Methods of Motivation, with Andy Frisella - MFCEO28
Episode Stats
Length
1 hour and 14 minutes
Words per Minute
213.21057
Summary
In this episode of the MFCEO Project, DJ/DJ/Public Speaker Ben Newman and I talk about how to get people fired up and motivated to take action. We also talk about political correctness and how it's ruining our world.
Transcript
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Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.
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You may not travel the world and get paid to be a motivational speaker, but every entrepreneur
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has to be able to transfer enthusiasm and move people to action.
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With several multi-million dollar companies, a huge social media following, and a top 25
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podcast, Andy knows a little bit about inspiration and influence.
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In this episode, he, along with professional public speaker Ben Newman, shares his methods
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I'm Andy and I'm your host, and I am the motherfucking CEO.
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I'm here with my co-host, Vaughn Kohler, DJ God, a.k.a. Vaughn the Impaler, DJ, DJ Vaughn
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the Impaler, DJ Vaughn Diesel, DJ God Vaughn Diesel.
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I told you, I like Vaughn the Impaler the most.
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I think it sounds like something from Conan the Barbarian.
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Vaughn was just telling me before we started about his friend's son got expelled from public
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He, along with most nine-year-old boys, he likes ninjas, right?
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So he and a bunch of our friends formed what they called an assassin's club.
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You know, it's third grade, so they wrote these little IDs, so they created these little
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IDs that had their name, their code name, and their preferred weapon of choice, which
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I think it was like, you know, a throwing star or, you know, a skimitar or something.
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So apparently that represents a threat to school security.
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So apparently that's a threat to school security, so.
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Do you people not fucking get that our world is being ruined by politically correct nonsense?
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Some fucking stupid soccer mom out there decided that, oh, these kids might actually
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come to school and fucking karate chop my little baby.
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I mean, I think they were playing karate in the recess and everything, but I mean, big
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Well, kids don't play karate wrestling in recess when you're in third grade.
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Dude, it's even further evidence of how this country is becoming pussified on a daily basis,
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You can't even like, dude, I read something like you can't even play tag anymore because
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Or the little boys that kiss the little girls in kindergarten and then get expelled for sexual
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The fucking people who push this shit into society, they're all vocal and verbal.
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And the people who actually know better, most of the people listening to the show, probably
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all the people listening to the show, we don't say anything because we all abide by
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Like, don't argue with stupid people because it's not worth it.
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But, dude, it's starting to like really affect society.
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Like, we need to stand up as a whole and say, dude, you're fucking out of your mind.
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And I think that I think the ones like I don't argue with these motherfuckers on the Internet
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because I'm like, dude, they will never understand.
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And I know that arguing with somebody who's a moron, all it does is end up frustrating
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And I know that a lot of these administrators are going to say, oh, yeah, well, you'll be
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the first person to complain when some kid comes in and guns down, you know, all the
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And I say, wait a minute, have some common sense.
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Nobody's saying you don't, you know, you know, you're not mindful of security, but have
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some common sense and be able to recognize a real threat from just boys being
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I mean, honestly, I like I have a bunch of friends who are who are very, very dedicated
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I'm just not totally sure I'm going to send my kids to public school.
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If I'm not sure I'm going to have kids, to be completely honest, I'm not lying.
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Like we keep putting off year after year after year because like the way that the world
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Like, dude, I wake up in the morning, I click open my fucking Internet and I look at it and I'm
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just like, do I really want to bring kids into a world that is run by fucking morons
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They can't even play fucking Ninja Warrior or whatever it is.
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And like, dude, we used to do crazy shit like like we had fucking rock fights like we throw
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rocks at each other or like BB gun wars and shit like like dude, if you do that now, like
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you you'd be like in jail for attempted murder for 21 years.
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My buddy was telling me that he grew up in western Kansas and in their school, you just
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brought rifles to school and you just and you'd like I'm not suggesting we do that, but
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It's country is like they brought it and they know it's country shit.
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I'm not going to say it, but the point one time, just one time they knew that they were
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good people who are not going to shoot people, you know, I mean, again, look, man, we're
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It's not uncommon to see kids walking down the street with a rifle like a shoulder.
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I'm sure they're getting ready for the fucking apocalypse.
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You know, like, dude, that's a great show, by the way.
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And then when you can, you can come over and help can vegetables whenever it's time
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Like, here's my my point on this point is like all you guys listening and we have, you
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know, thousands and thousands and thousands of listeners.
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OK, when you see this stupidity, stand up and say something.
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You know, otherwise, dude, we're all going to end up living in a bubble and we're going
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to end up like we're going to have all our rights taken away all of them.
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And I'm not saying like dressing up as a ninja is a right.
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I mean, I am so tired of seeing all this politically correct nonsense on the Internet
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I get asked and all the time through email and person.
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Well, the key for me, and I think any effective leader, is in their ability to inspire, motivate,
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which ultimately comes down to, I think, the transfer of enthusiasm to your team, to your
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They've built a great business or they've created a great culture somewhere.
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Sometimes maybe they're CEOs, maybe they're pastors of a church, maybe they are politicians,
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But the reason that people are attracted to these people in groups is because they're
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able to transfer enthusiasm effectively, consistently, all right?
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You know, the whole reason why this podcast, people listen to it, is because I get on here
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But the thing is, is that if you're going to be effective, and it's not all about getting
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You don't have to have that style to get somebody excited or motivated or moving.
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And as many questions as I get about leadership and how to lead and how to get your team to
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move and how to get them to be productive, you know, I thought this would be a good thing
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So basically, this is you sharing your tips on how to motivate people.
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You know, get them excited, get them moving, and get them to be effective.
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Well, actually, I knew that, which is not going to be a surprise to anybody listening.
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And then he asked me, like, what we're talking about.
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So I start going into the role of like, yeah, man, you know, today we're going to talk about
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Uh, well, what I was going to say is that, you know, you, you asked me to, uh, to look
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at your game film, you know, to break it down, to, to see how you motivated people and, and
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Don't ask questions you already know the answer to.
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But, uh, no, what I was going to say is I, I actually, I, I put together some observations
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So I was just going to go through those and you talk about them.
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So what you're saying is you're going to probe me.
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That's a really, that's a really, really unpleasant thought.
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Do I get to chime in on the observations and say, Oh, absolutely.
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If I agree or disagree, if you're out of line, Vaughn.
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Without any further ado, this is, this is my take on how Andy motivates people.
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And then, you know, the lessons that you can, you can learn.
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As soon as you get on a roll, Vaughn, he'll interrupt you.
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Observation number one, unlike other motivational speakers, it's not all positive reinforcement
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As I like to say, you, you care enough to kick people in the ass.
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You know, I, I, there's so much, there's value in the truth, right?
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And sometimes people need to hear the truth and the reality of, of success or motivation
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or getting someone excited is not painting a beautiful picture for them.
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And if they're not self-aware, you need to help them become self-aware.
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If they're doing a good job, you can tell them, Hey, you're doing a good job, but you
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You know, if they're doing a bad job, you say, dude, you are doing a terrible fucking job.
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Why do you think that that has resonated with people?
