REAL AF with Andy Frisella - Impact Over Income ft. Navy SEAL J.P. Dinnell, with Andy Frisella

00:00:00.000 what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am

00:00:13.920 the motherfucking ceo as always i'm joined by my co-host the super annoying pastor of disaster

00:00:22.840 what's up my man i was the reason you know why you're annoying i i can because 30 seconds ago

00:00:29.380 he was talking shit on texas football from eight feet away on the table and it's real easy to talk

00:00:34.860 shit when you're eight feet away from someone it's true so uh just remember i'm a violent human

00:00:40.100 being your wingspan's not not that long no but i can run really fucking fast yeah especially for a

00:00:45.540 big guy i wonder if you could outrun me i bet you i promise you i could bro no i don't know

00:00:51.120 oh my god i used to be track cross country dude cross country that's not fast i'm talking about

00:00:56.780 i'm lying anyway yeah i was a trainer dude i'm i'm quick for a big dude i'm quick for a regular dude

00:01:03.680 in fact we should just do a video of me whooping your ass in a sprint i think that'd be a good video

00:01:10.360 all right so today is tuesday what what why

00:01:19.940 you're a bitch he moves around a lot yeah anyway as you guys know tyler is a bitch we have a awesome

00:01:31.400 show for you today uh today we were going to talk about things that revolve around leadership but we

00:01:39.060 brought in a really special guest and you guys know that i don't have guests on very often um i really

00:01:43.980 only like to have guests on that have good shit to say and that i know have the real experience to

00:01:48.920 back it up and today is one of those days um we have a guy who who has done a lot not just in the

00:01:57.920 leadership front but a lot for this country um he is a navy seal uh former navy seal i don't know how

00:02:03.960 you say it is it former or current whatever once a seal always a seal type of thing sure all right

00:02:09.200 we'll go with former that's our jp dannell all right um he is involved in a lot of things uh he has

00:02:15.700 his own companies consulting companies leadership companies he's involved in the muster with jocko

00:02:20.100 willick uh tell tell everybody about who you are and what you do man all right so first off thanks

00:02:28.100 for having me on yeah showing the podcast it's uh truly an honor to be here i've been listening to

00:02:32.560 you guys um it feels like for a long time because i started at number one and i've just been like wow

00:02:38.420 in a panic mode trying to get caught up yeah um i will say that listening to your podcast at one

00:02:44.260 and a half speed if you thought the podcast was intense as it is put it at one and a half speed

00:02:50.120 while you're trying to get caught up and it's yeah i listen to you and jocko's podcast yeah one and a

00:02:54.280 half yeah awesome ready to go through a wall yeah that's cool anyways it's an honor to be here for

00:02:58.180 sure thank you very much um so i'm originally from sacramento california uh born and raised grew up in the

00:03:04.060 same house that my dad grew up in uh went to the same high school that my dad went to had some of

00:03:08.600 the same teachers that my dad did um so that was pretty cool you know i grew up wanting to be a

00:03:14.700 navy seal i used to play navy seals like that's what my brother and i did you know we would run

00:03:20.340 around the neighborhoods and on the weekends we'd go to all the garage sales and try to find all the

00:03:25.220 gear and the canteen belts yeah belts yeah camouflage clothes from all the vietnam vets and yeah you know

00:03:31.380 other kids were like like trading baseball cards and reading stats and everything like yeah i would

00:03:37.820 my brother and i and my sister you know we'd make my sister play along with us yeah sorry we did that

00:03:43.500 same shit too sorry sarah we used to go to we used to go to there's a army surplus store in st

00:03:48.480 louis here called uncle sam's and we used to go there and get shit to like do the same we did

00:03:52.320 exact same thing i think my parents would like avoid army surplus navy surpluses stores like in

00:03:58.000 their routes because if we saw one we would freak out if we didn't get to go there because that's

00:04:02.340 all we want to do we want to be navy seals yeah i just want to be a commando ever since i was a

00:04:06.180 young kid so cory and i that's my brother's one of my best friends um we played navy seals all the

00:04:12.500 time yeah and um you know kids like i was saying we're reading the baseball cards and all the other

00:04:18.980 stuff we were reading uh survival handbooks and manuals that we got from old vietnam vets and stuff

00:04:26.160 like that you know learning how to build a ghillie suit you know i was in elementary school and i

00:04:30.440 knew how to build a ghillie suit and how to every halloween you were you were a soldier yeah yeah

00:04:34.920 how old are you how old are you i'm 34 you're 34 okay yeah so 34 so that's originally i grew up

00:04:41.020 doing that right yeah and then um you know as as most of us do getting older uh in high school i

00:04:46.960 kind of lost sight of that yeah lost sight of that picture and my dad uh you know i'm getting ready

00:04:51.940 graduate high school and he he's a little frustrated with me i got in a fight at a party

00:04:56.020 and i broke this knuckle these bones in my hand my wrist and he's kind of like what are you going

00:05:01.920 to do after you graduate right and i i knew for myself college wasn't the deal for me then right

00:05:08.740 you know nothing obviously wrong with people that go to school but for me it's not for everybody it

00:05:12.600 just wasn't right and i grew up my my family we didn't have a lot of money you know we had a great

00:05:18.000 life we we enjoyed life but we just didn't have a lot we didn't have any money right really right

00:05:22.100 um my parents worked very very very hard and uh i just it just wasn't something for me and so

00:05:28.800 you know i sat around and i was kind of thinking about it and i gave my dad the answer that i'm

00:05:32.840 sure every dad's super thrilled to hear and i said you know what i think i want to be a white

00:05:36.760 water rafting guide and live on the river well because that's what my best friend aaron was doing

00:05:42.260 yeah and i was like dude that sounds awesome it does sound awesome you're camping yeah i'm sure

00:05:47.420 he'd always tell you about the girls too that were on the rest yeah the only bill you have is

00:05:51.740 your cell phone bill like that sounds awesome yeah yeah and um and my dad's like hmm yeah probably not

00:05:59.020 um what about joining the military and i really hadn't thought of it for years honestly it's like

00:06:04.260 what about the navy like becoming a navy seal and i was like hmm you know because my dad and my uncle

00:06:09.700 mike uh who's you know one of my so he kind of rekindled that yeah he rekindled it right so there was one

00:06:15.000 time where my dad and my uncle mike uh were training together because they were actually

00:06:19.780 going to try to join the military they're going to get age waivers and they're going to go through

00:06:23.260 buds and yeah yeah seals yeah and i mean they're i remember them training to go to like get ready

00:06:28.140 for buds and it was just one of the most awesome things as a kid right to see your dad and your

00:06:32.180 uncle who are who still are two of my heroes yeah like training to go be a you know navy seal and i was

00:06:37.980 just enamored by that right and you know there was no war going on so there wasn't really a need so

00:06:43.740 they couldn't get the age waivers right um so i just remember that and i was like hmm okay so i go

00:06:49.220 to work and i'm looking across the street while i'm sitting at the register because i have a cast so

00:06:53.440 i can't make pizzas at the pizza joint that i'm working at and there's a navy recruiting office

00:06:58.280 across the street and i'm like you know what i'll go get some information bring it back to my dad just

00:07:02.660 to get him off my back yeah yeah i've got other things to think about right like the high school

00:07:06.920 graduation party out of the lake that's really important right right and um you know so i'll walk

00:07:13.660 in and this is before 9 11 and um this is you know may time frame of 2011 and they're all trying

00:07:21.840 to act hard and like bark at me you know how like typical recruiters like what are you doing in here

00:07:26.540 you know and at the time like dude i'm 135 pounds with bleach blonde hair and puka shell necklaces right

00:07:32.760 like they're like what is this kid doing i'm like yeah think about like what do you want kid i'm like

00:07:37.880 well think about joining the navy and becoming a navy seal well they all started laughing at me

00:07:43.720 oh and i was like okay yeah that you know like instant like yeah okay instant fuel yeah absolutely

00:07:51.120 thank you yes and uh they said well i remember um he was a senior chief and he said well two things kid

00:08:00.000 one we can't do anything with that cast on your hand the navy's not going to touch you you can't you

00:08:06.840 know we're not going to do anything to the navy seal wannabe recruiter won't be here until thursday

00:08:12.700 so if you want to come back in two days then we'll talk to you then oh man and i was like okay like the

00:08:18.180 whole wannabe thing yeah yeah yeah so i was like thank you very much appreciate it roger that i leave

00:08:24.100 and i go back to work and i'm sitting there and i'm just like looking at the recruiting office

00:08:27.820 and you know growing up my parents instilled into us the the mindset that you don't allow

00:08:34.040 another human being to dictate what you can and can't do you know like you guys all know that dude

00:08:41.280 you know i mean dude i'm just shaking my head in agreeance because like it's so rare realize i deal

00:08:49.540 with like literally hundreds of young people and it's i was instilled the same things from my dad yeah

00:08:55.380 but it's so rare to hear that from another human like i'm sitting here like fuck yeah

00:08:59.800 you know what i mean i know i've listened to your like kudos to your dad yeah i know i know and i'm

00:09:04.200 like when i've listened to your dad on the podcast and i'm like dude his dad my dad just need to hang

00:09:08.700 out yeah world domination yeah yeah yeah like you know my my grandparents uh both my you know my mom

00:09:15.700 and my dad's dad they were both they both served in world war ii my dad's dad was on a destroyer in

00:09:21.240 the navy um my mom's dad was a pilot in my dad's dad was in world war ii as well yeah yeah i remember

00:09:27.360 that and uh you know my mom's dad was actually you know he's a pilot and he actually flew as a

00:09:31.760 part of the squadron that bombed japan yeah you know and he fought in the korean war he fought in

00:09:35.900 vietnam as well so i grew up listening to them tell stories you know not too much but just kind of

00:09:40.480 guidance on the military but that mindset you know my parents just instilled into us you're don't allow

00:09:47.740 another human being to dictate what you can and can't do right like if another person that's breathing

00:09:52.760 oxygen is doing it then i can absolutely do it as well that's right and so that was just a mindset

00:09:59.080 you know that i had and i know there's you know the people out there are gonna be like well i mean

00:10:04.140 i i could never be a power lifter okay yeah i get it maybe my dna yeah i couldn't either however

00:10:09.640 this is feasible there's a good hip-hop song about this exact topic just so i can flex my hip-hop muscles

00:10:16.160 on people by notorious big called niggas bleed all right and if you haven't listened to it go fucking

00:10:21.320 listen to it it's exactly what we're talking about right now okay i'll listen to it vaughn thinks

00:10:26.300 notorious big is uh mc hammer so but now i know yeah so anyway so that you know i just i remember that

00:10:34.940 mindset and i remember my my parents you know instilling that into us and i thought about all the

00:10:40.260 stuff that i that i thought i knew about the seal teams and the research that we'd done and the

00:10:44.400 videos that me and my brother had watched and documentaries we'd listened to and i just made up my mind i was

00:10:50.380 like i'm going to do this fuck yeah 100 and so i went home and my dad was like hey how was work am

00:10:56.020 i good i'm like hey i'm joining the navy and i'm gonna be a fucking seal i'm gonna be a navy seal

00:10:59.580 that's right they won't do anything with this cast on my hand you know they they said that the navy

00:11:04.680 won't do anything he he goes cool go in the bathroom and start a warm bath and start soaking

00:11:09.940 your arm and i'll be in there i'm like okay so i go do that he comes in about five minutes later

00:11:14.360 some tools from the garage and he cut my cast off that's awesome and uh you know so they're like

00:11:19.820 ready to go right now yeah absolutely absolutely now i don't recommend doing that if you've had

00:11:24.880 your cast on for 11 days yeah that was not a great idea you know uh but you know my dad did that for

00:11:31.520 a reason uh just to say okay cool we're doing an obstacle done yeah crushed boom next what's next right

00:11:38.160 and so i went back to the recruiting office two days later and then i walk in and they look at me

00:11:43.160 they look at my hand without the cast and they're like petty officer garrett's going to take care of

00:11:46.920 you and i just started the process yeah i couldn't even grip a pin no i couldn't but they got it they

00:11:51.960 got the point yeah yeah absolutely and um like i was honest i told the recruiter what was going on

00:11:56.680 because he's like i was like hey as long as we can wait to do the physical assessments like the best

00:12:01.760 like i can't i can't even shake your hand right now yeah and so that summer i worked construction for

00:12:07.740 my dad and what was awesome about it is my dad pushed my dad was prepping me for buds i didn't

00:12:14.640 know it at the time he knew what he was doing yeah he was pushing me to my absolute physical and mental

00:12:20.640 limits every single day yeah and you will do that in construction like like people don't realize that

00:12:25.720 what what kind of construction do you do general construction yeah yeah and so we were doing a remodel

00:12:29.820 on the house especially if you work for my dad you'll puke like yeah it's the summertime in

00:12:35.760 sacramento yeah yeah you if you work at the pace my dad works i guarantee you will throw up bro that's

00:12:41.680 funny when i was in high school that's that's what i did as i i worked on concrete crew so i carried

00:12:46.360 forms all day in the summertime yeah yeah the story gets better you'll laugh yeah i know you were

00:12:50.620 concrete so um so in order for me to work like i couldn't grip a hammer i couldn't do anything right

00:12:56.460 so we took my kickboxing hand wraps my dad had me in kickboxing since sixth grade and so we wrapped my

00:13:03.140 hand nice and tight i grabbed the hammer he takes athletic tape and wraps it around the hammer and

00:13:08.920 into my grip and that's how i held on to it and that's how i'd work for my dad right and that's just

00:13:14.160 the strength of my grip yeah and yeah was it painful absolutely it sucked you know but he was just

00:13:20.620 pushing me to my limits and literally every day absolute physical and mental limits he was

00:13:26.420 pushing me to it yeah it was it was awesome it completely prepared me because my dad also knew

00:13:31.740 that because he wanted to be a seal like he wanted to go right right right so he had done his research

00:13:37.160 also that most young guys don't make it through training right they just don't and that's for

00:13:42.500 that's for design you're right yeah we don't want young immature kids with top secret clearances in

00:13:47.940 charge of millions of dollars worth of gear traveling all over the world right doing stuff that's

00:13:52.780 life-threatening as well like our training is extremely dangerous right there has to be a level

00:13:57.240 not only a physical toughness but mental toughness and maturity as well absolutely 100 because your

00:14:02.540 actions can get somebody killed exactly and so my dad knew that and so anyway so that's how i worked i

00:14:07.260 did construction with my dad that whole summer and then i went into boot camp on september 5th 2001

00:14:12.420 and then six days later 9-11 happened while i was in boot camp and um yeah so you know there's a lot of

00:14:20.320 fear and uncertainty for sure right man i knew i was going to war yeah like i had no doubt that i was

