REAL AF with Andy Frisella - ROCK STAR INFLUENCE： A Success Story ft. J. Erving, with Andy Frisella - MFCEO249

00:00:00.400 I can stack them hunts to the roof. I ain't stopping till they stack to the moon. Without

00:00:05.320 me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:12.460 What is up guys? You're listening to the MFCEO Project. I'm Andy, I'm your host, and I am

00:00:17.960 the motherfucking CEO. Guys, today we've got a great show for you. We've got a couple of 0.98

00:00:22.420 guests, a couple of guests. But before we get into that, you guys know that we do a

00:00:29.200 lot for the entrepreneur community, and I want to let you guys know that I appreciate

00:00:32.620 your support. The reason I don't run 15 ads before the show starts and we just get right

00:00:40.380 into it is because I don't want to bore you, even though I could make a lot of fucking money 0.98

00:00:43.780 doing it. But, but I do ask something from you. And I ask that if you enjoy the content 0.95

00:00:53.400 of this show, if you get something out of this show, which I guarantee you, you will, I ask

00:00:58.560 that you share it. Tell a friend, tell someone who's like-minded, tell someone who's trying

00:01:03.280 to get something going, and turn them on to the show. That's all I ask. It's free

00:01:07.000 otherwise. All right, guys. As always, I'm joined by my co-host, Vaughn, the pastor of

00:01:14.340 disaster, DJ, DJ God. What's going on, my man?

00:01:19.980 Things are good, man. But I do feel like it's been forever since we've had a, like a

00:01:24.000 truly full length podcast. I know we had the last one. You said that last full length podcast.

00:01:27.940 I know, but it still feels like we got so much going on. It's good stuff. I think you're

00:01:31.540 the kind of dude that thinks about the things that- I just enjoy the time so much. No, I

00:01:35.720 think you say things on the podcast, because like, I don't even remember what the fuck I 0.98

00:01:39.060 say. People are like, oh, Andy, I'm like, which one was that? I think you actually analyze 0.64

00:01:43.920 yourself for like months after every single one. It's because of how efficient I am.

00:01:48.520 I break down game film on everything. You're game, you're filming- I break down my game

00:01:52.220 film. You're breaking down your own film? Yeah. Is it? You are getting better, dude.

00:01:55.040 Well, I appreciate that. Yeah. Ever since Tyler told me that, I said, uh, uh, and what

00:01:59.460 was the other thing, Tyler? I used to be- It's all those times you said the F word.

00:02:02.520 Right. I had to cut all that out. But, uh, but no, man, I like doing this. So I feel like

00:02:08.300 we haven't been doing it as frequently because of all the stuff going on and that whole thing

00:02:12.360 about you having a day job. Yeah. I got to actually do have a real job. My job isn't just

00:02:17.340 to produce content and post pictures on fucking Instagram. Oh, you mean you're not- I actually 0.99

00:02:20.980 run a real company. You're not an information, what do they call those? Information entrepreneur?

00:02:25.440 Broker. Yeah. You don't, you mean you don't make your money selling- Programs on how to

00:02:29.660 make money? Programs on how to make money? I don't know. Maybe I should start that. It

00:02:32.140 seems to be working for people. It's pretty crazy. I got to tell you, I'm not going to,

00:02:34.940 you know, get ahead of ourselves here, but I'm, I'm pretty excited about- I know you

00:02:40.780 are and I know why too. Yeah, yeah, I know. I know why too. I'm an old guy. No, no. So we

00:02:46.460 have, we have two guests. One of them is awesome. The other one is my brother. Okay. Sal is going

00:02:52.940 to join us, but we do have a really cool guest in the studio, but not for the reason that

00:02:58.140 I'm about to say. All right. The reason Vaughn is excited is because Vaughn is the world's

00:03:03.660 biggest basketball nerd. Okay. So we have- Unfortunately, I don't really play basketball

00:03:10.940 that well, but you know. You don't say. Yeah. Doesn't surprise me. So, dude. So we have our

00:03:18.620 good buddy, Jay Irving, who's an amazing entrepreneur, been involved in the music industry, an investor in

00:03:24.620 Uber and Spotify, early investor. I've done a lot of cool things. We're going to talk about that,

00:03:28.860 but he's, he's happens to be the son of- Julius, Dr. Jay Irving, which some of these young guys and

00:03:36.780 girls don't, you know, they're, they're not informed. Come on, dude. Everybody knows Dr. 0.51

00:03:41.400 Jay. That's true. They do. But, but, uh, they don't know that like an 83, you know, the, the

00:03:47.480 Philadelphia 76ers, Dr. Jay Moses Malone just steamrolled the Los Angeles Lakers for what,

00:03:53.880 what, what, what, in that right? Four, four to zero. I'm pretty sure it was. So dude,

00:03:57.340 I can promise you no bullshit that he didn't Google that. He like pulls out these fucking basketball 1.00

00:04:04.580 facts out of the air all the time. Now, funny thing is, I will say this. Funny thing is as 0.99

00:04:10.980 accomplished as your dad is, to be honest with you. So I was, I was eight when, when that, the

00:04:16.640 NBA, I think it was 81 or 83, something like that. 83. 83. Uh, I was eight. The overwhelming,

00:04:22.760 uh, memory in my mind is an ad that he did for chapstick. Oh, wow. Did, do you know that? Yeah.

00:04:30.280 I remember that. Like he, cause kids ran up to him and said, Dr. Jay. And he said, no,

00:04:34.680 it's Dr. Chapstick now. And it was awesome. No, I'm seriously, it was, it was kind of the

00:04:39.840 weirdest idea for a, for an ad, but it was Dr. Jay. So it worked. No, dude, the best ad I've

00:04:44.900 seen, this reminds me, what's the name of the company? I'm going to give a plug. The shirt

00:04:48.820 company. No, no, no. That, that shirt company. Mizzen in Maine. Was it? Mizzen in Maine.

00:04:54.980 The JJ Watt spot for Mizzen in Maine is probably one of the most genius advertising pieces I've seen

00:05:00.220 ever. People who, people will know what I'm talking about. Cause it's fucking hilarious.

00:05:03.500 But anyway, Sal was going to say something before I so rudely interrupted. And I was going to 0.97

00:05:08.880 actually give you a small compliment. Oh, small boys do not give compliments. You are not like,

00:05:16.020 uh, Jay, this guy can actually spit NWA. He can do some early Dre. I can do, he can do some

00:05:22.000 Tupac. Like you, this pastor of disaster and this, well, it's a beer. Have you seen the movie

00:05:27.480 office space? I have not. Oh, you've never seen the movie office space. I know the part you're

00:05:31.380 talking about. Or a dude's driving his car. Dorky white guy's driving his car and he is

00:05:35.740 just banging hardcore rap, fucking getting it. And you know, a guy pulls up next to him 1.00

00:05:39.720 and he like rolls his window up real quick. That is Vaughn. Well, if truth be known, my

00:05:46.100 entire rap knowledge is about 10% NWA and Eazy-E and about 90% Christian rap.

00:05:52.240 Christian rap. No, I'm serious. Like there's Christian rap. What do they rap 0.56

00:05:56.480 about? Uh, like not having sex. No, I'm like literally like they rap about

00:06:03.200 abstinence. I haven't had sex in so long. Like I got to get a new dog. No, it's just

00:06:08.540 the truth. Look it up. But, uh, they're like literally raps. I like hip hop barbecue.

00:06:16.840 Yeah. So, um, why don't you run through some of the intro for, for, uh, for Jay?

00:06:25.240 Well, you, you, uh, you hit some of it, but basically just a super successful executive

00:06:29.740 in the music industry. You worked with some companies called Adam, Adam, Adam company,

00:06:35.220 Maverick, uh, management in the talent management business, serial entrepreneur, angel investor,

00:06:42.120 early investor, Spotify, Uber. Um, you know, I was reading some awesome articles about you,

00:06:47.860 about how the way that you choose what you're interested in is, and that this, we really

00:06:52.520 resonate with this is, is kind of the convergence of not only your entrepreneurial spirit, but,

00:06:57.860 but also the things that you really care about, like charitable issues and stuff like that. So,

00:07:01.360 um, you know, the NBA legend dad is cool, but super excited to have you yourself here. And we're,

00:07:08.560 yeah, we got a lot to talk about.

00:07:10.020 Yeah. I'm happy to be here.

00:07:10.900 Anything you want to add about yourself?

00:07:13.680 Uh, I'm a parent.

00:07:14.960 Father of three is probably the toughest thing that I do.

00:07:17.900 Yeah.

00:07:18.280 Um, uh, three teenage kids. I'm not in the woods like my buddy over here, but yeah, I'm, uh,

00:07:25.060 I'm kind of in different woods now dealing with teenagers.

00:07:28.100 Yeah.

00:07:28.720 That's the most fun thing.

00:07:29.700 What are those woods like?

00:07:31.200 It's just different. You're just dealing with different, you're dealing with smoking pot and

00:07:34.860 sex and, you know, just different. Am I allowed to talk about sex with you? 0.81

00:07:39.760 Absolutely. Absolutely. 0.78

00:07:42.200 Apparently his ears are going to catch up.

00:07:45.980 But, um, you know, just dealing with different, significantly different issues, but it's cool.

00:07:50.880 Cause it's like, you know, now, you know, they're like my homies. Like we, you know,

00:07:55.620 we talk about whatever. I'm very open with them. My parenting style is like, you know,

00:07:59.840 come home and let's figure it out. And, you know, you don't have to lie or sneak or,

00:08:03.900 you know, any of that stuff.

00:08:05.260 Right. So do you, are you guys living in LA? Is that where you live in LA?

00:08:08.800 I live, uh, just North of, of Hollywood, an area called Calabasas.

00:08:13.580 Very cool.

00:08:14.380 Um, I think the Kardashians made famous.

00:08:17.240 Yeah. Yeah. No kidding.

00:08:18.020 Yeah.

00:08:18.360 So dude, how did you, so I'm curious about this. So a lot of people who come from successful or

00:08:26.740 famous parents, you know, they, they don't really find their way because they're kind

00:08:32.280 of always attached to that. And I don't get that sense from you at all. You've, you've gone out,

00:08:36.140 you become your own man, you become very successful doing your own thing.

