Knowledge Is Not Power, with Andy Frisella - MFCEO49
Episode Stats
Length
1 hour and 4 minutes
Words per Minute
218.40909
Summary
In this episode of The MFCEO Project, we discuss the importance of being authentic with who you are and how it can help you become more successful in life and in business. We also talk about the benefits of being inauthentic in business and in your personal life.
Transcript
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Hey guys, what's up? This is Vaughn Kohler and you're listening to the MFCEO Project.
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Remember those public service announcements you heard when you were little? They were
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done by Bill Cosby or Big Bird? They said knowledge is power. Well, according to Andy
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Frisella, the MFCEO, knowledge is not power. That's what we talk about on today's podcast.
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Hey guys, what's up? You're listening to the MFCEO Project. I'm Andy and I am the motherfucking
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CEO. If this is your first time listening, welcome. We're going to say some bad words,
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cover your delicate ears, hide your children, hide your family, hide your Bible in that right
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pastor of disaster. There are a couple of bad words in the Bible. There are? Yeah. What
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are they? Poop? Well, in Philippians, St. Paul uses the word skubalos, which is the Greek
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equivalent of shit. Yeah. So I was right. Poop. So if you guys don't know, I'm a CEO of multiple
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companies. Vaughn is an ex-pastor, currently a writer, content provider, jack of many trades,
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and a handsome fella. Yeah. We're going to bring you the heat today. We are. What's the question
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of the day, man? Or the statement of the day? Well, I don't know, but I read a great article
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the other day about the most successful athletes these days are the most authentic. And I thought
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of you. They were drawing a distinction between Peyton Manning, who they accused of not being
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the person he portrays in the media. I don't know if that's true or not. And then on the
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opposite end of the spectrum, the person that they identified as really down to earth and
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who she was, completely unpolished, whatever, was Ronda Rousey. I don't know enough about
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her, but evidently they were saying that that's what people crave. You know, I mean, people do
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crave that, first of all. Second of all, you know, I could see where being authentic with
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who you are and being comfortable with who you are and not having to spend energy developing
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multiple personas would be beneficial to someone's athletic career because, you know, a lot of
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times you're training in front of groups. You know, when you're totally comfortable with
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who you are, you're going to train the same way whether you train by yourself. You know,
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we all get that feeling where we're training or doing something or working out and people
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are watching and we feel silly because everybody's watching. I mean, I could see where there's
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multiple angles of just being authentic and how it helps you practice sharpening your
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skills, you know, to be who it is that you are. Yeah. You know, most people are so in
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question of who they are or inauthentic, not maliciously, but just because society has beat
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them down to, you know, a point where they won't let people see who they really are to where
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they won't practice or be or do the things that they know they should do that to get
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them where they want to go. And ultimately they don't go where they want to go because
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of that. Yeah. So I think being authentic is more than just being attractive, you know,
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in terms of like developing an audience or, or having, you know, fans or whatever. I think
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it has to do. There's a lot of, of things that authenticity creates naturally that help you be successful.
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You know, for example, like if you're a guy who wants to, you know, become more successful
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and you start, you know, reading about people who are successful and talking about success
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and becoming a student of success, people are going to look at you and be like, you're
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fucking weird, man. You know, and they're going to, they're going to start judging you on
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that. And they're going to think that you've turned into somebody else when in reality, all
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you're doing is letting out who you really are. It's not that you've become someone else
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that you have always been someone else and you're letting that out. Right. But you know,
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a lot of people won't do that shit. They won't even do the minimal shit because they feel funny
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reading a self-improvement book or they feel funny going to a Tony Robbins seminar or they
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feel fun. You know what I'm saying? They feel like they're going to get criticized for even
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that. They feel like they're going to get, you know, criticized for sticking to a diet on
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Friday and Saturday night, or they're going to get criticized for working Friday and Saturday
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night instead of going out with their friends. And so they don't. And they choose the path
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that offers them the least amount of criticism. And then they end up where everybody else ends
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up. So being authentic where yourself is more than just saying, you know, like, like people
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normally think, Hey, you know, Andy's authentic because he curses and he is who he is. No, that's
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not what I'm talking about. That's not authenticity. Is that part of authenticity? Sure it is. But
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the, the, the bigger part of authenticity is being comfortable enough with yourself to do the
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things that you need to do to be where you want to be. And most people just aren't that
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comfortable to do those things. You know what I mean? Absolutely. So, you know, when
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you think about authentic, it's more than just like, I don't care what people think.
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I mean, do we all care what people think? Right. You know, I care what people think, but
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I don't care enough about what people think to stop me from doing what I know needs to
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be done for myself. Yeah, absolutely. You were talking about when you start committing
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to personal development, people are going to raise their eyebrows and they're going to, you
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know, level different accusations against you. And I think the longer I live, the more
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I realized that criticism is not necessarily a sign that you're doing something wrong.
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No, it's a sign you're doing something right. Yeah. Very often it's a sign you're doing something
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right because I think it's inherent in losers to look at people who are excelling and to
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criticize them. Oh yeah. So you're not going to pick apart an average person. Yeah. Then
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you're just being a bully. Right. Right. If you pick apart somebody who's trying to build
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something for themselves or who has built something for themselves or has some momentum going,
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then, you know, it's, oh yeah, it's okay to pick that person apart because they've got
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this other thing going. Yeah. So it's actually like a sign, you know, people feel justified
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in that kind of criticism because they feel like, well, you should be able to fucking deal
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with it because you've got money or you've got the success or you're making this progress.
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Yeah. You know, they don't pick apart their neighbor because then it's like, dude, why are you
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being such an asshole? Right. You know, which is so weird because it's like you're an asshole
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either way. Yeah. But you know, that's how people justify it. Yeah. A while ago on Instagram,
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I posted a quote by Winston Churchill that said, you have enemies. Good. It means you
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stood for something. That to me, that makes the whole thing. By the way, I still just kind
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of chuckle and roll my eyes when people email me and they still email me, but they, they will
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email me and they'll say, Hey Vaughn, what's Andy like in real life? I'm like, are you serious?
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Hey man. Like seriously, like, I mean, what do you think he is? Do you think he's like
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a gerbil in real life? Do you think he's like a soft, lucky gerbil? Let's be real, man.
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I think I toned it down a little bit on the podcast. You do. Yeah. Yeah. You know, and
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that's, that's people's nature, right? Yeah. You know why they assume that, you know why
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they assume that? Why is that? Because that's what they do. Yeah. They pretend to be
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something in public and then there's something else in private. Yeah. You know, I actually
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that's why people assume that shit. You're right. But I was really thinking about this
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and actually there is one thing that I think I could tell people that they might be surprised
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about you if they were around you. And that is that, um, people know you for talking, you
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know, like cussing and going on, bringing the fire and going on the rants. But, uh, I think
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what people don't see is the amount of sheer time that you spend just being quiet and thinking
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and, and like thinking through what you're going to say and being, you know, like reflecting.
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Here's the thing. If you're going to be loud and, and boisterous and having a strong opinion,
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you better have put some thought behind it or you're going to get beat up pretty bad.
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People don't think that they just assume that people like yourself are just constantly talking,
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you know, and some people are, some people do that. I mean, I follow, I follow some guys,
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you know, on national radio and you know, they're popular for, for being opinionated and having
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a voice. And sometimes I'm like, they're so far out there. I'm just like, dude, you're
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trying to just hear yourself fucking talk. Right. And you know, um, I try to keep myself
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in a place where if I don't have an opinion that makes sense, I'm not going to fucking just
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blurt one out. Right. You know, I think being humble enough to, to admit, you know, when you
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don't know something or when you are in a situation that you haven't educated yourself enough to
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have the right opinion or not the right opinion, but an educated opinion, you should probably
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shut the fuck up. Yeah. You know what I mean? Yeah. People are, but I mean, look at the,
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look at the internet though. That's not most people's mentality. Most people's mentality
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is to have an opinion on fucking everything. Right. You know what I mean? I've got an opinion
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on everything, even though I haven't looked at it, you know, part of being an intelligent
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person is knowing what the fuck you don't know. Right. And being okay with that. Right.
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You know, people who have an opinion on everything are usually the dumbest motherfuckers
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on the face of the earth. You know, that's the truth. And even though I'm loud and crazy
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and curse or whatever, I mean, you know, I, I, I know what point I'm trying to get across.
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It's not just like shoot from the hip type shit. Well, I just get passionate about it.
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People focus on the, on the output so much that they don't realize that you spend a lot
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of time inputting things into your brain. Well, thinking through things, reading stuff.
