REAL AF with Andy Frisella - Kill It Every Day, with Andy Frisella

00:00:00.000 All I do is work, work, work, never run the sidelines, I only hustle, I don't ever take

00:00:05.780 your day off, I only work, work, work, I don't mess around, kid, I only can't, can't,

00:00:11.660 what he never sees, all I do is work, all I do is work, all I do is work, all I do is

00:00:17.300 Hey guys, what's up?

00:00:18.460 I'm Andy, you're listening to the MFCEO Project Podcast.

00:00:22.980 If this is your first time listening, welcome.

00:00:25.360 Welcome, a little bit about myself, I started my first real business at the age of 19, it

00:00:32.840 was a sports nutrition retail store, I started with my business partner Chris, with $12,000

00:00:37.880 that we got from painting the stripes on parking lots.

00:00:41.280 Our first day in sales, we sold $7, our second day we sold nothing, our third day we sold

00:00:47.440 $22, it took us eight months to have a day over $200, and now here we are, 16 and a half

00:00:55.180 years later, with multiple companies that gross in excess of $100 million a year collectively.

00:01:04.660 So, the reason for the podcast, basically, I'm sick of all the bullshit out there, I'm

00:01:11.520 sick of all the fluffy, butterfly, sugar-coated, feel-good stuff, and we wanted to bring the reality

00:01:17.880 of business to you guys without the powder puff that has become so popular in today's society.

00:01:27.620 I'm not politically correct, I'm going to curse, I'm going to say fuck, I'm going to say shit,

00:01:33.300 I'm probably going to say pussy a couple times in terms of don't be, not in terms of the female genitalia.

00:01:39.200 You're going to offend several different people groups too, I'm sure.

00:01:43.220 I'm sure, I'm sure I'm going to offend some people.

00:01:45.600 But here's the reality, I'm a normal dude, all of us sitting here are normal dudes, and

00:01:50.500 all of us listening to this podcast are normal people.

00:01:55.280 I'm not going to be something I'm not, and I want to bring the ability to mentor you and

00:02:00.180 teach you and help you with the things I've struggled with, along with the guests that

00:02:04.500 we include. I'm here with my co-hosts, Ben Newman and Vaughn Kohler. What's up fellas?

00:02:10.800 What's going on? Doing good.

00:02:14.120 Guys, it's fucking hot. It is. I did cardio outside, I finally started my diet to get my

00:02:19.660 fucking fat ass back in shape. I saw your Facebook post about going up the hill. Oh my god. It was

00:02:24.420 amazing. Dude. Yeah. No, not amazing. Torture. Hardest shit ever, man. Yeah. Going up the hill,

00:02:33.260 I got about halfway up, and this hill is like 40 degree incline. It's about a mile. And I get

00:02:39.340 about halfway up, and I'm like, fuck, dude, I'm going to quit. And I stopped, I literally stopped

00:02:44.580 for about 30 seconds to catch my breath, and I looked down, and I'm like, I'm just going to go

00:02:47.480 down. It's too hot. And then I thought about Derek Weta, our athlete at First Form, who is an amputee

00:02:54.340 doing the mud run, and watched him do the mud run on crutches, and taking like three hours to do it,

00:02:58.840 where everybody else took like 40 minutes. And I'm like, dude, you are not this big of a fucking

00:03:02.840 pussy. You're going to fucking do this. And I did it. Well, you're looking, you're looking more

00:03:07.720 svelte these days. Dude, I got a long way to go. I go through that, though. I go through the up and

00:03:12.520 downs, you know, probably like everybody. Everybody gets hot on, on their work ethic, hot on, hot on

00:03:17.980 the track, whether it be in business, career, your physical, whatever it is. And then I go through

00:03:23.080 phases where I'm not as disciplined, you know. And I think that's like something that most people

00:03:27.140 don't realize is that's a normal thing for everybody. Even the most successful guys I know and

00:03:31.960 talk to will tell me the same thing. They go through phases where they're on it and then

00:03:36.700 they're off it. And most of the people I find that are successful are just very consistent in

00:03:40.600 understanding the fact that they're going to have those times where they're hot and cold

00:03:44.600 and knowing that, you know, trying to minimize the bad things when you're cold and trying to

00:03:51.100 maximize the hotness when you're hot, you know. Yeah. So I'm trying to get myself back in that hot

00:03:55.460 on the, on the physical aspect. And it's, you're in a, you're in a, it's fucking literally

00:03:59.960 hot. Like, yeah. Hot. You're in the middle of a 90 day, no, a hundred day challenge or

00:04:05.260 something, right? Yeah. So every year, he's got a swimsuit to get into. That's right. Every

00:04:09.980 year we do this thing in the summertime where we try to go a hundred days. And when I say

00:04:13.620 we, I mean my wife and then a lot of the guys here at the office, we do it together. But

00:04:18.200 uh, where we go a hundred days, no cheating or diet, no missing workout and no alcohol for

00:04:22.400 a hundred days straight. Last year I did it. I only made it like 43 days. Um, so I'm trying to

00:04:27.160 make it the full amount, but during that 43 days, I lost like 35 pounds. So is that, is that, uh,

00:04:33.360 is that a lot for you to go 43 days without alcohol? I'm actually not being funny. I'm,

00:04:38.020 I'm, I mean, normally, yeah, drink a lot, pretty normal person. Yeah. I mean, I don't know. I,

00:04:43.240 when I'm not doing that, I probably, you know, I'm good for some beers on the weekend. Yeah.

00:04:47.960 I don't know. I don't know what's normal. I mean, I, I've, I've cut down on alcohol personally,

00:04:51.940 but to completely eliminate it. I mean, I just enjoy it. I mean, I enjoy having beers. I enjoy

00:04:56.180 drinking. The one thing I don't like about it is in, yeah, what I don't like about, I love it. But

00:05:00.680 the one thing I don't like, and the bigger our business gets into more, it grows is it's not that

00:05:05.440 I, it's the, it's the two or three days after it's not that I'm hung over. I'm mentally unfocused

00:05:09.940 and I don't like that feeling, you know? And I never used to have that when I was younger, but

00:05:13.800 now that I'm, you know, getting into mid thirties and stuff and late thirties or whatever you want to

00:05:18.640 call it 36. Um, I feel like I don't recover mentally as well. I used to. What's your drink

00:05:24.380 of choice? Makers mark on the rocks. Ben, I do a Sapphire and tonic gin and tonic. Yeah.

00:05:33.260 Everybody always gets me blue label for a Christmas, you know? Cause they're like, Oh dude,

00:05:37.540 blue label. It's expensive. He'll like it. I fucking hate it. I want that makers. Yeah. I want makers,

00:05:42.320 man. 30 bucks a bottle. It's good for me. Have you been to the, uh, factory there? No,

00:05:46.900 but I heard it's awesome. It is awesome. I used to live in Louisville. Yeah. I heard it's cool.

00:05:50.860 Emily and I, Emily and I are going to do that sometime. So, but yeah. So can I mention something

00:05:56.740 real quick? It's just, it's just sitting on me is hearing you tell your story is how you chose to

00:06:02.100 give a perspective of somebody like Derek. And I think when you're going through tough times and I

00:06:07.360 mean, I've heard you say this in so many different stories is that you had a shift in perspective.

00:06:12.260 You said, because I'm facing adversity, I'm going to think about somebody who's done something tougher

00:06:16.740 than what I'm going through right now. And I was at the mud run, right? I saw Derek. We saw it.

00:06:22.060 Yeah. As soon as we're watching this, I'm like, how am I not going to finish this thing? Right.

00:06:25.920 When he's literally doing this without his press deck. And you know, what's funny about him is he

00:06:30.300 doesn't think that's a big deal. You know, he's, that's just him. He's just a competitive,

00:06:34.380 tough motherfucker. You know what I mean? And you know, that, that's why I chose the words.

00:06:40.180 I'm not that big of a pussy because I'm not going to sit here and put myself on that level

00:06:43.580 because I know, I mean, that guy's a special breed of human when it comes to being mentally

00:06:50.040 tough and physically tough. But it was definitely, I, you know, definitely getting to know him

00:06:56.900 and see what he does and all those things is it's a good, it's a good perspective to put

00:07:02.040 myself in place when it needs to be in terms of physical stuff. Because like I come from

00:07:06.760 background of athletics, we're like running and conditioning is usually punishment. So

00:07:10.880 I'm like mentally ingrained in my brain that running and doing shit like that. It's not

00:07:15.620 fucking fun for me. I fucking hate it. Yeah. I hate running. Right. It's I like lifting,

00:07:21.160 but I don't like doing the conditioning part. So, you know, breaking past that going from the

00:07:27.740 mentality of its punishment to going mentality of like accomplishing it has been somewhat of

00:07:34.040 a journey for me, you know, but I'm getting to where now when I do things that are hard,

00:07:38.340 I do like appreciate how you feel at the end. Derek's a former serviceman, right? Oh yeah.

00:07:43.860 Yeah. And that's how he lost. That's how he lost his leg. Yeah. He got shot through the knee

00:07:47.580 and then, uh, it would never like basically heal and they ended up amputating it. Um,

00:07:54.260 after the fact, not on the spot, but because it wasn't healing at his request. Yeah. He,

00:07:58.660 he chose to have it amputated. So those guys are really, really impressive. I was talking to a guy

00:08:04.960 one time, a Marine who was one of the most impressive guys I've ever met. And he said,

00:08:08.800 you know, when a Marine is happy, I said, when, and he said, when you're surrounded by the enemy,

00:08:14.220 your back is against the wall. It looks hopeless and there's no escape. That's when a Marine is happy.

00:08:19.880 I don't know, man. Everybody's got their own, their own, uh, their own things, I guess.

00:08:27.120 Well, just the point, the point in the world. Yeah. I mean, just the point he was saying,

00:08:30.800 you know, he, he wanted the challenge. He wanted the challenge. He wanted to overcome it. Yeah.

00:08:35.500 And I would agree with that. I said, you know, all the Marines that I know that I've gotten to know

00:08:39.240 personally all have a similar mentality in terms of, uh, their willingness to like take the challenge.

00:08:46.000 Dude, I don't think dude, Derek's the kind of guy, like,

00:08:48.520 I don't think you'd ever want to tell him like, dude, I don't think you do this or that

00:08:51.960 no matter what. Like, I think he would fucking do it just out of spite.