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Well, I mean, cause I, the people, people obviously point that out about you, that you
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do just, you say the hard things that people need to say, but a lot of people don't.
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Cause I don't know why, you know, that's how I was always brought up.
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Like I was brought up in a household where if you did good, you did good.
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So I don't know why people are afraid to say that I've noticed.
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I, if you want my honest opinion, why most people are afraid to say that, I think that
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people who are in a position as I am, where they're in a quote unquote motivational fucking
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They want to appeal the most amount of people as possible.
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And most of these people that, that, that are going to buy your shit, like buy my motivational
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program or buy my book or buy this, which most of these dudes sell, you know, they're
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trying to capture people who, who as many people as possible to make as much money as
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So they try to say things that to get them, you know, involved.
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You know, anybody who's listening, that's played sports, right?
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Think back to the time when a coach challenged you, that's when you really have the opportunity
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That's one of the things that I think that people are attracted to Andy style is that it's
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actually, you're challenging somebody to be their best, right?
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You can go in and you can, if I go give a talk, I want to know the negative feedback.
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I want to know the people in the audience that say, Hey, you know what?
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I don't want everybody to just come and kiss my ass and tell me how great I am.
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You and I grew up in a generation where, you know, we understand what it means to lose.
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Like, dude, if we lose, I'm not going to cry and I'm automatically thinking, all right,
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And most of these people out there these days are not thinking that.
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They're thinking like, Oh, where can I go to get told how wonderful and fucking, you
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Life is so, it's such a beautiful thing and it's so chill, bro.
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And all you got to do is fucking, you know, think it and you'll achieve it and believe
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You've got a very large segment of your, of the people who follow you, who are really
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Everybody knows when they're being bullshitted.
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Man, the young people who are 17, 16, 17, 18, 19, that, you know, it's very apparent when
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you have somebody teach you some, some stuff that's not true and, and, and they're talking
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to you about how to be successful and they're driving away in a fucking piece of shit.
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For some of these young people, maybe it's the first time to your point.
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It's like, okay, everybody knew that was the truth.
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So now it's like, okay, I've been, I keep getting all these results, but I don't feel
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And finally, somebody wakes me up to the fact that I can improve.
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Everybody, even kids who have no life experience in the real world know that, that the stuff they're
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And then when they hear it, you know, like in business for me, man, you know, nothing
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drives me more crazy than when I have a problem and I don't know the answer.
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As soon as I know the answer, whether the problem is huge and it's going to take me six
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months or a year to fix or fucking two years to fix, I'm a hundred percent better than
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I was a minute ago because I know what I need to do.
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So you have these kids who are, you know, they're getting taught, Oh, we don't keep score.
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Oh, you know, and all these different fucking lessons that they're taught nowadays.
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I mean, we could go on and on for two hours about this stuff, but it's the minute you
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tell them like, Hey, no, this isn't the way it is.
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And you got to go out and fucking do this, this, and this.
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They're like, I knew that was the right answer.
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So, so the asterisk hole is going to show up and say, Oh, wait a minute.
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He's persistent, but he says, wait a minute, Andy, you're the same guy who says when you
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talk to customers, don't tell them they're wrong.
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I would say there's circumstances, every situation.
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If you're in business, your job is to solve a problem.
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If a customer fucking is wrong and you know, they're wrong, there's ways to tell them they're
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And, and, and if you're a coach, your job is to get your guys to believe that they can
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win because if they believe they can win, guess what they do?
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So coaching is a situation when guys are winning and they're doing good.
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When guys are losing and they're fucking doing bad, that's when you come in and you say,
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And you fucking let them, you pick them up, you know, it's not celebrate like the coach
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You know, you've got to be, you know, hard when the guys are winning so they don't get
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the big heads and you've got to be softer when they're losing so you can pull them back
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So there's situational leadership to any situation and anybody who says, Oh, fucking
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anybody who goes and tells a customer they're fucking wrong.
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So you've got to learn how to, how to show people that the information that they've led
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to believe is the truth is not the actual truth without telling them that it isn't the
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But there is something really refreshing about the truth.
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I think the young, young people, this is my outlet, man.
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I can sit here and say whatever the fuck I want to say because I'm not selling anything
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You know, if you don't want to listen to it, don't fucking listen to it.
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If it hurts your feelings, I feel sorry for you.
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You know, the guy, you can't take every single word I say as a literal, you know,
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If you're, if you're, if you're that kind of person who, which by the way, I hate those
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You write like this awesome status on Facebook.
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And then this dude like finds the, the two inches that there's like gray area and points
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it out and says, you're wrong because you know, blah, blah, blah, blah, blah.
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And it's the people who are trying to get the kid expelled, you know, with the ninja status.
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And you look at what those people are accomplishing.
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So then when they go to their homes, they're complaining that they can't get ahead in life
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because you're wasting your time on a bunch of trivial nonsense rather than focusing on
00:18:07.980
Cause I block and ban people like fucking instantly.
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You know, I'm starting to get a following now to where some people they're fucking highlight
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of the day is to get me to comment back to them.
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I try to do everything I can to communicate with them and talk with you guys.
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You guys listening right now, you know, I, you guys know I engage with people, but then
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you've got that one guy, you know what I'm saying?
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And the one guy who says ignorant shit, like, dude, he wants you to reply.
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The best thing you can do is just fucking block them and delete them.
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For me, it comes down to this simple, simple answer is that people are tired of
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And the way that, the way to really motivate people is to tell them the truth.
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Like I always say, I have a lot of people in business.
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I hear them, you know, dude, the general public's not that smart.
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It doesn't matter what their parents taught them anymore.
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You know, I was on Periscope on the right here talking about this actual subject in a
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And, you know, when I was growing up, dude, I didn't have the technology and you didn't
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And we didn't have access to jump on the internet and see fucking Tony Robbins life or talk to
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or see Tony Robbins talk on Periscope or these other successful people like that we would
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We couldn't watch them on the internet or watch them on Instagram or see what their lives
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We had to go buy their product and then we listened to it 70 times.
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And that was how we, you know, how else are you going to get to know that person?
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I mean, dude, today you guys, people take for granted like how much success they can
00:20:01.660
be surrounded by if they want to be, you know, back up until the last 10 years, if you wanted
00:20:06.900
to be surrounded by success, man, you had to actually like go out in the real world and
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try to like, like, dude, the office dude or the business owners walking out of his business
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and you had to like run up to him and be like, Hey, Mr. Jones, you know, I admire you.
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And the guy's probably like, Hey, get the fuck out of here, kid.
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I got, I got to go shoot, you know, pool with my buddies or whatever they do, you know?
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And like you, the opportunities to learn now are just immense, you know, it's a million
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And, and people don't realize that, you know, I didn't have that growing up.
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I was fortunate enough to grow up in a business owner's household to where I could be around
00:20:45.640
But I mean, I wasn't like surrounded by massive success, you know, I mean, they're the opportunities
00:20:55.740
You got like every book on the planet in your iPhone.
00:21:03.980
When you used to like want to read a book, how did you fucking choose your book?
