REAL AF with Andy Frisella - Resourceful or Die, with Andy Frisella - MFCEO91

00:00:00.000 I want to be a motherfucking hustler. You better ask somebody. 1.00

00:00:11.340 What's up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host and I am

00:00:16.880 the motherfucking CEO. Guys, if this is your first time listening, welcome. We cover a lot 0.99

00:00:23.260 of topics here based on entrepreneurship, but entrepreneurship is parallel to success

00:00:28.000 in your life. And guys, whether you realize it or not, you are the CEO of you. Okay. You can either

00:00:35.980 choose to take control or you could choose to float down the river of life and pretend like you don't 0.99

00:00:41.700 have any fucking paddles like 99% of the people. If you're one of those people, this isn't going to 0.91

00:00:46.920 be for you. What is a motherfucking CEO? Why do we got to say these bad words? Guys, first of all, 0.99

00:00:54.840 I like bad words. Okay. Second of all, I think that it's important to understand that there is a

00:01:01.600 huge difference between having confidence, having swagger, having fun, going through your life,

00:01:08.500 having a great time and also being in control and then also taking it so seriously that it just ruins

00:01:14.540 everything in your life. So guys, this is about going through life, kicking ass, dominating and 0.98

00:01:20.140 having a good fucking time. I'm here with my cohost, Vaughn Kohler, AKA the pastor of disaster. 0.99

00:01:27.760 What's up, my man? I feel a lot better now than I did a week ago. Do you? Yeah. I had a rental

00:01:32.860 property that was causing me lots of headaches and I am, I am free and clear. Yeah. Yeah. So it's

00:01:37.660 kind of good to wipe stuff like that sometimes. I'm excited to be here. I actually sold a rental

00:01:41.200 property recently too. Did you really? Yeah. In Manhattan, Kansas? No, no. Just right down the street.

00:01:46.440 But, uh, I was glad. Business or personal? It was personal. It was a house I owned that I

00:01:50.760 rented to a friend and he ended up getting a place where he wanted to buy it. So I sold to him. Yeah.

00:01:54.760 So pretty, pretty cool to get that, get that, get his first house, you know, felt good to see him

00:01:59.840 buy his first house. Yeah. You know? Yeah. I actually thought of you cause a lot of people,

00:02:04.120 a lot of people were telling me, Oh, hold on to it. It's going to be a great investment and

00:02:07.680 everything. And I, you know, I remember you saying that there are just things you got to stay in your

00:02:11.080 lane and there's things, ways to make money that you have to just feel comfortable with. And I didn't feel

00:02:15.520 especially I'm here. It's in Manhattan. I didn't have anybody really residential income property

00:02:21.340 unless it's multifamily is just hard to do. Yeah. You know, it takes a lot more work,

00:02:25.280 especially when it's not fucking in your net, in your area. Right. You know, but, uh, but guys, 0.97

00:02:31.020 you know, sometimes you do got to fucking call things enough is enough and you got to wipe them 0.97

00:02:37.280 off your board. The problem is, is that I don't talk about that very much because I feel like most 0.97

00:02:42.560 people will wipe things off their board far too soon. You know what I mean? Um, something like

00:02:49.840 what you did, that's not quitting. That's saying, all right, I'm going to free up my time and energy

00:02:53.720 to move on to here. Absolutely. You know? And, and that's, that's something that people have a hard

00:02:58.640 time delineating. You know, we could do a whole episode on when to quit. You know what I mean?

00:03:04.780 Because dude, sometimes you do have to quit shit. Right. You know, but, right. But you say that to 1.00

00:03:08.960 people and because people are so fucking soft these days, they take that as like, Oh, if it's hard 0.96

00:03:15.780 and I'm not getting paid, I should quit. Right. You know what I mean? And, uh, there's just such a 0.96

00:03:21.080 massive difference. You know, you've got to have, you've got to have the grit. You've got to have the

00:03:26.280 fortitude. You know, you've got to have, uh, the perseverance aspect and the vision to be able to see

00:03:32.340 if this is going to be worth it or if it isn't in your case is that, are you going to own 30 rental

00:03:37.720 properties in Lawrence, Kansas? No. So why the fuck would you even have one? Right. You know

00:03:42.180 what I mean? And there's another mindset that I, that I've drawn from you. I, I think you'll

00:03:46.080 appreciate is that there were people that were essentially saying to me, Oh man, I mean, you

00:03:50.520 could be giving up your shot at some really solid extra income. Yeah. Okay. Well, okay. So that's

00:03:55.600 not my own. Watch some more late night commercials, bro. Right. And, and in addition to that, I don't

00:04:00.660 consider that my only shot. You know what I'm saying? Dude, I mean, I have a bigger mindset than that.

00:04:05.540 But look, people are fucking stupid. Let's just fucking say it how it is. I mean, they're 1.00

00:04:12.120 stupid. Yeah. And you know, people, people, you know, they like to offer, they like to 1.00

00:04:16.980 repeat shit that they hear places to pretend like they're fucking smart. Right. You know 0.99

00:04:20.540 what I mean? Right. You know, like, dude, Oh, I'm going to fucking, you know, uh, buy all

00:04:26.720 this real estate on other people's money and blah, blah, blah, blah, blah. And like, dude, 0.97

00:04:30.000 it's just, let's do this. Why don't hang out with anybody? Cause like, I just can't

00:04:33.980 tolerate people like that. It's, it's amazing to me how often other people overhear so-called

00:04:40.280 experts saying categorically untrue things, but since they hear it so often, they assume

00:04:45.780 it's the truth. It's, it's seriously why I don't hang out with people. Cause like it

00:04:50.660 ends up, it ends up with me wanting to punch them in the fucking mouth. Yeah. You know what 1.00

00:04:54.940 you mean? Yeah. Um, cause I don't know. I just had enough of it. Yeah. Yeah. I tell

00:05:01.740 you what, man. Uh, and this is a little bit of a segue into our topic, but I know I texted

00:05:07.360 you yesterday. I thought your Thursday thunder on zero, zero options. That was Tuesday thunder.

00:05:13.800 Tuesday thunder. Yes. That's right. Yeah. That was just, man, you were in fine form. Well,

00:05:20.980 you know what's cool. I mean, and I'm not really throwing that around. Like I heard some really

00:05:26.140 good things. That was like the best thing I've heard in a long time. Yeah. But, and that's,

00:05:31.200 what's going to be cool about today. Today we're going to basically do, if you listen to zero

00:05:35.600 options mentality last Tuesday, today we're going to go into a more expansive view of that. Okay.

00:05:41.120 And the topic that we're going to talk about today is being resourceful. Okay. We, you can hear,

00:05:47.420 you hear all these stories about entrepreneurs. I came from nothing and I made this, you know,

00:05:53.420 or I came from these poor means and I turn it into this. And most people will hear that. And

00:06:00.780 they're like, that's fucking bullshit. There's like, there's exaggeration, but dude, I know 1.00

00:06:04.700 enough firsthand people and know the real story. And I know my story to know how it fucking really 0.88

00:06:09.980 works. And people don't understand why that is. Why is it always the guy that started from 0.96

00:06:16.420 nothing that built these empires? It's not because it's a great fucking story. Cause it 0.99

00:06:20.660 is a great story, but that's not why it's not a made up. People have a tendency to like

00:06:25.100 look at a story and then think you made up the backstory to make it sound sexy. You know,

00:06:29.400 that's not what it is. What it is, is that these people are like the fucking MacGyver of 0.99

00:06:35.360 entrepreneurship and they're able to take fucking nothing and turn it into something. And that's 0.99

00:06:40.780 called resourcefulness. Okay. And that's what we're going to get into part of being resourceful.

00:06:45.780 Okay. Our part of being successful is being resourceful. Okay. You have to be able to take

00:06:52.000 what you have and turn it into what you want. And a lot of people just cannot grasp that because

00:06:58.880 they're so stuck in the fucking perfectly square box of thinking that they grew up in, that they 0.96

00:07:04.520 saw their parents grow up in that, um, their teachers taught them that school show them that 0.99

00:07:09.580 the university taught them that they can't see outside that box, you know? So they have a hard

00:07:14.900 time grasping the idea of taking things and turning them into other things. And that's what we're going

00:07:21.020 to talk about is how to develop. Well, first of all, how important that quality is to have and also how

00:07:26.320 to develop it. Um, yeah. So start ground zero. What, what in your mind is like, if you're building a

00:07:31.980 resourcefulness building, what's the foundation? Well, it's the foundations. It's cool because

00:07:39.100 that's what we talked about last week. It's the zero options mentality. Okay. I'm not giving myself

00:07:46.220 any other option, but to make it. Okay. People fail because they give themselves far too many choices.

