REAL AF with Andy Frisella - Sean Whalen's Critical Question, with Andy Frisella - MFCEO30

00:00:00.000 Hey guys, this is Vaughn Kohler and you're listening to the MFCEO Project.

00:00:04.140 Do you live your life as a lighthouse? Do you operate your business as a tugboat?

00:00:08.660 Andy is joined in the studio by Sean Whalen, an entrepreneur, motivator, social media influencer,

00:00:14.240 and a 2020 candidate for the President of the United States.

00:00:18.440 If you're easily offended, stop listening right now.

00:00:21.180 But if you're eager for intellectual stimulation, listen on.

00:00:30.000 Hey guys, what's up? You're listening to the MFCEO Project.

00:00:47.240 I'm Andy and I am the motherfucking CEO. 0.97

00:00:50.460 I'm here with my co-host Vaughn Kohler, otherwise known as DJ DJ God. 0.97

00:00:55.780 Why two DJs?

00:00:56.760 I don't know, it's just the way, it's like the effect, DJ DJ.

00:01:00.840 It's the base.

00:01:02.400 I like it.

00:01:03.460 So today is going to be cool.

00:01:06.900 Before we get going into our show, it's going to be a content-driven, awesome show.

00:01:13.200 I'm excited to have my good buddy here, Sean Whalen.

00:01:16.680 What's up, brother?

00:01:17.320 What's up, man?

00:01:18.040 All the way in from Utah.

00:01:20.560 Boom.

00:01:21.360 Utah. How many wives you got out there in Utah? 1.00

00:01:23.200 I lost count.

00:01:24.480 47.

00:01:25.300 What's today, Tuesday?

00:01:26.020 I don't know, I have my Tuesday wives and my Wednesday wives. 1.00

00:01:28.960 So he's living a life out there in Utah while Vaughn is giving us lectures on religion here five minutes ago.

00:01:38.220 Before we jump in, we've got to hit the question of the day because Vaughn had a good one and I wanted him to bring it up.

00:01:43.680 So hit me with that question there.

00:01:45.580 Yeah, so we've gotten some people who are confused, who maybe don't listen to the whole context of the show, and they believe that you are hypocritical in saying that, on the one hand, you need to be a good person and recognize that you're not the center of the universe.

00:02:00.280 Okay?

00:02:00.500 The world does not revolve around you.

00:02:02.160 But then in another sense, you tell people you need to be the MFCEO of your own life. 0.99

00:02:07.880 So what's the fucking question there? 0.97

00:02:10.100 So they think that that's a contradiction. 0.99

00:02:14.040 In what way?

00:02:15.060 That, I guess, being the MFCEO of your own life means it's all about you. 0.67

00:02:18.980 You're the person who is the most important.

00:02:21.460 You and all your dreams and not doing, you know.

00:02:24.200 Being the MFCEO of your life is about taking responsibility for your actions and the results you produce and understanding that you are in control of the direction you go.

00:02:36.040 Okay?

00:02:36.380 And being diligent about that process on an hourly basis.

00:02:40.620 Not a daily basis.

00:02:41.660 Not a weekly basis.

00:02:42.680 Not three days of the month.

00:02:43.780 On an hourly basis, being responsible for your own decisions.

00:02:47.480 How does that equal a contradictory concept to putting other people first?

00:02:57.580 Right.

00:02:57.880 If you're not in a situation that you could be your best, your most powerful, your strongest, okay, your most successful, how can you possibly give the most or the best that you create to the rest of the world?

00:03:13.060 Okay?

00:03:13.500 And if you can't understand that concept and you're sitting there wondering, you know, how Andy talked, because I think the exact words were Andy talks out of both sides of his mouth. 0.99

00:03:21.440 If you're the person who wrote that in and you can't understand how it's important to be the best that you could possibly be so that you contribute the most that you could possibly contribute, you need to wear a fucking helmet while you listen to this podcast. 0.99

00:03:35.940 And don't hurt yourself. 0.89

00:03:37.220 Well, and they clearly don't listen to all the episodes because the whole point is using your responsibility to help other people. 1.00

00:03:43.620 They clearly shouldn't listen because they're too fucking stupid to comprehend the subject matter. 1.00

00:03:47.380 That's true. 1.00

00:03:47.600 Let's start with Dr. Seuss for you, homeboy.

00:03:49.860 All right?

00:03:50.560 Very true.

00:03:51.180 All right.

00:03:51.320 By the way, I also just got an email ripping on your xenophobia against refugees.

00:03:58.340 Oh, really?

00:03:58.900 Yeah.

00:03:59.140 Basically saying, Andy, your tirade against the Syrian refugees is just the latest in the string of Americans' prejudices against, you know, at one point, you know, our guest today is Irish.

00:04:11.620 At one point, everybody was against Irish, and then another point in American history, they were against this, this, this.

00:04:17.300 And so, I mean, they're essentially calling you a racist.

00:04:20.060 Oh, of course.

00:04:20.760 Yeah.

00:04:21.120 Yeah.

00:04:21.900 Yeah.

00:04:22.600 All right.

00:04:23.140 So, moving on.

00:04:24.740 Yeah. 0.99

00:04:25.360 I mean, dude, what the fuck? 0.99

00:04:27.140 I, you know, it again goes to the same subject that I just said two seconds ago. 0.99

00:04:32.040 I said, we've got to be our best.

00:04:34.840 Just like I said, you've got to be your best to do your best for your people.

00:04:38.400 We've got to be our best as a country and be strong the way that we can be strong. 0.98

00:04:43.880 And we have 50,000 United States veterans on the fucking street. 0.97

00:04:48.460 And you're going to bring in these people from another country, give them each 25 grand to get their life started. 0.99

00:04:53.720 And we've got these people who've sacrificed for the messages and the freedoms that we have here in the United States so that, you know, we can let them ride on the fucking street. 0.99

00:05:03.680 Right. 0.99

00:05:03.940 We've got our own problems here. 1.00

00:05:05.220 And if you're a fucking bleeding heart and you can't understand that and you think that's racist, dude, you're fucking, you should wear a helmet too. 1.00

00:05:13.260 Right, right. 1.00

00:05:14.540 Well, I'd like to also add his final words were get educated, bro.

00:05:18.960 And I'd like to point this out is that there is a huge difference between immigrants and refugees.

00:05:25.520 And oh, by the way, he didn't even address the national security issue, which is a very relevant component to the to the whole discussion.

00:05:32.820 So you get educated, bro.

00:05:36.000 Yeah.

00:05:36.600 All right.

00:05:37.560 You're the one listening to me, brother, not the opposite.

00:05:39.740 You know what I'm saying? 1.00

00:05:40.820 So if you don't like what I had to say, stop fucking listening. 1.00

00:05:44.180 You know, the reality is, is America needs to stop being the knight in shining armor when their own shit isn't even in order. 1.00

00:05:51.100 Right. 0.99

00:05:51.540 OK, if we get our own shit in order, if we have no homeless veterans on the street, we don't have problems with, you know, our own problems, which we have. 0.99

00:06:01.800 Fuck, what, 10,000 different problems here in the United States based on any given week. 1.00

00:06:06.420 Let's eliminate all those problems. 1.00

00:06:08.020 And then if we get all that shit squared away, then we can talk about bringing in some refugees. 1.00

00:06:12.260 Right. 0.99

00:06:12.560 Let's talk about that.

00:06:13.400 I think the thing that just.

00:06:14.800 It's not a racist.

00:06:15.700 No, I think the thing that irritates the day. 1.00

00:06:17.600 Dude, the easiest thing now today is to point at somebody and say that guy's a fucking racist. 1.00

00:06:21.620 Right. 1.00

00:06:22.060 Because he doesn't agree with something.

00:06:23.540 Right.

00:06:23.940 You know what I mean?

00:06:24.340 He doesn't agree that, you know, we should take in. 1.00

00:06:27.480 I mean, you know, the dude who wrote that, he's probably fucking racist. 0.99

00:06:32.560 Right. 0.99

00:06:33.140 You know what I mean?

00:06:34.160 Well, honestly, again, the thing that drives me insane is that anybody who listened to you, how many times did you say, I feel bad for these people?

00:06:42.340 I feel sorry for them.

00:06:43.500 I do feel bad for them.

00:06:43.720 I want to show them compassion, but there are some objective issues you have to address.

00:06:48.600 Well, there's ranks to the level of loyalty, compassion that I feel like I'm owed to people.

00:06:52.860 I feel like we should show compassion to our own people first.

00:06:55.220 Right.

00:06:55.340 Let's get those people taken care of, and then we can take care of the other people. 0.95

00:06:58.360 Right.

00:06:59.100 Yeah.

00:06:59.340 I don't understand how that's hard to understand.

00:07:01.460 Right.

00:07:02.000 I don't understand.

00:07:02.560 I mean, how does that make somebody a racist?

00:07:04.740 Yeah.

00:07:05.040 What do you think, Sean?

00:07:05.780 It's true, man.

00:07:06.560 I mean, my philosophy with flying on sheep is a king eats first.

00:07:09.820 Yeah.

00:07:10.240 Plain and simple.

00:07:10.780 I mean, why do you think when an airplane's crashing, the very first thing they tell you to do is put your mask on first?

00:07:15.000 Right.

00:07:15.220 Because if I'm dead, I can't help my kids.

00:07:16.680 I can't help the guy in front of me, the guy behind me.

00:07:18.900 And at the end of the day, it's like, you have to take care of you first.

00:07:22.120 Right.

00:07:22.220 Period.

00:07:22.740 So, yeah, you are the center of your universe.

00:07:24.680 I'm the center of my universe.

00:07:25.960 Right. 0.99

00:07:26.280 Because if I'm gone, if I'm dead, if I'm done, like, there is no more fucking universe. 0.99

00:07:29.780 That's it. 0.99

00:07:30.380 Right.

00:07:30.780 So, yeah, I am the center of my own universe.

00:07:32.640 Well, and expanding that onto a macro level, you know, the United States, he's taking care of the United States first.

00:07:41.620 It's the exact same philosophy.

00:07:42.740 It's the exact same concept.

00:07:44.080 If America is drowning and can't support itself financially, economically, socially. 0.99

00:07:48.000 Let's put on our fucking life jacket before we start putting our belts on. 0.99

00:07:50.400 Yeah, exactly. 1.00

00:07:50.440 We got to put our mask on, get out of debt, take care of our own people before all of a sudden we open up.

00:07:54.660 Right.

00:07:54.980 You know, to take in on everybody else.

00:07:56.660 That has nothing to do with.

00:07:57.460 It's not racism.

00:07:58.060 No, it has nothing to do with common sense, liking or disliking another race.

00:08:02.620 It has to do with, dude, we've got to take care of priority number one.

00:08:06.400 Right.

00:08:06.700 And then once priority number one is taken care of, priority number two is taken care of. 0.69

00:08:10.620 So, bro, whoever wrote that in, you know, if you can't understand those concepts, you know, the problem with people like bro here who wrote in and wrote this thing is that they think they fucking know everything.

00:08:22.820 And whenever you think you know everything, what happens?

00:08:25.860 You lose the inability to listen, you lose the ability to learn.

00:08:29.420 And I feel sorry for that person because they're going to go through their life believing a set of beliefs that aren't true and they're going to fucking be very frustrated and probably broke too. 0.85

00:08:36.220 Right.

00:08:36.720 So who's this guy you brought into the studio? 0.99

00:08:39.840 This fucking bearded hipster? 1.00

00:08:42.520 The hipster? 1.00

00:08:43.740 Dude, he got asked this morning on Periscope if he was a hipster.

00:08:47.400 Dude, I wore my skinny jeans just for today.

00:08:49.400 There you go.

00:08:49.900 You know what I mean?

00:08:50.440 There you go.

00:08:50.920 So, Sean, real quick, let's, you know, a lot of people know who you are and there's a lot of people listening that probably don't.

00:09:01.440 You guys are going to love what he has to say.

00:09:03.460 I know that you're going to vibe with it.

00:09:05.520 Just tell us a little bit about, you know, your background, your story and, you know, how you got where you are now.

00:09:11.780 Yeah, cool, man.

00:09:12.320 So I started back in the real estate game.

00:09:15.420 I've always been an entrepreneur ever since I was a little kid.

00:09:17.780 I was the kid with the paper route and, you know what I mean, hustling the neighborhood.

00:09:21.620 And I'd go knock on the neighbor's doors and I'd say, hey, we'll mow your grass for five bucks. 0.95

00:09:25.180 And so then I'd pay my buddies $2 to do it and I'd keep the three, you know what I mean?

00:09:29.240 So I've been an entrepreneur ever since I can remember and built a real estate empire by the time I was 26 and made tons of money.

00:09:36.580 And fast forward to 30, burned it all to the ground, walked away from an 11-year marriage from a 170-employee, $20 million a year company.

00:09:45.600 And spent a couple of years in what I like to call my wilderness, trying to figure out who the hell I am, where I fit in this universe, how I'm going to contribute to this thing called life.

00:09:55.220 And here we are, man.

00:09:56.480 I just, I found my voice.

00:09:57.860 I found my message.

00:09:58.620 I got really comfortable, like we've been talking about authenticity.

00:10:00.940 Right.

00:10:01.100 I just got really comfortable being authentic, realizing like one of the things that I train my guys and teach my guys on is your message.

00:10:06.580 Like that philosophy of understanding that your mess is your message, most people shy away from that. 0.92

00:10:13.500 Most people are scared about the things that they've fucked up. 0.61

00:10:16.140 Most people are scared to talk about their quote-unquote failures. 0.93

00:10:18.860 But at the end of the day, like there's no Ivy League school on the planet.

00:10:22.380 I could have gone to Harvard, Columbia, Yale, Stanford.

00:10:25.260 There's nothing that would have taught me.

00:10:27.360 There's no school that would have taught me what I know about economics, having built a multimillion-dollar empire, crashed it all to the ground, burned it all to the ground, went through a freaking bankruptcy.

00:10:36.600 Lost $12.5 million and then rebuilt it.