00:08:39.660 Like, how, so give me kind of like the earliest years of like how you got into business,

00:08:45.160 became an entrepreneur and all these things. Like, did you always know that's something you

00:08:48.880 were interested in?

00:08:49.820 I mean, I think I knew more what I didn't want to do than I knew what I wanted to do. You know,

00:08:54.520 I didn't, I knew a couple of things. One, I wanted to be able to maintain a certain life.

00:08:58.980 I like nice things. I like to, you know, I like, um, the lifestyle that my dad afforded,

00:09:03.920 you know, for our family was something that, you know, I appreciate and appreciated.

00:09:09.100 And wanted to continue to have. And, you know, my dad is, his parenting style was like,

00:09:15.360 you know, I'm going to have, you'll have a nice roof over your head and all of that, 0.99

00:09:18.180 but I'm not going to give you shit. So, you know, you're going to have to go out and figure 0.98

00:09:21.800 it out and earn it. Um, and you know, so it, how thankful for that, how thankful for that

00:09:27.980 are you now?

00:09:28.540 It takes a long time to become thankful for that. Cause you kind of feel like, you know,

00:09:32.480 you're like, come on, dad, you can just do that. Um, and I think, I think for a while I,

00:09:39.900 which kind of led me into music was I rebelled against it a bit because, you know, I, I, um,

00:09:45.840 I wanted to be able to say, I did this on my, you know, on my own, which, you know, in,

00:09:51.480 in, uh, in hindsight I'm, I'm proud of, but it's like, you know, I encourage my kids to use me and

00:09:56.580 use my relationships and, you know, in any way that they can. And I think one of my, um, early,

00:10:02.860 um, internships was with the 76ers and I was, uh, I went into the office one day and, um,

00:10:11.380 got a chance to meet who the, the kind of the guy who was like in charge of basketball operations at

00:10:16.660 the time. And, um, you know, it's kind of talking to, you know, I guess he felt obligated to talk to

00:10:21.940 me about, you know, cause I was interning like about, you know, my career and what I wanted to

00:10:26.860 do. And I was in, I was just, um, you know, in my junior year in college and I'm, I'm like, uh,

00:10:32.740 do you mind me asking you a personal question? He's like, sure. I'm like, how much do you make a

00:10:36.740 year? And he's like, I make like 250 grand. And I'm like, yeah, you're the guy around here. And

00:10:42.920 it's like, you only make 250 grand. Like, I don't know that this, like, I think I want to do

00:10:47.480 something else. I'm trying to make that in a fucking day. 0.99

00:10:51.940 So there's a lot of things that led me into, into, um, into music. I've always had a love 0.98

00:10:57.820 for music and was passionate about it. But, you know, a lot of it was about, um, you know,

00:11:03.700 knowing that I couldn't go work a regular nine to five job. Like I can't, I'm this personality

00:11:08.640 type. I'm not, I can't do the same thing over and over every day and, you know, not control my

00:11:14.580 own destiny and kind of have a, a boss that's just telling me what to do and how to do it every

00:11:20.660 day. And it's funny too, cause when you're young and you're like that, a lot of the people

00:11:25.840 around you, and I don't know if this was the case for you, we've joked about this earlier, 0.84

00:11:29.080 but like the quote unquote badge of entrepreneur used to mean that you were sucked in school. 0.95

00:11:35.120 You couldn't follow directions. You're probably a loser. You know what I'm saying? 1.00

00:11:38.620 Yeah. Yeah. And I, I was, I was blessed to have, you know, really solid people around me that

00:11:43.680 were, that were working hard also. I mean, one of my best friends, a guy named Troy Carter,

00:11:47.880 who I was partners with for most of, you know, my, my career is still one of my best

00:11:52.840 friends. You know, he was the one who really kind of showed us the way in technology and

00:11:57.300 even in music and really kind of like, we kind of talked about briefly earlier. It's like

00:12:01.380 not being what we call homeboy managers, which is like, you know, just your homeboy that you

00:12:06.280 just kind of put on that. Yeah. Because he was your boy back in the day. Exactly. And there's

00:12:10.860 nothing wrong with that, but we got to, when you get put in these positions, you got to educate

00:12:15.500 yourself and, you know, learn, you know, how to, you know, how to build beyond, you know,

00:12:22.520 what the talent of your, of your, your client. Right. Um, plus dude, I mean, to be a really

00:12:28.300 true manager, you have to have your clients in best interest in mind. And as we spoke about

00:12:32.600 earlier, there's very few artists that have a forever shelf time. You know what I mean?

00:12:37.940 I mean, we could count them on one hand. So, you know, part of your job, I think ethically

00:12:42.920 is to look out for their best interests over the course of your life. That's how you, that's how

00:12:47.100 we learned the business, right? Like we didn't, there wasn't like a book that we could pick out.

00:12:51.260 And I'm sure for your business and what you guys have done, there's no blueprint for it. And,

00:12:55.780 you know, we, you know, we talked about a book earlier that, that I'm going to read that could

00:12:59.920 give me some insight and some direction, but like, there's not, there's no blueprint to,

00:13:04.500 to entrepreneurship. Right. Um, you know, so we had to figure it out. And I think,

00:13:10.100 you know, what, you know, in, in, when you're managing a client and, or an artist in their

00:13:15.580 careers, you're, you have a lot of responsibility to them. Right. And I think you're, our first

00:13:20.640 instinct is to be, is to protect them. So, you know, that's how we kind of started to learn our

00:13:26.300 way through the, through the business is like, how do we, how do we protect this artist? Right.

00:13:32.080 You know, how do we do deals that are, that, um, are smart for them?

00:13:35.740 As soon as they get going, you got everybody coming out. Yeah. I can do this for you. I can

00:13:40.140 do that for you. When the truth is nobody can do shit for you. Right. Yeah. Yeah. But it's, 0.99

00:13:44.560 it's tough. And, you know, and then you've got to weed through, then you've got to weed through

00:13:47.360 the things that are real. Yeah. How hard is that? It's tough. You know, cause it's, especially as

00:13:52.480 you're, as you're getting into it, cause you don't know the real people. Right. Um, as you know,

00:13:56.900 where I sit now, 20 years later, I've got great relationships. I know a lot of,

00:14:01.180 you know, I'm, I'm, you know, there's six degrees of separation between myself and anybody,

00:14:06.940 any opportunity that comes. So it's easy to vet. Um, it's easy to vet folks now,

00:14:12.260 but it certainly wasn't when I was coming in, you know, when I was getting into the game.

00:14:16.120 I think that brings up a good point though, man. You know, we always talk about this on the show

00:14:20.900 about being ethical over the course, longterm. Like you got a lot of you guys right now who are in

00:14:26.840 business, you know, you're trying to make a dollar today and you're not taking into consideration

00:14:31.060 your reputation or your name. Well, if you listen to what Jay just said, what he's saying is basically

00:14:37.720 if right now at the point that he's in, he's going to know if you're good or not, by who the fuck 0.99

00:14:42.740 knows you. And if they have good things to say about you, you know? And, and so, you know, when 0.97

00:14:47.800 you are so young and you're hungry and you want to do this and that, you've still got to be very

00:14:52.460 conscious of how you do things because that you can't shake that once you get it, you know, once you

00:14:57.700 get labeled, you know, one of those guys that you don't do business with, guess what? You can't

00:15:02.980 fix it. Yeah. And you burn the people, a lot of people burn the bridges without realizing they're

00:15:07.040 burning them. Yeah. And I think it's like people have to, and especially early on in, in, and I tell

00:15:12.780 a lot of, you know, young, um, executives that I come in contact with is like, number one, you got to

00:15:19.460 be honest, you know? And that, and that's, it's hard to be in, in our business. Right. And, you know,

00:15:25.340 there's a lot of things that people may say about me, but, you know, they can never say that I

00:15:31.060 bullshitted them or I stole from them or, you know, I lied to them. You know, it's, I, I pride

00:15:37.280 myself on, you know, just being straight. And sometimes people don't want to hear that and

00:15:41.620 don't want to accept that because it's sometimes it's not always, you know, wrapped in a, you know,

00:15:47.700 in a pretty package with the bow on top. It's hard to hear the truth sometimes, but very rarely is it

00:15:53.140 not the right thing. It's hard to deliver the truth too. I was just going to say, before we go

00:15:57.160 on, um, why don't we, cause you did this for us earlier before we, we actually hopped on. Um,

00:16:03.440 I'd like to orient people exactly to exactly what your world's like. So why don't you like

00:16:08.280 specifically share with the people who are listening, like who you've worked with, who some of your

00:16:12.560 clients are? Yeah. So, um, for most of my career, you know, as partners with Troy Carter, we signed,

00:16:17.380 you know, um, we represented a lot of superstars over the years. Um, everyone from Eve and Fat Joe

00:16:25.000 and the Lox, a group called Floetry from England, um, you know, to, you know, um, in 07, my partner

00:16:33.140 signed Lady Gaga, who quickly became one of the biggest artists in the world. Um, you know, we

00:16:38.420 represented Tyga and, you know, a bunch of others over the years. We signed Meghan Trainor and Charlie

00:16:44.360 Puth, um, before we, you know, before we, uh, shut down the management side of, of, of the business

00:16:51.240 that we were running together. So we've been, I've been blessed enough to work with and around

00:16:56.540 superstars over the years. And those people have taken us into, you know, those, you know, Nelly,

00:17:01.580 who is, um, St. Louis guy, um, who I've been friends with and had a working relationship with since

00:17:08.240 almost 04. Um, and you know, those, our artists really took us into, um, other areas, you know,

00:17:18.540 of, of entertainment, into film, into television, into branding, um, into technology. Um, we started

00:17:26.380 to learn about, you know, technology through a lot of these companies coming to us and saying,

00:17:31.300 hey, how can I use your artists to, you know, market, promote, break our platform? Um, and my

00:17:38.500 partner, Troy was forward thinking enough and smart enough to say, Hey, let's figure out how we can

00:17:45.180 create some ownership with some of these companies that we're helping, um, you know, break by delivering

00:17:52.020 them content. Um, so, you know, we, we, our client base has taken us into a lot of different areas. And

00:17:58.820 I think my, you know, my data, no two days are the same for me. You know, we're putting out different

00:18:05.760 fires every day. We're looking at unique opportunities every day. And, you know, our

00:18:11.160 clients will wake up and say, I want to do X, Y, and Z. And our responsibility and our job is to figure

00:18:16.600 it out. Um, and then about a year ago, I launched a, um, a distribution venture called human resources,

00:18:23.820 which, um, you know, I took the, um, you know, in terms of music consumption and how it's happening

00:18:30.240 now, the, uh, kids are consuming music in a different way. Like, you know, there was a time

00:18:35.540 in which, um, for us, cause we're probably, I'm just assuming we're probably the oldest in the room.

