00:37:27.600 consulting. I want, I want the kind of culture you have. I want my people to come to work passionate

00:37:32.740 yet. They go out in their bay or their warehouse or wherever it is they're working and they yell and

00:37:37.360 scream and point and this and that. And then when shit goes good, they talk about how great they are. 0.99

00:37:41.520 They don't give any credit to their team and they have, they hold the mentality of, well, 1.00

00:37:45.620 I pay them to do a fucking job and that's it. And you know, that is like the opposite of what you 0.98

00:37:51.820 need to do. It disgusts me, honestly. So this conversation is reminding me of a conversation

00:37:56.560 we had probably more than a year ago where you, you surprised some of your friends because you

00:38:02.820 actually agreed with something that Obama said president said, yeah, you want to explain kind

00:38:08.580 of what you saw people got wrong about that. And it's, it's irritating. Like dude. So Obama

00:38:13.600 said, I don't know, a year ago or a year and a half ago, you didn't build that. You own a

00:38:18.700 business. You didn't fucking build that. And everybody, all the right wing people. And I 1.00

00:38:24.020 don't identify myself with right or left. I re I identify myself with what is fucking right. 0.94

00:38:29.040 Okay. And all my right wing business owner friends all sending texts to each other saying, 0.78

00:38:33.300 what a fucking moron. Look what he'd said, dude, I fucking built this blah, blah, blah, blah, blah. And you 1.00

00:38:38.280 know what I'm thinking? I'm like, dude, you arrogant motherfuckers. You didn't build shit. 1.00

00:38:42.080 You know what I'm saying? You might've started shit, but you, but like this building that I'm 1.00

00:38:45.860 in where I see, I'm looking out the window and I see hundreds of pallets of product and 1.00

00:38:49.960 all that stuff. I didn't put those on the fucking shelf. I didn't clean that warehouse. I didn't 0.99

00:38:53.620 send the orders out. I didn't write the handwritten thank you notes, dude, for you to sit there

00:38:58.700 and take the credit of the company that you built, you may have started it. You may have

00:39:02.560 designed the framework, which is the job of an entrepreneur. You may have employed these

00:39:07.640 people and you may have done all these things. And basically your job as a CEO is to steer

00:39:12.000 the fucking boat. You might've steered the boat down the right path, but dude, to think 1.00

00:39:16.040 that you got this way without a hundred motherfuckers paddle in the background. You know, I always 0.99

00:39:20.520 talk about it like a Viking ship. Like I'm standing up on the front and I got a hundred dudes behind

00:39:24.520 me paddling their balls off. We don't go anywhere without them. So for some, so all these people 0.97

00:39:29.840 like yelling about like, and dude, I'm not a big fan of, you know, our current situation in the

00:39:35.540 white house, but, uh, and I'm being nice about how I say that. But, um, but the reality is his duty

00:39:42.780 made a good point. And I think what he was trying to say is like, look, it takes everybody, the effort

00:39:47.200 of everybody. And it does. And for somebody to say it doesn't, or I'm the boss, or they walk around

00:39:53.600 like they've got a fucking 10 foot long dick, you know, when they're a CEO, dude, those people, 1.00

00:39:58.100 they don't make it very long in business. That that's a character. We talked a minute ago about 1.00

00:40:02.480 characters, uh, like Floyd. Okay. That's a character that you see in the movies and that

00:40:08.240 you see, um, on TV and you see in the newspapers as a character, you know, it's like, uh, um,

00:40:15.880 you know, you see every movie you see, you see like the CEO sitting at the end of a long table 1.00

00:40:20.180 and he fucking yells at his employees and shit. Like I always think of the scene in Christmas 0.99

00:40:24.660 vacation when, uh, Clark Griswold takes the president, the president into his boss and his boss is like,

00:40:30.560 you know, set it down there with the others and then like kicks them out of the office.

00:40:34.040 You know what I'm saying? Right. Like that's what I think of. And that's what people think

00:40:37.260 of when they think CEO, you know what I mean? But what they don't realize is the most successful

00:40:42.800 CEOs are not those kinds of guys. They're just not, they're the kind of guys that wear the same

00:40:48.900 shit that their employee wears. They're not wearing $10,000 fucking suits. They were a fuck 1.00

00:40:52.840 a polo and fucking khakis or jeans or t-shirt walk through the warehouse and know the motherfuckers 1.00

00:40:57.600 of works for names, no matter how big they are. Right. I think, uh, what you told me originally 1.00

00:41:02.660 when we talked about this was, is something I want to repeat now, which is that you said

00:41:05.940 that the problem wasn't that Obama said what he said. He didn't say it right. Instead of saying

00:41:10.500 you didn't build that, he should have said you didn't build that by yourself. I think that is

00:41:16.440 what he said, but I don't, I don't remember the exact quote, but I think that was the context

