REAL AF with Andy Frisella - Methods of Motivation, with Andy Frisella - MFCEO28

00:00:00.340 Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.

00:00:05.060 You may not travel the world and get paid to be a motivational speaker, but every entrepreneur

00:00:09.200 has to be able to transfer enthusiasm and move people to action.

00:00:13.380 With several multi-million dollar companies, a huge social media following, and a top 25

00:00:17.520 podcast, Andy knows a little bit about inspiration and influence.

00:00:21.980 In this episode, he, along with professional public speaker Ben Newman, shares his methods

00:00:26.800 for motivation.

00:00:27.780 That's today's podcast.

00:00:30.000 Hey guys, what's up?

00:00:45.520 You're listening to the MFCEO Project.

00:00:47.400 I'm Andy and I'm your host, and I am the motherfucking CEO.

00:00:51.780 I'm here with my co-host, Vaughn Kohler, DJ God, a.k.a. Vaughn the Impaler, DJ, DJ Vaughn

00:00:58.600 the Impaler, DJ Vaughn Diesel, DJ God Vaughn Diesel.

00:01:02.280 What is it these days?

00:01:03.080 I told you, I like Vaughn the Impaler the most.

00:01:06.160 Vaughn the Impaler?

00:01:06.780 Yeah.

00:01:07.220 I think it sounds like something from Conan the Barbarian.

00:01:09.460 Yeah, or like a 1970s porno.

00:01:12.280 Or that.

00:01:12.720 I think that's why he likes that.

00:01:13.780 Yeah, I think so too.

00:01:15.400 I'm also here with my boy, Ben Newman.

00:01:17.040 What's up, man?

00:01:17.700 What's up, Andy?

00:01:18.540 How are you?

00:01:19.120 Doing great.

00:01:19.680 Doing great.

00:01:20.120 All right, so question of the day.

00:01:24.200 Vaughn was just telling me before we started about his friend's son got expelled from public

00:01:32.180 school because he dressed up like a ninja?

00:01:35.960 No, no.

00:01:36.940 He, along with most nine-year-old boys, he likes ninjas, right?

00:01:40.540 You know, like warriors and different things.

00:01:42.040 So he and a bunch of our friends formed what they called an assassin's club.

00:01:46.600 You know, just total fun.

00:01:47.720 You know, it's third grade, so they wrote these little IDs, so they created these little

00:01:51.600 IDs that had their name, their code name, and their preferred weapon of choice, which

00:01:56.140 I don't even think it was a gun.

00:01:57.640 I think it was like, you know, a throwing star or, you know, a skimitar or something. 0.79

00:02:03.060 Yeah, right.

00:02:03.500 Throwing stars?

00:02:04.020 Awesome.

00:02:04.120 So apparently that represents a threat to school security.

00:02:07.360 I would have chose nunchucks.

00:02:08.920 Yeah, nunchucks.

00:02:09.600 Yeah, I forgot about nunchucks.

00:02:10.640 Yeah, yeah.

00:02:11.300 So apparently that's a threat to school security, so.

00:02:13.760 He got expelled.

00:02:14.820 Yeah.

00:02:15.780 Okay.

00:02:15.940 I'm pretty sure they got expelled.

00:02:16.700 Anybody listening?

00:02:17.720 Do you people not fucking get that our world is being ruined by politically correct nonsense?

00:02:25.400 Mm-hmm.

00:02:26.100 Okay.

00:02:26.600 Some fucking stupid soccer mom out there decided that, oh, these kids might actually 1.00

00:02:32.800 come to school and fucking karate chop my little baby. 1.00

00:02:36.020 And now they're out of school.

00:02:37.180 They kick them out of school.

00:02:38.320 Kids can't even have fucking fun anymore.

00:02:40.360 Right.

00:02:40.680 Dude, what is going on?

00:02:41.800 And I know, I know that.

00:02:42.580 Can I be clear on something?

00:02:43.540 Yeah, yeah, yeah.

00:02:43.940 There was no action, right?

00:02:46.220 Right.

00:02:46.460 Nothing happened.

00:02:47.160 No.

00:02:47.560 Other than just.

00:02:48.540 They're pretending to be in a fucking ninja.

00:02:51.260 Right.

00:02:51.580 It's unbelievable.

00:02:51.680 I mean, I think they were playing karate in the recess and everything, but I mean, big

00:02:55.240 deal.

00:02:55.720 Well, kids don't play karate wrestling in recess when you're in third grade.

00:02:59.100 Well, I would even.

00:03:00.260 Dude, it's even further evidence of how this country is becoming pussified on a daily basis,

00:03:05.520 every which way possible.

00:03:07.420 You can't even like, dude, I read something like you can't even play tag anymore because

00:03:11.740 it's like assault.

00:03:12.720 Right.

00:03:13.440 Like you fucking tag somebody.

00:03:14.840 It's like considered assault.

00:03:15.920 Right.

00:03:16.120 Get the fuck out of here.

00:03:16.800 Or the little boys that kiss the little girls in kindergarten and then get expelled for sexual

00:03:21.740 harassment.

00:03:22.720 I wish.

00:03:23.040 I wish.

00:03:25.620 That would have been nice.

00:03:26.760 But what is it, man?

00:03:27.960 That's crazy.

00:03:28.280 Like, what is the deal, guys?

00:03:29.660 Like, when are we going to quit tolerating?

00:03:31.940 When are we going to quit?

00:03:32.880 Like, see, here's the problem, dude.

00:03:34.960 The fucking people who push this shit into society, they're all vocal and verbal.

00:03:40.520 And the people who actually know better, most of the people listening to the show, probably

00:03:43.840 all the people listening to the show, we don't say anything because we all abide by

00:03:48.220 that rule.

00:03:48.800 Like, don't argue with stupid people because it's not worth it.

00:03:51.240 But, dude, it's starting to like really affect society.

00:03:53.460 Like, we need to stand up as a whole and say, dude, you're fucking out of your mind.

00:03:57.740 Yeah.

00:03:58.060 You know what I mean?

00:03:58.720 Yeah.

00:03:58.980 And I think that I think the ones like I don't argue with these motherfuckers on the Internet

00:04:02.560 because I'm like, dude, they will never understand.

00:04:04.880 They're too fucking stupid.

00:04:06.140 Right.

00:04:06.520 And I know that arguing with somebody who's a moron, all it does is end up frustrating

00:04:10.580 you.

00:04:10.840 You don't change their mind.

00:04:12.040 Right.

00:04:12.700 You know?

00:04:13.140 And I know that a lot of these administrators are going to say, oh, yeah, well, you'll be

00:04:16.280 the first person to complain when some kid comes in and guns down, you know, all the

00:04:20.360 people in the school.

00:04:20.940 And I say, wait a minute, have some common sense.

00:04:23.560 Nobody's saying you don't, you know, you know, you're not mindful of security, but have

00:04:27.640 some common sense and be able to recognize a real threat from just boys being

00:04:32.540 boys.

00:04:33.420 It's insane.

00:04:34.920 I mean, honestly, I like I have a bunch of friends who are who are very, very dedicated

00:04:39.780 public school teachers.

00:04:41.820 I'm just not totally sure I'm going to send my kids to public school.

00:04:44.940 If I'm not sure I'm going to have kids, to be completely honest, I'm not lying.

00:04:48.180 Yeah.

00:04:48.340 Like I'm being dead serious, dude.

00:04:49.520 Like we keep putting off year after year after year because like the way that the world

00:04:54.340 is right now, I can't fucking stand it.

00:04:56.920 Yeah.

00:04:57.080 Like, dude, I wake up in the morning, I click open my fucking Internet and I look at it and I'm

00:05:00.700 just like, do I really want to bring kids into a world that is run by fucking morons

00:05:05.740 24-7 that kids can't even grow up to be kids?

00:05:09.560 They can't even play fucking Ninja Warrior or whatever it is.

00:05:12.240 Yeah.

00:05:12.540 I mean, dude, this is what kids do.

00:05:14.420 It is.

00:05:14.960 You know what I mean?

00:05:15.440 And like, dude, we used to do crazy shit like like we had fucking rock fights like we throw 0.86

00:05:20.340 rocks at each other or like BB gun wars and shit like like dude, if you do that now, like 0.86

00:05:24.660 you you'd be like in jail for attempted murder for 21 years.

00:05:28.700 My buddy was telling me that he grew up in western Kansas and in their school, you just

00:05:32.740 brought rifles to school and you just and you'd like I'm not suggesting we do that, but

00:05:37.100 I'm just saying what was what was.

00:05:39.060 No, that's country shit.

00:05:40.040 Right.

00:05:40.240 It's country is like they brought it and they know it's country shit. 0.68

00:05:43.060 Say it.

00:05:44.740 I'm not going to say it, but the point one time, just one time they knew that they were

00:05:49.760 good people who are not going to shoot people, you know, I mean, again, look, man, we're

00:05:53.600 I'm going to get me started.

00:05:54.520 We have our farm.

00:05:55.560 It's not uncommon to see kids walking down the street with a rifle like a shoulder.

00:05:59.020 You should turn them in.

00:06:00.360 Exactly.

00:06:00.860 Yeah.

00:06:01.040 I'm sure they're getting ready for the fucking apocalypse.

00:06:03.940 You know, like, dude, that's a great show, by the way.

00:06:06.040 Doomsday Preppers.

00:06:06.800 You ever seen that show?

00:06:07.720 Yeah.

00:06:08.300 Yeah.

00:06:08.460 You would like that.

00:06:09.020 I know.

00:06:09.580 I love it.

00:06:10.100 It's awesome.

00:06:11.440 Well, good.

00:06:12.000 And then when you can, you can come over and help can vegetables whenever it's time

00:06:15.260 to can our house because we can our own stuff.

00:06:17.380 I like spam spam spam.

00:06:19.260 I'll just eat spam, dude.

00:06:20.520 I don't know, man.

00:06:21.540 Like, here's my my point on this point is like all you guys listening and we have, you

00:06:26.760 know, thousands and thousands and thousands of listeners.

00:06:29.500 Dude, you guys need to stand the fuck up.

00:06:31.740 OK, when you see this stupidity, stand up and say something.

00:06:35.420 Right.

00:06:35.680 You know, otherwise, dude, we're all going to end up living in a bubble and we're going

00:06:40.000 to end up like we're going to have all our rights taken away all of them.

00:06:44.520 Yeah.

00:06:44.780 And I'm not saying like dressing up as a ninja is a right.

00:06:47.380 But I mean, fuck, man.

00:06:49.020 It's getting ridiculous.

00:06:50.160 Right.

00:06:50.920 Common sense.

00:06:51.460 And I think everybody's tired of it.

00:06:52.960 I think we're all tired of it.

00:06:54.080 I mean, I am so tired of seeing all this politically correct nonsense on the Internet

00:06:59.820 all day long.

00:07:01.080 You know what I mean?

00:07:02.680 Absolutely.

00:07:03.300 I'm just over it, man.

00:07:04.420 Yeah.

00:07:04.560 The lunatics are running the asylum.

00:07:06.780 Yeah.

00:07:07.020 As they say.

00:07:07.900 Yeah, exactly.

00:07:08.860 What are we talking about today?

00:07:10.840 You know what?

00:07:12.480 Today we're going to talk about enthusiasm.

00:07:15.300 All right.

00:07:16.920 I get asked and all the time through email and person.

00:07:21.580 What's the key?

00:07:22.200 What's the key?

00:07:22.740 What's the key?

00:07:24.200 Well, the key for me, and I think any effective leader, is in their ability to inspire, motivate,

00:07:31.600 which ultimately comes down to, I think, the transfer of enthusiasm to your team, to your

00:07:37.860 customers, okay, to everybody around you.

00:07:40.500 We all know these successful people.

00:07:42.100 We know people who are successful.

00:07:45.940 They've built a great business or they've created a great culture somewhere.

00:07:49.180 Sometimes maybe they're CEOs, maybe they're pastors of a church, maybe they are politicians,

00:07:57.940 okay?

00:07:58.480 But the reason that people are attracted to these people in groups is because they're

00:08:02.680 able to transfer enthusiasm effectively, consistently, all right?

00:08:07.660 You know, the whole reason why this podcast, people listen to it, is because I get on here

00:08:11.160 and yell like a motherfucking animal. 0.79

00:08:13.020 You know what I mean?

00:08:13.880 Right.

00:08:14.420 But the thing is, is that if you're going to be effective, and it's not all about getting

00:08:18.900 wild and crazy either.

00:08:20.080 You know, that's just my style.

00:08:21.240 You don't have to have that style to get somebody excited or motivated or moving.

00:08:27.360 And as many questions as I get about leadership and how to lead and how to get your team to

00:08:32.340 move and how to get them to be productive, you know, I thought this would be a good thing

00:08:35.700 to cover.

00:08:36.200 Yeah.

00:08:36.440 So basically, this is you sharing your tips on how to motivate people.

00:08:40.540 Yeah, pretty much.

00:08:41.560 You know, get them excited, get them moving, and get them to be effective.

00:08:45.480 Yeah.

00:08:45.840 You know?

00:08:46.240 Yeah.

00:08:46.740 Sounds good.

00:08:47.320 Well, actually, I knew that, which is not going to be a surprise to anybody listening.

00:08:51.600 Actually, Andy asked me to spend some time.

00:08:54.160 So here's how Vaughn works.

