REAL AF with Andy Frisella - SUNDAY SERMON： Cash Flow, Character, and Creating Amazing Connections, with Andy Frisella - MFCEO284

00:00:00.280 If you want to make your dream become reality, the people that are running after their dream know they're going to have hard times.

00:00:06.840 They keep on running because they're saying within themselves, I'm the one, I'm the one.

00:00:12.080 No matter how bad it is or how bad it gets, I'm going to make it.

00:00:20.100 What is up, guys? You're listening to the MFCEO Project.

00:00:23.320 I'm Andy, I'm your host, and I am the motherfucking CEO.

00:00:27.660 Today is Sunday Sermon. You know what that means.

00:00:31.960 We're going to fill your heart. We're going to fill your soul.

00:00:34.620 We're going to replace Jesus. 0.99

00:00:36.380 Wait, I'm just kidding. Can't replace Jesus, can you, Vaughn?

00:00:39.200 No.

00:00:39.900 Can't.

00:00:40.560 We do have the second best thing, though, and that's DJ DJ God.

00:00:45.440 Distance second, but second.

00:00:46.800 Yeah. What's up, dude?

00:00:48.720 Oh, what's up?

00:00:49.640 Listen, when they're playing Eazy-E in the warehouse, it's going to be a good day.

00:00:54.020 Dude, I went back there, and they did not know who that was.

00:00:57.660 Well, Scott was playing it.

00:00:58.880 I know, but they didn't know.

00:01:00.000 And I walked back there. They didn't actually know who was Eazy-E?

00:01:02.900 No. I was making them guess, and they were guessing all kinds of stuff.

00:01:06.820 We have a moral crisis in our planet, or in our country, when young people don't know who Eazy-E is.

00:01:12.360 Dude, they didn't know who Dr. Dre was.

00:01:13.960 Yeah.

00:01:14.140 But I do confess that in spite of your encouragements for me to watch the movie, I have still not watched, not Boys in the Hood, the one about NWA. What was it called? You told me it was a really good movie.

00:01:26.400 It's awesome. I can't think of the name of it right now.

00:01:29.100 Straight Outta Compton.

00:01:29.960 Yeah.

00:01:30.340 That is, it's a great movie.

00:01:32.080 Yeah, I heard that.

00:01:32.680 You haven't seen it?

00:01:33.180 I haven't seen it yet. I want to.

00:01:34.940 You're going to love it.

00:01:35.760 I want to.

00:01:36.280 You will love it.

00:01:37.480 Yeah.

00:01:37.900 It makes every middle-aged white dude feel like a gangster.

00:01:41.480 Right.

00:01:42.540 Because we felt legit.

00:01:44.940 I did.

00:01:45.460 It was too legit to quit when we were listening to Eazy-E back in the day.

00:01:49.340 You got some fucking parachute pants at home.

00:01:51.220 I know you do.

00:01:51.700 I do.

00:01:52.260 And you do that side-to-side dance that you used to do.

00:01:54.660 Yeah, and I had the too legit.

00:01:55.940 You guys can't see me, but I'm making the too legit to quit thing.

00:01:59.140 Dude, you know Vaughn's at home practicing his parachute pants.

00:02:02.520 What are they called?

00:02:03.020 He called that MC Hammer.

00:02:04.220 He called that dance something.

00:02:05.420 I forget what it was.

00:02:06.000 I don't know.

00:02:06.380 The hammer shuffle or whatever it is.

00:02:08.320 Yeah.

00:02:08.640 Yeah.

00:02:09.300 I know you practice that.

00:02:10.520 I would love to have MC Hammer on the show.

00:02:13.260 Dude, I bet he could teach you some stuff about what not to do with money.

00:02:16.480 Exactly.

00:02:17.180 Yeah.

00:02:17.580 Like, literally, the dude was...

00:02:19.320 I mean, it's kind of sad because he was so generous, you know?

00:02:22.400 He got this like...

00:02:23.260 Is that what happened?

00:02:24.060 Well, yeah.

00:02:24.780 I think he had these...

00:02:25.500 I don't really know his story, his backstory.

00:02:27.320 Basically, the story is that everybody and their brother who knew him came out of the woodwork

00:02:31.420 and was like suddenly his best friend.

00:02:33.760 And he started supporting them and helping them.

00:02:35.800 Oh, man.

00:02:36.480 Yeah, it was bad.

00:02:37.760 Can't do that.

00:02:38.360 It was bad.

00:02:39.540 It's hard to say no, you know?

00:02:44.560 Did you actually have family members that you literally never talked to that once you

00:02:48.580 started getting...

00:02:49.320 Of course.

00:02:49.680 It just kind of popped up?

00:02:50.540 Of course.

00:02:51.060 Yes.

00:02:52.220 It's crazy.

00:02:53.200 Of course.

00:02:54.280 And it's...

00:02:54.680 You know what's funny?

00:02:55.900 Every single one of them was the same people that would like say like condescending shit

00:03:02.320 to me when we were getting started.

00:03:03.500 Oh, of course.

00:03:03.860 Every single one.

00:03:04.700 I believed in you.

00:03:06.120 No.

00:03:06.720 Every single one of them was the people, you know, who say the famous line, oh, you still

00:03:11.360 got that little vitamin shop?

00:03:12.460 Right.

00:03:12.800 What do you plan on doing with that?

00:03:14.100 When we started.

00:03:15.600 It was the same motherfuckers.

00:03:16.960 Yeah.

00:03:17.100 Every single one of those people that asked me for money or asked me for help or asked

00:03:20.900 me for this or that or a job, every single one was one of those people.

00:03:26.760 Crazy.

00:03:27.360 Yeah.

00:03:27.620 I'm being dead serious.

00:03:29.900 Oh, I know you are.

00:03:30.560 So, in other news, you are normally a somewhat intense individual who expresses yourself in

00:03:38.700 somewhat forthright ways.

00:03:39.840 But I have noticed in the last couple of days that there has been maybe an additional

00:03:46.100 fire flickering from your words.

00:03:50.400 I didn't know what it was because I came home the other day and Emily was like, what's going

00:03:58.020 on with you?

00:03:58.680 Yeah.

00:03:58.960 What'd you take today?

00:04:00.460 Yeah.

00:04:00.600 And I didn't put it all together, but we actually did come out with a new product that I started

00:04:06.060 taking that has been really getting me good energy and making me feel good.

00:04:11.500 Yeah?

00:04:12.000 Yeah.

00:04:14.640 But I didn't put that together as to why I started feeling good.

00:04:18.780 But you know what, dude?

00:04:22.080 The truth is, man, is like, I'm just tired of this fucking space.

00:04:28.100 You know what I'm saying?

00:04:28.840 I'm tired of it.

00:04:29.620 And I know I go through this shit and you guys have been through, you know, hearing

00:04:33.660 me say that, but I'm sick of it, man.

00:04:36.440 And I'm not talking about the fitness business.

00:04:37.780 I'm talking about the success entrepreneur space.

00:04:40.220 You know, I'm so sick of the predatory mentality and, you know, getting people to come to an

00:04:47.120 event, pay $5,000 or $1,000 or fucking $15,000 to go to a fucking event only to be fucking sold 0.95

00:04:56.320 more shit.

00:04:57.080 Right.

00:04:57.580 And like, dude, I can't, I can't stand by and say nothing about that.

00:05:01.000 If you're too unaware to realize what's happening, I have a moral responsibility to point it

00:05:06.940 out.

00:05:07.460 You know what I mean?

00:05:08.280 Yeah.

00:05:08.660 Like, I don't think it's okay for someone who's in the beginning of their journey looking

00:05:14.280 at someone and there's not just one person does this.

00:05:17.520 There's lots of people that do this, but looking at people that are successful and saying, I'm

00:05:24.780 going to go to this event, I'm going to pay $5,000 to learn from this person or $1,000

00:05:29.380 when they don't fucking have it and they're racking it up on their credit card or they're 0.94

00:05:33.700 asking their parents or they're going into debt to get to these things only to be told,

00:05:39.640 well, to really learn this stuff, you got to buy this.

00:05:44.380 You know what I mean?

00:05:45.000 And then, dude, I don't, I don't agree with that and I'm over it and it's fucking wrong.

00:05:49.860 It's wrong.

00:05:50.700 You know, at some point the greed has to be fucking exposed and you know, the good

00:05:57.460 thing is, is all I'm doing is making people fucking raise their eyebrows and say, man,

00:06:01.180 I wonder what he's talking about.

00:06:02.560 Pay attention because this is what everybody does.

00:06:05.300 Everybody does this shit and that you wonder why I'm not speaking.

00:06:07.920 That's why I'm not fucking speaking because there's very few opportunities to speak that

00:06:12.940 aren't involved in situations like that.

00:06:15.120 You know, and I'm tired of people using my name and my pool and my loyal following, you

00:06:20.480 guys, to draw you guys in only to sell you guys other shit. 0.85

00:06:24.660 I'm not doing it anymore.

00:06:26.000 Right.

00:06:26.260 You know what I mean?

00:06:27.000 You know, Ed and I do our own event and that's fine.

00:06:29.580 Well, that's what I was going to say.

00:06:30.440 There's so much filth in the industry.

00:06:33.280 I fucking bring, I'll, I'll put a fucking event on that's, that's only one day long that

00:06:38.920 you'll learn fucking 20 fucking 200 X the shit that you're going to learn anywhere else. 0.91

00:06:46.280 Okay.

00:06:46.880 And not only that, you want to buy nothing else.

00:06:49.860 Right.

00:06:50.460 You know, and I have real entrepreneurs teaching it and that's social media fucking blue check

00:06:55.420 quote unquote fucking celebrities. 0.94

00:06:57.360 I'm talking about real motherfuckers, people in our syndicate that fucking are actual entrepreneurs. 0.97

00:07:01.680 Like, dude, that's what needs to, that's what this space needs to be.

00:07:04.940 You know, I'm okay.

00:07:06.320 I understand people making money and I understand, I am not against that.

00:07:10.680 I love making money.

00:07:11.940 I love it, but I love to do it the right way.

00:07:14.840 You know what I mean?

00:07:15.540 Like if I, if you come to my event and I teach you enough shit and you go out and make money

00:07:19.840 and I made a little bit of money from the event, that's fair because I'm offering you

00:07:25.080 shit that you could go use.

00:07:26.560 But like, if I were just, if you were just to come to an event and me just, you know,

00:07:31.640 say, oh, well, to really learn this, you got to do this and give me fucking 20 more grand. 0.90

00:07:38.780 Dude, it ain't right.

00:07:39.760 Yeah.

00:07:40.260 And, and, uh, and you know, I do believe that the education system is changing.

00:07:45.060 Uh, I believe a reckoning is coming for people that fucking operate that way.

00:07:49.140 Um, I mean, imagine going to school, dude, and you pay fucking, you know, $15,000, $20,000

00:07:55.980 a semester.

00:07:56.940 Okay.

00:07:57.320 Which is fucking less than some of these events costs, by the way.

00:08:00.380 And you go there and in every single class, the teacher says, all right, I'm going to

00:08:05.240 stand up here and talk for an hour.

00:08:06.660 And at the end of the hour, I'm going to charge you another 15 grand if you really want to

00:08:10.520 fucking learn what it's laughable, right?

00:08:14.000 Like it's laughable.

00:08:14.860 And like people don't realize what's happening when they go to these things.

00:08:18.660 It's not about helping anyone.

