Millenial Mentality, with Andy Frisella - MFCEO119
Episode Stats
Length
1 hour and 18 minutes
Words per Minute
207.88638
Hate Speech Sentences
228
Summary
On this episode of the MFCEO Project, the CEO and his co-hosts Vaughn Kohler aka Pastor of Disaster aka The Pastor aka Vaughn the Impaler aka DJ DJ God, and Tyler aka MC Salmon aka Tyler are joined by our producer MCSans aka Tyler to discuss the new logo for the project, as well as a new pre-podcast ritual that's been introduced in this episode.
Transcript
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what is up guys you're listening to episode 119 of the MFCEO project I'm Andy I'm your host and I
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am the motherfucking CEO yeah I know that intro was a little different but I was getting tired
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of hearing the same thing I was getting annoyed by myself for saying the same thing so I just
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gotta change it up guys if this is your first time listening welcome this podcast is for everybody
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it doesn't matter if you own a business it doesn't matter if you aspire to own a business
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it doesn't matter if you don't aspire to own a business this podcast is for you if you have the
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mentality of wanting to punch life straight in the fucking mouth kick ass and take no prisoners
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in everything you do which is the definition of greatness why is it called the MFCEO project a
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lot of people say Andy why do you got to say motherfucker in front of the CEO because it's
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cool it means you're a badass and what better way to go through life than being a bad motherfucker
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and being the motherfucking CEO of your life how many people go through life living in a box that
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they were put in by other people only to wish that they would have just taken control of their life
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and done the things they wanted to do become the person they wanted to be and that person they
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wanted to be is that person that you dream about being before you go to sleep at night okay it's the
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one you don't tell anybody about and it's the one that you should be and that's a motherfucking
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CEO all right that's what we're going to talk about as always I'm joined by my co-host Vaughn Kohler aka
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the pastor of disaster aka Vaughn the Impaler aka DJ DJ God what's up my man I've got a new pre-podcast
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ritual and you're gonna it's just gonna blow your mind is it no okay no that might work for some
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people no I'm a child of the 80s so I I driving here you know I was listening to Ozzy Osbourne
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I was listening to Motley Crue I was listening to ACDC which brings up a very important point that I
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want to make you like this rap stuff but I really think you need I think I think I really think you
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need to open up Thursday Thunders with Thunderstruck Thunderstruck yeah oh that's a good that's a good
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intro it is a good I can play it on guitar can you really yeah that's awesome yeah that's a that's a
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cool intro yeah so I was so I was locked in listening to that so it we're just gonna take
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it to the next level I'm down with that yeah I like my I like my John Cena yeah see we you don't
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even know but we changed the intro on you no I know what's that what is John Cena dude yeah I don't
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I see I mean I John Cena isn't he an actor you're fucking fire isn't he the marine guy that's an actor
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I guess he is the marine you're still fire all right he's a wrestler dude he's cool as fuck yeah but
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he's okay fine but that's like is that music is cool on its own though I like the intro do you
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think of the rock as an actor or a wrestler actor okay easily okay but it took a long time for me
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to think that yeah yeah and we're also joined by our producer MC Salmon aka Tyler once again the
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only time he even wants to introduce me is just so he can come up with you know I just want to make
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sure the MC Salmon sticks to you no dude I I get you know I get some messages already about it yeah
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yeah did you see some people somebody suggested that we start marketing MFCEO Salmon shorts you know
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what yeah you guys can all wear those things but I still get camo all right so what are we talking
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about today well you know everybody always wants to know your take on things yeah books different
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cultural phenomena and uh you seen that video that's gone gone around with uh Simon Sinek talking
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about millennials in the workplace yes I did well basically yeah it is good it had a lot of really
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good things to say you know what I honestly I don't agree with a lot of things that he says
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but that was a great video it was um I also you know
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I don't know some of the things he says are a little out there for me and I don't really agree
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with them because they're not real world shit it's idealism and I'm not an idealist I'm a realist
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so uh I can get down with some of the things he says but a lot of the shit he says you could tell
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it's not coming from a place of reality it's coming from a place of what would be ideal but with that
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being said I do like some of his stuff never met him personally I'm sure he's a cool dude uh but that
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video was great it is great so uh we're gonna link it link to the video from the website the
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mfceo.com but I basically I transcribed it and I broke it down and uh I'm gonna throw out some
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key concepts that Simon Sinek talks about we're just gonna get Andy's take on it because this is
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relevant to our audience I mean you get most of you guys listening are millennials frankly and then
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those that aren't are gonna have to do business with millennials yep and I know uh it's a completely
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different way of dealing with people right and I was going to bring up the point before we get
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really into this is is that you I mean this is your life you hire a ton of millennials and have
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done very successfully I would say with almost every single employee of ours right right so um
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so let me just throw out so basically he starts out by saying that millennials are pretty much
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anybody born 1984 or after and he says and I quote apparently they are tough to manage accused of
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being entitled narcissistic self-interested unfocused lazy but entitled being the big one
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and then he says uh because they confound leaders so much leaders are asking the millennials what do
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you want and this is what they're finding out that they want they want a place of purpose they want
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to work in a place of purpose they want to make an impact as Simon Sinek says whatever that means
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and then they want free food and beanbags so I guess my first question in your experience is
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what why do you think millennials in particular are so driven by this sense of purpose and
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how do you as an employer how have you provided that sense of purpose well a lot of people will
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read that and think it's a bad thing you know to be driven by purpose like a lot of business people
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I would say you know like business people always say that um you know oh millennials are driven by
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purpose and they kind of make fun of them or whatever but like I actually think it's cool that
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they're driven by purpose because now with the way that business has evolved and we've talked about
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this before you know if you're not driven by purpose if you're not driven by solving a problem
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if you're not driven by something other than just making a dollar you're not going to make it anymore
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because the the reaction speed of of feedback in terms of like what businesses uh you know how they
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succeed and the word of mouth travels so quickly that if you're not actually legitimately trying to help
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people or solve a problem or providing a great product that solves a problem you're not going
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to be successful anymore so being driven by purpose is a great thing because that's what makes money
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right yeah you know because most CEOs they want to make money um but the way you make money is by
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solving a problem or getting behind a cause and and solving whatever problem is from that cause so I
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mean I think that's a cool thing I think that if more people were driven by purpose they would make a lot
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more money but why do you think that's a thing no no I'm gonna get to that okay so but I think the
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reason that millennials are driven by purpose is not because they think it's going to make them money
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I think it's quite the opposite I think a lot of them have grown up to hear their parents fucking
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bitch about money or say evil people are rich or blah blah blah blah blah and they think that they're
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doing a morally correct thing in terms of like oh I'm so driven by this higher purpose and they say it
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but the funny thing is is they're getting money for it and they're making money because of it and
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that's how you make money so really they're fucking pissing in their own pond and they don't even
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fucking know it right you know which is fucking funny because to me it's like you're rebelling
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against the man well a true leader would know how to use that to fucking make money anyway right so
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you know dream being driven by purpose is great things and if you want to make money you should be