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Yeah. And they also assume that everything that I've learned or taught or teach, like I
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had, I mean, do I get this a lot? They're like, everything that comes out of your mouth is
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fucking gold. No, it's not. Not everything that comes out of my mouth is gold. I mean,
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some of it is, you know, but some of it's not. And the reality of, of being a human
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is, you know, you guys are seeing a highlight reel, you know? Um, like when I post videos
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on Instagram, you're seeing that 15 seconds that kicks ass, right? You know, I'm a human
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man. I, I, there's things that I don't know. There's things I don't know about and that,
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but that's what keeps me good. That's what keeps me sharp. And that's what keeps me winning
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in business because I'm willing to look at somebody else. And there's a lot of guys out
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there right now, preaching and talking who are, their egos are fucking,
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consuming them. Right. I mean, I, and, and, and I know some of these people, you know what
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I mean? I don't, I don't necessarily have that conversation with them because when, when
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somebody is in a place where their ego is consuming them, they're, it's impossible to
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get through to them. So I just shut up. Right. But I mean, there's some guys out there that
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have podcasts and have fucking eyes on them and their, their egos are just tearing them
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up. They think they're the greatest fucking thing in the world. And you know, when you think
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you're the greatest fucking thing in the world, cause it comes very fucking hard to
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learn. And, and, you know, I'm all about getting better, but I don't want to be the, I don't
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want to ever think I'm the greatest. I want to think like, Hey, the reason I'm good is
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because I know that other people are better than me and I take their fucking information
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and I go use it. Right. You know, and it becomes my information. Right. You know what
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I mean? Absolutely. And kind of going back, I mean, do I think I'm fucking good? Yeah.
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I think I'm fucking good. But even going back to that 15, 15 seconds of gold, you were
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saying that people see the 15 seconds of gold again, they don't see all the, the struggle
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and the, and the wrestling mentally and the thinking through things and, and the kind
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of the whole process that you use to kind of clear the cobwebs from your mind and to
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think clearly because they only see the, the final product. And I think people need to realize
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that, that there is a process that goes into that. There's an editing process. There's
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a, wait, are you saying like, it's a, you know, like think before you open your fucking
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mouth? Right. Exactly. I mean, exactly. You know, it's, it's basic human shit. Yeah.
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But unfortunately, um, because of the way that everybody has a voice now, you know, they
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can type some shit on Twitter, type it on Facebook, type it on Instagram or whatever. You know,
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people just don't do that. They're quick to say shit and then it's out there forever.
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And then they're also, they're quick to say things and then they won't apologize or take
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back or admit that they, what they said was wrong. Right. You know, I don't know.
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That actually reminds me. I had a seventh grade math teacher who was kind of hard on
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me because he thought I talked too much. And he'd always say, his name was Harv Johnson
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and Harv used to say, Mr. Kohler, make sure your brain is running before you throw your
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mouth in gear. I always thought that was kind of funny, but it is good advice. But you know,
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we're talking about knowledge. We're talking about having information in your head and knowing
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how to use it and knowing how to, how to apply it. That's our topic today, right?
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Yeah. I mean, let's just hit it right off the, off the fucking bat. You know, we hear
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this all the time. Knowledge is power. And the more, you know, the more you can grow and
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the more you blah, blah, blah. And all this shit. Bill Cosby's responsible for that.
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Right. Exactly. And it's putting pops. Yeah. I know. So what's funny is like all the stuff
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that's going on with Bill now and like his image now versus like what it was when we were
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kids, you know, he was like squeaky clean, man. Now he's like the old man creeper. It is.
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It's bizarre. I wonder what the truth really is. I don't know. And I don't think people
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know that. No, nobody knows the truth. I think that, I think it's a little fishy to
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me. I agree. It doesn't, I agree. It doesn't feel right. Like, you know, I don't know.
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Maybe it's because Bill Cosby was like one of the good guys growing up or something.
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I don't know. Yeah. But like, like, like when Jared got popped, Jared, the subway dude, I
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was like, yeah, that makes sense. Yeah. You know what I'm saying? Yeah. But like, but
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like fucking Bill Cosby, I'm like, I don't know, man. Bill seems like Dr. Huxkable.
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Yeah. Like he doesn't seem like that. I don't know. Yeah, I agree. But the doctor's
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got those roofies, you know, you never know. But just in case anybody is young enough that
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has absolutely no idea what we're talking about, Bill Cosby used to do, uh, well that
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and he used to do these public service announcements that he said, he said, the more, you know, the
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more, you know, fucking stars that go across the screens. And he also said when I, when
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I was little, I thought that football players had power, but now I know that knowledge is
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power and he used to talk about knowledge being power. So, and, and that's like one
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of the faults with social media now is like everybody can pretend to have this knowledge.
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Right. You know what I mean? Um, everybody likes to feel like they're very knowledgeable
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or very smart. And I get this shit all the time. You know, every, every post I make on
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Instagram or Facebook, I get somebody who disagrees or, or has this passionate argument about
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the point I'm trying to make. Right. And they, they go on and on and on and make this point.
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And yet they haven't done anything. They haven't built a business. They haven't, they haven't
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fucking been successful. They work at fucking this hourly job, flipping fucking hamburgers,
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you know, and they're 40 years old, but yet they know more about business than I fucking know
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when I've built fucking seven different companies in my lifetime. You know what I mean?
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Right. And so they let their fucking knowledge, if they were, if, if the knowledge was the power
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and they knew more than me, wouldn't they be further than where I am? Yeah. You know what
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I mean? And then they, you know, if you approach that with them, like I had with this dude the
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other day, he said something about, you know, blah, blah, blah, blah, blah. And I said, all right,
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well, how many companies have you started? None, but that's not the point. Blah, blah, blah. You know,
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well that is the fucking point. Right. Because that's not because knowledge isn't fucking power. Right.
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You could know everything you want. You could know, you could know the encyclopedia A to Z.
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You could know every shark on fucking shark week. You could know every fucking character of every
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TV show. You could know every question, trivial pursuit. But at the end of the day, unless you
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use the knowledge through executing, you're not going to get anywhere. Right. So it's not knowledge
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is power. It's the execution of knowledge is power. Right. Can I back up and just give people a
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little, I want to orient you guys just a little bit, because we've gotten a lot of questions. And so on the
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one hand, you have the guy that Andy's talking about who has, let's say they got a PhD in
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entrepreneurship from state university. They've never, they've never run a business in their
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entire life. But then the opposite, and we get this a lot, and this is why we wanted to
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talk about, I wanted to hear what Andy had to say on this, is we've got genuine, hardworking
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entrepreneurs like yourselves out there who are in the early stages of their, of their business.
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And they're like, to be honest with you, Andy, I don't know anything. I don't know. And
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they're, and they're discouraged. And who would you rather be? I'm going to tell you right
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now. Yeah. You always wouldn't be the guy who says, I don't know what the fuck I'm doing,
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but I'm doing it. Right. All right. Because there's far, those guys, that's me. That's
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fucking anybody who's out there that's built anything. Dude, people who make it, people who
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build a business, people who build success in any area. And, and, and think about this
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guys, we're talking about entrepreneur. And, and when we talk about entrepreneur on the
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show, entrepreneur is a mentality. Okay. It can be equally executed within an organization.
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All right. It comes down to the same core values. It comes down to the same things, taking
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responsibility, taking initiative, executing, you know, moving forward daily, always pursuing
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to improve, blah, blah, blah, blah, blah, blah, blah, blah. We can go on and on. But the
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point is, is that you can be an entrepreneur of yourself. So if you don't own a business,
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don't fucking tune out here. Cause we're talking about how you can improve yourself, which is
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going to bring more value, which is to bring more monetary value to you in the long run.
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But people always say, they'll say, you know, well, I know this and this and this, and I have
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my degree from here and blah. So fucking what? Right. I don't fucking give a shit. You're making
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fucking 50 fucking grand a year. And you got a PhD or entrepreneurship from fucking Harvard
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or Wharton business school. Fuck you. I don't give a shit. Your opinion means nothing to me.
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You know what I mean? Right. And the opinion of somebody who's out there doing it, who has
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gotten their ass kicked every single day, dude, theory and reality are two different fucking
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things. You know what I mean? It's easy to sit there and say, Oh, I'm going to go do this,
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this, and this, or I could go do this, this, and this if I wanted to like people that run a
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marathon. Well, I could run a marathon if I really wanted to. Well, I believe you
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probably could, but you didn't fucking do it. You know what I mean? You know why you
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didn't do it? Cause it's fucking hard. Right. You know, it irritates the living shit out
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of me. People who, who have that, like, Oh, well, if I really wanted to, I could do that.
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Well, why don't you? You know what I mean? Why haven't you just because you have a fucking
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opinion because you read a fucking book or study something on YouTube for three hours one
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night doesn't mean you're a fucking expert. Right. And you certainly aren't the expert
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somebody who's been running a fucking business for 10 or 15 or 20 fucking years, you know,
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and that's, that's the problem that we see now. You know, I see this problem with entrepreneurs
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a lot. What they do is they, they start out and they want to, they don't start. They want
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to accumulate all the knowledge upfront. Okay. And so they want to know everything and they're
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asking everything, dude, I get asked everything to that down to like, what are you, what's your
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morning routine? Dude, one of the most frequently asked questions on Periscope, what is your
00:18:31.740
morning routine? What do you do for breakfast? What motherfucker? It doesn't matter what I
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do in the morning. It doesn't matter. Why, what, why are we asking this? It doesn't fucking
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matter what I eat for breakfast or what my morning routine is. The morning routine is that
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I get up and I kick fucking ass. That's my morning routine. Okay. And that's the morning
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routine that these guys need to develop, but instead they're too worried about obtaining every
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little bit of piece of knowledge before they start that they never get started. And what they
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don't realize is the knowledge, the knowledge you need, the real knowledge is shit that you
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accumulate after you start. It's the experience. It's the going to the banks and getting your
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told no 700 times, you know, it's going to the private investors and getting told no 700 times
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or reworking your business plan a bunch of times, you know, until you figure out and you
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get somebody to invest in you. It's, it's going around calling on the same customer for three
00:19:25.940
years before he actually buys something from you. Those are the things that teach you shit.