00:08:55.420 Vaughn makes the fucking, the agenda.

00:08:58.100 So he knows what the fuck we're talking about.

00:08:59.760 And then he asked me, like, what we're talking about.

00:09:03.020 So I start going into the role of like, yeah, man, you know, today we're going to talk about

00:09:06.220 this.

00:09:06.480 And then Vaughn tells on me for lying.

00:09:08.700 So I, like, dude, what is it?

00:09:10.680 Or do you know or do I know?

00:09:12.200 No.

00:09:12.520 Uh, well, what I was going to say is that, you know, you, you asked me to, uh, to look

00:09:17.560 at your game film, you know, to break it down, to, to see how you motivated people and, and

00:09:22.520 to read your stuff out.

00:09:23.440 Don't ask questions you already know the answer to.

00:09:24.600 I know.

00:09:25.380 I know.

00:09:26.240 But, uh, no, what I was going to say is I, I actually, I, I put together some observations

00:09:31.260 about how you motivate people.

00:09:33.340 Okay.

00:09:33.640 So I was just going to go through those and you talk about them.

00:09:35.800 All right.

00:09:36.280 So here's observation number one.

00:09:37.760 So what you're saying is you're going to probe me.

00:09:39.180 That's a really, that's a really, really unpleasant thought.

00:09:43.240 Vaughn, the impaler is going to probe me.

00:09:44.740 Do I get to chime in on the observations and say, Oh, absolutely.

00:09:47.860 Yeah, yeah, yeah, yeah.

00:09:48.460 If I agree or disagree, if you're out of line, Vaughn.

00:09:50.400 Yeah, yeah, yeah.

00:09:51.000 No, no.

00:09:51.340 Just let Vaughn get to his probate.

00:09:54.140 So yes.

00:09:54.720 He's waiting all day for this.

00:09:55.680 Without any further ado, this is, this is my take on how Andy motivates people.

00:10:00.580 And then, you know, the lessons that you can, you can learn.

00:10:03.760 And then Andy, you can tell me whether you.

00:10:06.000 Well, yeah.

00:10:06.300 As soon as you get on a roll, Vaughn, he'll interrupt you.

00:10:08.720 Yeah.

00:10:09.180 Oh, that's awesome.

00:10:12.900 Oh, is that an inside joke that I'm missing?

00:10:15.860 No, that was, that was him making fun of you.

00:10:17.400 Oh, oh, yes.

00:10:18.440 Okay.

00:10:18.640 Yes.

00:10:19.560 Okay.

00:10:20.140 Yeah.

00:10:22.540 Observation number one, unlike other motivational speakers, it's not all positive reinforcement

00:10:28.220 with Andy.

00:10:29.680 As I like to say, you, you care enough to kick people in the ass.

00:10:33.320 True or false?

00:10:34.820 I mean, I think that's apparently true.

00:10:36.480 You know, I, I, there's so much, there's value in the truth, right?

00:10:41.260 And sometimes people need to hear the truth and the reality of, of success or motivation

00:10:45.280 or getting someone excited is not painting a beautiful picture for them.

00:10:49.940 They need to know exactly where they are.

00:10:51.440 And if they're not self-aware, you need to help them become self-aware.

00:10:54.140 If they're doing a good job, you can tell them, Hey, you're doing a good job, but you

00:10:58.780 could still improve here, here, and here.

00:11:00.400 You know, if they're doing a bad job, you say, dude, you are doing a terrible fucking job.

00:11:05.000 You're better than that.

00:11:05.900 Why do you think that that has resonated with people?

00:11:10.340 Well, I mean, cause I, the people, people obviously point that out about you, that you

00:11:13.580 do just, you say the hard things that people need to say, but a lot of people don't.

00:11:18.700 So I don't know, man.

00:11:20.320 Cause I don't know why, you know, that's how I was always brought up.

00:11:23.020 You know what I mean?

00:11:23.760 Like I was brought up in a household where if you did good, you did good.

00:11:27.460 If you did bad, you did bad.

00:11:28.560 If you won, you won.

00:11:29.240 If you lost, you lost.

00:11:30.020 It's fucking black and white.

00:11:31.260 You know what I mean?

00:11:31.900 So I don't know why people are afraid to say that I've noticed.

00:11:35.240 I, if you want my honest opinion, why most people are afraid to say that, I think that

00:11:39.060 people who are in a position as I am, where they're in a quote unquote motivational fucking 0.94

00:11:44.160 guru or whatever the fuck you want to call it.

00:11:46.260 They're in that situation.

00:11:48.120 They want to appeal the most amount of people as possible.

00:11:50.540 And most of these people that, that, that are going to buy your shit, like buy my motivational

00:11:55.060 program or buy my book or buy this, which most of these dudes sell, you know, they're

00:11:59.560 trying to capture people who, who as many people as possible to make as much money as

00:12:03.260 possible.

00:12:03.580 So they try to say things that to get them, you know, involved.

00:12:07.280 I don't know.

00:12:07.980 I mean, I don't know.

00:12:09.280 I don't know why people don't say the truth.

00:12:10.660 It's the easiest thing to do.

00:12:12.360 I think back to just basic coaching, right?

00:12:14.780 You know, anybody who's listening, that's played sports, right?

00:12:17.340 Think back to the time when a coach challenged you, that's when you really have the opportunity

00:12:21.480 to grow.

00:12:22.160 That's one of the things that I think that people are attracted to Andy style is that it's

00:12:26.940 actually, you're challenging somebody to be their best, right?

00:12:29.620 You can go in and you can, if I go give a talk, I want to know the negative feedback.

00:12:33.780 I want to know the people in the audience that say, Hey, you know what?

00:12:36.500 You said this.

00:12:37.160 So the messaging went this way.

00:12:38.360 I don't want everybody to just come and kiss my ass and tell me how great I am.

00:12:41.700 Different fucking generation, man. 0.93

00:12:43.660 You and I grew up, we're the same age.

00:12:45.060 You and I grew up in a generation where, you know, we understand what it means to lose.

00:12:50.460 Like, dude, if we lose, I'm not going to cry and I'm automatically thinking, all right,

00:12:54.400 I lost.

00:12:55.300 Now, how do I not fucking lose again?

00:12:57.220 You know what I mean?

00:12:57.800 And most of these people out there these days are not thinking that.

00:13:00.580 They're thinking like, Oh, where can I go to get told how wonderful and fucking, you

00:13:05.120 know, unicorns and rainbows life is, right?

00:13:09.680 Oh, bro.

00:13:10.300 Life is so, it's such a beautiful thing and it's so chill, bro.

00:13:13.340 And all you got to do is fucking, you know, think it and you'll achieve it and believe

00:13:17.340 in yourself and blah, blah, blah.

00:13:18.580 Well, there's more fucking to it than that.

00:13:20.160 Right.

00:13:20.820 You know?

00:13:21.200 Right.

00:13:21.420 But I mean, in all fairness, you've got it.

00:13:24.000 You've got a very large segment of your, of the people who follow you, who are really

00:13:28.800 big on you, who are young people.

00:13:30.720 Yeah, dude, because they get it.

00:13:32.100 Everybody knows when they're being bullshitted.

00:13:33.920 You know what I'm saying?

00:13:34.840 Man, the young people who are 17, 16, 17, 18, 19, that, you know, it's very apparent when

00:13:41.280 you have somebody teach you some, some stuff that's not true and, and, and they're talking

00:13:45.660 to you about how to be successful and they're driving away in a fucking piece of shit. 0.98

00:13:50.080 They get it.

00:13:51.260 I've done this shit.

00:13:52.620 So, so you're growing real quick.

00:13:54.200 Yeah, go ahead.

00:13:54.520 For some of these young people, maybe it's the first time to your point.

00:13:57.980 They've even heard it.

00:13:58.940 They've never heard it.

00:13:59.760 Right.

00:14:00.120 So now it's like, it's refreshing.

00:14:01.580 It's like, okay, everybody knew that was the truth.

00:14:04.440 Yeah.

00:14:04.760 I know.

00:14:05.420 Right.

00:14:05.840 So now it's like, okay, I've been, I keep getting all these results, but I don't feel

00:14:09.180 like I'm moving anywhere.

00:14:09.960 And finally, somebody wakes me up to the fact that I can improve.

00:14:13.560 I can change.

00:14:14.440 There's things I can do differently.

00:14:15.520 And I actually have to work for success.

00:14:17.900 It's what people actually want.

00:14:19.580 It makes sense.

00:14:20.300 People want to be challenged to get better.

00:14:23.060 Dude, it makes sense.

00:14:24.260 Everybody, even kids who have no life experience in the real world know that, that the stuff they're

00:14:29.500 told is, is nonsense.

00:14:31.720 They know it, you know?

00:14:33.660 And then when they hear it, you know, like in business for me, man, you know, nothing

00:14:37.380 drives me more crazy than when I have a problem and I don't know the answer.

00:14:41.460 Okay.

00:14:42.180 Like it's very, it just feels wrong.

00:14:45.040 As soon as I know the answer, whether the problem is huge and it's going to take me six

00:14:48.540 months or a year to fix or fucking two years to fix, I'm a hundred percent better than

00:14:54.360 I was a minute ago because I know what I need to do.

00:14:58.220 Okay.

00:14:58.580 So you have these kids who are, you know, they're getting taught, Oh, we don't keep score.

00:15:03.140 Oh, everybody wins.

00:15:04.740 Oh, you're special.

00:15:06.400 Oh, you don't just believe in yourself.

00:15:08.920 Oh, you don't have to work that hard.

00:15:11.400 Oh, you know, and all these different fucking lessons that they're taught nowadays.

00:15:15.000 I mean, we could go on and on for two hours about this stuff, but it's the minute you

00:15:19.840 tell them like, Hey, no, this isn't the way it is.

00:15:21.880 And you got to go out and fucking do this, this, and this.

00:15:23.740 They're like, I knew that was the right answer.

00:15:25.980 I knew that was the right thing.

00:15:27.660 You know what I mean?

00:15:28.120 They fucking know.

00:15:29.100 So, so the asterisk hole is going to show up and say, Oh, wait a minute.

00:15:32.580 Fuck that guy.

00:15:33.020 I know he's always coming back.

00:15:35.120 He's persistent, but he says, wait a minute, Andy, you're the same guy who says when you

00:15:39.980 talk to customers, don't tell them they're wrong.

00:15:42.700 What do you say to them?

00:15:43.680 I would say there's circumstances, every situation.

00:15:46.540 If you're in business, your job is to solve a problem.

00:15:48.800 If a customer fucking is wrong and you know, they're wrong, there's ways to tell them they're 0.55

00:15:53.260 wrong without telling them they're wrong.

00:15:54.580 Amen.

00:15:55.240 Gotcha.

00:15:55.680 You know what I mean?

00:15:56.220 Yeah.

00:15:56.840 And, and, and if you're a coach, your job is to get your guys to believe that they can

00:16:01.380 win because if they believe they can win, guess what they do?

00:16:04.160 They fucking win.

00:16:05.080 Right.

00:16:05.360 All right.

00:16:05.640 So coaching is a situation when guys are winning and they're doing good.

00:16:09.840 That's when you're hard on them.

00:16:11.100 When guys are losing and they're fucking doing bad, that's when you come in and you say,

00:16:13.780 guys, it ain't no big deal.

00:16:15.520 Come on, let's go have a fucking beer.

00:16:16.880 You know what I mean?

00:16:18.080 And you fucking let them, you pick them up, you know, it's not celebrate like the coach

00:16:23.120 is almost the opposite of the result.

00:16:24.700 You know, you've got to be, you know, hard when the guys are winning so they don't get

00:16:28.680 the big heads and you've got to be softer when they're losing so you can pull them back

00:16:32.060 to fucking where they need to be. 0.89

00:16:33.240 Right.

00:16:33.660 You know what I mean?

00:16:34.000 So there's situational leadership to any situation and anybody who says, Oh, fucking

00:16:38.800 anybody who goes and tells a customer they're fucking wrong. 0.94

00:16:41.460 You're not gonna be in business very long.

00:16:42.540 You're a fucking idiot.

00:16:43.720 Right.

00:16:44.200 You know, and customers are wrong.

00:16:45.860 So you've got to learn how to, how to show people that the information that they've led

00:16:51.840 to believe is the truth is not the actual truth without telling them that it isn't the

00:16:55.040 actual truth, AKA calling them stupid.

00:16:58.420 But there is something really refreshing about the truth.

00:17:01.440 And I think you're right.

00:17:02.180 I think the young, young people, this is my outlet, man.

00:17:04.780 I can sit here and say whatever the fuck I want to say because I'm not selling anything

00:17:07.720 on the show.

00:17:08.320 Right.

00:17:08.740 You know what I mean?

00:17:10.020 You know, if you don't want to listen to it, don't fucking listen to it.

00:17:12.740 If it hurts your feelings, I feel sorry for you.

00:17:14.780 You're a pussy. 1.00

00:17:15.700 Okay.

00:17:16.140 But here's the reality.

00:17:18.680 You know, the guy, you can't take every single word I say as a literal, you know,

00:17:24.240 thing.

00:17:25.000 Applying in every situation.

00:17:26.340 Dude.

00:17:26.400 Yes.

00:17:26.780 If you're, if you're, if you're that kind of person who, which by the way, I hate those

00:17:30.600 people.