00:07:55.200 They choose to, you know, I can go to the gym or I can sit on the couch or I can, uh, you know,

00:08:02.800 play video games or I can, uh, you know, what drive my car. I could do all of these other things

00:08:10.680 instead of working out. That's not what people think when they're in a zero options mindset.

00:08:16.060 They think, Hey, I got to work out and I either got to go fucking now, or I got to go at 10 o'clock

00:08:21.660 at night or I got to go at midnight, but it's going to get done. And I think the foundation of 0.58

00:08:26.340 being resourceful is that you have to remember that it's not a question of if you're going to

00:08:31.520 succeed. It's a question of how you're going to get there. And there's a big difference. You know,

00:08:38.440 um, if I decide I'm going to drive to California from Missouri, I know I'm going to get there unless,

00:08:45.520 you know, something crazy happens. Like I get in a car wreck. Right. Right. But there are a lot of

00:08:49.740 different ways. I could drive, you know, North through Montana and Wyoming, or I could drive

00:08:53.780 South through Arizona, New Mexico, or drive straight across through Kansas, Colorado.

00:08:57.720 And eventually I'm going to get there. I know I'm going to get there. I just have to figure out

00:09:02.800 which roads are going to be the best for me to take. And that's what successful people do.

00:09:08.160 Successful people don't doubt that they're going to arrive to their goals. They expect to be

00:09:13.620 successful. I posted a post on my Instagram or my Snapchat recently of the driver, my Lamborghini,

00:09:19.740 of the, of the wheel. And I said, don't hope, don't wish, don't wonder, expect. I don't doubt

00:09:26.900 where I'm going to be. And neither does anybody else who's successful. They expect to be successful.

00:09:32.820 They expect to get to their destinations. All they concern themselves with is figuring out

00:09:37.740 the right method or the right process to arriving at their destination, at their goals. Okay. So it's an

00:09:45.360 if, it's an if, it's not an if thing, it's a win thing. Do you think that the people that think in

00:09:51.480 the mentality of the if, do you think those are the same people that think that there's some magic

00:09:56.900 to success? Absolutely. Yeah. Because when you, when you're, especially young entrepreneurs,

00:10:02.100 especially young entrepreneurs who haven't witnessed success in any, from anybody else,

00:10:06.200 they get in a mindset of, I wonder if it's going to happen, or I wonder if I'm one of the lucky

00:10:12.720 ones, or if I'm one of the fortunate ones. And that's definitely a natural thought. I know there's

00:10:17.160 the majority of people listening right now think that way. Okay. So that's a natural thought. But

00:10:22.940 what I'm trying to communicate to you is that you need to transition from wondering to expecting.

00:10:30.180 All right. You need to throw away the idea that there's anything other, anything to success other

00:10:38.940 than, you know, the A plus B equals C equation. Right. Right. You put in the work, you put in the

00:10:45.540 time, you learn as you go from your failures and eventually things are going to happen the right

00:10:49.860 way. You have to understand that that's the way it works and buy into that concept and trust it.

00:10:55.520 It's like faith, right? It's just like, you know, when you, when people talk about, well,

00:10:58.900 there's no proof of God, that's the fucking point of faith. That's why faith is such a big deal in 0.97

00:11:04.360 religion. It's a good analogy. Yeah. Right. It's the same thing in business. Not to say that there

00:11:08.340 aren't proofs, but ultimately you are. I get what you're saying. Yeah. Yeah. I hear you. We're

00:11:12.760 going to have all the holy rollers fucking email me, you know, but I'm just saying that's why they 1.00

00:11:18.860 talk about faith and you have to have it in, in what we're talking about here too. Right. Okay. So 0.98

00:11:24.340 it's, if you wonder and you think of it as a lottery and you think of it as a wonder if this is

00:11:31.020 going to happen type of situation, what's going to happen is, is you're going to get into a point 0.91

00:11:35.600 where shit's going to get really hard because it always gets really hard and it's going to get 0.97

00:11:41.120 really fucking hard and you're going to want to quit. And because you don't believe that you're 0.99

00:11:47.180 going to be where you are, you're going to say, well, I guess this wasn't my, my thing. You know,

00:11:51.820 I guess I need to try something else. Right. And you're going to go round and round and round

00:11:55.400 the fucking not for me circle. You know, well, that wasn't for me. Well, I tried that. It wasn't 0.99

00:12:00.640 for me. Right. Well, I tried that too. And guess what? Right. It wasn't for me. Right. You know

00:12:04.680 what I mean? Yeah. So that's how you get caught in that circle. And that's where most people end

00:12:08.100 up. Look at how most people do their, you know, it used to be our dads, you know, they, they would

00:12:13.720 work somewhere their whole entire lives. Now you see these kids, you know, two, three years somewhere,

00:12:18.340 then try something new, two, three years somewhere, try something new, two, three years,

00:12:22.260 try something new because instant gratification has gotten so fucking big with people that they can't 0.74

00:12:29.620 see past that. You know what I mean? They can't see starting out as a fucking warehouse worker and 0.77

00:12:36.100 working your way up to an executive position over 20 years. Right. They don't think that way anymore. 1.00

00:12:41.020 Now they think what's going to be best for me by Friday. And if it isn't best for me by Friday,

00:12:46.280 then fuck it. I'm going to try something else. Right. You know what I mean? Right. It's a 1.00

00:12:50.620 microwave mentality. If it's not done in a minute and a half. And dude, that will always put you in that

00:12:55.380 cycle of it's not for me. Right. You know, I, dude, I can't tell you how many times I talk to

00:12:59.780 people and they're like, yeah, man, I was doing this and blah, blah, blah. You know, I was trying

00:13:04.180 this out and I was working at this and it was going good, but man, it just wasn't for me.

00:13:08.040 You know, AKA it got too hard. I fucking quit. Right. You know? So you have to have that belief in, 0.98

00:13:13.340 in that you're going to get there. Otherwise, if you don't have that belief that it's going to get

00:13:18.980 there, you end up in that circle, which you don't want to be in. Right. For those of you who are,

00:13:23.180 our new listeners, um, a lot of our, our topics, they dovetail with other topics. We don't repeat

00:13:29.440 the same thing over and over again, but, but business and success is kind of like a diamond

00:13:33.100 for us. We hold it up. We see it from a lot of different angles. And one of the angles, uh,

00:13:37.440 if you haven't, uh, caught this podcast yet, as Andy talks about the, uh, zero, zero options

00:13:43.800 mentality, that's, that was, uh, just this past week. Past Tuesday. Yeah. So if you want to go

00:13:48.100 directly to that, it's the MFCEO.com forward slash P 89. But another one that really applies to what he

00:13:54.880 just said is, uh, piss on plan B, which is, uh, the MFCEO.com forward slash P 73. I, uh, we've had

00:14:02.620 some requests for, for us to cross reference some of the things we've talked about before. So I thought

00:14:06.440 I'd just add that. No, that's cool. Yeah. I mean, so just getting back on track, you know,

00:14:12.320 you have the zero options mentality. Okay. All successful people have it. If you want to

00:14:19.280 understand that point, particularly go back and listen to the last Tuesday's podcast. Cause it

00:14:23.580 was all about that one point. So I'm not going to spend a whole lot of time on that. You ask what

00:14:27.600 the foundation was. The foundation is I'm going to fucking get there no matter what it takes, 0.98

00:14:32.640 no matter how long it takes, no matter who gets in my way, no matter if fucking Santa Claus comes down 0.99

00:14:38.640 with his sleigh, no matter if earthquake happens, no matter if fucking fire happens, no matter if I 0.99

00:14:43.540 get sick, it doesn't fucking matter. I'm getting there. Right. Okay. So that's the mentality you 0.99

00:14:48.200 have to work from. Um, beyond that, you know, the second point, I think that would be, I would say

00:14:55.940 a pillar of resourcefulness is people who are resourceful don't bitch and cry and moan about 1.00

00:15:02.180 what they don't have. They understand that what they don't have is often a blessing because it

00:15:10.460 produces other skills. Okay. So they don't complain about what they don't have. They figure out the

00:15:16.260 best scheme to use what they do have. All right. And that's a huge thing because most people, when you

00:15:23.880 ask them about why they couldn't do X, Y, or Z, or why they haven't been successful in this area or that

00:15:30.660 area, they will have an excuse. And the excuse will be, I didn't have enough support. I didn't

00:15:36.980 have enough money. I didn't have the right leader. I didn't have blah, blah, blah. Well, you know what?