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You went to the bookstore, you walked through the bookstore and you're like, Oh, you're like
00:21:16.020
You know, like even finding the successful material was like impossible.
00:21:20.120
Cause the card catalog system system was impossible.
00:21:23.320
Regular bookstores can't even stay in business anymore.
00:21:26.900
Dude, people don't realize how, how much is at their disposal, man.
00:21:29.980
They, they forget like what it used to be like, you know, I don't know, man.
00:21:35.880
And if you think that you're going to come in and like, you know, fairy dust people to
00:21:42.460
death with your fucking motivational nonsense, I just, I don't think you're going to be very
00:21:53.200
And this next point has, has to do with another massive change in culture.
00:21:56.900
And that is, uh, when you speak Andy, my, what I've, one, one of the things that I've
00:22:01.180
noticed is that you're prepared, you're, you're passionate, but you're not overly polished.
00:22:05.620
As a result, you're not, you're not pretentious.
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And I think people find that refreshingly real.
00:22:10.440
And what I mean by that is that people are tired of teleprompters.
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You, the way that I've noticed you communicate, I mean, you, I mean, we even do it on our podcast.
00:22:21.140
We don't cut out all the ums and the ahs and the clearing of the throats.
00:22:33.100
Uh, you know, I'd fucking put on a suit and tie and try to stand up there and like give
00:22:43.560
Even on my best times when I spoke like that, the impact wasn't there.
00:22:49.640
You know, you know, the impacts there is when I roll up in fucking a t-shirt and shorts
00:22:55.700
and just go to work, you know, and I might miss some points or I might skim some things
00:23:04.660
or I might add some extra shit in, but I feel like people can relate to that.
00:23:11.160
Cause obviously, you know, I speak, I help work with speakers and there's a great hidden
00:23:16.620
And what makes Andy such a great communicator and a great speaker when he gets on stage,
00:23:21.940
And if you want to start speaking more, you want to grow that type of a business or you're
00:23:26.160
going to be leading an organization or whatever it might be.
00:23:32.600
If you're not a polished speaker, don't try to be a polished speaker.
00:23:42.520
That's if you're being your true self, people are going to feel it.
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And that's what they're going to be attracted to.
00:23:49.420
The guy who stands up there and tries to, oh, you know, good afternoon, folks.
00:23:56.680
Dude, I've been I've been listening to like some of the TED talks lately.
00:24:01.980
Like back when Tim Ferriss was on it, like back there, like in like back years ago, TED
00:24:11.120
And I'm sorry, dude, if you work for TED and you're letting these people do TED talks,
00:24:14.680
you need to start evaluating who the fuck you let speak.
00:24:23.860
They're becoming run by an organization and they're getting big and they're everybody's
00:24:27.840
having an opinion and they're like, oh, we don't want somebody who's too wild and we
00:24:33.240
So they pick the boring motherfucker to go up there because it won't offend anybody.
00:24:40.180
So if you look, if you want the real talks, you go and you Google TED talks.
00:24:46.100
Most of what's happening is it's TEDx talks, which they go in.
00:24:51.300
They're going into cities and saying, OK, we can make money off of people because the
00:24:56.180
So now we'll make it TEDx and we'll market and we'll do that.
00:25:05.040
It's like, no, when TED calls me and they want me to do a talk, I'll do it.
00:25:09.000
But a TEDx talk that's run by a franchise that's not even the real product with the real
00:25:19.300
So what's interesting, because I know you're you're a huge proponent of Periscope is that
00:25:23.580
if you look at these top Periscope accounts, I mean, you guys are all I mean, you're one of
00:25:29.420
them, Andy, I mean, you're all good communicators.
00:25:31.380
But what's what's really amazing to me is that if you if you log in and you listen to their
00:25:35.700
broadcast, it's not like they're they're Abraham Lincoln or Winston Churchill.
00:25:41.820
I mean, I'm thinking of a guy named Alex Pettit.
00:25:43.800
And his his his content is solid, but he's just really, really laid back, simple, conversational.
00:26:03.800
Like the best part is in the intro when he like drives the forklift through the door.
00:26:15.060
But I'm just saying, like, dude, dude, she was.
00:26:21.780
You know, Vaughn would have gotten along fantastic.
00:26:25.120
Vaughn be having having drinks with her in the lobby of the Ritz.
00:26:31.580
Fucking, you know, we watched that shit growing up, right?
00:26:35.460
Think about what the younger people will have watched for the last 15 years.
00:26:53.120
So, like, what are people becoming accustomed to watching?
00:26:55.920
Now they're watching unscripted, real Jersey Shore.
00:27:03.260
You know, they don't want to see some dude up there in a fucking suit, you know, clicking
00:27:12.940
And if you're going to become an effective speaker slash leader, you've got to become
00:27:18.760
And that's going to be whether you're fiery and crazy and strong or whether you curse or
00:27:24.180
don't curse or whether you, you know, you're going to have to effectively communicate authentically
00:27:35.340
And they're not going to have good things to say about you.
00:27:39.880
Do you think that that means that all public speaking in our culture is going to be that
00:27:45.140
Because I'm trying to imagine like, you know, another president rolls in and we're waiting
00:27:48.640
for the State of the Union address and he comes out there and he's just like, hey, guys,
00:28:04.400
You know, but to your point, we are in a culture that really, really values conversation.
00:28:14.660
Like, you know, you don't have to like get up there and be like, hey, motherfuckers,
00:28:19.760
Like, you don't have to do that to be to be, you know, I'm guessing you would love to hear
00:28:27.420
You know, I speak the way I speak because that's how I speak.
00:28:30.740
You know, when I'm speaking with my friends or you guys, I speak the same way.
00:28:35.760
You know, I catch a lot of flack for it on the Internet.
00:28:43.420
And if I, I mean, I guess I could try to curse less.
00:28:51.280
Well, so those entrepreneurs and those leaders who will inspire and influence and motivate
00:28:58.880
the current and future generations in your mind, you know, you got to be down to earth.
00:29:03.320
You got to be authentic in the way that you communicate.
00:29:09.360
Dude, I think people have a misconception of like how to speak to their team.
00:29:12.360
I think they, they, I think they're molded by this politically correct nonsense stuff that
00:29:21.840
I think they're afraid to say anything of value because they're afraid they're going to offend
00:29:26.580
I think they're afraid to get to the point because, you know, like, dude, you got to
00:29:33.240
They're, they're like, they're like these, like every company now has HR and like HR is
00:29:39.020
like, oh, well, you can't say that because someone's so sensitive about that.
00:29:43.260
Like, like, it's just, dude, you can't even run your own fucking business anymore.
00:29:48.460
So, you know, my personal take is, is like, you're going to get a lot further and a lot
00:29:54.540
more production by being real with your people than you are by like listening what HR says
00:29:59.920
But most people are too terrified to like do that ever.
00:30:04.600
And I, this is one that I think you're particularly good at.
00:30:06.960
Um, you recognize that people add value to you and you thank them for it.
00:30:15.160
I mean, gratitude for most employee people, um, non CEOs, not own business owners is the most
00:30:24.380
valuable thing that you give them more valuable than currency.