00:10:39.240 There's nothing that would have taught me about love and marriage, about my own compassion to another woman than spending 11 years with a woman, burning the marriage to the ground and ultimately, you know, figuring out how the hell to come back from that. 0.97

00:10:52.140 So, you know, I'm kind of a living testament of what it's like to live life to the extreme and figure out both sides of the coin, both the successes and also the failures.

00:11:01.600 You know, for those of you that don't know, if you're not following Sean on social media, you need to follow him.

00:11:08.920 He's got a huge following on Facebook, Sean Whalen.

00:11:12.860 Spell your name for him just so they know.

00:11:14.360 S-E-A-N, W-H-A-L-E-N. 1.00

00:11:16.480 Okay.

00:11:16.740 And then it's at Sean underscore Whalen on Instagram, right?

00:11:19.900 Yeah.

00:11:20.180 So it's Facebook.com forward slash S as in Sam Whalen is my Facebook.

00:11:25.260 Yeah.

00:11:25.660 Yeah.

00:11:25.880 So, guys, the thing is him and I got to be basically just friends on Facebook because we were sharing each other's stuff, liking each other's info.

00:11:35.060 So, and I pay attention to everything that you do and I love watching your periscopes. 0.99

00:11:38.560 And one of the things I think is interesting that I completely 100% want to slap people in the fucking face when they say this. 0.99

00:11:47.540 They'll say, well, what do you have to know? 1.00

00:11:49.560 You fucking lost everything. 1.00

00:11:51.220 Dude, I would rather talk to somebody who's gone and built, lost, and then rebuilt shit than somebody who's started from the bottom, built shit, 1.00

00:12:01.500 and then just maintained a certain level of, you know, complacency of success. 0.99

00:12:07.700 You know, you have to go through these times to learn. 0.99

00:12:11.320 We talk about this on the podcast so much is that the value of life and the value of the experience comes from the bad shit. 1.00

00:12:20.200 It doesn't come from the good shit. 1.00

00:12:21.760 It comes from the bad shit. 1.00

00:12:23.480 You know, most people's biggest experiences, most people's biggest breakthroughs in life that I've found, 0.99

00:12:28.820 and this is true for me, have come in the darkest times.

00:12:31.500 Oh, dude, I agree.

00:12:32.080 So it's when they go through a divorce, when you have that coming to Jesus, when you lose money,

00:12:35.640 when a loved one dies, when you have an accident, a fire.

00:12:38.640 Like, those are the turning points and those are the experiences.

00:12:41.020 But like the thing that I tell my guys all the time, and I'm a firm believer in, is every day we're going to war, right?

00:12:46.460 In one way or another.

00:12:47.740 That's kind of my sign-off on a lot of my stuff on social media is wage war.

00:12:51.200 And people ask me, why do you say wage war?

00:12:53.020 It's because every single day, I mean, I'm waging war against mediocrity.

00:12:55.660 I'm waging war against my own mind.

00:12:57.080 I'm waging war.

00:12:57.640 And it really is a war.

00:12:58.840 I mean, there is a good and a bad.

00:13:00.100 There is a right and the wrong.

00:13:00.960 There is an evil and there is a light and a darkness.

00:13:03.640 But the thing that I always consider is if I had to go to war today, like literally to war,

00:13:08.820 and I had two options to partner up with and bring somebody into my platoon, if you will,

00:13:15.800 all of these newbie West Point grads, they've got clean pants, their guns are nice and oiled,

00:13:22.600 their shirts are pressed, boots are shiny.

00:13:24.920 Or I take the dude who just got back from Afghanistan who's got blood on his uniform, 0.98

00:13:29.200 his boots are muddy as shit, his guns had 10,000 rounds put through it. 0.99

00:13:33.260 Who do you want to go to war with? 0.99

00:13:34.420 That's right.

00:13:34.840 Like who do you want in your platoon? 0.99

00:13:36.600 Who do you literally want by your fucking side as you're going out every single day? 0.99

00:13:40.700 And that's how I live my life. 1.00

00:13:41.860 I realized that I'm the dude who's been down that path, who's got the blood on his frigging 1.00

00:13:46.100 uniform, muddy ass boots, and I've shot my gun a shit ton of times. 0.99

00:13:49.400 And so those are the guys that I want in my corner, the guys who have had the experience 0.99

00:13:53.920 of building it, losing it, building it, losing it.

00:13:56.500 I mean, in every single facet from relationships to money to sex to politics, the people that

00:14:01.640 have been involved and actually had the freaking experience to show versus theory. 1.00

00:14:08.120 Theory is bullshit, man. 1.00

00:14:09.120 Theory is bullshit. 1.00

00:14:09.620 Theory is total bullshit. 1.00

00:14:10.780 Just like this kid's question of Mr. Fucking Bro Man five minutes ago. 1.00

00:14:14.240 So good theory, bro. 0.92

00:14:16.400 Just like I said in the podcast, it's nice to think that we could take care of everybody.

00:14:21.240 It's a nice thought.

00:14:23.240 Yeah.

00:14:23.500 It's not reality.

00:14:25.000 Okay.

00:14:25.300 So if Mr. Bro, bro, if you can't understand, there's a difference between theory and real 0.89

00:14:32.780 fucking life, and that goes for so many things, not just politics, not just business, not just 0.96

00:14:39.920 religion. 1.00

00:14:40.640 It's everything.

00:14:41.660 There's a theoretical way to do it.

00:14:44.240 There's a theoretical way to run a government, and there's a reality.

00:14:48.560 Well, and that's where we're at with our society.

00:14:50.740 That's where we're at with our government is theory, is let's trial this.

00:14:53.320 Let's do this.

00:14:53.940 Dude, it sounds good, right? 0.99

00:14:54.840 This is all the shit that sounds really good, but none of it fucking works. 0.99

00:14:58.920 And at the end of the day, like you get people with practical application, like guys who 0.99

00:15:02.240 have, I mean, America's a company.

00:15:03.820 Let's like not pretend that it's not.

00:15:05.560 It's the largest corporation on the planet, plain and simple, done and done.

00:15:08.400 More employees, more revenue, more taxes, more the whole thing.

00:15:10.760 But yet we run it as like a social, almost like a handout, a gimme, a charity of sorts.

00:15:17.240 That is, though. 0.99

00:15:17.680 It's a fucking business, so treat it as a business. 1.00

00:15:19.880 That's fucking, that's, dude, all that is is smoke and mirrors. 1.00

00:15:23.400 It's like, hey, let's fucking throw out all these feel-good stories over here. 1.00

00:15:29.040 You pay attention to these stories. 0.97

00:15:31.160 These are the stories we pay the media to tell, okay?

00:15:34.380 Gay marriage, abortion, all the shootings, all the shootings, guns, gun laws, all this 1.00

00:15:43.080 shit, pay attention here so that we can fucking steal it from you over here, okay? 1.00

00:15:48.500 And that's what people don't get. 1.00

00:15:50.040 So everybody gets riled up about these social issues and they don't even understand things

00:15:55.040 that are important to their well-being on this earth, like such things as income tax 0.98

00:16:00.000 laws or, you know, a million other fucking things that would happen to you. 0.92

00:16:04.200 Dude, there were, there were in 2014, in 2014, there were 44,000 new laws put on the books. 0.96

00:16:11.820 That's not, that's not the gospel according to me.

00:16:13.500 That's like straight out of the government's website.

00:16:15.380 There were 44,000 new pieces of legislation and laws put on the books in 2014.

00:16:20.440 When you stop and think about that, like, how in the, how in God's name does that make

00:16:24.180 sense?

00:16:24.420 I mean, we have a tax code that's what, 14,000, 15,000 pages deep.

00:16:28.800 And at the end of the day, like we're bitching and moaning about corporations going overseas

00:16:32.080 and make, I mean, you're a capitalist, I'm a capitalist, I'm going to business, you're

00:16:35.040 going to business, so I care about what taxes I pay and we have this society of. 0.99

00:16:38.640 Dude, most people don't even know what fucking tax bracket they're in. 0.99

00:16:41.000 No, they have no idea. 1.00

00:16:42.060 They have no idea.

00:16:42.680 They show up and they go to H&R Block and pay them $100 to figure out who knows what

00:16:46.540 about their money. 0.99

00:16:46.920 So I get my two grand back so I can go buy a fucking stereo system from the house. 0.98

00:16:50.120 And people are like, geeked up, like, dude, I'm getting my tax return back and they're 1.00

00:16:52.620 like, that's your fucking money. 0.99

00:16:54.440 Like, you don't understand, like, that's your money, man. 1.00

00:16:56.540 And you're looking at it like a charity, like a handout from the government. 1.00

00:16:59.380 That's your shit, bro. 1.00

00:17:01.060 But, like, that's the thing that people don't realize is that we've built this massive 1.00

00:17:05.180 institution of complexity in every single level, social, economic, I mean, religious.

00:17:11.440 It's just this massive ball of confusion.

00:17:14.160 Our own politicians don't have any clue.

00:17:15.860 I mean, you watch them be questioned about what's going on with laws and regulations. 0.90

00:17:20.120 They have no damn clue, but yet they'll vote up and down and this and that and the other.

00:17:23.020 And it's just like, dude, we've created this monster and it's like the snowball rolling 0.95

00:17:27.380 down the hill and it gets bigger and bigger and bigger and bigger. 1.00

00:17:30.340 And at some point in time, like, that shit's got to hit a brick wall and just blow it up. 1.00

00:17:33.880 And that's kind of what my idea is. 0.99

00:17:35.520 Like, we got to build a brick wall so that this snowball smashes into it.

00:17:38.880 And ultimately, like, it's just like what we've talked about, bro.

00:17:41.640 It's kind of like I had to burn my entire business to the ground to truly understand what capitalism

00:17:46.580 was.

00:17:46.980 I had to walk away arrogantly, egotistically from an 11-year marriage, a 16-year relationship 0.96

00:17:52.920 to truly understand who the fuck I was in a relationship, like what my job and role was 0.97

00:17:58.320 as a man, as a provider, as a patriarch. 1.00

00:18:00.700 We've got to burn this shit to the ground because at the end of the day, like... 1.00

00:18:03.300 You mean you're not supposed to just get married and just fucking sit there for 60 years? 1.00

00:18:06.340 Yeah. 1.00

00:18:06.660 And then die?

00:18:06.980 Which is what most people do, you know?

00:18:08.660 They live... 1.00

00:18:09.380 Your dick falls off after five years, right? 1.00

00:18:12.240 You know? 1.00

00:18:12.760 I don't know about that.

00:18:13.480 Like, how does that work?

00:18:14.280 Well, like six years then.

00:18:15.200 I'm just saying. 1.00

00:18:16.800 Like, you die a long, slow, agonizing fucking day. 1.00

00:18:18.600 Yeah, man. 1.00

00:18:19.220 Yeah.

00:18:19.940 Dude, here's my thing.

00:18:21.260 Like, this is what irritates me.

00:18:23.560 It's like how...

00:18:25.480 To me, like, when I look at it, and you and I have talked about this, and Vaughn, you

00:18:29.660 and I have talked about this too, to how frustrating it is that the average American can't see what's

00:18:37.460 happening to them in terms of the two parties, the liberals and the Republicans, trying to

00:18:44.220 force people to identify with one or the other, and then force people to communicate in a way

00:18:50.940 that makes total division happen.

00:18:53.100 Yeah.

00:18:53.400 Instead of communicating in a way of making a logical, valid argument that takes into consideration

00:18:59.740 other people's views.

00:19:01.600 Like, for example, Mr. Bro again.

00:19:03.240 I'll bring him up.

00:19:03.880 This is a good theme.

00:19:04.880 Dude, you're going to make him internet famous, man.

00:19:06.380 Dude, look.

00:19:07.100 Don't put his name on here, or else he's going to end up with more followers on Facebook than

00:19:10.100 me.

00:19:10.360 Yeah.

00:19:10.840 So, dude, the thing is, is like, I understand what he's trying to say, but he just happens 0.60

00:19:15.140 to be fucking wrong. 0.89

00:19:16.220 Right. 0.99

00:19:16.500 You know what I mean?

00:19:17.000 Like, well, he speaks, speaks from an, from an educate, quote unquote education that is

00:19:21.900 social, which is what CNN, Fox, ABC, NBC, tabloids are teaching you.

00:19:26.780 Right.

00:19:26.960 And, and, and that's the problem is like when, when, when we start, when we converse, you 0.99

00:19:30.480 and I are talking deeper level shit. 0.99

00:19:31.900 Like most people believe what they read in the papers. 0.99

00:19:35.720 Most, they don't realize that that paper is a corporation and their job is to sell you 1.00

00:19:40.980 shit. 1.00

00:19:41.360 Like CNN's job is to get your eyeballs on their network so they will tell you, they 1.00

00:19:47.220 will tell you what they feel is going to be the most stimulating to get the eyeballs

00:19:51.440 on there. 1.00

00:19:52.080 So typically 99.999% of the time, it's just inflated, crazy shit. 0.99

00:19:57.400 But, but that is the message designed to fucking separate the American people. 0.99

00:20:02.640 Exactly. 0.96

00:20:03.080 Which is why like people use like Fox news again, that is quote unquote the conservative, whatever 1.00

00:20:07.320 dude, they're just as fucking corrupt and crooked as CNN is the other way. 0.99

00:20:10.960 It doesn't matter. 1.00

00:20:11.720 Exactly.

00:20:11.880 Dude, the Republican party, the Democrat party, they're, they're broken.

00:20:14.440 They're fractured.

00:20:15.100 They're fractured from inside.

00:20:16.220 But you don't see people having communication and saying like, Hey, don't you think all this 0.99

00:20:20.680 is fucked up? 0.99

00:20:21.420 Yeah. 1.00

00:20:21.840 You know what I'm saying?

00:20:22.340 That's what you don't hear.

00:20:23.300 Right.

00:20:23.580 You don't hear people and you don't hear smart people saying it either. 1.00

00:20:26.360 You hear it like, you know, you, you, they, they take the dumbest motherfuckers they 1.00

00:20:30.720 can find and they put them on the TV. 1.00

00:20:32.800 Like, like that chick who was, who was, who was representing.