00:08:20.240 It's about fucking money.

00:08:21.300 Right.

00:08:22.100 And dude, that's, that goes against my core value beliefs.

00:08:26.740 I believe that moving forward, I believe that events that are going to operate that way

00:08:33.300 are going to go fucking by the wayside and people are, people are starting to see through 0.94

00:08:39.400 what's actually going on.

00:08:41.580 Okay.

00:08:43.140 And they're starting to make sense of what's actually going on.

00:08:45.920 And I believe that, you know, and some of you influencers out there need to fucking listen

00:08:50.340 to this because I'm rarely wrong about things like this, but I believe that people are getting

00:08:56.240 smart and I believe people want real value.

00:08:58.980 And I believe people are going to gravitate towards that.

00:09:01.380 And I think that, you know, anybody who does what I'm talking about is going to be weeded

00:09:05.700 out over the course of time.

00:09:07.780 They might make a few bucks today.

00:09:09.360 They might make a few bucks tomorrow and they might make a few bucks next year.

00:09:12.700 But eventually this, this revolution is going to happen.

00:09:17.040 And if you're not providing actual content and if you actually haven't done it, you're

00:09:22.500 not going to have a place on that stage.

00:09:24.600 You know what I'm saying?

00:09:25.760 I believe that.

00:09:26.900 And I think it's true.

00:09:27.820 And I think it's happening.

00:09:29.460 And if you want to be the person who tries to sell info products or tries to sell courses

00:09:36.520 or tries to sell events, number one, you better have done that shit yourself because people 0.90

00:09:42.620 are sick of the nonsense.

00:09:45.140 They're sick of the 19, 20 to 25 year old kid who's never built a fucking company talking

00:09:51.880 about how they are going to show you how to do X, Y, Z.

00:09:55.920 People are smarter than that.

00:09:57.340 And whatever fucking money you're making off of that right now, it's going to stop.

00:10:01.500 Right.

00:10:01.640 Okay.

00:10:02.380 So one, you better have done it.

00:10:03.940 And two, if you are going to offer those kinds of things, you're going to have to deliver

00:10:10.080 real value.

00:10:11.140 So you're going to have to be qualified and you're going to have to know what the fuck

00:10:13.640 you're talking about.

00:10:14.520 And I think that you're going to see a revolution of that.

00:10:17.340 And I can tell you right now, uh, Ed and I, my let, we are committed to making that happen.

00:10:23.920 Bottom line.

00:10:25.140 You know, I spoke at fucking 10 events last year that were fucking total pitch fest, bullshit

00:10:30.040 events.

00:10:31.280 You know, by the end of the year, I had already committed all these things.

00:10:34.060 I had to do them by the end of the year.

00:10:36.880 I was so disgusted at the last, the one of the last events I spoke at, dude, I almost

00:10:41.540 threw up afterwards.

00:10:42.260 Cause I felt so guilty about what was going on.

00:10:44.520 You know what I mean?

00:10:45.380 I remember I went back to my hotel room.

00:10:47.580 I had everybody calling me and texting me and saying, dude, let's go hang out.

00:10:51.140 I was so sick to my stomach that I called the pilot and I said, I was supposed to leave

00:10:56.140 in two days.

00:10:56.760 I called my pilot and I said, Hey, I want to leave right now.

00:11:00.180 And we were gone in an hour.

00:11:01.340 I went home.

00:11:02.280 It made me sick.

00:11:03.580 And I'm, I know you did because you came home and talked about it.

00:11:06.000 Yeah.

00:11:06.180 And I'm just not going to, I'm not going to be a part of that.

00:11:09.020 Yeah.

00:11:09.260 I'm just not.

00:11:09.880 There's another aspect of this too, man.

00:11:11.340 And we, we kind of discovered this when, when you started.

00:11:14.240 So that's why I'm getting so mad.

00:11:15.480 Yeah, no, I get it.

00:11:16.240 It makes sense.

00:11:16.780 It's a good thing to get mad about, but it, it, something else that we discovered when you

00:11:20.860 guys started.

00:11:21.500 And by the way, Vaughn, it's not hating.

00:11:23.500 No.

00:11:23.680 I'm not hating.

00:11:24.400 I'm telling the fucking truth.

00:11:25.540 Oh, absolutely.

00:11:26.160 Right.

00:11:26.360 There's a big difference between hating and telling the truth.

00:11:29.060 All right.

00:11:29.600 And a lot of people, you know, who do this shit have reached out to me and be like, why

00:11:33.840 are you hating on my hustle?

00:11:35.000 Why?

00:11:35.360 Because you're not hustling.

00:11:36.680 You're cheating.

00:11:37.980 You're scamming.

00:11:39.040 You're taking advantage.

00:11:40.300 And I do not fucking agree with that.

00:11:43.180 Okay.

00:11:43.500 I've never done that in my life.

00:11:45.640 I've never fucking, I've never built a dollar off of taking advantage of somebody.

00:11:49.760 In fact, dude, I think we're the only company on earth that offers 110% money back guarantee

00:11:55.180 on their products.

00:11:56.820 You know what I'm saying?

00:11:57.820 Like, dude, if it didn't help you, fuck, I'll give you your money back plus 10%.

00:12:00.920 I personally believe that that's how business should be done.

00:12:05.160 That's it.

00:12:05.800 If you don't offer real value, you should not feel good about taking somebody's money.

00:12:09.180 And that seems to be, you know, when you're young and you're hungry and you don't have

00:12:14.740 any money, you want the money so bad, you're willing to bend your integrity.

00:12:18.720 But the problem with that is, is that long term, people remember that you bet your integrity.

00:12:26.060 You know, so you have a hard time coming back from that.

00:12:28.760 Especially in today's day and age.

00:12:30.180 And dude, and you're also short-sighted from an economical standpoint.

00:12:33.540 There's not enough fucking people in this, in this world that you're going to be able

00:12:38.440 to get in front of that are going to be able to, you know, you're going to be able to recycle

00:12:43.400 customers.

00:12:44.100 Customers are too interconnected now.

00:12:46.000 And this is a fundamental aspect of your business that you need to think about and your integrity

00:12:51.020 that you need to think about.

00:12:52.860 People are instantly connected now.

00:12:55.540 So whereas 20 years ago, these fucking scammers could get a get away with doing seminar after

00:13:00.880 seminar, seminar, and that could be their career.

00:13:02.720 They could do one every fucking week all across the country.

00:13:06.240 Now, if you do that and you're not selling real shit, guess what?

00:13:09.220 Everybody knows after two weeks.

00:13:10.820 So you're done.

00:13:12.020 So some of these guys who are out there doing this shit, it's just a matter of time before

00:13:17.140 everybody just starts piling on and saying, dude, that guy's done.

00:13:22.140 Absolutely.

00:13:22.720 And you're done.

00:13:23.520 Yep.

00:13:23.820 You know?

00:13:24.240 And so it's, it's just old school mentality.

00:13:27.980 And the reality is, is that this, this economy, this way of doing business, uh, this culture

00:13:35.040 will not tolerate that.

00:13:36.660 It's bad business.

00:13:37.920 We won't, we will not tolerate it.

00:13:39.920 You know, you have to go to an event and walk away and say, holy shit, that was the

00:13:45.480 best event I've ever been to.

00:13:46.860 It changed my life.

00:13:48.660 You know what I mean?

00:13:49.260 Yeah.

00:13:49.560 It has to deliver that much value or it's not going to work.

00:13:51.980 Yep.

00:13:52.420 You know, people can talk about Tony Robbins all they want, but I don't fucking know many

00:13:56.560 people that have gone to a Tony Robbins event that don't walk out saying, holy shit, dude,

00:14:00.440 that was amazing.

00:14:01.340 Even though it is kind of cheesy and it is kind of fluffy and it is kind of hokey.

00:14:05.800 He's got his way of touching people for real.

00:14:08.860 And the people who go expect that.

00:14:10.640 That's right.

00:14:11.200 Yeah.

00:14:11.380 That's right.

00:14:11.920 And like, dude, I'm not talking bad.

00:14:13.280 I love Tony Robbins, dude.

00:14:14.600 He is fuck.

00:14:15.360 I would not be here without him.

00:14:17.280 Like, so the last thing I want to come across is like, I'm knocking what he does.

00:14:20.560 It's just a different style and he's very good at it.

00:14:23.600 And you know what?

00:14:24.340 It truly helps people, which is why Tony Robbins does whatever he did, $500 million a

00:14:29.640 year in product.

00:14:30.460 Yeah.

00:14:30.800 Because it's real shit.

00:14:32.520 You know what I mean?

00:14:33.460 Yeah, absolutely.

00:14:34.520 Well, we know this because when you started the, here's another aspect of this.

00:14:39.220 When you started the Arte Syndicate and we got these, you know, 10,000 applications,

00:14:43.020 there were certain people who contacted us who said, you know, I can't afford it, but

00:14:48.760 I found out recently that they have something called self-development loans.

00:14:53.260 Like there are actually banks or there are actually entities.

00:14:55.940 Yeah.

00:14:56.320 There's actually entities out there now that are saying, we'll give you a loan for self-development

00:15:01.160 and they're just exorbitant interest rates.

00:15:02.980 Right.

00:15:03.360 Well, but I remember we were talking about this and I remember you basically told certain

00:15:08.360 people, listen, if you can't afford this, we don't want you going into debt for this.

00:15:12.020 Right.

00:15:12.360 I had people, I don't remember that self-development loan shit, but I was probably zoned out.

00:15:16.220 I think Ed and I were talking about it.

00:15:17.760 There was some lady that told him, I'm going to take a self-development.

00:15:22.240 I do remember that lady.

00:15:23.160 We told her no.

00:15:23.980 Yeah, we told her no.

00:15:24.780 We said no.

00:15:25.360 Because we were like, no, you're not going into debt for this.

00:15:28.580 I think we told her she needed to go to the accelerator. 0.98

00:15:30.440 Right.

00:15:31.000 Because it was cheaper.

00:15:31.800 But the point is, is that dude, and you'll talk to very few people in our group that,

00:15:40.220 I mean, I don't think we'll talk to anybody that isn't going to say, fuck, it's amazing.

00:15:43.880 Oh, absolutely.

00:15:45.040 But they could all afford it.

00:15:46.620 Yeah.

00:15:46.940 Because they worked to that level.

00:15:48.100 Yeah, but dude, we could have signed up all 10,000 and took all their fucking money.

00:15:51.940 Right.

00:15:52.460 What is that?

00:15:53.000 10,000 at 300 bucks a month?

00:15:55.560 That's fucking whatever.

00:15:56.640 A lot.

00:15:56.920 What is it?

00:15:57.960 Well, I don't know.

00:15:58.660 10,000 times 300 is-

00:15:59.980 Calculate that, Tyler?

00:16:00.620 300,000, right?

00:16:01.800 300,000.

00:16:03.160 A month?

00:16:03.260 Yeah, it's 300,000 a month.

00:16:04.940 No, no, no.

00:16:05.260 It's more than that.

00:16:06.240 It's 3 million a month.

00:16:06.920 All right, I'm going to do it right now.

00:16:08.740 I'm not good at math.

00:16:11.320 I am, however, a writing genius.

00:16:13.700 But hold on a second.

00:16:14.900 Okay, we're all going to do this.

00:16:16.440 Some of you-

00:16:17.040 It's 3 million a month.

00:16:17.740 3 million a month.

