REAL AF with Andy Frisella - Self Made, with Andy Frisella

00:00:00.000 what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am the

00:00:12.460 motherfucking ceo guys if this is your first time listening welcome this is a podcast for

00:00:19.620 personal development this is the podcast that you're going to listen to and it's going to punch

00:00:24.700 you right in the fucking throat and make you realize that most of the time you're being a

00:00:29.660 total pussy okay it's not just for being a ceo it's not just for being a business owner it's not

00:00:36.740 just for entrepreneurs it's about being the ceo of you okay because that's what we all are at the

00:00:43.360 end of the day and you know what's better than being the ceo of you is being the motherfucking

00:00:48.380 ceo of you where you go through life kicking ass having a good time full of confidence and basically

00:00:55.900 making everyone around you better at the same time as always guys i'm here with my co-host

00:01:04.200 vaughn kohler aka vaughn the impaler the pastor of disaster what's up my man i'm doing great man

00:01:12.920 it's a beautiful day in st louis you know what it is beautiful it is we uh we woke up it was raining

00:01:19.320 yeah and uh my cars were supposed to get detailed today and i was like fuck because that's a big

00:01:24.860 deal for me man my car's got to look fresh yeah you know it's kind of like your head like your

00:01:29.220 head's always looking shiny and fresh i want my cars to look that fresh i like to keep it shiny and

00:01:33.200 yeah it looks good bro your head is the inspiration for the paint on my cars that's i know i'm not sure

00:01:40.160 what to say about yeah you should it's a compliment yeah yeah yeah so can i share something with you

00:01:44.560 that you could always share something okay well it has to do with your impact on my life okay so so

00:01:49.500 if you accuse me of uh ass kissing yeah okay oh see i said now i'm gonna i'm gonna i just used

00:01:55.660 the word ass so i'm gonna get all this yeah the pastor said no no but i realized what i realized

00:02:02.140 and this is pretty huge for me i realized that for most of my life well really for all of my life

00:02:07.580 i've been a pretty talented guy like i have i have i have some pretty there's nothing like humility

00:02:12.800 yeah yeah yeah but and this is where it's going i realized how much of a of a liability and a

00:02:20.180 disservice that my talent has been because it's not it's it's only been the last two years that i

00:02:25.620 realized in working with you i'm like talent really doesn't get you anywhere hard work gets you places

00:02:32.120 you want to know my criticism discipline my criticism to you is this what's that i will agree

00:02:37.600 you're extremely talented yeah my criticism to you is that you don't always let people see

00:02:44.980 how talented you are and you hide in it you hide a little bit but i'm the co-host it's okay but i

00:02:51.340 like the fact that i saw you getting photos taken yesterday and i see you working on your personal

00:02:55.640 shit that that makes me feel good because i see you coming out of your shell and saying all right look

00:03:01.100 i'm gonna be who i am i'm gonna let people know it that's what this is about but man i mean i've

00:03:06.240 been getting up and i'm not i'm not bragging i'm like i'm literally like telling you thank you on

00:03:10.000 the and i know i didn't i did but i i'm getting up i can like pull my pants straight down like bend

00:03:14.280 over if you want to kiss it i'm just saying like no but but i it there is a rush now that i'm getting

00:03:20.960 at 4 30 in the morning i'm getting up at 4 30 yeah man it feels good to be you it feels good yeah

00:03:25.480 that's right yeah so i'm trading in my versa any minute now there you go you're trading in the

00:03:30.420 vagina mobile that's right yeah so so guys first of all that is exactly what this podcast is about

00:03:38.380 and that's super cool to hear especially from you yeah um and you guys don't realize how hard vaughn

00:03:44.600 works and tyler by the way just so everybody knows mc salmon is wearing his salmon shorts today i got

00:03:51.140 tired of hearing you bitching yeah so mc salmon is in the house fully dressed with his shorts and that

00:03:58.280 means as you guys know that we're gonna have a killer podcast and i have no fucking doubt about

00:04:03.180 that because we have a super special guest today on the podcast his name is mike dillard he's an

00:04:10.620 entrepreneur he's an ass kicker he's a car guy he's also the host of the self-made man podcast which

00:04:17.060 i've been on is amazing podcast if you guys aren't subscribing to that podcast you need to welcome

00:04:24.200 my brother how you doing oh thank you man it's uh it's a bit surreal being here in the office after

00:04:30.180 you know listening to you for a year now and vaughn uh kicking ass so this is fucking awesome man yeah

00:04:35.780 yeah dude uh we we just recorded this morning um an episode for his series uh why don't you tell

00:04:42.660 everybody about like what you do with the podcast and your your uh video series and everything you know

00:04:47.540 much like mfceo it started about a year and a half ago as a passion project uh the goal was

00:04:53.080 basically to provide leaders and mentorship to young men specifically uh out there because as

00:04:59.500 i've looked at the world over the last i'd say 10 years you know in particular i don't know about you

00:05:05.000 guys i've seen a massive degradation in the values of you know american society from the top down you

00:05:11.620 know from washington to to companies uh who are lying stealing and etc and it it appears to me that

00:05:18.420 what's being taught to young individuals in high school and colleges that get whatever is yours by

00:05:24.740 any means possible whether there's honesty and integrity behind it or not right and that's not

00:05:29.260 a world i want to live in no um so and it's a short short term look at the at the whole big picture

00:05:34.300 it's just it's the exact opposite of what this nation was founded upon and why we've been successful

00:05:39.020 and so you know i asked myself okay what can i do to possibly have an impact on that

00:05:45.060 and if you look back in history you're basically asking a question of well you know how do you

00:05:50.140 change a society and there's two options there's with the barrel of a gun uh or there's by impacting

00:05:56.260 the value system of the next generation right and so that was the goal i was like you know what i can

00:06:00.600 do a podcast i can do it for free it can be disseminated all over the world and we can put role

00:06:05.140 models back in front of the next generation that will put us back on track so that was uh the inspiration

00:06:10.660 and why we started a year and a half ago yeah very very similar if you guys like this podcast

00:06:15.240 you will love his podcast as well it's a very very good rich content a little more refined than i would

00:06:22.600 say i am but that's okay you know everybody's got their own style um and people who get what you just

00:06:28.480 said get 100 why andy wrote a children's book right 100 yeah they understand that that's the long

00:06:35.840 game are you plugging the children's book right now uh that was a good effort well yeah that was

00:06:40.060 a good seamless yeah yeah yeah so otis and charlie.com yeah there you go there you go e-y charlie why

00:06:46.540 so yeah so mike is also uh very much into making a difference it's not you know like we talk about on the

00:06:55.300 last episode with gerard being an entrepreneur is is so little about the money it just so happens that

00:07:04.100 when you make a big impact and you make uh you know people's lives better and you improve the

00:07:10.640 situation at hand money comes with those things and that's why mike has been a very successful

00:07:16.400 entrepreneur he's he's been uh in the info space uh publisher copywriter very successful guy um

00:07:24.440 very jealous of his brand new car he just got a brand new ferrari 48 spider and i'm not even a ferrari

00:07:30.960 guy and the thing makes me gives me a little eggplant if you know what i'm saying all right

00:07:35.340 everybody knows what that means but uh so tell us a little bit about your entrepreneurial journey

00:07:41.780 sure you know i knew i wanted to be an entrepreneur uh in high school because i used to mountain bike

00:07:47.640 race professionally and and i weighed tables at the original macaroni grill in bernie texas uh during

00:07:52.720 my that's the original huh yeah before it was you know a chain and bought out my brinker

00:07:56.460 and um so the food was actually good back then but yeah i used to table wine man they bring out

00:08:02.240 the table wine it's total shit wine but man i get drunk on it it was it was a riot you get a two and

00:08:08.180 a half hour wait with people having free jugs of wine in front of them for a half hours it's a party

00:08:12.380 yeah um you know so i would train during during the week and weigh tables and bus tables on the

00:08:18.920 weekends while my friends were out partying uh maybe i'd have you know an event that i'd want to go to

00:08:24.480 and i'd get slammed with a double yeah you know for my manager and i'm like fuck i i can't believe