00:15:42.720 It sounds like you fucking didn't have it is what it comes down to. Okay. And if people could just turn 0.99

00:15:49.660 around the responsibility factor on themselves, are you really that irresponsible that you're going to

00:15:55.200 leave your success up to a boss or up to a manager or up to a, uh, set of circumstances that are out of

00:16:02.840 your control? No successful people take fucking control and they build off the shit that they do 1.00

00:16:09.680 have. They don't whine about or worry about things they don't have. And in fact, resourceful people 1.00

00:16:15.500 understand, like I said, that those things are of value to them. If you don't have enough money,

00:16:20.560 it's going to cause you to get creative about where you get your money. And it's going to teach you how to

00:16:24.520 be careful about how you spend your money because you don't have a lot of it. You know what I mean?

00:16:28.020 Right. Right. Um, if you're not that smart, you're going to learn how to fucking learn.

00:16:33.860 You know, you're going to read, you're going to, you're going to talk to successful people. You're 0.99

00:16:37.340 going to make, create good habits of putting information into your brain and learning. I mean,

00:16:42.200 I could go on and on and on, but no, you're right. Successful people, they, they, I'm going to repeat

00:16:48.700 what you said and then put a twist on it. It's, they don't gripe about what they don't have. They look at

00:16:53.240 what they have and they say, okay, how can I arrange what I do have for maximum effect?

00:16:57.060 Right. You know, great coaches do this, right?

00:16:59.120 Yeah, exactly. I was just thinking that it's like a football team, right? So you have, uh,

00:17:03.980 you have a football team that isn't very talented. Okay. And, and, uh, in the wide receiver position,

00:17:10.920 you don't go out there and fucking cry about how your receivers can't catch. You know what you do? 0.98

00:17:14.960 You train your team to be a running first team and you run the fucking football. Right. Okay. And you 1.00

00:17:19.660 become excellent at running the fucking football. That's playing to your strengths. Resourceful 1.00

00:17:24.120 people know how to do that. Right. You know, um, it seems like though, in order to even be able to

00:17:29.200 do this. And I know, I know you feel like this, this phrase has been really overused, but self

00:17:37.180 awareness, self awareness, you have to have, you have to have an awareness of what your own resources.

00:17:42.140 Yes. It fits here. It fits here. Uh, you know, people overuse it in the wrong context. That's what it

00:17:47.180 gets on my nerves, but it suits this conversation. Um, you've got to be able to take stock of what

00:17:52.440 you have and what you don't have. Right. You know, and so many people get blinded by what they don't

00:17:57.920 fucking have that they can't see how awesome the things are that they do have. Right. You know, 0.89

00:18:04.120 they're focused so negatively on, I don't have the money. I don't have, uh, the people. I have the wrong

00:18:11.000 boss. I have the wrong leader. I have the, you know, this handicap, I have this, that, this,

00:18:17.920 and they focus on all these negatives instead of realizing that all those negatives that you focus

00:18:23.180 on and talk about could potentially be benefits to you in some way. If you just took a step back

00:18:29.180 and stopped dwelling on all the negative shit. Right. But dude, I mean, we see it all day, right? 1.00

00:18:34.280 Look at the internet, look at fucking Instagram, look at Facebook, 98.725% of it is fucking 1.00

00:18:40.840 bitching. Right. Right. Right. So if you're that kind of person and you're going to bitch and bitch 1.00

00:18:45.880 and bitch and bitch, dude, you could better just get used to, you know, looking at the price on the 1.00

00:18:51.800 fucking menu, man. Cause that's what you're going to be doing your whole life. I've done this and I, 1.00

00:18:55.700 I certainly know that you have done this, but it's amazing to me how many people in the course of

00:18:58.960 their life, they could be like 20, 30 years old. They've literally never sat down with a,

00:19:02.480 with a yellow pad and been like, all right, what am I good at? You know, just write it out. What

00:19:07.460 are my, what are the resources that I bring to the table? It's sad. And not here's what my mom

00:19:12.540 thinks I'm good at. No, it's sad. What am I really good at? Right. You know, it's sad because the

00:19:17.120 reason, not only are you a hundred percent correct on that, people end up thinking they're not good at

00:19:25.920 anything because they don't ever try to focus on what they're good at and they're always focused on the

00:19:30.880 negative. Right. So they end up in this place where they feel worthless when that person probably

00:19:35.680 has some really fucking cool talents and skills. Everybody has skills. Okay. And you do your 0.81

00:19:42.380 skills need to be developed past a natural ability to be great. Yes. But everybody has natural ability

00:19:49.520 in some area. Right. You know, and you're right. People don't fucking take inventory of it. It's sad.

00:19:54.940 And you know, it's interesting because what you just said is often repeated by like, I'm not going

00:20:01.600 to pick on, well, I am going to pick on school teachers, like nice school teachers who repeat 0.98

00:20:05.640 everybody's good at something because there's so much crap that comes out of their mouth the rest 0.99

00:20:10.600 of the time. I think people are tempted to think, well, that's untrue too, but it really is true. 0.97

00:20:15.740 Everybody is good at something. No, you know me, man. Like I'm, I'm not, I'm the least fluffy,

00:20:20.240 fuzzy dude out there when it comes to like, listening to people's bullshit, you know, words. 0.99

00:20:25.720 Right. Um, I believe, I truly believe that everybody has natural ability in something, 0.97

00:20:30.940 you know, very few people are worthless. Right. You know what I mean? When it comes to skills,

00:20:36.320 you know, uh, it's just people have, this is almost like a deeper subject because people have this

00:20:45.420 tendency to try and tie what skills they have to income. You know what I mean? And a lot of times

00:20:53.400 they can't connect those two. So they think that skills worthless. Right. You get what I'm saying?

00:20:58.220 Oh, I, I love where you're going with this. Keep on going. So for example, like, let's say you have

00:21:02.140 a middle-aged mother who's extremely nurturing. She's great at raising children. She's very, uh, 0.95

00:21:08.200 you know, empathetic and she's a good teacher with her kids and she's trying to figure out what

00:21:13.560 she's good at in life. And she knows that, Oh, I know how to do this. Right. But she can't figure

00:21:20.700 out how that's going to make her money. So she's like, well, that doesn't count then. Right. You 0.58

00:21:24.740 see what I mean? Absolutely. But the truth of it is, is there's a million other people that

00:21:28.920 aren't as good as you at what you're great at that could learn from you. Right. So why don't you

00:21:34.480 start a fucking blog? Why don't you start a book? Why don't you start trying to organize a community 1.00

00:21:39.700 for people who want to learn how to work with children? Right. There's a million options.

00:21:44.100 It's just because people are so focused on, and people also have a tendency to think less

00:21:53.020 of themselves because, because being humble, right? It's so fucking cool these days. Right. 0.81

00:21:57.780 Like, you know what? Fuck being humble. You're fucking good at that. Say you're fucking good 1.00

00:22:01.940 at it. Right. You know what I mean? Dude, being humble is the ability to fucking learn and know 0.99

00:22:07.260 that you're not any better than the fucking janitor that sweeps your building at night. 1.00

00:22:11.240 That's, that has nothing to do with you thinking you're good at shit that you're really good 1.00

00:22:14.520 at. Right. You know what I mean? Could you be better? Yes. But I'm fucking damn good at 1.00

00:22:19.020 it. That's still humble. That's still humble because you know you can be better. So dude, 0.98

00:22:23.420 don't be afraid to admit the shit that you're good at. You know what I mean? Absolutely. 1.00

00:22:27.220 So many people just smash themselves because of, because they're afraid to say I'm decent

00:22:32.900 at something because they're afraid that if they say I'm decent at something, somebody's 0.98

00:22:37.200 going to fucking call them not humble. Like, like being called not humble is almost like 0.97

00:22:42.040 on the same level as being called a racist now. It really is. Like people are so fucking

00:22:46.660 afraid of it that they like play themselves down so much. You know, people, people are like, 0.97

