REAL AF with Andy Frisella - October 27, 2015


Successful People Think Differently About Risk, with Andy Frisella - MFCEO23


Episode Stats


Length

45 minutes

Words per minute

212.62268

Word count

9,662

Sentence count

919

Harmful content

Misogyny

11

sentences flagged

Hate speech

18

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In business and life, successful people think differently about risk. That's the point of The MFCEO Project. We want you to become the motherfucking CEO of your life, and we want to show you how to take control and become the best you that you could be.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
00:00:00.000 Hey, this is Vaughn Kohler and you're listening to the MFCEO Project.
00:00:04.420 Your question is, what's going to happen if I take a risk?
00:00:08.860 Andy's question is, what's going to happen if you don't?
00:00:13.140 In business and life, successful people think differently about risk.
00:00:17.100 That's the topic of today's podcast.
00:00:30.000 Hey guys, what's up? You're listening to the MFCEO Project.
00:00:39.720 Welcome. I'm Andy and I am the motherfucking CEO.
00:00:44.800 What is a motherfucking CEO?
00:00:47.340 Everybody always asks me that. They always say, Andy, what the fuck, dude?
00:00:50.460 The motherfucking CEO. Can't you just be the CEO? No, I can't.
00:00:54.200 I'm not an entrepreneur. Can I be a motherfucking CEO?
00:00:56.980 Yes, you can. And that's the point of the MFCEO Project.
00:01:01.140 We want you to become the motherfucking CEO of your life.
00:01:05.780 We want to show you how to take control and become the best you that you could be.
00:01:10.740 And quit making all these pussy-fied excuses that are so popular in today's culture. 0.73
00:01:16.580 You know, you don't get a trophy for 17th place.
00:01:20.180 You don't get told you did a good job when you didn't.
00:01:23.280 These are reality. These are things that are fact.
00:01:25.380 Most people don't understand these things.
00:01:26.820 Yet, that's how most kids are raised these days.
00:01:30.920 Why the fuck is that, Vaughn? The pastor of disaster?
00:01:34.380 I don't know, but can I drop some deep thoughts on you?
00:01:36.300 Are you going to curse?
00:01:37.640 I might.
00:01:38.280 Then, okay.
00:01:39.020 I might. I might. I got to think about it. Let the spirit lead.
00:01:42.860 So, I'm so glad to be part of this whole project.
00:01:45.680 I got to tell you why.
00:01:46.960 Because, to me, this is bigger than business.
00:01:49.320 This is like life.
00:01:51.360 Right.
00:01:51.660 Yeah. And I got to tell you why.
00:01:53.280 And this sounds kind of weird.
00:01:54.660 But, you know, you're always saying that we have a word for what America has become.
00:02:00.260 It's a generation of... 1.00
00:02:01.920 Pusses.
00:02:02.480 Yeah, that's right.
00:02:03.240 Right.
00:02:03.620 And I was just thinking, like, that doesn't only apply to business.
00:02:09.040 No.
00:02:09.300 You know, you think about, like, the whole world.
00:02:11.460 There are some seriously wicked people out there who want the demise of America.
00:02:15.480 Right.
00:02:15.600 You know, you think about, like, ISIS, and they literally cut off the heads of little kids,
00:02:20.420 and they absolutely want nothing more than to destroy us.
00:02:23.500 And I'm thinking, is America going to be able to survive if we are a generation of...
00:02:28.840 Pussies. 1.00
00:02:29.360 Right. You know what I'm saying?
00:02:30.860 Dude.
00:02:31.300 Am I getting too deep on you?
00:02:32.380 No, man. Because here...
00:02:33.480 I just had a conversation on the phone in the parking lot waiting to come in here.
00:02:39.300 And, dude, everybody now thinks that they're entitled...
00:02:45.840 Like, entitlement is the word of the decade, right?
00:02:48.380 Everybody throws that around, especially the right-wingers,
00:02:50.720 which I happen to be more of a conservative thinker in terms of political stance.
00:02:55.800 But they like to throw that term entitlement around.
00:02:59.500 And it is an epidemic, but I don't think people really realize how big of a problem that is.
00:03:05.480 They look at it like, oh, people don't want to work, and they want to collect unemployment.
00:03:08.560 And sit on their ass, and blah, blah, blah, blah, blah. 0.98
00:03:11.000 And work ethic is low for most of America now.
00:03:14.600 And we're not the great generations that we have been in the past, like our dads and our dad's dads.
00:03:20.620 I agree 100%. We aren't.
00:03:22.880 We have a long way to fucking go.
00:03:24.920 But where that comes into a bigger issue is when you start talking about global issues like what you're talking about.
00:03:31.300 You're talking about competing with countries and organizations and things that are fucking evil, and they're not good.
00:03:39.640 And we have a bunch of sheep over here that sit around and cry about how come they don't have an extra $5 to go fucking McDonald's. 1.00
00:03:48.280 Get the fuck out of here, man.
00:03:50.020 Totally.
00:03:50.200 You know, and I don't know, dude.
00:03:53.440 People have lost perspective.
00:03:55.020 You know, I pride myself on trying to keep the perspective I had whenever we were first starting out.
00:04:00.520 You know, we didn't have much.
00:04:02.140 And were there people worse off than us?
00:04:03.940 Yes, there were.
00:04:05.100 I'm not going to sit here and say that we were the fucking, you know, we crawled out of the fucking gutter because we had good parents.
00:04:10.260 We had people that taught us things, and we had these kind of resources, okay?
00:04:13.520 So we grew up in a good environment.
00:04:15.580 People have made far more of themselves than I have at a much younger age with much harder circumstances than I have.
00:04:22.220 I am nothing special.
00:04:23.600 And that's the point of what we talk about here is that, you know, fuck, if I can do it, anybody can do it.
00:04:29.760 Right, right.
00:04:30.360 You know what I mean?
00:04:31.000 Yeah.
00:04:32.480 And it just takes a little grit, man.
00:04:34.140 It takes a little toughness.
00:04:35.200 It takes a little bit of balls. 0.69
00:04:36.800 And the reality is I don't see much of that anymore.
00:04:39.580 I don't either.
00:04:40.180 You know?
00:04:40.420 And I don't know if you saw it, but just something set me off yesterday.
00:04:44.180 Dude, that post was awesome.
00:04:45.340 Oh, you liked it?
00:04:45.980 Yes.
00:04:46.480 Oh.
00:04:46.880 Fuck yeah.
00:04:47.200 That was an awesome post.
00:04:48.100 Yeah.
00:04:48.280 Tell the story.
00:04:48.780 So basically, I'm in Starbucks, which probably was my first problem.
00:04:53.540 I was playing business.
00:04:54.540 No, I wasn't.
00:04:55.060 I was actually working.
00:04:56.520 But I was in Starbucks.
00:04:57.660 Well, and everybody knows you actually work.
00:04:58.680 Yeah, well, I appreciate it.
00:05:00.040 But so I'm in Starbucks, and there's a kid, and the grown man with him is obviously his dad.
00:05:07.040 And his dad brings him a, I don't know what it was, but the kid looks at it.
00:05:11.720 He goes, I specifically told you that I didn't want a pumpkin spice latte.
00:05:16.240 And what do you do?
00:05:17.540 You get me the wrong drink.
00:05:19.180 You're pathetic.
00:05:20.740 And I'm sitting here thinking, what in the world?
00:05:23.600 And the dad doesn't do anything.
00:05:24.840 He just sits there.
00:05:25.320 That's because he can't anymore.
00:05:26.180 He kind of sulks.
00:05:26.900 He can't do anything anymore.
00:05:27.780 And then the kid repeats it.
00:05:29.420 He's like, that's pathetic.
00:05:31.220 And I'm literally sitting here thinking, number one, I can't imagine for the life of me ever saying that to my dad and not getting a belt across my butt.
00:05:41.540 But then on top of that, I thought, can you ever imagine a member of the greatest generation or someone who made the world safe for democracy or the generation that beat Hitler?
00:05:52.160 Would we have ever said anything like that?
00:05:53.860 Well, we.
00:05:54.300 It's not we.
00:05:54.860 But would previous Americans ever have said anything?
00:05:57.520 I mean, there were probably individuals who were like that, but across the board, that's not the way the generation was.