00:08:30.240 that i'm giving somebody else control over my schedule and my time and my life and that basically

00:08:35.480 planted the seed that i was not going to let that happen right as i got older so that began my my

00:08:41.480 venture into entrepreneurship i'd come home at one o'clock smelling like food and sweating after you

00:08:45.360 know 12 hours running on the floor and what do you do when you when you turn on the television at

00:08:49.980 midnight and one o'clock you see infomercials right right for tony robbins and carlton sheets and all

00:08:54.320 these guys so here i was carlton sheets dude i haven't heard that name in 20 fucking years

00:08:59.940 nobody's gonna know who that is except you and i because we grew up with that shit dude right yeah

00:09:03.320 holy shit that just brought back a flash of memories i think he's probably the guy i picture in my mind

00:09:08.300 but do you remember brad richdale yeah yeah nobody remembers that motherfucker i bought his product i

00:09:12.980 did too yeah that's how i seriously no bullshit i'm probably like one of the only guys ever that

00:09:18.140 actually bought his shit and learned something and made a bunch of money from it i did i did it i

00:09:22.100 his program was good dude yeah i wrote my first thing in college based on his course so that's

00:09:26.140 hilarious got me down this track and uh and then after that it you know my businesses have always

00:09:31.840 been inspired by my own personal problems or challenges and so i you know i'm an introvert i

00:09:38.780 was extremely extremely shy growing up in high school uh even in college and if you want to start a

00:09:45.100 business you have you learn very quickly that you're going to have to freaking sell something

00:09:48.420 and talking to an introvert who doesn't like to talk to people that that's a nightmare uh so i

00:09:54.340 spent several years going doing everything i could to try and figure out how to sell i no matter what i

00:09:59.400 did i hated every second of it um and i discovered dan kennedy uh years ago in my 20s who had you know

00:10:08.420 basically written about the concept of attraction marketing and using direct response uh and what i

00:10:13.800 realized from that is you know what i can actually write a letter or put up a website with a letter

00:10:18.700 and sell something without actually having to talk to someone and that changed my life uh i went from

00:10:25.160 waiting tables at a pf chang's in my in my mid-20s by that point to learning how to write copy uh spent 18

00:10:31.880 months mastering that skill set wrote a letter selling an e-book that i had written for for a previous

00:10:37.800 skill set and essentially sold that for 39 a copy i had to print it at kinko's every week i'd go down and have

00:10:43.720 a two or three hundred spiral bound books printed for for 300 uh about three bucks a piece i'd sell

00:10:50.360 them for 39 online with a little letter that i wrote i bought some traffic on google adwords

00:10:54.520 and within a couple of months i was selling uh 40 to 60 000 a month of that book wow um what year was

00:11:01.160 that 2007 okay yeah so uh so that's when i i realized a couple of things first and foremost if you

00:11:09.080 understand your personality type and you and you accept that uh the sooner that you start to learn

00:11:13.960 skills that are aligned with your your methodology or the way your brain is wired the better instead

00:11:19.240 of fighting against it uh the moment i did that is is everything started going really quickly so that's

00:11:25.240 an important thing to note man you know trying to stick a square peg in a round hole it's just

00:11:31.560 you can make it work you know what i mean but there's always a way there especially in

00:11:37.560 entrepreneurship i do believe there's always a way for all personality types to be successful

00:11:41.640 because i've seen entrepreneurship is it's people who are like aspiring entrepreneurs think they have

00:11:48.760 like they watch somebody like me or they watch somebody like let's say tony robbins or they watch

00:11:53.480 these dudes and they think you got to have this crazy like energetic in your face like charismatic

00:11:59.880 personality you don't in fact a lot of times my personality hurts me because of the way i react

00:12:06.200 and my and and in the way i communicate you know so you know to you guys listening who think that

00:12:13.000 you're missing something by not having that that's actually a lot of times the opposite you know because

00:12:18.600 i can give you a million examples where me being the way that i am with people has hurt me rather than

00:12:24.040 help me well if i had if he forced me to build a business based on uh what gary vaynerchuk does

00:12:30.360 every day right i would fail right miserably yeah and i could do it but i would suck at it and i would

00:12:35.560 be personally miserable yeah i'd be done in a couple of weeks right um so coming to that conclusion and

00:12:43.960 really realizing how i was you know meant to pursue business was was huge and uh you know a great place to

00:12:50.120 start for that is your myers-briggs uh figuring out what personality type your personality type you

00:12:54.680 have uh your colby test your strengths finder 2.0 yeah just figuring out how you were freaking wired

00:13:00.120 right uh is the first thing you need to try and develop some some real self-awareness on the spot

00:13:05.720 yeah right yeah man i think you know a lot of people go their whole lives without ever like

00:13:10.840 trying to figure out what what they're meant to do right like it's like the example of basketball like

00:13:18.760 the dude's 5'8 180 pounds and he thinks you know he's trying to be michael jordan it's like bro

00:13:24.440 right it wasn't fucking meant for you you know and that's okay yeah right no that is okay your

00:13:29.560 shit out yeah right exactly man it's just such a and and and i feel like um you know with entrepreneurship

00:13:37.240 now you have so many guys out there that are of similar types you know they're good salespeople

00:13:46.520 they're they're vocal they're charismatic they know how to speak to people that everybody out

00:13:51.560 there that thinks if they don't have that that they're not going to be able to be successful

00:13:55.400 dude i know so many more entrepreneurs that aren't that way that are far far more successful than i am

00:14:01.320 yeah you just don't see them yeah they're not they're not right yeah right so you know if you're

00:14:06.840 listening and that's you you're not missing anything right you know i i think that's a big i get a lot

00:14:11.880 of emails from people that say things like that they're like how do you do that it's like bro i'm just

00:14:15.720 working with what i have you know and that's a huge deal so with that project i mean was that the

00:14:20.680 first time in your life that you made real money i guess it sounds like it was oh yeah i mean literally

00:14:26.600 i was waiting tables at a pf chang's living in my parents house right you know and and uh i had a

00:14:31.960 corporate job in dallas recruiting surgeons and i think that's a kind of a really important part of

00:14:36.440 my story actually is after four or five years of utter failure um i moved to dallas got a job in

00:14:43.160 corporate america with one single intention which was to get a job that would provide me with a

00:14:48.120 skill set that i could apply to my business so i never once stopped working on the business or

00:14:52.200 thinking about it but i realized what my stopping points were what my blocks were and it was it was

00:14:58.200 selling and being timid and so i was like all right if i've got to get a job i'm gonna freaking

00:15:02.840 learn something from this job and it's gonna have a meaningful impact on my business goals so uh how do you

00:15:09.160 you get over fear you know of the phone you get a job recruiting surgeons that you know they sit you

00:15:13.640 down in a desk that's completely empty drop a five inch binder in front of you that has 10 000

00:15:19.240 doctor's offices phone numbers and say start dialing 300 300 calls a day yeah my phone fear was gone

00:15:24.360 within 24 hours so so even so i i always like to jump in and point out the points but like dude the best

00:15:31.240 way to get over fear is to fucking go right at it man right and like you know just because something

00:15:37.960 isn't made for you doesn't mean you can't develop a tremendous skill for it you know and and dude

00:15:43.400 that's i think that's a big thing that holds people back right they they they see they see

00:15:47.400 something they have to do they're like i could never do that so they never try what was interesting

00:15:51.960 i don't remember where i read it it might have been tony robbins or somewhere but i read somewhere that

00:15:57.480 there are a lot of things that you won't be willing to do for yourself that you'd be willing to do for

00:16:01.400 someone else like a boss yeah and i was like okay let's give that a shot and sure enough you know i

00:16:06.680 wasn't willing to do this for myself for five years but you sit me down with you know someone

00:16:10.120 who has expectations for what i need to do that day and i did it right and uh i did that for about

00:16:15.800 a year and i was like okay well what's what's my next fear and the next one was selling in person so

00:16:21.720 uh quit that job got another one for a startup in downtown dallas and outside sales in the telecom

00:16:27.320 industry and the goal was here's your territory you go into this high rise and you go to the top floor

