In NYC with Gary Vee, with Andy Frisella - MFCEO40
Episode Stats
Words per Minute
222.50342
Summary
Vaughn the Impaler (aka DJ God) joins the MFCEO Project with Andy and DJ God to talk about the Jets, the Rams, and how to become a Jets fan. Also, DJ God and Andy discuss how the Jets are using a bad team to build their self-esteem.
Transcript
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Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.
00:00:04.400
Today's guest needs no extended introduction, so I won't give him one.
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Yes, that's right. Andy Frisella and the badass from Belarus.
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Hey guys, what's up? You're listening to the MFCEO Project.
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That stands for motherfucking CEO. I am Andy and I am the motherfucking CEO.
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People ask me all the time, what is a motherfucking CEO?
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You know, I don't own a business. I don't have a corporation.
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I am not a CEO. Bullshit. You are a CEO. You are the CEO of you.
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And that's what this podcast is about. It's about how to create value in yourself
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I am here with my boy, Vaughn the Impaler. Vaughn Diesel.
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Yeah, it's been a while since you've come up with an additional nickname for me.
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You have so many. I don't know. I know. I don't know.
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And I've branded none of them. Are you yearning for another one?
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Well, he comes up with some. He loves the attention. He's fishing for one, right?
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I do, yeah. He loves the attention. I haven't branded really any of them, so.
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I think DJ God is appropriate. See, we are also here with my boy, Gary V.
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Good to see you, too, man. Thanks for letting us come up.
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What you don't know, probably, is that Vaughn is an ex-pastor.
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So we give him all these pastor religious names.
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But I did not, contrary to popular opinion, turn my back on God for the life of riches and podcasting.
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Listen, I mean, everybody's got different points of view on things.
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I respect them, I just don't, you know, I don't let them dictate what I do.
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But I have empathy for, I get it, like, you know.
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How much money are you making on podcasting these days?
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Dude, thank you so much for coming on the show, man.
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Like, now, literally yesterday, the Rams left St. Louis.
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When I first met you, the first thing you asked me, I was like, what's your NFL team?
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I mean, look, what the secret thing is, for everybody who's listening right now that does
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know me, the secret propaganda is all the content, all the speeches, all the books.
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I mean, even Crush It! is, you know, green on purpose.
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Like, there's a lot of green in this office, as you can tell.
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As a matter of fact, we pump, one thing people don't know about D-Rock, who's filming DailyVee right now,
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is that we pump subliminal Jets music into all of my content.
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That's like, and here's what it sounds like, become a Jets fan.
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I thought Tyler was reacting to, I wasn't talking loud enough, but no, he's a fake Patriots fan.
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Why are you trying to use a sports team to build up your own self-esteem?
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Looking like Tom Brady's probably a good strategy for other ROIs, so I give him that.
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But, but, but, using, everybody listening, if you like a sports team that you jumped on
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the bandwagon, take a step back and realize you're actually using an outside entity to
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Well, I gotta have a team, man, so, like, how do we...
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No, seriously, I want you to become a Jets fan.
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What's the defining characteristic of a Jets fan?
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Like, listen, I'm a much happier Jets and Knicks fan than I am Yankees and Rangers, which
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This whole thesis, like, this whole game, like, this whole everything, the reason I
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think I invented, really invented as a young kid, I want to buy the New York Jets is it
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seemed like a big enough goal that would take me a long enough time to make what I really
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love about entrepreneurship or being a motherfucking CEO, which is I love the process.
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I don't have, like, I know this is, oh, actually, like, I don't need the, like, all these fucking
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bullshit-ass, bullshit-ass fake entrepreneurs and CEOs on Instagram where I know you've done
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a great job, you are not going to see a fucking picture of mine on Instagram that is, I'm going
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to go to the fucking bank and take out 50 Gs and throw it on a fucking hotel bed.
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You're not going to see me standing outside of my private jet.
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Like, I'm not here to say, like, hang out with hot bitches.
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Like, I'm not here to say, oh, become a CEO because you get these, that's where the god
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shit that you were just talking, like, that makes sense to me.
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You know the athlete that retires at 37, they've been washed up for four years, but they just
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know that the last time they take a snap, that's it?
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Do you know how thankful I am that I'm an entrepreneur and businessman, that our game lasts forever
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As a matter of fact, if you want to get really deep and weird, and I don't know if this is
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the tone of, like, how you guys roll here, but I have a funny feeling you'll really get
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I think, I've said this in two or three interviews, so I'm not going to play it up like I've never
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said this before, but I do not talk about this often.
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I think maybe once on 175 episodes of the Ask Gary Vee show, I think I secretly sabotage myself
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a little bit and keep myself a little bit financially down more than I'm
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And I truly think that that is not the narrative that's being propaganded to the people listening
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to this podcast, watching on Instagram, like, and I'm not saying you, but you know, like-
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People that come on here and they're like, it's not, a purebred entrepreneur is addicted
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And like, I feel like I get a lot of questions, as you do too, from young people and they're
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always like, dude, I want to do this and I want to be retired by 35.
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I would rip my dick off if I were to turn it up by 35 years old.
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That is literally the worst thing I've ever heard.
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Like, hey, I want to start a business so I can be retired at 40.
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You hear it, but I, you know, and you know, you know my spiel.
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I'm a nice dude, but in my mind, secretly, I'm like, fake.
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Like, they, and by the way, now let me throw a real curveball with all the angst and anxiety
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I'm actually envious of the lack of ambition to make a little bit of money and have fun.
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Yeah, man, like, like, listen, I wish that I could like, I wish that my ambition was
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to have a hundo, you know, I could sell VaynerMedia for a hundred million.
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I'm not happy that I desperately want to bleed out of my eyes tonight.
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I'm not happy when I look, like, I'm happy because it's my normal state.
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It's not that anything other than I can't control.
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Am I happy that tonight I have an 11 p.m. fucking interview?
