REAL AF with Andy Frisella - In NYC with Gary Vee, with Andy Frisella - MFCEO40

00:00:00.000 Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.

00:00:04.400 Today's guest needs no extended introduction, so I won't give him one.

00:00:08.200 We're in NYC and we're kicking it with Gary V.

00:00:11.420 Yes, that's right. Andy Frisella and the badass from Belarus. 0.98

00:00:15.740 That's today's podcast. Brace yourselves.

00:00:30.000 Hey guys, what's up? You're listening to the MFCEO Project.

00:00:42.500 That stands for motherfucking CEO. I am Andy and I am the motherfucking CEO. 0.99

00:00:47.320 People ask me all the time, what is a motherfucking CEO? 0.99

00:00:50.700 You know, I don't own a business. I don't have a corporation. 0.99

00:00:54.160 I am not a CEO. Bullshit. You are a CEO. You are the CEO of you. 1.00

00:00:58.220 And that's what this podcast is about. It's about how to create value in yourself

00:01:02.380 that's going to create a life worthwhile.

00:01:05.440 I am here with my boy, Vaughn the Impaler. Vaughn Diesel.

00:01:10.500 DJ God. DJ DJ God.

00:01:13.220 Yeah, it's been a while since you've come up with an additional nickname for me.

00:01:16.160 You have so many. I don't know. I know. I don't know.

00:01:18.500 And I've branded none of them. Are you yearning for another one?

00:01:21.320 Well, he comes up with some. He loves the attention. He's fishing for one, right?

00:01:23.860 I do, yeah. He loves the attention. I haven't branded really any of them, so.

00:01:26.660 I think DJ God is appropriate. See, we are also here with my boy, Gary V.

00:01:31.040 What's up, brother?

00:01:31.760 It's good to see you.

00:01:32.320 Good to see you, too, man. Thanks for letting us come up.

00:01:34.300 For sure.

00:01:34.720 Excited to have you on the show.

00:01:36.720 What you don't know, probably, is that Vaughn is an ex-pastor.

00:01:40.660 So we give him all these pastor religious names.

00:01:44.540 But I did not, contrary to popular opinion, turn my back on God for the life of riches and podcasting.

00:01:49.780 And balling out on podcasting.

00:01:51.420 That's an email we got at one point.

00:01:53.560 Listen, I mean, everybody's got different points of view on things.

00:01:55.800 I respect other people's points of views.

00:01:58.680 A little.

00:02:00.160 I respect them, I just don't, you know, I don't let them dictate what I do.

00:02:05.180 Right.

00:02:05.620 But I have empathy for, I get it, like, you know.

00:02:09.720 Yeah.

00:02:10.260 Yeah.

00:02:10.580 How much money are you making on podcasting these days?

00:02:12.660 Oh.

00:02:13.260 You're just swimming like Uncle Scrooge?

00:02:15.320 I'm swimming in Uncle Scrooge, yeah.

00:02:17.140 Yeah.

00:02:17.540 He's ducktales.

00:02:18.840 He's ducktales balling.

00:02:20.260 Yeah.

00:02:20.760 So, Gary.

00:02:21.580 Yeah.

00:02:22.040 Dude, thank you so much for coming on the show, man.

00:02:24.360 It means a lot to me.

00:02:25.120 I appreciate it.

00:02:27.140 I have a quick question, though.

00:02:28.760 Like, now, literally yesterday, the Rams left St. Louis.

00:02:32.740 When I first met you, the first thing you asked me, I was like, what's your NFL team?

00:02:36.540 And I'm like, I like the Rams, you know.

00:02:37.960 Now they're gone.

00:02:38.760 Yes. 0.99

00:02:38.980 What the fuck do I do, man? 0.99

00:02:40.420 Well, I think you've become a Jets fan. 0.99

00:02:41.560 Is that, like, the logical answer?

00:02:43.460 I mean, look, what the secret thing is, for everybody who's listening right now that does

00:02:47.940 know me, the secret propaganda is all the content, all the speeches, all the books.

00:02:53.940 I mean, even Crush It! is, you know, green on purpose.

00:02:56.180 Like, VaynerMedia is green.

00:02:57.380 Like, there's a lot of green in this office, as you can tell.

00:03:00.080 It's all just propaganda.

00:03:01.260 As a matter of fact, we pump, one thing people don't know about D-Rock, who's filming DailyVee right now,

00:03:05.700 is that we pump subliminal Jets music into all of my content.

00:03:10.440 Nice.

00:03:10.600 That's like, and here's what it sounds like, become a Jets fan. 1.00

00:03:14.220 Fuck the Patriots. 1.00

00:03:15.460 Dude. 1.00

00:03:16.000 You know, and so.

00:03:17.140 See, we got Tyler, who's the Patriots guy.

00:03:18.840 I thought Tyler was reacting to, I wasn't talking loud enough, but no, he's a fake Patriots fan.

00:03:23.020 That's right. 0.60

00:03:23.460 He is fake.

00:03:24.100 Is he from Boston?

00:03:25.060 Fake.

00:03:25.080 No.

00:03:25.460 Fake.

00:03:25.800 Fake.

00:03:26.180 I agree.

00:03:27.200 Why are you trying to use a sports team to build up your own self-esteem?

00:03:31.160 Dude.

00:03:31.940 This is my theory, by the way.

00:03:32.920 No, look at his Tom Brady hair.

00:03:34.240 Well, listen.

00:03:34.700 Listen.

00:03:35.220 Looking like Tom Brady's probably a good strategy for other ROIs, so I give him that.

00:03:40.300 But, but, but, using, everybody listening, if you like a sports team that you jumped on

00:03:45.780 the bandwagon, take a step back and realize you're actually using an outside entity to

00:03:50.360 build self-esteem, and that's bad.

00:03:53.420 Well, I gotta have a team, man, so, like, how do we...

00:03:55.880 No, seriously, I want you to become a Jets fan.

00:03:57.200 I will take you to a game next year.

00:03:58.580 I'll do it.

00:03:59.320 I will get serious about this.

00:04:00.760 DRock's starting to like the Jets.

00:04:01.960 DRock?

00:04:02.900 Good.

00:04:03.320 There you go.

00:04:03.980 So, like, it's a big deal.

00:04:05.220 All right, all right, all right.

00:04:06.620 So, dude.

00:04:07.780 What's the defining characteristic of a Jets fan?

00:04:10.460 It's somebody who enjoys the climb, right?

00:04:12.440 Like, listen, I'm a much happier Jets and Knicks fan than I am Yankees and Rangers, which

00:04:17.360 are two teams I've dumped after I won.

00:04:20.140 Dude, I love that.

00:04:20.840 This whole thesis, like, this whole game, like, this whole everything, the reason I

00:04:23.880 think I invented, really invented as a young kid, I want to buy the New York Jets is it

00:04:28.120 seemed like a big enough goal that would take me a long enough time to make what I really 0.94

00:04:34.440 love about entrepreneurship or being a motherfucking CEO, which is I love the process. 0.94

00:04:40.500 Dude. 0.97

00:04:41.040 Dude, I don't care about the stuff.

00:04:42.960 I love stuff, but not really.

00:04:45.700 Like, you've gotten to know me a little bit.

00:04:47.220 Yeah, right. 0.98

00:04:47.480 I don't have, like, I know this is, oh, actually, like, I don't need the, like, all these fucking 1.00

00:04:51.820 bullshit-ass, bullshit-ass fake entrepreneurs and CEOs on Instagram where I know you've done 1.00

00:04:56.880 a great job, you are not going to see a fucking picture of mine on Instagram that is, I'm going 1.00

00:05:02.340 to go to the fucking bank and take out 50 Gs and throw it on a fucking hotel bed. 1.00

00:05:05.980 You're not going to see me standing outside of my private jet. 1.00

00:05:08.980 Like, I'm not here to say, like, hang out with hot bitches. 1.00

00:05:12.760 Like, I'm not here to say, oh, become a CEO because you get these, that's where the god 1.00

00:05:17.540 shit that you were just talking, like, that makes sense to me. 0.99

00:05:19.920 I'm here because I love the game. 0.99

00:05:22.320 Right.

00:05:22.380 You know the athlete that retires at 37, they've been washed up for four years, but they just 0.79

00:05:26.880 know that the last time they take a snap, that's it?

00:05:30.000 Do you know how thankful I am that I'm an entrepreneur and businessman, that our game lasts forever

00:05:34.160 until I take my last breath?

00:05:35.400 I love the process.

00:05:36.680 As a matter of fact, if you want to get really deep and weird, and I don't know if this is

00:05:39.760 the tone of, like, how you guys roll here, but I have a funny feeling you'll really get

00:05:43.340 this.

00:05:44.500 This is crazy.

00:05:45.560 This is crazy.

00:05:46.860 I'm setting it up.

00:05:47.540 Bring it, dude.

00:05:48.560 I think, I've said this in two or three interviews, so I'm not going to play it up like I've never

00:05:51.900 said this before, but I do not talk about this often.

00:05:54.420 D-Rock, keep me in check here. 1.00

00:05:55.500 I think maybe once on 175 episodes of the Ask Gary Vee show, I think I secretly sabotage myself

00:06:01.760 a little bit and keep myself a little bit financially down more than I'm

00:06:05.300 capable of just to extend the game.

00:06:08.380 Dude, you know-

00:06:09.020 And I truly think that that is not the narrative that's being propaganded to the people listening

00:06:13.760 to this podcast, watching on Instagram, like, and I'm not saying you, but you know, like-

00:06:16.960 No, I get it.

00:06:17.460 People that come on here and they're like, it's not, a purebred entrepreneur is addicted

00:06:21.980 to the game.

00:06:22.700 Dude, it's never, I always say that.

00:06:26.040 A true entrepreneur never retires.

00:06:29.080 And like, I feel like I get a lot of questions, as you do too, from young people and they're

00:06:33.280 always like, dude, I want to do this and I want to be retired by 35.

00:06:35.980 I'm like, dude, you're not an entrepreneur. 0.99

00:06:37.380 I would rip my dick off if I were to turn it up by 35 years old. 1.00

00:06:39.100 Dude, that's what I'm saying. 1.00

00:06:39.820 I'm at 35 years old.

00:06:40.580 That is literally the worst thing I've ever heard.

00:06:43.080 The thought of like-

00:06:43.960 But you hear it though, right?

00:06:45.000 Like, hey, I want to start a business so I can be retired at 40.

00:06:46.700 You hear it, but I, you know, and you know, you know my spiel.

00:06:49.040 I'm a nice dude, but in my mind, secretly, I'm like, fake.

00:06:52.180 Yeah, me too.

00:06:53.040 Fake entrepreneur.

00:06:53.860 You don't get it.

00:06:54.300 Like, they, and by the way, now let me throw a real curveball with all the angst and anxiety

00:06:59.380 I'm coming at this.

00:07:00.320 I'm actually envious.

00:07:01.960 Let me start over.

00:07:03.100 I'm actually envious of the lack of ambition to make a little bit of money and have fun.

00:07:09.000 I wish I had less ambition.

00:07:10.600 Ignorance is bliss sometimes.

00:07:11.620 Yeah, man, like, like, listen, I wish that I could like, I wish that my ambition was

00:07:16.420 to have a hundo, you know, I could sell VaynerMedia for a hundred million.

00:07:19.660 I'm good.

00:07:20.160 Like, I could be done.

00:07:21.300 Yeah.

00:07:21.820 Like, I, I, I'm not happy.

00:07:24.000 I'm not happy that I desperately want to bleed out of my eyes tonight.

00:07:26.840 I'm not happy when I look, like, I'm happy because it's my normal state.

00:07:30.260 I feel like I'm a drug addict or an alcoholic.

00:07:32.820 It's not that anything other than I can't control.

00:07:35.020 I'm just looking right now. 0.99

00:07:35.720 Am I happy that tonight I have an 11 p.m. fucking interview? 0.99

00:07:40.200 Like, business meeting? 0.99

00:07:42.020 Sort of.

00:07:42.400 Yes and no, right?

00:07:43.420 Like, like, like, like, yes.

00:07:44.700 Like, like in my common sense head, no.