00:06:03.280 And it's kind of, I don't know, it was kind of scary to me.
00:06:05.800 Dude.
00:06:05.960 I was like, is this what we've become?
00:06:07.360 It's scary.
00:06:09.960 It's scary and it's sad.
00:06:11.960 You know what I mean?
00:06:12.500 It's embarrassing.
00:06:13.480 Like, when I read that story, I was fucking embarrassed for that dad.
00:06:16.900 Yeah.
00:06:17.200 You know what I mean?
00:06:17.820 Yeah.
00:06:18.020 And I felt sorry for the kid.
00:06:19.920 Because that kid's going to grow up thinking that everything is deserving of him.
00:06:26.520 Right.
00:06:26.760 He's going to get to be 19, 20, 21 years old, get out in the real world a little bit.
00:06:30.700 And the real world is going to step right on his fucking face.
00:06:33.280 And they're going to say, you ain't shit.
00:06:34.880 Right.
00:06:35.220 And then you know what he's going to do?
00:06:36.320 He's going to fucking go into depression.
00:06:38.380 He's going to need to get on fucking antidepressants.
00:06:40.880 He's going to fucking, you know, he's going to need to go to rehab.
00:06:44.460 He's, you know, or he's going to fucking, you know, shoot a school or some fucking crazy shit.
00:06:50.160 You know, and that's.
00:06:51.280 And then they're going to blame.
00:06:52.120 Then they're going to blame the fucking.
00:06:53.160 They're going to blame the guns.
00:06:54.100 Yes.
00:06:54.900 Dude.
00:06:55.220 It's just so fucking fucked up.
00:06:58.060 I don't know.
00:06:58.520 You know, it's just crazy.
00:06:59.500 But I was just like literally thinking.
00:07:01.220 Dude.
00:07:01.540 If a foreign, foreign army. 0.62
00:07:02.680 How bad did you want to smack that fucking kid? 0.97
00:07:04.320 Well, I did.
00:07:05.260 I did.
00:07:05.660 But I wanted to smack his father.
00:07:07.020 No, I know.
00:07:07.600 They both deserve it.
00:07:08.240 Yeah, they both.
00:07:08.880 But honestly, I mean, as crazy as it sounds, I just thought to myself.
00:07:11.800 So if some foreign army rolls into America, are we going to, are we going to fight back? 1.00
00:07:17.200 No, we're going to say, hey, I want my, I want, I didn't want pumpkin in my fucking
00:07:20.300 mochiato.
00:07:20.960 Yeah, right.
00:07:22.320 Jesus.
00:07:22.680 Anyway.
00:07:23.120 So all this to say, this is good stuff.
00:07:25.200 I'm glad to be part of this project.
00:07:26.980 It's bigger than business.
00:07:28.020 It is.
00:07:28.440 It's bigger than business.
00:07:29.060 And I get that question a lot.
00:07:30.680 They're like, Andy, what's your podcast about?
00:07:32.820 Well, I'm like, first of all, you should have already been listening, dude.
00:07:35.080 That's right.
00:07:35.620 Second of all, it's not, you don't have to be an entrepreneur to listen.
00:07:39.360 You know, you follow me on Periscope.
00:07:41.140 You follow me on, uh, on, on Instagram.
00:07:43.800 Most of my shit that I talk about is mindset.
00:07:47.000 It's getting your mind right to succeed in any area.
00:07:49.900 And we all have our areas that we're good at.
00:07:52.200 I'm good at being an entrepreneur.
00:07:53.820 I mean, I'm, I'm, I'm, I'm okay at being an entrepreneur.
00:07:55.920 Okay.
00:07:56.460 There's people much better than I am.
00:07:57.880 Um, my fitness area right now is weak for me.
00:08:00.700 So I'm working hard on that.
00:08:02.040 You know what I mean?
00:08:02.400 We all have our little areas, but the principles can be applied to these areas to be successful.
00:08:08.340 And they're all the same, you know, and it's fun.
00:08:12.760 And when I talk to people about it, they're like, well, what's it about?
00:08:15.160 And I'm like, dude, you just got to listen, man.
00:08:16.700 It's not right.
00:08:17.820 You're going to learn a little bit of business.
00:08:19.100 You're in a little bit of life.
00:08:20.220 You're going to, you're going to hear some funny stories.
00:08:22.120 You know, it's, it's, um, plus you get to be part of a great group of people.
00:08:26.200 Cause the MFers are awesome.
00:08:27.980 Dude, it's becoming a movement.
00:08:29.160 Yeah.
00:08:29.640 You know?
00:08:30.080 And, and I think all of us are all of us at some point, I don't know.
00:08:35.360 I feel like we kind of rolled this project out at like the perfect time because all of
00:08:40.200 us, even like, like people I would have never imagined that are like super politically correct
00:08:46.380 that I've known, like for, you know, like you have those friends on Facebook that you have
00:08:49.420 totally opposite views of and you're like, you secretly like hate all their posts, but
00:08:53.240 you're always polite.
00:08:54.220 You know what I mean?
00:08:54.840 Right, right, right.
00:08:55.440 But like even those people for me, like I look at their shit and I'm like, dude, even
00:08:58.980 these people are getting tired of this politically correct shit.
00:09:01.040 I was surprised who liked my posts that I posted yesterday.
00:09:05.360 You were?
00:09:06.500 That's what I'm saying.
00:09:07.380 Some of them I thought were kind of.
00:09:08.360 Dude, I think people are tired of the same old shit.
00:09:10.560 And, and I don't know, whatever it is, man, like we kind of rolled this out at the right
00:09:15.000 time and it's really hit a good nerve, but, um, yeah, but man, you know, on a humorous
00:09:19.800 note, you're always saying that some of the, some of the guys that listen to us do some
00:09:23.420 really cool stuff.
00:09:24.600 Yeah.
00:09:25.800 Somebody DM me and said, dude, I'm going to make a shirt that says I'm not religious,
00:09:30.280 but my pastor is the pastor of disaster.
00:09:34.480 Dude, that's hilarious.
00:09:36.160 Dude, it's cool, man.
00:09:37.480 You know, and we're having a good time and I think we're affected people.
00:09:40.560 The, the, we're getting the fluff and the, and the clutter and you know, the, the politically
00:09:46.560 correct nonsense out of the equation and just giving the facts and that's what people
00:09:51.440 deserve.
00:09:51.920 Definitely.
00:09:52.340 So I shared, I shared a couple of fears about the direction of our country, but I I'm, I'm
00:09:56.860 going to jump in and just say question of the day for you is what does the MF CEO fear?
00:10:04.100 You know, it's funny cause I had a conversation about this earlier regarding the difference between
00:10:08.400 humility and modesty because you know, that's a pet peeve of mine.
00:10:11.600 Right.
00:10:11.960 Like everybody hides under the humble tree because they are afraid of doing the work required
00:10:16.280 to be successful.
00:10:17.660 Yet, if you were to switch that same person, when that person looks at somebody who has
00:10:21.900 something nice, who's sitting under the humble tree and they say, Oh, I would never drive
00:10:27.720 a Lamborghini because I'm humble.
00:10:30.300 Right.
00:10:30.620 You know, and they throw rocks.
00:10:31.760 But if you say, Hey, here's the fucking keys, they would take it in two seconds.
00:10:35.100 Right.
00:10:35.460 Right.
00:10:35.780 So my point is, is like, it's a, it's a pet peeve of mine because people are so hypocritical
00:10:40.200 regarding that term humble.
00:10:41.620 You know what I mean?
00:10:42.460 And they hide under it as an excuse as to why they haven't done what they need to do to
00:10:48.380 get where they want to be.
00:10:49.840 Okay.
00:10:50.780 And they don't even understand the meaning of the fucking word.
00:10:53.100 Right.
00:10:53.480 Humble doesn't mean what your wallet says or what your car you drive or what shoes you wear or whatever.
00:10:58.980 It has nothing to do with that.
00:11:00.460 You know, if you don't know what the word humble means, don't fucking use it.
00:11:04.420 But anyhow, my point to all this is that I was having this conversation with a friend
00:11:08.680 about the differences between humility and modesty.
00:11:12.560 You know, humility has this, this, um, I don't know.
00:11:17.080 It has like this feel good, like people feel good to be humble and they feel good to be modest.
00:11:21.720 But in reality, what you're really saying is that you're okay being much less than what
00:11:29.220 you're capable of being.
00:11:30.480 You know what I mean?
00:11:31.420 Right.
00:11:31.720 It's an excuse for underachievers.
