Sean Whalen's Critical Question, with Andy Frisella - MFCEO30
Episode Stats
Summary
Sean Whalen is an entrepreneur, motivator, social media influencer, and a 2020 candidate for the President of the United States. In this episode, Sean and I talk about what it means to be the MFCEO of your own life and why it s important to put other people first.
Transcript
00:00:00.000
Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.
00:00:04.140
Do you live your life as a lighthouse? Do you operate your business as a tugboat?
00:00:08.660
Andy is joined in the studio by Sean Whalen, an entrepreneur, motivator, social media influencer,
00:00:14.240
and a 2020 candidate for the President of the United States.
00:00:18.440
If you're easily offended, stop listening right now.
00:00:21.180
But if you're eager for intellectual stimulation, listen on.
00:00:30.000
Hey guys, what's up? You're listening to the MFCEO Project.
00:00:50.460
I'm here with my co-host Vaughn Kohler, otherwise known as DJ DJ God.
00:00:56.760
I don't know, it's just the way, it's like the effect, DJ DJ.
00:01:06.900
Before we get going into our show, it's going to be a content-driven, awesome show.
00:01:13.200
I'm excited to have my good buddy here, Sean Whalen.
00:01:21.360
Utah. How many wives you got out there in Utah?
00:01:26.020
I don't know, I have my Tuesday wives and my Wednesday wives.
00:01:28.960
So he's living a life out there in Utah while Vaughn is giving us lectures on religion here five minutes ago.
00:01:38.220
Before we jump in, we've got to hit the question of the day because Vaughn had a good one and I wanted him to bring it up.
00:01:45.580
Yeah, so we've gotten some people who are confused, who maybe don't listen to the whole context of the show, and they believe that you are hypocritical in saying that, on the one hand, you need to be a good person and recognize that you're not the center of the universe.
00:02:02.160
But then in another sense, you tell people you need to be the MFCEO of your own life.
00:02:15.060
That, I guess, being the MFCEO of your own life means it's all about you.
00:02:21.460
You and all your dreams and not doing, you know.
00:02:24.200
Being the MFCEO of your life is about taking responsibility for your actions and the results you produce and understanding that you are in control of the direction you go.
00:02:36.380
And being diligent about that process on an hourly basis.
00:02:43.780
On an hourly basis, being responsible for your own decisions.
00:02:47.480
How does that equal a contradictory concept to putting other people first?
00:02:57.880
If you're not in a situation that you could be your best, your most powerful, your strongest, okay, your most successful, how can you possibly give the most or the best that you create to the rest of the world?
00:03:13.500
And if you can't understand that concept and you're sitting there wondering, you know, how Andy talked, because I think the exact words were Andy talks out of both sides of his mouth.
00:03:21.440
If you're the person who wrote that in and you can't understand how it's important to be the best that you could possibly be so that you contribute the most that you could possibly contribute, you need to wear a fucking helmet while you listen to this podcast.
00:03:37.220
Well, and they clearly don't listen to all the episodes because the whole point is using your responsibility to help other people.
00:03:43.620
They clearly shouldn't listen because they're too fucking stupid to comprehend the subject matter.
00:03:51.320
By the way, I also just got an email ripping on your xenophobia against refugees.
00:03:59.140
Basically saying, Andy, your tirade against the Syrian refugees is just the latest in the string of Americans' prejudices against, you know, at one point, you know, our guest today is Irish.
00:04:11.620
At one point, everybody was against Irish, and then another point in American history, they were against this, this, this.
00:04:17.300
And so, I mean, they're essentially calling you a racist.
00:04:27.140
I, you know, it again goes to the same subject that I just said two seconds ago.
00:04:34.840
Just like I said, you've got to be your best to do your best for your people.
00:04:38.400
We've got to be our best as a country and be strong the way that we can be strong.
00:04:43.880
And we have 50,000 United States veterans on the fucking street.
00:04:48.460
And you're going to bring in these people from another country, give them each 25 grand to get their life started.
00:04:53.720
And we've got these people who've sacrificed for the messages and the freedoms that we have here in the United States so that, you know, we can let them ride on the fucking street.
00:05:05.220
And if you're a fucking bleeding heart and you can't understand that and you think that's racist, dude, you're fucking, you should wear a helmet too.
00:05:14.540
Well, I'd like to also add his final words were get educated, bro.
00:05:18.960
And I'd like to point this out is that there is a huge difference between immigrants and refugees.
00:05:25.520
And oh, by the way, he didn't even address the national security issue, which is a very relevant component to the to the whole discussion.
00:05:37.560
You're the one listening to me, brother, not the opposite.
00:05:40.820
So if you don't like what I had to say, stop fucking listening.
00:05:44.180
You know, the reality is, is America needs to stop being the knight in shining armor when their own shit isn't even in order.
00:05:51.540
OK, if we get our own shit in order, if we have no homeless veterans on the street, we don't have problems with, you know, our own problems, which we have.
00:06:01.800
Fuck, what, 10,000 different problems here in the United States based on any given week.
00:06:08.020
And then if we get all that shit squared away, then we can talk about bringing in some refugees.
00:06:17.600
Dude, the easiest thing now today is to point at somebody and say that guy's a fucking racist.
00:06:24.340
He doesn't agree that, you know, we should take in.
00:06:27.480
I mean, you know, the dude who wrote that, he's probably fucking racist.
00:06:34.160
Well, honestly, again, the thing that drives me insane is that anybody who listened to you, how many times did you say, I feel bad for these people?
00:06:43.720
I want to show them compassion, but there are some objective issues you have to address.
00:06:48.600
Well, there's ranks to the level of loyalty, compassion that I feel like I'm owed to people.
00:06:52.860
I feel like we should show compassion to our own people first.
00:06:55.340
Let's get those people taken care of, and then we can take care of the other people.
00:06:59.340
I don't understand how that's hard to understand.
00:07:06.560
I mean, my philosophy with flying on sheep is a king eats first.
00:07:10.780
I mean, why do you think when an airplane's crashing, the very first thing they tell you to do is put your mask on first?
00:07:16.680
I can't help the guy in front of me, the guy behind me.
00:07:18.900
And at the end of the day, it's like, you have to take care of you first.
00:07:26.280
Because if I'm gone, if I'm dead, if I'm done, like, there is no more fucking universe.
00:07:32.640
Well, and expanding that onto a macro level, you know, the United States, he's taking care of the United States first.
00:07:44.080
If America is drowning and can't support itself financially, economically, socially.
00:07:48.000
Let's put on our fucking life jacket before we start putting our belts on.
00:07:50.440
We got to put our mask on, get out of debt, take care of our own people before all of a sudden we open up.
00:07:58.060
No, it has nothing to do with common sense, liking or disliking another race.
00:08:02.620
It has to do with, dude, we've got to take care of priority number one.
00:08:06.700
And then once priority number one is taken care of, priority number two is taken care of.
00:08:10.620
So, bro, whoever wrote that in, you know, if you can't understand those concepts, you know, the problem with people like bro here who wrote in and wrote this thing is that they think they fucking know everything.
00:08:22.820
And whenever you think you know everything, what happens?
00:08:25.860
You lose the inability to listen, you lose the ability to learn.
00:08:29.420
And I feel sorry for that person because they're going to go through their life believing a set of beliefs that aren't true and they're going to fucking be very frustrated and probably broke too.
00:08:43.740
Dude, he got asked this morning on Periscope if he was a hipster.
00:08:50.920
So, Sean, real quick, let's, you know, a lot of people know who you are and there's a lot of people listening that probably don't.
00:09:05.520
Just tell us a little bit about, you know, your background, your story and, you know, how you got where you are now.
00:09:15.420
I've always been an entrepreneur ever since I was a little kid.
00:09:17.780
I was the kid with the paper route and, you know what I mean, hustling the neighborhood.
00:09:21.620
And I'd go knock on the neighbor's doors and I'd say, hey, we'll mow your grass for five bucks.
00:09:25.180
And so then I'd pay my buddies $2 to do it and I'd keep the three, you know what I mean?
00:09:29.240
So I've been an entrepreneur ever since I can remember and built a real estate empire by the time I was 26 and made tons of money.
00:09:36.580
And fast forward to 30, burned it all to the ground, walked away from an 11-year marriage from a 170-employee, $20 million a year company.
00:09:45.600
And spent a couple of years in what I like to call my wilderness, trying to figure out who the hell I am, where I fit in this universe, how I'm going to contribute to this thing called life.
00:09:58.620
I got really comfortable, like we've been talking about authenticity.
00:10:01.100
I just got really comfortable being authentic, realizing like one of the things that I train my guys and teach my guys on is your message.
00:10:06.580
Like that philosophy of understanding that your mess is your message, most people shy away from that.
00:10:13.500
Most people are scared about the things that they've fucked up.
00:10:16.140
Most people are scared to talk about their quote-unquote failures.
00:10:18.860
But at the end of the day, like there's no Ivy League school on the planet.
00:10:22.380
I could have gone to Harvard, Columbia, Yale, Stanford.
00:10:27.360
There's no school that would have taught me what I know about economics, having built a multimillion-dollar empire, crashed it all to the ground, burned it all to the ground, went through a freaking bankruptcy.
00:10:39.240
There's nothing that would have taught me about love and marriage, about my own compassion to another woman than spending 11 years with a woman, burning the marriage to the ground and ultimately, you know, figuring out how the hell to come back from that.
00:10:52.140
So, you know, I'm kind of a living testament of what it's like to live life to the extreme and figure out both sides of the coin, both the successes and also the failures.
00:11:01.600
You know, for those of you that don't know, if you're not following Sean on social media, you need to follow him.
00:11:08.920
He's got a huge following on Facebook, Sean Whalen.
00:11:16.740
And then it's at Sean underscore Whalen on Instagram, right?
00:11:20.180
So it's Facebook.com forward slash S as in Sam Whalen is my Facebook.
00:11:25.880
So, guys, the thing is him and I got to be basically just friends on Facebook because we were sharing each other's stuff, liking each other's info.
00:11:35.060
So, and I pay attention to everything that you do and I love watching your periscopes.
00:11:38.560
And one of the things I think is interesting that I completely 100% want to slap people in the fucking face when they say this.
00:11:51.220
Dude, I would rather talk to somebody who's gone and built, lost, and then rebuilt shit than somebody who's started from the bottom, built shit,
00:12:01.500
and then just maintained a certain level of, you know, complacency of success.
00:12:07.700
You know, you have to go through these times to learn.
00:12:11.320
We talk about this on the podcast so much is that the value of life and the value of the experience comes from the bad shit.
00:12:23.480
You know, most people's biggest experiences, most people's biggest breakthroughs in life that I've found,
00:12:28.820
and this is true for me, have come in the darkest times.
00:12:32.080
So it's when they go through a divorce, when you have that coming to Jesus, when you lose money,
00:12:35.640
when a loved one dies, when you have an accident, a fire.
00:12:38.640
Like, those are the turning points and those are the experiences.
00:12:41.020
But like the thing that I tell my guys all the time, and I'm a firm believer in, is every day we're going to war, right?
00:12:47.740
That's kind of my sign-off on a lot of my stuff on social media is wage war.
00:12:53.020
It's because every single day, I mean, I'm waging war against mediocrity.
00:13:00.960
There is an evil and there is a light and a darkness.
00:13:03.640
But the thing that I always consider is if I had to go to war today, like literally to war,
00:13:08.820
and I had two options to partner up with and bring somebody into my platoon, if you will,
00:13:15.800
all of these newbie West Point grads, they've got clean pants, their guns are nice and oiled,
00:13:24.920
Or I take the dude who just got back from Afghanistan who's got blood on his uniform,
00:13:29.200
his boots are muddy as shit, his guns had 10,000 rounds put through it.