00:18:40.160 Yeah. Um, we were, you know, we were listening to CDs and our parents are looking at us like,

00:18:46.420 I'm always going to fucking listen to CDs. Like we listen to tapes, like, you know, and, 0.85

00:18:52.680 and, um, I feel like there's a shift happening with the young kids as well. It was like,

00:18:57.920 you know, we, when I, when I saw, um, and was introduced to Spotify, I was like, Oh shit, 0.95

00:19:03.160 I don't have to carry my CDs anymore. I have a whole music library right here. Like, okay,

00:19:07.460 I get, I kind of get this, this works. Um, but I didn't know that it was going to transition

00:19:12.700 and these platforms were going to transition how music is consumed by young people. Um,

00:19:17.960 but the kids don't, you know, they don't, my kids don't get in the car and turn on the radio.

00:19:22.380 You know, they, they connect to aux or Bluetooth and they, you know, they listen to streaming

00:19:28.500 platforms. Um, so we launched a distribution venture that's primarily focused on digital

00:19:33.440 music consumption, digital marketing, and digital strategy. And we took the major label deals that

00:19:41.040 they had, that they've given us over the years and we kind of flipped them on their head. Right.

00:19:45.200 So like, you know, when you go do a traditional label deal, you're signing up for four or five

00:19:50.780 albums. They want a piece of your, you know, three 60 financially, which means that they participate

00:19:55.480 in touring and merch and branding and all of these other revenue streams. Um, and they own your mat

00:20:02.000 and they own your masters. We took that and kind of flipped it on its head and said, look, we're going

00:20:05.560 to primarily focused on digital distribution, which, you know, our cost of entry and,

00:20:11.040 our, you know, our overhead and what we have to spend to market, promote and break access

00:20:15.540 significantly less than what these major labels are doing. Um, and we can offer you a different

00:20:20.060 kind of deal and we'll take a distribution fee. You'll maintain ownership of your masters. 0.66

00:20:25.480 Um, we won't participate in three 60 and all of these other things. And we'll also do things

00:20:30.100 on a project by project basis. Um, and it's really working well and it fits with like, you know,

00:20:35.460 when you look at the success of like Chance the Rapper and, you know, some of these other artists

00:20:39.480 that have had, um, independent success on a very, very, very high level. Um, it's become

00:20:46.040 the goalpost for a lot of these young artists. Um, where we're looking at like, Hey, I want

00:20:50.140 to keep more for myself. Yeah. And because I have the tools available to me to make the

00:20:54.380 brand. Right. Yeah. And you know, the kids are creating music in their bedrooms because

00:20:58.940 back in the day, I mean, dude, a lot of the people who listen to this, you know, they're

00:21:02.840 young. They don't really remember what it was like before we have social media, YouTube,

00:21:08.600 all this shit. And so now, you know, back 20 years ago to become a real artist, you had 0.94

00:21:14.000 to have the big label. Yeah. Now you don't need it because you got the tools to make it

00:21:17.020 yourself. And you had to go in a proper studio to make a record. You know, you couldn't make

00:21:23.020 a record on your computer back then. Um, so now these kids, they don't need, um, the ability

00:21:28.780 to succeed and the tools are so, so much more. Same thing as writing a book too. Like

00:21:33.920 you don't need a major publisher now or this. Right. It's, it goes with everything. Yeah.

00:21:37.520 And I, and I think it speaks to, you know, very much in, in on brand with your show is

00:21:42.180 like it's entrepreneurship. I mean, these young artists, they're entrepreneurs, they're

00:21:46.420 building their own brands. Right. They're being, um, they're self-contained, um, and

00:21:52.400 they're taking the, the initiative to, you know, to, to move their, their brands and

00:21:58.700 their projects forward without having to wait on a major label. It's a cool time, dude,

00:22:03.080 because you don't need like, you don't need the approval of anybody else. You don't need

00:22:07.420 someone to come say, Hey, you're good enough to do this. You know what you need to do?

00:22:11.060 You just need to go learn, learn the tools and do the shit till you get good. Cause none 1.00

00:22:15.220 of these dudes, and you can test to this and maybe I'm wrong, but I would bet that, you

00:22:21.020 know, these guys who you signed over your career, you represented, they were doing music 0.84

00:22:24.960 for 20 fucking years before you ever got, got into them. You know, they're practicing, 0.70

00:22:29.180 they're doing the work and, and that shit, nobody picks up a microphone or whatever the 1.00

00:22:34.840 fuck you're trying to do. And it's just great from the first day. You know what I mean? 1.00

00:22:38.420 I mean, dude, you look, look up YouTube videos of Bieber, dude, when he was a little kid,

00:22:43.280 right. Or Ed Sheeran or any of those guys. I mean, they were grassroots moving it through

00:22:46.960 it. I would say anything. If you look at the kids now, they're more serial entrepreneurial

00:22:49.860 because they have to pound the pavement. Like they're producing new songs, social content.

00:22:55.260 Yeah. They got to get on YouTube. They got to go to Instagram. They got to go to Facebook.

00:22:57.940 I mean, they have to. It's cool though. Like, dude, it's cool because dude, we're getting

00:23:01.660 a view of like, cause like dude back, you know, it's just, I don't know. I appreciate the process

00:23:08.260 now because you're getting, you get to see these people becoming stars versus all of a sudden

00:23:14.440 you're just having to take what the record companies give us. Well, and the record company

00:23:17.220 would make or break you right in that sense before they would either allow you to be

00:23:20.440 famous or not allow you to be famous because they owned you. Now you can't stop these kids.

00:23:24.240 Well, yeah. And they can't stop them. You know what I mean?

00:23:25.580 And they, they, they, they kind of would make you what they want you to be, right?

00:23:30.860 Cause like until you deliver them the record that they feel like is, you know, that hit record

00:23:37.460 for radio or whatever, you would just kind of in limbo. But now it's like, they don't get

00:23:43.500 to control that. The kid, you know, the creativity of the artist.

00:23:47.200 This is much more authentic.

00:23:48.860 Exactly.

00:23:48.940 Well, we spoke about this earlier, but I mean, you think about Lady Gaga, right? Radio station

00:23:52.820 doesn't want to play her shit. 1.00

00:23:53.980 Yeah. Tell that story that we were talking about. Like we were talking about like the 1.00

00:23:57.660 radio wouldn't play, wouldn't like they wouldn't play her shit. 1.00

00:24:01.240 Yeah. So, you know, and Troy was the, Troy was the visionary behind Gaga and he was the 0.99

00:24:05.940 one who, who, um, who really moved all of, you know, in conjunction with her and, and,

00:24:12.100 and, and, and Vincent Herbert, who was the guy who kind of, you know, on the, you know,

00:24:15.800 who was the music guy behind all of it. Um, you know, but they, they looked at, um, these,

00:24:24.420 these records, uh, just dance, which was like one of the first big breakout hits from Gaga

00:24:29.440 and radio wouldn't play it. And it was around the time where, you know, um, Twitter, Twitter

00:24:36.340 and Facebook and all of these kinds of social platforms were becoming more, more, more popular.

00:24:41.200 And they used these social platforms to create a connection with her and, and, and fans directly,

00:24:48.880 not just in, you know, she was one of the first people to transition from being controlled by

00:24:54.900 the record label to directly contributing and creating a movement behind her, creating

00:24:58.940 a direct relationship and leveraging social platforms to, to, you know, to affect radio who,

00:25:06.100 you know, forcing the play and is like, and, and, and, you know, it was really smart.

00:25:10.820 And in their approach to, you know, um, to marketing it and promoting it. And the other

00:25:17.200 thing is like, she wasn't just talking to people in California or, you know, wherever she was

00:25:22.100 physically at, she was talking to people around the world through the internet. Right. Um, and you

00:25:28.060 know, that hadn't really been done on that level previously. Yeah. And at the time it was free.

00:25:32.960 You know what I mean? They were smart. They got in there and they pounded it and it springboarded

00:25:36.500 everything they had. Right. So I want to get something straight here though.

00:25:39.600 So we had CDs too. Like, I don't know how old you think I am. I remember it was like

00:25:44.760 an upgrade from the three second skip to the 10 second skip. You had a 10 second skip

00:25:48.540 fucking disc man. You were the shit. Do you have a visor in your car? Well, do you remember 1.00

00:25:53.600 like the sport disc one that was yellow and the headphones went around and hit? I'd still

00:25:56.680 wear them fucking headphones. You might've had CDs, but I had, I had mixtapes and eight 1.00

00:26:01.260 tracks. Bro, we, we, we, we used to dial in to record off the radio. I still have a car that

00:26:05.540 has fucking eight track in it. Really? Yeah. That's awesome. My first cassette was big 0.99

00:26:08.720 Willy style. I'm surprised. I'm surprised you don't have it, you know, today, like, you

00:26:13.620 know, digitally plus on CD poster in your house. So I, what I'm interested to know is that with

00:26:20.580 your experience in the music industry, obviously that it's just a richly creative, very, you

00:26:27.020 know, all sorts of different types of people, good, bad, ugly. You've, we talk about the,

00:26:34.800 the importance of core values a lot on the podcast. And I guess my question is in that

00:26:39.660 industry where you, you have to keep your, your sort of bearings about you and not get

00:26:45.560 completely, you know, blown and, and, and pulled away by everything. The part is you want

00:26:51.860 to get blown, bro. In other words, you want to, you want to keep your bearings about you

00:27:06.500 and, and, and like you were saying, you want people to, to respect you and, and, and keep

00:27:11.220 your integrity over 20 some years, but you also have to evolve and adapt and adjust and

00:27:17.760 innovate. So what are some of the core values that have guided you and your success to where

00:27:22.460 you've been able to, you know, basically persevere while others have come and gone, but also change

00:27:28.840 with the times? Like, what are some of the, your core values that have guided you?

