Quit Chasing The Cheese, with Andy Frisella - MFCEO283
Episode Stats
Words per Minute
174.73245
Summary
In this episode of the MFCEO Podcast, I talk about why I don t speak anymore and why it's not because I don't want to, it's because it's just not what I want to do anymore.
Transcript
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I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
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Without me, my family wouldn't have food. Anybody go against me gotta lose.
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What is up, guys? You're listening to the MFCEO Podcast.
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What is up, guys? You're listening to the MFCEO Project.
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It is a podcast. My name is Andy, and I am the motherfucking CEO.
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Guys, today is Thursday Thunder, and I know yesterday we had a podcast,
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but that's what's awesome is you never know what the fuck you're going to get from me.
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One day you might get zero podcasts for two months, and the next time I might just do two in a row.
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But that is my commitment to you. That is me committing to you
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to only give you shit that will actually benefit you.
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I am not here to sell you tickets to 25 events a year.
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I am not here to sell you information after information after information.
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Dude, I'm going to tell you why on this podcast, okay?
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And the bottom line of why I'm not doing the speaking that I have been doing the last couple years
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is because I've observed the way that this industry works, the speaking industry.
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And I'm going to tell you with no confusion that I am 100% anti-speaking circuit bullshit, okay?
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Everything that you want to know is out there for free.
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You don't need to pay $10,000 for a ticket to go learn some shit,
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especially whenever the fucking, what you're going to learn when you go to most of these events
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I do not believe that it's okay to charge somebody thousands of dollars
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I know because I've been there and I'm not out of touch how important and how valuable $1,000, $2,000, $5,000, $10,000 is, okay?
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And I think it's morally wrong to charge people that kind of money to come to an event
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And my experience has been, from my multiple years of doing this,
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is that I usually am one of the only speakers that teaches any practical shit.
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Everybody else's game is to throw the fucking little bit of info out
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It's not aligned with who I am or what I'm about.
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So when you're looking at why I'm not on the list of all these events, that's why.
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Yeah, I do make a couple million bucks a year from speaking,
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So please stop DMing me and asking me why the fuck I'm not at this and this and this fucking event
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And this leads into a bigger fucking topic, I guess.
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I wasn't going to talk about this today, but I guess now that I'm on it,
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I'm all for spending money to learn from people who have actually done what the fuck
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What I'm not for, and by the way, I'm also for you purchasing tools that will help you do this.
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I was talking to my great friend, Dan Fleischman, this morning.
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We were talking about Russell Brunson's product, ClickFunnels.
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But an argument could be easily made that that particular product is hurting a lot of you guys as well.
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This does not mean that I don't believe in Russell or his product because I do.
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I think he's one of the most brilliant entrepreneurs out there right now, and I think his product's amazing.
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And it's taking people from zero to paying their mortgage or buying cars, and I understand that that shit is important for you guys.
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But a lot of you guys are missing the boat on how you could use this product.
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And because of that, what you're doing is creating a stream of income that can never be scaled.
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You're selling this widget or that widget, and you're pushing it through a funnel, and you're making some money.
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I mean, technically, yes, it's entrepreneurship.
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But that is the base level of entrepreneurship, okay?
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What real entrepreneurs could teach you is literally everything that goes into running a real company.
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Nobody's coming to you and buying your fucking Amazon store for $100 million fucking dollars or a billion dollars, okay?
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When you start out in business, the goal, you know, making an extra $1,000, $2,000, $5,000 a month, that is a huge fucking deal when you're starting.
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You should be doing something that is going to create something that creates cash flow for you but also has value.
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For example, when you invest in a multifamily unit or you buy real estate, that real estate can produce a stream of income,
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When you own a big company or a small company, you produce a paycheck, but the company itself actually has value and later on can be purchased for actual money.
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And a lot of you young bucks, a lot of you people who are working and trying to become, you're getting caught up in the Instagram bullshit.
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You're getting caught up in the fucking Lamborghini.
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But listen, me and you are completely fucking different.
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And a lot of you guys are caught up with trying to keep up with all these other fucking clowns on the internet when most of these guys don't have 10 grand in their fucking bank account.
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They could be driving Lamborghini on fucking Instagram, but they don't have 10 grand.
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They really don't have anything except a fucking cool picture on the gram.
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So you have to understand that building a great company, building a great brand is entirely different than just creating some income.
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The goal here for you guys, and I'm not against you creating some income, but the goal here should be to create the income so you can build a brand.
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Not create the income and then just fucking floss hard on the gram until you're 50 years old.
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Because when you're 50 years old, you're going to have shit.
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And the reason that this mentality is perpetuated is because of events that are put out that say, hey, pay this money and you'll be rich.