00:20:35.200 Oh my God.

00:20:35.420 We both, I think we both shared that video on this chick who was like, we're demanding $15 an hour 1.00

00:20:40.700 and we want this shit and we want that shit. 1.00

00:20:42.600 And dude, that, that dude ate her ass up. 1.00

00:20:45.680 He goes, who's going to pay for that? 0.99

00:20:47.140 And she goes, well, I don't know.

00:20:48.460 She goes, well, that's a good question.

00:20:49.700 Yeah. 0.99

00:20:50.000 Well, you think you should have fucking thought about that? 0.98

00:20:51.500 But here's the thing that's crazy. 0.99

00:20:52.980 She's in college, right?

00:20:54.680 I mean, she, she's going to college. 0.99

00:20:56.200 She's spending money and her parents are spending money to send her ass to college. 1.00

00:20:59.660 She's on the platform talking about economics and she has no fucking clue what she's talking 1.00

00:21:04.120 about. 0.98

00:21:04.520 She literally doesn't even, hasn't thought through any of that stuff, but that's again, the media

00:21:08.780 just, just, uh, creating this insanity and this excitement of, dude, jump on this bandwagon

00:21:15.860 of go down this path.

00:21:17.360 There's no substance behind it.

00:21:18.880 There's no education behind it.

00:21:20.060 There's no sound logic or reason behind it.

00:21:23.320 And, and it's just like, that's the society that we live in.

00:21:26.080 That's the world that we've come to is, is literally like common sense is gone, bro.

00:21:30.800 Like common sense, like one plus one doesn't equal equal two anymore in America.

00:21:34.700 It's like, look, like going to the refugees thing. 0.99

00:21:36.760 Look, here's the deal.

00:21:37.980 These people need, need us.

00:21:40.240 So we're going to spend billions of dollars helping these refugees all the while we're 1.00

00:21:44.900 going into more and more and more and more and more debt as a country. 1.00

00:21:48.340 Logically, common sense tells you that's a stupid fucking investment. 1.00

00:21:52.160 That's just a bad investment from a capitalist standpoint, from a democratic standpoint, from 1.00

00:21:56.800 a democracy standpoint.

00:21:57.920 That's just a bad investment.

00:21:59.240 You're going into more debt to do what?

00:22:02.100 To do what?

00:22:03.120 No, because it feels good.

00:22:04.400 Because it feels good.

00:22:05.340 Like the unfortunate reality of life is that sometimes like economics and feeling good

00:22:12.200 don't, they don't match.

00:22:13.600 They don't mesh up.

00:22:14.580 And that's the problem.

00:22:15.480 And that's where my, my issue with people usually comes up is that they will pick like

00:22:23.100 initially you've got, okay, two choices in front of you.

00:22:25.120 You've got, you've got what's good for, what's good for the money.

00:22:27.960 What's good for your, the, the country.

00:22:30.140 What's good for the economy.

00:22:31.440 You've got what feels good.

00:22:32.680 Okay.

00:22:33.060 So you got a, B, if you put those two choices in front of most people, including somebody

00:22:37.360 like me, my initial choice is going to say, Hey, I really feel for these people.

00:22:41.020 Yeah.

00:22:41.100 You want to help people out.

00:22:42.000 I feel bad for a lot of the refugees.

00:22:43.660 They're in a really, really shitty situation. 0.50

00:22:46.120 Terrible.

00:22:46.460 You know what I mean?

00:22:46.880 But at the end of the day, the plane's crashing.

00:22:49.400 Everybody's going down.

00:22:50.360 Let's look at it from that scenario.

00:22:51.880 The refugees are on the plane.

00:22:53.180 I'm on the plane.

00:22:53.980 You're on the plane.

00:22:55.040 Everybody's on the plane. 1.00

00:22:55.860 And that shit is crashing. 1.00

00:22:57.080 What do you do? 1.00

00:22:58.040 Let's just talk logical, common sense.

00:22:59.660 Do you get up out of your seat and put everybody else's mask on and then collapse over dead? 0.99

00:23:04.340 Like this is real common sense fucking conversation. 1.00

00:23:06.680 I got it. 0.99

00:23:07.100 The reality is I got to put my mask on first to ensure that I have even a slight chance 1.00

00:23:11.900 of helping these people before the fucking plane hits the ground. 0.99

00:23:14.920 But the logic of the media and the logic of the government is let's save and put everybody 0.99

00:23:21.520 else's masks on first and then hopefully, hopefully we're not, I'm not dead.

00:23:26.580 So maybe I'll put my mask on.

00:23:28.060 It doesn't make economic sense, social sense. 0.94

00:23:30.700 It doesn't fucking make sense any way you look at it. 1.00

00:23:33.100 The scary thing is, is that people really fucking believe that shit. 1.00

00:23:37.140 Yeah. 1.00

00:23:37.480 It's crazy, man.

00:23:38.200 It's like, right.

00:23:38.880 Like I don't understand how you could honestly believe that we don't need to take care of 0.99

00:23:43.480 our own fucking people first. 0.99

00:23:44.760 Right. 1.00

00:23:45.440 Instead of taking care of the rest of the world.

00:23:49.000 Yeah.

00:23:49.460 That doesn't make you insensitive.

00:23:51.000 It's, it makes you more sensitive.

00:23:52.700 I'm more sensitive to a man or a woman who has volunteered and sacrificed their time in 1.00

00:24:00.740 our armed services for us than I am for some motherfuckers from the other side of the world. 0.99

00:24:07.220 I'm sorry. 1.00

00:24:07.700 If that makes me fucking insensitive, you're a fucking idiot. 1.00

00:24:11.600 Yeah. 1.00

00:24:11.740 But, but here's the thing.

00:24:12.940 Like you could dumbify it and, and, and I don't mean any disrespect to anybody, but

00:24:16.440 there's intelligence levels.

00:24:17.400 There's people that have actually studied and know certain things that other people don't.

00:24:20.840 So let's create a really, really simple idea and a concept around this.

00:24:24.500 We're all on the plane. 1.00

00:24:25.500 Like literally we're all on the same fucking plane and this shit's going down. 1.00

00:24:29.960 What do you do? 1.00

00:24:30.920 You ask any human being, I don't care if you're black, white, Puerto Rican, Mexican.

00:24:34.360 I don't care if you're a Syrian refugee. 1.00

00:24:35.960 I don't care if you're an Islamist extremist, a Christian extremist. 1.00

00:24:38.780 We're all on the same plane and we're all going, this shit's going down. 1.00

00:24:42.160 What do you choose? 1.00

00:24:44.100 Are you going to put my mask on first or are you going to put your mask on first? 0.99

00:24:46.980 And common sense logic, logic, when people stop bullshitting themselves and stop bullshitting 0.96

00:24:52.520 everybody else is, I'm going to put my mask on first. 0.99

00:24:55.580 The black guy is, the white guy is, the Mexican guy is, they're all going to put their own 1.00

00:24:59.160 masks on first. 0.99

00:25:00.080 But see, see, right here is this, what you just said, when you stop bullshitting, because 0.99

00:25:05.620 the reason people fucking say what, you know, oh, I'm going to put everybody else's mask 0.98

00:25:10.420 on first is because they want everybody else. 0.99

00:25:12.380 We talked about this at dinner last night.

00:25:13.720 They want everybody else to feel, to look at them and say, oh, you're such a noble person.

00:25:17.620 Yeah. 1.00

00:25:18.200 You're full of shit. 1.00

00:25:19.160 Well, the reality is what if the government came right now and said, okay, America, here's 1.00

00:25:22.200 the deal, which is how this should work.

00:25:23.700 There's a bunch of refugees.

00:25:24.880 Let's, let's play the devil's advocate for a second.

00:25:26.680 Like, we're going to bring 100,000 people in and it's going to cost, you know, whatever

00:25:31.520 it is, $25,000 ahead to do this deal.

00:25:35.020 So here's, here's the deal, American people, and this is how it should work.

00:25:38.280 We're going to tax you X amount of dollars per, this is what your taxes are going to go

00:25:43.980 up.

00:25:44.380 You're going to have to pay this out of your checks, out of whatever, whatever.

00:25:47.420 Like if you, if you bring that logic, common sense into it, what's, what are people going

00:25:51.600 to say?

00:25:51.780 They're going to actually try and educate themselves. 1.00

00:25:53.320 They're going to be like, well, shit, now I got to pay these people. 0.99

00:25:55.320 But instead we built a society and a culture, which is, dude, just pass the buck to somebody 1.00

00:25:59.420 else.

00:25:59.860 Yeah.

00:26:00.060 Yeah.

00:26:00.180 Just put it on our tab. 1.00

00:26:01.280 Like let's let China pay for that shit or let's let somebody else pay for that. 1.00

00:26:04.340 This is logical, common sense, bro. 1.00

00:26:05.920 This is economics 101.

00:26:07.480 You go to an American and say, okay, cool. 1.00

00:26:09.200 You're all for bringing in the refugees. 1.00

00:26:10.700 Great.

00:26:11.020 It's going to cost you a thousand dollars to bring in a refugee.

00:26:14.260 Let's take it. 1.00

00:26:14.860 I guarantee you every single one of those people are going to go, oh shit. 1.00

00:26:17.720 Wait a second. 1.00

00:26:18.080 All these motherfuckers that are writing in saying, oh, it's a great idea. 1.00

00:26:21.100 Blah, blah, blah. 1.00

00:26:21.680 All right.

00:26:22.420 You get to take care of one refugee and they get to come. 1.00

00:26:24.520 Yeah, let them come live in your house. 0.99

00:26:26.380 They come live in your house. 1.00

00:26:27.220 And you got to feed them and pay for their shit. 1.00

00:26:29.580 Now let's see who fucking wants them. 1.00

00:26:30.820 Exactly. 0.99

00:26:31.300 That's common sense.

00:26:32.340 That's like, that's quote unquote what, you know.

00:26:35.340 Bro.

00:26:35.840 Yeah.

00:26:37.520 So, dude.

00:26:39.840 God bless America.

00:26:41.000 God bless America.

00:26:42.600 Dude, we've got this good talk going.

00:26:44.140 You've got a cool story that I really, I really enjoy.

00:26:48.520 And I want you to tell everybody.

00:26:50.960 You've got this cool tattoo on your, we're both fans of tattoos.

00:26:54.700 Good tattoos.

00:26:55.580 Yeah.

00:26:55.920 I'm not a fan of bad tattoos.

00:26:57.540 Great tattoos.

00:26:58.640 Do you have a yin yang somewhere?

00:27:00.220 Don't you?

00:27:00.700 No.

00:27:00.840 You were like that college kid who got drunk one night, put yin yang on like, on your back.

00:27:05.820 Do you have a tramp stamp, bro?

00:27:07.080 Yeah, dude. 0.81

00:27:08.000 It says, shoot here.

00:27:10.460 No, dude.

00:27:11.580 I waited until I could afford good tattoos before I've got any.

00:27:15.380 But you got this cool tattoo of a lighthouse recently on your arm.

00:27:20.760 And there's a cool story that goes with it.

00:27:22.940 I would like you to share the story with everybody.

00:27:25.460 No, cool, man.

00:27:26.560 We'll get talking about that.

00:27:27.500 Yeah, for sure.

00:27:27.940 So about two years ago, a good friend, mentor, a dear friend of mine, Jesse Elder, he shared

00:27:35.500 this story with me about the tugboat and the lighthouse.

00:27:38.680 And it was this idea and this concept of, at the time, I didn't really apply it.

00:27:44.560 I didn't really get it.

00:27:45.400 It didn't make sense to me in the context of my own world.

00:27:48.980 It just was like a cool story.

00:27:50.580 And he talked about what the tugboat and the lighthouse do.

00:27:54.000 And both of them save ships.

00:27:56.060 I mean, that's what their job is.

00:27:57.100 Their job is to basically save ships, give information, I mean, help move them where

00:28:02.060 they need to go, so on and so forth.

00:28:03.700 And it wasn't until about six months ago, I was at Jesse's house in Austin, and he shared

00:28:08.480 it with me again.

00:28:09.080 And it was like that epiphany, right? 0.99

00:28:10.880 Like the light bulb just went on in my head like, holy shit, dude. 0.99

00:28:13.700 This is my calling. 0.98

00:28:15.520 Because we've talked about this, like growing this social empire.

00:28:17.940 And I've got all these followers now.

00:28:19.440 And a lot of people that are listening to what I'm saying, and it's humbling.

00:28:23.700 It's flattering.

00:28:24.500 And I'm trying to kind of figure out where I'm going with this.

00:28:28.360 And he shared the story again.

00:28:30.800 And really, the concept is it's really simple.

00:28:33.680 I've got an opportunity every single day to do one of two things.

00:28:38.040 And I lived a majority of my life as a tugboat.

00:28:40.640 I was going out trying to save everybody, all my family members and all of my friends.

00:28:44.660 And everybody's got this problem and that problem.

00:28:46.600 And this guy needs money.

00:28:47.420 And this guy needs time.

00:28:48.260 And this guy needs this.

00:28:49.140 And I'm going out, coming back, and going out, coming back, and going out, coming back,

00:28:52.100 trying to save everybody.

00:28:53.920 And really, what I was doing is burning myself out.

00:28:56.700 I mean, at the end of the day, the tugboats, their engines got to get replaced. 0.72

00:28:59.680 They need shit tons of maintenance and all this kind of stuff.

00:29:01.840 Because they're going out, coming back, going out, coming back, trying to save everybody. 0.71

00:29:05.240 As opposed to the lighthouse, where the lighthouse literally stands in one spot.

00:29:09.100 And it has one job.

00:29:10.520 Shine its light.

00:29:11.800 And the cool part is the boats have the same opportunity.

00:29:14.080 Like, you can heed the light.

00:29:15.940 You can see the light.

00:29:16.840 You can experience it.

00:29:17.760 And you can realize there's rocks over here.

00:29:19.180 And you have the ability to make your own choice.