00:27:31.880 I mean, you know, I, I believe in God, you know, so that's, you know, I feel like I've, I've

00:27:37.400 prayed for the things that I wanted, um, in life. Um, and I worked really hard. Um, yeah, I put

00:27:44.320 the hours in, um, and I think the, you know, the most important thing that I would encourage,

00:27:49.280 you know, your young entrepreneurs and, um, and listeners to, to do is, you know, I surrounded

00:27:56.300 myself with people that were like-minded. I feel like, you know, I'm a firm believer that you're a

00:27:59.980 makeup of the six people that you spend the most of your time with. Um, and I've got really solid

00:28:04.860 friends, you know, that are, you know, on the same page that I'm on that are, you know, that work

00:28:11.300 hard, that have integrity, um, that are smart, that educate themselves, that are supportive.

00:28:17.760 Um, you know, cause there's times in which, um, you know, I'm, I'm down or I need, you know,

00:28:25.780 support and my friends are there for me and I'm there for them when they need it. Um, and,

00:28:30.540 you know, and I've seen what, um, you know, there's a few of our peers that have taken their

00:28:36.340 lives and I've seen what, you know, I've never kind of contemplated, you know, suicide

00:28:42.520 or anything like that, but I can see how, um, I can see what the thought process could

00:28:49.760 have potentially been, um, because of the pressures of, of our space. And, you know,

00:28:55.800 what I pride myself on, whether, you know, I haven't signed the biggest acts in the world

00:29:01.360 or, you know, been the most successful, but I'm still here 20 years later and still in 0.79

00:29:07.220 it, you know, and not only are you in it, man, you're, you're doing progressive shit and 0.89

00:29:11.840 you're looking to grow and get bigger. But see, I think that the, the challenge for us 0.74

00:29:16.220 is like, see the, these supplements and stuff, they don't talk back to you. Right. You know,

00:29:20.280 these, these artists talk back and they wake up one day and they're like, you know,

00:29:26.480 I'm tired of you, you know, and, and, and I want to go in a different direction. And it's

00:29:31.140 like, what the fuck? Like I dedicated my life to you. You know what I'm saying? Like, 1.00

00:29:35.480 and we did this, we built this together. And, you know, so I think we have to, and I've been

00:29:40.220 able, you know, and blessed to, to have a couple of, you know, liquidity events where,

00:29:45.320 you know, we, we sold businesses, but I can't hand my kids in my, you know, I don't want my

00:29:52.040 legacy necessarily to be, you know, these artists that we, we managed, you know, I can't hand that

00:29:59.080 off to them and say, Hey, I'm getting older now. So bro, that's where your entrepreneurial

00:30:03.220 skills are going to come in handy. And that's the, you know, and that's where we, um, I mean,

00:30:07.020 you're still a young man. Like these, like these guys can't see you. So they don't know how old

00:30:11.100 you are, but how old are you? 44. Yeah. You're fucking baby, dude. You know, we're just getting

00:30:15.980 started. Yeah. I mean, that's how, that's how I feel. And I feel too. Yeah. And it's been, so,

00:30:20.880 you know, this distribution company, some of the things that we're doing, like that I'm doing on the

00:30:24.760 film and television side, um, producing, um, some, you know, doing some things where we can create

00:30:30.480 ownership is, is what's really important for me and create a platform that like, not only I can use,

00:30:36.740 but you know, my young executive friends, my kids, you know, the, this next generation of,

00:30:43.360 I want to help, you know, I feel like this music, the, the landscape is changing a lot and I don't want

00:30:50.360 to sit on my hands until the change happens and then figure out where I sit. I want to fit. I want

00:30:55.920 to be help, you know, a part of making the change and creating these new platforms. And, you know,

00:31:02.000 our hope is that, you know, this distribution venture becomes, you know, just as viable an option

00:31:07.020 as universal or Sony or Warner or any of these other record companies because of how the landscape has

00:31:14.420 changed and because of the types of deals that these artists want to do. Um, so, you know, the,

00:31:19.300 the, the important thing for me is like, how do I get to, you know, a place that you guys have built

00:31:24.080 to and having a, you know, this IP that you've created that is, that, you know, is, is, is your

00:31:30.460 vision and you're able to, you know, move it how you, how you, how you want to, and you're able to

00:31:35.740 scale your business and build your business, how you see fit. You know, some days there's, um,

00:31:41.340 you know, an artist is hung over and doesn't show up for a meeting, you know, so it's like,

00:31:46.940 there's, there's, um, you know, there's, I want to be able to control my own destiny in that way.

00:31:53.740 And, you know, and have some, and have, you know, these, these tangible things that, that

00:31:58.000 live and die with what I'm willing to put into it. Yeah. You know, so dude, let me ask you

00:32:02.300 something too. You touched on something that I think is extremely important. And I know Sal and I

00:32:06.900 truly believe in this. Um, we don't talk about it much, but it's just kind of goes unsaid,

00:32:12.000 but you said you're surrounded by great people. Okay. In the music industry, I feel like there's,

00:32:18.140 um, a lot of people and not just music, but also like, um, you know, movie, movie actors and things

00:32:24.140 like that, that end up ruining their career because they're surrounded by the wrong people.

00:32:28.360 How many times have you seen that happen? I mean, it's, we've seen that movie so many times,

00:32:34.380 right. You know, and one of the things that you guys are not really even understand how much it,

00:32:40.200 you know, it affected me is like you guys talking early about how you had a fist fight.

00:32:44.300 Yeah. Like that's real shit. Yeah. Like I, you know, I, it's the passion, you know, 1.00

00:32:48.420 and my friends and I like, but we're still going to be friends afterwards. The story was Sal and I

00:32:53.900 got in a fist fight about two weeks ago, uh, in the, in the office and we were, cause I didn't tell

00:33:00.480 the story, but basically Sal and I got in a fist fight, uh, for like a minute over fries. No,

00:33:08.180 I wasn't over fries. It wasn't over anything really. It was just the point that Jay was

00:33:13.040 making is that it was passion. Like I was saying my shit, he was saying his shit and 1.00

00:33:17.160 then it turns into a fuck you. Like, no, fuck you. And then you're fighting. But dude, 1.00

00:33:21.360 two seconds later, it's like, all right, it ain't no thing. And that's how me and my friends

00:33:25.700 are. Yeah. Right. Like you might get in a, dude, my friends are like that too. Like everybody

00:33:29.300 hears like that, like that. And, but I, I think the importance of what we're, we're trying

00:33:35.140 to say to these young, these young bucks that are listening right now is that, you 0.94

00:33:39.200 know, cause dude, I can, I talk to these guys, they send me messages and shit and they're 0.93

00:33:43.860 like, dude, do you really think that it's important? Like I got this one friend, he's

00:33:46.900 this way and this way, but we've been friends forever. I'm like, bro, you got to fucking audit. 0.98

00:33:50.840 You got, you got to edit that and get that out of your life. Yeah. You know, how much do 0.99

00:33:54.280 you believe in that? I, I believe in that wholeheartedly. I mean, and not that, you know,

00:33:58.020 I, you know, I'm a firm believer in I, I, my friends from a work perspective, my friends

00:34:05.000 that I can work with are, are capable. You know, I can't put my friends on just cause

00:34:09.380 they're my friends. Right. And some of those people, some of those relationships I can't

00:34:14.960 invest as much time in because we're just not on the same page. That's right. It doesn't

00:34:19.720 make me not a real dude or I think it makes you more real because you're being real to yourself

00:34:24.240 and your family and you're being real to them because by saying like, look, you got to get 0.99

00:34:27.680 shit together. Yeah. And, and, and my friends, the, where we, how we built out our, our relationship 0.99

00:34:33.980 and our rapport is like, we got to be straight with each other. And that's where it gets to

00:34:38.020 honest, man. Yeah. You got it. That's where it gets to a place of like, you're ready to

00:34:42.040 fight. Cause it's like, you don't want to, some shit you just don't want. And it's, and 0.99

00:34:45.780 it could be simple shit. Like you, you haven't been home in three weeks. Yeah. Go to fuck 0.99

00:34:49.960 home. You know what I'm saying? Like you're drinking too much. You're doing this or you're 1.00

00:34:53.840 spending too much time here, there, or, you know, and, and having a network around you

00:34:59.460 of people that are going to give you real solid direction. You got it. You got to have

00:35:04.280 that. Right. You know, cause we're not, none of us are able to do it on our own. And, you

00:35:08.980 know, the next question, dude, the people ask, man, they ask, they say, they say, well, how

00:35:13.880 do I get that? Well, I think you get it by giving it. Yeah. Yeah. No, absolutely. Absolutely.

00:35:17.980 And, you know, I think when you're working towards something, you'll find, you know,

00:35:22.980 you'll connect with people that have a similar mindset. If you're really putting, dedicating

00:35:27.440 yourself to doing the work, you know, going to. Cause a lot of people have that, they

00:35:32.160 have that idea, right? Like, dude, I'm going to go out and I'm going to try to build something,

00:35:35.480 but then I'm going to have this and none of my friends are going to have that. And we're

00:35:38.800 not going to be real friends anymore. So I'm not real. I'm, I'm being fake to them. Motherfucker,

00:35:43.160 your, your friends that, that, that you're going to make along the way are going to be 0.99

00:35:47.320 better friends because they're aligned with your core values. Yeah. And they're on the

00:35:51.440 same page as you, you know, and you have the same, same goals and agendas. I've been

00:35:55.020 lucky to, you know, my network of friends I've been with for, you know, most of them

00:36:00.180 over, over 25 years, you know, and they're my real friends and you know, they've all,

00:36:05.200 we've, we've got a real solid network of, of, um, of people that, you know, I work hard,

00:36:11.280 have six, I mean, and it's just a testament to really put in the work in. Yeah. But I'd

00:36:15.260 be willing to bet you lost a few friends along that way and add a few to the, add a few to

00:36:19.140 the mix. And that's the thing, you know, like people are afraid to, people are afraid to

00:36:23.000 let one or two go to replacement one or two. It's like running a fucking sports team. It 0.99

00:36:26.840 is a sports team. You know what I'm saying? Hey man, when a guy gets old, you got to get

00:36:29.360 rid of him a little bit. You know what I mean? It sounds harsh, man. It sounds brutal,

00:36:33.660 but, and people have a hard time with it. And I understand it. Cause I do understand.