00:16:34.440 you sneak past security and you knock on doors until you get kicked out and you're trying to

00:16:39.160 sell the service and you talk about the worst scariest thing on the planet for someone like

00:16:42.920 me at the time that was hugely terrifying yeah uh you know i i lasted i think two weeks but sure

00:16:50.360 enough i did it i figured out how to sneak past the guard i'd essentially put my cell phone up to

00:16:55.080 my ear and and pretend i was on a very important phone call not make eye contact with the security

00:16:59.000 desk go straight to the elevator and i'd make it like five or six doors before they caught on but

00:17:03.160 mission accomplished right right yeah that's awesome man it is awesome and another thing too

00:17:08.200 like that i hear him saying also is like for you guys that have a job right now and it's not your

00:17:13.240 end goal this is another area where people fuck up constantly this isn't what i want to do so i don't

00:17:18.920 fucking apply myself well first of all you can learn to be great at a lot of different things by just

00:17:26.520 being great at your job you're at now right and not only that you develop the habits of working hard

00:17:31.720 and the habits of focusing and the habits of trying to be the best those are all habits they're not

00:17:36.760 character traits and so whatever your job is right now you know you notice that mike said if i'm going

00:17:42.760 to have to have a job i'm going to learn something dude take that mentality with what you're doing now

00:17:47.560 because you will always carry that with you you know nobody wants to you know well most people don't

00:17:54.360 want to fucking shuffle fries but you know what if you're gonna shuffle fries make some good

00:17:57.640 fucking fries right you know what i mean so it's a it's a great thing to hear that i think people

00:18:03.160 need to hear that yeah i'm biggest opportunity for someone in their 20s get a job in the industry that

00:18:09.160 you love that you want to get involved in and just learn you know i you know whenever i valet one of my

00:18:14.920 cars right and in austin there's these young guys who've been valeting my cars wherever i go for years

00:18:20.440 downtown they you know change locations or whatever and they're in their 20s they're smart they've got a good

00:18:25.480 attitude and i still see them three years in and i'm thinking to myself what the hell are you doing

00:18:30.840 you're not learning anything from this job go somewhere else and do anything right that's in

00:18:36.200 line with something bigger you know that you have in store for yourself right for sure man so i want to

00:18:41.400 state the obvious but what i see in you mike is that what is true of pretty much every successful

00:18:47.240 person entrepreneur or otherwise it's not you don't come to the table with all these assets necessarily

00:18:53.000 although i'm sure you have them but you you come with a disposition that says all right well i'm

00:18:57.720 going to do what i need to do to learn and i'm going to do what i need to do to to add some ingenuity

00:19:02.760 to what i'm you know to my plans for life you know and so i i feel like that's something that people

00:19:07.720 need to realize again and again is that you know it really isn't about talent like we were saying

00:19:12.520 earlier isn't it about it isn't about having all these natural assets it's about having the disposition

00:19:17.240 that says i'm going to get it done i'm going to i'm going to learn stuff i'm going to develop

00:19:21.240 myself no matter what i have to do yeah you know if you have a goal in mind and you know where you

00:19:27.000 want to end up you simply figure out what you need to do to get there and you just go get it done i i

00:19:31.800 just don't know how any other way to operate right but dude so many people still they use that as like

00:19:37.240 there's so many people listening right now that are saying oh i need a website but i don't know how

00:19:41.720 to build a website well fucking google the motherfucking shit you know what i mean right like oh i need to

00:19:47.080 learn how to sell but i don't know how to sell well go try to sell and fucking learn as you go

00:19:52.440 like that's what entrepreneurship is it is not a set path like nobody grows up with a

00:19:59.160 fucking production team and a graphics department and uh and uh you know all this other shit that

00:20:05.800 people have we don't even have that yet no no i got a fucking iphone and i got mc salmon i mean

00:20:12.680 fuck let's let's be let's be honest andy i think i think if someone's asking those questions or

00:20:18.280 making comments like that yeah they're really not cut out to be an entrepreneur i agree i agree

00:20:24.120 those are not questions that come up with you entrepreneur is the new rapper it's a new cool

00:20:28.120 thing sure it's the thing that everybody wants to be now so everybody thinks that if they don't have

00:20:32.920 a job and they have an idea of a business that there's some sort they could put entrepreneur in their

00:20:37.800 fucking profile and they're an entrepreneur like dude no entrepreneurs take an idea and they figure

00:20:44.280 out how to make it fucking happen and that's that like professional problem solvers yeah 100 all the

00:20:50.200 time that dude that's funny we were talking about this on on your show earlier like that's exactly what

00:20:56.440 it is like people will write in and they'll say well i'm having this issue with this or i'm having

00:21:01.400 this issue with that and i'm having this issue with my team and i'm like is they're like is this normal

00:21:07.000 and i'm like dude that's what you do like your job is to fucking make those things go together like

00:21:14.600 it's it's just that's what it is and uh you know so many people feel like they look at guys who are

00:21:21.640 successful and they say that guy's got it all figured out no i don't have it all figured out you

00:21:27.640 don't have it all figured out fucking dude the conversations you and i were just having off off

00:21:32.680 camera and off off microphone about your brand and my brand like dude we're still learning from

00:21:38.120 each other and we're talking like this is not you cannot look at somebody and and pretend that like

00:21:44.280 because they're at a certain point i'm 18 years in my journey and you think i have it all figured

00:21:51.560 out i don't have it all figured out but i learn new shit every fucking day you know and that's the

00:21:56.360 thing you know you have to be willing to go out dude when i was playing football i can remember

00:22:03.400 this specific deal so one time we were doing this drill and we had to run like 30 yards and we had

00:22:09.480 to like break one there was two dudes one was holding a pad and the other dude was holding a pad

00:22:14.360 and you had to run as fast as you could and try to break through the fucking pads and like no matter

00:22:18.920 how fucking hard i ran at the pads i got fucking knocked on my ass every fucking time and you know what

00:22:25.320 what would happen is you would watch other guys and other guys when they got like five yards out

00:22:29.880 from the pad they would slow down and then try to like weasel their way through the pad not me i still

00:22:35.800 ran as hard as i could into the fucking pad every fucking time because i thought that one of those

00:22:41.000 times i was going to knock those motherfuckers down and that's what entrepreneurship is about

00:22:46.040 entrepreneurship is about running as hard as you fucking can every fucking time and getting the

00:22:51.880 fuck back up and trying again that's it and like dude people think that this little obstacle or that

00:22:58.920 little obstacle or this dude i get knocked on my ass every fucking day at least once at least once

00:23:04.520 every day whether it be from you know our retail company or our first form or something you know that

00:23:11.880 i'm working on there's things that don't go my way every single day and that's life that's part of the

00:23:17.400 deal that's what you're signing up for entrepreneurship is the goriest bloodiest messiest profession that

00:23:24.120 you could ever fucking be in mentally you know what i mean and uh it's not for everybody but if you're

00:23:31.560 not going to be willing to get up when little bitty shit happens you're sure as fuck not going to be

00:23:36.840 able to get up when you get a two million dollar fucking tax bill like i did you know well like we

00:23:41.000 talked about on your show and and you don't have the money to fucking pay it you know it's well so

00:23:48.200 like i said if that's where somebody's at they're they're not being honest with themselves so let's

00:23:55.080 talk about you know how we can we can serve the people who aren't asking those questions and we're

00:23:59.240 like i'm fucking doing it right yeah what uh what is there the biggest challenges that you hear back

00:24:03.720 from your audience on on you know guys and gals that are going for it actually i think this i think

00:24:09.480 that's a great question for you to answer because what i get a lot and it's something i don't know

00:24:14.200 a lot about is that a lot of these kids are trying to work with info products and they're learning how

00:24:20.120 to develop an info product like you you did with your book um and and sell that where to sell it how

00:24:26.600 to develop it and what are the options for them how to market it and you know you're much more qualified

00:24:31.640 that's what you do so i think that i get literally questions about that all the time and i know very

00:24:36.200 little about it sure yeah you know so i think step one in in this process again is identifying

00:24:42.040 what is your biggest challenge or problem in life or your passion because this is something that