00:11:33.080 Yes, exactly.
00:11:33.980 And people hide under the humble tree, you know, and they fucking throw rocks at you.
00:11:38.460 And so we started talking about it and we were going through and going through and, you
00:11:41.720 know, we were going back and forth because, you know, there are people out there that drive
00:11:46.160 nice shit.
00:11:46.880 They say, Hey, look at my shit.
00:11:48.220 And they just blatantly brag and that's a different story.
00:11:51.080 Right.
00:11:51.360 Right.
00:11:51.880 But anyhow, we started talking about it.
00:11:55.660 And I basically told him, I said, look, man, I said, here's the reality.
00:11:58.420 One day I'm going to be fucking dead.
00:12:00.040 You know, I'm not going to be here anymore.
00:12:02.280 I like cars and I like doing cool shit.
00:12:04.860 And guess what?
00:12:05.520 I work my ass off to be able to do those things.
00:12:07.560 So why the fuck should I not be able to do it?
00:12:10.020 Because it makes people uncomfortable about what they've done.
00:12:13.300 Right.
00:12:13.820 You know what I mean?
00:12:14.580 So when you ask me like, what scares me?
00:12:16.520 What scares me is not living the life that I want to live.
00:12:19.200 It's not, it's not being the person that I want to, that I want to be.
00:12:22.940 It's, it's living a life that I look back on and say, dude, you wasted your whole entire
00:12:27.900 life for fear of what, you know, might've happened or what might people might say about
00:12:32.480 you, you know, which is the reality of what most people do.
00:12:35.660 You know, they get to be fucking 75, 80, 90 years old and they say, man, I should have
00:12:40.300 done this, this, and this.
00:12:41.160 And, you know, I did it.
00:12:43.700 And I don't want that to be me.
00:12:44.980 Right.
00:12:45.260 You know what I mean?
00:12:45.840 Right.
00:12:46.080 Absolutely.
00:12:46.620 I, I, I remember way back when we were first working on a chapter about this very topic
00:12:51.980 that you said, like one of the worst things that you could ever have on your tombstone
00:12:55.260 are the four words, what might have been right.
00:12:58.440 Kind of crazy.
00:12:59.480 Yeah.
00:12:59.660 But people are so busy worrying about what they're going to, what restaurant they're going
00:13:05.100 to go drink beers at on Friday night.
00:13:06.800 Like, you know, them worrying about that kind of stuff.
00:13:10.980 They don't worry about it.
00:13:12.120 They just put it in the back of their mind and say one day it'll figure itself out.
00:13:15.120 But the thing is, it won't.
00:13:16.860 The thing is, it doesn't figure itself out.
00:13:18.960 That's how you get to be 50 years old and, and, and feel like you haven't done anything.
00:13:22.460 Like, what the fuck have I done?
00:13:23.920 You know what I mean?
00:13:24.740 Well, what you've done is you put out the important shit for the right now.
00:13:28.380 Right.
00:13:28.700 You know what I mean?
00:13:29.740 Right.
00:13:30.180 So, so to avoid that, what might have been in that, that, that sense of regret and wasting
00:13:35.560 your life that fits right into our topic today.
00:13:39.020 I mean, it's all how you perceive risk, you know, and that's something that we've talked
00:13:42.660 about.
00:13:42.960 You and I've talked about privately.
00:13:43.920 We've talked about, um, you know, in the book that we're writing and, and we've talked
00:13:48.900 about, you know, a number of times just in casual conversation, um, how successful people
00:13:55.280 view risk versus people who are of average mindset, you know, it's a totally different
00:14:00.600 kind of thinking, you know, successful people don't look at risk as something to be avoided.
00:14:04.980 They see it as something to be embraced.
00:14:06.960 They actually see risk as the thing that prevents bad things from happening, like maintaining
00:14:13.060 the status quo or living a half ass average life or, or being below where they want to
00:14:18.740 be in life.
00:14:19.520 You know, they don't see it as the thing that's going to keep you from getting there.
00:14:22.600 They think they see it as the thing that's going to keep you from getting where you want
00:14:25.980 to be.
00:14:26.580 You know, most average people see risk and they see, well, I could lose everything and
00:14:30.620 I couldn't, when in reality, they don't even fucking have anything to risk.
00:14:34.180 Right.
00:14:34.760 You know what I mean?
00:14:35.460 Right.
00:14:35.900 You don't have that much.
00:14:37.320 Right.
00:14:37.640 So what do you, what do you, what are you trying to hold on to?
00:14:40.080 It's not like you living on the edge is going to be that big of a deal for you.
00:14:43.080 Exactly.
00:14:43.440 Yeah.
00:14:43.600 You're already doing it.
00:14:44.740 You know what I mean?
00:14:45.380 So facing a risk isn't an obstacle to greatness.
00:14:49.840 It's an opportunity for greatness.
00:14:51.840 And that's what people don't understand.
00:14:53.640 They don't ask successful.
00:14:55.620 People don't ask what's going to happen.
00:14:57.340 If I risk this, they ask what's going to happen.
00:14:59.460 If I don't risk this.
00:15:01.100 Okay.
00:15:01.500 And that's something you need to listen to and understand.
00:15:03.980 It's not what's going to happen.
00:15:05.280 If I risk this, what's going to happen?
00:15:06.620 If I step outside this box, what's going to happen?
00:15:08.760 If I do this outside my comfort zone, it's going to, what's going to happen.
00:15:11.980 If I don't do this.
00:15:13.260 So I know that there are people who are going to listen up into this point and they're going
00:15:17.340 to be like, yeah, you're right.
00:15:18.840 And yeah.
00:15:19.460 Yo, yo, yo, yo, yo, yo, yo, yo, yo, exactly.
00:15:22.960 Which is carpe diem for idiots.
00:15:24.780 Yeah.
00:15:25.240 Hashtag YOLO.
00:15:26.240 Yeah.
00:15:26.780 And, and they're, and tomorrow they're going to, they're going to quit.
00:15:31.520 They're going to quit their job and they're going to say, Hey, the MF CEO told me to
00:15:34.920 risk it.
00:15:35.460 Yeah.
00:15:35.620 And they're going to drain their bank account on fucking the newest call of duty.
00:15:38.760 Yeah.
00:15:39.160 Yeah.
00:15:39.380 Yeah.
00:15:39.580 Yeah.
00:15:39.600 Yeah.
00:15:39.660 So is that's, that's not, is that, that's not what you're talking about.
00:15:43.440 We're talking that you're talking about careless risk taking.
00:15:46.780 Yeah.
00:15:47.040 That's not even a risk.
00:15:47.920 That's just stupidity.
00:15:48.920 Right.
00:15:49.200 But I mean, people need to think about calculated risks versus careless risks.
00:15:53.580 You know, that's where people get lost.
00:15:55.780 They see risk and they automatically think careless.
00:15:58.020 You know, that's cause that's most of the time what people do.
00:16:00.600 They do careless things with their money.
00:16:02.240 They don't make smart decisions.
00:16:03.920 They make decisions on the short term, not on the longterm, you know, and that's where
00:16:07.940 most people are, um, you know, and before we get further into this, you know, you have
00:16:15.840 to understand the difference between the two.
00:16:18.000 You can't just say, Oh, it's risk.
00:16:20.240 There's a huge difference between having a plan and there being a little bit of possible
00:16:24.100 downside or having no plan and just fucking running out. 0.92
00:16:27.940 Like just being impulsive.
00:16:28.780 Yeah.
00:16:29.140 Yeah, exactly.
00:16:30.160 So I don't know.
00:16:31.520 So what, what, what does make the difference between the two?
00:16:33.840 I mean, obviously careless is just like, like I said, impulsive, not really thinking about
00:16:39.040 things, but what, what would be some of the criteria that you say, okay, this is how you
00:16:43.600 make, you make a calculated risk.
00:16:45.340 These are the things, these are the factors that you have to consider.
00:16:48.240 Well, you have to really think about what it is you're trying to accomplish, right?
00:16:52.240 What is my end game?
00:16:53.220 What is my goal?
00:16:53.900 What am I trying to do?
00:16:55.320 You have to think about the consequences, the hard work involved, um, and spend time thinking
00:17:00.420 objectively about the value of your product or service.