00:07:47.660 Right. 1.00

00:07:48.420 Because fuck, it'd be nice to like hang with my wife or rest a little bit or something. 1.00

00:07:52.380 But yes, because it's like getting a fucking fix. 1.00

00:07:55.420 Dude, it's a, it's a sickness, dude. 0.99

00:07:56.900 And that's, it really is, man.

00:07:58.760 And you're, I just had a, the, the CEO of Europa Sports, Europa Sports, $500 million company

00:08:05.380 at my office yesterday and we were talking.

00:08:06.840 And the hustle that people have that are true entrepreneurs is, is the same.

00:08:13.120 It's that same thing you're describing.

00:08:15.240 It's the same thing I felt, you know, where I come in the office, dude, we, we doubled our

00:08:19.320 business last year. 0.98

00:08:20.040 I come in the office fucking crazy. 0.99

00:08:22.060 Like, ready to go. 0.99

00:08:22.600 It's not, it's not even the dollars.

00:08:24.000 It's like, we should be further.

00:08:26.640 Right.

00:08:26.940 It's the game.

00:08:27.520 Dude, he's telling me about like how he was in college.

00:08:29.980 You know, he was buying 99 cent Whoppers and going out and selling them for three bucks

00:08:34.080 piece on campus.

00:08:35.140 Like my best big ever was like shack figures when shack was big for some unknown reason. 0.93

00:08:40.560 The dollar store back when dollar store actually got shit, it wasn't just made for the dollar 0.95

00:08:45.040 store. 0.99

00:08:45.240 Right.

00:08:45.440 Right. 1.00

00:08:45.960 For all you youngsters listening, the early, early, early dollar stores actually had shit 0.99

00:08:50.800 from warehouses. 0.97

00:08:51.640 So you could buy things that were worth eight bucks for a dollar.

00:08:54.120 It was gangster.

00:08:54.880 I went to the dollar store like I did every time I went to the Phillipswood mall in New

00:08:57.920 Jersey and they had shack figures and I'm like, Hmm, this was one of those small

00:09:02.140 malls.

00:09:02.540 Yeah.

00:09:02.660 I walked, you know, I don't know, three minute walk to Kmart, which was on the other

00:09:05.660 side.

00:09:06.400 And I look and I'm like, Oh my God, they're selling them for 1099.

00:09:09.700 And then I go up to the lady in like customer service. 1.00

00:09:11.640 I'm like, Hey, my mom bought me shack figures, but I don't have the receipt.

00:09:15.060 Can I, can I bring it back?

00:09:16.420 She's like, sure.

00:09:16.940 You don't need the receipt.

00:09:17.680 I'm like store credit.

00:09:18.960 She's like, no cash. 0.98

00:09:20.020 And I heard cash.

00:09:20.780 I was like, I'll be right back.

00:09:22.840 I ran and I bought four of them, four bucks, $4 and 24 cents.

00:09:26.880 Cause I still remember cause it was six cents sales tax in Jersey at the time.

00:09:30.100 Walked across the mall, returned it for 1099 times four, made a couple bucks.

00:09:34.140 Good. 0.95

00:09:34.560 And for the next six weeks, I just ran shit at Phyllis room mall, making like 50 to 100 0.98

00:09:40.140 bucks a day. 0.98

00:09:41.700 Like every, like, like, and like, and like, it was such a sickening thing.

00:09:45.100 Like I would literally be in school.

00:09:46.540 I was in high school.

00:09:47.080 I just started driving.

00:09:47.820 So that's how I could do it.

00:09:48.640 Like I, uh, I don't know.

00:09:50.480 I would sit in school from 8am to 3pm and literally listen to nothing.

00:09:53.740 I would just daydream of buying Shaq figures and flipping them back to Kmart. 1.00

00:09:58.140 Dude, it, man, we could go back and forth on these stories.

00:10:02.940 I'm sure over and over and over again.

00:10:04.540 Let's bring value to everybody's listening.

00:10:05.680 They don't need to hear our stories.

00:10:07.440 Yeah, man.

00:10:08.080 We'll do that another time.

00:10:09.040 Like for real, that'd be a good podcast.

00:10:11.060 What I want to get in on today.

00:10:12.320 I mean, you, you are and have become, and I was saying this, uh, um, to Alex when, when

00:10:19.660 you were in the other room, your mentality on social media and influencer marketing, I

00:10:25.180 feel is at the cutting, cutting, cutting edge of, uh, whatever, you know, I don't even know

00:10:31.520 how to say it.

00:10:31.940 I'm searching for the wrong words, but help me out here. 0.97

00:10:33.740 The whole, the whole field of social media, you're at the fucking pinnacle of social media 0.94

00:10:37.140 thought leading. 0.98

00:10:37.920 Okay.

00:10:38.180 And if anybody wants to learn how to run social media or how to market moving forward

00:10:44.040 from, uh, you know, the way it was for the last 70 years to what it's going to be, you

00:10:49.020 need to be following this man and following everything he does and reading every book he

00:10:52.640 does.

00:10:53.120 Um, the thank you economy book was tremendous in bringing a lot of perspective to me in

00:10:57.480 that aspect.

00:10:58.040 And I can tell you in real world, you know, we were heavily advertising and over the last

00:11:02.580 three years, the advertising, the effectiveness of ads stopped.

00:11:06.500 It just stopped.

00:11:07.460 No.

00:11:08.540 Yeah.

00:11:09.080 Stopped.

00:11:09.740 Like literally a hundred return to zero return.

00:11:13.060 Dude, you're preaching, brother.

00:11:14.040 I know brother, but people don't realize this.

00:11:15.980 I see so many people come in like, what kind of ad should I run?

00:11:18.240 What kind of ad should I run?

00:11:19.140 What should I run?

00:11:19.700 No.

00:11:20.900 What you should do is start reading this man's book and figuring out how to, how'd you get

00:11:26.960 into my, how did you become first aware of me?

00:11:28.660 All right.

00:11:28.920 So I read crush it.

00:11:29.920 Yeah.

00:11:30.200 All right.

00:11:30.520 Which is like, yeah.

00:11:31.280 So this is funny. 0.99

00:11:31.940 Crush it, crush it. 0.87

00:11:33.160 What was that? 0.84

00:11:33.540 Oh nine.

00:11:34.380 It's funny.

00:11:34.960 Now that crush its maturity, there's people like you that have really were like, have

00:11:40.040 built on it.

00:11:40.440 No, no, no.

00:11:40.740 That's what I want to tell.

00:11:41.500 So guys, that's how I even met you.

00:11:43.600 You know, I met, I met Gary because I've, I personally have grown our companies so much

00:11:51.100 from the information I learned from that book alone that I felt necessary to like reach

00:11:56.860 out and say like, dude, thank you for giving me what I have.

00:12:01.060 And that's what, that's kind of dude I am.

00:12:02.300 I just feel grateful for that, that I've, what I've learned from you.

00:12:05.980 And so we came up, I flew up here for drinks for an hour long meeting with drinks, which

00:12:09.400 was fun, man.

00:12:10.040 We had a good time and we talked about it.

00:12:11.740 I said, Hey, thank you very much.

00:12:12.720 First thing the man says to me is, Hey, how can I help you?

00:12:15.020 I'm like, dude, you've already fucking helped me. 0.98

00:12:17.080 I did fly up here on a private jet and it's because of the shit that I've learned out 0.99

00:12:20.680 of, out of what you've been teaching. 0.97

00:12:22.440 And, um, so that's how I first came aware and, and I've learned from the book crush it

00:12:27.380 and thank you economy, both how to, um, grasp the idea of influencer marketing, where things

00:12:33.100 are going, how to, uh, you know, use that with, with the backend of retention on my business

00:12:39.820 to accelerate growth, you know, where you get one customer, you turn them into two and

00:12:43.820 two turn into four, four turn into eight.

00:12:45.720 And there it goes.

00:12:46.400 You know what, and this is going back to your, you know, it's funny to hear the pastor

00:12:49.040 stuff and you know, I was born in Russia.

00:12:51.040 I'm Jewish.

00:12:51.700 That's how we got out of Soviet Russia in, in the Soviet union, you couldn't practice

00:12:55.400 religion.

00:12:56.060 So for three generations, I had no religion.

00:12:58.560 So I'm not religious, uh, but I'm, I'm probably like other people like spiritual.

00:13:02.820 Yeah.

00:13:03.000 I don't know if it's, you know, and I don't want to use cliche terms. 0.64

00:13:05.040 What I know is this doing the right thing is always the fucking right thing.

00:13:10.580 Like, like there's just, and, and it's funny, right? 0.96

00:13:13.740 Like I, on purpose, just so everybody knows, say fucking right thing. 0.93

00:13:17.800 Because if you live in Alabama and you're 82 years old and your name is Gertrude, maybe 0.99

00:13:23.060 the word fucking's bad and you've decided that's a bad thing. 0.98

00:13:26.360 That, and the reason I say the fucking right thing is because I want people to understand 0.98

00:13:29.820 that at its purest form, intent is the only thing that matters. 0.64

00:13:36.140 The reason I'm not scared of anything is I know where my intent is.

00:13:40.100 I knew that I wrote, wrote crush it.

00:13:42.100 I knew that an unbelievable amount of people were going to make millions of dollars if they

00:13:46.240 read it.

00:13:46.660 I mean, it basically predicted everything that happened seven years ago.

00:13:49.140 Yeah.

00:13:49.420 Right.

00:13:49.760 And I knew that it cost $13.

00:13:52.500 I wasn't selling some be in my mastermind.

00:13:56.560 Of course.

00:13:56.980 For 50,000 a month.

00:13:58.440 And I'm going to just tell you enough that you never could be sick.

00:14:01.080 I'm literally obsessed with putting myself out of business.

00:14:03.900 Yeah.

00:14:04.060 I want to give people the tools.

00:14:05.940 I have no interest in, I make a book every two years for, I have a book, Ask Gary Vee's

00:14:10.640 coming.

00:14:11.120 We're going to be, I'm sure you'll probably talk about that.

00:14:13.180 But it's, I don't know, $19, $17. 0.99

00:14:17.320 I put out a fucking Ask Gary Vee show every fucking minute. 0.98

00:14:21.100 Like this all comes out of me getting mine. 0.99

00:14:23.860 Yeah.

00:14:24.440 And so what I'm excited about is I think I'm playing it so differently than everybody

00:14:30.620 else that looks like me.

00:14:31.740 And I think the people that come along like yourself that are like, huh, that's an interesting,

00:14:37.460 there's a big difference between becoming rich and becoming wealthy.

00:14:41.860 And it's predicated on talent, but another weird little thing. 0.99

00:14:46.260 It's called fucking patience. 0.98

00:14:48.320 The other thing that I'm sure you get a lot of, and I'm getting bombarded on Snapchat, 0.99

00:14:51.900 every goddamn Snapchat thing now is like, Gary, how do I immediately get X?

00:14:57.220 Dude, it's the number one thing. 0.99

00:15:01.160 How do I become a millionaire this year?

00:15:03.580 Right.

00:15:03.980 You know, I'm like, you don't.

00:15:05.580 I'm always like, would you rather become a millionaire, period, or not at all?

00:15:09.240 Right, yeah.

00:15:09.700 Like, so Gary's probably the icon of aggressive patience for you.

00:15:13.660 Yeah, man.

00:15:14.120 I use a term called aggressive patience, which is basically knowing that things are going 0.93

00:15:21.800 to take time, but in that time, doing every fucking thing you can to make it work. 0.84

00:15:26.240 I'm going to say something I haven't said a lot. 0.78

00:15:28.240 I think the one vulnerability I have is my strength.

00:15:30.900 Your gift is your curse.

00:15:31.660 First, I'm so patient, and I'm so for life, you know, that what I fear in my life is that

00:15:39.860 at 70 or 80, when I can look, when I logically can say, look, I probably don't have 50 years

00:15:45.880 to get it, and because I love it so much, that I start becoming a little bitter, and I mean,

00:15:51.720 if I just right now, and I just turned 40, if I just right now rewind the monies I've left

00:15:57.880 on the table, ugh, because that's what you do with patience, but it's something I think

00:16:03.840 a lot about.

00:16:04.660 Like, you know, for anybody who's listening who plays cards similar to me or that style,

00:16:09.480 it's about finding the right cadence.