00:16:18.560 Right.

00:16:18.740 Okay, so-

00:16:19.460 That we fucking turned down over what was the right thing to do.

00:16:23.680 Right.

00:16:24.200 You know?

00:16:25.240 It's-

00:16:26.240 I don't know, man.

00:16:28.060 There's not-

00:16:29.560 You know, my fucking integrity and my self-esteem, my confidence, and my conscious is not for

00:16:37.000 sale.

00:16:37.860 Right.

00:16:37.960 It's just not.

00:16:38.720 There's no amount of money that's worth it.

00:16:40.440 I want to be able to sleep at night.

00:16:41.840 You know?

00:16:42.100 I live an extravagant lifestyle.

00:16:43.900 I love cars.

00:16:45.000 I love planes.

00:16:46.000 I love cool shit.

00:16:47.400 But I don't want to be the guy who looks at all that shit and feels bad about how I got

00:16:51.340 it.

00:16:51.500 You know, Gary Vaynerchuk says a very true thing that it's hard to understand that's young.

00:16:58.500 And he says, how you make your money is more important than how much you make.

00:17:02.100 And dude, it's fucking true.

00:17:03.840 It's true.

00:17:05.000 You know, I could have started a porno site when I was fucking 19 years old and been rich

00:17:08.380 as fuck by the time I was 23.

00:17:10.320 Right.

00:17:10.840 You know what I mean?

00:17:11.500 And I thought about it, to be completely honest.

00:17:13.700 But I was like, but I swear to God, I talked to my dad.

00:17:16.360 I said, dad, I'm going to start this website.

00:17:18.880 And he's like, he's like, look, he's like, I know that you can make a lot of money, but

00:17:23.760 you don't want to be known as that guy.

00:17:25.700 And you don't want to be, you don't want to go to business functions and this and that

00:17:29.260 and be the porno guy.

00:17:30.300 Right.

00:17:30.880 You know?

00:17:31.220 And he's right, man.

00:17:32.220 Yeah.

00:17:32.480 You know?

00:17:33.480 But I'm lucky enough to have somebody who was there to guide me.

00:17:37.820 Right.

00:17:38.120 Because when you're young, you don't realize, because you're starving, dude.

00:17:40.500 You're like, fuck, I just want to make it.

00:17:42.060 You know what I mean?

00:17:43.260 Right.

00:17:43.920 It ties into what we talked about the other day, about these younger guys using the tools

00:17:47.820 available to them to actually create income to roll into a real brand versus just like,

00:17:53.340 you know, making the money and going out and buying fucking Gucci's and fucking Supreme

00:17:59.040 backpacks.

00:17:59.820 You know what?

00:18:00.280 Having cool hair.

00:18:02.300 Your point, to me, it's a lose-lose situation if you do that.

00:18:06.000 Wait, don't you have a Supreme backpack?

00:18:09.800 Not anymore, I don't think.

00:18:11.060 Don't you have Gucci shoes?

00:18:12.820 They were a gift from you, thank you.

00:18:14.600 Don't you have cool hair?

00:18:16.140 I did feel personally attacked just now.

00:18:18.420 Damn, dude.

00:18:19.880 Damn.

00:18:20.740 No, but if you do the kind of thing that you just said, like you-

00:18:24.380 In all defense, dude, I did give Tyler his Gucci shoes.

00:18:28.460 I like Gucci shoes.

00:18:29.660 Yeah, man.

00:18:30.180 Hey, it's fine.

00:18:30.420 I like Gucci shoes.

00:18:31.820 Gucci flip-flops.

00:18:32.980 They're slides.

00:18:33.620 Yeah.

00:18:33.760 Yeah.

00:18:34.660 Dude, I like the Gucci flip-flops just because of that song that Future had.

00:18:38.920 You know what song we're talking about?

00:18:40.440 What's it?

00:18:40.640 How's it go?

00:18:41.200 Fuck, I don't even know.

00:18:41.900 I fucked your bitch in my Gucci flip-flops. 1.00

00:18:45.040 Dude, that line makes me laugh so fucking hard.

00:18:48.200 After I heard that line, I'm like, dude, I'm getting some Gucci flip-flops.

00:18:50.880 So it's a lose-lose situation if you earn your money the wrong way because if you do keep

00:18:56.080 a conscience about it, you're going to be miserable.

00:18:58.360 You're going to live with guilt.

00:18:59.920 But here's the other side of it, Andy.

00:19:01.960 You can actually sear your conscience where you don't feel it anyway, and what kind of

00:19:06.660 person do you become?

00:19:07.920 If you no longer feel-

00:19:09.220 A soulless, miserable.

00:19:09.660 A soulless sociopath who literally exists to sell.

00:19:14.540 To sell, to sell, to sell, to make money, and that's why you exist.

00:19:18.180 So it's a lose-lose situation.

00:19:19.700 I'll be honest, that would suck.

00:19:22.660 It would suck.

00:19:22.940 No matter how much money you've made.

00:19:23.980 It would suck.

00:19:24.640 Yeah.

00:19:24.880 Because everybody would see you and look at you and know that you were a joke, know that

00:19:28.620 you would become-

00:19:30.000 When you do wake up from that, you're going to look at yourself in the mirror and hate

00:19:35.180 what you see.

00:19:35.800 Yeah.

00:19:36.340 And not everybody wakes up, but people do.

00:19:38.400 Yeah.

00:19:38.680 You know what I mean?

00:19:39.660 I don't know, man.

00:19:40.880 I don't know.

00:19:41.440 It is tough.

00:19:42.500 I just see a lot of people going about this the wrong way right now because of the tools that

00:19:47.860 are available.

00:19:48.620 You know what I mean?

00:19:49.200 And I think a lot of people in 15 years are, A, not going to have an opportunity because

00:19:55.800 they ran their own brand through the mud and nobody's going to trust them.

00:20:00.300 B, if they do make a little bit of money, they're going to feel real shitty about how

00:20:06.240 they made it.

00:20:06.780 C, you're going to be jumping, you know, it's just like we talked about the other podcast.

00:20:12.600 You're going to be chasing the cheese, you know, one cheese to another cheese to another

00:20:16.220 cheese.

00:20:16.640 And eventually that fucking mousetrap is going to smack down your head and you're going

00:20:20.120 to be dead.

00:20:20.880 Right.

00:20:21.060 Not only that, but they're missing out on one of the coolest experiences ever in building

00:20:25.080 a brand.

00:20:25.460 Dude, which, which did I not say this in our meeting the other day, the one we had over

00:20:29.740 next door?

00:20:30.480 What did I say?

00:20:31.320 I said, dude, the best part about this company is coming to work every day.

00:20:35.180 It's having to come to work every day.

00:20:36.960 You know, we're all friends.

00:20:38.220 We all have fun.

00:20:39.400 Like I would be so unfulfilled if I didn't get to come here.

00:20:43.260 And, and dude, I asked that in our meeting the other day and I didn't make anybody raise

00:20:47.320 their hands.

00:20:47.740 Cause I didn't, you know, obviously if I say it, they're going to say, yeah, but like

00:20:51.140 I could see it on their faces.

00:20:52.300 They were like excited.

00:20:53.460 They're like, yeah, dude, this is, this is awesome.

00:20:55.920 You know?

00:20:56.280 And, uh, we were talking, what were we talking about last night in the media room?

00:21:00.300 I thanked you for having the meeting too.

00:21:01.900 Yeah.

00:21:02.260 Like, yeah, we were talking about it.

00:21:03.780 But when we talked about last night in the media room, yeah, you, we had just made your Lamborghini

00:21:06.940 video.

00:21:07.380 Oh, that was two nights ago.

00:21:09.100 Yeah.

00:21:09.280 Two nights ago.

00:21:09.900 But, uh, yeah, you, you would just say me, you and Alex were talking, you were just sitting

00:21:14.120 there and he just randomly looks up and he goes, fuck, I love coming to work here.

00:21:17.040 Yeah.

00:21:17.280 It's like not even having a fucking job.

00:21:18.780 And then Tyler's like, well, I have a fucking job.

00:21:21.660 Well, I have to say at this point in the year, it would be a lot more fulfilling if we

00:21:25.100 were in like Austin or Phoenix.

00:21:28.180 Cause being in St. Louis, you were such a whiner.

00:21:31.100 Dude, I'm sorry.

00:21:32.220 You're a whiner.

00:21:32.860 It sucks.

00:21:33.200 You live fucking 40 miles away from anything cool.

00:21:36.240 Like, why do you, you, you, that'd be like saying Chicago sucks, but living, my mom

00:21:41.660 lives out there.

00:21:42.500 We got to take care of her. 0.67

00:21:43.460 She's by herself.

00:21:44.700 I'm stuck.

00:21:45.740 Move her along.

00:21:46.500 Yeah, that's true.

00:21:47.460 Probably good.

00:21:47.740 Move her in. 0.96

00:21:48.540 Yeah.

00:21:48.980 Dude, you need to be in a good area, like close in, like where we are.

00:21:52.040 You would love it.

00:21:52.860 Yeah.

00:21:53.620 I know.

00:21:54.240 I've been told, you told me that I should, I would prefer Kirkwood because I believe

00:21:57.780 the exact words were you could hang out with all the other latte drinking nerds.

00:22:03.960 Hey, I hang out in Kirkwood.

00:22:07.220 I don't drink fucking latte.

00:22:09.060 Dude, listen, somebody's got to lead these nerds.

00:22:11.240 All right.

00:22:13.700 That's great.

00:22:14.520 Yeah.

00:22:14.900 No, dude, I love, I love Kirkwood.

00:22:16.440 It's my favorite fucking area of St. Louis.

00:22:18.180 Yeah.

00:22:18.340 I mean, that's where, that's where Billy G's is.

00:22:20.220 That's where my home base is.

00:22:21.640 I live one, literally one street over from being in Kirkwood.

00:22:25.860 I love, well, for the time being.

00:22:27.880 Yeah.

00:22:28.140 But.

00:22:28.600 You like it because it's got kind of.

00:22:30.520 It's got a small town feel.

00:22:32.340 Well, yeah, but it's also, it has a little bit of money too.

00:22:34.920 So it, it, it still has that, this, a little bit of the success.

00:22:39.520 And then also it has that down to earth feel to it.

00:22:42.460 Yeah.

00:22:42.720 It's like, it's not like.

00:22:45.140 It's not pompousy.

00:22:46.240 No, exactly.

00:22:47.160 But it's still not.

00:22:47.720 But it's still clean.

00:22:48.220 Yes.

00:22:48.540 Yeah.

00:22:48.640 That's exactly what I'm trying to say for sure.

00:22:51.460 Like you don't, you're, it, it, it, it's just a good area, dude.

00:22:54.980 Like I'm telling you that's where you should be living.

00:22:56.700 I know.

00:22:57.060 I, you're probably right.

00:22:57.860 It suits you.

00:22:58.840 I, yeah, you're probably right.

00:23:00.280 I like that area.

00:23:01.180 I like it a lot.

00:23:01.820 And actually that Mexican restaurant down in Kirkwood.

00:23:04.280 Amigos? 0.80

00:23:04.320 Yeah.

00:23:04.660 It's the best Mexican restaurant in St. Louis.

00:23:06.040 Hands down.

00:23:06.640 Yeah.

00:23:06.920 Easily.

00:23:07.720 Absolutely.

00:23:08.220 The only problem is, is they don't sell our tequila there.

00:23:10.400 Oh.