00:30:26.940
You know, people don't realize that they, they don't think of it like that.
00:30:30.140
I think of gratitude as a currency, you know, as something that I can pay my employees, you
00:30:36.180
know, um, and it's genuine, you know, the reality is, is we couldn't do the things that
00:30:41.520
we do without the work of all these people together.
00:30:44.520
So, I mean, what do you not have to be gratuitous about, you know what I mean?
00:30:48.580
It's, it's, it's, uh, it's important and people appreciate it.
00:30:53.640
I think the more that you thank your employees and I'm not talking about, you know, disingenuous
00:30:59.700
like thanking, you know, like over the top, like thanking them for like shit that they
00:31:03.900
didn't deserve to be thanked for, but given a good heartfelt thank you when it's due is
00:31:18.440
Um, I think that's a way of expressing humility and sort of a roundabout way, because when
00:31:23.160
you thank people, you're essentially saying, I know I can't do this alone.
00:31:27.400
And you can't, you know, you'll have, I've heard people say this recently, you know, you
00:31:32.020
know, I like certain, certain business owners, they let their egos get fucking running wild.
00:31:37.340
I mean, I've, I've just heard a lot of it lately.
00:31:38.880
It's just, um, you know, I could do this without you.
00:31:44.860
And if you don't want to do it, I'll get, you know, so-and-so to do it.
00:31:49.660
And, you know, I'm so great at what I do that people are lucky to be around me.
00:31:58.500
Dude, I've heard people say that in their fucking on the internet recently.
00:32:02.440
And I'm sitting here with my mouth open, like, dude, you are way, way gone out of reality
00:32:08.320
of, of, uh, you're, you're like in fucking outer space.
00:32:19.020
I've heard it from people that other people look up to.
00:32:20.800
And I'm just like, what the fuck are you talking about?
00:32:29.000
So what are some other ways of, of, uh, of showing gratitude without actually just saying
00:32:34.420
I like to walk into the warehouse and find, you know, the dude who's doing the best job
00:32:40.640
Like, you know, and get a big old handful of that booty.
00:32:48.200
If you do one, 1,000 or less, it doesn't count.
00:32:54.000
So like, that's one way you could do, you can grab somebody's booty at work, you know?
00:32:59.720
I mean, like, look, people know if you appreciate them or not.
00:33:06.520
It's like, sometimes it's like, it's like, Hey, thank you for doing such a good job.
00:33:09.760
Sometimes it's just like, Hey dude, I liked the way you did that.
00:33:19.600
For those, for those of you that are a small company, one of the things that, that I did
00:33:23.500
with our team is I started using our, as opposed to my, you know, my team or my assistant
00:33:31.020
And I feel like for us, when we're dealing with, you know, I've got a couple of full-time
00:33:35.060
employees, when they see in an email, Hey, a member of our team is going to be reaching
00:33:40.340
You know, it's just an empowering thing that it's constantly hearing teamwork, teamwork, teamwork.
00:33:44.520
And it's a nice way to not be, you don't sound like a douchebag, right?
00:33:47.800
And you're not overly like, you know, thank you so much for every little thing that you're
00:33:51.640
And it's like, Hey, it's this constant recognition that, you know, like we're a team.
00:33:56.620
There's no possible way I could speak 80 to 90 times a year, do all the things that I
00:34:01.940
There's no way every detail would be done by myself.
00:34:05.800
So I think to have that constant recognition to speak in terms of our, instead of my, my,
00:34:09.720
my, my, my, that goes a long way to just for your, your teammates to hear
00:34:17.360
I, I find that I find business owners that use my, my business and my, this, my, that
00:34:25.240
so like, dude, it's like one of the most common things I see people do.
00:34:30.860
I get it that you started the business, but, but look, you know, there's nothing wrong
00:34:36.840
with letting people know you're not doing it by yourself.
00:34:42.880
Like, dude, you deal with a lot of business owners, man.
00:34:46.320
And like some guys would just will not let that go.
00:34:52.020
I'm like, bro, you are like, you're going to be limited because of your ability to like
00:34:58.020
So you talk about, I've had that conversation in multiple occasions where I'm actually doing
00:35:02.120
coaching work with a business owner and I hear them doing that.
00:35:06.880
Like, bro, you're just because they make millions of dollars and you're paying me a fee.
00:35:13.940
And then imagine if you do the transition of language and then their people respond to
00:35:17.920
it and then you can start to, I mean, it drives me nuts when you, and nobody's listening to
00:35:22.640
that person going, oh yeah, you did it all by yourself.
00:35:27.100
So do you guys think notwithstanding the differences in people's personality that you
00:35:31.900
would go so far as to say that showing gratitude is the most effective way of motivating people?
00:35:40.040
I think people want to work for people that know that appreciate them.
00:35:44.380
I mean, dude, ultimately, Hey, look, I just hit a periscope on the way here.
00:35:49.500
I talked about, I get on there for six minutes.
00:35:51.780
I said, look, if you're not fucking motivated on your own, you don't get it.
00:35:56.880
The fact that I'm not where I'm at, where I would be, when I wake up in the morning
00:35:59.980
is enough for me to get out of bed with a fucking bundle of fury and go kill shit every
00:36:06.260
And it should be enough for anybody listening to this podcast, but the fact of the matter
00:36:11.580
And the reality of the situation is, is that your goal as a manager or a CEO or a leader
00:36:20.040
of a company should be to trip, to trip the internal intrinsic motivation of that
00:36:28.700
It's to climb inside that person's brain, figure out what makes them get up and say,
00:36:36.840
And, and trip that switch over so that they go do that on their own.
00:36:40.260
And then they, you don't have to come and yell at them every day or coach them every
00:36:44.780
And, and, and most people won't put the time to do that.
00:36:47.760
You have to, you have to get to know somebody and most people won't put the time into getting
00:36:51.780
to know people, much less show them that they're appreciated.
00:36:55.560
Because the reality is, is if you don't have that gratitude as a base layer of respect with
00:37:01.360
that person, you're going to have a hard time getting in there and figuring out what
00:37:04.760
makes them tick and flipping that switch for that person.
00:37:08.200
You can only go in and talk to your people so many times before they're like, yeah, Andy,
00:37:14.840
You've got to figure out how to get them to think about it on their own and click over
00:37:19.460
from external motivation to internal motivation or inspiration and get them moving, you know?
00:37:25.780
And most CEOs and managers of business, they, they discount this aspect of leadership and
00:37:33.080
they say, well, I'm not that fiery type of leader like you are.
00:37:37.760
You know, I've just let my people do what they do.
00:37:40.220
If that's the case, you're going to be very limited on where you go.
00:37:46.000
You, your job is to coach, you know, it's not chief executive officer.
00:37:55.520
Get these people to go out and perform at their highest level without, you know, having
00:37:59.620
I want to capture something that, that Andy's really nailing right now, which is he's in that
00:38:08.220
And I think there's too many leaders who go in and they say, I'm going to say one thing
00:38:15.140
No, it's Andy saying you have to connect with each individual.