00:16:11.140 Like, for me, I'm trying to make sure that I'm feeding myself enough with whatever I believe

00:16:14.800 that, stability, you know, luxury, you know, I just, AJ and I just got Nick's season tickets

00:16:20.480 on the floor.

00:16:21.040 That's a luxury I couldn't even fathom.

00:16:23.700 But I don't, but it's about, but meanwhile, I'm still reconciling even fine first class,

00:16:27.720 let alone, you know, but for you, that's work, and honestly, I'm like yelling at myself

00:16:31.040 because I'm like, we had that funny incident in Buffalo, thank you, like, I'm starting to

00:16:34.720 be like, you know what, but the time, and just living life, right, but what I can tell

00:16:38.840 you this is, the way I play it is the minority.

00:16:41.780 The majority is fast, fast, fast, I need it now, now, now.

00:16:46.140 You know, from 20 to 30, I punted my entire social life.

00:16:50.680 Like, everybody, all you 20 year olds that like, want to get it now, like, just so you 0.99

00:16:54.700 know, like, I want to be like you, cool, do you want to fuck no chicks from 20 to 30? 1.00

00:16:59.520 Do you literally want to have no fun? 1.00

00:17:01.580 Like, zero?

00:17:02.320 Do you want to work from 7 a.m. to 11 p.m. at night every day in your 20s? 1.00

00:17:07.080 And all your boys telling you, what the fuck you doing, dude? 0.99

00:17:09.240 And by the way, and by the way, in the same way that it took DailyVee to get my fan base, 0.99

00:17:13.980 who've watched me heavily for almost a decade, to believe me when now, finally, that I hustle,

00:17:18.700 when I tell people I punted my 20s and 30s, only the kids that were my homies from high 0.99

00:17:23.640 school and college can be the only people that'd be like, yeah, man, he like, he sucks. 0.95

00:17:27.700 Like, he left every weekend in college and schlepped cases at the liquor store. 0.69

00:17:31.660 Like, nobody listening right now believes me in a complete and utter punting of your 20s.

00:17:37.800 They don't believe me.

00:17:38.580 They don't know that I work every Saturday.

00:17:41.080 I did not go out one Friday or Saturday.

00:17:43.040 I'm a pioneer in online dating because I had no time to do anything else.

00:17:47.400 Dude, it's the same thing, right?

00:17:49.660 Like, our dad said.

00:17:50.560 Like, hey, when I was a kid, I went to school.

00:17:52.080 100%. 0.97

00:17:52.440 And I fucking went up the hill, you know, both ways to school in 10 feet of snow. 0.99

00:17:56.380 It's like, yeah, right, dad. 1.00

00:17:57.360 But, like, this is the fucking truth. 0.99

00:17:59.220 My parents grew up having their bathroom because Russia was 50 years behind America. 0.99

00:18:02.940 Yeah.

00:18:03.220 Like, their bathroom was outside. 1.00

00:18:04.800 Russia's fucking cold. 1.00

00:18:06.120 Dude. 1.00

00:18:07.400 Like, so, like, I get it.

00:18:09.480 Like, I guess what we're ranting on, and we're being old men right now for everybody listening,

00:18:14.300 but the truth is, sometimes that's real.

00:18:16.340 Hey, man, you know what?

00:18:18.020 It's good to set the expectation of what the, I mean, you follow me.

00:18:22.280 You know what I'm about, dude.

00:18:23.360 I'm about, hey, look, there's no quick fix. 0.97

00:18:25.420 There's no fucking magic wand, and there's no luck. 0.99

00:18:29.040 It's do the fucking work. 1.00

00:18:30.160 Do it for a long fucking time. 1.00

00:18:31.620 And when you do that and you're smart enough to adjust along the way, you're going to get there. 0.99

00:18:34.600 Can I ask you a question that I don't know?

00:18:35.040 Yeah, man.

00:18:35.360 But you can answer it?

00:18:36.400 When did you start coming out and about to the world, podcasts, Instagram?

00:18:39.820 When did you kind of say?

00:18:40.820 Dude, so that's a story in itself about persistence, right?

00:18:43.660 I just did a Periscope on this last night. 0.96

00:18:45.460 Like, dude, I started writing motivational quotes because I didn't know what else to fucking write. 0.91

00:18:50.120 And I've been a student of that my whole life. 0.77

00:18:51.840 I'm like, hey, you know, the grass is always greener or whatever. 1.00

00:18:55.340 They eat shit or die. 1.00

00:18:55.780 They're fucking terrible. 1.00

00:18:56.600 Right. 1.00

00:18:57.020 This is back in like 2006 because I didn't know how to use social media to create value when you're selling fucking vitamins, which is what we sell. 0.98

00:19:05.220 A couple snaps. 0.99

00:19:05.720 Like, how do you post a value post about fucking vitamins? 1.00

00:19:10.760 You know, they're not fucking cool. 1.00

00:19:12.240 Right. 0.99

00:19:12.560 So I'm like, all right, well, let's post some motivational shit. 0.98

00:19:14.640 So I started doing that. 0.97

00:19:15.540 I got one like.

00:19:16.480 Yeah.

00:19:16.780 You know, the next week I got two likes.

00:19:19.080 Yep.

00:19:19.380 And it just rolled in and rolled in and rolled in.

00:19:21.040 And then now, you know.

00:19:21.880 When was that?

00:19:23.080 07?

00:19:23.760 Right.

00:19:24.140 When did you start your, when did this business start?

00:19:26.600 Which business?

00:19:27.400 Oh, I mean, when did you start your business career?

00:19:28.940 Oh, 99.

00:19:29.780 Good.

00:19:30.080 Yeah.

00:19:30.240 So here's where I'm getting at.

00:19:32.020 It took you eight years of being an operator and a businessman before you decided to even open up your mouth once to the business world.

00:19:39.580 Yeah.

00:19:39.700 I operated from 14, but truly from 22 until Wine Library, until Business Talk 2000, you know, probably from 98 to 2009.

00:19:52.860 So I waited 11 years of a profession.

00:19:54.960 I built a business from three to $70 million in sales.

00:19:57.720 The problem right now is everybody wants to be a life coach and a motivational speaker and a mentor.

00:20:03.740 Like, it's really, listen, and by the way, I don't begrudge.

00:20:05.940 Maybe you can convince me why at 22 years old you should be my life coach and business coach.

00:20:11.800 But, like, guys, let's just call everybody out so that, and I'm calling a couple of you out not because I think I'm big shot or I want to razz.

00:20:19.700 It's because I want you to win.

00:20:20.920 Right.

00:20:21.160 Here's the punchline.

00:20:24.480 The people that are going to believe you that you're 24 and you're their business and life coach, but the only money you've ever made was telling other people advice.

00:20:33.560 You've never actually built a business, are the lowest common denominator of people, and they're not going to get you anywhere in the long term.

00:20:40.740 You might make a couple of fast bucks, but you're going to lose.

00:20:44.240 Right. 0.99

00:20:44.320 And meanwhile, the people that you look up to are all judging you for being completely full of shit, and you're eliminating opportunities. 0.99

00:20:51.520 That's right. 0.99

00:20:52.940 You're casting yourself.

00:20:54.620 You know what I mean?

00:20:55.140 You're casting yourself into a mold that you're not going to break out of for a long, long, long time.

00:21:01.020 You know, oh, back, I did that when I was a young kid, blah, blah, blah. 0.99

00:21:03.560 Oh, and this shit's being documented. 1.00

00:21:05.300 You think you might be deleting your fucking bullshit Instagram photos, but they're not gone forever, my man. 1.00

00:21:10.020 Right, right, right. 1.00

00:21:10.480 And so when it gets pulled up, all the dumb shit you and I did, that's gone. 1.00

00:21:15.180 That shit is gone. 1.00

00:21:16.060 We talk about that all the time. 1.00

00:21:16.820 You know, but like this, you guys, everybody right now, like your snaps, you know, they don't disappear.

00:21:22.280 Don't let the ghost fool you.

00:21:24.240 Like, this is like documented for life.

00:21:26.080 Somebody's recording it on the other side, maybe.

00:21:27.940 And like, it's just, you're, everybody here, us doing this right now, everybody listening, you're on the record forever.

00:21:34.740 And I'm telling you, when you're 24, you're not thinking about 40.

00:21:38.320 None of us did.

00:21:39.020 I'm 40 right now.

00:21:40.020 I feel like I'm six.

00:21:40.960 I feel like I'm just starting. 0.99

00:21:43.000 Like, my face is on fucking fire, right? 0.71

00:21:46.560 And so like, I don't want people making mistakes that they're going to have to dig out of. 0.95

00:21:51.680 It's like college loans that you can't get out of. 0.99

00:21:53.760 You're making brand loans for a short stint that are going to fuck you. 0.96

00:21:58.080 Dude, that's the thing I can't get across to people to understand, dude, is that everyone is their own brand. 0.99

00:22:04.740 Everyone, everyone, everyone. 0.98

00:22:06.560 Everything you post, everything you say, every fucking picture you take, every tweet you tweet, every fucking snap you snap, that is your brand. 0.97

00:22:15.480 And I actually, I'm glad you brought this up, dude, because this is like what I wanted to get at for the interview here. 0.99

00:22:21.140 Let's do it. 0.87

00:22:21.600 Okay, so right now, for the shit that you and I have talked about and we've had discussions about and the stuff you're doing, you know, you're hitting it hard on Snap. 0.95

00:22:32.640 You're telling information on Snap. 0.98

00:22:34.120 There's a lot of people picking up and following that, great, they're going to win.

00:22:37.560 Here's the thing, though. 0.97

00:22:39.120 I feel like most companies feel like they're winning on social media if they have a fucking Facebook page or Instagram account and they're just posting on it. 0.97

00:22:46.960 They're like, hey, are you active on Instagram? 0.98

00:22:48.580 Yeah.

00:22:49.100 Are you active on Facebook?

00:22:50.500 Yeah, we're killing on social.

00:22:52.100 That's where the business world thinks that they're winning.

00:22:55.400 The big business world that VaynerMedia plays with, Pepsi, Unilever, Toyota, and I don't know what business world you're talking about,

00:23:00.040 but the people that are, let's say, at a billion or two billion, like the biggest companies in the world, the places we play with, they don't think that.

00:23:06.320 They actually think that social media doesn't even mean anything.

00:23:09.240 They still are on TV and that.

00:23:11.100 Right, right, right.

00:23:11.500 The people you're talking about, let's call, I think, and jump in if I'm wrong, call it the five to $200 million companies,

00:23:17.700 because I hang out with them, too.

00:23:20.200 That's us.

00:23:20.920 That's what we're, you know.

00:23:21.820 Exactly, me, too.

00:23:22.600 Right.

00:23:22.700 Yeah, they're, I mean, like, those people have, there's a mix, right?

00:23:28.040 Right.

00:23:28.600 Like, I think a lot of them are just fronting.

00:23:31.120 I think because if they're talking to you and you actually are doing well, they're like, yeah, yeah, yeah, us, too.

00:23:35.200 Yeah. 0.99

00:23:35.620 But I have a funny feeling if we had a brain chip in their brain, they'd be like, yeah, we don't really fuck it. 1.00

00:23:40.100 Yeah, they'd be like, oh, shit. 1.00

00:23:41.000 Yeah, yeah, yeah. 1.00

00:23:41.500 Oh, shit. 1.00

00:23:41.840 Do you know what I mean? 1.00

00:23:42.400 Yeah, dude, I totally get it.

00:23:43.680 I get it, but.

00:23:44.740 Go ahead.

00:23:45.080 What's the question?

00:23:45.600 So, like, companies are slowly, agree or disagree, companies are slowly moving towards social media.

00:23:51.600 Yes, because social media is a slang term for the internet.

00:23:56.880 Dude.