00:22:53.400 Oh Andy, you're not humble. You know what? I know what the fuck I'm good at. And you know

00:22:57.660 what? There's people that are much better than me at those things, which makes me still

00:23:00.960 humble. Right. You see what I'm saying? It makes me think of a great story. I heard

00:23:04.300 about Flannery O'Connor, who was a famous, who was a famous writer. She died in the sixties,

00:23:08.940 but she used to be known for short stories. Like she in, in the world of literature, her

00:23:13.620 short stories are incredible. All right. So she was in front of, she was a press conference

00:23:18.220 or some, some sort of conferences. She was asked by some kid, well, how did you know you

00:23:22.800 wanted to be a writer? And her response was, cause I'm really good at it. Yeah. People

00:23:28.620 were like, Oh, did she say that? Yeah. I mean, but it's, it's perfect. It's because

00:23:34.300 I'm really good at it. Yeah. And for her, the thing is for her to say objectively, she

00:23:37.920 was, she wasn't saying I'm better than you. She was saying I'm good at it. And there's

00:23:43.100 nothing wrong with that. Right. Somebody said once that humility isn't thinking less of

00:23:48.060 yourself. It's thinking of yourself less, meaning it's not constantly saying the world

00:23:52.840 revolves around me. Um, or I'm sorry, humility is, is not saying I suck. Humility is just, 0.78

00:23:59.200 is just making sure you're consistently putting other people first and, and, and thinking about

00:24:02.780 them. But the, the, the definition of humility is, is realizing that you're no better than

00:24:08.600 any other person. Right. Okay. At the core. And that, that, that keeping yourself grounded

00:24:13.940 in that way is good thing. Right. You know, but I saw a post yesterday about, you know,

00:24:19.240 driving fucking exotic cars and having fancy watches and how that makes people not humble. 0.99

00:24:25.020 And I'm just fucking laughing. I'm like, bro, you're dogging on that shit because a, you 1.00

00:24:29.240 don't fucking have it. Right. Okay. And B, those things have nothing to do with being 1.00

00:24:34.920 humble. Being humble is a core value. It's not a fucking thing that can be defined by your

00:24:39.160 possessions. Right. You know, are people that have nice things less humble sometimes? Sure. 0.99

00:24:45.720 You know, but this is a whole nother fucking subject. Well, I would even turn that one 0.99

00:24:48.880 around and you know that I've been driving my wife's car here. I call it the vagina because 1.00

00:24:53.400 it's just horrid. You know, it's like, yeah, it does. It's the little, it's the little red 1.00

00:24:57.820 Nissan Versa that's missing all sorts of things. But the reality is driving that does not keep

00:25:05.720 me from looking down on other people. So my point is you could be, you could live in the

00:25:10.220 ghetto. You could drive a hooptie car. And if you have a humility problem, you're still

00:25:14.760 going to look on other people. I'm going to tell you my personal experience. And this

00:25:18.500 actually leads into the next point. My personal experience is that people who are of average

00:25:23.540 material possessions are the most judgmental, non humble motherfuckers on the face of the 0.99

00:25:29.820 earth. That could be true. So yeah, because hang with me here. The reason they're not further 0.99

00:25:37.360 in life is because they think they know more than they do, which means they think they're 0.93

00:25:42.200 better than they actually are, which means they're not fucking humble. Right. Okay. So 0.96

00:25:47.660 anyway, like I said, my experience. Okay. That brings me to the next point of resourceful

00:25:54.520 people. When you're a resourceful person, you're constantly drawing lessons from your own life.

00:26:01.660 Okay. We learn from our experiences, especially our mistakes. Okay. People who fail are often guilty

00:26:10.660 of doing something once or twice that didn't work and then doing it again and again and again,

00:26:17.960 thinking that they're going to get a different result. Resourceful people are the people who do

00:26:23.440 something once discover that it didn't work and then figure out how to do it differently until it

00:26:28.220 works. Okay. Being able to learn and be humble enough to learn and draw off your experiences to

00:26:37.960 learn is a huge part of success. It's a huge part of being resourceful. So if you're, if you're one of

00:26:47.340 these people who touches the hot stove every fucking time and thinks one of these times, it's not going to 0.99

00:26:52.500 be fucking hot. I'm sorry. You don't have what it takes to succeed. It's just not going to fucking 0.99

00:26:57.780 happen for you. You know what I mean? Right. But how many people do we see do this? Right. How many 0.99

00:27:03.500 people do we see go in the fucking gym every day, barely work and their body never changes? Nothing 1.00

00:27:13.960 ever changes. They just go, go, go, go, go. And they were like expecting things to start happening.

00:27:20.940 You know what I mean? It's the same thing with work. They show up at work every day. They, they do

00:27:26.700 technically what they're supposed to do. And then they expect some sort of reward to happen or growth

00:27:34.340 to happen. You know what I mean? And then they're, you know, four or five, six, seven, eight, nine years

00:27:39.140 later, they're wondering why the fuck they still are where they are. Well, because there's a fucking big 0.99

00:27:43.700 difference between doing something and doing something with a purpose. You see what I mean? 0.97

00:27:50.500 Yes. People will go to the gym and they will go through the fucking motions, but, but they don't 0.99

00:27:55.720 have the purpose. So nothing ever happens. They don't train with the intensity. They don't, 0.99

00:28:00.620 they don't eat with the dedication. They don't do the extra shit on top of actually just going to 0.99

00:28:04.960 the gym that actually causes results. Your work life is the same. People come to work, they clock in, 0.95

00:28:10.380 they clock the fuck out, they go home, they watched a walking dead and they wonder why they're not 0.98

00:28:14.880 millionaires. Well, probably because you spent the fucking eight hours that you were at work 1.00

00:28:20.000 dicking off on fucking Facebook instead of actually being productive and creating fucking value and 1.00

00:28:25.140 doing what you're supposed to be doing the right way. 0.99

00:28:29.040 So in terms of looking back on your experiences and learning from them, I'm going to, I'm going to

00:28:33.780 force you to be, be concrete here. Like both in your professional life and in your personal life,

00:28:39.300 how, how do you evaluate like your methods, your processes, the things that work, the things that

00:28:44.340 don't? It's very simple. Like if it fucking makes me money, I do more of it. If it fucking doesn't,

00:28:49.500 I don't do it. Yeah. Truthfully. Yeah. I have a lot of responsibility. It's not just about buying 0.99

00:28:54.900 shit for me. You know what I'm saying? I'm over material shit for the most part, except for cars. 0.99

00:28:59.180 You know, um, I have, you know, a hundred and fucking 15, 20 employees that work directly in 0.99

00:29:09.600 our buildings. And then I have 2,500 to 3000 fucking outside sales reps that depend on me 0.97

00:29:15.360 to fucking make this company go. And so I try to do things that are going to fucking make money. 0.98

00:29:22.340 Well, and, and before all you fucking, you know, Holy rollers out there get upset. Business is about 1.00

00:29:29.200 making fucking money. You don't make a mistake about it. And the way you make money is by helping 1.00

00:29:33.260 people solve a fucking problem. So what that ultimately means is I'm going to become a fucking 1.00

00:29:38.080 master of solving motherfuckers problems. In our case, getting people fucking results, 0.99

00:29:43.860 helping them lose weight, helping them gain muscle, helping them become more athletic, 0.97

00:29:47.740 helping them get healthier. We are the fucking best at that. That's why we're 0.98

00:29:52.320 good. That's why we make money. That's why our companies grow.

00:29:55.800 So when you have an event in your company that that's not, well, it's take summer smash. Okay.