00:41:20.420 of what he said. Was it? Yeah. And people just jumping on him. Yeah, man. And like, you know,

00:41:25.240 I'm not for in politics, like jumping on somebody just cause I don't like them. Right. Let's

00:41:29.040 look at the fucking truth. I think the point you made was valid. And anybody who disagrees, 0.99

00:41:32.640 your leadership skills are poorly developed. Right. So let's just be real here. You know,

00:41:38.260 you're, you're not, if you want to walk through your building and act like you're the fucking 1.00

00:41:41.580 king of the walk and all that shit and treat people like dirt, enjoy their fucking ride. 1.00

00:41:45.880 Cause it's about to be over. Right. Period. Right. You know, people will not go to fucking 1.00

00:41:50.700 battle for you if they don't fucking love you and care about you and the way that they 0.99

00:41:55.180 love you and care about you is by you showing them that you love and care about them. And 0.98

00:41:59.000 that takes fucking humility. You know, one thing I can't stand, like, dude, I don't even 0.99

00:42:03.660 like people carrying my fucking bags. Like when I travel to a hotel and like the bellhops 0.98

00:42:08.340 trying to get my bags, I don't even like them doing that because it's like, I feel like 0.98

00:42:12.360 that's like a fucking servant job. I don't like that. Like, dude, let me carry my own fucking 0.96

00:42:16.680 bags. You know what I mean? Yeah, absolutely. Like, dude, it's just a mentality. Like, I mean, 1.00

00:42:23.140 I don't know if I'm making sense. Does that make sense? It's making, it's making perfect

00:42:26.040 sense. You know, it's, it makes me uncomfortable. Like, like, like people shine in your shoes

00:42:30.700 and shit or like carrying your bags. It's just not for me, man. You know, I don't even 0.99

00:42:36.320 like people waiting on me in a restaurant. I'd rather get up and get my own fucking beer. 0.99

00:42:40.880 It's the truth. You like buffets? No, I don't like buffets, man. I think they're disgusting. 1.00

00:42:45.880 Dude, I'll tell you a story, man. One time we went to this buffet, we used to go to this 0.55

00:42:50.020 Chinese buffet. Me and Scott, who runs a warehouse out here. Um, he's one of my best friends.

00:42:54.780 We, uh, when I say run the warehouse, he's in charge of distribution, international, national,

00:42:59.460 it's a, it's not running the warehouse. It's just, he runs distribution. Anyway, we, dude,

00:43:04.640 we went to this fucking buffet. We used to always go to this one buffet up the street and like, 0.99

00:43:08.560 it got progressive. Like it was good at first, you know, when you're like 22 years old, 23,

00:43:13.400 you're like, fuck yeah, buffet. And then we like kept going there and we were like 27, 28. 0.92

00:43:18.080 And it's like starting to get kind of, we're like, man, this place really isn't that good. 0.82

00:43:22.080 So we're, we're fucking eating in there one day and dude, I don't even know how to say this 0.97

00:43:29.680 without pissing people off. So I'm just going to fucking say, if you get pissed, I don't care. 0.99

00:43:33.040 But like, dude, I look over and there's like this really big woman. Okay. With shit all over her, 1.00

00:43:42.860 like covered in like sweet and sour sauce. I don't know what the fuck it was. Like, 1.00

00:43:48.020 like, I don't like when you go to eat and you see people eat ribs and they got fucking barbecue 0.99

00:43:51.940 sauce above their eyes. Like how the fuck does that even happen? So do we look over at the same 0.99

00:43:57.140 time? And this chick is just going to town. And like, I'm talking, when I talk about like covered 0.99

00:44:02.740 in sauce, I'm talking about like, she looked like she dunked her fucking head in a fucking barrel 1.00

00:44:07.840 sweet and sour dude. And like rubbed it all over. And like, that was it, dude. No more buffets. 1.00

00:44:12.660 They've ruined it for me forever. I will never any buffet. I don't know. No buffet. I won't

00:44:17.420 fucking do it. No matter what you have that image burned in your head, dude, dude, but we got to 0.99

00:44:22.600 get Scott. Go get Scott right now. We're going to get Scott in here and we're going to, we're going

00:44:26.160 to fucking ask him about the truth of the story. Okay. So dude, I'm telling you, man, it was like 0.98

00:44:30.700 such a bad deal that it like, you've been permanently scarred. Dude, I listen, man, it

00:44:37.080 can, it can fucking, I can't get the image out of my head. Like it's always, it haunts 0.98

00:44:42.920 me. Like how do, how do people get like, you guys all know somebody eats like that, right?

00:44:48.680 No. Yeah. You do. You lie. Like I'm talking about like ribs, like dude, they're eating ribs.