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And everybody goes to the event and what do they do?
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They get sold for four fucking days or five days or two days or a whole day.
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Why wouldn't they just tell you that shit when you pay for the ticket to go to the fucking event?
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But that's my problem with not – that's why I'm not doing events.
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My integrity and my morals do not align with that.
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So that's why I pick and choose where the fuck I'm going.
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I think it's 100 or 200 people in Vegas on the 15th, 16th, 17th weekend with Heavy D from Diesel Brothers.
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The reason I'm doing that event – and guess what?
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But the reason I'm doing that event is because it's two full days of practical teaching.
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When you come to that event, you're going to pay some money.
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Then you're going to learn a whole bunch of shit that you can actually utilize in your business when you leave.
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And you're going to learn it directly from people who have done it.
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But I can't be someone who stands by and just keeps my mouth shut and lets all of you young guys think that it's so cool to go to these fucking events and spend money to be sold more shit.
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Well, a success zombie is people who do what the fuck I'm talking about.
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These are people who buy tickets to every motherfucking event that there is, every entrepreneur gathering, every success conference or summit or whatever the fuck you want to call it.
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I see it because I've been on the circuit for two fucking years straight.
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It's pretty sad that I can recognize the same motherfuckers at all these events.
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Because if these events were worth a shit, why the fuck would you need to go to all of them?
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That shit is all shit that you have access to for free if you're willing to look and listen.
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There are lots of people who are very successful who are dedicating their entire lives to helping you.
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And just because they're not charging, see, I actually feel like I would do a lot better if I charged $50,000 to learn from me.
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But because it's fucking free, people discount it.
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But I'm going to tell you right now, everything you need to know, every single thing that you need to know can be found on this podcast and Ed My Let's podcast.
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And I'm not just saying that because Ed's my partner in other business, but because I believe in Ed and he does the right thing and he talks the right things and he talks about the right concepts of success in business.
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Now, with that being said, you guys have to look in the mirror and decide what it is that you want to do.
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Do you want to be one of these success zombies and go around and buy everyone else's shit?
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Or do you want to become the person who's actually successful?
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Because actually successful people are working while you're playing entrepreneur and traveling around the fucking speaker circuit.
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There's not one person on this fucking earth that went to any of these fucking conferences and automatically became a fucking millionaire.
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So go to the things if that's what you want to do.
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If you want to go hang out with your friends, go hang out with your friends at these events.
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But stop thinking that it's going to be the solution.
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Stop thinking that it's going to fix all your problems.
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Stop thinking that, oh, I'm going to be rich if I go to this event.
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No, you're actually going to be poorer because here's what's going to happen.
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Two, you're going to get sold a bunch more shit.
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Three, it's going to be the same shit you already heard a hundred fucking times everywhere.
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Four, you're going to have less money in your bank account because you paid for all this shit.
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Five, that means you have less money to actually invest in your fucking company.
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So while you may be sitting there thinking, oh, Andy, you're just hating.
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I'm helping you to fucking declutter the nonsense.
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There's too many people out there that understand that you guys are willing to pay this shit
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and be taken advantage of that are willing to take advantage of it.
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Now, with that being said, you have to understand that the value of learning doesn't mean go out
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They dabble in every little thing, hoping that the answer will somehow materialize
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You know, they think that if they go to every event, everybody, they're going to be recognized
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Go out and become somebody who deserves to be recognized.
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The fucking cart does not come before the horse.
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You guys are, like, trying to, like, go wide on this.
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You're trying to find the fucking shit at the surface level.
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The value and the resources that are going to help you are going to be deep.
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They're going to be the things that you dig through, that you work through, that you push through,
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Three-60 slam dunks don't win basketball games.
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And a lot of you guys are out there trying to figure out what's going to make you win,
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when in reality, what's going to make you win is the thing that you're avoiding the most,
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which is doing the fucking work, which is building the actual shit,
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which is taking that widget that you use on your Amazon store to create some income
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and building an entire brand that is worth tens of millions of dollars off of it,
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not just in sales, but it's an actual company, right?
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We've become this society as entrepreneurs of, and not me, but you guys,
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have become this society of entrepreneurs who are just looking for the next thing.
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And, dude, if you're always looking for the next thing, you're going to be that mouse
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And what happens to the mouse that's always looking for the cheese?
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Eventually, the motherfucker gets snapped, and you're done.
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And that's what's going to happen when you jump from thing to thing to thing to thing to thing
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You know, dude, oh, R&D, but you got those cards.
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I spend one fucking tenth of what I make on fucking my lifestyle.
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I'm saying that so some of you guys snap out of your fucking brains what you need to do to succeed.