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driven by purpose but those people are doing it out of spite of that culture right you know what I'm
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saying yeah that makes sense so you know as a leader or a manager of those people you just got
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to learn how to use it you know yeah you've got to bring bring the purpose of your business which
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your business should have a fucking purpose to the forefront to motivate them instead of dollars you
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know if you're selling tires you know you could apply this to anything that's why I use these basic
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examples but if you're selling fucking tires and you're spiffing your dude 10 bucks a tire for every
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tire he sells you know that's not going to motivate these people you know what's going to motivate
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them you you showing them how to sell the safest tires that's going to get the family from here to
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their family vacation with the least chance of getting injured and your job is so important
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and you can't let these people down so you have to sell them the best tire for the job
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right well the best tire for the job actually happens to also be the most expensive tire for the job
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right you know but you as a manager you know how to fucking communicate that properly really it's
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just a communication thing right you know so I mean because that that touches on the second
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10 years ago you could tell somebody oh sell the most expensive amount of tires set of tires and
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we'll give you the biggest commission and they would have sold it just for that you know but people
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have changed and I think it's a good change I think it's a great change I think the reason most
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business people have a hard time dealing with that is because they're too fucking stupid and stuck in
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their old ways to realize how to communicate to these people I don't have a problem managing the
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millennials that work here I have over 120 of them they kick ass we fucking dominate in everything
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that we do and if we're not dominating yet we are going to because we are a purpose-driven brand
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you know we're we are we put the people first we put people first and we put getting results first
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and that's why we're successful that's a purpose you know what's the purpose of what we do dude all
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kinds of things we get emails here every day about people losing 10 20 30 40 100 fucking pounds
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coming off their antidepressants coming back from eating disorders learning healthy habits you know
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uh getting themselves out of depression where they were suicidal before because they took care of
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their bodies and they they got their confidence back and their self-esteem what is not purposeful
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about that that's what makes our company so great and that's why our independent rep program
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our legionnaire program that people can join you know to become a part of is so successful because
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dude we have such a higher purpose here and we're customer focused in terms of solutions
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so it's easy with what i do because that's an easy thing to get behind you know but most companies
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will say like that's why i use the tire example they'll say oh well i sell tires i can't have a
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purpose no you have a fucking purpose that's why you're in fucking business if you didn't have a
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purpose you wouldn't be in business you've just got to figure out what that purpose is on a higher
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level and communicate that to your people so they feel good about what the fuck they do you know
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that's it you know it's not a bad thing it's a great thing i think it's right no i
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agree with you and as i'm as i'm listening to you talk i realize that you know the first two
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points they make were you know they're driven by a purpose and they also want to make an impact
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and those things are basically interchangeable i've not been one to be very friendly towards
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millennials because there is a lot of laziness and there is a lot of entitlement the millennials
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listening right now they might be disagreeing with me on that statement some because they're not
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like that because if you were like that you wouldn't be listening to this podcast but look around at your
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friends at your fucking you know buddies who are if you're look at what they do they they don't work
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like our forefathers worked they don't hustle balls they don't take pride in their work you know
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like dude my family construction background they might not have made the most money but dude i could
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tell you i drive down the street with my with my cousin or my dad and they could say i built that
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house i built that house i built that house and they take pride in that statement you see what i'm
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saying that's that's something that's not in our generation in this generation that we're talking
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about the same way but i do think a big reason so so i will rip on the millennials from a couple
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different standpoints and that's one of them and realize if you're listening and you're millennial
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you're not one of these people you wouldn't be listening but i will say that a lot of the bad rep
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that they get comes from people not understanding how to utilize them correctly in the workforce
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you see what i'm saying so there's you know there's there's guys out there who say oh
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millennials have so much potential and this and that and they're the fucking greatest like gary loves
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this you know really what gary's doing is making a video for millennials to follow him so he's telling
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people oh they're so fucking great and they're so this realize that gary's much smarter than any of
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you and he is and he's making a video saying hey millennials are awesome so millennials will follow
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him but i'm going to tell you right now he millennials are not fucking awesome okay they're
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fucking they're really no different than any other generation other than they were raised during a
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technology era where we were all raised during an industrial area you know what i mean in uh era and
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and so you know i'm not going to sit there and make a video that says oh they're so great or oh they're
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so shit if you're lazy you're lazy if you're fucking hard working you're hard working no matter what age
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you are you know what i mean but i will tell you this if you're a millennial listening to this
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podcast here's where the breakdowns are with millennials one they don't know how to communicate
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properly they were raised on fucking video games on computer games on fucking tv on the internet they
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don't know how to do basic human communication so you know doing learning things like how to how to
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actually have an an conversation or build relationships that aren't awkward is a huge advantage to any
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millennial listening right now if you're somebody who is in the millennial generation be thankful that
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you are because most of the people around you are not going to work hard because they've been told they
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were awesome they've been told they were special they've been told they were winners even when they
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weren't winners and because of that they're going to lose right they're going to go out the world's
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going to kick their fucking ass and they're going to get stomped on so if you're a millennial
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if if you're a millennial and you're surrounded by these people who are not going to compete
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because they get stomped on the first time and they quit you are at a huge advantage like dude the
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millennials that want to work right now and build and create and build and make money and do things
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those people are never it's never going to be easier for somebody in the history of earth to
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become a millionaire or a multi-millionaire or even a billionaire because we have the technology
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to communicate instantly we have all these things in our favor there's more money and there's less
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uh i'm sorry there's more margin and there's less cost in almost every product out there right now
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things are easy to get made uh information as it is at its highest availability but also its highest
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value ever and you're compete you're competing with people that don't want to compete so your ability to
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succeed is at an all-time high so you know while millennials you know generally have issues with
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things that we talked about if you're a millennial that can correct and doesn't have those issues
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when actually you know has the right mindset you're the kind of person that's going to fucking
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dominate because like when i was competing everybody worked hard everybody was trying to succeed when
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your dad was competing everybody was hustling everybody was trying to make a dollar now you have
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these motherfuckers that don't think that money matters which is ridiculous because it fucking does
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you know try to pay for your fucking bills with fucking sunshine and rainbows we all know it doesn't work
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so if you're one of these people that can realize this now and you're fucking 17 18 19 your potential