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Those are the things that sharpen your sword. Those are the things that make a difference.
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Now what you read and you know, college, that's a theory. It's not that it's what you go out
00:19:39.500
and do and fail at. And that's the knowledge that you need to be worried about. Not your
00:19:43.380
book knowledge or whatever. Is it good to read? Yeah, it's good to read. The reason it's good
00:19:47.260
to read is because there's other people who have done things differently than you and it
00:19:50.840
can change your perspective on how to do things. But I mean, the reality of, of entrepreneurship
00:19:55.140
is not about knowledge about executions, but doing shit. It's about taking a product or
00:20:00.440
service, selling it and making a profit. Right, right. So can I geek out on you for
00:20:05.780
a second? Yeah. It sounds like what you're saying is there's two different types of knowledge.
00:20:09.700
Abstract knowledge or what we call just simply information. And what I hear you saying is the
00:20:14.660
more important knowledge, which is experiential knowledge. That's knowledge that was abstract,
00:20:18.840
but that you've learned to apply and you've left, actually lived out. And you're saying
00:20:23.140
that, that, yeah, I mean, read, read, read. That's all, that's all good. But if you never
00:20:27.120
do anything, it doesn't matter. Right. If you never learned to apply it, it doesn't matter.
00:20:31.580
That's right. So. But, but see these, these kids and these people who are, let's say not
00:20:37.000
kids, but when I say kids and young, I mean like young in the entrepreneurial life. So like
00:20:41.960
a new entrepreneurs, but I, I refer to them as kids. All right. Kids out there trying to start
00:20:48.440
a business. All right. They want to know everything up front, right? They want to know
00:20:53.480
all the shit up front. They want to know everything. And there's nothing wrong with wanting to know
00:20:57.240
that's good. But when you want to know before you ever take a step forward and that's your
00:21:03.660
limiting factor is that you don't know everything before you take a step forward, you're never
00:21:07.400
going to get anywhere. You've got to take that step forward. Even when you don't know, you
00:21:11.440
know, and that's the thing that keeps people from really doing anything outside of their
00:21:16.700
comfort zone. They're afraid to take that step until they know everything. Well, let
00:21:19.360
me tell you, man, I don't fucking know everything. I know very little, very little. You know
00:21:24.300
what I mean? Yeah. There's a lot that I don't know. So, so I mean, I would, I met so many
00:21:29.480
entrepreneurs, dude, who I would consider like not very intelligent people, not very, that
00:21:34.340
are extremely like, that's my biggest surprise amongst like getting to know other people who
00:21:40.200
are very successful is how unintelligent they really are. Like they're almost, they're
00:21:48.260
almost so ignorant and so unintelligent that it's an, it's an advantage for them because
00:21:54.120
they don't know any better. So they don't think that the consequences through and they
00:21:58.720
just go out and they do shit and it works. Right. You know what I mean? It's like, it's
00:22:03.680
like people, it's, it's getting out of your own way without knowing it. Oh, you've got
00:22:10.060
to talk about that more because I know you've talked to me about this is that there's almost
00:22:14.140
a benefit to not knowing anything. It's an ignorance. It's, it's a, and I don't say that
00:22:18.600
in a bad way. I mean it in a good way. When you don't know how hard you could fall, you're
00:22:25.740
a lot more likely to fucking go up and fly really fucking high. You know what I'm saying?
00:22:29.840
And I see tons of, of entrepreneurs like that. I meet guys who are worth hundreds of millions
00:22:35.100
of dollars and I talk to them and I'm like, you gotta be fucking kidding me. You know,
00:22:39.280
like this guy's coming to me saying, dude, I never thought about all this and that and
00:22:42.660
this and that and the things that you say. And I'm like, bro, you're like way past me.
00:22:47.080
You know what I mean? And it's not because they're smarter. It's because they went out and
00:22:52.280
they've been doing shit. And a lot of times they've been doing it longer than me, but you
00:22:55.880
know, sometimes they haven't there. I know some guys who are way more successful than
00:22:59.100
me. They're younger than me and they're not smarter than me. They just have been doing
00:23:04.020
things better than me and executing better and faster. And it doesn't come down to like
00:23:10.500
what the fucking business Bible says, you know, and people get hung up on that because I'm
00:23:15.080
a big advocate of reading, but I'm not a big advocate of reading to the point where
00:23:18.580
it stops me from going to fucking work or making my phone calls or doing my emails or
00:23:22.500
having my meetings. You know, I don't fucking read and then say, oh, well, this meeting's
00:23:26.940
got to wait until I fucking know what this book says. I mean, dude, that's that's the
00:23:30.480
wrong attitude. That's the attitude of academia, which ruins people, in my opinion, when it
00:23:35.340
comes to being entrepreneurs, people feel like they have school and college and high
00:23:40.440
school are very good at making people think that they're not qualified to do shit, which
00:23:44.520
makes people believe they're not qualified to do shit, which makes them continue to not
00:23:48.240
feel good enough to do anything right now. If you're listening to this fucking podcast, you
00:23:51.760
are good enough to do something. OK, if you're 12 years old, if you're 14 years old, if you're
00:23:56.960
44 years old, if you're 74 years old, you are good enough. You have permission. You don't
00:24:02.420
need your professor from high school or your guidance counselor or your your your old teacher
00:24:07.480
that used to tell you, oh, you're never going to be anything. Fuck those people. You don't
00:24:11.640
need them. All you need is to go do something and take a fucking product or service. Go say,
00:24:17.240
hey, Vaughn, I got this product or service. I bought it for one dollar and sell it to you
00:24:22.120
for two dollars and you do it. I mean, dude, it's simple. Right. You know, a lot of people
00:24:27.180
like to paint this this fucking crazy fantasy around being in business and successful and
00:24:32.880
all the shit. And I used to believe it, too. Like, dude, I used to look at my buddy, Todd
00:24:36.540
Beckman, who is now a business partner of mine and in different businesses outside of of
00:24:42.080
supplements. OK, we're working on some new concepts outside of fitness, which I'm really
00:24:47.640
excited about because I'm excited to do some things outside of this industry. But
00:24:51.060
good friend, good guy, successful guy. Dude, he's he's a he's 51. I'm 36. So he's 15 years
00:25:01.080
older than me. So he was successful. Is that right? Yeah. 15. That's right. So he that's
00:25:08.400
why I carry a fucking calculator with me. You know, like, dude, remember the teacher
00:25:12.620
in math class? What do you think? You're going to have a calculator at your fucking disposal
00:25:15.260
everywhere you go? Yes. Yes, I do. I do. Motherfucker, I do. Fuck your math. So, dude,
00:25:23.640
I'm serious. Tyler's over here laughing, man. They're like, you're going to need this fucking
00:25:26.580
trigonometry whenever you're blah, blah, blah. I'm like, motherfucker, I'm going to buy
00:25:30.540
something for a dollar myself or two fucking dollars. That's all I need to know. So anyway,
00:25:35.640
you got something to say? No. So. So, dude, anyway, what the fuck was I saying? You were
00:25:44.800
just saying that everything you need, you know, I mean, you can just move forward. You
00:25:48.780
don't need a fucking badge to go out and sell and start a lemonade stand or cut lawns or,
00:25:53.560
you know, wherever. I mean, you just don't need those people. And society is so good at
00:25:58.840
making people think that they're not good enough because they don't know enough. You don't you
00:26:02.400
learn as you go. Right. Dude, think about all these fucking jobs out there that people go to
00:26:08.500
school and get this bachelor's degree and all this shit. And the the prequalification of the job is
00:26:13.460
to have an MBA or a master's or whatever. Right. It used to be just four years, but that's not good
00:26:18.940
enough anymore. Now it's this other shit because everybody went and did that. Right. Right. Well,
00:26:23.760
the first day you show up, you know nothing about the job. Right. Like, you know nothing. And
00:26:29.280
they're going to what they're going to sit you down and they're going to say, all right, this is how
00:26:32.280
this is our policies. This is the project we're working on. This is how you make the coffee in
00:26:38.240
the office. This is how you turn a light. Like, dude, it starts that simple. And then you grow
00:26:42.300
every fucking jobs like that. Why do they make you have a fucking master's degree that costs you
00:26:46.440
one hundred fifty thousand dollars to do that? You know why? Because they want you. They want to know
00:26:51.400
that you can follow directions. And it's sad that it costs one hundred fifty
00:26:55.400
dollars, one hundred fifty thousand dollars in America to say, oh, I'm I'm I'm I'm a fucking
00:27:00.800
worker bee. I can follow directions. You know what I mean? Yeah. And that's not going to be the system
00:27:05.540
moving forward, man. You know, I'd rather have a million 19 year old hungry ass kids that want to
00:27:10.920
fucking kill shit than than a bunch of master's degree snobby motherfuckers that think they owed
00:27:17.500
something because they got a master's degree. Right. Fuck you guys. So two things. The funny thing is about
00:27:22.960
a degree is you could have skated along the entire time. Dude, that's what I did. Right. Dude, I
00:27:28.100
fucking cheated every class. Straight these motherfuckers in SMS in southwest Missouri state.
