Resourceful or Die, with Andy Frisella - MFCEO91
Episode Stats
Words per Minute
198.40114
Summary
In this episode of The MFCEO Project, we talk about the importance of having confidence, having swagger, having fun, going through your life, having a good time, and being in control of your life.
Transcript
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I want to be a motherfucking hustler. You better ask somebody.
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What's up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host and I am
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the motherfucking CEO. Guys, if this is your first time listening, welcome. We cover a lot
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of topics here based on entrepreneurship, but entrepreneurship is parallel to success
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in your life. And guys, whether you realize it or not, you are the CEO of you. Okay. You can either
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choose to take control or you could choose to float down the river of life and pretend like you don't
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have any fucking paddles like 99% of the people. If you're one of those people, this isn't going to
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be for you. What is a motherfucking CEO? Why do we got to say these bad words? Guys, first of all,
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I like bad words. Okay. Second of all, I think that it's important to understand that there is a
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huge difference between having confidence, having swagger, having fun, going through your life,
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having a great time and also being in control and then also taking it so seriously that it just ruins
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everything in your life. So guys, this is about going through life, kicking ass, dominating and
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having a good fucking time. I'm here with my cohost, Vaughn Kohler, AKA the pastor of disaster.
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What's up, my man? I feel a lot better now than I did a week ago. Do you? Yeah. I had a rental
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property that was causing me lots of headaches and I am, I am free and clear. Yeah. Yeah. So it's
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kind of good to wipe stuff like that sometimes. I'm excited to be here. I actually sold a rental
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property recently too. Did you really? Yeah. In Manhattan, Kansas? No, no. Just right down the street.
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But, uh, I was glad. Business or personal? It was personal. It was a house I owned that I
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rented to a friend and he ended up getting a place where he wanted to buy it. So I sold to him. Yeah.
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So pretty, pretty cool to get that, get that, get his first house, you know, felt good to see him
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buy his first house. Yeah. You know? Yeah. I actually thought of you cause a lot of people,
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a lot of people were telling me, Oh, hold on to it. It's going to be a great investment and
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everything. And I, you know, I remember you saying that there are just things you got to stay in your
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lane and there's things, ways to make money that you have to just feel comfortable with. And I didn't feel
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especially I'm here. It's in Manhattan. I didn't have anybody really residential income property
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unless it's multifamily is just hard to do. Yeah. You know, it takes a lot more work,
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especially when it's not fucking in your net, in your area. Right. You know, but, uh, but guys,
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you know, sometimes you do got to fucking call things enough is enough and you got to wipe them
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off your board. The problem is, is that I don't talk about that very much because I feel like most
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people will wipe things off their board far too soon. You know what I mean? Um, something like
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what you did, that's not quitting. That's saying, all right, I'm going to free up my time and energy
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to move on to here. Absolutely. You know? And, and that's, that's something that people have a hard
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time delineating. You know, we could do a whole episode on when to quit. You know what I mean?
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Because dude, sometimes you do have to quit shit. Right. You know, but, right. But you say that to
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people and because people are so fucking soft these days, they take that as like, Oh, if it's hard
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and I'm not getting paid, I should quit. Right. You know what I mean? And, uh, there's just such a
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massive difference. You know, you've got to have, you've got to have the grit. You've got to have the
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fortitude. You know, you've got to have, uh, the perseverance aspect and the vision to be able to see
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if this is going to be worth it or if it isn't in your case is that, are you going to own 30 rental
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properties in Lawrence, Kansas? No. So why the fuck would you even have one? Right. You know
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what I mean? And there's another mindset that I, that I've drawn from you. I, I think you'll
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appreciate is that there were people that were essentially saying to me, Oh man, I mean, you
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could be giving up your shot at some really solid extra income. Yeah. Okay. Well, okay. So that's
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not my own. Watch some more late night commercials, bro. Right. And, and in addition to that, I don't
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consider that my only shot. You know what I'm saying? Dude, I mean, I have a bigger mindset than that.
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But look, people are fucking stupid. Let's just fucking say it how it is. I mean, they're
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stupid. Yeah. And you know, people, people, you know, they like to offer, they like to
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repeat shit that they hear places to pretend like they're fucking smart. Right. You know
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what I mean? Right. You know, like, dude, Oh, I'm going to fucking, you know, uh, buy all
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this real estate on other people's money and blah, blah, blah, blah, blah. And like, dude,
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it's just, let's do this. Why don't hang out with anybody? Cause like, I just can't
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tolerate people like that. It's, it's amazing to me how often other people overhear so-called
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experts saying categorically untrue things, but since they hear it so often, they assume
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it's the truth. It's, it's seriously why I don't hang out with people. Cause like it
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ends up, it ends up with me wanting to punch them in the fucking mouth. Yeah. You know what
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you mean? Yeah. Um, cause I don't know. I just had enough of it. Yeah. Yeah. I tell
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you what, man. Uh, and this is a little bit of a segue into our topic, but I know I texted
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you yesterday. I thought your Thursday thunder on zero, zero options. That was Tuesday thunder.
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Tuesday thunder. Yes. That's right. Yeah. That was just, man, you were in fine form. Well,
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you know what's cool. I mean, and I'm not really throwing that around. Like I heard some really
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good things. That was like the best thing I've heard in a long time. Yeah. But, and that's,
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what's going to be cool about today. Today we're going to basically do, if you listen to zero
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options mentality last Tuesday, today we're going to go into a more expansive view of that. Okay.
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And the topic that we're going to talk about today is being resourceful. Okay. We, you can hear,
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you hear all these stories about entrepreneurs. I came from nothing and I made this, you know,
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or I came from these poor means and I turn it into this. And most people will hear that. And
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they're like, that's fucking bullshit. There's like, there's exaggeration, but dude, I know
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enough firsthand people and know the real story. And I know my story to know how it fucking really
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works. And people don't understand why that is. Why is it always the guy that started from
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nothing that built these empires? It's not because it's a great fucking story. Cause it
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is a great story, but that's not why it's not a made up. People have a tendency to like
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look at a story and then think you made up the backstory to make it sound sexy. You know,
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that's not what it is. What it is, is that these people are like the fucking MacGyver of
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entrepreneurship and they're able to take fucking nothing and turn it into something. And that's
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called resourcefulness. Okay. And that's what we're going to get into part of being resourceful.
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Okay. Our part of being successful is being resourceful. Okay. You have to be able to take
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what you have and turn it into what you want. And a lot of people just cannot grasp that because
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they're so stuck in the fucking perfectly square box of thinking that they grew up in, that they
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saw their parents grow up in that, um, their teachers taught them that school show them that
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the university taught them that they can't see outside that box, you know? So they have a hard
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time grasping the idea of taking things and turning them into other things. And that's what we're going
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to talk about is how to develop. Well, first of all, how important that quality is to have and also how
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to develop it. Um, yeah. So start ground zero. What, what in your mind is like, if you're building a
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resourcefulness building, what's the foundation? Well, it's the foundations. It's cool because
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that's what we talked about last week. It's the zero options mentality. Okay. I'm not giving myself
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any other option, but to make it. Okay. People fail because they give themselves far too many choices.
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They choose to, you know, I can go to the gym or I can sit on the couch or I can, uh, you know,
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play video games or I can, uh, you know, what drive my car. I could do all of these other things
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instead of working out. That's not what people think when they're in a zero options mindset.