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is the most that it's ever been that's the bottom line and like i wish gary would say that in his
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videos as opposed to saying they're all fucking awesome because really what you're doing is telling
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them the same shit that they're fucking they've been told their whole lives absolutely i'm glad you
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touched on the issue of social skills and relationship because we're going to touch on that later but real
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quick going back so basically the first two points being driven by a sense of purpose second
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wanted to make an impact the third one he said kind of tongue-in-cheek although also very serious
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was they want uh free food and beanbags what i've noticed about the culture of first form is that
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you you not only inculcate this this deep sense of purpose in your employees and this deep sense of
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wanting to impact people's lives but there's also a lot of fun involved in that and so my question to
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you is on a very practical level you're speaking to all the i just had this conversation this morning
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real quick though just so my so so on a very practical level like what would you tell business
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starters how do you what are the ground level steps to starting to build this kind of culture
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win win win okay you do you ever see a winning team not having fun no you ever see a losing team
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having fun no you ever see a losing team in sports have a good culture no you're seeing does every
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single winning team have a great culture yeah absolutely exactly yeah it's winning okay you can't
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manufacture it all right now the hard part is is how do you get people to believe in winning
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before you're fucking winning that's where the fucking skill comes in all right but otherwise once
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a culture is established if you're winning people are generally having fun if you're not winning it
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sucks and that's that all right so we could talk about building a culture and that's an entirely
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different subject we could talk about that for i could talk about that for 10 hours but i'll cut
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it real short define your core values what the company stands for define your purpose all right
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what's your company stand for you know we have our core values here we have things you know uh
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that basically envelop everything that we stand for uh go the extra mile take initiative accept
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responsibility you know blah blah blah blah blah bunch of different things and what we do is we
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communicate in those terms you know when i'm coaching someone and they're not doing a good job i'm saying
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okay you're not you're not correcting i'm i'm trying to explain to you and you're not listening to me
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you're not being humble enough to learn from somebody who knows and you think your way is right you need
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to be more humble and you're you're violating core value we live and die by those core values okay and i'm
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giving you a rough example but we communicate in those terms and when you start to communicate in those
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terms when you when you correct people or praise people the culture starts to live it starts to breathe
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all right what happens is is that you know you that's the first step the second step is you've got to
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define your goals and your purpose once you define and obviously the the strategic steps that need to be
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taken to to you know accomplish whatever that goal or purpose is for the company once you start doing
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that the second step and you start moving forward you have to celebrate the progress like hey look you
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guys are doing this it's working we're moving forward eventually what happens is you start to
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fucking win and when you win and i'm taking out all the practical uh tactical elements of this
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conversation like that should be taken for a given like you've got to have a great product you've got
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to care about your customers i'm not going to talk about all that shit because it would take forever
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all right i'm you have to have a good product if you don't have a good product you don't have a
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fucking business um but once you start to win what happens is and you're communicating in that culture
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then you have a fucking culture that starts to really live and it's not it's not just something that
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you talk about it's not the sign in your locker room in high school that you ran down the
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steps and touched when you went out on the fucking field it's something that is real it becomes a
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real living breathing part of your company and not only a part of your company but the most valuable
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part of your company okay because what happens then is that your employees and people we call it a
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family here because it is that start to care about the culture all right and that does a bunch of
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different things one it keeps all the negativity and the negative culture aspects out so like so we
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hire somebody and they're not a fit the fucking rest of the team will fucking filter it out instantly
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and they'll be out so they start to protect the culture and then you know the culture comes into
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you know everything that you do when you meet somebody when these guys leave and they meet somebody
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they're a representative of our brand somebody connects with that person one-on-one or through email or
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through social media they're like man i love what this dude's about that's the culture and then
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that's what people are attracted to that's why people buy from you from your company you know and
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culture is the most important thing you could ever have uh because it builds so many things and does
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so many things for you automatically like it's that quote-unquote thing it's that thing that the
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company has right you know what i mean right like i don't know what's different about that company
00:20:58.780
they just have it well your culture is it right you know right and um you know most business owners
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have no fucking clue in order they care they don't even care they don't even know what culture means
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like if you fucking wrote down uh if you asked most ceos what culture means and especially small
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business owners they'd be like i don't know everybody seems to be like you know joking around
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the water cooler having a fun time they don't fucking get it like it takes a time it takes huge amounts
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of effort and time to instill a culture and to maintain it and to feed it and let it grow and
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become its own thing but once it's its own thing it's a massive part of your business and that's what
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makes you dominate your competition because most competition can't they can't develop culture
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they don't know how and i will do a whole podcast on this because it's yeah way more important than
00:21:47.320
this five minute segment here but um you know when you when you have a good culture usually you know
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once you get winning it's going to keep winning as long as you keep maintaining the culture by
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winning and by communicating in those terms of core values uh and getting everybody to believe
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and all those things and they start to steamroll and snowball and so like dude when you're winning
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you have fucking fun you know like we don't have uh we don't have a set time when you have to be here
00:22:16.620
in the morning or when you fucking leave like dude people usually roll in here like eight o'clock
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8 30 sometimes you know they don't roll in until fucking 9 30 or 9 45 you usually don't leave here
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until fucking seven or eight or nine not because we make them it's because they like it here it's
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fun and not because we have fucking bean bags that's what people don't get they think instilling
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a culture is like oh guess what we like go to any small corporate business and they think like
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having a culture is like having a cake in the fucking in the fucking kitchen room and having a
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birthday party oh we celebrated joe's birthday that's culture no it's not oh we we put in these
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special uh the special stress-free room with fucking squeezy balls and bean bags it's good
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culture no that's not what makes culture that's not what makes a fun environment what makes a fun
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environment is everybody learning everybody progressing everybody fucking becoming better
00:23:11.020
everybody succeeding and everybody having fun because we're fucking winning
00:23:15.200
and everybody understanding what the ultimate goal is inside the company because it's not like
00:23:20.220
we want to be here but we all have this goal in mind that we want to hit yeah well no so you want
00:23:25.060
to be here because you want to hit the goal kind of no i mean dude you're you're being these people
00:23:29.400
think that you're i know you're fuck what you're saying these people think you're being literal you're
00:23:33.380
not here till fucking eight o'clock last night because you because you fucking didn't want to be here
00:23:37.400
you want to be here because you want to fucking win yes and that's you know that's what that's what
00:23:42.600
drives having fun man you know i feel like what you're saying is so profound but also so
00:23:48.020
like no look every company out there trying to create this positive environment for millennials
00:23:52.900
you want to fucking build a company with millennials tell them how fucking bad they suck
00:23:57.120
when they suck and teach them how to be fucking great because when you teach these motherfuckers to
00:24:02.700
kick ass and be great and do shit that nobody else ever taught them guess who they look up to you
00:24:08.060
