REAL AF with Andy Frisella - Seven Deadly Sins That Kill Entrepreneurs, with Andy Frisella

00:00:00.000 What's up, guys? This is Vaughn Kohler, and you're listening to the MFCEO Project.

00:00:04.700 Can you name the seven deadly sins? Lust, pride, envy, anger, greed? Have you ever committed any

00:00:11.260 of those? Well, today we are going to talk about the seven deadly sins that destroy the souls of

00:00:16.140 entrepreneurs. That's today's podcast. Get ready.

00:00:30.000 Hey, guys. What's up? You're listening to the MFCEO Project. I'm Andy, and I am the motherfucking

00:00:44.040 CEO. If you're just tuning in, this is your first time listening, welcome. What is the MFCEO Project?

00:00:51.700 Well, the MFCEO Project is a project that we started about a year ago, basically to bring

00:00:58.060 the truth of entrepreneurship, success, and life in a no-fluff, no-unicorn, no-fuzzy-animal-rainbow-pussified

00:01:10.660 sort of way that America has become. If you're brand new and this is your first time, guess

00:01:16.400 what? We're going to say bad words. We're going to say words that might offend some people.

00:01:20.320 If you're offended by curse words, there's plenty of other people that you can listen to that

00:01:25.220 fill your mind with a bunch of bullshit. So, what is a motherfucking CEO? Oh, Andy, I don't have a

00:01:32.700 business. Why am I supposed to? I don't have a business. Am I supposed to be a CEO? Motherfucker,

00:01:38.400 you're the CEO of you, okay? And you going through life being a passive little bitch isn't going to get

00:01:45.460 you anywhere, and that's the point of this podcast. The point of this podcast is to get you to sack up,

00:01:51.080 to nut up, to man up, and become responsible for your own fucking life. That's what we're here for.

00:01:57.740 That's what we're going to do. And if this is your first time listening, welcome, because we're about

00:02:01.980 to change your fucking life. Now, I'm here with my co-host, Vaughn, DJ, DJ God, the Impaler. What's up,

00:02:09.720 brother? Dude, this week was crazy, and I'm tired, and I can only imagine how tired you are.

00:02:17.260 Yeah, man. Yeah, guys, regular listeners, I apologize. We missed out on a couple podcasts

00:02:22.060 in a row. As you know, I had the Ask Gary Vee book launch event. I was asked to host the first

00:02:28.760 inaugural event of his tour, which I am super humbled and honored to be able to do. It went

00:02:34.640 awesome. We killed it. For those of you that showed up, you know what I'm talking about. It was a great

00:02:39.060 event. You know, I was losing my voice up until the event, so I started to lose my voice,

00:02:45.840 and Vaughn and I kind of made a call where we needed to just chill on the podcasting the week

00:02:50.320 before because I didn't want to not have the voice for that event. So everything worked out good.

00:02:55.820 We missed a couple podcasts, but now we're back, and we're going to get back on track. So I

00:02:59.660 apologize, you know, for not bringing the heat the last couple weeks to you guys, but we're going

00:03:05.340 to get it back on the rails here. Right, and I know I'm sharing something you would share by saying

00:03:11.320 this, but you know, there are a lot of things that we could say about that event, but I was just

00:03:15.720 amazed by the people that came, and you know, I mean, we had people come in from Africa, Canada,

00:03:21.360 Africa. I talked to a guy named Pablo, talked to a guy coming up from Texas who had a gun shop by

00:03:26.100 the name of Lance, and I did promise there were two young bucks, as you call them, two young bucks

00:03:30.860 from New York, Staten Island and Yonkers, Frank and Mike, and they met those guys. Did you mean

00:03:36.440 that? Were they not really cool? Yeah, cool guys. So they were talking about how they...

00:03:40.280 Little shorter dudes with dark hair? Yeah, well, I'm not going to say shorter because...

00:03:44.200 They're taller than you. Yeah, they probably, yeah. Shorter than me. But they listened to the

00:03:48.100 show with their girlfriends. I thought this was funny. Alyssa and Marissa. So it's Frank

00:03:52.940 and Mike and Alyssa and Marissa. So guys, thanks for coming out. I promised you I'd give you a

00:03:57.480 shout out. Yeah, I remember those dudes. You know, PM me and we'll send you some, we'll send

00:04:01.040 you some t-shirts or something. Yeah, it was a good time, man. You know, the people that... Did you notice

00:04:06.200 how positive the atmosphere was? Oh, it was off the charts. Like, dude, it was like you

00:04:08.980 could feel it. Yeah. You know, I was really, really proud of the culture that we're building

00:04:14.380 through this podcast because come to find out, you know, after the event... Now, guys, if

00:04:19.580 you came to the event, you know that I spoke less than Gary and some people mentioned, they're

00:04:24.260 like, Andy, I wish you would have spoke more. Right. Hey, dude, our purpose of that event

00:04:28.220 was to launch Gary's book. All right. It was his deal. He asked me to host it. As a host,

00:04:33.140 it would have been rude for me to try to, like, upstage and talk, you know, and take

00:04:37.140 a lot of the time like that. So if you guys came and you were expecting me to talk, you

00:04:41.620 know, full term, you know, I apologize. But, you know, it was Gary's night and I wanted to

00:04:46.540 give him that night and I think it went great. Yeah. So we're going to do it. We're going

00:04:49.800 to have plenty of events this year coming up. So, yeah, it was...

00:04:55.140 We'll keep you in touch on that. It was crazy. So I've been taking a lot of questions,

00:04:59.280 obviously, over the last, well, how long have we been doing this? A year? Yeah. And so I

00:05:05.020 put them all together and I kind of arranged them in sort of a unique way. And what I want

00:05:09.520 to do is sort of fire off the questions to you and you just riff. Let's go. Okay. So the

00:05:14.840 way that I, you know, I mentioned this in the introduction, the way that I lumped them

00:05:19.640 together is I created seven deadly sins that destroy entrepreneurs. But before we go forward,

00:05:25.060 what do you think is your worst sin? Oh, man. I mean, like, what are you talking

00:05:32.060 about? Like actual seven deadly sins? Like your deepest, darkest secret that you want

00:05:34.760 everybody to know. The actual... Like I'm a pastor, just pretend I'm a priest. Like the

00:05:37.260 real sin? Yeah, like the real sin. Or the entrepreneurial sin. Yeah, the real sin. And then we'll talk

00:05:41.260 about entrepreneurial sin. Oh, dude, it's always been gluttony, man. Gluttony. Okay. Yeah.

00:05:44.220 I mean, let's be real. I'm fucking three... I was 325 pounds in January. You know what I'm

00:05:50.380 saying? I've lost 30 pounds since then. You know, I like to enjoy food. I like beer. I

00:05:56.400 like... And I like them in excess. You know, and gluttony could be in a lot of different

00:06:01.580 areas. But I actually would say in a literal sense, you know, food and spirits have been,

00:06:07.960 you know, overconsumption of those things have been my thing, you know, to where I struggle

00:06:11.320 with my whole life. Yeah. Well, I wouldn't say your whole life because as you know, I was

00:06:16.160 at your high school recently and I came across a picture of one said Andy Frisella who had

00:06:22.060 a post 90210 haircut. And of course, I'm keeping it as blackmail. That was pimp, dude. It was

00:06:27.700 pimp. It was pimp. That was pimp, man. You look good. So if you all want me to post that

00:06:30.940 on my Instagram, then flood me with PMs on that. But I don't care, man. I look like that

00:06:37.160 and still be pimping. I'll make that shit cool again. No, I loved it. But I saw... And the

00:06:41.780 picture... You post that on your Instagram, you'll see 100 people fucking rocking a haircut

00:06:45.060 tomorrow. That's probably true. All right. So deadly sin number one, I would call the

00:06:51.640 deadly sin of certainty. So this is the thing that I'm getting from all these people. Okay.

00:06:56.680 They wanted... Which by the way, by the way, if you're one of these people struggling with

00:07:01.140 food and alcohol and things like that, I haven't had a drink in 85 days. I haven't... I've

00:07:07.140 down 30 pounds since January. Okay. If you're not in control of those things and have struggled

00:07:13.460 with those things, we actually have something going on right now with our company, Firstform,

00:07:17.660 which you can find out about at mytransformationstartstoday.com. It's a transformation contest

00:07:23.160 that we're doing. $250,000 giveaway. I'm leading the charge. I put myself out there and said,

00:07:29.520 hey, man, I'm fucking fat and I'm going to change it. And I'm changing it. So if you're

00:07:33.160 one of these people listening and you're having problems with the physical aspects of your life

00:07:37.300 right now, dude, join what I'm doing and hit it up at mytransformationstartstoday.com.