00:17:31.180 Who doesn't hate that guy?

00:17:32.260 You write like this awesome status on Facebook.

00:17:34.260 And then this dude like finds the, the two inches that there's like gray area and points

00:17:38.560 it out and says, you're wrong because you know, blah, blah, blah, blah, blah.

00:17:42.240 Like, dude, fuck you, man.

00:17:44.100 But it's that guy.

00:17:45.620 And it's the people who are trying to get the kid expelled, you know, with the ninja status.

00:17:50.280 That's the problem with society.

00:17:52.040 That is the problem.

00:17:52.740 That's the problem right there.

00:17:53.800 And you look at what those people are accomplishing.

00:17:56.440 So then when they go to their homes, they're complaining that they can't get ahead in life

00:18:00.000 because you're wasting your time on a bunch of trivial nonsense rather than focusing on

00:18:05.400 things that will actually get you ahead.

00:18:06.840 People get mad at me, man.

00:18:07.980 Cause I block and ban people like fucking instantly.

00:18:10.660 You know what I mean?

00:18:11.600 But here's the deal.

00:18:13.180 You know, I'm starting to get a following now to where some people they're fucking highlight

00:18:16.920 of the day is to get me to comment back to them.

00:18:19.040 You know what I mean?

00:18:19.760 And that's, I'm talking in a negative way.

00:18:21.360 Like I love my supporters.

00:18:22.380 I try to do everything I can to communicate with them and talk with you guys.

00:18:26.440 You guys listening right now, you know, I, you guys know I engage with people, but then

00:18:30.560 you've got that one guy, you know what I'm saying?

00:18:32.460 And the one guy who says ignorant shit, like, dude, he wants you to reply.

00:18:37.320 The best thing you can do is just fucking block them and delete them.

00:18:40.080 And then they're like, fuck.

00:18:41.680 And they go find somebody else to troll.

00:18:43.440 Right.

00:18:43.800 You know what I'm saying?

00:18:45.020 Like, dude, I don't know.

00:18:46.800 I think, I don't know.

00:18:47.520 For me, it comes down to this simple, simple answer is that people are tired of

00:18:52.260 being lied to.

00:18:53.120 And the way that, the way to really motivate people is to tell them the truth.

00:18:56.180 Cause telling them the truth.

00:18:57.520 Dude, people are fucking smart.

00:18:58.160 Yeah.

00:18:58.440 Okay.

00:18:58.840 They're not stupid.

00:18:59.860 Like I always say, I have a lot of people in business.

00:19:02.600 I hear them, you know, dude, the general public's not that smart.

00:19:05.200 No motherfucker.

00:19:05.900 They're smarter than they've ever been.

00:19:07.520 They have access to Google.

00:19:09.200 They have access to information.

00:19:10.560 It doesn't matter what their parents taught them anymore.

00:19:12.280 I was thinking about this on the right here.

00:19:14.240 You know, I was on Periscope on the right here talking about this actual subject in a

00:19:18.120 different way.

00:19:19.820 And, you know, when I was growing up, dude, I didn't have the technology and you didn't

00:19:24.600 and you didn't and you didn't Tyler.

00:19:27.040 And we didn't have access to jump on the internet and see fucking Tony Robbins life or talk to

00:19:35.740 or see Tony Robbins talk on Periscope or these other successful people like that we would

00:19:41.220 look up to and try to learn from.

00:19:42.580 We couldn't watch them on the internet or watch them on Instagram or see what their lives

00:19:46.000 were really like.

00:19:46.720 We had to go buy their product and then we listened to it 70 times.

00:19:50.100 You know what I mean?

00:19:51.280 And that was how we, you know, how else are you going to get to know that person?

00:19:55.060 You know what I mean?

00:19:55.840 I mean, dude, today you guys, people take for granted like how much success they can

00:20:01.660 be surrounded by if they want to be, you know, back up until the last 10 years, if you wanted

00:20:06.900 to be surrounded by success, man, you had to actually like go out in the real world and

00:20:10.740 try to like, like, dude, the office dude or the business owners walking out of his business

00:20:15.240 and you had to like run up to him and be like, Hey, Mr. Jones, you know, I admire you.

00:20:20.360 I want to learn from you.

00:20:21.360 And the guy's probably like, Hey, get the fuck out of here, kid.

00:20:23.400 I got, I got to go shoot, you know, pool with my buddies or whatever they do, you know?

00:20:27.200 And like you, the opportunities to learn now are just immense, you know, it's a million

00:20:34.880 fold what it used to be.

00:20:36.140 And, and people don't realize that, you know, I didn't have that growing up.

00:20:39.900 I was fortunate enough to grow up in a business owner's household to where I could be around

00:20:45.280 things.

00:20:45.640 But I mean, I wasn't like surrounded by massive success, you know, I mean, they're the opportunities

00:20:52.680 to learn nowadays are just unprecedented.

00:20:54.900 Yeah.

00:20:55.220 You know what I mean?

00:20:55.740 You got like every book on the planet in your iPhone.

00:20:59.140 I mean, it's crazy, dude.

00:21:01.140 It's really crazy.

00:21:02.060 Think about it, man.

00:21:02.960 Think about this.

00:21:03.980 When you used to like want to read a book, how did you fucking choose your book?

00:21:07.440 You went to the bookstore, you walked through the bookstore and you're like, Oh, you're like

00:21:11.180 grace through.

00:21:11.860 You're like, Oh, this looks good.

00:21:13.340 And it was like total lottery.

00:21:15.380 Right.

00:21:16.020 You know, like even finding the successful material was like impossible.

00:21:19.720 Yeah.

00:21:20.120 Cause the card catalog system system was impossible.

00:21:23.320 Regular bookstores can't even stay in business anymore.

00:21:25.100 Now it's completely changed.

00:21:26.900 Dude, people don't realize how, how much is at their disposal, man.

00:21:29.980 They, they forget like what it used to be like, you know, I don't know, man.

00:21:34.240 Like people are smarter than ever.

00:21:35.880 And if you think that you're going to come in and like, you know, fairy dust people to 0.91

00:21:42.460 death with your fucking motivational nonsense, I just, I don't think you're going to be very

00:21:47.480 successful from here on out.

00:21:48.580 I think people know it's bullshit.

00:21:49.920 I think you're absolutely right.

00:21:51.460 And you're speaking to a change in culture.

00:21:53.200 And this next point has, has to do with another massive change in culture.

00:21:56.900 And that is, uh, when you speak Andy, my, what I've, one, one of the things that I've

00:22:01.180 noticed is that you're prepared, you're, you're passionate, but you're not overly polished.

00:22:05.620 As a result, you're not, you're not pretentious.

00:22:07.940 And I think people find that refreshingly real.

00:22:10.440 And what I mean by that is that people are tired of teleprompters.

00:22:13.880 They're tired of the flowery, ornate language.

00:22:16.620 You, the way that I've noticed you communicate, I mean, you, I mean, we even do it on our podcast.

00:22:21.140 We don't cut out all the ums and the ahs and the clearing of the throats.

00:22:24.640 It's just raw, uncut, unedited.

00:22:27.540 I try to do it the other way.

00:22:29.060 Yeah.

00:22:29.420 I fucking tried.

00:22:30.720 I went to public speaking classes.

00:22:32.380 I went to school.

00:22:33.100 Uh, you know, I'd fucking put on a suit and tie and try to stand up there and like give

00:22:38.040 this polish.

00:22:38.840 Dude, it's terrible.

00:22:40.060 You know, it's fucking terrible.

00:22:41.400 It doesn't work for me, man.

00:22:42.320 And like, you know what?

00:22:43.560 Even on my best times when I spoke like that, the impact wasn't there.

00:22:49.100 You know what I mean?

00:22:49.640 You know, you know, the impacts there is when I roll up in fucking a t-shirt and shorts

00:22:55.700 and just go to work, you know, and I might miss some points or I might skim some things

00:23:04.660 or I might add some extra shit in, but I feel like people can relate to that.

00:23:08.600 It's real shit.

00:23:09.920 There's a hidden message here.

00:23:11.160 Cause obviously, you know, I speak, I help work with speakers and there's a great hidden

00:23:16.200 message.

00:23:16.620 And what makes Andy such a great communicator and a great speaker when he gets on stage,

00:23:21.000 he's himself.

00:23:21.940 And if you want to start speaking more, you want to grow that type of a business or you're

00:23:26.160 going to be leading an organization or whatever it might be.

00:23:29.040 When you step on that stage, just be you.

00:23:31.160 Don't try to be somebody else.

00:23:32.600 If you're not a polished speaker, don't try to be a polished speaker.

00:23:35.620 You need to be who you are.

00:23:37.420 Know your content.

00:23:38.220 Know what you're trying to get across.

00:23:39.660 That's what's going to show true passion.

00:23:41.580 Right.

00:23:42.080 Right.

00:23:42.520 That's if you're being your true self, people are going to feel it.

00:23:45.720 They're going to feel the emotion.

00:23:46.900 They're going to feel the passion.

00:23:47.840 And that's what they're going to be attracted to.

00:23:49.420 The guy who stands up there and tries to, oh, you know, good afternoon, folks.

00:23:53.300 And I'm here to talk to you.

00:23:54.380 And it's not even you.

00:23:55.420 Who wants to even listen to that?

00:23:56.680 Dude, I've been I've been listening to like some of the TED talks lately.

00:24:00.480 And like TED used to be really cool.

00:24:01.980 Like back when Tim Ferriss was on it, like back there, like in like back years ago, TED

00:24:08.580 talks were cool.

00:24:09.260 They're fucking so terrible right now.

00:24:11.120 And I'm sorry, dude, if you work for TED and you're letting these people do TED talks,

00:24:14.680 you need to start evaluating who the fuck you let speak. 0.79

00:24:16.700 But do you know what's happening with TED?

00:24:18.080 The TED, what's happening?

00:24:20.440 I already know.

00:24:21.060 Like, I don't even know.

00:24:22.180 But I know.

00:24:22.620 Here, let me guess.

00:24:23.860 They're becoming run by an organization and they're getting big and they're everybody's

00:24:27.840 having an opinion and they're like, oh, we don't want somebody who's too wild and we

00:24:31.600 don't want somebody who's too this.

00:24:33.240 So they pick the boring motherfucker to go up there because it won't offend anybody. 1.00

00:24:36.920 I'm sure that's what it is.

00:24:38.040 It's no.

00:24:38.480 What you said was it's become an organization.

00:24:40.180 So if you look, if you want the real talks, you go and you Google TED talks.

00:24:44.320 Yeah.

00:24:44.480 You get the best stuff.

00:24:45.740 Yeah.

00:24:46.100 Most of what's happening is it's TEDx talks, which they go in.

00:24:50.120 It's a franchise.

00:24:51.300 They're going into cities and saying, OK, we can make money off of people because the

00:24:54.980 TED name is so big.

00:24:56.180 So now we'll make it TEDx and we'll market and we'll do that.

00:24:59.600 A TEDx talk is not even a TED talk.

00:25:02.320 Like I've had TEDx companies reach out to me.

00:25:05.040 It's like, no, when TED calls me and they want me to do a talk, I'll do it.

00:25:09.000 But a TEDx talk that's run by a franchise that's not even the real product with the real

00:25:13.220 motivation to deliver the real goods of TED.

00:25:15.900 That's it's not a TED talk.

00:25:17.420 Dude, it's a it's a fucking joke.

00:25:19.300 So what's interesting, because I know you're you're a huge proponent of Periscope is that

00:25:23.580 if you look at these top Periscope accounts, I mean, you guys are all I mean, you're one of

00:25:29.420 them, Andy, I mean, you're all good communicators.

00:25:31.380 But what's what's really amazing to me is that if you if you log in and you listen to their

00:25:35.700 broadcast, it's not like they're they're Abraham Lincoln or Winston Churchill.

00:25:41.820 I mean, I'm thinking of a guy named Alex Pettit.

00:25:43.800 And his his his content is solid, but he's just really, really laid back, simple, conversational.

00:25:50.780 Think about what we watched growing up.

00:25:54.240 What do we watch on TV?

00:25:56.200 Well, we watch pre-programmed, scripted shows.

00:25:58.880 Yeah, the A-team.

00:26:00.080 Right.

00:26:00.420 Simon and Simon.

00:26:01.880 Fucking awesome show.

00:26:02.860 Yeah, those were awesome.

00:26:03.800 Like the best part is in the intro when he like drives the forklift through the door.

00:26:07.240 Remember that part?

00:26:08.180 Yeah.

00:26:08.580 Dude, the fall guy.

00:26:09.840 The Golden Girls.

00:26:10.720 Yeah.

00:26:11.120 Golden Girls.

00:26:11.760 That's a good one.

00:26:12.660 The fall guy.

00:26:13.520 Blanche was such a hoe. 1.00

00:26:15.060 But I'm just saying, like, dude, dude, she was.

00:26:18.820 She was the hoe. 1.00

00:26:19.380 She was.

00:26:20.560 She was.

00:26:21.200 Yeah.

00:26:21.780 You know, Vaughn would have gotten along fantastic.

00:26:24.200 Yeah.

00:26:24.540 Sure.

00:26:25.120 Vaughn be having having drinks with her in the lobby of the Ritz.

00:26:28.880 Dude, I want to tell you right now, dude.

00:26:31.580 Fucking, you know, we watched that shit growing up, right?