00:27:33.060
I fucking went to three classes a year. I took the test. Your shit is too easy. You know, I went
00:27:38.460
there. I fucking I went and took the test. I read the book and that was it. You know, right. I'm not
00:27:44.880
learning anything. You know where I learned shit in college or I went to the bar and try to pick up
00:27:48.280
chicks. That's where I learned shit. That's where I learned how to sell. That's the truth.
00:27:52.740
Okay. And I'm not in any way contradicting what you said, but I should I should mention
00:27:57.420
that I got a master. I'm going to get all these motherfuckers about their fucking how
00:28:01.300
proud they are and their piece of paper. You know what? Hey, you're you tell me if
00:28:06.700
you're better off with that fucking piece of paper or not. Would you rather have that
00:28:10.100
hundred fifty thousand dollars debt or not have it right now? Right. And that's a very
00:28:13.740
legitimate question. Question. But what I would say is I got a master's in writing from
00:28:18.240
K-State. I am infinitely a better writer after I was done and done with that than what
00:28:22.000
I did. Look, I'm not shitting on school. No, I know you're not. I know. That's why I
00:28:25.400
want you to bring it up. Here's 15 years old. You're listening to this and you're you
00:28:28.620
know, you go tell your mom, I don't need to go to school because Andy said so. No,
00:28:32.080
you're fucking wrong. What I'm telling you is, is that you're going to learn far more
00:28:36.960
about what you want to do on the job. Right. And certain jobs require you to go to
00:28:42.480
school for a certain amount of time. You're going to be a doctor. You got to go to
00:28:44.840
school. You're going to be a lawyer. You got to go to school. Right. You're going to be a
00:28:47.280
salesman. You probably don't need to go to school. You need to go get a sales
00:28:50.120
job. Right. You're going to be an entrepreneur. You need to go start a
00:28:52.800
fucking business. Right. And then don't quit your school until you know what you
00:28:56.120
want to do, which I didn't do. A lot of people like Andy, you dropped out. I didn't
00:28:59.180
drop out until I knew what I was doing for sure. Right. You know what I mean? Right.
00:29:03.160
Absolutely. But two things I really would like to hear your response to. Number one is
00:29:07.880
don't you think that there are situations in life where sometimes our strength is our
00:29:12.540
weakness? So I think the people that are thinking, man, I got to have all this knowledge
00:29:16.860
I got. I mean, they're diligent. They want to kill it. They want to do their best possible
00:29:20.300
job at doing it. But their virtue is actually working against them. So instead of just saying,
00:29:25.540
listen, just trust yourself, you know it, you got it, just move ahead. They're actually
00:29:30.240
maybe being too hard on themselves and going, dude, I need to do more. I need to go to Atlanta
00:29:34.060
on Monday. I spoke with tremendous group. Tyler went with me. 70% of the questions were
00:29:40.680
that were they not? It was it was like, you know, I want to do this, but I don't know
00:29:45.480
how I'm like, sure you fucking do. You do it every day. You know, like people were
00:29:49.800
looking for this other person to come in and say, bro, you got this. Let's fucking
00:29:54.100
go. Well, let me be that person. If you're listening to that right now, go fucking do
00:29:59.020
it. You don't need my permission. You don't need anybody's permission. But until you realize
00:30:03.920
that, let me give you the fucking permission to go out and be fucking badass. You know what
00:30:08.240
I mean? Dude, people get in their own way so much in life and it's sad. You know, I talked
00:30:14.960
to this group in Atlanta. I was about 130, 140 people who came in on their day off voluntarily
00:30:21.900
for this great company that we went and visited Mountain Motorsports in Georgia. And dude, we
00:30:27.760
were talking to the staff, extremely talented, extremely smart. I mean, dude, extremely good
00:30:33.400
people. I mean, some of the nicest people I've had the pleasure of meeting. I would say
00:30:39.120
75% of the questions were about how to get out of your own way in one way or the other.
00:30:43.280
You know, I probably repeated myself. How many times I repeat myself, dude, in that
00:30:47.420
question? It was a lot. I mean, you know what I mean? One way or the other. Yeah. It's
00:30:51.260
like, look, and I think everybody's coming full circle. Right. I'm not saying that to
00:30:54.740
be mean. I'm just saying like, Hey, even good people who doing well, who are smart, intelligent,
00:31:00.020
they still have these doubts, you know, and those doubts are put in us because the system
00:31:04.420
that we grow up in wants us to believe that we need to fucking go through all this other
00:31:08.540
process to become quote unquote qualified. Right. Look, man, everybody feels unqualified.
00:31:13.940
Everybody feels like a fraud deep down in their heart. That's part of the process of
00:31:18.080
growing up. You know, if you don't think I have days where I feel like I'm fucking faking
00:31:21.880
it, you're wrong. I do feel like that. We all feel like that. Dude, if you want to read
00:31:26.160
a cool book on that, read Jen Sincero's How to Be a Badass. Great book on this subject.
00:31:31.580
Exactly. Dude, by the way, I'd love to have her on the podcast. If you listen, come on
00:31:35.660
the podcast and be more. I've reached out to her. Hey, and Jen, be more regular on your
00:31:40.960
Instagram. You're an author, your bestselling author. You got to be, keep your Instagram
00:31:44.460
up to date. Yeah. Yeah. No, she's great. Um, so people struggle with paralysis by analysis.
00:31:49.680
No, it's not that it's, it's a feeling of, of being inadequate. It's a feeling of not being
00:31:54.900
qualified. It's not, it's not just paralysis by analysis. Some people struggle with that,
00:31:59.840
but ultimately where does, where is the root of that? The root of that is I'm not good
00:32:04.460
enough. Right. Right. And I got to arm myself with all these different weapons. You know,
00:32:09.600
when you go to battle, dude, you don't, you don't take every fucking weapon that you could
00:32:14.120
possibly can in the battle and like strap yourself down with 400 pounds of equipment. Dude, you
00:32:18.980
become, you become rigid. You can't move. You can't. And guess what happens? You get fucking
00:32:23.080
killed. You know, when you go to battle, dude, you take the weapon that you're best with and
00:32:27.560
you use a motherfucker and business is no different. You know, you stay light, you stay
00:32:32.240
fluid, you stay with what you're good at and you go fucking do it. You know what I
00:32:36.160
mean? Absolutely. And I, I never thought about that analogy until I just made it up right
00:32:39.820
now, but it's very, it's very good. Yeah. You know, like dude, if you, if you strap
00:32:44.020
down an M 16 or fucking M four and then a rocket launcher and then grenades and then a
00:32:51.320
million rounds of ammunition, you wouldn't be able to move. And that's the same thing with
00:32:55.320
business. You, you strap down all this shit on top of your brain and you, you're, you
00:33:00.100
just don't fucking move. You know what I mean? And you become one of these armchair
00:33:03.960
quarterbacks that's on Instagram telling somebody who, who fucking runs a hundred
00:33:08.440
and something million dollar business, how to do fucking business. Right. In between,
00:33:12.840
you know, yelling at your mom for her fucking meatloaf. Right. Motherfucker. I do think we
00:33:16.720
live in a, what I would call the culture of experts where we're always told that there's
00:33:20.440
a certain strata of society that knows exactly what they're talking about. And if you want to
00:33:25.280
speak up, you have to be one of those experts. And I was explaining to a guy like two or three
00:33:30.080
years ago, my struggle, because I, you know, I love writing. I love, I love speaking. I love,
00:33:34.480
I love the whole communication process, the influence process. And I was just telling him,
00:33:38.420
man, I just don't feel like I'm as equipped and qualified as these other guys that are out
00:33:43.620
there. And I'll never forget what he said. He said, Vaughn, there's no expert fairy. There's no,
00:33:48.880
there's no, there's no fairy that comes along and dubs you. You are now an expert. He says,
00:33:53.580
I guarantee, I guarantee that where you're at right now, you know, more than most people. But
00:33:59.300
he said, the other thing is who cares if you don't, because you're not coming to the whole,
00:34:04.040
you know, public market or public square. You're not coming saying, I know everything you're saying,
00:34:08.540
man, I really love this topic. And if I can help you know more about this topic, that's what I want
00:34:13.260
to do. Not only that, if you speak from experience, nobody can take that away from you. Yeah. So if
00:34:17.260
you're speaking from your experience on writing millions and millions and millions of words and
00:34:21.480
you say, Hey, this is how I write. This is what I found. Blah, blah, blah, blah, blah. Dude,
00:34:25.060
nobody could take away from that because it's your fucking experience. Right. You know what I mean?
00:34:28.580
So the problem in business, dude, look, I was just, this is actually pretty funny. I was just
00:34:34.320
following a, a thread on Instagram about everybody knows I love cars about the new Lamborghini SV,
00:34:40.520
which I, which I, I bought one. I had one of the first coupes here delivered in the United States.