00:24:46.520 you're going to be talking about writing about or you know dealing with for for years to come so

00:24:51.800 it has to be something that you're unbelievably into you know whether it's your it's your job or

00:24:57.160 you're not you know or not so that's step number one and the other option for that is from a

00:25:02.360 transformation perspective where are you most dissatisfied in your life so for me the last

00:25:08.280 business i started was in the the financial education space because i had built you know

00:25:12.680 a multiple eight-figure business in my 20s and i turned 30 and i had absolutely nothing to show for

00:25:18.440 it except a house a boat and some really badass cars and a lot of great memories as you know any guy

00:25:24.520 in his 20s who's making millions of dollars and single would have yeah um and then you you hit 30 and

00:25:29.320 you're like oh holy shit you know i'm kind of getting old now and it's time to grow up a little

00:25:33.240 bit and uh you know fact of the matter is is that my parents are unbelievably hard-working amazing

00:25:40.040 individuals but you know middle class upper middle class and and their financial education was having

00:25:46.680 an advisor and mutual funds right right so not uh necessarily the best teachers when it when it came

00:25:52.520 to money uh this was around 2008 so the world had just blown up financially and when i went to the

00:25:58.440 bookstore to to start to dive into this topic every book that i found was now irrelevant you know buy

00:26:04.120 your single family home and your diversified portfolio and like all of that shit had just

00:26:07.560 blown up right you know so i'm like okay i know what not to do i just saw half the world lose you

00:26:15.240 know 40 of their portfolios uh but i didn't have an answer yet so for me that was my biggest passion

00:26:21.400 at the time it was figuring out this problem in my life where i was completely weak and i had no

00:26:27.080 expertise or knowledge or experience at all so that became my business and so whatever your

00:26:33.640 challenges in life maybe it's personal fitness maybe it's parenting uh communication i mean pick

00:26:39.480 a topic if that's something you really want to change uh in your world turn that into your business

00:26:45.320 become the expert that's it right and you know for me i wasn't intending to become an expert i just

00:26:50.600 wanted to learn enough to take ownership of that part of my life right so that i could make educated

00:26:56.360 decisions and so you know the next question is well you know mike if you don't know anything

00:27:01.720 how can i possibly start a business around this if if i'm you know ignorant on the subject matter

00:27:06.360 great become a host and that's essentially what i did is like look i'm not the expert in this world

00:27:11.320 i'm just here to learn about it and if you want to follow in my journey you know i'm going to

00:27:16.280 interview people every week and we're going to learn about different types of investing and real

00:27:19.880 estate and gold and things like that and let's figure this out together and that turned into

00:27:26.040 a business that did 10 million in revenue in the first 12 months you know we did 3.2 million in

00:27:30.680 the first seven days and the entire premise was me saying i'm an idiot when it comes to this topic but

00:27:35.960 i'm going to figure it out and if this is an area of your life that you want to improve on as

00:27:39.480 well then let's go do that together um so you don't have to be an expert you don't you just have

00:27:44.520 to have a passion for the subject and you have to see it as a problem you want to solve for yourself

00:27:48.440 and for others and that was sorry i'm a little slow on the uptake that was specifically what

00:27:52.840 business uh it was called the elevation group the elevation and it's no longer it's no longer

00:27:58.040 it's no longer business but i sold my interest in that uh a few years ago but as we talked about

00:28:02.840 earlier today that was my most successful business you know in the first year too and the in the second

00:28:08.040 year turned into my my biggest challenge in life when one of the guys i ended up interviewing

00:28:12.920 turned out to be a con man and uh i ended up blowing up the business and cost me everything

00:28:18.760 that i ever made and and it was a huge huge learning lesson but um yeah that's a whole that's a whole

00:28:24.840 nother whole nother subject matter it's part of entrepreneurship yeah you're gonna get punched in

00:28:28.600 the mouth hard yeah and sometimes you're gonna question like what the fuck am i even doing and

00:28:34.440 the true entrepreneur is going to get up and say i can't do anything else this is just what i am

00:28:39.160 yeah absolutely there is no other option so what so when you say you did 3.2 million in the first

00:28:44.520 seven days how how did you get that much momentum behind it so quickly you know i can think of less

00:28:52.360 than five or six individuals who've been producing products in the info space or the education space

00:29:00.760 as long as i have for let's say 10 years right they come and go and so what's the difference between

00:29:07.640 us and and everybody else and the first and most important piece of this entire process

00:29:13.880 is just like first form it's to produce a quality product right um and second it's to always always put

00:29:21.240 your relationship with your customers and your audience first because

00:29:24.760 that's what this entire business is based upon it's based upon trust somewhere someone's only

00:29:30.360 going to buy a course or a book for me if they know like and trust me and if i betray that trust

00:29:37.080 and i put money first or if i put out a shitty product or whatever it may be that's good done right

00:29:41.880 right so the to answer your question how did we acquire 8 600 customers and three million dollars

00:29:48.840 in revenue in a week uh i'd say 70 of that came from my audience who'd followed me from the previous

00:29:55.320 company and uh it was basically like mike we love your stuff we've you know bought it in the past if

00:30:03.000 you think this is great we're in right and so there was no sales pitch required basically for the most of

00:30:07.480 that that's the value of of that's the value of of giving and contributing and providing real value

00:30:15.800 and never asking for anything in return the long game right it's the long game and it's just doing

00:30:20.280 what you said you're going to do and never ever selling out your your audience for money right i

00:30:24.280 love it well it's dude the alternative is to screw people over make a little bit money and then you

00:30:28.200 ruin your reputation and then you're toast and then you're done then you're selling fucking snow

00:30:31.160 cones right right right outside the fucking road mike uh very practical question we get this

00:30:36.360 question a lot from people that email us all the time and andy would love to hear what you have

00:30:41.480 to say on this in those early you know moments when you're starting to really kill it and you're

00:30:47.560 making a lot of money okay we get this question all the time what's the first thing you bought well

00:30:53.560 we do that we're gonna go down a car rabbit hole no but uh it's gonna be in a car show

00:30:59.400 the question is is there a guideline for how much you reinvest in your company like how much money you

00:31:06.200 enjoy and how much you reinvest back into the company so that's an interesting question when

00:31:12.040 it comes to the digital product space because our cost of goods sold is zero you know an ebook to sell

00:31:19.080 one copy is the same cost of goods sold as a million copies right so the infrastructure that you can run

00:31:25.240 a digital info business on is literally three or four hundred bucks a month it's your shopping cart and

00:31:29.880 you know maybe a little tech guy help and that's about it so from an investment standpoint there's

00:31:37.480 not a lot of places to put it unless you start to have a really big vision for your team of which there

00:31:42.280 have only been a couple of people who've done that um robert kiyosaki has done it um tony robbins has

00:31:49.720 done it and then uh dean graziosi has done it so these are guys in the info space who've put money into

00:31:55.880 staff built a company and who now do you know i'll do 100 to 200 million dollars plus a year in revenue

00:32:01.640 but that staff is i'm assuming like production staff primarily all your typical service you know

00:32:07.080 marketing and tech and all of that um but it's very easy not to in this space because this is

00:32:13.800 literally a business you can run by yourself from a laptop anywhere in the world and there's value to

00:32:18.200 that lifestyle like let's be honest if you're making 100 grand a month in profit you can go out and

00:32:23.160 buy anything you want do anything you want what's your incentive to go out and build a team and right

00:32:28.600 take on all of those you know headaches and responsibility and so no there's a lot of truth

00:32:34.040 to that like more is not always better no well so here's the interesting part right so that business

00:32:38.680 we did build it we built an amazing office in downtown austin we hired 12 people and we did more

00:32:45.080 revenue than i've ever done in my entire life and my take home what i netted that year was exactly the

00:32:50.200 same as the year before when i was by myself at my house bro you appreciate the choir trust me like

00:32:56.040 my business my business i made i made more money in 2012 and 13 than i make now because i reinvest so

00:33:05.880 much more because i'm building a platform to get to a b you know i'm not trying to be in the m's i'm

00:33:11.480 trying to be in the b's and so that platform and i have to explain this to our guys here a lot

