In this episode of the MFCEO Project, I talk about a very important part of becoming a successful CEO, and it's called "swagger" and why it's one of the most important things you can do to become one.
00:03:17.840It's actually connected to the history of Ulysses S. Grant.
00:03:22.580Now, he was a general, for those of you guys that don't know, for the Union side in the Civil War who became the 18th president about four or five years after the Civil War ended.
00:03:33.600I thought, I think that's pretty cool.
00:03:59.260And I know that sounds extremely weird to be interested in, but I've always been interested in those kind of things.
00:04:05.980Anybody who knows anything about World War II aircraft knows that the undisputed champion of fighter planes in the World War II era was the American P-51 Mustang.
00:04:18.620And so I read over my research paper, and I started getting on YouTube and watching some of the videos and listening to the documentaries about the P-51.
00:04:29.480And it actually led me to coming up with a really cool idea for this project that I've got going on next year, which I'll talk more about that later.
00:04:37.340But the reason I bring this up is I was watching this documentary about the men who flew the P-51.
00:04:43.560And I thought, man, you know, there is a huge lesson here for entrepreneurship and success.
00:04:49.360And that's what I'm going to talk about for the next couple minutes.
00:04:52.160And before I do, I don't want to assume that anybody knows anything about World War II because more and more it seems like the only thing that a lot of you young bucks are taught in schools these days is that you're fucking special.
00:05:03.660And that everybody should get some sort of participation trophy and that you're blessed, you know, with riches and gold coins for being fucking born.
00:05:12.580And so here is my quick history lesson for you.
00:05:18.100Nazi Germany started World War II by invading Poland.
00:05:21.460And from there, the Nazis pretty much steamrolled every single country that got in their way.
00:05:27.100The one exception was Great Britain, who somehow managed to survive brutal bombings and attacks to fight off the Nazis.
00:05:34.320And if you're English and you listen to this podcast, which I know a lot of you are, major props to your ancestors, your grandparents, because they were fucking awesome.
00:06:29.380The pilots who flew the P-51 fucking dominated every epic air battle they ever had with the Nazis.
00:06:38.580They played a huge, huge pivotal role in defeating one of the most impressive military powers that there has ever existed on the face of this earth.
00:06:49.020And I want you to think about how they did that.
00:06:51.460And to give you some idea of how they did that, I actually have a couple quotes I want to read to you.
00:08:51.200And that's not a popular thing to say right now because everybody out there is telling you to keep your mouth shut, stay humble, be modest, be meek, be quiet.
00:09:22.480You have to understand that it's okay when you're in the middle of battle, when you're in the middle of business, when you're in the middle of a sport to have obnoxious levels of swagger.
00:09:33.600You have to be conceited sometimes, okay?
00:10:16.040You have to talk yourself into a huge level of confidence when it comes to executing because there's going to be little things that happen that chip away at your confidence and chip away at your self-reliance and chip away at your belief.
00:10:30.380So, you have to do everything you can to keep that swagger in the fucking stratosphere so that you can win.
00:10:39.500Even if you come across a little bit like an asshole, so what?
00:10:44.980If I were an American citizen back in World War II, I sure as hell would want to know that the men who were out there fighting for my freedom weren't timid, humble, meek, little bitty nice guys.
00:11:00.100I'd want them to be supremely self-assured.
00:11:03.840I would want to know that they had what it takes on the inside to kick the fuck out of anybody that comes in their way.
00:11:12.780That's how you win a war and that's how you win in business and in life.
00:11:18.140You become a winner by believing that you're a winner and acting like one.
00:11:23.840But there is another factor to consider.
00:11:26.120Those pilots were flying one hell of an amazing piece of machinery.
00:11:32.800The P-51 was superior to every other aircraft in the sky.
00:11:39.080They had issues with it at first, but when they replaced the engine with a Rolls-Royce engine, it became one of the best, most historic, most successful aircraft in the history of the world.
00:11:51.440The P-51 became the fastest plane on the planet, the most fuel efficient.
00:12:47.260And when you put all of that together, you're going to have massive amounts of confidence that are going to take you beyond what you ever thought you could be.
00:12:57.800So if you're in business and you think you've got the swag down because a lot of you motherfuckers think you do, and you really don't, but the truth is, let's say you think you do, but then from time and time again, you still battle these huge doubts and lacks of confidence, and you find yourself second-guessing yourself.
00:13:16.220You need to ask yourself some questions.
00:13:39.700At the end of the day, you're not going to be able to sustain swagger without being able to offer the world something of actual, objective excellence.