00:30:01.940 Which is, I, it's an event basically to thank your, your customers or your, your, it's, it's

00:30:07.760 a, it's a combination. Do you have, do you have like a followup just sort of assessment meeting

00:30:12.960 or no? Um, no, not really. No. Okay. I mean, dude, it's, that's no, I mean, it's either

00:30:21.240 like fucking awesome or it sucked. Yeah. You know, and luckily we haven't had one that 0.99

00:30:25.340 sucked yet, but I mean, dude, that's what, I mean, you know, you know, I'm lucky to work 0.53

00:30:32.420 with some people that are pretty fucking aware of what's going on. So like, we don't have 0.88

00:30:35.700 to have a fucking meeting. Right. Like it could be a conversation like, Hey, next year, uh, 0.99

00:30:40.740 how about we not fucking have the donkey, you know, where the kids can just walk up 0.99

00:30:46.460 to it and it kicks them in the face. Right. You know what I mean? Right. Like that's probably 0.99

00:30:49.820 not a good idea. Well, and that's a good point too, that I, cause this is the way I think

00:30:53.020 I, um, I'm sometimes overly analytical, but just keeping it simple. Like people are probably

00:30:57.020 like, what the fuck are you talking about? We have, we have a petting zoo at the, at the 0.99

00:31:00.780 summer smash. Oh, people probably don't realize that. Like we have camels and fucking donkeys

00:31:04.980 and turtles and all. Cause there's a lot of kids and shit. I didn't really realize. Yeah, 1.00

00:31:09.560 you're right. People probably don't know that. But I mean, in terms of people just thinking

00:31:12.320 about their experiences and the mistakes they make, it's as simple as having a conversation

00:31:15.940 with yourself. Right. Just thinking like, what am I doing? Well, that didn't work very well.

00:31:20.180 What did I do? I thought it was going to work. This is why I thought it was going to work.

00:31:23.520 It ended up not working because of this. So my intention was still, you know, pretty good.

00:31:29.880 Um, my execution was off. Yeah. And next time, you know, I need to like go around

00:31:34.920 this corner a little bit differently than I did last time. You know what I mean?

00:31:37.560 It's funny. Cause I know that I suggested to you one time that we had a, we have a,

00:31:40.780 a podcast on helping, helping people know whether they're being honest with themselves

00:31:46.180 about evaluating their efforts. And you pretty much shot it down and said, people know, they

00:31:51.360 know. They do know. Yeah. I mean, dude, you know, you fucking know you, you listening right

00:31:56.740 now, you know when something is working or is not working, right? You know, if you're putting 0.92

00:32:02.440 your heart into something or if you're fucking half-assing, right? You know, if you're actually 0.92

00:32:07.700 earning your money or if you're actually stealing from your company, because those are your two 0.99

00:32:12.840 fucking options. You're either earning your fucking pay or you're stealing. Right. Most 1.00

00:32:17.120 people fucking steal. Yeah. They just, it's just not technically a crime. Right. Yeah. You 1.00

00:32:22.040 know what I mean? And then they steal for 10 years and they wonder why they can't steal

00:32:24.740 more. Yeah. You know what I'm saying? Yeah, absolutely. So, um, so learning from their

00:32:32.420 mistakes. Yeah. You've got to be able to fucking, you know, look back and say, Hey, you know,

00:32:37.420 uh, that didn't work real well when we, uh, ran a sale on our protein powder for 29 bucks 0.99

00:32:45.040 and then people stocked up for six months and then, uh, they never fucking had to buy it 0.88

00:32:50.280 again. So it killed our sales for a year. You know, you have to be fucking smarter than 0.94

00:32:55.160 that. Right. Unfortunately there's fucking people that don't get that. Right. You know what 1.00

00:32:59.880 you mean? Right. But I mean, it is what it is. You know, it's survival of the fittest.

00:33:03.680 You either fucking learn as you go or you fucking fail. Right. So, um, the next point 1.00

00:33:11.680 that I have, uh, I guess would be point number four. If you're taking notes, um, resourceful

00:33:17.880 people know the fundamentals of business and life, but are flexible to new ideas and adaptable

00:33:24.720 to new ideas and new ways to execute on those ideas. Let me give you an example. Uh, and

00:33:29.680 this goes with number three really well, but let me give you an example for us. Okay. So

00:33:34.520 real world example right now, you know, everybody on the fucking internet's an entrepreneur and 1.00

00:33:39.560 everybody's fucking making millions on the fucking internet. And they got a trillion fucking 1.00

00:33:44.420 subscriber email list that they, that they monetize and sell and they just fuck around and 1.00

00:33:49.260 lay by the pool all day. And they're going to sell you the program on how they fucking did 0.99

00:33:52.720 it. I understand that's the cool thing right now. But let me tell you this. When I fucking 0.98

00:33:57.460 started in business, the internet didn't fucking exist. And I know a lot of you young motherfuckers 1.00

00:34:03.100 right now are like, what? Like what? No, there was no fucking internet. We had fuck, fucking 0.99

00:34:10.060 beepers and BBS boards. Yeah, man. So like we actually had to go out and meet people in real 1.00

00:34:20.180 fucking life to get them to fucking do business with us. That's crazy. Which means we had to drive 0.99

00:34:25.460 or walk door to door. Dude, I walked to every fucking business in Springfield, Missouri and 0.99

00:34:32.560 knocked on every fucking door in Springfield, Missouri. No bullshit. Over the course of the 1.00

00:34:38.440 first year we were in business, I went into every motherfucking business in our town to meet 0.95

00:34:42.560 whoever it was, let them know who we were, drop off a t-shirt, you know, whatever, a business card 0.96

00:34:49.420 and just shake a hand and say, Hey, this is who we are. That's what you had to fucking do. If you 0.99

00:34:54.060 couldn't afford to advertise and which is another re a lot of times you could make up for lack of money 0.99

00:35:00.240 with fucking a little bit of elbow grease. Most of the time, you know what I mean? Is it the most 0.98

00:35:05.460 convenient thing? No, but you know what? You know what the thing is? The most convenient thing is

00:35:09.940 usually the lesser value producing thing that you could do. You know, we made a lot of great

00:35:17.080 friends doing what we did. It took effort. It was inconvenient, but value is in the inefficient

00:35:23.180 things. I say that all the time. Value is in the inefficiencies. The more effort someone knows that

00:35:28.980 you're putting into it, the more they value it. So it was a, it was a blessing in disguise. We

00:35:33.500 couldn't afford to advertise, right? We had to go shake hands. We had to meet people. We had to do all

00:35:37.540 these things. Well, eventually guess what happened? That's how we did business. We did business

00:35:44.220 word of mouth. This, this dude right here, we did such a good job with this guy that he told his

00:35:50.780 friend, we did such a good job with his friend that he told his fucking friend. And that's still 0.98

00:35:54.840 the basis of how we do business today. But something happened along the way, the internet,

00:36:01.260 then social media. Okay. Now everybody's connected. We had to fucking adapt. We had to change the way

00:36:09.300 that we did. We didn't change the principles. We had to change the way we executed. Okay. So instead

00:36:15.660 of going door to door, we had to connect with people on the internet, which means we had to spend a lot

00:36:20.700 of time on the keyboard, writing messages, um, sending, you know, follow-up emails, uh, doing also

00:36:26.880 liking their photos, engaging with their posts. The game changed and we had to change with it.

00:36:32.660 How many people do you know? And I'm asking you literally like, I mean, how many businesses do

00:36:36.780 you observe now that are still stuck in the pre pre-internet area era that are failing?

00:36:41.300 I would say most of them. Yes. Yeah. But, but that's the point of what point number four is,

00:36:46.100 is that you have to know when to break your own fucking rules and you have to know when to grow 0.98

00:36:51.540 and you have to know when to question the status quo or question the authority of the, of the matter. 0.98

00:36:57.800 If I, you know, if we hadn't adapted to doing our social online, we wouldn't have the network of 0.87

00:37:03.520 fucking, uh, two to 3000 reps that we have on the outside now. You know what I mean? So you have to 0.93

00:37:09.600 learn how to adapt. So you, you know, that's being resourceful, work with the tools that come along

00:37:15.180 that can help you do what you're trying to do. Now, did we change our principle? No, we didn't change

00:37:20.600 our principle. We still try to solve people's problems the best we can. We still try to go

00:37:25.840 over the top in product quality. Are our, our, our products cheap? No, our products are some of

00:37:32.500 the most expensive products, but you know what? They fucking work and they were still the most 0.93

00:37:36.360 expensive back then. Right. You know what I mean? Right. It's just a matter of, of you staying with 0.99

00:37:42.440 your core values and then adapting as you go and becoming flexible as you go.

00:37:46.880 Two other things you've said in the past that I think are really relevant to this. First of all,

00:37:50.140 I think people are afraid to break the rules and they're afraid for two reasons. One is that you

00:37:54.380 have always said that people act like they need permission to be great, you know? And so I think

00:37:59.280 they're timid and they think, I don't know, am I really someone who has the right to break the

00:38:05.320 rules? You know? And, and I think that people, you know what I'm saying? That's how we're raised.