00:08:56.820 I think it's that, that mindset that the troops have, you know, when other people have this,

00:09:01.040 but the troops, it's incredible. It's that, that sacrifice to whatever it takes to just get it

00:09:05.360 done and a sacrifice to a bigger purpose. I remember a few months back, I was speaking in

00:09:09.960 Virginia beach and I had the opportunity to have dinner with one of the individuals from seal team six,

00:09:13.780 who was there on the bin Laden mission and sitting with him. He's, I mean, he's just a normal guy,

00:09:18.380 right? You wouldn't even meet him and go, Oh my gosh, that's the kind of guy who would have been

00:09:21.400 on this. I mean, he's just a normal guy having a great conversation. And I remember I said, what,

00:09:26.740 what caused you to make the choice to get into the service? He said, I was 17 years old on September

00:09:32.700 11th, the September 11th. I was 17 years old. And he said, I woke up in the morning on September the

00:09:38.160 12th. And I went to both of my parents and said, you're both signing up. I'm going to serve our

00:09:42.340 country. This will never happen on our soil again. And he was 17 years old. I mean,

00:09:47.020 the only way a 17 year old, I mean, you can even call him a boy, but I mean, a 17 year old man can

00:09:52.000 sign off because you have to be 18 is if both your parents signed and he went to his parents and he

00:09:56.340 joined the service and then committed to giving his best. I mean, the seals are the elite of the

00:10:01.020 elite seal team. Six are the baddest. I'm going to curse. Andy likes it when I occasionally curse.

00:10:06.040 Those are the baddest motherfuckers on the planet. And he's one of them. So just think about that set

00:10:12.640 starting at 17. And you know, we want to, we want to moan and complain. I can't do this. I can't do

00:10:18.840 that. Yet. I think just like Andy did today, each and every one of you, there is perspective. There's

00:10:24.000 a story. There's something that inspires you that when you feel like you can't go any further shift

00:10:29.060 to that perspective and dig down deep and keep going. Well, dude, I know for me, man, you know,

00:10:33.560 I was almost embarrassed to even share that because like it shows you how mentally out of condition I am

00:10:39.500 in a physical sense right now. Like I'm like, fuck, were you really going to fucking quit on

00:10:43.940 something as pussy as that? Like I was, I'm like, I'm like embarrassed about it. Now I'm hungry to go

00:10:49.240 out and do it over and over just to fucking do it because you broke through though. Right. So when

00:10:54.240 we, uh, when we hear stories about people like Derek or this seal team six guy that you mentioned,

00:10:59.040 we're seeing the final result. We're seeing, we're not the final, but we're seeing the result

00:11:03.640 of guys who have made specific choices with their lives. And a lot of those choices are,

00:11:09.500 you know, what they do on a day to day level, you know, how they become the people they want to be.

00:11:13.740 And I, I know Andy, we were going to talk about today's topic and might be a good time to introduce

00:11:19.080 that. Yeah. I mean the most fucking annoying thing I hear about, I get, I literally, I mean,

00:11:24.980 you know, we get thousands of emails. I mean the most annoying thing that I fucking hear on

00:11:29.780 Periscope on Instagram from people in person is I don't have fucking time. I don't have time to,

00:11:36.060 it would be nice if I could get in shape. If I had the time, it'd be nice if I could run a business.

00:11:40.780 If I had the time, you have the motherfucking time. Everybody's got the time. Okay. And if you

00:11:47.380 really don't think you have a time today, we're going to talk about how to make you have the time.

00:11:53.360 Okay. How to be effective, not how to be busy. You know, there's a fucking difference. Everybody in

00:11:59.640 this world is like, Oh, I'm so busy. And I think that like activity is equal to effectiveness,

00:12:05.920 you know, just because you keep yourself busy from 6am to 11pm running around with like your

00:12:12.040 chicken with a chicken with his fucking head cut off doesn't mean you're effective. Okay. What

00:12:16.620 that means is, is you're inefficient and you're not effective at getting the critical tasks done

00:12:21.100 that you need to get done. So what we're going to talk about today is how to get shit done period.

00:12:27.180 Hmm. You know, so what are you going to do? You're just going to break down your day.

00:12:30.540 I'm going to break down how to be effective. Okay. This, this, here's the problem. The problem

00:12:35.040 is, is that most people in society in for some reason, and I don't know what it is, they associate

00:12:42.440 activity with being busy or with being effective. They think that if they bustle and hustle, the

00:12:49.660 more hours a day, the more result they're going to produce. And it's common. You see this on

00:12:55.100 fucking Instagram all the time. You know, these, these fucking memes and these messages

00:12:59.980 about, Oh, don't ever fucking sleep. You know, I never sleep. I worked 26 hours of a 24 hour

00:13:06.020 day. You know, I worked 48 hour shifts. I do all this shit. It's all bullshit. Nobody

00:13:11.080 fucking does that unless they're snorting a pound of cocaine up their fucking nose every

00:13:14.520 fucking day. And that's it. That's the truth. Okay. You got to learn to be effective. You got

00:13:20.720 to learn to get your shit done. And the truth of the matter is, is if you become a master

00:13:24.720 of getting your shit done, you can have your shit done by nine o'clock in the fucking morning

00:13:28.900 and then your freedom, you got all this extra time to go do the shit you really want to do,

00:13:33.300 or you could do more because here's the truth. If you're concentrating all that energy on being

00:13:38.300 effective in a focused, concentrated manner, you will not have the mental energy to do that

00:13:43.700 for fucking 12 hours. It's impossible because that's what it takes to be that kind of effective.

00:13:48.280 And I don't know, dude, all the entrepreneurial buddies I know that work their balls off.

00:13:53.000 If I call them at one o'clock, they're done for the fucking day. They're ready to go fuck

00:13:56.880 off. You know why? Because they do more between fucking five o'clock in the morning and one

00:14:01.920 o'clock in the afternoon than you do in a fucking week. And that's what being effective

00:14:06.160 is. So the reality is, is the more effective you are, the more time you have. I think one

00:14:11.660 of the best examples that'll really paint a clear picture and kind of politely hit everybody

00:14:16.960 right in between the eyes for exactly what Andy's talking about comes from the book,

00:14:20.800 the four hour work week by Tim Ferriss. And Tim gives the example in the book. He says,

00:14:25.960 remember a time when you had two days to do 20 things, how long did it take you? It took

00:14:31.080 you two days. He said, if I gave you the same list, the same 20 things that had to get done

00:14:35.760 and I gave you two hours, how long would it take you to do it? The answer two hours. Why? Because

00:14:40.940 when you choose to be efficient, when you choose to lock into a mindset where I'm going to get it

00:14:46.860 done, you will find a way. And I agree with you. I mean, I know Vaughn's going to make me open up

00:14:51.620 about my disciplines and how early I wake up. But the reality is I get up as early as I do so I can

00:14:57.060 have breakfast with my kids so I can take my kids to school so I can have people look at me like,

00:15:01.380 does that dude even have a job? Yeah, I have a job. I just choose to be efficient so I can do the

00:15:06.140 things that I want to do with my time because when I work, I am working. I'm not just saying

00:15:11.200 it's going to be a 19 hour day. And I'm not just clocking in and sitting there with my fucking

00:15:14.920 coffee at Starbucks acting like I'm fucking busy and then sending out some bullshit invoice about

00:15:19.840 all these hours you worked. Dude, fuck that. You either fucking get it done or you fucking don't.

00:15:25.040 And if you're one of these people who likes to play business, like I like to say, people that play

00:15:29.520 business, you know what play business means? Play business means I fucking go into Starbucks.

00:15:33.720 I get my fucking latte. I open up my Apple. I, you know, I take my selfie and I say, oh,

00:15:40.500 getting the grind on, you know, I'm fucking playing business. No, playing business is fucking none of

00:15:46.500 those things. It's not your office. I don't even have a fucking office at this office building that

00:15:50.940 I fucking paid for. I don't have a fucking office here. You know where my office is right here on my

00:15:56.160 fucking cell phone. It's in my fucking truck. It's in my car. It's at home. It's in my bedroom when I'm

00:16:01.760 hungover. That's my office. I don't give a fuck. That's how business is about. You know what I'm

00:16:07.060 saying? That's not what being effective is about. You do these people that want to put on the fucking

00:16:11.280 the front of being successful in business. Dude, it's a fucking joke. And anybody who really

00:16:17.400 fucking accomplish anything knows exactly what I'm talking about. You know, you know what I,

00:16:22.420 you know what I love about Andy? And this is what I think all of you love about Andy is that he's just

00:16:27.340 giving it to you real. And I think a lot of people can say like, man, that is just like some serious

00:16:31.800 fire that you're bringing, but it's the truth. And I know that you care that much. Those individuals

00:16:36.540 out there who, when you hear this, you're like, you know what? That's me. We don't need you to send

00:16:40.980 an email in. We don't need you to raise your hand and tell us that it's you, but just choose to change,

00:16:46.180 choose to take your time back because it's your time and you can do something with it.

00:16:50.880 Well, and that's the thing is like people are sold on the idea. And this comes, I think,

00:16:54.660 from corporate America handing down this fucking, the old school way of business, right?

00:17:00.020 How many hours you put in this week? You know, and people are like, Oh, I put in 60 hours.

00:17:05.400 Well, that's really not the right fucking question. The right question is, and the question I asked,

00:17:10.400 what the fuck did you get done this week? Cause that's, what's going to move you forward.

00:17:14.480 Okay. So being busy from, and see a lot of people have kids and obligations, and this is where they

00:17:20.040 attack me because I don't have fucking kids. Well, number one, I don't have kids by fucking choice

00:17:24.120 because I knew what I had to do to get to where I am. So that'll be the next phase of my life.

00:17:28.940 Hopefully. Second of all, if you do have kids, there's no reason you still can't get it done.

00:17:35.040 There's millions of people out there that do that. Don't use your kids as a fucking excuse. Cause

00:17:39.060 you know, what's going to eventually happen is when you're fucking 60, you're going to say, man,

00:17:43.640 I'm fucking miserable. I'm broken. I never did the things I wanted to do because of my kids.

00:17:47.120 And how the fuck do you think that makes them feel? You're going to resent your own fucking

00:17:51.860 kids. Cause you didn't have the balls go out and do your own shit. It's bullshit. Right.

00:17:57.420 Where do you think we got this idea that it's handed down from corporate America, man?