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Because fuck, it'd be nice to like hang with my wife or rest a little bit or something.
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But yes, because it's like getting a fucking fix.
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And you're, I just had a, the, the CEO of Europa Sports, Europa Sports, $500 million company
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And the hustle that people have that are true entrepreneurs is, is the same.
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It's the same thing I felt, you know, where I come in the office, dude, we, we doubled our
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Dude, he's telling me about like how he was in college.
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You know, he was buying 99 cent Whoppers and going out and selling them for three bucks
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Like my best big ever was like shack figures when shack was big for some unknown reason.
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The dollar store back when dollar store actually got shit, it wasn't just made for the dollar
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For all you youngsters listening, the early, early, early dollar stores actually had shit
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So you could buy things that were worth eight bucks for a dollar.
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I went to the dollar store like I did every time I went to the Phillipswood mall in New
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Jersey and they had shack figures and I'm like, Hmm, this was one of those small
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I walked, you know, I don't know, three minute walk to Kmart, which was on the other
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And I look and I'm like, Oh my God, they're selling them for 1099.
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And then I go up to the lady in like customer service.
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I'm like, Hey, my mom bought me shack figures, but I don't have the receipt.
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I ran and I bought four of them, four bucks, $4 and 24 cents.
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Cause I still remember cause it was six cents sales tax in Jersey at the time.
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Walked across the mall, returned it for 1099 times four, made a couple bucks.
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And for the next six weeks, I just ran shit at Phyllis room mall, making like 50 to 100
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Like every, like, like, and like, and like, it was such a sickening thing.
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I would sit in school from 8am to 3pm and literally listen to nothing.
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I would just daydream of buying Shaq figures and flipping them back to Kmart.
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Dude, it, man, we could go back and forth on these stories.
00:10:12.320
I mean, you, you are and have become, and I was saying this, uh, um, to Alex when, when
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you were in the other room, your mentality on social media and influencer marketing, I
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feel is at the cutting, cutting, cutting edge of, uh, whatever, you know, I don't even know
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I'm searching for the wrong words, but help me out here.
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The whole, the whole field of social media, you're at the fucking pinnacle of social media
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And if anybody wants to learn how to run social media or how to market moving forward
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from, uh, you know, the way it was for the last 70 years to what it's going to be, you
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need to be following this man and following everything he does and reading every book he
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Um, the thank you economy book was tremendous in bringing a lot of perspective to me in
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And I can tell you in real world, you know, we were heavily advertising and over the last
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three years, the advertising, the effectiveness of ads stopped.
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Like literally a hundred return to zero return.
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I see so many people come in like, what kind of ad should I run?
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What you should do is start reading this man's book and figuring out how to, how'd you get
00:11:34.960
Now that crush its maturity, there's people like you that have really were like, have
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You know, I met, I met Gary because I've, I personally have grown our companies so much
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from the information I learned from that book alone that I felt necessary to like reach
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out and say like, dude, thank you for giving me what I have.
00:12:02.300
I just feel grateful for that, that I've, what I've learned from you.
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And so we came up, I flew up here for drinks for an hour long meeting with drinks, which
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First thing the man says to me is, Hey, how can I help you?
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I'm like, dude, you've already fucking helped me.
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I did fly up here on a private jet and it's because of the shit that I've learned out
00:12:22.440
And, um, so that's how I first came aware and, and I've learned from the book crush it
00:12:27.380
and thank you economy, both how to, um, grasp the idea of influencer marketing, where things
00:12:33.100
are going, how to, uh, you know, use that with, with the backend of retention on my business
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to accelerate growth, you know, where you get one customer, you turn them into two and
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You know what, and this is going back to your, you know, it's funny to hear the pastor
00:12:51.700
That's how we got out of Soviet Russia in, in the Soviet union, you couldn't practice
00:12:58.560
So I'm not religious, uh, but I'm, I'm probably like other people like spiritual.
00:13:03.000
I don't know if it's, you know, and I don't want to use cliche terms.
00:13:05.040
What I know is this doing the right thing is always the fucking right thing.
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Like, like there's just, and, and it's funny, right?
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Like I, on purpose, just so everybody knows, say fucking right thing.
00:13:17.800
Because if you live in Alabama and you're 82 years old and your name is Gertrude, maybe
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the word fucking's bad and you've decided that's a bad thing.
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That, and the reason I say the fucking right thing is because I want people to understand
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that at its purest form, intent is the only thing that matters.
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The reason I'm not scared of anything is I know where my intent is.
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I knew that an unbelievable amount of people were going to make millions of dollars if they
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I mean, it basically predicted everything that happened seven years ago.
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And I'm going to just tell you enough that you never could be sick.
00:14:01.080
I'm literally obsessed with putting myself out of business.
00:14:05.940
I have no interest in, I make a book every two years for, I have a book, Ask Gary Vee's
00:14:11.120
We're going to be, I'm sure you'll probably talk about that.
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I put out a fucking Ask Gary Vee show every fucking minute.
00:14:24.440
And so what I'm excited about is I think I'm playing it so differently than everybody
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And I think the people that come along like yourself that are like, huh, that's an interesting,
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there's a big difference between becoming rich and becoming wealthy.
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And it's predicated on talent, but another weird little thing.
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The other thing that I'm sure you get a lot of, and I'm getting bombarded on Snapchat,
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every goddamn Snapchat thing now is like, Gary, how do I immediately get X?
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I'm always like, would you rather become a millionaire, period, or not at all?
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Like, so Gary's probably the icon of aggressive patience for you.
00:15:14.120
I use a term called aggressive patience, which is basically knowing that things are going
00:15:21.800
to take time, but in that time, doing every fucking thing you can to make it work.
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I'm going to say something I haven't said a lot.
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I think the one vulnerability I have is my strength.