00:26:35.460 Think about what the younger people will have watched for the last 15 years.

00:26:39.220 They've watched Survivor.

00:26:41.220 They've watched the real world.

00:26:42.560 They've watched fucking.

00:26:44.620 I mean, what are these shows out right now?

00:26:46.480 I don't even know.

00:26:47.720 I don't have time for TV.

00:26:48.560 Keeping up with the Kardashians.

00:26:50.160 It's all real world shit.

00:26:50.900 Yeah.

00:26:51.080 Yeah.

00:26:51.300 Dude, it's all real life shit.

00:26:53.120 So, like, what are people becoming accustomed to watching?

00:26:55.920 Now they're watching unscripted, real Jersey Shore.

00:26:59.580 Okay.

00:27:00.860 All this shit.

00:27:01.980 That's what they want to watch.

00:27:03.260 You know, they don't want to see some dude up there in a fucking suit, you know, clicking

00:27:09.080 the clicker with the slides, man.

00:27:11.040 It's just not what people are into anymore.

00:27:12.940 And if you're going to become an effective speaker slash leader, you've got to become

00:27:17.500 comfortable with being authentic.

00:27:18.760 And that's going to be whether you're fiery and crazy and strong or whether you curse or

00:27:24.180 don't curse or whether you, you know, you're going to have to effectively communicate authentically

00:27:29.000 or it's not going to work.

00:27:30.600 You know what I mean?

00:27:31.360 Your people are going to leave uninspired.

00:27:32.800 They're going to leave unengaged.

00:27:33.820 They're going to leave disenfranchised.

00:27:35.340 And they're not going to have good things to say about you.

00:27:38.000 I'm curious what you think about this, though.

00:27:39.880 Do you think that that means that all public speaking in our culture is going to be that

00:27:44.700 laid back?

00:27:45.140 Because I'm trying to imagine like, you know, another president rolls in and we're waiting

00:27:48.640 for the State of the Union address and he comes out there and he's just like, hey, guys,

00:27:52.500 what's up?

00:27:52.900 So we're going to talk today.

00:27:53.880 I mean, you think it's going to be like that?

00:27:55.640 No.

00:27:56.180 All right.

00:27:56.700 I hope not because I hate that.

00:27:58.400 I don't know.

00:27:59.520 I mean, I think it's going to be.

00:28:02.180 I think it's situational.

00:28:03.780 Yeah.

00:28:04.400 You know, but to your point, we are in a culture that really, really values conversation.

00:28:09.240 You don't have to be unprofessional.

00:28:11.020 Right.

00:28:11.320 To be authentic.

00:28:13.180 You know what I mean?

00:28:13.700 That's a great point.

00:28:14.380 Yeah.

00:28:14.660 Like, you know, you don't have to like get up there and be like, hey, motherfuckers,

00:28:18.860 what's going on?

00:28:19.760 Like, you don't have to do that to be to be, you know, I'm guessing you would love to hear

00:28:24.840 Trump.

00:28:25.360 Trent say that.

00:28:26.100 Not Trent.

00:28:26.640 Trump.

00:28:27.000 No, man.

00:28:27.420 You know, I speak the way I speak because that's how I speak.

00:28:30.020 Right.

00:28:30.740 You know, when I'm speaking with my friends or you guys, I speak the same way.

00:28:35.760 You know, I catch a lot of flack for it on the Internet.

00:28:37.420 Oh, dude, why do you curse so much?

00:28:39.240 Because I curse so much.

00:28:41.240 Because it's who you are.

00:28:42.540 Yeah.

00:28:42.880 Yeah, right.

00:28:43.420 And if I, I mean, I guess I could try to curse less.

00:28:47.140 Yeah.

00:28:47.560 You know, but I don't know.

00:28:49.460 I kind of like it.

00:28:50.520 Yeah.

00:28:50.880 Yeah.

00:28:51.280 Well, so those entrepreneurs and those leaders who will inspire and influence and motivate

00:28:58.880 the current and future generations in your mind, you know, you got to be down to earth.

00:29:03.320 You got to be authentic in the way that you communicate.

00:29:05.600 Nothing pretentious.

00:29:06.820 Nothing teleprompter-esque.

00:29:09.360 Dude, I think people have a misconception of like how to speak to their team.

00:29:12.360 I think they, they, I think they're molded by this politically correct nonsense stuff that

00:29:18.540 we see all day, all night on the Internet.

00:29:21.840 I think they're afraid to say anything of value because they're afraid they're going to offend

00:29:25.220 anybody.

00:29:26.580 I think they're afraid to get to the point because, you know, like, dude, you got to

00:29:30.480 remember how most companies are now.

00:29:32.120 They're not small businesses.

00:29:33.240 They're, they're like, they're like these, like every company now has HR and like HR is

00:29:39.020 like, oh, well, you can't say that because someone's so sensitive about that.

00:29:43.260 Like, like, it's just, dude, you can't even run your own fucking business anymore.

00:29:46.540 Right.

00:29:46.900 You know?

00:29:47.960 Right.

00:29:48.460 So, you know, my personal take is, is like, you're going to get a lot further and a lot

00:29:54.540 more production by being real with your people than you are by like listening what HR says

00:29:58.100 you can and can't say.

00:29:59.260 You know what I mean?

00:29:59.920 But most people are too terrified to like do that ever.

00:30:02.580 They just won't do it.

00:30:03.880 All right.

00:30:04.100 Number three.

00:30:04.600 And I, this is one that I think you're particularly good at.

00:30:06.960 Um, you recognize that people add value to you and you thank them for it.

00:30:11.740 I think gratitude is a huge motivation.

00:30:14.020 There's no question.

00:30:15.160 I mean, gratitude for most employee people, um, non CEOs, not own business owners is the most

00:30:24.380 valuable thing that you give them more valuable than currency.

00:30:26.940 You know, people don't realize that they, they don't think of it like that.

00:30:30.140 I think of gratitude as a currency, you know, as something that I can pay my employees, you

00:30:36.180 know, um, and it's genuine, you know, the reality is, is we couldn't do the things that

00:30:41.520 we do without the work of all these people together.

00:30:44.520 So, I mean, what do you not have to be gratuitous about, you know what I mean?

00:30:48.580 It's, it's, it's, uh, it's important and people appreciate it.

00:30:53.640 I think the more that you thank your employees and I'm not talking about, you know, disingenuous

00:30:59.700 like thanking, you know, like over the top, like thanking them for like shit that they 0.80

00:31:03.900 didn't deserve to be thanked for, but given a good heartfelt thank you when it's due is

00:31:10.760 important.

00:31:11.320 And I think that helps with your authenticity.

00:31:13.840 I think it helps motivation.

00:31:15.040 I think it helps with production.

00:31:16.300 I mean, I know it does.

00:31:17.660 Yeah.

00:31:18.180 Yeah.

00:31:18.440 Um, I think that's a way of expressing humility and sort of a roundabout way, because when

00:31:23.160 you thank people, you're essentially saying, I know I can't do this alone.

00:31:25.860 Yeah.

00:31:26.400 You know, no question.

00:31:27.400 And you can't, you know, you'll have, I've heard people say this recently, you know, you

00:31:32.020 know, I like certain, certain business owners, they let their egos get fucking running wild.

00:31:37.340 I mean, I've, I've just heard a lot of it lately.

00:31:38.880 It's just, um, you know, I could do this without you.

00:31:44.860 And if you don't want to do it, I'll get, you know, so-and-so to do it.

00:31:48.180 And you're lucky to be here.

00:31:49.660 And, you know, I'm so great at what I do that people are lucky to be around me.

00:31:54.060 You know, like I've heard that.

00:31:55.440 I've heard people fucking say that.

00:31:56.840 That's really positive communication.

00:31:58.500 Dude, I've heard people say that in their fucking on the internet recently.

00:32:02.440 And I'm sitting here with my mouth open, like, dude, you are way, way gone out of reality

00:32:08.320 of, of, uh, you're, you're like in fucking outer space. 0.99

00:32:10.980 I tell you to fuck off.

00:32:12.080 That's what I'm saying.

00:32:13.100 Like, you're lucky.

00:32:14.140 You're lucky to be working with me.

00:32:16.300 Like, dude, that's just, I've heard it, man.

00:32:19.020 I've heard it from people that other people look up to.

00:32:20.800 And I'm just like, what the fuck are you talking about?

00:32:23.240 You know what I mean?

00:32:24.140 Dude, it's not about that.

00:32:25.960 Nobody's that great.

00:32:26.880 So yeah, it's a huge thing about humility.

00:32:29.000 So what are some other ways of, of, uh, of showing gratitude without actually just saying

00:32:33.860 thank you?

00:32:34.420 I like to walk into the warehouse and find, you know, the dude who's doing the best job

00:32:39.140 and pat him right on the ass. 0.91

00:32:40.640 Like, you know, and get a big old handful of that booty. 1.00

00:32:43.320 Yeah.

00:32:43.520 Yeah.

00:32:43.860 Yeah.

00:32:44.160 That's what I like.

00:32:44.760 That probably works pretty well.

00:32:45.660 Yeah.

00:32:46.080 One, 1,000 though.

00:32:47.180 Yeah.

00:32:47.420 One, 1,000.

00:32:48.200 If you do one, 1,000 or less, it doesn't count.

00:32:51.500 But if it's over one, 1,000, then it's weird.

00:32:54.000 So like, that's one way you could do, you can grab somebody's booty at work, you know?

00:32:57.820 So, um, no, man.

00:32:59.720 I mean, like, look, people know if you appreciate them or not.

00:33:04.240 You know what I mean?

00:33:05.120 It's, it's not always thank you.

00:33:06.520 It's like, sometimes it's like, it's like, Hey, thank you for doing such a good job.

00:33:09.760 Sometimes it's just like, Hey dude, I liked the way you did that.

00:33:12.580 I liked the way you're doing that.

00:33:13.740 That's good.

00:33:14.540 It's just simple shit.

00:33:16.280 You know what I mean?

00:33:17.780 Sometimes it's not getting yelled at.

00:33:19.360 Yeah.

00:33:19.600 For those, for those of you that are a small company, one of the things that, that I did

00:33:23.500 with our team is I started using our, as opposed to my, you know, my team or my assistant

00:33:29.560 or my, this or my, that.

00:33:31.020 And I feel like for us, when we're dealing with, you know, I've got a couple of full-time

00:33:35.060 employees, when they see in an email, Hey, a member of our team is going to be reaching

00:33:38.580 out rather than my assistant.

00:33:40.340 You know, it's just an empowering thing that it's constantly hearing teamwork, teamwork, teamwork.

00:33:44.520 And it's a nice way to not be, you don't sound like a douchebag, right?

00:33:47.800 And you're not overly like, you know, thank you so much for every little thing that you're

00:33:51.400 doing.

00:33:51.640 And it's like, Hey, it's this constant recognition that, you know, like we're a team.

00:33:55.340 I can't do this by myself.

00:33:56.620 There's no possible way I could speak 80 to 90 times a year, do all the things that I

00:34:01.080 have to do.

00:34:01.940 There's no way every detail would be done by myself.

00:34:04.500 It takes a team.

00:34:05.800 So I think to have that constant recognition to speak in terms of our, instead of my, my,

00:34:09.720 my, my, my, that goes a long way to just for your, your teammates to hear

00:34:13.820 that.

00:34:14.120 Yeah.

00:34:14.520 Just for them to hear it.

00:34:16.120 Agree.

00:34:16.640 And that's a dude.

00:34:17.360 I, I find that I find business owners that use my, my business and my, this, my, that

00:34:25.240 so like, dude, it's like one of the most common things I see people do.

00:34:28.780 And it makes me cringe.

00:34:30.300 You know what I mean?

00:34:30.860 I get it that you started the business, but, but look, you know, there's nothing wrong

00:34:36.840 with letting people know you're not doing it by yourself.

00:34:39.040 Yeah, exactly.

00:34:40.000 Right.

00:34:40.340 And so many people are against that.

00:34:42.100 Do you ever notice that?

00:34:42.880 Like, dude, you deal with a lot of business owners, man.

00:34:45.100 Like I deal with a lot of them too.

00:34:46.320 And like some guys would just will not let that go.

00:34:49.080 Like they are like, dude, I did this.

00:34:50.680 I did this.

00:34:51.180 I did this.

00:34:52.020 I'm like, bro, you are like, you're going to be limited because of your ability to like

00:34:57.180 get people involved.

00:34:58.020 So you talk about, I've had that conversation in multiple occasions where I'm actually doing

00:35:02.120 coaching work with a business owner and I hear them doing that.

00:35:05.300 And I have to have the real conversation.

00:35:06.880 Like, bro, you're just because they make millions of dollars and you're paying me a fee.

00:35:10.400 Like you need to hear what you're saying.

00:35:12.380 And that's not empowering to your people.

00:35:13.940 And then imagine if you do the transition of language and then their people respond to

00:35:17.920 it and then you can start to, I mean, it drives me nuts when you, and nobody's listening to

00:35:22.640 that person going, oh yeah, you did it all by yourself.

00:35:24.720 I mean, it doesn't even sound right.

00:35:26.000 Right.

00:35:26.560 Right.

00:35:27.100 So do you guys think notwithstanding the differences in people's personality that you

00:35:31.900 would go so far as to say that showing gratitude is the most effective way of motivating people?

00:35:37.600 I think it is.