00:18:02.420 Well, but even before that, don't you think there is something that we, we, we attribute putting

00:18:06.740 in time as working hard really deep into this because the reality is, is that if you're giving

00:18:12.080 your, your, this goes back to our podcast that went on, uh, today with Will Compton, if you're

00:18:17.880 giving people something passionate to work on and something that excites them and gets

00:18:21.960 them fucking pumped, they're not even watching the fucking hours they put in because they're

00:18:26.100 worried about accomplishing the goal. Right? So it comes down to the factory mentality. I've

00:18:33.060 got to force. I have a, I have a human element that is not a creative contributor that I have

00:18:39.400 to force to be here from the time of this time and that time for us to remain productive.

00:18:45.000 And they have to make 400 widgets per shift. Otherwise we're not going to make our money.

00:18:52.140 And, and that mentality gets then put on the office staff. All right. Who are supposed to

00:18:58.100 be creative, the heart, the lifeblood of your business. But here's the problem. You know,

00:19:02.860 when you, when you fucking lock your office staff and, and, you know, put them in terms of

00:19:08.200 hours worked, they're going to start thinking of in terms of hours work. They're not thinking

00:19:12.300 of productiveness. You know, here we have a time minimum where we have a time here that

00:19:17.420 you have to be here by in the morning, which is nine o'clock, which usually people are like

00:19:22.800 seven o'clock, but I want my guys and my, and my team to go out and get their workouts

00:19:26.920 in or whatever they want to do before they get here. That way they're not worried about

00:19:29.920 it. And yeah, and we don't have a leaving time. Some guys get their shit done. They leave

00:19:33.340 at three 30. Some guys are here till nine or 10 or even fucking midnight. Some guys spend

00:19:37.900 the fucking night on the fucking couches here. And that's the truth. But that's what

00:19:43.220 happens when you give people passionate shit to work on. They stopped looking at the hours

00:19:46.800 and they start looking at what they've accomplished. So, I mean, I think that the mentality comes

00:19:51.540 down from companies trying to put mindless shit on people and force them to fucking work,

00:19:58.120 you know, without allowing them or empowering them to be a creative part of the business.

00:20:02.760 They take the factory mentality and put it on the office, which is a terrible thing to do.

00:20:06.880 But I think that's where it comes from, from the most part. And then people get accustomed

00:20:11.020 to that, you know, because they're always getting asked, well, how many hours you work?

00:20:14.120 You know, cause like you go to the bar and drink with your buddies, you know, and they

00:20:16.680 want to brag about what they, what they did or like, Oh, I fucking worked 75 hours this

00:20:20.040 week. Why don't fucking give a shit? I like, I couldn't tell you, I bet. I couldn't tell

00:20:24.640 you the number of hours I worked in a week. And I, I, I couldn't, I couldn't years like

00:20:29.600 six, seven. I have no idea. I don't either. I know that all's I know is I get more

00:20:34.600 shit done between fucking Monday and Tuesday than most people get done in a month. And

00:20:39.460 that's what we're talking about here. We're talking about being effective because those

00:20:43.220 things that you get done that actually get done are the things that are going to drive

00:20:47.220 you forward. All right. So we're going to get into a couple of practical applications

00:20:51.560 of how to do that, of how to be effective. Okay. And it's, I'll start because I'll start

00:20:58.680 with what I do, but most people, when they think about being effective, it's like whenever

00:21:03.260 you take somebody who's completely out of shape and they think that they're going to

00:21:06.340 go out and run a fucking four miles today and they're going to eat just tuna and water

00:21:11.640 today. And then, you know, and they're going to lose all this weight that they had in a

00:21:16.160 day. And guess what happens tomorrow when they wake up, they can't fucking move. And they're

00:21:20.480 like, dude, fuck this. And they quit. So I think when it comes to being effective, most

00:21:24.700 people bite off far more than what they can chew from the beginning. And dude, being effective

00:21:30.200 and being efficient with your time is so simple. Who gets further? The guy who fucking is busy

00:21:36.040 and gets his fucking latte and goes to Starbucks and spend seven hours on Facebook and blah,

00:21:40.780 blah, blah. Or the guy who fucking makes five simple things that he has to do every single

00:21:45.840 day on a critical task list and gets them done over the course of time. And those things might

00:21:51.540 take two hours. So here's what I do. I create what's called a power list. All right. My power

00:21:56.340 list is five critical tasks, five critical tasks. And when I say critical tasks, those

00:22:02.660 five tasks may encompass different areas of life. It could be physical. It could be career

00:22:08.880 and they all mix in, but only five. All right. So they're not all five business. My list will

00:22:14.900 look like this for today. My list would be do cardio, 40 minutes of cardio, do my weight

00:22:23.200 workout, eat my six meals that are planned for me. That's, that's three of those are physical

00:22:29.060 for me today. My other two would be do the podcast and fucking call our manufacturer because

00:22:37.860 I had a question about something that we were working on a capsule product. That's it. Once

00:22:42.720 I do those things, I won the day. I won the fucking day. You know why? Because I moved forward

00:22:48.220 today. The rest of the day I got to go do whatever I want. You know what I'm doing this afternoon?

00:22:52.480 I'm going to pick up my new fucking Lamborghini. Nice. You know what I'm saying? I want to

00:22:57.580 fuck off for the rest of the day after this podcast. Cause the rest of my shit's done.

00:23:01.300 That's the reality of being effective. That's the reality of getting your shit done. When

00:23:06.560 you get it done every single day, those, those efforts and those tasks become cumulative.

00:23:11.620 Now tomorrow, those fucking three tasks, those two tasks of cardio and weights, you know, I

00:23:17.380 don't have to lift tomorrow. So it's going to be cardio. It's going to be eat my meals.

00:23:20.560 And the three other tasks are going to be probably business related. Right?

00:23:24.900 Yeah. A key word that you just used, I think is cumulative. And I think it's fair to say

00:23:29.020 that people who are compounding, it's just like compounding interest. But I think, I don't

00:23:32.160 think it's fair to say that people who are starting out are going to have more on their

00:23:35.380 list. No, that's my point. My point is don't overwhelm yourself with, with so much shit

00:23:40.100 that, you know, you're like, you know, I mean, okay, maybe it is seven things, but don't

00:23:46.760 fucking make it 70 things because those 70 things will never get done in one day. And

00:23:51.520 just because you do them, when you get to item number 27, your mental fucking state to

00:23:57.580 execute properly with the attention that needs to be applied to that task is now fucking

00:24:02.440 gone because you've already wasted it on the first 26 items. So what happens is, is that

00:24:07.680 when you try to do too much, your mental acuity gets rubbed in your enthusiasm and your passion

00:24:12.760 and your heart and all the things that make what your work fucking great, get numb down

00:24:17.400 to the point where you're producing less than quality work. Okay. So what happens when you

00:24:21.260 produce less than quality work? Guess who brings better work? Your competition or the guy trying

00:24:26.280 to get the same job as you or the guy trying to this or that, you know, not many bosses look

00:24:31.180 at an employee and say, Oh, the guy's here all the time. Dude, most good bosses at a good

00:24:37.020 company, good CEOs. They look at a guy and they say, man, that guy gets shit done. And there

00:24:42.080 is a difference. And that's the point we're trying to make here. So Vaughn's looking at me

00:24:47.680 right now. If you all could see Vaughn, cause he knows this is a topic that, uh, it gets me pretty

00:24:52.000 jacked up and fired up. And you know, Andy and I have so many similarities in this thinking. I go on

00:24:57.280 three principles a day. I break it down personal, professional, and of service to others. Many of

00:25:01.680 you know, I call this your prize fighter day. Well, and everybody, that's an important point before

00:25:05.780 you start going, everybody's got their own little system. All I'm doing is shit. I am not telling

00:25:10.480 you my system is the way I'm telling you what I do. And see that that's one of the things when

00:25:15.940 we teach this, the reason why it's called your prize fighter day is because it's about you

00:25:20.260 choosing what you want to do every single day based upon the activities that you know will create

00:25:27.240 victories. Now, Andy said it, what makes a win in the day? But if you pay attention, Andy wasn't

00:25:33.040 saying it's a win based upon a result. It's a number of sales that came through the door. It's a win

00:25:38.600 based upon the effort, the choices, the activity that he put forth in that day. So he can look

00:25:43.940 himself in the mirror at the end of the day and say, I intentionally got after it and I made the

00:25:48.600 right choices to be successful. When you operate in that vacuum, you will drive success and performance

00:25:54.500 on a level that you never knew was even possible for yourself. And not only that, the second most

00:25:59.640 popular question I get in our, in Periscopes or podcasts or email or whatever is this, how do I build

00:26:06.180 the confidence I need to be successful? Well, I'm telling you and Ben's telling you how to do that

00:26:10.760 right now. You build, I'll tell you the psychology behind it because I get so jacked up about this.

00:26:16.460 Here's the psychology. If you listen to what Andy just said with his day, all he's focused on was

00:26:21.060 that given day. The way the world has been constructed for you is to look up at the sky and

00:26:27.180 to say, you know what, I'm going to win today. How many points am I going to put up on the board?

00:26:31.200 And too many people are focused on the results rather than the work that gets the results.

00:26:35.060 So the reason why people lose confidence is because they wake up, they had a bad day yesterday,

00:26:40.000 they lost a business deal and they're still worried about it. As opposed to when you have

00:26:43.960 a mindset that Andy's talking about or what I'm talking about, it's really the same thing.

00:26:47.840 All you're worried about is the work that you can do today. So even if you made a monster sale the

00:26:52.620 day before, it no longer matters because it's your commitment with what you're going to do with the

00:26:57.080 day that you have. If you had a bad day before, that no longer matters. It's what you're going to do

00:27:01.380 it the day that you have. If you've got a big sale that's locked up for tomorrow, it doesn't matter.

00:27:06.520 It's about what you're going to do today. And if you compound your max effort in all areas of your

00:27:12.340 life, Andy just mentioned nutrition. Andy talked about personal. Andy talked about business. If you

00:27:17.800 break these things down and you compound them daily, day over day, over day, over day, I'll tell you

00:27:23.600 right now, it's impossible to not be successful.

00:27:25.780 No, it is impossible. And here's the, here's the point that I, you always say attack the process.

00:27:31.260 And when I first met you, you said that, and I, you would say that. And I was like, man,

00:27:34.900 what's he talking about? But I, but then when I, what I realized was that it's so fucking simple,

00:27:39.940 it's what I already do. And it's what all successful people do. And there's a, there's a little,

00:27:45.040 there's a little, and this is where a lot of people get hung up. There's a faith aspect to what

00:27:50.680 we're talking about. A lot of people have this thought in their head and I'm not, I'm not even

00:27:55.680 talking about religious faith. I'm just saying faith. Okay. Belief in yourself, faith. Belief

00:27:59.600 that the result will be there. If you do the work, a lot of people don't do the work. Cause

00:28:03.360 they have this thing in their head that they say, well, what man, what if I go out and I do all this

00:28:08.320 work for six months in a row and nothing happens? That's what they think. So they don't do anything.