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First, I'm so patient, and I'm so for life, you know, that what I fear in my life is that
00:15:39.860
at 70 or 80, when I can look, when I logically can say, look, I probably don't have 50 years
00:15:45.880
to get it, and because I love it so much, that I start becoming a little bitter, and I mean,
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if I just right now, and I just turned 40, if I just right now rewind the monies I've left
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on the table, ugh, because that's what you do with patience, but it's something I think
00:16:04.660
Like, you know, for anybody who's listening who plays cards similar to me or that style,
00:16:11.140
Like, for me, I'm trying to make sure that I'm feeding myself enough with whatever I believe
00:16:14.800
that, stability, you know, luxury, you know, I just, AJ and I just got Nick's season tickets
00:16:23.700
But I don't, but it's about, but meanwhile, I'm still reconciling even fine first class,
00:16:27.720
let alone, you know, but for you, that's work, and honestly, I'm like yelling at myself
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because I'm like, we had that funny incident in Buffalo, thank you, like, I'm starting to
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be like, you know what, but the time, and just living life, right, but what I can tell
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you this is, the way I play it is the minority.
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The majority is fast, fast, fast, I need it now, now, now.
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You know, from 20 to 30, I punted my entire social life.
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Like, everybody, all you 20 year olds that like, want to get it now, like, just so you
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know, like, I want to be like you, cool, do you want to fuck no chicks from 20 to 30?
00:17:02.320
Do you want to work from 7 a.m. to 11 p.m. at night every day in your 20s?
00:17:07.080
And all your boys telling you, what the fuck you doing, dude?
00:17:09.240
And by the way, and by the way, in the same way that it took DailyVee to get my fan base,
00:17:13.980
who've watched me heavily for almost a decade, to believe me when now, finally, that I hustle,
00:17:18.700
when I tell people I punted my 20s and 30s, only the kids that were my homies from high
00:17:23.640
school and college can be the only people that'd be like, yeah, man, he like, he sucks.
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Like, he left every weekend in college and schlepped cases at the liquor store.
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Like, nobody listening right now believes me in a complete and utter punting of your 20s.
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I'm a pioneer in online dating because I had no time to do anything else.
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And I fucking went up the hill, you know, both ways to school in 10 feet of snow.
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My parents grew up having their bathroom because Russia was 50 years behind America.
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Like, I guess what we're ranting on, and we're being old men right now for everybody listening,
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It's good to set the expectation of what the, I mean, you follow me.
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There's no fucking magic wand, and there's no luck.
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And when you do that and you're smart enough to adjust along the way, you're going to get there.
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When did you start coming out and about to the world, podcasts, Instagram?
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Dude, so that's a story in itself about persistence, right?
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Like, dude, I started writing motivational quotes because I didn't know what else to fucking write.
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I'm like, hey, you know, the grass is always greener or whatever.
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This is back in like 2006 because I didn't know how to use social media to create value when you're selling fucking vitamins, which is what we sell.
00:19:05.720
Like, how do you post a value post about fucking vitamins?
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So I'm like, all right, well, let's post some motivational shit.
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And it just rolled in and rolled in and rolled in.
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When did you start your, when did this business start?
00:19:27.400
Oh, I mean, when did you start your business career?
00:19:32.020
It took you eight years of being an operator and a businessman before you decided to even open up your mouth once to the business world.
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I operated from 14, but truly from 22 until Wine Library, until Business Talk 2000, you know, probably from 98 to 2009.
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I built a business from three to $70 million in sales.
00:19:57.720
The problem right now is everybody wants to be a life coach and a motivational speaker and a mentor.
00:20:03.740
Like, it's really, listen, and by the way, I don't begrudge.
00:20:05.940
Maybe you can convince me why at 22 years old you should be my life coach and business coach.
00:20:11.800
But, like, guys, let's just call everybody out so that, and I'm calling a couple of you out not because I think I'm big shot or I want to razz.
00:20:24.480
The people that are going to believe you that you're 24 and you're their business and life coach, but the only money you've ever made was telling other people advice.
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You've never actually built a business, are the lowest common denominator of people, and they're not going to get you anywhere in the long term.
00:20:40.740
You might make a couple of fast bucks, but you're going to lose.
00:20:44.320
And meanwhile, the people that you look up to are all judging you for being completely full of shit, and you're eliminating opportunities.
00:20:55.140
You're casting yourself into a mold that you're not going to break out of for a long, long, long time.
00:21:01.020
You know, oh, back, I did that when I was a young kid, blah, blah, blah.
00:21:05.300
You think you might be deleting your fucking bullshit Instagram photos, but they're not gone forever, my man.
00:21:10.480
And so when it gets pulled up, all the dumb shit you and I did, that's gone.
00:21:16.820
You know, but like this, you guys, everybody right now, like your snaps, you know, they don't disappear.
00:21:26.080
Somebody's recording it on the other side, maybe.
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And like, it's just, you're, everybody here, us doing this right now, everybody listening, you're on the record forever.
00:21:34.740
And I'm telling you, when you're 24, you're not thinking about 40.
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And so like, I don't want people making mistakes that they're going to have to dig out of.
00:21:51.680
It's like college loans that you can't get out of.
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You're making brand loans for a short stint that are going to fuck you.
00:21:58.080
Dude, that's the thing I can't get across to people to understand, dude, is that everyone is their own brand.
00:22:06.560
Everything you post, everything you say, every fucking picture you take, every tweet you tweet, every fucking snap you snap, that is your brand.
00:22:15.480
And I actually, I'm glad you brought this up, dude, because this is like what I wanted to get at for the interview here.
00:22:21.600
Okay, so right now, for the shit that you and I have talked about and we've had discussions about and the stuff you're doing, you know, you're hitting it hard on Snap.
00:22:34.120
There's a lot of people picking up and following that, great, they're going to win.
00:22:39.120
I feel like most companies feel like they're winning on social media if they have a fucking Facebook page or Instagram account and they're just posting on it.