00:44:53.560 They just got shit all over them. Like dude, I don't know. On their ears. You're like, how, 0.98

00:44:57.520 like how did the sauce get on your earlobe? Dude, how? Like I don't get it, man. And like

00:45:02.600 this may be the most interesting tangent we've ever gotten. I'm just saying like you motherfuckers 1.00

00:45:07.780 out there eating ribs, getting shit above your eyes. How does that even happen? Yeah. Here 1.00

00:45:12.200 he comes. Here he comes. Here he comes. Only on the MFCEO project. Ladies and gentlemen,

00:45:16.920 sit down in the chair here real quick, just real quick. And when you talk, you got to like get

00:45:21.080 your face up to the microphone. So if you don't think this is live and we have fun, this is

00:45:24.220 about real as a guest. So we do our, we do our podcast in my office, in the conference

00:45:28.440 room. It's on. Yeah. So to help people visualize, I just got done telling the story why we don't

00:45:35.000 eat at buffets anymore. Do you remember why? Emperor's walk. And what, what did we see?

00:45:40.520 Ole had gravy dripping off her face. I said nothing to him. What, what the fuck was going on there?

00:45:47.640 Was it gravy? Dude, it was sweet and sour gravy. It looked like some sort of chewed up mash 0.99

00:45:53.320 dribble, just all over running down. It was like in her fucking hair, dude. It was 1.00

00:45:58.120 everywhere. So just so you know that I wasn't making that up, I had to call him in here and

00:46:03.520 not say shit and have him validate that story. Have you eaten a buffet since then? I certainly 0.89

00:46:09.040 haven't eaten there. No. All right. So he might be getting over it. I'm traumatized. Yeah.

00:46:13.860 Like that shit. Do you not remember that perfectly? Yeah, that was bad. Yeah. We got up and left, 1.00

00:46:17.940 dude. Like we left, like we looked over and he's like, he looks over and he goes, dude,

00:46:23.040 look over there. And I'm like, what the fuck, man? Dude, it was over. We had to leave. We 1.00

00:46:27.520 had to leave. Cause Scott fucking poured it out. The fucking, the sweet and sour sauce 0.99

00:46:31.460 monster. That's pretty bad. All right. Well, Scott, all right. Scott for appearing. I've got 1.00

00:46:35.360 other good stories too. Just let me know. Yeah. Scott for appearing on the MF CEO podcast,

00:46:39.680 you get to keep your job. Yeah. So dude, we fucking, we fucking left that. We left that

00:46:45.640 place and do you know what? Now it's out of business, you know? Anyway. So what were

00:46:52.520 we talking about? So are other buffets because they were traumatized like you to never go to

00:46:56.100 a buffet again. I won't go, man. I won't do it. I've never been to, I have not been to

00:46:59.940 a buffet since then. I won't go. Nice. So benefits of humility. Yeah. All right. Don't fucking

00:47:09.100 eat with shit all over your face. It's just rude. It offends my eyeballs. Dude. I wish 1.00

00:47:16.280 I could find some way to tie this in. Do you know people that eat, that get shit all over 0.99

00:47:21.000 their face when they eat? Actually, my brother does. Is it not disgusting? It still baffles 1.00

00:47:25.440 me to this day. Cause the kid's like 15 and he'll, like you said, it'll be above like his

00:47:29.560 eyebrows. It was like, what the fuck are you doing? Dude, it's like people get totally wild 0.99

00:47:34.340 about eating like fucking shit like that, man. And it'll get that way with like macaroni and 1.00

00:47:37.700 cheese. Like where he's eating with a fucking utensil. Like not like ribs, but it's like, 1.00

00:47:41.540 he's got it up here in his forehead and it's like, what? Dude, what is that? Do you, Ben,

00:47:48.940 you're dying, dude. What's going through my mind right now if I'll ever go to another fucking 1.00

00:47:55.200 buffet for the rest of my life. Oh man. Fuck. All right. That's the show. We'll see you guys 0.99

00:48:02.020 later. Fuck man. All right. Where were we anyway? Well, I'm not. 1.00

00:48:07.700 Sure. Just to be honest with you. Okay. So we were talking about the ways that we're

00:48:11.700 talking about the humility. You have to be humble if you want people to, to go to battle

00:48:16.120 with you. Right. You know what I'm saying? You've got to, and you've got to give that

00:48:19.220 love and humility and appreciation and value first and they will bring it back. And for

00:48:23.660 you to be able to do that, you have to be humble. Right. Okay. I remember there was a

00:48:26.500 time I went, it's a my versus our mentality of a leader. And I was at a very large accounting

00:48:33.780 firm preparing for an opportunity to speak. And, and I said, what is it that, that makes

00:48:38.520 your company different? And he said, it's a my versus our mentality. He said, these are

00:48:43.540 our clients. He says, if somebody brings in a client, that's not my client. It's not my

00:48:47.800 assistant. It's our team. It's our clients. We do everything jointly. And he said, if people

00:48:53.460 aren't communicating that way, we have a problem because it hurts our culture. And I actually went