00:36:37.400 I do cause, cause society judges you for like being fake or not being a good friend or not

00:36:44.300 being real. When you make a decision, that means you're going to cut someone out. Who's

00:36:49.540 been in your life for a long time, but dude, the length of time that someone's in your life

00:36:55.200 shouldn't be the deciding factor on who gets to say and go, right? It should be who's

00:36:59.820 at that point in your life the most. Yeah. And I think that problem, I mean, from a, from a

00:37:04.820 standpoint, business decisions to me are easy. They're very black and white. Do they

00:37:08.100 benefit the business or not? Yeah. You know, are they going to make our business 10 X better

00:37:11.780 or not? Do they move us forward or not? Right. You need to learn to evaluate your personal

00:37:15.500 relationships the same. Right. And when you add emotion to that, it makes it hard. When

00:37:19.160 you say that to someone who they, they hear that as like, well, dude, that means you're being,

00:37:24.360 you're being selfish. Well, yeah, you have to be selfish with your personal relationships,

00:37:28.720 but you protect them in that same right. You know what I mean? When you build that

00:37:31.260 fort that, and that's what makes the fucking team so tough. Like when you're all on the 0.99

00:37:35.320 same page and you're stroking in the right direction, when you're not looking.

00:37:37.800 Well, that's what I meant when I said, when I said, you got to give it, like, how do you

00:37:40.860 develop that? Well, you give it first, dude, call the motherfucker out. It's part of the 1.00

00:37:46.180 deal and how you keep them in check and you keep those moral values in place. Cause I was,

00:37:50.140 even though the question wasn't answered to me, I was trying to figure out how to put this

00:37:52.440 back into play. You know, what is, what is the moral connection or moral advice you could give

00:37:56.520 somebody is dude, always do the right thing. We talk about our mom always told us when we're kids.

00:38:01.260 I don't give a fuck how hard it is to get out of your chest or out of your brain. 0.99

00:38:05.620 You got to look the dude in his eyes and tell him the truth. Cause they need to hear it. You 0.99

00:38:09.540 know what I mean? And it creates a bond of trust because, well, I think when you stop looking at

00:38:13.180 it as something like, it's going to be a hard conversation to more like, dude, I'm, I'm going

00:38:16.880 to help this person by telling them this. Yeah. It's easier to tell it, you know? Yeah. And I would

00:38:21.420 say this is where I knew as soon as Jay said this out back, I was like, you know, you kind of have

00:38:27.560 that instant connection. You're like, all right, this word is our kind of dude. Yeah. Yeah.

00:38:30.780 Yeah. And I would say your industry, the reason you've been super successful in your industry

00:38:35.500 is because probably most managers trying to figure out how to take most advantage of the 0.96

00:38:38.640 situation that they possibly can versus take care of their fucking client the best way 0.99

00:38:41.620 possible. You know what I mean? Like, and we're in a supplement game. 0.99

00:38:44.880 And that's something I admire about what you said earlier too, dude, is that when we were

00:38:48.560 talking before the show that I really thought was cool that you said was, uh, when you said

00:38:53.440 like, you know, cause I, I, I know how, I know how people are, dude. I've been in business

00:38:57.820 for a long time. Like most people are all about taking. And, uh, one of the things that

00:39:03.020 you said you prided yourself on, um, and I believe you said it maybe earlier in the show

00:39:06.900 too, but I just thought it was cool when you said it made me respect you a lot right away

00:39:10.420 was, um, when you said like, look, you know, we're going to look out for opportunities for

00:39:17.040 these people for their life, not just for while they're here. You know what I mean? And dude,

00:39:21.500 that says something about you because that's not really your obligation. You know what I mean?

00:39:25.100 And the tough part about it is like, and I'm sure you guys deal with this in your industry

00:39:29.320 as well as like, we're almost conditioned to do the opposite because as managers and

00:39:34.700 lawyers, like, you know, you, you basically make your money off of commissions. So you're

00:39:40.300 making decisions they're making. And when I say they, you know, I think people that don't

00:39:45.080 have the same moral, you know, kind of composition, I think they're making decisions based on how much

00:39:51.800 they can make today instead of like a long-term strategy play. And you got to have real solid,

00:39:58.300 you know, your clients got to have a trust in you because you got to be able to look them in

00:40:02.420 the eye and say, look, you know, this, this deals for seven figures, but this isn't the right deal.

00:40:07.440 It's not, it doesn't align with you for this reason. 1.00

00:40:09.660 They're like, you're fucking crazy, Jay. 0.99

00:40:11.480 You know, cause dude, how many other guys are going to tell you that? 1.00

00:40:14.440 Yeah.

00:40:14.880 Well, it's harder to say no. Sometimes it is. I mean, it's a lot harder to say no than it is.

00:40:18.100 I do feel like when you're trying to build a brand of any sort, whether it be one of our

00:40:23.540 companies or whether it be one of your artists who is a brand or your own company that, you know,

00:40:28.220 you're building that brand now where you're out in front of it, um, which is, you know,

00:40:32.220 something that's new for you, dude, I think it all, I think the right decision is always the

00:40:37.280 longer term decision that makes sense longterm. You know what I mean? Like I've never, anytime I've

00:40:42.560 ever made a decision based on what I can make today, I've fucked myself every time I just stopped 0.99

00:40:47.820 doing it. I started looking at it like for real. Like I don't care how much money is involved 0.98

00:40:52.220 today. If it doesn't align with what we're doing, then we don't do it. Yeah. Well, it's

00:40:56.260 like farming, man, but it's hard to do that. Dude, it's hard to do that when you're fucking 1.00

00:40:59.820 starving. Well, and it's hard to do that when you don't have people around you that, that 0.99

00:41:03.800 support you, you know, it's like, if Sal's like, if Sal's not being honest, if you're missing

00:41:09.160 something, you're not seeing something and he is, and he doesn't have the, you know, the,

00:41:13.660 the guts or, you know, the, or the relationship to say, yo, yeah, you're bugging. Like this

00:41:18.280 is the, this is the longer term play. Yeah. You know, it's, that's why you got to surround

00:41:22.580 yourself with the right people. That's why we end up in a fistfight. We might not agree

00:41:26.260 with the direction of how it goes. You know what I mean? Like, dude, we don't agree every

00:41:30.300 time, but you know what? I don't think we've ever made the wrong decision.

00:41:34.060 You know, we've made some wrong ones.

00:41:37.420 I'm talking about big places. No, no, I'm with you. Like, I mean, yeah, you make, you're

00:41:43.180 going to make a bunch of little mistakes, but like the thing is, is you don't want to

00:41:47.140 make the big ones. Right. Yeah. And steel, sharpen, sharpen steel. So like you guys, you

00:41:51.380 know, kind of having that. And dude, we have other personalities here in the office too.

00:41:55.360 Like, you know, like Chris, you know, everybody gives Chris shit cause he doesn't really say 0.99

00:41:58.920 much, but if Chris speaks up, you fucking listen cause he doesn't say much. Right. You know what 0.99

00:42:02.980 I'm saying? So we have other personalities in the office and we've, you know, uh, Jason

00:42:07.120 is probably the smartest motherfucker in here. So if he speaks, we listen, you know what 0.98

00:42:11.200 I mean? Um, but it's, uh, you know, it's, it, it's, uh, it is all about surrounding yourself

00:42:18.560 with people that are, that really just have enough courage. And I don't even call it courage

00:42:22.700 because when you're still, I mean, I think that's the wrong word. I think the right word

00:42:25.560 is they have a good enough heart to fucking tell you the truth. Exactly. You know, I always 0.99

00:42:30.120 tell people, you know, in a management and leadership situation, you know, people, people think

00:42:36.620 you're being mean sometimes when you're telling them the truth. You're like, dude, why are

00:42:40.220 you being so mean? I'm not being fucking mean. Being mean would be not telling you what I'm 0.89

00:42:45.360 telling you right now or not caring enough to tell them. Like sometimes being nice is,

00:42:50.580 is, is a longterm nice play. You know what I'm saying? Like you might not like it today,

00:42:55.300 but I'm trying to help you out for the rest of your life. Absolutely. Yeah. So I'd like to

00:42:59.380 circle back because you, to your point, you said supplements don't talk, but don't, don't talk

00:43:03.700 back, but, uh, artists do. And I think this is a natural extension of what we're talking

00:43:08.040 about. We talk about leadership on the show all the time. So here's a question. I know

00:43:12.900 a lot of people in an entrepreneur situation, they kind of lament, like, how do you work

00:43:17.040 with, you know, how do you develop, manage the egos type of thing? Well, well, I was going

00:43:20.640 to say a lot of people say, um, how do you, how do you deal with somebody who's just not

00:43:25.420 very smart, but then the opposite is true. How do you do that? Andy has this problem. How do

00:43:29.040 you deal with people who are exceptionally talented that you work with? And, uh, and how

00:43:34.280 did you do your own fucking horn down there? I'm, I'm, I'm too, too, motherfucker. Hashtag 1.00

00:43:38.360 sarcasm. But, uh, I took you a second. It took, it took you a second to figure it out. I was

00:43:46.260 actually processing. That was just so under the radar. I was like, Oh, is this really fucking

00:43:52.660 happening? It was smooth. Uh, no, but no, but in all seriousness, you, you, I mean, you have 0.98

00:43:57.860 learned something from me. You learn how to pat yourself on the back without anybody noticing.

00:44:02.020 Exactly. No, but, um, no, it is in all seriousness, the huge, I just, I'm, I'm just got finished

00:44:08.320 reading a huge biography on John Wooden. He was saying that what everybody thinks have

00:44:12.620 having no talent on a team is a problem. He said the exact opposite is also very difficult.

00:44:16.800 It's when you're just completely loaded with talent. So how have you developed leadership

00:44:21.040 skills in dealing with just exceptionally talented, creative, and probably very opinionated

00:44:25.900 people? What have you learned about the proper way to, to maybe influence those people?