00:29:21.420 Which is, I'm either going to heed the light, and I'm going to follow the direction that

00:29:24.860 I need to go to get around the rocks, around the danger, around whatever that problem is.

00:29:29.340 Or I'm going to ignore it, and I'm just going to crash. 0.96

00:29:31.660 I'm going to run my ass into the rocks. 0.97

00:29:33.360 And it really, really, really blew my mind. 0.99

00:29:35.320 It completely shifted my paradigm.

00:29:37.060 I'm a big Steve Covey fan, and Seven Habits of Filing Affected People.

00:29:39.800 He talks about the paradigm.

00:29:40.660 And he shows that picture at the very beginning of his book, where half the room sees an old

00:29:45.780 lady, and the other half of the room sees the young, beautiful woman.

00:29:48.040 And it just, I realized that I've got, as we all do, as every single person listening

00:29:54.100 to this podcast, as you do, as I do, and you and I have talked about this, I've got a daily

00:29:57.760 option.

00:29:58.840 And the option is to go out and try and save the world one person at a time, and just

00:30:03.460 literally grind my ass off trying to save everybody, convince everybody, sell everybody, 0.89

00:30:09.420 like have everybody believing what I'm saying, and drinking the juice, if you will. 0.53

00:30:12.900 Or the path that's far more effective is to stand in one spot and just shine my light.

00:30:18.860 And dude, it completely changed my life.

00:30:20.300 I mean, the story, it had so much impact on me that I literally tattooed it on my arm,

00:30:24.820 because I've chosen both in my relationships, in my business, in what I'm doing in the world,

00:30:31.600 and what I feel like my calling is, is to be this lighthouse, and to just stand and to

00:30:35.480 shine my light, and let people use their agency.

00:30:39.360 Let people make their own decision.

00:30:40.480 I mean, that's what's cool about it, is like, I love everybody regardless, you know what

00:30:44.780 I mean?

00:30:45.080 Whether you heat it, whether you don't, whether you crash, whether you don't, like, I'm okay

00:30:48.600 either way.

00:30:49.080 There's no judgment on the decisions that people make.

00:30:52.580 But I have a job, and I have a responsibility, and instead of chasing everyone down and trying

00:30:56.820 to solve every damn problem, which I can't solve anything, and it's just like the airplane

00:31:00.960 story. 0.98

00:31:01.320 I mean, at the end of the day, I end up crashing, and I don't have my mask on.

00:31:04.360 I choose to stand as a lighthouse every single day with what I feel, what I speak about,

00:31:08.860 what I share, how I run my business, how I treat my children, how I treat my girlfriend,

00:31:13.440 how I interact with business partners, the whole thing.

00:31:15.300 Right.

00:31:15.880 I'm realizing that, like, it's far more effective to be a lighthouse than it is to be a tugboat,

00:31:21.200 and, you know, it's really changed my life, man.

00:31:24.780 Yeah.

00:31:24.940 I think, you know, there's so many ways to think about that story in regards to just,

00:31:31.780 you know, personal life, personal relationships.

00:31:35.720 Leadership and business is one thing that comes to my mind when I think about that, because

00:31:39.140 for a long time, and being an entrepreneurial podcast, you know, I've got to tie this back

00:31:45.840 into the business aspect.

00:31:46.820 For a long time, man, you know, I used to spend 80% of my time with the 20% of employees

00:31:55.740 that were trouble, that had problems, that had issues, personal issues, and I would spend

00:32:01.360 all my good time with those 20% as opposed to rewarding the 80% that are doing a great

00:32:07.920 job with my time.

00:32:09.740 Right.

00:32:09.900 You see what I mean?

00:32:10.640 Oh, yeah.

00:32:10.940 And I would burn myself out.

00:32:12.540 I would be frustrated.

00:32:13.420 I was miserable.

00:32:14.060 I was miserable, depression, I mean, everything you could think about bad, because you're

00:32:18.920 surrounding yourself 24-7 with negativity and solving issues and trying to fix things

00:32:26.140 and boom, boom, boom, boom, boom, and you just don't, nobody has enough energy to do

00:32:29.820 that.

00:32:30.180 Well, and you run yourself ragged, and that's something that I realized, like, in my brand

00:32:34.020 and the company that I own that I just launched, Lions Not Sheep, I realized, like, I would

00:32:38.220 go out and I would try and convince people why they needed to work with me, and I would

00:32:41.420 go out and it's like every sales guy listening to this is out trying to gut out these sales,

00:32:46.140 right, and trying to convince all of these people, whether it's lies or truth or whatever,

00:32:51.080 you're just trying to sell somebody to give you their money, and I realized, like, why

00:32:55.100 am I doing that, man?

00:32:55.980 It was so frustrating.

00:32:56.940 I'd get on sales calls, and I'd talk to people that want to come to the Lions Not Sheep experience,

00:33:00.080 and it's like, you know, oh, here's all the great things that are going to happen,

00:33:03.540 and this, that, and the other, and once this clicked in my brain, and once, you know,

00:33:06.640 the message from Jesse really, like, resonated with me, I realized, like, it's a completely

00:33:10.900 different ballgame now where I'm shining my light, and so when I get on sales calls now

00:33:14.420 and I talk to people and people that are interested in consulting with me and working with me, so

00:33:18.200 on and so forth, I just, I mean, why should I work with you?

00:33:22.200 Right.

00:33:22.320 Like, it's complete paradigm shift in the sense that you've seen my light, you're contacting

00:33:27.020 me to work with me, talk to me, you want something that I've got.

00:33:30.820 Right.

00:33:30.980 I'm shining my light to the point where you're attracted to that, and you want to know more,

00:33:35.720 so, dude, my entire world, like, from a business perspective, you know, when you think about

00:33:40.660 going out every single day and trying to gut out a sale, everybody, all the sales guys listen 0.97

00:33:44.300 to this, everybody's trying to build a business, you got two options, try and chase every damn

00:33:48.600 client down, tugboat, tugboat, tugboat, or stand in one spot, shine your light, and so

00:33:53.200 when that person calls you to get your supplements, to get this, to get that, for your consulting,

00:33:57.120 for your sales, it's just like, one of the best car salesmen I know, his name is Jesse,

00:34:02.780 he works in Mercedes-Benz in Utah, the coolest freaking dude ever, has never asked me to buy

00:34:07.220 a car, has never, whatever, always sends me, like, the new cars that he's got coming in, 0.81

00:34:10.520 he's just always telling me about all the cool shit happening with Mercedes.

00:34:13.580 He's the guy, he's the guy. 0.99

00:34:13.940 He's the guy, like, when I think about buying a Mercedes or whatever, I don't give a shit 0.97

00:34:17.820 if somebody's in China and wants to buy a car, I'm like, you got to call Jesse, because 0.74

00:34:20.520 he's the lighthouse of Mercedes, that's just who he is, how he is, and so I look at it

00:34:24.580 from the perspective of, when I get on the phone now with clients, and I teach guys this,

00:34:28.320 I teach sales training, I talk to, you know, entrepreneurs about how to effectively run

00:34:32.180 their business as a lighthouse versus a tugboat, it's so much easier to get on the phone and

00:34:36.740 to ask somebody, why are you calling me, what do you want from me, than to be like, okay,

00:34:41.340 bro, here's my sales pitch, let me tell you how it's going to go down, but dude, it's the

00:34:44.680 same thing in our marriages and relationships and shit like that, trying to, like, go home and,

00:34:49.520 all right, babe, I'm going to solve all your problems today versus standing in one spot 0.81

00:34:53.200 as an alpha male, as a masculine dude, as a king, as a lion, and being like, all right,

00:34:58.420 babe, I got it, I'm going to stand as a lighthouse, I'm going to shine my light, I appreciate that

00:35:01.940 you had a shitty day, but I'm not going to chase you down the rabbit hole, I'm not going

00:35:04.600 to go down whatever, I'm going to stand here and be that rock, be that immovable lighthouse, 0.98

00:35:08.480 that immovable object, it's the same thing with your kids, with your fitness, every level,

00:35:13.200 bro.

00:35:13.280 Well, dude, chasing people down the rabbit hole, you know, that's something that, you know,

00:35:16.860 I think when I was younger, when we first started having employees to manage, in my

00:35:24.180 younger management years, I used to get that sucked in that rabbit hole so hard, dude, because

00:35:30.020 I felt for people, these people were the people who went to battle for my company, they went

00:35:35.300 to battle for me, and if they were having problems at home, you know, I wanted to help

00:35:40.260 them, if they were having problems with their kids, I wanted to help them, you know, if they

00:35:44.880 were having problems with a substance, I wanted to help them, and so I would get sucked down

00:35:49.420 all these holes, and it would take away from me, and what I could do for the rest of the

00:35:54.300 people that worked for us, and where I thought I was doing a noble thing, what I was really

00:35:58.940 doing is a selfish thing, because I was taking away from the people who actually deserve to

00:36:05.300 have my time, okay, and I was also taking away from the people I cared about, my close friends,

00:36:10.620 my family, you know what I mean, and I spent all this time, you know, when I first, when

00:36:16.740 you first told me that story, I had already thought that through, I'd never heard it put

00:36:22.920 in those terms, you know what I mean, and I remember, I thought all the times that I've

00:36:27.460 been the tugboat in terms of business, where I've just spent all this time trying to save

00:36:32.680 individuals, and when I stopped doing it, and I just started being an example, like, you

00:36:37.780 know, everybody says, and you know, Vince Lombardi's whole leadership style is, you know, what's

00:36:43.320 his quote, leading by example is not the best way, it's the only way, you know, when I started

00:36:49.240 building the best me in my career, and the best things that I could do in my business,

00:36:54.460 those other people followed, and they came along, and they strengthened themselves, and

00:36:59.900 improved themselves, so instead of me having to go out and put all this effort into developing

00:37:04.820 all these young people, one by one by one, when they saw that I was developing, and I

00:37:10.780 was progressing, and I was improving, they followed by doing the same thing, and I think,

00:37:15.680 you know, the light, to me, the lighthouse in the tugboat ultimately represents setting

00:37:21.400 the best example possible for other people to follow.

00:37:23.760 And that's how you and I connect with social media, is I mean, I was looking at you, and

00:37:27.080 the first couple, first couple, I think it might have been Instagram, whatever videos, 0.92

00:37:30.160 I'm like, dude, who's this guy, he's kind of this cocky, arrogant, arrogant guy, but 0.97

00:37:33.660 then all of a sudden, I'm like, wait a second, that's who I am, too, I'm this cocky, arrogant 0.98

00:37:36.400 guy, right?

00:37:37.320 But then, you know, that's how you've built your company, and what people don't realize,

00:37:42.020 again, this goes back to the conversation we've been having about, like, the social

00:37:44.780 demographic, how things are changing, is people think that me spending time with me, me building 0.90

00:37:50.360 me, is selfish, and that I should be giving the world and doing all this other shit for 0.91

00:37:54.440 all these other people, which theoretically makes sense, but it's the old saying, the high 0.95

00:37:59.220 tide lifts all the boats, and I'm realizing that, like, the more that I strengthen myself,

00:38:04.220 the better you do with your fitness, you know what I'm saying, the better Andy does with

00:38:09.300 the company, with everything else, that's the lighthouse, because all the employees have

00:38:14.180 two options, follow, like, heed the light that you're shining, or run into the rocks,

00:38:18.820 and at the end of the day, you're cool either way, like, I feel for you, bro, and I feel that

00:38:23.180 you're going through this experience, but my job is to stand as the lighthouse.

00:38:26.420 And ultimately, the reason you want to be in the tugboat is because you want to help

00:38:30.200 people, you know, it's in your heart to help people, you know, you know, people say cocky

00:38:35.280 arrogant, that's just my tone of voice, you know what I mean, ultimately, dude, I want

00:38:39.200 everybody, it's a gift, though, bro, like, we've been given a gift, that people call it

00:38:42.460 cocky arrogance, but that's a straight up gift that you and I have been blessed with.

00:38:46.540 Yeah, I mean, it's just a different way of communicating than people are used to, but the reality of it

00:38:50.920 is, is that, you know, if you're one of these people that wants to help everyone and save

00:38:54.680 everyone, dude, what saves more, a one, one tugboat or one lighthouse? Exactly. One lighthouse

00:39:00.980 save a thousand times more. Exactly. And be a thousand times more effective at finishing

00:39:05.460 that job than just a single tugboat. Yep. So here's the question that I have. And you

00:39:08.540 can't be a fleet of tugboats. You can only be one. Exactly. Here's the question I have for

00:39:12.220 both of you. Um, and by asking this question, I'm going to risk being pedantic and restating

00:39:16.720 the obvious. I don't even know what that means, Vaughn. Little words, bro. Little words. Sorry,

00:39:20.300 man. I got to get edumacated, bro. So we obviously go to great lengths on this podcast to avoid

00:39:25.740 cliche. We, to avoid all the jargon that a lot of the other business and success podcasts

00:39:30.520 use. But as you were talking, Sean, with this, you know, this analogy or this metaphor of the,

00:39:36.240 the lighthouse and the, and the tugboat, is this in marketing terms? Are you basically talking about

00:39:42.460 inbound marketing and outbound? Dude, it's, it's, it's everything. Like what I'm realizing,

00:39:48.320 and this is, this is applicable to every single person listening to this. You are your own brand.