00:35:39.260 I think it is.

00:35:40.040 I think people want to work for people that know that appreciate them.

00:35:44.380 I mean, dude, ultimately, Hey, look, I just hit a periscope on the way here.

00:35:48.560 And what did I talk about?

00:35:49.500 I talked about, I get on there for six minutes.

00:35:51.780 I said, look, if you're not fucking motivated on your own, you don't get it.

00:35:56.480 Okay.

00:35:56.880 The fact that I'm not where I'm at, where I would be, when I wake up in the morning

00:35:59.980 is enough for me to get out of bed with a fucking bundle of fury and go kill shit every 0.96

00:36:04.200 day.

00:36:04.960 Okay.

00:36:05.320 That's enough for me.

00:36:06.260 And it should be enough for anybody listening to this podcast, but the fact of the matter

00:36:09.660 is that it's not okay.

00:36:11.580 And the reality of the situation is, is that your goal as a manager or a CEO or a leader

00:36:20.040 of a company should be to trip, to trip the internal intrinsic motivation of that

00:36:26.000 person.

00:36:26.500 Your job is to fucking be a ninja.

00:36:28.700 It's to climb inside that person's brain, figure out what makes them get up and say,

00:36:33.160 I'm going to kill shit every day.

00:36:35.880 Okay.

00:36:36.840 And, and trip that switch over so that they go do that on their own.

00:36:40.260 And then they, you don't have to come and yell at them every day or coach them every

00:36:43.640 day.

00:36:43.760 They're just fired up.

00:36:44.780 And, and, and most people won't put the time to do that.

00:36:47.760 You have to, you have to get to know somebody and most people won't put the time into getting

00:36:51.780 to know people, much less show them that they're appreciated.

00:36:55.560 Because the reality is, is if you don't have that gratitude as a base layer of respect with

00:37:01.360 that person, you're going to have a hard time getting in there and figuring out what

00:37:04.760 makes them tick and flipping that switch for that person.

00:37:07.720 You know what I mean?

00:37:08.200 You can only go in and talk to your people so many times before they're like, yeah, Andy,

00:37:12.140 I fucking heard this dude.

00:37:13.780 You know what I mean?

00:37:14.840 You've got to figure out how to get them to think about it on their own and click over

00:37:19.460 from external motivation to internal motivation or inspiration and get them moving, you know?

00:37:25.780 And most CEOs and managers of business, they, they discount this aspect of leadership and

00:37:33.080 they say, well, I'm not that fiery type of leader like you are.

00:37:37.760 You know, I've just let my people do what they do.

00:37:39.360 Well, you know what?

00:37:40.220 If that's the case, you're going to be very limited on where you go.

00:37:44.260 You know, you're limiting yourself.

00:37:46.000 You, your job is to coach, you know, it's not chief executive officer.

00:37:51.060 It's, it's, it's coach executive officer.

00:37:53.020 You know what I'm saying?

00:37:53.680 You're the motherfucking coach, right?

00:37:55.520 Get these people to go out and perform at their highest level without, you know, having

00:37:58.500 to kick them in the ass every day. 0.99

00:37:59.620 I want to capture something that, that Andy's really nailing right now, which is he's in that

00:38:05.000 communication.

00:38:05.680 He's referring to motivating the individual.

00:38:08.220 And I think there's too many leaders who go in and they say, I'm going to say one thing

00:38:11.620 and it's just going to, it's going to spread.

00:38:13.500 And it's this cookie cutter approach.

00:38:15.140 No, it's Andy saying you have to connect with each individual.

00:38:18.840 The best leaders I've had with it, whether it be a coach in a team or a guy named John

00:38:22.760 Qualley, who is the, our managing partner.

00:38:24.560 When I was in the financial services industry, he knew how everybody was wired.

00:38:28.720 It was crazy.

00:38:29.620 He, he'd leave me a voicemail and I'd be like, dude, do you have cameras in my bedroom?

00:38:33.180 I mean, it's like he knew exactly what was going on in my life and what I was thinking

00:38:37.680 about because he cared that much.

00:38:39.680 Dude, people are only motivated by very, there's only a couple of things that motivate people.

00:38:43.440 I mean, one in business, a lot of it is money.

00:38:46.580 Okay.

00:38:47.180 The other thing is making a difference or mattering.

00:38:49.500 All right.

00:38:50.000 And those are two biggies.

00:38:51.040 Like, dude, most people are, are, most people are, you know, tripped under one of those

00:38:58.820 two, uh, causes.

00:39:00.900 You know what I mean?

00:39:01.820 So with the people who are motivated for money, you've got to get them to understand the better

00:39:05.540 job they do, uh, the more effective they solve the problems, the more they care about

00:39:09.040 people, the more money they make.

00:39:10.540 Okay.

00:39:10.920 And for the people who, um, want to make a difference, those people are actually easier

00:39:15.060 to coach in my opinion, because they want to do the job from a place of like, I really

00:39:19.040 want to help people and then they get paid.

00:39:21.060 They're end up being your best employees because not because they're chasing the money, but

00:39:25.240 because they're so passionate about the job they do, they ended up being very effective

00:39:28.540 at it and then they earn the money.

00:39:30.300 You know what I mean?

00:39:31.040 So I found in my experience, it's one of those two things in it.

00:39:34.640 If you're a manager, let's say you're manager of a three or four or 10 dudes, you can afford

00:39:39.640 to learn every single personality and you, you can know exactly what motivates these people

00:39:45.320 and you need to speak to them in terms of those situations.

00:39:49.600 If you go at somebody who is motivated to make a difference and to solve problems and

00:39:54.780 to help people and you start talking about money, that's going to like conflict with

00:39:58.800 their internal beliefs and they're not going to respond well to that.

00:40:02.300 You know what I mean?

00:40:03.120 But if you keep coaching them on making a difference and then the money comes, they're

00:40:05.780 happy.

00:40:06.400 They're like, Oh man, I'm doing good.

00:40:07.500 I'm making extra money.

00:40:08.660 You know what I mean?

00:40:10.140 And vice versa too.

00:40:11.240 But the, but let's say you run an organization where you have a hundred people.

00:40:14.720 All right.

00:40:16.060 You can't afford it.

00:40:17.080 Like I can't, there's no way I could possibly know every single person in my company's motivation.

00:40:21.420 So what I have to do is I have to get up and I have to speak in terms of both.

00:40:25.460 Okay.

00:40:25.860 I have to, I have to find all the reasons why people were motivated.

00:40:29.020 I have to talk a little bit about each one.

00:40:30.740 And then it's my manager's job who run each 10 group of six to 10 people to find out individually

00:40:38.360 what these people are motivated with and fucking pour gas on that fire. 0.93

00:40:43.800 And I'm assuming you're modeling what you want in your relationship with your management

00:40:47.540 team in the hopes that then it will be replicated down through the levels.

00:40:53.160 Yeah.

00:40:53.620 I mean, most, yes.

00:40:55.620 Okay.

00:40:55.960 That's short answer.

00:40:56.600 Yes.

00:40:56.880 Otherwise we're getting on a whole different plane.

00:41:00.000 Sounds good.

00:41:00.720 I mean, the end of the story is, is like, I'm not letting somebody lead my people unless

00:41:04.040 they're very similar to the way I would lead them.

00:41:05.860 Right.

00:41:06.320 You know what I mean?

00:41:06.800 Right.

00:41:07.960 Right.

00:41:08.220 That makes sense.

00:41:09.240 Makes sense.

00:41:10.380 All right.

00:41:10.660 Next point, which is, uh, you're good at telling stories.

00:41:13.680 You're good at, uh, sharing anecdotes and, uh, little word pictures.

00:41:17.340 And so I've got two follow-up questions for you on that one.

00:41:20.420 Number one, is that just your natural gift?

00:41:22.900 And number two, if it's not a leader's natural gift and he or she wants to motivate people,

00:41:27.840 how would you, how would you coach somebody?

00:41:30.680 And Ben, obviously I want to hear what you have to say about how would you coach people to

00:41:34.600 look for ways or look for stories, look for anecdotes that we're going to help you take

00:41:39.520 concepts and make them simple and easy to understand?

00:41:41.680 Um, when you're in charge of people and your job is to motivate them, okay, let's say in

00:41:48.480 a, in a business environment, all right, I'm not talking about speaking environment.

00:41:51.460 I'm talking about you run a business.

00:41:52.460 Okay.

00:41:52.800 And you've got, let's say 15 people and it's just, it's the same thing as like, you got

00:41:58.560 to think of it as like your kids.

00:42:00.060 All right.

00:42:00.780 And you're trying to tell your kids, you got 15 kids.

00:42:03.340 Let's pretend you're trying to tell your kids all this shit.

00:42:06.020 And you're like, yeah, yeah, yeah.

00:42:07.480 This is how the way it is.

00:42:08.580 And they're like, dude, fuck you, dad.

00:42:09.920 You know what the fuck you're talking about.

00:42:11.300 Right.

00:42:11.720 This is where stories come into play.

00:42:13.700 Right.

00:42:14.020 If you can find stories that represent the point you're trying to make to your own kids, AKA

00:42:19.360 employees and say, look, ABC and tell those stories.

00:42:23.040 And they, now all of a sudden it's not fuck you, dad. 0.91

00:42:26.500 It's like, Hey, dad knows what the fuck he's talking about.

00:42:28.220 And that was a funny story.

00:42:29.180 Right.

00:42:29.380 Exactly.

00:42:29.960 So they're used to reinforce the belief because just like with your own kids, a lot of you

00:42:34.360 guys have kids, you know, they listen to uncle, they listen to uncle Bob more than

00:42:37.940 they listen to you.

00:42:39.080 You know, Hey, Hey, you know, you call your brother up and you're like, Hey bro, I need you

00:42:42.520 to come talk to, to Johnny about fucking this because he didn't listen to me. 0.85

00:42:46.360 You know, give him the big brother talk, the big uncle talk.

00:42:48.480 You see what I'm saying?

00:42:48.880 Yeah, absolutely.

00:42:49.440 So like, that's how I like to think of it.

00:42:50.860 You know, I, I know, you know, I, I feel like that's been effective for me, um, at just

00:42:57.880 helping bring credibility to the points that I'm trying to make, uh, you know, being good

00:43:03.200 at storytelling, you know, where do you find them?

00:43:06.340 I mean, do you jot them down?

00:43:07.540 That's what I was getting ready to say, like being good and finding the stories is just a

00:43:10.920 matter of, you know, reading, like I, you know, you know, I'm an avid reader and I think

00:43:16.140 I found, you know, I mean, Google's awesome resource for that.

00:43:20.220 You know, you type in the theme of what you're trying to figure out and you'll find a story

00:43:23.700 about it.

00:43:24.120 You know, I, over the, I mean, man, I've been, I sound like I've been doing this for

00:43:28.540 a week, you know?

00:43:29.400 So I've collected a lot, you know, I think the more you do it, the better you get, the

00:43:33.000 more you remember and the more exposure you have, but you're not just going to get that

00:43:36.740 shit by sitting on the couch, you know, and watching, you know, whatever the fuck these 0.67

00:43:41.840 people are watching.

00:43:42.580 Yeah.

00:43:42.920 You know, Ben, do you use stories as much in your one-on-one coaching as you do in your

00:43:46.300 public speaking?

00:43:46.960 All the time.

00:43:47.200 Do you?

00:43:47.620 Every time.

00:43:48.440 I mean, I mean, dude, and you're awesome at telling them.

00:43:50.740 I mean, it's, you know, for me, American funds did research.

00:43:54.100 They spent hundreds of millions of dollars and they were researching sales.

00:43:57.360 What makes the sales process effective?

00:43:59.460 And they found after all the money that they spent using stories to sell was the most important

00:44:04.700 part of the process.

00:44:06.600 And before I read that research, I had put together seven psychological sales triggers

00:44:11.020 through what Andy's talking about.

00:44:12.180 Let me stop here.

00:44:12.800 You said using stories to sell.

00:44:16.360 In this context, guys, you have to remember you are selling.

00:44:20.580 Thank you.

00:44:21.140 Yeah.

00:44:21.360 When you're talking to your team, we're not talking about, he's not talking about selling

00:44:24.520 a product.

00:44:25.240 You're selling a fucking idea.

00:44:26.760 Influences sales.

00:44:27.540 That's right.

00:44:27.880 You're selling a vision.

00:44:29.180 You're selling a reason for them to get up and go out and do a great job.

00:44:32.960 Okay.

00:44:33.260 I just want to point that out.

00:44:34.500 People are here selling and they're like, we're not talking about selling.

00:44:37.660 We're always talking about selling.

00:44:38.940 Andy just nailed it.

00:44:40.580 Everybody is a salesperson.

00:44:42.020 That's why even if I'm coaching, I have to sell that person on a belief because look,

00:44:46.280 I've seen somebody else that does what they do become very effective with a strategy

00:44:51.020 I'm getting ready to teach you.

00:44:52.380 Well, if I don't share a story and paint a picture of how this is going to influence you,

00:44:57.220 it's hard for me to capture your attention.

00:44:59.500 If Andy shares a very powerful story and then he takes the point that was made in that story

00:45:05.260 that influenced somebody, people are more likely to listen and to take action because

00:45:10.060 they know that it works as opposed to just going in and saying, I'm going to teach you

00:45:13.720 something.