00:33:18.920 costs our fucking money you know what i mean and even though we're doing really well i have to they

00:33:24.200 they don't understand that like i'm making a big fucking personal sacrifice by investing in what

00:33:29.640 we're doing here because i believe in it you know well and there's a second side to it you're building

00:33:34.920 a sellable asset right so here's the other part of the info space that's a little bit tricky there's the

00:33:39.480 the advantages and disadvantages one of the disadvantages is that you can't sell the business

00:33:44.120 it's you tony robbins can't sell tony robbins's business and neither can robert now yeah he's

00:33:48.840 gonna work his balls off yeah it's it's a treadmill you can't get off of and so to the incentive to

00:33:54.760 reinvest in the business if you can't sell it at the end of the day it's kind of like uh um we're here

00:34:01.560 and what you guys are building you're building a sellable asset so it makes sense there's an

00:34:04.680 incentive for you to do that but i would guess it's it's i think the answer to that question

00:34:10.360 about how much should you expect is is it depends it depends on what you want yeah it depends on your

00:34:15.480 goals yeah you know i could very easily very easily not reinvest money back in my company and make a lot

00:34:23.560 fucking more money and stay exactly where we are and a lot more money than i make personally you know

00:34:29.080 what i mean and and i make a lot of money right so you know i you have to find other reasons why

00:34:36.520 you're investing once you get to a certain level like i'm not just doing this because of me because

00:34:41.240 if i was doing it for me i would fucking stop growing and stay right where we are and make

00:34:45.160 fucking four times as much money and be balling on g650 for real but and that is my goal yeah but

00:34:53.080 like dude i have guys who have worked here for 10 fucking years with me outside my business partner

00:35:00.280 who's been here the whole time you know i have guys who have moved here from other states who have

00:35:05.800 given me years and years and years and years of fucking loyalty and great you know service and learn

00:35:12.760 and built careers and like dude i owe it to them to get this company to a point where they can enjoy

00:35:19.000 some of the fruits of that as well and that's how i look at it sure so i have you know i'm willing

00:35:25.160 to to and i'm not trying to because i do well i'm not trying to like pity party myself but i'm willing

00:35:29.960 to make a lot of i think a lot of people in my position would say fuck that and take the money

00:35:33.720 that's what i'm trying to say yeah it just depends on what you want right exactly yeah i enjoy coming

00:35:38.360 here i enjoy making fun of tyler's fucking shorts you know what i'm saying like i enjoy busting dave's

00:35:44.120 balls and like making fun of my brother for showing up at noon like that makes my life better

00:35:49.560 you know what i'm saying right like i mean you've been here for half a day and you understand there's

00:35:54.600 a lot of sarcasm that gets thrown around here like how fucking yeah how fucking bored would i be

00:35:58.440 without that it's awesome when your business is in a in a place of stability yeah to where you're not

00:36:03.960 stressed out worrying about how you're going to pay payroll yeah and you can have fun with it yeah

00:36:07.400 like that's great yeah yeah mike you know this is information products on a very large scale of your

00:36:15.400 livelihood so i have to ask you a really straightforward question there's a lot of

00:36:19.480 people out there making products right so my question is is there is there an end point to

00:36:26.680 this are we in a are we in a is this a limited like the next five six years you know information

00:36:32.200 products are gonna be hot and then boom it's gone nobody's gonna be it's an interesting question that

00:36:36.760 i actually asked myself this this last year in a pretty hard way because one of the goals for

00:36:42.200 self-made is to turn this into a substantial e-learning platform that's not the mike show

00:36:47.800 and to build it into a sellable asset uh at some point where i'm just maybe a tiny little

00:36:52.840 thumbnail on the about us page right um and you look at all of the other sites out there like linda

00:36:58.920 like skillshare like creative live like youtube frankly and uh information's becoming a commodity

00:37:06.120 right so what you're what i'm selling at the end of the day what i've realized is not information i'm

00:37:12.680 selling leadership i'm selling uh my personality my relationship and i'm selling leadership uh when

00:37:19.240 it comes to my audience that's what you guys are doing here and so we might all be talking about the

00:37:23.720 same things on 10 different podcasts and shows or whatever it may be and y'all have your audience i have

00:37:27.880 my audience and at the end of the day people are listening because they like listening to you right

00:37:34.520 so um and then from a from an information standpoint what's the value in that in the future well for me

00:37:41.560 the goal of of the site and and what we produce in the the lessons is to deliver uh and empower people to

00:37:48.840 obtain a new skill set so the biggest transition point in my life was when i stopped looking for success

00:37:56.040 to come from something outside of myself such as an opportunity a company or a product or a marketing

00:38:01.400 gimmick uh which i chased for five years unsuccessfully and it's when i realized i needed to become

00:38:08.600 the a person who was capable of getting the result that i wanted and for five years i was not that person

00:38:14.840 and so how do you change how do you become a more valuable asset to the world so that you can get paid

00:38:20.440 more essentially uh you obtain new skill sets that are that are rare that have a lot of value

00:38:26.040 that have a lot of demand for me that skill set was copywriting and google adwords and so obtaining

00:38:31.960 that skill set was the huge inflection point in my life and so ever since then my mission has been

00:38:37.400 dedicated to really sharing that message and to providing people with the knowledge and the skills

00:38:44.120 they need to go out and execute something and not just talk about it but produce a result because

00:38:49.160 that's the moment your life changes so that's great i love that you talked about the importance of you

00:38:55.240 said people you know a lot of us are talking about the same thing you said what they're listening to

00:38:59.000 is they're listening to you which goes to what we say all the time which is your niche is you yeah and

00:39:04.520 the more you're yourself the more you build your biggest competitive advantage is your authentic self

00:39:09.080 yeah because no one else can be that so if you could develop that into a product

00:39:13.640 you know which all like if you listen to personal branding two episodes ago you should be

00:39:18.360 uh you have something no one else can fuck with you know but here's the thing let me answer that

00:39:25.160 question too because here's where i think it's going i think right now you have the early adopters

00:39:30.840 that understand how to market shit on social media and they're not necessarily the most qualified or edified

00:39:39.720 experts in what they are teaching and i think what you're going to see is you're going to see

00:39:44.200 a separation from the bullshitters from you know the guys who are selling info products on

00:39:51.320 shit they never fucking did like an entrepreneurship versus guys who are selling info products on that

00:39:57.800 have built real companies who have done real things and i think you're going to see a separation because

00:40:02.440 right now you have a lot of guys that are just doing it for the fucking money well those they've been

00:40:06.040 here and always have been and they come and go yeah and you're going to see i think what you're

00:40:09.240 going to see now because like dude when you and i were growing up we're real close to same age you

00:40:14.280 know you had fucking tony robbins you had uh the carlton sheets and you had these other guys um

00:40:21.960 and you know we didn't know if those guys i mean the only thing we knew is what we saw on

00:40:27.800 fucking tv right but now you get to know about people like you can google them you could see what

00:40:34.280 they really are what the real company and so there's you know while tony robbins has made a

00:40:40.520 successful career out of being a motivator and i i believe tony robbins provides tremendous amounts

00:40:47.080 of value like i would not be who i am without listening to his shit and that's the truth but

00:40:53.560 he's not you know back in the day there was no way to qualify him as an expert when he first started

00:40:59.960 he's just a dude spitting some motivational shit that you got value from but now people are looking

00:41:06.360 beyond or going to start looking beyond what that is to find out what people's qualifications are and

00:41:12.760 i think when that starts to happen you're going to see a shift from you know a bunch of dudes i could

00:41:16.680 name right now to a bunch of dudes who have actually done real shit right it's just longevity right

00:41:22.440 the ones who are being authentic and real will be here 10 years from now and the others won't right

00:41:26.520 that's true you know and i think they're always going to be info products and courses and all this

00:41:31.480 shit but it's it's like mike just said it's going to be there's going to be a separation so like dude

00:41:38.200 gary vaynerchuk comes out with the info course everybody's fucking buying it right you know what

00:41:41.560 i mean the dudes built real companies right you know so and you know i wouldn't be surprised if he did

00:41:49.080 that it's interesting he he talks about why he hasn't right have you have you heard him discuss why