00:44:30.880 I, it's a lot of it is patience, you know, and being, um, you know, it's when you think

00:44:36.160 about what my, what, what our gift is, is, is, you know, our, our business acumen, our, you

00:44:43.160 know, ability, ability to create strategy, you know, our, our work ethic, all of those things

00:44:48.100 like they're, a lot of these artists, their gift is different. Right. And they're, what

00:44:54.680 they're kind of striving towards is a little bit different. These are people that can get

00:44:58.280 up on a, you know, a stage in front of thousands of people and, you know, and receive, uh, you

00:45:04.940 know, their applause and, you know, in their gratitude and that kind of payoff in that way. 0.96

00:45:10.440 I don't know what the fuck I would do if I was standing in front of 20,000 people, I wouldn't 0.65

00:45:14.980 know what to do, you know, so their makeup and they're wired a bit differently. And I 0.98

00:45:20.020 think we have to, as managers, we have to, you know, kind of be patient and take a step

00:45:26.060 back and understand, you know, the, what we're, what we're dealing with. Right. So like, you

00:45:31.780 know, if you're, and you have to understand it, you have to live it. And that's why it's

00:45:35.760 disappointing when, you know, things don't work out and artists go their separate ways is

00:45:40.800 because in order for us to do management in a real way, we have to be all the way in

00:45:46.940 it. We got to live it. We got to breathe it. We got to know what it is that we're selling.

00:45:52.080 And, you know, you're not going to go support these supplements that you haven't tried or,

00:45:57.540 you know, you don't know the ingredients. So you're not, you know, intimately connected

00:46:01.860 to, to what's there. You have to learn it in that way. So I think you got to learn your,

00:46:06.760 your, you know, your, your brand that you're building and selling. You got to know it

00:46:10.600 inside and out. So like, you really need to understand. You got to understand it. Yeah.

00:46:14.480 And understand who you're dealing with and everybody in the, the, the challenge in our

00:46:18.860 space is that, you know, John Doe and Jane Doe are very different in terms of, and I don't mean

00:46:25.940 it in a male, female way, but I mean it just in terms of like every artist is different. Their

00:46:30.540 makeup is different. There's a lot to know. Yeah. How, what they, how they expect things done,

00:46:34.920 how they want to communicate with you, the types of things that they want to do, or they don't want

00:46:39.540 to do what they're strong at, what they're not strong at. Like you got to, it's, they're all

00:46:44.780 very different. You got to know it down or what day, you know, so-and-so's in a bad mood and what

00:46:49.160 day they're not going to be in bad mood. Yeah. Or what's their motivation? It's like why they do

00:46:52.740 what they do. I think another thing to add, and I think I picked this up from Jay. Um, I, and I don't

00:46:58.200 think he would say this about himself and I just, if I'm wrong, you tell me, but, uh, dude, I think

00:47:04.040 humility is a huge deal. You're, I could tell you're a very humble dude. And I think being a

00:47:08.780 leader, a lot of people think being a CEO and being a leader is being loud and boisterous and 0.99

00:47:15.240 barking orders and shit like that. It really isn't that at all. Really what it is, it's being humble 0.75

00:47:19.960 enough to know what the fuck you don't know and being able to recognize what the best idea is, 0.97

00:47:26.280 no matter whose it is. Yeah. So it doesn't matter if it comes from me. I don't have to have all the 0.99

00:47:31.860 answers. You don't, I do, do you really care if you have the right answer? I, I do just want the

00:47:36.360 right answer. Most of the times I don't have the right answer. So it's like, I, I, that's why you

00:47:40.100 ask. Surround yourself with good people. So dude, that's a big trait that people don't really

00:47:45.000 understand about humility and what like people say, Oh, humble. Well, Andy, you're not humble

00:47:49.380 because you drive fucking Lambos. No motherfucker. It has nothing to do with it. I know what I don't 1.00

00:47:55.020 know and I respect their expertise and that person's expertise and that knowledge and this

00:47:59.360 knowledge. And my job as the guy who's supposed to make the decision is to take this part and that

00:48:04.620 part and this part and put them all together and throw the fucking shit out there and hopefully it 1.00

00:48:07.960 works. And you got to support your team because that's, that's as much as being a leader as, 1.00

00:48:13.900 as anything is supporting, you know, there's artists that, especially with this new distribution

00:48:18.440 venture that, you know, I call my, my team that I'm building with around that. I call them the kids.

00:48:24.640 And I don't mean that in a disrespectful way, but like they're fucking 17 to 25 years old. 0.99

00:48:30.300 Yeah. 0.97

00:48:30.700 So they're kind of kids to me, you know, and they, they, the stuff that we've had success

00:48:35.320 with to date isn't stuff that I would necessarily hear and be like, yo, this is it. You know,

00:48:40.800 they're telling me not, this is, this is a go. And I'm like, it's a go really?

00:48:44.160 Like, but all right, you know, if that, you know, if you guys, you know, if I'm going to

00:48:49.240 support it, I walk in the back and you know, they're always playing, it's like rotation of

00:48:54.060 music. Some days they play classic rock. Some days it's hip hop. Some days it's new age pop

00:48:57.540 or new rap. And I always just walk back and I always just ask, is this Drake?

00:49:01.780 Right. Right. No matter what genre, it's like, is this Drake? It's all got that same little

00:49:08.840 beat to me. You know, like whenever, you know, like Tupac and Biggie was like so uniquely

00:49:12.540 different. I never started to feel fucking old until like the last couple of years, like 0.69

00:49:16.160 listening to those guys in the warehouse, the shit they listened to. Like I seriously 0.99

00:49:19.620 walk out and like, I started listening to some of it. Like you, you have G-Easy. I started

00:49:23.300 listening to G-Easy. I like G-Easy. I'm like, this, this sounds like rap to me. You know

00:49:27.140 what I'm saying? Logic sounds like rap to me. Like some of this other shit out there

00:49:31.360 that don't fucking sound like nothing. And it's like the most popular shit I've ever 0.99

00:49:34.300 fucking seen. It all sounds the same to me. That's the whole joke. 1.00

00:49:37.200 That's because you ain't listening to it. Like, but your, your, your parents probably

00:49:40.680 said that at some point. I had such reflection of my dad in that sense, you know, but it's

00:49:46.320 like, it paints that perspective. And just like you were saying earlier about your parents,

00:49:49.980 you know, they were taped to CDs. Well now we're the fucking, we're the fucking old 1.00

00:49:53.420 heads. And you got it. Like you said, you got it. You got it. Otherwise the shit you put 1.00

00:49:58.980 out. Yeah. And I see, I've seen it. I've seen some executives that are so, um, caught 1.00

00:50:06.600 up in their own hype that they can't, cause they always made that right. Yeah. And it's

00:50:10.640 like, you can't, you can't write the past, man. It's the sports analogy. Like I'm a, I

00:50:16.320 can help you understand how to go out and get 20 and 10, but I can't go get 20 and I can't,

00:50:21.340 you know, I can't go be LeBron James today. I got to be Pat Riley or, you know, I got to put

00:50:26.640 myself in a different seat. I think that's the thing. A lot of people don't even realize

00:50:29.980 this. And this is something that I've seen because we've been doing it, um, for, for

00:50:35.100 a long time now, or what people would consider a long time. I don't feel like it's been a

00:50:38.800 long time, but, um, this is something for some of you guys who are listening right now

00:50:44.280 who have found some success, you know, just because you made the right calls last year

00:50:50.120 and the year before that, and the year before that doesn't mean that your calls you're making

00:50:54.140 right now are the right ones. And a lot, I call it the Midas touch, man. People think

00:50:57.920 that they got the Midas touch. That's why you see people make money and they make, let's

00:51:01.960 say they make fucking a hundred million bucks, but then they, they've never, and 0.81

00:51:05.460 they've never been in the restaurant game before. So what do they go do? I'm going to 0.97

00:51:08.600 be a restaurant guy and they go pour 50 million bucks into a fucking restaurant and 1.00

00:51:12.680 they get slaughtered. You don't know about restaurants. So why the fuck are you doing 1.00

00:51:16.260 restaurants? My dad talked me out of a restaurant probably 30 times over. I keep 0.99

00:51:20.340 going back to him. I'm like, no, I got a new idea, a new concept. He's like, it's

00:51:27.560 like, it's not happening. I got it. I think I have a great lesson for the young

00:51:31.540 entrepreneur here because as you know, as my career has progressed leading, there's

00:51:37.080 only one way to lead and it's by example. Right. But understanding how to create

00:51:40.900 leaders underneath you is a real, it was a struggle for me because I'm a, I think

00:51:44.620 that's one of the hardest parts of controlling the process, being a CEO slash

00:51:48.740 president slash whatever you want to say, shot caller in the business is

00:51:53.140 duplicating the leadership ability. Well, and you think, look at Jay's, his

00:51:57.280 business model and you start talking about trusting the process, but you have

00:52:00.720 to learn to build these guys and gals into people of character and, and, and

00:52:05.140 learn to think like you and let them fail and let them swim and let them go out

00:52:08.400 on their own and then try to teach them and reel them in. And it's a long, it's a

00:52:11.060 hard thing to let somebody go fail on their own. It's a hard thing to lead and

00:52:15.700 teach those people like, Hey, listen, all right, I think you should go this 0.98

00:52:17.960 way, but if you think that's the decision, then you'd fucking go. Yeah. 0.97

00:52:21.140 Cause most people can't learn by any other way than experience. And that's

00:52:24.620 okay. Fire's hot. You stick a finger in that motherfucker, you know? Yeah. You

00:52:27.200 got to touch it a couple of times. Think about Jay's business, man. He's got

00:52:29.320 these 17 to 25 year old kids and kind of shit out of luck. You better say, Hey, 0.99

00:52:34.420 I got to trust you a lot. There's actual other aspects to that too, is that when you

00:52:40.660 have a young leader, somebody who's have responsibility to make a decision and 0.97

00:52:44.320 they fuck up, dude, these, those kids take it hard, man. You know what I'm 0.99

00:52:48.840 saying? Then you got to become the, you got to become the guy who's building

00:52:51.860 back up. But you want the guy, you want the people that are going to take it

00:52:54.860 hard. You know, it's like, you know, I'm saying there's like a dad aspect to it

00:52:58.720 too. Right. Yeah. Absolutely. Dude, I've had guys in my companies fuck shit up. It

00:53:02.780 costs me a lot of fucking money. Yeah. And they're like, dude, I'll understand if you 1.00

00:53:07.260 want to fire me. It's like, bro, if I fire you, I'm going to bring the next

00:53:10.720 motherfucker in. He's going to make a safe. Let's learn from this and move 1.00

00:53:16.860 forward. Exactly. But that's a hard piece to develop. You know what I mean?