00:23:10.660 Most of these people listening don't even know that we have tequila.

00:23:12.900 Oh.

00:23:13.480 Una Vida.

00:23:14.860 Una Vida tequila.

00:23:15.940 The best.

00:23:16.160 The best tequila in the world, not my words, the Tequila Association's words.

00:23:20.680 Are you looking for social media influencers?

00:23:23.460 I will be in the future.

00:23:24.880 We're only, we're only sold and we're only distributed in like five states right now.

00:23:28.520 We're going to talk about that next week, by the way, guys.

00:23:31.040 Oh yeah.

00:23:31.360 Social media influencers.

00:23:32.300 Yeah.

00:23:32.480 Dude, that's going to be a great podcast.

00:23:34.040 Yeah.

00:23:34.360 Because like a lot of the people right now listening, they want to know how to build their influence

00:23:37.420 and how to become a social media influencer.

00:23:39.620 If not just for their own business, but for them, for, uh, to get, you know, get paid to post.

00:23:45.400 Right.

00:23:46.000 And so next week we're going to talk about how step by step, how to be successful in

00:23:51.520 social media, uh, as an influencer, um, from here on out, not from, we're going to cover

00:23:58.740 what worked up until now and what's going to work for the next three or four years.

00:24:01.880 Uh, which I'm excited to do because I feel like a lot of people right now are really

00:24:06.380 confused about where to go on social.

00:24:09.020 Yeah.

00:24:09.300 You know what I mean?

00:24:10.040 So anyway, so I'm going to tell a story to transition us into our actual job.

00:24:14.600 You're like letting this rambling go away.

00:24:16.280 Sorry guys, but you know, your job is to transition and keep me from talking too much.

00:24:21.380 Yeah.

00:24:21.720 And you are doing a terrible job.

00:24:23.280 I'm doing a terrible job.

00:24:24.340 Yeah.

00:24:24.980 So when I was still in college and I was studying, you know, I thought that I was going to be

00:24:29.600 a pastor and I was getting ready to be a pastor, going to seminary and everything.

00:24:32.540 We had a special speaker come to our church, excuse me, come to our school.

00:24:36.420 And it was a very, very famous preacher.

00:24:38.300 His name was Chuck Swindoll.

00:24:39.840 And so he came, he preached, he had a, he had a great message.

00:24:43.340 And then afterwards you could go up and you could talk to him.

00:24:46.280 And there was this huge line of students and it was just going so freaking slow.

00:24:51.220 It just like literally seemed to just bog by.

00:24:53.940 And I kept on thinking, come on, come on, let's go, get on with it, get on with it.

00:24:56.980 Got really impatient.

00:24:58.800 Well, when I got up to the line to talk to him, he looked at me, starts talking, I start

00:25:06.180 engaging him and literally it's almost like nobody else is there.

00:25:09.320 And it was such a profound experience.

00:25:11.720 Like literally he was so locked in on me.

00:25:14.120 I'll never forget it.

00:25:15.180 Like the way that he asked questions, the way that, the way that he drew out my interests

00:25:19.920 in life, it was, it was crazy.

00:25:22.000 I mean, it was, it was like a sorcerer level, uh, interpersonal skill.

00:25:26.680 And, and that's what I wanted to talk about today, because I think you are really good at

00:25:31.520 that.

00:25:31.920 You don't like to go surfacy with people.

00:25:35.060 You like to go, you know, really lock in, go deep, see, you know, draw the, the,

00:25:39.320 come out.

00:25:39.640 So I thought what we would talk about, this is a Sunday sermon is if you want to make

00:25:43.300 an impact on people, you got to learn how to listen.

00:25:45.300 Yeah.

00:25:45.640 You got to learn that art.

00:25:46.800 Well, here's how I look at it.

00:25:47.780 This kind of goes along what we talked about just five minutes ago or whatever for, look,

00:25:53.540 man, I, I look at it like this.

00:25:55.420 Like if you're paying to come see me, if you paid to come see me speak and I get paid well

00:25:59.840 to come to speak.

00:26:00.740 Right.

00:26:01.180 I'm there.

00:26:01.580 Mostly you guys know that.

00:26:02.900 Um, very well.

00:26:05.240 Uh, my job is to serve those people.

00:26:09.700 You know what I mean?

00:26:10.640 So I feel like when we do, and it sucks too, man.

00:26:13.580 And Tyler's been to literally every event that I've ever spoke at, dude, I get mobbed.

00:26:18.420 And, and a lot of times I have to leave without talking to anybody because we're going to

00:26:23.080 something else or we're doing this.

00:26:24.720 And that makes me feel fucking horrible.

00:26:27.100 Right.

00:26:27.280 This is another reason why I don't like the way traditional events are set up.

00:26:30.880 Um, but I feel like, dude, if these people paid, you know, 500, 5,000, whatever the ticket

00:26:38.340 price is, dude, it's my job to care when they're, when they're telling me something or asking

00:26:43.200 me something, you know?

00:26:44.540 And that, I just take that real serious.

00:26:46.700 I don't take it as like, Oh, I'm a big shot and let me fucking blow you off.

00:26:52.140 You know, I, I value what they had to say because dude, that's why I'm there.

00:26:56.900 I'm there to help them.

00:26:58.140 Well, dude, that last summer when you guys had that event in Kansas city where you started

00:27:02.800 leaving and then you came back because you realized that there was a kid waiting for

00:27:06.260 you that you had not got a chance to talk to.

00:27:08.900 Dude, I got, that was awesome.

00:27:10.700 Yeah.

00:27:10.960 That was awesome.

00:27:11.620 And that, I, I ended up hanging out with that kid later on the day cause he just found

00:27:15.560 out that I was going to be at another restaurant and he was just beaming.

00:27:18.580 He was like, man, I couldn't believe he did that.

00:27:20.460 That's never, you know, but that's the kind of thing that affects people.

00:27:23.700 Right.

00:27:23.840 And we should all be like that.

00:27:25.100 Well, dude, you don't have to be some sort of multi-millionaire public speaker to be able

00:27:29.260 to do that.

00:27:29.760 That's right.

00:27:30.160 You know?

00:27:30.520 Dude, totally.

00:27:31.740 Totally.

00:27:32.420 You know?

00:27:32.780 And, um, if you're asking like how to do that, I guess what are we talking about?

00:27:39.520 Let's, let's, let's talk about like, a lot of people hear the thing of, you know, to be

00:27:44.240 a good listener, you have, you have to ask really good questions.

00:27:48.000 A lot of people don't know what that means.

00:27:49.620 Like they don't even know the art of asking questions, of drawing people out.

00:27:53.120 Um, so what kinds of questions would you say, uh, are good for, for like really starting

00:28:00.560 to draw people out, starting to establish that rapport to where when you're done with

00:28:05.620 that conversation, they're going to walk away and just be like, you know, Tommy boy, I've

00:28:09.240 experienced a lot of things in my life, but that was awesome.

00:28:12.940 You know, I think that you have to understand something up front is that people like to

00:28:17.260 talk.

00:28:17.660 Like they don't, you have to know your role, right?

00:28:20.880 Like if you've just got done putting on a, and this is not for just speaking, this is

00:28:25.000 for sales or anything.

00:28:27.360 People want to, this is for dates.

00:28:28.900 If you're on a date, the other person wants to talk.

00:28:31.000 Trust me.

00:28:31.820 Okay.

00:28:32.800 Um, so the one thing I try to do and I've always tried to teach our team is, is to ask

00:28:36.860 open-ended questions, you know, not like, do you like French fries, but more like what

00:28:43.180 kind of food do you like the most and let them talk.

00:28:46.200 And then, you know, that kind of tells you what they value, what they like.

00:28:51.800 And it leads into other opportunities to ask.

00:28:54.280 Oh, well, you know, what I really like is, is Belgian waffles on a Sunday morning with

00:28:59.160 my wife and my kids.

00:29:00.280 And that's my favorite thing.

00:29:01.560 Yeah, dude, you know what?

00:29:02.640 I like that too.

00:29:03.540 A lot.

00:29:03.840 What kind of syrup do you like?

00:29:05.080 Oh man, I like blueberry.

00:29:06.100 Yeah, dude.

00:29:06.740 Blueberry is good too.

00:29:07.820 You know, like that kind of shit and reinforce what their beliefs are.

00:29:11.260 Not disingenuous, but like, you know, if I really do like blueberry, I'll say I like

00:29:16.620 blueberry, but if I don't and I prefer maple, I'd be like, yeah, dude, I, I used to like

00:29:20.960 blueberry, but I like maple a lot more too.

00:29:22.560 And you know what I like to do?

00:29:23.260 I like to throw chocolate chips in there.

00:29:24.580 Yeah.

00:29:24.740 And it's amazing how quickly you could transition from that.

00:29:27.200 Cause I know you connect with people, bro.

00:29:29.360 You know what I'm saying?

00:29:29.840 You start with the concrete, sort of the everyday things.

00:29:32.320 And I know you've said you don't like, uh, you know, like small talk, but a little bit

00:29:36.820 of small talk is obviously important because if you don't have small talk, if you don't

00:29:40.960 care, right?

00:29:42.140 Well, that's what I'm saying.

00:29:43.200 So it's only small talk if you don't care.

00:29:45.600 And if you're actually trying to create an experience for someone, you have to care.

00:29:50.220 So like, while it might say, well, the example I just gave might sound like I'm just going

00:29:54.720 through some bullshit when you're actually engaged with someone, you know, I'm looking

00:29:59.800 in the eye, I'm, I'm, I'm actually asking them what the fuck they think, why they think

00:30:06.760 that.

00:30:07.560 And I'm giving them my feedback on what I think.

00:30:09.980 And my feedback might not agree with what they think, but I still respect what they

00:30:13.900 think.

00:30:14.260 You see what I'm saying?

00:30:15.000 Absolutely.

00:30:15.560 So like people, people don't understand that to create real rapport, you don't have to

00:30:19.820 reinforce everything they believe.

00:30:21.820 You've just got to hear it and then let them hear you.

00:30:24.400 And then the connection happens.

00:30:25.700 Absolutely.

00:30:26.700 Yeah, absolutely.

00:30:27.360 So I think one of the worst things you can ask somebody that we ask everybody on a day

00:30:33.760 to day basis is, uh, have you had a good day?

00:30:37.700 Dude, I was just actually thinking of that.

00:30:39.660 Like, cause that's what people say, right?

00:30:42.040 Right.

00:30:42.180 Oh, how was your day?

00:30:43.100 Yeah.

00:30:43.500 Like get the fuck out of here with that. 0.93

00:30:44.980 Yeah.

00:30:45.260 It's fine.

00:30:45.960 But the reason people are okay with asking how was your day is because they don't give

00:30:50.560 a fuck about the answer. 0.67

00:30:51.900 Yeah.

00:30:52.260 If they really cared, they'd say, Hey, dude, tell me about the best part of your day.

00:30:57.720 Absolutely.

00:30:58.100 Right.

00:30:58.320 And then if the person said something like, Oh man, it was cool.

00:31:01.040 I got to go to the dinner with my mom and I hung out and we went shopping and we had

00:31:04.940 a great time.

00:31:05.560 You already know that that person values family above everything else because of the way they

00:31:09.880 answer the question.

00:31:10.440 Because that's what they chose to share.

00:31:11.660 Exactly.

00:31:12.020 Right.