00:13:36.600
Who do you literally want by your fucking side as you're going out every single day?
00:13:41.860
I realized that I'm the dude who's been down that path, who's got the blood on his frigging
00:13:46.100
uniform, muddy ass boots, and I've shot my gun a shit ton of times.
00:13:49.400
And so those are the guys that I want in my corner, the guys who have had the experience
00:13:53.920
of building it, losing it, building it, losing it.
00:13:56.500
I mean, in every single facet from relationships to money to sex to politics, the people that
00:14:01.640
have been involved and actually had the freaking experience to show versus theory.
00:14:10.780
Just like this kid's question of Mr. Fucking Bro Man five minutes ago.
00:14:16.400
Just like I said in the podcast, it's nice to think that we could take care of everybody.
00:14:25.300
So if Mr. Bro, bro, if you can't understand, there's a difference between theory and real
00:14:32.780
fucking life, and that goes for so many things, not just politics, not just business, not just
00:14:44.240
There's a theoretical way to run a government, and there's a reality.
00:14:48.560
Well, and that's where we're at with our society.
00:14:50.740
That's where we're at with our government is theory, is let's trial this.
00:14:54.840
This is all the shit that sounds really good, but none of it fucking works.
00:14:58.920
And at the end of the day, like you get people with practical application, like guys who
00:15:05.560
It's the largest corporation on the planet, plain and simple, done and done.
00:15:08.400
More employees, more revenue, more taxes, more the whole thing.
00:15:10.760
But yet we run it as like a social, almost like a handout, a gimme, a charity of sorts.
00:15:17.680
It's a fucking business, so treat it as a business.
00:15:19.880
That's fucking, that's, dude, all that is is smoke and mirrors.
00:15:23.400
It's like, hey, let's fucking throw out all these feel-good stories over here.
00:15:31.160
These are the stories we pay the media to tell, okay?
00:15:34.380
Gay marriage, abortion, all the shootings, all the shootings, guns, gun laws, all this
00:15:43.080
shit, pay attention here so that we can fucking steal it from you over here, okay?
00:15:50.040
So everybody gets riled up about these social issues and they don't even understand things
00:15:55.040
that are important to their well-being on this earth, like such things as income tax
00:16:00.000
laws or, you know, a million other fucking things that would happen to you.
00:16:04.200
Dude, there were, there were in 2014, in 2014, there were 44,000 new laws put on the books.
00:16:11.820
That's not, that's not the gospel according to me.
00:16:13.500
That's like straight out of the government's website.
00:16:15.380
There were 44,000 new pieces of legislation and laws put on the books in 2014.
00:16:20.440
When you stop and think about that, like, how in the, how in God's name does that make
00:16:24.420
I mean, we have a tax code that's what, 14,000, 15,000 pages deep.
00:16:28.800
And at the end of the day, like we're bitching and moaning about corporations going overseas
00:16:32.080
and make, I mean, you're a capitalist, I'm a capitalist, I'm going to business, you're
00:16:35.040
going to business, so I care about what taxes I pay and we have this society of.
00:16:38.640
Dude, most people don't even know what fucking tax bracket they're in.
00:16:42.680
They show up and they go to H&R Block and pay them $100 to figure out who knows what
00:16:46.920
So I get my two grand back so I can go buy a fucking stereo system from the house.
00:16:50.120
And people are like, geeked up, like, dude, I'm getting my tax return back and they're
00:16:54.440
Like, you don't understand, like, that's your money, man.
00:16:56.540
And you're looking at it like a charity, like a handout from the government.
00:17:01.060
But, like, that's the thing that people don't realize is that we've built this massive
00:17:05.180
institution of complexity in every single level, social, economic, I mean, religious.
00:17:15.860
I mean, you watch them be questioned about what's going on with laws and regulations.
00:17:20.120
They have no damn clue, but yet they'll vote up and down and this and that and the other.
00:17:23.020
And it's just like, dude, we've created this monster and it's like the snowball rolling
00:17:27.380
down the hill and it gets bigger and bigger and bigger and bigger.
00:17:30.340
And at some point in time, like, that shit's got to hit a brick wall and just blow it up.
00:17:35.520
Like, we got to build a brick wall so that this snowball smashes into it.
00:17:38.880
And ultimately, like, it's just like what we've talked about, bro.
00:17:41.640
It's kind of like I had to burn my entire business to the ground to truly understand what capitalism
00:17:46.980
I had to walk away arrogantly, egotistically from an 11-year marriage, a 16-year relationship
00:17:52.920
to truly understand who the fuck I was in a relationship, like what my job and role was
00:18:00.700
We've got to burn this shit to the ground because at the end of the day, like...
00:18:03.300
You mean you're not supposed to just get married and just fucking sit there for 60 years?
00:18:16.800
Like, you die a long, slow, agonizing fucking day.
00:18:25.480
To me, like, when I look at it, and you and I have talked about this, and Vaughn, you
00:18:29.660
and I have talked about this too, to how frustrating it is that the average American can't see what's
00:18:37.460
happening to them in terms of the two parties, the liberals and the Republicans, trying to
00:18:44.220
force people to identify with one or the other, and then force people to communicate in a way
00:18:53.400
Instead of communicating in a way of making a logical, valid argument that takes into consideration
00:19:04.880
Dude, you're going to make him internet famous, man.
00:19:07.100
Don't put his name on here, or else he's going to end up with more followers on Facebook than
00:19:10.840
So, dude, the thing is, is like, I understand what he's trying to say, but he just happens
00:19:17.000
Like, well, he speaks, speaks from an, from an educate, quote unquote education that is
00:19:21.900
social, which is what CNN, Fox, ABC, NBC, tabloids are teaching you.
00:19:26.960
And, and, and that's the problem is like when, when, when we start, when we converse, you
00:19:31.900
Like most people believe what they read in the papers.
00:19:35.720
Most, they don't realize that that paper is a corporation and their job is to sell you
00:19:41.360
Like CNN's job is to get your eyeballs on their network so they will tell you, they
00:19:47.220
will tell you what they feel is going to be the most stimulating to get the eyeballs
00:19:52.080
So typically 99.999% of the time, it's just inflated, crazy shit.
00:19:57.400
But, but that is the message designed to fucking separate the American people.
00:20:03.080
Which is why like people use like Fox news again, that is quote unquote the conservative, whatever
00:20:07.320
dude, they're just as fucking corrupt and crooked as CNN is the other way.
00:20:11.880
Dude, the Republican party, the Democrat party, they're, they're broken.
00:20:16.220
But you don't see people having communication and saying like, Hey, don't you think all this
00:20:23.580
You don't hear people and you don't hear smart people saying it either.
00:20:26.360
You hear it like, you know, you, you, they, they take the dumbest motherfuckers they
00:20:32.800
Like, like that chick who was, who was, who was representing.
00:20:35.420
We both, I think we both shared that video on this chick who was like, we're demanding $15 an hour
00:20:50.000
Well, you think you should have fucking thought about that?
00:20:56.200
She's spending money and her parents are spending money to send her ass to college.
00:20:59.660
She's on the platform talking about economics and she has no fucking clue what she's talking
00:21:04.520
She literally doesn't even, hasn't thought through any of that stuff, but that's again, the media
00:21:08.780
just, just, uh, creating this insanity and this excitement of, dude, jump on this bandwagon
00:21:23.320
And, and it's just like, that's the society that we live in.
00:21:26.080
That's the world that we've come to is, is literally like common sense is gone, bro.
00:21:30.800
Like common sense, like one plus one doesn't equal equal two anymore in America.
00:21:34.700
It's like, look, like going to the refugees thing.
00:21:40.240
So we're going to spend billions of dollars helping these refugees all the while we're
00:21:44.900
going into more and more and more and more and more debt as a country.
00:21:48.340
Logically, common sense tells you that's a stupid fucking investment.
00:21:52.160
That's just a bad investment from a capitalist standpoint, from a democratic standpoint, from
00:22:05.340
Like the unfortunate reality of life is that sometimes like economics and feeling good
00:22:15.480
And that's where my, my issue with people usually comes up is that they will pick like
00:22:23.100
initially you've got, okay, two choices in front of you.
00:22:25.120
You've got, you've got what's good for, what's good for the money.
00:22:33.060
So you got a, B, if you put those two choices in front of most people, including somebody
00:22:37.360
like me, my initial choice is going to say, Hey, I really feel for these people.
00:22:46.880
But at the end of the day, the plane's crashing.
00:22:59.660
Do you get up out of your seat and put everybody else's mask on and then collapse over dead?
00:23:04.340
Like this is real common sense fucking conversation.
00:23:07.100
The reality is I got to put my mask on first to ensure that I have even a slight chance
00:23:11.900
of helping these people before the fucking plane hits the ground.
00:23:14.920
But the logic of the media and the logic of the government is let's save and put everybody
00:23:21.520
else's masks on first and then hopefully, hopefully we're not, I'm not dead.
00:23:30.700
It doesn't fucking make sense any way you look at it.
00:23:33.100
The scary thing is, is that people really fucking believe that shit.
00:23:38.880
Like I don't understand how you could honestly believe that we don't need to take care of
00:23:45.440
Instead of taking care of the rest of the world.
00:23:52.700
I'm more sensitive to a man or a woman who has volunteered and sacrificed their time in
00:24:00.740
our armed services for us than I am for some motherfuckers from the other side of the world.
00:24:07.700
If that makes me fucking insensitive, you're a fucking idiot.
00:24:12.940
Like you could dumbify it and, and, and I don't mean any disrespect to anybody, but
00:24:17.400
There's people that have actually studied and know certain things that other people don't.
00:24:20.840
So let's create a really, really simple idea and a concept around this.
00:24:25.500
Like literally we're all on the same fucking plane and this shit's going down.
00:24:30.920
You ask any human being, I don't care if you're black, white, Puerto Rican, Mexican.
00:24:35.960
I don't care if you're an Islamist extremist, a Christian extremist.
00:24:38.780
We're all on the same plane and we're all going, this shit's going down.
00:24:44.100
Are you going to put my mask on first or are you going to put your mask on first?
00:24:46.980
And common sense logic, logic, when people stop bullshitting themselves and stop bullshitting
00:24:52.520
everybody else is, I'm going to put my mask on first.
00:24:55.580
The black guy is, the white guy is, the Mexican guy is, they're all going to put their own
00:25:00.080
But see, see, right here is this, what you just said, when you stop bullshitting, because
00:25:05.620
the reason people fucking say what, you know, oh, I'm going to put everybody else's mask
00:25:13.720
They want everybody else to feel, to look at them and say, oh, you're such a noble person.
00:25:19.160
Well, the reality is what if the government came right now and said, okay, America, here's
00:25:24.880
Let's, let's play the devil's advocate for a second.
00:25:26.680
Like, we're going to bring 100,000 people in and it's going to cost, you know, whatever
00:25:35.020
So here's, here's the deal, American people, and this is how it should work.
00:25:38.280
We're going to tax you X amount of dollars per, this is what your taxes are going to go
00:25:44.380
You're going to have to pay this out of your checks, out of whatever, whatever.
00:25:47.420
Like if you, if you bring that logic, common sense into it, what's, what are people going
00:25:51.780
They're going to actually try and educate themselves.
00:25:53.320
They're going to be like, well, shit, now I got to pay these people.
00:25:55.320
But instead we built a society and a culture, which is, dude, just pass the buck to somebody
00:26:01.280
Like let's let China pay for that shit or let's let somebody else pay for that.