00:28:13.480 And then 20 years from now, they're like, fuck, you know, I got fucked over by the world. No,

00:28:19.920 you fucked yourself over. But the, the, the scenario you just gave is that they gave up in

00:28:24.400 the six months. It took you 12 years before you really started making the money, but you kept

00:28:29.280 fighting for that purpose. When you give up in six months, that's what you get. You get nothing

00:28:33.500 because you quit. That's right. You continue to work and you continue to compound it, doing things

00:28:38.240 for the right reasons, serving people, believing in yourself and getting after it. If the purpose is

00:28:43.320 big enough and you got a good company that's doing good things, you will grow. Well, but I guess

00:28:48.780 what I'm trying to get at though, is that people, they have this doubt in their head. They like say,

00:28:52.740 well, if I'm going to do all the work, what if I do all this work and it doesn't work?

00:28:55.820 That's what they think. You know what I mean? And people have to realize that it doesn't ever,

00:29:01.560 ever happen ever. If you do the fucking work consistently over, that's why I say it all the

00:29:07.900 time. You know, the P the big difference between people who are successful and people that don't,

00:29:12.160 the people that are successful did the fucking work and they just did it consistently and they

00:29:16.320 did it longer. You know, it's when you say it's impossible to succeed or it's impossible to not

00:29:22.660 succeed when you do that, that's the honest to God's truth. And here's what I think where people

00:29:27.360 go in their mind. They say, oh, when you get to Andy's level and your companies are doing over

00:29:31.260 a hundred million dollars in sales, well, you don't have adversity and challenge. So you don't have to

00:29:35.100 go through what I go through. Let me be the first to tell you the bigger, the game that you want to

00:29:39.080 play in life, the bigger the adversity is, the bigger the challenge is. So Andy goes through a

00:29:44.120 challenge. If you don't think he has challenge, if there's a significant challenge or adversity

00:29:47.880 they face, what's Andy worried about? And not that he needs to be defended, but people may say he

00:29:52.700 doesn't have kids yet. But the reality is he's got 200 people that are on their team fighting,

00:29:58.680 putting food on the table for them to all work together for a common purpose. So let me tell you

00:30:03.040 what adversity is. Adversity is when something goes wrong and he's making a decision with Chris

00:30:07.080 and the team of leaders, that's going to come down on him, but he has to choose to respond.

00:30:12.000 And it's not easy every single day. He works his butt off. He goes through adversity, but he keeps

00:30:16.560 fighting. Well, and you know, Tony Robbins said something that stuck with me a long time ago.

00:30:22.240 I love Tony Robbins material. Um, but your, his quote is, and I believe I could be misquoting this a

00:30:29.540 little bit, but not by much, but your success is going to be in direct proportion to the amount of,

00:30:35.120 of, of discomfort that you can, that you can live with. So your success is going to be in direct

00:30:41.080 proportion to the amount of discomfort that you can live with. Okay. And so it's like, what that

00:30:46.520 means is that, you know, I get a lot of, you get a lot of people asking like, Oh man, I'm stressed

00:30:51.180 out. I'm freaking the fuck out. Cause I'm in business or I don't blah, blah, blah. And I'm

00:30:55.040 when's that going to stop? Well, it doesn't stop. You just get used to it. Okay. It's like getting in a

00:31:02.220 really cold fucking swimming pool. When you first get in, it's cold as shit. All right. And then you

00:31:07.300 get in a little bit more and it's still cold. And then you just jump in and you get in there.

00:31:11.780 And after 10 minutes, it's not cold anymore. It's just normal. And that's the same thing as living

00:31:16.460 with that uncertainty, living with that discomfort. All right. And you have to be able to tolerate that

00:31:22.900 or there's just no way you, there's just no way you can make it. So getting yourself acclimated to

00:31:27.660 the feelings of uncertainty and the feelings of what if, and then doing the work anyway

00:31:33.560 is the key to success. That's it. It's, it's the state of the mental breakthrough. And I believe

00:31:39.660 exactly what you're saying, making yourself uncomfortable speeds up the process of mental

00:31:43.340 toughness. And you, you have to know that it's going to be tough. You're going to be challenged.

00:31:46.900 One of my favorite stories when it comes to exactly what you're talking about, I had the opportunity to

00:31:50.780 hear the lone survivor, Marcus Luttrell speak twice. Damn. And I would love to hear that. Oh, I mean,

00:31:57.660 the two of you would get together so well, you know, you're 15 feet from the state. I mean,

00:32:02.320 this guy's as real as it gets. And I remember him talking about that. One of the first things

00:32:06.880 they do when seals train is that they may have a class that starts with 260 or 270 people. And they

00:32:13.220 are in the water doing water drills in the beach in San Diego, right? The hotel Del Coronado, where

00:32:18.660 you were recently, you know exactly what I'm talking about. Yeah. You're right. They're in that cold

00:32:23.300 water, right? Man, it is cold there too. And they leave them in the water. Literally,

00:32:27.560 you will have the trainers leave and not even say when they're coming back. And Marcus

00:32:32.300 said, there are grown men who have gone their whole lives saying, I want to be a seal. And

00:32:38.740 within 10 to 15 minutes of being in this ice cold, 50 degree water, they will get out of

00:32:43.580 the water. They'll ring the bell and they will quit. And you will have others who are peeing

00:32:47.680 on themselves to try to find warmth, hugging each other, doing whatever they can to stay in

00:32:51.940 the water. And he says, what's the most amazing thing about the people that quit is that if

00:32:56.920 you go five miles down the beach, the same beach, the same water, the same temperature,

00:33:02.020 there are children who've been playing in that water all day long. It's all in your mind.

00:33:09.520 You have to be willing to break through. If you tell yourself, if you tell yourself it's

00:33:16.800 over, guess what? It's over. And that's what I'm telling you. We just want you to hear is

00:33:21.900 that stop telling yourself that it's over. Stop telling yourself that you don't have time.

00:33:26.620 Stop telling yourself that you can't do it. Know that you have everything that it takes inside

00:33:32.120 of you to achieve the things that you want. And there's great teammates, mentors, coaches.

00:33:37.060 A lot of people said, Ben, I don't have money to hire you to be my coach. Well, then you

00:33:41.320 know what? We're giving you coaching right now. We're giving you mentoring right now.

00:33:45.240 But you have to accept it.

00:33:46.500 No, but dude, we're getting into a whole other thing here.

00:33:49.140 And I'm going to stop us real quick because I got to do a couple things and housekeeping

00:33:53.340 things before we go on. So I just obviously...

00:33:55.960 Vaughn, you dropped the topic. You got us hot here, baby.

00:33:58.420 I know. I can't believe that I was actually worried that you guys weren't going to be enthusiastic

00:34:01.880 about this topic before we started. But yeah, you've proven me wrong. But listen,

00:34:06.460 themfceo.com is the website. This specific episode can be found on themfceo.com slash p9.

00:34:16.080 Guys, connect with us on social media. Andy is at Andy Fursella for Instagram and Periscope.

00:34:23.180 He is mfceo-1 on Snapchat, Facebook, Andy Fursella. You don't do the Twitter thing, right, Andy?

00:34:32.020 No, I don't do Twitter.

00:34:32.660 Okay. And Ben is at Continued Fight for...

00:34:36.660 Periscope, Instagram, Twitter, pretty much everything.

00:34:39.700 Ben Newman for Facebook.

00:34:40.760 Ben Newman for Facebook. And I'm at Vaughn Kohler.

00:34:44.320 Before... I mean, I know you guys are probably going to want to share some other things that

00:34:47.360 are on your mind. But one of the things that I really did want to sort of regroup and restate

00:34:51.140 a little bit is that two words that you guys have both used again and again have been

00:34:55.580 consistency and cumulative, those two adjectives.

00:34:59.980 And just this whole idea of doing things every day, and that's how you don't get overwhelmed.

00:35:04.880 But Andy, I know you and I have talked about, because working on your book that's coming

00:35:08.920 out pretty soon, you have this sort of belief that when you do that kind of stuff, it begins

00:35:13.800 to create momentum.

00:35:15.240 Right.

00:35:15.340 And do you want to talk a little bit more about that?

00:35:17.120 I mean, so it's all about creating good habits, all right? And creating good momentum. You've

00:35:24.420 all heard it before, you know, oh, it takes 21 days or it takes 27 days to create a new

00:35:28.920 habit. The most successful people on earth that I've had the privilege to know or interview

00:35:34.580 or talk to all are habitually successful. And what I mean by that is that it's not a huge

00:35:44.180 effort for them to do these things that we talk about. It's just the shit that they do.

00:35:49.400 Okay. And by creating momentum and creating good habits, what you do is, is you start doing

00:35:57.160 things that are involuntary. You know, I've been doing this power list that we've been

00:36:00.660 talking about. And some days I do make the list in my head and don't write it down, but

00:36:07.200 I've been doing it for 16 years. Okay. When you start and I still have my notebook, I'll

00:36:13.560 bring it in next time from when I started. And it still has my list in there from every

00:36:17.960 fucking day. Okay. And I still use the same notebook. I just take the old pages and I

00:36:24.640 unclick the binder and I put new ones in. Same notebook I've used since we started on

00:36:28.700 day one. I still use it. Okay. But when you do this and you do it consistently enough,

00:36:33.940 and it's probably not 27 days. Okay. It's probably longer than that. But what will happen

00:36:39.520 is you'll automatically start doing it. And when you start doing some sort of effective

00:36:45.540 list on a daily basis and applying your energy to that list in a reasonable amount of time,

00:36:52.980 which is what the amount of time it truly takes to get done instead of playing business with

00:36:59.020 your latte. Okay. When you do that over and over and over again, it becomes a habit and you create

00:37:04.360 momentum and you're moving forward daily. All right. What happens when you move forward daily,

00:37:09.820 that doubt that you used to have, that you have in the beginning, well, what if I do all this work

00:37:14.220 and it doesn't work goes away. All right. And what replaces that doubt belief. Okay. And when belief

00:37:20.600 comes in and replaces that doubt, now you're dealing with something that is un-fucking stoppable.