00:48:58.220 back and I remembered and I wasn't doing it. And I don't think anybody listening, you do it

00:49:01.840 intentionally. I hope you don't do it intentionally, but I remembered, I would say things like my

00:49:06.240 assistant. Oh, my assistant is going to reach out to you. And now I look back on it. It's

00:49:10.400 like, what the hell was I communicating? I don't own that person. Right. And I started changing

00:49:14.400 the communication to say a member of our team is going to be reaching out to you. That's

00:49:18.520 a great point. I felt better, but I was empowered going. That was my belief. Right. I didn't believe

00:49:24.140 that I possessed ownership over my assistant, but she's part of our team. She started hearing

00:49:29.400 me communicate that way. We've adapted that on our team and it fires me up when I talk

00:49:35.680 about it. Dude, the point you're making there is a point that is so powerful, but it's so

00:49:43.100 hard to put into practice. Okay. And for you guys listening that manage people, if you could

00:49:49.420 start to curb your communication, like to reflect everybody being on the same team, you're going

00:49:56.400 to see a huge improvement in culture immediately. Um, I have struggled with this, especially

00:50:02.880 because I get, when I get upset, you know, I have a tendency to point at guys and say, 0.98

00:50:08.260 what the fuck are you guys doing? Blah, blah, blah, blah, blah. And to this day, I still 0.99

00:50:12.080 do that sometimes, but I try. And when I, when I do say, look guys, instead of saying, what

00:50:18.920 the fuck are you guys doing? I say, look, we are fucking failing at this. We are not doing 0.99

00:50:23.220 a good job at this. And just by changing that thing from pointing right to somebody to saying,

00:50:28.220 look, we are not doing this. We are not executing dude. The, the, the, the amount of information

00:50:34.020 they're able to receive and turn around and go fix. It's, it's, it, it's a difference between

00:50:40.300 an ice cube and an iceberg. It's just totally fucking different. 0.94

00:50:43.760 So I want to capture this. So you just heard Andy, that's being humble saying I recognize 0.95

00:50:48.480 I didn't do, I still, I still struggle with that. So cause I get so pissed off and I'm

00:50:52.120 like, what the fuck? Cause I'm not the one out there making the mistake, but the reality 0.99

00:50:55.820 is I have to take responsibility for their performance. Cause I'm the leader that I am.

00:51:01.820 If they're not performing, it's cause I didn't fucking coach them well enough. And I have to 0.98

00:51:05.520 accept that. So if you're one of those leaders out there where, as we referenced it earlier,

00:51:10.260 Andy say in the company that's at X and the ego's big and I'm not interested in growing,

00:51:15.420 this is your opportunity. If you're listening to this while working out, you're at home.

00:51:19.000 There's nobody around, nobody seeing you shake your head. This is an opportunity for you to

00:51:23.120 grow. Andy and I are saying, if that's the way you're running your business, this is an

00:51:26.740 opportunity. I used to say that my word now it's our, now it's we, you can change it.

00:51:31.860 If you want to your employees that are on your team, they're not listening or they're not

00:51:36.720 watching you listen to this podcast. You can choose to change, but it has to be your choice.

00:51:41.340 And I guarantee you, you'll grow. Oh dude, you'll see a huge switch in the way that people

00:51:46.060 communicate with each other and the performance. Because what you're doing is you're, you're

00:51:50.480 inspiring them to go out and work. Cause you know what they say when they hear you say that

00:51:55.380 when they hear you say, cause I have this saying that I use it's when things go right, it's, it's,

00:52:01.680 it's we, when things go wrong, it's I. All right. And when you fuck up and you stand there and you say,

00:52:06.860 look guys, sales are not, they're down because I haven't fucking taught you guys well enough. 1.00

00:52:12.060 It's my fault. I take responsibility. You know what your team is thinking whenever you sit there 0.96

00:52:16.640 and say that they're saying that, you know what they're saying? They're saying, fuck dude, look 1.00

00:52:20.600 at this guy sitting here blaming himself when I didn't go out and execute. And you know what they 1.00

00:52:24.100 do? They go out and fucking execute. What I really love about what you guys are talking about is that 1.00

00:52:28.740 this is a very concrete, actionable thing that you can do adjusting your language. So what are,

00:52:33.620 what are some other ways that you, you know, we, we didn't necessarily include this in the original

00:52:38.160 outline of, of, of the podcast as we, as we conceived it, but I love the direction that this

00:52:43.100 is going. So what are some other actionable things you can do to show humility, to express

00:52:47.340 humility? I think, I think asking, I think asking your team, don't be the guy that has all the

00:52:53.940 fucking answers. Okay. Be the guy who goes in and says, look, man, I don't, when you don't know, 0.99

00:53:00.900 come into your team, show your vulnerability, say, look, I don't know the answer to this question.