00:23:57.920 Like, Andy, like, what is social media? 0.98

00:24:00.080 Oh, you mean the sixth website that every fucking person's on? 0.99

00:24:04.740 Dude. 1.00

00:24:05.040 Like, what the fuck's the matter with people? 0.99

00:24:06.780 Social media as a word. 1.00

00:24:08.220 That shit's for kids. 1.00

00:24:09.000 Why are you doing that kid shit on your phone over there, Gary? 1.00

00:24:10.900 Yeah. 1.00

00:24:11.200 Are you doing that fucking game you're playing? 1.00

00:24:11.780 Listen, by the way, by the way, by the way, the only reason I give away all my shit for free, and you know this is how I roll. 1.00

00:24:17.440 Yeah. 0.98

00:24:17.780 You've benefited from it.

00:24:18.900 Yeah.

00:24:19.240 It's because I know there's only a couple of you.

00:24:21.700 That are going to do it.

00:24:22.800 Bingo.

00:24:23.180 Right.

00:24:23.640 Dude.

00:24:23.940 I know we're going to rant, and I don't know what kind of guests you have on.

00:24:26.280 I get that question all the time, dude.

00:24:27.500 I get questions all the time. 0.99

00:24:29.280 You know, Andy, there's 30 other companies that follow you that are trying to beat your ass that follow you and listen to what you say. 0.86

00:24:35.660 Why are you giving away what you do? 0.99

00:24:37.380 Well, because I don't think you're going to fucking do it. 0.95

00:24:38.960 Because it's too fucking hard. 0.99

00:24:40.200 I 100% believe that. 0.82

00:24:41.420 Yeah.

00:24:41.720 I say it all the time. 1.00

00:24:42.980 99% of you are just not going to do just shit. 0.99

00:24:44.600 Tyler, how many times have I said in a fucking meeting that I could give my playbook for our business away to every single one of our competitors? 1.00

00:24:50.080 It wouldn't matter. 0.99

00:24:50.600 Since I first met you.

00:24:51.480 For seven years, I've said that.

00:24:52.960 Andy, the playbook was, part of the playbook, I don't want to be disrespectful, part of the playbook was written seven years ago.

00:24:58.080 It was called Crush It.

00:24:58.720 Yeah, I know.

00:24:59.800 Yeah, exactly.

00:25:00.460 Do you know what I mean?

00:25:00.880 Exactly.

00:25:01.520 The reason you do it is because you were affected by knowing that that's what affected you.

00:25:05.520 Dude, I'm hungry. 0.97

00:25:06.460 I want to fucking do it, man. 0.99

00:25:07.440 And it's, guys, it's execution. 1.00

00:25:09.020 Right.

00:25:09.780 Like, guys, it's, ready?

00:25:11.760 Ready?

00:25:12.280 It's a good idea to be Ben Affleck, right?

00:25:15.620 And what's the other, Matt Damon?

00:25:17.200 And write a great script and make a movie called Good Will Hunting, become famous, bang chicks, make lots of money, and have a great life. 0.68

00:25:24.740 That's a good idea.

00:25:25.840 Good.

00:25:26.180 Now go do it.

00:25:26.880 Exactly.

00:25:27.240 Like, I mean, when are we going to understand that entrepreneurship is a skill?

00:25:32.460 This is, like, when are we going to understand that, look, now, working hard, working smart, you can get some, a lot of people listening right now are making $48,000 a year, $72,000 a year, and can probably start a business that makes $200,000 a year, and that's great.

00:25:46.900 But if you do not understand that it actually is actual talent that helps build a 10, 30, 40, what everybody needs to do on this that's listening,

00:25:56.060 and that what you and I have to do, the only thing we can really do is put ourselves in the best position to succeed to maximize our upside.

00:26:03.760 No matter how much I play basketball, if I played 16 hours a day, if I played basketball tomorrow for 16 hours a day, or when I was 18, I would be a really good player. 0.97

00:26:11.960 Would I be fucking LeBron? 0.99

00:26:14.260 Nope. 0.99

00:26:14.760 Nope.

00:26:15.380 And so, look, the stuff that I tell people, one, I've recognized a long time ago that, like, I'm going to be successful.

00:26:23.420 Like, I can make money regardless.

00:26:25.160 I always could.

00:26:25.860 It's in me.

00:26:26.480 Da-da-da-da-da-da.

00:26:26.980 I love the feeling of getting the email that I got from you saying, you changed my life. 1.00

00:26:31.160 That's intoxicating that it gets into that religious shit, right? 0.99

00:26:34.240 I love it. 1.00

00:26:35.060 It's very-

00:26:35.460 It's 100% true.

00:26:36.040 It's legacy.

00:26:36.780 It's 100% true.

00:26:37.700 It's legacy.

00:26:38.340 I got an email.

00:26:39.480 Did Nate tell you about the email?

00:26:40.880 Nate!

00:26:41.800 Get Nate in here.

00:26:43.720 Nate, get in here.

00:26:45.600 So, I'm going to get Nate in here.

00:26:46.700 He was my former assistant.

00:26:47.400 He was the CEO of my last book.

00:26:48.680 Nate, without giving details, because I think it's kind of private, get in here for a second.

00:26:51.920 I'm getting you on the show.

00:26:53.120 Nate, get in here.

00:26:53.960 Don't be scared.

00:26:54.380 Get up closer.

00:26:54.960 I can hear you.

00:26:55.740 Nate, didn't we get an email that you just forwarded me the other day that was highly

00:26:59.720 emotional to both of us and was way beyond?

00:27:01.980 Oh, yeah.

00:27:02.340 Like, don't we like that a lot more than monies?

00:27:05.400 It was one of the coolest things that I've done with you over four years.

00:27:09.080 Right.

00:27:09.600 Thanks, Nate.

00:27:10.180 Get out of here.

00:27:11.040 Nate and I got it.

00:27:12.180 It was very emotional.

00:27:13.160 I won't give things away, but basically, ultimately, somebody basically said that by me giving them

00:27:18.480 the first signed copy of Jab, Jab, Jab, Right Hook, it was my only copy at the time.

00:27:21.480 It was a couple months before that book came out, that a man stayed alive for two more years because of it.

00:27:26.380 And the guy just passed away.

00:27:27.740 And it was highly emotional for Nate and I.

00:27:29.720 And it's just intense.

00:27:30.840 Like, this is so much bigger than making a couple more bucks.

00:27:33.060 But when you play the right game, you will win.

00:27:35.300 And the reason, the thing I'm trying to ground everybody in that story, what we were just

00:27:38.940 ranting about, is, guys, if you're listening, listen.

00:27:40.840 Listen, first you have to recognize what you're good at.

00:27:43.940 If you're not honest with yourself, like, cool.

00:27:45.680 You want to be a CEO and an entrepreneur?

00:27:47.480 Of course, because it's the hot thing right now. 0.95

00:27:49.420 Just like being a lawyer or an architect when I was a kid or a fucking astronaut back in the old school days or a cowboy or whatever. 0.90

00:27:54.980 You know, an athlete, a rapper. 0.96

00:27:56.660 Like, a rapper wasn't cool in 1984, mainstream white America.

00:27:59.420 Now it's cool.

00:27:59.940 Like, we're having our day right now.

00:28:02.840 In seven years, there'll be the new profession.

00:28:05.360 Like, cool.

00:28:06.380 But, if you're, like, I really wish I was the starting quarterback of the New York Jets.

00:28:11.020 I really do.

00:28:11.760 I just realize I'm more likely to own the Jets than play for them.

00:28:14.620 Dude, and you know what?

00:28:15.740 If you can't play for them, you might as well own them.

00:28:16.820 Yeah, I mean, you just gotta put your, you gotta be honest with yourself.

00:28:19.680 Here's what's cool I love about that story you just told about that email.

00:28:22.840 You know, and this is what I think young entrepreneurs need to understand.

00:28:27.840 Again, Gary gave away so much value to that person that he stayed alive for an extra two years, right?

00:28:35.100 And you give, give, give, give, give.

00:28:37.080 By the way, just because I want to be smart about this.

00:28:39.600 This is what his best friend said to me.

00:28:41.200 I have no interest in being douchey enough to think that that is kind of true.

00:28:44.540 But it felt incredible that somebody closest to this guy's life felt that there was some connection.

00:28:48.480 There's at least some truth to it.

00:28:49.240 There's something.

00:28:49.780 Right.

00:28:49.960 But the point is, is that you said, the thing that you said there, you said, isn't that more important than monies?

00:28:58.220 And when you focus on giving so much that you're actually making that kind of an impact with people, guess what happens?

00:29:06.900 The money comes.

00:29:07.880 Guys, it's so simple.

00:29:08.880 And it's so cliche. 1.00

00:29:09.820 It's people don't, dude, I post that shit on fucking Instagram. 1.00

00:29:12.740 I get 40 comments saying, dude, you're full of shit. 1.00

00:29:15.480 You gotta do this. 1.00

00:29:16.420 I'm like, bro, you are not grasping what I'm saying.

00:29:19.700 And by the way, and real quick on that, because I get that, and maybe a little bit less, because I think people are scared to say it to me now than they used to be.

00:29:27.820 And as your brand develops and things of that nature.

00:29:31.060 There's also a lot of ways to do it.

00:29:32.720 I just want everybody to know, whether you've been listening to my stuff for seven years or you just found out about me now and you watch a couple things, I'm just going to say it so you know it forever.

00:29:40.240 These are my truths.

00:29:41.800 Right.

00:29:41.980 If you have similar DNA to me and similar skill sets or a version of it, this is what works.

00:29:47.100 I'm not saying it's the only way.

00:29:48.520 There's a lot of ways.

00:29:49.580 I also think it's long term.

00:29:51.540 You know what I'm proud about?

00:29:52.860 Is as experts, and there was plenty on Twitter, all the people that, look, we know what's going on right now.

00:29:58.140 I'm loud about Snapchat.

00:29:59.740 All of a sudden, everybody in social media is loud about Snapchat, right?

00:30:03.280 Everybody's loud.

00:30:03.800 And now you have tons of people selling $500 e-books saying, I'm going to teach you about Snapchat.

00:30:10.680 In three days' time.

00:30:12.300 Dude, I texted you the other day.

00:30:14.580 I'm laughing because of the text I said the other day.

00:30:16.620 I sent Gary a text. 0.99

00:30:17.700 I said, dude, this is hilarious to watch Snapchat because now after two weeks of you doing Snapchat hard, everybody's doing the exact same shit. 0.99

00:30:25.720 His text back is like, that's what happens when I put shit in the world. 0.98

00:30:29.220 At this point, because I was right about YouTube and Twitter in the same way that you. 0.94

00:30:34.260 No, I love it, dude.

00:30:35.380 I laughed so hard when I got that text.

00:30:37.600 By the way, it's why I'm very careful to ever really go this.

00:30:41.240 By the way, since I've really re-revved my brand, right?

00:30:44.420 For the people listening, you probably know this.

00:30:45.960 There was Crush It.

00:30:46.520 I was out there, this and that.

00:30:48.000 Listen, I've been building a big company.

00:30:49.540 So I was really quiet up until DRock came into my life. 1.00

00:30:52.760 I found somebody who was talented.

00:30:54.340 Listen, DRock is a very important.

00:30:56.400 It's so interesting how life works.

00:30:58.060 If David didn't ping me and say, I want to make you a free video.

00:31:02.180 And if it wasn't kind of in my mind of like, maybe it's time for me to get back out there.

00:31:05.400 Right.

00:31:05.780 I was in a two-year cocoon.

00:31:07.040 I was putting out very little content.

00:31:08.600 There was nothing.

00:31:09.120 I wasn't really pushing anything.

00:31:10.860 I didn't go crazy with Jab, Jab, Jab, Right Hook a little bit.

00:31:14.200 But we made a film.

00:31:15.040 It really felt right.

00:31:15.860 I'm like, oh, I think I found a family member.

00:31:17.440 Why don't you come?

00:31:18.000 And then one day he's just sitting here.

00:31:18.940 I'm like, let's do this show.

00:31:20.260 I'm coming back out of time.

00:31:21.340 I'm washing out my wine glass.

00:31:22.540 So it's only been a little while.

00:31:24.720 So now everybody's freaked out by how hard I'm pushing Snapchat.

00:31:28.360 Because I wasn't pushing content when I freaked out about Facebook three years ago.

00:31:33.180 Or Instagram, right?

00:31:34.300 And they don't remember me freaking out about Twitter.

00:31:36.980 You didn't have the platform to do it.