00:38:18.840
The best leaders I've had with it, whether it be a coach in a team or a guy named John
00:38:24.560
When I was in the financial services industry, he knew how everybody was wired.
00:38:29.620
He, he'd leave me a voicemail and I'd be like, dude, do you have cameras in my bedroom?
00:38:33.180
I mean, it's like he knew exactly what was going on in my life and what I was thinking
00:38:39.680
Dude, people are only motivated by very, there's only a couple of things that motivate people.
00:38:47.180
The other thing is making a difference or mattering.
00:38:51.040
Like, dude, most people are, are, most people are, you know, tripped under one of those
00:39:01.820
So with the people who are motivated for money, you've got to get them to understand the better
00:39:05.540
job they do, uh, the more effective they solve the problems, the more they care about
00:39:10.920
And for the people who, um, want to make a difference, those people are actually easier
00:39:15.060
to coach in my opinion, because they want to do the job from a place of like, I really
00:39:21.060
They're end up being your best employees because not because they're chasing the money, but
00:39:25.240
because they're so passionate about the job they do, they ended up being very effective
00:39:31.040
So I found in my experience, it's one of those two things in it.
00:39:34.640
If you're a manager, let's say you're manager of a three or four or 10 dudes, you can afford
00:39:39.640
to learn every single personality and you, you can know exactly what motivates these people
00:39:45.320
and you need to speak to them in terms of those situations.
00:39:49.600
If you go at somebody who is motivated to make a difference and to solve problems and
00:39:54.780
to help people and you start talking about money, that's going to like conflict with
00:39:58.800
their internal beliefs and they're not going to respond well to that.
00:40:03.120
But if you keep coaching them on making a difference and then the money comes, they're
00:40:11.240
But the, but let's say you run an organization where you have a hundred people.
00:40:17.080
Like I can't, there's no way I could possibly know every single person in my company's motivation.
00:40:21.420
So what I have to do is I have to get up and I have to speak in terms of both.
00:40:25.860
I have to, I have to find all the reasons why people were motivated.
00:40:30.740
And then it's my manager's job who run each 10 group of six to 10 people to find out individually
00:40:38.360
what these people are motivated with and fucking pour gas on that fire.
00:40:43.800
And I'm assuming you're modeling what you want in your relationship with your management
00:40:47.540
team in the hopes that then it will be replicated down through the levels.
00:40:56.880
Otherwise we're getting on a whole different plane.
00:41:00.720
I mean, the end of the story is, is like, I'm not letting somebody lead my people unless
00:41:04.040
they're very similar to the way I would lead them.
00:41:10.660
Next point, which is, uh, you're good at telling stories.
00:41:13.680
You're good at, uh, sharing anecdotes and, uh, little word pictures.
00:41:17.340
And so I've got two follow-up questions for you on that one.
00:41:22.900
And number two, if it's not a leader's natural gift and he or she wants to motivate people,
00:41:30.680
And Ben, obviously I want to hear what you have to say about how would you coach people to
00:41:34.600
look for ways or look for stories, look for anecdotes that we're going to help you take
00:41:39.520
concepts and make them simple and easy to understand?
00:41:41.680
Um, when you're in charge of people and your job is to motivate them, okay, let's say in
00:41:48.480
a, in a business environment, all right, I'm not talking about speaking environment.
00:41:52.800
And you've got, let's say 15 people and it's just, it's the same thing as like, you got
00:42:00.780
And you're trying to tell your kids, you got 15 kids.
00:42:03.340
Let's pretend you're trying to tell your kids all this shit.
00:42:14.020
If you can find stories that represent the point you're trying to make to your own kids, AKA
00:42:19.360
employees and say, look, ABC and tell those stories.
00:42:23.040
And they, now all of a sudden it's not fuck you, dad.
00:42:26.500
It's like, Hey, dad knows what the fuck he's talking about.
00:42:29.960
So they're used to reinforce the belief because just like with your own kids, a lot of you
00:42:34.360
guys have kids, you know, they listen to uncle, they listen to uncle Bob more than
00:42:39.080
You know, Hey, Hey, you know, you call your brother up and you're like, Hey bro, I need you
00:42:42.520
to come talk to, to Johnny about fucking this because he didn't listen to me.
00:42:46.360
You know, give him the big brother talk, the big uncle talk.
00:42:50.860
You know, I, I know, you know, I, I feel like that's been effective for me, um, at just
00:42:57.880
helping bring credibility to the points that I'm trying to make, uh, you know, being good
00:43:03.200
at storytelling, you know, where do you find them?
00:43:07.540
That's what I was getting ready to say, like being good and finding the stories is just a
00:43:10.920
matter of, you know, reading, like I, you know, you know, I'm an avid reader and I think
00:43:16.140
I found, you know, I mean, Google's awesome resource for that.
00:43:20.220
You know, you type in the theme of what you're trying to figure out and you'll find a story
00:43:24.120
You know, I, over the, I mean, man, I've been, I sound like I've been doing this for
00:43:29.400
So I've collected a lot, you know, I think the more you do it, the better you get, the
00:43:33.000
more you remember and the more exposure you have, but you're not just going to get that
00:43:36.740
shit by sitting on the couch, you know, and watching, you know, whatever the fuck these
00:43:42.920
You know, Ben, do you use stories as much in your one-on-one coaching as you do in your
00:43:48.440
I mean, I mean, dude, and you're awesome at telling them.
00:43:50.740
I mean, it's, you know, for me, American funds did research.
00:43:54.100
They spent hundreds of millions of dollars and they were researching sales.
00:43:59.460
And they found after all the money that they spent using stories to sell was the most important
00:44:06.600
And before I read that research, I had put together seven psychological sales triggers
00:44:16.360
In this context, guys, you have to remember you are selling.
00:44:21.360
When you're talking to your team, we're not talking about, he's not talking about selling
00:44:29.180
You're selling a reason for them to get up and go out and do a great job.
00:44:34.500
People are here selling and they're like, we're not talking about selling.
00:44:42.020
That's why even if I'm coaching, I have to sell that person on a belief because look,
00:44:46.280
I've seen somebody else that does what they do become very effective with a strategy
00:44:52.380
Well, if I don't share a story and paint a picture of how this is going to influence you,
00:44:59.500
If Andy shares a very powerful story and then he takes the point that was made in that story
00:45:05.260
that influenced somebody, people are more likely to listen and to take action because
00:45:10.060
they know that it works as opposed to just going in and saying, I'm going to teach you
00:45:16.520
If people like listening to a story, it's exactly what Andy said.
00:45:27.340
I don't need slides in order to make a presentation.
00:45:38.680
We could talk about sales, actually selling a product.
00:45:42.520
I've got stories that I could tell you before you go to bed.
00:45:59.820
Andy knows when I walk into that warehouse, based upon something I've experienced, if I
00:46:04.840
need to prove a point, there's a story I'm going to share that's going to teach a principle
00:46:10.020
If I walk onto a stage somewhere around the world, I'm going to understand the audience
00:46:18.240
It's not the same cookie-cutter story every single time.