00:07:43.500 Join our program. Let my company help you. And this is my first plug I've ever given myself

00:07:50.320 ever for our company on a podcast, but let us help you because, dude, I'm running fucking six

00:07:56.460 companies. I have no fucking time. Okay. I travel every week. Dude, I promise you I've got more shit

00:08:03.980 going on than you do right now. And I'm fucking doing it. So if you're listening right now and

00:08:09.520 you're struggling, you don't have a fucking excuse. Let's do it together. I'm doing it. You do it with

00:08:14.120 me and let's make 2016 or fucking bitch. Okay. My transformation starts today.com. That's my

00:08:21.120 little plug. I love it. Well, I mean, I know there's people listening that want to change,

00:08:25.240 right? You know, let's fucking do it. I'm doing it right. I'm doing it with you. You know,

00:08:28.920 I should mention too, that, that, uh, it's not just people who are technically overweight that

00:08:33.980 need to know it's whatever you want to change, right? Whatever you like, like you want to gain

00:08:37.820 muscle. Technically gluttony is not just overeating. Gluttony is not treating your body. Right. You

00:08:42.140 know? So, so there are people and I, and I got to take the medicine myself. There are people like

00:08:46.320 myself who don't have trouble, uh, you know, keeping the weight off, but that doesn't necessarily mean

00:08:51.760 I'm healthy. Right. So my number one problem is dude, I'm terrible about drinking. Andy, you have a ton

00:08:56.020 of personal trainers, gym owners that listen to you so they can actually join too. Right. Exactly. Yeah. And

00:09:01.060 that's, and that's another way you become a sponsored athlete through our company. Just go

00:09:04.060 to the website, check it out. I don't want to turn this into a big commercial. Yeah, no, it's great.

00:09:07.360 It's great. It's good. Good thing. So people are asking me, they're like, dude, you're down. I can

00:09:10.700 tell you're down. Well, yeah, I'm busting my fucking ass. It's a priority, you know, make it a priority

00:09:15.720 for you too. Right. Absolutely. So deadly sin. Number one is certainty. And so what I'm getting from

00:09:22.640 people is that they're wanting to know without a doubt that they've got the best plan, the best product,

00:09:28.260 et cetera. Um, and so the question that I have for you, cause I know that, you know,

00:09:33.600 that this whole idea of certainty is, is an unrealistic myth. So what are the things that

00:09:39.880 the entrepreneurs have to be certain about? And what are the things that practically there's

00:09:46.180 just room for error? There's room for adjustment. Look, I would say this is probably, and you probably

00:09:52.880 know this is why you asked me this first. Um, this is probably the biggest sin, entrepreneurial

00:10:00.920 quote sin that people make because it keeps people from actually becoming an entrepreneur.

00:10:07.120 If you're thinking about starting a business and you're thinking of a plan and you're thinking

00:10:11.780 of going into business for yourself and you're thinking of doing all these things, you're not

00:10:16.160 a fucking entrepreneur. You're not an entrepreneur until you're fucking doing it. Okay. So that's

00:10:21.560 point number one. So most people get caught up in the certainty and because everything else in life

00:10:28.720 is supposed to be certain, you know, um, you go to school, you get a job, you get married,

00:10:36.540 blah, blah, blah. Those are all assumptions people make for them, for their lives. And they believe

00:10:40.340 those things are going to happen. Well, when it comes to designing an entrepreneurial path,

00:10:44.720 they think that they're going to be able to plot out from point a to point B, B being where they want

00:10:51.060 to be in, in, in two years, which is reality where they're going to be in 20 years. Okay. And they think

00:10:56.720 they're going to get there going in a straight line. It's not the way it works. Okay. Entrepreneurship

00:11:01.920 is not about the best plan. It's about the best action. All right. And the best action that's taken

00:11:10.100 on the best plan that you could create is still going to have ups and downs and road bumps and

00:11:16.920 walls that you need to either go over around or fucking through. That's the reality of being an

00:11:22.440 entrepreneur. The best guy who knows how to adjust, who knows how to adapt, who knows how to take these

00:11:28.260 things and turn them into lessons on how to progress. That's going to be the guy who fucking wins.

00:11:33.780 All right. Not the guy with the best plan who never fucking takes the first step because there's

00:11:37.800 always uncertainty. Uncertainty should be the driving force behind your willingness to improve

00:11:46.360 and learn and progress. Okay. Do you get what I'm saying? Absolutely. All right. I don't know what

00:11:51.960 I'm doing. I don't know where I'm going. So that's going to motivate me to educate myself more, to do

00:11:56.800 more, to stay later, to execute more, to make another call, to send another email, blah, blah, blah, blah,

00:12:02.540 down the road until I get where I want to go. That uncertainty is fear that you should use to

00:12:08.640 propel you forward. All right. And if you just look at it as trying to make it certain, you're

00:12:13.260 missing the fucking point. Absolutely. We get questions about this so much that I actually

00:12:17.220 posted about this on Instagram the other day because people confuse certainty with intentionality

00:12:22.120 and whether it's all of life or whether it's their entrepreneurial plan, they want to have

00:12:27.460 the plan. And I'm always telling people like, don't let, don't let uncertainty keep you from

00:12:32.160 being intentional. You don't need the plan for your life right now, but you do need a plan. So

00:12:36.720 just execute. You make the best plan you can. And then you move forward and adjust the plan as you

00:12:42.460 go. Right. That's it. And that's the way it works. Right. Yeah. I love that you just use the word

00:12:48.240 adjust because that leads us to the second deadly sin that destroys the souls of entrepreneurs. And that is

00:12:55.020 rigidity. And a lot of the questions that we get have to do with, you know, people's inability to

00:13:00.740 adapt or evolve to a situation. And so I guess my question for you, because you've talked about this

00:13:05.200 a lot in practical terms, how have you developed a skill at adapting? How, how have you learned to

00:13:12.260 embrace change? Dude, it comes from being aware of what the results you're getting. Okay. If you're

00:13:19.620 executing on something and it's not producing results, okay, there's two options there. Either

00:13:25.400 A, it's not working or B, you're not letting it work long enough. Right. So you have to be able to,

00:13:31.200 to, to take a very non, um, opinionated open, you know, view of honest and honest view of, of

00:13:45.620 a realistic view of what is actually happening because it's very easy to get caught up when

00:13:52.140 you're not doing very well in entrepreneurship. You're just starting out. You're not making money.

00:13:55.900 It's very easy to give up on things that will work, that you're just not being patient enough

00:14:01.820 to allow to work. And I'm probably stepping over one of your other sins here, which is patience.

00:14:06.000 I'm sure because whatever, I don't know. Cause Vaughn doesn't fill me in ahead of time.

00:14:10.340 Well, I don't. And I should point out that these aren't, these aren't the seven deadly sins.

00:14:14.260 These are just seven deadly sins. So there's lots of sins. Right. And lack of patience is

00:14:18.620 one of them, whether it's in this podcast or not. Right. The point is this,

00:14:21.500 you can't be so rigid that you stick to something that isn't working because you like it. Right.

00:14:34.120 And you think it's right. And you don't want to be wrong because you have pride. All right.

00:14:38.700 You have to be able to recognize in an honest fashion, whether or not you have a good plan

00:14:44.200 and you just haven't given it enough time or you have a bad plan. It doesn't matter how much time

00:14:50.500 you give it. Right. And a lot of people, you know, quote unquote, fall in love with their ideas and

00:14:55.420 their methods. And a lot of entrepreneurs, they want to be right. Okay. Well, I don't want to be

00:15:00.560 right. I want to be fucking rich. All right. And a lot of times it's going to take you being able to

00:15:05.940 look at yourself in the fucking eye and say, you know what? This is wrong. I've got to,

00:15:10.640 I've got to change my plan or that your, your consultant or your manager or your, your, your

00:15:17.600 hourly employee that you have helping you. It's very, very, very likely that they actually have

00:15:22.140 a better idea than you. Okay. So being able to, to like get rid of the ego. Okay. And look at things

00:15:29.880 honestly, and be self-aware of what it is you're doing, why you're doing it. And if it is, or isn't

00:15:36.500 working is a huge key to moving away from being too rigid. Okay. And there's things that do require

00:15:42.660 you being rigid, but there's, but it's almost like an art, you know, it's not, there's not a set,

00:15:50.120 set plan. I can sit here and give somebody to how the right amount of rigid. Okay. Cause sometimes like,

00:15:56.860 dude, sometimes I know I am right and it isn't playing out the way. And I know longterm I'm right

00:16:01.840 and I'll have people disagree with me. I'll have people tell me I'm wrong, but in the longterm

00:16:06.440 I'll fucking win because I know. Right. But there is other times where I know that what I've decided

00:16:11.920 was wrong. And then when those times come, I've got to let my, my, my rigid nature go and adjust.

00:16:20.140 Right. Okay. So would you say that one way to say it, or at least addressing part of the issue

00:16:26.140 is that definitely be rigid on principles that are time tested and work for business,

00:16:31.240 but don't be so rigid on your plans. So rigid on principles, you know, good principles of

00:16:36.880 a business, good principles. I would say rigid, rigid on your values, you know, rigid on your

00:16:41.080 core values of what you stand for, what your company stands for. Um, and be fluid in your plan,

00:16:46.920 you know, allow, allow things to change, allow your plan to evolve. You know, what you think

00:16:53.120 is the right way today will not be the right way two years from now. I promise you. Right.