00:39:52.760 I don't give a shit if you work for the man or if you are the man. That's new though. Like people, 0.99

00:39:57.360 we talk about this before. Yeah. Everybody is their own brand. Okay. And you, you know,

00:40:02.160 you hear Gary V talking about this all the time. People who are not and have not under started to

00:40:07.200 understand that they're their own brand are behind the curve. Yep. Okay. What are you going to hire as an

00:40:12.560 employee? Are you going to hire a guy who is looks the same as everybody else? Talks the same as 0.95

00:40:17.420 everybody else is the same as everybody else. Shares fucking cartoon memes. Are you going to 1.00

00:40:22.420 fucking hire the guy with the same skills except on social media? He has influencer. He's, he's an 0.99

00:40:27.940 influencer in his circle. Which one are you going to hire? Yeah. Last one. Yeah. Yeah. Right. And

00:40:32.320 that's the way it is. And people are like, well, it doesn't matter to me because I'm just an

00:40:35.300 employee. No brother, it fucking matters. Yeah. And like, you know, I, what I hear when I think 0.99

00:40:41.780 about, cause like, you know what I said in the beginning, you know, that story is so applicable to so many

00:40:47.080 different things. I mean, I personally relate it most to the employee employer relationship in

00:40:55.280 the culture building, but you can equally apply that to like, we've talked relationships with

00:41:00.160 your spouse, your significant other, your friends. You know, we've all got those friends

00:41:04.380 that go, that constantly are in shit that we, we, we love them, but they drag us down. You 0.99

00:41:09.860 know what I mean? And eventually dude, you've either got to make the decision that you're going

00:41:13.480 to be a lighthouse or you're going to go down the fucking hole with them, you know, and 0.99

00:41:16.600 that's your only two choices. But I think in business, when you think about the lighthouse 0.99

00:41:21.120 and the tugboat, you know, and let's say like when he was talking about, you know, making

00:41:25.160 the sales calls and this and that, I think there's, there's definitely a progression to

00:41:30.380 that. You know, when you're a young guy and you're an outside salesman, if you don't go

00:41:35.060 out and fucking hustle in the beginning and you're going to have to grow into being a 0.96

00:41:39.060 lighthouse, you know what I mean? A lot of guys will go out there in their hustle and 0.98

00:41:43.500 they'll keep hustling and hustling and hustling and hustling and hustling and they'll never

00:41:47.880 let their reputation build them to a point of being a lighthouse where all of a sudden

00:41:51.800 people are calling you, you know what I mean? They'll just keep doing the, I call it squirrel

00:41:56.440 mentality. You know, they just keep looking for the nut and that's it. You know, oh, there's

00:41:59.880 one over here. Oh, there's one over here. Oh, there's one over here. And it's short-term

00:42:02.560 thinking as opposed to, let's say you're a sales guy and you go out and you make 10,000 phone

00:42:08.180 calls in your first two years. Okay. And you see 10,000 people and you do such a fucking

00:42:13.940 great job with these people that they all of a sudden are referring their friends. Now 0.95

00:42:18.520 you don't have to go out and be the tugboat. Now you start working on becoming that lighthouse

00:42:23.840 so that all these people that, that you've worked with your first two or three years are

00:42:28.480 residual. Okay. And now you come, you know, you become representative of that structure and

00:42:34.040 that foundation where you don't have to go chase everything. And I think, I mean, correct

00:42:38.600 me if you, if I'm wrong on that, but that's how I tie that together. No, it's like, I don't

00:42:41.980 want people, I don't want the young dudes. I call them the young bucks here on the show. 1.00

00:42:44.880 Yeah. I don't want the young bucks thinking like, Hey, I could just be a lighthouse from

00:42:49.160 day one because dude, it takes time to develop. Yeah. You got to hustle. There's no question

00:42:52.580 you have to hustle. But the thing that, the thing that every person, they're called

00:42:55.900 Astric holes and the fucking Astric hole is somebody who will look at this thing and 0.96

00:43:00.200 they'll say, Sean said, I could just be a lighthouse. I don't make any fucking sales 0.99

00:43:03.640 calls. Yeah. That's what they'll say. Well, and here, and here's the thing that the hustle 0.99

00:43:07.360 game, I mean, it's, it's all applicable, but this is the beauty of, of the story of

00:43:11.240 the analogy of the entire thing is every single experience that you and I go through. And

00:43:14.920 I don't give a shit if you're at the top of the food chain, bottom of the food chain. 0.99

00:43:17.420 If you're driving the rolls, if you're driving a Toyota Camry, it doesn't fucking matter. 0.99

00:43:21.420 Every single person listening to this can ask themselves one simple question every day with 0.95

00:43:26.340 every single experience, whether it's with your kids, whether it's with your wife, whether it's

00:43:29.320 whether it's your business, every single thing is what I'm doing right now. Lighthouse or

00:43:34.280 tugboat is what I'm doing right now. Is this move? Is this email? Is this deal? Is this

00:43:40.280 sales call? Is this, this action with my girlfriend, with my wife, with my kids? It, what I'm doing

00:43:45.680 right now is this lighthouse or tugboat because you know, the analogy, you know, the difference. 0.73

00:43:49.760 Am I trying to go out and save the fucking world, trying to be a tugboat or is this move

00:43:54.440 right now shining light so that eventually the dividend is what a greater, stronger relationship 0.98

00:43:59.660 with the girl, a freaking increased business deal, a promotion, an additional sale. Every 0.97

00:44:04.280 person, no matter what level you're on right now has the option and the ability to ask that

00:44:09.040 simple question. Is this a lighthouse or a tugboat move?

00:44:13.400 Well, think about it too. Here's something we haven't talked about and we've talked about

00:44:16.720 the story a few times. You and I have, you know, there's a lot of power in not reacting as well.

00:44:23.220 Mm-hmm. You know what I mean? And like, dude, when you're in negotiations or when you're in

00:44:27.020 business or when you're in a, you're in a situation where like what I was always taught

00:44:31.140 and you just met my dad, my dad's the OG man. Like he's, he's old school business guy

00:44:35.600 and uh, he always taught me, man, when you don't know what to do, you fucking do nothing, 0.97

00:44:40.080 you know? And that's another example that could fit right on that lighthouse analogy. You know, 0.86

00:44:44.700 you, you stay still. Well, that's the thing. If, if, if the boat comes in and crashes,

00:44:49.940 the lighthouse doesn't do anything. It doesn't move. It doesn't like get out to

00:44:52.600 freaking save the boat kit. It's just stands there. And that's the thing that,

00:44:55.500 that a lot of people don't. And we talked about this, like with social media,

00:44:58.140 I'm realizing like the more lighthouse, the more, the more shit that I'm posting, 0.97

00:45:02.000 that's like lighthouse, that's true, authentic to me, the more my following grows. But at the 0.98

00:45:06.100 same time you have to have, I mean, the storm's got to come for the lighthouse to be effective.

00:45:11.780 Right. If you stop and think about it, the storm has to come for, for the lighthouse to

00:45:15.480 actually have a place in use. If it's a bright, sunny day, that's cool. It's really pretty.

00:45:19.460 And it looks great standing there, but it doesn't do its job. The lighthouse does its,

00:45:23.440 its best fucking work. When the storm is raging, the lighthouse is the most effective when the 0.99

00:45:29.560 storm is raging. And this transitions to what we've been talking about with politics and the

00:45:33.360 country and the nation. Like when the shit is hitting the fan, when the storm is raging, 0.99

00:45:37.700 when the wind, the hurricane, the whole thing, that's the time that the hurricane, that the 0.99

00:45:41.640 lighthouse becomes the most effective. That's the time that every boat looks for one thing,

00:45:46.800 the lighthouse, every boat out on the ocean, when the shit is hitting the fan, when the 0.87

00:45:50.860 storm is raging, every boat is looking for the lighthouse. Every boat's trying to find 0.66

00:45:55.680 that light, period. Now, whether they heat it, whether they, whether they make their own

00:45:59.280 decision, but every single person's looking for the light. So I look at it from every single

00:46:03.060 facet of life, man, to what I talk about with politics, with religion, with business, with

00:46:08.020 sex, with the whole thing. Like the, that is the job of the lighthouse is to, is to be

00:46:13.940 in the middle of that shit storm and shine its light. Dude, so many different ways we 0.99

00:46:21.060 could talk about this. You know, another way I'm thinking of just as I'm sitting here is,

00:46:25.460 you know, how many people are afraid to even be the best that they could be or to let their

00:46:34.020 light shine for fear of what people are going to say about them. You know what I mean?

00:46:38.360 You're never going to be significant in life unless you develop your own ability to shine

00:46:44.740 your light in your own way. And I mean, we talk about that a lot too. You know, it's about

00:46:48.420 how to handle criticism, how to handle, you know, quote unquote hate, you know, all these

00:46:54.680 things. I mean, it just, it's just such a good analogy for so many things. I think, you

00:46:59.340 know, I think in a business setting, I think the best way that you could apply it if you're

00:47:03.760 listening in a small business is to understand that when you have employees, because I believe 0.90

00:47:07.680 that managing employees is the hardest job you could ever fucking have ever. If you 0.94

00:47:13.000 want your people to be effective, if you want them to win, if you want them to work

00:47:15.500 hard, you have to set the example for that, for that progress. You can't just go out and

00:47:22.260 try to, you know, pull every single person up to your level. It's just, it's, it's, it's

00:47:28.660 a battle of, it's a battle you cannot win. You know what I mean? I don't know, man.

00:47:34.820 I just dig, I just dig the whole analogy. It's just something that I think resonates

00:47:38.320 so well in, in every aspect.

00:47:40.940 That simple question though, man, I'm telling you, it changed my world. It totally changed

00:47:44.080 my world when I really understood it and when it really like hit my brain, you know what

00:47:48.300 I'm saying? That, that light bulb when that moment when you're like, holy shit, that's 0.98

00:47:51.800 what this means. I've heard it before. I've been talking about it, but, but I realized 0.99

00:47:55.140 like everything that I do, every single thing that I do, every conversation I have, every action

00:48:00.820 that I make, everything that I do, I'm, I'm asking myself, is this lighthouse, is this

00:48:05.700 tugboat? Is this lighthouse, is this tugboat? And, and, and it's really simple. If it's

00:48:09.660 tugboat shit, it's simple, like to make the decision not to do it. You know what I'm saying? 0.99

00:48:13.880 But, but you break it down to the simplest form.

00:48:15.920 It's a way to prioritize.

00:48:17.020 Exactly. Like you ask, you literally ask yourself that question on every single thing that I'm

00:48:21.700 doing. This conversation I'm having with my, with my wife, you know what I'm saying

00:48:25.660 with my girlfriend. Is this, what am I, what, what the words that are about to come out

00:48:29.500 of my mouth is this lighthouse or is this tugboat shit? With my kids, my kids are losing their 0.99

00:48:33.760 fucking marbles, right? They're bouncing off the walls and I want to like throw them through 1.00

00:48:36.720 a window kind of a deal. What I'm going to do right now is this lighthouse or is this

00:48:40.680 tugboat shit? The business thing. I mean, every single facet, the post that I'm going to 0.99

00:48:45.140 make on Facebook, the, the, the, the shit that I'm going to post on Instagram is this 0.99

00:48:49.700 lighthouse or is this tugboat? I mean, you've been really good at that, bro. Like you're 0.99

00:48:52.740 posting lighthouse shit all the time, which is why you have the following that you do, 0.99

00:48:55.900 which is why you build the business that you do. I didn't always do that. Exactly. Neither 0.99

00:48:58.400 did I. Neither did I. I mean, I went, that was a progression, you know? Um, I, I, I love

00:49:04.780 you bringing up the social media aspect and I want to circle back to the aspect of everybody

00:49:09.520 being their own brand. You know, we don't talk about that enough on is it. And I kind

00:49:14.800 of leave that up to Gary. Cause I think most people listen here also listen to Gary V and

00:49:18.720 he's very good at, you know, that's his bread and butter. Um, but people, you guys have to

00:49:25.840 realize, man, and I'm speaking to you. Yeah. Like every single person listening, I don't

00:49:31.380 care if you have one follower or 1 million followers or a hundred million followers, you

00:49:36.760 have to start thinking of yourself as your own brand, because I'm going to tell you something.

00:49:40.360 The first thing I do when people apply to come work here or say, Hey bro, I want to come

00:49:44.180 to be a part of what you're doing. You know what I do? Check their fuck. Yeah. I check

00:49:47.920 their social and I, I, and the one thing I look for right away, the first thing I look 1.00

00:49:52.780 for is how much do they bitch. Okay. Cause if they bitch, if I see one post about the 1.00

00:49:58.300 bitching or one negative post, your fucking chances of being hired in my companies go to 1.00

00:50:03.000 zero like instantly, like, Oh, I went to this tire shop and they fucking dicked me over on 0.99

00:50:10.060 my car, not getting hired. You know why? Because it shows propensity of your mentality to let

00:50:16.300 little bitty things ruin your fucking day, which I can't have room my day. Yep. So I 0.99

00:50:20.900 can't surround people like that. You know what I mean? Uh, but people don't think like

00:50:25.840 that. They think, Oh, well that's, that shouldn't count. Like, okay, here's a good

00:50:29.220 thing. That's your mentality. Your mentality is your mentality. It doesn't matter. Like

00:50:32.560 let's hear, let's hear some more theory versus facts. Theory is, well, that shouldn't

00:50:37.100 count Andy. That's not nice of you. You mean you're not going to hire me?