00:45:14.100 Go do this.

00:45:15.320 And that's why stories are effective.

00:45:16.520 If people like listening to a story, it's exactly what Andy said.

00:45:20.400 And it brings credibility to your point.

00:45:21.160 Absolutely.

00:45:21.880 Tell a story, make a point.

00:45:23.520 Tell a story, make a point.

00:45:24.720 At the end of the day, I'm a storyteller.

00:45:26.420 That's what I love about speaking.

00:45:27.340 I don't need slides in order to make a presentation.

00:45:30.600 I tell stories and I make a point.

00:45:32.680 So is there a go-to story for you?

00:45:35.640 Man, I've got a story for everything.

00:45:37.800 I've got stories.

00:45:38.680 We could talk about sales, actually selling a product.

00:45:40.920 I've got stories about personal growth.

00:45:42.520 I've got stories that I could tell you before you go to bed.

00:45:44.680 What kind of story do you want to hear?

00:45:46.020 About eating Chinese food?

00:45:47.360 Let me capture something again.

00:45:49.980 First off, you see how natural this is?

00:45:52.340 That's Andy being Andy.

00:45:54.360 It's not one story.

00:45:55.980 I'm so glad you asked that question.

00:45:57.360 What's the go-to story?

00:45:58.180 There is no go-to story.

00:45:59.820 Andy knows when I walk into that warehouse, based upon something I've experienced, if I

00:46:04.840 need to prove a point, there's a story I'm going to share that's going to teach a principle

00:46:08.300 so that we can be more effective.

00:46:10.020 If I walk onto a stage somewhere around the world, I'm going to understand the audience

00:46:15.720 that I'm in front of.

00:46:16.620 I'm going to tell stories and make points.

00:46:18.240 It's not the same cookie-cutter story every single time.

00:46:20.860 Right.

00:46:21.300 Right.

00:46:22.240 I like it.

00:46:23.120 And that just comes from doing it, right?

00:46:24.920 Absolutely.

00:46:25.520 Yeah.

00:46:25.660 I mean, a lot of the young guys listening right now are like, fuck, I don't have any

00:46:29.200 stories.

00:46:30.320 Dude, the best way you can start to build your story base is by, okay, paying attention to

00:46:37.640 other people because the story doesn't have to be, there's no like book out there that

00:46:40.960 says fable or fucking, what are they, success fables or parables or whatever the fuck you 0.80

00:46:47.040 want to call them.

00:46:48.380 There's no fucking book of stories, all right?

00:46:51.080 God dang, man.

00:46:52.840 Well, there probably is out there somewhere, but yeah.

00:46:55.660 Well, if there is, I don't know it.

00:46:56.900 Okay.

00:46:57.380 But what I like to do is I just pay attention.

00:47:00.400 You know, I watch people's stories and like, I'm intrigued by people's stories.

00:47:05.020 You know, I listen to other entrepreneurs' stories and then I tell people the story and

00:47:10.360 I say, this is, you know, like, just like we had Jillian on last week and she's telling

00:47:15.420 her story and I'm like, wait, wait, wait.

00:47:17.040 And I stop her and I say, now that's what this means.

00:47:20.000 And I'll put the point in, you know?

00:47:22.020 And then she'll speak for another 10 minutes and I'll say, now you guys listening, that's

00:47:26.520 what this means.

00:47:27.320 Look what she did. 1.00

00:47:28.480 You see what I mean?

00:47:29.200 Absolutely.

00:47:29.740 So you could, there's no set story list that you should go off of.

00:47:34.020 It's just paying attention, putting good shit into your brain, you know, read, you'll learn

00:47:38.700 a lot about reading about other successful people and you can tell those stories, you

00:47:42.200 know, it just takes time.

00:47:43.800 Another thing, I have to share this.

00:47:45.820 You have to tell true stories.

00:47:48.180 Nothing drives me more crazy than the guy.

00:47:50.520 I was literally at a conference one time.

00:47:52.380 It was a top producers conference for Northwestern Mutual.

00:47:54.700 We're down in Phoenix and they bring in this speaker and the speaker starts telling this

00:47:58.700 story and he's trying to get emotional and he's getting into it and he says, I had a

00:48:02.580 lesson in school.

00:48:03.980 And the lesson in school, they said, you have to go and interview one of the most successful

00:48:08.020 people that you know and you have to ask them, what's the biggest regret in your life?

00:48:11.600 And he goes through and he tells this emotional story about his uncle who's dying and his uncle

00:48:16.220 happened to be a life insurance salesman and he's in front of a life insurance crowd.

00:48:20.560 It was us, right?

00:48:21.380 And he's getting into all of it and he goes, I went to my uncle's hospital room and he's

00:48:25.940 dying and he's on the bed.

00:48:27.020 And I said, uncle so-and-so, I can't even remember his name because the guy, I mean,

00:48:30.180 just made everybody so angry because he was lying in the story.

00:48:33.480 He says to uncle so-and-so, he says, what's the biggest regret in your life?

00:48:37.020 And he says, my uncle looks at me and says that I didn't sell insurance for Northwestern

00:48:41.520 Mutual.

00:48:43.540 Wait.

00:48:44.240 And we all, this is a true story.

00:48:45.800 And we all, we all, we all are, I mean, keep in mind, we're the top producers.

00:48:52.180 We're the top 300 out of 10,000, right?

00:48:56.060 You can't shit a shitter.

00:48:57.480 So it's like, all of a sudden this guy tells the story.

00:49:00.520 We're all walking out of there looking at each other like, did he really just do that?

00:49:05.100 Did he?

00:49:05.940 So my point here, tell truthful stories.

00:49:10.320 What Andy said is pay attention to what happens.

00:49:12.640 There's enough real stories, things that have impacted you, coaches that had an influence

00:49:16.620 on your life.

00:49:17.160 Just tell real stories because when somebody does that, your credibility is gone.

00:49:21.480 That guy couldn't stand on a stage with anybody in the company again.

00:49:24.860 It's terrible.

00:49:25.680 It's got to be based in the truth.

00:49:26.940 Everything you do has to be based in the truth or a, someone's going to find the fuck

00:49:31.680 out and no, and going to, and you're going to be ruined or B, nobody's going to be

00:49:35.920 going to believe you.

00:49:37.520 And when it was that big of a lie, there's just no way that was even true.

00:49:41.300 Dude, I'm like speechless almost, which is rare.

00:49:44.720 I'm over here.

00:49:45.580 Like, if you guys can see me, I'm like, I'm like holding my head in my hands.

00:49:48.600 Like, what the fuck?

00:49:50.100 Like, I think, are you, are you lying right now?

00:49:52.580 I mean, I'm just saying, that sounds like unbelievable.

00:49:56.540 We're all walking out.

00:49:57.860 That's exactly the, we're like, this is unbelievable.

00:50:00.140 It is unbelievable.

00:50:00.760 Hey, Ben, are you fired up?

00:50:05.060 Oh, God.

00:50:06.220 Well, that's a joke here.

00:50:08.140 Are you fired up?

00:50:11.120 All right.

00:50:11.900 You can cut that, maybe, Vaughn.

00:50:13.060 Maybe not.

00:50:13.840 No way I'm not cutting that.

00:50:15.240 Well, on that note, if you are interested in the show notes for this episode, it's

00:50:23.380 the MFCEO.com forward slash P28.

00:50:27.940 Forward slash P Diddy.

00:50:29.940 I could do it.

00:50:30.920 I could, I could write it like that.

00:50:32.260 I could make that the custom link.

00:50:33.960 That'd be kind of funny.

00:50:35.360 All right.

00:50:35.600 Well, the next thing I noticed about you is that you use questions a lot.

00:50:38.900 Um, you use questions to help people discover that they already know what they need to know

00:50:44.420 in, in many cases, and they, they already have what they need to have to succeed.

00:50:48.980 So I think you hit it on the head, right?

00:50:52.120 I think most people already know.

00:50:55.760 Most people already know.

00:50:57.460 I mean, that's, I was going to say something more than that, but I think that's really all

00:51:00.620 needs to be said.

00:51:01.360 Most people already know.

00:51:03.460 So what they're looking for is what we covered on Thursday Thunder last week, which was validation.

00:51:09.500 You know, they want validation because they don't have the confidence to believe in their

00:51:13.200 own answers.

00:51:13.760 So I think, you know, the most effective thing I've done in motivating people and getting

00:51:17.660 people to work on their own without you having to, you know, um, push them so hard is to get

00:51:23.980 them to understand that they do know, you know, and the best way you could do that as leaders

00:51:27.680 to ask them right back, what do you think you should do?

00:51:30.740 Yeah.

00:51:31.320 You know what I mean?

00:51:31.880 What do you think you should do?

00:51:33.860 And what they'll do is they'll say, well, Andy, you know, I was thinking blah, blah, blah.

00:51:37.700 And I'm 98% of the time they're right.

00:51:41.080 And you're like, okay, and go do it.

00:51:43.060 So then they walk away with you with, with confidence.

00:51:46.480 They walk away with autonomy.

00:51:47.860 They walk away with, um, you know, a victory on their own.

00:51:51.800 Like, hell yeah, I know what I, I know what I'm supposed to do, you know?

00:51:54.600 And then that's going to lead into another decision down the road and another decision

00:51:58.600 down the road.

00:51:58.860 And then a year or two years from now, you've got a guy who is working on his own, doing

00:52:03.160 what he needs to do.

00:52:04.060 You don't have to be, you know, you don't have to hold his hand the whole way.

00:52:07.980 And people appreciate that because they don't want their hands held.

00:52:11.840 You know what I mean?

00:52:12.320 It's just developing the confidence for them to move out of the zone of, I don't know,

00:52:16.220 to make him realize, yeah, you do actually already know, you know, Ben, does that work

00:52:21.380 well in coaching?

00:52:22.960 Tremendously well.

00:52:23.700 I feel like the guru with the research today.

00:52:25.600 So what, what Andy just said, there's a guy by the name of Max Weber, one of the fathers

00:52:29.820 of sociology, and I always call it questions over statements, ask questions over statements.

00:52:34.060 Cause if you just go in and say, Hey, do this and do that and do this.

00:52:36.820 And how empowering is that?

00:52:38.540 As opposed to when you do it, Andy just said, ask them a question, let them uncover it.

00:52:42.380 You've then empowered them, inspired them to choose the behavior that you know is the

00:52:45.860 right behavior.

00:52:47.140 Well, Max Weber goes through two definitions, power versus authority.

00:52:50.400 Power is when you try to force or coerce somebody to do what you want them to do.

00:52:54.360 Whereas authority is what Andy's saying.

00:52:56.140 He's saying, look, I'm going to empower and I'm going to inspire you to choose what I

00:52:59.360 know you need to be choosing.

00:53:00.760 And to Andy's point, you already know what you need to do.

00:53:02.960 But when somebody asks you a question and then you say, Oh, well, if I handled it this

00:53:06.320 way, this is what the outcome would be.

00:53:07.860 And then Andy is the leader goes, great.

00:53:09.360 Let's go do that.

00:53:10.660 When Andy could have easily said, dude, go into the warehouse and do this or go into the

00:53:14.080 store and do this.

00:53:15.020 It's not as effective.

00:53:16.160 No, it's not because they don't believe in it.

00:53:17.960 It's not their idea.

00:53:19.000 Everything, everybody works more off of their idea.

00:53:22.760 You know what I mean?

00:53:23.280 It's a man.

00:53:24.840 Yeah.

00:53:25.060 It's just one thing that you're good at with being a leader is that you'll ask your team

00:53:28.400 questions.

00:53:29.380 Like, do you guys think this would work?

00:53:31.440 So, you know, when the team has a say in it, you know, they're more, they own it.

00:53:35.540 And if they don't own it, if I don't agree with what they're saying, I'll say something

00:53:39.700 like this.

00:53:40.240 I'll say, well, have you thought about blah, blah, blah, blah, blah.

00:53:43.020 And what did you just do?

00:53:44.100 He asked another question.

00:53:45.160 That's why it's questions over statements.

00:53:46.560 If they get the wrong answer, ask another question.

00:53:48.600 You know, I mean, dude, sometimes I do say, Hey, look, look, you guys should fucking know

00:53:52.340 this, but more effectively, you know, that's when I get my emotion involved, but, and I

00:53:57.860 do do, I do that.

00:53:59.220 You know, I'm not going to sit here and act like I don't, I get pissed off and I'm like,

00:54:01.720 look, I'm fucking paying all you guys to know this.

00:54:04.640 This is how you do it.

00:54:06.200 And sometimes that's what you have to do to get everybody to get their heads out of their

00:54:08.900 ass. 0.70

00:54:09.360 But more effectively, you can, if you have the patience, which I don't always have the

00:54:14.500 patience, you can say, Hey, and should say, Hey, have you thought about it like this?

00:54:20.660 And it always works out better.

00:54:22.140 You know what I mean?

00:54:22.760 Keep your cool, you know, become like the Jedi, you know, and just ask them or keep, keep

00:54:28.600 your cool and say, how is it possible that you were such an idiot? 0.80

00:54:31.880 Hey, how is it possible?

00:54:33.620 Are you fired up?

00:54:37.860 So dude, you know, it comes down to this, man.

00:54:42.660 It's just understanding what's going to get people to think internally as instead of forcing

00:54:47.640 them, like just what Ben's saying.