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They think, Hey, I got to work out and I either got to go fucking now, or I got to go at 10 o'clock
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at night or I got to go at midnight, but it's going to get done. And I think the foundation of
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being resourceful is that you have to remember that it's not a question of if you're going to
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succeed. It's a question of how you're going to get there. And there's a big difference. You know,
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um, if I decide I'm going to drive to California from Missouri, I know I'm going to get there unless,
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you know, something crazy happens. Like I get in a car wreck. Right. Right. But there are a lot of
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different ways. I could drive, you know, North through Montana and Wyoming, or I could drive
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South through Arizona, New Mexico, or drive straight across through Kansas, Colorado.
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And eventually I'm going to get there. I know I'm going to get there. I just have to figure out
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which roads are going to be the best for me to take. And that's what successful people do.
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Successful people don't doubt that they're going to arrive to their goals. They expect to be
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successful. I posted a post on my Instagram or my Snapchat recently of the driver, my Lamborghini,
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of the, of the wheel. And I said, don't hope, don't wish, don't wonder, expect. I don't doubt
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where I'm going to be. And neither does anybody else who's successful. They expect to be successful.
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They expect to get to their destinations. All they concern themselves with is figuring out
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the right method or the right process to arriving at their destination, at their goals. Okay. So it's an
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if, it's an if, it's not an if thing, it's a win thing. Do you think that the people that think in
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the mentality of the if, do you think those are the same people that think that there's some magic
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to success? Absolutely. Yeah. Because when you, when you're, especially young entrepreneurs,
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especially young entrepreneurs who haven't witnessed success in any, from anybody else,
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they get in a mindset of, I wonder if it's going to happen, or I wonder if I'm one of the lucky
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ones, or if I'm one of the fortunate ones. And that's definitely a natural thought. I know there's
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the majority of people listening right now think that way. Okay. So that's a natural thought. But
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what I'm trying to communicate to you is that you need to transition from wondering to expecting.
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All right. You need to throw away the idea that there's anything other, anything to success other
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than, you know, the A plus B equals C equation. Right. Right. You put in the work, you put in the
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time, you learn as you go from your failures and eventually things are going to happen the right
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way. You have to understand that that's the way it works and buy into that concept and trust it.
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It's like faith, right? It's just like, you know, when you, when people talk about, well,
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there's no proof of God, that's the fucking point of faith. That's why faith is such a big deal in
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religion. It's a good analogy. Yeah. Right. It's the same thing in business. Not to say that there
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aren't proofs, but ultimately you are. I get what you're saying. Yeah. Yeah. I hear you. We're
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going to have all the holy rollers fucking email me, you know, but I'm just saying that's why they
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talk about faith and you have to have it in, in what we're talking about here too. Right. Okay. So
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it's, if you wonder and you think of it as a lottery and you think of it as a wonder if this is
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going to happen type of situation, what's going to happen is, is you're going to get into a point
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where shit's going to get really hard because it always gets really hard and it's going to get
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really fucking hard and you're going to want to quit. And because you don't believe that you're
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going to be where you are, you're going to say, well, I guess this wasn't my, my thing. You know,
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I guess I need to try something else. Right. And you're going to go round and round and round
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the fucking not for me circle. You know, well, that wasn't for me. Well, I tried that. It wasn't
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for me. Right. Well, I tried that too. And guess what? Right. It wasn't for me. Right. You know
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what I mean? Yeah. So that's how you get caught in that circle. And that's where most people end
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up. Look at how most people do their, you know, it used to be our dads, you know, they, they would
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work somewhere their whole entire lives. Now you see these kids, you know, two, three years somewhere,
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then try something new, two, three years somewhere, try something new, two, three years,
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try something new because instant gratification has gotten so fucking big with people that they can't
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see past that. You know what I mean? They can't see starting out as a fucking warehouse worker and
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working your way up to an executive position over 20 years. Right. They don't think that way anymore.
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Now they think what's going to be best for me by Friday. And if it isn't best for me by Friday,
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then fuck it. I'm going to try something else. Right. You know what I mean? Right. It's a
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microwave mentality. If it's not done in a minute and a half. And dude, that will always put you in that
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cycle of it's not for me. Right. You know, I, dude, I can't tell you how many times I talk to
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people and they're like, yeah, man, I was doing this and blah, blah, blah. You know, I was trying
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this out and I was working at this and it was going good, but man, it just wasn't for me.
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You know, AKA it got too hard. I fucking quit. Right. You know? So you have to have that belief in,
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in that you're going to get there. Otherwise, if you don't have that belief that it's going to get
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there, you end up in that circle, which you don't want to be in. Right. For those of you who are,
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our new listeners, um, a lot of our, our topics, they dovetail with other topics. We don't repeat
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the same thing over and over again, but, but business and success is kind of like a diamond
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for us. We hold it up. We see it from a lot of different angles. And one of the angles, uh,
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if you haven't, uh, caught this podcast yet, as Andy talks about the, uh, zero, zero options
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mentality, that's, that was, uh, just this past week. Past Tuesday. Yeah. So if you want to go
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directly to that, it's the MFCEO.com forward slash P 89. But another one that really applies to what he
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just said is, uh, piss on plan B, which is, uh, the MFCEO.com forward slash P 73. I, uh, we've had
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some requests for, for us to cross reference some of the things we've talked about before. So I thought
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I'd just add that. No, that's cool. Yeah. I mean, so just getting back on track, you know,
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you have the zero options mentality. Okay. All successful people have it. If you want to
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understand that point, particularly go back and listen to the last Tuesday's podcast. Cause it
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was all about that one point. So I'm not going to spend a whole lot of time on that. You ask what
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the foundation was. The foundation is I'm going to fucking get there no matter what it takes,
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no matter how long it takes, no matter who gets in my way, no matter if fucking Santa Claus comes down
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with his sleigh, no matter if earthquake happens, no matter if fucking fire happens, no matter if I
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get sick, it doesn't fucking matter. I'm getting there. Right. Okay. So that's the mentality you
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have to work from. Um, beyond that, you know, the second point, I think that would be, I would say
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a pillar of resourcefulness is people who are resourceful don't bitch and cry and moan about
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what they don't have. They understand that what they don't have is often a blessing because it
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produces other skills. Okay. So they don't complain about what they don't have. They figure out the
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best scheme to use what they do have. All right. And that's a huge thing because most people, when you
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ask them about why they couldn't do X, Y, or Z, or why they haven't been successful in this area or that
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area, they will have an excuse. And the excuse will be, I didn't have enough support. I didn't
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have enough money. I didn't have the right leader. I didn't have blah, blah, blah. Well, you know what?
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It sounds like you fucking didn't have it is what it comes down to. Okay. And if people could just turn
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around the responsibility factor on themselves, are you really that irresponsible that you're going to
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leave your success up to a boss or up to a manager or up to a, uh, set of circumstances that are out of
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your control? No successful people take fucking control and they build off the shit that they do
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have. They don't whine about or worry about things they don't have. And in fact, resourceful people
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understand, like I said, that those things are of value to them. If you don't have enough money,
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it's going to cause you to get creative about where you get your money. And it's going to teach you how to
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be careful about how you spend your money because you don't have a lot of it. You know what I mean?
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Right. Right. Um, if you're not that smart, you're going to learn how to fucking learn.
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You know, you're going to read, you're going to, you're going to talk to successful people. You're
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going to make, create good habits of putting information into your brain and learning. I mean,
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I could go on and on and on, but no, you're right. Successful people, they, they, I'm going to repeat
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what you said and then put a twist on it. It's, they don't gripe about what they don't have. They look at
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what they have and they say, okay, how can I arrange what I do have for maximum effect?