00:50:40.000 You know, my personal beliefs, you're goddamn right. I'm not going to hire you on 0.70

00:50:42.840 your personal beliefs period. Yep. And people don't think like that. Yeah. You

00:50:47.100 know, and like all these stupid arguments they make, like, you don't think that 0.99

00:50:50.000 every time I post on, on, uh, on, on the internet, I don't think like, Hey, how's 0.98

00:50:54.780 this going to affect my business? Right. You know what I mean? How's this going to

00:50:57.300 affect this? How's it going to affect that? You know, am I being an example of this to

00:51:02.540 these people? You know, I think about those things and I see so much fucking 0.99

00:51:06.460 ignorance on the internet in every way possible. And then like these same people are like, 0.98

00:51:11.540 well, I, you know, I'm having trouble finding a job. Well, no shit you are. Cause everybody 1.00

00:51:15.580 that you apply to sees who you really are. Well, and here's the thing we talked about

00:51:19.800 this theory doesn't mean shit. No, it doesn't. Theory, theory does not mean shit. Your ideas 0.97

00:51:24.300 and stuff, they're all great and fine and dandy, but, but results. So you and I are perfect

00:51:28.100 examples of the lighthouse concept. Yeah. And the results are what? The results are you

00:51:33.400 have a massive following. I have a massive following on social media. Right. But, but

00:51:36.580 Sean, you talk about like, you, you talk about sex and you talk about religion and

00:51:40.240 you talk about God and you talk about this. You say fuck. Yeah. Andy says 1.00

00:51:43.600 whatever. Dude, I get, I get all the Christians coming out hating on me cause I

00:51:47.260 can say fuck and God in the same post. Yeah. And the reality is like, that is my 1.00

00:51:51.620 authenticity. And that's what people like. And I guarantee you, if you look through

00:51:55.260 people's Facebook posts, when they're applying to come work for you and you see

00:51:59.980 that they're authentic, they might not believe what you believe. Right. They might not be

00:52:03.380 drinking the same deal or, or, or, or, or talking to Jesus the same way you talk

00:52:07.280 to Jesus. But if there's a level of authenticity, which is again, shining that

00:52:11.740 light, dude, that trumps all because that dude's got the balls to be able to say 0.55

00:52:16.040 what he thinks, what he feels, regardless of what the mass say. Those are the people 0.91

00:52:19.720 that aren't working for me. Those are the people that you aren't working for you

00:52:22.020 simply by being able to stand up. There's a very thin line and have that

00:52:26.020 ability. Oh, I agree. Yeah. A hundred percent agree with you, but there's a very

00:52:29.600 thin line that you're talking about walking here. All right. And this is to all

00:52:33.300 the young guys again. See a lot of people say like, cause I'll put, they're

00:52:36.360 thinking they're going to get all ballsy now and start posting. My last post

00:52:39.340 was, my last post was about authenticity and it was about having big balls and 1.00

00:52:44.280 being able to say what you want and be who the fuck you want to be. And a lot 0.99

00:52:47.940 of young guys, you know, they take that as like, well, fuck the man. That's not 0.99

00:52:51.480 what I'm saying. You know what I'm saying? There, there is, there is a positive way to

00:52:56.300 be authentic. It's, it's like if you showed a perfect example for everybody

00:53:00.020 listening and all the business guys, the young hustlers or whatever, it would be

00:53:03.080 the equivalent of you showing up at Gary Vee's office. Okay. I respect Gary Vee.

00:53:08.540 You respect gravy and you sitting down with the big set of balls trying to tell 0.96

00:53:11.840 Gary Vee about social media. You've, you've, you've got a huge following and 0.96

00:53:15.840 you've done really fucking well. Right. Gary Vee is the guy that when I sit in the 0.90

00:53:19.100 room, I shut up and I listen to what he's got to say. You're going to shut up and 0.98

00:53:21.940 you're going to listen to what he's got to say. Why? Cause he's the master of that

00:53:24.260 domain where if you're talking about building a supplement company, right? 1.00

00:53:27.060 Anybody who comes in here that wants to freaking school you on that shit, that's 0.99

00:53:30.560 the beauty of what you're talking about. The fine line. I've got the ability to talk 1.00

00:53:33.520 about anything, anytime. But when I know someone has something that I don't know

00:53:37.700 that I'm not a hundred percent certain on, that's the time where you get to shut

00:53:40.960 their, shut your mouth and learn. You know what I'm saying? And that's, you talked

00:53:45.880 about the fine line, but I mean, that is the art of, of the deal. I mean, that's what

00:53:49.560 we talked about. Art of the deal. I mean, all the business books, that's the art of

00:53:52.100 the deal is being able to, to, to have the confidence, the charisma, the

00:53:56.120 pizzazz, whatever the hell you want to call it, to go out there, make your own

00:53:58.960 mark, build your own brand. But at the same time, when you show, when you show

00:54:02.260 up in Donald Trump's office, you're not going to tell him about the condo that

00:54:05.740 you flipped. You're going to shut the hell up and you're going to listen to what

00:54:08.140 he's got to say because he's going to teach you something. You know what I'm 0.98

00:54:10.640 saying? Dude? Yeah. Look at social media right now. How many times a day do you get

00:54:14.400 told you're wrong or this or that? And you've got, you know, you look at people

00:54:19.280 tell me I should cuss less and I shouldn't post about religion or whatever,

00:54:22.040 whatever. I'm like, bro, you have four followers. I have 160,000 followers.

00:54:25.960 Dude, I always, I always love whenever I get criticized on business stuff and I

00:54:30.560 like click on their profile and they're like, they're like, you know, gaming in

00:54:34.020 their mom's basement. Yeah. While you're driving the, while you're driving the

00:54:36.760 roles. I'm like, dude, you know, this would be a time for you to probably shut

00:54:40.800 the fuck up and listen as opposed to continuing on the path of playing 1.00

00:54:44.480 fucking grand theft auto. And you know, so Andy, you were talking about the, the 0.99

00:54:49.580 close connection between personal branding and business, but I, I'm curious and I'm

00:54:53.520 sure people are, who are listening, what would a post look like by a small

00:54:59.140 business that was guided wrongly? Let's say by the tugboat philosophy of, of

00:55:05.020 social media. You know what I'm saying? Like I'm trying to, I'm trying to put

00:55:07.740 this into really practical terms for people. So if you have a small business,

00:55:11.180 let's lay, all right, I'll give you an example that I see this all the time with

00:55:14.420 small businesses because small business equals an experience. I see all the

00:55:20.200 time, small businesses mentioning their competition in their Facebook posts.

00:55:26.660 Yep. Okay. And not just mentioning them. Usually, usually it's like somehow, whether

00:55:33.000 directly or indirectly trying to make their competition look bad, trying to

00:55:37.320 discredit them. That's right. Maybe, and maybe it's, maybe it's, it doesn't have to

00:55:41.500 be this post like, Hey, you know, fuck my competition, but even mentioning them at 0.98

00:55:47.900 all, you are taking your attention, the attention that people are paying you, that 0.99

00:55:53.840 you've cultivated and you are putting it on them. Yep. You're giving them an option.

00:55:58.500 Okay. And that's tugboat mentality. That's mentality of, you know, I'm not going to be

00:56:04.540 an example for everybody to come check out what I have. I'm going to be the fucking 0.99

00:56:10.620 small minded thinker. And I'm going to go out there and attack this. Cause like, dude, 1.00

00:56:14.260 what they're doing is when they post those things is they've had one customer come in

00:56:18.480 and say something that pissed them off, or they've heard one rumor that said something

00:56:22.180 they pissed them off and they're, they're attacking this one little thing with this

00:56:26.940 massive, you know, they think is a massive attack. But what they're really doing is

00:56:31.940 they're showing all their customers. A, they're insecure. B, they're worried about if

00:56:37.200 they actually are better. C, they're giving them an option to go to, you know what I mean?

00:56:41.440 So it's just small minded thinking, which is, you know, tugboat thinking.

00:56:45.160 Is another legitimate analogy, the difference between hunting and fishing?

00:56:49.800 So to, to hold on. Okay. If you own a small business and you wrench in your

00:56:53.460 competition and ad, you're, you're making one of the biggest mistakes. And I see

00:56:59.640 medium sized businesses, big businesses doing this. Dude, big businesses are doing

00:57:03.500 it right now. Like, like the, the Apple in the, uh, in the PC, like I never understood

00:57:07.180 those ads. Like why do you need to compare bro? Apple junkies are Apple junkies.

00:57:10.740 That's right. We're going to continue to buy the shit. No matter what you spit 1.00

00:57:13.200 out, Steve jobs. Like, why are you fricking, why are you trying to compare

00:57:16.180 this, that, or the other? Or why, you know what I mean? Like find your identity,

00:57:19.720 shine your light. And the people that need to, those are your best customers.

00:57:22.920 Be the best that you can be. And those are your best customers. The best, the,

00:57:26.060 the best customers are the ones that come in and say, I saw your shit. I like it. 1.00

00:57:29.900 I want to buy from you. But when you're like trying to haggle with your

00:57:33.580 competition, well, I'll save you this or I'll do this or I'll do this. I mean,

00:57:36.860 those are the typically the people that get a coupon down the road and they're 0.99

00:57:40.580 like, well shit, I want the refund or this or that or the other. You stand up 0.99

00:57:43.360 and say, this is who I am. This is what I do. This is what I'm selling. This is

00:57:46.400 what I stand for. You got one of two options. Work with me, buy from me, use me

00:57:51.360 or don't do the time. The time should be spent showing people how you can help

00:57:56.660 them versus talking about your competitors. Yep. And, and dude, on a small, a small

00:58:02.280 business level, you can ruin your company like that. I've seen people do it.

00:58:05.720 It's true. I've had competitors do it of mine. Well, think about the psychology. I

00:58:09.400 mean, to answer that question with, I mean, think about the psychology and this is

00:58:13.700 where I can, I can, I prove this because I did this when I first, before all my

00:58:17.780 stuff started going viral on Facebook, um, I was spewing all kinds of negative

00:58:21.900 stuff about my divorce, right? It was when Facebook was just starting to blow up

00:58:26.020 and just starting to get big and, and I was just like negative, negative, negative, 1.00

00:58:29.460 negative, negative, all kinds of dumb shit. I had like a couple hundred friends, 0.99

00:58:33.160 a couple hundred followers, if that, right? And then all of a sudden it shifted

00:58:36.840 from that to starting my morning studies. So I started studying every single morning

00:58:41.040 and my challenge for my coach and my mentor was write down something positive

00:58:45.420 that you learned from your study every morning. Well, that's turned into my morning

00:58:49.100 insight, which I've done almost 850 in a row, which literally people will email me

00:58:54.260 and be like, bro, I used your this, or I used your that, or people have like given talks

00:58:58.980 in lectures. I had a guy in New York that just spoke in front of 5,000 people at a

00:59:03.260 marketing conference and used one of my morning insights as like the keynote feature 0.85

00:59:07.820 of his entire freaking talk. The consistency of that message that I've put out there is

00:59:12.820 what shows the authenticity. It shows the consistency, but it's also shown a positive

00:59:17.240 vibe. So all these people see me giving, giving, giving, adding value, adding value. So if you're

00:59:22.400 a business owner, small, midsize, big business owner, add value, add value, add value, what

00:59:29.580 you're doing over the course of time is ultimately creating loyalty. Exactly. Okay. Because what

00:59:34.520 they're doing, you're educating, right? And then what you do when you educate is a process

00:59:40.040 works like this. You teach somebody something, you contribute something of value to where they

00:59:44.620 say, Oh, wow, I didn't know that. Or that was cool. Or I appreciate that thought. I already

00:59:48.260 knew that, but it made me feel good. It made me think about something, made me remember

00:59:51.680 something that I was already thankful for. Yep. Okay. All of those things under the go

00:59:55.840 under the guise of educating. All right. In this concept that I'm going to speak about

00:59:59.620 right now, you educate people, read information. They find it to be truthful or relevant. You

01:00:07.340 educate some more. They find the information to be truthful. You do that process a number

01:00:11.300 of times, educate, truth, educate, truth, educate, truth, or validation. Okay. People validate

01:00:17.320 the information is true. Guess what happens? They become loyal. All right. They become

01:00:21.540 loyal. And eventually they don't have to validate your info anymore. They just say, dude, Sean

01:00:25.740 knows what the fuck he's talking about. And guess what happens? They're like, dude, Hey, 0.99

01:00:30.040 you need to fucking go talk to my boy, Sean. You need to subscribe to my boy, Sean, or 0.99

01:00:33.700 you need, and you could take Sean and put the name of your fucking business in there. And 0.99

01:00:37.920 it works the same way. Hey, you need to go talk to my boys over at supplement super

01:00:41.580 stores. You need to go talk to my boys over at a first form, dude. That's how businesses

01:00:46.380 are fucking built. And, and you know, like what gets me, man, is I see these people who 0.99

01:00:50.940 like sell shit online, like they're salesmen for other companies. They get in a fight with 0.99

01:00:56.240 their girlfriend or they got to something and they repost some bullshit, like, you know, 0.99

01:01:02.800 poor me status somehow. Like, you know, you don't talk about like that shit. It's almost 1.00

01:01:06.300 like written in code. You're like, what the fuck is this dude even talking about? You know, 0.99

01:01:10.520 and they, they don't even stop to think like the, all their customers, all the people

01:01:14.460 who might be recommending them, all the people who might say, Hey, go see my buddy, Joe, instead

01:01:19.320 of saying, Hey, go see my buddy, Joe. They're like, fuck, Joe's crazy. That dude, that guy's 1.00

01:01:22.960 fucking weird. Yep. You know? And you know, you don't know how much you shorten yourself 1.00

01:01:27.840 by dude, by putting the negativity out there. Yeah. You know, dude, I've, I've got a recipe

01:01:32.080 for this and I wanted to share, I mean, give this to you, you know, your listeners and stuff

01:01:35.360 on this, but the way that I've built my business and what I've discovered over the last

01:01:39.360 couple of years is, is, is basically like a three-step deal where it's, it's real raw

01:01:44.160 and relevant. And we talk about results. Like all I give a shit about our results. Do I have

01:01:48.120 more money in my bank account today than I did yesterday? Am I more connected to my significant

01:01:52.720 other today than I am yesterday? Or are my kids doing better in school? Am I more, you

01:01:56.600 know what I mean? Is my body in better shape today than it was yesterday? And so I've written

01:02:00.560 on my bathroom mirror, cause this goes along with the whole lighthouse and the tugboat thing,

01:02:04.440 you know, real raw and relevant. Everything has got to be real. It's got to be raw and it's

01:02:08.060 got to be relevant. The real, real for me is the truth. What's the truth? Like, what's

01:02:11.760 the truth of this situation? What's the truth right now? I want to sell this. I want to do

01:02:15.080 this from a sales perspective. It's massive. Like, what are we doing? Raw is the emotions

01:02:19.780 behind it. So, so what are we thinking? What are we feeling? Like, what's the emotion behind

01:02:23.820 this deal? Why do people want to buy your supplements versus these supplements? Right? Truth

01:02:27.420 is everybody needs supplements. Everybody needs to put good shit in their body. The raw component 1.00

01:02:32.340 is why, why me versus somebody else? And then the relevancy is, is how does this pertain

01:02:37.420 to the marketplace? How does this pertain to, to the decision that I'm making right