00:38:09.600 Yeah. We're raised to be little fucking robots. Right. You know, Hey, raise your hand when you have a 1.00

00:38:14.940 question. Uh, make sure you take the hall pass to take a piss. You know what I'm saying? 0.78

00:38:19.000 Right. Absolutely. Really? Like they can't just, you can't just get up and walk to the court when

00:38:23.320 you got to fucking take a leak. Right. You know what I mean? Right. Like they don't teach us to 0.99

00:38:26.600 make our own decisions. They teach us to follow directions. Right. Which is why people think that

00:38:30.360 way. And so they, they're timid. Most people can never rise above that level of thinking. Right.

00:38:36.360 It's just the way it is. As if you need, you need permission to do something. No, because they do

00:38:40.000 need permission because most people can't think for themselves. Right. So they need someone to

00:38:44.000 fucking tell them what to do. Right. The other, the other option or the other dimension of 0.99

00:38:49.140 this is, is something you've said before is that people are afraid to make mistakes. So

00:38:53.060 not only are they, they don't think it's their right to break rules. They're worried that if

00:38:58.460 they break some fundamental rule, it's going to be a catastrophe and they're worried about

00:39:03.360 what's going to happen when they do that.

00:39:05.740 I think, I think, yeah, because they never had to bear the burden of making a mistake because

00:39:11.280 they always just did what they were told to do. You see what I'm saying? Yeah. So

00:39:16.100 it's hard for people to rise above that level of thinking. Uh, the good, great book on that,

00:39:20.560 by the way, uh, the third circle theory. Okay. Go to Amazon third circle theory. Awesome book

00:39:26.880 on self-awareness and how to, how to rise above that level of thinking. Why the fuck you think 1.00

00:39:30.860 the way you do. Uh, I, a good friend of mine, uh, PJ from the founder of secret entourage. 1.00

00:39:37.660 He, uh, he wrote the book, uh, one of the best books I've ever read. I'm going to have

00:39:43.040 him on the podcast here in a couple of weeks. Cool. Yeah. Um, yeah. If you're looking for

00:39:47.480 it guys, it's, uh, neither Andy or I don't think can pronounce his last name. It's a really

00:39:51.760 long, what is it? Indian or something? It's Persian, but I still can't pronounce it. Yeah.

00:39:56.080 But anyway, I think it's the only book with that title. It's called the third circle theory.

00:40:00.000 Um, but anyhow, uh, you know, I, I think resource people just have a basic sense for when they

00:40:09.960 should break the rule and go away from what everybody else is doing. If everybody else is

00:40:18.260 doing it, it's usually wrong. Um, outside of the basic shit, you know what I mean? Right. 0.99

00:40:23.960 I think way, way back to the early part of the MFCEO project and the, the, uh, episode,

00:40:30.720 um, success requires time and tenacity. And I think people need to remember that this whole

00:40:36.240 issue of when to break rules and when not to, you learn that over time, right? I mean, it's not,

00:40:42.940 it's not a, an art that you're going to master a year into, I mean, there are people who are gifted

00:40:47.620 with a certain innate sense for that, but, but most of us normal mortals, uh, have to learn

00:40:53.740 that, have to learn that balance. And, and, uh, yeah, I mean, it's, it's gonna, it's gonna take

00:40:58.780 time. So understanding that I think helps, helps, helps you. Um, I think the next thing,

00:41:07.900 which would be point number five for resourcefulness is to understand, and this goes along with being

00:41:14.100 humble, resourceful people know when and who to ask for help. They're not above asking when they

00:41:21.880 don't know shit. How many people go through life never getting anywhere? Cause they're too 0.99

00:41:26.000 fucking proud to like, let people know they don't know, you know, that's not, that's not good thing. 1.00

00:41:31.920 That's a big fucking ego. That's, that's causing you to not move forward in life. And people are 0.99

00:41:38.200 like, what does it mean? Biggie? Well, if your ego is so fucking big that you can't ask somebody for

00:41:43.680 help because you don't want people to know that you don't fucking know you have a gigantic fucking 1.00

00:41:48.040 ego problem. You know what I mean? Uh, and most people, you know, when they picture big ego, 1.00

00:41:52.700 they picture like a big fucking hairy Italian dude with his fucking, uh, shirt on button and 1.00

00:41:57.500 like a gold fucking chain. You know what I'm saying? Like they could ease the fucking man that 1.00

00:42:01.580 really, dude, when in reality, most people never progress. Like I said earlier, you find the most 0.98

00:42:06.560 fucking ego in the average person because that's the reason they don't fucking progress, you know? 0.92

00:42:11.940 Um, but anyway, resource people know to ask for help. You know, they don't sit around, 0.99

00:42:17.780 saying, Oh, you know, I don't want to bother anyone when in reality, the reason they don't 0.97

00:42:22.840 want to ask is because they're too fucking proud. Um, and they don't try, you know, you, they might

00:42:28.160 try, they don't, they might try to figure out everything on their own, but they know when to

00:42:32.560 say, Hey, I don't, I'm, I'm not getting this. Right. You know what I mean? I need to make a call

00:42:37.180 here. I need to call somebody and ask them if this works or whatever. You know, um, I think

00:42:42.400 everybody who's resourceful is going to always go to like trying to figure it out on their

00:42:45.800 own first, but if they're not going to get it, they know they're not going to get

00:42:49.880 it. And then they move past that by calling someone or checking in with someone or asking

00:42:54.060 someone. And you know, we've talked about, a lot of people will ask people way too fucking 0.76

00:42:58.420 early before they ever like even try to figure it out on their own. Right. You people suck.

00:43:03.280 Yeah. So you and I've, we've talked about this before. Now there are exceptions to this. 1.00

00:43:08.360 There are some people who are just idiots and there are some people who just because of how 0.99

00:43:12.460 popular they are and how, how well known they are, they get flooded with questions. But 1.00

00:43:16.780 the, in terms of people who are worried about bothering other people, the reality is, is

00:43:21.120 most people love sharing their knowledge. It makes them feel good. Yeah. You know, dude,

00:43:26.240 but like I just said, most people love sharing their knowledge with people who try to figure

00:43:30.500 it out on their own first. You have some sort of idea. Like, dude, when people email me and

00:43:35.160 they ask me, well, I want to be an entrepreneur, but what should I do? I used to go work at

00:43:39.740 McDonald's. You know what I'm saying? No, I know. It's so absurd. I'm not laughing

00:43:43.840 because it's absurd. I get, dude, that's the top question I get. I know. Are you fucking

00:43:48.560 serious, dude? What do you mean? What should you do? Well, first of all, and that's why 1.00

00:43:53.800 I'm glad we did that podcast. What to do when you don't know what to do. Yeah. Cause it talks

00:43:57.020 about, you know, survival first. Right. You know, pay your fucking bills. Right. I've referred

00:44:02.100 so many people to that podcast because I get those fucking stupid ass questions so much. And 1.00

00:44:06.200 if you write me and ask me that, dude, I'm sorry. You're so far away. And a lot of people,

00:44:11.800 they're really not even that far away. They just want to have that contact and be like,

00:44:15.920 Oh, I asked Andy a question. Well, dude, that's fine. I'll answer your question, but ask me

00:44:19.460 a good fucking question. Right. You know what I mean? Right. What should I fucking do the 0.99

00:44:23.260 fuck out of here? You shouldn't write me these goddamn questions. That's what you should 1.00

00:44:26.520 fucking do. That's very true. And you mentioned the, uh, what to, okay. So what to do when 0.99

00:44:31.260 you don't know what to do is, uh, part one and part one is the MFCEO.com forward slash P74.

00:44:41.600 And part two is the MFCEO.com forward slash P76. Those are good guys. In fact, uh, we may,

00:44:49.740 if it's up to me, we may make that into a little booklet that y'all can download. So,

00:44:55.260 cause it's been very helpful to a lot of people. So check that out. That's a good one.