00:26:11.020
It's going to cost you a thousand dollars to bring in a refugee.
00:26:14.860
I guarantee you every single one of those people are going to go, oh shit.
00:26:18.080
All these motherfuckers that are writing in saying, oh, it's a great idea.
00:26:22.420
You get to take care of one refugee and they get to come.
00:26:27.220
And you got to feed them and pay for their shit.
00:26:32.340
That's like, that's quote unquote what, you know.
00:26:44.140
You've got a cool story that I really, I really enjoy.
00:26:50.960
You've got this cool tattoo on your, we're both fans of tattoos.
00:27:00.840
You were like that college kid who got drunk one night, put yin yang on like, on your back.
00:27:11.580
I waited until I could afford good tattoos before I've got any.
00:27:15.380
But you got this cool tattoo of a lighthouse recently on your arm.
00:27:22.940
I would like you to share the story with everybody.
00:27:27.940
So about two years ago, a good friend, mentor, a dear friend of mine, Jesse Elder, he shared
00:27:35.500
this story with me about the tugboat and the lighthouse.
00:27:38.680
And it was this idea and this concept of, at the time, I didn't really apply it.
00:27:45.400
It didn't make sense to me in the context of my own world.
00:27:50.580
And he talked about what the tugboat and the lighthouse do.
00:27:57.100
Their job is to basically save ships, give information, I mean, help move them where
00:28:03.700
And it wasn't until about six months ago, I was at Jesse's house in Austin, and he shared
00:28:10.880
Like the light bulb just went on in my head like, holy shit, dude.
00:28:15.520
Because we've talked about this, like growing this social empire.
00:28:19.440
And a lot of people that are listening to what I'm saying, and it's humbling.
00:28:24.500
And I'm trying to kind of figure out where I'm going with this.
00:28:33.680
I've got an opportunity every single day to do one of two things.
00:28:38.040
And I lived a majority of my life as a tugboat.
00:28:40.640
I was going out trying to save everybody, all my family members and all of my friends.
00:28:44.660
And everybody's got this problem and that problem.
00:28:49.140
And I'm going out, coming back, and going out, coming back, and going out, coming back,
00:28:53.920
And really, what I was doing is burning myself out.
00:28:56.700
I mean, at the end of the day, the tugboats, their engines got to get replaced.
00:28:59.680
They need shit tons of maintenance and all this kind of stuff.
00:29:01.840
Because they're going out, coming back, going out, coming back, trying to save everybody.
00:29:05.240
As opposed to the lighthouse, where the lighthouse literally stands in one spot.
00:29:11.800
And the cool part is the boats have the same opportunity.
00:29:19.180
And you have the ability to make your own choice.
00:29:21.420
Which is, I'm either going to heed the light, and I'm going to follow the direction that
00:29:24.860
I need to go to get around the rocks, around the danger, around whatever that problem is.
00:29:29.340
Or I'm going to ignore it, and I'm just going to crash.
00:29:37.060
I'm a big Steve Covey fan, and Seven Habits of Filing Affected People.
00:29:40.660
And he shows that picture at the very beginning of his book, where half the room sees an old
00:29:45.780
lady, and the other half of the room sees the young, beautiful woman.
00:29:48.040
And it just, I realized that I've got, as we all do, as every single person listening
00:29:54.100
to this podcast, as you do, as I do, and you and I have talked about this, I've got a daily
00:29:58.840
And the option is to go out and try and save the world one person at a time, and just
00:30:03.460
literally grind my ass off trying to save everybody, convince everybody, sell everybody,
00:30:09.420
like have everybody believing what I'm saying, and drinking the juice, if you will.
00:30:12.900
Or the path that's far more effective is to stand in one spot and just shine my light.
00:30:20.300
I mean, the story, it had so much impact on me that I literally tattooed it on my arm,
00:30:24.820
because I've chosen both in my relationships, in my business, in what I'm doing in the world,
00:30:31.600
and what I feel like my calling is, is to be this lighthouse, and to just stand and to
00:30:35.480
shine my light, and let people use their agency.
00:30:40.480
I mean, that's what's cool about it, is like, I love everybody regardless, you know what
00:30:45.080
Whether you heat it, whether you don't, whether you crash, whether you don't, like, I'm okay
00:30:49.080
There's no judgment on the decisions that people make.
00:30:52.580
But I have a job, and I have a responsibility, and instead of chasing everyone down and trying
00:30:56.820
to solve every damn problem, which I can't solve anything, and it's just like the airplane
00:31:01.320
I mean, at the end of the day, I end up crashing, and I don't have my mask on.
00:31:04.360
I choose to stand as a lighthouse every single day with what I feel, what I speak about,
00:31:08.860
what I share, how I run my business, how I treat my children, how I treat my girlfriend,
00:31:13.440
how I interact with business partners, the whole thing.
00:31:15.880
I'm realizing that, like, it's far more effective to be a lighthouse than it is to be a tugboat,
00:31:21.200
and, you know, it's really changed my life, man.
00:31:24.940
I think, you know, there's so many ways to think about that story in regards to just,
00:31:31.780
you know, personal life, personal relationships.
00:31:35.720
Leadership and business is one thing that comes to my mind when I think about that, because
00:31:39.140
for a long time, and being an entrepreneurial podcast, you know, I've got to tie this back
00:31:46.820
For a long time, man, you know, I used to spend 80% of my time with the 20% of employees
00:31:55.740
that were trouble, that had problems, that had issues, personal issues, and I would spend
00:32:01.360
all my good time with those 20% as opposed to rewarding the 80% that are doing a great
00:32:14.060
I was miserable, depression, I mean, everything you could think about bad, because you're
00:32:18.920
surrounding yourself 24-7 with negativity and solving issues and trying to fix things
00:32:26.140
and boom, boom, boom, boom, boom, and you just don't, nobody has enough energy to do
00:32:30.180
Well, and you run yourself ragged, and that's something that I realized, like, in my brand
00:32:34.020
and the company that I own that I just launched, Lions Not Sheep, I realized, like, I would
00:32:38.220
go out and I would try and convince people why they needed to work with me, and I would
00:32:41.420
go out and it's like every sales guy listening to this is out trying to gut out these sales,
00:32:46.140
right, and trying to convince all of these people, whether it's lies or truth or whatever,
00:32:51.080
you're just trying to sell somebody to give you their money, and I realized, like, why
00:32:56.940
I'd get on sales calls, and I'd talk to people that want to come to the Lions Not Sheep experience,
00:33:00.080
and it's like, you know, oh, here's all the great things that are going to happen,
00:33:03.540
and this, that, and the other, and once this clicked in my brain, and once, you know,
00:33:06.640
the message from Jesse really, like, resonated with me, I realized, like, it's a completely
00:33:10.900
different ballgame now where I'm shining my light, and so when I get on sales calls now
00:33:14.420
and I talk to people and people that are interested in consulting with me and working with me, so
00:33:18.200
on and so forth, I just, I mean, why should I work with you?
00:33:22.320
Like, it's complete paradigm shift in the sense that you've seen my light, you're contacting
00:33:27.020
me to work with me, talk to me, you want something that I've got.
00:33:30.980
I'm shining my light to the point where you're attracted to that, and you want to know more,
00:33:35.720
so, dude, my entire world, like, from a business perspective, you know, when you think about
00:33:40.660
going out every single day and trying to gut out a sale, everybody, all the sales guys listen
00:33:44.300
to this, everybody's trying to build a business, you got two options, try and chase every damn
00:33:48.600
client down, tugboat, tugboat, tugboat, or stand in one spot, shine your light, and so
00:33:53.200
when that person calls you to get your supplements, to get this, to get that, for your consulting,
00:33:57.120
for your sales, it's just like, one of the best car salesmen I know, his name is Jesse,
00:34:02.780
he works in Mercedes-Benz in Utah, the coolest freaking dude ever, has never asked me to buy
00:34:07.220
a car, has never, whatever, always sends me, like, the new cars that he's got coming in,
00:34:10.520
he's just always telling me about all the cool shit happening with Mercedes.
00:34:13.940
He's the guy, like, when I think about buying a Mercedes or whatever, I don't give a shit
00:34:17.820
if somebody's in China and wants to buy a car, I'm like, you got to call Jesse, because
00:34:20.520
he's the lighthouse of Mercedes, that's just who he is, how he is, and so I look at it
00:34:24.580
from the perspective of, when I get on the phone now with clients, and I teach guys this,
00:34:28.320
I teach sales training, I talk to, you know, entrepreneurs about how to effectively run
00:34:32.180
their business as a lighthouse versus a tugboat, it's so much easier to get on the phone and
00:34:36.740
to ask somebody, why are you calling me, what do you want from me, than to be like, okay,
00:34:41.340
bro, here's my sales pitch, let me tell you how it's going to go down, but dude, it's the
00:34:44.680
same thing in our marriages and relationships and shit like that, trying to, like, go home and,
00:34:49.520
all right, babe, I'm going to solve all your problems today versus standing in one spot
00:34:53.200
as an alpha male, as a masculine dude, as a king, as a lion, and being like, all right,
00:34:58.420
babe, I got it, I'm going to stand as a lighthouse, I'm going to shine my light, I appreciate that
00:35:01.940
you had a shitty day, but I'm not going to chase you down the rabbit hole, I'm not going
00:35:04.600
to go down whatever, I'm going to stand here and be that rock, be that immovable lighthouse,
00:35:08.480
that immovable object, it's the same thing with your kids, with your fitness, every level,
00:35:13.280
Well, dude, chasing people down the rabbit hole, you know, that's something that, you know,
00:35:16.860
I think when I was younger, when we first started having employees to manage, in my
00:35:24.180
younger management years, I used to get that sucked in that rabbit hole so hard, dude, because
00:35:30.020
I felt for people, these people were the people who went to battle for my company, they went
00:35:35.300
to battle for me, and if they were having problems at home, you know, I wanted to help
00:35:40.260
them, if they were having problems with their kids, I wanted to help them, you know, if they
00:35:44.880
were having problems with a substance, I wanted to help them, and so I would get sucked down
00:35:49.420
all these holes, and it would take away from me, and what I could do for the rest of the
00:35:54.300
people that worked for us, and where I thought I was doing a noble thing, what I was really
00:35:58.940
doing is a selfish thing, because I was taking away from the people who actually deserve to
00:36:05.300
have my time, okay, and I was also taking away from the people I cared about, my close friends,
00:36:10.620
my family, you know what I mean, and I spent all this time, you know, when I first, when
00:36:16.740
you first told me that story, I had already thought that through, I'd never heard it put
00:36:22.920
in those terms, you know what I mean, and I remember, I thought all the times that I've
00:36:27.460
been the tugboat in terms of business, where I've just spent all this time trying to save
00:36:32.680
individuals, and when I stopped doing it, and I just started being an example, like, you
00:36:37.780
know, everybody says, and you know, Vince Lombardi's whole leadership style is, you know, what's
00:36:43.320
his quote, leading by example is not the best way, it's the only way, you know, when I started
00:36:49.240
building the best me in my career, and the best things that I could do in my business,
00:36:54.460
those other people followed, and they came along, and they strengthened themselves, and
00:36:59.900
improved themselves, so instead of me having to go out and put all this effort into developing
00:37:04.820
all these young people, one by one by one, when they saw that I was developing, and I
00:37:10.780
was progressing, and I was improving, they followed by doing the same thing, and I think,
00:37:15.680
you know, the light, to me, the lighthouse in the tugboat ultimately represents setting
00:37:21.400
the best example possible for other people to follow.