00:14:26.760 going to make it through buzz and then now like you attack you're actually going to be you're actually

00:14:30.820 going to be in battle like now i now i'm guaranteed to kill bad guys right like before i was like oh maybe

00:14:36.700 yeah right now it's like yes i'm going to kill evil people you know because i grew up

00:14:41.640 with a very strong christian family faith right i know that there is evil evil exists 100 you know

00:14:48.780 and when you and no matter how much the world tries to tell us it doesn't and how much they

00:14:53.520 try to put in you know that like we talked about yesterday the idealism mentality the reality is

00:14:58.940 the only reason people get to dream that there's idealism out there is because motherfuckers like

00:15:03.300 you kill all the motherfuckers that would kill them yeah and that's the truth it's true so

00:15:07.540 dude they're absolutely i mean bro you're not gonna find anybody that resonates with that more

00:15:11.520 than me i get it oh i know yeah and um and i think most of our audience does too yeah yeah you

00:15:16.000 don't gotta apologize for that mentality but that's the thing and like you i'll never apologize

00:15:20.620 for that mentality right because i know and i've yeah and we can talk about this more at another time

00:15:24.580 or you know later on this episode yeah the evil i mean just there's no denying it i don't ever i

00:15:30.920 will never apologize well not many people have fucking seen it dude because i've seen it that's

00:15:34.040 right exactly and so but that yeah that's a little bit about myself so dude how did so so from

00:15:39.080 sacramento california and where do you live where are you at now uh we're in north mississippi

00:15:43.200 town called south haven okay that's where i met my wife when i was in the teams i was at a training

00:15:48.580 command and i was going out to that uh city every other month two weeks at a time and you know i met

00:15:55.400 i met my wife amanda out there and we're doing the long distance dating thing back and forth and she

00:15:59.780 had a son and um you know awesome i call him my bonus boy yeah yeah yeah like he's not my stepson he's

00:16:06.280 my bonus boy yeah i got it it's great he's he's my that's good man and um you know so amanda and and

00:16:13.760 and uh our boy was supposed to move out to san diego and i was super fired up about that i'm like

00:16:19.520 yeah you know like i might get out my stand who knows but they're coming you know we're getting

00:16:23.620 married um you know and then she's pregnant pregnant with twins and when she found out she's

00:16:29.840 pregnant with twins she's like nope i ain't leaving mama yeah you know i was pissed at the time but

00:16:35.580 it makes sense right right right she's a small town mississippi girl yeah you know what i mean

00:16:39.640 yeah and then all of a sudden taking her our boy to san diego yeah are you kidding me right no

00:16:45.820 culture shock right not gonna happen yeah it just it wouldn't have been fair that would have been

00:16:49.960 super selfish on my on my part and things were kind of changing overseas things were political under

00:16:55.340 our last presidential um you know administration right i got it yeah and um so you know at the

00:17:03.300 time i was just like you know what i i need to be there for my family yeah and that was the next best

00:17:09.100 thing for me to do and that was a hard transition and we'll talk about that yeah so so before because

00:17:15.540 i dude i've like it's weird because i always tell people and a lot of people say this shit like but

00:17:22.840 it's the truth when it comes to me like if i hadn't become an entrepreneur i would have

00:17:28.580 joined the military it's something i resonate with and i like i so but you we talked about this before

00:17:34.300 the show and the funny thing is is that you're like well you kind of felt the opposite you're like

00:17:39.140 dude if i wasn't navy seal i want to be a business guy yeah and like it's funny because we lived the

00:17:44.180 parallel things you know what i mean but but uh the principles of success are so similar and we'll get

00:17:50.420 into that in a minute and i have tons of questions because i want to ask you like the little kid in

00:17:54.660 me wants to know about bud school and all this shit you know because like i always wondered but uh

00:17:58.820 um you're involved with the muster with jocko okay and a lot of the guys that listen to my podcast we

00:18:05.340 have a lot of uh crossover because our pod our messages are very similar just in different ways

00:18:10.440 um tell people what you do with the muster and and uh and explain what the initiative is there

00:18:15.540 okay so um jocko willink and leif babin were two officers that i served under in the seal teams

00:18:22.440 right so they got out uh we all got out i was doing sales at a financial company and then they

00:18:28.360 started their company echelon front uh leadership and management consulting uh company and they were

00:18:34.620 giving combat leadership briefs workshops seminars long-term programs with companies all throughout the

00:18:40.140 united states and the world then they wrote their book called extreme ownership how u.s amazing

00:18:45.400 book yeah it's it's really yeah yeah so when their book came out i remember i got it and i had read

00:18:51.780 it like three times before i even became a part of their team you know it's underlined and highlighted

00:18:56.060 dog-eared all that yeah and um you know they were getting bigger and bigger and busier and busier and

00:19:03.200 they're actually turning down gigs right because i just couldn't do them right and they knew i was doing

00:19:08.200 stuff with my company i left the financial company started my own company never settled consulting

00:19:12.660 and i was just doing like team building events and working with management and leadership and

00:19:17.200 teaching shooting you know just doing whatever i could to pay the bills right right try to figure

00:19:22.020 out my thing right yeah right and you know jocko and i are very close we always have stayed in touch

00:19:27.840 over the years and he's like hey man just want to let you know um i think we're getting to the point

00:19:32.600 where we're going to need to bring on other guys um so i don't know if you're interested or not but

00:19:37.300 we have this event in san diego if you want to come out it's called the muster it's a two-day

00:19:42.260 leadership thing that we have going on you know if you can make your way out there let me know right

00:19:48.900 and it's funny because at the time as you've experienced before in business there was a nice

00:19:55.100 little lull and we had nothing going on right which means we had no money in our game right and we were

00:20:00.780 racking up a lot of debt very quickly right and i had a potential gig overseas at a thousand dollars

00:20:08.060 a day for 70 days for us that was fuck yeah life-changing right and i was like cool and then

00:20:15.420 jocko literally calls that same day and i'm like yeah where it was like he's like you know i can't

00:20:22.460 guarantee anything if you can make your way out here cool if you like what we're doing we'll talk

00:20:27.580 about the future you know it might be one gig or it could be 52 gigs next year i'm not sure and i'm

00:20:32.060 like all right well this is definitely gonna be a big big leap of faith you know i you know i trust

00:20:37.120 in god and i know his guidance has always been correct and so i i call amanda and i'm like hey

00:20:43.780 here's a deal and she knew about that thousand dollar day gig like we needed that yeah right bad we

00:20:49.320 just needed a thousand dollars yeah right right time 70 yeah right and um and i was like but jocko and

00:20:56.080 leif and she goes you know the answer yeah she goes jocko and leif will never ever steer you in

00:21:03.320 the wrong direction those are the only two people out there probably not only that with the mentality

00:21:07.780 that they have they're never gonna fucking fail exactly and that was the other thing you know and

00:21:12.400 now she's like you need to go to san diego yeah so that's awesome and we're broke yeah like trying

00:21:18.040 to figure out okay how do i make my way to san diego yeah dude but that's the kind of people and

00:21:22.140 i'm just going to go off a little bit on this right now because i've experienced this recently

00:21:25.620 with some people that i'm close with dude you have to you when you're making decisions about

00:21:34.420 your life and you're at that pivot point you've got to be able to paint the picture for yourself

00:21:38.540 and see and dude you know it would have been real easy for you to say yes to that 70 70 grand

00:21:44.280 and be on a totally different path than you are now you know what i mean and and but i would i bet

00:21:49.380 you would tell everybody listening that you're on a much better path now because you didn't take

00:21:56.240 the easy thing you know what i mean 100 right and i actually get like kind of sick to my stomach

00:22:02.460 sometimes when i think about man if i would have done that dude because even i told i got a story

00:22:07.120 like that too man i potentially have this gig and jaco said hey man he's like i'm never gonna do

00:22:12.560 anything to take money out of your pocket you've got to provide for your family but the key word he said

00:22:17.040 is like you know hopefully we can link up back again in the future and make something happen

00:22:22.720 and i was like i'm not letting this slip away right and so i was headed out to texas to teach

00:22:29.420 shooting for my buddy with his his company and it was right around that time and it was actually i was

00:22:35.740 going to be teaching during those two days of the muster and i called him it's my buddy steve with

00:22:40.200 gray fox industries awesome awesome dude right he's always been one of those true buddies of mine as

00:22:45.020 well i'm like hey steve i have this opportunity to go work with jaco and leif in san diego for some

00:22:51.420 potential stuff in the future but those are the days i'm going to be supposed to be teaching your

00:22:55.740 classes and he goes i can get a replacement you need to be there yeah i'm like are you sure he goes

00:23:02.720 yeah he's like dude i would never want you not to go do that am i cool so i go out to texas and i

00:23:08.140 teach for a couple days right and then i go from there to to san diego right and from dallas to san

00:23:15.800 diego the flights were much cheaper and i had enough points to cover my trip out there and back

00:23:20.140 with southwest yeah and uh so make aware out there and it was funny like we laugh about it now because

00:23:26.540 when i first showed up to volunteer and help out like i'm meeting jamie who's our director of

00:23:30.960 operations and all the other volunteers and i see jaco and leif you know and uh i'm helping get

00:23:36.760 stuff set up i'm like oh what's all this stuff for and they're like oh these are the welcome bags

00:23:40.420 for you know the attendees and i'm like cool they have like warrior bars and like from on it and all

00:23:46.360 these are like like really good products and stuff like oh that's cool i'm like are we able to have

00:23:51.460 some like yeah you can take some take whatever you want that's extra i'm like cool i'm like cool

00:23:55.020 there's breakfast lunch and dinner for all three you know i'm literally taking like granola and like

00:24:00.460 nuts and stuff for like to eat while i'm there yeah um because just i didn't have the money yeah

00:24:06.140 didn't have the money at the time right and um the muster you know it's it's a two-day leadership

00:24:11.680 event that's just super intensive it's just we it's real we we talk about the lessons that we

00:24:18.100 learned in ramadi the battle of ramadi of 2006 we talk about what we did as task unit bruiser from

00:24:24.360 seal team three um the the soldiers and marines that we worked with the i mean it's just it's an in-depth

00:24:31.960 no bullshit leadership seminar it's not like jocko and those guys saying hey if you're looking to

00:24:38.060 come build vision boards this isn't the place right it's practical we're giving yeah there are no

00:24:42.460 theories right it's all practical and that that shit has its place i mean i get it but like oh yeah

00:24:47.540 because i talk about it too but there's there's a difference between framing and then executing

00:24:52.780 well yeah absolutely and they know that there's a place for that obviously and there's nothing

00:24:56.860 nothing bad if you have a vision board i've had them over the years you know what i mean yeah but

00:25:01.400 that's not what we bring to the table no i get it yeah it's practical the seal teams know how to

00:25:05.720 execute take action how to dominate yeah that's what we're going to bring to the table you know

00:25:11.120 the lessons that we learned in combat how you can apply those lessons to your personal and

00:25:15.200 professional lives to win so dude let's talk about this let's talk about this because i'm dying to

00:25:20.300 get into this a little bit bud school all right okay you show up how old are you you're young

00:25:25.380 you're 18 18 19 okay yeah dude like all right so you watch all these fucking movies you know

00:25:33.700 gi jane and like all these the you know the movies about yeah you know they all have their

00:25:38.220 versions of bud schools what's it really like dude like is it is it as hard as people say it is or

00:25:43.740 like what like like what's it like okay like were you fucking scared the first day you show up

00:25:50.140 you're like nervous i mean well yeah i would be nervous yeah everybody's nervous uh but i was

00:25:55.280 confident in my abilities like and i knew and i was i was so proud to be there yeah that's the

00:26:00.260 thing is because a lot of guys can't even get to buds right right get selected do you know pass the

00:26:04.940 screen test so just the fact that i was there i was all physical testing to get in physical and a

00:26:09.860 little bit of mental okay right all right um and so the thing with buds and we can talk about buds

00:26:17.040 and everything else like that but i honestly i'm not going to waste the time on the podcast because

00:26:20.960 here's the thing everything you hear about buds is true you're cold you're wet you're tired you're

00:26:26.520 miserable yes it is the hardest military training in the world so what yeah it goes on the evolutions

00:26:33.800 will end you know and getting through buds was all about your mindset you know you just have to change

00:26:40.060 your mindset i remember sitting on the beach looking down at the coronado condos dude i fucking stayed

00:26:45.240 there and watch these motherfuckers train yeah and i'm just like like i'm like i felt like such a

00:26:50.300 pussy staying at the fucking coronado because dude the coronado is like the nicest hotel in san

00:26:55.180 diego yeah and it's right there next to bud school and like i was out there just like two years ago

00:27:00.020 and i remember i was getting tattooed because my guy he cut like we do private sessions yeah and i'm

00:27:05.200 getting tattooed for like three or four days and like i'm like fuck i'm getting tired of this and i

00:27:09.320 look out on the fucking beach and i see these motherfuckers in the water and it's cold yeah and i'm like

00:27:14.080 damn i'm a pussy like i felt like such a pussy like watching those guys train and then

00:27:19.960 you know feeling bad about my tattoo hurting you know what i mean it's just but here's the thing

00:27:24.500 it's just a mindset and that's yeah that's what i talk to tell people is like yeah yeah buds sucks

00:27:29.200 absolutely but here's here's the thing buds is an absolute joke compared to actual combat yeah so when

00:27:38.320 people only talk about buds if that's all they have to talk about yeah they don't even know i got it

00:27:44.940 you know what i mean like i'm just saying yeah like there's some good guys out there yeah but if

00:27:48.600 their story is only about buzz yeah you know yeah like buzz is nothing compared to combat yeah i'm

00:27:56.100 telling you right now yeah it's a joke compared to combat yeah you know um and buzz is a it's a

00:28:02.200 selection program that's all it is so dude it's just mentally weeding you out so you know those condos

00:28:06.540 right next to the hotel dell that you stayed at yeah back then i was told that they start for five

00:28:11.260 million dollars a piece yeah right so my mindset going through buds was hey guess what i have the

00:28:17.480 same view that they do because our barracks are right there on the beach yeah i have the same ocean

00:28:21.760 the same beach the same view yeah and i'm getting paid to stay there yeah so going through buds i just

00:28:28.220 changed my mindset yeah instead of saying we have to go for a four mile timed run we get to go for a

00:28:34.160 four mile timed run that's right i'm getting paid to work out that's what that was my mindset and

00:28:38.960 that's the fucking difference between people who make it through and people who don't i would

00:28:42.060 imagine correct me if i'm wrong no 100 yeah because i have had absolute physical studs

00:28:47.960 that show up to buds that were in the junior olympics that are the first ones to quit it's

00:28:52.440 amazing what perspective does yep division one collegiate athletes quitting the first week right