00:31:40.160 So anyway, back to the punchline.

00:31:42.260 There's all these people selling.

00:31:43.520 I will teach you.

00:31:44.860 Literally there are people sitting consuming everything I'm doing for free.

00:31:48.400 And then reselling it.

00:31:50.140 The part they retained.

00:31:51.440 Right.

00:31:51.840 That they never actually used or built something with.

00:31:55.180 For $500 a month, they're going to teach you.

00:31:56.780 Right. 1.00

00:31:57.200 I mean, it's the same old shit. 1.00

00:31:58.300 Dude, we just talked about this on my Thursday Thunder podcast. 1.00

00:32:02.540 Dude, if you guys listen to the fucking podcast, he just said what I said a week ago. 1.00

00:32:08.280 Quit being fucking stupid. 1.00

00:32:10.080 You know? 1.00

00:32:11.000 So, all right.

00:32:12.300 So we talk about. 0.97

00:32:13.520 Or, it's not stupid. 0.98

00:32:15.980 Stop being confused about results. 0.98

00:32:18.640 Or do your research.

00:32:19.720 Has this person actually built a company?

00:32:21.840 It's the biggest.

00:32:22.440 Has this person.

00:32:23.300 Following people who have never actually executed a business who sell on helping you build a business and they're just selling people for people is crazy.

00:32:30.960 Yeah.

00:32:31.120 But, number two, results.

00:32:33.340 Guys, if you've been, let me just, let's take a step back.

00:32:36.340 Because I'm now talking to people that have been grinding for three years and I haven't seen anything happen.

00:32:41.220 I got one for you.

00:32:42.040 Yeah.

00:32:42.200 And so I've been marinating with this.

00:32:43.600 I'm going to drop it here because it's a good audience for you.

00:32:45.860 Yeah.

00:32:45.880 And you're a good dude.

00:32:46.600 Thank you, brother.

00:32:46.980 I'll give you this.

00:32:49.260 Guys, if you've been grinding for three years and we haven't moved the ball, you've got to do it differently.

00:32:54.860 Yeah.

00:32:55.040 Like, it's not like some other leprechaun's going to come along and teach you.

00:32:59.640 Like, there's not the next guy's 197 e-book or master.

00:33:03.820 Like, you've got to do something different.

00:33:05.520 But see, what you said earlier, entrepreneurship's a skill.

00:33:08.160 The skill of entrepreneurship is knowing, it's knowing when to change and how to change to get to your ultimate destination.

00:33:15.000 And executing, right?

00:33:15.740 Like, for me, as we've become friendly, I pinged you very early on on my Snapchat thing because I had a feeling.

00:33:20.920 Right, yeah.

00:33:21.220 That's why I started doing it.

00:33:21.800 I'm like, hey, pay attention.

00:33:23.160 Yeah, I didn't ask any questions. 0.99

00:33:24.160 Let's fucking did it. 0.99

00:33:25.020 Yeah. 1.00

00:33:25.160 Right, because you're a doer.

00:33:26.620 Right.

00:33:26.860 So I think doing is grossly underestimated.

00:33:28.940 Yeah.

00:33:29.280 It's just stunningly underestimated.

00:33:31.560 Anyway, I feel like I, because I'm used to-

00:33:34.140 No, no, no, dude, you got it.

00:33:35.040 Do your thing.

00:33:35.480 Look, bro.

00:33:35.800 No, no, no, this is the thing.

00:33:37.000 I need to break out of practice of like, go, talk.

00:33:39.700 No, dude.

00:33:40.440 Look, man, this is what this is about.

00:33:42.100 I want people to hear from you.

00:33:44.200 You know, I posted on Snap earlier.

00:33:46.000 I took a Snap, a jab, jab, jab, right hook with the one with the boxing gloves on it. 0.96

00:33:49.000 Yes.

00:33:49.360 And I said, the social media Bible.

00:33:51.460 Well, now we're talking to social media Jesus.

00:33:53.300 And that's what we're going to talk about today, all right?

00:33:55.340 We've got Vanya Paylor.

00:33:56.600 We've got social media Jesus.

00:33:57.880 And we've got Tyler with his Tom Brady hair.

00:34:00.220 The creator.

00:34:00.880 That's right.

00:34:01.700 Fake, aka fake Pats fan.

00:34:05.020 So, all right.

00:34:06.700 So as an entrepreneur, you know, you're going from where you are to where you want to be.

00:34:10.900 And I think one of the key skills, and I love that you call it a skill because I hate when

00:34:14.900 people say, and I think that you've said this before, but that entrepreneurship is something

00:34:20.280 that cannot be taught.

00:34:21.900 Do you believe that?

00:34:22.680 Yes.

00:34:23.000 I do not think you can do that.

00:34:23.680 I agree with you 100%.

00:34:24.860 And people say, oh, no, anybody can become an entrepreneur.

00:34:27.160 Listen, again, let's say it again.

00:34:28.900 Anybody can be a musician.

00:34:30.460 Like, let me sing like, you know, meet me at the crossroads. 1.00

00:34:33.900 Like, that shit sucks. 1.00

00:34:34.760 Bone Thugs knows how to do it. 1.00

00:34:36.220 Right.

00:34:36.280 But like, yes, yes, anybody can start a business.

00:34:41.240 Good.

00:34:41.780 Now what?

00:34:42.560 Right.

00:34:42.920 Exactly.

00:34:43.480 Like, anyway. 0.95

00:34:45.180 You know, and so that skill of like, it's not about planning the perfect fucking plan. 0.82

00:34:51.220 It's about going, and then when you hit the bumps, making the adjustments to get where 0.91

00:34:55.660 you want to go that gets you where you want to go.

00:34:57.280 The other thing is having, you know what the one thing that I've been fascinated by, I'm

00:35:00.080 curious what you think about this?

00:35:00.960 It's about the stomach.

00:35:02.700 You know what I mean?

00:35:03.320 Like, people don't have the, like, I'm crazy. 0.99

00:35:06.040 You see how it's great fucking hair, dude? 0.97

00:35:07.480 Dude, I'm secretly, I'm secretly, I've said this a lot, so people have heard this before. 0.99

00:35:11.820 I secretly want to lose all my money and start over. 0.99

00:35:15.180 And that's some gangster raw shit. 0.99

00:35:17.060 That is, yeah. 1.00

00:35:17.620 Right?

00:35:17.960 Like, like. 1.00

00:35:18.680 I don't want to do that shit. 1.00

00:35:19.440 Yeah. 1.00

00:35:21.480 Like, you know why?

00:35:22.680 Because there's nothing worse than tasting having something and losing it.

00:35:25.640 Dude, look.

00:35:26.240 I get what you're saying.

00:35:27.080 You know what I mean?

00:35:27.620 I totally get what you're saying.

00:35:28.780 I'm not going to go there.

00:35:29.760 But honestly, like, like, obviously the two kids and your wife.

00:35:32.880 I like the private jets, man.

00:35:34.020 I get it, man.

00:35:34.700 But honestly, like, I like the, I love the game.

00:35:37.820 I love the humility of, like, listen, here's what I think. 0.82

00:35:40.100 If I totally fuck up with 17 key decisions and go, Rocky. 0.85

00:35:43.680 No, dude, you're a builder. 0.98

00:35:44.740 You're a builder.

00:35:45.220 Where's that, what's that, Rocky 5 where it's, like, sad and he gets back and Adrian dies and 0.98

00:35:48.820 he's back and he's, like, kind of, like, fucked up? 0.94

00:35:50.300 Yeah, yeah, yeah. 0.98

00:35:50.660 It's not 5.

00:35:51.420 5 is terrible.

00:35:51.980 6, right?

00:35:52.320 6.

00:35:52.960 5 was Tommy Morrison.

00:35:54.440 6 was Rocky 6 when he's back to the beginning, right?

00:35:57.340 Oh, yeah, yeah, yeah.

00:35:57.840 I think that's what it is.

00:35:58.620 Rocky Balboa.

00:35:59.340 Oh, Balboa, Balboa.

00:36:00.920 Dude, I'm secretly, that's my favorite one. 0.99

00:36:02.920 And it's not that great, but I'm like, yeah, like, fucking, like. 0.96

00:36:06.360 Yeah, but dude, you didn't, did you, okay, so I get what you're saying, dude. 0.95

00:36:09.500 You're like, okay, because I look back, too, and I look at the, like, dude, I talk about

00:36:13.220 it so much that people get fucking annoyed. 0.89

00:36:14.940 They're like, bro, all I hear about is the piss-stained mattress that you slept on the back 0.99

00:36:18.480 of your store. 1.00

00:36:18.800 I'm like, yeah, but that was the coolest shit. 0.98

00:36:20.800 Because when you make it, that's the romantic narrative in our heads, right? 0.98

00:36:24.460 Like, I love, you know what I love the most, though?

00:36:26.800 And so, look, the truth is, listen, it wouldn't be super convenient for me if that happened,

00:36:32.660 but I'll tell you, pivoting from, and you, you know what, Ant, I'm curious if you want

00:36:35.620 to do this.

00:36:36.280 I did this, and it's a version of it, and I'm very curious how you're going to react

00:36:39.920 to what I'm about to say. 0.98

00:36:41.060 I pivoted from the wine world where I was the motherfucking guy. 0.99

00:36:45.800 Yeah. 0.99

00:36:46.000 I changed the industry.

00:36:48.140 Guys, if you don't know me, you Google it.

00:36:49.780 What?

00:36:50.260 Lower?

00:36:50.740 Get lower. 0.69

00:36:51.140 Oh, no, no. 1.00

00:36:51.640 Oh, he's a fucking wino. 1.00

00:36:53.160 Yeah, right? 1.00

00:36:53.500 Yeah.

00:36:53.620 Right?

00:36:54.100 You know what happened then, right?

00:36:55.160 He's praising.

00:36:55.660 Which is, I came out of nowhere, and I became one of the most important forces in an industry

00:37:00.880 that has been around since the first pages of the Bible.

00:37:03.320 Right. 0.99

00:37:03.560 It fucked with everybody's head. 0.99

00:37:05.260 People couldn't believe that I was creating 22 and 23-year-old people that got into wine. 0.98

00:37:09.680 I changed it.

00:37:10.420 I did it on YouTube when nobody knew what YouTube was.

00:37:12.580 Right.

00:37:12.700 I did Twitter, nobody knew what Twitter was.

00:37:14.360 People were like, how the hell did this happen?

00:37:16.580 Right.

00:37:17.060 And then at the height of my power, I pivoted to becoming a business talker.

00:37:22.400 I left it at the height.

00:37:24.700 And honestly, I'm weirdly already pretty, it's obvious to me, it's brewing already.

00:37:29.560 This agency is becoming the leader.

00:37:31.380 Yeah.

00:37:31.920 I'm feeling.

00:37:33.180 I was actually taking, actually, there's a little humility that's about to come through,

00:37:36.580 which is not always my gear.

00:37:38.980 I was taking, and D-Rock will tell you this, I was taken aback by how many people move so fast

00:37:42.900 on Snapchat, I guess I, I guess, I guess I realized that people know, you know, Lewis

00:37:49.440 Howe, like, I know that people have been affected by me.

00:37:51.360 Right, right, right.

00:37:52.320 I, what's interesting is those people, you, others, you guys are big now.

00:37:56.880 And what, what that means is when I do something and those big people have been benefited from

00:38:01.580 like, if he does it like this, it's real, they do it.

00:38:04.800 Well, then there's all the other people underneath you.

00:38:06.540 Right.

00:38:06.640 So, I was real, I'm, and then, you know, like, I mean, like, a thousand people emailed

00:38:11.620 me and said the White House went on Snapchat because of me.

00:38:13.860 And as nice as I'd like that for my ego, I don't fully believe it, but I would be lying

00:38:17.120 if I didn't say, hmm, not that I'd like to believe it, forget about that, I don't give 0.99

00:38:21.720 a fuck about the White House. 1.00

00:38:22.480 It's like, fuck, there's clearly a lot more going on about Snapchat in the world. 1.00

00:38:26.540 And it really, and, and look, take it to DJ Khaled, which, which clearly inspired me 0.99

00:38:30.780 too.

00:38:31.120 Yeah.