00:53:20.200 Because you're, you know, it's the wrong decision or you think it's the wrong

00:53:24.240 decision. It could end up being the right decision. Right. But you like push

00:53:27.740 them out into the water and you're like, fuck, I hope he can swim. You know, 0.99

00:53:30.260 like that's, that's just a, it's a good learning lesson. I think for the young guy

00:53:33.340 when you're trying to breed, cause everybody always asks, how do you get so

00:53:35.800 many good guys? We got to fucking breed them. You know what I mean? Like you got to 0.99

00:53:39.220 fucking build them, man. And you build them through mistakes and some, you 0.99

00:53:42.220 know, wins too. I mean, you learn a lot from fucking winning, but you got to let 0.97

00:53:45.380 them swim, you know, and let go of the process. Stop choking them out because 0.99

00:53:48.580 eventually they're going to go somewhere where they can't swim. Yeah. And you

00:53:51.180 got to be, you got to be there for them when they, when they bump their head.

00:53:54.600 Yeah. Yeah. And, and like you want the ones that are passionate about it. And you

00:53:58.480 want the ones that can bump their head a lot. Yeah. Yeah. Exactly. You don't want

00:54:04.220 the guy that keeps bumping his head on the same bump though. No, no, no. New bumps. New bumps.

00:54:08.620 All right. So nerd insight here for a second. If you go back, if like, if you

00:54:13.820 go to Wikipedia and you look at all the, uh, the historical records of the, of

00:54:17.880 the, um, the head coaching records of, of different coaches, if you look back at

00:54:22.180 like, you know, the seventies, the sixties, the fifties, something you'll see is

00:54:26.400 that in, in a ton of cases, guys that ended up being hall of fame, like

00:54:31.620 Titans of coaching their first eight to 10 years, they had pretty bad records. And

00:54:36.620 what I think is interesting is that really can't happen now. And so if

00:54:40.640 you're an AD, you could be firing somebody who maybe if you give them a

00:54:45.460 couple more, that's, that's how every champion is built, bro. Yeah. In any

00:54:49.160 space, in any sport, in business. But do you agree that there's no tolerance for

00:54:52.220 that anymore? No, there wasn't then either. The, the, the, you'll see guys who

00:54:56.120 fucking lose, lose, lose. They lose here. They lose there. They lose here. They lose 0.99

00:54:59.520 there. And then all of a sudden they're fucking great. Dude, I was looking at this. Uh, I was 1.00

00:55:04.760 looking at, uh, um, uh, fuck. I forget. I was looking at something on Wikipedia, 0.99

00:55:10.780 brought, uh, Jerome Bettis. Yeah. Uh, so when Jerome Bettis plays first three years

00:55:15.340 with the Rams, right. All right. He played from 93 and 95 with the Rams. They drafted

00:55:19.600 Lawrence Phillips, who was a total bust. Right. All right. And they traded Bettis the

00:55:24.220 day they drafted Phillips, the day they drafted him. All right. Phillips ended up

00:55:28.080 committing suicide in prison, fucking did all kinds of shit. Bettis goes on to be a 1.00

00:55:32.580 hall of famer. Right. You get what I'm saying? Pittsburgh, right? Yeah. Yeah. Yeah. The

00:55:36.300 bus dude. Yeah. Yeah. Fuck. I mean, Pittsburgh is fucking dude, a bus. Pittsburgh. The first

00:55:44.360 two 65 tailback dude, he's 260 fucking pounds of twisted steel and fucking roast beef. He's 1.00

00:55:51.660 a good bowler. Fun fact. You know that dude guys like that are good at everything. Yeah.

00:55:55.880 I remember watching him at Notre Dame. We're getting off the subject, but fuck, he was a stud 1.00

00:55:58.780 at Notre Dame. I mean, if I was on the same, right. Lawrence Phillips was a fucking stud 0.99

00:56:02.380 at Nebraska. Yeah, he was. I mean, right. A little bit goofy in the head, but he could 1.00

00:56:07.520 run a fucking football. But I mean, at the same, I mean, going to your sports analogy 1.00

00:56:11.140 and, and, um, there's a, a specific Packers team and I don't know exactly which year, but

00:56:16.400 it was in the mid nineties, 99, 98, 99, when they went to the Superbowl on that coaching

00:56:21.660 staff, there was at one point in time, there was eight of nine guys were head coaches in the

00:56:25.720 league. Shanahan, Holmgren. Yeah. Yeah. Um, who's the fucking quarterback analysis? Drew

00:56:33.120 Gruden. Yeah. But before that they were all, um, it was the Niners, the Niners bred all

00:56:37.440 those guys. Yeah. Dude, look, man, you can't learn to win without learning to lose first.

00:56:41.820 Right. You know? And like, dude, the truth is, is like, I, I've met very few people who

00:56:46.260 are just, who are just lifetime winners at everything they fucking did. And if they were, 0.87

00:56:51.160 they were super hard workers. Okay. Like for me, see, Vonnie just talked about me. It was amazing.

00:56:57.260 Most of the people, most of the people I know that, that, that have, that are consistently

00:57:03.120 successful, you have to lose for a long time because here's the thing. And it's not for what

00:57:09.140 you think. There's all the first part of it is, yeah, you got to get your brains beat in and learn

00:57:13.780 how not to do everything to then learn how to do stuff. That that's what most people think.

00:57:18.740 But the reason that most people become champion fucking lifetime winners is because they went 0.95

00:57:25.340 through that time where it was so bad. And when they start winning, they never want to 0.93

00:57:29.460 go back. So they keep their sharp, their, their sword sharp. They keep their foot on the fucking

00:57:33.900 gas and they don't ever take a playoff. You know what I'm saying? People who get success 1.00

00:57:38.240 quick, people who win early, they think that winning is easy. That's why, like you see so

00:57:43.860 many people who are young and they, they have a company at 24, 25 years old and they

00:57:48.740 do something and they make, you know, half a million bucks or a million bucks and they're 0.98

00:57:52.860 like, Holy fuck, dude, this is easy. And then what happens to them? They fucking lose 0.99

00:57:57.260 and they get their brains beat in. 1.00

00:57:58.920 Yeah. One hit wonders.

00:57:59.700 Yeah. And dude, that's why, you know, you, you have to, dude, I can tell you right now,

00:58:04.360 people ask me all the time. They're like, dude, when are you going to retire? You can retire.

00:58:08.800 Yeah, I could fucking retire. I'd never work a day in my life again. You know how boring 0.99

00:58:11.860 that would be? First of all, I would hate it. Second of all, dude, I don't feel like

00:58:15.880 I've done anything yet because I was so broke for so fucking long that I like, I don't want

00:58:20.160 to go back to that. Like I'm terrified of it.

00:58:21.960 No, it's like PTSD of being, it's funny. We were talking earlier about when I sold my

00:58:29.680 first business, I thought it was, I had enough to retire. And you know, you wake up a few years

00:58:35.100 later and it's like, shit, I'm fucked up. I don't have no money. Like, you know, it's like, 0.99

00:58:40.540 you thought you could, you know, you had made enough to retire from me to bring up around

00:58:47.300 surrounding yourself with people that are, that are further down the road with you. Like

00:58:50.880 I like to personally be around people and spend time with people who are 10 to 15 years further

00:58:57.240 from where I am because like, dude, their version of success and my version of success is so different.

00:59:02.820 So it makes me want to level up. You know what I mean? Like, dude, I think being able to keep

00:59:08.180 that hunger over the course of 50 years, that's what makes people great. You know what I'm

00:59:13.240 saying? Like, it's not like, it's not this thing of like, you know, Oh, this person was

00:59:19.400 gifted or this or that. I think really, truly it comes down to somebody realizing that they

00:59:26.540 ain't fucking shit and that they've got more work to do. You know, the minute you start thinking 0.99

00:59:30.640 you've got it made and you've got the money you need and you've got this and that and this

00:59:34.020 people stop working. And what happens? You stop working. You fucking lose. I told the

00:59:38.700 guys on Monday in our Monday morning meeting, I said, you're like a tree. Your life is just

00:59:42.380 like a tree. You're either growing or you're dying. At one point in time, that tree stops

00:59:46.960 growing and the motherfucker starts dying. You better keep growing. You stay on the gas, 1.00

00:59:51.160 you keep moving. You just keep fucking throttling. People tell me, they're like, dude, Andy, how 1.00

00:59:55.080 much do you need to this? And it's not about that. It's not what it's about. You're either

00:59:58.560 growing or dying. Yeah. It's about keeping going. And dude, you know what happened? You know what

01:00:01.680 happened to me if I fucking quit? I do. You spend all your money. Not only that. You 0.99

01:00:07.760 hope that there was more Pacific Rim movies coming out. I saw the second one. Did you?

01:00:12.300 Yeah. It was decent. Yeah. So no, but I would drink myself to death. I would fucking drink

01:00:17.180 every single fucking day. I would be 500 fucking pounds at least. And I'd be miserable. So 1.00

01:00:23.680 I have to keep going or I'll die. Yeah. You know, that's truth. I'd break up with my old

01:00:28.640 lady. I would certainly drink. Yeah. Yeah. So I wouldn't know what to do. Well, that's the whole

01:00:34.420 point. You know what I mean? Yeah. It would ruin my life. Yeah. I wouldn't know what to do.

01:00:39.100 So yeah, dude, I don't know. Like, I just think that like, I think that being able to figure out

01:00:43.160 and put yourself in places to maintain that hunger and that drive is like crucial, man. And like,

01:00:48.480 dude, you can do that a number of different ways. You can, you can, you can hang out with people

01:00:51.520 who are more successful than you. You know what I'm saying? You can stay extremely humble,

01:00:56.120 no matter how much money you have, realize that you have shit. Okay. You can think about the, 1.00

01:00:59.940 the, the lack of significance of your life. What's your life really mean? Oh, you made some

01:01:05.300 money. What's that mean? Right. Well, I was going to actually spin that on you. I was going to,

01:01:09.800 cause you said earlier, my legacy is going to be this. And I also said this Monday at the meeting,

01:01:13.440 you know, like I'm at that weird transition. And I think you'll relate to this in, in, in dad land.

01:01:18.400 Like I'm at that weird transition where you, you never stop. Like I'm wired to win. Like I want to

01:01:23.360 win. I love the question. Andrew asks this question every once in a while on his page.