00:53:06.320 What do you guys think? Okay. That's another actionable item. Be humble enough to know what

00:53:11.740 you don't know, go in and admit it. And then say, Hey, what do you guys think? Okay. That's

00:53:18.160 another way to show humility and create loyalty amongst your employees. I, I exactly the concept

00:53:24.500 you're making. I always refer to it as questions over statements, right? I think our naturalness is a

00:53:28.960 human being. I want to come and Andy do this, right? Hey, what do you think is working right

00:53:32.560 now? What's effective? What's driving the process for you? What's making you feel good about your

00:53:37.100 work right now? Even though Andy already knows what to say, it's asking the questions,

00:53:41.700 dude, I'm just overstatement. I'm just picturing you with like barbecue sauce all over your face.

00:53:47.000 I thought it was sweet and sour sauce, man. It's some kind of fucking sauce. Yeah. Well, 1.00

00:53:50.820 you actually mentioned one earlier. We didn't actually codify it with a point, but which is,

00:53:55.300 you know, celebrate your, the people around you, like give them the credit, get hold them.

00:54:00.580 No question. That's what I'm saying. Like, dude, if you're the business owner, you're, you're,

00:54:04.740 you're, your credit is your fucking paycheck. You know, these guys are, they're coming to work. 0.97

00:54:08.920 They're making less money than you most likely, you know, sometimes in the beginning, they're

00:54:12.300 making more money than you, but I'm, as you mature, you're probably going to make more money

00:54:15.920 than them and you have to get good at giving them the credit. You know, a lot of the, a lot of

00:54:20.000 people don't work necessarily for money. They work for different motivations. And one of the things

00:54:24.700 is they want to contribute and they want to be recognized for that contribution. And so

00:54:28.340 if you're a guy that takes all the credit, every time you get some award or get some,

00:54:32.600 you know, you know, like, dude, I got that entrepreneur of the year award from secret

00:54:36.180 entourage. And like, as much as I was like honored to get it, I also felt like kind of embarrassed

00:54:41.060 to get it because it's like, I feel like I'm getting the credit that I don't even deserve.

00:54:44.820 I'm just getting the credit of these guys doing work and that's, you know, I don't know.

00:54:49.100 I don't feel right about it sometimes, you know, and some turned around and given the credit

00:54:52.940 back. Yeah. But I'm saying it's like some, some owners of companies will take that shit

00:54:57.380 and run with it. Like they're the champion. And like, dude, you know what their employees 1.00

00:55:00.400 say when they go to happy hour together? It's like, God, what a fucking cocksucker that 1.00

00:55:03.460 guy is. You know what I mean? They're not inspired to come to battle for you. You know? And that's 1.00

00:55:08.240 what I say, man. It's not, it's not work, dude. We're going to fucking battle.

00:55:11.660 Another thing that you've told me before that I think is definitely an expression of humility 0.99

00:55:15.260 is you've said that, that you invest in the people that come work for you in such a way

00:55:21.420 that you improve them as people so that if they end up leaving, that's okay. I mean,

00:55:26.480 you're, you're, you're, you're a man. You know what I'm saying? Like that, that's definitely

00:55:29.940 humility because you're putting the other person first. Yeah. Here's the unfortunate reality

00:55:33.780 of business. Business grows at a slower pace at what people's career, where people want

00:55:40.040 to be in their careers usually. So like what I mean by that is it takes 20 years to get where

00:55:44.280 you want to go in business and that same guy who's 20 years old, he's going to be 40 years

00:55:48.100 old at the end of that, at the end of that time. And he's going to be, want to progress

00:55:51.020 a lot further than what he might've been able to during that time, if that makes sense.

00:55:55.260 So, you know, usually that guy wants to do what the business does in 10 years. So he wants

00:56:01.540 his career to grow as much as the business would grow in 20 years in 10. Does that make sense?

00:56:06.440 Absolutely. So, so you have to understand that people are going to come into your organization,

00:56:12.120 they're going to be there for a while and then they're going to move on to other things. It's

00:56:15.060 just a natural progression, especially if you're in a place like we are, where we have a retail

00:56:19.260 company, you know, uh, typically that's a younger person's type of job that, you know, that's

00:56:24.440 just the nature of the beast. Um, and so what we make our goal is this is, you know, no matter

00:56:31.040 how long you're here, no matter how long you commit to our cause or become a part of our team

00:56:35.860 or become a part of our culture. I want these guys and these girls that come and work for 0.90

00:56:40.300 us to be better prepared for the real world when they leave here, if they leave here than 0.86

00:56:46.020 when they came in. And you know what, when you invest in people like that, when you help

00:56:50.440 these guys learn the habits of reading and progressing and moving forward and success 0.63

00:56:55.380 habits and all this shit, dude, they, they become, even when they leave and move on, they're 0.68

00:57:00.320 your best advocate because they respect what you've done for them. So you're putting another 0.86

00:57:04.920 advocate on the street for your company. You know what I mean? It's not, Oh man, they