00:22:46.960
They're like, hey, are you active on Instagram?
00:22:52.100
That's where the business world thinks that they're winning.
00:22:55.400
The big business world that VaynerMedia plays with, Pepsi, Unilever, Toyota, and I don't know what business world you're talking about,
00:23:00.040
but the people that are, let's say, at a billion or two billion, like the biggest companies in the world, the places we play with, they don't think that.
00:23:06.320
They actually think that social media doesn't even mean anything.
00:23:11.500
The people you're talking about, let's call, I think, and jump in if I'm wrong, call it the five to $200 million companies,
00:23:22.700
Yeah, they're, I mean, like, those people have, there's a mix, right?
00:23:31.120
I think because if they're talking to you and you actually are doing well, they're like, yeah, yeah, yeah, us, too.
00:23:35.620
But I have a funny feeling if we had a brain chip in their brain, they'd be like, yeah, we don't really fuck it.
00:23:45.600
So, like, companies are slowly, agree or disagree, companies are slowly moving towards social media.
00:23:51.600
Yes, because social media is a slang term for the internet.
00:24:00.080
Oh, you mean the sixth website that every fucking person's on?
00:24:09.000
Why are you doing that kid shit on your phone over there, Gary?
00:24:11.200
Are you doing that fucking game you're playing?
00:24:11.780
Listen, by the way, by the way, by the way, the only reason I give away all my shit for free, and you know this is how I roll.
00:24:19.240
It's because I know there's only a couple of you.
00:24:23.940
I know we're going to rant, and I don't know what kind of guests you have on.
00:24:29.280
You know, Andy, there's 30 other companies that follow you that are trying to beat your ass that follow you and listen to what you say.
00:24:37.380
Well, because I don't think you're going to fucking do it.
00:24:44.600
Tyler, how many times have I said in a fucking meeting that I could give my playbook for our business away to every single one of our competitors?
00:24:52.960
Andy, the playbook was, part of the playbook, I don't want to be disrespectful, part of the playbook was written seven years ago.
00:25:01.520
The reason you do it is because you were affected by knowing that that's what affected you.
00:25:17.200
And write a great script and make a movie called Good Will Hunting, become famous, bang chicks, make lots of money, and have a great life.
00:25:27.240
Like, I mean, when are we going to understand that entrepreneurship is a skill?
00:25:32.460
This is, like, when are we going to understand that, look, now, working hard, working smart, you can get some, a lot of people listening right now are making $48,000 a year, $72,000 a year, and can probably start a business that makes $200,000 a year, and that's great.
00:25:46.900
But if you do not understand that it actually is actual talent that helps build a 10, 30, 40, what everybody needs to do on this that's listening,
00:25:56.060
and that what you and I have to do, the only thing we can really do is put ourselves in the best position to succeed to maximize our upside.
00:26:03.760
No matter how much I play basketball, if I played 16 hours a day, if I played basketball tomorrow for 16 hours a day, or when I was 18, I would be a really good player.
00:26:15.380
And so, look, the stuff that I tell people, one, I've recognized a long time ago that, like, I'm going to be successful.
00:26:26.980
I love the feeling of getting the email that I got from you saying, you changed my life.
00:26:31.160
That's intoxicating that it gets into that religious shit, right?
00:26:48.680
Nate, without giving details, because I think it's kind of private, get in here for a second.
00:26:55.740
Nate, didn't we get an email that you just forwarded me the other day that was highly
00:27:02.340
Like, don't we like that a lot more than monies?
00:27:05.400
It was one of the coolest things that I've done with you over four years.
00:27:13.160
I won't give things away, but basically, ultimately, somebody basically said that by me giving them
00:27:18.480
the first signed copy of Jab, Jab, Jab, Right Hook, it was my only copy at the time.
00:27:21.480
It was a couple months before that book came out, that a man stayed alive for two more years because of it.
00:27:30.840
Like, this is so much bigger than making a couple more bucks.
00:27:33.060
But when you play the right game, you will win.
00:27:35.300
And the reason, the thing I'm trying to ground everybody in that story, what we were just
00:27:38.940
ranting about, is, guys, if you're listening, listen.
00:27:40.840
Listen, first you have to recognize what you're good at.
00:27:43.940
If you're not honest with yourself, like, cool.
00:27:47.480
Of course, because it's the hot thing right now.
00:27:49.420
Just like being a lawyer or an architect when I was a kid or a fucking astronaut back in the old school days or a cowboy or whatever.
00:27:56.660
Like, a rapper wasn't cool in 1984, mainstream white America.
00:28:02.840
In seven years, there'll be the new profession.
00:28:06.380
But, if you're, like, I really wish I was the starting quarterback of the New York Jets.
00:28:11.760
I just realize I'm more likely to own the Jets than play for them.
00:28:15.740
If you can't play for them, you might as well own them.
00:28:16.820
Yeah, I mean, you just gotta put your, you gotta be honest with yourself.
00:28:19.680
Here's what's cool I love about that story you just told about that email.
00:28:22.840
You know, and this is what I think young entrepreneurs need to understand.
00:28:27.840
Again, Gary gave away so much value to that person that he stayed alive for an extra two years, right?
00:28:37.080
By the way, just because I want to be smart about this.
00:28:41.200
I have no interest in being douchey enough to think that that is kind of true.
00:28:44.540
But it felt incredible that somebody closest to this guy's life felt that there was some connection.
00:28:49.960
But the point is, is that you said, the thing that you said there, you said, isn't that more important than monies?
00:28:58.220
And when you focus on giving so much that you're actually making that kind of an impact with people, guess what happens?
00:29:09.820
It's people don't, dude, I post that shit on fucking Instagram.
00:29:12.740
I get 40 comments saying, dude, you're full of shit.
00:29:16.420
I'm like, bro, you are not grasping what I'm saying.