00:38:31.460 I'm talking about in my micro world.

00:38:33.340 Right.

00:38:33.460 Not celebrity world.

00:38:34.180 Right, right, right, right.

00:38:34.760 In this world of marketing.

00:38:35.860 An entrepreneur world.

00:38:36.920 Right.

00:38:37.020 So, so, I'm feeling that like my, over the next two to three years, I'm going to really

00:38:42.480 win that game.

00:38:43.640 Yeah.

00:38:43.800 Right?

00:38:44.240 Like, the, like, I'm going to be anointed for the results of what I built.

00:38:47.840 Oh, dude.

00:38:47.940 The biggest social agency, the personality that dictated.

00:38:50.740 And I already can feel myself starting to think about where do I want to go next?

00:38:55.900 Because nobody respected me when I started this agency in agency world.

00:38:59.660 Right.

00:39:00.280 Ogilvy and McCann.

00:39:02.080 Right.

00:39:02.320 And WPP.

00:39:03.720 Right, right, right.

00:39:04.180 Those things.

00:39:04.920 Right.

00:39:05.120 Like, if you know, if you know Mad Men world, they didn't, they were like, oh, cute Twitter

00:39:10.580 boys coming.

00:39:11.500 Yeah. 1.00

00:39:11.720 And now as I punch them in their fucking mouth, they're like, hmm. 1.00

00:39:14.940 Dude, that's. 1.00

00:39:15.440 And so I like that.

00:39:16.420 I like the climb.

00:39:17.340 Where can I go next?

00:39:18.720 That's builder mentality, dude.

00:39:20.140 100%.

00:39:20.540 That's builder mentality.

00:39:21.580 True entrepreneurs.

00:39:22.640 I was talking about this with Eric Hillman yesterday, my buddy I was telling you about.

00:39:25.040 Dude, you're just builder, dude.

00:39:27.780 You're a builder.

00:39:28.520 You are the.

00:39:30.400 If there's entrepreneurs, there's entrepreneurs and they're cut into like A, B, C, D grade. 1.00

00:39:34.520 You're fucking A grade entrepreneur. 0.98

00:39:36.340 And that's what people who are A grade entrepreneurs want. 1.00

00:39:39.360 It's not.

00:39:40.080 I mean, dude, do I enjoy nice cars? 1.00

00:39:41.640 Fuck yeah. 0.99

00:39:42.040 Do I enjoy flying up here in a jet? 1.00

00:39:43.400 Yeah, I do. 1.00

00:39:44.300 You know, but the reality is, is I don't give a fuck about any of that shit. 0.99

00:39:46.940 I care about the next project and the next thing. 0.99

00:39:49.440 And so when you ask like what, what you're curious of what I have to say, I completely

00:39:53.640 100% relate to that because.

00:39:55.900 Do you think about becoming an entity in the world outside of your world now?

00:39:59.440 Or do you think about quadrupling down on the world you're in?

00:40:02.000 No, something else.

00:40:03.100 Something new.

00:40:03.620 New project.

00:40:04.160 And that's what I mean.

00:40:04.720 Like, I mean, I think that's fascinating.

00:40:05.960 And by the way, I want to make something clear.

00:40:08.020 I don't want to judge.

00:40:09.120 Dude, I got a text from my business partner and I'm just going to share this.

00:40:11.500 It's personal.

00:40:12.220 Yeah.

00:40:12.340 Um, but I got a text from him a week ago and dude, we've been in business for 17 years,

00:40:17.520 dude.

00:40:17.760 And, and we're 50, 50 partners.

00:40:19.500 Yeah.

00:40:19.760 And he's like, look, bro.

00:40:21.140 He's like, and this, he goes, you know, you are just, I believe you have a gift for

00:40:25.520 what you're doing now.

00:40:26.220 You're killing it. 0.92

00:40:26.900 You're doing this bird.

00:40:28.400 Go fly.

00:40:28.920 Yeah.

00:40:29.080 And he's like, dude, if it comes time to where, you know, you need to pull apart, you know,

00:40:33.200 we can do that.

00:40:34.020 I'm not, you know, I don't want to hold you back.

00:40:35.960 Yeah.

00:40:36.160 And I, exactly.

00:40:37.080 And I'm not, it's the most incredible.

00:40:38.600 You know, my brother did as well.

00:40:40.320 I don't want that just to be clear.

00:40:41.600 You're anybody who follows me and all that.

00:40:43.100 I saw what's going on.

00:40:43.920 That's an amazing partner.

00:40:44.960 My brother did that for me here too.

00:40:46.220 He's like, look, we started 50, 50 Boehner.

00:40:47.920 I had all the equity.

00:40:48.660 It was 11 years.

00:40:49.580 Right.

00:40:49.780 And when I say equity, I mean, the business was built on my brand.

00:40:52.840 Right.

00:40:53.500 We thought he was going to run it and I was going to do other things.

00:40:55.480 But as the truths became true, he's like, man, you're really like doing it.

00:40:58.940 And that's what you, and that's what you dream of.

00:41:01.140 Look, you know, to like, to take my brain back a step, I just want to say the following

00:41:05.700 because I have a sense of like the fanatical base you have.

00:41:08.840 This is the greatest time ever.

00:41:12.160 And by the way, the economy is about to melt.

00:41:14.140 Like the stock market is on full tilt right now. 1.00

00:41:16.780 Shit's about to get raw. 1.00

00:41:17.800 So first and foremost, a lot of you fake entrepreneurs are about to get weeded out. 1.00

00:41:21.040 Yeah. 0.99

00:41:21.160 But even with that horse shit, this is the greatest time ever to build businesses because 0.99

00:41:28.840 the rules of engagement have changed. 0.99

00:41:32.040 No question.

00:41:32.540 I mean, when you look at some of the businesses that were, and you know this better than I

00:41:35.540 do, and that's just the truth, even though I'm social media or whatever, the amount of

00:41:39.140 businesses that were built from zero to hero just on Instagram in the last 36 months,

00:41:43.820 especially in your world.

00:41:44.560 Yeah.

00:41:44.740 The things that I believe are about to happen in the next year or two on Snapchat, the fact

00:41:52.000 that, I mean, look how much media is going on right now.

00:41:54.380 Right. 1.00

00:41:54.640 I'm in my fucking office. 1.00

00:41:55.640 There's 800 fucking cameras. 1.00

00:41:56.920 He's doing a daily, I'm fucking doing a reality show. 1.00

00:41:59.760 Yeah. 0.97

00:42:00.000 You're doing a radio show and a TV show. 0.99

00:42:01.840 I mean, what the fuck is that? 0.97

00:42:03.600 Do you understand how much this would have cost to pull off in 1990? 0.99

00:42:06.780 Yeah.

00:42:07.140 It wouldn't have happened.

00:42:07.940 Right.

00:42:08.120 Including the, get a satellite dish.

00:42:10.520 Who would have watched it?

00:42:11.280 Nobody, because you wouldn't have gotten.

00:42:12.160 You couldn't afford to put it anywhere.

00:42:12.980 Dude, you wouldn't have gotten distribution because there was gatekeepers.

00:42:15.560 Now the internet's the gatekeeper.

00:42:17.100 It's a complete meritocracy.

00:42:18.980 It goes into all our own brand, dude.

00:42:20.660 100%.

00:42:20.900 Dude, here's the thing, though.

00:42:22.800 Like, what you guys have to understand, and I, okay, so we talked about this on the plane

00:42:26.100 right up here.

00:42:26.540 I was talking with Tyler and Dave here about creating value.

00:42:30.780 You're listening to this show and you're like, well, I don't own a business. 0.99

00:42:33.680 I just like the show because Andy says fuck a lot. 1.00

00:42:35.720 Okay? 0.99

00:42:36.340 You're listening right now and you're like, well, what's the value in creating my own brand on

00:42:40.720 social media?

00:42:41.220 I'm just a lurker.

00:42:42.000 I just like to watch.

00:42:42.780 It's fun.

00:42:43.340 It's entertaining.

00:42:43.920 It's like TV.

00:42:44.860 All right, listen.

00:42:45.640 You're going to be an employee your whole life.

00:42:47.060 There's nothing wrong with that. 0.97

00:42:48.300 Dude, I have some of my best friends in the world are employees of mine that fucking I 0.99

00:42:52.640 would die for, and that's no bullshit. 0.99

00:42:54.780 I love them. 0.99

00:42:55.780 I would die for them.

00:42:57.900 The value-

00:42:59.320 I would die for the Jets going to the Super Bowl.

00:43:01.360 Dude, you might have to, too, brother.

00:43:04.120 Keep going.

00:43:04.820 Dude, so you have to think about why we're talking about building this brand.

00:43:09.080 Why should you take a brand seriously when you're just an entrepreneur or you're just

00:43:12.240 a regular guy?

00:43:12.920 You're not going to be an entrepreneur because as the next thing, the next, next thing, all

00:43:17.900 right?

00:43:18.000 Right now, you're on the internet, so you're quote-unquote winning.

00:43:20.540 The next, next thing is going to be how influential are you?

00:43:23.960 How much information are you putting out?

00:43:26.400 What kind of brand do you create?

00:43:28.400 And you go to apply for a job, and you're with you and three other dudes, right?

00:43:32.060 And you've been lurking, but the one out of the four of you has been taking a social

00:43:35.740 serious, has influence, has content being put out that's relevant to this business.

00:43:41.420 That dude is going to be worth more money than you.

00:43:43.800 That guy's going to make more than you.

00:43:45.160 He's going to get hired first.

00:43:46.360 I'm going to go on a very weird tangent just for kicks and giggles because I don't think

00:43:50.040 a lot of people are going to talk about this. 0.97

00:43:51.320 I'm trying to do some random different shit. 0.68

00:43:52.840 I got something I want to talk to you about. 0.72

00:43:54.120 Cool, and we'll get it in.

00:43:55.140 No, no, no.

00:43:55.580 Can you get my CNBC call pushed a little bit?

00:43:57.940 We can wrap here.

00:43:58.780 By the way, do not edit this part where it was real.

00:44:00.980 Do you guys edit?

00:44:01.520 No, no.

00:44:01.700 Oh, no, no, no.

00:44:02.200 Yes.

00:44:03.140 Like even this weird little part?

00:44:04.240 This part here?

00:44:05.220 Yeah.

00:44:06.260 Okay, so this is what I want to jam on.

00:44:09.720 Because of the industry that you're in, and probably because you're strikingly handsome.

00:44:14.820 Hey, it's the beard bro.

00:44:15.580 By the way, though, you married way over your head.

00:44:18.960 Dude, I know, man.

00:44:19.640 I remember when you were pinging and pinging, and then like, one of the weird

00:44:22.700 reasons is we connected.

00:44:23.880 I actually, because of the last name, saw your wife when I'm thinking, I'm like, who's

00:44:27.740 that cute little blonde girl?

00:44:28.720 I'm like, oh, that's that dude's wife probably. 0.98

00:44:30.540 I'm like, oh, dude, he really married over his head.

00:44:32.260 You want to talk about somebody who's killing on Snapchat, dude.

00:44:34.420 You've got to follow her on Snapchat.

00:44:35.580 I will.

00:44:35.920 So listen, a lot of your followers, because of the fitness and all that, are women.

00:44:40.740 Yeah.

00:44:41.060 And I want to say something.

00:44:42.280 I don't think dudes talk enough about how women have it different than guys on social.

00:44:48.440 So I have a, I've, I...

00:44:49.980 We talked about this today.

00:44:51.220 That's amazing.

00:44:51.760 Yeah.

00:44:52.440 So like, I feel for my, so for all my, like, amazing entrepreneur females that are listening

00:44:58.020 right now, I just want you to know I have massive empathy.

00:45:00.660 I think people have lost context.

00:45:02.380 I have several friends, uh, uh, what's that, Matt?

00:45:05.960 You need that?

00:45:06.920 I have several friends that, um, you know, are attractive girls. 1.00

00:45:10.100 Right.

00:45:10.320 I was hanging out with one of them, uh, talking business, you know, um, and she showed me her

00:45:16.120 Instagram private messages.

00:45:17.700 Yeah.