00:28:58.340 and you know all it is is just a mindset so i changed my mindset whereas i get to do this

00:29:04.040 instead of saying i have to do this yeah i mean if you just change that mindset for anything in life

00:29:08.480 it makes the difference yeah here's the other thing when we're sitting in the water all cold

00:29:13.260 wet tired and you know just miserable shaking look down the beach there are kids that are playing in

00:29:19.200 that same ocean all day long that you can't get out right right why yeah because their mindset

00:29:25.180 they're having fun right and so that's what i did in buds i had fun with that's awesome dude and

00:29:30.360 here's the other like a little insight

00:29:32.020 what do most college teams and professional teams do after a really hard workout they take an ice bath

00:29:42.440 yeah so you're recovering in the ocean exactly people don't realize that people don't people

00:29:47.620 don't realize that the ocean at fucking in san diego california if you've never been there

00:29:51.540 you don't get in the fucking ocean like like you go kids do but real normal sane adults don't

00:29:58.140 fucking get in no like you're you know you're just drinking your 12 beer on the fucking beach

00:30:02.140 exactly you know and here's the other thing is fatigue makes cowards of us all right so when did

00:30:08.020 they always make us go get wet and sandy you know during regular evolutions right but when did

00:30:13.040 they always go make us for the most part just sit in the surf zone after a really hard evolution

00:30:18.160 yeah right and of course they're not telling you that that's for recovery right you're going out

00:30:23.060 they're telling you it's for punishment so they can weed you out they call it surf torture yeah so

00:30:27.080 like who's like oh this is going to be awesome because you're being told that it's surf torture

00:30:30.880 we're torturing you right right right when in reality it's helping you recover they did not make us do

00:30:36.060 that people's bodies physically could not go through all the physical work that we do through buzz

00:30:41.340 without sitting in that cold water i love it dude and so it's just changing your mindset and i remember

00:30:45.720 when that clicked for me i was like oh this is awesome yeah this is fun yeah i made it a game so

00:30:51.680 you know i made it through buds and then you go through sqt which is seal qualification training

00:30:56.740 right and yeah but buzz is legit you know hell week is five and a half days straight no sleep

00:31:02.100 yeah all physical activities yeah you know you have people quitting left and right yeah and i mean i

00:31:07.600 well i'm i'm there's no might i mean i know i'm slightly sadistic when it comes to stuff like this

00:31:13.000 yeah like i thrive off of people quitting around me i do too i mean i love it i absolutely love it

00:31:18.860 yeah hey you may be a great no dude i get this i get this you're you're programmed to operate from

00:31:23.980 the dark side just like i am i get it like so totally totally understand that that mentality i mean i just

00:31:30.060 love that yeah you know and um you know i wasn't a great athlete you know i just was in the very middle

00:31:36.900 of the pack i will say i was blessed to be a very good and strong swimmer yeah um so on the days that

00:31:44.080 we swam in buds two mile ocean water swim open open ocean water swims um i'd usually always come in at

00:31:51.380 like first second or third with my swim partner so i had more time to recover and lay around yeah um

00:31:56.940 so i was just i was i was lucky i was a really strong swimmer uh i wasn't the fastest i wasn't the

00:32:01.380 strongest i'm just really good at suffering yeah i can just yeah i go somewhere else mentally and i

00:32:06.880 enjoy that yeah i've heard you guys talk about this before like i thrive off of doing stuff that

00:32:13.180 people complain about yeah you don't like to go work out legs yeah i want to go work out legs now yeah

00:32:18.420 like you don't like to do sprints well guess what now we're gonna do sprints yeah sounds like that too

00:32:23.060 sounds but why are like i'm a little similar and i'm not as sadistic as you but yeah like on the days

00:32:28.440 i don't want to train i tell any of this all the time like i'll go purposely train legs because i

00:32:32.960 know i'll get the most out of that workout versus going doing like dude it goes back to our test days

00:32:37.740 podcast you know you look at everything as a test when you know when you're when you're when you're

00:32:42.900 feeling like you're not sure about your abilities or what you should do then you should go fucking do

00:32:48.240 that thing right now just like jaco says like don't think about it just act yeah like yeah why why

00:32:54.200 why do you have to think about it right so just go act out of discipline yeah right so i'd love to

00:32:59.120 flesh out the details and wait more and that people understand that discipline is a skill that you can

00:33:03.640 add to by doing exactly what you just said i talked about this sunday at the meeting discipline is a

00:33:09.000 muscle you know and to get discipline you got to do things that require discipline and that means

00:33:13.360 whenever you feel like hey i'm i'm laying on the couch at the end of the day and i worked all day at

00:33:18.300 your pussified job and you're feeling lazy and you know you don't want to go lift because you're

00:33:22.620 being a bitch guess what you should get up and go fucking lift and i say that because a year and a

00:33:27.700 half ago i was 330 fucking pounds and just as big of a bitch as you probably are right now so the way

00:33:33.220 i've built my discipline back up is by catching myself in those moments and saying dude you're being

00:33:38.340 a pussy it's time to go and get up and go yeah you know no you said you uh you would lock in and you

00:33:44.660 go somewhere mentally you go you know choose your place so what is that for you like we're talking

00:33:50.240 about mental toughness you said you'd go somewhere i just wouldn't allow that pain and discomfort to

00:33:55.860 be real i just would lock it out like i would just think about like my brother and my sister and my

00:34:02.040 my parents like just not letting them down you know what i mean like the you know my uncles and

00:34:08.140 aunts that i looked up to that i mean and our nation had been attacked i knew there was service

00:34:14.520 members that had been killed overseas fighting terrorists and what am i going to do be complaining

00:34:20.240 about some stupid discomfort and like false thing that's in my mind that i'm allowing to be there

00:34:27.560 no and so i would just shut it off okay i'm claustrophobic and i have a huge fear of drowning

00:34:33.460 yeah go to buds and be a navy seal that's a legit idea yeah yeah and people are like wait what do you

00:34:38.660 how did you even make that happen well because i realized that that fear of drowning and me being

00:34:43.900 claustrophobic was something that i brought on to myself and yes it's legit i still like if i'm at

00:34:49.480 a party with friends and we're in the pool and people start roughhousing i get out like i'm not

00:34:54.980 comfortable because i don't want one of my buddies coming up behind me and putting his arm around my

00:34:58.760 neck and i'm gonna be like cool well guess what now you're going to the bottom of the pool i'm gonna

00:35:01.980 drown you yeah just because that's my reaction right right i'm not comfortable with that i don't like

00:35:06.680 it at all but yet in buds they have this little thing called drown proofing where they tie your hands

00:35:12.600 behind your back and tie your feet together and black out a mask and put it on you and you have

00:35:16.760 to do all this stuff you know you're doing stuff on breath holds and yes absolutely terrifying for

00:35:22.420 somebody who's claustrophobic and have fear of drowning however i was not going to allow that fear

00:35:28.540 to take away from what i wanted to accomplish right i wanted to be a navy seal i wanted to go overseas and

00:35:34.900 kill terrorists so that's what exactly what i was going to do so i just had to get past that little

00:35:39.700 discomfort and uneasiness so dude so first of all i think it's awesome this is awesome shit because

00:35:48.940 the mentality that it takes to be successful in anything is very similar to it's it's exactly

00:35:55.540 similar it's exactly the same as what you're saying you know what it took for you to overcome those

00:36:01.020 things that you weren't comfortable with you know sometimes when we deal with people especially

00:36:05.920 in business world and they think about success and they think about building a company and think

00:36:10.140 about guys this is all easy shit it's about taking control of your fucking mind and building some

00:36:14.400 discipline yeah exactly and it's taking control of your mind discipline and taking action right just

00:36:21.200 doing and you you say this all the time and i tell people all the time hey success isn't a financial

00:36:25.900 thing right do you think i was really wealthy in the military no it's not no but guess what do you

00:36:32.420 think i was success i feel that i was you were no dude dude so that's the thing that's why we always

00:36:37.360 say in the podcast it's not when i say success because of the way i present myself and i show

00:36:43.120 the financial success people think i'm talking about money and i'm not i'm talking about whatever

00:36:48.480 it is you're trying to accomplish you know you're trying to be the best video game fucking player in

00:36:51.800 the world that's successful yeah but the principles of being successful no matter where fitness you know

00:36:59.180 the military business video gaming whatever yeah they're the same absolutely you know and uh dude

00:37:06.040 most people can't master their mind in a way like like and that's what i respect and i love about guys

00:37:11.460 who have become seals and and when i talked to them i met a number of them uh their ability to take

00:37:18.400 control of of their mind and change perspectives so that they can operate in a functional way you know

00:37:24.800 what i mean it's really really cool um dude let's talk about so you're 18 years old you made it through

00:37:31.220 buds you go through you become a seal yep all right you know you're going to war yeah all right so tell

00:37:36.980 me about that like you're like your your first like mission where you had to like really do something

00:37:42.920 like you had to shoot at people and shit so i uh you know so i make it through sqt and our sqt

00:37:48.220 instructors some of them had just been coming back from afghanistan and iraq like they're you know so

00:37:52.540 they're actually like instead of like the other instructors that have been like hey this is what

00:37:56.500 we did in training you know like these guys that are come back from like actual war i mean dude is

00:38:00.540 it okay for me to ask that because like i talk i i have friends this is like you know it's a taboo

00:38:04.580 thing like people don't like you talk to some guys in the military and they most guys they don't talk

00:38:10.460 about like actual shit that happened and and i'm always curious but i'm afraid to ask but i'm just

00:38:16.120 gonna fucking ask you because i want to i want to hear it well answer what i answer and yeah i'm not

00:38:20.060 comfortable i'll just straight up tell you yeah i'm not going to talk about it yeah i have no

00:38:23.060 problem yeah yeah so my first deployment we were doing psd right well so right we were training

00:38:28.280 to do the typical navy seal mission right the capture kill mission like super cool sneaking at

00:38:32.900 night yeah you know blow open the front door go get them if we you know if they have a weapon shoot

00:38:37.000 them in the face yeah cool stuff right yeah and then like we're getting close to deploying and it's

00:38:42.400 like oh hey guess what you guys are taking over the psd mission which is personal security detail

00:38:47.400 okay we're babysitting of adults right okay so we're in charge of keeping the top you know six

00:38:52.380 seven dignitaries safe in iraq with working with the army and the marine corps like during the the

00:38:57.660 election time frame was that the cool typical navy seal job that we want to do nope but you know what

00:39:04.580 it was our job and we did our job to the absolute best of our ability right so we come back from that

00:39:08.940 deployment and guys are happy to say hey nothing happened no major incidences happened uh but the then

00:39:14.680 the insurgency started to rise right and things were getting bad the blackwater ambush and just

00:39:20.000 different stuff like that um you're getting some you're getting some real pushback yeah so right

00:39:24.480 well the thing is that these other these little street punks and thugs and saddam's little guys that

00:39:31.300 we're dealing with started to get some leadership right the leadership whether it's a good or bad

00:39:36.880 organization makes a difference yeah now they had some funding some organization and one of my buds

00:39:42.400 instructors instructor young great guy loved him awesome instructor became buddies with him he was

00:39:48.460 you know he he gets out and he goes in contracts and he was a part of that blackwater ambush and i

00:39:53.800 remember hearing about the fact that he was lit on fire and hung from a bridge holy shit after they

00:39:59.460 ambushed them yeah look up the blackwater ambush i mean it's this is one of your instructors yeah i knew

00:40:04.000 him right so i remember hearing that that happened and i was like just furious right yeah and we just

00:40:11.620 knew things were getting worse overseas right and that's when jocko came into the picture for our

00:40:15.920 task unit new change of leadership and he brought on this mindset of just training for war you know

00:40:21.940 to win the fight and just that's what we were doing right we were going to war we knew it and i remember

00:40:28.420 we get over to ramadi it's 2006 and we're doing our first like well let me back up a little bit so we

00:40:35.380 get to ramadi and i remember like one of the higher ups wait so so just to clarify your first tour on

00:40:41.660 the on the personal security detail was in iraq and then you came back then i come back okay and

00:40:46.840 then you went back so when you come back you're like you're probably thinking like hey that's no big

00:40:50.700 deal well yeah we're like oh that was cool you know right we're gone for six months but now all

00:40:55.380 this shit starts happening and you're like all right yeah well it was we just it was something

00:40:59.500 different you know right news gonna be different and that's when you know we're going through the

00:41:03.580 workup and they're like hey we need guys to go to sniper school before i could even raise my hand

00:41:07.280 they're like danelle you're going i'm like yes yeah right so i went through sniper school i was one

00:41:11.980 of our snipers in our task unit in our in my platoon and um so we make it through that workup we do

00:41:19.260 really well we absolutely crush it because of our just mindset of just taking ownership and just all

00:41:24.260 the stuff that jocko brought to the table and so we get overseas and i remember one of the higher up

00:41:29.620 higher up seal officers is like hey guys you know we don't know what the deployment is

00:41:33.440 gonna be like you might not ever fire your gun but you know that's you know we're here to you

00:41:37.820 know do whatever we need to do work wise and guys are like all right yeah roger that whatever right

00:41:42.620 that night our base got attacked and every team guy was up on the rooftop of the the buildings that

00:41:50.040 we stayed in in a gunfight holy shit and i right after they tell you like hey it's the same day he's

00:41:55.740 like you might not ever touch your gun right and guys are like shooting their whole load out that

00:42:01.000 they have holy fuck it's in the middle of the night guys are like literally we're all online

00:42:05.360 on this on the rooftop and i remember i'm in because we hear that the base is being attacked

00:42:10.960 right and i was just getting ready to go to bed and so i have my little like silky runny shorts on

00:42:16.560 right you know the derrick whiter shorts yeah exactly yeah so i have my little i'll get you a pair

00:42:21.640 when you're here okay yeah yeah i love that you guys have those yeah i think that's so legit yeah

00:42:25.720 yeah so um we so i have those on i throw my my boots on right i throw my desert uh um so you run up

00:42:34.760 on the fucking rooftop in your underwear and your fucking boots they're not underwear they're running

00:42:38.320 shorter than underwear shorter than underwear that is awesome so yeah so i have that on my boots i put

00:42:45.800 my body armor on helmet with night vision and run up there with my gun that's fucking awesome

00:42:49.780 like you look around and guys are like in flip-flops and shorts yeah carrying their body

00:42:54.040 armor in one arm like gun in the other yeah and we're just getting after it and i remember um

00:42:58.320 my buddy comes up to the left side of me i didn't realize that he was that close to me right and he

00:43:03.920 has a machine gun and he opens up and all that linking and brass just hits my whole left side

00:43:10.720 and you burn you up like no clothes on yeah and like it's getting in my body armor i'm like

00:43:15.360 burning you're doing the fucking wiggle dance my whole left leg was bleeding man because that