00:37:25.700 You're dealing with a force to be fucking wrecking with in terms of success. There is not one thing

00:37:32.240 in my brain that I think that I would want to do that I don't think I can do. And it's not a matter

00:37:38.260 of, you know, when people come to me with business ideas, they say things like, well, do you think this

00:37:42.000 is work? That's the wrong fucking idea. You know what I say? You're going to make it fucking work.

00:37:47.760 All right. That's the entrepreneur mindset. That's the mindset of success. Take the path. Don't look for

00:37:53.420 the one of least resistance. Look for the one that you think you want to go down and you make it

00:37:58.120 fucking work. But the problem with most people is, is they never take the time to create the momentum

00:38:05.000 and the habits needed to have the belief that they are in control of that path. Okay. And that's

00:38:11.080 necessary part of the process. So, you know, it's all a cumulative cycle. You know, you work hard every

00:38:17.100 single day. You create momentum. You see the results. You enjoy the results. And guess what

00:38:22.520 you do? You go back and you work harder the next day. It's the same thing you were saying 10 minutes

00:38:26.500 ago. Yeah. This is how you start to build that confidence. It's how you start to eliminate the

00:38:31.120 doubt. It's how you start to create the momentum and the belief, which is the strongest part of it.

00:38:36.920 Now, I'm going to get off the, I'm going to get off here a little bit on, on the tangent.

00:38:41.500 Just a little thing about belief is that, you know, there's things about the human brain and body.

00:38:47.420 There are a lot of things that science does not understand. Okay. And one of the things that they

00:38:53.240 don't understand is how the metaphysical properties of actually believing things manifest. We're talking

00:38:59.560 about the law of attraction. Okay. But I could tell you from experience that belief, like true belief in

00:39:05.380 your heart that you're going to accomplish a goal is the number one most powerful thing you could ever

00:39:10.940 have. And most people listening are probably thinking, Oh, that sounds like some fucking

00:39:14.280 hocus pocus shit that you're not supposed to be talking about on the motherfucking CEO show.

00:39:18.860 But I'm going to tell you right now, the reason I'm talking about it is because it's fucking true.

00:39:23.200 You know, dude, I used to fucking have a picture when I used to, before I ever bought my first

00:39:30.780 Lamborghini, I had a, I had a, a file on my computer of exotic cars. Okay. And so I would go on Google

00:39:38.340 or wherever and I would snapshot screenshot photos of cars that I liked. And it was like my way of

00:39:43.520 kind of shopping for cars when I didn't have any money. So one day I asked Jason, um, who is still

00:39:50.060 with us. He's my right hand guy. He's, he's my number one dude. I say, Hey man, I want you to make

00:39:55.780 me a, um, an icon for my, my desktop, a custom icon. That's an exotic car. And I didn't tell him what

00:40:02.220 kind. I didn't tell him anything. Well, he made, um, you know, a custom, you know, I'm talking about

00:40:08.940 that looks like it's like a folder. It's like a little icon. You click on it and then a folder

00:40:11.940 opens up. Right. Well, he made one and it was a white Lamborghini. All right. So like, this is

00:40:17.400 like 10 years ago. So like four years ago when I bought my first Lamborghini, guess what color

00:40:23.600 it was? It was white. It was a white super Legera coupe, 2011 model. I got the car. I drove it for

00:40:32.380 like two months. I opened up my computer and I looked at the screen and I fucking forgot that

00:40:37.400 that was even on there. You see what I'm saying? And I'm looking at the icon and I'm like, I called

00:40:42.360 Jason in the office and this time I had, I said, dude, come look at this. I said, you're not going to

00:40:46.880 fucking believe this. Remember when you made this? Okay, dude, that, those kinds of things,

00:40:52.920 I don't know the science behind it and I don't care, but all I know is it's the fucking truth.

00:40:59.060 All right. So getting yourself in a position to believe that you're going to accomplish things,

00:41:04.120 surrounding yourself with success all the time, taking the time to create habit that is success,

00:41:12.400 all those things come together. And then all of a sudden, you know, you're doing your dream life

00:41:18.720 before you even fucking realize it. I think the thing that's so powerful is that what you're

00:41:22.600 saying has been affirmed by all sorts of different people, like from the secret people to, I mean,

00:41:29.420 in the Bible, there's a, there's a verse that says, as a man thinks, so he is. So this is like

00:41:33.780 rock solid truth, regardless of where the people are getting from. But the thing is though, is people,

00:41:37.280 people find excuses and we're talking about being effective with your time. But what I was going to

00:41:42.220 say before we went on the break for a minute is that we're getting into a little bit different of a

00:41:47.360 topic, which is people tend to try to find excuses wherever they can. And those excuses are always

00:41:56.280 intended to get them out of the work. Okay. So people are listening right now. They're like,

00:42:01.020 Oh, it sounds like hocus pocus. Or Vaughn just mentioned a Bible. I don't believe in the Bible

00:42:05.420 or whatever. People have a hard time believing before they see the result. But I guess, you know,

00:42:11.420 what I'm trying to say is, is that you have to fucking believe before you even start the work.

00:42:18.360 Otherwise you won't do the fucking work. Right. No, I, I, I'm going to challenge you. I don't

00:42:22.060 think we're off topic at all. The whole point. I think it all goes together. Right. The power list

00:42:25.980 is a daily restatement. Well, and the reason I call it a power list is not because of anything

00:42:31.660 more than it creates and gives you the fucking power to achieve your goals. So time management is

00:42:37.260 just the beginning part of it. So I keep a list just like Andy. Um, I typically call it my fire

00:42:42.560 list and the fire list literally every day on my calendar for years. It's at 9 PM every single day.

00:42:49.140 It's, it's the to-do list. And if Andy were to say, I need you to call me on August the 12th,

00:42:54.040 then I literally would go into that fire list, that to-do list for August the 12th,

00:42:57.780 you need to contact Andy and that's my to-do list. So every day when I wake up, I know exactly what I

00:43:03.580 need to do. You would be able to go in there and see everything that needs to be

00:43:06.900 leveraged to somebody on our team to help. Cause I don't do all this by myself and all of it is

00:43:12.120 detailed and organized. The organization is such a key cause it gives you an understanding of what

00:43:16.200 you need to do to get it accomplished on that day. And that for me, prize fighter day,

00:43:21.500 the critical list, it's all the same stuff. It's you becoming clear on what you need to do

00:43:25.880 in that day to be successful. And it's so basic that nobody can say, Oh, well, I'm sorry. I don't

00:43:31.440 have a mind for organization like you do, but I mean, it's very basic. It's not even being that

00:43:36.500 organized. It's writing down what you need to do. That's what I was saying a minute ago. People

00:43:39.700 fight. That's a fucking excuse, right? That's somebody finding an excuse in something. Oh,

00:43:44.560 Oh, I'm not organized. Well, you know what? I'm not fucking organized either. I don't even close

00:43:49.020 the motherfucking drawers and I get my clothes out of them. That's the truth. You know, dude,

00:43:54.220 it makes no fucking difference. We're talking about writing down a couple of things a day and

00:43:58.440 fucking doing them. Right. I think it's important to note that you're out of your five things.

00:44:03.600 Wait, who are you? What the fuck are you talking about? They were, there were things that are

00:44:07.820 progressing. Ladies and gentlemen, meet Tyler. They don't cover all the other shit that you're

00:44:11.580 doing that you have to do on a daily basis. Like your emails. No, that's right. I don't count

00:44:15.800 the basic shit. Okay. For me, when I talk about the physical, the reason I put the physical in

00:44:21.880 there is because it is not a habit for me at this time. It goes in and out of being habitual. When it

00:44:26.760 becomes a habit, I'm going to do it automatically. I move the fucker off the list and I get a critical

00:44:30.540 task replaced in there. That's actually a really good point to make, Tyler, because yeah, you're

00:44:36.080 right. I mean, there's the daily things you just know you have to do. He's the one who makes all

00:44:39.280 this happen. Let's give Tyler some credit. Yeah. So you know why he's, you know why he's coming in

00:44:46.280 with that good, good info. He's not wearing those salmon shorts today. Brain's not fogged up.

00:44:53.040 How was Vegas this weekend? No comment. Yeah. Yeah. So it was good. So, um, I'm going to,

00:44:59.080 I'm going to turn this in a little bit different direction. I'm curious guys. Cause there are a lot

00:45:02.720 of people who say that in order to help you to ensure that you're going to do your, you know,

00:45:08.420 five critical things on your list or your power list or whatever you call it. Some people suggest,

00:45:13.520 and there's some psychology behind this. There's some, some, um, surveys behind this or some research.

00:45:19.960 Some people suggest that you make your, your to-do list public. How do you feel about that?

00:45:24.280 You know, if you, if that creates the external pressure you need to succeed, I mean, I don't

00:45:31.040 think there's anything wrong with it. I don't, I don't know. I don't know. I, it kind of holds

00:45:37.160 you accountable. It does. I mean, it depends on how weak you are in that area. You know, for me right

00:45:41.460 now, personally, like I'm just, I, and as funny as it is that I'm in the fitness industry, but it just

00:45:47.420 goes to show you that when you don't practice the habits that you, you get weak in those areas. I mean,

00:45:51.700 there's times in my life where you couldn't get me to eat a fucking pizza or couldn't get me to have

00:45:55.660 a drink. And because I didn't do those things for so long, my strength went down just like it would

00:46:00.400 go down if I wasn't in the weight room. The one area of my life I've never let the strength really

00:46:04.400 go down as my business life because I, other people depend on me. So it gives the external

00:46:08.960 pressure that I need. I think external pressure is something that some people fucking need, you know,

00:46:13.040 for me making a post online about doing my work, you know, that lets people know. I don't necessarily

00:46:18.780 say, Hey guys, I'm going to fucking do this and hold me accountable. But at least people

00:46:22.900 know I'm making an effort that way. If they see me at fucking Billy G's or, you know, this

00:46:26.460 bar here locally pounding beers, they're going to be like, what the fuck, man? You know, I

00:46:29.920 mean, it makes me a little more accountable. I, you know, I, you know, I don't know. What

00:46:35.620 do you think, Ben? I think it really comes down to people's choice. I mean, for those individuals

00:46:39.500 that I coach or, you know, for those of you, you can actually get, it's called the men, your

00:46:43.840 mental toughness playbook. Everybody can get it for free at free playbook.net, but it really dives

00:46:48.120 down to you choosing the behaviors that you already know are going to make you successful.