00:37:23.760
And that's how you and I connect with social media, is I mean, I was looking at you, and
00:37:27.080
the first couple, first couple, I think it might have been Instagram, whatever videos,
00:37:30.160
I'm like, dude, who's this guy, he's kind of this cocky, arrogant, arrogant guy, but
00:37:33.660
then all of a sudden, I'm like, wait a second, that's who I am, too, I'm this cocky, arrogant
00:37:37.320
But then, you know, that's how you've built your company, and what people don't realize,
00:37:42.020
again, this goes back to the conversation we've been having about, like, the social
00:37:44.780
demographic, how things are changing, is people think that me spending time with me, me building
00:37:50.360
me, is selfish, and that I should be giving the world and doing all this other shit for
00:37:54.440
all these other people, which theoretically makes sense, but it's the old saying, the high
00:37:59.220
tide lifts all the boats, and I'm realizing that, like, the more that I strengthen myself,
00:38:04.220
the better you do with your fitness, you know what I'm saying, the better Andy does with
00:38:09.300
the company, with everything else, that's the lighthouse, because all the employees have
00:38:14.180
two options, follow, like, heed the light that you're shining, or run into the rocks,
00:38:18.820
and at the end of the day, you're cool either way, like, I feel for you, bro, and I feel that
00:38:23.180
you're going through this experience, but my job is to stand as the lighthouse.
00:38:26.420
And ultimately, the reason you want to be in the tugboat is because you want to help
00:38:30.200
people, you know, it's in your heart to help people, you know, you know, people say cocky
00:38:35.280
arrogant, that's just my tone of voice, you know what I mean, ultimately, dude, I want
00:38:39.200
everybody, it's a gift, though, bro, like, we've been given a gift, that people call it
00:38:42.460
cocky arrogance, but that's a straight up gift that you and I have been blessed with.
00:38:46.540
Yeah, I mean, it's just a different way of communicating than people are used to, but the reality of it
00:38:50.920
is, is that, you know, if you're one of these people that wants to help everyone and save
00:38:54.680
everyone, dude, what saves more, a one, one tugboat or one lighthouse? Exactly. One lighthouse
00:39:00.980
save a thousand times more. Exactly. And be a thousand times more effective at finishing
00:39:05.460
that job than just a single tugboat. Yep. So here's the question that I have. And you
00:39:08.540
can't be a fleet of tugboats. You can only be one. Exactly. Here's the question I have for
00:39:12.220
both of you. Um, and by asking this question, I'm going to risk being pedantic and restating
00:39:16.720
the obvious. I don't even know what that means, Vaughn. Little words, bro. Little words. Sorry,
00:39:20.300
man. I got to get edumacated, bro. So we obviously go to great lengths on this podcast to avoid
00:39:25.740
cliche. We, to avoid all the jargon that a lot of the other business and success podcasts
00:39:30.520
use. But as you were talking, Sean, with this, you know, this analogy or this metaphor of the,
00:39:36.240
the lighthouse and the, and the tugboat, is this in marketing terms? Are you basically talking about
00:39:42.460
inbound marketing and outbound? Dude, it's, it's, it's everything. Like what I'm realizing,
00:39:48.320
and this is, this is applicable to every single person listening to this. You are your own brand.
00:39:52.760
I don't give a shit if you work for the man or if you are the man. That's new though. Like people,
00:39:57.360
we talk about this before. Yeah. Everybody is their own brand. Okay. And you, you know,
00:40:02.160
you hear Gary V talking about this all the time. People who are not and have not under started to
00:40:07.200
understand that they're their own brand are behind the curve. Yep. Okay. What are you going to hire as an
00:40:12.560
employee? Are you going to hire a guy who is looks the same as everybody else? Talks the same as
00:40:17.420
everybody else is the same as everybody else. Shares fucking cartoon memes. Are you going to
00:40:22.420
fucking hire the guy with the same skills except on social media? He has influencer. He's, he's an
00:40:27.940
influencer in his circle. Which one are you going to hire? Yeah. Last one. Yeah. Yeah. Right. And
00:40:32.320
that's the way it is. And people are like, well, it doesn't matter to me because I'm just an
00:40:35.300
employee. No brother, it fucking matters. Yeah. And like, you know, I, what I hear when I think
00:40:41.780
about, cause like, you know what I said in the beginning, you know, that story is so applicable to so many
00:40:47.080
different things. I mean, I personally relate it most to the employee employer relationship in
00:40:55.280
the culture building, but you can equally apply that to like, we've talked relationships with
00:41:00.160
your spouse, your significant other, your friends. You know, we've all got those friends
00:41:04.380
that go, that constantly are in shit that we, we, we love them, but they drag us down. You
00:41:09.860
know what I mean? And eventually dude, you've either got to make the decision that you're going
00:41:13.480
to be a lighthouse or you're going to go down the fucking hole with them, you know, and
00:41:16.600
that's your only two choices. But I think in business, when you think about the lighthouse
00:41:21.120
and the tugboat, you know, and let's say like when he was talking about, you know, making
00:41:25.160
the sales calls and this and that, I think there's, there's definitely a progression to
00:41:30.380
that. You know, when you're a young guy and you're an outside salesman, if you don't go
00:41:35.060
out and fucking hustle in the beginning and you're going to have to grow into being a
00:41:39.060
lighthouse, you know what I mean? A lot of guys will go out there in their hustle and
00:41:43.500
they'll keep hustling and hustling and hustling and hustling and hustling and they'll never
00:41:47.880
let their reputation build them to a point of being a lighthouse where all of a sudden
00:41:51.800
people are calling you, you know what I mean? They'll just keep doing the, I call it squirrel
00:41:56.440
mentality. You know, they just keep looking for the nut and that's it. You know, oh, there's
00:41:59.880
one over here. Oh, there's one over here. Oh, there's one over here. And it's short-term
00:42:02.560
thinking as opposed to, let's say you're a sales guy and you go out and you make 10,000 phone
00:42:08.180
calls in your first two years. Okay. And you see 10,000 people and you do such a fucking
00:42:13.940
great job with these people that they all of a sudden are referring their friends. Now
00:42:18.520
you don't have to go out and be the tugboat. Now you start working on becoming that lighthouse
00:42:23.840
so that all these people that, that you've worked with your first two or three years are
00:42:28.480
residual. Okay. And now you come, you know, you become representative of that structure and
00:42:34.040
that foundation where you don't have to go chase everything. And I think, I mean, correct
00:42:38.600
me if you, if I'm wrong on that, but that's how I tie that together. No, it's like, I don't
00:42:41.980
want people, I don't want the young dudes. I call them the young bucks here on the show.
00:42:44.880
Yeah. I don't want the young bucks thinking like, Hey, I could just be a lighthouse from
00:42:49.160
day one because dude, it takes time to develop. Yeah. You got to hustle. There's no question
00:42:52.580
you have to hustle. But the thing that, the thing that every person, they're called
00:42:55.900
Astric holes and the fucking Astric hole is somebody who will look at this thing and
00:43:00.200
they'll say, Sean said, I could just be a lighthouse. I don't make any fucking sales
00:43:03.640
calls. Yeah. That's what they'll say. Well, and here, and here's the thing that the hustle
00:43:07.360
game, I mean, it's, it's all applicable, but this is the beauty of, of the story of
00:43:11.240
the analogy of the entire thing is every single experience that you and I go through. And
00:43:14.920
I don't give a shit if you're at the top of the food chain, bottom of the food chain.
00:43:17.420
If you're driving the rolls, if you're driving a Toyota Camry, it doesn't fucking matter.
00:43:21.420
Every single person listening to this can ask themselves one simple question every day with
00:43:26.340
every single experience, whether it's with your kids, whether it's with your wife, whether it's
00:43:29.320
whether it's your business, every single thing is what I'm doing right now. Lighthouse or
00:43:34.280
tugboat is what I'm doing right now. Is this move? Is this email? Is this deal? Is this
00:43:40.280
sales call? Is this, this action with my girlfriend, with my wife, with my kids? It, what I'm doing
00:43:45.680
right now is this lighthouse or tugboat because you know, the analogy, you know, the difference.
00:43:49.760
Am I trying to go out and save the fucking world, trying to be a tugboat or is this move
00:43:54.440
right now shining light so that eventually the dividend is what a greater, stronger relationship
00:43:59.660
with the girl, a freaking increased business deal, a promotion, an additional sale. Every
00:44:04.280
person, no matter what level you're on right now has the option and the ability to ask that
00:44:09.040
simple question. Is this a lighthouse or a tugboat move?
00:44:13.400
Well, think about it too. Here's something we haven't talked about and we've talked about
00:44:16.720
the story a few times. You and I have, you know, there's a lot of power in not reacting as well.
00:44:23.220
Mm-hmm. You know what I mean? And like, dude, when you're in negotiations or when you're in
00:44:27.020
business or when you're in a, you're in a situation where like what I was always taught
00:44:31.140
and you just met my dad, my dad's the OG man. Like he's, he's old school business guy
00:44:35.600
and uh, he always taught me, man, when you don't know what to do, you fucking do nothing,
00:44:40.080
you know? And that's another example that could fit right on that lighthouse analogy. You know,
00:44:44.700
you, you stay still. Well, that's the thing. If, if, if the boat comes in and crashes,
00:44:49.940
the lighthouse doesn't do anything. It doesn't move. It doesn't like get out to
00:44:52.600
freaking save the boat kit. It's just stands there. And that's the thing that,
00:44:55.500
that a lot of people don't. And we talked about this, like with social media,
00:44:58.140
I'm realizing like the more lighthouse, the more, the more shit that I'm posting,
00:45:02.000
that's like lighthouse, that's true, authentic to me, the more my following grows. But at the
00:45:06.100
same time you have to have, I mean, the storm's got to come for the lighthouse to be effective.
00:45:11.780
Right. If you stop and think about it, the storm has to come for, for the lighthouse to
00:45:15.480
actually have a place in use. If it's a bright, sunny day, that's cool. It's really pretty.
00:45:19.460
And it looks great standing there, but it doesn't do its job. The lighthouse does its,
00:45:23.440
its best fucking work. When the storm is raging, the lighthouse is the most effective when the
00:45:29.560
storm is raging. And this transitions to what we've been talking about with politics and the
00:45:33.360
country and the nation. Like when the shit is hitting the fan, when the storm is raging,
00:45:37.700
when the wind, the hurricane, the whole thing, that's the time that the hurricane, that the
00:45:41.640
lighthouse becomes the most effective. That's the time that every boat looks for one thing,
00:45:46.800
the lighthouse, every boat out on the ocean, when the shit is hitting the fan, when the
00:45:50.860
storm is raging, every boat is looking for the lighthouse. Every boat's trying to find
00:45:55.680
that light, period. Now, whether they heat it, whether they, whether they make their own
00:45:59.280
decision, but every single person's looking for the light. So I look at it from every single
00:46:03.060
facet of life, man, to what I talk about with politics, with religion, with business, with
00:46:08.020
sex, with the whole thing. Like the, that is the job of the lighthouse is to, is to be
00:46:13.940
in the middle of that shit storm and shine its light. Dude, so many different ways we
00:46:21.060
could talk about this. You know, another way I'm thinking of just as I'm sitting here is,
00:46:25.460
you know, how many people are afraid to even be the best that they could be or to let their
00:46:34.020
light shine for fear of what people are going to say about them. You know what I mean?