00:17:04.800 You know, people don't like, if you're obviously, if you're thinking that that's a business,
00:17:08.500 yeah, that's a business.
00:17:09.580 Listen, everything's under an asterisk.
00:17:10.960 Right.
00:17:11.160 Talk about this.
00:17:11.760 I mean, clearly where it's business context, right?
00:17:14.160 But the reality is, is most people can't, most people don't even think about what it
00:17:18.340 is they want to do or where they want to be.
00:17:20.720 So whenever they think about risk, it's hard for them to develop a calculated risk because
00:17:23.860 they don't have a plan to apply that to.
00:17:25.540 You know what I mean?
00:17:26.620 Um, so the first thing is you've got to get a sound plan.
00:17:29.020 It doesn't have to be perfect.
00:17:29.940 It's just got to be sound.
00:17:31.520 You know, it's got to be like a 60% plan, you know, 60% chance I can make this because
00:17:37.160 in the 40% chance that you don't, you're going to learn something and you're probably not
00:17:41.880 going to, the mistake that you make in that 40% is probably not going to kill you.
00:17:45.320 It's probably just going to put a little debt in your progress.
00:17:48.040 Right.
00:17:48.200 You know what I mean?
00:17:48.680 Yeah.
00:17:49.040 Yeah.
00:17:49.200 So you've got a 60% plan of, Hey, this, this plan will get me there.
00:17:53.600 And you fucking go do it.
00:17:55.120 You have some balls, you step up and you say, dude, I'm doing this.
00:17:57.940 And you don't worry about getting approval from your grandma or from your mom or from
00:18:02.780 your brother.
00:18:03.660 You know, you just go do it.
00:18:06.440 You know, people, people don't believe in things before they happen.
00:18:10.300 It's just the reality.
00:18:11.200 And, um, a good quote by my buddy, Michael Gebbins, who I spoke with in Virgin Islands
00:18:16.940 a couple of weeks ago is, uh, is to achieve the impossible.
00:18:20.720 You got to see the invisible.
00:18:22.640 Okay.
00:18:23.040 I thought that was awesome.
00:18:23.920 That is an awesome quote.
00:18:24.920 And I'm not a big quote guy, but I'll never forget that one to achieve the impossible.
00:18:28.900 You've got to see the invisible.
00:18:30.540 All right.
00:18:31.040 And most people can't see your invisible.
00:18:33.360 They could see they're invisible, but they can't see yours.
00:18:37.020 Yeah.
00:18:37.260 That reminds me of a really cool story.
00:18:38.980 It's really quick.
00:18:39.760 Yeah.
00:18:39.940 Do you mind if I share it real quick?
00:18:41.280 This is just about Walt Disney.
00:18:42.660 And it was evidently one of his, um, they were walking around the entire magic kingdom
00:18:47.800 and all of all the, the grandeur that the, that the amusement park had become.
00:18:53.240 And he died before all of that actually got done.
00:18:56.060 Right.
00:18:56.460 And somebody said to his grandson or son, it's a shame that, that Mr. Disney never got to
00:19:02.060 see all this.
00:19:02.720 And he said, he saw it before any of us.
00:19:05.260 Right.
00:19:05.820 And I thought that, that good, that kind of gave me goosebumps because it's like, yeah, he
00:19:08.640 saw it.
00:19:09.000 He had the vision.
00:19:09.940 He saw the invisible.
00:19:10.840 Yeah.
00:19:11.180 And I can tell you from my point of view, you know, um, in 2006, I had, uh, and I've
00:19:17.180 said this before, I had a store, I had a, uh, store employee stand up and look at me
00:19:22.200 right in the fucking eye in front of the whole company and say, Andy, not one of these stores 0.97
00:19:27.240 will ever do more than $40,000 in a month.
00:19:30.340 Okay.
00:19:30.660 I have stores that do that in three or four days.
00:19:33.400 You know what I'm saying?
00:19:34.440 Like they don't, they don't get that.
00:19:36.840 Like they don't see it.
00:19:38.260 All right.
00:19:38.780 Here we are almost 10 years later and look where we become.
00:19:41.780 We were a million dollar company at that time in 2006, 1 million.
00:19:46.100 This year, we're going to surpass over a hundred million, closer to $120 million with all of
00:19:52.860 our shit combined.
00:19:53.700 No, I, I used to draw the diagram for our company plan in a conference room that sat
00:20:00.180 eight people and that was cause we only had eight people.
00:20:03.960 Right.
00:20:05.100 And, and, and dude, only two of those people that ate are still with the company.
00:20:09.540 The rest are, the rest didn't believe the rest didn't fucking see it and they're not
00:20:14.560 here.
00:20:15.060 But guess what is here?
00:20:16.380 That fucking diagram I drew on the picture.
00:20:19.060 That's here.
00:20:19.720 It's still there.
00:20:20.540 You see what I'm saying?
00:20:21.200 That's awesome.
00:20:21.760 And dude, you're not going to have people believe in you.
00:20:23.940 You're not going to have people that are going to say, Oh yeah, dude, I totally see what
00:20:28.180 you're doing.
00:20:28.660 And more likely they're going to say, dude, what the fuck are you doing?
00:20:32.560 Right.
00:20:33.080 You're going to risk your, you're going to risk your, your whole life.
00:20:36.660 Right.
00:20:37.080 Well, what's your whole life?
00:20:39.080 Is your whole life something that you've, is your life you're living right now, the exact
00:20:43.140 life you want to be living?
00:20:44.400 Cause if you're not living the exact life that you're living, that's what you're risking.
00:20:49.520 You're risking what you can build in the future by not taking the action.
00:20:53.740 You know what I mean?
00:20:54.560 And you can't depend on your brother, your mom, or your fucking dad or whoever to say,
00:20:59.880 Oh yeah, son, I think that's a great idea because most of the time they're not.
00:21:02.720 They're going to say, go get a fucking job and be a normal human.
00:21:05.880 Yeah.
00:21:06.440 You know what I mean?
00:21:07.140 Absolutely.
00:21:07.640 So this is a place for one of our infamous asterisks.
00:21:11.160 I can't even say that word.
00:21:12.360 How do you say that?
00:21:13.160 Ask, ask, just say asterisk.
00:21:15.160 Asterisk.
00:21:15.660 Asterisk.
00:21:16.140 Okay.
00:21:16.720 Well, this is one of, this, this is a good place for one of those.
00:21:19.360 Sound it out, Vaughn.
00:21:19.960 Because I know that you agree that while you should not do things based on other people's
00:21:24.960 approval, I'm guessing, I'm just going to guess here that you're not saying don't take
00:21:30.160 anybody's counsel on it.
00:21:32.160 Dude, you have to be, no, I'm not saying that.
00:21:35.940 Right.
00:21:36.040 You have to be smart about who you're going to listen to.
00:21:38.020 You know what I mean?
00:21:38.720 Most likely try to find somebody who's been through what you're trying to do and say, man,
00:21:43.120 how do I do this?
00:21:44.300 And they're not going to say, hey, fucking go buy some magic fairy dust at fucking Disneyland
00:21:50.080 and sprinkle it on your fucking ball sack. 0.96
00:21:52.220 That's not what they're going to say.
00:21:53.220 Right.
00:21:53.660 They're going to say, go to work.
00:21:55.420 They're going to say, here's the plan.
00:21:57.220 Execute here and give it time.
00:21:59.560 Give the cake some time to bake.
00:22:01.260 Right.
00:22:02.240 And it happens, man.
00:22:03.820 That's like my biggest thing about this whole podcast is like, dude, I want people to remove
00:22:08.480 the fucking magical idea out of their brain.
00:22:11.160 I hate when I talk to people and they say, man, that guy got lucky, man, that guy, not
00:22:16.420 me or any, when they say about anybody, dude, that guy's lucky.
00:22:19.640 No, he's fortunate.
00:22:20.980 He's not lucky.
00:22:21.800 He's fortunate.
00:22:23.460 Okay.
00:22:24.040 You have no fucking idea what it took to get where he is to be.
00:22:28.100 You know what I mean?
00:22:29.060 Yeah.
00:22:29.600 Trust me.
00:22:30.280 And people don't, people don't think about success.
00:22:34.900 They can think about everything else logically in their life.
00:22:37.580 You know, put the square block in the square hole.
00:22:40.880 Makes perfect sense.
00:22:42.240 Every, their whole entire life can be that.
00:22:44.380 But when it comes to success and you tell them, Hey, you make this plan and follow it.