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Yeah, exactly. I was just thinking that it's like a football team, right? So you have, uh,
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you have a football team that isn't very talented. Okay. And, and, uh, in the wide receiver position,
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you don't go out there and fucking cry about how your receivers can't catch. You know what you do?
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You train your team to be a running first team and you run the fucking football. Right. Okay. And you
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become excellent at running the fucking football. That's playing to your strengths. Resourceful
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people know how to do that. Right. You know, um, it seems like though, in order to even be able to
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do this. And I know, I know you feel like this, this phrase has been really overused, but self
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awareness, self awareness, you have to have, you have to have an awareness of what your own resources.
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Yes. It fits here. It fits here. Uh, you know, people overuse it in the wrong context. That's what it
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gets on my nerves, but it suits this conversation. Um, you've got to be able to take stock of what
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you have and what you don't have. Right. You know, and so many people get blinded by what they don't
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fucking have that they can't see how awesome the things are that they do have. Right. You know,
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they're focused so negatively on, I don't have the money. I don't have, uh, the people. I have the wrong
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boss. I have the wrong leader. I have the, you know, this handicap, I have this, that, this,
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and they focus on all these negatives instead of realizing that all those negatives that you focus
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on and talk about could potentially be benefits to you in some way. If you just took a step back
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and stopped dwelling on all the negative shit. Right. But dude, I mean, we see it all day, right?
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Look at the internet, look at fucking Instagram, look at Facebook, 98.725% of it is fucking
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bitching. Right. Right. Right. So if you're that kind of person and you're going to bitch and bitch
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and bitch and bitch, dude, you could better just get used to, you know, looking at the price on the
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fucking menu, man. Cause that's what you're going to be doing your whole life. I've done this and I,
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I certainly know that you have done this, but it's amazing to me how many people in the course of
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their life, they could be like 20, 30 years old. They've literally never sat down with a,
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with a yellow pad and been like, all right, what am I good at? You know, just write it out. What
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are my, what are the resources that I bring to the table? It's sad. And not here's what my mom
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thinks I'm good at. No, it's sad. What am I really good at? Right. You know, it's sad because the
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reason, not only are you a hundred percent correct on that, people end up thinking they're not good at
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anything because they don't ever try to focus on what they're good at and they're always focused on the
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negative. Right. So they end up in this place where they feel worthless when that person probably
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has some really fucking cool talents and skills. Everybody has skills. Okay. And you do your
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skills need to be developed past a natural ability to be great. Yes. But everybody has natural ability
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in some area. Right. You know, and you're right. People don't fucking take inventory of it. It's sad.
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And you know, it's interesting because what you just said is often repeated by like, I'm not going
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to pick on, well, I am going to pick on school teachers, like nice school teachers who repeat
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everybody's good at something because there's so much crap that comes out of their mouth the rest
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of the time. I think people are tempted to think, well, that's untrue too, but it really is true.
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Everybody is good at something. No, you know me, man. Like I'm, I'm not, I'm the least fluffy,
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fuzzy dude out there when it comes to like, listening to people's bullshit, you know, words.
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Right. Um, I believe, I truly believe that everybody has natural ability in something,
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you know, very few people are worthless. Right. You know what I mean? When it comes to skills,
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you know, uh, it's just people have, this is almost like a deeper subject because people have this
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tendency to try and tie what skills they have to income. You know what I mean? And a lot of times
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they can't connect those two. So they think that skills worthless. Right. You get what I'm saying?
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Oh, I, I love where you're going with this. Keep on going. So for example, like, let's say you have
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a middle-aged mother who's extremely nurturing. She's great at raising children. She's very, uh,
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you know, empathetic and she's a good teacher with her kids and she's trying to figure out what
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she's good at in life. And she knows that, Oh, I know how to do this. Right. But she can't figure
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out how that's going to make her money. So she's like, well, that doesn't count then. Right. You
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see what I mean? Absolutely. But the truth of it is, is there's a million other people that
00:21:28.920
aren't as good as you at what you're great at that could learn from you. Right. So why don't you
00:21:34.480
start a fucking blog? Why don't you start a book? Why don't you start trying to organize a community
00:21:39.700
for people who want to learn how to work with children? Right. There's a million options.
00:21:44.100
It's just because people are so focused on, and people also have a tendency to think less
00:21:53.020
of themselves because, because being humble, right? It's so fucking cool these days. Right.
00:21:57.780
Like, you know what? Fuck being humble. You're fucking good at that. Say you're fucking good
00:22:01.940
at it. Right. You know what I mean? Dude, being humble is the ability to fucking learn and know
00:22:07.260
that you're not any better than the fucking janitor that sweeps your building at night.
00:22:11.240
That's, that has nothing to do with you thinking you're good at shit that you're really good
00:22:14.520
at. Right. You know what I mean? Could you be better? Yes. But I'm fucking damn good at
00:22:19.020
it. That's still humble. That's still humble because you know you can be better. So dude,
00:22:23.420
don't be afraid to admit the shit that you're good at. You know what I mean? Absolutely.
00:22:27.220
So many people just smash themselves because of, because they're afraid to say I'm decent
00:22:32.900
at something because they're afraid that if they say I'm decent at something, somebody's
00:22:37.200
going to fucking call them not humble. Like, like being called not humble is almost like
00:22:42.040
on the same level as being called a racist now. It really is. Like people are so fucking
00:22:46.660
afraid of it that they like play themselves down so much. You know, people, people are like,
00:22:53.400
Oh Andy, you're not humble. You know what? I know what the fuck I'm good at. And you know
00:22:57.660
what? There's people that are much better than me at those things, which makes me still
00:23:00.960
humble. Right. You see what I'm saying? It makes me think of a great story. I heard
00:23:04.300
about Flannery O'Connor, who was a famous, who was a famous writer. She died in the sixties,
00:23:08.940
but she used to be known for short stories. Like she in, in the world of literature, her
00:23:13.620
short stories are incredible. All right. So she was in front of, she was a press conference
00:23:18.220
or some, some sort of conferences. She was asked by some kid, well, how did you know you
00:23:22.800
wanted to be a writer? And her response was, cause I'm really good at it. Yeah. People
00:23:28.620
were like, Oh, did she say that? Yeah. I mean, but it's, it's perfect. It's because
00:23:34.300
I'm really good at it. Yeah. And for her, the thing is for her to say objectively, she
00:23:37.920
was, she wasn't saying I'm better than you. She was saying I'm good at it. And there's
00:23:43.100
nothing wrong with that. Right. Somebody said once that humility isn't thinking less of
00:23:48.060
yourself. It's thinking of yourself less, meaning it's not constantly saying the world
00:23:52.840
revolves around me. Um, or I'm sorry, humility is, is not saying I suck. Humility is just,
00:23:59.200
is just making sure you're consistently putting other people first and, and, and thinking about
00:24:02.780
them. But the, the, the definition of humility is, is realizing that you're no better than
00:24:08.600
any other person. Right. Okay. At the core. And that, that, that keeping yourself grounded
00:24:13.940
in that way is good thing. Right. You know, but I saw a post yesterday about, you know,
00:24:19.240
driving fucking exotic cars and having fancy watches and how that makes people not humble.
00:24:25.020
And I'm just fucking laughing. I'm like, bro, you're dogging on that shit because a, you
00:24:29.240
don't fucking have it. Right. Okay. And B, those things have nothing to do with being
00:24:34.920
humble. Being humble is a core value. It's not a fucking thing that can be defined by your
00:24:39.160
possessions. Right. You know, are people that have nice things less humble sometimes? Sure.