00:43:19.420 that link was hitting me so hard and so fast just cut oh so he was right on you yeah yeah jackass

00:43:25.400 yeah i'm guessing you weren't exactly tan either at this point right so you got these white pasty

00:43:30.820 legs oh yeah yeah oh dude i'm irish and scottish i don't tan anyways you would fucking ask a question

00:43:36.580 like that i was gonna say like that's kind of that's no absolutely what does tan have to do with

00:43:41.140 fucking machine gun fight bro he's so glad he said that and i didn't oh my god everybody go

00:43:48.020 comment on tyler's page about this jesus anyway anyway so don't don't mind him no it's awesome

00:43:54.560 but um yeah and so that was our first night right yeah and then so we find out you know that we're

00:44:02.300 going to be headed over to the eastern side of the malab district so it so it happened so fast you

00:44:06.500 didn't have time to think about it it wasn't like we're going on this mission and i gotta like

00:44:10.260 there was like snap and then you're fucking going yeah guys are grabbing what they can but that's

00:44:14.840 a different that's a different thing than like somebody who has to go there and then you're going

00:44:18.200 on a mission you know there's going to be shit and you have time to think about it it's kind of like

00:44:21.660 baptism by fire it's probably a good thing for you no it was awesome yeah it was great yeah and

00:44:25.460 the really cool part about it is like i remember afterwards everyone's like just like smiling and

00:44:29.380 just high-fiving each other yeah and we like they just shot off a fucking awesome fireworks show

00:44:34.080 it was like nobody thought we didn't have to think about what we were doing yeah we reacted

00:44:41.420 because our training was just so solid that's awesome and so i remember you know the next day

00:44:47.700 we're headed out to the malab district and it's hot man like it's even though it's april like it's

00:44:53.320 it's hot over there and we're riding in the humvees and i could just smell the diesel fuel and just we're

00:44:58.340 riding down route michigan which at the time is the most dangerous road in the world like we're told

00:45:02.940 hey there are constant ieds ambushes like you can't drive from the east of the west side to the

00:45:09.260 east side without being attacked but that's just how route michigan was right um because when we

00:45:16.680 showed up to ramadi we linked up with a reserve unit out of out of pennsylvania the 228 right their

00:45:23.080 national guard unit they had been there for 14 months and they only controlled less than a third

00:45:29.060 of the city holy shit like ramadi at that time was the most dangerous neighborhood in the world it

00:45:35.360 had the highest concentration of enemy fighters and you know there was a marine unit that pushed

00:45:40.420 down a road in ramadi and in 500 yards they hit 13 different ieds holy shit i mean the area was

00:45:47.060 absolutely insane yeah and the task unit that we were we were replacing told us hey if you guys go there

00:45:53.780 if you push into that area everybody's going to die and our bosses are like good that's where we're

00:45:59.560 going not because they wanted us obviously to die or be wounded no but that's what the problem was

00:46:04.740 exactly right what do you accomplish from the sidelines in life nothing absolutely nothing you

00:46:10.080 want to win the game you have to step foot on the field that's right and for us that was a field

00:46:14.460 and we're not going to sit around no and the funny thing is is that it's the exact opposite of most

00:46:19.980 people handle their fucking problems most people know where the big problem is and they look the

00:46:23.820 other fucking way yeah and even within themselves you know they're afraid to look at themselves or

00:46:28.120 analyze themselves and say all right this is the problem i have this is this is what i instead they

00:46:33.100 just fucking look the other way go have beers with their bros and pretend it doesn't exist yeah and

00:46:37.620 that's why you're not getting anywhere exactly you know and and it wasn't that the other unit over

00:46:42.260 there like thought that way they just they just what they were doing wasn't working right and they

00:46:47.960 didn't have the proper training and gear and anything they're they're a national guard unit

00:46:51.420 right and dude when we showed up to get fucking slaughtered when we showed up we were honored to

00:46:56.720 work with them i mean they were hardened combat warriors yeah and we're there to help and assist

00:47:01.380 and do whatever we needed right and so what we're going to do is we're going to do a push we're basically

00:47:06.140 clearing house to house through ramadi yeah and so that's exactly that's the only way to win yeah

00:47:12.580 that's what they talk about in the in the american cyber movie yeah yeah so that's what we're doing so

00:47:17.020 when chris kyle comes down yeah and joins the guys yeah that's what you're talking about right

00:47:21.560 is he i if he's in the movie he's talking about ramadi then yes i think so yeah i think that's

00:47:26.400 where they also did that in fallujah he was on the okay maybe it is yeah either way but he was your

00:47:30.620 counterpart by the way right yeah so chris was the lead sniper and point man in charlie platoon

00:47:34.580 and i was the lead sniper and point man in delta platoon yeah that's cool each other so if you've read

00:47:38.840 his book or listened to his movie you know like you did that's what you did well so you know when

00:47:42.780 they're teasing him about the young sniper catching up to him yeah that was me yeah oh that is

00:47:46.760 yeah so yeah um but anyway so they told you know so we were told hey don't go there it's unwinnable

00:47:52.940 everyone's gonna die and we're like okay that's bullshit like we need to go there we're going to

00:47:57.960 go there right and the enemy was so used to them being able to rape torture and murder the local

00:48:04.400 innocent populace right because nobody was there the the u.s forces wouldn't go there because they

00:48:10.380 get slaughtered yeah so instead of them getting to hunt we started hunting them right

00:48:16.320 like legitimately yeah we brought the fight to them we cleared house to house to house with

00:48:22.380 these amazing national guard soldiers that had minimal training improper gear but were willing to

00:48:29.660 work yeah and then so they were replaced about a month later with the 1-1 ad and they're uh an

00:48:35.800 armored division so it's tanks right and so now we had tanks like oh cool you guys want to mess around

00:48:41.240 we got tanks right and uh that pretty much that pretty much solves any fucking problem like it

00:48:46.960 doesn't matter what problem on earth if it if the if the solution is we got tanks you fucking won

00:48:52.220 yeah so we have tanks and we have navy seal snipers and navy seal machine gunners that are bringing the

00:48:57.780 fight to you yeah like you're all gonna die you're fucked yeah and so uh just the soldiers and marines

00:49:03.860 that we worked with like we were truly honored and humbled to work for them because hey it's their

00:49:08.720 battle space you know i mean like we worked for them we were to support them that's all that's all

00:49:14.420 right and so you know when we when i work with different companies with echelon front this is

00:49:19.080 kind of part of what we talk about is you know the battle of ramadi and what we did you know and so

00:49:23.580 i remember we're driving out to the eastern side we're going to this forward operating base

00:49:28.080 and it's just nighttime i'm just sensory overload right i can smell the diesel fuel you know we're on

00:49:33.820 night vision just sweats just dripping down my face you know just scan you know they're you know

00:49:38.560 people's invisible lasers you can see them under night vision scanning the roads you know we're

00:49:42.500 going super slow because they have to check for ieds and they're digging up ieds that they you know i

00:49:47.300 just it took us forever yeah and the whole time you know that at any moment you're fucking standing

00:49:51.660 still target 100 right right and so we uh we finally make it out there and i remember making it in

00:49:57.320 the front gate and we're going to this building and full metal jacket and it's just this old

00:50:02.960 blown out building like you think from the old war movies that you've seen yeah it's just an old

00:50:07.720 yeah like that scene in full metal jacket where there's that the girl sniper yeah yeah yeah so

00:50:12.080 there's just blown out buildings and all this crap and so that's where we're going to be and that's you

00:50:16.060 know we're going to be staying there with some you know soldiers and uh and marines you know it's all

00:50:20.080 built up with sandbags and i'm like dude this is awesome like i'm just like beyond like yeah this is

00:50:25.640 exactly what i've wanted to do my whole life that's nuts man and so we i remember we get there

00:50:30.460 and we're all in this one room right our whole task unit's in this one room everyone's on cots um

00:50:35.740 when i get home man i'll send you a picture of just that living yeah yeah when i show people that

00:50:40.520 they're like that's where you guys live bro i want to hear all the shit yeah like it was awesome and so

00:50:45.060 i remember we're prepping to go out the next day because we're doing a push and what we're doing is

00:50:49.220 we're going in waves right like one you know alpha will go first then bravo then charlie then after charlie

00:50:55.000 alpha goes back out again right and we're just continuously doing this push for 72 hours like

00:51:00.900 that's all we're doing is just to say hey guess what here we are here yeah and we ain't leaving

00:51:05.760 yeah because and it's a relentless show of force exactly right it's a one way one one ad brought

00:51:10.720 this new perspective of hey guess what we're going to build combat outposts in the city and we're going

00:51:16.480 to live in the city with the local populace while we push through while we provide stability to them

00:51:22.780 as we win this battle right because hey what they were doing before wasn't working this is

00:51:27.120 could work right like let's switch it up right like quit doing the same thing over and over and over and

00:51:32.300 over if it doesn't work right so we brought this new perspective to the team and so well it seems

00:51:37.080 like a good strategy i mean like i don't know a lot about military tactics but i mean if you can

00:51:40.980 figure out a way to constantly have pressure on them yeah it's well they when they can't do that

00:51:46.100 exactly you know they got to sleep sometimes they got to eat sometimes yeah you know and if you

00:51:50.040 keep a constant flow of force it makes sense and we literally pushed house to house yeah like alleyway

00:51:55.660 to alleyway and every day we went out we were in a gunfight yeah like it was guaranteed like yeah

00:52:00.300 we were doing daytime you guys were shooting motherfuckers every day yeah every day it was

00:52:04.600 awesome yeah and um i'm sitting over here smiling it sounds fucking awesome to me and i know there's

00:52:10.900 like some people here that listen to the podcast and they're like you know idealists and sensitive

00:52:15.040 people and they'll probably say dude you're fucking fucked up but yeah you know what i might be but

00:52:18.700 i think it's awesome too but no no so here's the thing that would be messed up about that yeah is

00:52:23.540 if we were just out there killing people to kill people no i get it but we're killing evil people

00:52:27.840 right that are killing no like in the fucking movie where they drill that kid's fucking head and shit

00:52:32.860 i'm sure that was like that's probably like some of the nicer shit they did you know what i mean so

00:52:37.860 you know so dude let me ask you this because i gotta ask like you're you're you're you're 19 20 years old

00:52:46.580 okay you're over there serving and you're in a gunfight with these motherfuckers all over you

00:52:52.140 know there's people all over and you gotta fucking kill people yeah what's going through your mind

00:52:55.840 like like for real because yeah no no no so my first appointment yeah i was like 18 19 you know

00:53:01.180 i'm saying like like i think people want to know that like people are curious about how that how

00:53:05.940 people think in that situation so i turned 23 the month before we went over there yeah to ramadi right

00:53:11.260 this is my second deployment i just turned 23 i'm our lead sniper our point man machine gunner

00:53:16.200 and there's times where like what you're asking us i'm in the middle of a gunfight right right like

00:53:20.640 literally a couple times we were ambushed guys are getting shot up i'm in the middle of a gunfight

00:53:24.960 and people are always like hey are you thinking about your family or people back home i'm like no

00:53:29.200 there are a lot of more bad guys that i need to kill before i go home like that's what i'm thinking

00:53:34.780 yeah it's the mission focus it makes sense to me man that's what exactly what i'm thinking about

00:53:39.240 because if you fucking think about all those shit that people think they would think about

00:53:42.100 you'd be fucking dead exactly because that creates hesitation right and in a gunfight

00:53:46.700 on the battlefield you have enough things going on that are not in your benefit as it is the fog of war

00:53:53.660 is real so if you are slightly distracted at any one point in time you can get yourself killed or even

00:54:00.780 worse the guy to your left and right killed yeah you have to remain focused and my whole thing on

00:54:05.680 that deployment was killing bad guys that's my only thought and saving innocent people i mean

00:54:12.840 the the changes that we made in ramadi was truly remarkable right now and the soldiers that we

00:54:18.640 worked with the the marines that we worked with laid it all out on the line and they they made a

00:54:23.960 difference and we're just honored to be there with them well so dude let's tie in okay let's tie that in

00:54:29.720 that mentality because i think that mentality is so crucial to have in business okay you're saying

00:54:37.460 and and this is what i'm hearing when you say that and i i already knew the answer to that question

00:54:42.120 before i asked it by the way but i had to ask it because i know people are curious and when you

00:54:48.780 are in a situation in life and you're trying to accomplish something you're trying to be successful

00:54:53.480 being successful at anything and you tell me if you disagree because you work with a lot of

00:54:58.920 companies you're very seasoned consultor you know you've done a lot of leadership training

00:55:02.300 but you have to be focused on the task at hand at all times it can't be i'm going to spread a

00:55:08.480 little bit of energy here i'm going to worry about this over here i'm going to worry about what my

00:55:11.860 girlfriend says i'm going to worry about what this person says no fuck all that shit dude you've

00:55:16.780 got to focus on what the problem is and fix it yeah a hundred percent the last muscle that we had

00:55:23.520 in san diego you know i talked about that the the mission focus right focused on the mission

00:55:28.740 you know and you know i actually have the the domains that i bought because i want to do

00:55:32.860 something with it with echelon front with what we do is mission first mindset right yeah the mission

00:55:38.680 comes first if you maintain that mindset you will achieve success there's no question like i mean

00:55:45.780 and that's why there's no question that's why i was like what can i do with jp that's where people

00:55:49.600 fucking that's where people screw up because i get so many i mean dude you know we've got a huge

00:55:53.880 podcast we've got an awesome following but so many of my questions are related to what we're talking

00:55:57.860 about right now just as we spoke to an awesome guy on the phone right before this podcast but i'm

00:56:03.440 going to use him as an example he he kind of wants to do this he kind of wants to do that he kind of

00:56:08.160 this that this this this and what do we tell him said bro you got to get fucking focused and and you

00:56:13.060 got to stay focused on this and so many people fuck up their whole lives because their girlfriend at

00:56:18.720 the time who's probably going to be a temporary person in your life let's just factually talk about

00:56:23.200 statistically yes okay it's telling them one thing and their best friend is telling this other

00:56:28.560 thing and then this person's telling that and all that shit's distracting from something that could

00:56:32.780 be an awesome amazing opportunity it causes you to fumble the ball yeah you know and when you're out in

00:56:37.960 a battle it's no different dude if you if you think about you know the fight you just had with your

00:56:42.860 wife because you haven't been home in months or uh you know your dad and your and your family which i

00:56:48.200 know you're very close with and you're thinking about these things dude you're gonna get fucking

00:56:51.560 killed and it's over then it's over you don't have a chance to recover so and and that comes

00:56:56.020 down i mean and did we we legitimately could talk about this for 12 hours oh there's and dude we we