00:46:38.360
You're never going to be significant in life unless you develop your own ability to shine
00:46:44.740
your light in your own way. And I mean, we talk about that a lot too. You know, it's about
00:46:48.420
how to handle criticism, how to handle, you know, quote unquote hate, you know, all these
00:46:54.680
things. I mean, it just, it's just such a good analogy for so many things. I think, you
00:46:59.340
know, I think in a business setting, I think the best way that you could apply it if you're
00:47:03.760
listening in a small business is to understand that when you have employees, because I believe
00:47:07.680
that managing employees is the hardest job you could ever fucking have ever. If you
00:47:13.000
want your people to be effective, if you want them to win, if you want them to work
00:47:15.500
hard, you have to set the example for that, for that progress. You can't just go out and
00:47:22.260
try to, you know, pull every single person up to your level. It's just, it's, it's, it's
00:47:28.660
a battle of, it's a battle you cannot win. You know what I mean? I don't know, man.
00:47:34.820
I just dig, I just dig the whole analogy. It's just something that I think resonates
00:47:40.940
That simple question though, man, I'm telling you, it changed my world. It totally changed
00:47:44.080
my world when I really understood it and when it really like hit my brain, you know what
00:47:48.300
I'm saying? That, that light bulb when that moment when you're like, holy shit, that's
00:47:51.800
what this means. I've heard it before. I've been talking about it, but, but I realized
00:47:55.140
like everything that I do, every single thing that I do, every conversation I have, every action
00:48:00.820
that I make, everything that I do, I'm, I'm asking myself, is this lighthouse, is this
00:48:05.700
tugboat? Is this lighthouse, is this tugboat? And, and, and it's really simple. If it's
00:48:09.660
tugboat shit, it's simple, like to make the decision not to do it. You know what I'm saying?
00:48:13.880
But, but you break it down to the simplest form.
00:48:17.020
Exactly. Like you ask, you literally ask yourself that question on every single thing that I'm
00:48:21.700
doing. This conversation I'm having with my, with my wife, you know what I'm saying
00:48:25.660
with my girlfriend. Is this, what am I, what, what the words that are about to come out
00:48:29.500
of my mouth is this lighthouse or is this tugboat shit? With my kids, my kids are losing their
00:48:33.760
fucking marbles, right? They're bouncing off the walls and I want to like throw them through
00:48:36.720
a window kind of a deal. What I'm going to do right now is this lighthouse or is this
00:48:40.680
tugboat shit? The business thing. I mean, every single facet, the post that I'm going to
00:48:45.140
make on Facebook, the, the, the, the shit that I'm going to post on Instagram is this
00:48:49.700
lighthouse or is this tugboat? I mean, you've been really good at that, bro. Like you're
00:48:52.740
posting lighthouse shit all the time, which is why you have the following that you do,
00:48:55.900
which is why you build the business that you do. I didn't always do that. Exactly. Neither
00:48:58.400
did I. Neither did I. I mean, I went, that was a progression, you know? Um, I, I, I love
00:49:04.780
you bringing up the social media aspect and I want to circle back to the aspect of everybody
00:49:09.520
being their own brand. You know, we don't talk about that enough on is it. And I kind
00:49:14.800
of leave that up to Gary. Cause I think most people listen here also listen to Gary V and
00:49:18.720
he's very good at, you know, that's his bread and butter. Um, but people, you guys have to
00:49:25.840
realize, man, and I'm speaking to you. Yeah. Like every single person listening, I don't
00:49:31.380
care if you have one follower or 1 million followers or a hundred million followers, you
00:49:36.760
have to start thinking of yourself as your own brand, because I'm going to tell you something.
00:49:40.360
The first thing I do when people apply to come work here or say, Hey bro, I want to come
00:49:44.180
to be a part of what you're doing. You know what I do? Check their fuck. Yeah. I check
00:49:47.920
their social and I, I, and the one thing I look for right away, the first thing I look
00:49:52.780
for is how much do they bitch. Okay. Cause if they bitch, if I see one post about the
00:49:58.300
bitching or one negative post, your fucking chances of being hired in my companies go to
00:50:03.000
zero like instantly, like, Oh, I went to this tire shop and they fucking dicked me over on
00:50:10.060
my car, not getting hired. You know why? Because it shows propensity of your mentality to let
00:50:16.300
little bitty things ruin your fucking day, which I can't have room my day. Yep. So I
00:50:20.900
can't surround people like that. You know what I mean? Uh, but people don't think like
00:50:25.840
that. They think, Oh, well that's, that shouldn't count. Like, okay, here's a good
00:50:29.220
thing. That's your mentality. Your mentality is your mentality. It doesn't matter. Like
00:50:32.560
let's hear, let's hear some more theory versus facts. Theory is, well, that shouldn't
00:50:37.100
count Andy. That's not nice of you. You mean you're not going to hire me?
00:50:40.000
You know, my personal beliefs, you're goddamn right. I'm not going to hire you on
00:50:42.840
your personal beliefs period. Yep. And people don't think like that. Yeah. You
00:50:47.100
know, and like all these stupid arguments they make, like, you don't think that
00:50:50.000
every time I post on, on, uh, on, on the internet, I don't think like, Hey, how's
00:50:54.780
this going to affect my business? Right. You know what I mean? How's this going to
00:50:57.300
affect this? How's it going to affect that? You know, am I being an example of this to
00:51:02.540
these people? You know, I think about those things and I see so much fucking
00:51:06.460
ignorance on the internet in every way possible. And then like these same people are like,
00:51:11.540
well, I, you know, I'm having trouble finding a job. Well, no shit you are. Cause everybody
00:51:15.580
that you apply to sees who you really are. Well, and here's the thing we talked about
00:51:19.800
this theory doesn't mean shit. No, it doesn't. Theory, theory does not mean shit. Your ideas
00:51:24.300
and stuff, they're all great and fine and dandy, but, but results. So you and I are perfect
00:51:28.100
examples of the lighthouse concept. Yeah. And the results are what? The results are you
00:51:33.400
have a massive following. I have a massive following on social media. Right. But, but
00:51:36.580
Sean, you talk about like, you, you talk about sex and you talk about religion and
00:51:40.240
you talk about God and you talk about this. You say fuck. Yeah. Andy says
00:51:43.600
whatever. Dude, I get, I get all the Christians coming out hating on me cause I
00:51:47.260
can say fuck and God in the same post. Yeah. And the reality is like, that is my
00:51:51.620
authenticity. And that's what people like. And I guarantee you, if you look through
00:51:55.260
people's Facebook posts, when they're applying to come work for you and you see
00:51:59.980
that they're authentic, they might not believe what you believe. Right. They might not be
00:52:03.380
drinking the same deal or, or, or, or, or talking to Jesus the same way you talk
00:52:07.280
to Jesus. But if there's a level of authenticity, which is again, shining that
00:52:11.740
light, dude, that trumps all because that dude's got the balls to be able to say
00:52:16.040
what he thinks, what he feels, regardless of what the mass say. Those are the people
00:52:19.720
that aren't working for me. Those are the people that you aren't working for you
00:52:22.020
simply by being able to stand up. There's a very thin line and have that
00:52:26.020
ability. Oh, I agree. Yeah. A hundred percent agree with you, but there's a very
00:52:29.600
thin line that you're talking about walking here. All right. And this is to all
00:52:33.300
the young guys again. See a lot of people say like, cause I'll put, they're
00:52:36.360
thinking they're going to get all ballsy now and start posting. My last post
00:52:39.340
was, my last post was about authenticity and it was about having big balls and
00:52:44.280
being able to say what you want and be who the fuck you want to be. And a lot
00:52:47.940
of young guys, you know, they take that as like, well, fuck the man. That's not
00:52:51.480
what I'm saying. You know what I'm saying? There, there is, there is a positive way to
00:52:56.300
be authentic. It's, it's like if you showed a perfect example for everybody
00:53:00.020
listening and all the business guys, the young hustlers or whatever, it would be
00:53:03.080
the equivalent of you showing up at Gary Vee's office. Okay. I respect Gary Vee.
00:53:08.540
You respect gravy and you sitting down with the big set of balls trying to tell
00:53:11.840
Gary Vee about social media. You've, you've, you've got a huge following and
00:53:15.840
you've done really fucking well. Right. Gary Vee is the guy that when I sit in the
00:53:19.100
room, I shut up and I listen to what he's got to say. You're going to shut up and
00:53:21.940
you're going to listen to what he's got to say. Why? Cause he's the master of that
00:53:24.260
domain where if you're talking about building a supplement company, right?
00:53:27.060
Anybody who comes in here that wants to freaking school you on that shit, that's
00:53:30.560
the beauty of what you're talking about. The fine line. I've got the ability to talk
00:53:33.520
about anything, anytime. But when I know someone has something that I don't know
00:53:37.700
that I'm not a hundred percent certain on, that's the time where you get to shut
00:53:40.960
their, shut your mouth and learn. You know what I'm saying? And that's, you talked
00:53:45.880
about the fine line, but I mean, that is the art of, of the deal. I mean, that's what
00:53:49.560
we talked about. Art of the deal. I mean, all the business books, that's the art of
00:53:52.100
the deal is being able to, to, to have the confidence, the charisma, the
00:53:56.120
pizzazz, whatever the hell you want to call it, to go out there, make your own
00:53:58.960
mark, build your own brand. But at the same time, when you show, when you show
00:54:02.260
up in Donald Trump's office, you're not going to tell him about the condo that
00:54:05.740
you flipped. You're going to shut the hell up and you're going to listen to what
00:54:08.140
he's got to say because he's going to teach you something. You know what I'm
00:54:10.640
saying? Dude? Yeah. Look at social media right now. How many times a day do you get
00:54:14.400
told you're wrong or this or that? And you've got, you know, you look at people
00:54:19.280
tell me I should cuss less and I shouldn't post about religion or whatever,
00:54:22.040
whatever. I'm like, bro, you have four followers. I have 160,000 followers.
00:54:25.960
Dude, I always, I always love whenever I get criticized on business stuff and I
00:54:30.560
like click on their profile and they're like, they're like, you know, gaming in
00:54:34.020
their mom's basement. Yeah. While you're driving the, while you're driving the
00:54:36.760
roles. I'm like, dude, you know, this would be a time for you to probably shut
00:54:40.800
the fuck up and listen as opposed to continuing on the path of playing
00:54:44.480
fucking grand theft auto. And you know, so Andy, you were talking about the, the
00:54:49.580
close connection between personal branding and business, but I, I'm curious and I'm
00:54:53.520
sure people are, who are listening, what would a post look like by a small
00:54:59.140
business that was guided wrongly? Let's say by the tugboat philosophy of, of
00:55:05.020
social media. You know what I'm saying? Like I'm trying to, I'm trying to put
00:55:07.740
this into really practical terms for people. So if you have a small business,
00:55:11.180
let's lay, all right, I'll give you an example that I see this all the time with
00:55:14.420
small businesses because small business equals an experience. I see all the
00:55:20.200
time, small businesses mentioning their competition in their Facebook posts.
00:55:26.660
Yep. Okay. And not just mentioning them. Usually, usually it's like somehow, whether
00:55:33.000
directly or indirectly trying to make their competition look bad, trying to
00:55:37.320
discredit them. That's right. Maybe, and maybe it's, maybe it's, it doesn't have to
00:55:41.500
be this post like, Hey, you know, fuck my competition, but even mentioning them at
00:55:47.900
all, you are taking your attention, the attention that people are paying you, that
00:55:53.840
you've cultivated and you are putting it on them. Yep. You're giving them an option.