00:24:45.720
You know, but this is a whole nother fucking subject. Well, I would even turn that one
00:24:48.880
around and you know that I've been driving my wife's car here. I call it the vagina because
00:24:53.400
it's just horrid. You know, it's like, yeah, it does. It's the little, it's the little red
00:24:57.820
Nissan Versa that's missing all sorts of things. But the reality is driving that does not keep
00:25:05.720
me from looking down on other people. So my point is you could be, you could live in the
00:25:10.220
ghetto. You could drive a hooptie car. And if you have a humility problem, you're still
00:25:14.760
going to look on other people. I'm going to tell you my personal experience. And this
00:25:18.500
actually leads into the next point. My personal experience is that people who are of average
00:25:23.540
material possessions are the most judgmental, non humble motherfuckers on the face of the
00:25:29.820
earth. That could be true. So yeah, because hang with me here. The reason they're not further
00:25:37.360
in life is because they think they know more than they do, which means they think they're
00:25:42.200
better than they actually are, which means they're not fucking humble. Right. Okay. So
00:25:47.660
anyway, like I said, my experience. Okay. That brings me to the next point of resourceful
00:25:54.520
people. When you're a resourceful person, you're constantly drawing lessons from your own life.
00:26:01.660
Okay. We learn from our experiences, especially our mistakes. Okay. People who fail are often guilty
00:26:10.660
of doing something once or twice that didn't work and then doing it again and again and again,
00:26:17.960
thinking that they're going to get a different result. Resourceful people are the people who do
00:26:23.440
something once discover that it didn't work and then figure out how to do it differently until it
00:26:28.220
works. Okay. Being able to learn and be humble enough to learn and draw off your experiences to
00:26:37.960
learn is a huge part of success. It's a huge part of being resourceful. So if you're, if you're one of
00:26:47.340
these people who touches the hot stove every fucking time and thinks one of these times, it's not going to
00:26:52.500
be fucking hot. I'm sorry. You don't have what it takes to succeed. It's just not going to fucking
00:26:57.780
happen for you. You know what I mean? Right. But how many people do we see do this? Right. How many
00:27:03.500
people do we see go in the fucking gym every day, barely work and their body never changes? Nothing
00:27:13.960
ever changes. They just go, go, go, go, go. And they were like expecting things to start happening.
00:27:20.940
You know what I mean? It's the same thing with work. They show up at work every day. They, they do
00:27:26.700
technically what they're supposed to do. And then they expect some sort of reward to happen or growth
00:27:34.340
to happen. You know what I mean? And then they're, you know, four or five, six, seven, eight, nine years
00:27:39.140
later, they're wondering why the fuck they still are where they are. Well, because there's a fucking big
00:27:43.700
difference between doing something and doing something with a purpose. You see what I mean?
00:27:50.500
Yes. People will go to the gym and they will go through the fucking motions, but, but they don't
00:27:55.720
have the purpose. So nothing ever happens. They don't train with the intensity. They don't,
00:28:00.620
they don't eat with the dedication. They don't do the extra shit on top of actually just going to
00:28:04.960
the gym that actually causes results. Your work life is the same. People come to work, they clock in,
00:28:10.380
they clock the fuck out, they go home, they watched a walking dead and they wonder why they're not
00:28:14.880
millionaires. Well, probably because you spent the fucking eight hours that you were at work
00:28:20.000
dicking off on fucking Facebook instead of actually being productive and creating fucking value and
00:28:25.140
doing what you're supposed to be doing the right way.
00:28:29.040
So in terms of looking back on your experiences and learning from them, I'm going to, I'm going to
00:28:33.780
force you to be, be concrete here. Like both in your professional life and in your personal life,
00:28:39.300
how, how do you evaluate like your methods, your processes, the things that work, the things that
00:28:44.340
don't? It's very simple. Like if it fucking makes me money, I do more of it. If it fucking doesn't,
00:28:49.500
I don't do it. Yeah. Truthfully. Yeah. I have a lot of responsibility. It's not just about buying
00:28:54.900
shit for me. You know what I'm saying? I'm over material shit for the most part, except for cars.
00:28:59.180
You know, um, I have, you know, a hundred and fucking 15, 20 employees that work directly in
00:29:09.600
our buildings. And then I have 2,500 to 3000 fucking outside sales reps that depend on me
00:29:15.360
to fucking make this company go. And so I try to do things that are going to fucking make money.
00:29:22.340
Well, and, and before all you fucking, you know, Holy rollers out there get upset. Business is about
00:29:29.200
making fucking money. You don't make a mistake about it. And the way you make money is by helping
00:29:33.260
people solve a fucking problem. So what that ultimately means is I'm going to become a fucking
00:29:38.080
master of solving motherfuckers problems. In our case, getting people fucking results,
00:29:43.860
helping them lose weight, helping them gain muscle, helping them become more athletic,
00:29:47.740
helping them get healthier. We are the fucking best at that. That's why we're
00:29:52.320
good. That's why we make money. That's why our companies grow.
00:29:55.800
So when you have an event in your company that that's not, well, it's take summer smash. Okay.
00:30:01.940
Which is, I, it's an event basically to thank your, your customers or your, your, it's, it's
00:30:07.760
a, it's a combination. Do you have, do you have like a followup just sort of assessment meeting
00:30:12.960
or no? Um, no, not really. No. Okay. I mean, dude, it's, that's no, I mean, it's either
00:30:21.240
like fucking awesome or it sucked. Yeah. You know, and luckily we haven't had one that
00:30:25.340
sucked yet, but I mean, dude, that's what, I mean, you know, you know, I'm lucky to work
00:30:32.420
with some people that are pretty fucking aware of what's going on. So like, we don't have
00:30:35.700
to have a fucking meeting. Right. Like it could be a conversation like, Hey, next year, uh,
00:30:40.740
how about we not fucking have the donkey, you know, where the kids can just walk up
00:30:46.460
to it and it kicks them in the face. Right. You know what I mean? Right. Like that's probably
00:30:49.820
not a good idea. Well, and that's a good point too, that I, cause this is the way I think
00:30:53.020
I, um, I'm sometimes overly analytical, but just keeping it simple. Like people are probably
00:30:57.020
like, what the fuck are you talking about? We have, we have a petting zoo at the, at the
00:31:00.780
summer smash. Oh, people probably don't realize that. Like we have camels and fucking donkeys
00:31:04.980
and turtles and all. Cause there's a lot of kids and shit. I didn't really realize. Yeah,
00:31:09.560
you're right. People probably don't know that. But I mean, in terms of people just thinking
00:31:12.320
about their experiences and the mistakes they make, it's as simple as having a conversation
00:31:15.940
with yourself. Right. Just thinking like, what am I doing? Well, that didn't work very well.
00:31:20.180
What did I do? I thought it was going to work. This is why I thought it was going to work.
00:31:23.520
It ended up not working because of this. So my intention was still, you know, pretty good.
00:31:29.880
Um, my execution was off. Yeah. And next time, you know, I need to like go around
00:31:34.920
this corner a little bit differently than I did last time. You know what I mean?