00:57:01.200 believe me if we we could cut this into two parts too so like i don't want to dude you could bring so

00:57:06.500 much good value i just don't want to cut it short no yeah i'm not yeah i'm i'm i'm here for as long

00:57:11.300 but so let me piggyback on that yeah is making sure you have the right support system right right so my

00:57:18.940 parents knew that ramadi was just an absolute bloody battle right it was all over the news the

00:57:23.720 battle of ramadi right right and i feel bad now that i think that that you know my parents knew that's

00:57:28.720 where i was going think about it that and not only that you're you're like right in the fucking

00:57:32.260 middle of it it's not like you were some desk dude you know there was there was pictures on the

00:57:36.340 news yeah of us on rooftops in firefights yeah like yeah they're they're agonizing to them they

00:57:43.300 know they're like wait is that is that jp no that's not jp but that's his buddies like they they know

00:57:48.120 those people right so they're seeing all this it's so i say that to paint the picture of having the

00:57:53.840 right support system right my parents had a lot of bad things happen to them while i was deployed

00:57:59.300 to ramadi guess how much have i heard about zero none yeah none right and i'm talking some messed

00:58:06.520 up stuff yeah well just knowing the little bit you shared about your dad i mean yeah there's no way

00:58:12.480 i didn't hear about any i was so mad at my parents when i came home and i finally figured out what was

00:58:17.340 going on i'm like why and they're like because that is no you had other things to deal with yeah

00:58:22.340 and so you have to remain focused right you have to have that mission first mindset what is your

00:58:28.340 mission right now do you believe in the mission you have to believe in your mission yeah now to

00:58:34.140 tie that together with that is do you understand why you're doing what you're doing like do you what

00:58:38.400 is your why and i know you guys talk about this a lot right what is your why what drives you what

00:58:43.140 gets you out of bed right do you do you want to do this because you think you're supposed to do this

00:58:46.760 or do you want to do this because it means something to you uh in another way or you're going to leave

00:58:51.340 a legacy if you're going to make an impact or it's something that you want because so many people dude

00:58:55.960 they don't know why they're doing what the fuck they're doing because they're doing shit because

00:58:59.740 they think they're supposed to exactly you know and that and if you're doing things because you

00:59:04.120 think you're supposed to do them you're not going to be very successful because you don't have a

00:59:08.100 passion behind it you can't you know we talk about this you know it's it's in the book extreme

00:59:12.640 ownership we talk about with companies you know a big thing was decentralized command right a lot of

00:59:17.500 people like well we tried that it just doesn't work no you're doing it the wrong way right

00:59:21.440 you can't properly execute decentralized command if your team doesn't understand why they're doing

00:59:28.940 what you're telling them to do the reason why we were so successful in ramadi is because we knew why

00:59:35.820 we were doing what we're doing and we believed in it and there you know i still have emails in my

00:59:41.080 account from buddies that are like what are you guys doing like why why are you guys doing daytime presence

00:59:47.980 patrols with the army that's not what navy seals do right well guess what that's there was a job to

00:59:54.140 be done we do what we fucking have to do we believed in the mission right and that you know

00:59:58.180 and so that's what we were doing you know and so if you believe in what you're doing and you understand

01:00:02.780 why you're doing it that's going to push you past all the distractions allow you to become

01:00:08.860 laser-like focused and push out all the other stuff and guess what if you have that girlfriend

01:00:14.020 that's not supporting you or that boyfriend that's not supporting you in you accomplishing

01:00:19.680 your goals and dreams i'm telling you right now get rid of them dude get rid of them as fast as you

01:00:25.520 can i had a kid reach out to me on instagram which i think is awesome i have a lot of guys that reach

01:00:30.420 out to me like hey i'm thinking about being a navy seal what do you think about this and i'll give

01:00:33.480 them what guidance i can and one of them was like yeah you know i've been with my girlfriend and you

01:00:38.320 know she's just not very you know supportive of me joining the military and i'm like cool break up with

01:00:42.180 her he goes but i love her i'm like okay well do you want to be in the military he goes more than

01:00:45.960 anything i'm like go break up with her tonight because i'm telling you right now if she's not

01:00:51.180 supportive of you joining the military which is a very admirable job i agree in the first place it's

01:00:57.280 not like you're saying hey i want to go like deal drugs right honey i don't agree with that right

01:01:01.460 you're saying you want to serve your country and be a navy seal and she doesn't support you i'm telling

01:01:07.140 you right now she will not bring anything to the table in the long term not only that dude not only

01:01:13.820 will she not bring anything to the table she'll take away from you and you have to be with somebody

01:01:18.200 who and dude we could do a whole thing on relationships but dude i see this dude i see

01:01:23.820 more young guys and more young girls ruin their fucking futures because of girlfriends and boyfriends

01:01:28.560 than anything else and dude you have to realize those people at 22 years old or 23 years old or 25

01:01:35.040 years old or 27 years old are likely temporary you've got to do what's right for you and you know

01:01:41.420 not only should you not have somebody in your life that's nagging and taking you away not believing

01:01:46.280 you should have somebody in your life that's fucking pushing you to be better yeah let's put it this way

01:01:51.240 if you've have you ever met anybody who was questionable about breaking up with somebody and

01:01:55.640 then they did did have they ever regretted it no yeah only if they didn't get laid for like the next

01:02:01.020 three months because they had no game and they're like fuck i wish i still had that pussy around

01:02:04.500 i mean let's be real that's the reason guys regret it it's not because they regret being with the

01:02:08.480 person it's because they're not getting laid right that's the truth i've never you know exactly to

01:02:14.260 your point like i've never met anybody that's like man i really regret breaking up with that

01:02:18.700 person it's like man i wish i would have done that sooner exactly it's just like exactly we work

01:02:22.740 with companies right and they're always like man you know about when it comes to like firing an

01:02:26.700 employee right dude and like this is the thing like the easiest answer when people are like hey

01:02:31.380 when when's a good time to fire somebody and our answer all the time is when you don't feel bad

01:02:37.980 about it right not because you're just a cold-blooded person that likes to fire people but when you

01:02:42.720 have given as much resource and time and effort into that person and you've tried multiple times to

01:02:50.200 make it work and work with them and coach them and teach them and when you don't feel bad about it

01:02:55.700 that's when you need to do it and out of all the companies echelon fronts worked with the people

01:03:00.460 that they've they they come back to us right and they said hey we let that person go how many of

01:03:06.320 them do you think is like man we we regret that none of them none of them and they're like we wish

01:03:10.360 we would have done that sooner yeah so same thing with negative people in your life right and

01:03:14.940 unfortunately andy and i know you know this and everybody you know tyler and vaughn knows as well

01:03:19.420 you people are only going to learn this through their own mistakes right trial and error however

01:03:25.220 i say because they always believe their situation is the exception and that's fine because we've done

01:03:29.200 that because dude no i have too but but what people do in personal relationships is they they fall in

01:03:34.000 love with the potential of the relationship they build this fucking picture in their mind they're

01:03:39.740 like oh one day i'm going to marry this girl and we're going to have these kids and we're going to

01:03:43.740 live here and so this is like when they're dating and everything's good and they build up this great

01:03:48.240 fucking idea of how things are going to be then when things get bad they don't like consider how

01:03:54.900 things are bad they they're like so when they think about breaking up they're think they're losing all

01:03:59.080 this future shit that they built in their mind which isn't even real yeah and that's what makes

01:04:02.660 it hard to get rid of them and then the the sad thing about it is people don't learn from those

01:04:07.600 mistakes you know yeah i mean we all can sit there and say i mean we've all made those look man all of

01:04:12.900 us and i wish and i've made the mistake multiple times we all have yeah right but it's if you can

01:04:17.220 recognize that hey i made this mistake i need to learn from it like that's how you truly grow as

01:04:23.700 an individual right i mean it goes back to what we did in training in the SEAL teams we put ourselves

01:04:28.080 in situations where we failed constantly and we did that so that we could learn from our failures

01:04:34.760 so that we could adapt and grow and be better right and so if we can do that in training why can't

01:04:41.900 people do that as individuals they can well they can yeah they're just not focused enough right

01:04:47.760 they're not disciplined right do it right so yeah man i you know it's interesting because when we talk

01:04:53.920 about you know we have a number of different kinds of guests on the show you know we've had guys like

01:04:59.440 you who are navy seals or high military guys we've had guys who are authors we've had guys who have

01:05:05.640 built huge businesses we've had guys who you know are been successful in other areas but dude it's

01:05:11.300 interesting because like all the principles are always parallel they're always the same yeah you

01:05:15.460 know what i mean no matter what you're trying to accomplish so dude tell us some more shit about

01:05:19.700 like blowing people away like dude that's what i want to hear okay yeah it's okay well it's funny

01:05:28.180 it's like i knew this i knew this podcast was gonna go like this like we we almost got to that point

01:05:32.260 yeah and then someone said something and we went down a whole other tangent where we just talked

01:05:36.600 about relationships like yeah for me talking about my first patrol in my body to hey if your

01:05:42.680 girlfriend's not supporting you you need to break up yeah kick her to the curb so you can go blow people

01:05:46.260 away yeah so um yeah so you know we're getting ready to head out on to do that first push right

01:05:54.080 and um you know for these pushes um you know we're patrolling in the streets i'm not going to be

01:06:00.480 acting as a sniper right so i'm a machine gunner that was my other thing what'd you shoot right

01:06:05.040 uh the mark 46 yeah so it's a belt fed 556 machine gun right yeah uh the box of ammo that's attached to

01:06:12.740 the gun holds 200 rounds and similar to a saw right well yeah it is a saw okay yeah yeah saw so it's

01:06:19.100 mark 46 yeah all right and so i'm carrying the saw i'm one of the saw gunners uh i'm going to be

01:06:24.020 rolling as our rear security guy and so of course like that's a heavy gun especially loaded yeah yeah

01:06:32.640 and then when you when you put another 800 rounds on you yeah yeah so a lot of fucking shit 200 on

01:06:39.380 the gun another 800 yeah and then i put another 200 in my backpack as well so i'm carrying 1200 rounds

01:06:45.400 yeah the normal loadout that guys carry and train with is 600 right so double yeah what's that way

01:06:52.100 that's got to weigh 150 pounds at least man i wish i knew i'll look it up and figure it out but uh

01:06:58.040 like the crazy thing to that and it's hot as fuck too yeah yeah yeah we're like 115 120 degrees right

01:07:05.160 now right um and so we're loaded out and i remember we're starting the patrol and there's just like i'm

01:07:11.920 just just a smell of trash and just shit yeah you know because just nasty smell no they just don't

01:07:18.980 use rest they don't have restrooms like we do yeah i mean so they'll go out in their front yard

01:07:22.500 and go to the bathroom right and so you just smell that throughout the city or people literally just

01:07:27.020 go out and like go to the bathroom in the street you know and there's just raw sewage on the road

01:07:31.840 yeah there's trash it's that uh it's that like nauseating piss smell it dude is worse than that

01:07:39.280 it was just disgusting it was just like just smelling of just just burning trash and everything you

01:07:45.780 know so pretty much the worst possible shit that you could smell yeah yeah worst possible

01:07:49.300 stuff that you could smell i'm sweating we're all sweating right yeah we're just we're headed out

01:07:54.140 and i remember the iraqi that was assigned to me because also a little curveball that we were

01:08:00.940 throwing was like oh by the way you'll take iraqi soldiers out with you on every operation that you

01:08:05.120 do is it like one-on-one like everybody gets one like a buddy system or we just had to bring them

01:08:09.860 out so yeah so we could train them up right and so that's how they learn they learn actually out

01:08:14.220 of them fucking well we were supposed to be teaching them and that was a good way for us

01:08:18.240 to train them as well as yeah by bringing them out on missions with us right yeah by just forcing

01:08:22.560 them to work and do something yeah because these guys weren't motivated they didn't want to do

01:08:25.660 anything yeah and the guy that's with me has his like pants rolled up into like capris he's wearing

01:08:33.020 flip-flops and he has a rusted ak that doesn't even have a magazine in the gun and i'm like oh this is

01:08:38.760 awesome like what the fuck but at the same time i'm like cool his gun's not loaded i don't have to worry

01:08:43.480 about shooting yeah right so anyway so we're patrolling out and um you know i remember i'm

01:08:49.700 rocking uh rolling rear security and we're with other guys we're mixed in we have iraqi so instead

01:08:55.760 of the normal bounding rear security like we have i'm doing rear security by myself so i'm watching

01:09:01.760 the rear and then i'll turn around i'll run to catch up and i'll turn around and do that i'm trying

01:09:05.960 to do that back and forth by myself so you're gonna shout in the back you hear gunshots going on and

01:09:10.560 over the radio we hear that there's enemy fighters in our area there's women screaming you know there's

01:09:15.280 other units in gunfights you're hearing you know tanks moving around the area just all just the fog

01:09:20.580 of war right literally like the sun has kind of already been rising so it's just that weird you

01:09:26.080 know the dust and everything in the city and i remember we're we start to go north up this up this

01:09:32.460 road and we hear hey there's enemy fighters in that southern region like where there's movement

01:09:37.660 towards you guys i just remember hearing that over the radio right and i'm watching rear security

01:09:42.960 i bound up to the guys i turn around and i see this guy peek around the corner and go back right

01:09:47.560 and i just remember instantly like our rules of engagement brief that we were told was like hey

01:09:53.060 guys what these guys are doing is they'll peek around the corner and then they'll hide they'll peek

01:09:59.640 back around the corner and then they'll hide and then on the third time that they come out

01:10:04.840 they're coming out with an rpg or an ak or an rpk and they're just lighting us up they're

01:10:11.420 ambushing us right or they'll come out in the third time and then they'll walk across

01:10:15.540 toward now you're following that guy and that guy comes out and then you get ambushed and flanked

01:10:19.660 right yeah and so i remember that like all of a sudden i see the guy peek and he's all mooshed up

01:10:23.620 like an area like you know right oh shit it's on yeah i mean and i remember i had my gun and i bring

01:10:28.920 my gun up and manipulate it from like safety to fire and i was like wait am i on safe or i'm on

01:10:34.520 fire like i started to question myself yeah yeah wait was i already on fire was i you know like

01:10:39.460 just that intense moment right right right just like what am i doing what am i doing you know i'm

01:10:44.620 like manipulating my safety back and forth like am i on fire am i safe i can't look down because if i

01:10:49.760 look down if he comes around with a gun like yeah you're done yeah i'm gonna get shot or my guys are

01:10:53.580 gonna get shot right and so i'm trying to like backpedal like i'm walking backwards like trying

01:10:58.700 to catch up with the guys like i'm holding on this corner that guy comes around again like looks

01:11:02.820 and i have a gun pointed at him right i have a machine gun pointed at him there's all these