00:55:58.500
Okay. And that's tugboat mentality. That's mentality of, you know, I'm not going to be
00:56:04.540
an example for everybody to come check out what I have. I'm going to be the fucking
00:56:10.620
small minded thinker. And I'm going to go out there and attack this. Cause like, dude,
00:56:14.260
what they're doing is when they post those things is they've had one customer come in
00:56:18.480
and say something that pissed them off, or they've heard one rumor that said something
00:56:22.180
they pissed them off and they're, they're attacking this one little thing with this
00:56:26.940
massive, you know, they think is a massive attack. But what they're really doing is
00:56:31.940
they're showing all their customers. A, they're insecure. B, they're worried about if
00:56:37.200
they actually are better. C, they're giving them an option to go to, you know what I mean?
00:56:41.440
So it's just small minded thinking, which is, you know, tugboat thinking.
00:56:45.160
Is another legitimate analogy, the difference between hunting and fishing?
00:56:49.800
So to, to hold on. Okay. If you own a small business and you wrench in your
00:56:53.460
competition and ad, you're, you're making one of the biggest mistakes. And I see
00:56:59.640
medium sized businesses, big businesses doing this. Dude, big businesses are doing
00:57:03.500
it right now. Like, like the, the Apple in the, uh, in the PC, like I never understood
00:57:07.180
those ads. Like why do you need to compare bro? Apple junkies are Apple junkies.
00:57:10.740
That's right. We're going to continue to buy the shit. No matter what you spit
00:57:13.200
out, Steve jobs. Like, why are you fricking, why are you trying to compare
00:57:16.180
this, that, or the other? Or why, you know what I mean? Like find your identity,
00:57:19.720
shine your light. And the people that need to, those are your best customers.
00:57:22.920
Be the best that you can be. And those are your best customers. The best, the,
00:57:26.060
the best customers are the ones that come in and say, I saw your shit. I like it.
00:57:29.900
I want to buy from you. But when you're like trying to haggle with your
00:57:33.580
competition, well, I'll save you this or I'll do this or I'll do this. I mean,
00:57:36.860
those are the typically the people that get a coupon down the road and they're
00:57:40.580
like, well shit, I want the refund or this or that or the other. You stand up
00:57:43.360
and say, this is who I am. This is what I do. This is what I'm selling. This is
00:57:46.400
what I stand for. You got one of two options. Work with me, buy from me, use me
00:57:51.360
or don't do the time. The time should be spent showing people how you can help
00:57:56.660
them versus talking about your competitors. Yep. And, and dude, on a small, a small
00:58:02.280
business level, you can ruin your company like that. I've seen people do it.
00:58:05.720
It's true. I've had competitors do it of mine. Well, think about the psychology. I
00:58:09.400
mean, to answer that question with, I mean, think about the psychology and this is
00:58:13.700
where I can, I can, I prove this because I did this when I first, before all my
00:58:17.780
stuff started going viral on Facebook, um, I was spewing all kinds of negative
00:58:21.900
stuff about my divorce, right? It was when Facebook was just starting to blow up
00:58:26.020
and just starting to get big and, and I was just like negative, negative, negative,
00:58:29.460
negative, negative, all kinds of dumb shit. I had like a couple hundred friends,
00:58:33.160
a couple hundred followers, if that, right? And then all of a sudden it shifted
00:58:36.840
from that to starting my morning studies. So I started studying every single morning
00:58:41.040
and my challenge for my coach and my mentor was write down something positive
00:58:45.420
that you learned from your study every morning. Well, that's turned into my morning
00:58:49.100
insight, which I've done almost 850 in a row, which literally people will email me
00:58:54.260
and be like, bro, I used your this, or I used your that, or people have like given talks
00:58:58.980
in lectures. I had a guy in New York that just spoke in front of 5,000 people at a
00:59:03.260
marketing conference and used one of my morning insights as like the keynote feature
00:59:07.820
of his entire freaking talk. The consistency of that message that I've put out there is
00:59:12.820
what shows the authenticity. It shows the consistency, but it's also shown a positive
00:59:17.240
vibe. So all these people see me giving, giving, giving, adding value, adding value. So if you're
00:59:22.400
a business owner, small, midsize, big business owner, add value, add value, add value, what
00:59:29.580
you're doing over the course of time is ultimately creating loyalty. Exactly. Okay. Because what
00:59:34.520
they're doing, you're educating, right? And then what you do when you educate is a process
00:59:40.040
works like this. You teach somebody something, you contribute something of value to where they
00:59:44.620
say, Oh, wow, I didn't know that. Or that was cool. Or I appreciate that thought. I already
00:59:48.260
knew that, but it made me feel good. It made me think about something, made me remember
00:59:51.680
something that I was already thankful for. Yep. Okay. All of those things under the go
00:59:55.840
under the guise of educating. All right. In this concept that I'm going to speak about
00:59:59.620
right now, you educate people, read information. They find it to be truthful or relevant. You
01:00:07.340
educate some more. They find the information to be truthful. You do that process a number
01:00:11.300
of times, educate, truth, educate, truth, educate, truth, or validation. Okay. People validate
01:00:17.320
the information is true. Guess what happens? They become loyal. All right. They become
01:00:21.540
loyal. And eventually they don't have to validate your info anymore. They just say, dude, Sean
01:00:25.740
knows what the fuck he's talking about. And guess what happens? They're like, dude, Hey,
01:00:30.040
you need to fucking go talk to my boy, Sean. You need to subscribe to my boy, Sean, or
01:00:33.700
you need, and you could take Sean and put the name of your fucking business in there. And
01:00:37.920
it works the same way. Hey, you need to go talk to my boys over at supplement super
01:00:41.580
stores. You need to go talk to my boys over at a first form, dude. That's how businesses
01:00:46.380
are fucking built. And, and you know, like what gets me, man, is I see these people who
01:00:50.940
like sell shit online, like they're salesmen for other companies. They get in a fight with
01:00:56.240
their girlfriend or they got to something and they repost some bullshit, like, you know,
01:01:02.800
poor me status somehow. Like, you know, you don't talk about like that shit. It's almost
01:01:06.300
like written in code. You're like, what the fuck is this dude even talking about? You know,
01:01:10.520
and they, they don't even stop to think like the, all their customers, all the people
01:01:14.460
who might be recommending them, all the people who might say, Hey, go see my buddy, Joe, instead
01:01:19.320
of saying, Hey, go see my buddy, Joe. They're like, fuck, Joe's crazy. That dude, that guy's
01:01:22.960
fucking weird. Yep. You know? And you know, you don't know how much you shorten yourself
01:01:27.840
by dude, by putting the negativity out there. Yeah. You know, dude, I've, I've got a recipe
01:01:32.080
for this and I wanted to share, I mean, give this to you, you know, your listeners and stuff
01:01:35.360
on this, but the way that I've built my business and what I've discovered over the last
01:01:39.360
couple of years is, is, is basically like a three-step deal where it's, it's real raw
01:01:44.160
and relevant. And we talk about results. Like all I give a shit about our results. Do I have
01:01:48.120
more money in my bank account today than I did yesterday? Am I more connected to my significant
01:01:52.720
other today than I am yesterday? Or are my kids doing better in school? Am I more, you
01:01:56.600
know what I mean? Is my body in better shape today than it was yesterday? And so I've written
01:02:00.560
on my bathroom mirror, cause this goes along with the whole lighthouse and the tugboat thing,
01:02:04.440
you know, real raw and relevant. Everything has got to be real. It's got to be raw and it's
01:02:08.060
got to be relevant. The real, real for me is the truth. What's the truth? Like, what's
01:02:11.760
the truth of this situation? What's the truth right now? I want to sell this. I want to do
01:02:15.080
this from a sales perspective. It's massive. Like, what are we doing? Raw is the emotions
01:02:19.780
behind it. So, so what are we thinking? What are we feeling? Like, what's the emotion behind
01:02:23.820
this deal? Why do people want to buy your supplements versus these supplements? Right? Truth
01:02:27.420
is everybody needs supplements. Everybody needs to put good shit in their body. The raw component
01:02:32.340
is why, why me versus somebody else? And then the relevancy is, is how does this pertain
01:02:37.420
to the marketplace? How does this pertain to, to the decision that I'm making right
01:02:40.840
now? Which is I'm standing at the, at the, at the checkout line and I want to buy some
01:02:44.780
supplements. I want to buy some insurance. I want to buy this car. You know, the truth
01:02:48.180
is I need to buy a car. The emotion is I really like this car. The relevancy is I need to buy
01:02:52.620
a car today. And the result is going to be what I either buy your shit or I don't. So all
01:02:57.380
the car salesmen listening, all the insurance guys listening, all the salesmen listening, like
01:03:00.780
that's your formula to get the results. Be real, be raw, be relevant. That will get you
01:03:06.780
the results. And that's how I built my social media. That's how I build everything. It's,
01:03:10.560
it's, it's crazy. Like sales, the sales training that these kids get today is still like from
01:03:15.680
like the era of the Dale Carnegie era. It's all mind manipulation. Try and manipulate the
01:03:21.140
mind. It's all bullshit. Dude, being real is the most effective sales strategy you could
01:03:26.360
ever have. If you don't know, you say, I don't know if you, I don't know. Hey bro, I don't
01:03:31.760
know the answer to that question, but I'm going to go, I'm going to find it out. Yep. You
01:03:34.680
know how much respect I have for people that tell me that? Yeah. Like even my employees
01:03:38.280
when I'm like, Hey Sheldon, like you met Sheldon. I'm like, Hey Sheldon, you know, what
01:03:42.560
do, what do we got to do to do this? I don't know, man, but I'll, I'll, and that motherfucker
01:03:46.360
have an answer in an hour. Yeah. And so like, dude, now he's my boy. Right. You know what
01:03:50.100
I mean? And I don't know, man, like the, the shit that these kids are still being taught
01:03:54.580
for sales is so ridiculous. It's like, you don't need to manipulate your way into sales. You
01:03:59.680
only manipulate into success, solve their fucking problem. Exactly. And you need to solve it
01:04:04.160
in such a way that makes them say, dude, I went to Sean's lions is not sheep camp. I've
01:04:10.580
came out a better man. If you don't fucking go, you're crazy. That's what it needs. That's,
01:04:15.280
that's what we do. Your camps that you do, they, and they are this good, but they, but
01:04:19.640
they have to be right. Right. You get what? Six dudes that come in six to 10 dudes that come
01:04:24.000
in, he spends three days with them and it's expensive, man. It could be up to 10 grand
01:04:29.380
to go to this thing. And it had, you know what, how good a value you have to provide
01:04:34.320
to justify $10,000 a, you got to overcome that B you've got to do such a great job that
01:04:41.200
people walk out and they say, Holy fuck, dude, that 10 grand should have been a hundred
01:04:44.900
grand. Well, and the results are simple. I mean, the results, you go to my Facebook page
01:04:48.880
and you look at the results. I mean, guys posting videos about how literally I get guys that
01:04:52.980
come in any product. Exactly. It doesn't matter what it is. I got guys that are coming in that
01:04:56.760
are like, literally I'm against the ropes. I'm drowning. I have this, this application form that
01:05:00.740
the guys will fill out and I give them the option to answer that, you know, Hey, I'm doing all
01:05:04.280
right. And life's kind of difficult, whatever, whatever. Or the last option is I'm fucking
01:05:07.980
drowning. And I get guys that flat out come in that are like, I'm drowning. I'm losing my
01:05:11.820
business. I'm losing my marriage. I don't know what the fuck I'm doing. I'm 30 something
01:05:15.260
years old. I got the house. I got the car. I got the whatever, whatever. And I'm fucking lost
01:05:18.520
and whatever. And at the end of the day, when they come out from this experience, it literally
01:05:22.640
changes their life. I mean, I've got guys that go on to like completely revolutionize
01:05:26.780
their business. Yeah. You've talked to him. You've seen that shit. And again, that's my
01:05:30.380
formula. This is how I operate my business. This is how I operate the lines, not sheep
01:05:33.840
experience. This is how I operate the lines. Then everything that I'm doing with you on
01:05:37.080
is literally real. What are the results? How do we get the results? You get the results
01:05:41.720
by doing three things. You get real, you get raw, you get relevant from a sales perspective,
01:05:46.980
from a life changing perspective. I mean, fuck, apply this to your relationships. We've been living
01:05:51.660
in this world of bullshit, right? Wait, wait, dude. I mean, so wait, before you even go
01:05:55.360
off, like the funny thing is, is like these guys who are in and there's a number of people
01:06:00.420
listening right now, guys and girls, dude, let me stop right here. Okay. Because the reason
01:06:07.340
that people like you or myself or other people that have a perspective of like realness and
01:06:14.200
like what it's really about is because we've gone through the fucking battle of life. Right.