00:16:57.260 Promise you. Right. So I love the fact that you use the phrase, don't fall in love with,

00:17:01.420 and then what you talked about, because I think you said that at our recent event, which was don't

00:17:07.600 fall in love with how you originally became successful or, or, you know, made your money

00:17:13.040 at first because that actually Gary said, Oh, Gary said that. Okay.

00:17:17.580 But the thing is, is he's, you know, we've both said that in different ways, right? You know,

00:17:21.800 that is the truth because if you become, become, you know, attached to how you did things before,

00:17:28.140 when it worked, you're blocking yourself off from learning how to do them from this point forward,

00:17:32.820 which I guarantee you, whatever you did the last 10 years is not going to work the next 10,

00:17:38.440 just not world's changing. And we're in the middle, we're in the middle of a revolution and the

00:17:43.580 people who can, who can not only just swim with the way things are going, but also predict the

00:17:49.240 moves that are about to be made and not react, but actually see the future are going to be the

00:17:53.380 ones that went big. The ones that learn how to react to what's going on are the ones that are

00:17:58.240 going to win. And the ones who don't react and who still do things the way they used to do them

00:18:02.400 are going to be the ones that lose. So do you think this all figures into that old cliche?

00:18:06.940 Nothing fails like success. Like when, if you succeed, sometimes the people who fail the most are the

00:18:11.940 people who've already had a little success and then they just get, they just get in that groove

00:18:16.100 and then they do look, most people get a minimal amount of success. They get a couple of fucking

00:18:22.740 toys, you know, they get a cool car, they might get a boat, you know, they get a nicer house and

00:18:27.740 then they think they made it. You know what I'm saying? They come to work. They're not, they're not,

00:18:32.700 they have no sense of urgency. They're not trying as hard as they used to. They're not trying to evolve.

00:18:37.520 They're kind of like just letting things run and they put their feet up and they put their hands

00:18:41.340 behind their head. They're like, I'm the boss, blah, blah, blah. And dude, you know what? Those

00:18:45.540 people get their fucking asses beat, especially now, you know? I mean, look at, and I love this

00:18:53.680 example. I'm gonna bring up Gary again, but example that Gary uses all the time is, is fucking Uber.

00:18:58.920 Dude, do you think the cab companies five, 10 years ago were like worried about somebody developing

00:19:04.420 a fucking app that allowed regular people to pick up people versus the cabs? The cabs are fucked.

00:19:10.340 You know, hotels are fucked. Now you've got Airbnb doing this shit. All right. Now you've

00:19:16.080 got a way to rep, to rent cars this way. There's a, there's an app that you can rent luxury cars

00:19:21.940 when you go out of town instead of like these shitty fucking rental cars that companies give

00:19:26.460 you. And you actually rent people's cars versus the car rental business. Dude, these people,

00:19:33.020 they sat on their ass, they sat on their hands, they thought they had the fucking market cornered.

00:19:37.880 And now what? You see what I mean? Absolutely. That's why you always have to be looking ahead.

00:19:42.620 No matter how, no matter how much money you're making, it doesn't mean you're winning. It means

00:19:46.280 you're winning now. It means what you've done for the last five or six years was the right

00:19:50.880 thing. It doesn't mean that what that is going, what you've done is going to cause you to keep

00:19:55.640 winning. Now, what are these hotels going to do with Airbnb? Now, what are the cabs going

00:19:59.740 to do with Uber? I don't know, man. It's a good question. Yeah. It's going to be interesting

00:20:04.740 to see. I don't think the cab companies are going to be able to fucking make it, you know,

00:20:08.000 not like they used to. It's at least going to cut huge margins into the, you know, what

00:20:12.100 do you want to do? Get in a cat, get in a fucking dirty cab where somebody probably just puked

00:20:15.900 in it from being too drunk or earlier. You know what I'm saying? Some nasty, shitty fucking

00:20:20.000 cab with like fucking, you know, germs all in it. Or do you want to get in somebody who's

00:20:24.180 nice? I mean, I'm gonna tell you right now, you know, and I know not everybody can fucking

00:20:28.060 afford Uber black, but I'm going to tell you, I'm fucking calling an Uber black. The

00:20:32.160 guy's going to pick me up in a nice Audi or BMW. It's going to be nice and clean dude.

00:20:37.060 When I was in Austin, Texas for gold rush, I took an Uber black to go out to the bar that

00:20:42.220 I was going to meet everybody at. And I left my fucking iPhone in the fucking Uber. And

00:20:46.240 an hour later, the dude found me in the bar with my iPhone. You think you're gonna get

00:20:50.260 that from a cab company? No. You see what I'm saying? Yeah. But my point in this is that

00:20:55.680 dude, you should totally. I'm serious. You should sign up to be an Uber driver to pick

00:21:00.100 him up in a Lambo. Wouldn't that not be the coolest thing? All the roles. Yeah. Rolls.

00:21:04.200 Take, take, take Tyler video. The whole thing. That would do. That would be a good video.

00:21:09.120 Awesome. People are the fuck out. Awesome. Andy's cab confessions. Yeah. No, we can ask

00:21:16.300 questions that we have. Oh, dude, that'd be awesome. We have to. By the way, folks, I'm

00:21:20.860 going to make a plug for this. I'm so glad I thought of this idea of on. Yeah. So I got

00:21:25.160 another brilliant ideas. I'm going to put Andy on the spot here. Andy's got a

00:21:28.340 brilliant idea. Well, yeah. All the ideas are mine, son. I'm just the, I'm just the

00:21:32.560 second brain. But, but I really, really think we should do a spring break podcast

00:21:39.960 episode. What do you mean? Like fly somewhere and then bring it. Look at you

00:21:44.060 trying to get around. No, no, no, no. I'm really doing this for, I didn't say girls,

00:21:47.920 but bring in guys and girls, you know, bring in college students, ask them

00:21:50.320 questions, put them in, you know, DM or PM or whatever, or just shout out to

00:21:57.320 Andy. It's going down on the DM. If you, if you think that that's a good idea,

00:22:02.160 tell us. Finish the sentence. It's going down on the DM. Finish the next line.

00:22:07.320 Is that DJ Collin? I don't know. You know the next line. If it's not, if it's not NWA,

00:22:12.060 I don't know it. No, I just know that. I know that one. It goes down in the DM. And

00:22:17.320 then the next line is what Snapchat. Is that Notorious B.I.G.? I have no idea. I only

00:22:21.360 heard. You know what? I played in the car for you. You only, yeah, I only heard it

00:22:24.020 one time and it was in your car. My, my rap name, well, my rap name would be either

00:22:28.820 Easy V or Notorious VRK. Oh yeah? Yeah. That's original. Yeah, I know. Where were

00:22:35.080 we? Yeah, let's go. Okay. Anyway, so because number two and number three are so

00:22:41.340 similar, I want to, I want to clarify. So obviously number two, the sin of rigidity,

00:22:46.480 the inability to adapt to the market. Did you say the sin of virginity?

00:22:50.380 I, I hope I didn't. I might have. I might have. Well, the sin of rigidity is the inability

00:22:56.480 to adapt or evolve to the market or the needs of your, you know, particular industry. Number

00:23:01.260 three, and it's awesome. This is why I don't prepare you too much ahead of time because

00:23:05.720 we're completely tracking. You mentioned Uber. So number three is the unwillingness to break

00:23:12.200 rules. This is what the, the, the technical term is fastidiousness. It's just, I don't

00:23:17.960 even know if I can say that. I don't think you can, but here's fastidiousness. Fastidiousness.

00:23:21.960 So how do you know? So, so clearly, and I would love, and I know that the listeners would

00:23:26.240 love for you to speak specifically to how you broke the rules in your own industry, but

00:23:30.720 how do you, Andy for sale? How did you know? Okay. These are the rules not to break.

00:23:34.720 If you don't fucking break rules, the best you're going to be is another version of somebody

00:23:39.540 else. Okay. And, and to be great in your business. Okay. A lot of people get into business and

00:23:45.940 this is how I know they don't know what the fuck they're doing or haven't thought through

00:23:48.500 their plan. They say this, Hey, what's your business? Oh, it's blah, blah, blah, blah,

00:23:53.780 blah. It's just like, uh, and they give a fucking major name. Right? So like in our industry

00:23:59.820 with our supplement stores, you know, and I used to think this and I used to say this

00:24:04.780 too, but it would be like, yeah, we own supplement super stores. It's just like GNC, right? That

00:24:10.940 was like my way to describe it, but that's not, that is not the way you should think about

00:24:16.080 your company. Okay. I used to say that when I was younger, I don't fucking say it anymore.