00:34:44.660
I sold it because the seats were just terrible. And I ordered the, I ordered the fucking ready
00:34:50.420
seats and I should've got the comfort seats. All right. So I sold it and I've got another
00:34:54.240
one coming. But the point is road track wrote a negative review about this car and the car
00:35:00.360
is like record setting. It was fastest car around Nürburgring in Germany. Uh, naturally
00:35:05.840
aspirated. There's a lot of shit about this car. Basically it's fucking awesome. And I've driven
00:35:10.260
the car, own the car. It is fucking awesome. Okay. And I've driven a lot of shit. I have
00:35:14.600
a lot of shit. I've owned a lot of shit. I'm telling you from my experience, this car
00:35:19.140
is bad-ass. I'm looking at the, at the post and there's like all these dudes who like driving
00:35:23.760
fucking Hondas, that cars, that cars, um, you know, that car is overweight and it's this
00:35:30.160
and that and blah, blah, blah, blah, blah. And there's, you know, there's no, that car
00:35:33.600
is a piece of junk for how much it costs. Blah, blah, blah. And I'm like, motherfucker,
00:35:37.260
you ever drove one? You ever owned one? You know what I mean? Right. And it's, that's
00:35:40.980
my point. Right. Like dude, nobody could take your experience away. You could, you can
00:35:44.940
go through life two ways. You can be one of these people who talks about real shit that
00:35:48.980
you've done. And the only way you could talk about the real shit that you've done is by
00:35:52.940
doing shit. Or you could be one of these fuckers that everybody laughs at. Like we're talking
00:35:56.400
about right now who drives a fucking Hyundai, lives in their miles basement and talk shit
00:36:00.740
on everything and thinks they're an expert. Dude, I'm a motherfucker. If you're listening
00:36:03.600
to this and you think you're an expert on shit, look around you and look at your life
00:36:07.360
and look at like where you're at in life and be honest with yourself and then ask yourself
00:36:11.640
if you could talk shit about stuff. Yeah. You know what I'm saying? That's a great point.
00:36:15.780
You know what I mean? Like people, people, Oh yeah, but I read, I don't give a fuck what
00:36:19.520
you read and nobody does. Nobody else does either. Right. We care about what you did. That's
00:36:24.460
what the world cares about. Right. You know? And that's a good point. That's when we talk
00:36:27.640
about this knowledge is power. You know, nobody, nobody, how, how many degrees Mark Cuban
00:36:34.140
have? That's a good question. I don't think he did. He go to college. Well, I'm just saying
00:36:39.000
what's the answer. You don't know, right? I don't know. All right. Do you give a fuck
00:36:42.580
how many degrees? No, exactly. No, exactly not. No. Uh, so it sounds like there's this
00:36:46.960
healthy balance. I don't know how many degrees he has either. I mean, I fucking don't know.
00:36:50.460
But the point is, is no one cares. Right. Because the motherfucker drives around on a 300 foot
00:36:55.140
yacht through Miami and runs on the court like a madman and everybody loves to do. Right.
00:37:00.200
Right. So, I mean, it sounds like there's this healthy balance. You're saying definitely give
00:37:03.720
yourself permission to, to act, to move, to get stuff done, to even, even consider that you might
00:37:10.400
be an expert, but also have the humility to know that you have to speak within your experience and
00:37:14.940
you have to, you have to operate from that, that perspective. Yeah. Have an opinion, say things,
00:37:19.120
but always leave it open. You know, if you're not that experienced, leave it open for other people
00:37:23.300
that are right. You know what I mean? Right. Okay. So I have to run this by you. So the other day I
00:37:27.240
read a book and one of the things the book said was that there's all sorts of studies out there
00:37:30.800
that actually say that when it comes to, you know, these talking heads on, uh, on TV and stuff,
00:37:36.120
these prognosticators who are, you know, going to say the future of politics or the future of,
00:37:41.100
of economics, Tommy Loren. Yeah. Yeah. People like that. I'm talking about Tommy Loren. I don't
00:37:46.120
think I do. Tammy, Tommy Loren. I don't know who that is. Dude. You know who that is, Tyler? That
00:37:50.800
like super conservative chick that like just rips everybody. No, I have no clue. I have no idea who
00:37:56.320
that is. She's awesome. I know Marissa Loren. She's awesome. No, no, no. I don't know her name
00:37:59.460
exactly. It's Tommy something Lauren or I know Ralph Lauren. No, I don't know. I might be saying
00:38:04.520
it wrong, but dude, she, she makes the, she has this like little conservative opinion show
00:38:08.780
and like, she's like young and like, she's good looking. Yeah. Like dude, her opinion is
00:38:12.940
fucking nails. I'm like, man, I have no idea who that is, but here's the, here's the point.
00:38:17.500
The point of the, of the studies is that you have all these experts who are constantly being
00:38:21.860
asked on TV and radio. Well, I just brought that up cause I think she's hot. Oh good. And like,
00:38:25.900
that's important and relevant. Like, like, like my kind of woman you asked me at the time. Like
00:38:30.660
dude, she like her and Emily, those are my kind of women. We'll, we'll post a very politically
00:38:36.140
sensitive to mention your wife in that sentence, but well to lump her as the kind of women that
00:38:41.940
you like. I, I, that's important. Oh, that's what I'm saying. Well, that's why I'm married
00:38:45.300
to her. Yeah, yeah, yeah. I get it. But so we'll post a picture of whoever this girl is
00:38:49.240
and we'll post a picture of Emily probably. I want to get her, I want to get her on the show,
00:38:52.660
but I want Emily on the show too with her. That's a good idea. Well, I'll figure out
00:38:55.760
who that is. Try to make a love connection. I'm a dirty dog. Okay. Okay. So I'm a dirty
00:39:02.920
dog. Emily, I'm going to come home and I heard your podcast today. I didn't, I didn't think
00:39:07.580
that was that funny. Yeah. You think you're really funny. I am funny. My, my wife does not
00:39:13.660
have a lot of celebrity crushes, but she has one and I just, are you trying to make a love
00:39:17.380
connection for your wife too? No, not, not with this guy. I have some thoughts. I think I'm
00:39:21.800
not going to say who it is, but this is someone that she absolutely adores and he's very popular.
00:39:26.860
And I just, I told you, I told her, I said, don't get your hopes up because I'm, I'm pretty
00:39:31.000
sure he's gay, but I'm not going to tell you who it is. If you say him that, if you say
00:39:35.160
my name, I'm going to kick the ball. I'm not going to say it. It's funny that you thought
00:39:38.320
of that. His name is Tyler. He's good with a camera with long lenses. I'm not going to say
00:39:41.960
who it is. And you guys, Tyler knows how to handle those long lenses. Yeah, exactly. So
00:39:46.660
anyway, back to my point. My point was, is that there's all these studies that have
00:39:49.900
been done that these so-called experts in business and politics and whatever that are,
00:39:53.840
that are, you know, asked on TV shows and radio shows to predict the future. The studies
00:40:00.100
are, is that sometimes when you're an expert, you're actually the worst person to ask about
00:40:04.960
that because you're so, they have what's called the curse of knowledge, which is you're so loaded
00:40:09.300
up with your own set of facts and perspective that you really don't see the big picture.
00:40:14.240
So my question is, I can see the same thing being true of, of business. Like in some ways
00:40:22.380
being an expert in business could be a liability in some ways. No, no, no, no. Here's what it
00:40:28.020
is. Okay. Drop some science. I will. All right. The business expertise is so rapidly changing in
00:40:36.900
the time that we're in that it's impossible to be an expert unless you're one of these people
00:40:42.120
who's consuming all the new shit all the time and implementing it in your own business,
00:40:46.860
which most people aren't. Gary V. I would say Gary V is a business expert. You know what I mean?
00:40:52.340
He is on top of the new trends. He's implementing the new trends and he's, he's, he's not focused
00:40:57.940
on what today is. He's focused on what's next. You know what I mean? We do the same thing here
00:41:02.860
in my companies. All right. And a lot of the reason we do the same thing are here in my
00:41:07.320
companies because I'm friends with Gary and we connect on these things. Okay. Um, but
00:41:11.280
business experts. Okay. The term, I would say business expert is almost, is almost impossible
00:41:21.880
to define right now because what you think you're an expert at today will not be successful tomorrow
00:41:28.840
because things are changing so fast. So I think for you to be a quote unquote business expert,
00:41:33.760
you've got to be somebody who is, is open to learning and open to opinions and open to new
00:41:40.380
things and open to executing new things. And most importantly, as we've talked about
00:41:44.260
open to failing new things. Okay. And to say, Oh, I'm an expert in real estate. Well, if you
00:41:50.720
were an expert in real estate in 1983, you're not a fucking expert in real estate in 2016.
00:41:56.100
That's a great, if you're an expert in real estate in 2009, you're not an expert in real
00:42:00.340
estate in 2016. And realtors are usually, I mean, no offense to you guys who are realtors
00:42:05.760
listening, but you motherfuckers need to learn how to market, you know, taking a picture with
00:42:09.520
you holding a fucking phone on your business car or on a park bench. I mean, what the fuck?
00:42:14.700
Right. You know, that's not what this is about. And dude, you know, what's funny is in all areas.