00:46:53.180 So I don't necessarily think a survey is going to tell us what we need to do. And, you know,

00:46:57.760 the authors and speakers that do what I do when it comes to the topic of waking up in

00:47:01.720 the morning, you know, there's a lot of authors that they say, Oh, you have to wake up at 6am

00:47:05.480 to be successful. Now I think, you know, what you need to do to be successful. You know,

00:47:10.280 what time you need to wake up, you know, what's going to drive efficiency. It's you choosing

00:47:14.220 to not do it. So if you challenge yourself to wake up earlier, you challenge yourself to get

00:47:19.060 uncomfortable and do the things that you need to do to be successful. You will be successful.

00:47:23.780 But I think it's a matter of choice rather than saying, you know, you have to put it out there

00:47:27.700 to be accountable. If Andy's a guy who says for accountability, I have to put it out there. Then

00:47:32.100 I'd say, put it out there. It's about finding what works for you. That's what I'm saying.

00:47:35.780 You get up at fucking 3am. I don't get up till fucking eight, but you know what? I bet we still

00:47:40.440 get a lot of shit on both of us. And that's, that's all. Some people hear that I wake up

00:47:44.580 at three o'clock in the morning and they're like, Oh my gosh, that's crazy. You wake up

00:47:47.900 at three o'clock in the morning, but you know what? I also go to bed earlier than Andy.

00:47:51.580 Andy gets up with a mindset to hit that critical list and be efficient. So I don't care what

00:47:56.280 time you get up. Cause the reality is there's people listening to this podcast that work through

00:47:59.500 the night. That's what I'm saying. And you, you will see this. You will see people who

00:48:03.320 are like quote unquote motivational fucking gurus that try to define and nail down this

00:48:08.500 absolute. That's my point. You can't do that. No, you can't do it. Like, like what you're

00:48:11.920 saying about the putting it out there in public. That's, it depends on the person. Like there

00:48:18.020 is no fucking quote unquote way that cause I, cause I remember when I used to read that

00:48:23.360 shit and people would be like, Oh, you gotta get up at five o'clock in the morning. I've

00:48:27.140 never been a fucking five o'clock in the morning guy. It's just not me, you know, but, and

00:48:32.760 I might wake up at eight o'clock and most of you probably get up earlier than me, but

00:48:35.720 you know what? I'll bet by 10 o'clock I got more shit done than you. And that's not

00:48:39.140 being an asshole. That's just being effective. It's the amount of time. It's when you wake

00:48:42.980 up and you know, if you want more time and we can, we can go into that wake up earlier,

00:48:46.760 you can find more time. There's different efficiencies. I can go through the math on

00:48:50.040 that. It's actually pretty interesting to hear, but I think of our guy, big Ty Russ,

00:48:54.700 you know, Ty's a guy who there are times where he's going to work through the night. So

00:48:57.960 if I'm a speaker who tells you, you have to work up at 5am, I'd be telling big Ty, you

00:49:02.260 have to wake up when you're already up and working. It makes no sense. Right. So you have

00:49:05.640 to look at the parameters in which you're given for your life, whether you're working

00:49:08.960 for somebody else, working for yourself, and you have to determine what do I need to do

00:49:15.220 in this day to be successful? Well, if you feel like you're running out of time, get up

00:49:18.960 earlier. I'll give you a prime example. I don't care if you wake up at eight or nine

00:49:21.800 or six or three, wake up earlier. Yeah, that's right. And I'll give you a prime example.

00:49:26.320 You know, when Chris and I were running our retail store before we had first form and before

00:49:29.900 we had any of our other companies, it was just first form or just S2. I'm sorry. Our supplement

00:49:33.800 super stores. We, we would work the store. Okay. From, uh, eight 30 till nine o'clock at

00:49:41.260 night. You know, when all the planning and all the work and all the other shit got done

00:49:45.600 to build our other companies after nine o'clock, you see what I'm saying? Yeah. That's when

00:49:51.360 it got done. And so a lot, a lot of people here are listening, have regular jobs and they

00:49:55.500 want to become an entrepreneur. So they're asking questions like, well, where do you find the

00:49:58.920 time? Dude, you, you've, you've got to do what you've got to do to, dude, I get into

00:50:03.980 this a million for fucking seven hours straight, work your fucking job. When you're done with

00:50:08.980 your job, dedicate two or three hours at being extremely effective. And you could start your

00:50:14.720 own company while you work somewhere. I mean, it's, there's no excuse in that. There really

00:50:19.540 just comes down to no fucking excuses. You know, and we say that all the time, but that

00:50:23.560 is what it comes down to. If you really want it, you will find a way. And so what happens

00:50:27.360 is, is people come in and they say, well, you know, I'm tired whenever I get done with

00:50:33.420 work. Well, no shit. Everybody's tired when I get done with work. But how many people have

00:50:37.700 built companies when working a full-time job or two jobs or three jobs? Are you telling

00:50:41.880 me you can't run up that motherfucking hill? Like I just did this morning. I think what happens

00:50:47.160 is a lot of times people see the product and they think that it can't be that hard and they

00:50:52.880 don't realize that success is hard. They don't realize it's easier for somebody like you

00:50:57.240 or somebody like me or so. They have this story. It's internal dialogue. It's, oh, fucking

00:51:02.500 Richard Branson. Dude, I had a guy yesterday on fucking Instagram say, I, I, you're a fucking,

00:51:08.240 this exact quote, you're a fucking fraud. You know why? Because I've seen a million guys

00:51:13.120 just like you that got lucky in business and got lucky in business and then, uh, and then

00:51:21.500 turn around and act like you're going to be some sort of mentor. That's what his comment

00:51:24.500 was. And I, I fucking started to reply and then I thought about it. I'm like, you know

00:51:28.080 what? Fuck this guy. I'm just banned him because I'll dude, I'll straight up ban people. I'm

00:51:31.440 going to fuck. But I started to reply, but you know what my reply was going to be? And

00:51:35.420 what I thought about, you know what? You're right, dude. I was lucky. I was lucky to spend

00:51:39.620 all that time in the back of my store on a piss stained fucking mattress. I was lucky to

00:51:43.540 spend all that time learning how to fucking create value in myself and my business. I was lucky

00:51:48.680 to spend all that time learning how to actually help customers because without all those struggles

00:51:53.060 that I had, I wouldn't fucking be here. So you know what? You're fucking right. I am

00:51:56.700 lucky. Fuck you. Okay guys. So Andy, you talked about doing what works for you. Ben, your big

00:52:05.960 thing since I've known you, you even put them in all caps is own your success. Find the daily

00:52:11.440 habits that drive your success. So what, one of the things that I want to tease out a little

00:52:16.280 bit though, is that you guys, the assumption here is that people will actually spend a little

00:52:20.640 bit of time to figure out what works for them. So, cause I, in my opinion, the only way that

00:52:25.400 you want to figure it out, you figure it out by waking up 30 minutes earlier in a day, or

00:52:30.620 you go to bed 30 minutes later, take 30 minutes. You want to know how you figure it out? You

00:52:34.440 want an extra time. You run out of time. You don't have time to do something. Here's 30

00:52:37.200 minutes guys. Here's the math on this 30 minutes, 30 minutes a day, whether you take it in the morning

00:52:42.920 or at night times five days in a week is two and a half hours times four weeks in a month

00:52:47.300 is 10 hours. If Andy and I gave each and every single one of you listening and Vaughn and Tyler,

00:52:52.160 we said, we're giving everybody a gift. You're getting an extra day a month. It's an extra day

00:52:56.540 to be more efficient. If I gave you 10 hours right now, would you be more successful? And you know,

00:53:00.980 the answer is yes, but most people aren't willing to take the 30 minutes and do something with it.

00:53:05.000 And if you times that by 12, that is 12 days a year. That is more days than I had vacation time,

00:53:12.340 my first job out of college from Michigan state university. So it's all in how you break it down.

00:53:17.180 And most people, it's much easier to say, I don't have time than to actually look at your day,

00:53:22.440 find the time and actually go do something with it and compound to go do something with it with a

00:53:27.540 critical list day over day, over day, over day until you get what you want it. And then you set a

00:53:32.560 bigger goal and you keep fighting again and you keep surrounding yourself with guys like Andy who

00:53:37.000 motivate the hell out of you to give yourself a bigger vision to keep fighting. I like this topic.

00:53:42.180 I just, you know, I get a little fiery. Don't look, don't look at me. I dropped the mic at fuck you a minute.

00:53:45.640 Okay. Okay. So, uh, critical list, find out what works for you. What's the next? You got it. You

00:53:53.180 got another point. Anything else you guys want to add? Dude, Tyler, I'll make good on my promise

00:53:59.240 from the beginning of the fucking podcast. Don't be a fucking pussy. You know, quit telling yourself

00:54:04.340 you don't have the fucking time. Quit telling yourself that somebody else has circumstances that

00:54:09.480 are different from yours that make them super powerful. You know what you're doing? You're fucking

00:54:15.120 negating and disrespecting that person's work ethic and the price they've paid to get where they want

00:54:20.260 to go. In our business, our fitness business, supplement store, people come in and they say

00:54:24.640 this shit. Well, you know, Tyler, you'll laugh because you fucking, you already know what I'm

00:54:29.700 going to say. I was going to, I was going to chime in actually. So yeah, I do. Because everybody comes

00:54:34.240 in the store and they say this shit and it's so fucking offensive yet they don't realize how offensive

00:54:38.500 it is. They say, well, you know, I don't want to work out. I don't want to get too serious because

00:54:43.780 like, you know, I don't want to look like Arnold Schwarzenegger or anything. And I look at him

00:54:49.220 and I'm like, do you realize how disrespectful that statement is to somebody who's worked their

00:54:55.140 whole fucking life to do what it is? Their craft is. It's just, it's, it's, it's obscene.

00:55:00.720 I don't want to make too much money. It's like, it's like going in a fucking bicycle store and

00:55:04.880 buying a fucking huffy bike and saying, you know, I don't know if I want this bike because

00:55:10.800 next year I could be doing the tour de France and I'm not sure that, uh, my wife be happy with that

00:55:16.300 time off of work. I mean, it's the most arrogant, stupid fucking thing to say. So whenever you sit

00:55:21.580 there and you say, Oh, fucking Richard Branson got lucky or fucking, you know, Donald Trump got lucky

00:55:28.860 or whoever the person you pick and he got lucky or whoever, whoever you're, you are so you're,

00:55:36.480 you're being so fucking disrespectful to that person and what they sacrificed to be where they

00:55:40.820 are. And you sound like a total fucktard. That's the honest to God's truth. And don't edit that out.