00:29:19.700
And by the way, and real quick on that, because I get that, and maybe a little bit less, because I think people are scared to say it to me now than they used to be.
00:29:27.820
And as your brand develops and things of that nature.
00:29:32.720
I just want everybody to know, whether you've been listening to my stuff for seven years or you just found out about me now and you watch a couple things, I'm just going to say it so you know it forever.
00:29:41.980
If you have similar DNA to me and similar skill sets or a version of it, this is what works.
00:29:52.860
Is as experts, and there was plenty on Twitter, all the people that, look, we know what's going on right now.
00:29:59.740
All of a sudden, everybody in social media is loud about Snapchat, right?
00:30:03.800
And now you have tons of people selling $500 e-books saying, I'm going to teach you about Snapchat.
00:30:14.580
I'm laughing because of the text I said the other day.
00:30:17.700
I said, dude, this is hilarious to watch Snapchat because now after two weeks of you doing Snapchat hard, everybody's doing the exact same shit.
00:30:25.720
His text back is like, that's what happens when I put shit in the world.
00:30:29.220
At this point, because I was right about YouTube and Twitter in the same way that you.
00:30:37.600
By the way, it's why I'm very careful to ever really go this.
00:30:41.240
By the way, since I've really re-revved my brand, right?
00:30:44.420
For the people listening, you probably know this.
00:30:49.540
So I was really quiet up until DRock came into my life.
00:30:58.060
If David didn't ping me and say, I want to make you a free video.
00:31:02.180
And if it wasn't kind of in my mind of like, maybe it's time for me to get back out there.
00:31:10.860
I didn't go crazy with Jab, Jab, Jab, Right Hook a little bit.
00:31:24.720
So now everybody's freaked out by how hard I'm pushing Snapchat.
00:31:28.360
Because I wasn't pushing content when I freaked out about Facebook three years ago.
00:31:34.300
And they don't remember me freaking out about Twitter.
00:31:44.860
Literally there are people sitting consuming everything I'm doing for free.
00:31:51.840
That they never actually used or built something with.
00:31:58.300
Dude, we just talked about this on my Thursday Thunder podcast.
00:32:02.540
Dude, if you guys listen to the fucking podcast, he just said what I said a week ago.
00:32:23.300
Following people who have never actually executed a business who sell on helping you build a business and they're just selling people for people is crazy.
00:32:33.340
Guys, if you've been, let me just, let's take a step back.
00:32:36.340
Because I'm now talking to people that have been grinding for three years and I haven't seen anything happen.
00:32:43.600
I'm going to drop it here because it's a good audience for you.
00:32:49.260
Guys, if you've been grinding for three years and we haven't moved the ball, you've got to do it differently.
00:32:55.040
Like, it's not like some other leprechaun's going to come along and teach you.
00:32:59.640
Like, there's not the next guy's 197 e-book or master.
00:33:05.520
But see, what you said earlier, entrepreneurship's a skill.
00:33:08.160
The skill of entrepreneurship is knowing, it's knowing when to change and how to change to get to your ultimate destination.
00:33:15.740
Like, for me, as we've become friendly, I pinged you very early on on my Snapchat thing because I had a feeling.
00:33:37.000
I need to break out of practice of like, go, talk.
00:33:46.000
I took a Snap, a jab, jab, jab, right hook with the one with the boxing gloves on it.
00:33:53.300
And that's what we're going to talk about today, all right?
00:34:06.700
So as an entrepreneur, you know, you're going from where you are to where you want to be.
00:34:10.900
And I think one of the key skills, and I love that you call it a skill because I hate when
00:34:14.900
people say, and I think that you've said this before, but that entrepreneurship is something
00:34:24.860
And people say, oh, no, anybody can become an entrepreneur.
00:34:30.460
Like, let me sing like, you know, meet me at the crossroads.
00:34:36.280
But like, yes, yes, anybody can start a business.
00:34:45.180
You know, and so that skill of like, it's not about planning the perfect fucking plan.
00:34:51.220
It's about going, and then when you hit the bumps, making the adjustments to get where
00:34:55.660
you want to go that gets you where you want to go.
00:34:57.280
The other thing is having, you know what the one thing that I've been fascinated by, I'm
00:35:07.480
Dude, I'm secretly, I'm secretly, I've said this a lot, so people have heard this before.
00:35:11.820
I secretly want to lose all my money and start over.
00:35:22.680
Because there's nothing worse than tasting having something and losing it.
00:35:29.760
But honestly, like, like, obviously the two kids and your wife.
00:35:34.700
But honestly, like, I like the, I love the game.
00:35:37.820
I love the humility of, like, listen, here's what I think.
00:35:40.100
If I totally fuck up with 17 key decisions and go, Rocky.
00:35:45.220
Where's that, what's that, Rocky 5 where it's, like, sad and he gets back and Adrian dies and
00:35:48.820
he's back and he's, like, kind of, like, fucked up?
00:35:54.440
6 was Rocky 6 when he's back to the beginning, right?
00:36:02.920
And it's not that great, but I'm like, yeah, like, fucking, like.
00:36:06.360
Yeah, but dude, you didn't, did you, okay, so I get what you're saying, dude.
00:36:09.500
You're like, okay, because I look back, too, and I look at the, like, dude, I talk about
00:36:14.940
They're like, bro, all I hear about is the piss-stained mattress that you slept on the back
00:36:20.800
Because when you make it, that's the romantic narrative in our heads, right?
00:36:24.460
Like, I love, you know what I love the most, though?
00:36:26.800
And so, look, the truth is, listen, it wouldn't be super convenient for me if that happened,
00:36:32.660
but I'll tell you, pivoting from, and you, you know what, Ant, I'm curious if you want
00:36:36.280
I did this, and it's a version of it, and I'm very curious how you're going to react
00:36:41.060
I pivoted from the wine world where I was the motherfucking guy.