00:42:20.640
And we talked about this on Monday too, in all areas, there's so much opportunity to be great
00:42:26.660
and better than anybody else right now, because people are in 10 years ago time in developing their
00:42:33.960
brand and developing their image and developing their marketing, you know, and they think they're
00:42:38.640
current and they're, they're already 10 years past. You know what I mean? So, you know, Mr.
00:42:43.920
Realtor and Mrs. Realtor, you know, lose the fucking Zach Morris bag phone on the fucking
00:42:49.440
business card and the glamor shot headshot and start using the fucking internet the right way.
00:42:53.900
Right now there's all sorts, you know, you're absolutely right. But going back to what you
00:42:57.760
were saying, Tony, call Tony, call Tony for all your real estate needs. 1-800. I'm a
00:43:03.820
touche. I think, I think they came back to that on Monday so often. Like, dude, they
00:43:08.540
just did. I can't hear you because I got the Zach Morris phone stuck to my ear. But when
00:43:13.720
you told, when you told that. I'm going to post a picture of the Zach Morris phone on
00:43:16.580
our website too. Yeah. A lot of these guys are like, who the fuck is Zach Morris? When
00:43:20.880
you told that guy who was, you know, not self-proclaimed an expert in their service department
00:43:26.700
for changing oil. And you're like, dude, you should be out there making fucking videos on how to
00:43:30.500
change this oil. And dude, their whole, like their mind was blown. Like we can do that.
00:43:34.100
We can add value to this company. Right. But see, most people still won't do it. Right.
00:43:39.120
Cause they don't believe it. They think, Oh yeah, that sounds good in theory, but they
00:43:42.320
don't do it. Okay. Let me, let me just raise a question though. You are very forward thinking
00:43:47.540
in the use of social media, but a lot of these guys who are in those positions, what if they
00:43:52.300
have bosses are like, I don't want you on social media. I don't want you on Facebook.
00:43:56.060
Look at the end of the day, you got to look out for number one. Number one is you and
00:44:00.540
to create a brand and a following around what it is that you do in this world is going to
00:44:07.180
create value for you, whether it's where you are or where you're going to be, you know?
00:44:11.860
So if you're working for a boss who says, Oh, I don't want you on social media, but you're,
00:44:16.140
you know, you're probably worried for the wrong fucking company because they're gonna get
00:44:20.260
their asses beat anyway. Right. Um, right. You know, by the way, Mr. Asterix hole, Andy
00:44:26.180
said, I don't want you on social media adding value. So don't be posting all day on Facebook
00:44:30.980
and then get mad when your boss, uh, you know, in other words, that people don't listen.
00:44:34.980
They're going to, they're going to hear you say, uh, be on, be on Facebook, be on Facebook,
00:44:38.940
adding value to your company. Don't just be on Facebook. Look, man, at the end of the day,
00:44:43.460
it's about value for yourself, right? More value for yourself that you could create the more
00:44:49.120
money you're going to be able to make, whether it is working where you are working or whether
00:44:52.600
it's the next company who's going to see that as value. Because I'm going to tell you right now,
00:44:56.580
you know, back in 1987, you know, uh, there was no internet and the value was created by how many
00:45:02.880
people advertised, you know, how, how, how much your company advertised and how much good your
00:45:06.920
customer services and word of mouth was very slow. In 1997, the internet came out. So you had a,
00:45:13.560
you know, if your company had an email address, you were winning the game in 2010. If your company had a
00:45:17.920
Facebook page, you're winning the game. You're on, you're on the internet, you're engaging customers
00:45:22.540
and most people still don't fucking engage their customers. I noticed by the way, if you run a
00:45:27.040
Facebook page or Instagram page for your company, you're not talking to your customers. You're not
00:45:31.060
relevant on social. All right. Let's, let's get that straight just because you have a fucking page
00:45:36.680
doesn't mean you're right now in 2016, people think, well, I've got a page and I engage with my
00:45:43.960
customers. I'm winning. All right. You're not winning because you know what? Everybody fucking
00:45:49.660
does that. There's 20 other companies in your fucking industry to do that. All right. What is
00:45:54.960
winning now? Winning is organizing your team and your company and everybody to create a movement of
00:46:04.080
engagement of information of, uh, knowledge of entertainment, whatever it is that you do as an
00:46:12.680
army and mobilizing that force on the internet. And P and that's, what's next. The companies that
00:46:18.640
are going to win next are going to be the companies that can engage their force as well as their company.
00:46:24.660
You know what I mean? In terms of being relevant on social, you know? So if you're a guy right now and
00:46:30.560
you're working for a company that says, Oh, well they don't make us do it. So I'm not doing it.
00:46:33.580
Well, you're limiting your value for the next fucking five or 10 years. You know what I mean?
00:46:37.740
And people, and then they're like, well, I posted that. I only got two likes motherfucker. I got two
00:46:42.180
fucking likes for three or four years on the shit that I did. That's part of the process. Right.
00:46:47.420
You know, but what I just said for the last three minutes, most people are going to hear and be
00:46:52.280
like, Oh, I don't believe that. Or that's not true. Wait and see, wait and see who wins the next five
00:46:56.660
years. It isn't going to be the companies who have a fucking Instagram page and just talk to
00:47:01.320
their customers. It's going to be the companies who engage every motherfucker that works for them
00:47:05.600
and every fucking customer that works for them on a fucking rampage through social media.
00:47:11.120
Right. So guys, we, we've hit a lot of relevant topics or related topics, but I want to just back
00:47:15.640
up for a second and say, so first and foremost, to those who think that getting a PhD or, or getting
00:47:20.840
a degree and having a bunch of knowledge in your head is going to qualify you to run a business
00:47:25.120
or be an entrepreneur. Obviously Andy says, no, I mean, that doesn't mean anything. What you've
00:47:28.980
actually accomplished means everything. But on the flip side, those of you who are waiting around
00:47:33.060
thinking, I don't know enough, Andy's point, you do know enough, you have permission, go out and
00:47:39.260
kill it. And then finally, I would say along with this topic of, of information is frankly, you have
00:47:45.740
to use the information in your head. You have to use what you've learned and the experience you've
00:47:49.120
gained to provide value for you, for, for those around you, for the, for your customers,
00:47:52.960
for the industry in which you're, which you're working. So if you're not doing that, you're,
00:47:57.420
you're failing. Um, I'm going to take a second just because the last time we did this, we actually,
00:48:01.740
I think I had a pretty good response and it was telling because we haven't done it for a while,
00:48:05.940
but we're going to, we're going to share our social media, uh, contacts because there, we have had
00:48:11.760
quite a few additional listeners and fans in the next, in the last couple of weeks for a variety of
00:48:17.300
reasons. So I'm going to start with Tyler. Tyler, what's your, uh, what's your social media?
00:48:20.900
What's your social media contacts on Instagram? I am at MAI underscore Tyler, my Tyler. Okay. And
00:48:28.280
if you guys are, uh, sporadic listeners of the MFCEO project project, shame on you for one,
00:48:34.600
you should be every week listeners, everyday listeners. Tyler is our producer and he's also
00:48:39.520
the spokesmodel for all of Andy's brands. Um, and then, uh, I'm Vaughn at Vaughn Kohler,
00:48:45.180
V-A-U-G-H-N-K-O-H-L-E-R co-host and pastor of disaster. And Andy, I'm eating a Epic bar right
00:48:55.180
now. Epic bar. Is that free advertisement for Epic? It is. I don't get paid by them and I pay
00:48:59.880
for their bars too because they're fucking good. Yeah. So I don't mind giving them a free shout
00:49:03.740
because they're, they're bars. Epic. They're great, man. It's a hundred percent grass fed beef
00:49:12.060
or bison. It's not like pre-processed heat denatured protein. It's good shit, man. I love
00:49:18.100
it. That's great. You see me eating these all the time. Yeah, I do. That and water. You were just
00:49:21.640
talking about how you couldn't understand how people didn't like water. Hey man, I'm getting
00:49:25.580
my fitness on. Yeah. You know what I mean? Yeah. Looking pretty sveled. I'm getting there.
00:49:29.480
Yeah. So yeah, you can follow me on, on the internet. Um, at Andy for seller on
00:49:36.440
everything except, uh, Snapchat, Snapchat is a MF CEO dash one. Yeah. So yeah, I I'm
00:49:43.500
going to make a personal plug for Andy Snapchat. I think a lot of you guys, my
00:49:47.040
brother, I've had to convince him about the value of Snapchat because he just
00:49:50.500
doesn't get it. But I actually think, um, I really like your, your Snapchat
00:49:55.680
tutorials because I just, I don't know. They just seem more personal than a
00:49:59.080
Periscope. You don't have the distraction of everybody making their
00:50:01.760
comments. Cause a lot of the comments on Periscope is great, are great. But
00:50:04.680
some of them are just like, dude, tell a story of Periscope and people are
00:50:08.920
posting different things. Yeah. And you got people distracting the whole
00:50:11.680
concept. Like, yeah. Like when I was telling the story about wanting to be a
00:50:15.440
rapper and they're like, let's hear you rap. I'm like, motherfucker, that's not
00:50:18.320
the value I'm bringing right now. No, you know, no. So, so back to this issue of
00:50:25.720
knowledge is power, um, and not being power and how that all applies. So, I
00:50:29.840
mean, bottom line is, is how would you, how, how do you personally manage the
00:50:35.600
acquisition of power? Like how do you not power? How do you manage knowledge? How
00:50:40.360
do you, for you, what does it look like to, to gain more knowledge and then put
00:50:44.300
it into practice and gain like, what does that look like?