01:02:40.840 now? Which is I'm standing at the, at the, at the checkout line and I want to buy some

01:02:44.780 supplements. I want to buy some insurance. I want to buy this car. You know, the truth

01:02:48.180 is I need to buy a car. The emotion is I really like this car. The relevancy is I need to buy

01:02:52.620 a car today. And the result is going to be what I either buy your shit or I don't. So all 1.00

01:02:57.380 the car salesmen listening, all the insurance guys listening, all the salesmen listening, like

01:03:00.780 that's your formula to get the results. Be real, be raw, be relevant. That will get you

01:03:06.780 the results. And that's how I built my social media. That's how I build everything. It's,

01:03:10.560 it's, it's crazy. Like sales, the sales training that these kids get today is still like from

01:03:15.680 like the era of the Dale Carnegie era. It's all mind manipulation. Try and manipulate the

01:03:21.140 mind. It's all bullshit. Dude, being real is the most effective sales strategy you could 1.00

01:03:26.360 ever have. If you don't know, you say, I don't know if you, I don't know. Hey bro, I don't

01:03:31.760 know the answer to that question, but I'm going to go, I'm going to find it out. Yep. You

01:03:34.680 know how much respect I have for people that tell me that? Yeah. Like even my employees

01:03:38.280 when I'm like, Hey Sheldon, like you met Sheldon. I'm like, Hey Sheldon, you know, what

01:03:42.560 do, what do we got to do to do this? I don't know, man, but I'll, I'll, and that motherfucker 1.00

01:03:46.360 have an answer in an hour. Yeah. And so like, dude, now he's my boy. Right. You know what 1.00

01:03:50.100 I mean? And I don't know, man, like the, the shit that these kids are still being taught 1.00

01:03:54.580 for sales is so ridiculous. It's like, you don't need to manipulate your way into sales. You 1.00

01:03:59.680 only manipulate into success, solve their fucking problem. Exactly. And you need to solve it 1.00

01:04:04.160 in such a way that makes them say, dude, I went to Sean's lions is not sheep camp. I've

01:04:10.580 came out a better man. If you don't fucking go, you're crazy. That's what it needs. That's, 1.00

01:04:15.280 that's what we do. Your camps that you do, they, and they are this good, but they, but

01:04:19.640 they have to be right. Right. You get what? Six dudes that come in six to 10 dudes that come

01:04:24.000 in, he spends three days with them and it's expensive, man. It could be up to 10 grand

01:04:29.380 to go to this thing. And it had, you know what, how good a value you have to provide

01:04:34.320 to justify $10,000 a, you got to overcome that B you've got to do such a great job that 0.99

01:04:41.200 people walk out and they say, Holy fuck, dude, that 10 grand should have been a hundred 0.99

01:04:44.900 grand. Well, and the results are simple. I mean, the results, you go to my Facebook page 0.99

01:04:48.880 and you look at the results. I mean, guys posting videos about how literally I get guys that

01:04:52.980 come in any product. Exactly. It doesn't matter what it is. I got guys that are coming in that

01:04:56.760 are like, literally I'm against the ropes. I'm drowning. I have this, this application form that

01:05:00.740 the guys will fill out and I give them the option to answer that, you know, Hey, I'm doing all

01:05:04.280 right. And life's kind of difficult, whatever, whatever. Or the last option is I'm fucking

01:05:07.980 drowning. And I get guys that flat out come in that are like, I'm drowning. I'm losing my 0.98

01:05:11.820 business. I'm losing my marriage. I don't know what the fuck I'm doing. I'm 30 something

01:05:15.260 years old. I got the house. I got the car. I got the whatever, whatever. And I'm fucking lost

01:05:18.520 and whatever. And at the end of the day, when they come out from this experience, it literally 0.96

01:05:22.640 changes their life. I mean, I've got guys that go on to like completely revolutionize

01:05:26.780 their business. Yeah. You've talked to him. You've seen that shit. And again, that's my

01:05:30.380 formula. This is how I operate my business. This is how I operate the lines, not sheep

01:05:33.840 experience. This is how I operate the lines. Then everything that I'm doing with you on

01:05:37.080 is literally real. What are the results? How do we get the results? You get the results

01:05:41.720 by doing three things. You get real, you get raw, you get relevant from a sales perspective,

01:05:46.980 from a life changing perspective. I mean, fuck, apply this to your relationships. We've been living 1.00

01:05:51.660 in this world of bullshit, right? Wait, wait, dude. I mean, so wait, before you even go 1.00

01:05:55.360 off, like the funny thing is, is like these guys who are in and there's a number of people

01:06:00.420 listening right now, guys and girls, dude, let me stop right here. Okay. Because the reason

01:06:07.340 that people like you or myself or other people that have a perspective of like realness and 0.98

01:06:14.200 like what it's really about is because we've gone through the fucking battle of life. Right. 0.98

01:06:18.900 Like, dude, I've had shit happen to me that most people can't fucking comprehend. Just 0.99

01:06:23.600 like you have. Yep. Okay. And we lived, we came out and we got better because of it. Yep.

01:06:29.820 And so, you know, anybody who's listening to this right now, you know, it's not your fault

01:06:37.240 that you haven't figured it out. It's, it's society's fault for imposing a lie of what life

01:06:42.900 is supposed to be your whole entire life. It starts when you're a little kid. Hey, Johnny,

01:06:48.500 what do you want to be? Oh, I want to be an astronaut. Oh, good for you. Then you go to

01:06:52.520 school, right? You go to school and you say the, you tell your buddy at school when you

01:06:56.260 ride on the bus, you know, Hey man, can I borrow a fruit roll up? Yeah. All right. Give

01:06:59.640 a fruit roll up a dude. Guess what? Tony, I'm gonna be a fucking astronaut. Tony looks at

01:07:03.220 you and he says, you're a fucking idiot. And then he takes his fruit roll up back. Right. 1.00

01:07:07.480 And then all of a sudden you're like, you go home and you're like, mom, Tony said, I'm 1.00

01:07:12.400 an idiot for one to be an astronaut. And she's like, well, you know, it's really hard to be 1.00

01:07:15.420 an astronaut. It's like one out of a million people actually get to be an astronaut. So

01:07:19.820 right there, when you're seven years old, you give up on your fucking goal to be an 0.99

01:07:23.560 astronaut. All right. And this goes on from fucking grade school to high school or junior 1.00

01:07:29.420 high to high school to college. And by the time you're in college, you're so afraid to be 0.99

01:07:34.000 anything other than what everybody else is that you do nothing. All right. So what do

01:07:38.380 you do? You go get married. You marry some chick that you probably been banging for fucking 1.00

01:07:42.720 three years. You say, I've been banging her for three years. Let's get fucking married. 1.00

01:07:46.680 Oh, um, we're going to buy a house for $250,000 and we'll put up a little white picket fence. 1.00

01:07:51.640 We'll have a couple of fucking kids and guess what? We'll be 75 years old. But here's what 0.99

01:07:56.400 they don't fucking tell you is that that doesn't work. That does not equal happiness. That does 0.92

01:08:02.840 not equal fulfillment in life. Okay. And people don't teach this. They don't teach you that

01:08:09.300 what reality is. Just like we talked to Bob bro in the beginning. It's a good thought.

01:08:15.020 I agree with you, but you're a fucking idiot for believing that. All right. And maybe you're 1.00

01:08:18.320 just young and you don't know any better. But the reality is, is that life is fucking 0.99

01:08:21.880 complex. And well, actually I take that back. Life is fucking simple. Life is simple, but 0.99

01:08:28.260 society makes it complex. We fuck it up. We create complexity. Right. Because we tell 1.00

01:08:32.340 people this bullshit story of what life's really going to be. And then they get to be 0.99

01:08:36.980 35 years old and they're like, fuck, I'm not a millionaire. Dude, what did I do wrong? 0.99

01:08:42.320 You didn't do anything wrong. You did exactly what you're supposed to do. And guess what?

01:08:47.900 Society's mission is to create cogs for the fucking machine so that you can be a cog. It's 1.00

01:08:53.400 not to create you to be a millionaire or to be a fucking significant person. School, 0.99

01:09:00.060 preschool, kindergarten, grade school, junior high, high school, college is all developed

01:09:06.720 for you to be a minimal functioning human piece of the machine. And it's not your fault

01:09:13.480 that you didn't get to be the president. It's, it's your mom's fucking fault for telling 1.00

01:09:18.440 you when you were seven years old that that dream was unattainable. You know what I'm 1.00

01:09:22.560 saying? And dude, that's where we end up with people who need a fucking readjustment. 0.99

01:09:26.400 Right. You know what I mean? Because I've gone out and fucked everything I can up and 0.99

01:09:30.600 so have you. Yep. You know what I mean? I, and it's not my fault. It's a, you know, 0.99

01:09:36.700 I was lucky enough to have a dad like I had, like you met him. My dad's fucking OG dude. 0.98

01:09:40.860 My dad tell me, dude, if you do, my dad used to literally tell me when I was 16 years 0.99

01:09:45.780 old that he thought I could beat Mike Tyson in a boxing match. Like, cause I was a scrapper

01:09:51.620 dude in high school and like, he used to literally believe that he could like find

01:09:55.460 me a coach and he believed it. And I'm like, dad, you're fucking crazy. But like, that's 1.00

01:10:00.180 the opposite of what most parents are like. Most parents are like, dude, like you got a

01:10:04.980 kid who's ambitious. You got the fire, you know, dad, I'm going to go box Mike Tyson's

01:10:09.740 like, son, you can't even fucking box yourself out of a wet paper bag. You're not going to 0.99

01:10:14.900 beat Mike Tyson. Right. Right. But hold on. Hold on. How about Mr. Asterix hole is going to

01:10:19.940 show up. The other thing your dad taught you is you got to work for it. No. Right. Listen,

01:10:25.520 I'm getting to that. The point is, is that I had, I was lucky enough to have a parent

01:10:30.860 who fucking fuel the fire versus take fire away. And if you're a parent right now and 0.71

01:10:36.620 you're one of these kids, you're telling your kids who are fucking under the age of 18 to 1.00

01:10:42.040 be realistic, fucking stop. Let them dream. Let them fucking shoot for big shit because 1.00

01:10:48.300 just because you didn't fucking do it doesn't mean that they can't fucking do it. Nothing 1.00

01:10:52.660 annoys me more than when people tell people, dude, you're not being realistic. You're not

01:10:56.500 thinking you're, you're thinking crazy shit. I was told that my whole fucking life. You 1.00

01:11:01.240 know what I mean? By outsider, I would come home beat. I would come home beat up, dude,

01:11:06.300 crying, upset. My dad be like, Hey, fuck those people. You know what I mean? So I was lucky 1.00

01:11:11.780 in that aspect, but most people aren't. Most people have the opposite thing. And so, you know,

01:11:17.120 I just, you know, if you're listening to this and you feel like you're lost and you 0.96

01:11:20.580 feel like you're in a place, don't fucking beat yourself up over it. Just realize that 0.89

01:11:25.000 you can take control from this point forward. You know, not just, um, you know, you don't

01:11:31.360 have to be a victim for the rest of your life just cause you're upset right now. You know?

01:11:36.240 Yeah, dude. The interesting thing to me is that I'm fucking sweating now. You're all 0.84

01:11:41.140 fired up, bro. I'm going to move to the other side of the table. I'm ready to fucking rock

01:11:44.920 a roll. Here's the thing that, that, I mean, to just follow up with what you're saying, 0.96

01:11:48.620 man, I agree 150%. And, and so, so, so let's talk reality. Like guys are 30 something years

01:11:55.300 old, 40 something years old. Listen to what you're talking about right now. And they're

01:11:58.120 like, yeah, yeah, cool, bro. Cool story. Like you're 36 years old. You got, you're driving

01:12:01.860 a nice car, whatever, whatever you made it. What the fuck? Cause these are the guys that 1.00

01:12:05.260 I talk to every single day. These are the guys that reach out that apply to the, to the,

01:12:08.720 to the lines, not sheep experience. And they're like, all right, cool. I'm, I'm,

01:12:11.920 I'm 39 years old. I'm 40 years old. I've been busting my hump. I'm married. I got

01:12:15.920 the deal. I got this, I got that. It literally transcends right back to the

01:12:19.120 childhood, which is like, I've never asked for the raised. I've never asked for

01:12:22.380 the deal. I've never gone out and ventured. I've never created that epicness

01:12:25.560 with my, with my wife or my significant other is what's created the problem.

01:12:28.920 Exactly. And so that's the conversation. And dude, I'm telling you, I was having a

01:12:32.260 conversation with a dude the other day and we talked about this about, you know,

01:12:35.420 intimacy with his wife and dude, how you do one thing is how you do all things.

01:12:40.200 That's right. How you do one thing is how you do all things. So the same reason

01:12:43.580 that you're stuck making the money that you're making, not leveling up, not

01:12:46.900 jumping into the business, not creating the epicness that you want to create is

01:12:50.120 the same reason that your marriage is the way that it is, which is it's mundane. 1.00

01:12:53.740 It's the same shit. It's dry. It's lethargic. You fuck the same way. You earn 1.00

01:12:57.680 the same way. It's exactly how it works, man. How you do one thing is how you do

01:13:00.860 all things. And there comes a point in time where just like the kid, letting that

01:13:03.900 kid have that ability to dream, to go to whatever, whatever these, these, these 30,

01:13:08.140 40 year old guys who come to my experience who reach out or just kind of 0.92

01:13:11.520 like, what the fuck do I do? Like, what do I do? Like, what do I do? And the 0.82

01:13:16.180 reason, and they're waiting for permission. Well, no. Oh yeah, dude, that's a whole

01:13:19.040 nother. They're waiting for permission. But the thing is, is the reason that

01:13:22.100 they're fucking in that position, this is the sad part about it. And this is the 0.99

01:13:25.800 part that bothers me the most. Cause I get this too. This is, these are dudes who

01:13:29.720 have like by all standards done everything. Perfect. Yeah. You know what I mean?