00:22:48.240 They're like, no, there's gotta be something more.
00:22:50.080 Right.
00:22:50.580 Right.
00:22:50.980 No, I, I totally get what you're saying.
00:22:52.600 I've about four months ago.
00:22:53.540 I had somebody that basically said to me, dude, you kind of fell into something really great
00:22:57.060 with Andy.
00:22:57.720 Yeah.
00:22:58.020 I know.
00:22:58.560 What do you mean?
00:22:59.020 Fell into it?
00:22:59.640 He goes, well, there's a lot of people, a lot of people that want to work with him.
00:23:03.280 You just, you were there at the right, right time, right place, right time.
00:23:06.900 I was like, thanks, man.
00:23:08.080 Yeah.
00:23:08.400 I appreciate it.
00:23:09.620 So, so, I mean, I quite, quite frankly, it's an insult to you.
00:23:12.300 No, it's an insult to dude.
00:23:13.760 Calling somebody lucky is like, is like calling their mom a whore.
00:23:18.260 Right.
00:23:18.820 It's the worst insult you could fucking put on somebody.
00:23:21.540 Right.
00:23:22.340 Especially someone who's literally worked to be where they are.
00:23:26.020 I mean, dude, is there circumstances out of somebody's control?
00:23:29.420 Yes, I have a very good friend who, who inherited a lot of money and I'm talking about billions
00:23:35.120 of fucking dollars. 0.91
00:23:36.220 Right.
00:23:36.760 Very good friend.
00:23:38.260 Dude, his parents fucking died.
00:23:40.700 Okay.
00:23:41.980 He, this is when he was young.
00:23:44.200 All right.
00:23:44.940 He's still very young.
00:23:47.320 Do you think that, you know, people say, oh, he's so lucky.
00:23:51.240 Well, he's lucky his fucking parents are dead.
00:23:53.280 He's lucky half his family isn't there to celebrate his life with them.
00:23:56.440 He's lucky that when he has kids, he'll never know their fucking grandpa.
00:23:59.800 Like, dude, he's lucky that everybody that looks at him is never going to see him for
00:24:03.380 his own success.
00:24:04.920 They're going to see, they're always going to blame it on what he inherited.
00:24:07.860 You know, dude, you don't think it has its own struggles?
00:24:10.660 Absolutely.
00:24:11.280 You know, people don't give, they say lucky, they don't fucking think about it.
00:24:15.040 It's just, it's a rude thing to say.
00:24:17.100 I think.
00:24:17.760 It's also, it's also, it also doesn't take into account the fact that he, he could,
00:24:23.600 if he want to, even though it's an enormous amount of money, he could end up becoming a failure
00:24:27.540 by just burning through that cash.
00:24:29.440 He still has to do the right thing.
00:24:31.200 But back to your, the difference between.
00:24:33.260 But it's small minded thinking.
00:24:34.240 That's my point.
00:24:34.880 Yeah, yeah, definitely.
00:24:35.580 You know, you're not thinking, like, dude, to call somebody lucky.
00:24:38.000 Right.
00:24:38.440 Like, dude, when it comes to like that kind of shit is an insult.
00:24:41.580 Like, dude, if like, you know, if, like, for example, like when I got stabbed and a fucking, 0.86
00:24:47.440 the fucking knife went literally two centimeters away from my eyeball, that's lucky.
00:24:53.920 Yeah.
00:24:54.640 All right.
00:24:55.400 That's lucky.
00:24:55.960 Because I'd be walking around like a fucking pirate with a patch on my eye.
00:24:58.480 You know what I'm saying?
00:24:59.400 Yeah.
00:24:59.780 No.
00:25:00.320 Are we going to do the podcast, Mon?
00:25:02.660 You know, that would be the fucking, that would be the name of the show.
00:25:05.920 But the point is, is that that's luck.
00:25:09.080 You know what I'm saying?
00:25:09.940 Yeah.
00:25:10.060 We could have Johnny Depp on the show.
00:25:11.300 Yeah.
00:25:12.220 Hey, man, that could have been me.
00:25:13.480 Yeah, yeah.
00:25:13.900 I could have been like fat, fat Jack Sparrow.
00:25:16.120 Yeah.
00:25:17.060 So look, guys, here's, here's the point.
00:25:18.740 Okay.
00:25:19.260 When you take a calculator risk, there's going to be factors that are going to be beyond your control.
00:25:24.020 There are things in the future that you can't possibly predict or know that are going to happen,
00:25:28.860 but you better be damn sure you've thought about the factors you can control and know the things you can know.
00:25:35.240 Otherwise, it's going to be a careless risk you're going to lose.
00:25:37.940 That makes total sense.
00:25:38.900 Yeah.
00:25:39.140 I mean, it's common sense.
00:25:41.180 Hey, guys, I should say that if you're interested in checking out the show notes for this particular podcast episode,
00:25:45.900 just go to the MFCEO website and check out themfceo.com forward slash 23.
00:25:53.120 You can get all the show notes for this episode on risk.
00:25:57.020 But, Andy, you said earlier, and I want to, I'd really like you to kind of flesh out what you're talking about.
00:26:02.500 You said that risk should not be avoided.
00:26:04.880 It should be embraced.
00:26:06.100 And I know that people listening would probably like to know why.
00:26:09.800 Like, why should, I mean, you've already said a little bit.
00:26:12.400 Here's what it comes down to.
00:26:13.680 I mean, we're here to live.
00:26:15.040 Okay.
00:26:15.240 We're here for a short time.
00:26:16.400 We're not here for a thousand years.
00:26:18.460 All right.
00:26:18.840 We're here for a short time.
00:26:20.400 We have to live our lives.
00:26:21.940 Okay.
00:26:22.360 And the reason that risk should be embraced is because nothing great comes without risk.
00:26:27.660 All right.
00:26:27.980 It all involves anything great that you could think of your entire life all involves some sort of danger.
00:26:33.480 And it's only when you put yourself in this perceived danger, which most of the time is perceived, that life becomes interesting.
00:26:40.540 It becomes an adventure.
00:26:41.800 You know, think about when you were a little kid.
00:26:43.240 It's only when you stepped out of the deep end of the pool that you really enjoyed yourself.
00:26:47.180 At first, you were scared shitless.
00:26:48.580 You're like, Mom, I'm not fucking doing this.
00:26:49.980 But then after, you know, you're in the deep end, you feel like you're the biggest dude in the world.
00:26:54.780 You're like, fuck yeah, I'm the man.
00:26:56.880 You know, that's what I'm talking about here.
00:26:58.380 We're talking about the passion.
00:26:59.760 We're talking about the life that living with some sort of fear and danger lives.
00:27:04.940 I'm not talking about, you know, riding your motorcycle on standing up on the back seat with no helmet.
00:27:09.760 I'm talking about just doing some shit with a plan that makes sense.
00:27:13.280 And you can see, you can find these little victories.
00:27:15.360 You know, you're talking about putting yourself out there.
00:27:17.480 Yes.
00:27:17.560 Because when you don't.
00:27:18.120 Most people are so afraid, especially now with social media, they won't do it because they're afraid of criticism for the most part.
00:27:23.500 Right, right.
00:27:24.860 But, you know, it's no different when you get older.
00:27:27.000 You know, when you're little, we talk about the deep end.
00:27:29.260 When you get older, it can be different things.
00:27:31.100 But you want to be happy, you want to be excited, and you want to be satisfied with your life.
00:27:35.180 And to do that, you have to have risk, and you have to create adventures for yourself.
00:27:39.440 That really is true in every area of life.
00:27:42.520 I mean, it's true in work.
00:27:45.080 It's true in, you know, like, challenging yourself, like if you're interested in a particular sport.
00:27:49.940 I mean, it's even true in relationships.
00:27:51.320 I mean, if you just sit around and, you know, you never ask girls out, like, you know, you're going to be kind of miserable.
00:27:56.360 Right.
00:27:56.700 Or guys.
00:27:57.240 Right.
00:27:57.500 I suppose.
00:27:58.140 Right, right, right.
00:27:58.480 Yeah.
00:27:58.840 You know what I'm saying?
00:27:59.300 Yeah.
00:27:59.540 I mean, dude, you know, think about lions in Africa, okay?
00:28:04.600 They're killed by poachers every year.
00:28:06.380 We just had that deal we saw on the internet for a month straight.
00:28:10.560 So much so, so many are killed that they're close to extinct.