01:11:07.100 and it doesn't phase them so i'm like this is a bad guy right 100 right you know what i mean like

01:11:12.160 good people don't just look at no they fucking here with guns and go away and just mean mug them

01:11:16.920 right that's your first little sign like and i remember in training one of the guys saying hey

01:11:22.500 when there's a gunfight and there's chaos the ones that are calm walking around and not running away

01:11:29.620 they're a part of what's going on right and i just remember like just all these little things of

01:11:34.460 training started coming back in right and i remember he comes back around and as he comes around he has a

01:11:40.300 gun and he's bringing up the gun and i did i already have my gun on him yeah and my training clicks in

01:11:45.300 like i remember like rolling my finger feeling okay hey if i feel that it's on safe click over but

01:11:52.000 dude i put like 15 to 20 rounds just into this dude's chest yeah fold them over another guy comes

01:11:58.080 around the corner cut him in half as well and i'm just full on like contact rear like yelling it out

01:12:03.480 right just laying down cover fire so this was coming from behind you guys this came from the rear right

01:12:07.760 so i yell contact rear guys turn around you know i'm just just with the machine gun just opening up

01:12:13.860 right yeah and we had guys up on rooftops that were starting to like kind of move around in that

01:12:18.060 position i mean we were in an ambush right right and so and then all of a sudden i hear the guns

01:12:23.500 which are behind me but in front of me of the patrol right as it's movement right they start opening up on

01:12:29.420 the other side of the road so i so you guys are getting from both sides no no no that was my guys

01:12:34.000 allowing me to come back oh okay yeah so we're providing some cover move right so i'm shooting

01:12:39.000 right and then i hear them shooting i still shoot a little bit more to make sure i remember i you know

01:12:45.100 off the gun the finger off the trigger i look back and it's my guys like laying down cover fire

01:12:49.920 like pop pop pop yeah i turn and i'm hauling right i run back i pass them just i'm just like

01:12:57.120 doing the same for them right so now they can move back so we're leapfrogging all the way back

01:13:01.580 and we get to this alleyway that they do i mean this um courtyard they kicked in the gate made

01:13:06.600 entrance they cleared that building and we're trying to get like a good tactical position and i'm in the

01:13:11.740 middle of the street just laying it down because if i would have moved into the courtyard we didn't

01:13:16.840 have visibility on these guys anymore right so i was in the middle of the street just

01:13:20.820 just laying down cover fire from these positions and i remember they're like hey we've got to get

01:13:26.060 over that building to get the high ground and i just remember like while this is happening i'm like

01:13:30.220 this is awesome dude i'm like so fired up and like like this is what i want to do yeah this is what

01:13:37.520 we trained for yeah and um they're like jp we need up on that rooftop so cover our movement so i'm

01:13:43.160 like just opening up on my machine gun i'd already changed out a box of ammo at this point yeah and

01:13:47.860 i've already gone through 200 rounds yeah right and so they're all running across the street they make

01:13:53.400 interest in this other courtyard then we get up to the rooftop and we we had now we had that you know

01:13:58.640 tactical advantage to these guys and we're just engaging guys in the courtyard that were trying to

01:14:03.820 ambush us and i mean it was that was welcome to ramadi yeah that was the very beginning yeah the

01:14:08.860 night before hey you guys so was that dude like was that the first dude that you had to like actually

01:14:13.020 kill yeah yeah and you were like fuck yeah i was so excited yeah and we got into uh a couple other

01:14:18.840 gunfights that morning you know like you know dude i'm thankful there's dudes like you out there man

01:14:23.080 you know it was awesome you know and all you motherfuckers listening and are appalled by saying how cool it

01:14:27.360 is you guys should be fucking thank you lucky stars that motherfuckers like this exist yeah we don't want

01:14:31.540 it to happen here exactly exactly you know so uh anyway so that that morning um we we got into

01:14:38.200 a handful of other firefights you know with guys you know killed a handful of other guys

01:14:42.920 and uh you know like i told you i went out with 1200 rounds right yeah when we were patrolling back

01:14:48.560 to base to or to the area where the other group was replacing us i had one box of ammo left on the gun

01:14:55.060 so you sure i went through a thousand rounds i went through over a thousand rounds just you know now

01:14:59.160 that's not all obviously shooting people no no no but there's tactical fire exactly movements and you

01:15:04.700 know hey guess what people can't shoot at you when you're shooting them right so that's what my job is

01:15:09.660 the smart ones won't go ahead and try right exactly yeah and so i remember we get back and i'm just all

01:15:16.860 fired up right and jocko was just i remember just the look on jocko's face like yeah just he was proud

01:15:22.740 of us right yeah just that was the fulfillment right yeah you know and that was you know we talk about

01:15:27.500 success not being a financial thing right um to me that was success like seeing jocko proud of us

01:15:34.140 yeah what we had done looking at the guys that i'd gone out with and we'd all worked together we all

01:15:39.400 came back now some of the guys got fragged up and shot up and you know it's hey that's part of it

01:15:44.260 right you're in a gunfight right it's people are going to shot it happened right right um and so we

01:15:49.380 make it back and i'm like hey i'm going back out on the next group and he's like no i was like let me go

01:15:56.200 and i was like begging him like let me go back out because i was like man i'm i'm familiar with it i

01:16:00.660 know what's going on like it's funny i really didn't but just those hours that we were out there

01:16:05.760 i felt like i i needed to be there with the next group right guide them right right you're getting

01:16:10.640 confidence yeah and he's like hey man trust me you're going to get plenty of it this deployment

01:16:14.800 like go back and rest so i went changed out my gear loaded everything back up we are the qrf for the

01:16:20.100 next group which is a quick reactionary force you know we're on standby and um that's pretty much

01:16:26.040 how our deployment was like so if i was not so this went on for months six months yeah so if i was

01:16:31.580 not patrolling on the streets as a machine gunner i was a sniper providing overwatches and there was

01:16:37.160 times where i patrolled as our point man with only my 300 win mag yeah because you know we're getting

01:16:44.500 ready to go out and do a sniper overwatch you know it was getting to the point where it's so hot there

01:16:49.540 you could only carry so much gear properly right what am i going to do have my 300 win mag on my back

01:16:54.980 with other stuff and then carry my machine gun is just too much yeah right right and i had mikey

01:16:58.960 mansoor who you know if you're not familiar with mikey he received the medal of honor um you know at

01:17:03.940 the very end of our deployment he jumped on our grenade and saved the other three guys well he was

01:17:08.420 my machine gunner you know he was my you know a new guy that was with me so when i was patrolling

01:17:14.060 as a point man i was comfortable only rocking the 300 win mag which is a because you knew you had a

01:17:20.880 stud with you i knew i had mikey yeah and you know hey at the you know i know there's a lot

01:17:24.640 there's a lot of military guys that are out out there gonna be like that's stupid you're an idiot

01:17:29.260 yeah you know what you're right i should not have been patrolling point man with a bolt action rifle

01:17:34.720 yeah like you're like it's like like you're in 19 fucking 14 yeah but you know it was like a little

01:17:40.200 over halfway through the deployment i didn't really care right so right uh but you know that

01:17:44.540 that ramadi deployment was was extremely humbling you know we um had to be one of the most most uh

01:17:52.880 memorable rewarding memorable rewarding and uh meaningful in terms of what you learned yeah

01:17:58.780 absolutely about yourself and about other things 100 you know we went from being in 30 to 50 you know

01:18:05.060 enemy attacks a day in ramadi to towards the end it was like one a day yeah one a week cleaned it up

01:18:12.840 and we cleaned up ramadi yeah you know and it was either because they left or we were killing them

01:18:17.800 right we didn't care either or we're going to facilitate both right and seeing the the local

01:18:24.000 iraqis get their neighborhood back was amazing i bet they were happy it was it was amazing it was

01:18:30.100 rewarding you know and seeing the the iraqis that we worked with saying wow we made a difference right

01:18:35.820 because hey that's their home that's their neighborhood right and you know as you guys know um

01:18:40.780 every victory comes with a cost though right and that ramadi that it was that was a heavy one you

01:18:48.620 know um you know dozens of vehicles and tanks completely destroyed and gone right um over 500

01:18:56.880 soldiers sailors and marines were wounded in that six-month period and 61 were killed in action

01:19:02.920 and um you know that the hits for our task unit that was that was hard you know we're a small unit

01:19:09.720 we lost mark lee on august 2nd towards the end of our deployment he was the first navy seal killed in

01:19:16.340 iraq uh he was shot in the face by an enemy sniper while he's protecting his guys movements um you know

01:19:23.500 mikey monsoor that i was just talking about you know he was yeah it should have been should have been

01:19:30.120 his last combat operation man we were packed up ready to go home and on uh september 29th 2006 head out to

01:19:37.560 do a sniper overwatch and um a grenade gets tossed up onto the rooftop and you know he has the out he

01:19:46.120 has a stairwell that he could have jumped you know off the roof down the stairwell and uh he jumped on

01:19:51.500 top of that grenade man and saved the other three guys lives that were around him and um you know on

01:19:57.020 the same day that mark was killed ryan jobe was shot in the face as well and completely blinded

01:20:03.240 gets pulled out of country obviously sent overseas to uh germany swelling in his brain because the

01:20:09.840 fragments that's in his face and his brain and loses his sense of smell his sense of taste

01:20:14.140 and um you know his high school sweetheart that he you know was in she was in nursing school she

01:20:20.700 quits nursing school to take care of him they get married and um you know in in september 2009

01:20:27.580 the week that they find out that they're having a baby girl he goes in for his 20 second surgery

01:20:32.760 and doesn't make it back you know and you talk about what we took back from that deployment you

01:20:38.240 know i can you know i'm rubbing my finger because you know i was cut down to the bone

01:20:43.200 and uh they thought i was going to lose my finger so i got medevaced out of that forward operating base to

01:20:49.220 a big base for surgery and that one op that i missed was the op that mikey was killed on

01:20:54.880 so yeah what do you come back from the deployment like that with a lot of guilt right a lot of doubt

01:21:01.140 a lot of anger a lot of what ifs oh right dude insane yeah right and um you can sit in that darkness

01:21:09.340 you can do the what ifs and you can wonder and you can play those games and you can but where does that

01:21:15.900 get you absolutely nowhere right it keeps you in the darkness 100 right and the lessons that we learned

01:21:22.260 on the battlefield that's what we had to bring back right about humility teamwork and ownership

01:21:27.160 right taking ownership of everything that affects your mission your life right and those around you

01:21:33.580 and that leadership is the most important thing on the battlefield and i'm today as well and as you

01:21:40.840 know everybody in this room knows leadership is the most important thing off the battlefield no

01:21:46.740 question i'm not talking about the ceo like you are right but all the way down no three guy that's in

01:21:51.800 the 360 degree leadership that is legitimately in charge of nothing else other than himself right

01:21:58.020 leadership to the individual right you know and that's that's how you win and you know we we took

01:22:05.200 those lessons that we learned on the battlefield and that's why i love when we talk with companies and

01:22:09.700 i talk with individuals these aren't theories these are things that have been proved proven to win

01:22:16.000 right and we won the battle ramadi we won and when i say we don't mean the seal teams i mean

01:22:21.100 u.s fighting forces right america we won right working together right with the army with the marine

01:22:28.240 corps with the air force i mean we all work together to make it happen and you know and that's yeah a lot

01:22:34.320 of awesome memories some amazing opportunities that we were a part of but those lessons that we learned

01:22:39.820 that we took back right i mean it's it's amazing yeah and so yeah dude you know um super powerful to hear

01:22:49.140 you talk about that and definitely uh you know i don't think people are aware first of all that you

01:22:56.060 guys are all close how close everybody is over there you know like when you're talking about your buddies

01:23:00.440 that these are dudes that you were fucking close with yeah and uh you know i think that when people

01:23:09.280 have hard things happen to them they do tend to stay in the darkness and they tend to dwell on it and they

01:23:14.780 tend to question and they tend to say well if this if that if this guess what it isn't that way it's

01:23:20.920 this way and i think being a realist about the way things are is super important to pulling yourself out

01:23:26.020 of those holes because it would be real easy for you to be a guy who would say yeah dude uh if i was

01:23:32.440 there it would have been this way or if this would have happened it would have been this way and mikey

01:23:35.800 wouldn't have died or if this would have happened or that would have happened and you could dwell your

01:23:38.920 whole fucking life on that but the reality of the situation is is he did that for a fucking reason

01:23:43.820 and he did that so that guys like you and the other guys that were there can go out and make a

01:23:48.780 fucking impact which is what you're doing which is awesome well i appreciate that yeah and that's

01:23:52.760 when i talk to people and that's that's my reminder you know like i have alarms set on my phone

01:23:57.360 that says live to honor them yeah and that's the hashtag i use as well on social media you know mission

01:24:02.900 first mindset to remind myself right what's the mission right what what is my new mission my mission

01:24:07.540 obviously i'm not in the seal teams and i wish i was i miss it every single day it's the absolute

01:24:12.620 best job in the world however being in the seal teams was a chapter in my life and when i talked

01:24:19.120 to vets and they're like how did you transition was it easy i'm like no it was horrible it was a horrible

01:24:24.400 transition because i didn't realize that being in the seal teams was a chapter of my book right

01:24:31.080 because up until up until that point it had been the purpose right and but see what i think what

01:24:36.820 you're realizing now and uh and i just gather this from our you know you and i know each other a

01:24:43.300 little bit and getting to know each other more in our conversations i think what you're realizing now

01:24:48.460 is that you do have a much higher purpose and that all that was was fertilizer for what's coming next

01:24:54.320 you know what i mean yeah and people don't realize that like they think you know they have these visions

01:25:00.380 in their head about what they should be or could be or should have been or could have been

01:25:04.180 or what they were and they hang on to that it'd be real easy also for a guy like you to be like dude

01:25:09.040 i was this i did this i did that and to really not do much you know what i mean but dude you're taking

01:25:15.000 all your lessons and you're pouring them into something new that is going to impact literally

01:25:20.240 millions of people between you and jaco and life and the other guys you know you guys are impacting

01:25:27.060 people in a way that is improving their total existence in 360 degrees and dude that to me

01:25:35.260 there's nothing higher on the honor scale than that because you're not doing it i'm sure you guys are

01:25:41.600 doing well financially and all this shit and that all comes with impact we talk about that a lot here

01:25:46.720 but and i i could speak from experience on this because i know this like seeing people go out and

01:25:55.160 change themselves you know we talked about my friend here who lost 50 pounds in the last in the last 30

01:26:00.020 days that guy is awesome yeah he's almost 400 pounds he lost 50 pounds in 30 days he said dude i'm

01:26:05.660 fucking tired of being fat and he went out and took action and seeing people seeing people impact and