00:46:25.660
I mean, a lot of the young guys listening right now are like, fuck, I don't have any
00:46:30.320
Dude, the best way you can start to build your story base is by, okay, paying attention to
00:46:37.640
other people because the story doesn't have to be, there's no like book out there that
00:46:40.960
says fable or fucking, what are they, success fables or parables or whatever the fuck you
00:46:52.840
Well, there probably is out there somewhere, but yeah.
00:47:00.400
You know, I watch people's stories and like, I'm intrigued by people's stories.
00:47:05.020
You know, I listen to other entrepreneurs' stories and then I tell people the story and
00:47:10.360
I say, this is, you know, like, just like we had Jillian on last week and she's telling
00:47:17.040
And I stop her and I say, now that's what this means.
00:47:22.020
And then she'll speak for another 10 minutes and I'll say, now you guys listening, that's
00:47:29.740
So you could, there's no set story list that you should go off of.
00:47:34.020
It's just paying attention, putting good shit into your brain, you know, read, you'll learn
00:47:38.700
a lot about reading about other successful people and you can tell those stories, you
00:47:52.380
It was a top producers conference for Northwestern Mutual.
00:47:54.700
We're down in Phoenix and they bring in this speaker and the speaker starts telling this
00:47:58.700
story and he's trying to get emotional and he's getting into it and he says, I had a
00:48:03.980
And the lesson in school, they said, you have to go and interview one of the most successful
00:48:08.020
people that you know and you have to ask them, what's the biggest regret in your life?
00:48:11.600
And he goes through and he tells this emotional story about his uncle who's dying and his uncle
00:48:16.220
happened to be a life insurance salesman and he's in front of a life insurance crowd.
00:48:21.380
And he's getting into all of it and he goes, I went to my uncle's hospital room and he's
00:48:27.020
And I said, uncle so-and-so, I can't even remember his name because the guy, I mean,
00:48:30.180
just made everybody so angry because he was lying in the story.
00:48:33.480
He says to uncle so-and-so, he says, what's the biggest regret in your life?
00:48:37.020
And he says, my uncle looks at me and says that I didn't sell insurance for Northwestern
00:48:45.800
And we all, we all, we all are, I mean, keep in mind, we're the top producers.
00:48:57.480
So it's like, all of a sudden this guy tells the story.
00:49:00.520
We're all walking out of there looking at each other like, did he really just do that?
00:49:10.320
What Andy said is pay attention to what happens.
00:49:12.640
There's enough real stories, things that have impacted you, coaches that had an influence
00:49:17.160
Just tell real stories because when somebody does that, your credibility is gone.
00:49:21.480
That guy couldn't stand on a stage with anybody in the company again.
00:49:26.940
Everything you do has to be based in the truth or a, someone's going to find the fuck
00:49:31.680
out and no, and going to, and you're going to be ruined or B, nobody's going to be
00:49:37.520
And when it was that big of a lie, there's just no way that was even true.
00:49:41.300
Dude, I'm like speechless almost, which is rare.
00:49:45.580
Like, if you guys can see me, I'm like, I'm like holding my head in my hands.
00:49:50.100
Like, I think, are you, are you lying right now?
00:49:52.580
I mean, I'm just saying, that sounds like unbelievable.
00:49:57.860
That's exactly the, we're like, this is unbelievable.
00:50:15.240
Well, on that note, if you are interested in the show notes for this episode, it's
00:50:35.600
Well, the next thing I noticed about you is that you use questions a lot.
00:50:38.900
Um, you use questions to help people discover that they already know what they need to know
00:50:44.420
in, in many cases, and they, they already have what they need to have to succeed.
00:50:57.460
I mean, that's, I was going to say something more than that, but I think that's really all
00:51:03.460
So what they're looking for is what we covered on Thursday Thunder last week, which was validation.
00:51:09.500
You know, they want validation because they don't have the confidence to believe in their
00:51:13.760
So I think, you know, the most effective thing I've done in motivating people and getting
00:51:17.660
people to work on their own without you having to, you know, um, push them so hard is to get
00:51:23.980
them to understand that they do know, you know, and the best way you could do that as leaders
00:51:27.680
to ask them right back, what do you think you should do?
00:51:33.860
And what they'll do is they'll say, well, Andy, you know, I was thinking blah, blah, blah.
00:51:43.060
So then they walk away with you with, with confidence.
00:51:47.860
They walk away with, um, you know, a victory on their own.
00:51:51.800
Like, hell yeah, I know what I, I know what I'm supposed to do, you know?
00:51:54.600
And then that's going to lead into another decision down the road and another decision
00:51:58.860
And then a year or two years from now, you've got a guy who is working on his own, doing
00:52:04.060
You don't have to be, you know, you don't have to hold his hand the whole way.
00:52:07.980
And people appreciate that because they don't want their hands held.
00:52:12.320
It's just developing the confidence for them to move out of the zone of, I don't know,
00:52:16.220
to make him realize, yeah, you do actually already know, you know, Ben, does that work
00:52:25.600
So what, what Andy just said, there's a guy by the name of Max Weber, one of the fathers
00:52:29.820
of sociology, and I always call it questions over statements, ask questions over statements.
00:52:34.060
Cause if you just go in and say, Hey, do this and do that and do this.
00:52:38.540
As opposed to when you do it, Andy just said, ask them a question, let them uncover it.
00:52:42.380
You've then empowered them, inspired them to choose the behavior that you know is the
00:52:47.140
Well, Max Weber goes through two definitions, power versus authority.
00:52:50.400
Power is when you try to force or coerce somebody to do what you want them to do.
00:52:56.140
He's saying, look, I'm going to empower and I'm going to inspire you to choose what I
00:53:00.760
And to Andy's point, you already know what you need to do.
00:53:02.960
But when somebody asks you a question and then you say, Oh, well, if I handled it this
00:53:10.660
When Andy could have easily said, dude, go into the warehouse and do this or go into the
00:53:19.000
Everything, everybody works more off of their idea.
00:53:25.060
It's just one thing that you're good at with being a leader is that you'll ask your team
00:53:31.440
So, you know, when the team has a say in it, you know, they're more, they own it.
00:53:35.540
And if they don't own it, if I don't agree with what they're saying, I'll say something
00:53:40.240
I'll say, well, have you thought about blah, blah, blah, blah, blah.
00:53:46.560
If they get the wrong answer, ask another question.
00:53:48.600
You know, I mean, dude, sometimes I do say, Hey, look, look, you guys should fucking know
00:53:52.340
this, but more effectively, you know, that's when I get my emotion involved, but, and I
00:53:59.220
You know, I'm not going to sit here and act like I don't, I get pissed off and I'm like,
00:54:01.720
look, I'm fucking paying all you guys to know this.
00:54:06.200
And sometimes that's what you have to do to get everybody to get their heads out of their
00:54:09.360
But more effectively, you can, if you have the patience, which I don't always have the
00:54:14.500
patience, you can say, Hey, and should say, Hey, have you thought about it like this?
00:54:22.760
Keep your cool, you know, become like the Jedi, you know, and just ask them or keep, keep
00:54:28.600
your cool and say, how is it possible that you were such an idiot?