00:45:18.340 And in when two, in two... 1.00

00:45:19.740 Fucking eggplants. 1.00

00:45:20.500 Dude. 1.00

00:45:20.960 In two fucking hours, she had more crazy ass... 1.00

00:45:25.120 And by the way, then I'm clicking, I'm like, these dudes have like wives in their pit. 1.00

00:45:27.820 Yeah, yeah, yeah. 1.00

00:45:28.280 It's like, shit is scandalous. 1.00

00:45:29.640 Yeah, dude. 1.00

00:45:30.240 And so I just want to say like, we like to spew advice.

00:45:32.640 Yeah.

00:45:33.020 And so Snapchat, right? 0.98

00:45:34.840 Snapchat, people are, people, like, I've gotten a couple dick pics already. 1.00

00:45:39.060 And by the way, that shit is real fucking crazy. 1.00

00:45:42.380 Like that, by the way, that's shocking ass shit. 1.00

00:45:43.940 Not like, if I was, if I knew it was coming, I'd be fine. 0.99

00:45:46.320 It's just, you don't know what's Snapchat.

00:45:47.100 Dude, I walk into the house at the end of the day, and Emily's super big on Snapchat.

00:45:50.400 Yeah. 0.99

00:45:50.740 And I'm like, so how many dick pics do you get today? 0.99

00:45:52.480 And she's like, what, seven? 1.00

00:45:53.420 Yeah.

00:45:53.900 She's like, she's like, none, because I make sure people know that you're my husband. 0.97

00:45:57.880 She's a beast. 1.00

00:45:58.540 Yeah. 0.99

00:45:58.780 But, but she's smarter than that. 1.00

00:46:00.260 Yeah, yeah, yeah. 0.99

00:46:00.420 She knows nobody gives a fuck. 1.00

00:46:01.840 Guys are scumbuckets. 1.00

00:46:02.840 Oh, dude. 0.98

00:46:03.200 And so, and so, I think that, you know, Snapchat, women, like, I have empathy that you may not want 0.57

00:46:10.460 to engage with your community as much, because if you let everybody message you,

00:46:14.320 Right. 1.00

00:46:14.520 You've got to deal with all the horse shit. 1.00

00:46:16.100 The perverts, right. 1.00

00:46:16.500 And, and, and not just perverts. 0.94

00:46:17.640 Let's call it what it is.

00:46:18.540 Like, people, like, the other thing that I, I, listen, I, I want to be really honest here.

00:46:22.560 Like, it's, guys sometimes struggle with, like, taking an attractive woman serious on a business

00:46:28.480 kick.

00:46:28.820 So, Birchbox, uh, uh, Stowaway, uh, I have huge financial return.

00:46:34.760 Buddy Media, Cass Lazaro, was the equal partner to Mike Lazaro.

00:46:37.900 Like, I think we're living in, my daughter, I'm, if she, she's showing a lot of, she asked

00:46:43.640 for a YouTube channel, she's six, like, she's showing Gary Vee tendencies. 0.96

00:46:47.220 If she, if she wants to, by the way, if she wants to give all daddy's money away to Africa,

00:46:51.020 or the deer in the rainforests, or, like, you know, mushrooms, I will support that girl

00:46:56.820 no matter what she does.

00:46:57.760 But if she decides that she got struck by the DNA and she's going to be an entrepreneur,

00:47:03.340 I want her to win.

00:47:04.440 And, and, and, and we're living through an incredible time for female and minority entrepreneurs.

00:47:09.600 It is definitely harder. 0.99

00:47:11.660 Please, can we stop the bullshit? 1.00

00:47:13.060 It, uh, it is an old white man world, no question. 0.99

00:47:16.080 But, if you play the projections out, it's changed a lot.

00:47:20.640 It's still not great, but Snapchat, I'm just going micro on this.

00:47:25.180 Like, I just, like, I think I give a lot of advice a lot of times that it maps to, like,

00:47:28.560 me.

00:47:29.260 I want you to know that I have the empathy that you're dealing with different things.

00:47:32.220 Yeah.

00:47:32.320 And you got to navigate you some, you know, and, like, in the same way that you and I

00:47:36.840 clearly can deal with, like, negative posts.

00:47:39.560 Right.

00:47:39.780 And other people can't.

00:47:40.780 Right.

00:47:40.940 And that's why they're not in the game.

00:47:42.220 Right.

00:47:42.500 Everybody has their thing.

00:47:43.640 Right.

00:47:43.840 I think being an extrovert and cursing, dude, I leave four million dollars on the table a

00:47:48.820 year because they, because they won't book me to speak because I curse. 0.68

00:47:52.980 Welcome to my world.

00:47:55.080 Dude, I get it, man.

00:47:56.780 I get it.

00:47:57.300 I've been cursing a long time.

00:47:58.440 Yeah.

00:47:58.740 You know what I mean?

00:47:59.120 Bro, you know what?

00:47:59.980 I'm not going to stop either.

00:48:01.080 Of course, because for everything you lose, you gain in authenticity.

00:48:04.760 And by the way, people get sniffed.

00:48:06.260 Like, one of the things I love, my favorite email is like, hey, man, like, literally random,

00:48:09.600 like, hey, I'm a 72-year-old Southern Christian Baptist lady.

00:48:12.820 I like you cursing.

00:48:13.760 You know why, sir?

00:48:15.100 I hate cursing, but I like when you, you know, cuss. 1.00

00:48:18.180 And let me tell you why.

00:48:19.360 I believe you.

00:48:20.080 Let's be real, dude. 0.99

00:48:20.940 First of all, good cursing is a fucking art form. 1.00

00:48:23.360 Dude, I think it's fucking the greatest shit of all time. 1.00

00:48:25.080 There is people who try to curse that don't know how to curse. 1.00

00:48:28.800 Of course.

00:48:29.200 Because it's forced.

00:48:30.060 Right.

00:48:30.580 Like, dude, cursing is an art.

00:48:31.980 You either have it or you don't.

00:48:33.280 100%.

00:48:33.600 There's cursing in the Bible.

00:48:35.640 That's right.

00:48:36.780 That's why we have this guy here.

00:48:38.200 Right.

00:48:38.740 All right.

00:48:38.960 Let's go.

00:48:39.360 Let's go because we need to wrap up.

00:48:40.520 And I know you've got some KPIs you want to hit.

00:48:42.640 All right. 0.53

00:48:42.800 You want me to hit it?

00:48:43.200 Vaughn, hit your question up for Gary.

00:48:44.940 Okay.

00:48:45.280 So Gary.

00:48:45.800 Key performance indicators.

00:48:48.140 Gary Vaynerchuk equals create great content.

00:48:50.880 But I think most of what I've seen from you has emphasized the content.

00:48:54.640 So the qualities, the authenticity, the relevance, that sort of thing.

00:48:57.480 The output.

00:48:57.820 Could you give people an insight, kind of a window into your creative process?

00:49:02.300 Like the writing process, the conceptual process.

00:49:05.520 You laughing, D-Rock? 1.00

00:49:05.960 I would love.

00:49:06.300 D-Rock, I want you to answer this. 0.97

00:49:07.520 I have no goddamn idea what you're going to say. 0.98

00:49:09.520 Come on. 0.99

00:49:10.160 Stop.

00:49:10.500 Be a big boy.

00:49:11.500 Get on here. 0.74

00:49:12.460 Like what's your first step back on that?

00:49:13.840 I'm curious. 0.99

00:49:14.800 How do you come up with your shit is what he's saying. 0.99

00:49:17.080 I'm creative. 1.00

00:49:18.420 I don't know. 1.00

00:49:18.880 You answer the fucking question. 1.00

00:49:19.600 Yeah. 1.00

00:49:19.700 Yeah.

00:49:20.000 Like I mean.

00:49:20.460 You got to be pretty close.

00:49:21.040 I'm literally talking about like how you come up with the thesis of what you're going

00:49:24.440 to say, how you're going to organize your blog posts, articles, books, any of that.

00:49:29.880 So I think Gary came up with a process meaning like he has the knowledge and he has the

00:49:37.440 advice that he thinks and hears and shows up from everywhere and then he cultivates it

00:49:44.880 into a thought and then that thought is spread out to us, his team.

00:49:51.220 We do videos based off of like what he thinks and says and then from there it cultivates into

00:49:58.780 everything else.

00:49:59.460 Article, graphic, interview.

00:50:02.240 And the punchline of that is here's what happened. 0.99

00:50:05.360 D-Rock was sitting right the fuck there doing some horseshit video shit probably editing 0.99

00:50:10.920 some stuff that we used to do. 0.99

00:50:13.920 It was online to make it fresh, keyword to make it better on YouTube and I was sitting

00:50:18.960 here probably thinking about a client product or a headache or an employee and literally my

00:50:25.840 brain said do a Q&A business show right now. 0.99

00:50:29.800 I opened the door, I said grab your camera, I sat in the fucking glass room right here 0.99

00:50:34.320 where I taped the show and I did a fucking episode of the Ask Gary Vee show. 0.99

00:50:38.140 What he referred to and what I just referred to is this. 0.96

00:50:40.940 The process is living.

00:50:44.240 I'm in constant on to do it and then I've slowly but surely created spokes for the output.

00:50:51.780 So my books are written by me audioing and Stephanie Land my amazing ghost writer help 0.96

00:50:57.660 I can't put two fucking sentences together. 0.98

00:51:00.120 Right. 0.99

00:51:00.840 Guys if you ever get an email from me I mean.

00:51:03.400 That's exactly how we did my book. 0.98

00:51:04.720 We fucking I did this. 0.99

00:51:06.420 Yes. 1.00

00:51:06.700 I did this. 0.99

00:51:07.280 I can communicate like a fucking champ. 0.99

00:51:09.620 Right. 0.99

00:51:09.840 Like this.

00:51:10.880 But like to write.

00:51:12.300 But the process is watching people.

00:51:15.360 Like I watch.

00:51:16.380 What I'm good at is human vibes.

00:51:21.640 Like I it's so weird.

00:51:22.640 Like I can know what people think without even like like it's so cool.

00:51:25.840 I can walk by an employee here sometimes and just know that something isn't right on some

00:51:30.580 straight fucking zen like like you know. 0.96

00:51:33.880 That's just it man. 0.99

00:51:34.840 But that's the thing. 0.99

00:51:35.500 That goes into the value of why you don't buy fucking programs from dudes that are 25 years 1.00

00:51:40.200 old. 1.00

00:51:40.540 Because I guarantee.

00:51:40.880 And by the way I was a beast at 25.

00:51:43.140 Buy from a 25 year old. 0.91

00:51:44.220 Yeah but you weren't the beast you weren't the beast that you are now. 0.73

00:51:46.380 No.

00:51:46.800 But I was a different version of the beast.

00:51:48.180 And let's talk about like you know early Jordan like all that stuff.

00:51:50.840 Like here's what I would buy from.

00:51:52.180 I'd buy from 25 year old me.

00:51:53.780 You know why?

00:51:54.620 In three years I took a business from three to 27 million dollars in sales. 0.99

00:51:58.560 On shit that was never heard of called the internet. 1.00

00:52:00.840 So look I'll listen to fucking Zucks. 1.00

00:52:03.360 I'll go talk to Evan Spiegel. 0.99

00:52:04.940 And by the way I'm going high brow.

00:52:06.720 Yeah. 1.00

00:52:07.000 You tell me you're 25 and you didn't cheat or do some spammy shit. 0.99

00:52:10.960 And you took something from a million or zero to a million. 0.99

00:52:13.380 Completely different thing.

00:52:14.700 Well that's what.

00:52:15.160 Right. 1.00

00:52:15.700 If you tell me that you think you're fucking charismatic. 1.00

00:52:18.440 And you like the idea of sitting in your fucking underpants and jerking off all day. 1.00

00:52:21.900 And making a couple videos and saying I'm going to change your life. 1.00

00:52:24.520 And use some fucking buzzwords. 1.00

00:52:25.980 And put some fucking hashtags on Instagram. 1.00

00:52:28.660 And fucking bottom feed. 1.00

00:52:30.040 Rent a fucking Lambo to take pictures with. 1.00

00:52:31.520 And like fucking show up. 1.00

00:52:32.540 Like exactly right. 1.00

00:52:33.580 And like fuck that. 1.00

00:52:34.600 Yeah. 1.00

00:52:35.000 Then I'm not giving you money.