01:26:12.280 change and and then the impact that the ripple effect that that creates in their world yeah that's

01:26:17.860 that's what this is about and like dude i just think it's fucking awesome what you guys are doing

01:26:21.900 with the muster what you're doing with your consulting never settle consulting which ironically

01:26:25.700 we talked about has been a slogan of ours for a long time yeah uh which i actually it's really weird

01:26:31.000 how that worked out because we didn't even really know each other it was just something we both came

01:26:34.280 up with yeah and you know how it came up because jp hits me in a text uh like a month ago and he's

01:26:39.700 like bro this has been weighing on me like my company's called never settle and i know that's

01:26:44.600 one of your trademark slogans like is that going to create an issue and i'm like fuck no i think

01:26:48.220 it's awesome but like it's it's it's weird how things work out no i think it's awesome yeah and

01:26:53.800 and so how how never settle came about was you know i was you know doing sales at a financial company and

01:26:59.400 i was miserable yeah and i do i was making more money than i ever thought i would be able to because

01:27:03.760 i had that you know that constraint on myself of my family you know only made a certain amount even

01:27:09.160 though my parents my parents work harder than anybody else i know right right and then i was

01:27:14.380 in the military so yeah you make what you make in the military and i didn't realize wow you can make

01:27:17.740 good money you know and so but i was miserable i hated it yeah so it didn't matter you know and i'm

01:27:23.100 sitting there at church trying to figure out what i want to do and i remember i just think about the

01:27:27.020 teams because i literally think about the teams every day and i miss my guys every day and i miss that

01:27:31.420 brotherhood and i'm sitting there the culture the culture just that mindset and the biggest thing that i

01:27:37.220 missed about the you know other than the brotherhood is the mindset of guys constantly

01:27:42.320 pushing each other not to be average not to settle like in everything that we did it was always a

01:27:49.040 constant push of just your training just everything right right we don't allow each other to settle

01:27:56.080 right and you don't allow yourself to settle because if you allow yourself to settle for average and

01:28:01.200 just be just blah right that could get somebody killed that's that is not even an option right

01:28:07.780 and so that's why i was like huh never settle never said never settle consulting oh oh cool i'll start

01:28:11.700 a company called never settle consulting and there wasn't a company called out there doing that no

01:28:15.900 cool this is awesome yeah but it's fucking cool like it's so ironic like because we vibe on so many

01:28:20.860 levels of how we think that we both use that fucking phrase like like because i know you didn't like

01:28:26.360 look at it and say oh i'm gonna use that like it was something you came up with genuinely and i

01:28:30.300 came up with genuinely and we it's just cool it was you know what i think it's fucking cool yeah

01:28:34.520 no one of my really good buddies one of my close friends my best friends in texas uh steven and

01:28:39.360 jane like i started the company never settle i told them i did my my logo and everything and they're

01:28:44.880 like that's awesome they sent me a picture because they they use your supplement they love them they

01:28:49.020 sent me a picture of one of the protein models that said never settle and i was like oh shit dude and

01:28:53.420 i was just like you know because that was a while ago and i love it well i was like well he doesn't

01:28:57.900 have never settle consulting brand yeah no no it's not an issue no i think it's awesome because i was

01:29:02.060 like man because i knew i've known about your company for years i'm like man those are some

01:29:05.280 big boys i'm just gonna oh okay i'm gonna start something else no way you know but yeah and then

01:29:10.180 you know jock and with echelon front and you know yes i i'm gonna continue with my company never settle

01:29:16.240 for sure because it's making it dude i have people that have my logo tattooed on them well that's

01:29:22.640 so do i and that's a good fucking sign dude i love that means you're making an impact which i thought

01:29:26.720 was cool but you know the other thing is the impact that i'm able to make with echelon front

01:29:31.620 is a thousand times larger than i can with never settle so people are always like why aren't are you

01:29:37.920 just putting your company on the back burner i'm like no it's still there i'm putting myself in a

01:29:43.380 position to make a bigger impact exactly i don't care like who cares about who gets recognition right

01:29:49.760 as long as you win and if i'm winning with echelon front then that's where i need to be if i can make a

01:29:55.460 greater impact over people's lives with echelon front which i'm doing that's where my focus is

01:30:01.160 going to be they take care of me they take care of my family i'm able to provide for my family and i've

01:30:07.040 legitimately had people reach out and say what you guys are doing and what you've done with my company

01:30:11.920 has changed our lives that's you know what i mean and yeah i was uncomfortable at first telling my story

01:30:19.000 and being on a podcast you know i was on jocko's podcast and i was uncomfortable about that

01:30:23.020 and jocko's like hey somebody needs to hear your story no question you know you don't know what

01:30:28.380 and i'm like okay and i did the podcast and you know i mean as it is i don't have like a big social

01:30:36.480 media following as it is right now because i've been speaking of which yeah all of you guys should

01:30:40.520 be following jp tell people where they can follow you on instagram and anywhere else that's important

01:30:44.920 um well it's pretty simple on facebook and instagram it's jp donnell so jp d i n n e l l right so that's

01:30:55.320 linked from instagram to facebook and then never settle consulting as well right so do the man a

01:31:00.000 solid guys he's putting out awesome info here make sure you're following him i appreciate it but

01:31:04.020 so i had i had a vet reach out to me and i get this message right and he said hey man

01:31:10.620 i just want to let you know that i was i was going to kill myself this week and i heard your

01:31:23.300 message on jocko's podcast i was just wondering if i could reach out to you once in a while i'm like

01:31:29.420 bro here's my cell phone yeah like i just remember seeing that and i was like okay it was worth it

01:31:36.340 you know what i mean like yeah my stupid insecurities about my name being out there

01:31:40.900 and all this other bullshit right yeah dude i had a bounty on my head right overseas yeah cool that

01:31:45.280 meant i did a really good job yeah i mean right i was just like so worried about all this stuff and

01:31:50.100 insecure and you know i was like you know what if other team guys are gonna have an issue with me

01:31:55.320 telling my story so be it right and the team guys that matter the team guys that i look up to

01:32:01.120 have been like hey man they love it what you guys are doing is awesome right and that's what matters

01:32:04.700 right but the fact that this guy reached out and said hey man i was going through some really dark

01:32:09.440 times like you did can i just reach out can i talk to you like i i wanted to kill myself but i'm not

01:32:15.840 going to because of what you said can i and i'm like dude call me here is my cell phone if you ever

01:32:21.100 need to talk i'm here right yeah and i've had probably about six or seven vets do that yeah you know and

01:32:26.120 i my phone's on 24 7 right and i you know i've had a couple of them call and i'm like hey man what's up

01:32:31.940 you doing good you know we'll talk through stuff yeah 100 worth it right you know being able to do

01:32:37.540 that it's because of what jocko and leif have done with echelon front it's a it's amazing and i'm just

01:32:43.340 i'm humbled to be a part of it you know and it's just weird how things come coming together you know

01:32:47.620 because i was always reaching out to jocko hey if you ever need help let me know what can i do to

01:32:51.840 learn i'm listening to your podcast i've read your book you know what can i do to learn what can i do to

01:32:55.800 help yes you know and now you're a main fucking guy in it well it's crazy because i was always like

01:33:00.540 how can i help how can i help you know hey the mentor doesn't seek out the mentee that's right

01:33:05.240 the mentee seeks out the mentor and i'd constantly text jocko that and then that came together right

01:33:09.920 and then i'm listening to your podcast my buddy recommends it to me and um you know i don't even

01:33:15.520 remember how we hooked up how do we initially hook up i think you just i think you commented on my thing

01:33:19.700 yeah so i was listening to your podcast because we've been communicating for a while now yeah yeah and

01:33:24.860 it was after the muster where i met chris and the the guys from nutrition solution yeah yeah and so

01:33:30.220 they're they mentioned i i mentioned i'm like yeah you know chris cavallini awesome dude by the way

01:33:34.960 chris cavallini with nutrition solutions yeah i love those guys major plug yeah absolutely awesome

01:33:40.380 company too oh i i remember these posts now where you went to go speak for them yeah yeah i totally

01:33:45.980 remember this now that's crazy yeah so they come to the muster i meet them we're talking you know it's

01:33:51.040 kind of hard not to be drawn to that group of guys yeah right they're just they have that energy

01:33:54.980 yeah yeah and so we're talking with them and i mentioned your podcast right i'm like yeah you

01:34:00.880 know msc and they're like we know him well and i'm like yeah okay kind of like yeah everyone's always

01:34:05.900 like hey i know jocko and i'm like yeah okay yeah yeah yeah because you listen to him doesn't mean

01:34:09.940 you know right and they're like no we like you know we came up there and yeah he put us up took

01:34:15.120 care of us i'm like are you kidding i'm like dude i was like i was like you guys might think i'm kind of

01:34:19.520 crazy but i was actually for a while andy i listened to the podcast i'm like i've got to

01:34:25.540 connect with this guy if i want to take what i'm doing to the next level i've got to connect with

01:34:29.980 andy somehow so for a while and amanda was full on board with this i was going to drive up here

01:34:36.080 and just come knock on the door and say hey here's my background i would love to take you out to lunch

01:34:41.380 and dinner yeah i'm hey oh cool and he's not here can you let him know this is who i am i'll be in

01:34:46.580 town for 24 hours and i was just gonna like go chill at a hotel and just that's how you make

01:34:51.840 shit happen that's what i had planned on yeah right and i was like i think andy from what i've

01:34:57.420 heard from the podcast will will dig that or he'll tell me to fuck off and okay then i'll drive back

01:35:01.560 to south haven right no big deal hey you know whatever and i'll get you know i'll get my kids

01:35:06.980 a souvenir from st louis you know what do i have to lose nothing yeah it's a no no matter what unless i

01:35:13.980 asked that's right and so i tell them that and they're like uh we can do one better why don't

01:35:17.960 we reach out and i'm like okay yeah so at the muster i saw i got a signed copy of extreme ownership

01:35:24.640 from jock on life and then i signed a letter into it gave it to one of the employees that's right there

01:35:30.060 they said yes send it up to you guys yes and i think from after that you know i commented on a

01:35:36.020 couple things on instagram and you replied back and we're going back and forth you started liking

01:35:40.940 some of my stuff yeah i thought was cool yeah you know you you practice what you preach right on

01:35:45.020 social media dude when you started like liking some of my stuff i have buddies that would they

01:35:50.960 would see andy for well first of all when you started following my jp denel page i was like this

01:35:56.440 is a fake account there's no way andy's following me right so i checked i'm like oh it's a verified

01:36:01.060 account like this is legit and i was like oh the videos are actually him so it's kind of hard to

01:36:06.100 fake okay that's okay it's him that's awesome let's see how this worked out lord and then when

01:36:12.280 you would like some of my stuff i have buddies that took screenshots of it that's hilarious

01:36:16.460 circled your name and text it to me i'm like yeah it's cool and um and then we go way back

01:36:22.400 yeah you know we've yeah you know we're off and on well bro you guys have an awesome message man

01:36:28.960 like you know i uh i haven't met jocko in person i know we'll meet soon i'm sure because

01:36:35.080 we're crossing paths everywhere but yeah uh what you guys are doing as a whole is extremely admirable

01:36:41.320 and i'm all about supporting that kind of stuff and and so dude i'm super honored to have you

01:36:45.460 and and have you up here um i'm excited to go to dinner and hang out too uh but you know i i just

01:36:51.760 you know want to say thank you for for not only like what you did for for our country you know like

01:36:57.680 you said earlier when the other kid said it you know i loved it i feel guilty when people say that

01:37:01.400 yeah i do but it was the best time of my life i'm someone who who who thinks on a big picture

01:37:07.180 and understands for big picture to happen takes a lot of little actions and so dude like not only

01:37:12.520 thank you for that but thank you for uh you know taking the path that you have and uh and working

01:37:18.820 to inspire and help coach and help bring leadership to um the forefront of people's focus because i do

01:37:25.780 agree with you guys that that's what people are lacking when it comes to their ability to not

01:37:31.880 not just succeed financially but feel confident and feel in control and feel like they know what

01:37:37.360 they're doing with their life and uh dude what you guys are doing is admirable man i respect it a lot

01:37:42.040 thank you yeah thank you and um you know i know we talked about the muster a lot and i'd be doing us a

01:37:47.880 disservice if i didn't mention this no we have another event that we're rolling out called a roll call

01:37:52.740 yeah and it's like the muster but only and i'm fired up about this it's only for law enforcement

01:38:00.180 firefighters and military yeah and it's just it's our way to be able to give back to them it's going

01:38:06.060 to be at a lower price point that's awesome and the material is going to be geared towards what they

01:38:10.980 have to go through every single day and how we can help them become better leaders and here's the thing

01:38:16.400 hey are there good cops and bad cops yes there's good and bad in every organization we have

01:38:22.340 dirt bags in the seal teams right yeah but here's the deal quit complaining about what the cops are

01:38:29.280 doing wrong unless you're making an effort to help them they don't have the proper training proper

01:38:36.420 funding half the time right so how can you expect them to perform at this high level when they're given

01:38:42.340 the very bare minimums no and they do a phenomenal job man they have resources to it that's a whole other

01:38:48.200 day of talking no trust me like we're on the same page roll call yeah it's it's i am you talk about

01:38:54.460 just giving back us being able to work with them it's going to be phenomenal um it just you know

01:39:00.200 it's just a lot of weird things have been starting to come together you know like yeah um yeah and i

01:39:05.480 know well dude you know why it's coming together bro it's coming together because just like you were

01:39:10.600 visualizing being a seal and coming up to be a seal and and and things happen things don't just come

01:39:16.500 together what comes together is what you focus on and and what you take action towards and dude

01:39:21.900 you're what there is no magic to this whole idea of success it's just there isn't it's it's doing

01:39:28.080 shit and people hear that and they think like oh yeah it's easy for you to say motherfucker i've lived

01:39:33.220 it you've lived it anybody who's done anything has lived it they if you take one step and you take

01:39:38.340 another step and then you take a third step eventually you're going to get to get to fucking a mile

01:39:41.920 and eventually you're going to get 10 miles eventually you're gonna get 30 fucking miles

01:39:45.120 and it's one foot in front of the other man it's no magic and and don't fucking lie to yourself and

01:39:50.240 tell yourself oh this guy's this because of this and this guy's that because of this thing that i

01:39:54.720 don't have bullshit those people are there because you fucking aren't doing it and they are and that's

01:40:00.020 that and so what we're trying to what both of us and and jaco too and the echelon front and the ms ceo

01:40:06.700 project movement and all the things we're trying to show people that they are in control and you

01:40:11.380 have to take control nobody's going to give you control nobody's going to give you permission

01:40:15.320 nobody's going to tell you it's okay you have to tell yourself it's okay and that's what we're