00:24:19.540 Right. I said, we beat the fuck out of them, which we do. Yeah. And if you're listening at

00:24:22.980 GNC, we're going to continue unless you come by my shit. So, um, anyhow, I'm going to

00:24:29.820 here's the reality. Um, you have to understand and know that you have, you have to innovate

00:24:42.000 and you have to change the rules and you have to make something about yourself and your company

00:24:47.320 that makes people raise an eyebrow and say, Whoa, that's different. That's, that is sort

00:24:52.260 of like this other thing, but it's different. And I like this difference. Okay. So what is

00:24:56.500 that going to be for you? And you're asking me, how do you know what to break and what

00:25:00.360 not to break? Well, I think that you have to look at the way things are going. You have

00:25:05.820 to look at the market, not just your market, but all markets, the way business is being

00:25:09.640 done and work with the way business is being done. A lot of people try to do business the

00:25:16.720 way it worked 20 years ago. And that just doesn't work anymore. And then they, and then

00:25:20.400 they were like, well, I'm doing everything I'm supposed to do. Well, you're doing everything

00:25:23.860 that's already been done. You're not doing everything you're supposed to do because

00:25:26.860 there really isn't anything you're supposed to do. You know what you're supposed to do?

00:25:30.300 You're supposed to sell shit. All right. You're supposed to solve a problem. Those

00:25:34.740 rules you cannot break, solve a problem, solve a problem, do the right thing, treat

00:25:41.020 your customers well, create enough impact on a customer that they spread good word of

00:25:44.940 mouth. Those are rules that you never want to break, right? How you do those things are

00:25:49.740 that's where you want to break the rules. That's where you want to change the game.

00:25:52.860 And that's where you need to see, you know, your competitive advantage is going

00:25:57.520 to be in what you can do differently than the other guy that's already done

00:26:01.900 this. Because if you're just trying to copycat someone, the chances are they

00:26:06.480 are, they already have the market share and you're not going to be able to pull

00:26:09.840 it from them. Right. You know what I'm saying? Yeah. So I go ahead. No, you go

00:26:14.480 ahead. No. Well, I was, I was going to say is I also think in observing what you and

00:26:19.080 Chris have done with first form is that you mentioned solving a problem. I think

00:26:22.700 knowing which rules to break is in order to know that you have to see which rules

00:26:29.000 suck. What like, so you looked at the fitness industry and the supplement

00:26:32.740 industry and you said, okay, here's kind of the whole culture of it. And here's a

00:26:37.600 rule that is in effect that, and that rule sucks. Well, when you break that rule, when

00:26:41.640 you look at something and I'm not going to get into that makes sense. Yes. I'm not

00:26:45.720 going to get into specifics about my business because I know I've got a lot of

00:26:48.700 people that listen that do what I do and that's fine because I don't think they

00:26:52.280 can fucking do what I do anyway. But the reality is I'm still not going to get into

00:26:56.400 specifics because I don't have to. Here's the thing. If you look at something in

00:27:00.220 your business and you ask yourself, why do we do it that way? And the answer is

00:27:04.560 because it's always been done that way. That's something that you can probably

00:27:08.080 improve. Right. Okay. That's something that probably needs to be ripped up and

00:27:13.020 redesigned in a better, more efficient, more effective, more impactful way. All

00:27:18.420 right. And that's what I'm saying. So like, you know, oh, well, why do we, you

00:27:23.300 know, market like this? Well, because everybody else does it. Or why do we, uh,

00:27:27.520 handle our customers like this? Because that's how it's always been done. Those

00:27:31.220 are the things. And those are the opportunities that you have to rip apart and

00:27:36.500 examine and come out with something better than the competition. All right. And

00:27:40.640 that's what, that's what I've always done. But most people won't do that

00:27:44.680 because their level of entrepreneur, like there's different levels of

00:27:48.680 entrepreneur, right? We talked about this when Gary V was on, when we went to New

00:27:52.700 York to have him on, there's guys who are grade a fucking top level builder

00:27:57.200 entrepreneurs. That's me. That's what I am. I'm going to fucking look how to beat

00:28:01.200 you and improve on every fucking level, every fucking day. If you're in my industry

00:28:05.540 and you're coming against me, I feel bad for you. All right. Because I'm not going to

00:28:09.600 quit and I don't do it for the money. I do it because I fucking like it. All

00:28:12.940 right. I just like to win. I like to come up with new shit. If you are in

00:28:16.340 other companies bigger than me right now. Yeah, there are, but they're also been in

00:28:20.020 a lot longer than me too. All right. Here's the other thing you have to be

00:28:26.700 able, you know, most entrepreneurs are not that kind of person. They're the kind

00:28:31.680 of people who look at other people and they say, Oh, that looks good. That looks

00:28:34.420 easy. That looks like something I could do. I could do that. And then they just do

00:28:37.480 it. And those are the people that never really find any success. They might be

00:28:40.980 able to, they might be able to like pay their bills and shit, but you know, they're

00:28:46.020 not going to be at the top of their industry, innovating, leading, you know,

00:28:49.620 creating new shit. They're just me too. You know, and there's, I would say 80% of

00:28:55.200 entrepreneurs, 85% entrepreneurs are me too. All right. You know, me. I love

00:29:01.540 that. I've never heard you say that like me too. Like specifically. Yeah, no, I love that

00:29:06.240 phrase. Yeah. Like don't be a me too. Right. Yeah. But you, but you get what I'm

00:29:09.800 saying. Yeah. Oh, absolutely. Oh, that looks good. I could do that. Yeah. I'm

00:29:13.140 going to do it too. Yeah. That's you're, you're going to have minimal success with

00:29:17.200 it. Right. Right. You know, it's funny you should say that about the GNC because

00:29:19.960 when people, when I first started working with you and people say, well, so what is

00:29:23.040 he like or what's his business like? I would actually say, well, I'd say it's like

00:29:30.260 GNC, but that's kind of an insult. Right. How will the tanning beds work out for

00:29:33.760 you? Yeah. Right. Exactly. Yeah. So, you know, for what it's worth, I, as you were

00:29:42.200 talking about breaking rules, I do have to say, it's kind of nice that I've known

00:29:45.780 you long enough and I've been, and I've been following you long enough on, on

00:29:49.640 Instagram that I actually remember early on and you making all your posts and your

00:29:55.360 motivational posts. I actually remember people dogging you saying, dude, this is

00:29:59.580 an Instagram. This is Instagram. Why are you making your captions so freaking

00:30:02.760 long? Yeah. And what's everybody else doing now? Right. They're all doing it.

00:30:05.740 Exactly. Right. Exactly. Which again, that's breaking rules and being, being a

00:30:09.420 first adopter. That that's, that's a perfect example. That's a perfect example.

00:30:14.080 Here's another perfect example. I've scrapped my Instagram method like seven

00:30:19.560 times. You know what I'm saying? Like what I like to post, I've thrown away and

00:30:23.200 restarted a bunch of times because I'm always trying to get better, but that's a

00:30:26.700 perfect example. You know, I, everybody was like, no, this is for fucking

00:30:30.180 pictures, not captions. You know, dude, I got 400 fucking thousand followers

00:30:34.780 because of my captions. Right. You know, very few people follow me for my

00:30:38.520 fucking artistic pictures that I post. Right. It's all about the caption. You

00:30:43.220 know what I'm saying? That's why the engagement on the post is so high. But

00:30:46.120 when I started every fucking page who I, you know, worked with and all these

00:30:51.620 people, dude, I'm not fucking reading that. That's like a book. Well then I'm not

00:30:55.340 probably fucking for you motherfucker. Right. Go look at your fucking rainbow

00:30:58.860 pictures and go jerk off JC Penney's at home and eat fucking bonbons and play

00:31:03.420 Call of Duty. Fuck you. Yeah. You know, I'm doing me. Yeah. And that's it. Yeah.

00:31:09.200 It's funny how, I mean, every industry, every area of life has their, like their

00:31:13.720 objective standards of what is considered. You have to do this. You have to do great,

00:31:17.940 you know, this. No, you don't have to do shit. You have to do you and be fucking

00:31:22.000 great at it. Right. Well, and my point is, is that you, you know, I'm a writer.