00:28:14.660 So our natural tendency is to want to protect them, right?
00:28:17.520 So what do we do?
00:28:18.140 We take them up.
00:28:19.280 We scoop them up from Africa. 1.00
00:28:20.520 We put them in a cage at the zoo.
00:28:22.100 And you know what?
00:28:22.880 They're safe, right?
00:28:24.360 But I'll bet you if that lion could fucking talk, he'd be like, man, fuck this.
00:28:27.660 I might be safe, but I'm not living.
00:28:29.700 Let me out of this cage and I take the risk of getting shot just so I can have a life.
00:28:33.240 Right.
00:28:33.440 You know?
00:28:33.780 And that's the point.
00:28:34.500 So I can go out and hunt?
00:28:35.500 Yeah.
00:28:35.840 Yeah.
00:28:35.980 Being safe isn't a life.
00:28:37.800 You know what I mean?
00:28:38.860 And it doesn't take that much risk to increase the quality of life tremendously.
00:28:44.140 Honestly, you know, I'm not talking about risking your fucking house and your home and your car
00:28:48.220 and your income on a daily basis, even though that's what I do, but I'm talking about little
00:28:53.540 things.
00:28:54.060 You know what I mean?
00:28:54.520 Things that could just bring a little bit of extra to you, you know?
00:28:58.980 You think it's true that, and I'm sure you do, but just a thought, you know, we do live
00:29:04.740 in a generation in which, I don't know, there's like not really another great frontier, you
00:29:11.780 know?
00:29:12.060 I mean, Columbus sailed here and he had to deal with whatever, all these dangers, and
00:29:17.220 he came to America.
00:29:18.000 Dude, the great frontier right now is the fucking internet.
00:29:19.840 Yeah.
00:29:20.280 You know what I'm saying?
00:29:21.000 Yeah.
00:29:21.320 Most people don't know what the fuck they're doing on the internet.
00:29:23.640 They're exploring it.
00:29:24.540 Nobody knows what's going on, you know?
00:29:26.320 And the reality is most people spend so much time on the internet that they don't do much
00:29:31.580 else.
00:29:32.200 You know, now money's being exchanged over the internet.
00:29:34.980 You know, businesses are being developed that don't even exist in real life.
00:29:38.920 Dude, Uber is like not even a fucking thing.
00:29:41.380 It's like an organ.
00:29:42.300 You know what I'm saying?
00:29:42.920 It's a multi-billion dollar company.
00:29:44.960 It's like a fucking idea.
00:29:46.820 Right.
00:29:47.180 Okay.
00:29:47.440 So that's the frontier right now we're talking about.
00:29:49.760 And here's the reality.
00:29:51.060 But it's sad because most people are using it just for stupid stuff.
00:29:54.540 Yeah, I agree.
00:29:55.240 But here, let me get to the point.
00:29:56.980 So like I try to explain the internet to my dad.
00:29:59.500 And I'm like, dad, he's like, why are you always on your phone?
00:30:02.160 Why are you always on Facebook?
00:30:03.060 Why are you always on doing this?
00:30:04.360 And I'm like, dad, you got to understand, you know, I've got to watch the internet because,
00:30:08.800 you know, if I have a customer who's upset or I have something that's, this is a living,
00:30:13.080 breathing thing, 24 hours a day, no days off all the time.
00:30:17.020 And I've got to take care of it.
00:30:18.680 You know, now I have people that do this and help me with this.
00:30:21.580 But I still am very, very, very involved with our social media.
00:30:26.840 And the point is that I'm getting at is that most people live on social media and they're,
00:30:31.980 you know, we talk about risk.
00:30:33.140 We talk about being afraid.
00:30:34.760 They let these, okay, so half the people that you fucking are friends with on social media
00:30:39.600 are dumbasses, period.
00:30:41.380 You're going to perceive them to be dumbasses.
00:30:43.300 Right.
00:30:43.680 Okay.
00:30:45.120 They're afraid of what those dumbasses might say if they post what they really want to 1.00
00:30:49.040 say.
00:30:49.460 So in turn, what do people post?
00:30:50.820 They post these stupid fucking memes.
00:30:52.420 They post games.
00:30:53.400 They post feel good shit that, you know, everybody's going to fucking agree with.
00:30:58.020 Like, oh, this nun from fucking Transylvania saved 50 kids. 1.00
00:31:03.420 Nobody's going to not like that.
00:31:04.720 Right.
00:31:05.020 So they post safe shit.
00:31:06.400 Instead of posting shit they really want to say or inviting a discussion or inviting
00:31:11.980 an argument or inviting something that's going to give them a little fucking life. 0.92
00:31:16.580 You know what?
00:31:16.880 It's absolutely true.
00:31:17.700 So, dude, most people let that fear alone and that risk alone of just saying what they
00:31:23.240 want to say or being who they want to be.
00:31:25.860 Stop them doing anything.
00:31:26.940 And so when we talk about the next frontier, dude, it's the fucking internet.
00:31:31.300 You know, that's what's keeping people from doing shit.
00:31:33.940 It's the perceived idea that they might get made fun of by somebody that they really don't
00:31:39.200 even fucking know or matters that keeps them from moving, you know? 0.87
00:31:44.920 No, that's absolutely true.
00:31:46.260 I mean, I was a little nervous, to be honest with you.
00:31:48.520 I mean, just two confessions here.
00:31:49.660 I was a little nervous.
00:31:50.740 A bunch of people like the post that I said, you know, about the kid with the latte.
00:31:54.600 But a couple of my friends shared it and I thought, well, I wonder if some of the people
00:31:58.880 they know are going to say, oh, that dude, he must believe in child abuse because he
00:32:03.300 mentioned spanking. 0.71
00:32:04.100 Of course they did.
00:32:04.600 Yeah.
00:32:04.960 And I mean, I had to have a gut check and be like, I don't care.
00:32:07.820 Right.
00:32:08.060 It's not.
00:32:08.680 It's not child abuse.
00:32:10.380 I would say child abuse is not spanking your kids. 1.00
00:32:12.480 I think there needs to be as many beatings as possible with kids. 0.99
00:32:15.060 That's my official stance.
00:32:16.200 If you're not beating your kid, you're doing them a disservice.
00:32:19.800 And I don't mean beating them like putting them in a hospital, but I mean like fucking
00:32:22.900 letting them know, like, have some fucking respect. 0.87
00:32:26.240 No one's looking at me all crazy.
00:32:27.820 No, no, no.
00:32:28.480 Well, I know how you define beating and I know it's not the same as, what's his name?
00:32:33.720 Adrian Peterson.
00:32:35.160 Hey, bring on the hate mail.
00:32:36.720 Yeah, you are really living dangerously.
00:32:38.680 Bring it on.
00:32:41.200 What?
00:32:41.960 No, no, no.
00:32:42.640 No, I'm just, I was, I'm getting crazy eyeballs here in the fucking studio.
00:32:45.700 Yeah, yeah, yeah, yeah.
00:32:46.840 So, uh, Tyler, what do you think?
00:32:48.460 Beat or no beat?
00:32:50.960 I'm, I vote for beat.
00:32:52.540 Beat.
00:32:53.020 That's what I'm saying.
00:32:53.940 We got three beats and zero no beats.
00:32:55.840 Well, that's what Michael Jackson said.
00:32:57.080 Beat it.
00:32:57.520 Beat it.
00:32:58.060 Yeah.
00:32:58.220 That's what I'm saying.
00:32:58.840 Yeah.
00:33:00.440 That could be taken a bunch of different ways.
00:33:01.920 I know.
00:33:03.120 We have derailed.
00:33:04.600 At any rate.
00:33:05.900 So, yeah, you were talking about.
00:33:07.120 That was fascinating, Juan.
00:33:07.580 Yeah, I know.
00:33:08.300 I know.
00:33:08.600 I know.
00:33:08.980 Yeah.
00:33:09.640 It took you that long to refer to that.
00:33:11.920 Yeah, I know.
00:33:12.240 Yeah.
00:33:12.840 Fucking slipping today.
00:33:13.720 So, yeah, definitely.
00:33:15.160 So, but in any case, to your point, danger makes life worth living.
00:33:20.300 Hell yeah, man.
00:33:21.780 Yeah.
00:33:21.800 Yeah.
00:33:22.280 Dude, you know, think about when you go in for the kiss with the, with the girl in high
00:33:25.740 school, you know, you don't know if you're going to get it or not.
00:33:27.680 That's exciting shit.
00:33:29.340 Right.
00:33:29.960 Right.
00:33:30.360 Like, dude, and people just, they lose that somewhere.
00:33:35.640 You know what I mean?
00:33:36.680 They lose the ability to like do things they're not comfortable with.
00:33:40.740 Right.