00:31:12.520 So you could tell so much more about people when you actually asked real questions versus

00:31:18.980 cause like, dude, when you say, how was your day?

00:31:21.440 And they say, fine.

00:31:22.160 You just missed out on a huge opportunity to learn.

00:31:24.960 Right.

00:31:25.720 Because you're selfish and you want to move through the conversation.

00:31:28.720 You know, if they say, Oh dude, it was great.

00:31:30.740 I got to go to the gym.

00:31:31.740 I got to train legs.

00:31:32.740 I fucking killed my workout.

00:31:34.260 You know what that person's priorities are automatically.

00:31:38.560 You've also opened up a whole opportunity to talk about any number of things related to

00:31:43.840 fitness.

00:31:44.380 Yeah.

00:31:44.600 You know, they've given you clues on how to bond with them.

00:31:47.700 Yes.

00:31:47.920 And people get so in a hurry to get to the sale or whatever the ask is right at the end

00:31:54.040 of the conversation that they just ripped through this shit quick and they miss these 0.82

00:31:59.800 opportunities to truly connect with someone.

00:32:02.100 And then when you get, when you get the sale at the end, the person might buy, but they're

00:32:07.880 not buying again and they're not saying, man, I just had the most amazing experience with

00:32:12.580 this dude, Andy Frisella.

00:32:13.720 I waited in line for two hours to talk to him and he took 20 minutes to talk to me and he

00:32:19.500 got to know me.

00:32:20.460 He was really, dude, he was way fucking cooler than I thought he was going to be.

00:32:23.900 And you're passing up that opportunity because you're so quick to just move through people.

00:32:28.440 You know, and this goes with any conversation, dude.

00:32:31.400 We have this event here, summer smash for first form.

00:32:34.100 I literally have to stand in the same fucking spot for nine or 10 hours at a time.

00:32:39.040 It's crazy.

00:32:39.760 No, no, no.

00:32:40.280 Nine or 10 hours in a fucking two foot circle.

00:32:42.900 Okay.

00:32:43.860 It's 110 degrees out when we do that event.

00:32:46.640 All right.

00:32:48.100 It is not, it's not easy to do.

00:32:50.760 It is fucking hard and it is tiring and it is exhausting.

00:32:54.740 But you know what?

00:32:56.080 I respect the fact that those people spent their time and their money to travel here and to

00:33:02.640 buy the tickets and to support the company.

00:33:05.300 When I get tired, when I get frustrated, when I get thirsty, when I get sweaty, I don't get

00:33:10.780 quicker.

00:33:12.000 You know what I'm saying?

00:33:12.900 Like, I still give everybody the opportunity to connect because they deserve it.

00:33:18.460 Absolutely.

00:33:18.580 They just spent fucking two grand and their summer days off and some of their family vacation

00:33:22.900 to come visit me and see me and see our company and see the team.

00:33:28.820 They deserve that respect.

00:33:31.000 And that's how I see it.

00:33:32.180 Absolutely.

00:33:32.380 You know?

00:33:32.620 So it's really come, dude, the baseline is, is that you have to care first before people

00:33:38.840 are going to give a fuck about what it is you're trying to sell them. 0.60

00:33:42.140 You know what I mean?

00:33:42.920 And when, and the cool thing is, is like when you really connect with people, I mean, how

00:33:48.140 many people do we see Tyler that say, that say this shit, dude, I love first form.

00:33:53.740 The only way I fucking tried first form was because I loved your podcast.

00:33:57.000 And then I tried the company.

00:33:58.460 I mean, it's literally nowadays, it's probably closer to 50%.

00:34:02.240 Yeah.

00:34:02.700 It's, it's, it's a huge driver for business, but not because I get on here and I say, how

00:34:07.880 many times have I said in the last four years about products that we have or this or that

00:34:12.240 none?

00:34:12.720 Like I might mention, like today I mentioned the one product, but I didn't say what his

00:34:16.840 name was.

00:34:17.500 I didn't tell people to go buy it because I don't have to.

00:34:20.940 Right.

00:34:21.920 Because I care about these people and you know what?

00:34:24.340 They care back.

00:34:25.580 And when you care and they care back, you have a mutually beneficial relationship.

00:34:31.560 You know what I mean?

00:34:32.460 Absolutely.

00:34:32.780 And most people are so hungry to get to the sale.

00:34:37.260 Right.

00:34:37.740 That they skip the important part, which is the person.

00:34:40.240 And I'm glad you said sale because people might be thinking, well, wait a minute, wait

00:34:43.500 a minute.

00:34:43.820 Are we specifically talking about business?

00:34:45.920 You're always selling because the heart of life is influencing others.

00:34:51.020 You're always selling.

00:34:52.240 Always.

00:34:52.900 Always.

00:34:53.380 You might not be quote unquote selling in the terms of traditional sense of selling, but

00:35:00.140 you are, every conversation that you have is a sale of yourself.

00:35:04.940 And if people buy you, they're going to buy your fucking product.

00:35:08.280 Absolutely.

00:35:08.640 And that's something that everybody, not everybody, but most of the people listening right now

00:35:14.160 haven't connected that together yet.

00:35:16.420 Right.

00:35:16.720 You know what I mean?

00:35:17.440 Right.

00:35:17.760 And we talk about this a lot.

00:35:19.680 Dude, like for example, like let's just say you're a social media influencer and let's

00:35:25.320 say that, you know, you post something and somebody writes you a question and says, hey,

00:35:31.260 what about this, this protein?

00:35:35.020 And the person says, well, first of all, how much are you working out?

00:35:41.000 How much cardio doing?

00:35:42.260 What's your diet like?

00:35:43.720 Where, you know, what's your water intake?

00:35:45.520 What's your rest?

00:35:46.720 And they ask you all these questions and they have a conversation with you that will go.

00:35:50.340 Now you're like, fuck, this person could have easily just told me where the protein was

00:35:54.540 and I could have got it.

00:35:55.220 You might even be kind of annoyed because you're like, fuck, all I want to know is where the

00:35:58.480 protein is.

00:35:59.560 But at the end of that conversation, you're like, fuck, this person cares.

00:36:02.900 Yeah.

00:36:03.180 This person cares about me.

00:36:04.980 All right.

00:36:05.340 And that's important because it's not about the first sale.

00:36:09.040 Dude, if you want to do the first sale and that's all you're worried about, go out and

00:36:12.600 buy any of these sales motherfuckers courses and they'll show you how to get one sale. 1.00

00:36:16.520 But what I'm showing you how to get and what we're talking about right now is how to create

00:36:21.060 a lifetime of not just sales, but friends and advocates that will automatically put you

00:36:28.240 in front of their friends just because you fucking care. 0.95

00:36:31.700 Absolutely.

00:36:32.580 You know, in one of the calls, Ed was talking about, he has this camera guy that struggles

00:36:39.040 with certain things, but the guy was recording Ed doing a presentation and Ed actually referred

00:36:45.440 to the guy and referred to something good that the guy was good at.

00:36:48.580 And he said that my cameraman actually got emotional.

00:36:52.160 And he said, and the point that Ed was making to the RTA Accelerator people was the reason

00:36:56.460 that the guy got emotional was that the things that I was saying about him was true.

00:37:00.500 And I only knew it was true because I knew him really well.

00:37:04.220 And so in this process of asking questions about people, when you gain all this information

00:37:09.280 about them, it makes you that much more equipped to say things that are meaningful to them.

00:37:14.100 You know what I'm saying?

00:37:15.420 Dude, and honestly, if we're talking about Ed, Ed is the master of that.

00:37:20.000 He is the master.

00:37:20.700 And dude, honestly, you're way better than me.

00:37:23.020 I'm still trying to learn from you guys how to be better at this.

00:37:25.660 Well, you're amazing at it.

00:37:27.680 And I honestly, like I said about the-

00:37:29.780 But it's practice.

00:37:30.720 Yeah, it's practice.

00:37:31.720 We all have our different styles.

00:37:32.800 But I mean, I think just that other-centered approach, you know, like when you say every-

00:37:42.420 By the way, when Ed does that, he's being genuine.

00:37:45.320 Oh, absolutely.

00:37:45.980 It's not bullshit.

00:37:47.020 Yeah, yeah.

00:37:47.340 It's not a sales technique.

00:37:48.940 He's just genuinely interesting.

00:37:50.620 Yeah, he is.

00:37:51.600 And like, I've never met someone at such a high level of success that he is that still

00:37:56.780 truly cares as much as he does about every single person he meets.

00:38:00.440 Absolutely.

00:38:00.800 I've never met someone like that.

00:38:01.860 I tell everybody that.

00:38:03.220 I say, of anybody I've ever met associated with you, he is hands down the most impressive,

00:38:08.460 the most genuine.

00:38:09.260 It's not comparable.

00:38:10.200 And it's not even close.

00:38:12.260 But so let me back up just for a second, because I know when you were asking, you know,

00:38:17.000 what's the best part of your day or asking questions that reveal value, I got to say

00:38:21.480 that just as a small little tip, I think one of the best sort of two-part series to ask

00:38:27.360 people about themselves, the first part is basically a one-word answer, but the second

00:38:31.580 part delves a little deeper.

00:38:32.880 And that is to say, hey, where are you from?

00:38:35.000 And then they tell you where they're from.

00:38:36.420 And then you say, what's your favorite thing about where you're from?

00:38:39.820 Because that will reveal so much about that person.

00:38:43.620 Because for one thing, most people, unless they had a really, really weird experience growing

00:38:47.240 up, most people love where they're from.

00:38:49.880 And they take pride in where they're from.

00:38:52.260 And so you'll get them starting to beam.

00:38:54.520 And they'll say something like, oh, man, I love it that I grew up in Kansas, and we have

00:38:59.200 an amazing basketball tradition there.

00:39:00.840 Or somebody might say, I grew up in St. Louis, and St. Louis is known for the Cardinals or

00:39:06.260 whatever.

00:39:06.840 But it just, it shows, it gives people, once again, it gives you an opportunity to hear what's

00:39:12.160 valuable to people, what they value.

00:39:14.260 And people have such a tight connection between where they grew up and who they are, that you

00:39:19.840 really value people when you ask them about that.

00:39:22.380 Absolutely.

00:39:22.980 And whenever you ask them about that, you find out about so many things that you probably

00:39:28.580 had no clue even existed.

00:39:31.800 You know what I mean?

00:39:32.600 Right.

00:39:32.740 It's a truly interesting conversation.

00:39:35.540 Yeah.

00:39:36.160 Which is what you have to have.

00:39:38.360 Yeah.

00:39:38.660 So that's a great way to skip all the bullshit and get to talking.

00:39:42.620 And what I like about that, about that idea and saying, you know, those questions is that

00:39:49.100 it gets people to talk shit.

00:39:52.040 All right.

00:39:52.680 Like they'll fucking, you know, you get into like a basketball conversation or hockey or

00:39:56.580 baseball or football, and they talk a little shit and do, there's no quicker way to get

00:40:01.100 rapport with someone than to bust their balls a little bit about what it is they really like.

00:40:05.940 Absolutely.

00:40:06.540 Yeah.

00:40:06.740 That, you know, what's funny is I, I, I, I'm just now, as we're talking about it, I

00:40:12.500 do that every, almost every time I meet someone.

00:40:14.940 Yeah.

00:40:15.180 Like the way I connect with them right away is I'll fucking make fun of them a little

00:40:18.400 bit.

00:40:19.100 And then I'm like, oh dude, I'm just kidding.