00:31:25.900 I like to read novels. There are, there are. And if you don't have your own

00:31:29.260 fucking style. Right. Nobody's going to fucking listen. Exactly. Exactly. Like

00:31:33.040 William Faulkner writes the most ridiculously long sentences. Andy, you

00:31:37.780 cuss too much. Oh, really? Well, I just cuss too much for you. Right. Okay. Go

00:31:44.340 listen to fucking Fru-Fru LaRue or whoever the fuck over there. Right. Stay off my

00:31:49.200 fucking page of my podcast. Motherfucker. Right. I like to cuss. If you don't like

00:31:54.100 it, go the fuck over there. You know what I'm saying? Absolutely. And like, dude,

00:31:58.220 most people will hear that kind of criticism and they'll fucking stop their

00:32:01.980 own style. They'll stop their own fucking progress because they, they come down to

00:32:06.800 this, you know, thing that everybody else wants them to be quote unquote

00:32:10.160 everybody else, one motherfucker. Right. Right. And then they become this vanilla

00:32:14.320 fucking nothing that nobody gives a fuck about. Right. You know, right. That's a

00:32:18.400 fucking sin of whatever we're talking about too. Yeah. But again, I mean, it's

00:32:22.420 the, it's, that is the defining characteristic of, characteristic of

00:32:26.340 anybody who's been incredibly successful. Most people can't do that, dude. Most

00:32:29.000 people can't do that. Most people cannot be true to themselves. Isn't it funny

00:32:32.680 though? Like, I don't think all of our listeners are old enough to remember

00:32:35.680 this, but if you remember the eighties, like business advertisements and logos and

00:32:40.820 everything, it was like this just puking color and big fonts and everything. And

00:32:47.140 then Apple came along at some point and made it super simple. And I'm sure at

00:32:51.900 some point they were like, what are they doing? This is like one word with a

00:32:55.600 white background. And then all of a sudden over time, everybody was doing it

00:32:59.580 like, Oh, simple's the new thing. But again, it's, it's like, you're right. I

00:33:02.760 mean, dude, look, like I said, most people are what the fuck they don't know why

00:33:07.240 they're doing what they do. Right. They just fucking do it because everybody else

00:33:10.220 does it. Don't be that guy. Right. Exactly. So that is the sin of unwillingness to

00:33:14.940 break rules. That's number three. Number four is the deadly sin of having

00:33:19.820 control issues. So what I'm doing, what I'm talking about here is not knowing

00:33:24.040 what to do yourself and what to recruit others to do. So how did you determine

00:33:28.620 very fucking simple? You've got to be humble. All right. This is being, this is

00:33:32.540 humility. This is, I don't know that. So I'm going to find somebody who fucking

00:33:37.740 knows it better than me. And I'm going to ask them, quote unquote, pay them to

00:33:43.620 come do that for me. Do you know how much shit goes on in my office? I don't

00:33:48.100 know how to fucking do most of it. Most of it. You know what I do know how to do.

00:33:52.760 I know how to fucking sell better than anybody in this office. I know how to

00:33:55.920 fucking speak better than anybody in this office. I know how to think big better

00:33:59.860 than anybody in this office. Other than that, everybody else is better at whatever

00:34:03.800 the fuck they do than me. Okay. And that comes down to me being humble enough

00:34:07.840 to say that guy's good at this. That guy's good at this. That guy's good at

00:34:11.500 this. Let's put them together and create a fucking team that goes out and bashes

00:34:14.680 faces. Right. But most fucking quote unquote business owners want to be the

00:34:20.140 fucking best at everything. You can't be the best at everything. It's not reality.

00:34:24.700 You've got to be humble. You've got to say, Hey, I don't fucking know how to do

00:34:28.340 that and go find somebody that knows how, and then you hire them. Okay.

00:34:33.120 Because likely is they don't know how to be a CEO. There's a whole book about

00:34:36.880 this. Good to great. All right. Good to great. Good to great. You're going to

00:34:40.180 email me. What's the book you said? Good to great. Is it Gary Collins? Is that

00:34:43.240 his name? Or something like that. It is something like that. Yeah. But dude, it's

00:34:46.660 fucking good to great. Good to great. Good to great. Good to great. Don't email me

00:34:49.920 about it. It's fucking good to great. Right. Okay. Right. So the whole book about it.

00:34:54.260 The whole basis of the book is this. You're driving a bus. You're trying to get the bus

00:34:58.280 to a destination and your job as the fucking driver of the bus with the CEO is to put the

00:35:04.860 right people in the right seats. And most people can't fucking do that. Most business owners

00:35:10.480 have too big of an ego, too big of a sense of self that is overinflated to where they can

00:35:18.340 admit that, Hey, fucking Susie is way better at this than me. Tommy's way better at that than

00:35:24.340 me. Johnny's way better than this. And let them do those things. And I'm going to do

00:35:28.740 what I fucking do. Right. And that that's what it comes down to. You have to be humble.

00:35:34.300 You have to be humble to fucking bring people on that. No shit. And you pay them and you

00:35:39.460 trust them and you listen to them. And there's going to be times where you do know something.

00:35:45.340 Like, for example. All right. Graphic design. I don't know how to fucking design graphics,

00:35:51.380 but like when I know what looks good. Okay. So this I've had problems with this before and

00:35:59.000 you will to graphic designer designs what he thinks is going to look good. All right. Well,

00:36:03.640 I'm the fucking salesman. I know what's going to fucking sell. So I look at that and I say,

00:36:07.920 Hey, that looks like shit. This is what you got to do. They get all pissed off. Right.

00:36:11.580 You're like, Oh, you don't like my fucking artwork. Well, you're not a fucking salesman.

00:36:16.060 I know what's going to fucking sell. Right. So it's give and take. Sometimes that dude,

00:36:21.360 that dude, instead of crying and pouting in his fucking Starbucks at, you know, in his

00:36:26.200 fucking hipster fucking outfit, that motherfucker should be, should be learning about what it

00:36:33.160 takes to sell on your design. So it's a two way street. You see what I'm saying? So just

00:36:37.820 because you think you made something that looks pretty doesn't mean that you know the

00:36:41.340 fucking sales aspects and vice versa. So both people need to be willing to learn from each

00:36:46.940 other and work together for the fucking common good, which is winning. Right. Right. So,

00:36:52.400 so I'm going to invite Mr. Astrakol in here because I know we've gotten emails like about

00:36:57.160 this. Yeah. So do to have done nothing that fucking think they know better. Right. So,

00:37:01.360 so Mr. Astrakol says emailing in from his mom's basement. Exactly. Mr. Astrakol says,

00:37:07.480 well, Andy, you're all about personal development and being humble and learning and making yourself

00:37:12.180 better. And you've often said to us, like, if you don't know something, teach yourself how to do it.

00:37:17.440 So how do you justify that? Or how do you reconcile that with telling people at some point,

00:37:22.100 you're just going to have to come to the conclusion that you don't know something and

00:37:25.000 somebody's better at this than that's about being effective. How can I be effective at what I'm good

00:37:29.460 at if I fucking learn how to do Photoshop and I learn how to fucking do accounting and I learn

00:37:35.420 how to do video editing? How can I be effective at what I do? There's not enough fucking hours in

00:37:40.640 a day. Right. All right. Let's use some common sense. Right. Okay. That's probably why this dude's

00:37:44.660 living in a fucking mile space. Right. And I would say that also has to do with what is necessary.

00:37:48.240 Like if you are the only person who works for you, then yeah, you're probably going to have to do the

00:37:52.640 best you can and teach yourself how to do stuff. You're going to have to learn a little bit. But

00:37:55.460 eventually you're going to surround yourself with people who help you. Yeah. Okay. Great.

00:38:00.520 Seven deadly sin. Number five is what I would call lack of discernment. And this is what I mean.

00:38:05.480 A lot of people that follow you are really good. They're humble. They want to learn,

00:38:08.440 but they get, they get paralysis because they ask all these people, their opinions. How do you know

00:38:15.280 who to listen to? And how do you know who, who not to? And I would add this real quick is that

00:38:19.480 sometimes I'm going to answer experts are wrong. I'm going to answer this in fucking one sentence.

00:38:25.460 Has the person that you're asking the information from done what you're asking about period end of

00:38:36.600 fucking sin. Move on to the next one. Okay. Okay. Number six, the sixth deadly sin that kills the

00:38:45.040 souls of entrepreneurs, poor judgment of people. So don't trust people to do a good job or trust

00:38:54.240 the wrong people. How do you spot a social climber, a crook? Are there any telltale signs

00:38:59.700 or someone you just don't want to be in, you know, bed with in terms of business judging people?

00:39:05.560 Certain people have a gift for judging people. I have an extremely fucking good gift and a good

00:39:10.080 radar for knowing somebody instantly within, if I would say you got that 20 years ago. Yes. I've

00:39:16.020 always had it. Okay. If I were to say what my biggest skill as a human is, it's to be able to

00:39:21.340 judge somebody within fucking one minute of meeting them and knowing exactly what they're

00:39:26.300 all about. And I cannot think of maybe, but once or twice in my life to where I, where I was even

00:39:33.220 sort of wrong. And I wasn't actually wrong. What happened was this good person that was a good

00:39:38.740 person got involved in other things like drugs or they, you know what I'm saying? Right. So my,

00:39:42.940 my impression was right. Right. And then they got involved in things. They degenerated. Right.

00:39:46.820 They changed. Yeah. So I mean, I am fucking gifted when it comes to that, but I will say that that is

00:39:54.200 that in general people, for most people, that's a skill that you have to develop and the way,

00:39:59.580 how do you develop any skill Vaughn? You have fucking get up when you're, when you're a little

00:40:02.680 bitty kid and you start to walk, you fall, right? Right. Do you quit? No, you get back up,

00:40:07.660 you take a few more steps, you fall again. All right. It's the same thing with this skill,

00:40:11.680 this skill, hear me skill that we're talking about. This is, I have a gift for it. Most people

00:40:18.160 don't. And that doesn't mean you can't develop the skill. The skill is developed through making

00:40:25.960 bad decisions about people. Okay. So you are going, you are going to fall for some scams. You're

00:40:31.260 going to fall for some hucksters. You're going to make mistakes in judging people and what you need to

00:40:35.980 do instead of what most people do, which is cry and whine and go on Facebook and fucking write a

00:40:40.740 status, but whole people are mean. Take notes of these characteristics and how you feel in your gut

00:40:47.360 and remember them so that when the next fucking guy comes along with that same shit, you have

00:40:53.840 developed that feeling to the point where you're like, I don't, I just don't like that guy. I don't,

00:40:57.540 there's something about him I don't like. I'm not taking them on. I'm not hiring. I'm not working

00:41:00.820 with them. Yeah. You see what I mean? Absolutely. You'll say nothing teaches like experience. Exactly.