01:06:18.900
Like, dude, I've had shit happen to me that most people can't fucking comprehend. Just
01:06:23.600
like you have. Yep. Okay. And we lived, we came out and we got better because of it. Yep.
01:06:29.820
And so, you know, anybody who's listening to this right now, you know, it's not your fault
01:06:37.240
that you haven't figured it out. It's, it's society's fault for imposing a lie of what life
01:06:42.900
is supposed to be your whole entire life. It starts when you're a little kid. Hey, Johnny,
01:06:48.500
what do you want to be? Oh, I want to be an astronaut. Oh, good for you. Then you go to
01:06:52.520
school, right? You go to school and you say the, you tell your buddy at school when you
01:06:56.260
ride on the bus, you know, Hey man, can I borrow a fruit roll up? Yeah. All right. Give
01:06:59.640
a fruit roll up a dude. Guess what? Tony, I'm gonna be a fucking astronaut. Tony looks at
01:07:03.220
you and he says, you're a fucking idiot. And then he takes his fruit roll up back. Right.
01:07:07.480
And then all of a sudden you're like, you go home and you're like, mom, Tony said, I'm
01:07:12.400
an idiot for one to be an astronaut. And she's like, well, you know, it's really hard to be
01:07:15.420
an astronaut. It's like one out of a million people actually get to be an astronaut. So
01:07:19.820
right there, when you're seven years old, you give up on your fucking goal to be an
01:07:23.560
astronaut. All right. And this goes on from fucking grade school to high school or junior
01:07:29.420
high to high school to college. And by the time you're in college, you're so afraid to be
01:07:34.000
anything other than what everybody else is that you do nothing. All right. So what do
01:07:38.380
you do? You go get married. You marry some chick that you probably been banging for fucking
01:07:42.720
three years. You say, I've been banging her for three years. Let's get fucking married.
01:07:46.680
Oh, um, we're going to buy a house for $250,000 and we'll put up a little white picket fence.
01:07:51.640
We'll have a couple of fucking kids and guess what? We'll be 75 years old. But here's what
01:07:56.400
they don't fucking tell you is that that doesn't work. That does not equal happiness. That does
01:08:02.840
not equal fulfillment in life. Okay. And people don't teach this. They don't teach you that
01:08:09.300
what reality is. Just like we talked to Bob bro in the beginning. It's a good thought.
01:08:15.020
I agree with you, but you're a fucking idiot for believing that. All right. And maybe you're
01:08:18.320
just young and you don't know any better. But the reality is, is that life is fucking
01:08:21.880
complex. And well, actually I take that back. Life is fucking simple. Life is simple, but
01:08:28.260
society makes it complex. We fuck it up. We create complexity. Right. Because we tell
01:08:32.340
people this bullshit story of what life's really going to be. And then they get to be
01:08:36.980
35 years old and they're like, fuck, I'm not a millionaire. Dude, what did I do wrong?
01:08:42.320
You didn't do anything wrong. You did exactly what you're supposed to do. And guess what?
01:08:47.900
Society's mission is to create cogs for the fucking machine so that you can be a cog. It's
01:08:53.400
not to create you to be a millionaire or to be a fucking significant person. School,
01:09:00.060
preschool, kindergarten, grade school, junior high, high school, college is all developed
01:09:06.720
for you to be a minimal functioning human piece of the machine. And it's not your fault
01:09:13.480
that you didn't get to be the president. It's, it's your mom's fucking fault for telling
01:09:18.440
you when you were seven years old that that dream was unattainable. You know what I'm
01:09:22.560
saying? And dude, that's where we end up with people who need a fucking readjustment.
01:09:26.400
Right. You know what I mean? Because I've gone out and fucked everything I can up and
01:09:30.600
so have you. Yep. You know what I mean? I, and it's not my fault. It's a, you know,
01:09:36.700
I was lucky enough to have a dad like I had, like you met him. My dad's fucking OG dude.
01:09:40.860
My dad tell me, dude, if you do, my dad used to literally tell me when I was 16 years
01:09:45.780
old that he thought I could beat Mike Tyson in a boxing match. Like, cause I was a scrapper
01:09:51.620
dude in high school and like, he used to literally believe that he could like find
01:09:55.460
me a coach and he believed it. And I'm like, dad, you're fucking crazy. But like, that's
01:10:00.180
the opposite of what most parents are like. Most parents are like, dude, like you got a
01:10:04.980
kid who's ambitious. You got the fire, you know, dad, I'm going to go box Mike Tyson's
01:10:09.740
like, son, you can't even fucking box yourself out of a wet paper bag. You're not going to
01:10:14.900
beat Mike Tyson. Right. Right. But hold on. Hold on. How about Mr. Asterix hole is going to
01:10:19.940
show up. The other thing your dad taught you is you got to work for it. No. Right. Listen,
01:10:25.520
I'm getting to that. The point is, is that I had, I was lucky enough to have a parent
01:10:30.860
who fucking fuel the fire versus take fire away. And if you're a parent right now and
01:10:36.620
you're one of these kids, you're telling your kids who are fucking under the age of 18 to
01:10:42.040
be realistic, fucking stop. Let them dream. Let them fucking shoot for big shit because
01:10:48.300
just because you didn't fucking do it doesn't mean that they can't fucking do it. Nothing
01:10:52.660
annoys me more than when people tell people, dude, you're not being realistic. You're not
01:10:56.500
thinking you're, you're thinking crazy shit. I was told that my whole fucking life. You
01:11:01.240
know what I mean? By outsider, I would come home beat. I would come home beat up, dude,
01:11:06.300
crying, upset. My dad be like, Hey, fuck those people. You know what I mean? So I was lucky
01:11:11.780
in that aspect, but most people aren't. Most people have the opposite thing. And so, you know,
01:11:17.120
I just, you know, if you're listening to this and you feel like you're lost and you
01:11:20.580
feel like you're in a place, don't fucking beat yourself up over it. Just realize that
01:11:25.000
you can take control from this point forward. You know, not just, um, you know, you don't
01:11:31.360
have to be a victim for the rest of your life just cause you're upset right now. You know?
01:11:36.240
Yeah, dude. The interesting thing to me is that I'm fucking sweating now. You're all
01:11:41.140
fired up, bro. I'm going to move to the other side of the table. I'm ready to fucking rock
01:11:44.920
a roll. Here's the thing that, that, I mean, to just follow up with what you're saying,
01:11:48.620
man, I agree 150%. And, and so, so, so let's talk reality. Like guys are 30 something years
01:11:55.300
old, 40 something years old. Listen to what you're talking about right now. And they're
01:11:58.120
like, yeah, yeah, cool, bro. Cool story. Like you're 36 years old. You got, you're driving
01:12:01.860
a nice car, whatever, whatever you made it. What the fuck? Cause these are the guys that
01:12:05.260
I talk to every single day. These are the guys that reach out that apply to the, to the,
01:12:08.720
to the lines, not sheep experience. And they're like, all right, cool. I'm, I'm,
01:12:11.920
I'm 39 years old. I'm 40 years old. I've been busting my hump. I'm married. I got
01:12:15.920
the deal. I got this, I got that. It literally transcends right back to the
01:12:19.120
childhood, which is like, I've never asked for the raised. I've never asked for
01:12:22.380
the deal. I've never gone out and ventured. I've never created that epicness
01:12:25.560
with my, with my wife or my significant other is what's created the problem.
01:12:28.920
Exactly. And so that's the conversation. And dude, I'm telling you, I was having a
01:12:32.260
conversation with a dude the other day and we talked about this about, you know,
01:12:35.420
intimacy with his wife and dude, how you do one thing is how you do all things.
01:12:40.200
That's right. How you do one thing is how you do all things. So the same reason
01:12:43.580
that you're stuck making the money that you're making, not leveling up, not
01:12:46.900
jumping into the business, not creating the epicness that you want to create is
01:12:50.120
the same reason that your marriage is the way that it is, which is it's mundane.
01:12:53.740
It's the same shit. It's dry. It's lethargic. You fuck the same way. You earn
01:12:57.680
the same way. It's exactly how it works, man. How you do one thing is how you do
01:13:00.860
all things. And there comes a point in time where just like the kid, letting that
01:13:03.900
kid have that ability to dream, to go to whatever, whatever these, these, these 30,
01:13:08.140
40 year old guys who come to my experience who reach out or just kind of
01:13:11.520
like, what the fuck do I do? Like, what do I do? Like, what do I do? And the
01:13:16.180
reason, and they're waiting for permission. Well, no. Oh yeah, dude, that's a whole
01:13:19.040
nother. They're waiting for permission. But the thing is, is the reason that
01:13:22.100
they're fucking in that position, this is the sad part about it. And this is the
01:13:25.800
part that bothers me the most. Cause I get this too. This is, these are dudes who
01:13:29.720
have like by all standards done everything. Perfect. Yeah. You know what I mean?
01:13:34.140
They're part of the box. They're in the box and the box is like, this is what it
01:13:37.280
should look like. They've, they've won the box and they're like, wait, this isn't
01:13:40.260
right. You want to get to that level of, of we talked about this last night with
01:13:44.180
money and arrival and whatever, whatever. And what do you do? And I think this is
01:13:48.320
the conversation that I love having with guys is, is taking that level of
01:13:51.440
authenticity and truly doing what the fuck you want to do. Saying what you want
01:13:55.260
to say, taking off all of the reins, if you will, and just realizing like, just
01:13:59.160
like a little kid, we put them into these boxes, sit down, shut up, quiet
01:14:03.080
down. Don't talk too loud. Don't run too much. I mean, nowadays they're
01:14:06.740
trying to like ban my kids from playing tag at school literally. And so, so now
01:14:11.480
fast forward to when you're 40 years old. No, no, no, no, no, no. Look, you got
01:14:14.780
the safety. You got the deal. You got this. Don't branch out. Don't try and live
01:14:18.760
your dream. Don't get excited. Don't start the business. Why just stay in this
01:14:22.660
little cocoon, stay in this little box. It's safe. It's warm. It's comfy. And yet
01:14:26.820
guys are like, I'm fucking miserable. Like I'm miserable. I hate this shit. Like I
01:14:32.540
love my wife, but I hate fucking coming home. I love my kids, but I want to
01:14:36.000
freaking throw them out the window half the time. I hate going to work. I hate
01:14:39.060
my job. And it's like, dude, you realize at some point in time you're going to
01:14:42.280
roll over and be dead. And you're sitting here and like my biggest fear, my, my
01:14:46.860
personal biggest fear is that I'm laying on my deathbed, which chances are I'm
01:14:49.960
not going to be on my deathbed. I'm going to be going out like doing 200 miles an
01:14:52.780
hour in a race car, jumping out of an airplane or some crazy shit like that. But my
01:14:55.780
biggest fear is that, that I'm on my deathbed knowing that I've got a brain and a
01:15:00.260
mind full of ideas and concepts and things that God put there and a heart
01:15:04.700
full of just passion to fucking live. And I squandered it. Dude, that's my
01:15:08.780
biggest fear is that I did not do the shit that I felt because here's the
01:15:12.720
thing. I've got a 50, 50 chance of, of winning. I got a 50, 50 chance of losing.