00:31:37.560
It's funny. Cause I know that I suggested to you one time that we had a, we have a,
00:31:40.780
a podcast on helping, helping people know whether they're being honest with themselves
00:31:46.180
about evaluating their efforts. And you pretty much shot it down and said, people know, they
00:31:51.360
know. They do know. Yeah. I mean, dude, you know, you fucking know you, you listening right
00:31:56.740
now, you know when something is working or is not working, right? You know, if you're putting
00:32:02.440
your heart into something or if you're fucking half-assing, right? You know, if you're actually
00:32:07.700
earning your money or if you're actually stealing from your company, because those are your two
00:32:12.840
fucking options. You're either earning your fucking pay or you're stealing. Right. Most
00:32:17.120
people fucking steal. Yeah. They just, it's just not technically a crime. Right. Yeah. You
00:32:22.040
know what I mean? And then they steal for 10 years and they wonder why they can't steal
00:32:24.740
more. Yeah. You know what I'm saying? Yeah, absolutely. So, um, so learning from their
00:32:32.420
mistakes. Yeah. You've got to be able to fucking, you know, look back and say, Hey, you know,
00:32:37.420
uh, that didn't work real well when we, uh, ran a sale on our protein powder for 29 bucks
00:32:45.040
and then people stocked up for six months and then, uh, they never fucking had to buy it
00:32:50.280
again. So it killed our sales for a year. You know, you have to be fucking smarter than
00:32:55.160
that. Right. Unfortunately there's fucking people that don't get that. Right. You know what
00:32:59.880
you mean? Right. But I mean, it is what it is. You know, it's survival of the fittest.
00:33:03.680
You either fucking learn as you go or you fucking fail. Right. So, um, the next point
00:33:11.680
that I have, uh, I guess would be point number four. If you're taking notes, um, resourceful
00:33:17.880
people know the fundamentals of business and life, but are flexible to new ideas and adaptable
00:33:24.720
to new ideas and new ways to execute on those ideas. Let me give you an example. Uh, and
00:33:29.680
this goes with number three really well, but let me give you an example for us. Okay. So
00:33:34.520
real world example right now, you know, everybody on the fucking internet's an entrepreneur and
00:33:39.560
everybody's fucking making millions on the fucking internet. And they got a trillion fucking
00:33:44.420
subscriber email list that they, that they monetize and sell and they just fuck around and
00:33:49.260
lay by the pool all day. And they're going to sell you the program on how they fucking did
00:33:52.720
it. I understand that's the cool thing right now. But let me tell you this. When I fucking
00:33:57.460
started in business, the internet didn't fucking exist. And I know a lot of you young motherfuckers
00:34:03.100
right now are like, what? Like what? No, there was no fucking internet. We had fuck, fucking
00:34:10.060
beepers and BBS boards. Yeah, man. So like we actually had to go out and meet people in real
00:34:20.180
fucking life to get them to fucking do business with us. That's crazy. Which means we had to drive
00:34:25.460
or walk door to door. Dude, I walked to every fucking business in Springfield, Missouri and
00:34:32.560
knocked on every fucking door in Springfield, Missouri. No bullshit. Over the course of the
00:34:38.440
first year we were in business, I went into every motherfucking business in our town to meet
00:34:42.560
whoever it was, let them know who we were, drop off a t-shirt, you know, whatever, a business card
00:34:49.420
and just shake a hand and say, Hey, this is who we are. That's what you had to fucking do. If you
00:34:54.060
couldn't afford to advertise and which is another re a lot of times you could make up for lack of money
00:35:00.240
with fucking a little bit of elbow grease. Most of the time, you know what I mean? Is it the most
00:35:05.460
convenient thing? No, but you know what? You know what the thing is? The most convenient thing is
00:35:09.940
usually the lesser value producing thing that you could do. You know, we made a lot of great
00:35:17.080
friends doing what we did. It took effort. It was inconvenient, but value is in the inefficient
00:35:23.180
things. I say that all the time. Value is in the inefficiencies. The more effort someone knows that
00:35:28.980
you're putting into it, the more they value it. So it was a, it was a blessing in disguise. We
00:35:33.500
couldn't afford to advertise, right? We had to go shake hands. We had to meet people. We had to do all
00:35:37.540
these things. Well, eventually guess what happened? That's how we did business. We did business
00:35:44.220
word of mouth. This, this dude right here, we did such a good job with this guy that he told his
00:35:50.780
friend, we did such a good job with his friend that he told his fucking friend. And that's still
00:35:54.840
the basis of how we do business today. But something happened along the way, the internet,
00:36:01.260
then social media. Okay. Now everybody's connected. We had to fucking adapt. We had to change the way
00:36:09.300
that we did. We didn't change the principles. We had to change the way we executed. Okay. So instead
00:36:15.660
of going door to door, we had to connect with people on the internet, which means we had to spend a lot
00:36:20.700
of time on the keyboard, writing messages, um, sending, you know, follow-up emails, uh, doing also
00:36:26.880
liking their photos, engaging with their posts. The game changed and we had to change with it.
00:36:32.660
How many people do you know? And I'm asking you literally like, I mean, how many businesses do
00:36:36.780
you observe now that are still stuck in the pre pre-internet area era that are failing?
00:36:41.300
I would say most of them. Yes. Yeah. But, but that's the point of what point number four is,
00:36:46.100
is that you have to know when to break your own fucking rules and you have to know when to grow
00:36:51.540
and you have to know when to question the status quo or question the authority of the, of the matter.
00:36:57.800
If I, you know, if we hadn't adapted to doing our social online, we wouldn't have the network of
00:37:03.520
fucking, uh, two to 3000 reps that we have on the outside now. You know what I mean? So you have to
00:37:09.600
learn how to adapt. So you, you know, that's being resourceful, work with the tools that come along
00:37:15.180
that can help you do what you're trying to do. Now, did we change our principle? No, we didn't change
00:37:20.600
our principle. We still try to solve people's problems the best we can. We still try to go
00:37:25.840
over the top in product quality. Are our, our, our products cheap? No, our products are some of
00:37:32.500
the most expensive products, but you know what? They fucking work and they were still the most
00:37:36.360
expensive back then. Right. You know what I mean? Right. It's just a matter of, of you staying with
00:37:42.440
your core values and then adapting as you go and becoming flexible as you go.
00:37:46.880
Two other things you've said in the past that I think are really relevant to this. First of all,
00:37:50.140
I think people are afraid to break the rules and they're afraid for two reasons. One is that you
00:37:54.380
have always said that people act like they need permission to be great, you know? And so I think
00:37:59.280
they're timid and they think, I don't know, am I really someone who has the right to break the
00:38:05.320
rules? You know? And, and I think that people, you know what I'm saying? That's how we're raised.
00:38:09.600
Yeah. We're raised to be little fucking robots. Right. You know, Hey, raise your hand when you have a
00:38:14.940
question. Uh, make sure you take the hall pass to take a piss. You know what I'm saying?
00:38:19.000
Right. Absolutely. Really? Like they can't just, you can't just get up and walk to the court when
00:38:23.320
you got to fucking take a leak. Right. You know what I mean? Right. Like they don't teach us to
00:38:26.600
make our own decisions. They teach us to follow directions. Right. Which is why people think that
00:38:30.360
way. And so they, they're timid. Most people can never rise above that level of thinking. Right.
00:38:36.360
It's just the way it is. As if you need, you need permission to do something. No, because they do
00:38:40.000
need permission because most people can't think for themselves. Right. So they need someone to
00:38:44.000
fucking tell them what to do. Right. The other, the other option or the other dimension of
00:38:49.140
this is, is something you've said before is that people are afraid to make mistakes. So
00:38:53.060
not only are they, they don't think it's their right to break rules. They're worried that if
00:38:58.460
they break some fundamental rule, it's going to be a catastrophe and they're worried about
00:39:05.740
I think, I think, yeah, because they never had to bear the burden of making a mistake because
00:39:11.280
they always just did what they were told to do. You see what I'm saying? Yeah. So
00:39:16.100
it's hard for people to rise above that level of thinking. Uh, the good, great book on that,
00:39:20.560
by the way, uh, the third circle theory. Okay. Go to Amazon third circle theory. Awesome book
00:39:26.880
on self-awareness and how to, how to rise above that level of thinking. Why the fuck you think
00:39:30.860
the way you do. Uh, I, a good friend of mine, uh, PJ from the founder of secret entourage.