00:50:46.140
Look, man, it's a fluid process. It's, it's a, it's on the go process. It's not
00:50:50.720
every, it's not a learn then do it's a be doing and then adjust. You know what
00:50:57.320
I mean? A lot of people think it's a learn then do it's not learn then do
00:51:00.640
it's do and adjust. So as you're moving and things are going a certain way,
00:51:06.200
whether they're going bad or good, and I hope they're going good, but if
00:51:09.980
they're going good, they can always go better. And that's always the attitude
00:51:12.360
you should have. So if you come across something that can improve that while
00:51:15.520
you're going, you know, don't be afraid to adjust things just because
00:51:19.180
they're going good because they can always go better. And you know, so
00:51:23.580
realize that it's a fluid process. It's not a, uh, um, a static thing. It's
00:51:30.620
not a, Oh, I learned this. Then I do this. It's no, you're doing this the best
00:51:34.080
you know how. And as you learn, you make adjustments. And a lot of people are
00:51:38.000
like, well, that sounds good in theory, but that's not how it, no, that is how
00:51:40.840
it really works. That's how it works. Entrepreneurship is not something. It is
00:51:46.860
not the ability to make decisions ahead of time and have this perfect roadmap.
00:51:51.820
It's about, it's about going on the journey without a map and adjusting and
00:51:56.480
finding your way. And anybody who is an entrepreneur for more than a month will
00:52:01.140
tell you that. Right. It's, it's reality. So you got to start. Right. You know?
00:52:06.160
Right. You know, something you said a while back, that's why these kids, dude, that's
00:52:10.920
why every great entrepreneur has these stories of when they were a kid. You know,
00:52:14.600
when you're, when you're six years old, seven years old, eight years old, and
00:52:18.400
you're selling baseball cards like I did, or you're selling fucking lemonade or
00:52:21.680
selling light bulbs door to door. I don't know what the fuck I'm doing then, but
00:52:24.660
guess what? I learned shit. You know what I mean? And the, you have to have that
00:52:31.840
almost that same mentality as an adult. You know what I mean? I don't know what
00:52:34.800
I'm doing, but I'm going to do it. Right. You know? And that's okay. That's the
00:52:39.660
way it's supposed to be. And that's why you hear great entrepreneurs. It's not the
00:52:44.280
fact that they did all this shit and then they became this great
00:52:46.820
entrepreneur. It's, it's the fact that they had that mentality that allows them
00:52:51.640
to do before they know you get what I'm saying. Yeah. It's not, it's not, it's
00:52:57.460
not because they did all these things that they're successful. It's because they
00:53:00.940
have that mentality of I'm just going to fucking do it and we're going to see
00:53:05.420
what happens. Yeah. You see, I think that's gold. I love the statement do before
00:53:10.500
you know. Well, it's so true. It is. It's a leap of faith, but a lot of people
00:53:14.980
will look at you. A lot of people look at people like myself or like Gary or like
00:53:18.480
other successful entrepreneurs, but yeah, well you're born with that shit
00:53:21.700
because you were born, you were a little kid and blah, blah, blah, blah, blah. And
00:53:25.320
you had all this experience. You know what? It's not the experience that fucking
00:53:29.320
made us who we were. It's the mentality of being okay at doing shit before we
00:53:34.080
really knew what the fuck we were doing. And that's what you're born with. All right.
00:53:37.320
And if you weren't born with it, you better learn it real quick if you're
00:53:39.940
going to be an entrepreneur. Right. What I started to say earlier is that you
00:53:43.340
have said before, and I think this is really applicable to what we're talking
00:53:46.420
about now. You have said before that if you go to somebody, let's say you're
00:53:50.800
early on and you know, you're young or whatever, you're early on and you come
00:53:54.220
up with, um, you present to somebody an idea for a product or a service or a
00:53:59.720
business or whatever. Somebody who's a true entrepreneur and somebody who
00:54:03.140
really has your best interest in mind is never going to say, well, that's not
00:54:07.020
going to work or that would work. They're going to, they're just going to
00:54:09.400
ask you questions. Well, have you thought about this? Or have you thought
00:54:11.580
about this? In the same way, I think, I think it's fair to say, and you would
00:54:15.340
probably say, watch out for people who say to you, you don't know what you're
00:54:20.140
doing because those people don't have your best interest in mind. And no true
00:54:27.600
Yeah. You know, like I mean, dude, you never know what is going to work or what
00:54:36.040
isn't, isn't going to work because I believe that I believe that almost anything
00:54:39.420
will work because of the nature of entrepreneurship and the way that you have
00:54:44.440
to adjust along the way. You might come up with this idea for something and it
00:54:49.920
might sound ridiculous, but you might go out there and start executing on it and
00:54:55.380
then work around the ridiculousness and it becomes a viable product and you might
00:54:59.320
fucking sell it for a billion dollars. So you can't judge somebody's character or
00:55:05.080
their idea based upon how stupid it sounds in the beginning because in the, in the
00:55:08.580
beginning, all ideas sound stupid. Right. You know, they're like, Oh, this is, you
00:55:13.140
know, but a true entrepreneur is going to figure out how to make it work. Right. You
00:55:16.900
know, and I get this question a lot. How do you know when to quit? Never. You never
00:55:21.020
fucking quit. You know what I mean? You're always, and let's say it failed.
00:55:25.360
Let's say the market says no, or you run out of money or this or that or that.
00:55:29.880
That's not the end of it. The end of it is figuring it out. It's sometimes you will
00:55:34.740
figure out that an idea wasn't the best idea, but guess what? You're going to
00:55:38.020
know that that idea plus anything else that relates to that for certain
00:55:41.020
principles is not a good idea for you. Right. You see what I mean? Right. Not
00:55:45.060
just that idea, but other things that the reasons that fail, you're going to learn
00:55:49.080
how to recognize and avoid those. Does that make sense? Absolutely. And it goes along
00:55:52.340
with something you've said before, and I'm actually not kidding when I say this, I think
00:55:54.960
you've brought, you've brought up the issue of how many people thought the
00:55:57.800
Snuggie was going to sell? I mean, nobody, nobody, at least one guy did the guy
00:56:03.640
that created it. Right. I mean, he's pretty happy right now. Yeah. He's pretty
00:56:07.260
happy. And I think, I think, um, I don't know if it was you or Gary said this, but
00:56:11.380
something like, you know, don't, don't ask whether something's going to sell or
00:56:15.400
something's going to work. Just make it work. I mean, just decide that it's going to
00:56:19.240
be successful. You know, um, don't limit yourself. That's really all it is. Yeah. No, I love what you
00:56:24.760
said earlier. And I think, I think, you know, you've got to get out of your own
00:56:27.600
way. Yeah. You know, you've got to get out of your own way. That's it. You've
00:56:30.100
got, you've got to, you've got to be okay doing things before you know every
00:56:34.820
single detail of how it's going to work. You know, you pick up the fucking phone,
00:56:37.680
you make the calls, you send the emails, even when you feel unqualified, you know,
00:56:41.620
even when you feel like you don't know, and guess what? You're going to find
00:56:43.740
people are going to help you know, you know, like not everybody out there is this
00:56:46.960
mean, evil person who's going to say you're a fucking idiot. Right. You know, I can
00:56:50.040
remember when we first started making our, our protein powder and I'd make, I
00:56:53.500
didn't know how to fucking who to call or what to do or, you know, and I'd be
00:56:56.580
calling these companies, talking to them about labels and boxes and shipping and
00:57:00.220
all this shit that I knew nothing about, but you know what? And at the time I knew
00:57:04.400
the product, that's all I knew. But you know, these people were nice. They said,
00:57:08.700
Oh Andy, well, this is how it works. You know what I mean? Let me show you how it
00:57:12.120
works. I don't know how, you know, I don't know how to buy boxes because do they
00:57:15.460
buy them by the dozen? Do they buy them by the hundred? Do you buy them by the
00:57:18.540
pound? Do you buy them by the pound? I don't fucking know. Right. But guess what? I call the
00:57:22.220
company and say, Hey, I want to order some boxes. And they say, okay, well,
00:57:25.640
blah, blah, blah. I don't know what that means. Can you please explain to me?