think about the high school coach that you had that you hated or the teacher that you fucking
00:24:12.720
hated because they were so hard and they but they taught you and they made you better and they molded
00:24:16.560
you and then all of a sudden 10 years later you look back you're like man that was the best fucking
00:24:20.320
teacher i ever had that was the best coach i ever had that's me you know i'm saying like dude i'm
00:24:25.440
tough as fuck on these motherfuckers i don't take no shit you know like dude i i but you know what when
00:24:31.540
they're doing good or we're not talking about business it's not like i walk through the office fucking
00:24:35.140
screaming at them all day like i bust their balls we have a good time we joke around but when it's
00:24:39.660
business time it's fucking business time you know what i'm saying right like that flight of the
00:24:44.100
concordes song you heard that business time you obviously have it because that was a fake ass laugh
00:24:50.840
no i haven't oh you know what i'm talking about because he was smiling i do well it seems to me like
00:24:56.340
the stuff that people think is actually wisdom in business like if you train business time well well
00:25:01.120
but i was saying is if you transferred it to anything else people would see the insanity of it it's
00:25:04.780
like can you imagine an nfl team going oh and 13 and the management thinking well but we're giving
00:25:09.780
them free food after practice you know what i'm saying what they think right no and they think this
00:25:14.140
oh you know uh it's going oh we went oh and 13 but we have a good culture no you don't a good
00:25:22.980
culture doesn't fucking lose right you know what i'm saying and you can't manufacture false culture i
00:25:28.160
see so many companies doing this shit to appease millennials like oh we're gonna take them out on a team
00:25:33.620
dinner oh we're gonna go ride go-karts oh we're gonna go to this or we're gonna go to that or we're
00:25:38.120
gonna do a special event like dude people look at us and they think they try to replicate our culture
00:25:42.480
and they try to think that like you know oh they're gonna because we go shoot guns and do shit together
00:25:46.880
and people see it online and they're like oh well if we take our employees out and do the same things
00:25:51.660
we'll have the same culture no motherfucker you'll never have the same culture you know why because
00:25:55.060
you're not me right that culture starts at the fucking top and it flows all the way down
00:25:59.500
and we only get to do that shit because we're winning exactly right yeah i'm taking you guys
00:26:03.280
do shit if you fucking lose right right that's rule number one i don't celebrate losing you know
00:26:08.980
what i mean and dude people have a backwards they think if they they think if someone's losing and
00:26:14.260
they baby enough and they're friendly enough and they become friends with them that all of a sudden
00:26:17.540
that person's gonna love being there no people want to fucking win man it's an innate feeling in our
00:26:23.040
hearts i don't care how old somebody is i don't care if they're millennials i don't care what
00:26:27.780
generation they come from if they're winning they're gonna have fun so teach them how to
00:26:32.860
fucking win and they'll respect you for it and they'll perform for it and they'll be loyal for it
00:26:37.400
that's what culture is about so we could stop now and this podcast would be worth every penny that you
00:26:44.440
pay for it and more but uh let's move on yeah what's that which is zero right exactly so i know you just
00:26:50.880
got it's not free i know you just got fucking content i know because i know how few people actually
00:26:56.920
know what i just said that that deserves for you guys to share the podcast absolutely bring us a
00:27:03.700
friend but guess what because you guys are such special friends of ours we're gonna keep going
00:27:09.040
with this podcast right exactly we're gonna lay down some extra shit because you know what i feel
00:27:13.420
like laying down some extra shit yeah can you feel the energy bond i can feel it it's all because i
00:27:18.260
listen to crazy train hairs that aren't on your head standing up on end you laughing at salmon shorts
00:27:24.760
all right so i think half the podcast value is me making fun of you guys i think it is
00:27:31.180
you know when i get a little bit more comfortable i'll make fun of you but dude there's nothing to
00:27:35.080
make fun what you make fun of oh there's nothing to make fun moving right along look at this
00:27:38.700
awesome beard it's true svelte muscles maybe a year ago there might have been a few things to make
00:27:45.460
holy shit we already see how long feels about overweight people no kidding even tyler didn't
00:27:52.180
cross that line that's true people hair shame me all the time i can i can fat shame right can i
00:27:57.160
i don't know i think fat shaming is out man yeah i think it is i think you're right okay so moving
00:28:01.700
right along so part two of cynics videos he basically establishes you know the orientation of millennials and
00:28:07.040
then he says he says the thing is that employees provide all this stuff and yet for some reason
00:28:12.300
their millennial employees are still not happy and that's because because what you said right
00:28:17.440
because of that but he also he identifies four pieces parenting technology impatience and environment
00:28:22.680
those are the causes right so i just gave you the fucking answers you did you did so but i i would
00:28:28.700
love to hear what you say to this he says okay so point number one he makes is parenting and he says
00:28:34.020
and i'm not going to read the whole thing but i'll just summarize parents are pussies he says too many
00:28:37.540
millennials grew up subjected to failed parenting strategies he says they were told that they were
00:28:42.340
special all the time they were told they could have anything they wanted just because they wanted
00:28:46.540
some of them got honors classes not because they deserved it because but because their parents
00:28:50.360
complained some of them got a's not because they earned it but because they didn't want to deal with
00:28:54.460
because the teachers didn't want to deal with parents some kids got participation medals a medal for
00:28:59.580
coming in last and he says the science is pretty clear it devalues the medal for the award
00:29:05.240
for those who worked hard and it also makes the young person who came in last feel embarrassed
00:29:10.480
because they didn't deserve it so actually they feel worse so he draws all this together and he says
00:29:16.620
so this is how people were raised and they go out in the world and in an instant they discover
00:29:22.360
that's not how the world works hey man and he says it actually ends up doing the exact opposite of what
00:29:28.660
what it was supposed to 100 they go out thinking they're special falling flat on their face and then
00:29:35.220
end up having worse self-esteem than what i know i've got a soundbite somewhere about this like
00:29:39.140
where the white where you go out in the world and the world steps on your fucking throat
00:29:42.020
i i know i said this before right right like dude that's what i said in the beginning of the podcast
00:29:47.720
you're you're fucking an idealist this is an idealist strategy we're gonna it's it's a it's it's
00:29:53.900
working in the wrong direction right the idealist strategy is this we need to make everybody feel
00:29:58.560
good about themselves and we need to make them feel special and we need to make tell them how great
00:30:01.920
they are and if they would tell them that enough times they'll feel fucking great and they'll be
00:30:06.020
successful and they'll be happy and live happy happily ever after that's not correct the reason
00:30:12.560
people feel great is because they learn the skills to overcome and achieve and actually do things that
00:30:20.160
are of value to them through actual winning which builds confidence which makes them feel great which
00:30:28.640
gives them the tools to go out in the world and kick ass so it's something that is done from a
00:30:35.300
backwards point of view for people designed by people who are too fucking lazy or uninformed or
00:30:44.580
uneducated to go out and teach their kids the proper skills which is the whole point of the book
00:30:50.740
that we did was to fucking fix this failed parenting strategy otis and charlie yes yeah yeah okay
00:30:57.500
but you you could tell somebody they're great all you want it does for a million fucking years but
00:31:06.920
you put them in the real world and the real world is gonna shit right on their face the first day the
00:31:12.160
first day you go to fucking work and you sit down in your job and you're you know you fucking kick your
00:31:17.140
feet up on the desk and think you're the ceo because you want to be the ceo what's gonna happen
00:31:21.360
you're gonna get fucking fired that's reality so we could talk about you know people just don't
00:31:28.040
appreciate reality vaughn like they used to you know what i mean like dude i can remember my dad
00:31:32.180
being like like literally like my dad like i was a fat kid and i like to fucking eat all right so my
00:31:37.500
dad knew that all right so when when when i would get mad at my dad for staying at fucking work like
00:31:44.340
i'd be like dad you're late we gotta you know i want to go do this or i want to do that he'd be like look
00:31:48.700
do you want to fucking eat or not and that got the point across because number one i like to
00:31:54.380
fucking eat and i want to eat but number two there ain't no money i don't fucking eat so dad you go
00:31:59.680
ahead and stay at work but i want to eat when you get home you know i'm saying yeah yeah it makes
00:32:04.520
total sense dude parents don't fucking get it man and it's not even really their fault because
00:32:10.860
they're told by the quote-unquote experts that this is the politically correct way absolutely to
00:32:15.660
fucking do it absolutely you know what i mean like so like if you're a parent and you're thinking oh
00:32:19.780
i've raised my kid this way dude you know what you know it was wrong when you did it you were just
00:32:24.580
trying to do the right thing because you were listening to fucking whoever on monday morning
00:32:28.860
america or whatever the fuck show is you know now and you did what they said well guess what they're
00:32:33.980
not a fucking expert you know what an expert is an expert is a parent who actually raised two kids
00:32:38.740
that win go find that fucking parent go find my mom or my dad who have fucking two kids that are
00:32:45.180
both high achiever high income earners high philanthropists okay and basically all around
00:32:50.200
awesome dudes if i don't say so myself absolutely you know what i mean yeah you know but i'm saying
00:32:55.400
go find parents that did that and what you'll find the same things they had they they instilled all
00:33:00.760
the same principles so my question is clearly you agree with him that there's a breakdown in parenting
00:33:05.420
so if you were gonna if you were gonna take literally the whole millennial generation of
00:33:10.040
parents together and say listen guys i'll put my island burn it it's not a bad idea okay it would
00:33:16.380
fix the culture and and maybe we have to burn the next generation too okay so if you gave them we're
00:33:20.960
gonna get some email one you believe in fucking genocide no parent aside no it would be uh generation
00:33:27.420
side generation side yeah but seriously if you gave them one concrete one concrete pro tip
00:33:35.120
guys if you want to start correcting your bad parenting strategy buy buy andy for sell his book
00:33:41.220
it that's a good well that is i'm not kidding no i've got a fucking shitload of emails i'm talking
00:33:45.980
like over a hundred emails yeah from parents in less than two weeks time who have all said the same
00:33:51.820
thing uh it said i'll read this one to you it's really cool man while you're looking that up i just
00:33:57.460
want to tell everybody i got it right here vaughn well let me tell people already that guys we're
00:34:02.220
burning through the first printing run some of you have said when's the next book coming out uh
00:34:07.120
it's coming out soon uh yeah people people are already wanting to buy the other the next books
00:34:11.420
which is fucking great yeah dude so on that note can i just tell people a lot of you guys have bought
00:34:16.160
it you're giving us great feedback but amazon reviews are really helpful yeah leave an amazon review
00:34:22.340
so if you can uh especially especially the highest rated one yeah like five star yeah everyone yeah so
00:34:28.620
if everyone doesn't get five star i'm coming to take your book motherfucker so this this put this guy
00:34:35.020
posts um nathan plans on instagram posts he said so i read this book to owen the other night man was i
00:34:42.040
impressed at how my son actually got and understood the message of the book well done vaughn and andy