00:41:55.080 he hasn't monetized his content yeah yeah it makes sense you know he's making more by building his

00:42:00.600 audience to get exposure for vayner media and all of his other stuff so take awesome well that that is

00:42:05.800 why you don't see real entrepreneurs doing it because they're making real money doing real

00:42:10.200 shit right you know like yeah what's your time worth right you know what i'm saying right absolutely

00:42:15.320 i only have so many hours in a day you only have so many hours in a day but uh you know the more i

00:42:19.880 examine that space and i've talked about this a couple times now in the podcast the more i'm starting to

00:42:24.760 feel an obligation to do something in that space because personally because i feel like that there's

00:42:31.080 a lot of misinformation or theory as opposed to real shit that people need to know about running a

00:42:37.240 business sure and uh you know it makes me like i've always been very vocal about not doing those

00:42:42.840 things but it makes me like i almost feel obligated at this point because i'm seeing so much bullshit

00:42:49.800 you know what i'm saying yeah no i get it like i don't know it's like my internal struggle lately

00:42:55.160 like i've been like i don't know should i or shouldn't i or should i or should not i mean

00:42:59.960 the the best motivation that someone like yourself would have for putting the time into developing

00:43:04.840 something like that is the ripple that you get to create right so i still to this day uh have people

00:43:11.640 come up to me at events and stuff for like hey i read your book 10 years ago right absolutely dude that's

00:43:16.360 the thing like we were talking about on your show earlier my biggest thing the best part about what

00:43:22.200 we do here with this with the msco project is people who comment or write me an email or message

00:43:27.400 and say look i started putting these principles in play it's changed my fucking life you know it saved

00:43:32.440 my life it you know and i get comments like that dude and it's it's real shit and like you know i'm

00:43:38.680 only giving people like a tip of you know just a tip you know love that game yeah everybody loves

00:43:47.720 that game so it's funny how all of our minds went to there yeah yeah so i don't know it's cool though

00:43:54.680 but um but yeah man uh it's interesting to see it's interesting how easy it is to get something going

00:44:03.160 right now you know it's never been easier which is why i don't have a lot of patience for those questions

00:44:07.240 oh yeah yeah i just don't have a lot of patience for it uh that's because you had to do it in the

00:44:11.160 days when it wasn't that easy right before bro i was going door to door before youtube or any of

00:44:15.800 this stuff right knocking on doors and bugging the shit out of people right and i hate that

00:44:20.200 shit i'm not that kind of person right you know but yeah man uh entrepreneurship has never ever ever

00:44:29.720 been more accessible and i think that you know learning the tools and learning how

00:44:37.080 social works and learning how to impact people is such an important part of what needs to happen

00:44:45.400 but it's something that so many people look past because they're worried about like trying to make

00:44:51.080 a dollar today right you know you can't impact people in one fucking day i mean you can on that

00:44:56.360 chance that you you have that one extra special piece of content that makes people really think or

00:45:03.000 but the reality is is that dude you gotta you gotta talk to people and conversate with people and

00:45:07.480 and make people part of what it is you're doing over time that's going to build the sort of following

00:45:13.720 that will will sell a product 3.2 million dollars in eight days or whatever you know that's

00:45:19.240 fucking insane you know what i mean um i don't know i love hearing i love hearing that i mean it's

00:45:24.920 built on it's built on what we we discussed earlier and i know you talk about on the show all the

00:45:28.440 times that you have to be willing to give without want before you can get yeah and um and genuinely

00:45:33.160 genuinely yes that's the key like a genuine i'm genuinely doing this because i want to improve you

00:45:39.160 it's not i'm trying to manipulate it well and it's not hey i posted you know 10 free videos on youtube

00:45:46.040 and i haven't made any money right no you missed the whole point yeah right yeah you see people say

00:45:51.080 that shit too right they're like oh i put out all this content for free and i don't get anything out

00:45:54.920 of it it's like look man you know so buy my shit you know like you're doing it wrong dude right like

00:46:02.120 people will reciprocate if you if you give like you don't have to ask you know like dude we're selling

00:46:07.800 the shit out of the children's books and i haven't asked anybody to buy it i just presented what it is

00:46:11.800 and put the link up you know what i mean like literally i think you've posted four times yeah so

00:46:17.480 you had one you had one facebook live yeah to announce it but i mean it's just it's cool because

00:46:22.920 like i know who's buying it's people listening right now and the reason they're buying it is

00:46:27.000 because they appreciate what we're doing and by the way guys thank you so much for all that because

00:46:31.400 it's been really it's it's it gives you it gives you faith in humanity like people still you know like

00:46:41.240 when they when you do things for people they still feel like they're going to do something back

00:46:45.080 for you it's it's it's amazing like it makes you feel good about especially our audience because

00:46:50.360 i mean clearly they're the most intelligent people on earth they're listening to our podcast

00:46:55.400 clearly but uh back to your previous point they they say oh i put up seven videos and i and i took

00:47:04.040 all this time to you know provide value and nobody bought it but if you really why don't you put like

00:47:08.840 700 videos well not only that and i say shit people have a completely whacked view of how long this takes

00:47:15.160 right so they do it for like three weeks and they're like well i was really selfless for three weeks

00:47:19.080 you know you know you know instead of like a prolonged i mean we've been doing this for

00:47:24.040 we've been doing this podcast for two years yeah you know yeah which is not three weeks no and i love

00:47:29.960 it yeah i look forward to every episode i do too but you because i love to hear myself talk i know you

00:47:35.160 do but uh but but the point is is that you know people don't under they don't have a really uh

00:47:40.040 realistic understanding of how the time investment yeah agreed and uh you know when i was thinking about

00:47:45.800 starting the self-made uh man podcast and i called up our all of our mutual friend louis house

00:47:50.520 and um i listened to his show all the time and i was like lewis we're what are the pointers man

00:47:54.920 give me the lowdown on building a really successful podcast and he said unless you're going to commit

00:47:59.320 to doing at least one episode a week for two or three years don't even start yeah and uh you know

00:48:04.200 what i like about him too dude is that he's very he's very helpful like he's not one of those guys

00:48:09.080 that tries to keep all his secrets yeah like dude you call him up you say hey dude what's the deal

00:48:13.800 with this and he'll tell you the truth i think any anyone is actually successful i haven't found

00:48:18.040 anyone who's not actually successful that holds stuff close to the vest because we all know what

00:48:23.000 battles we've gone through and the fact that we're all still here and alive like we've gone to war

00:48:26.760 together yeah yeah like of course i'm gonna help you yeah yeah yeah absolutely he's just he's been

00:48:31.640 overly overly cool about that with me yeah so like i don't know i just think he's a good dude yeah he's

00:48:39.240 great you know he's great but that's it it's putting it in perspective the amount of time and

00:48:43.560 effort and work that you need to put in to create that foundation you know that was really powerful

00:48:47.720 to me like wow two to three years really and that's how long it took him for his show to gain momentum

00:48:52.200 you know before anybody really heard about him um and i've seen that to be the case with ours you

00:48:57.560 know we're a year and a half in now and and just now in the last six months starting to see an upward

00:49:03.640 you know curve um and it's 100 plus episodes you know into the project so yeah and that's discouraging

00:49:10.280 when you're putting all your heart and soul into something and you know you're getting

00:49:14.840 fucking 100 people listening or 20 people listening you know and people see that and they think that

00:49:21.000 that's just them like oh that's just me nobody cares about no man nobody cares about anybody in

00:49:26.280 the beginning like you've got to build that momentum you know it takes time yeah just because

00:49:31.000 you got five fucking likes on your facebook post and four of them was your fucking family

00:49:35.240 that's how everybody starts you know what i mean eventually you get to a point where your family

00:49:40.520 stops liking your shit because you're getting so many other people i mean i think it took us

00:49:45.320 three maybe four weeks before we hit a million oh yeah yeah but that's i mean that's awesome

00:49:50.200 yeah i know that's different i know but uh mike you guys i think we're talking about this a little

00:49:56.280 bit when i just stepped out but uh oh you stepped out nobody even noticed i did nobody noticed um