01:13:34.140 They're part of the box. They're in the box and the box is like, this is what it

01:13:37.280 should look like. They've, they've won the box and they're like, wait, this isn't

01:13:40.260 right. You want to get to that level of, of we talked about this last night with

01:13:44.180 money and arrival and whatever, whatever. And what do you do? And I think this is

01:13:48.320 the conversation that I love having with guys is, is taking that level of 0.98

01:13:51.440 authenticity and truly doing what the fuck you want to do. Saying what you want 0.98

01:13:55.260 to say, taking off all of the reins, if you will, and just realizing like, just

01:13:59.160 like a little kid, we put them into these boxes, sit down, shut up, quiet

01:14:03.080 down. Don't talk too loud. Don't run too much. I mean, nowadays they're 0.85

01:14:06.740 trying to like ban my kids from playing tag at school literally. And so, so now

01:14:11.480 fast forward to when you're 40 years old. No, no, no, no, no, no. Look, you got

01:14:14.780 the safety. You got the deal. You got this. Don't branch out. Don't try and live

01:14:18.760 your dream. Don't get excited. Don't start the business. Why just stay in this

01:14:22.660 little cocoon, stay in this little box. It's safe. It's warm. It's comfy. And yet

01:14:26.820 guys are like, I'm fucking miserable. Like I'm miserable. I hate this shit. Like I 0.99

01:14:32.540 love my wife, but I hate fucking coming home. I love my kids, but I want to 0.99

01:14:36.000 freaking throw them out the window half the time. I hate going to work. I hate

01:14:39.060 my job. And it's like, dude, you realize at some point in time you're going to

01:14:42.280 roll over and be dead. And you're sitting here and like my biggest fear, my, my

01:14:46.860 personal biggest fear is that I'm laying on my deathbed, which chances are I'm

01:14:49.960 not going to be on my deathbed. I'm going to be going out like doing 200 miles an

01:14:52.780 hour in a race car, jumping out of an airplane or some crazy shit like that. But my 0.92

01:14:55.780 biggest fear is that, that I'm on my deathbed knowing that I've got a brain and a

01:15:00.260 mind full of ideas and concepts and things that God put there and a heart 0.98

01:15:04.700 full of just passion to fucking live. And I squandered it. Dude, that's my 0.99

01:15:08.780 biggest fear is that I did not do the shit that I felt because here's the 0.99

01:15:12.720 thing. I've got a 50, 50 chance of, of winning. I got a 50, 50 chance of losing. 0.99

01:15:17.480 And I like those odds. And at the end of the day, like 30, these guys that are

01:15:21.620 listening to your show right now, bro, that are in their late thirties, in their 0.99

01:15:24.580 forties that are sitting there going, what the fuck? Like, is this it? Like really? Is this 1.00

01:15:29.360 it? Now's the time, bro. Now's the time that you need to align yourself with,

01:15:32.820 with, with people like Andy. That's the reason you're listening to this podcast

01:15:35.320 versus the other dry, dumb shit. Dude, for the last 50 years, you know, the problem 1.00

01:15:40.040 was, you know, they had the same problem and then they would go to their neighbors 0.99

01:15:43.940 and they'd all talk and they'd be like, dude, we're all fucking miserable. This 0.98

01:15:46.760 sucks. But you didn't have access to people who had actually done shit. Now we 1.00

01:15:51.640 live in this awesome age where you've got people who are successful and I'm not

01:15:55.420 talking about just me. There's hundreds of people out there, successful

01:15:59.000 entrepreneurs, guys with real world success in life, not just money in all

01:16:04.820 different areas that are available to you via social media. Yep. And now you may

01:16:08.900 not be able to like actually talk to all these people, but you probably could if

01:16:11.740 you were creative enough. Well, did I, I posted something the other day about

01:16:14.200 coming out here and doing the podcast and sitting down with you. And I was like,

01:16:17.600 I'm going to go travel across the country to go hang out with a dude that I've

01:16:20.260 never met. Why? Because I want to, why? Because I want to level up. Why? I want, I want him in my

01:16:24.040 circle and he wants me in his circle kind of a deal. And people were responding

01:16:28.160 like, well, dude, I don't have any friends and I don't have any of this and I

01:16:30.500 don't have any of that. And I'm just like, well then, then you're quick enough.

01:16:34.880 Yeah. And then she wrote back. Good question. Exactly. So simple shit like

01:16:38.980 that. Yay, yay, nay, nay conversation. But at the end of the day, you literally 1.00

01:16:42.040 have at your fingertips, a social platform called Facebook that's connecting the

01:16:45.940 world. That's how you and I met. That's I'm, I'm, I'm doing all of my deals. I'm

01:16:49.180 marketing. I'm driving my business through Facebook and it's, and it's in a

01:16:51.860 level of authenticity. And that's if every single guy listening to this right

01:16:56.040 now has the same 24 hours, has the same access to the same people, they could

01:16:59.660 message you. And I guarantee you there might come a point in time where you're

01:17:02.820 going to be like, dude, this guy's messaged me like whatever, whatever he

01:17:05.240 must be. Who do you want? You want hustlers, right? That's the kind of guy

01:17:08.180 that you want is a guy who's persistent. Who's like, Andy, I want to learn from

01:17:11.180 you, dude. Josh, Josh, Josh Santos, dude, Josh Santos. Shout out to you, Josh Santos

01:17:15.640 right now. You don't work for me. You don't work for Andy. And yet we both thought that he

01:17:19.540 worked for the other guy. He worked for the guy. Cause Josh was literally adding

01:17:22.320 value. It's what I said. If you want to fucking dominate in your business, if you

01:17:25.440 want to dominate in your life, if you want to dominate in your world and every 0.99

01:17:28.180 single thing that you're doing, add fucking value, add value. So like, dude, 0.99

01:17:33.240 this dude, all right, he emails me out of the blue and this is like, I don't know,

01:17:37.460 maybe a month or two ago. Hey Andy, I'm Josh. You know, uh, I, I help arrange

01:17:43.600 podcasts, like put people on podcasts and I'm like, Oh, okay. So I'm thinking like this

01:17:48.420 dude's got like all these dudes that he works with. Right. So he's like, Oh, do

01:17:52.080 you want to be on Mike Dillard's, uh, you know, self-made man podcast? I'm like,

01:17:56.080 sure. You know? So I go on the podcast, I meet Mike, we talk awesome fucking dude.

01:18:00.640 Awesome podcast. You're not listening to that podcast. Uh, so Mike's a stud dude. 0.94

01:18:05.420 Awesome podcast. He's like, all right, cool. Um, what do you think about having Sean

01:18:09.400 Whalen on your show? And I'm like, yeah, that's cool. And like, I thought it was weird

01:18:12.960 because you and I had already been like talking. Right. And so I'm like, well, I guess

01:18:16.240 this is Sean's dude who like, they all belong to this dude who organizes this shit. So, so 0.99

01:18:21.600 I, so yesterday he, uh, Josh emails me and he's like, Hey man, can you, uh, send me the

01:18:27.200 travel itinerary so I can make sure Sean's got it and everything. And I'm like, yeah,

01:18:30.380 that's cool. So we sent it over. Sean gets here. We go to dinner, we start talking and

01:18:36.340 I'm like, so your dude, Josh. And well, he's like, I thought that was your dude. He was,

01:18:41.440 he was emailing me the same thing. He's like, listen, I want to get you on, on Andy's podcast.

01:18:45.500 And I'm like, all right, cool. Like let's coordinate schedules. He's like, look, I'll

01:18:48.420 figure out what schedule works for us. He was literally saying like, I'll figure out what

01:18:51.300 schedule works for us. Right. So I thought he was your boy. So we both thought that he

01:18:54.860 was like the other guys, dude. When in reality, all he is, is this guy that's out there hustling

01:18:59.500 his ass off, man, make a name for himself by connecting other people. That's how he's bringing

01:19:05.340 value. He did not get paid. I did not pay him. You did not pay him. He got nothing, but you

01:19:10.040 know what he does have now. He has two motherfuckers that are going to do shit and set the 1.00

01:19:14.260 world on fire. He's got my respect. Think highly of him. Yep. If, if I, if I literally 1.00

01:19:18.820 was to recruit somebody after that story, after we figured out last night, that dude

01:19:22.840 went up like a thousand notches. Totally. It's exactly the way I feel. It's exactly how

01:19:26.640 I feel. He even commented when I put the picture of you and I, did you see his comment? You're

01:19:30.620 like my work and like his work is done. He literally has taken ownership of you and I

01:19:34.800 being together sitting here right now, which most people are like, you didn't do that. I'm

01:19:37.940 like, dude, God bless America. I fucking love this guy. And if I need to hire somebody 0.99

01:19:41.540 like right now I'm calling his ass, you know what I mean? But that's, that is, dude, I'm 0.98

01:19:47.880 telling you, he's, that's actually a really good idea. Dude, that's, that is the epitome

01:19:52.480 of, of what the hustle is. That's what we need. That's what America needs. That's what

01:19:57.480 people need. That's what you got to look at a situation like that and copy his shit. 1.00

01:20:01.700 You don't need fucking permission. Just go out and do it. Like, dude, you got, this guy 1.00

01:20:06.140 had a dream like, Hey, I'm going to put these two fucking guys together and it's going to 0.99

01:20:10.040 be awesome. Yeah. He made that happen. And now in both of our worlds, your world and 0.99

01:20:14.000 my world, like he, he is the guy, he's a freaking stud that we'd go to bat for. We 0.82

01:20:17.720 would do whatever, whatever. Right. And who knows how many other dudes out there he's

01:20:22.500 doing this way. Now here's something to think though. And everybody listening to this, this

01:20:25.460 is, this is a huge thing to consider is for instance, for me, I've done almost 800 and

01:20:30.880 something of these morning insights, right? I don't get paid for them. There's no monetization

01:20:34.960 per morning insight kind of deal. Josh didn't make one dime putting us together, but yet

01:20:40.280 at the same time, what did he do? He added value to my world and he added value to your

01:20:43.600 world. So the next time he calls and he's like, Hey, here's the deal. And this is what

01:20:47.100 so many people, so many small businesses, midsize businesses, big businesses, entrepreneurs,

01:20:52.620 hustlers forget is it's all about looking at the dollar. Give me the dollar. Give me the

01:20:56.440 dollar. Give me the dollar. Give me the dollar. Give me the dollar. You're not adding shit

01:20:58.700 to anybody's world. Second, you start adding value into somebody's universe. I don't care 0.98

01:21:03.840 if it's your question about, about marketing, you know, inbound, outbound, add value, add

01:21:09.300 value, add value, add value. You add value via Facebook, via social media, via everything

01:21:14.420 that you do, add fucking value into people's lives. And those people will become lifelong 0.99

01:21:19.720 loyal customers. They will become lifelong loyal fans.

01:21:22.920 I don't know. That's not what happens, Sean. What happens is the success fairy flies down

01:21:27.500 magically from, uh, from success land and shits a hundred dollar bills on these people.

01:21:33.660 You know, it's just that it has nothing to do with the actions, reactions. It's all fucking 0.99

01:21:38.280 magic. If you just have a cool suit and a Facebook profile, you're going to start making millions 0.99

01:21:42.180 of dollars. You don't have to do anything. Just sit there and magically make money.

01:21:45.880 Ladies and gentlemen, if you would like show notes for this episode, you are out of luck

01:21:49.680 because there is no way I'm going to try to summarize this episode with show notes. However,

01:21:53.920 if you'd like to visit the page on the website that, uh, at least offers some sort of detail

01:21:59.200 of this episode, it's the MFCEO.com forward slash 30. We are actually up to our 30th episode.

01:22:06.140 This is 30. Nice dude. An even round number. I can remember that. Yeah. So congrats on 30

01:22:11.680 episodes, bro. It's good shit. Did Vaughn just say on the air? He's not putting in the work. 0.99

01:22:15.780 Like, Hey, Josh, attention, Josh, Josh listening. You got a job, bro. Guess what? Vaughn? You're

01:22:21.940 out, son. Pack it up. Yeah. Yeah. Well, look, I think this is a good spot. You know, um, we're

01:22:28.440 going to do another, another podcast, um, here in a few weeks with Sean. We're going to talk

01:22:33.280 about some other things, but, um, you know, guys, I think the theme overall here, I mean,

01:22:38.360 there's a little, not a little themes, but I think the biggest theme that we could take away

01:22:42.120 from what we're talking about is to work yourself, be selfish enough to create the best version of

01:22:49.900 you because you're going to inspire and, and accomplish way more by doing that than by letting

01:22:56.520 yourself be sucked down the path of the mediocrity of society. You know what I mean? Um, I feel like

01:23:05.460 a lot of people can relate to that. A lot of people, they want to help everybody. Like, dude,

01:23:08.920 I have a couple of my family members who are just such good people. Um, and they spend all their

01:23:15.400 time trying to like put band-aids on like what, you know, what you talked about last night, a gushing

01:23:19.360 wound. You know what I mean? Instead of like just working on yourself. And, um, you have to realize

01:23:24.720 that sometimes being selfish is selfless. Yep. You know what I mean? Selfishness is not a bad thing.

01:23:31.080 Society is, has taken that word and made it a negative. But at the end of the day, like I would much

01:23:35.780 rather be the dude on the airplane that's alive, that's able to save other people. Why? Because

01:23:39.660 I put my mask on first. I'd much rather be that guy than to be the guy that, that can't help

01:23:44.480 anybody. Why? Because I'm dead. Plain and simple. Lighthouse tugboat, man. Every single decision you

01:23:51.020 make, every single thing you do, lighthouse tugboat. Thanks for listening, guys. We're going to have

01:23:54.620 Sean on again. Stay tuned.

REAL AF with Andy Frisella - December 01, 2015

Sean Whalen's Critical Question, with Andy Frisella - MFCEO30

Episode Stats

Summary

Transcript

REAL AF with Andy Frisella - December 01, 2015

Sean Whalen&#x27;s Critical Question, with Andy Frisella - MFCEO30

Episode Stats

Summary

Transcript

Sean Whalen's Critical Question, with Andy Frisella - MFCEO30