00:34:48.080
i definitely recommend this book to any parent i have had 100 plus emails slash posts exactly like
00:34:55.380
that like people are talking to their kids in the terms of otis and charlie and they're their mind is
00:35:03.100
fucking blown that these little bitty kids this kid's probably two three are understanding the
00:35:09.820
concepts guess what people they're little fucking humans they understand shit okay you just got to talk
00:35:16.180
to them instead of putting fucking barney on and not raising your fucking kid and sticking them in front
00:35:20.980
of a fucking video game how about you read them a book on values and you have to work to earn shit
00:35:26.340
and all the things that are going to help them through the course of their life when they're little
00:35:30.280
so that when they get big they can fucking succeed telling them oh little owen you're going to be
00:35:36.900
the best fucking human ever because you're my human is not going to help him you know what i'm saying
00:35:43.640
absolutely like you could tell people all you want how great they are i've got some fucking if i have a
00:35:49.060
shitty employee in here and i go to his desk every day and say oh tyler you're so great every day when
00:35:54.920
he sucks who am i hurting i'm hurting him i'm hurting his fucking family or his future family i'm hurting
00:36:01.080
the company i'm hurting all the people that work at the company because i'm holding it back because
00:36:05.260
he's not being able to do his job you know what i mean to prepare your kids from the early age man
00:36:10.180
they get it they understand it you've just got to put the effort in and and we've talked about this
00:36:15.100
before but this is a fundamental misunderstanding of what it means to truly love and care about
00:36:20.420
yes people think being a fundamental leadership people think leadership and when you're a parent
00:36:25.560
guess what you're fucking leader they think leadership is hugging and kissing and being nice
00:36:31.080
that's not leadership dude part of leadership is celebrating wins where you get to hug and kiss and
00:36:36.580
be nice but the other part of leadership is teaching them and the third part of leadership is
00:36:41.680
identifying when they do wrong shit and correcting them on it and people forget those other two they
00:36:46.800
just want to do the fucking glory shit you know and no matter how much you do dude you want your
00:36:51.260
kids to hate you keep raising them like people have been raised for the last fucking 20 years
00:36:55.460
your kids will fucking hate you they'll say my parent was worthless they didn't do anything for
00:36:59.280
me they didn't teach me anything you know how many people that work in my company that i've had
00:37:02.580
tell me like dude my dad never taught me anything he never taught me anything he taught me he taught
00:37:08.540
me a little bit but dude i've learned so much more here you know dude it's sad you know like and i hate
00:37:13.960
to say that i'm not going to say any names but like dude you know that's sad because i'm a fucking i see
00:37:19.680
these dudes a little bit of time like you saw them for 20 fucking years you know and you probably told
00:37:24.640
them how perfect they were it is it's a it's when you have a good dad it's something that you take for
00:37:30.820
granted but you forget that some people just don't dude a lot of people don't so cynic goes
00:37:36.580
on to say and he said the other thing that compounds things is that we're in a facebook and instagram
00:37:41.940
world and we're good at putting filters on things and showing people that life is amazing all the time
00:37:48.120
even though people are depressed so everybody seems tough they seem to have it all figured out but they
00:37:53.320
really aren't and so what he's saying is in addition to the fact that you know they've been not prepared
00:37:58.020
for the world and they're being smacked around they're also in a world that acts like everything's
00:38:02.180
okay and and life should be amazing all the time and you talk a lot about this in one of our earlier
00:38:07.840
podcast episodes in living your passion isn't rainbows and unicorns and you talked about how people have
00:38:14.000
very weird expectations that if you pursue the life you love that means every day is just going to be
00:38:19.800
awesome and cynic says that's part of the problem with millennials they don't understand
00:38:23.780
well dude like that again they've been raised by people who like to paint a picture that is ideal
00:38:30.660
not real there's a big difference you know reality is you're gonna get punched in the fucking mouth
00:38:36.940
idealism is is that you you know you're you so you could be anything you want and you don't face any
00:38:43.280
resistance along the way and you know the people who are taught idealism never succeed because the first
00:38:50.480
time they do get punched in the face which is reality they quit and then they they pout they
00:38:56.000
stomp their feet or they shoot up a fucking school you know right and like that's the problem right now
00:39:00.540
it's it's failed parenting strategies just this i think one of the reasons that people have
00:39:06.980
resonated so much with this podcast is that as active on social media as you are in facebook and
00:39:13.140
instagram there is a reality to your posts and your personal brand that i think people were hungry for
00:39:19.100
that you when you have a crappy day you just say it i mean let's be fucking real like most of these
00:39:23.680
motherfuckers out there with the exception of a couple aren't even real business owners they're
00:39:28.000
dudes who make their money off selling fucking info products and they haven't had the experience to
00:39:32.760
speak on the things that i speak about and people know that when they listen because they know in
00:39:37.440
their heart who's the real deal and who isn't gary v runs a real company i run a real company a lot of
00:39:43.740
other motherfuckers don't run shit they run a social media account and collect money for it
00:39:47.860
so first of all yeah it's a lot more real than most fucking people okay second of all um i hate
00:39:56.140
people who are lazy and so i'm extremely aggressive in the way i present myself i'm also a direct
00:40:01.800
communicator i don't have time for your fucking emotions and nor do i give a fuck because that's
00:40:06.380
not my job my job is to get you to perform so i'm gonna tell you exactly what you need to do to
00:40:11.080
perform without cutting any fluff or any pats on the ass because you know what people who need pats
00:40:17.000
on the ass are people who i don't need to waste my time with you know what i mean so i don't know
00:40:22.240
why people resonate with with this podcast other than you know they're they know in their heart
00:40:29.200
what's bullshit and what's not you know and they know like when you put something real next to a
00:40:34.760
bunch of shit that ain't real the real shit stands out and i think that's probably why people you know i
00:40:41.000
don't know no i i agree but i think it goes beyond just your your actual expertise in business i think
00:40:46.200
that in especially in the success and motivation space where everything is rainbows and unicorns and
00:40:53.040
you can have your best possible life every moment of the day is that you have taken time you've told
00:40:58.040
the story of getting stabbed what that did to you you've told the story of struggling with chronic
00:41:02.400
depression sometime not chronic but you know yeah depression 20 years is fucking chronic well yeah yeah
00:41:06.980
okay so so i think it's insane that people need to have somebody validate this but just to have
00:41:14.200
somebody come out and say you know what you you can you can live the best possible life but you're
00:41:19.240
still gonna have days that suck period dude it's part of life it is you know and telling somebody it
00:41:26.840
isn't is doing them a disservice right for their entire life because when they have the bad days
00:41:31.220
that's whenever they think there's something wrong with them right they think oh man you know i'm not as
00:41:35.840
good as this person because they never have a bad fucking day right you know and like i'm even
00:41:39.660
guilty of it like i don't post on my instagram or my fucking facebook and say oh i had a terrible
00:41:43.800
day today because i'm not gonna whine about it but you know let's say there there is days where i go
00:41:48.800
two or three four days without posting guess what those aren't great days for me right you see
00:41:53.100
i'm saying right so read between the fucking lines i might not vocalize it but like if i'm not
00:41:58.760
communicating that way it's probably because i'm not having a good time right the silence speaks it
00:42:03.540
should speak for itself yeah yeah exactly no okay so for the sake of time i would encourage you to
00:42:08.720
let your silence speak volumes too because putting it out there for everybody to read is just a bad
00:42:14.280
bad bad move because once it's out there you can never take it back and you don't want people's
00:42:20.200
perception of you to be a whiner crybaby little bitch right you know because dude that's gonna affect
00:42:24.920
your income at some point right you know we're getting to the point now where you go to get a job the
00:42:28.420
first thing i do is go to their fucking facebook page they got a bunch of negative posts i'm not
00:42:32.280
fucking hiring them absolutely period i don't care how good i think they are yeah i've been telling
00:42:37.280
people for a long time there's a huge difference between being transparent and being vulnerable
00:42:41.120
there was this it's kind of in vogue to be vulnerable online and people pour out like all
00:42:45.740
their dirty laundry and they go people make shit up to be to pretend you're right but i say i say to
00:42:50.580
people don't do that i mean there's a difference between just being honest and saying yeah today wasn't
00:42:54.760
great but it's okay you know and then going into melodramatic explanations about all of your
00:42:59.740
deep-seated i don't think either one of them have a place on social media to some extent being
00:43:04.700
vulnerable well not being well that's what i'm saying because if you say look if you say like
00:43:09.320
like if i were to say on social media like hey guys you know and this is the truth like hey guys i know
00:43:15.480
you guys all look up to me you know but the truth is i don't know everything sometimes i make mistakes
00:43:20.200
sometimes i say things that aren't you know true in the in hindsight because i thought they were true at
00:43:26.040
moment i went on later to find out they weren't true so you should take every piece of information
00:43:29.880
that you get with a grain of salt you know and think about it for yourself and use it yourself
00:43:34.320
that's being vulnerable because it's saying look i don't have to know everything because i fucking
00:43:38.640
don't right anybody acts like they do which there is some people out there that do pretend that way
00:43:43.420
right they're they're full shit right you know right so that i think that's that kind of thing is
00:43:49.140
okay yeah and that's what i call transparency to me vulnerable is to me vulnerable is like sharing your
00:43:54.880
deepest darkest like there was i don't i'm not gonna get into it but there was like this trend
00:43:58.560
where everybody was sharing their videos of all their vulnerability and it was supposed to build
00:44:02.460
community i'm like are you kidding me like you're gonna you're gonna just open yourself up on social
00:44:07.120
media not only are you giving first of all you're gonna be you're gonna you're gonna become what you
00:44:12.120
fucking surround yourself right and if you surround yourself with a bunch of pity and vulnerability all
00:44:16.500
the time that's what you're gonna be yeah so let it be a part of your life that you don't
00:44:20.500
fucking necessarily need to share with everybody right which actually leads to the next point which
00:44:24.640
is that that in tech people do that because they because other people like it and they get addicted
00:44:30.000
to the attention you know what i'm saying so like exactly so like there's i was reading on you know
00:44:35.520
it's like it's like this whole body image acceptance movement out there all right and people are
00:44:41.840
like oh you know i love my body and i love this and i love that and they're 400 fucking pounds right
00:44:46.480
all right look bro you know this is beyond you being comfortable and loving yourself this is a
00:44:51.380
health thing you're gonna be fucking dead you know what i mean but people post that shit and other
00:44:55.240
people are like oh you're so brave you're so this so that so they keep doing it and then guess what
00:45:00.220
they never fix their health they never take care of themselves they never get to a point where you
00:45:04.400