00:33:40.840 Well, comfort being the, being the key word because I think people think being comfortable
00:33:44.740 is what's going to make life happy and it's not.
00:33:47.320 It's like the opposite.
00:33:48.060 Yeah, exactly.
00:33:48.900 The opposite.
00:33:49.620 So, so that's, that's, uh, that's point one for why, why it should be embraced.
00:33:53.840 So, yeah, I mean, look, it's, it's also about testing yourself, you know, it's only by testing
00:34:01.420 ourselves on a daily basis that we're going to move forward.
00:34:03.820 And that's the only way you're going to improve as a person or show that you could actually
00:34:08.040 accomplish anything.
00:34:09.460 Um, you know, think of, you've never tested yourself.
00:34:12.820 You never stepped outside your comfort zone.
00:34:14.780 You never did anything that was like abnormal.
00:34:17.660 Okay.
00:34:18.260 You never get anywhere.
00:34:19.340 You never progress.
00:34:20.300 You never move forward.
00:34:21.380 You never get any better.
00:34:22.860 You would just be.
00:34:24.140 And what fun is that?
00:34:25.360 You know, failure is just discovering the areas that you need work on.
00:34:29.720 We've talked about that so many times.
00:34:31.600 People just don't look at it the right way.
00:34:34.360 And there's a clear delineation between the way that people that are successful and have
00:34:40.180 built success in their life, look at things like failure and fear and risk and people who
00:34:44.840 don't.
00:34:45.440 And I honestly think that the, the, the perception and perspective of those concepts really has
00:34:50.740 everything to do with where you end up.
00:34:52.520 You know, it's, it's identifying the needs for growth so you can improve it.
00:34:57.300 It's, it's, it's a good thing.
00:34:58.700 It's not a bad thing.
00:34:59.560 You know, people just have to understand how you look at it.
00:35:03.760 You know, there's like, well, I'll say there's two sides to every story.
00:35:06.200 Well, there's two sides to risk.
00:35:07.320 There's two sides to failure.
00:35:08.360 There's two sides to fear.
00:35:09.680 And you get to decide which side you get to be on.
00:35:12.420 You know, I think, I think a good point to drive home with people though, is that this,
00:35:17.160 this is a day to day thing that you could do.
00:35:19.400 Like this is this, you don't have to work.
00:35:21.380 You don't have to wait for like big risks.
00:35:23.400 No.
00:35:23.660 Every day you can put yourself out there.
00:35:25.480 Every day you can test yourself.
00:35:26.640 No, it's like when you have that little mental voice that says like, should I do this?
00:35:29.120 Yeah.
00:35:29.580 And then you're, it's like a little thing.
00:35:30.980 Yeah.
00:35:31.140 Maybe it's a post on Facebook.
00:35:32.420 Yeah.
00:35:32.640 You know, what's funny when you talked about that post on Facebook, my most popular post,
00:35:36.820 not that I post things to be popular.
00:35:39.320 I post things that come from my fucking heart.
00:35:41.240 Right.
00:35:41.700 But my most popular posts are the posts that I have to question.
00:35:45.880 Like, do I, do I really want to say this?
00:35:48.240 Those are the ones that go on fucking fire.
00:35:50.160 You know what I mean?
00:35:50.960 Yeah.
00:35:51.240 No, I, yeah.
00:35:52.120 I mean, definitely the ones that rile people up are the ones that are going to get attention.
00:35:55.820 Should I really say this?
00:35:56.920 And again, not because.
00:35:58.140 That's why I said you should beat your kids. 1.00
00:36:01.580 Properly defined.
00:36:02.300 That's right.
00:36:03.100 Yeah.
00:36:03.800 No, but I mean, my put to my point, the whole point of every day putting yourself out there
00:36:08.460 and this sounds kind of goofy and you'll probably make fun of me, but you know, a while ago I
00:36:12.720 posted, you know, like my dad was really, really good at carpentry, at building things,
00:36:19.620 electricity, all that kind of stuff.
00:36:21.020 I mean, that stuff waved me bye-bye a long time ago.
00:36:24.460 What's that?
00:36:25.180 He was Jesus.
00:36:25.960 He was Jesus.
00:36:26.840 Yes, he was like Jesus.
00:36:28.680 But he, but that stuff, I'm just not good at that.
00:36:31.380 And our, our, what do you call it?
00:36:33.400 Well, of course you're not good at it.
00:36:34.340 You haven't practiced it.
00:36:35.280 Right, right.
00:36:35.820 And, and the thing is, is like our garbage disposal went out and I was like, crap.
00:36:39.140 I mean, my dad's not around anymore.
00:36:41.080 And my, my father-in-law is, you know, five hours away.
00:36:44.360 And I was like, what am I going to do?
00:36:46.200 And, and I thought, all right, I'm going to try this.
00:36:48.920 I'm going to try to put in a new garbage disposal.
00:36:50.840 And dude, it was not easy.
00:36:52.560 It was pretty complicated.
00:36:53.820 It involved electrical work and everything.
00:36:56.040 And I did it.
00:36:56.940 And thankfully my father-in-law told me, reminded me to turn the breaker off, turn the breaker
00:37:01.040 off.
00:37:01.640 Otherwise that could have been dangerous, but I did it.
00:37:03.840 And when I was done, it's crazy how good I felt.
00:37:08.160 Like I, it, it, I like, I had fucking beer, weren't you?
00:37:10.920 I was, I was.
00:37:12.020 Vaughn sat, Vaughn went outside, cracked open a cold one.
00:37:14.460 Yeah.
00:37:14.720 I got a, got a cigar and you almost grew a beard.
00:37:18.020 But you know what I mean?
00:37:18.940 My point is, is that with what we're telling people is it's, this isn't just about starting
00:37:23.780 a business.
00:37:24.200 It's not just about, you know, asking a girl to marry you.
00:37:26.940 It's a whole lifestyle of every day, putting yourself out there and really stretching yourself
00:37:31.780 and testing yourself.
00:37:33.040 Right.
00:37:33.480 So the way I like to think about it is this, look, risk is always better.
00:37:38.600 Taking the risk is always better.
00:37:40.640 Always than the alternative.
00:37:42.480 Cause the alternative is to stay the same.
00:37:44.500 You know, like I said at the beginning of the podcast, people talk about being afraid
00:37:48.180 to risk because it's dangerous.
00:37:50.520 Really?
00:37:51.500 Well, I'm afraid of not risking.
00:37:52.860 I don't ask myself, what am I going to lose if I do this?
00:37:55.960 I ask myself, what am I going to lose if I don't do this?
00:37:59.580 Dude, what am I going to lose if I don't do this?
00:38:03.060 Now, what am I going to lose if I do this?
00:38:04.800 Think about that.
00:38:05.620 Think about that program.
00:38:06.860 I cannot drive that point home enough because it's a huge, huge, like perspective shift.
00:38:14.800 You know, what am I going to lose if I don't do this?
00:38:18.320 That's how you need to think, you know?
00:38:20.360 And the answer is the status quo.
00:38:22.860 That's right.
00:38:23.420 Yeah.
00:38:23.800 What?
00:38:24.180 You're going to lose what everybody else has?
00:38:25.560 Right.
00:38:25.980 So what?
00:38:27.360 You know what I mean?
00:38:27.960 Right.
00:38:28.140 I'll be honest, dude.
00:38:29.080 Like, you know, living in a fucking trailer and riding a bike to work and not having much,
00:38:36.300 dude, that's a more interesting life than what most people live.
00:38:40.220 You know what I'm saying?
00:38:41.620 I mean, dude, most people put too much emphasis on trying to be like everybody else.
00:38:46.400 Like, the worst thing I would ever want to be is average.
00:38:48.560 If people say that, oh, you think you're better than average?
00:38:50.740 No, I'd rather be way less than average than be average.
00:38:53.460 I'd rather, like, in a fucking success, like, quote unquote.
00:38:56.600 Because, like, dude, some of the coolest motherfuckers I know and the most interesting people I
00:39:00.560 know are people who have gone out and they've taken risks and those risks have led them to
00:39:06.100 a more simple life, not a more poor life.
00:39:09.680 Financially, they may have less money, but they're happier because at least they went out
00:39:14.780 and lived.
00:39:15.280 You know, when I was in Virgin Islands on the boot camp a couple weeks ago, I met two
00:39:21.100 different boat captains.
00:39:22.600 Both of them, you know, are from the United States, moved there.