00:54:42.660
It's just understanding what's going to get people to think internally as instead of forcing
00:54:56.480
And then when they see the result, then you come back to me, say, all right, I asked you
00:55:05.300
And you're kind of like training in a, in a, uh, react.
00:55:14.040
Like you're doing it after the fact, you know what I mean?
00:55:19.340
So, um, and that's, that's what you have to do, but it's more effective to empower people
00:55:26.060
and inspire them by just getting them to think, you know, you know, if anybody has been a
00:55:31.600
long time listener of, and by long time, I mean the last year, a listener of the MFCEO
00:55:36.920
project, this is a, this is a, a subject and a theme that is repeated again and again.
00:55:43.420
And that's the value of asking questions, asking questions to become a problem solver,
00:55:48.140
asking questions to diagnose what your customers need, asking questions of your teammates.
00:55:53.240
And you could do this in, this goes into speaking in front of groups too.
00:55:56.300
Like when people ask a question, one of the most effective things you could do to somebody
00:56:05.000
Have you thought about, then they tell you, have you thought about this?
00:56:09.600
Because a lot of people do, there's always those people that sit in a group and they
00:56:13.060
think they're going to ask you, they think about their questions in a way to like, what
00:56:20.660
Their whole fucking motivation is to sit there and like stump you, you know?
00:56:24.460
So one of the best ways is like to put it right back to them and say, what do you think?
00:56:32.160
So I want to speed through the last two points.
00:56:35.460
So we recently had a great speaking event and somebody said something to me that really
00:56:40.920
And she said that it meant so much to her that in a particular podcast, Andy, you said,
00:56:50.560
I mean, even now, I don't know what the hell I'm doing.
00:56:53.060
And she was like, I couldn't believe that he was so honest and said like, you know, that
00:56:58.320
he struggles with, you know, doubt and confusion sometimes, you know, concerning the future of
00:57:06.320
And, and I think that is, that's a huge, huge part of how you motivate people is that
00:57:11.820
you, you are open about the fact that business and life is messy and that you struggle, you
00:57:35.460
So anybody who tries to pretend like this shit is easy and they're gifted with, I see
00:57:42.140
people do this, you know, they don't go through the struggle and they don't have this, you
00:57:48.020
They don't have these, you know, they make it seem like they're Superman of, of motivation,
00:57:53.820
And they don't share the struggles of reality with you.
00:58:00.920
And third of all, they're totally scared that you're going to find out that they're full
00:58:05.860
So I don't have anything to lose by telling people the truth that it's hard.
00:58:10.120
And the days I wake up, there's days I wake up multiple times a week where I want to quit
00:58:13.740
or that, you know, sometimes I don't know what the fuck I'm doing.
00:58:24.480
That people deep down would, would not believe.
00:58:26.960
And not only that, you know, you have to think about like, are you helping or hurting people
00:58:35.340
And while you say things to make you sound stronger and better and, and, you know, more,
00:58:43.220
you know, of a superhero than you really are, what you're, you're not helped.
00:58:48.940
You're, you're not helping people because other people are like, man, this dude really
00:58:52.960
And, you know, I don't have it because every day I wake up, I hate this and I don't know
00:59:02.500
You know, you have to let people know the realities of what they're dealing with.
00:59:05.500
Otherwise they're going to think there's something wrong with them, which is way more harmful
00:59:09.020
than just, you know, telling them the way it is.
00:59:18.600
It's fucking hard for everybody, you know, and a lot of people won't tell their insecurities
00:59:25.440
or their, their, their vulnerabilities or their failures or anything that they're worried
00:59:29.860
about because they're afraid it's going to make them weaker when in reality, I think
00:59:38.400
And if you give other, if you can give other people strength, they're going to give you
00:59:41.700
I mean, it, to me, I mean, it just makes sense.
00:59:46.000
I think for me, it's important to be transparent, to be real.
00:59:54.460
It drives me crazy when a speaker stands up there and they act like they know it all and
01:00:05.400
I have individuals who challenge me so I can have a more clear vision of where I want
01:00:09.820
to go because I get uncomfortable with things and I have to figure out what's the solution
01:00:17.520
Great friends who truly care about you and challenge you to be able to get to where you
01:00:28.480
Anybody who tells you differently is not telling you the truth.
01:00:31.640
Which ultimately, that's what we're talking about.
01:00:33.160
We're talking about creating a trust-based relationship with your audience and with the people that work
01:00:37.360
for you and if you can't be honest with them, they're not going to trust you, which is what
01:00:42.040
I hope that makes sense because we're covering it really quick and it could be a whole podcast
01:00:45.520
I'll make one point that's really, really tight on that to hopefully tidy it up.
01:00:48.860
When I coach individuals, oftentimes they're struggling with things that I've struggled
01:00:53.640
with in my life or I'm currently struggling with.
01:01:01.920
I don't try to tell them I'm perfect and that's why I'm a coach because it's because I'm a coach
01:01:09.380
You have to be real and transparent with people.
01:01:12.180
Well, all of this really does lead to our final point.
01:01:14.820
And what I would say to everybody is that this is, in many ways, what the MFCEO Project
01:01:20.580
And that is that there has been, up to this point, a lot of good that has come out of
01:01:26.120
the motivational, the self-help movement, the sort of institutional approach to business
01:01:33.960
But what I think, and I think a lot of people who listen to this podcast agree, and Andy's
01:01:39.220
Periscope followers and everybody else, I think they agree that the historic approach
01:01:45.360
is only focused on the happy, the rainbows, the unicorns, all of the things that make
01:01:56.080
And what we get with Andy is something different.
01:01:58.720
Andy, your approach to motivation doesn't limit it to just the positive stuff.
01:02:02.940
You give people the full range of human experience and emotion, the success, the failure, the
01:02:09.400
You're all about motivating people with real life.
01:02:17.600
You know, I feel like doing it any other way is a manipulation of people's emotions.
01:02:26.140
You know, it's easy to stand in front of a room and tell everybody how great they are
01:02:29.120
or how awesome they are, how special they are, and get everybody all pumped up on good
01:02:33.880
vibes and not really share the reality with people.
01:02:36.880
And I think you're setting them up for failure to pad your own wallet at that point.
01:02:42.320
Same thing as telling kids to play sports and not keep score.
01:03:01.500
You know, I want people to know, you know, that things are fucking hard.
01:03:09.900
I want people to know that it's hard for other entrepreneurs.
01:03:12.280
I want people to understand how much work it really takes.
01:03:16.060
I mean, how many fucking morons do we have on the internet telling people they got
01:03:19.100
rich in 12 months or telling people they have a fucking...
01:03:22.340
Dude, that's unethical to tell people that when it's not true.
01:03:28.640
You know, we see people selling programs and selling success and do this and that.
01:03:32.900
And they fucking straight up lie to people to pad their own wallet.
01:03:36.960
I don't think that's an ethical thing to do, which is really the point of this whole fucking show.
01:03:44.680
Like, you know, let's try to point out the punches.
01:03:48.940
Like, dude, this guy's going to come at you with a right hook and then a left hook and then a fucking right uppercut.