00:57:10.000 bailed on me or they blah, blah, blah. You have to understand that people are going to

00:57:13.060 progress and they're going to want to move on. I, my, one of my most proud things is that

00:57:17.180 I have a number of people who have been employees of mine at this point in my career that have

00:57:21.580 gone on to become successful lawyers. You know, one of our, one of our, one of a guy

00:57:25.860 who's one of my best friends used to work here, went to a law school, graduated. He's now

00:57:32.400 one of the top 10 attorneys in Missouri. Okay. Now, uh, we, and on the other hand, we have

00:57:38.960 this other guy who left this, left the company, went to law school, graduated, decided it wasn't

00:57:44.060 for him. Now he owns two supplement superstore franchises. You know what I mean? So seeing

00:57:48.360 guys come through and we have a number of other stories of successful guys, but seeing

00:57:53.000 guy, I just use those two examples cause they're both lawyers, but, but seeing those guys come

00:57:57.900 through, progress, learn, and then go on to do their own thing is one of the most rewarding

00:58:02.600 things that you could ever have happen. It's like, um, it's like a success school, you know,

00:58:07.400 like S2, that's what, that's what it stands for. It's success school. It's not just something

00:58:11.160 with superstore. You know what I mean? And that's, that's what we do here. And, and, and

00:58:15.940 people appreciate that. And they become home, they become loyal, um, for life because of

00:58:20.880 it, you know, that's awesome. Um, but you know, it, it takes effort to do that. And a lot

00:58:27.780 of companies won't put the effort nor the care. They look at employees like they're just pieces

00:58:34.760 of a machine. And we're to a point now where there's so many companies that are working

00:58:38.240 to develop good culture that if you continue to look at your employees, like they're just

00:58:42.000 cogs in a machine, you're going to have a really hard time being productive. You're

00:58:45.380 going to have a really hard time attracting good people. And you're going to have a really

00:58:48.080 hard time keeping people. Cause the reality is, is people just want more than that. They

00:58:52.180 want a purpose and you have to figure out how to give that to them.

00:58:55.800 Hmm. So actionable items, change the language from I to we focus on team, listen, get feedback,

00:59:07.980 celebrate people's successes, invest in their future, invest in their future. These are,

00:59:12.240 these are all, I mean, I, you know, you've said this before, Andy, and I'm not trying to

00:59:16.360 knock anything that we've been saying. A lot of this is not rocket science. You just literally

00:59:20.240 have to think, okay, it's not about me, but how many people do you see out there on a

00:59:23.940 company's doing it? Yeah. You know, it's not rocket science. It's very simple shit,

00:59:27.960 but you don't see a lot of companies doing it. Especially it's popular now with like the big 0.99

00:59:32.860 companies. Like it's very popular with like the Googles and the, and the, the apples, you know,

00:59:37.860 and the Facebooks, but you don't see small companies, which is what we are essentially

00:59:42.360 doing these kinds of things. They're there, which is why they aren't big companies because

00:59:47.320 the owners come in, they put their fucking feet on the desk. They think they're the boss 0.99

00:59:51.860 hog and you know, they treat their employees like they're fucking, they're just poor green 1.00

00:59:57.520 on their desk. And it's not the way it is, man. Right. Well, this conversation has had 0.99

01:00:01.920 a lot of different topics and been far ranging, including sweet and sour sauce. But if you

01:00:07.340 don't mind, I think one of the best ways that we could wrap this all up is to return to one

01:00:12.320 of your original points, which was humility is so important because without it, you can't

01:00:17.680 improve. And so, you know, me, I want actionable items. I want practicality. So can we just all

01:00:23.140 close up by basically saying, what are, what are some sources of learning? What are some sources

01:00:30.340 of information and, and self-improvement that you guys use, uh, to get better to both not,

01:00:36.140 not just for success in life, but, but specifically to improve, you know, your, your business knowledge,

01:00:41.360 your skills, what have you, what do you think?

01:00:43.320 I mean, everybody knows I'm a voracious reader. Um, I make no secret about that. I'm a heavily,

01:00:49.120 uh, I'm a heavy advocate of reading. Um, I still read a book a week. It's, it's one of the things

01:00:54.580 I've done for years and years and years. Um, you know, books are a great way to learn. It's a great

01:01:00.780 way to remind yourself what you don't know, which will help keep you humble. Um, you know, I like

01:01:06.880 personally also, besides just reading, I like to, I like to pick the brains of people that are further

01:01:12.260 down the road than I am, you know, older guys and older women who have just not necessarily built 0.77

01:01:18.120 business, but just live more life, you know, people who have more life experience. Um, you know,

01:01:24.600 a lot of, a lot of people look at older people and think, oh man, you know, they're just in the way

01:01:29.860 and blah, blah, blah. Dude, you have no idea what that person's life has been like. And you need to

01:01:34.280 recognize the knowledge that that person holds just by simply being alive the amount of time they've

01:01:40.160 been alive. And you know, I, one of my favorite things to do is talk to, uh, Emily's grandma.