00:36:55.660
Which is, I came out of nowhere, and I became one of the most important forces in an industry
00:37:00.880
that has been around since the first pages of the Bible.
00:37:05.260
People couldn't believe that I was creating 22 and 23-year-old people that got into wine.
00:37:10.420
I did it on YouTube when nobody knew what YouTube was.
00:37:14.360
People were like, how the hell did this happen?
00:37:17.060
And then at the height of my power, I pivoted to becoming a business talker.
00:37:24.700
And honestly, I'm weirdly already pretty, it's obvious to me, it's brewing already.
00:37:33.180
I was actually taking, actually, there's a little humility that's about to come through,
00:37:38.980
I was taking, and D-Rock will tell you this, I was taken aback by how many people move so fast
00:37:42.900
on Snapchat, I guess I, I guess, I guess I realized that people know, you know, Lewis
00:37:49.440
Howe, like, I know that people have been affected by me.
00:37:52.320
I, what's interesting is those people, you, others, you guys are big now.
00:37:56.880
And what, what that means is when I do something and those big people have been benefited from
00:38:01.580
like, if he does it like this, it's real, they do it.
00:38:04.800
Well, then there's all the other people underneath you.
00:38:06.640
So, I was real, I'm, and then, you know, like, I mean, like, a thousand people emailed
00:38:11.620
me and said the White House went on Snapchat because of me.
00:38:13.860
And as nice as I'd like that for my ego, I don't fully believe it, but I would be lying
00:38:17.120
if I didn't say, hmm, not that I'd like to believe it, forget about that, I don't give
00:38:22.480
It's like, fuck, there's clearly a lot more going on about Snapchat in the world.
00:38:26.540
And it really, and, and look, take it to DJ Khaled, which, which clearly inspired me
00:38:37.020
So, so, I'm feeling that like my, over the next two to three years, I'm going to really
00:38:44.240
Like, the, like, I'm going to be anointed for the results of what I built.
00:38:47.940
The biggest social agency, the personality that dictated.
00:38:50.740
And I already can feel myself starting to think about where do I want to go next?
00:38:55.900
Because nobody respected me when I started this agency in agency world.
00:39:05.120
Like, if you know, if you know Mad Men world, they didn't, they were like, oh, cute Twitter
00:39:11.720
And now as I punch them in their fucking mouth, they're like, hmm.
00:39:22.640
I was talking about this with Eric Hillman yesterday, my buddy I was telling you about.
00:39:30.400
If there's entrepreneurs, there's entrepreneurs and they're cut into like A, B, C, D grade.
00:39:36.340
And that's what people who are A grade entrepreneurs want.
00:39:44.300
You know, but the reality is, is I don't give a fuck about any of that shit.
00:39:46.940
I care about the next project and the next thing.
00:39:49.440
And so when you ask like what, what you're curious of what I have to say, I completely
00:39:55.900
Do you think about becoming an entity in the world outside of your world now?
00:39:59.440
Or do you think about quadrupling down on the world you're in?
00:40:05.960
And by the way, I want to make something clear.
00:40:09.120
Dude, I got a text from my business partner and I'm just going to share this.
00:40:12.340
Um, but I got a text from him a week ago and dude, we've been in business for 17 years,
00:40:21.140
He's like, and this, he goes, you know, you are just, I believe you have a gift for
00:40:29.080
And he's like, dude, if it comes time to where, you know, you need to pull apart, you know,
00:40:34.020
I'm not, you know, I don't want to hold you back.
00:40:49.780
And when I say equity, I mean, the business was built on my brand.
00:40:53.500
We thought he was going to run it and I was going to do other things.
00:40:55.480
But as the truths became true, he's like, man, you're really like doing it.
00:40:58.940
And that's what you, and that's what you dream of.
00:41:01.140
Look, you know, to like, to take my brain back a step, I just want to say the following
00:41:05.700
because I have a sense of like the fanatical base you have.
00:41:14.140
Like the stock market is on full tilt right now.
00:41:17.800
So first and foremost, a lot of you fake entrepreneurs are about to get weeded out.
00:41:21.160
But even with that horse shit, this is the greatest time ever to build businesses because
00:41:32.540
I mean, when you look at some of the businesses that were, and you know this better than I
00:41:35.540
do, and that's just the truth, even though I'm social media or whatever, the amount of
00:41:39.140
businesses that were built from zero to hero just on Instagram in the last 36 months,
00:41:44.740
The things that I believe are about to happen in the next year or two on Snapchat, the fact
00:41:52.000
that, I mean, look how much media is going on right now.
00:41:56.920
He's doing a daily, I'm fucking doing a reality show.
00:42:03.600
Do you understand how much this would have cost to pull off in 1990?
00:42:12.980
Dude, you wouldn't have gotten distribution because there was gatekeepers.
00:42:22.800
Like, what you guys have to understand, and I, okay, so we talked about this on the plane
00:42:26.540
I was talking with Tyler and Dave here about creating value.
00:42:30.780
You're listening to this show and you're like, well, I don't own a business.
00:42:33.680
I just like the show because Andy says fuck a lot.
00:42:36.340
You're listening right now and you're like, well, what's the value in creating my own brand on
00:42:45.640
You're going to be an employee your whole life.
00:42:48.300
Dude, I have some of my best friends in the world are employees of mine that fucking I
00:42:59.320
I would die for the Jets going to the Super Bowl.
00:43:04.820
Dude, so you have to think about why we're talking about building this brand.
00:43:09.080
Why should you take a brand seriously when you're just an entrepreneur or you're just
00:43:12.920
You're not going to be an entrepreneur because as the next thing, the next, next thing, all
00:43:18.000
Right now, you're on the internet, so you're quote-unquote winning.
00:43:20.540
The next, next thing is going to be how influential are you?
00:43:28.400
And you go to apply for a job, and you're with you and three other dudes, right?