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I went for ten fucking years without basically getting paid at all.
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How many of you right now, how many of you in your heart of hearts are willing to go ten years
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I went seven years after that making $695 a month.
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Because those are going to be the people that are able to build a brand.
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See, a lot of you guys say we weren't making any money.
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I was reinvesting the fucking money into our company.
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But you young guys, you got this huge advantage in front of you, man.
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You've got the ability to sell product through amazing products like Russell's product, ClickFunnels.
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The goal isn't to sell $2,500 a month worth of shit and then fucking have an extra fucking $1,500 in profit.
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The goal should be to take that $1,500 instead of going out and buying a $1,000 a month car to show off on the gram.
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But take that $1,000 a month and roll it in and roll it in and roll it in month after month after month after month after month.
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There's no course out there that is going to do this for you.
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And a lot of you guys get tired of the same message.
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And you guys have traveled around all this fucking bullshit and act like you're something for being there.
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The last event I did last year, the last event that I, well, it was actually the second last event.
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But the second to last event I did in 2018, I got hundreds of emails of people pissed off.
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They spent fucking big money to go to an event and all they got was sold more shit.
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It's just not for me because it's not the truth.
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And it's not something I want to associate with.
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So, if that's what you're down with and that's what you want to do and you want to travel all over the country and drop your fucking hard-earned money and listen to all these motherfuckers say the same fucking shit year in and year out, day in and day out, month in and month out, and that's fun for you, then do it.
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I'm about helping you guys get real fucking growth.
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I'm about helping you guys build a real fucking company.
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I'm about helping you guys become people who don't have to constantly chase the cheese.
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Because that's not what life should be like for you.
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Life should be sacrifice up front, work hard up front, learn the skills that are going to make you effective long-term, and execute.
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A lot of you guys, dude, it's just frustrating for me.
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I wasn't even going to talk about this shit today, but just don't fucking email me.
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This is why I'm not going to be fucking anywhere.
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They want to walk out and say, oh, I'm the fucking man, and beat their chest for half an hour.
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And then go to their little networking group and talk about how successful they're going to be.
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And then, you know, what do they do after that?
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Or they go right back to the habits that they were fucking doing.
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And guys, you guys out there just an FYI who are out there running fucking dropshipping bullshit companies,
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and you think you're an entrepreneur, guess what?
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Because I spend more money on Facebook than probably all of you guys combined.
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And you know what they're going to start doing?
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They're going to start sending out follow-up emails the day or two or three days afterwards
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so that you guys can, so people can rate the experience.
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And guess what happens with dropshipping companies?
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When it takes two or three weeks to get your fucking shit, people are going to be pissed.
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And they're going to delete your fucking count, okay?
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Stop thinking about what's going to fucking get you the Lambo
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and start thinking about what's going to pay for your fucking kids and your grandkids
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and their kids' fucking college education or whatever education
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because the truth is I think college is bullshit anyway.
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But, for most people, but it should be generational wealth, not Lamborghini wealth.
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That's coming from a dude that owns, I don't know, three Lamborghinis right now?
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Most of the people that go to these events are broke as fuck.
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So, when you're out there thinking you're networking with fucking hot shots,
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And their story definitely isn't, hey, I went into debt $7,000 to come to this event.
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You hear about all the fucking Instagram life, okay?
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So, when you're networking with people, remember that.
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The people in the crowd, most of them are fucking broke.
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Most of them are the people who are success zombies.
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All they want is to think that they're an entrepreneur, but they don't want to be an entrepreneur.
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When you worry about making the two, the one, the two, to five, $10,000 a month, okay?
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And you have to start doing that again and build it up again.
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You're still doing the same amount of work that it would take for you to build a real fucking brand.
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What if you took the money that you were making on your widget or whatever the fuck it is that you're running through this fucking funnel.
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And you reinvested it and reinvested it and reinvested it and reinvested it and evolved and learned and learned and hired and became a leader, became a manager, became a marketer, became somebody who knows what the fuck they're doing in all aspects of business.
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Where are you going to be in 20 years versus continuing to chase the motherfucking cheese every day?
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You're going to be in a much, much better spot.
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So quit letting people fucking take advantage of you and smarten the fuck up now.
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But what I am saying is pick and choose wisely.
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Go to events where people are committed to teaching you shit, not selling you shit.
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And go to events where you're going to learn from people who have done it.
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The whole fucking industry of entrepreneur shit is geared to take money out of your pocket and put it in their pocket.
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And that's only okay if they're offering something that's genuinely going to help.
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And unfortunately, there's not many people out there who are doing that.
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That's going to get you where you want to be in 20 years, not in fucking 20 months.