know they're healthy and they fucking die okay what's good about that you see what i'm saying right
00:45:09.380
like dude it's just people get addicted and sucked into these things without even
00:45:16.280
realizing it because of that right no absolutely and and and to his point like dude you should be
00:45:22.500
using your your your vulnerabilities and your your things that are weak about you to overcome and then
00:45:28.700
tell a story of how you overcame it later exactly you know what i mean exactly not today you know how
00:45:33.620
you accept how fucking imperfect you are everybody's imperfect but the millennial i you i like the fact
00:45:39.560
that you use the word addicted because according to cynic and i would agree with this the the millennial
00:45:43.560
generation in particular and there are certainly those outside the millennial generation who who
00:45:47.840
suffer from this they're addicted to social media and they think that likes and and follows is the
00:45:55.280
equivalent of significant relationships and it's not and cynic says the problem is and he actually says
00:46:00.380
that this is not something he's coming this is in the old they're the only the millennials have said
00:46:05.880
this themselves that they don't even know how to have real deep meaningful friendships or
00:46:10.240
relationships so they're basically you're gonna have fucking deep friendship relationship your head
00:46:14.480
stuck to your motherfucking phone all the time right right i mean if you literally try to talk somebody
00:46:18.880
who's 19 years old right now it's fucking impossible right they don't know shit about anything they don't
00:46:24.560
know they don't know what's going on they don't know anything about anything productive they don't
00:46:28.700
know you know the only thing they know is fucking facebook and instagram right fucking who's get the
00:46:33.460
most snapchat views right you know and like dude that's not real skill you know real skill is providing
00:46:39.340
value through those tools right like what i do or what some of these other guys do so here's so
00:46:44.980
like dude the point that's what i was saying before if you can learn to have actual relationships and
00:46:49.700
communicate and be a real human and you're in this generation you're at a tremendous fucking
00:46:54.900
advantage because most people are zombies right so here's a big million dollar question though
00:47:01.280
in your personal and your professional life you're obviously very active in social media got half a
00:47:08.260
million social media followers on instagram and rising but you walk into s2 or or first form
00:47:15.300
headquarters and it's clear to me that there are meaningful relationships that are part of the
00:47:21.080
culture friendships like you guys are simpatico so how have you managed to to to maintain that balance
00:47:30.120
of yeah you got to be active you know as a as a as a personal brand and as a business you got to be
00:47:34.780
active on social media you also have to you have you also have to focus on people who are actually
00:47:41.360
in your presence and build those relationships how what what are the pro tips i guess i would say
00:47:47.300
you give people for making that balance achieving that balance well i mean dude most people live a
00:47:54.360
most people live 80 percent 90 percent of their lives on the internet they're on their phone fucking
00:48:00.160
seven eight hours a day for real seven eight hours a day on the fucking internet like like i live on
00:48:05.620
the internet because i'm visible there and people see me but my total time on the internet is probably
00:48:10.300
an hour a day the rest of the time i'm fucking dealing with real shit right you see what i'm saying
00:48:15.480
right so what you know if i'm just because i'm on my phone i'm talking about social media i guess not
00:48:23.320
not the internet so right right when i'm on my phone outside of social media i'm usually like
00:48:29.180
looking at ebay and dupont registry and jets and watches cool shit like that yeah you know uh
00:48:37.460
but i don't live in the social media world like the social media world is fucking ridiculous right like
00:48:43.620
it's just a tool for me do you think people who are building their personal brand think they have
00:48:49.480
to spend 24 hours a day i heard it today man i talked somebody my brother was talking to somebody
00:48:55.640
last night who was like oh i'm trying to build my personal brand it's take you know how much time
00:48:59.760
it takes i have a real job i have a blah blah blah blah bro it takes less than a fucking hour a day
00:49:04.500
yeah you know you're talking about making one or two posts a day and interacting for a little bit
00:49:08.820
of time with your audience that doesn't take shit right like that's that people act like that's a
00:49:14.740
fucking monumental task it should take you less than an hour a day to do that right you
00:49:19.420
know what i mean if you're doing it for more than an hour a day there's something wrong with you
00:49:23.840
you're not doing it right yeah you know i don't i mean i don't know yeah like i agree and i think i
00:49:32.420
think i've heard from a number of people well what if you think the rock spends more than an hour a day
00:49:36.420
on social media no no shit no and i do i do appreciate what gary said a while back where his issue
00:49:41.460
with a lot of the personal trainers is that they're all building their personal brand but they're not
00:49:45.440
building their business and i thought that that was a pretty well insightful i would tell you
00:49:49.680
something he said you know like i clearly i you know you guys know i don't agree with everything
00:49:53.880
he says all the time i mean but there are things that he says i think are awesome and one of the
00:49:59.980
things i think that he said that was awesome about social media was that it should be documentation
00:50:05.280
um instead of instead of like planning it out like he's trying to say like he had a word for
00:50:12.480
he said document not fucking something and like dude social media if you want to build an interesting
00:50:19.520
account or an interesting brand should be documentation of your real life not this planned
00:50:24.200
out fucking you know fake image of yourself which is what everybody tries to make sense it makes sense
00:50:30.360
it doesn't have to be the perfect post doesn't have to be the perfect saying it doesn't be the
00:50:33.520
perfect rant as he says it could just needs to be your life and you know i think that's where
00:50:40.260
people fuck up is they try to they spend so much time trying to be perfect that it sucks their time
00:50:44.520
up well it's not hard to you know look at dane balzerian he's the perfect example he's a fucking
00:50:49.820
got one of the biggest social media accounts in the world and and for all intents and purposes he's a
00:50:53.860
normal fucking dude i mean does he have some money yeah but he the reason he's he's so popular on
00:50:59.200
instagram is because he documents his fucking life and his life just happens to be interesting
00:51:02.840
he'll love him or hate him the guy lives a unique life he lives a life like no other fucking person
00:51:07.880
in the fucking world and he takes pictures of it and you know if you want to be successful on social
00:51:13.440
media you know what you should do live a more interesting real world life take pictures of it
00:51:18.000
so i'm saying yeah that's so it's just like what i said they're trying they're trying to to they're
00:51:24.920
trying to create something the backwards way like when i was talking about trying to create the
00:51:28.880
culture by trying to like make everybody feel good and make everybody feel special and take them
00:51:33.420
out to dinners and have team events and team team building events fucking throw the string of yarn
00:51:38.280
around the room and everybody creates a web you know like dude that shit's fucking stupid right that's
00:51:44.080
not what creates culture what creates culture is actually going out learning the skills winning
00:51:47.840
and then you know doing the things we talked about social media is no different you want to be
00:51:52.460
successful in social media document your fucking life and make your life interesting which means spend more
00:51:57.560
time on your life than what you do on social media and then your social media will grow see what i
00:52:02.480
mean there are a lot of really good sound bites from this episode yeah well dude my fucking my fucking
00:52:06.260
life is my life like people think oh you post a picture of your lambo you're showing off bro i drove my
00:52:11.420
lambo today to fucking work yeah in the fucking snow i thought that was funny so i took a picture and i posted
00:52:17.440
it it's my life i document my life people think it's funny they fucking you know i we do the podcast i say
00:52:24.820
some fucking sound bites i yell at some people people laugh or they fucking get mad or they
00:52:29.640
fucking love it and they follow me but that's still my real life i'm doing fucking podcast right
00:52:34.360
you know right it's it's not manufactured shit right and the biggest the biggest way you can be
00:52:41.320
relevant in the social media world is be relevant in the real world right not the other way around
00:52:47.080
makes total sense well yeah look at all the instagram celebrities right you know i'm saying like they put
00:52:53.120
all this time and all this effort and all this shit how much easier is it for somebody like the
00:52:57.140
rock to build a social media thought you think the rock is spending seven hours a day working out
00:53:01.460
shares with other people and share for share and you know all these different no he's fucking relevant
00:53:06.640
because he's the fucking rock you know you want to that's the most social traction you can get is to
00:53:12.180
be be interesting in real life right does that make sense it makes total sense yeah it also makes sense
00:53:18.800
why i mean i even i need to do some more cool shit well you do and you need to bring me with
00:53:23.460
you and tyler and we need i bring tyler with me i just don't bring you i know never mind you just
00:53:29.640
need to bring me with you if i because it'll be more interesting yeah i think that's what he's
00:53:34.060
implying the most interesting man in the world exactly of the three of us easily easily the most
00:53:38.800
multi-layered uh anyway so okay before we go to the last part point uh social media contacts
00:53:45.480
at andy frisella uh guys if you're not following us on social you're missing half the content because
00:53:51.280
i post as much content on social as i do on this podcast like a lot of people because i could tell
00:53:57.060
that how many fucking listeners we get versus my social following that a lot of you motherfuckers
00:54:02.160
aren't following me if you're not following me on instagram at least you're missing out on half the
00:54:05.700
content because half of the shit i mean this podcast was born from instagram content right you know
00:54:11.540
you're getting daily shit on instagram you get weekly shit here and there's stuff that you're
00:54:15.320
going to get in the podcast you're not going to get on the post and there's stuff in the post you're
00:54:18.440
not going to get yeah so if you're not following me on instagram or if you don't have an instagram
00:54:21.840
make a fucking instagram follow andy frisella follow vaughn the impaler no not vaughn the impaler
00:54:28.860
that should be your name i know well i own that one but it's at vaughn v-a-u-g-h-n-k-o-h-l-e-r by the way
00:54:34.700
andy is mfceo-1 on snapchat i'm vaughn kohler on pretty much everything tyler is at my tyler m-a-i underscore t-y-l-e-r and you
00:54:44.660
know what i have a very important tyler's gonna change it though to mc salmon yes he is i have a
00:54:49.540
very important just like game changing announcement okay i would like to start a new you know there's
00:54:55.780
nothing worse than an overhyper i know i know but this one's big you know this one's big so as of
00:55:01.460
today i am starting a new a new tradition are you coming out no this is a big announcement you got
00:55:07.760
you got the wrong co-host no uh so the big announcement is what you did today i'm going to
00:55:14.960
present my first ever vaughn the impaler grand pies prize the grand pies grand pies prize yes so
00:55:24.300
this one what is the vaughn the impaler grand pies prize we're gonna do that every week or i'm gonna
00:55:29.380
try to yeah i'm gonna do this with the boss well i didn't i didn't but you know because i'm pretty
00:55:33.440
sure i'd ever heard of this before well no you didn't but just riding them coattails if it makes
00:55:37.600
you feel better i'm i'm gonna fund it myself i'm just gonna tell you if this is stupid we're not
00:55:41.860
doing it but i'll let you do it this one time all right well i'm gonna okay so so i am i do like the
00:55:45.900
creativity on the name though no thank you no no i'm just i i want to give back i think you should
00:55:50.740