00:40:20.800 You know, that's fucking, and like, dude, it's automatically, they're like, this guy's,

00:40:24.660 this guy's a genuine dude.

00:40:26.200 Yeah.

00:40:26.580 But I just do it, I do it automatically.

00:40:28.420 I don't even think about it.

00:40:29.520 You're good at that though.

00:40:30.580 Sometimes people try a swing on that and they're not real good.

00:40:33.280 So like, if you're from this area, you know, and then you meet somebody who finds out you're

00:40:36.920 from St. Louis and I don't know how many times I've gotten like, oh, Ferguson, huh?

00:40:42.180 You guys are racist.

00:40:43.280 Yeah.

00:40:43.800 No shit.

00:40:45.340 Yeah.

00:40:45.780 So be careful in how you clown on people because it can really backfire, but you're good at

00:40:50.780 it, but you're right.

00:40:51.460 Just, it shows, it shows that, that, uh, you're able to poke fun and have, you know, have fun

00:40:55.740 with that.

00:40:56.100 But so.

00:40:57.120 Dude, I just don't take myself too serious.

00:40:59.180 Like, right.

00:40:59.920 I'm the first guy who'll make fun of me.

00:41:01.440 You know what I mean?

00:41:02.520 Right.

00:41:03.180 That's why making fun of me on the internet doesn't fucking work.

00:41:05.680 No.

00:41:05.860 Because I'm just like, yeah, no, you're right.

00:41:08.300 And then, of course, then you, and then you shoot back at them and then they go cower.

00:41:11.340 They get their feelings hurt.

00:41:12.460 Right.

00:41:12.760 Or suddenly they're off of Instagram.

00:41:14.340 Dude, I am the king of shit talk.

00:41:16.240 I don't know where people, why people have, have, uh, I don't know why people have not

00:41:23.240 recognized that yet.

00:41:24.160 I'm the Floyd fucking Mayweather of the internet.

00:41:26.660 Like, you don't fuck with me, dude.

00:41:27.760 You're going to get knocked out.

00:41:29.020 Like, if you want to fucking talk shit.

00:41:30.840 There's a million other motherfuckers on the internet that talk shit and you'll probably 1.00

00:41:35.000 win.

00:41:35.480 You're going to lose every time with me.

00:41:36.740 Yeah.

00:41:36.980 Every fucking time.

00:41:38.920 So, okay.

00:41:39.420 So you said, ask open-ended questions.

00:41:41.900 You said, ask questions that reveal what they value.

00:41:44.600 Okay.

00:41:45.000 And use, and kind of use the knowledge that you gained from that to then lead the, lead

00:41:48.980 the conversation deeper into, uh, more rapport, more connection, more communication.

00:41:53.720 And then what, what's, I don't know, what's something else?

00:41:56.640 Like how do you, how to artfully and strategically use questions?

00:42:01.320 Um, I don't know.

00:42:02.180 How do you do it?

00:42:03.200 I think you're pretty good at it.

00:42:04.540 Oh, well, thanks, man.

00:42:05.400 Uh, I would say when I'm good, I'm good.

00:42:07.900 I would say, honestly, Vaughn, I'm naturally so used to doing this.

00:42:12.620 Yeah.

00:42:12.940 Like, you know, when I was young and people would approach me, like if I was, when I

00:42:18.300 was working retail, I would think of it as like a script.

00:42:20.700 Right.

00:42:22.200 And I was like, all right, I got to say this.

00:42:23.860 I got to touch on this.

00:42:24.740 I got to do this.

00:42:25.700 And I, I would think of it as like this orderly script.

00:42:28.920 And every single time that I thought of it like that, it was awkward.

00:42:32.180 Right.

00:42:32.400 It was weird.

00:42:33.440 It was like, not, it never went well.

00:42:37.040 Robotic.

00:42:37.360 Yeah.

00:42:37.780 It came, became robotic, repetitive.

00:42:39.720 And like, it just was some shit I was saying.

00:42:42.400 Right.

00:42:42.960 Um, when I abandoned that and I just said, you know what, I'm going to actually try to

00:42:47.560 like get to be friends with these people.

00:42:50.260 Then all this stuff can't happen naturally.

00:42:52.840 And that's where this, where my skills come from.

00:42:55.640 So like, I haven't really ever analytically broke down how and why I do things.

00:43:01.420 It's just something I picked up along the way on the, in the retail business.

00:43:05.620 And that's why I like retail so much for young people right now.

00:43:09.180 Like if you're a young man or young woman and you have a business that you're trying

00:43:13.300 to start, you should go get a retail job to compliment that business so that you can

00:43:19.920 learn the skills of interpersonal connection, because you're going to deal with all different

00:43:23.460 kinds of people, all different races, all different, uh, you know, backgrounds, socioeconomic,

00:43:29.260 all different moods, which is a huge thing, right?

00:43:33.160 You get people who are crabby.

00:43:34.460 You get people who are happy.

00:43:35.740 You get people who are courteous.

00:43:37.140 You get people who are rude, but that teaches you how to react in those situations.

00:43:41.280 And I think everybody who's starting in business should have to work retail for at least a couple

00:43:46.600 of years because dude, it teaches you so much shit. 0.68

00:43:49.980 Being personable.

00:43:50.840 It's like going down the drain nowadays.

00:43:52.720 Oh yeah.

00:43:53.120 But that's why retail is so good.

00:43:54.540 We've talked a lot about this and I hope you do at some point that you're going to do a

00:43:57.580 full scale course on social skills, um, and interpersonal communication.

00:44:04.680 Cause I think it's so value valuable.

00:44:06.580 Dude, what I really want to do is a full scale course on how to pick up chicks for these young 1.00

00:44:11.020 dudes.

00:44:11.060 That would be awesome.

00:44:11.580 I'm serious.

00:44:12.280 That would seriously be awesome.

00:44:13.420 I'm serious.

00:44:13.700 I see some of these dudes and I'm just like, what the fuck are you doing?

00:44:16.100 Yeah.

00:44:16.760 Not that I'm like, you know, the Jesus of chick picking up him, but I'm just saying like

00:44:21.500 some of you guys need to fuck coaching, man. 0.96

00:44:23.800 Well, so two things I would say, one is that one thing that I think drives your ability

00:44:29.980 to connect with people is that some people just listen for the sake of listening.

00:44:35.100 And I think you really do listen because you want to understand.

00:44:38.400 And it's a perfect case in point is that how many times is somebody in a conversation

00:44:44.900 where somebody that something that they're saying, you know, you're nodding, you're saying,

00:44:51.160 Oh, okay.

00:44:51.600 Yes, yes, yes.

00:44:52.380 But you have no idea what the other person is saying, but just to be polite, you just

00:44:57.700 say, you just say, Oh yeah, yeah.

00:44:59.900 But when I've noticed when I talked to you, you're not like that.

00:45:02.680 You're like, I have no idea what you just said.

00:45:05.360 No, that's exactly right.

00:45:06.440 I literally have no idea what you just said.

00:45:08.040 So, so that's the thing is when I catch myself zoning out, I don't just go along with

00:45:12.620 it because everybody zones out.

00:45:16.020 We all have things on our mind.

00:45:17.640 We all have shit going on in the back of our head and it's easy to zone out, especially

00:45:21.960 when you're tired.

00:45:23.420 And so when people do that to me, man, you know, this goes back to, you want to know

00:45:30.100 why I do that?

00:45:31.000 This goes back to when I was in fucking grade school.

00:45:33.440 Okay.

00:45:33.880 And, and, uh, my mom, they owned a VCR, my, my mom and stepdad owned a VCR repair shop.

00:45:41.280 And one day I was sick from school and I went to, I had to go to the repair shop because,

00:45:46.960 and I'm talking a little rinky dink store the size of this room.

00:45:50.340 I mean, it wasn't like this business.

00:45:51.620 It was like very, very, very lower, you know, it wasn't a successful business.

00:46:00.780 Yeah.

00:46:01.480 Um, and they had an employee and I can't remember the employee's name, but I was probably like

00:46:07.620 in seven, sixth grade or fifth grade or something.

00:46:10.980 And I went to the store and, and I used to like, you know how like, uh, MacGyver was

00:46:16.340 popular back then.

00:46:17.400 And like, so dude, nothing's more, nothing's more MacGyver ish.

00:46:20.860 So for all young people, MacGyver was this dude who would like create shit out of nothing.

00:46:25.200 Right.

00:46:25.980 But when you're a kid, there's nothing more MacGyver than the inside of a VCR.

00:46:30.320 Oh yeah.

00:46:30.920 All right, dude, you're pulling this shit apart and you're like trying to make, cause

00:46:34.680 there's all these cool parts in there, like pulleys and like weird shit and you're pulling

00:46:38.960 Just to clarify for a little bit more information for kids who don't know, literally this is

00:46:43.880 like a secret agent who'd be in a room with like, uh, a piece of bread, a dumbbell and

00:46:49.300 a clock and make a thermonuclear bomb out of it.

00:46:51.460 Right.

00:46:51.800 Yeah.

00:46:52.160 He's a genius.

00:46:52.940 Right.

00:46:53.120 So like, I used to like, like, I used to like playing with the, with the broken VCRs

00:46:58.180 and thinking I was going to build some sort of fucking robot out of the shit, you know?

00:47:03.060 And you know, I never built anything cool, but I, you know, it was just something I liked

00:47:08.120 to do.

00:47:08.540 I always liked tinkering with stuff.

00:47:10.000 Right.

00:47:10.260 And, uh, the, the employee that was there, he's like, well, aren't you supposed to be in

00:47:13.880 school?

00:47:15.400 And, and, uh, this guy probably got paid minimum wage, you know?

00:47:18.560 And I said, yeah, I said, but I don't like going to school.

00:47:23.120 And there was this kid who was like two years older than us who was, who had flunked like

00:47:28.020 two times and he was big and he always picked on me.

00:47:31.120 And I said, uh, and I still remember the kid's name.

00:47:33.800 I'm not going to say it, but I remember telling him like, yeah, but there's this kid, he's

00:47:38.240 flunked two times cause he's too fucking stupid. 0.99

00:47:41.060 And, um, and he picks on me.

00:47:44.420 And so I didn't want to go to school.

00:47:46.300 And he goes, he goes, yeah, but what if he's at school today and he learned something

00:47:50.300 that actually makes him not stupid and you don't learn it because you're not at school?

00:47:54.680 And I, dude, I remember him saying that, like, he didn't say it like to, to make me feel

00:47:58.820 bad.

00:47:59.120 He was just kind of making a point and dude, that's stuck with me.

00:48:02.540 So like, so my whole life when I do that, when I zone out, when people are talking to

00:48:07.860 me, I always remember him telling me that from when I was in sixth grade, because I'm

00:48:12.260 like, well, what if they just said something that would actually change the way that I think

00:48:16.760 or the way that I operate or could fundamentally change who I was?

00:48:20.260 That's how I think of it.

00:48:21.300 Right.

00:48:21.480 So that's why whenever like you say something to me, um, and I'm zoned out, I'll just call

00:48:27.020 myself out and be like, look, I don't, I didn't hear a word you were saying cause I was thinking

00:48:30.840 about something else.

00:48:32.400 Tell me what you just said again.

00:48:33.620 Right.

00:48:34.200 Or, or frankly, I didn't do a good job of explaining it.

00:48:37.220 So you just have to say, I'm sorry, I'm not following you.