00:54:48.980 Sometimes you do have to force.

00:54:50.380 I mean, there's no question.

00:54:51.840 Sometimes people just fucking don't get it.

00:54:54.340 And you have to be like, Hey, go do this.

00:54:56.480 And then when they see the result, then you come back to me, say, all right, I asked you

00:54:59.800 to do this because I need you to do this.

00:55:03.200 And this is what the result was.

00:55:04.300 Did you see that?

00:55:05.300 And you're kind of like training in a, in a, uh, react.

00:55:10.840 I don't know.

00:55:11.760 Like fuck it.

00:55:13.140 What's the word backwards?

00:55:14.040 Like you're doing it after the fact, you know what I mean?

00:55:16.340 Retros.

00:55:16.980 Yeah.

00:55:17.700 Retrospectively training.

00:55:18.500 You know what I mean?

00:55:19.340 So, um, and that's, that's what you have to do, but it's more effective to empower people

00:55:26.060 and inspire them by just getting them to think, you know, you know, if anybody has been a

00:55:31.600 long time listener of, and by long time, I mean the last year, a listener of the MFCEO

00:55:36.920 project, this is a, this is a, a subject and a theme that is repeated again and again.

00:55:43.420 And that's the value of asking questions, asking questions to become a problem solver,

00:55:48.140 asking questions to diagnose what your customers need, asking questions of your teammates.

00:55:52.800 Dude.

00:55:53.240 And you could do this in, this goes into speaking in front of groups too.

00:55:56.300 Like when people ask a question, one of the most effective things you could do to somebody

00:56:00.780 is throw it right back at them. 0.97

00:56:01.960 Well, what is your solution to that problem?

00:56:05.000 Have you thought about, then they tell you, have you thought about this?

00:56:08.660 You see what I mean?

00:56:09.600 Because a lot of people do, there's always those people that sit in a group and they

00:56:13.060 think they're going to ask you, they think about their questions in a way to like, what

00:56:16.600 can I do to stump this dude?

00:56:18.300 You know what I'm talking about.

00:56:19.280 I'm looking at Ben.

00:56:20.380 Absolutely.

00:56:20.660 Their whole fucking motivation is to sit there and like stump you, you know?

00:56:24.200 Yeah.

00:56:24.460 So one of the best ways is like to put it right back to them and say, what do you think?

00:56:28.280 And get started discussion.

00:56:29.420 Yeah.

00:56:29.780 That's a great point.

00:56:30.600 Well, time is getting away from us.

00:56:32.160 So I want to speed through the last two points.

00:56:35.460 So we recently had a great speaking event and somebody said something to me that really

00:56:40.260 stuck with me.

00:56:40.920 And she said that it meant so much to her that in a particular podcast, Andy, you said,

00:56:48.640 I don't know what the hell I'm doing.

00:56:50.560 I mean, even now, I don't know what the hell I'm doing.

00:56:53.060 And she was like, I couldn't believe that he was so honest and said like, you know, that

00:56:58.320 he struggles with, you know, doubt and confusion sometimes, you know, concerning the future of

00:57:04.880 his business or what he's going to do.

00:57:06.320 And, and I think that is, that's a huge, huge part of how you motivate people is that

00:57:11.820 you, you are open about the fact that business and life is messy and that you struggle, you

00:57:17.560 doubt, you have your tombstone days, you know?

00:57:21.240 Why wouldn't you tell the truth about that?

00:57:26.220 I mean, I'm asking you.

00:57:27.640 If you were egotistical.

00:57:29.000 Okay.

00:57:29.380 Or what else?

00:57:30.380 You weren't in the business of helping people.

00:57:32.600 And what else?

00:57:33.960 Insecure.

00:57:34.600 Exactly.

00:57:35.260 Yeah.

00:57:35.460 So anybody who tries to pretend like this shit is easy and they're gifted with, I see

00:57:42.140 people do this, you know, they don't go through the struggle and they don't have this, you

00:57:46.720 know, these days of doubt.

00:57:48.020 They don't have these, you know, they make it seem like they're Superman of, of motivation,

00:57:53.100 business, and life.

00:57:53.820 And they don't share the struggles of reality with you.

00:57:57.340 Most likely they're full of shit.

00:57:59.180 Second off, they're full of themselves.

00:58:00.920 And third of all, they're totally scared that you're going to find out that they're full

00:58:04.320 of shit.

00:58:05.000 You know what I mean?

00:58:05.860 So I don't have anything to lose by telling people the truth that it's hard.

00:58:10.120 And the days I wake up, there's days I wake up multiple times a week where I want to quit

00:58:13.740 or that, you know, sometimes I don't know what the fuck I'm doing.

00:58:16.820 There's nothing wrong with saying that.

00:58:18.300 Right.

00:58:19.040 You know, I mean, dude.

00:58:21.580 Plus saying otherwise would be a lie.

00:58:23.540 It would be a lie.

00:58:24.480 That people deep down would, would not believe.

00:58:26.960 And not only that, you know, you have to think about like, are you helping or hurting people

00:58:33.760 by saying that, you know?

00:58:35.340 And while you say things to make you sound stronger and better and, and, you know, more,

00:58:43.220 you know, of a superhero than you really are, what you're, you're not helped.

00:58:47.440 That's to help you.

00:58:48.320 That's your ego.

00:58:48.940 You're, you're not helping people because other people are like, man, this dude really

00:58:52.380 has it.

00:58:52.960 And, you know, I don't have it because every day I wake up, I hate this and I don't know

00:58:56.660 what I'm going to do.

00:58:57.240 And I'm scared shitless.

00:58:58.360 Well, fuck dude.

00:58:59.200 I'm scared too.

00:59:00.680 You know what I mean?

00:59:02.500 You know, you have to let people know the realities of what they're dealing with.

00:59:05.500 Otherwise they're going to think there's something wrong with them, which is way more harmful

00:59:09.020 than just, you know, telling them the way it is.

00:59:12.300 I mean, look, man, it's being authentic.

00:59:15.380 It's being, it's being real.

00:59:16.940 It's telling the truth.

00:59:17.700 You know, the shit's hard.

00:59:18.600 It's fucking hard for everybody, you know, and a lot of people won't tell their insecurities

00:59:25.440 or their, their, their vulnerabilities or their failures or anything that they're worried

00:59:29.860 about because they're afraid it's going to make them weaker when in reality, I think

00:59:32.580 it makes you stronger.

00:59:34.060 You know, that's my opinion of it.

00:59:35.680 Yeah.

00:59:35.960 And it gives other people strength.

00:59:37.300 Exactly.

00:59:37.940 Absolutely.

00:59:38.400 And if you give other, if you can give other people strength, they're going to give you

00:59:40.660 strength.

00:59:41.700 I mean, it, to me, I mean, it just makes sense.

00:59:45.300 I don't know.

00:59:46.000 I think for me, it's important to be transparent, to be real.

00:59:50.340 Success is so incredibly hard.

00:59:52.180 I get knocked down.

00:59:53.080 I get challenged all the time.

00:59:54.460 It drives me crazy when a speaker stands up there and they act like they know it all and

00:59:58.500 they don't go through.

00:59:59.620 It's just, it's just not real.

01:00:01.260 I mean, I have a personal coach.

01:00:02.800 Why?

01:00:03.180 Because I struggle with things.

01:00:04.400 I have mentors.

01:00:04.840 I have mentors.

01:00:05.400 I have individuals who challenge me so I can have a more clear vision of where I want

01:00:09.820 to go because I get uncomfortable with things and I have to figure out what's the solution

01:00:13.680 to get through it.

01:00:14.580 It takes coaches.

01:00:15.420 It takes mentors.

01:00:16.220 It takes other examples.

01:00:17.520 Great friends who truly care about you and challenge you to be able to get to where you

01:00:21.200 want to go.

01:00:21.720 Success is so incredibly hard.

01:00:23.400 It is not easy in any way, shape or form.

01:00:25.940 For anyone.

01:00:26.620 For anyone.

01:00:27.280 Right.

01:00:27.660 Right.

01:00:28.320 Right.

01:00:28.480 Anybody who tells you differently is not telling you the truth.

01:00:31.360 Right.

01:00:31.640 Which ultimately, that's what we're talking about.

01:00:33.160 We're talking about creating a trust-based relationship with your audience and with the people that work

01:00:37.360 for you and if you can't be honest with them, they're not going to trust you, which is what

01:00:41.040 everything is built off of.

01:00:42.040 I hope that makes sense because we're covering it really quick and it could be a whole podcast

01:00:45.080 on its own.

01:00:45.520 I'll make one point that's really, really tight on that to hopefully tidy it up.

01:00:48.860 When I coach individuals, oftentimes they're struggling with things that I've struggled

01:00:53.640 with in my life or I'm currently struggling with.

01:00:56.160 So we have open conversations.

01:00:57.840 That's the realness, the transparency.

01:00:59.620 Say, hey, I'm struggling with that.

01:01:00.740 Here's how I'm dealing with it.

01:01:01.920 I don't try to tell them I'm perfect and that's why I'm a coach because it's because I'm a coach

01:01:06.160 or because I speak that I'm perfect.

01:01:07.860 No, I go through challenge.

01:01:09.380 You have to be real and transparent with people.

01:01:12.180 Well, all of this really does lead to our final point.

01:01:14.820 And what I would say to everybody is that this is, in many ways, what the MFCEO Project

01:01:19.560 is all about.

01:01:20.580 And that is that there has been, up to this point, a lot of good that has come out of

01:01:26.120 the motivational, the self-help movement, the sort of institutional approach to business

01:01:31.900 and entrepreneurialism and success.

01:01:33.960 But what I think, and I think a lot of people who listen to this podcast agree, and Andy's

01:01:39.220 Periscope followers and everybody else, I think they agree that the historic approach

01:01:45.360 is only focused on the happy, the rainbows, the unicorns, all of the things that make

01:01:53.060 for sunshine and happiness.

01:01:56.080 And what we get with Andy is something different.

01:01:58.720 Andy, your approach to motivation doesn't limit it to just the positive stuff.

01:02:02.940 You give people the full range of human experience and emotion, the success, the failure, the

01:02:07.420 laughter, the cussing, the ups and downs.

01:02:09.400 You're all about motivating people with real life.

01:02:12.720 That's what you want to give people.

01:02:14.080 Fair to say?

01:02:15.560 I don't know any other way to do it.

01:02:17.600 You know, I feel like doing it any other way is a manipulation of people's emotions.

01:02:24.000 And I don't think that's a moral thing to do.

01:02:26.140 You know, it's easy to stand in front of a room and tell everybody how great they are

01:02:29.120 or how awesome they are, how special they are, and get everybody all pumped up on good

01:02:33.880 vibes and not really share the reality with people.

01:02:36.880 And I think you're setting them up for failure to pad your own wallet at that point.

01:02:41.880 I don't think...

01:02:42.320 Same thing as telling kids to play sports and not keep score.

01:02:44.500 It's not reality.

01:02:45.340 And it's not ethical.

01:02:46.700 It's not an ethical thing to do.

01:02:47.640 That's a great point, Ben.

01:02:48.460 That's a great point.

01:02:49.200 You know, I appreciate that.

01:02:50.560 Yeah.

01:02:51.280 Well, it's not...

01:02:52.640 It's just not an ethical move.

01:02:54.660 You know, you can't set people up to fail.

01:02:58.200 And that's not right.

01:02:59.220 That's what this whole show is based around.

01:03:01.500 You know, I want people to know, you know, that things are fucking hard.

01:03:07.500 I want people to know that it's hard for me.

01:03:09.900 I want people to know that it's hard for other entrepreneurs.

01:03:12.280 I want people to understand how much work it really takes.

01:03:16.060 I mean, how many fucking morons do we have on the internet telling people they got

01:03:19.100 rich in 12 months or telling people they have a fucking... 0.95

01:03:22.340 Dude, that's unethical to tell people that when it's not true.

01:03:26.080 And it's not true.

01:03:28.640 You know, we see people selling programs and selling success and do this and that.

01:03:32.900 And they fucking straight up lie to people to pad their own wallet.

01:03:36.960 I don't think that's an ethical thing to do, which is really the point of this whole fucking show.

01:03:41.940 You know, is to give people the reality.

01:03:44.680 Like, you know, let's try to point out the punches.

01:03:48.020 It's like a boxing coach.

01:03:48.940 Like, dude, this guy's going to come at you with a right hook and then a left hook and then a fucking right uppercut.

01:03:53.980 And I don't know boxing, but I'm just making that shit up.

01:03:56.060 But the point is, is like, if you know to look for that stuff, you're more prepared to deal with it.

01:04:00.920 Whereas I feel like most success people, quote unquote, with, you know, and there's a few good ones, man.

01:04:06.820 Like I've been reading...

01:04:08.180 You guys know I'm a big fan of Gary V.

01:04:09.760 You know, I just read Grant Cardone, his first book.

01:04:14.940 Not his first book, but my first book of his that I read.

01:04:17.840 The 10X Rule.

01:04:18.800 Dude, fucking...

01:04:19.700 It's good shit.

01:04:20.820 You know, the guy's talking about the struggle.

01:04:22.460 He's talking about the hustle.

01:04:24.200 And that's reality.

01:04:25.400 But a lot of these people are trying to sell people a dream that just isn't there.

01:04:29.360 And I don't like that.

01:04:30.940 I had...