00:39:37.660
He, uh, he wrote the book, uh, one of the best books I've ever read. I'm going to have
00:39:43.040
him on the podcast here in a couple of weeks. Cool. Yeah. Um, yeah. If you're looking for
00:39:47.480
it guys, it's, uh, neither Andy or I don't think can pronounce his last name. It's a really
00:39:51.760
long, what is it? Indian or something? It's Persian, but I still can't pronounce it. Yeah.
00:39:56.080
But anyway, I think it's the only book with that title. It's called the third circle theory.
00:40:00.000
Um, but anyhow, uh, you know, I, I think resource people just have a basic sense for when they
00:40:09.960
should break the rule and go away from what everybody else is doing. If everybody else is
00:40:18.260
doing it, it's usually wrong. Um, outside of the basic shit, you know what I mean? Right.
00:40:23.960
I think way, way back to the early part of the MFCEO project and the, the, uh, episode,
00:40:30.720
um, success requires time and tenacity. And I think people need to remember that this whole
00:40:36.240
issue of when to break rules and when not to, you learn that over time, right? I mean, it's not,
00:40:42.940
it's not a, an art that you're going to master a year into, I mean, there are people who are gifted
00:40:47.620
with a certain innate sense for that, but, but most of us normal mortals, uh, have to learn
00:40:53.740
that, have to learn that balance. And, and, uh, yeah, I mean, it's, it's gonna, it's gonna take
00:40:58.780
time. So understanding that I think helps, helps, helps you. Um, I think the next thing,
00:41:07.900
which would be point number five for resourcefulness is to understand, and this goes along with being
00:41:14.100
humble, resourceful people know when and who to ask for help. They're not above asking when they
00:41:21.880
don't know shit. How many people go through life never getting anywhere? Cause they're too
00:41:26.000
fucking proud to like, let people know they don't know, you know, that's not, that's not good thing.
00:41:31.920
That's a big fucking ego. That's, that's causing you to not move forward in life. And people are
00:41:38.200
like, what does it mean? Biggie? Well, if your ego is so fucking big that you can't ask somebody for
00:41:43.680
help because you don't want people to know that you don't fucking know you have a gigantic fucking
00:41:48.040
ego problem. You know what I mean? Uh, and most people, you know, when they picture big ego,
00:41:52.700
they picture like a big fucking hairy Italian dude with his fucking, uh, shirt on button and
00:41:57.500
like a gold fucking chain. You know what I'm saying? Like they could ease the fucking man that
00:42:01.580
really, dude, when in reality, most people never progress. Like I said earlier, you find the most
00:42:06.560
fucking ego in the average person because that's the reason they don't fucking progress, you know?
00:42:11.940
Um, but anyway, resource people know to ask for help. You know, they don't sit around,
00:42:17.780
saying, Oh, you know, I don't want to bother anyone when in reality, the reason they don't
00:42:22.840
want to ask is because they're too fucking proud. Um, and they don't try, you know, you, they might
00:42:28.160
try, they don't, they might try to figure out everything on their own, but they know when to
00:42:32.560
say, Hey, I don't, I'm, I'm not getting this. Right. You know what I mean? I need to make a call
00:42:37.180
here. I need to call somebody and ask them if this works or whatever. You know, um, I think
00:42:42.400
everybody who's resourceful is going to always go to like trying to figure it out on their
00:42:45.800
own first, but if they're not going to get it, they know they're not going to get
00:42:49.880
it. And then they move past that by calling someone or checking in with someone or asking
00:42:54.060
someone. And you know, we've talked about, a lot of people will ask people way too fucking
00:42:58.420
early before they ever like even try to figure it out on their own. Right. You people suck.
00:43:03.280
Yeah. So you and I've, we've talked about this before. Now there are exceptions to this.
00:43:08.360
There are some people who are just idiots and there are some people who just because of how
00:43:12.460
popular they are and how, how well known they are, they get flooded with questions. But
00:43:16.780
the, in terms of people who are worried about bothering other people, the reality is, is
00:43:21.120
most people love sharing their knowledge. It makes them feel good. Yeah. You know, dude,
00:43:26.240
but like I just said, most people love sharing their knowledge with people who try to figure
00:43:30.500
it out on their own first. You have some sort of idea. Like, dude, when people email me and
00:43:35.160
they ask me, well, I want to be an entrepreneur, but what should I do? I used to go work at
00:43:39.740
McDonald's. You know what I'm saying? No, I know. It's so absurd. I'm not laughing
00:43:43.840
because it's absurd. I get, dude, that's the top question I get. I know. Are you fucking
00:43:48.560
serious, dude? What do you mean? What should you do? Well, first of all, and that's why
00:43:53.800
I'm glad we did that podcast. What to do when you don't know what to do. Yeah. Cause it talks
00:43:57.020
about, you know, survival first. Right. You know, pay your fucking bills. Right. I've referred
00:44:02.100
so many people to that podcast because I get those fucking stupid ass questions so much. And
00:44:06.200
if you write me and ask me that, dude, I'm sorry. You're so far away. And a lot of people,
00:44:11.800
they're really not even that far away. They just want to have that contact and be like,
00:44:15.920
Oh, I asked Andy a question. Well, dude, that's fine. I'll answer your question, but ask me
00:44:19.460
a good fucking question. Right. You know what I mean? Right. What should I fucking do the
00:44:23.260
fuck out of here? You shouldn't write me these goddamn questions. That's what you should
00:44:26.520
fucking do. That's very true. And you mentioned the, uh, what to, okay. So what to do when
00:44:31.260
you don't know what to do is, uh, part one and part one is the MFCEO.com forward slash P74.
00:44:41.600
And part two is the MFCEO.com forward slash P76. Those are good guys. In fact, uh, we may,
00:44:49.740
if it's up to me, we may make that into a little booklet that y'all can download. So,
00:44:55.260
cause it's been very helpful to a lot of people. So check that out. That's a good one.
00:44:58.500
Uh, while we're at it, uh, nope, I forgot what I was going to say. So you just,
00:45:05.840
what the fuck on? I know I just had a complete mental fart, mind fart.
00:45:10.620
Well, the last point in which we point number six, and I'll recap all the points
00:45:14.920
here in a second would be in, in like, you've got to have fucking vision. You've
00:45:22.800
got to have imagination if you're resourceful. Okay. A lot of people, like I said, they
00:45:26.380
can't see outside the fucking box. So they can't think of any real solutions when
00:45:30.420
they don't have it right there in front of their fucking face. You have to
00:45:33.920
understand that all the solutions are there. You just have to learn how to
00:45:38.620
fucking see them. Right. And I think most people just, they can't grasp that
00:45:42.800
concept of looking for a solution that wouldn't be your typical solution. You
00:45:49.360
know, what's funny is that that's where all the great, great, great, great, great
00:45:53.260
ideas come from is looking for a solution when the fucking solution isn't
00:45:57.560
obvious. Right. If you want to be wealthy, you want to be a fucking Uber, you
00:46:01.040
want to be a fucking, you know, uh, one of these massive companies, dude, find
00:46:07.640
solutions that aren't conventional, that aren't obvious. That's where the fucking
00:46:11.200
money is. Right. You know? And in order to do that, you have to do something that
00:46:16.660
you tell people all the time to do. And that is you have to read widely and not
00:46:21.820
just read all the same thing. You got to read, you got to learn from a lot of
00:46:25.400
different areas of life. I think about, you know, you're talking about having
00:46:28.480
imagination. Imagination is the ability to see connections where everybody else
00:46:33.680
can't see connections. I think of like Steve Jobs. Yeah. I mean, we look back and
00:46:37.940
now and go, well, why didn't anybody else think of this? But he was the first.