00:39:27.020 One was, like, 17 years and one was, like, 14 years.
00:39:30.120 And I'm like, you know, what do you do?
00:39:32.260 And they're like, well, I wake up every day.
00:39:34.500 I go on a fucking boat.
00:39:36.220 I drive around.
00:39:37.780 You know, I take people out.
00:39:39.000 They have the bet.
00:39:39.700 And the one guy explained it perfectly.
00:39:40.940 He's like, dude, I get to be the part of people's best day of their entire year.
00:39:47.320 I'm like, damn, dude, that's cool.
00:39:49.060 Talk about a cool perspective.
00:39:50.600 Very cool.
00:39:50.860 You know what I mean?
00:39:51.340 Yeah.
00:39:51.600 These guys were both white collar dudes who had executive level jobs that left to go live
00:39:56.420 a simple fucking life. 0.59
00:39:57.540 The one guy rides a fucking dirt bike to work.
00:40:00.280 You know what I mean?
00:40:00.820 And the other guy rides a bicycle.
00:40:02.400 Like, dude, there's nothing wrong with that.
00:40:04.480 You know what I mean?
00:40:05.040 Right.
00:40:05.700 Those guys, that's a risk, you know, that they took to go down there.
00:40:09.800 And it actually ended up with them having less financial but more happiness.
00:40:15.860 You know what I mean?
00:40:16.340 The financial thing, guys, and I know, like, you guys, you know, that follow me, you know,
00:40:20.980 I have a thing for cars and all that shit.
00:40:23.940 And that's fine.
00:40:24.500 That's my thing.
00:40:25.440 But, dude, it doesn't mean anything to me like that.
00:40:27.780 Right.
00:40:28.280 You know what I mean?
00:40:28.780 I still learn how to enjoy my life.
00:40:30.880 And that's what you guys got to figure out.
00:40:32.240 Yeah.
00:40:32.460 You know?
00:40:32.900 Think about the risks those guys took.
00:40:34.160 Fuck, dude.
00:40:34.520 What's my family going to think?
00:40:35.740 What's my friends going to think?
00:40:37.020 I moved here without anything.
00:40:39.520 You know?
00:40:39.840 I didn't even have a job.
00:40:41.320 Yeah.
00:40:41.580 You know?
00:40:41.840 But now, every day they go out.
00:40:43.120 They get to be in the sun.
00:40:43.920 They get to be in the most beautiful place in the world.
00:40:46.460 They get to be a part of people's best day of the year, which I thought was so cool
00:40:50.160 that he said that.
00:40:50.900 Yeah.
00:40:51.860 And you know, you know that there are some-
00:40:54.940 Huge risk for him to do that.
00:40:56.020 Huge risk.
00:40:56.600 And not just risk from the financial standpoint, from the social standpoint, too.
00:41:00.580 Because you know that there are corporate guys who know those guys who are like-
00:41:05.280 That guy went off the deep end.
00:41:06.260 Yeah.
00:41:06.400 He went off the deep end.
00:41:07.240 He lost it.
00:41:07.900 He couldn't take it.
00:41:08.400 But they'd rather be him.
00:41:09.180 Exactly.
00:41:09.660 In their head.
00:41:10.080 In their heart.
00:41:11.020 Yeah.
00:41:11.220 Right.
00:41:11.780 Dude, if you don't think I was jealous of both those guys, you're fucking wrong.
00:41:14.680 Yeah.
00:41:14.820 Because I'm like, I even told Emily, I'm like, dude, you know, we don't have any kids.
00:41:20.420 You know, let's fucking, let's do this.
00:41:23.300 But I don't, but here's the truth.
00:41:24.480 I don't have the balls to do it.
00:41:25.600 Yeah.
00:41:25.760 Yeah.
00:41:26.060 It'd be awesome.
00:41:27.000 I would love it, but I just don't have the fucking balls to do it.
00:41:29.440 Yeah.
00:41:29.860 You know?
00:41:30.320 And plus, dude, I personally, I'd be bored after a week of that.
00:41:33.740 Yeah.
00:41:33.900 But the reality is, is that, dude, the risk is always better than the alternative.
00:41:40.420 Always, always, always.
00:41:41.320 You ever seen that movie Far and Away with Tom Cruise and Nicole Kidman?
00:41:45.640 Basically, they start out in Ireland and then they go, they go across, you know, it's this
00:41:49.480 big epic where she and Tom Cruise go across the ocean and they try to make it.
00:41:54.660 Sounds like a chick flick, dude.
00:41:55.800 No, it's not.
00:41:56.520 It's an epic.
00:41:57.180 It's like they're a couple Irish immigrants and they basically go out to Oklahoma and they
00:42:01.540 race for land because they want to start a homestead there.
00:42:04.520 And what happens is that she comes from this like really rich, wealthy family and her dad's
00:42:10.360 a good guy, but he is absolutely miserable.
00:42:13.600 So Nicole Kidman's character like takes off on her own.
00:42:17.460 And so the parents are just shocked because, you know, she's this like silver spoon in her 1.00
00:42:20.980 mouth.
00:42:21.300 Yeah.
00:42:21.820 So they, they're like, well, we got to have to, we have to go after her.
00:42:24.560 So they go after her.
00:42:25.960 And when they get there, the dad who was so miserable in Ireland, he just comes alive.
00:42:31.620 In the, in the West and cause everything's dangerous. 1.00
00:42:34.220 Like there's rattlesnakes and there's, you know, it's not boring.
00:42:37.940 Yeah.
00:42:38.140 Yeah.
00:42:38.340 It's, it's, and so that's, I mean, to me, that's, that's the way you got to live.
00:42:42.060 I mean, if you're just comfortable, you might have a lot of things in your life, but if
00:42:44.800 you're just comfortable and you're never tested, man, that's just, that's worthless.
00:42:49.080 Dude, look, man.
00:42:50.420 So you're right.
00:42:51.120 Risk is, risk is always better than regret.
00:42:53.980 Yeah.
00:42:54.260 So, I mean, that's the bottom line, you know.
00:42:56.640 So, um, guys, once again, if you're, uh, if you're interested in getting the show notes
00:43:01.500 for this episode, it's the MFCEO.com forward slash P 23.
00:43:07.680 I hope I said that earlier, but if I didn't, it's P 23 as in Michael Jordan, 23, number
00:43:13.100 23.
00:43:13.480 You know, like I said, for somebody who's, who's been, uh, you know, quote unquote successful
00:43:21.600 in a certain area of my life, and I know a number of other entrepreneurs that are very
00:43:25.660 successful, all of them look at risk the same way.
00:43:30.080 They all look at risk and say, what am I going to, what's going to happen if I don't take this
00:43:35.600 action?
00:43:36.380 Not what's going to happen to me if I take this action.
00:43:38.580 It, it's a common, it's a common threat.
00:43:41.900 It's just, it's an absolute, it's, it's oxygen.
00:43:45.060 It's the way that they think.
00:43:46.780 Okay.
00:43:47.480 And I can't stress how important it is for somebody to realize you are going to fucking
00:43:55.620 die.
00:43:56.400 Okay.
00:43:57.240 We lose track of that.
00:43:58.560 Okay.
00:43:58.800 We lose the, we lose the, the perspective that dude, we are mortal and our life is going
00:44:05.280 to end.
00:44:05.740 And I guarantee you at that moment, when you realize that you're going to die and death
00:44:11.020 is imminent.
00:44:11.520 And I mean, within like a few hours or a day or six weeks or whatever, you're not going
00:44:16.480 to say, oh man, I risked too much of my life.
00:44:19.540 I can't believe I did that.
00:44:20.600 I'm a fucking idiot.
00:44:21.680 You're going to say, man, I wasted my life because I didn't do the shit that I wanted to
00:44:28.580 do.
00:44:29.060 And I'm going to die with a lot left on the table.
00:44:33.340 And that's the thing you need to think about.
00:44:34.960 That's the idea that you need to grasp when you think about risk.
00:44:37.840 That's the point that you need to think about when you think about the big picture of your
00:44:42.180 life.
00:44:42.540 It's not what's going to happen to me if I do this.
00:44:47.820 It's what is my life going to be or become or mean if I don't do this.
00:44:53.360 And if you could grasp that concept in your daily actions, you're going to have a much
00:44:57.360 happier, much more fulfilled, much more successful life.
00:45:01.240 Go be fucking great.
00:45:02.240 All I do is work, all I do is work.
00:45:10.420 I don't mess around, kid, I only can
00:45:13.240 Money never seems to get you
00:45:15.480 All I do is work
00:45:16.680 All I do is work
00:45:18.320 All I do is work
00:45:20.020 All I do is work
00:45:21.660 All I do is work
00:45:23.380 All I do is work
00:45:25.040 All I do is work