00:50:03.160 um you we've talked about this before that there's a there's a journey that every entrepreneur who

00:50:09.720 really makes it big kind of goes through they start out being motivated by money and then over time they

00:50:13.800 realize that that's just not going to cut it you know as as an enduring motivation right that's so

00:50:18.680 funny you brought that up yeah we talked about this so so yeah we'll see that's why you pay me the big

00:50:24.280 bucks yeah that i anticipate what you're going to want to talk about but i mean where are you at right

00:50:29.320 now with your ultimate drive and motivation and be i mean to be real frank just be be be more

00:50:34.760 specific than just the betterment of humanity tell me tell me tell me what like you know i'll tell you

00:50:40.520 i'll tell you what andy and i talked about talking about in purpose in person earlier this is it's

00:50:44.600 cool you brought this up um i'll be super uh andy i know you're the same way but i don't think there's

00:50:51.560 any point in trying to uh to hide you know your your losses from people because i think those are

00:50:57.240 where everybody gets the most education no question and um so we're talking about this

00:51:01.880 earlier i'm 39 i'll be 40 in september and i'm like man this has been a this has been a tough

00:51:08.200 two years for me because i found myself in a situation at 39 where i am not where i anticipated

00:51:13.320 being considering my previous levels of success so you know four years ago when we ran into this this

00:51:20.760 dude who blew everything up uh you know that cost me everything my house marriage my business

00:51:27.320 partner uh we were in itutake new zealand he's getting wedding you know getting married in this

00:51:32.120 destination beautiful destination wedding i'm his best man and we're taking our best man entourage

00:51:38.200 photos right uh on the island an hour before the ceremony and his phone rings and he answers it and it's

00:51:43.880 his doctor who he'd been to a week before and is like hey i just needed to let you know that we

00:51:49.720 got your blood results back and you have leukemia and this is an hour before he's getting married

00:51:55.000 right not the news you want to get and we're both of the belief that that was caused uh you know from

00:52:02.360 the stress from the the business crap that we were going through so uh you know i had achieved all of

00:52:09.080 my goals had everything i want and here i have i've lost it and i'm in my my late 20s and i'm

00:52:13.080 essentially having to start over so um you know now because i have that foundation and i have that

00:52:20.840 audience and i've built relationships with these people for 10 years it's unbelievably easy for me

00:52:25.080 to start a new business and to see success again which i have and i've rebuilt my my uh my little

00:52:30.280 mini empire if you will but um you know the values and what's important has definitely changed

00:52:36.040 after going through something that challenging and difficult i came out of it with uh

00:52:42.040 an appreciation for everything in life that i had as long as nobody was bleeding that i love like

00:52:48.120 bleeding out in front of me and dying everything's good doesn't matter they don't have a house anymore

00:52:52.200 doesn't matter they don't have this other stuff like as long as the people i love are not in trouble

00:52:56.520 life is fucking fine uh so that was a really huge shift for me where it stopped being about chasing

00:53:02.520 you know the hundred million dollar mark the 500 million dollar mark and you know all of the

00:53:07.000 material accomplishment sides of life and it really put things in perspective so that was a really big

00:53:13.400 reset uh for me and now at 39 there is a side towards like okay i need to get my shit back together

00:53:20.680 i'm going to be 40 i'm officially going to be an adult when you hit 40 there's no more excuses right

00:53:25.080 yeah uh the hair is starting to starting to to fade and and thin and uh it's like

00:53:30.200 shit i have to really build back everything again uh and i don't want to lose that i don't want to go

00:53:35.800 through that a second time i can't afford to do that right so um right now the priorities are build

00:53:44.600 something which has always been the case that's going to provide the biggest benefit to my fellow

00:53:48.920 humans that i can that's going to create a legacy for me in that regard of of building people up and

00:53:55.720 improving people's lives and then to take a much more conservative approach when it comes to to

00:54:00.680 finances and money and asset protection security and all of those all of those lessons learned that i

00:54:06.680 took away from that event um and then from a giving standpoint a charity standpoint you know i

00:54:13.800 i'm one of the biggest uh contributors to charity water and scott harrison who's become a really good

00:54:19.320 personal friend of mine and so always having that as a built-in part of the business where we give a

00:54:24.520 percentage of profits and revenue every month to that specific uh group has become a huge priority

00:54:30.040 as well and when i had the least amount of money uh in my life in the last two years is when i signed

00:54:36.840 on to my biggest obligation from a charity perspective it was a sixty thousand dollar a year donation

00:54:42.200 um which i should not be making from a financially sound you know approach um but it was just from

00:54:50.280 an abundance mentality and and where i wanted to be and uh again coming through that an event if

00:54:56.440 if the money that i'm making can have an impact on 10 000 plus people a day or not a day a year and

00:55:02.040 give them clean water and like change their lives then awesome yeah you know so it's just been a it's

00:55:07.160 been a huge lesson learned and a huge reset uh for me but at the same time i'm not neglecting myself

00:55:13.640 either and what i am truly passionate about in life is racing cars yeah and and that's been my biggest

00:55:18.840 passion for many many years now and um and so i i still do that and you know i bought the i bought

00:55:25.320 the ferrari that i've i've had my eye on and for me that's about my daily pleasure you know andy and i

00:55:29.800 were talking about earlier the fact that if you until you've owned a supercar you don't really get it

00:55:35.640 and it's not about showing off it's not about being seen it's about the fact that you can make

00:55:39.400 a 10 minute run to a grocery store and scare the shit out of yourself that you know just gives you

00:55:44.680 this adrenaline rush and it's just it's just awesome it's the greatest thing ever yeah it is

00:55:48.920 yeah it really is dude it's so awesome to hear that about the given the 60 000 when it's not making

00:55:57.960 sense because i am a huge believer that giving is relative right like you know a dude who's got a

00:56:05.800 billion dollars and he gives a fucking fifty thousand dollar donation it's like me giving five bucks you

00:56:11.160 know so i i am a firm believer that and i don't like in the universe or god or whatever you want to

00:56:20.440 say that dude when you give and it means something to you like it's a sacrifice for you to do that

00:56:27.720 that's when like you get it back tenfold right you know what i mean and you shouldn't do it to get it

00:56:32.040 back but dude i've given so much money away and like it all i always i don't know it always it comes back

00:56:40.440 tenfold in every way and i don't have an expectation of that if it doesn't it's fine but it always has

00:56:46.280 and that's just a fact yeah and uh i just i don't know like dude it takes a special kind of human

00:56:52.680 to do that when it's you know when it's not just an easy thing to do like you know like oh here's

00:56:59.400 10 bucks or here's 50 bucks right you know what i mean i don't know that's fucking cool it's just an

00:57:03.960 abundance mentality dude it is it's a complete belief in myself and the way the world works and

00:57:08.440 i have i have a 10-year history of a shit ton of success in what i do so it's uh it's not a risk

00:57:16.440 for me in that regard yeah yeah i get it but it's just cool to know that like because that's a testament

00:57:21.640 to your belief in that like a real testament what so what was that uh if we want to give a shout out

00:57:26.520 for that charity that you yeah charitywater.org charity they're uh they're unbelievable they're

00:57:30.920 the most high-tech cutting-edge charity organization in the world uh they're one of

00:57:36.120 well they're really the pioneer that where they give a hundred percent of every donation it's

00:57:40.920 deployed to the field in a verifiable literally satellite photo way uh even your merchant fee

00:57:47.240 from the credit card the three percent they reimburse and that goes into the field oh and uh and so

00:57:52.040 unlike you know red cross or all this other bullshit stuff that gets eaten away by administration

00:57:55.880 and you never know what happens to your money this you get photos from the well that your money went

00:58:01.560 to you know and of the villagers and you can look it up on google maps and uh that's cool they're

00:58:07.240 amazing yeah that's awesome that's super cool and a real charity no shit man uh gary v is actually

00:58:17.560 part of the part of the group as well and a bunch of silicon valley guys are and yeah yeah yeah it's

00:58:21.640 it's called it's called the well if you're if you're having a degree of success in your life

00:58:26.040 and you want to you want to participate um call them up and email them and ask them how to join the