00:41:05.020 It's just a skill. And, and I could speak on this because there's other things that I'm not gifted

00:41:11.200 at. Okay. And there's friends of mine who are, they're the kind of people who trust everybody.

00:41:16.800 And I've watched them go through life, get burned, boom, boom, boom, boom, boom, boom. And now 15

00:41:22.460 years later, they're still in business and they're fucking experts at people. Okay. It's just going to

00:41:27.320 be something that you're going to have to learn and you're going to take your bumps. You're going to

00:41:30.840 take your bruises. You're going to take your punches in the face and that's okay. Don't let

00:41:35.320 it spoil humanity for you. You know what I mean? Most of the people are good. I've had, you know,

00:41:41.800 over the course of my time, I probably had a thousand people work for me. Most of them are

00:41:46.300 fucking great. Many of them have moved on to other things, right? Cause we only have a hundred

00:41:50.740 something more people. So obviously many of them have moved on because they've, they've outgrown.

00:41:56.240 Their life has outgrown where our business was at the time and they've moved on and become

00:42:01.300 successful. They were most of these people, even though they aren't here were great fucking

00:42:04.660 people. You know what I mean? And I would say out of the people I've dealt with in business

00:42:10.640 and life, most people are good. You're going to have some shit balls and you're going to

00:42:15.140 have, you're going to get fucked over by them. Just try to keep those mistakes and not,

00:42:18.680 you know, not, um, fatal. So I have to raise this question and, uh, shut me down. If you think

00:42:26.480 I'm, I'm, I'm treading into a dangerous waters by, by maybe raising a question about something

00:42:31.180 Gary said, but so Gary, you were there at the event. He said, you were there. Uh, he said he has

00:42:40.040 no expectations of people like nobody disappoints him because he has no expectations. I think that's

00:42:45.340 fair. I think he basically drove that point home. So, I mean, would you, how, how, what

00:42:50.280 do you think relative to that? I think that depends on the context of a relationship. I

00:42:54.500 mean, if you're going to hire somebody to work for you, you have, he has fucking expectations

00:42:58.480 of people that he hires. Right. Okay. So there's context. You think he just meant basically human

00:43:03.240 nature? Yes. Okay. You know what I'm saying? He, he's talking about in general terms. Yeah.

00:43:09.640 You know what I mean? There's, I have to say, I still think that's a little jaded. In what

00:43:14.820 way to, to, to, I mean, just to be, if I understood him correctly and Tyler, you were

00:43:18.840 there too, but he was just saying like, he had come to a point in his life where he

00:43:22.280 is not surprised by anything. If the night, I mean, if I understood him correctly, he

00:43:26.180 was saying if the greatest person he knows completely screws him over, that's a survival

00:43:31.620 technique. It doesn't bother him. Okay. First of all, I'm sort of the same way as well.

00:43:35.900 And that comes from experience because I guarantee you he's been fucked over a million times and

00:43:41.980 you get to the point now, like, dude, when the first time somebody screws you over in

00:43:45.940 business, it like emotionally fucking destroys you. And you spend all this time, you're like,

00:43:50.800 I did all this stuff for this person and they totally screwed me. And you spent, you like

00:43:55.740 emotionally bury yourself. You know what I'm saying? And dude, I guarantee it's happened

00:44:00.300 enough to him to where he, and I'm not, I'm going to speak for him because I fucking, I guarantee

00:44:05.760 you he'll say something similar. Well, actually what Gary will do, we'll say something totally

00:44:09.480 opposite and then agree. But, but what will happen is, um, you know, you get screwed over

00:44:16.980 enough. You, you, you learn to cut the emotional aspect of it off and you say, Hey, uh, it is

00:44:21.760 what it is. Shame on that person. I'm doing me. I'm doing what I think is right. My intentions

00:44:26.600 are good. And that person has to deal with the decisions that they made. And that's how you,

00:44:31.740 that's how you keep from like driving yourself fucking insane by what other people do. Cause other

00:44:37.400 people are going to treat you bad. Go ahead. Yeah. I was just going to say he, the way

00:44:41.620 I understood it is he, he was basically saying bad shit does not affect him anymore. No, because

00:44:46.780 dude, you can't tie emotions to it. You know that this is this, I love this. So like Conor

00:44:52.600 McGregor just lost that fight. Right. Did you watch that fight? I didn't, but I read, I watched

00:44:56.960 all the videos associated with it and read the transcripts and all that stuff. The best thing

00:45:01.140 he said and people, Oh, and how, how about that dude trying to be like, Oh, you didn't

00:45:05.720 like Floyd, but you like, you like Conor. No, I fucking like both of them. You know what I'm

00:45:09.860 saying? Right. But Conor's just different than a lot of ways. But what I did like was he goes,

00:45:16.080 Hey man, I'm going to go have a drink. Cause I'm going to celebrate, I'm going to celebrate

00:45:20.680 adversity. And you know what? Aversity should be celebrated just as much success because adversity

00:45:25.380 is why you have success. I thought that was the greatest fucking loss statement in the history

00:45:30.280 of sports because it's the truth. How many times have I said that? Absolutely. Tons of

00:45:35.520 times. I have to say that I kind of liked it cause it was a, almost like a twisting mockery

00:45:39.280 of the celebration. And you know what else he said too? What's that? I'm still going to have

00:45:42.400 steak tomorrow for breakfast. I love his, uh, I love his accent. He's dude. I just, I just

00:45:52.220 love the attitude. You know, you're fucking talk shit. You're going to have to be humble about

00:45:56.640 when you lose. And then if you could talk shit and then you could still be humble and

00:46:00.380 lost and say, you know what? I wasn't prepared as I thought. I overestimated this dude or

00:46:05.400 underestimated this dude. He was bigger than me. He was stronger than me. I wasn't as good

00:46:08.820 a shape as I should have been. Blah, blah, blah, blah, blah. All the shit that comes with

00:46:11.720 it. And I know people who fight, who didn't actually say that. I don't give a fuck what

00:46:15.700 he actually said. The dude was humble and lost. Right. And I appreciate that. Right. You

00:46:19.660 know what I mean? And, and just referring to the, uh, what you said earlier, I, you and I

00:46:24.180 still going to have steak for breakfast, baby. Exactly. But you and I talked about

00:46:27.200 that. But that's the point. That's the point. The point of this fucking, the point

00:46:31.380 that the point of the point that we're talking about is this, people are going

00:46:35.140 to do bad shit. People are going to screw you over. People are going to take

00:46:38.180 advantage of you. People are going to hurt you. But guess what? You're still going

00:46:41.680 to have steak for breakfast tomorrow, baby. You know what I'm saying? Exactly.

00:46:45.540 Exactly. Well guys, uh, I'm going to hit the number seven deadly sin in just a

00:46:51.880 second. But if you want to, uh, check out the show notes for this podcast, go to

00:46:56.380 the MFCEO.com forward slash P just give me a second here. We don't edit these

00:47:01.940 podcasts. I'm looking at my notes. P 52, the MFCEO.com forward slash P 52. That's

00:47:10.040 going to be the, excuse me. I'm, I'm losing it at P 53 P 53. Is it? You're fucking

00:47:15.740 fired. I know. Um, Vaughn, it's too much Vong and whatever, too, too much, too much

00:47:23.300 Vong resin in your brain. Exactly. I just, I just watched Tommy boy. So that's what I

00:47:27.560 was thinking of, but your brains fill with hops. Yeah, exactly. No, it's, it's the MFCEO.com

00:47:32.600 forward slash P 53. Uh, the other thing is guys connect with us on social media, on

00:47:38.240 Instagram and pretty much everything else. Andy is at Andy for sell us. Snapchat is at, uh,

00:47:42.740 MFCEO dash one guys. Follow me on the fucking internet. Yeah. Or I'll come to

00:47:47.960 your house and fucking slap you in the face. Peanut butter spoon. Yeah. I don't

00:47:52.680 know what that means, but I'm at Vaughn Kohler V A U G H N. Nobody likes peanut

00:47:55.940 butter on the side of their face. K O H L E R. And Tyler is at my Tyler, which is M A I

00:48:00.680 underscore T Y L E R. He is the internet gold standard for male selfies. All right.