00:46:41.200
That's not what I think. You know what I think? I still look at all the shit that he
00:46:44.240
did and I'm like, how the fuck did he do that? You know what I mean? Well, right. But I mean,
00:46:47.660
like, cause I, I, you know, I'm good at certain things, but like, dude, like on
00:46:51.980
that level of thinking, like that's just another level. Well, right. He is, he's a
00:46:55.480
genius or he was a genius. But there's a lot of people like that. Like, dude, you
00:46:57.980
know, like some of these, some of these fucking things like Uber, like Uber still
00:47:02.680
fucking like blows my mind. Like how the fuck did you think that? Right. It's such
00:47:06.940
an obvious solution. Right. But was so hard for anybody to see. Right. You get what I'm
00:47:11.100
saying? Yeah. And that's what you want to develop. You want to develop the
00:47:13.640
ability to see the unconventional solutions because the unconventional
00:47:18.100
solutions are and will be your competitive advantage over your competitors in
00:47:23.180
business and your competitive advantage over your other people that you're
00:47:27.580
competing with for whatever job you might be trying to get. Right. But I mean, and I
00:47:31.240
know you know this, but I just have to say, I see that. I see that in the way that
00:47:35.380
you do your business. I see that in the way we do. We do the podcast. Whereas we're
00:47:39.080
like something like Steve Jobs, he was the first person to connect the idea
00:47:42.400
that, oh, you know what? People might want a computer that actually looks
00:47:46.520
awesome, you know, and has a, has static. So he brought together the computing
00:47:50.240
with the whole design, the area of design. I think, I think the MFCEO project, I
00:47:55.360
think, I think first form you're drawn from a lot of different, you know, sources
00:48:00.460
and putting them together. To me, if you would have told me 10 years ago, like, tell
00:48:05.600
me what, tell me about the, uh, the supplement business. Well, all of the
00:48:09.880
supplement companies, they were just saying the same things. They're still
00:48:12.760
doing this. They were quoting athletes. Revolutionary new, revolutionary new
00:48:18.220
skin, Terry pumps make you turn into a fucking monster. Right. And I, I mean, what,
00:48:23.080
what's cool for me is with, with, because I've never, nothing you've ever seen
00:48:26.820
before. Exactly. And what's cool for me when I look at even some of the names,
00:48:31.340
don't take two scoops, it'll kill you. Names of your products. You're either, you're
00:48:35.660
even drawing like names of products from different things that people have
00:48:39.720
associations with other areas of life and using them for marketing. And that's,
00:48:44.040
that's brilliant. And to me, the people who are really good with imagination are
00:48:47.420
the people who can, who could study the, the mating habits of anteaters and go, Ooh,
00:48:52.320
there might be a lesson there for business. You know what I'm saying? Exactly. So, uh,
00:48:56.440
and you've done that with talking about like Cortez and burning the ships and all
00:49:00.160
that. I've always tried to, I've always tried to pull inspiration for our companies
00:49:05.980
from outside of our industry because I'm a highly against like copying. And I feel
00:49:12.340
like everybody in this industry is a me too brand and there's nothing unique about
00:49:16.640
them. They claim to be unique. There's nothing fucking unique. Um, there's 18
00:49:21.300
companies out there trying to be like first form right now. We call them second
00:49:24.560
form here, here in the office. You know what I mean? Yeah. Yeah. Like really third form
00:49:29.240
probably third string. Like dude, it's just, there's no originality. There's no
00:49:33.740
real entrepreneurs, right? It's just dudes who fucking go make shit and then
00:49:37.820
market it the same old way, which creates a tremendous opportunity, you know, which
00:49:42.660
we are benefiting from. Um, but you know, for us to be able to benefit from that, we
00:49:48.260
had to first, you know, draw experiences from our own lives and our own, our own
00:49:52.900
experience. Like we talked about earlier. Um, we had to be able to be flexible and
00:49:57.920
move from non-internet era to internet era. You know, we had to do all these
00:50:02.840
things we're talking about. You know, there's people that I did ask for help
00:50:05.940
when it comes to, you know, learning how to do certain things. You know, I didn't
00:50:09.740
know how to fucking formulate products. You know what I mean? We had to learn
00:50:12.920
that. Right. Um, it's just all these things that the same thing we're talking
00:50:18.320
about, you know, we, we, we didn't, and we still don't ever consider failure to be
00:50:23.340
some sort of an option. You know, we, we, we are going to be the best, most
00:50:27.340
successful supplement brand on the face of the earth in the history of earth.
00:50:30.540
That's our goal. You know, um, change more people lives, create more six and
00:50:36.180
seven figure earners, you know, than any other company. Right. And I mean, that's,
00:50:41.200
it's not an option of whether or not we're going to do it. We're going to
00:50:43.860
fucking do it. Right. And everybody in this building comes to work every day with
00:50:47.120
that fucking mind. You know what I mean? A lot of these guys in the industry,
00:50:50.800
they're interested in to make a quick dollar. Right. Then they're out or to
00:50:53.760
hang out with, uh, with models, models. Yeah. Yeah. But I mean, you know, it's,
00:50:59.480
this is what it takes to be successful guys. It's, you have to be resourceful and
00:51:04.300
you have to understand what that fucking means. Okay. So let me recap the points
00:51:08.460
real quick. The first thing we talked about is having a zero option mentality. Go
00:51:13.420
back and listen to last Tuesday's podcast. Again, the second thing we talked about
00:51:17.500
was resourceful people don't complain about what they don't have. And instead
00:51:21.260
they recognize the opportunities in what they don't have and figure out the best
00:51:26.560
ways to use what they do have. All right. Resourceful people, which is also point
00:51:31.780
number three are constantly drawing lessons from their own experiences. They make
00:51:36.800
mistakes and they learn how to adjust. They don't make mistakes and keep making the
00:51:41.580
same fucking mistakes. This is basic common sense shit to me. And it should be to you
00:51:47.840
too. But for those of you that it's not, if you touch the fucking stove and it burns
00:51:51.960
your fucking hand, you might not want to touch the fucking stove again. You know, uh, point
00:51:56.860
number four, resourceful people know the fundamentals of business and life and
00:52:02.300
understand their, their area, but they're flexible to learn and adjust as things adapt
00:52:09.080
and use those new tools, new ideas, new ways of thinking to grow. Like we talked
00:52:14.540
about, we built on the foundation of our company before the internet. After the
00:52:19.580
internet, we use the principles we learn and then use technology to amplify that, which
00:52:25.260
is great because I am so thankful that we were able to do that because we have the
00:52:30.540
understanding of how to take one person and make them a family member of our company
00:52:36.400
for life because we fucking care about them on the internet. You know, have we started
00:52:41.120
this company on the internet? Like most companies in our industry, they see that motherfucker
00:52:45.700
as a number. They don't realize that's a real person that they're talking to. And Chris and
00:52:50.080
I have had enough experience with real people to understand how to make that happen for our
00:52:56.580
business. I would say that's the biggest thing that sets us apart. We fucking care. You
00:53:00.820
know, uh, point number five, resourceful people are not too proud and know when to ask for
00:53:07.880
help. They're humble enough and willing to learn to, to bring in information for people
00:53:14.500
who have been down the path before them. Okay. It only makes sense if you don't ask for help
00:53:20.660
because you don't want people to not know that you don't know something. You are a fucking
00:53:26.480
idiot by definition. Okay. So you have to be able to be in a place and awareness place
00:53:35.140
to know what, you know, know what you don't know and make the decision to ask for help
00:53:38.640
when you fucking need it. Now, with that being said, don't go ask for help from somebody who's
00:53:44.420
extremely qualified when you haven't done your fucking homework. You know, that's the most
00:53:48.900
annoying thing and quickest way to burn a bridge with somebody who could otherwise be a mentor
00:53:53.700
to you is to bite is to like depend on them to teach you shit that you could go on fucking Google
00:54:00.080
and learn yourself. You know what I mean? Taking the initiative to do these things and learn these
00:54:05.840
things on your own says a lot about somebody's character. People respect that. Do what you could
00:54:11.920
do on your own and then know that it's okay to ask for help when you really fucking need it.