00:55:46.800 Cause it's the truth. I don't, I don't edit anything. When I'm at dinner with people and they fucking tell

00:55:51.060 me, Oh dude, must be nice. Or that guy got lucky or this or that. Guess what? Guess who's never

00:55:56.280 going to dinner with me ever again? Ever. And guess who wants to, guess who I want to punch in

00:56:00.840 the fucking eye? It's the most ignorant thing you could possibly say. There's no fucking luck.

00:56:07.140 Luck is opportunity. That's all it is. Opportunity that's been executed on. That's it. That's all it

00:56:13.560 is. And to tell yourself, Oh, I don't have enough time. Or that guy's got it easier than me. Or what

00:56:19.460 if I do all this work and blah, blah, blah, blah, blah. That's you being a fucking pussy. Get over it.

00:56:25.140 Period. I'm speechless. Well, it says, I mean, it's the same thing. Like, you know, when

00:56:31.800 you see these people at the, at your stores who say, do I want to make a shirt that says

00:56:35.740 MF CEO project on the back? So don't be a fucking pussy. I'm serious, dude. It's the

00:56:42.280 pussification of this whole, whole, you guys are all looking at me like I'm crazy. Maybe

00:56:46.220 I'm sounding crazy right now. You are crazy, but I'm just saying the whole, it's going to

00:56:49.440 sell the book, the whole fucking pussification of this society of like how to find these

00:56:54.560 fucking excuses in every, like some people, like dude, if finding excuses were a fucking

00:56:58.880 business, there'd be a hundred million times more millionaires because people are looking

00:57:03.480 at every nook and cranny of fucking every opportunity to find the excuse instead of looking for the

00:57:08.900 opportunity to execute upon, which is what you fucking call luck. It's disgusting. It's,

00:57:15.680 it's sickening. That's the whole purpose of this podcast. You know, I dude, I'm just, I'm

00:57:21.980 speechless because I'm so sick of fucking hearing it. I'm so sick of seeing it. I'm sick of people

00:57:26.800 seeing comments like, Ooh, must be nice. Yeah, it was fucking nice. Not getting paid for 10

00:57:31.660 motherfucking years. That was really fucking nice. When you were out fucking getting your

00:57:36.440 job, working your career for $40,000 and telling me to get a fucking real job must be nice. You

00:57:43.780 know, dude, I'm fucking sick of that language must be nice. They got lucky. They have special

00:57:49.600 circumstances, eliminate bullshit from your mind. Get it out of there because it's not

00:57:53.960 the truth. That's your justification for not wanting to do what the fuck it takes. You

00:57:59.140 know how many times during this business career that I've been in where I wanted to blow my

00:58:03.540 fucking brains out and I'm not being fucking, I'm not being, uh, I'm being literal where I

00:58:09.040 literally thought like, dude, I do not even want to fucking live anymore. You want to talk

00:58:13.760 about hard? All you, all these people see is the glory. They see the outside of what

00:58:19.020 people fucking do. They see the fucking nice house or the vacation or the car. And they

00:58:24.300 say shit that's so fucking obscenely ignorant and disrespectful without considering the price

00:58:30.400 that's been paid. And I guess what I'm telling you in this fucking two minute long rant is dude,

00:58:37.220 you're going to have to pay the price too. If you want it, there's going to be either, you're

00:58:41.020 not going to have an easy path. You know, the, the fucking society we live in perpetuates this,

00:58:48.020 you know, the get rich quick path. You know, you see all these fucking guys on Instagram saying,

00:58:52.240 Oh, I'm going to fucking make you a millionaire in a fucking week. Buy my fucking products. Buy

00:58:57.040 my this or that. Dude, that perpetuates the problem. None of that shit works. When was the

00:59:02.160 last time you saw somebody who is a, a fucking, you know, selling a lesson or whatever, and you

00:59:12.120 see their customers fucking yachts. You don't see it. You see their yacht. Where's their customers

00:59:17.080 yachts? And dude, these people buy into this shit over and over and over again, which is all time.

00:59:23.280 They could have been using to develop the success habit via the power list, you know, and having their

00:59:29.060 own personal victories, creating momentum, creating all the things we're talking about,

00:59:32.500 but they choose to try to look for the easy route. And it's just not there. I mean, do you know

00:59:38.940 anybody who has a fucking easy success is not easy. You go to any successful person. It's not easy,

00:59:44.920 but most people won't choose it. Here's what I find to be interesting. Right. And I'm not calling

00:59:49.580 anybody out cause we can't see your hands and we can't see the nods of your heads, but I've mentioned

00:59:54.440 a couple of times since I've been on this podcast and I've mentioned it online. You can go and get

00:59:58.780 the mental toughness playbook for free free playbook.net. It is the six proven mental training

01:00:04.920 tools that have been put to the test by Superbowl champions, NCAA champions, people running a hundred

01:00:10.220 million dollar companies, literally the exact same things that I would show Andy. If I were coaching

01:00:15.440 Andy, the same principles and it's free. You put in your name, you put in your email, you can have

01:00:19.640 it for free. And it's like, how many people have actually taken advantage of it? And the cool thing

01:00:24.020 about Periscope is I had a guy recently, I was doing a Periscope. He's in Japan. And while I'm

01:00:28.740 going live, he's like, man, I checked out the playbook. It's awesome. It's really helping me.

01:00:32.600 And I'm thinking, thank you for somebody who's actually downloading it. They're doing the work.

01:00:37.260 I'm not selling you the book. I have books that I could sell you go buy them on Amazon, but I'll give

01:00:41.940 you one for free. And it's the one that'll make the most difference in your life because the

01:00:46.020 principles that I write about in the books, I've pulled them out and put them in this playbook. And then

01:00:49.860 people want to call us and they want to say, what do I need to do to be successful? It's in the book.

01:00:54.180 Dude, it's the same thing I'm sitting here saying. People think there's some fucking secret that after

01:01:01.380 we turn the microphones off here that we all talk about, we're like, hey, you know, like here's the

01:01:07.380 real secret that we're not fucking telling anybody. We don't fucking do that. There is no secret. The

01:01:12.640 secret is what we're telling you. The difference is, is that you're choosing to do or not fucking do it.

01:01:17.700 And that's it. Yeah, that's my whole point. All these exercises, Andy's critical list. I call it

01:01:23.440 a prize fighter day. It's in that playbook. Prize fighter day morning. It's in the playbook

01:01:27.440 and how many people have downloaded it. Right. So we're literally saying, go get it for free.

01:01:31.620 And it is the guide that'll help you follow through on everything that Andy said on this

01:01:35.580 podcast. And I'd be interested to see of the, you know, six, seven thousand downloads a day that

01:01:40.540 this podcast gets, how many people would actually go and download that book when we're giving it to you

01:01:45.100 for free. And it might just be the difference in your life. And I'll give you, I'll give you two

01:01:49.100 examples. I think this will resonate well, because I want everybody to choose to take action on

01:01:53.840 something today from this time together we had. I had a woman from a fortune 500 company, an executive

01:01:59.800 contact me. She wanted to become a professional speaker and a coach. We get together. I said, how

01:02:04.220 often, how many times on a daily basis do you tell people that that's what you want to do? And she said,

01:02:09.220 I never tell people about it. And I said, well, what's your expectation that you're going to drive

01:02:13.200 business if nobody knows this is what you want to do? So I said, okay, let's set a goal to start.

01:02:17.820 I said, could you five times a day, whether it's email, phone calls, five times a day, let people

01:02:22.960 know. And she goes, well, I could give it a try. Well, long story short, that woman is no longer

01:02:28.260 trying to be a speaker or coach because she couldn't do it five times a day. It's not what she wanted.

01:02:32.780 She couldn't choose it. How easy was that to build the habit from there? Then you take a kid that had

01:02:38.420 hired me to speak when he was the speaking agent at a company up in Canada where I've done a lot of

01:02:43.040 speaking. This kid's now at another company. He contacts me. Hey, I'd like to put together one

01:02:47.620 of your boot camps that you do up in Vancouver. I give him action steps. This kid is solidifying

01:02:52.460 sponsors. He's putting butts in the seats because he wants it. So you have to hit that moment. Vaughn,

01:02:58.760 you tripled in terms of your business because you wanted it. That's all Andy and I are trying to get

01:03:03.580 across here. Yes, we get excited. Yes, we get fired up. We just want you to take the strength,

01:03:08.520 the courage, the conviction, the belief you have in yourself and just choose to go do something with it.

01:03:13.040 It's really not any more complicated. It's extremely frustrating for me when people say they want

01:03:22.560 it but can't follow it up with any action. It's the most fucking irritating thing on the face of the

01:03:27.040 earth because you don't need me or Ben or Vaughn or fucking anybody, Tony Robbins or any of these dudes

01:03:36.640 who dedicate their fucking lives to helping people to give you permission, quote unquote,

01:03:43.020 to succeed. You've got to give yourself permission. You've got to say, you know what? I do want this

01:03:50.460 and I'm going to go fucking take it because the reality is, is nobody, not me, not Ben, not Vaughn,

01:03:57.920 not anybody is going to come up and give you this fucking opportunity and say, oh, here you go,

01:04:03.680 my friend. Here's an opportunity for you to finally step out of your comfort zone and become

01:04:08.520 the successful person that you want to become. You've got to decide to do it on your own and the

01:04:13.380 way you decide to do it is not through your fucking voice. It's not through your affirmations.

01:04:19.340 It's through your fucking action. It's what you do. Okay. Which is why writing down five things a day

01:04:28.980 to go fucking do becomes extremely powerful because it takes you from a shit talker to a motherfucking

01:04:38.420 doer. And when you become a motherfucking doer and that's a habit for you, guess what happens?

01:04:44.980 Anything that you want. And that's the bottom line.

01:04:51.680 And I think that's the final word. Do you want to close with any other, uh,

01:04:59.160 I heard the mic drop pretty loud. Yeah. The mic dropped on that one. Uh, yeah. Like I said,

01:05:04.720 I've been speechless multiple times this, uh, this podcast. Fuck man. I mean, how many times we got

01:05:09.640 to talk about the same shit without making somebody get up and go do something? Yeah. Tell us what your

01:05:14.280 fucking actions. Don't tell me, show me. Yeah. We're in fucking Missouri. You know what Missouri

01:05:18.920 is? Show me state. That's right. I don't give a fuck what you say. It's what you do. And that's

01:05:25.100 the, what we're, that's what the world rewards. The world does not reward affirmations. It does not

01:05:30.840 reward talk. It rewards actions. And speaking, speaking of actions, you know, the reviews that have

01:05:38.500 been flowing in, it's a very humbling to read and the difference that this is making for so many

01:05:44.020 individuals. But, you know, rather than just sending the reviews that say, Hey, it was really

01:05:48.500 good. You know, if you want that accountability, like Vaughn talked about earlier, leave a review

01:05:53.500 and do what Andy just said. What was the action step? What did you do from what we just talked

01:05:57.820 about? Yeah. What did you do? Yeah. Hashtag power list. What's your, yeah, dude, what is it?