00:58:30.360 well and uh it's a pretty awesome yeah group have you flown over there with them i have i attended their

00:58:36.920 grand opening for their new york office yeah a year ago and it literally is run like a silicon valley

00:58:41.800 startup yeah it's a bunch of ex-googlers apple apple employees facebook people who gave up unbelievably

00:58:48.840 lucrative salaries to uh come in and work for a fraction of what they were making because they

00:58:55.080 just believe in the mission right so right yeah that's great so so maybe you guys uh talked about

00:59:01.000 this already like i said i stepped out no one noticed but uh what's what's on the agenda for

00:59:05.800 the future i mean like in terms of uh you you've gone through a couple things but you know what's the

00:59:10.520 grand plan you know you're you're uh you're you're you're laying on your bed right before you die and

00:59:17.240 your life is flashing before you and i mean what's the what's the hope that what are the scenes that

00:59:23.480 are going to pass man that's a tough that's a tough question i i wrestle with because i have expectations

00:59:29.240 for myself and the kind of uh personal goals that i have financially and and you know what i want to

00:59:35.560 provide my family with from a legacy standpoint and uh and there's a lot of work to be had in that

00:59:39.960 regard right now yet at the same time i think as you get older the less important that side of your

00:59:45.080 life becomes you know again on the material side and um so i've been dealing with the juxtaposition

00:59:51.400 there but at the same time you know we've talked about this again today and on andy's show if you

00:59:57.960 forget about the money then you'll you'll actually exceed all of your expectations yeah there's a

01:00:01.800 paradox it is and so i'm having to remind myself is forget about your financial goals man like

01:00:07.320 build this platform and and focus on how many emails and letters you get from people thanking you

01:00:15.160 that you've had a positive impact on their life and if you just focus on that number the rest takes

01:00:19.720 care of itself there's always gonna be a way to make the make the money come yeah right yeah yeah so

01:00:24.520 this podcast uh we straddle a business and success we're not really a business podcast we're not really

01:00:30.840 successful we're kind of both right so we've talked a lot about business which you know all

01:00:35.240 these are overlapping but i know our listeners are hugely committed to self-development so why don't you

01:00:42.840 share some of your personal habits i'm the wrong i'm the wrong guy to ask for that brother um i'm uh

01:00:50.200 it's interesting i don't know if you're the same way andy or not but i am so effing stubborn when it

01:00:55.960 comes to not being told what to do that i don't even let myself tell myself what to do

01:01:01.640 and the me and the fact that i've tried all of my life to have these daily morning habits rituals

01:01:07.160 right disciplines etc routines and i'll have it for a day and that's it because the next morning i might

01:01:13.640 have had a lot of fun with some friends the night before i don't want to wake up at 6 a.m and go work

01:01:18.600 out i just want to sleep in and i'm like you know what i'm gonna do what i want to do so right that's

01:01:23.880 never worked out well for me um but at the same time again that's a whole nother thing what we

01:01:28.200 talked about it's about finding what works for you right and sometimes that works yeah it's you know

01:01:33.560 i became an entrepreneur because i want to do what i want to do when i want to do it right and um with

01:01:38.840 that with that being in mind there's one habit that i've i've taken with me since the beginning of my

01:01:43.480 career which is unbelievably simple but it works for me which is the daily three to five list of the

01:01:48.760 tasks that i need to get done there you go putting that in evernote every day i've heard that yeah kind of

01:01:53.640 sort of it kind of works doesn't it yeah and uh the analogy that i use for that is uh bricks so if

01:01:58.840 you want to build a mansion it's going to take you five or six years to build it and if you lay three

01:02:02.920 to five bricks a day you'll eventually end up with a mansion uh but that's it you've got to lay your

01:02:07.240 bricks every day and get it done and if you take a long enough approach to what you're working on you

01:02:12.600 will end up with the result that you want uh and that's it that's my that's my one daily discipline

01:02:17.160 that i do that's great that's great exactly the same as mine and if you want to hear that in detail

01:02:22.440 you can go listen to uh win the day podcast which is episode oh gosh 117 117 yeah um but it's called

01:02:30.520 win the day so we go into that the whole episode is dedicated to what he just said mike how do people

01:02:35.480 connect with you on social media what's your what are your handles you know mike mikeyler.com is the

01:02:40.440 central hub where i have links to to everything i'm not super active on social you know i have facebook

01:02:45.480 and instagram but i i might post instagram once every two weeks yeah uh but the podcast goes up

01:02:50.920 every week and and um you know we have a an email list with all of the new stuff that we have coming

01:02:56.360 out but uh you know i wish i was better i wish i was more of an extrovert on the social media side

01:03:02.280 that's it but yeah mike diller.com is a great place to start and and that's it so let's close it out with

01:03:08.760 this question because you asked me this on your show and i want to ask you the same thing if you could

01:03:14.760 give one piece of advice to somebody listening right now who is uh a beginning entrepreneur

01:03:23.320 um what would it be master a skill set that's the that's the key to everything if you master

01:03:28.840 a skill set it empowers you to take action and to get a result and to create momentum in your life

01:03:34.600 uh and it turns you into a source of value for other individuals so figure out how your brain is

01:03:40.280 wired uh if you're an analytical numbers based person go out and master a skill set when it

01:03:45.080 comes to facebook advertising if someone did that over the next three to six months

01:03:49.400 they could start a little facebook agency and run other people's you know paid out of clients and make

01:03:54.680 literally 500 grand to a million dollars a year just by themselves running that agency from home

01:03:59.160 right uh if you're on the creative side uh such as myself learn copywriting uh you know that and

01:04:07.160 learning how to sell through the written word whether that is through webinars or through videos

01:04:12.360 or through website copy or through emails is literally the golden ticket where you can go

01:04:17.720 out and either sell your own products or services or others and when i say master a skill set i i really

01:04:23.480 mean master it don't watch five videos on youtube and think that you've got this whole thing figured out

01:04:27.800 it's going to take you two to three years to do that the best way that you can get experience is to

01:04:33.320 go offer to do it you know for others uh you know like andy or like myself for free or or at a discount

01:04:39.240 or whatever it may be get real world experience get paid to do it as an employee if you need to

01:04:46.040 and go unbelievably deep to where you could literally write the next book on the subject matter and have it

01:04:52.040 be you know the the biggest source of authority in that industry and if you find yourself in that

01:04:56.040 position you've already made it like you can just really write your own ticket yeah amen i agree

01:05:01.000 well dude thank you so much for coming on the show man yeah thanks for having me really really cool

01:05:04.680 i'm super super uh this is one of my favorite episodes we've done just like dude i just love

01:05:11.560 talking to you man so i'm so glad to have you on thank you well i can't uh i can't wait to have

01:05:15.080 you down to austin for uh f1 this year yeah yeah and get some time around the track yeah we do need to

01:05:21.560 take a little time to uh share some important uh links uh the mfceo.com forward slash badass books

01:05:28.200 it's andy's reading list guys if you haven't checked it out go ahead and check that out uh

01:05:32.040 we've made that available and it's not just a reading list he shared some uh some salient thoughts

01:05:37.000 on each resource and then andy's at andy for seller tyler's at my m a i underscore t y l e r my tyler

01:05:45.880 and i'm at v-a-u-g-h-n-k-o-h-l-e-r so connect with us because andy's got a lot of videos on

01:05:51.720 instagram it's still amazing how many people don't know that yeah there's listeners to the

01:05:55.320 podcast that don't know that there are uh awesome videos that you post on instagram and youtube so

01:06:00.520 and the mfceo.com little mini uh podcast almost on a daily basis there yeah so guys also look um

01:06:09.160 all i ask for this if you found value in the podcast please share with a like-minded friend you

01:06:13.800 you know let them know about us that's that's how we grow we don't advertise the podcast we don't

01:06:17.880 sell things on the podcast if you're interested uh if you have a friend who's interested in what

01:06:22.440 we're talking about and you think they benefit just share us up we really appreciate it so guys uh

01:06:28.840 we will talk to you next time

REAL AF with Andy Frisella - February 14, 2017

Self Made, with Andy Frisella - MFCEO126

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