00:52:36.140 Right right right.

00:52:36.540 But show me.

00:52:37.260 Right.

00:52:37.420 Show me results are the only game. 0.99

00:52:39.280 I don't give a fuck if you're old, young, or indifferent. 1.00

00:52:40.880 My problem is fuck you if you haven't actually done something other than telling people what to do. 1.00

00:52:47.140 That's right. 1.00

00:52:47.820 Dude.

00:52:48.840 So I don't want you guys to forget to pimp the March 8th event.

00:52:52.500 Yeah.

00:52:52.640 But quick follow up question.

00:52:54.540 In Crush It you say communicate with me because whoever is the best communicator wins.

00:52:58.940 Yes.

00:53:00.900 How do people develop their communication skills if it's not a natural talent?

00:53:04.540 You may not.

00:53:05.920 Like you know.

00:53:07.060 You do it as much as you can.

00:53:07.920 If Andy and I were forced, if the only way to communicate in the world was written form,

00:53:13.760 we wouldn't have won. 1.00

00:53:14.660 If this asshole and I were fucking, if us two assholes were cavemen and we had to draw 1.00

00:53:19.680 in fucking caves, we probably would have been eaten by a fucking dinosaur. 1.00

00:53:22.720 Right? 1.00

00:53:22.940 Like we would have lost.

00:53:24.260 Right?

00:53:24.600 Yeah.

00:53:24.880 But because YouTube came along, I mean, you know what's crazy about me?

00:53:29.100 That first episode of Wine Library TV, I'd never done anything.

00:53:33.220 I wasn't in drama class. 0.96

00:53:35.600 I wasn't in like making cool fucking videos with my homies that I wanted to be at NYU. 0.96

00:53:39.400 You did it the best you thought it would be. 0.97

00:53:41.100 I just did.

00:53:42.040 Right.

00:53:42.500 And that's what hangs people up.

00:53:43.960 So real quick to everybody listening, maybe you're not going to kill it at Instagram.

00:53:48.200 Like Twitter was made for me.

00:53:49.460 I talk in headlines.

00:53:50.300 It was fast.

00:53:50.800 I engaged.

00:53:52.140 Snapchat's made for me.

00:53:53.400 Right?

00:53:53.860 It's made for me.

00:53:55.020 But Instagram's made for attractive people.

00:53:57.020 I'm quotable.

00:53:57.540 Like there's different things. 0.99

00:53:58.580 Like there's just different shit. 0.98

00:54:00.480 So I wouldn't be crippled. 0.99

00:54:01.600 Right?

00:54:01.800 Some people are better at audio.

00:54:03.580 I, my podcast, my podcast is borderline mailed in.

00:54:07.880 It's the audio of my video cast.

00:54:10.500 Right?

00:54:10.900 Right.

00:54:11.200 So because I'm good at video and I don't want to do another, like, you know, just pot.

00:54:15.460 It's not going to be as good anyway.

00:54:16.460 And by the way, it's just different.

00:54:18.480 Everything's different.

00:54:19.200 And so I think finding, how to become a great communicator starts with self-awareness.

00:54:25.340 Instead of hoping who you are, audit who you are.

00:54:30.100 Amen.

00:54:30.680 People are wishing.

00:54:31.920 Cool.

00:54:32.560 I wish I was the best looking, greatest athlete.

00:54:35.960 Like, I wish I was a math whiz.

00:54:37.620 That was so crazy for the big short dude.

00:54:39.300 I want to sit in my, I want to listen to rock music and just math it out and make a drillie.

00:54:44.460 Dude, look, man.

00:54:45.800 Right?

00:54:46.360 Here's the thing.

00:54:47.040 I just got a couple things to add to that.

00:54:50.260 A, how do you know if you're good at something? 0.99

00:54:52.420 Go fucking do it and see what happens. 0.99

00:54:54.280 By the way, the market tells you. 1.00

00:54:56.120 Right.

00:54:56.280 Hey, good news. 1.00

00:54:57.220 If you're 39 and you've tried to be an entrepreneur for 17 years and you made 80 bucks, you suck. 1.00

00:55:03.460 Like, just, like, no, I mean. 1.00

00:55:06.440 Dude, I'm laughing because it's so fucking true, dude. 0.89

00:55:08.100 It's the market. 0.98

00:55:09.160 It's not because you and I say.

00:55:10.740 No.

00:55:10.940 The results.

00:55:12.980 Right.

00:55:13.400 And by the way, how you make your money matters too. 1.00

00:55:15.820 Don't come at me and say, I made 10 million and then I found you fucking bottom fed and fucking put, like, fucking cookies on people's websites and you siphon their fucking credit cards. 0.99

00:55:23.800 It's like, there's a way making money to, like. 0.99

00:55:25.840 I agree.

00:55:26.460 And by the way, just making money is, for me, the reason I, the reason I'm so confident is because I think I'm going to win.

00:55:32.360 Look, do I think I'm going to make the most money?

00:55:33.700 I do not.

00:55:34.340 I swear to God.

00:55:34.980 My behavior doesn't map it.

00:55:38.360 Do I think I could be one of the people that impacted the most people and made a lot of money?

00:55:42.940 I think that cross section of impact and revenue, I think I have a shot of being at a high level.

00:55:49.580 No doubt. 0.85

00:55:50.200 And at the end of the day, what really fucking matters? 0.95

00:55:52.400 Is it how much money you made? 0.98

00:55:53.500 Or what are you going to take more satisfaction when you're 75 years old?

00:55:56.200 How much money I made?

00:55:57.140 I swear to God, my entire game is how many people show up at my funeral.

00:56:01.620 Dude, I get it.

00:56:02.520 I totally get it.

00:56:03.300 Because you understand, you've been the main preacher of the impact revenue message, that those things are, you know, parallel. 0.99

00:56:11.420 And, you know, it's not selling a fucking product. 0.98

00:56:13.840 It's making a fucking difference, you know? 0.99

00:56:16.140 And, like, both matter. 0.98

00:56:17.320 Like, I'm not Mother Teresa.

00:56:18.520 No, dude, I get it.

00:56:19.040 You know what I mean?

00:56:19.600 I'm with you.

00:56:20.340 Yeah.

00:56:20.540 Like, but you can have both.

00:56:22.560 Right.

00:56:23.000 You can.

00:56:24.000 Right.

00:56:24.320 I can.

00:56:25.200 Money's bad.

00:56:25.840 Don't make any money.

00:56:26.680 Yeah, I mean, that's bad.

00:56:27.620 Guys, if you want to check out this episode, it's the MFCEO.com forward slash 40.

00:56:32.420 That's four zero.

00:56:33.900 Oh, and I'm 40 years old now.

00:56:35.240 There you go.

00:56:35.780 Great.

00:56:36.080 I'm very excited about that.

00:56:37.120 So, last thing, guys, because Gary's got to run.

00:56:39.900 He's got another meeting right after this.

00:56:41.140 I'm sure seven to eight more for the rest of the day.

00:56:44.120 You know, when I came up here and I'm like, yeah, dude, he had a meeting until 10 o'clock, 11 o'clock that night.

00:56:48.440 We met at nine.

00:56:50.260 Everybody was like, no way.

00:56:51.260 I'm like, yeah, he really did. 0.96

00:56:53.000 So, the hustle that he talks about is not bullshit, guys. 0.92

00:56:56.020 I've witnessed it. 0.85

00:56:56.680 Well, that's why Daily Beast, that's why this, right?

00:56:58.840 What episode is it?

00:56:59.540 Six?

00:57:00.760 Six in a minute?

00:57:01.160 It's easy to take a snap of your computer at 11.30 at night and be like, oh, I'm still hustling. 0.99

00:57:04.700 Cool that you fucking set your alarm and woke up at one in the morning. 0.99

00:57:08.100 And like went to your bathroom. 1.00

00:57:09.120 It's quite a bit different when you and I are having a meeting and there's three other fucking dudes waiting to have a meeting. 0.98

00:57:14.400 Because I'm like, why are these dudes standing behind me? 0.97

00:57:17.340 You know why that's so great?

00:57:18.640 Because that's what I talk a lot about, which is the market.

00:57:21.640 The truth is undefeated.

00:57:22.780 I can pander.

00:57:23.840 Yeah.

00:57:24.360 But you were there.

00:57:25.600 No, I do.

00:57:25.940 You go home.

00:57:26.580 You tell your boys.

00:57:27.600 It's just the truth.

00:57:28.700 No, it is a truth.

00:57:29.340 And if you want to hear more of the truth, guys, listen, you know, I came up here.

00:57:34.080 We had drinks.

00:57:34.860 We hit it off.

00:57:35.860 We started to become friends.

00:57:38.280 You know, Gary, first of all, I just want to say thank you so much for entrusting me with the launch of the Ask Gary V. Book event.

00:57:46.160 Thank you.

00:57:46.960 You guys asked me to put on this event in St. Louis on March 8th.

00:57:51.620 Gary will be there.

00:57:52.620 I will be there. 1.00

00:57:53.400 We are going to tear your fucking eyeballs out of your head. 1.00

00:57:57.600 And eat them. 1.00

00:57:58.260 And eat them.

00:58:00.300 If you come to the event, I promise you, I guarantee you.

00:58:04.100 You will see a man eat an eyeball.

00:58:05.540 Yeah, not only that.

00:58:06.400 Not only will Gary and I both eat an eyeball, we will provide you with more value than you provide whatever the ticket cost is. 0.99

00:58:14.160 And if you don't think so, I'll give you your fucking money back. 0.99

00:58:16.620 So March 8th, clear your calendar. 0.99

00:58:18.940 Ask Gary V's book launch party. 0.99

00:58:21.200 We're going to fucking kill it. 0.99

00:58:22.560 And if you're not there. 1.00

00:58:23.160 A lot of people on social are already talking about road trips from Tampa.

00:58:26.080 Dude, all over.

00:58:26.940 We'll sell it out.

00:58:27.440 Dude, it's going to sell out in one minute.

00:58:29.720 One minute.

00:58:30.460 Because I know you're buying a lot of books, which I thank you very much.

00:58:32.540 It's like the cost of admission, like a bunch of books.

00:58:34.280 Is that how you're doing it?

00:58:34.580 Yeah, I think we'll do it.

00:58:35.240 Are you going to burn all those books?

00:58:37.080 No, man.

00:58:37.500 I was thinking, like, dude, a lot of the guys hitting me up are CEOs.

00:58:40.460 And they want to come.

00:58:41.440 I'm like, dude, hey, 10 book minimum.

00:58:43.320 Yeah.

00:58:43.480 You know, if you're willing to come buy 10 books, I'll get you in.

00:58:47.080 Got it.

00:58:47.440 You know, no matter if we got to stand you up or whatever, we'll figure it out.

00:58:49.980 But right now, it's 400 tickets.

00:58:51.800 I know we're going to sell out in a minute.

00:58:53.260 I know we will.

00:58:54.380 I sell out in one minute on myself.

00:58:56.420 So I know. 0.99

00:58:57.740 I'm fucking good looking. 0.95

00:58:59.040 Yeah, dude. 0.94

00:59:00.000 Yeah.

00:59:00.220 That's what I'm saying. 1.00

00:59:01.200 Like, dude, we're two good looking motherfuckers. 0.99

00:59:02.920 I got a face made for radio. 0.99

00:59:04.280 We're going to have to put, we're going to have to put, like, blinders on all the chicks. 1.00

00:59:07.860 That's how good looking we are.

00:59:08.220 All right, I got to get the hell out of here.

00:59:09.080 Anything else?

00:59:09.660 No, that's it, man.

00:59:10.580 Thank you for being on the show, brother.

00:59:11.980 Thank you, man.

00:59:12.380 Appreciate it so much.

00:59:12.680 Thanks for having me.

00:59:13.120 And everybody listening, good luck to you guys.

00:59:14.740 Keep grinding.

00:59:15.540 Cool.

00:59:15.880 Take it easy.

00:59:16.220 Take it easy.

REAL AF with Andy Frisella - January 19, 2016

In NYC with Gary Vee, with Andy Frisella - MFCEO40

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