send people fucking pies well vaughn's grand pie not a bad idea yeah so if you own a pie company and
00:55:58.400
you want to you know we're gonna donate some we're gonna send you that's great fucking pie that's
00:56:03.420
great but anyway this is for a listener this is every week it's going to be for a listener who is
00:56:07.280
highly engaged with our brand and who is killing it okay so i already picked the first one the first
00:56:12.260
one is at the underscore dan underscore vasquez no way i know that guy you do dude he sucks
00:56:19.400
no way we're not giving that guy something it's v-a-z-q-u-e-z he's building an empire in the
00:56:25.520
cigar industry no no no not that guy no i gotta do it i've already i've already committed to it
00:56:30.940
i'm just kidding okay i don't know but anyway dan you're gonna get that guy's like what the fuck
00:56:35.780
i'm like making mental notes on where i gotta cut and edit this part no no dan's gonna get a free
00:56:41.460
audio book from audio audible.com i'm sure you're an awesome dude yes yes busting your balls so
00:56:46.840
and this is this is this is this is gonna blow your mind ready so he's gonna get the prize
00:56:51.740
mind ready to be because dan isn't just killing it he's impaling it oh damn drop the mic son so
00:57:01.660
dan you have to you have to claim your prize by actually contacting me to take his mic off the
00:57:07.180
stand so he can drop it he's not just killing it he's impaling it he's been waiting a fucking
00:57:13.100
week to say that dude i am that should be our that should be our new hashtag instead of kill it
00:57:18.340
it should be impaling i like it i like it so anyway no i mean you know what our our i was
00:57:24.640
thinking about how we could give back to our listeners and i you know why not okay so cool
00:57:28.920
with it i'm glad you're up i'm glad you proved it i'm just busting your balls i know you are
00:57:32.280
so uh anyway it was a bad idea though i would have told you no i know i know you would have edited it
00:57:36.960
out okay so final point which is not going to be a surprising one um he says fourth issue with
00:57:44.960
millennials is impatience they have grown up in a world of instant gratification order movies on
00:57:50.340
netflix they don't they don't need to check movie times they just order movies whenever they want
00:57:54.840
um and so they expect that job satisfaction relationship satisfaction well there's no app
00:58:02.160
for that i just want it right away and so what he's finding is that there's people who start a job
00:58:08.400
and then they tell their boss well i'm leaving well why not why are you leaving
00:58:12.740
well because i didn't make an impact well how long have you been here three months
00:58:16.180
so how do you feel like this issue of impatience like i assume you agree with him let's let's
00:58:26.980
the world is an instant gratification world correct right all right we text we make cell phone calls
00:58:36.860
we order shit on amazon it's there the next day we um you know we have an order movie and it comes on
00:58:47.880
immediately all right all these things didn't exist when we were kids correct right all right so how much
00:58:54.440
of is the millennials fault is it that they expect that when the whole world that they've grown up in
00:59:02.820
is based around that what if you and i had grown up in a world based around those things don't you
00:59:07.680
think we would be more impatient yeah okay absolutely i'm saying yeah yeah so i don't necessarily i'm not
00:59:14.320
going to sit here and blame them for this like you can blame people for being fucking lazy you can't
00:59:18.840
blame people for the environment that they grew up in that would be like saying that the environment
00:59:24.460
that um you know joe grew up in because he grew up with two parents who were lazy as fuck who didn't do
00:59:30.880
shit and didn't teach me anything should be at the same level that i'm at because i grew up with a dad
00:59:35.180
who fucking taught me everything and a mom who taught me a ton of shit too about being a good person
00:59:39.840
and all these things that allowed me to get so far ahead how is it fair to compare andy to joe it's
00:59:45.380
not fair so how the fuck are we going to compare these kids who have grown up in a society where we
00:59:50.640
have all these tools all these ways to connect all these uh conveniences that you and i didn't have
00:59:56.080
and say oh they're fucking lazy because of that or they're impatient because they're not
01:00:00.140
impatient they just never been taught patience right all right right so to say oh they're
01:00:04.640
impatient you could say that about anybody because tons and tons and tons of people who grew up in
01:00:10.260
our era and i'm gonna say our era but you're older than me no you are yeah so
01:00:16.200
tons and tons and tons of people that grew up that are in that age group who grew up with the same
01:00:23.440
conveniences that you and i had that just weren't as convenient as what these people had
01:00:27.620
have become impatient because these things have been introduced right we're fortunate because
01:00:34.120
things took longer and we had to have patience and we had to do things like go look at movie times
01:00:40.200
you know to that doesn't mean that they're impatient that just means that they haven't been taught
01:00:46.160
patience so one of the things that parents schools teachers influencers mentors everybody out there
01:00:54.040
who's been successful who understands patience should be talking about is patience okay it's
01:01:00.600
something that has been overlooked and not taught and not explained properly and and these kids have
01:01:07.380
no reason to understand what why things should take longer than three months which is why i talk about
01:01:13.060
it all the time you know and not only compounded on what we're talking about the modern conveniences
01:01:18.680
that have been you know these people have been blessed with you have every fucking internet shark
01:01:24.760
out there trying to tell kids oh it only takes 12 months buy my program oh it only takes 12 months
01:01:29.720
to be a millionaire i was living in my fucking basement um you know 12 months ago and now i'm a
01:01:34.460
millionaire trying to get people to to follow them that's bullshit and there's not enough people out
01:01:39.880
there that are telling them that that's the only people out there that i know that do that actively
01:01:44.860
are me and gary i don't see anybody else doing that no no because they're trying to sell something
01:01:50.580
right and there's other influencers out there that i respect and like and everything but dude you guys
01:01:55.140
have a moral obligation because i know they listen to fucking tell people that they have to stick with
01:02:00.040
it because just because you're making a few bucks off this person you have to realize what you're also
01:02:05.240
doing you're also because you made a few dollars and you didn't explain that it was was going to take time
01:02:10.900
you're you're violating them in a moral way in my opinion because you're setting them up to fail
01:02:21.060
and you're taking something from them without really without really being honest truly honest
01:02:26.660
with them what it's going to take they're going to go out they're going to fucking fail and guess who
01:02:30.460
they're going to blame they're not going to blame you they're going to blame themselves and when they
01:02:33.800
blame themselves they think they're a failure they think something's wrong with them their self-esteem
01:02:37.840
goes down they could get depressed blah blah all these other things all because you wanted to make
01:02:42.260
150 bucks right when really you could have still made 150 bucks by telling them hey my program works
01:02:50.140
but you'd be expected to commit to it for the next three years you know what i mean or the next five
01:02:54.840
years that way if they do fail in one year you can always say hey i told you three years and will you
01:03:02.560
sell as many products up front you'll probably sell more because it's more the truth and people know
01:03:07.640
the fucking truth right but people are so afraid to do that and like dude you you know you can't
01:03:12.600
expect people to be patients that have never practiced things that make them patient right you know
01:03:17.260
that's that's i i started taking guitar lessons when i was 30 years old my guitar teacher's biggest quote
01:03:22.360
that he's that he's very intelligent dude um and i i need to start seeing him again because i just
01:03:28.180
kind of missed the friendship but his his quote they used to always say because like dude i'm an
01:03:35.900
impatient dude i want shit right away too right but what's the alternative quitting i'm not gonna
01:03:40.840
fucking quit because i know sure as fuck i'm not gonna get it then so i have patience by default like
01:03:47.000
i'm just not gonna give up until i get where i want to be but he used to say um because like learning
01:03:52.540
guitar at 30 is really fucking hard and uh he used to always say you know you know how you need to
01:03:59.020
become more patient and i'm like yeah i do and he goes you know how to become more patient
01:04:02.920
by practicing things that require patience which is practicing your guitar you know what i'm saying
01:04:08.880
and dude uh that's the truth but you can't expect people patience is a skill just like anything else
01:04:15.100
right you know how are you going to expect somebody to be good at being patient if they've never been
01:04:18.760
required to be patient so i think that's society sort of failing these people not them not a fault in
01:04:24.500
their character absolutely and i'm glad you i'm glad you emphasize that because that that's really
01:04:29.460
what like dude a lot of people like i bust millennials balls i'm no fuck i'm not afraid
01:04:33.240
to do that because no that's clear like dude it's clear but you know i don't think they're pieces of
01:04:37.760
shit i just think that they fucking haven't learned a lot of the things that are quote unquote reality
01:04:43.180
right you know what i mean and dude are there some lazy motherfuckers fuck yeah there are right but
01:04:48.480
there's lazy people in every generation but a lot of people think millennial and they think oh i'm
01:04:52.440
destined to fail i disagree right i think the millennials have the ability to succeed the most because
01:04:57.620
there's the most opportunity because they haven't been taught things like patient they haven't been
01:05:02.880
taught things like the same work ethic they have been raised to go out in the yard and pull fucking
01:05:07.780
weeds for eight hours or rake uh rake the leaves or or cut grass or do set up a lemonade stand they
01:05:13.920
haven't done that they've played video games because their parents are too lazy to help them learn i mean
01:05:19.560
do we have an entire generation of humans in america that have been raised on fucking playstation
01:05:23.660
you know they could tell you they could tell you everything about call of duty but they can't
01:05:28.800
tell you one thing about fucking how to you know fix the spark plug in your fucking lawnmower
01:05:34.160
you know what i mean like absolutely we we they just haven't been raised right absolutely and whose
01:05:41.460
fault is that that's and that's and that's something cynic says at the end of his video and and and
01:05:46.620
frankly i now that i think about it it's his fourth point which is that these really are terrific kids
01:05:51.200
they just they through no fault of their own they have been put into situation and then what happens
01:05:55.880
is they go into into company environments with with people who don't care about them who only care
01:06:02.700
about making money and they fail and and he talks about how there's just this spectacular lack of
01:06:07.920
leadership and i love what he says he says listen if you're a business owner yeah i'm sorry it sucks to
01:06:13.480
be you but if you want to if you want to succeed with millennials you've got to care and i think that that's
01:06:18.880
what i really really truly admire about you is that you do kick people in the rear but at the same time
01:06:24.500
you realize that okay if i'm going to get these millennials to to produce and and to and to become
01:06:31.120
the kind of people that they can be it may mean i have to wear the drill sergeant hat it may mean that
01:06:37.420
i have to wear the parent hat it used to be easy it used to be easy to be a fucking business owner
01:06:42.780
or a a ceo you want your people to perform you put a fucking commission on whatever product it is
01:06:48.560
and they fucking go sell it and make money it was that easy right because a generation ago before
01:06:53.680
millennials people were still taught that money was important and that the goal was to go out and
01:06:57.940
create a living to take care of your family these kids have not been taught that that same way
01:07:02.900
it's not necessarily wrong it's just different right so really what this is is managers being lazy as