01:01:46.280 Emily has an 85 year old, 86 year old grandma who's like totally with it. She's the biggest 0.93

01:01:51.580 Cardinals fan ever. She knows more about baseball than anybody. I know she knows every stat, every

01:01:56.180 player, everything that's going on. She could name batting averages to the day of every single

01:02:00.360 Cardinal player. And like, it freaked me out when I first met her too, because I, like, I thought

01:02:04.460 she was going to be like a typical older person and kind of like, not, you know, not just not as

01:02:09.120 witty as she is and sharp. So I started talking to her and she's like, why are you talking to me?

01:02:14.100 Like I'm three, you know, why are you talking so loud? I'm like, I'm like, well, she starts talking

01:02:19.360 to me about baseball and I'm like, Holy shit. You know? So, but anyway, dude, talking to her for an 0.99

01:02:25.680 hour, you just learn so much about, you know, the way things have been, how they progressed. And

01:02:31.080 you know, people don't, I don't know. That's one of my favorite things to do. I mean, what do you

01:02:35.420 think? For me, it's, you had mentioned it earlier, humble and hungry, you know, stay humble and hungry

01:02:40.920 and continually ask yourself, what can I do to get better today? So whether it's reading,

01:02:45.400 surrounding yourself with great people, being exposed to coaches, to mentors, what can you do

01:02:49.600 to improve every single day? And like Andy's powerless prize fighter day for me, focus on the

01:02:55.020 things that make you better every single day. And that's typically the work, you know, you feel the

01:03:00.420 most, you feel the most gratified in a day when you know that you've given that day your all and

01:03:06.080 then you can look and say, okay, what can I do to continue to improve? And I think that keeps you

01:03:09.340 humble. Yeah. Hard work keeps you humble rather than say, look at me, this is so great. Here's

01:03:12.960 what I did yesterday or the week before. Quit worrying about all the things that you did. Just

01:03:16.420 try to get better today. Yeah. And, and, and that's, that goes along to like another point that I wanted

01:03:20.960 to close up with too is learning the most valuable skill that you can learn is to be self-aware

01:03:27.420 in terms of where you are. And when I say self-aware, I don't mean, what I mean is when most people look

01:03:34.980 in the mirror, whether physically or mentally, they don't see what is really there. You know,

01:03:39.740 they either see a totally inflated, better version of themselves that's not there. Um,

01:03:45.800 we usually call those people, what, what do we call them? You know, arrogant, you know, uh, 0.67

01:03:52.900 we call them fucking egotistical, you know, centered, self-centered. Um, and then you see 1.00

01:03:59.160 people who, who look in the mirror and they see much less than what is actually there,

01:04:04.320 you know, and those are people that suffer from low self-esteem. Um, you know, what are some other

01:04:09.540 things that we would say? You know, I think that's the big one, right? No confidence, no confidence.

01:04:13.880 You know, they just see, couldn't it also mean high expectations for themselves? What do you mean?

01:04:17.720 Like if you look in the mirror and you see something less than what you, where you should

01:04:21.800 be? Yeah. But see what I'm trying to point. Yes, you can. But the point I'm trying to make here is

01:04:26.460 that being self-aware is seeing what's really there. Okay. You're, you have a good measure on

01:04:32.260 exactly where you're strong. Okay. And exactly where you're weak in what area, because everybody's

01:04:40.080 got good points and everybody's got bad points. Right. And, and I think developing that ability to

01:04:44.540 look in the mirror and think about where you're strong, what you're good at and being honest with

01:04:49.500 yourself about it. Hey, I'm, I'm out of a scale of a hundred. I'm an 85 here, you know, on a scale

01:04:54.860 of a hundred of this other skill, I'm a 70 here, you know, and I'm a 20 here and being able to kind

01:05:01.200 of gauge yourself, um, from a realistic fashion is a really good way to stay humble because, you know,

01:05:07.900 you know exactly where you are. As I listened to you talk, Andy, I think of the mental toughness

01:05:12.740 playbook, Ben, and the, the early, um, module about breathing through the truth and being very

01:05:18.020 honest with yourself about who you are and, and just having a sober assessment of your

01:05:23.000 strengths and weaknesses. Yeah. That's the first mental training tool. It's attaining belief in

01:05:26.580 yourself, which I alluded to earlier. It doesn't mean, you know, Andy and I are saying, you don't

01:05:30.260 believe in yourself. It's where you are right now. Be self-aware. What is the truth? Cause that's

01:05:34.420 how you grow. Right. How do you grow? Well, the truth of where I am right now is a reflection

01:05:38.220 of X, Y, and Z. I'm going to grow on X, Y, and Z. And the truth doesn't mean that you're