00:48:09.700 So back to, back to number seven. It's actually kind of true. Tyler's laughing

00:48:14.980 here, but it is actually true. It is. But you know what? Listen, if I was as

00:48:18.840 pretty as Tyler, I'm just saying, dude, if I was that handsome, I'd be doing it

00:48:21.860 too. You know, I can't hate. I mean, I hate, I hate as a joke. Listen, if you want

00:48:26.400 a who's who and good looking girls on, on, on the Instagram, just, just check out

00:48:30.800 Tyler's following. Cause it's, that's pretty much what it, that's where you, they're

00:48:33.840 like who I follow. Yeah. Or who you follow. Yeah. So I've got the weirdest

00:48:38.600 standards of like what, like, dude, you and I rarely agree on attractive girls.

00:48:42.700 Oh yeah. That is true. I will say that I was totally shocked when I started

00:48:47.780 getting to know Tyler and I just assumed he was all about like the big boob, you

00:48:51.500 know, Barbie type and he's not always agree. We're all, him and I are always

00:48:55.860 debating. We're like, no, I like, I like my high class broads. Yeah. Yeah. You do

00:48:59.940 fucking heels, knows how to dress fashion sense. I love it. Yeah. I saw him over my

00:49:05.000 house a couple of nights ago before I like, dude, I walked in and him and Emily

00:49:08.160 were all having a good time. Yeah. What's up with that? Yeah. I mean, she's a little

00:49:13.500 too country for me, so you don't got to worry about anything. You're so full of

00:49:16.020 shit. Too country. How can a girl be too country? Like I said, I like my high class

00:49:20.000 broads. I like, I like Polish chicks. You do? I do. One in particular. Plus I know

00:49:25.160 she's been ruined by Andy. Who's been ruined by Andy? Oh, he's Italian. What's her maiden

00:49:33.000 name? Or should we say it on the air? Maybe not. Is she Italian? Is Emily

00:49:36.560 Italian? She is now. She is now. All right. All right. All right. Well, on that

00:49:42.680 note, number seven, and again, you know, we can't, we can't plan this stuff, folks.

00:49:47.860 This is real life. Number seven is the seventh deadly sin of misinterpreting

00:49:52.640 the status of your business, which in layman's terms is not having patience.

00:49:58.000 And this is what I mean. This is the, these are the questions that people throw out

00:50:01.240 to us. How do you know really whether it's working or not? Is revenue the only

00:50:05.380 real indicator? Could you be making good money now, but there's signs of impending

00:50:09.660 doom? What if it doesn't seem like anything is going right? Should you keep on

00:50:14.300 keeping on? All of those tie in. Yes. They tie into what we talked about in the

00:50:19.400 beginning. Okay. And first of all, I think not having patience is the number one

00:50:26.740 reason. Most people fail because society tells people that, Oh, most businesses

00:50:33.000 take three years, three years, three years, right? Dude, are you serious?

00:50:39.840 Three years, three years is like a fucking nap to me. Right. Okay. Most people, if

00:50:45.600 they're not making a trillion dollars in three fucking years, they think like, Oh,

00:50:50.020 I'm failing. Dude. I talked to a guy one time who was like, yeah, man, we're a, we're

00:50:54.320 doing, we did a hundred grand. Um, our first year, our second year, we did

00:50:58.840 200 grand. Our third year, we did 750 grand. And I, and he's like, I feel like

00:51:03.300 we're failing. I'm like, the fuck are you talking about? You did three times

00:51:06.660 revenue in between two and three. What, what are you, what, what the fuck? You

00:51:12.340 know, dude, your expectations of success are so overinflated by what you see on TV

00:51:19.460 and the internet, dude, you know, and you see all these people pretending like, Oh

00:51:25.040 dude, I got rich in 12 months. No, we fucking did it. Okay. Anybody out there

00:51:30.380 who tells you 12 months, one year, and then they're trying to sell you a program

00:51:35.140 or sell you something, dude, those people are the biggest fucking scum on the face

00:51:40.400 of the earth. They're trying to take advantage of your impatience to make you

00:51:44.720 believe that you're doing something wrong, which you aren't. And that they did

00:51:48.860 something better than you, which they didn't. And Hey, give me 150 bucks and

00:51:52.760 I'll tell you what I did. Right. Okay. That's wrong. That's immoral. That's not

00:51:56.820 the right thing. And anybody who does it out there, dude, she honestly, they're a

00:52:00.960 piece of fucking shit. Right. And in those rare name, a fucking dozen of them

00:52:04.620 right now in those rare occasions where, you know, forces of the universe

00:52:08.600 conspire and something happens and somebody makes money overnight because of

00:52:12.800 some, then that story gets glorified and shown all over CNN or the studies are

00:52:18.860 you gain the money fast. You lose it fast, dude, because you don't have the

00:52:21.940 experience with the money. Okay. So what's real, how do you know if it's working?

00:52:27.760 Okay. You, that's where self dude, that is where, like Gary says, entrepreneurship is

00:52:33.860 a skill. It is a fucking skill, right? It's a skill. Okay. You have to be able to do not

00:52:40.300 everybody is an entrepreneur and sure as fuck. Not everybody is a born

00:52:44.440 entrepreneur. All right. So you have to be able to understand and look at what

00:52:51.720 you're doing. Look at what's going on in the business space. Look at what's going

00:52:57.100 on in business as a whole. Look at what your people are doing. Look at the results

00:53:02.440 you're getting. Look at the time that has been put in and you have to make a

00:53:06.760 decision. Do I need to adjust? Do I need to be patient? Do I need to turn this

00:53:11.300 dial up? Do I need to turn this dial down? Do I need to turn this switch up? Do I

00:53:15.240 need to turn this switch down? It's a, it's like running a fucking soundboard if

00:53:18.900 you're a DJ and trying to get the perfect fucking balance of sound. Right. And

00:53:23.380 you're, you're like moving this up, you know, you're moving this other switch

00:53:26.520 down and you're trying to balance it all out. Dude, that's what

00:53:29.260 entrepreneurship's like. It's not this fucking, you know, Oh, I'm going to set these

00:53:34.220 wheels of motion and let them run. And then I'm going to end up where I want to

00:53:37.000 be. That's not how it works. It's a constant, it's a constant data in and

00:53:42.600 adjust data in and adjust, observe, adjust, observe, adjust, observe, adjust. And if

00:53:47.620 you can't do that, you're probably not suited to be an entrepreneur. Right. I love, I

00:53:52.120 love that metaphor, that analogy. It's a soundboard. Like, well, I'm sorry.

00:53:55.940 Equalize, you know, people, everybody, dude, entrepreneurship right now is the

00:53:59.140 fucking thing. You know, 15 years ago when, when fucking, you know, you told people you

00:54:03.400 want to be an entrepreneur, you were fucking stupid. Now it's like, everybody's

00:54:07.520 an entrepreneur. No, I'm sorry. Most people still aren't. Right. Because they

00:54:11.320 can't do what I just said. And they're going to say, Oh, well, that's a skill

00:54:15.280 that's developed. That's right. It is a skill that's developed. But if you don't

00:54:18.700 have the fucking, the natural affinity to fucking do that, just like you probably

00:54:23.720 don't have the natural affinity to play in the fucking NBA, you're going to

00:54:28.460 struggle. Right. And you're going to have a harder time doing these things that

00:54:31.780 we're talking about. Okay. And so now the same person that asked the question

00:54:36.400 that you're talking about, I was like, well, am I actually an entrepreneur?

00:54:38.980 Dude, you know what? The reality is you could probably be a pretty good

00:54:42.780 entrepreneur. You could probably develop skills to be pretty good. So don't let

00:54:46.720 what I'm saying discourage you. You could probably develop skills to make great

00:54:50.780 money, much better money than you're making now and much better money than your

00:54:54.060 fucking average neighbors make. But the reality of the situation is, are you

00:54:58.520 going to be fucking, you know, on a level of fucking, you know, $100 million or

00:55:02.640 $500 million? The fucking statistics day, probably not. Right. All right. So what

00:55:08.100 is your success? Right. That being said, and I know you would agree with this, if

00:55:11.860 there's the guy or gal out there who is kind of questioning it, but at the end of

00:55:15.440 the day, what they have is raw, unadulgerated desire to develop those skills.

00:55:20.800 Dude, you could go a long fucking way. Yeah. And you are an entrepreneur. I mean, if that,

00:55:24.040 if you're, if you have the, just this burning desire, if you feel like you lack

00:55:27.480 something and you have this burning desire to, to, to gain those skills, then

00:55:31.160 you're an entrepreneur. Hey, look, man, look, you're an entrepreneur. If you're

00:55:35.980 selling fucking snow cones by definition, and there's nothing wrong with that.