01:15:17.480
And I like those odds. And at the end of the day, like 30, these guys that are
01:15:21.620
listening to your show right now, bro, that are in their late thirties, in their
01:15:24.580
forties that are sitting there going, what the fuck? Like, is this it? Like really? Is this
01:15:29.360
it? Now's the time, bro. Now's the time that you need to align yourself with,
01:15:32.820
with, with people like Andy. That's the reason you're listening to this podcast
01:15:35.320
versus the other dry, dumb shit. Dude, for the last 50 years, you know, the problem
01:15:40.040
was, you know, they had the same problem and then they would go to their neighbors
01:15:43.940
and they'd all talk and they'd be like, dude, we're all fucking miserable. This
01:15:46.760
sucks. But you didn't have access to people who had actually done shit. Now we
01:15:51.640
live in this awesome age where you've got people who are successful and I'm not
01:15:55.420
talking about just me. There's hundreds of people out there, successful
01:15:59.000
entrepreneurs, guys with real world success in life, not just money in all
01:16:04.820
different areas that are available to you via social media. Yep. And now you may
01:16:08.900
not be able to like actually talk to all these people, but you probably could if
01:16:11.740
you were creative enough. Well, did I, I posted something the other day about
01:16:14.200
coming out here and doing the podcast and sitting down with you. And I was like,
01:16:17.600
I'm going to go travel across the country to go hang out with a dude that I've
01:16:20.260
never met. Why? Because I want to, why? Because I want to level up. Why? I want, I want him in my
01:16:24.040
circle and he wants me in his circle kind of a deal. And people were responding
01:16:28.160
like, well, dude, I don't have any friends and I don't have any of this and I
01:16:30.500
don't have any of that. And I'm just like, well then, then you're quick enough.
01:16:34.880
Yeah. And then she wrote back. Good question. Exactly. So simple shit like
01:16:38.980
that. Yay, yay, nay, nay conversation. But at the end of the day, you literally
01:16:42.040
have at your fingertips, a social platform called Facebook that's connecting the
01:16:45.940
world. That's how you and I met. That's I'm, I'm, I'm doing all of my deals. I'm
01:16:49.180
marketing. I'm driving my business through Facebook and it's, and it's in a
01:16:51.860
level of authenticity. And that's if every single guy listening to this right
01:16:56.040
now has the same 24 hours, has the same access to the same people, they could
01:16:59.660
message you. And I guarantee you there might come a point in time where you're
01:17:02.820
going to be like, dude, this guy's messaged me like whatever, whatever he
01:17:05.240
must be. Who do you want? You want hustlers, right? That's the kind of guy
01:17:08.180
that you want is a guy who's persistent. Who's like, Andy, I want to learn from
01:17:11.180
you, dude. Josh, Josh, Josh Santos, dude, Josh Santos. Shout out to you, Josh Santos
01:17:15.640
right now. You don't work for me. You don't work for Andy. And yet we both thought that he
01:17:19.540
worked for the other guy. He worked for the guy. Cause Josh was literally adding
01:17:22.320
value. It's what I said. If you want to fucking dominate in your business, if you
01:17:25.440
want to dominate in your life, if you want to dominate in your world and every
01:17:28.180
single thing that you're doing, add fucking value, add value. So like, dude,
01:17:33.240
this dude, all right, he emails me out of the blue and this is like, I don't know,
01:17:37.460
maybe a month or two ago. Hey Andy, I'm Josh. You know, uh, I, I help arrange
01:17:43.600
podcasts, like put people on podcasts and I'm like, Oh, okay. So I'm thinking like this
01:17:48.420
dude's got like all these dudes that he works with. Right. So he's like, Oh, do
01:17:52.080
you want to be on Mike Dillard's, uh, you know, self-made man podcast? I'm like,
01:17:56.080
sure. You know? So I go on the podcast, I meet Mike, we talk awesome fucking dude.
01:18:00.640
Awesome podcast. You're not listening to that podcast. Uh, so Mike's a stud dude.
01:18:05.420
Awesome podcast. He's like, all right, cool. Um, what do you think about having Sean
01:18:09.400
Whalen on your show? And I'm like, yeah, that's cool. And like, I thought it was weird
01:18:12.960
because you and I had already been like talking. Right. And so I'm like, well, I guess
01:18:16.240
this is Sean's dude who like, they all belong to this dude who organizes this shit. So, so
01:18:21.600
I, so yesterday he, uh, Josh emails me and he's like, Hey man, can you, uh, send me the
01:18:27.200
travel itinerary so I can make sure Sean's got it and everything. And I'm like, yeah,
01:18:30.380
that's cool. So we sent it over. Sean gets here. We go to dinner, we start talking and
01:18:36.340
I'm like, so your dude, Josh. And well, he's like, I thought that was your dude. He was,
01:18:41.440
he was emailing me the same thing. He's like, listen, I want to get you on, on Andy's podcast.
01:18:45.500
And I'm like, all right, cool. Like let's coordinate schedules. He's like, look, I'll
01:18:48.420
figure out what schedule works for us. He was literally saying like, I'll figure out what
01:18:51.300
schedule works for us. Right. So I thought he was your boy. So we both thought that he
01:18:54.860
was like the other guys, dude. When in reality, all he is, is this guy that's out there hustling
01:18:59.500
his ass off, man, make a name for himself by connecting other people. That's how he's bringing
01:19:05.340
value. He did not get paid. I did not pay him. You did not pay him. He got nothing, but you
01:19:10.040
know what he does have now. He has two motherfuckers that are going to do shit and set the
01:19:14.260
world on fire. He's got my respect. Think highly of him. Yep. If, if I, if I literally
01:19:18.820
was to recruit somebody after that story, after we figured out last night, that dude
01:19:22.840
went up like a thousand notches. Totally. It's exactly the way I feel. It's exactly how
01:19:26.640
I feel. He even commented when I put the picture of you and I, did you see his comment? You're
01:19:30.620
like my work and like his work is done. He literally has taken ownership of you and I
01:19:34.800
being together sitting here right now, which most people are like, you didn't do that. I'm
01:19:37.940
like, dude, God bless America. I fucking love this guy. And if I need to hire somebody
01:19:41.540
like right now I'm calling his ass, you know what I mean? But that's, that is, dude, I'm
01:19:47.880
telling you, he's, that's actually a really good idea. Dude, that's, that is the epitome
01:19:52.480
of, of what the hustle is. That's what we need. That's what America needs. That's what
01:19:57.480
people need. That's what you got to look at a situation like that and copy his shit.
01:20:01.700
You don't need fucking permission. Just go out and do it. Like, dude, you got, this guy
01:20:06.140
had a dream like, Hey, I'm going to put these two fucking guys together and it's going to
01:20:10.040
be awesome. Yeah. He made that happen. And now in both of our worlds, your world and
01:20:14.000
my world, like he, he is the guy, he's a freaking stud that we'd go to bat for. We
01:20:17.720
would do whatever, whatever. Right. And who knows how many other dudes out there he's
01:20:22.500
doing this way. Now here's something to think though. And everybody listening to this, this
01:20:25.460
is, this is a huge thing to consider is for instance, for me, I've done almost 800 and
01:20:30.880
something of these morning insights, right? I don't get paid for them. There's no monetization
01:20:34.960
per morning insight kind of deal. Josh didn't make one dime putting us together, but yet
01:20:40.280
at the same time, what did he do? He added value to my world and he added value to your
01:20:43.600
world. So the next time he calls and he's like, Hey, here's the deal. And this is what
01:20:47.100
so many people, so many small businesses, midsize businesses, big businesses, entrepreneurs,
01:20:52.620
hustlers forget is it's all about looking at the dollar. Give me the dollar. Give me the
01:20:56.440
dollar. Give me the dollar. Give me the dollar. Give me the dollar. You're not adding shit
01:20:58.700
to anybody's world. Second, you start adding value into somebody's universe. I don't care
01:21:03.840
if it's your question about, about marketing, you know, inbound, outbound, add value, add
01:21:09.300
value, add value, add value. You add value via Facebook, via social media, via everything
01:21:14.420
that you do, add fucking value into people's lives. And those people will become lifelong
01:21:19.720
loyal customers. They will become lifelong loyal fans.
01:21:22.920
I don't know. That's not what happens, Sean. What happens is the success fairy flies down
01:21:27.500
magically from, uh, from success land and shits a hundred dollar bills on these people.
01:21:33.660
You know, it's just that it has nothing to do with the actions, reactions. It's all fucking
01:21:38.280
magic. If you just have a cool suit and a Facebook profile, you're going to start making millions
01:21:42.180
of dollars. You don't have to do anything. Just sit there and magically make money.
01:21:45.880
Ladies and gentlemen, if you would like show notes for this episode, you are out of luck
01:21:49.680
because there is no way I'm going to try to summarize this episode with show notes. However,
01:21:53.920
if you'd like to visit the page on the website that, uh, at least offers some sort of detail
01:21:59.200
of this episode, it's the MFCEO.com forward slash 30. We are actually up to our 30th episode.
01:22:06.140
This is 30. Nice dude. An even round number. I can remember that. Yeah. So congrats on 30
01:22:11.680
episodes, bro. It's good shit. Did Vaughn just say on the air? He's not putting in the work.
01:22:15.780
Like, Hey, Josh, attention, Josh, Josh listening. You got a job, bro. Guess what? Vaughn? You're
01:22:21.940
out, son. Pack it up. Yeah. Yeah. Well, look, I think this is a good spot. You know, um, we're
01:22:28.440
going to do another, another podcast, um, here in a few weeks with Sean. We're going to talk
01:22:33.280
about some other things, but, um, you know, guys, I think the theme overall here, I mean,
01:22:38.360
there's a little, not a little themes, but I think the biggest theme that we could take away
01:22:42.120
from what we're talking about is to work yourself, be selfish enough to create the best version of
01:22:49.900
you because you're going to inspire and, and accomplish way more by doing that than by letting
01:22:56.520
yourself be sucked down the path of the mediocrity of society. You know what I mean? Um, I feel like
01:23:05.460
a lot of people can relate to that. A lot of people, they want to help everybody. Like, dude,
01:23:08.920
I have a couple of my family members who are just such good people. Um, and they spend all their
01:23:15.400
time trying to like put band-aids on like what, you know, what you talked about last night, a gushing
01:23:19.360
wound. You know what I mean? Instead of like just working on yourself. And, um, you have to realize
01:23:24.720
that sometimes being selfish is selfless. Yep. You know what I mean? Selfishness is not a bad thing.
01:23:31.080
Society is, has taken that word and made it a negative. But at the end of the day, like I would much
01:23:35.780
rather be the dude on the airplane that's alive, that's able to save other people. Why? Because
01:23:39.660
I put my mask on first. I'd much rather be that guy than to be the guy that, that can't help
01:23:44.480
anybody. Why? Because I'm dead. Plain and simple. Lighthouse tugboat, man. Every single decision you
01:23:51.020
make, every single thing you do, lighthouse tugboat. Thanks for listening, guys. We're going to have