00:48:39.660 And I think people really, really appreciate honesty.

00:48:42.420 Like to say, Hey man, it's late in the day.

00:48:45.840 I'm zonked.

00:48:46.640 I was zoned out.

00:48:47.460 I'm zoned out.

00:48:48.540 Can you please, I really want to hear what you're having to say.

00:48:50.900 Can you, can you please repeat it?

00:48:52.400 Yes.

00:48:52.760 You know?

00:48:53.240 Yeah.

00:48:53.440 I mean, it's amazing how people are not willing to do that out of politeness, but in reality

00:48:57.120 they're being rude because they're saying, I don't care what they're saying.

00:48:59.640 I'm just listening.

00:49:00.220 People that have ADD, they use it as an excuse.

00:49:03.120 Like, dude, Oh, I got ADD.

00:49:04.840 My ADD has got the best of me.

00:49:06.240 That's no, that's not an excuse.

00:49:07.440 That's bullshit.

00:49:08.100 Right.

00:49:08.400 Okay.

00:49:09.520 Um, anybody who's in entrepreneurship is going to develop some sort of fucking ADD.

00:49:15.720 Yeah.

00:49:15.920 All right.

00:49:16.820 Uh, so it's not an excuse.

00:49:18.860 Another, another area that I struggled with too, for a long time was remembering people's

00:49:22.520 names.

00:49:22.980 So like, you know how, like when you shake someone's hand and they're like, Hey, I'm Steve.

00:49:25.840 And then there's Bob and then there's Billy.

00:49:27.720 And then by the time you're done meeting them, you forgot their fucking names. 0.84

00:49:31.020 So like one thing I do, one thing I do too, that I think will really help you guys with

00:49:35.500 this is, uh, when I shake someone's hand, if I'm meeting them in a group, I'll, I'll be

00:49:39.920 like, Steve, nice to meet you.

00:49:42.100 Todd, nice to meet you.

00:49:43.500 Billy, nice to meet you.

00:49:44.520 And then I'll go back again.

00:49:45.700 I'll say, all right, Steve, Todd, Billy.

00:49:47.780 And, and, and, and then I'll go, Billy, Todd, Steve.

00:49:51.400 And they'll all laugh.

00:49:52.500 But really what I'm doing is just making sure I remember their fucking names.

00:49:55.260 Yeah.

00:49:55.560 You know what I mean?

00:49:56.100 Okay.

00:49:56.300 So I have a kind of a bad confession to make.

00:49:59.100 You ready?

00:49:59.660 Well, aren't all confessions bad?

00:50:01.600 Well, I guess so.

00:50:02.580 But, uh, so there's this ancient, uh, method of remembering names.

00:50:07.020 It's called the memory palace.

00:50:08.220 It's like, uh, back in the ancient Greece.

00:50:10.680 And one of the things that they say is that you can remember things better if you, if you

00:50:17.660 have either an association of pain or sex.

00:50:22.800 Like this is literally like the, every dude, what you're saying is every dude that you meet,

00:50:26.140 you imagine having sex with. 0.85

00:50:27.440 No, that is what you just said.

00:50:28.880 No.

00:50:29.240 That's not what I'm saying.

00:50:30.340 He literally just said exactly that.

00:50:32.040 But the reality is.

00:50:32.660 I remember because I'm associating with sex.

00:50:34.540 Hold on.

00:50:34.560 I remember because I think about having sex with that man.

00:50:36.360 No, no.

00:50:36.960 No.

00:50:37.460 But the reality is they say that if you can associate something that has like that, that

00:50:42.860 really involves the senses.

00:50:44.480 And usually that means pain or pleasure, right?

00:50:47.240 They say you're more likely to remember that person.

00:50:49.820 So what you're saying is, is when you meet dudes, you imagine.

00:50:52.260 I'm not saying when I meet dudes.

00:50:53.780 Man, when he stuck it in my butt.

00:50:55.180 No, he imagined.

00:50:57.600 Dude.

00:50:58.040 He imagines them doing some BDSM shit and sex.

00:51:02.300 That's how you remember him?

00:51:03.300 No.

00:51:03.560 Come on, man.

00:51:04.540 No, no.

00:51:05.360 No.

00:51:05.520 I remember you because I had a Brian choke me out once.

00:51:07.980 Let's say a real confession unless you really confess.

00:51:11.140 No.

00:51:11.540 I am saying, though, that if you want to remember-

00:51:15.660 You know, they make this butt cream called Numbit. 0.84

00:51:17.500 I'm going to get you some.

00:51:20.000 Don't ask me how I fucking know that, by the way.

00:51:21.440 See, I have completely, completely derailed myself here.

00:51:24.300 Yes, you did.

00:51:24.800 No, but the point is that you're supposed to pick a feature about that person.

00:51:28.380 Or when someone really impacts you.

00:51:30.040 Yeah, right.

00:51:30.940 Exactly.

00:51:31.380 Like Bear.

00:51:31.980 Yeah.

00:51:33.460 Bear did impact me.

00:51:34.480 Consult earlier podcasts for that.

00:51:36.820 But no, you're supposed to, like, if they have red hair, you're supposed to associate that

00:51:40.160 with something having sex with red hair.

00:51:41.840 What?

00:51:42.240 No, I'm serious.

00:51:43.020 So now you want to have sex with Ronald McDonald? 1.00

00:51:45.420 Ronald McDonald's definitely got a red muff.

00:51:47.160 I'm doing a catastrophically bad job explaining this.

00:51:49.080 So is he a natural redhead?

00:51:51.720 Hard to match the drapes.

00:51:54.060 Holy cow, dude.

00:51:55.680 This is supposed to be Sunday sermon, Vaughn.

00:51:57.380 No, I know, but I'm trying to, and this is just the academic.

00:52:00.120 I'm providing information from ancient Greek wisdom.

00:52:03.240 But I'm telling you, look it up, guys.

00:52:05.020 It's called Memory Palace.

00:52:06.220 It's basically saying if you can associate something with either pain or pleasure and have

00:52:11.260 some image that you link with that person, you will be more likely to remember their name.

00:52:18.660 I'm just telling you.

00:52:19.980 That's just all I'm saying.

00:52:20.860 Give me an example here, Ronald McDonald.

00:52:22.500 I can't without, like, okay, so, no, I can't possibly.

00:52:29.620 That's right.

00:52:30.140 Yeah, I know.

00:52:31.400 That's right.

00:52:32.120 Because you're going to sound real weird.

00:52:32.880 Look it up.

00:52:33.360 You're going to sound real weird.

00:52:35.280 Yeah.

00:52:36.520 But remembering people's names is very important.

00:52:38.940 And to your point, if you take a moment to remind yourself when you're saying their name,

00:52:44.880 you're more likely to remember it.

00:52:46.540 Now, the other thing that's very powerful is eye contact, right?

00:52:51.980 So there's no, when you're listening to somebody, but you're looking off into the netherworld,

00:52:57.740 you're not going to exercise as much influence on people as if you're-

00:53:01.340 I feel like you got so weird that it just derailed the whole show.

00:53:04.180 Like, because now I'm thinking of you looking at Ronald McDonald in his eyes while you impact him.

00:53:10.880 Squeezing his nose.

00:53:16.180 Ronald, red nose.

00:53:17.820 Well, I guarantee if you do that, you're not going to forget the dude's name is Ronald.

00:53:21.900 That's fucking fact, dude.

00:53:24.500 Holy shit, man.

00:53:26.300 Oh, my God.

00:53:27.800 I'll probably regret-

00:53:30.140 Let's move on.

00:53:30.800 Okay, let's move on.

00:53:31.820 You're going to get a bunch of Ronald McDonald memes thrown away, bro.

00:53:36.040 Everybody go put french fries in this comment section.

00:53:38.500 Dude.

00:53:40.260 Bob's like, all right, let's play dress up.

00:53:42.020 I'm the hamburgler.

00:53:43.280 No, there is a clown emoji.

00:53:45.200 I'll be Grimace.

00:53:47.720 Oh, that may go down as the most derailed five minutes of our podcast.

00:53:53.080 Hey, does anybody know what the fuck Grimace is?

00:53:55.100 What is Grimace?

00:53:55.860 Of course Grimace.

00:53:56.500 What is he, a gumdrop?

00:53:58.140 Oh.

00:53:59.060 You know Grimace?

00:53:59.580 He's the purple one.

00:54:00.100 He's like a mushroom, isn't he?

00:54:02.760 Dude, I think he's like a gumdrop or something.

00:54:04.520 He does look like a gumdrop.

00:54:04.940 He's the top of a penis.

00:54:06.640 What the fuck is wrong with you?

00:54:08.320 All right, guys.

00:54:09.160 All right, we're done.

00:54:09.660 Sunday sermon.

00:54:12.000 Dude.

00:54:13.160 A penis?

00:54:14.080 Oh, my God.

00:54:15.420 If anybody can know what Grimace-

00:54:16.500 We are definitely editing this out.

00:54:17.940 Hey, Google what is Grimace on your phone there, Tyler.

00:54:20.280 What is Grimace?

00:54:20.300 I think we need to supply people with the actual answers.

00:54:22.700 Oh, my gosh.

00:54:23.140 I apologize to all my friends.

00:54:24.820 I went my whole childhood wondering what the fuck that was.

00:54:27.280 Oh, yeah.

00:54:27.820 Which is a big purple blob?

00:54:29.000 Yeah.

00:54:29.640 Yeah.

00:54:30.480 I don't know.

00:54:32.060 Well, apparently you thought he was a penis. 0.96

00:54:34.160 Does that look like the top of your penis?

00:54:36.380 Dude.

00:54:37.580 No, it looks like you might have caught something.

00:54:39.520 Boy, yeah.

00:54:40.180 What the fuck, man?

00:54:40.880 That's purple, too.

00:54:43.080 All right.

00:54:44.400 Dude, he's the fucking eggplant emoji.

00:54:46.660 That's what I was about to say.

00:54:48.200 Oh, I'm sure you were.

00:54:49.040 That is exactly what I was about to say.

00:54:50.440 By the way, let's talk about this.

00:54:52.360 I feel like people are misunderstanding the eggplant emoji.

00:54:56.140 We're kind of off on a tangent.

00:54:57.220 No, because some people think that the green part on the eggplant emoji is the tip, right?

00:55:03.100 And other people think that the purple part is the tip.

00:55:06.280 But I'm here to set the record straight that the purple part is the tip.

00:55:10.200 The green part is not the tip.

00:55:13.120 Right or wrong?

00:55:13.760 I appreciate that.

00:55:14.460 What do you think, Tyler?

00:55:19.200 Is the green part the tip on the eggplant emoji or the purple part?

00:55:26.180 I've always gone the way of the green.

00:55:27.440 Pretty sure I've never used the green.

00:55:28.800 The green was the tip, yeah.

00:55:29.780 I'm pretty sure I've never used the eggplant emoji in my entire life.

00:55:32.200 You're a fucking liar.

00:55:33.060 No, I'm serious.

00:55:33.740 Yeah, you're a liar.

00:55:34.300 I don't know because, dude, when it's hard, it points up.

00:55:37.380 On the emoji, it points up.

00:55:38.580 I mean, it does look.

00:55:39.600 I've always thought it was the other way.

00:55:41.660 I don't know.

00:55:42.620 Is the base usually narrower?

00:55:44.060 What's sad about all this is that I started all of this.