00:55:39.540 Cause I've done that. I've also sold baseball cars. I've also washed cars. I've

00:55:43.160 cut grass. I sold light bulbs. Okay. I've fucking opened eight businesses and

00:55:48.520 failed them all before I opened my first successful one. All right. Those skills were

00:55:52.720 developed during that time. You see what I'm saying? Absolutely. Yeah. From the

00:55:56.680 time I was six years fucking old, six, seven years old. I think so. So my point

00:56:01.260 to what I'm saying is this, you have got to get a realistic grasp on what is going

00:56:08.960 on. And that's why Gary always says, when we talk, you know, and the reason I

00:56:13.060 keep bringing them up is we just had the event like a day ago, the self-awareness

00:56:17.780 thing, the ability to look at yourself in the mirror and be able to tell

00:56:21.400 yourself the truth about what's going on, where you are, what's going on in

00:56:25.360 your business, where, you know, most people get emotional about this. They

00:56:29.240 get, they get caught up in the emotions or the frustration or the highs and the

00:56:32.660 lows. And that affects their awareness to make a decision that's going to

00:56:35.900 ultimately alter the outcome in a positive way. All right. And that's where

00:56:40.060 people fuck up. And so if you could develop the skill of self-awareness in

00:56:43.900 your life, it'll also roll over into your business. And you should look at your

00:56:47.360 business. Like I said on stage the other night, as if you work for you, when you

00:56:52.800 come to work, you're, you're take your fucking, you, you know, you take your hat

00:56:56.600 off, uh, my Andy hat of being Andy for Sella, the fucking normal dude. And I put

00:57:01.420 it on the fucking rack in my office. And then I put the hat on of the

00:57:05.800 motherfucking CEO and I walk out and I look at everything that's going on and make

00:57:09.860 decisions for the Andy that I work for, which is Andy for Sella that walked into

00:57:14.200 the building. Do you get what I'm saying? Two different fucking dudes. All

00:57:17.980 right. Look at everything on emotional. I make the decisions as if I had to report

00:57:22.280 back to this other Andy. And that keeps me making the right decisions, you know,

00:57:27.120 and most people can't do that. They come in, they mix all these emotions and all

00:57:32.800 these feelings and all these things into their decision-making process, which

00:57:37.220 makes their whole life confusing and frustrated. Deal with the facts, deal with

00:57:44.180 the data, be patient and be able to believe in your plan. If you know your plan is good,

00:57:51.380 it's not working yet. Look for the smallest indicators of success. When you talk to one

00:57:56.900 fucking person, all right, let's say you have a plan and you're not sure it's not working

00:58:02.760 yet. But when you go out and you, you, you executed on a one person basis, how do those

00:58:08.400 people react? Are they positive or are they negative?

00:58:10.980 Well, they're overwhelmingly positive. No, what I'm saying is if you're a fucking person,

00:58:15.260 I didn't know. Yeah. I must've missed. No, you did. You were zoning, but that's okay.

00:58:19.560 But the point is, is that people who, when you have a plan and you think you're wondering if it's

00:58:27.240 right or not, go out and fucking talk to the end consumer personally, find out if it actually is

00:58:33.420 received positively or negatively, that might be all you need to do. And if it's not working on

00:58:38.940 a big scale yet, it's because not enough people have heard about it. And there, you know, your

00:58:42.380 problem, you know, but if you go out and you, you have this great idea or this great plan or this

00:58:47.000 great adjustment you're trying to make on your business. And I say, great in quotes, and you go

00:58:52.140 out and you talk to people about the changes that you're trying to make. And they come back and they

00:58:55.540 say, man, you know, that's not for me. Or you're, you're, you're the feedback, the market isn't

00:59:00.320 there. Then you know what the fucking problem is. A lot of these big problems can be solved

00:59:04.780 by quick guessing and actually go out and talk to your customers. You know what I mean? Most

00:59:09.940 of them. So, you know, see the problem with talking to you is honestly, you say things

00:59:14.620 and that, that gets me deep in thought. No kidding. And I've got, you said something, I

00:59:17.980 got deep in thought and I was like, wait, what did he just say? So I, so I did zone.

00:59:21.840 The only other thing I would say about this is another, another, another way that we might

00:59:26.860 refer to this seventh deadly sin is, is just simply not valuing the long game. You know,

00:59:33.000 we live in a, we live in an instantaneous society from, from microwaves to, to texting

00:59:37.740 to whatever. And people are used to instant. I mean, you've seen that Louis CK thing where

00:59:42.480 he talks about everything's great and no one's happy where he talks about how we literally

00:59:46.500 are living among a generation of people that when they, when they text somebody and they

00:59:50.740 wait for the response, it's like, come on, come on. He's like, would you give it a second?

00:59:54.260 It's going to space. Would you give it a second? And, and I think the people that are successful

00:59:58.780 are the people who realize any sort of success takes patience. So, so dude, so that's also

01:00:04.780 the entrepreneur. Okay. You want to know if you're an entrepreneur or not at heart, ask

01:00:10.040 yourself this question. Are you the person who wants to grow a business, sell a business

01:00:14.020 and retire? Are you the person that grows a business, loves the business, wants to do another

01:00:19.560 business and another business and another business and never retire? That's a good

01:00:24.000 question. Like, do you just like to create? Cause I, yeah, because I'm, I'm, I'm the latter.

01:00:29.120 Yeah. Six. Most successful entrepreneurs are the latter. Yeah. They're the people who want

01:00:33.520 to build. They don't do it for the fucking money. Yeah. You know, they do. And people are

01:00:38.100 like, Andy, you drive Lamborghinis and Rolls Royces and you fly private jets. Yeah. Because

01:00:42.720 I can, but that's not why I do this shit. Right. Don't get fucking twisted. Now, correct

01:00:47.120 me if I'm wrong. Uh, I believe in one of the episodes where we had your dad on, I did ask

01:00:54.280 him something about like what your, what any regrets he had in life. And he did say like

01:00:58.060 stopping. Yeah. Like he's a true entrepreneur and he sold his business like he thought he

01:01:03.580 was supposed to. Yeah. And now he regrets it. Yeah. You know, he regrets not being in the

01:01:08.280 game. You know what I mean? Yeah. So, you know, ask yourself what your true reasons are.

01:01:14.000 Yeah. You know, that doesn't mean you can't have a business. If your goal is to retire,

01:01:18.460 that just means you're probably not that grade a top builder type entrepreneur. And you're probably

01:01:24.320 going to have to work on your skills to be an entrepreneur a little bit more than what that

01:01:28.200 person would have to work. See what I'm saying? There's lots of people out there that make a

01:01:32.340 business or two business or three businesses and fucking retire with absurd amount of money.

01:01:37.040 And those people are entrepreneurs too. Yeah. You know what I mean? And in most cases,

01:01:40.940 those people are the people that other people out there look at as successful entrepreneurs.

01:01:47.560 When in reality, there's, they're probably people who are less entrepreneurs than the guy who goes

01:01:53.520 out and keeps going. You know what I mean? Yep. Yep. So, well, I tell you, other than having really

01:01:59.280 amazing guests, personally, this is my favorite thing that we do in the podcast where I like

01:02:04.100 throw out pitches to you. Yeah. I like it too. You, you don't, you don't know what's going to

01:02:07.140 come and you know, I do. And, um, you know, I think it's fair to say we had several home runs

01:02:12.720 and you know, I threw out some muffins to you, but I had a couple of speed balls. Everybody knows

01:02:16.720 I like muffins. Yeah. So let's be real guys. Uh, thanks for listening. Uh, once again, just check

01:02:22.660 out the website, the MFCO.com, uh, connect with us, send us questions. We love it. Uh, I mean,

01:02:28.380 we got, we always have quite a few thousand emails in the, uh, in the inbox. And so thank

01:02:35.200 you for your patience. Uh, we do try to get through those and, um, we're serious about

01:02:39.320 them. We try to respond to everyone. And obviously it takes a little bit because other than Andy,

01:02:43.240 I am the only other person manning the MF CEO project staff. So what we, we did add an intern,

01:02:50.320 but I don't know, maybe I'll have her read all the emails. Well guys, Hey, I just want to

01:02:56.300 say thanks for listening. Appreciate the love, appreciate the support that you're showing

01:02:59.840 on social. Um, you know, if you're getting value out of the, out of true value out of

01:03:04.840 the podcast, please let people know about it. Please share it. That's how we grow. That's

01:03:09.020 how we, that's how we keep doing what we're doing. You know, our mission here is to influence

01:03:13.960 the, the, the generation of entrepreneurs that hasn't been taught that they could be fucking

01:03:19.880 great. Okay. So the more ears and more eyes that we can bring to this kind of cause, you

01:03:25.780 know, the better we're all going to be. So if you get value out of this, please, you

01:03:29.720 know, let people know about it. That's all we ask in return. I'm not selling a fucking

01:03:32.860 program. I'm not charging anything. Um, I'm just kind of enjoying the ride, but I would

01:03:38.160 like to, to make a little bit more of a dent than we're making. So, uh, guys, I love you

01:03:42.360 guys and, uh, we'll see you next time. Take it easy, guys.

01:03:46.360 All I do is work, work, work. Never run the sidelines. I only hustle. I don't ever take

01:03:52.280 your day off. I only work, work, work, work.

REAL AF with Andy Frisella - March 15, 2016

Seven Deadly Sins That Kill Entrepreneurs, with Andy Frisella - MFCEO53

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