00:44:58.500 Uh, while we're at it, uh, nope, I forgot what I was going to say. So you just,

00:45:05.840 what the fuck on? I know I just had a complete mental fart, mind fart. 1.00

00:45:10.620 Well, the last point in which we point number six, and I'll recap all the points 0.99

00:45:14.920 here in a second would be in, in like, you've got to have fucking vision. You've 0.99

00:45:22.800 got to have imagination if you're resourceful. Okay. A lot of people, like I said, they

00:45:26.380 can't see outside the fucking box. So they can't think of any real solutions when 0.99

00:45:30.420 they don't have it right there in front of their fucking face. You have to 1.00

00:45:33.920 understand that all the solutions are there. You just have to learn how to

00:45:38.620 fucking see them. Right. And I think most people just, they can't grasp that 1.00

00:45:42.800 concept of looking for a solution that wouldn't be your typical solution. You

00:45:49.360 know, what's funny is that that's where all the great, great, great, great, great 0.98

00:45:53.260 ideas come from is looking for a solution when the fucking solution isn't 0.98

00:45:57.560 obvious. Right. If you want to be wealthy, you want to be a fucking Uber, you 0.99

00:46:01.040 want to be a fucking, you know, uh, one of these massive companies, dude, find 0.99

00:46:07.640 solutions that aren't conventional, that aren't obvious. That's where the fucking 0.99

00:46:11.200 money is. Right. You know? And in order to do that, you have to do something that 1.00

00:46:16.660 you tell people all the time to do. And that is you have to read widely and not

00:46:21.820 just read all the same thing. You got to read, you got to learn from a lot of

00:46:25.400 different areas of life. I think about, you know, you're talking about having

00:46:28.480 imagination. Imagination is the ability to see connections where everybody else

00:46:33.680 can't see connections. I think of like Steve Jobs. Yeah. I mean, we look back and

00:46:37.940 now and go, well, why didn't anybody else think of this? But he was the first.

00:46:41.200 That's not what I think. You know what I think? I still look at all the shit that he

00:46:44.240 did and I'm like, how the fuck did he do that? You know what I mean? Well, right. But I mean, 1.00

00:46:47.660 like, cause I, I, you know, I'm good at certain things, but like, dude, like on

00:46:51.980 that level of thinking, like that's just another level. Well, right. He is, he's a

00:46:55.480 genius or he was a genius. But there's a lot of people like that. Like, dude, you

00:46:57.980 know, like some of these, some of these fucking things like Uber, like Uber still 1.00

00:47:02.680 fucking like blows my mind. Like how the fuck did you think that? Right. It's such 1.00

00:47:06.940 an obvious solution. Right. But was so hard for anybody to see. Right. You get what I'm

00:47:11.100 saying? Yeah. And that's what you want to develop. You want to develop the

00:47:13.640 ability to see the unconventional solutions because the unconventional

00:47:18.100 solutions are and will be your competitive advantage over your competitors in

00:47:23.180 business and your competitive advantage over your other people that you're

00:47:27.580 competing with for whatever job you might be trying to get. Right. But I mean, and I

00:47:31.240 know you know this, but I just have to say, I see that. I see that in the way that

00:47:35.380 you do your business. I see that in the way we do. We do the podcast. Whereas we're

00:47:39.080 like something like Steve Jobs, he was the first person to connect the idea

00:47:42.400 that, oh, you know what? People might want a computer that actually looks

00:47:46.520 awesome, you know, and has a, has static. So he brought together the computing

00:47:50.240 with the whole design, the area of design. I think, I think the MFCEO project, I

00:47:55.360 think, I think first form you're drawn from a lot of different, you know, sources

00:48:00.460 and putting them together. To me, if you would have told me 10 years ago, like, tell

00:48:05.600 me what, tell me about the, uh, the supplement business. Well, all of the

00:48:09.880 supplement companies, they were just saying the same things. They're still

00:48:12.760 doing this. They were quoting athletes. Revolutionary new, revolutionary new

00:48:18.220 skin, Terry pumps make you turn into a fucking monster. Right. And I, I mean, what, 1.00

00:48:23.080 what's cool for me is with, with, because I've never, nothing you've ever seen

00:48:26.820 before. Exactly. And what's cool for me when I look at even some of the names,

00:48:31.340 don't take two scoops, it'll kill you. Names of your products. You're either, you're

00:48:35.660 even drawing like names of products from different things that people have

00:48:39.720 associations with other areas of life and using them for marketing. And that's,

00:48:44.040 that's brilliant. And to me, the people who are really good with imagination are

00:48:47.420 the people who can, who could study the, the mating habits of anteaters and go, Ooh,

00:48:52.320 there might be a lesson there for business. You know what I'm saying? Exactly. So, uh,

00:48:56.440 and you've done that with talking about like Cortez and burning the ships and all

00:49:00.160 that. I've always tried to, I've always tried to pull inspiration for our companies

00:49:05.980 from outside of our industry because I'm a highly against like copying. And I feel

00:49:12.340 like everybody in this industry is a me too brand and there's nothing unique about

00:49:16.640 them. They claim to be unique. There's nothing fucking unique. Um, there's 18

00:49:21.300 companies out there trying to be like first form right now. We call them second

00:49:24.560 form here, here in the office. You know what I mean? Yeah. Yeah. Like really third form

00:49:29.240 probably third string. Like dude, it's just, there's no originality. There's no

00:49:33.740 real entrepreneurs, right? It's just dudes who fucking go make shit and then 1.00

00:49:37.820 market it the same old way, which creates a tremendous opportunity, you know, which 1.00

00:49:42.660 we are benefiting from. Um, but you know, for us to be able to benefit from that, we

00:49:48.260 had to first, you know, draw experiences from our own lives and our own, our own

00:49:52.900 experience. Like we talked about earlier. Um, we had to be able to be flexible and

00:49:57.920 move from non-internet era to internet era. You know, we had to do all these

00:50:02.840 things we're talking about. You know, there's people that I did ask for help

00:50:05.940 when it comes to, you know, learning how to do certain things. You know, I didn't

00:50:09.740 know how to fucking formulate products. You know what I mean? We had to learn 0.98

00:50:12.920 that. Right. Um, it's just all these things that the same thing we're talking

00:50:18.320 about, you know, we, we, we didn't, and we still don't ever consider failure to be

00:50:23.340 some sort of an option. You know, we, we, we are going to be the best, most

00:50:27.340 successful supplement brand on the face of the earth in the history of earth.

00:50:30.540 That's our goal. You know, um, change more people lives, create more six and

00:50:36.180 seven figure earners, you know, than any other company. Right. And I mean, that's,

00:50:41.200 it's not an option of whether or not we're going to do it. We're going to

00:50:43.860 fucking do it. Right. And everybody in this building comes to work every day with 0.99

00:50:47.120 that fucking mind. You know what I mean? A lot of these guys in the industry, 1.00

00:50:50.800 they're interested in to make a quick dollar. Right. Then they're out or to

00:50:53.760 hang out with, uh, with models, models. Yeah. Yeah. But I mean, you know, it's,

00:50:59.480 this is what it takes to be successful guys. It's, you have to be resourceful and

00:51:04.300 you have to understand what that fucking means. Okay. So let me recap the points 0.99

00:51:08.460 real quick. The first thing we talked about is having a zero option mentality. Go

00:51:13.420 back and listen to last Tuesday's podcast. Again, the second thing we talked about

00:51:17.500 was resourceful people don't complain about what they don't have. And instead

00:51:21.260 they recognize the opportunities in what they don't have and figure out the best

00:51:26.560 ways to use what they do have. All right. Resourceful people, which is also point

00:51:31.780 number three are constantly drawing lessons from their own experiences. They make

00:51:36.800 mistakes and they learn how to adjust. They don't make mistakes and keep making the

00:51:41.580 same fucking mistakes. This is basic common sense shit to me. And it should be to you 1.00

00:51:47.840 too. But for those of you that it's not, if you touch the fucking stove and it burns 1.00

00:51:51.960 your fucking hand, you might not want to touch the fucking stove again. You know, uh, point 0.99

00:51:56.860 number four, resourceful people know the fundamentals of business and life and

00:52:02.300 understand their, their area, but they're flexible to learn and adjust as things adapt

00:52:09.080 and use those new tools, new ideas, new ways of thinking to grow. Like we talked

00:52:14.540 about, we built on the foundation of our company before the internet. After the

00:52:19.580 internet, we use the principles we learn and then use technology to amplify that, which

00:52:25.260 is great because I am so thankful that we were able to do that because we have the

00:52:30.540 understanding of how to take one person and make them a family member of our company 0.74

00:52:36.400 for life because we fucking care about them on the internet. You know, have we started 0.92

00:52:41.120 this company on the internet? Like most companies in our industry, they see that motherfucker 1.00

00:52:45.700 as a number. They don't realize that's a real person that they're talking to. And Chris and 0.99