00:43:32.060
And you've been lurking, but the one out of the four of you has been taking a social
00:43:35.740
serious, has influence, has content being put out that's relevant to this business.
00:43:41.420
That dude is going to be worth more money than you.
00:43:46.360
I'm going to go on a very weird tangent just for kicks and giggles because I don't think
00:43:58.780
By the way, do not edit this part where it was real.
00:44:09.720
Because of the industry that you're in, and probably because you're strikingly handsome.
00:44:15.580
By the way, though, you married way over your head.
00:44:19.640
I remember when you were pinging and pinging, and then like, one of the weird
00:44:23.880
I actually, because of the last name, saw your wife when I'm thinking, I'm like, who's
00:44:28.720
I'm like, oh, that's that dude's wife probably.
00:44:30.540
I'm like, oh, dude, he really married over his head.
00:44:32.260
You want to talk about somebody who's killing on Snapchat, dude.
00:44:35.920
So listen, a lot of your followers, because of the fitness and all that, are women.
00:44:42.280
I don't think dudes talk enough about how women have it different than guys on social.
00:44:52.440
So like, I feel for my, so for all my, like, amazing entrepreneur females that are listening
00:44:58.020
right now, I just want you to know I have massive empathy.
00:45:02.380
I have several friends, uh, uh, what's that, Matt?
00:45:06.920
I have several friends that, um, you know, are attractive girls.
00:45:10.320
I was hanging out with one of them, uh, talking business, you know, um, and she showed me her
00:45:20.960
In two fucking hours, she had more crazy ass...
00:45:25.120
And by the way, then I'm clicking, I'm like, these dudes have like wives in their pit.
00:45:30.240
And so I just want to say like, we like to spew advice.
00:45:34.840
Snapchat, people are, people, like, I've gotten a couple dick pics already.
00:45:39.060
And by the way, that shit is real fucking crazy.
00:45:42.380
Like that, by the way, that's shocking ass shit.
00:45:43.940
Not like, if I was, if I knew it was coming, I'd be fine.
00:45:47.100
Dude, I walk into the house at the end of the day, and Emily's super big on Snapchat.
00:45:50.740
And I'm like, so how many dick pics do you get today?
00:45:53.900
She's like, she's like, none, because I make sure people know that you're my husband.
00:46:03.200
And so, and so, I think that, you know, Snapchat, women, like, I have empathy that you may not want
00:46:10.460
to engage with your community as much, because if you let everybody message you,
00:46:18.540
Like, people, like, the other thing that I, I, listen, I, I want to be really honest here.
00:46:22.560
Like, it's, guys sometimes struggle with, like, taking an attractive woman serious on a business
00:46:28.820
So, Birchbox, uh, uh, Stowaway, uh, I have huge financial return.
00:46:34.760
Buddy Media, Cass Lazaro, was the equal partner to Mike Lazaro.
00:46:37.900
Like, I think we're living in, my daughter, I'm, if she, she's showing a lot of, she asked
00:46:43.640
for a YouTube channel, she's six, like, she's showing Gary Vee tendencies.
00:46:47.220
If she, if she wants to, by the way, if she wants to give all daddy's money away to Africa,
00:46:51.020
or the deer in the rainforests, or, like, you know, mushrooms, I will support that girl
00:46:57.760
But if she decides that she got struck by the DNA and she's going to be an entrepreneur,
00:47:04.440
And, and, and, and we're living through an incredible time for female and minority entrepreneurs.
00:47:13.060
It, uh, it is an old white man world, no question.
00:47:16.080
But, if you play the projections out, it's changed a lot.
00:47:20.640
It's still not great, but Snapchat, I'm just going micro on this.
00:47:25.180
Like, I just, like, I think I give a lot of advice a lot of times that it maps to, like,
00:47:29.260
I want you to know that I have the empathy that you're dealing with different things.
00:47:32.320
And you got to navigate you some, you know, and, like, in the same way that you and I
00:47:43.840
I think being an extrovert and cursing, dude, I leave four million dollars on the table a
00:47:48.820
year because they, because they won't book me to speak because I curse.
00:48:01.080
Of course, because for everything you lose, you gain in authenticity.
00:48:06.260
Like, one of the things I love, my favorite email is like, hey, man, like, literally random,
00:48:09.600
like, hey, I'm a 72-year-old Southern Christian Baptist lady.
00:48:15.100
I hate cursing, but I like when you, you know, cuss.
00:48:20.940
First of all, good cursing is a fucking art form.
00:48:23.360
Dude, I think it's fucking the greatest shit of all time.
00:48:25.080
There is people who try to curse that don't know how to curse.
00:48:40.520
And I know you've got some KPIs you want to hit.
00:48:50.880
But I think most of what I've seen from you has emphasized the content.
00:48:54.640
So the qualities, the authenticity, the relevance, that sort of thing.
00:48:57.820
Could you give people an insight, kind of a window into your creative process?
00:49:02.300
Like the writing process, the conceptual process.
00:49:07.520
I have no goddamn idea what you're going to say.
00:49:14.800
How do you come up with your shit is what he's saying.
00:49:21.040
I'm literally talking about like how you come up with the thesis of what you're going
00:49:24.440
to say, how you're going to organize your blog posts, articles, books, any of that.
00:49:29.880
So I think Gary came up with a process meaning like he has the knowledge and he has the
00:49:37.440
advice that he thinks and hears and shows up from everywhere and then he cultivates it
00:49:44.880
into a thought and then that thought is spread out to us, his team.
00:49:51.220
We do videos based off of like what he thinks and says and then from there it cultivates into
00:50:02.240
And the punchline of that is here's what happened.