01:40:20.440 trying to do here so in in that task unit when jaco is in charge i was the youngest and most junior

01:40:28.380 ranking individual in the task unit right and he and you know i was always like cool that's awesome

01:40:33.680 no responsibility right just give me a gun put me in the stack you know i don't have to think

01:40:37.940 about anything right that's the absolute worst mindset that you can have right just trying to

01:40:43.240 float along be the gray man right but i was doing it because i was like hey i'm junior guy i'm really

01:40:47.540 young i i don't you know that's just what it is yeah and jaco was like hey jp you're i don't care

01:40:53.780 that you're the youngest guy i don't care that you're the junior most ranking guy take ownership of

01:40:58.960 what you have to do take ownership of what affects you and your team and what affects the mission

01:41:04.600 right and when you take ownership of that that's going to help make things happen you want to grow

01:41:09.600 amongst the rents of your company take ownership of your everyday activities hey your boss isn't doing

01:41:16.920 their job good take ownership of that and do it for them yeah guess what your co that's what that

01:41:22.240 equates to yeah paycheck you know what i one of the memes that i can't stand that's on facebook right now

01:41:27.720 it shows this guy like act like he's whining or crying and it says my my work has this really

01:41:32.360 cool thing to where if you do a good job you get to do other people's jobs oh yeah and that that's

01:41:37.200 the opportunity motherfuckers well that's what's wrong with society is that's the mindset right oh

01:41:41.880 i'm gonna have to do extra work you know what's funny that's why you're gonna always be making

01:41:45.560 minimum wage yeah you want to know how you can fucking uh tell who's a piece of shit in your

01:41:49.340 company and who's not as a motherfuckers opposed to that meme or like it because i get it too dude i

01:41:53.440 know exactly the meme you're talking about and dude other people not doing their shit is a great

01:41:59.180 opportunity for you to shine and show your fucking value and grow yes and it's like you know but those

01:42:05.540 same people will complain jp they will complain about how there's no fucking opportunity it's like

01:42:11.380 dude what the fuck man nobody comes along dude i always say this thing like yes sometimes you will

01:42:18.660 have the op the door of opportunity open for you but guess what nobody's gonna drag you through it

01:42:22.800 nope you know and that's what we're lacking we're because the generation that you talk to and i talk

01:42:29.700 to the under 30 generation right now they've been taught bullshit they've been taught a fucking different

01:42:35.620 set of rules that applies to the ideal world versus the rules that apply to the real world yeah and in

01:42:42.800 the real world nobody's gonna come along and give you a job or give you like this is dude i

01:42:48.640 see people post this anybody got a fucking job you know does anybody know anybody has a

01:42:52.320 dude motherfucker why don't you go out and fucking make a job for yourself or take a job yourself like

01:42:57.340 hey fyi this is what i'm capable of doing exactly you know it's like what i try to do with my with

01:43:02.660 never settle with the shirts and hats that i have is i try to sponsor mma fighters to help them out

01:43:07.300 right but here's the thing i don't give them money yeah because guess what that does absolutely nothing

01:43:11.940 right i make them work for i'm helping them learn and grow and everything and i tell these guys all

01:43:16.600 it's like these fighters like hey got a fight coming up let me know if you want to sponsor me

01:43:20.880 hit me up yeah okay cool because your last post was talking about you smoking weed and all this

01:43:25.940 other stupid stuff a your representation of my company nope not gonna happen b if you're saying

01:43:31.700 hit me up it's not gonna they're not even saying hit me up they're saying hmu because they're that

01:43:37.300 fucking lazy yeah like motherfuckers that type their whole post and fucking text talk do i don't even

01:43:43.360 like when people text me and text talk like k or hmu or whatever the fuck you fucker say i don't

01:43:49.680 even know what the fuck i'd ask you something the other day i didn't know what it meant either like

01:43:53.340 dude i said somebody text something and i had to text tyler a screenshot and say what does this

01:43:58.820 fucking mean like and then he had to look it up like i i don't even understand the fuck you guys

01:44:03.820 are saying like when you asked that question did tyler respond idk no did you no i think i did

01:44:11.460 actually well it's like i got oh like i'm i'm protected from my brother and sister they're

01:44:17.520 very close with me and i remember on my sister's birthday like all the people were like commenting

01:44:21.520 on our facebook page like what what is it hbd like hbd right happy birthday and i rep i responded

01:44:28.320 underneath them i'm like if you're so lazy that you can't type out happy birthday don't wish my

01:44:32.940 sister a happy birthday fuck yeah and she's like jp calm down dude no dude it's true that's a pet

01:44:39.080 peeve of mine like when people this is this is going off on something but like this is fucking

01:44:43.880 annoys me so bad about fucking the internet right now when it's your birthday and some like i keep

01:44:49.920 my birthday private because i don't want all these motherfuckers that don't know it's my birthday

01:44:53.320 like happy birthdaying me this fake shit i could only imagine the amount of messages it's but it's

01:44:59.780 it's fake though it's fake they don't really fucking care and they don't even know until they

01:45:03.860 get that fucking notification on there facebook says oh it's andy's birthday and then i get all

01:45:08.080 the people i don't even fucking know saying happy birthday you didn't know it was my birthday until

01:45:11.960 facebook told you motherfucker and then you're gonna type hbd the fuck out of here like if it's

01:45:16.500 my fucking birthday you could call me you i'll accept the text too other than that fuck off that's it

01:45:22.960 like i don't i don't want i don't like fake conversation like if you're my friend and we

01:45:27.600 haven't talked in a while give me a phone call on my birthday say hey andy what's up i probably won't

01:45:32.020 answer i'll probably text you back and say hey bro i don't answer my fucking phone but the reality is

01:45:37.040 the thought that counted you know what i'm saying like dude i i'm i just the the amount of laziness

01:45:43.700 that is just out like if you can't even type happy fucking birthday like bro it's funny you say that

01:45:51.060 because that's like a huge they're the same people that will ask you a question when it

01:45:54.040 could easily be solved by two seconds on google you post a post you say hey uh selling my car

01:46:00.880 nine thousand dollars and then in the fucking comment how much is the price

01:46:05.540 that drives me crazy dude when someone makes a post on like when someone makes it on the post

01:46:14.420 asking about what's you just posted like i told you exactly what that happens to me all

01:46:19.900 every time i post a motherfucking video on instagram i'll say in the fucking caption

01:46:24.800 video from this episode number 199 and give the title go see the link in the bio hey what episode

01:46:33.500 is that clip from motherfucker if i could cut you i would like dude you should see uh

01:46:39.900 yeah as he i'm sure you can assume that jocko is not a big fan of that either oh yeah and just

01:46:45.900 seeing him like just some of the messages that he gets oh my god yeah what dude trust me right

01:46:54.120 and it's got to be hard for him because i can already like imagine his personality and it's got

01:46:59.080 to be hard for him dealing with the the fame that he's gotten now yeah with because you get so much

01:47:03.820 weird shit really funny yeah watch it progress because i've known him since he was in the you know

01:47:08.120 since 2004 right yeah when he was like what is social media and i mean he knew what it was he's

01:47:13.600 like yeah i don't why would i do this right yeah but here's a cool thing about jocko is when he was

01:47:18.860 getting like the fame and they're building stuff up right um someone's like yeah you should have a

01:47:24.900 twitter account he's like no that's stupid and then he kind of did some research he's like okay i'll

01:47:28.560 get a twitter account right and then within less than 12 hours he knew all the ins and outs of

01:47:34.020 twitters and hashtags and how to work everything and he was just like like a machine now he's the

01:47:38.480 twitter master yeah i'm like how do you respond to everybody yeah dude uh the one thing i like

01:47:44.260 about jocko i like a lot of things about jocko but the one thing i really like is like and this this

01:47:50.620 is not everybody will get this but some people will um you know speaking effectively is an art form

01:47:58.280 okay and not everybody can do it not everybody has the tonality not everybody has the delivery

01:48:03.640 not everybody can speak in a way that that sucks people in where they pay attention and i'm talking

01:48:08.920 about the actual act of speaking you know a lot of people listen to the podcast because they're like

01:48:12.620 dude i love how you talk and i love the sound of your voice and this and that and you know that's a

01:48:18.520 skill that you perfect and what i love his delivery like i love the way he fucking speaks like it's just

01:48:24.620 so badass what's awesome about that is he recognized that yeah so when he was going from enlisted to

01:48:30.980 officer he had to go through school in college yeah well he went to school and he got his degree

01:48:35.280 in in english and communication yeah right because that's what he knew was important and to be a good

01:48:41.080 effective leader guess what you need to have the ability to do communicate yeah but i mean dude it's

01:48:46.580 just you know i don't say that about anybody because there's a lot of people out there with big

01:48:50.160 followings that i just cannot like their sound of their voice and their delivery scratches my fucking

01:48:54.180 brain i listen everybody knows that there's people out there like this but he's one of those guys

01:49:00.660 that when you listen you're like fuck yeah like i'm gonna go fucking kill some motherfuckers yeah

01:49:04.940 you know what i mean that's and that's a great thing is that he had that he's just one of the guys i

01:49:09.460 really enjoy i genuinely enjoy hearing speak yeah no he's and i could i think i i think he's probably

01:49:15.160 the only guy i could say that about like i don't really know any other guys that are delivering

01:49:20.480 a verbal message on that level i don't yeah i mean uh and that's what i mean that's why he's having

01:49:27.240 the success he's having and leif's the same way you know leif just doesn't have a podcast so he's

01:49:31.960 not as you know in yeah i haven't heard him uh so he's he's on a couple of jockos podcasts i'll send

01:49:37.780 those over okay uh leif's a phenomenal speaker you know and dude another one of the guys on our team

01:49:42.280 dave burke 23 years in the marine corps as an officer right top gun pilot top gun instructor

01:49:49.460 holy shit he's the only person in the world to have flown four different fighter planes operationally

01:49:55.740 so like in combat in combat yeah yeah so in squadron commanders of all these different

01:50:00.780 commands he was on the ground with us in ramadi right oh yeah you talk about being out of your

01:50:05.820 comfort zone wait wait wait wait wait this listen to jocko podcast 69 for all those listening right

01:50:10.560 now if you want the full story but yeah so he was a top gun pilot top gun instructor goes to a command

01:50:15.620 where he ends up having to be a ground liaison with us so he's on the ground with us in ramadi

01:50:21.900 so that he can communicate with the other pilots yes yeah that's fucking crazy dude he talks about

01:50:28.340 he's like i don't even know the last time i'd put my camis on right like living the life like he was

01:50:35.560 like he was running top gun yeah you talk about a brilliant individual yeah i mean insane yeah and

01:50:42.540 these are the guys that i get to hang out with and work yeah that's fucking awesome brought on another

01:50:46.180 team guy flint cochran officer in the seal teams harvard business grad was working with mckenzie

01:50:51.720 group now is working with us as our chief strategy officer that's awesome dude it's like you guys are

01:50:56.700 doing awesome work man yeah like it is awesome those guys their ability to communicate i'm like

01:51:01.500 whenever i hang out we're doing something together i have my notebook and i'm like yeah yeah yeah that's

01:51:07.760 cool hey man stealing it's all about it's all about who you surround yourself with you surround

01:51:12.060 yourself with losers you're gonna be a fucking loser yeah you know that's it so i know you're

01:51:16.280 gonna wrap it up but i have to make that one quick announcement oh okay go ahead so guys uh many of

01:51:22.240 you waited till the last minute to submit your testimonial which is cool wait that's not listen

01:51:27.700 we just talked for fucking five hours about ownership let's talk about fucking ownership we fucked up

01:51:33.120 because we forgot that we told people that they could submit till the 31st and we announced the

01:51:40.180 winners on the 30th because it's our fault motherfucker it's not theirs okay i stand

01:51:44.900 right all right good point and anyway our point being we're gonna announce one more winner within

01:51:50.100 the next week or so yes that's awesome yeah at least one maybe two okay so sorry for fucking up

01:51:56.920 see that's the part of taking accountability you gotta apologize make it right

01:52:01.320 but what's awesome is like you i mean and i know we're wrapping it up so i don't want to go

01:52:06.600 and have a rabbit hole is ownership's not just saying hey we messed up we messed up fixing it

01:52:10.600 it's the problems and the solutions yes which you guys just did no i just did a whole fucking talk on

01:52:15.640 this sunday with all of our employees out here so it's funny that we're talking about it right now

01:52:19.560 because my bad we talked about my bad yeah dude so so i made an example of one of our guys who likes

01:52:27.920 to say when he does things wrong mike taylor by the way because i know he fucking listens he says

01:52:33.120 always like this i'm like hey bro blah blah blah he'd be like oh bro he's from california oh bro

01:52:39.640 my bad like so i i i fuck with him a little bit in front of eric he's the he runs the company so

01:52:47.660 i had to bust his balls a little bit but you know uh you know taking accountability is recognizing you

01:52:54.240 fucked up and fixing it it's not just saying you're sorry so guys we are sorry and we will fix it

01:53:00.640 all right guys my bad jp dude thank you man guys uh you need to follow this guy you need to follow

01:53:08.320 uh jocko and listen to his podcast that's a plug for him uh and and uh i've never met him but dude

01:53:14.640 i do enjoy his content i think he's an awesome dude and i love what you guys are doing so

01:53:18.040 does echelon front have an instagram yeah echelon front and then um echelon front muster so that

01:53:26.680 is our so we'll put all those links to to jp's personal and also uh jaco's personal and uh the

01:53:33.940 the companies that you guys are doing uh everything in the in the description for the podcast so and if

01:53:39.760 somebody decides they want to go to my website never settle consulting.com you know um i have some

01:53:45.600 new shirts and hats and everything yeah there support these guys guys they're they're doing they're

01:53:50.200 doing honorable stuff well i appreciate that but i'll have a discount code mfceo you'll get 15

01:53:57.300 off your whole order cool so all caps mfceo awesome um so yeah very nice well dude thank you so much for

01:54:03.820 making the trip man this has been fun i've i'm this is this is right up my alley dude because like you

01:54:08.280 guys live you guys live like the shit that i kind of wish i could have lived so uh i appreciate you

01:54:14.700 guys a lot what's awesome is you're doing the stuff that we're working on doing now as well well

01:54:19.740 yeah but just know like just know like and you share this with jaco and other guys like anything

01:54:26.080 you guys need help with or support with like i'm more than happy to to step in and help whatever we

01:54:31.280 can do so we'll make it happen yeah cool all right thanks guys we'll be back on thursday for

01:54:36.480 thursday thunder talk to you later

01:54:38.240 you

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REAL AF with Andy Frisella - November 14, 2017

Impact Over Income ft. Navy SEAL J.P. Dinnell, with Andy Frisella - MFCEO190

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