00:57:28.680
You know what I mean? Right. That's all you got to do. Right. It's, it's that easy,
00:57:32.920
man. And people just want, they're afraid to like not know. And that's, it's just
00:57:38.200
all a combining like shit storm that keeps them where they are. And look at the
00:57:42.160
flip side of it. If you, if you don't get out of your own way, you're just
00:57:46.200
fucking staying the same. Right. Where are you going to be? Right. You know? And that's the
00:57:50.080
thing is you've got to be willing to not know shit. Right. And still be doing
00:57:54.820
it, which takes humility. Right. People are going to say, Oh, you know, I
00:57:58.900
don't, I don't know what I'm doing and I don't know how to do this. Well, have you
00:58:02.380
emailed anybody? Have you called anybody? Well, no, cause I don't know. Well, how
00:58:06.040
the fuck do you think you're going to learn? You know, I get messages like that
00:58:08.960
a lot. Like people are like, Oh, I want to get into this business, but I don't know
00:58:11.540
anything about it. And I don't know who to call and I don't know. Well, pick up the
00:58:14.880
fuck, go to the Google. Right. All right. Go to the Google types of shit in and start
00:58:19.460
and make a phone calls. And guess what? You're going to call a company, you know,
00:58:22.560
you want to make a widget. You're going to call this company and you're gonna say
00:58:25.060
your website says widgets. Oh, well, we don't actually make widgets. We make the
00:58:29.900
boxes to ship the widgets in, but I can connect you with a company or three or
00:58:34.560
four that makes widgets. That's how it works. Right. That's how, that's how business
00:58:38.440
works. Right. You know what I mean? It's people help people. It's not, you know, if
00:58:42.460
you're afraid to make those calls, man, first of all, you better not be. Second of all, dude,
00:58:46.740
people are going to help you. You know how many people I've had help me along the
00:58:49.240
way because they were nice and they recognize, I know what the fuck I was
00:58:52.200
doing. Right. You know what I mean? Absolutely. And guess what? Now I send
00:58:55.840
them tons and tons of tons and tons and tons of business. Right. You know? So
00:58:59.920
don't be afraid to make the phone call or send the email or sound like you don't
00:59:03.660
know. Like you got to learn somehow. Yeah. You know, and just that's the
00:59:07.580
difference between people who win and people who lose, I think, is that people who
00:59:12.160
win are not afraid of not knowing. You know what I mean? And people who lose are
00:59:17.680
people who have too much pride and they're not humble enough and they're
00:59:20.440
afraid of looking stupid. Right. You know, fuck, I look stupid all day. Just
00:59:23.880
send me a check in the mail every week. I'm fine with it. Right. And if
00:59:26.620
people for me, if people are really scared, let me give you a pro tip as a
00:59:30.200
writer. This is something I've discovered. Pro tip. Bringing out the young, the young
00:59:34.420
lingo. This is a pro tip. Dude, pretty soon, pretty soon. Vaughn's going to be like
00:59:39.220
giving out all kinds of like it's going to be pro tip. What are the other
00:59:42.440
sayings, Tyler, that you people use? Crunk? Does anybody use crunk anymore? No. No
00:59:46.560
one ever used that. It's going to be pro tip. It's going to be a cloth talk. Vaughn's
00:59:51.400
going to have his cloth talk with his fucking preacher outfit on. Did he just
00:59:54.200
self-proclaim him as a pro? No, pro tip. Pro tip. That's a new lingo. Here's the
00:59:59.660
pro tip. This is a fucking young Vaughn over there. I know, I know. I would say
01:00:03.220
cleanly shaved, but I still got, I've got a little, little fuzz here on the head,
01:00:06.520
but I love it how he says cleanly shaved and refers to his fucking head, not his
01:00:09.760
face. That's because he hasn't rubbed enough pits on his face. That's true. No, I
01:00:13.740
did that. Did you guys? Anyway, no, I, something I learned that's hilarious is
01:00:19.120
that if you call people and your opening statement is, yeah, I'm a writer and I'm
01:00:24.000
working on an article and I just want to know dot, dot, dot. It is crazy how open
01:00:28.580
people want to be. I mean, they want to share every bit of knowledge they have.
01:00:31.540
And if you say, well, I'm not really a writer. Well, yeah, if you write, you're a
01:00:34.560
writer. And if they say to you, well, what's this for? Honestly, I've even learned if
01:00:38.700
you just say, well, I'm going to shop at the different places. Or if you just
01:00:42.200
say, well, I've just got a blog that I, that people follow. And this is kind of
01:00:46.160
a topic that I, people love to share their knowledge. They really do. Unless
01:00:49.220
they're total losers, they love to share their knowledge. Yeah, you don't have to
01:00:51.960
call and say, I'm a writer. You just call and say, Hey, I don't know what I'm
01:00:54.680
doing. And people like to sit, like to, like, they do. No, I like writer.
01:00:58.240
Cause it makes me. I know, but what I'm saying is if you're listening here, if you're
01:01:01.360
listening to this, don't call people and say, Oh, I'm a writer and I'm writing a
01:01:04.580
fucking article. You're going to sound stupid. You know, let's for the young
01:01:09.020
guy, let's practically give them what to say. Okay. Or just say ring, ring, ring
01:01:12.580
phone answers. Hey, um, I'm interested in doing this. I'm a startup company. I
01:01:17.120
really don't know what I'm doing. Uh, I saw this on your website. You know, can
01:01:22.400
you help me point me in the right direction? People are going to say yes. You
01:01:25.800
know why? Because of what you just said, people love to share their knowledge.
01:01:29.340
They love to say, Oh, of course, you know, look, this is how, you know, and people
01:01:33.620
like to like show what they know. Right. So you, you know, don't be afraid.
01:01:38.560
Absolutely. It's absolutely, you know, it's basic shit. And here's a followup, uh, for
01:01:43.580
anybody who's worried about getting rejection is that I interviewed, uh, Erica
01:01:47.280
Sturtevant one time, she's Miss Missouri, 2013. And we asked her about, you know, what
01:01:52.300
do you tell guys who are afraid to talk, you know, go up to girls and ask them out
01:01:55.860
and, and what if they get rejected? And I love her, her quote, I'm going to cuss. Can I
01:02:00.400
cuss? Is that okay? Uh, but I'm quoting, she said, well, if you approach a girl and
01:02:05.880
you're a nice guy and she's turns out to be a bitch, why would you want to ask her
01:02:10.160
out anyway? So I would say in the same way, if you do approach somebody and you
01:02:14.100
want it, you want knowledge and they're a total loser to you, then why, why, why would
01:02:18.720
you want to be associated with that person anyway? You wouldn't. They, but see, here's
01:02:22.380
what happens. That's the right attitude. But what happens is, is people make those
01:02:26.360
calls, they run into somebody who's rude and they make them feel stupid and they'll
01:02:30.620
never make another call. Right. You know what I mean? And that's, do you think that's
01:02:34.540
just getting older? Cause I don't worry about that anymore. That doesn't bother me. I
01:02:37.820
don't know. I mean, yeah, it probably is. But the reality of somebody who is starting
01:02:42.160
like this listing us, they're probably either a younger or B have not had the
01:02:46.880
confidence to start that business yet. Yeah. You know what I mean? That's who we're
01:02:50.160
talking to. Yeah. That's probably so, you know, it's not an age thing. It's a
01:02:53.280
confidence thing. Yeah. You know, and just realize that people, most people are nice
01:02:57.480
and you're going to have that one thing. Like, dude, we have the saying, we have this thing
01:03:01.040
in our company called that one guy. All right. Cause what'll happen with a new sales guy
01:03:05.600
is to be like, I called this one guy and he was a fucking asshole, blah, blah. And he'll
01:03:08.820
all his questions and concerns about how to sell people will be revolved around that one
01:03:14.840
guy. Right. So we have a, we have a thing here. Like if you mentioned that one guy, you
01:03:19.600
could find a hundred bucks because that one guy is 1% of the night of the 100 that
01:03:26.280
you're going to call. Right. You know what I mean? Right. So don't ask questions. Don't
01:03:30.500
worry. Don't think about that one guy who treated you mean on the phone or was rude or
01:03:36.660
wasn't helpful and make another fucking call. Right. You know, if you let that one guy
01:03:40.260
stop you, you're not going to get very far. Yeah. I call that people who live based on the
01:03:45.160
exception, not the rule. That's right. It's, it's, well, you're intelligent. We're
01:03:49.160
just dumb rednecks around here. So we say that one guy, well, you know, different sources
01:03:54.200
of wisdom. Yeah. Anyway. All right. So how are we going to wrap up here? Hey man, make,
01:03:58.660
pick up the phone and fucking dial it. You know what I'm saying? Send the email. That's
01:04:02.040
your mission today. Send five emails, send, make five phone calls and do that every
01:04:06.020
fucking day. If you do that every day and you're wanting to start a business, you're
01:04:09.520
going to be successful. If you sit at home and read and become this expert and try to
01:04:13.640
accumulate all this knowledge of what to do, what not to do and become basically
01:04:18.460
somebody who knows everything, but who's done nothing. Nobody respects that. That's
01:04:22.140
not respectable because no matter what your opinion is, ultimately what's going to
01:04:25.640
come down to is what you did, not what you know. So you're going to go out and say,
01:04:29.920
Oh, well, you're supposed to blah, blah, blah, blah, blah, blah, blah, blah, blah, blah. And
01:04:33.200
you try to like, you know, back that up and you're living in your mom's basement, you
01:04:37.180
know, eating fucking meatloaf. Like we said, you know, nobody's going to respect what you
01:04:41.740
have to say. You have to have done something, you know what I mean? Or be doing something,
01:04:45.880
you know, theory is theory. Reality is reality. And the reality of business is that you're
01:04:52.340
going to get a million times further by doing shit. Even if you don't know them, by trying