01:01:26.500 Do you hate to lose or do you love to win? Like, what is the fucking thing? And like, 0.99

01:01:29.280 I always, most of the time I mean, vote on the motherfucker. Cause I don't know where I 0.99

01:01:32.680 stand. Cause I hate to lose so fucking bad, but man, I love the taste of winning. You know 0.92

01:01:36.460 what I mean? Like I fucking love the taste of winning. Yeah, but if you hate to lose, 0.98

01:01:38.040 win will be there. But you love the taste of winning, then you understand you'll win at all

01:01:42.620 costs. You know what I mean? So it's kind of like, where do you sit? I'm a hate to lose motherfucker.

01:01:46.000 Like dude, I will fucking cut my own fucking face off to fucking win. I don't care what I got to do to win. 1.00

01:01:50.700 But, but, but like, dude, but that's my point is like, if you hate to lose enough,

01:01:55.920 you're going to win. Yeah. But do you cut your face off? Cause you love to win or hate to lose?

01:02:00.320 I would fuck. I would cut my face off to fucking beat you. You better start cutting. Yeah. 1.00

01:02:05.840 Hold on. Let me get out there. I just love the line in the office that Andy says that's,

01:02:12.100 this is my motto. He says, he says, Andrew Bernard does not lose. He wins all contests and those he

01:02:18.460 loses. He quits because they're unfair. I was going to make a political joke there,

01:02:23.480 but we'll stay out of that. It's um, no, but my, you know, my legacy and I, I've had to kind of had

01:02:27.880 this, you know, dad transversion in that sense where I care more about people, what people will

01:02:33.340 tell my kids when I'm dead and how my kids live. And I say this to my guys. That's what I'm trying

01:02:38.300 to say though. No, no, I understand. Like what I'm saying is, is when you think about what your life

01:02:42.480 really means and what your impact really has been, like for me, like, dude, if I were to die today,

01:02:49.060 I would have made some money. But what would I really fucking do? Oh, I did a couple of things. 0.97

01:02:53.100 I helped a lot of people change their lives. I created a lot of jobs for people, but I mean,

01:02:57.480 that's not enough. It's still in the, it's so, it's so small that it really doesn't matter.

01:03:02.000 You know what I'm saying? Yeah. And that's what I was like. That motivates me. So I'm like,

01:03:04.920 fuck dude, I want to do more. Well, and I was telling those guys on, you know, or the guys and girls 0.99

01:03:08.660 are where we have a Monday morning company-wide meeting every Monday. And, and I told them come

01:03:12.740 hell or high water. Like that, that's what matters most to me. And I learned to live that way and

01:03:16.280 make decisions based off of, of that process. Because I know if I can make these men and women

01:03:21.180 better people, better overall individuals, empower them, make their lives better, allow them to

01:03:26.300 succeed. What are they going to tell my kids when I'm fucking dead? Because now I'm like instilling 0.99

01:03:30.360 values. That man made a huge, tremendous impact in my life. And, and so when you start leading that way,

01:03:35.560 by example, in that sense, good shit just starts to happen. But dude, it's not even just leading 0.92

01:03:39.140 that way. It's living your life that way. Of course. But I mean, it's amazing. Like, you know,

01:03:42.540 you, you, you, and you're going to make mistakes along the way. Yeah. You know, it's like, I think

01:03:46.320 something, I think something that people struggle with too, man, is when they do fuck up and they

01:03:49.840 make a mistake, they have a hard time forgiving themselves. You know, they have a hard time like 0.54

01:03:54.060 saying, Hey, I fucked up and it's okay. Cause everybody fucks up. Dude, the best part is like, 1.00

01:03:59.900 and that's a, that's a, that's a character building process. One thing I've learned now is I just admit

01:04:05.460 when I'm wrong, right out of the gate. It takes off all the shit. It's like, whose fault? Is it 0.99

01:04:09.320 my fault? I'll sit on that shit. And then it's like, what's next? So, um, if you have one thing 1.00

01:04:18.460 to say to, I mean, I know this, I hate these questions when people ask me, but if you have

01:04:23.500 one thing to say to like a young entrepreneur, cause we have a lot of people who are interested

01:04:29.420 in music to listen to this podcast a lot. Um, because a lot of them make music for us and send it to us.

01:04:34.140 If you had a, if you had a piece of advice or a piece of, um, you know, wisdom that you could

01:04:40.780 share with all your experience in this industry for guys that are trying to do it now, what would

01:04:46.020 that be? It's funny you asked that. Cause I've been kind of battling with that. Cause my son is

01:04:52.220 into, into music. 17, right? Yeah. And, um, that's the last thing I wanted him to do. Yeah. Um,

01:04:58.900 for a lot of reasons. And, um, and you know what, but what I've watched him do and what allowed me to

01:05:07.420 support him, um, being in music is I watched the sacrifices that he made. Right. Um, you know,

01:05:13.980 and what I would encourage, if there was one thing that I could tell, you know, young people to do,

01:05:20.020 um, to try to, you know, break into this space, you gotta, you know, it would be make sacrifices

01:05:25.540 and work hard. Um, and you know, you know, at the end of the day, you know, this space really boils

01:05:32.920 back down to music, right? Like these platforms that we create, these, you know, you know, new

01:05:38.480 music consumption and all of these changes and all of this shit is like at the end of the day, 0.91

01:05:43.660 it's going to boil back down to good music, which is going to come down to doing the work, 0.94

01:05:47.980 doing the work, putting the work in. And for my son who, you know, who doesn't go to this

01:05:54.800 parties on the weekends, doesn't, you know, sacrifices hanging out with his friends, you

01:06:00.460 know, he's either, he just graduated, but from high school, but when he was in school, he was

01:06:06.120 either in school or in the studio. Yeah. Nowhere else, you know, he's not what it takes. Yeah. And

01:06:11.400 he's not hard to find because he's, you know, and, you know, so, and, and it wasn't, it's

01:06:17.260 something that I feel like I hope that I instilled in him, but, you know, just more from watching

01:06:22.540 versus, you know, cause that's how I have to live my life, right? I'm either working or, um, or I'm

01:06:28.320 with my kids and my family and I've missed a lot. I've missed birthdays. I've missed weddings. I've

01:06:34.640 missed, you know, parties. I've missed, you know, person things that I like to do personally. Um,

01:06:40.620 I've sacrificed a lot to, to, to be able to have the lifestyle that we, you know, that

01:06:46.240 my family has. So I'm hoping my son, you know, I'd like to take a little bit of credit

01:06:51.160 for, you know, he's saying that, but like he makes, he makes the sacrifices and, you

01:06:56.460 know, some of these, nobody can pay those dues for you, man. You can't, you can't, you

01:06:59.640 can't, nobody can pay them for you. And, you know, as, as many situations as, as, you

01:07:04.340 know, folks could potentially put you in, if you haven't, you know, there's a book called

01:07:07.960 The Outliers that I encourage young people to read. And it's like, it talks about,

01:07:11.600 you know, your 10,000 hours, um, you know, 10 years or 10,000 hours. Yeah. And it's

01:07:16.260 like, until you've, until you've put that, that work in, you know, you still got a lot

01:07:20.880 of work to do, you know? And so, and dude, and I think that's, I think it's important

01:07:24.500 because it, this, this concept, it, it transcends every, uh, space. Okay. You are going to have

01:07:35.100 to do the work. And a lot of you guys think that if you meet this person or you connect

01:07:39.480 with this person, this is why I get so pissed off when these young, young guys talk about 1.00

01:07:43.280 networking, motherfucker, what the fuck are you networking for? You should be working 1.00

01:07:46.840 on your, whatever it is that you're supposed to do. Because dude, if you meet that one person

01:07:51.680 or you make that connection by chance that you think you're going to make and you ain't

01:07:55.640 ready for it, guess what? They're never calling you again ever, no matter if it's 10 years down

01:08:01.200 the road, you know? So you gotta be ready. And that comes from the work. Yeah. You gotta

01:08:05.360 put the work in. Yeah. It's amazing. It's amazing how that concept transcends all the

01:08:10.520 space. And it feels so simple, but it's like in any, in any space, in any career, I think

01:08:14.980 people are conditioned to look for the shortcut. Like, dude, think of all the marketing that's

01:08:18.540 put out there to talk about the shortcut of the work. You know what I'm saying? Buy this

01:08:23.120 program and you'll be here. Buy this pill and you'll lose a hundred pounds. Right. And this

01:08:27.560 is coming from a motherfucker that owns a supplement company. There ain't no fucking pill that's 1.00

01:08:30.960 going to make you lose a hundred pounds without you working your fucking ass off. Is that 1.00

01:08:34.160 a six pack one? No. I made a post about that today. Yeah. You either do the work or you

01:08:42.560 don't. Yeah. You either did or you didn't. That's it. And that's it. And 90% of the work

01:08:45.860 equals 0%. That's it. Yeah. You're getting the same result. Most of it. If you do 90% of

01:08:50.420 the work, you're getting 0% of the result. Just like if you did nothing. So you might as well

01:08:54.440 just go watch the fucking walking dead, you know? Well, dude, thanks for coming in for 0.99

01:08:58.980 the show. Thanks for having me. This was fun. Yeah. This was great. Good to meet you guys

01:09:03.000 too. Yeah. So dude, um, where can the guys find you if they want to follow you, connect

01:09:08.120 with you like on, on a social media? Uh, the, the new venture that we're really hyper focused

01:09:12.680 on now is human resources. Um, and it's, it's, it's human dash Reese human dash re dot dash

01:09:20.040 sources.com. Okay. Um, so that's our website and, uh, one Instagram. Um, and, uh, you know,

01:09:28.020 and, um, we're responsive, you know, we try to respond to, you know, everybody that reaches

01:09:32.460 out to us. And, um, so cool. Make sure you guys are following them and follow along with

01:09:37.120 them. Uh, again, bro. Thanks. Appreciate having you on. Thank you. Thank you guys. Guys.

01:09:41.740 Don't forget if you got some value of the show, which was basically fucking impossible not

01:09:46.760 to, uh, give it a share, tell a friend, uh, and let's get them on the MSCL movement. All

01:09:52.820 right, guys. Thank you so much for the support. We'll see you next time.

REAL AF with Andy Frisella - August 01, 2018

ROCK STAR INFLUENCE： A Success Story ft. J. Erving, with Andy Frisella - MFCEO249

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