01:04:31.580 We've got a mutual friend, Claudio Gambon, down in Orlando, Florida, who had come to our Virgin Islands boot camp.

01:04:37.580 And he was out at a meeting.

01:04:38.720 He's a stud.

01:04:39.600 Grant Cardone just spoke.

01:04:41.340 And I said, how did he do?

01:04:42.480 Because, I mean, Grant Cardone's...

01:04:43.740 I mean, the guy just gives it real, gets people to think big, makes people uncomfortable.

01:04:47.420 And he says, man, he goes, 40% of the room was so freaking uncomfortable.

01:04:51.440 And he goes, I loved it.

01:04:52.900 See, but that's because Claudio wants to challenge himself to get better.

01:04:55.780 You have all these people who want to protect themselves.

01:04:57.700 It's ridiculous.

01:04:58.400 A guy like Grant Cardone, similar to Andy, he's going to go in, I'm going to give it to you real, because that's what makes you better.

01:05:04.660 That is what makes people better.

01:05:06.060 And I feel like anything else that people...

01:05:08.020 I feel like anybody else out there sending a different message, you know, I think they do it to gather the emotions of people and get them to buy shit.

01:05:17.520 You know?

01:05:18.140 Oh, we're all great.

01:05:19.980 Buy my book about how to be great.

01:05:22.760 No, motherfucker, you aren't great.

01:05:24.500 Because you're not doing the fucking work.

01:05:27.060 That's what they need to hear.

01:05:28.400 I think.

01:05:29.900 You know?

01:05:31.080 I don't know, man.

01:05:32.080 And you know, a lot of people like to sell this mystical fucking bullshit.

01:05:35.260 Like, oh, there's a secret to this.

01:05:37.000 Like, sometimes I feel stupid that we even do this podcast, because there's so not a secret to this.

01:05:42.500 And it's like, you know, what the fuck are we talking about?

01:05:46.600 We're talking about making a fucking list.

01:05:48.440 And we're talking about crossing shit off the list.

01:05:50.440 And we're talking about doing that every day.

01:05:51.920 And if you do that every day for long enough, guess what happens?

01:05:54.280 You fucking succeed.

01:05:56.200 You know what I mean?

01:05:58.400 It's not a magical thing.

01:05:59.900 I guess it's similar to, like, how, you know, I'm struggling with my weight right now.

01:06:05.940 For years, I've always struggled with my weight, to be completely honest.

01:06:09.560 I went for 15 years where my body fat didn't get over, you know, 13 or 14 percent when I was working in the store, because I had motivation to keep it there.

01:06:17.720 But, like, dude, I didn't fucking, you know, believe there was some magic about it.

01:06:23.200 But I deal with, I dealt with people every day who came in, and they overweight people, and they felt like there was, like, a magic thing.

01:06:28.140 Like, oh, I just can't do it because I don't have it.

01:06:30.340 Right.

01:06:30.600 You know, but sure as fuck, man, you get them on a meal plan, you get them doing a little activity every day, guess what happens?

01:06:37.600 They change.

01:06:38.340 Right.

01:06:38.720 Their bodies change.

01:06:39.740 Their beliefs change.

01:06:41.060 They change as a person.

01:06:42.920 And, you know, I feel like those are so similar, those mentalities are so similar because I see a lot of the same mentality that I've seen with people who are overweight and think that there's, like, a fucking magic to it.

01:06:57.000 You know what I mean?

01:06:58.300 Yeah, absolutely.

01:06:58.880 When in reality, it's a math equation.

01:07:00.900 It's how much you bring in versus how much you fucking put out.

01:07:04.920 Right.

01:07:05.020 And it's the same thing with success.

01:07:06.500 Right.

01:07:06.940 So I posted this on, or not Facebook, but I posted this on.

01:07:10.520 Does that make sense, what I'm trying to say?

01:07:11.880 Absolutely.

01:07:12.520 Like, the mentality is very similar.

01:07:13.940 Like, I even talked about this at our event on Friday.

01:07:19.480 Like, it's, and people, they, there's just no magic to it.

01:07:24.520 It's a cause and effect relationship.

01:07:26.140 Right.

01:07:26.400 So I posted on Instagram, I posted my favorite quote from your talk.

01:07:30.600 Last week, which is, to your point, I'm not an unusually intelligent person with extraordinary gifts.

01:07:37.060 I'm a regular dude who made a daily list of critical tasks that needed to get done.

01:07:40.900 And I did them.

01:07:43.880 Yeah.

01:07:44.360 That was your explanation for how you built a multi-million dollar business.

01:07:47.180 That's it.

01:07:47.680 It's that simple.

01:07:48.780 But see, to get people to look past the magic and the fairy dust and the pixie dust and the story that society has told them about success,

01:08:03.400 to get them to look past that and quit looking at it as a mystical thing and start looking at it as a cause and effect thing,

01:08:09.880 that's, that's the, that's what we're fucking paid to do. 0.71

01:08:13.160 Like, when I go speak to a group, my fucking job is to get people, and what do I say every time?

01:08:17.940 I'm like, dude, my job is to get you to walk out of here and to leave that magic fairy dust belief about success at the fucking, in this room,

01:08:26.420 and never think of it that way again.

01:08:28.320 And start thinking of it as cause and effect.

01:08:29.980 Like, execute, results happen.

01:08:32.720 And that's, you know, that's it, man.

01:08:34.520 You know, and leading, tying it into this, this, this episode, it's the same thing when you're leading your team, man.

01:08:40.780 Getting your people to understand that their performance is not some thing.

01:08:45.260 It's, it's, it's cause and effect.

01:08:47.300 You met, dude, my dad has this great saying, and anybody who knows my dad, this is what he always says.

01:08:51.700 You make a list, you call the fucking list.

01:08:55.140 When you call the list, you do it again.

01:08:57.100 You make a new list.

01:08:58.480 Like, that's his saying.

01:08:59.740 Make a list, call the list.

01:09:01.200 When you call the list, you make a new list.

01:09:03.520 Like, that's his, you know, it can't get any fucking simpler.

01:09:08.320 You know what I mean?

01:09:09.080 Yeah.

01:09:09.380 If your goal is to lose weight, you know, you make a list.

01:09:12.280 You do the list.

01:09:13.520 You do it every day.

01:09:14.540 Eventually, you're fucking where you need to be.

01:09:16.660 You know?

01:09:17.840 Now, I realize I'm not the perfect example of that right now, but, you know, I'm working on it.

01:09:22.140 You're pretty spelt.

01:09:22.780 Well, I'm not worried about, I don't think that there's magic to it.

01:09:25.340 I know that, like, hey, I drank too many fucking beers and, you know.

01:09:29.740 Lived it up too many times.

01:09:31.820 Right.

01:09:32.260 You know?

01:09:32.520 I don't look at it like, hey, it's fucking, you know, the unicorn of fucking physicality is going to come in here and stick his fucking unicorn horn in my asshole.

01:09:41.540 You know what I mean?

01:09:42.300 And make me fucking spelt.

01:09:43.260 Well, I'm just saying, man.

01:09:45.820 You know?

01:09:47.040 You know that time's a factor.

01:09:49.100 Yeah, dude.

01:09:50.000 And it's cause effect.

01:09:53.960 That's it.

01:09:54.340 Success is no different.

01:09:55.640 Right.

01:09:56.160 Well, I just read from Instagram.

01:09:58.340 And while we're at it, we haven't done this for a while, but let's share our social media contacts.

01:10:03.540 Ben, you are?

01:10:04.720 At Continued Fight for Periscope, Instagram, Snapchat, Twitter, and Ben Newman for everything else.

01:10:10.640 Facebook.

01:10:10.980 Facebook.

01:10:12.280 I'm at Andy Fursella on Instagram and Periscope.

01:10:16.780 MFCEO-1 on Snapchat.

01:10:20.840 I mean, do we not know by now?

01:10:23.180 Yeah, they do.

01:10:23.940 But you know what?

01:10:24.520 We might have.

01:10:25.320 There's a fucking machine out there called Google.

01:10:26.960 Well, that's true, but we honestly have, we are constantly getting new listeners, and

01:10:32.180 some of them don't start with episode one.

01:10:34.080 They start now.

01:10:34.800 So, my social media contact is at VaughnKohler, V-A-U-G-H-N-K-O-H-L-E-R on Instagram and Twitter.

01:10:41.560 And Tyler is, come on, Tyler.

01:10:43.720 You got to get closer to the mic here.

01:10:45.160 Tyler's my tie, fluffy rainbow, at 6969.

01:10:48.820 Unicorn born in my ass.

01:10:52.460 I'm just saying, like, I don't know.

01:10:53.920 Like, I don't know what people think, man.

01:10:55.260 Tyler is at my tie.

01:10:57.660 M-A-I underscore T-Y.

01:11:02.180 No, T-A-I.

01:11:02.780 I don't know what it is.

01:11:04.220 Right?

01:11:04.540 T-A-I?

01:11:05.380 No.

01:11:05.720 M-A-I underscore T-Y-L-E-R. 1.00

01:11:07.980 Oh.

01:11:08.880 You know, that sounds like the drink.

01:11:10.380 Dude, that's how we came up with that name.

01:11:12.120 No, I know.

01:11:13.160 We were drinking at Joey B's, me and him.

01:11:15.360 Is that what that means, Phil?

01:11:16.900 I know.

01:11:18.700 You guys don't get a deadpan humor, obviously.

01:11:21.560 Deadpan?

01:11:22.180 Deadpan humor.

01:11:22.720 That's called bad humor.

01:11:23.700 I know.

01:11:24.200 Your jokes just aren't funny.

01:11:26.660 Yeah.

01:11:27.220 You're fired up.

01:11:28.700 Dude.

01:11:29.620 But here's the thing, man.

01:11:31.020 You guys, look.

01:11:33.540 You've got to understand what it takes to communicate with people.

01:11:36.460 You can't, you know, you can't lie.

01:11:40.320 You can't fake it.

01:11:41.800 You don't have to be overly polished.

01:11:43.200 Just get to the fucking point and help people improve.

01:11:46.480 People overcomplicate everything.

01:11:49.900 You know, whether it be public speaking or business or fitness or whatever, man.

01:11:53.920 You know, they take it and they make it complicated instead of taking it and making it easy.

01:11:57.940 Make shit easy.

01:11:59.300 You know, have a point.

01:12:00.960 Make the fucking point.

01:12:02.600 Move on.

01:12:03.480 You know what I mean?

01:12:04.460 Show people how they can be better through your actions.

01:12:07.880 You know, ask them the right questions.

01:12:10.040 Ask them what they think.

01:12:10.980 I mean, this is not hard.

01:12:12.820 So, you know, the next time you wonder about how am I going to get through to people or how am I going to reach my team or how am I going to do this?

01:12:19.940 Stop worrying about the delivery.

01:12:21.580 Stop worrying about getting, you know, the shit they try to teach you in school.

01:12:24.940 Like, oh, speak with no pauses and no verbal, you know, ums or, you know, stop trying to be perfect and just be real.

01:12:33.380 You know, and you're going to get a lot more accomplished that way than you ever will trying to be this polished.

01:12:38.160 In fact, being polished is counterproductive.

01:12:40.980 The more you try to be polished, the more it's going to take away from the effect that you could have on your team.

01:12:46.380 And, you know, at the end of the day, it's all about transferring enthusiasm.

01:12:50.080 If you're not an enthusiastic person, you're going to have to do more work.

01:12:52.880 The more enthusiastic you are, the easier you can get through to people.

01:12:56.920 It's just an emotional thing.

01:12:58.100 It's like music.

01:12:58.920 People are born with an affinity for music.

01:13:02.500 It's in your DNA, just like enthusiasm.

01:13:05.300 Everybody knows that one guy that rubs off on you and every time you're around him,

01:13:08.640 the guy makes you feel good and gets you excited, try to be that guy.

01:13:13.200 You know, not inauthentic, but just work on, like, actually speaking about shit that you care about.

01:13:17.320 You'll get excited.

01:13:18.320 I think most people limit their ability to be an effective speaker and effective leader

01:13:25.400 because they're afraid they're going to look stupid when they're enthusiastic.

01:13:28.160 Well, yeah, you're going to look stupid sometimes.

01:13:30.220 Because sometimes you're going to be enthusiastic.

01:13:31.720 People are going to look back at you like, what the fuck?

01:13:33.740 It's part of the game, you know?

01:13:35.600 So don't be afraid to make mistakes.

01:13:38.180 Don't be afraid to say what's on your mind.

01:13:39.960 Be real, and you're going to have good shit happen.

01:13:42.520 All right, guys?

01:13:43.100 Now go use this shit and make something happen.

01:13:44.940 Work, work, work.

01:13:45.820 Never run the sidelines.

01:13:47.380 I only hustle.

01:13:48.940 Never take your day off.

01:13:50.640 I only work, work, work.

01:13:52.740 I don't mess around, kid.

01:13:54.020 I only can't.

01:13:55.700 Money never sleeps.

01:13:57.200 All I do is work.

01:13:58.920 All I do is work.

01:14:00.740 All I do is work.

01:14:01.980 All I do is work.

01:14:04.420 All I do is work.

01:14:05.600 All I do is work.

01:14:07.400 All I do is work.

REAL AF with Andy Frisella - November 17, 2015

Methods of Motivation, with Andy Frisella - MFCEO28

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