01:05:43.200 a piece of shit that you might be really good in some areas. You know what I mean? Absolutely. 1.00

01:05:47.220 And you have to take inventory and say, all right, look, I've like, here's for me, for

01:05:50.780 example, like I always beat the shit out of myself for being way far behind where I should 0.69

01:05:55.440 be. Contrary to what people might think, you know, I do not feel like a successful person

01:06:01.000 in business. You know, I think we've done okay. I don't think we've done great. There's far

01:06:06.280 many people have done much better than myself. So, you know, I beat the shit out of myself 0.97

01:06:11.000 about that. So I have to look in the mirror and remind myself and say, you know what, 0.90

01:06:15.460 man, think about where you started, what you started with and where you are now and look 0.99

01:06:20.860 around at the shit that you've built. And I have to remind myself that, you know, Hey, 0.99

01:06:25.240 we've done some cool shit. You know what I mean? And we've done some areas that are, I've 0.96

01:06:29.420 done well in certain areas. And, you know, that's why it annoys me when people say, start

01:06:34.480 throwing humility around. Cause like the reality is I look in the mirror and I see

01:06:38.240 somebody who's fucking 10 years behind where they should be. And that's what keeps me hungry. 0.98

01:06:42.460 You know, that's what keeps me coming to work with intensity and with fire and wanting to 0.99

01:06:46.200 kick ass. You know, people who sit around and talk about life at the top or life at the top 0.98

01:06:51.940 of the mountain, or I'm, you know, it's lonely on top, blah, blah, blah. Dude, the context

01:06:57.380 of what you're even saying is ridiculous. Like you're not at the fucking top. Bill Gates at the 1.00

01:07:02.140 fucking top. You know what I'm saying? Warren Buffett's at the top. Steve Jobs was at the 1.00

01:07:06.560 top. None of you fucking listening are at the top. None of my competitors that I compete 0.99

01:07:11.800 with in my industry are at the top. I don't care if you're the best. I don't care if you're

01:07:16.140 Herbalife who does multi billions of dollars, you're not at the fucking top. You might be 0.99

01:07:20.180 at the top of our industry. You're not at the top. You see what I'm saying?

01:07:24.000 Absolutely. I love that we've kind of landed on this because it's so foundational and you know,

01:07:29.700 everything that we're saying literally, literally goes back centuries to ancient Rome where the,

01:07:35.860 where the, the words printed on the temple are know yourself. And this whole concept of

01:07:41.040 self-knowledge and self-awareness is so foundational to getting better, to understanding, you know,

01:07:46.220 how you, how you can be the best and to realize that your own full, full potential and your,

01:07:51.320 your, uh, how you're going to succeed in everything you do.

01:07:54.600 And I think that's the definition of success. I mean, for me, I don't know,

01:07:58.220 and we've never even talked about this could be a whole different conversation, but the way I define

01:08:03.080 success is for fulfillment of your true potential. And so if you think about success in that aspect

01:08:09.040 and not financially, not a materialistic wise, not, um, physically, you just think about fulfillment

01:08:15.040 of your true potential. It's impossible to fulfill your potential unless you know who you really are

01:08:21.020 and where you are at this current time. It's impossible. So in humility is a key aspect of realizing that.

01:08:28.220 Well, real quick, let me share the, uh, the information that people need to know about this episode.

01:08:32.860 Once again, show notes and links galore for this episode can be found at the MFCEO.com

01:08:38.520 slash P12. Uh, also remember first week of September, we're going to be announcing the review

01:08:44.360 contest winners. If you haven't sent us a review from iTunes, just take a screenshot of it, email it

01:08:50.600 to us and you will be eligible for some sort of amazing prize. We're not sure what it is quite yet,

01:08:55.700 but we'll know by the first week of September and we'll announce it on our social media sites.

01:09:00.420 And, uh, probably not on the, um, probably not on the, the, uh, podcast because it's prerecorded,

01:09:06.360 but we will make it clear if you've won it. And then finally, just our primary social media

01:09:11.140 connections at Andy Frisella at continued fight and at Vaughn Kohler.

01:09:18.020 So I guess I'll wrap it up. Basic, basic shit. All right, guys, if you're full of pride, 0.99

01:09:23.180 people aren't going to like you. That's the bottom line. You won't have friends. You'll never get

01:09:26.560 better. Um, you're never going to create a cult following for yourself. You're never going to

01:09:30.900 create loyalty amongst your employees or your customers. If you're humble, people will be

01:09:35.340 drawn to you. They're going to be fiercely loyal. They're going to do whatever they can to help you

01:09:38.780 succeed because you're helping them get better first. So it's really a no brainer. Be fucking

01:09:44.700 humble. Go out and do work. Catch you next time. 0.99

REAL AF with Andy Frisella - August 25, 2015

Humility Is Huge, with Andy Frisella - MFCEO12

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