00:52:50.080 I have had enough experience with real people to understand how to make that happen for our

00:52:56.580 business. I would say that's the biggest thing that sets us apart. We fucking care. You

00:53:00.820 know, uh, point number five, resourceful people are not too proud and know when to ask for

00:53:07.880 help. They're humble enough and willing to learn to, to bring in information for people

00:53:14.500 who have been down the path before them. Okay. It only makes sense if you don't ask for help

00:53:20.660 because you don't want people to not know that you don't know something. You are a fucking 1.00

00:53:26.480 idiot by definition. Okay. So you have to be able to be in a place and awareness place 1.00

00:53:35.140 to know what, you know, know what you don't know and make the decision to ask for help 0.98

00:53:38.640 when you fucking need it. Now, with that being said, don't go ask for help from somebody who's 0.95

00:53:44.420 extremely qualified when you haven't done your fucking homework. You know, that's the most 0.99

00:53:48.900 annoying thing and quickest way to burn a bridge with somebody who could otherwise be a mentor 1.00

00:53:53.700 to you is to bite is to like depend on them to teach you shit that you could go on fucking Google 1.00

00:54:00.080 and learn yourself. You know what I mean? Taking the initiative to do these things and learn these 1.00

00:54:05.840 things on your own says a lot about somebody's character. People respect that. Do what you could

00:54:11.920 do on your own and then know that it's okay to ask for help when you really fucking need it. 0.95

00:54:16.900 All right. And the last point is you have to learn how to have vision. You have to learn how to see

00:54:23.160 the big picture. You have to learn how to have an imagination. You have to see the solutions and

00:54:29.540 unconventional ways of doing things that other people can't fucking see. This is why when you're 0.95

00:54:35.300 in business, you don't copy somebody else. You don't fucking copy someone else. And there's another 0.99

00:54:40.160 reason for this, but you don't copy someone else because if you're copying someone else, you're,

00:54:44.960 you're eliminating point number six, which is your ability to solve real problems on your own from

00:54:49.540 experience and how the, it's just like a math class. When you're copied off the fucking, uh, 0.98

00:54:55.380 Joe Smith's math paper, how the fuck do you know his answers are right? You know what I'm saying? 0.99

00:54:59.540 Yeah, absolutely. 0.97

00:55:00.500 So, you know, business is a, right now is a big fucking, you know, show. It's a, it's a, it's, 0.93

00:55:06.060 it's razzle dazzle. You know, lots of companies pretend they're a lot better and bigger and stronger

00:55:10.200 than they really are. And if you're copying them, how do you know you're not copying a fucking 0.98

00:55:14.700 failing plan? It's important to think for yourself. It's important to learn on your own. 0.99

00:55:19.620 It's important to follow your own path. And it's important to develop the ability to see the

00:55:25.760 solutions that other people can't see because all your advantages, all your strengths, all your,

00:55:31.600 your potential to defeat these other people is going to come from that place. Okay. So that's our

00:55:37.720 recap. We got anything else to add?

00:55:40.440 No, I just, I, I, I love point number one. Failure is not an option. It's not. That's

00:55:45.240 the most important, important point on this list. Yeah. If you don't have that attitude,

00:55:50.560 you will never ever be able to build anything because things are going to get fucking hard. 1.00

00:55:56.060 They're going to be so hard that you want to go home and blow your fucking brains out. 0.99

00:56:01.880 And that's the reality of being an entrepreneur. It's hard. Yeah. You know, but people 0.99

00:56:08.800 tend to quit because they give themselves too many fucking outs. They give themselves too many 0.99

00:56:15.820 options. And when things get hard, it's easy to take those options. Yeah. You know, so having a

00:56:21.160 zero options mentality is the fucking foundation for all success. You're either going to make it 0.99

00:56:27.480 or you're going to fucking die. You're either going to make this business work or you're going to be 1.00

00:56:31.640 fucking homeless. You know what I mean? I use the example in last week's podcast of Elon Musk. 0.99

00:56:36.200 He's a great example of that. And all Richard Branson, these guys, all of them, they all do

00:56:41.200 this. They all leverage their success to put themselves in a place of being uncomfortable.

00:56:46.920 So they literally have no options, but to do it. You know what I mean? And as you become more

00:56:53.400 successful, that becomes harder to do because you've got what everybody thinks is success.

00:56:57.820 You've got money in the bank. You've got all these comforts, but I'm telling you the key to being

00:57:02.020 really successful long-term is to continually put yourself in a place of being uncomfortable, 0.80

00:57:06.780 which means putting your back against the wall and having to fucking fight your way out of whatever 0.87

00:57:12.060 it is that you put yourself in, whether that be literally or figuratively, you know, mentally 0.97

00:57:16.440 real successful people know how to do that mentally. You know what I mean? Yep.

00:57:19.780 Gary said something when we interviewed Gary that I disagreed with at the time that I was thinking

00:57:27.500 about. When we interviewed Gary up in New York in January, he said, I secretly wish that I would

00:57:36.060 fail and have to start over. And at the time, I didn't know what he meant because Gary has this way

00:57:43.700 saying things sometimes. It just confuses me, you know? Yeah. But then eventually it'll click with

00:57:49.580 me and I get it. He was saying what I just said. He was saying he wants to put his fucking back

00:57:55.180 against the wall and have to build something again. And dude, because that's where all the 0.99

00:57:58.400 fucking fun is. Yeah. That's where all the fucking great shit comes from. That's where every 0.99

00:58:02.060 motherfucking thing that Gary Vaynerchuk has learned has come from the struggle of having his fucking 1.00

00:58:06.680 back against the wall. That's what he meant when he said that. I just wasn't listening. Yeah. You know what I 1.00

00:58:12.360 mean? Yeah. Yeah. I have a friend who's a dad was a Marine and he used to tell him, he used to tell

00:58:18.040 us, you know, when a Marine is the happiest. I said, when, when the odds are impossible. I said,

00:58:24.060 really? I thought he was joking. He was like, no, that's when the odds are impossible. When it's

00:58:29.340 like a, we're going to probably die. That's when we're the happiest. Well, dude, think about the

00:58:33.820 fucking underdogs, man. The under, it's always easy to get people rallied up on when they're the 1.00

00:58:37.940 underdogs than when they're ahead because it's human nature to fucking fight when your back is 0.98

00:58:42.820 on the wall. You know what I mean? So learn how to put your back on the wall, even if it's not, 0.99

00:58:47.420 even if it doesn't have to be there. Yeah. So guys be resourceful, put your back against the wall,

00:58:55.120 do the fucking work, learn from your mistakes, you know, ask for help when you need it. These 0.99

00:59:00.260 things are crucial. If you have any questions, hit us up guys. I don't charge for anything. You know,

00:59:04.960 this all I ask, if you're new listening is for you to refer one person. If you found the podcast

00:59:11.340 valuable, if you found the information valuable, make me a post, recommend one of your friends,

00:59:17.180 bring me somebody. We're trying to grow this. This is more than just a podcast. I don't do this

00:59:21.960 for fucking money. I do this to make a difference. I had this talk with my guys on Sunday night at our 0.98

00:59:27.040 company meeting. You know, we put a lot of fucking time into this podcast and a lot of time producing 0.94

00:59:31.800 content. You know why? Because I fucking care because I don't like seeing people with the, 1.00

00:59:38.220 with the fucking hood pull over their eyes and taught to be little fucking robots in society. 1.00

00:59:43.200 That's what's wrong with America right now. Everybody's become a fucking little pawn of the 1.00

00:59:47.880 media. They can't think for them fucking selves. And now we have all this bullshit, you know, 1.00

00:59:53.000 let's get back to being the hardworking motherfuckers that we are and make great things happen here. 0.99

00:59:57.780 That's what this is about. It's about instilling American fucking hard work ethic, entrepreneurial 0.99

01:00:02.900 success, kill shit values in the, in the society again, man, I can't be the only one that's tired 1.00

01:00:09.820 of fucking pussy shit, you know? So guys, that's all I ask. Bring me one person. I appreciate it. 1.00

01:00:16.400 I love you guys. And I'll see you on Thursday.

01:00:18.100 This is for the G's and this is for the hustler. This is for the hustlers, not back to the G's. 0.80

01:00:24.220 This is for the G's.

REAL AF with Andy Frisella - September 06, 2016

Resourceful or Die, with Andy Frisella - MFCEO91

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