01:03:53.980
And I don't know boxing, but I'm just making that shit up.
01:03:56.060
But the point is, is like, if you know to look for that stuff, you're more prepared to deal with it.
01:04:00.920
Whereas I feel like most success people, quote unquote, with, you know, and there's a few good ones, man.
01:04:09.760
You know, I just read Grant Cardone, his first book.
01:04:14.940
Not his first book, but my first book of his that I read.
01:04:20.820
You know, the guy's talking about the struggle.
01:04:25.400
But a lot of these people are trying to sell people a dream that just isn't there.
01:04:31.580
We've got a mutual friend, Claudio Gambon, down in Orlando, Florida, who had come to our Virgin Islands boot camp.
01:04:43.740
I mean, the guy just gives it real, gets people to think big, makes people uncomfortable.
01:04:47.420
And he says, man, he goes, 40% of the room was so freaking uncomfortable.
01:04:52.900
See, but that's because Claudio wants to challenge himself to get better.
01:04:55.780
You have all these people who want to protect themselves.
01:04:58.400
A guy like Grant Cardone, similar to Andy, he's going to go in, I'm going to give it to you real, because that's what makes you better.
01:05:08.020
I feel like anybody else out there sending a different message, you know, I think they do it to gather the emotions of people and get them to buy shit.
01:05:32.080
And you know, a lot of people like to sell this mystical fucking bullshit.
01:05:37.000
Like, sometimes I feel stupid that we even do this podcast, because there's so not a secret to this.
01:05:42.500
And it's like, you know, what the fuck are we talking about?
01:05:48.440
And we're talking about crossing shit off the list.
01:05:51.920
And if you do that every day for long enough, guess what happens?
01:05:59.900
I guess it's similar to, like, how, you know, I'm struggling with my weight right now.
01:06:05.940
For years, I've always struggled with my weight, to be completely honest.
01:06:09.560
I went for 15 years where my body fat didn't get over, you know, 13 or 14 percent when I was working in the store, because I had motivation to keep it there.
01:06:17.720
But, like, dude, I didn't fucking, you know, believe there was some magic about it.
01:06:23.200
But I deal with, I dealt with people every day who came in, and they overweight people, and they felt like there was, like, a magic thing.
01:06:28.140
Like, oh, I just can't do it because I don't have it.
01:06:30.600
You know, but sure as fuck, man, you get them on a meal plan, you get them doing a little activity every day, guess what happens?
01:06:42.920
And, you know, I feel like those are so similar, those mentalities are so similar because I see a lot of the same mentality that I've seen with people who are overweight and think that there's, like, a fucking magic to it.
01:07:00.900
It's how much you bring in versus how much you fucking put out.
01:07:06.940
So I posted this on, or not Facebook, but I posted this on.
01:07:13.940
Like, I even talked about this at our event on Friday.
01:07:19.480
Like, it's, and people, they, there's just no magic to it.
01:07:26.400
So I posted on Instagram, I posted my favorite quote from your talk.
01:07:30.600
Last week, which is, to your point, I'm not an unusually intelligent person with extraordinary gifts.
01:07:37.060
I'm a regular dude who made a daily list of critical tasks that needed to get done.
01:07:44.360
That was your explanation for how you built a multi-million dollar business.
01:07:48.780
But see, to get people to look past the magic and the fairy dust and the pixie dust and the story that society has told them about success,
01:08:03.400
to get them to look past that and quit looking at it as a mystical thing and start looking at it as a cause and effect thing,
01:08:09.880
that's, that's the, that's what we're fucking paid to do.
01:08:13.160
Like, when I go speak to a group, my fucking job is to get people, and what do I say every time?
01:08:17.940
I'm like, dude, my job is to get you to walk out of here and to leave that magic fairy dust belief about success at the fucking, in this room,
01:08:34.520
You know, and leading, tying it into this, this, this episode, it's the same thing when you're leading your team, man.
01:08:40.780
Getting your people to understand that their performance is not some thing.
01:08:47.300
You met, dude, my dad has this great saying, and anybody who knows my dad, this is what he always says.
01:09:03.520
Like, that's his, you know, it can't get any fucking simpler.
01:09:09.380
If your goal is to lose weight, you know, you make a list.
01:09:14.540
Eventually, you're fucking where you need to be.
01:09:17.840
Now, I realize I'm not the perfect example of that right now, but, you know, I'm working on it.
01:09:22.780
Well, I'm not worried about, I don't think that there's magic to it.
01:09:25.340
I know that, like, hey, I drank too many fucking beers and, you know.
01:09:32.520
I don't look at it like, hey, it's fucking, you know, the unicorn of fucking physicality is going to come in here and stick his fucking unicorn horn in my asshole.
01:09:58.340
And while we're at it, we haven't done this for a while, but let's share our social media contacts.
01:10:04.720
At Continued Fight for Periscope, Instagram, Snapchat, Twitter, and Ben Newman for everything else.
01:10:12.280
I'm at Andy Fursella on Instagram and Periscope.
01:10:25.320
There's a fucking machine out there called Google.
01:10:26.960
Well, that's true, but we honestly have, we are constantly getting new listeners, and
01:10:34.800
So, my social media contact is at VaughnKohler, V-A-U-G-H-N-K-O-H-L-E-R on Instagram and Twitter.
01:11:33.540
You've got to understand what it takes to communicate with people.
01:11:43.200
Just get to the fucking point and help people improve.
01:11:49.900
You know, whether it be public speaking or business or fitness or whatever, man.
01:11:53.920
You know, they take it and they make it complicated instead of taking it and making it easy.
01:12:04.460
Show people how they can be better through your actions.
01:12:12.820
So, you know, the next time you wonder about how am I going to get through to people or how am I going to reach my team or how am I going to do this?
01:12:21.580
Stop worrying about getting, you know, the shit they try to teach you in school.
01:12:24.940
Like, oh, speak with no pauses and no verbal, you know, ums or, you know, stop trying to be perfect and just be real.
01:12:33.380
You know, and you're going to get a lot more accomplished that way than you ever will trying to be this polished.
01:12:40.980
The more you try to be polished, the more it's going to take away from the effect that you could have on your team.
01:12:46.380
And, you know, at the end of the day, it's all about transferring enthusiasm.
01:12:50.080
If you're not an enthusiastic person, you're going to have to do more work.
01:12:52.880
The more enthusiastic you are, the easier you can get through to people.
01:13:05.300
Everybody knows that one guy that rubs off on you and every time you're around him,
01:13:08.640
the guy makes you feel good and gets you excited, try to be that guy.
01:13:13.200
You know, not inauthentic, but just work on, like, actually speaking about shit that you care about.
01:13:18.320
I think most people limit their ability to be an effective speaker and effective leader
01:13:25.400
because they're afraid they're going to look stupid when they're enthusiastic.
01:13:28.160
Well, yeah, you're going to look stupid sometimes.
01:13:30.220
Because sometimes you're going to be enthusiastic.
01:13:31.720
People are going to look back at you like, what the fuck?
01:13:39.960
Be real, and you're going to have good shit happen.
01:13:43.100
Now go use this shit and make something happen.