00:50:05.360
D-Rock was sitting right the fuck there doing some horseshit video shit probably editing
00:50:13.920
It was online to make it fresh, keyword to make it better on YouTube and I was sitting
00:50:18.960
here probably thinking about a client product or a headache or an employee and literally my
00:50:29.800
I opened the door, I said grab your camera, I sat in the fucking glass room right here
00:50:34.320
where I taped the show and I did a fucking episode of the Ask Gary Vee show.
00:50:38.140
What he referred to and what I just referred to is this.
00:50:44.240
I'm in constant on to do it and then I've slowly but surely created spokes for the output.
00:50:51.780
So my books are written by me audioing and Stephanie Land my amazing ghost writer help
00:51:22.640
Like I can know what people think without even like like it's so cool.
00:51:25.840
I can walk by an employee here sometimes and just know that something isn't right on some
00:51:35.500
That goes into the value of why you don't buy fucking programs from dudes that are 25 years
00:51:44.220
Yeah but you weren't the beast you weren't the beast that you are now.
00:51:48.180
And let's talk about like you know early Jordan like all that stuff.
00:51:54.620
In three years I took a business from three to 27 million dollars in sales.
00:51:58.560
On shit that was never heard of called the internet.
00:52:07.000
You tell me you're 25 and you didn't cheat or do some spammy shit.
00:52:10.960
And you took something from a million or zero to a million.
00:52:15.700
If you tell me that you think you're fucking charismatic.
00:52:18.440
And you like the idea of sitting in your fucking underpants and jerking off all day.
00:52:21.900
And making a couple videos and saying I'm going to change your life.
00:52:39.280
I don't give a fuck if you're old, young, or indifferent.
00:52:40.880
My problem is fuck you if you haven't actually done something other than telling people what to do.
00:52:48.840
So I don't want you guys to forget to pimp the March 8th event.
00:52:54.540
In Crush It you say communicate with me because whoever is the best communicator wins.
00:53:00.900
How do people develop their communication skills if it's not a natural talent?
00:53:07.920
If Andy and I were forced, if the only way to communicate in the world was written form,
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If this asshole and I were fucking, if us two assholes were cavemen and we had to draw
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in fucking caves, we probably would have been eaten by a fucking dinosaur.
00:53:24.880
But because YouTube came along, I mean, you know what's crazy about me?
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That first episode of Wine Library TV, I'd never done anything.
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I wasn't in like making cool fucking videos with my homies that I wanted to be at NYU.
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So real quick to everybody listening, maybe you're not going to kill it at Instagram.
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I, my podcast, my podcast is borderline mailed in.
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So because I'm good at video and I don't want to do another, like, you know, just pot.
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And so I think finding, how to become a great communicator starts with self-awareness.
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Instead of hoping who you are, audit who you are.
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I wish I was the best looking, greatest athlete.
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I want to sit in my, I want to listen to rock music and just math it out and make a drillie.
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A, how do you know if you're good at something?
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If you're 39 and you've tried to be an entrepreneur for 17 years and you made 80 bucks, you suck.
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Dude, I'm laughing because it's so fucking true, dude.
00:55:13.400
And by the way, how you make your money matters too.
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Don't come at me and say, I made 10 million and then I found you fucking bottom fed and fucking put, like, fucking cookies on people's websites and you siphon their fucking credit cards.
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It's like, there's a way making money to, like.
00:55:26.460
And by the way, just making money is, for me, the reason I, the reason I'm so confident is because I think I'm going to win.
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Look, do I think I'm going to make the most money?
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Do I think I could be one of the people that impacted the most people and made a lot of money?
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I think that cross section of impact and revenue, I think I have a shot of being at a high level.
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And at the end of the day, what really fucking matters?
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Or what are you going to take more satisfaction when you're 75 years old?
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I swear to God, my entire game is how many people show up at my funeral.
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Because you understand, you've been the main preacher of the impact revenue message, that those things are, you know, parallel.
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And, you know, it's not selling a fucking product.
00:56:27.620
Guys, if you want to check out this episode, it's the MFCEO.com forward slash 40.
00:56:37.120
So, last thing, guys, because Gary's got to run.
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I'm sure seven to eight more for the rest of the day.
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You know, when I came up here and I'm like, yeah, dude, he had a meeting until 10 o'clock, 11 o'clock that night.
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So, the hustle that he talks about is not bullshit, guys.
00:56:56.680
Well, that's why Daily Beast, that's why this, right?
00:57:01.160
It's easy to take a snap of your computer at 11.30 at night and be like, oh, I'm still hustling.
00:57:04.700
Cool that you fucking set your alarm and woke up at one in the morning.
00:57:09.120
It's quite a bit different when you and I are having a meeting and there's three other fucking dudes waiting to have a meeting.
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Because I'm like, why are these dudes standing behind me?
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Because that's what I talk a lot about, which is the market.
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And if you want to hear more of the truth, guys, listen, you know, I came up here.
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You know, Gary, first of all, I just want to say thank you so much for entrusting me with the launch of the Ask Gary V. Book event.
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You guys asked me to put on this event in St. Louis on March 8th.
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We are going to tear your fucking eyeballs out of your head.
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If you come to the event, I promise you, I guarantee you.
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Not only will Gary and I both eat an eyeball, we will provide you with more value than you provide whatever the ticket cost is.
00:58:14.160
And if you don't think so, I'll give you your fucking money back.
00:58:23.160
A lot of people on social are already talking about road trips from Tampa.
00:58:30.460
Because I know you're buying a lot of books, which I thank you very much.
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It's like the cost of admission, like a bunch of books.
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I was thinking, like, dude, a lot of the guys hitting me up are CEOs.
00:58:43.480
You know, if you're willing to come buy 10 books, I'll get you in.
00:58:47.440
You know, no matter if we got to stand you up or whatever, we'll figure it out.
00:59:01.200
Like, dude, we're two good looking motherfuckers.
00:59:04.280
We're going to have to put, we're going to have to put, like, blinders on all the chicks.
00:59:13.120
And everybody listening, good luck to you guys.