00:54:16.900
All right. And the last point is you have to learn how to have vision. You have to learn how to see
00:54:23.160
the big picture. You have to learn how to have an imagination. You have to see the solutions and
00:54:29.540
unconventional ways of doing things that other people can't fucking see. This is why when you're
00:54:35.300
in business, you don't copy somebody else. You don't fucking copy someone else. And there's another
00:54:40.160
reason for this, but you don't copy someone else because if you're copying someone else, you're,
00:54:44.960
you're eliminating point number six, which is your ability to solve real problems on your own from
00:54:49.540
experience and how the, it's just like a math class. When you're copied off the fucking, uh,
00:54:55.380
Joe Smith's math paper, how the fuck do you know his answers are right? You know what I'm saying?
00:55:00.500
So, you know, business is a, right now is a big fucking, you know, show. It's a, it's a, it's,
00:55:06.060
it's razzle dazzle. You know, lots of companies pretend they're a lot better and bigger and stronger
00:55:10.200
than they really are. And if you're copying them, how do you know you're not copying a fucking
00:55:14.700
failing plan? It's important to think for yourself. It's important to learn on your own.
00:55:19.620
It's important to follow your own path. And it's important to develop the ability to see the
00:55:25.760
solutions that other people can't see because all your advantages, all your strengths, all your,
00:55:31.600
your potential to defeat these other people is going to come from that place. Okay. So that's our
00:55:40.440
No, I just, I, I, I love point number one. Failure is not an option. It's not. That's
00:55:45.240
the most important, important point on this list. Yeah. If you don't have that attitude,
00:55:50.560
you will never ever be able to build anything because things are going to get fucking hard.
00:55:56.060
They're going to be so hard that you want to go home and blow your fucking brains out.
00:56:01.880
And that's the reality of being an entrepreneur. It's hard. Yeah. You know, but people
00:56:08.800
tend to quit because they give themselves too many fucking outs. They give themselves too many
00:56:15.820
options. And when things get hard, it's easy to take those options. Yeah. You know, so having a
00:56:21.160
zero options mentality is the fucking foundation for all success. You're either going to make it
00:56:27.480
or you're going to fucking die. You're either going to make this business work or you're going to be
00:56:31.640
fucking homeless. You know what I mean? I use the example in last week's podcast of Elon Musk.
00:56:36.200
He's a great example of that. And all Richard Branson, these guys, all of them, they all do
00:56:41.200
this. They all leverage their success to put themselves in a place of being uncomfortable.
00:56:46.920
So they literally have no options, but to do it. You know what I mean? And as you become more
00:56:53.400
successful, that becomes harder to do because you've got what everybody thinks is success.
00:56:57.820
You've got money in the bank. You've got all these comforts, but I'm telling you the key to being
00:57:02.020
really successful long-term is to continually put yourself in a place of being uncomfortable,
00:57:06.780
which means putting your back against the wall and having to fucking fight your way out of whatever
00:57:12.060
it is that you put yourself in, whether that be literally or figuratively, you know, mentally
00:57:16.440
real successful people know how to do that mentally. You know what I mean? Yep.
00:57:19.780
Gary said something when we interviewed Gary that I disagreed with at the time that I was thinking
00:57:27.500
about. When we interviewed Gary up in New York in January, he said, I secretly wish that I would
00:57:36.060
fail and have to start over. And at the time, I didn't know what he meant because Gary has this way
00:57:43.700
saying things sometimes. It just confuses me, you know? Yeah. But then eventually it'll click with
00:57:49.580
me and I get it. He was saying what I just said. He was saying he wants to put his fucking back
00:57:55.180
against the wall and have to build something again. And dude, because that's where all the
00:57:58.400
fucking fun is. Yeah. That's where all the fucking great shit comes from. That's where every
00:58:02.060
motherfucking thing that Gary Vaynerchuk has learned has come from the struggle of having his fucking
00:58:06.680
back against the wall. That's what he meant when he said that. I just wasn't listening. Yeah. You know what I
00:58:12.360
mean? Yeah. Yeah. I have a friend who's a dad was a Marine and he used to tell him, he used to tell
00:58:18.040
us, you know, when a Marine is the happiest. I said, when, when the odds are impossible. I said,
00:58:24.060
really? I thought he was joking. He was like, no, that's when the odds are impossible. When it's
00:58:29.340
like a, we're going to probably die. That's when we're the happiest. Well, dude, think about the
00:58:33.820
fucking underdogs, man. The under, it's always easy to get people rallied up on when they're the
00:58:37.940
underdogs than when they're ahead because it's human nature to fucking fight when your back is
00:58:42.820
on the wall. You know what I mean? So learn how to put your back on the wall, even if it's not,
00:58:47.420
even if it doesn't have to be there. Yeah. So guys be resourceful, put your back against the wall,
00:58:55.120
do the fucking work, learn from your mistakes, you know, ask for help when you need it. These
00:59:00.260
things are crucial. If you have any questions, hit us up guys. I don't charge for anything. You know,
00:59:04.960
this all I ask, if you're new listening is for you to refer one person. If you found the podcast
00:59:11.340
valuable, if you found the information valuable, make me a post, recommend one of your friends,
00:59:17.180
bring me somebody. We're trying to grow this. This is more than just a podcast. I don't do this
00:59:21.960
for fucking money. I do this to make a difference. I had this talk with my guys on Sunday night at our
00:59:27.040
company meeting. You know, we put a lot of fucking time into this podcast and a lot of time producing
00:59:31.800
content. You know why? Because I fucking care because I don't like seeing people with the,
00:59:38.220
with the fucking hood pull over their eyes and taught to be little fucking robots in society.
00:59:43.200
That's what's wrong with America right now. Everybody's become a fucking little pawn of the
00:59:47.880
media. They can't think for them fucking selves. And now we have all this bullshit, you know,
00:59:53.000
let's get back to being the hardworking motherfuckers that we are and make great things happen here.
00:59:57.780
That's what this is about. It's about instilling American fucking hard work ethic, entrepreneurial
01:00:02.900
success, kill shit values in the, in the society again, man, I can't be the only one that's tired
01:00:09.820
of fucking pussy shit, you know? So guys, that's all I ask. Bring me one person. I appreciate it.
01:00:18.100
This is for the G's and this is for the hustler. This is for the hustlers, not back to the G's.