01:06:02.940 We're cause I want to summarize this one more time. All right. Look, the purpose of, of, of

01:06:08.780 defining the effective tasks that you need to take is for you to create momentum, power,

01:06:15.220 and a habit of success. It's to create confidence. Okay. And it's to create momentum forward.

01:06:22.720 All right. Execute on items one through five. Do that every day. Doesn't matter if it takes one hour

01:06:28.920 or two hours, it shouldn't take longer than three hours to do your fucking list. You know, it really

01:06:34.140 shouldn't do those things on a daily basis. Your confidence will fucking increase because you're

01:06:39.520 winning on a day by day basis. You tell yourself, look, I physically crossed off items one through

01:06:44.180 five. I won today. I got to win. You string it off. You string enough wins together. Guess what

01:06:49.040 happens? Winning becomes a fucking habit. All right. Then no longer are you struggling to get your

01:06:54.880 five things done. Now you're just doing them. Okay. Now you're a habitual winner on a daily basis.

01:07:01.260 And if you can habitually win for 10 years in a fucking row, what do you think your life's going

01:07:06.820 to look like? It's going to be everything that you've ever wanted it to be. You know, you remove

01:07:13.680 the quote unquote, what if out of the equation? What if I do all this work? What if I, what if the

01:07:21.100 rule doesn't reward me the way it rewarded him? You make adjustments along the way to create the

01:07:27.600 result. And I think that's the biggest point that people need to walk away from is that you are in

01:07:32.860 control of your destiny when you take the actions properly on a consistent basis. And, and Vaughn,

01:07:40.320 you're a past, you, you've been a pastor, right? How many times do people say it's in God's hands

01:07:44.920 and use that as a fucking excuse not to do anything as a faith is passive. I'm serious. No,

01:07:50.340 you know, you're right. But they think that this before, and I'm not, dude, people are like,

01:07:55.300 oh, it's all in the Lord's hands. I respect that. But what, you know what, if I'm the Lord and I'm

01:08:00.060 your fucking father, I want you to go out and live the best, most productive, happiest, most

01:08:05.020 contributing life that you could possibly live. And guess who has to get out their ass to fucking do

01:08:10.360 it? You. And that's the point. Quit finding excuses in every single little thing in order for you

01:08:20.320 to not move.

01:08:23.540 You said that about 2% of the people would actually do something. And that's pretty pathetic. But the

01:08:28.040 upside of that is if, if you're out there and you actually do act, you're going to be in the elite

01:08:32.500 2% that actually, that's the beautiful, achieve something is that people think most people are

01:08:36.920 not going to do this crowded. No, it's only fucking crowded at the bottom because everybody's doing

01:08:40.300 the same shit. They're talking a little bit, they're doing a little bit of action. They're not

01:08:44.080 creating a, you know, a lifetime habit of success. They're doing it for three months at a time. It's

01:08:50.660 very, it's crowded at the bottom. The further up you get, the less people are successful because

01:08:54.740 most people quit. And then it becomes, you got momentum, you've got cashflow coming in,

01:08:58.920 you have all these good things happening and it becomes easier. It just becomes different.

01:09:04.860 And people don't see that, man. They think it's like, I mean, there's really no way to describe it

01:09:11.200 without experiencing is the problem. You know, like, like people listening are probably like,

01:09:15.660 dude, this guy is so full of shit, blah, blah, blah, blah, blah. You know, this is how it really

01:09:19.900 is. He's lost touch with how things are. No, I'm fucking telling you how it really is. I'm telling

01:09:26.000 you the shit that other people won't tell you, you know, I don't know how to explain it. You know,

01:09:32.300 I'm not the most articulate guy. I fill in beautiful words with words like fuck, you know, I don't know.

01:09:38.100 I don't know how else to do it. Well, I do think, what else can I say? I think the phrase that Ben

01:09:43.360 uses does make a lot of sense. And it's a great way, I think, to sum this all up, which is attack

01:09:48.540 the process. Exactly. Every day, do a little bit every day. When you become a master of the fucking

01:09:51.060 process, you become a master of the result. Yeah. You know, and that's what people don't get.

01:09:55.780 Quit focusing on the million dollars and start focusing on the daily task it takes to make the

01:10:01.040 million dollars. Yeah. You know, it's a, the results are a byproduct of the process. So master the

01:10:06.720 process, master the results. Am I wrong or right? Amen, brother. Is this not what you teach? It's

01:10:11.560 exact. It's exactly what I teach. It's the same thing as doing a process that drives results. It

01:10:15.400 doesn't matter. Okay. Look at it like from a fitness standpoint, look at it from a fitness

01:10:19.360 standpoint. If you eat healthy every day, if you drink the proper amounts of water, if you lift and

01:10:24.020 do cardio every single day, what's going to happen? You're going to get results. Business is the same

01:10:30.680 thing. It's the same thing. I can't tell you how many people you see, right? They go online and they

01:10:37.460 announce, I'm going to go run a marathon, right? Great. You're challenging yourself to do it. They're

01:10:41.980 going to go run a marathon. And you know what? That same individual figures out exactly what they need

01:10:47.480 to do every single day, exactly what the training runs are to go finish the marathon. And you know

01:10:52.060 what? They go, they run, they finish the marathon, and they post the pictures on Facebook.

01:10:56.040 Yet when it comes to doing the same thing in business, breaking down what it takes on a daily

01:11:02.340 basis to be successful, they say, how do you be successful? And I always look and I say, go look at an

01:11:07.400 area in your life where you've done what we're talking about. When you trained for that marathon, all you

01:11:11.340 did was attack the process every single day. So don't come to me and give me an excuse and say you don't

01:11:16.200 know what I'm talking about. If you're competing in a bodybuilding contest, you're going to follow

01:11:20.640 through on what it takes to be at your best, to strip the weight, to cut the weight, to

01:11:25.700 do the extra reps that it takes to be successful. Just take that and correlate it to your business.

01:11:31.120 Attack the process, get after it, and you will achieve. Or your career inside of a company.

01:11:35.980 It doesn't always, you know, we talk about entrepreneurship so much here that sometimes

01:11:40.000 guys get left in the cold because they're in a, like, they're inside of a model and they're like

01:11:44.280 not an entrepreneur. But dude, being successful inside of a company is having an entrepreneurial

01:11:48.540 mindset. It's doing the same things. It's coming in and attacking your job with passion

01:11:53.280 and effectiveness consistently over the course of time. And guess what happens then? Then

01:11:58.880 you create value. When you create value, you create a power within you that means that your

01:12:03.960 company cannot get rid of you. And when your company can't get rid of you, guess who gets

01:12:07.300 to write their own fucking paycheck? It's all about the same. It's all the same. It's all

01:12:12.360 the same.

01:12:12.760 Yeah. You know, definitely.

01:12:15.420 But tying this shit together is, it doesn't matter. You could tie it together and we could

01:12:19.760 talk about it for, I mean, how much, I mean, people pay to hear the same shit over and over

01:12:26.460 and over and over and over and over again because they think it's going to kick them in the ass

01:12:30.600 and get them to move. And I guess that's good for, for us when we speak. But you know, I

01:12:34.800 would for one time like to see people go out and just fucking dominate because that's what

01:12:39.040 I, this isn't about the money. This isn't about building something for us. This is about

01:12:42.980 giving back and seeing people succeed is the biggest fucking reward that I could ever get.

01:12:48.980 I just want people to go out and fucking do it.

01:12:51.500 Definitely. Well, we want you to attack the process. And frankly, it's been a process, uh,

01:12:55.880 from the first episode until now. And we'd like to think that we're getting better and better.

01:12:59.740 That's certainly what we're trying to do. And a lot of it has been because of your help.

01:13:03.780 Thank you so much for the questions that you've sent in and the feedback. Uh, if you have,

01:13:07.820 if you continue to have questions, send them to askandyatthemfceo.com. Like I said, if you want

01:13:12.980 to hear, uh, if you want to link directly to this episode, it's themfceo.com slash p9. So, uh,

01:13:21.200 so yeah, guys, we've, uh, we've covered a lot of topics or a lot of angles of this topic and hope

01:13:26.020 you put it in the practice, but Andy, why don't you, well, Ben, why don't you sign off? And then

01:13:29.620 Andy, why don't you wrap us up? Everybody pay attention to what you can do in your life. Listen to

01:13:35.000 the message from today. We get this fiery because we care. Just choose to attack the process,

01:13:39.920 identify the action steps that are going to make you successful in your life. And then you go out

01:13:44.740 and choose to follow through on those action steps because of what it means for you and the things

01:13:49.180 you want in your life. Guys, it doesn't matter where you feel like it doesn't matter if you're

01:13:56.100 sick. It doesn't matter if you're hurt. It doesn't matter if you have one leg or one arm or one fucking

01:14:00.420 eye, or it doesn't matter. What matters is, and what separates the people who fucking succeed from

01:14:07.780 the people that don't is the people who execute on a daily basis, regardless of how they feel. I

01:14:13.420 have a feel, I have a saying that I use all the time, do it anyway. All right. So that's all you

01:14:19.240 need to do. That's it. You know, we could talk about this and that and this strategy and all this

01:14:24.560 fucking shit and plan it all out for you and make this beautiful fucking plan. But if you don't go out

01:14:28.740 and fucking execute it on the days you feel great, as well as the days you feel like shit and you'd

01:14:34.000 rather die than to fucking execute, then you're never going to make it. And that's it. It's executing

01:14:39.500 when you feel good. It's executing when you feel bad. It's making a habit of execution and that's it.

01:14:45.360 So I can sit here and talk about this all day, but it's on your fucking shoulders, not mine.

01:14:51.640 So get the fuck out there and do it anyway.

01:14:58.740 all I do is work.

01:15:03.880 All I do is work

REAL AF with Andy Frisella - August 04, 2015

Kill It Every Day, with Andy Frisella - MFCEO9

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