01:07:08.680
fuck about adapting their technique and learning new techniques on how to manage people a great
01:07:12.440
manager a great leader a champion coach which is what a great ceo ceo is is somebody who gets the
01:07:19.360
most out of their people all right so just because you think they should perform a different way than
01:07:24.800
what they actually perform doesn't make them wrong it actually makes you wrong so absolutely when you're
01:07:30.680
a fucking ceo or manager or you have people right now and you bitch about millennials you're you're a
01:07:36.280
fucking you're copping out like i'll bitch about them if there's a real thing to be bitched about
01:07:43.380
you know what i mean but there's certain things that are not there's a line in the sand where it's
01:07:50.380
not their fault anymore it's yours if you get what i'm saying yeah yeah so guys basically to sum up
01:07:56.880
uh millennials have been taught that life is easy i mean we could do a whole podcast on how to fucking
01:08:01.680
get millennials to perform i think that would be a good podcast yeah i think it would be you know
01:08:05.920
because people i get that question all the time it's one of the most common ones from old from 30
01:08:10.100
30 year and older business owners who are like man how do i get these young kids to perform
01:08:14.340
blah blah blah blah blah now there are going to be some that's still money motivated and for those of
01:08:19.160
you that are out there you're there's nothing wrong with that but uh you get much more out of an
01:08:26.680
organization as as a whole and you always will by doing it the way they want to be led look at the
01:08:35.220
companies who fucking survive and thrive you know year after year after year after year they all have
01:08:41.920
amazing cultures and they're purpose driven you know like look at a company like apple you know we're
01:08:47.080
bringing these new technologies to the market to help people succeed to help people be better and have a
01:08:51.940
more enjoyable more effective life you know we're trying to solve real problems with technology
01:08:57.140
that's a purpose you know look at harley davidson dude unleash your inner badass you know freedom
01:09:03.760
america fucking bald eagle tattoo on your chest badass you know dude that's that's a that's a problem
01:09:10.760
you know people don't you know what the problem is there they don't feel cool so what do they do to
01:09:14.440
go buy a fucking harley they join the culture of harley and guess what they're cool you know what i mean
01:09:20.400
you know what the problem you know what the biggest problem people need solved is is they want to feel
01:09:24.300
cool you know solve that problem make them feel fucking cool and you're gonna win you know what i mean
01:09:31.240
but people don't get that like they work so hard to try and create this money machine without giving
01:09:43.940
these people a purpose and dude what fun is that like oh i'm the only one making money these guys are all
01:09:48.780
making a little bit of money but we don't have any fun we don't have a purpose but you're fucking
01:09:53.320
robots and humans aren't robots they're humans so give people something to celebrate give them
01:09:59.200
something to go for give them something to try to uh win at you know something to achieve something to
01:10:05.960
innovate you know those are the things people want to be a part of they don't want to be a part of a
01:10:10.240
fucking they don't want to be a cog in a machine i don't think there's anything wrong with that
01:10:14.440
you know and that's really what people bitch about millennials the most oh they're fucking lazy
01:10:18.940
entitled blah blah some of them are lazy yes some of them are entitled yes but what i don't agree with
01:10:24.840
is when they say oh they're purpose-driven that's a good thing that's a great thing because if your
01:10:29.740
company was purpose-driven it would make 10 times the money that it normally would that's why our
01:10:34.460
retail stores are the highest grossing per square foot retail model in the country besides the apple store
01:10:39.760
because we have a fucking purpose you know what the purpose is we care we care if people come in
01:10:44.780
our store and get results we care if they lose weight we care if they build muscle we care if
01:10:48.960
they feel better we care if they're more confident we fucking care so it works and you know what when
01:10:55.360
you care about people they care about you so what do they do they go out and they tell their friends
01:10:59.220
hey go see andy over at the supplement super stores because he fucking cares guess what happens your
01:11:04.060
business grows you take care of people they take care of you it's that simple but people have such a
01:11:09.300
hard time with that because typical businesses how can we manipulate the customer into getting their
01:11:13.200
money how can we change the color of our packaging to increase sales 0.002 percent blah blah blah blah
01:11:20.520
blah blah blah blah well you know what how how about you just like make your product better how about you
01:11:26.320
just show your customers what this product's going to do for you how about you spend more time with
01:11:31.020
your customers more time with your employees that's going to increase your sales a lot fucking more than
01:11:35.140
whatever color you put on the fucking packaging but you know it's corporate america dude so before
01:11:41.820
you wrap up i have to tell you this conversation has given me a great idea for yet another book of
01:11:46.500
yours because you have a whole generation of people who think life should be easy and you're telling
01:11:51.040
them no it's hard you have a whole generation of of kids who because of social media are shallow
01:11:57.220
and you're saying no what you need is you need deeper relationships and you have a whole generation
01:12:01.000
of people who think that that success could come instantly and you're telling them uh no it's going
01:12:06.380
to take a long long time so here's my here's my epiphany you ready for this i don't know okay the new
01:12:12.060
york times best-selling book by elizabeth gilbert was called eat pray love yeah you're going to come up
01:12:19.560
with a blockbuster book called hard deep and long
01:12:32.920
i like it am i gonna i'm gonna probably get blowback for that but i don't give a fuck
01:12:38.460
well i don't either really when it comes down to it no i really don't this last episode
01:12:42.680
no i don't i think it just i think it just perplexes me hard deep and long register that
01:12:50.200
name we're gonna use it okay sounds good well i've just ruined it now because somebody's gonna
01:12:55.000
write it down no you fucking register it like right now oh right now yeah we've got three days
01:12:59.180
before people hear this shit i can't that's true you put dot com on you know on the end of it
01:13:03.620
you motherfuckers are already three days three days about hard deep and long dot com
01:13:11.460
okay that guys thanks so much uh any other closing comments yeah i do have some closing comments
01:13:19.120
you know if you're a millennial and you're listening to this podcast you're already part
01:13:23.140
of the group that is on the right track so give yourself uh you know some credit there um
01:13:28.820
you know when i speak negatively about millennials you know
01:13:32.300
it's because i have witnessed frustration this is something this is where gary and i don't agree
01:13:38.980
because i run a retail company i employ all millennials in that retail company i know how
01:13:46.200
hard it is to find good and my people because they listen to this too you guys are fucking great
01:13:51.900
you know do we have our issues absolutely do we have our struggles absolutely but my people are
01:13:58.220
the fucking best people like my people i don't care if we open up fucking whatever store ice cream
01:14:02.900
store a tire store fucking a store that sold widgets it doesn't matter we will whoop your ass
01:14:09.520
because our people are awesome but to get those people is a different story we interview fucking
01:14:17.640
five ten twenty people for every one person we hire maybe more because so many people are just
01:14:23.880
clueless that's where the bad rep on millennials get and that's where it comes from so you guys
01:14:31.300
have to realize that you are at a tremendous advantage and that's a good thing that your
01:14:36.200
generation is the way it is in a lot of ways but there's certain things about millennials that are
01:14:41.000
really cool too being purpose-driven is one of the things i like most about them because they do want
01:14:45.700
to be a part of something and there's nothing wrong with that you know i don't think that their
01:14:49.760
lack of patience is something that they should be faulted for they grew up in a in an era where
01:14:54.720
patience has become something that is very rare so that means if you develop it as a millennial guess
01:15:00.420
what success is easier for you to achieve than it was for me or the generations in the past you know
01:15:05.500
if you're a hard worker in your millennial your chances of success are much higher than it was for me
01:15:10.940
or the generation in the past when there were more people who were wanting to go out and make a lot of
01:15:15.940
money you know that's awesome if you're a millennial you should be happy about that you know if you're
01:15:21.680
listening to this podcast and you're a millennial you your chance of success because i can already
01:15:25.960
tell you're on the right track or you wouldn't be fucking listening are so much higher than what it
01:15:30.380
would be for your parents or your parents parents when everybody was forced to work because if they
01:15:34.900
didn't work they'd fucking starve okay you should feel good about that you should feel good about being
01:15:40.660
a millennial you should take pride in that because if you're and you should set an example for that
01:15:46.560
for that brand of quote-unquote millennials you see what i mean um but you know when people bash
01:15:56.300
millennials realize they're not bashing you you're the fucking pride of the millennial generation you're
01:16:01.760
the people that make us have hope that's you guys listening you know feel good about that don't get
01:16:06.860
upset when people bash millennials the thing that you know i see now like people bash millennials and
01:16:12.360
then all the other millennials are like fuck you we work hard blah blah blah blah they're not talking
01:16:16.280
to you no they're talking to the other motherfuckers who live in their mom's basement till they're
01:16:20.040
fucking 40 years old and you know half your fucking friends are those people so dude don't get so
01:16:26.460
defensive you know what i mean like feel good about what you are you know do i agree with what gary says
01:16:31.540
about all these millennials or blah blah blah blah blah sort of i guess like there's good millennials
01:16:36.700
out there doing cool shit just like there's good people in any generation doing cool shit but i do
01:16:42.300
think there are lacks in certain things because of failed parent strategies like we're talking about
01:16:46.840
here where people were raised on video games and fucking microwave dinners and they didn't have real
01:16:53.660
communication they didn't go out and play in the fucking dirt they didn't jump their bike over ramps
01:16:57.580
and over their friends and play with hot wheels in the fucking mud they didn't do that shit
01:17:01.360
so they have different perspectives you know and whether it's their fault or not which you know
01:17:08.280
they've got to adapt and when they don't adapt it becomes their fault and that's the problem i have
01:17:13.520
with it when you walk into a workplace and you're not going to give it your all you're not going to
01:17:17.440
contribute you're not going to take initiative to be the best you fucking can you're a lazy piece of
01:17:21.240
shit you know and that's it and you're going to that's what you're going to get in life you're
01:17:25.560
going to get a lazy piece of shit life you can't hide your way in business to success it doesn't
01:17:32.300
happen you know a lot of people think they're going to come into a job and they're going to do work
01:17:36.220
half-assed and they're going to hide in the system and eventually because they get so old they're going
01:17:39.920
to become successful no that's a bad strategy it just is you know it's never going to work out for you
01:17:46.200
so if you're one of these millennial people realize that especially if you're listening here
01:17:50.460
you could shock the fucking world with your work ethic and your drive and your your ability to
01:17:55.100
take responsibility and be a leader by just being ambitious and doing the things that we're talking
01:18:00.300
about here a tremendous opportunity for you guys and i hope you take advantage of it absolutely
01:18:05.820
all right guys thank you so much catch us next time bye