00:55:47.240 Unintentionally.

00:55:47.680 But I started this entire, entire thing.

00:55:50.140 If you really want to connect with people, you look them in the eye when you're impacted

00:55:54.800 so that they know you care.

00:55:57.520 Wait, wait, wait.

00:55:58.100 All right.

00:55:58.360 So Grimace, according to Wikipedia, he is a member of the wumpus species.

00:56:02.320 He's a wumpus?

00:56:02.980 He's a wumpus with short arms and legs, which begs the question, what is a wumpus? 1.00

00:56:07.220 Yeah.

00:56:09.680 Grimace is McDonald's, right?

00:56:11.400 Yeah.

00:56:11.800 Yeah, okay.

00:56:13.320 Yeah.

00:56:13.520 They honestly have no idea.

00:56:15.340 Them little things were fries. 0.97

00:56:16.840 Well, at any rate, ask questions.

00:56:21.500 Ask open-ended questions.

00:56:23.580 Ask questions that demonstrate value.

00:56:25.400 Ask follow-up questions.

00:56:27.320 And don't just try to act like you understand what somebody's trying to say.

00:56:30.700 Be very honest.

00:56:31.460 Be very authentic.

00:56:32.460 And don't rush through the process.

00:56:34.000 Right.

00:56:34.200 And clarify.

00:56:35.380 Too many people ask questions.

00:56:36.660 Yeah.

00:56:36.800 And then they want to get to the next question without even going into what they just asked about.

00:56:41.100 I've listened to some shitty-ass podcasts like that.

00:56:43.260 Dude.

00:56:43.640 Like podcasts where you can tell they're interviewing people off a list of questions.

00:56:47.000 Right.

00:56:47.280 And it's just like, okay, what's that?

00:56:49.780 And the guy answers and the host goes, hmm.

00:56:52.800 Oh, God.

00:56:53.800 Also, one more thing.

00:56:54.540 Don't act like you know what you're talking about when you don't.

00:56:56.560 Right.

00:56:57.020 Well, yeah.

00:56:57.660 That's fucking annoying.

00:56:58.320 What if you always know what you're talking about?

00:57:00.880 You know what's funny about that, too, is I feel like the more successful someone is,

00:57:04.980 the more they're willing to say, I don't really know that.

00:57:07.080 But my friend knows that, or this knows that.

00:57:09.020 Let's call this guy, or let's text that guy.

00:57:11.200 You know?

00:57:11.400 Yeah.

00:57:11.520 It's because they're secure.

00:57:13.060 I don't know.

00:57:13.680 What else, dude?

00:57:14.200 What are we talking about?

00:57:14.840 Okay.

00:57:15.380 Well, I think-

00:57:17.720 I mean, basic shit, obviously, too.

00:57:19.460 Yeah.

00:57:19.480 This is basic.

00:57:20.200 But I mean, just the bottom line is that showing a real genuine interest in people and not faking it.

00:57:27.000 That's the foundation.

00:57:28.220 Yeah.

00:57:28.460 You could do all this stuff we're talking about, and if you don't have that, it won't work.

00:57:34.260 That's the problem.

00:57:35.720 You know?

00:57:36.140 And that's where people, they've been told that, though, right?

00:57:40.540 Like, if you go to any fucking sales course or summit or you're trained in most sales, you get some fucking script.

00:57:48.280 Here's the script.

00:57:49.960 Okay?

00:57:50.320 And I understand that scripts are sometimes needed for people to comprehend the way a conversation should go.

00:57:55.800 But the goal isn't to memorize the script.

00:57:59.000 Right.

00:57:59.160 The goal is to understand the outline of the way it should go and then use your own tools to make that happen.

00:58:06.160 Absolutely.

00:58:06.820 You know what I mean?

00:58:07.300 Absolutely.

00:58:08.220 Yeah.

00:58:08.480 I think that that's a, you know, if you really want to become great at making people feel amazing, a.k.a. creating a great experience, a.k.a. selling shit, if you don't care about them up front, you can go through all the techniques.

00:58:22.840 You can make eye contact.

00:58:24.380 You could smile.

00:58:25.360 You can make good physical contact and do slap on the back or kinetic reinforcement or remember their names or all this other shit, and it won't matter.

00:58:33.940 It'll still be fake.

00:58:35.240 Absolutely.

00:58:35.740 You know what I mean?

00:58:36.280 And that's what's not taught.

00:58:39.160 And people are smarter now than they were 30 years ago.

00:58:43.660 It's just a fact, dude.

00:58:44.600 We have access to so much more transparency and so much more information that if you just try to do the way, like, some of these older books and these older things tell you to do it, you're going to look real silly because you're going to be this robotic thing.

00:59:01.320 And let me tell you something, too, when you're starting out, it's going to feel robotic.

00:59:06.060 Like, let's say a couple of these people listening will take my advice and go get a retail job, which most of them won't because they think that they're too good for it.

00:59:14.000 Right.

00:59:14.260 But the people that do, because they're committed to getting better, the people that do, first of all, you should.

00:59:20.880 Second of all, good for you for doing it.

00:59:22.720 Third of all, when you first do it, it's going to feel weird, man.

00:59:27.900 Like, it feels weird as fuck.

00:59:29.460 Like, I didn't step on a sales floor and be, like, the ultimate sales guy.

00:59:32.680 I was fucking terrible for a number of reasons.

00:59:35.680 One, I didn't care about the person.

00:59:38.700 All I cared about was selling shit because I didn't have any money.

00:59:41.560 And because I didn't have any money, money was important.

00:59:44.020 And because money was important, I cared about the money instead of the person.

00:59:48.400 You see what I mean?

00:59:49.020 So, when I dumped that thinking, because I got to a point where we were so far in business that I wasn't making any money.

00:59:59.140 And I started to realize that when I dumped that shit, I'm like, fuck it.

01:00:03.140 You know what?

01:00:04.060 I just want to help people.

01:00:06.480 And when I went to that mentality, you have to be interested in people to help them.

01:00:11.900 Right?

01:00:13.160 And this is how I learned this.

01:00:14.720 It wasn't from some course or somebody telling me this.

01:00:17.280 It was literally from going, if I had figured this out on day one of business versus year 10 in business,

01:00:24.540 which is, you know, if you go back and listen to other podcasts, that's what I tell you.

01:00:28.080 The first 10 years of my business, I fucking was terrible.

01:00:31.220 I was the epitome of someone who didn't care about people.

01:00:33.820 I wasn't mean to people.

01:00:34.900 But all I wanted to do was sell them shit.

01:00:37.220 Right?

01:00:37.440 And I remember, dude, I would make little games.

01:00:41.340 I'm lucky I'm still in business in that way.

01:00:44.940 Because of the way I handled myself.

01:00:48.140 I wasn't immoral.

01:00:49.460 I just didn't care about those people.

01:00:53.440 I cared about what they bought.

01:00:55.260 You know?

01:00:55.720 And I guess that is a little bit immoral.

01:00:57.620 Like, now that I'm thinking about it.

01:01:00.700 I used to play games with myself and be like, dude, I bet I can get this person to do this, this, and this.

01:01:05.880 Right?

01:01:06.220 And you know what?

01:01:07.060 I usually could.

01:01:08.920 But they never came back.

01:01:10.520 And they certainly didn't get results.

01:01:12.500 And I'm not proud to say that.

01:01:13.600 I'm telling you guys that because I fucked it up.

01:01:16.080 You know?

01:01:16.380 And it wasn't until I fucked it up so bad and we weren't making any money to where I was a point where it was like, 0.81

01:01:22.180 I either have to move on to something better that's going to make me money or I'm going to have to reside myself to being broke.

01:01:32.500 And what I thought about was the two or three or ten success stories that I really loved.

01:01:38.500 Like, I thought about like, all right, I could go work construction.

01:01:42.040 I could go do this.

01:01:43.320 I could go do that.

01:01:44.180 I could go clean carpets and I will make more money.

01:01:47.940 But I remember like the five or the ten people that I had really helped.

01:01:55.540 You know what I mean?

01:01:56.180 That really, really, I saved their life like helping them get back to shit.

01:02:00.040 Right, right.

01:02:02.300 And how that made you feel.

01:02:03.460 Yeah.

01:02:03.760 And I thought about it.

01:02:04.500 And that's what made me say, you know what, because I always wanted to be rich, man.

01:02:09.300 You know what I mean?

01:02:10.020 Yeah.

01:02:10.360 And it made me say to myself, you know what, maybe I wasn't, and this is before I knew,

01:02:16.580 before I believed that I was in control of my outcomes and things like that.

01:02:21.080 I actually thought, I'm like, all right, well, I guess I wasn't meant to be one of these wealthy people.

01:02:27.220 But I got a pretty cool job where I get to help people do these amazing things.

01:02:31.660 And so, I said, and I remember talking to Chris about this.

01:02:35.980 I said, dude, you know what, I think we should just do this even if we don't make that much money.

01:02:41.100 We'll be able to make enough money to live and it'll be fun and it'll be cool and we'll be able to make a difference.

01:02:46.300 And dude, when I dump that, when I dump that into our company, holy shit, dude.

01:02:51.620 We grew 100% five years in a row in literally the worst economy that has ever existed in the United States.

01:03:00.220 Like 2008?

01:03:00.940 Yeah.

01:03:01.220 8, 9, 10, 11, 12.

01:03:03.240 100% a year.

01:03:04.320 Yeah.

01:03:04.900 Off of changing the fucking, the mentality of going from worrying about selling a bunch of shit

01:03:11.440 to actually helping people get some sort of result.

01:03:14.340 And making sure that I did so in such a way that they couldn't help but tell other people about it.

01:03:20.240 And the reason that they couldn't help and tell other people about it is because it was so fucking real and genuine that they had to tell people.

01:03:27.020 Right?

01:03:27.640 That's awesome.

01:03:28.260 So, that's what changed for me.

01:03:30.380 Yeah.

01:03:30.460 And that's what I learned that, you know, we talk about this, I think, the morality of money.

01:03:37.360 I think we did a podcast on it or something like that.

01:03:39.220 Now, you're going old school.

01:03:40.220 That's way old.

01:03:41.020 Yeah.

01:03:41.160 But we talked about it, you know, that's where I realized that all the shit that I had been taught, you know,

01:03:46.620 about money being evil, if you make a lot of money, you're evil, you know, all that shit's bullshit. 0.62

01:03:52.600 Dude, in this day and age and in this fucking economy and the way information is shared and the connection

01:03:57.400 and the instant rapport, the instant ability to connect with other people and for them to tell them about you

01:04:05.120 and your business and their results and their experience with you, if you're making a lot of money right now

01:04:09.540 and there's a 98% chance that you're either A, completely fucking screwing people, which means you're not going to make a lot of money long term

01:04:20.100 or B, you are doing an amazing service for people that's actually changing them, actually benefiting, actually improving their existence

01:04:31.900 and actually solving a problem.

01:04:33.460 And if that's you, you are going to continue to grow and flourish and you don't have to worry about competition.

01:04:39.300 Absolutely.

01:04:39.900 You know, and I want to touch on something.

01:04:43.340 I said completely screwing people. 0.99

01:04:45.100 Dude, there's a lot of ways to fucking do that right now.

01:04:47.060 There's a lot of people doing it.

01:04:48.420 Hey, here's this product.

01:04:50.140 And they, they sell them, they sell them the, you know, the quick fix, whatever the quick fix is, because people want that.

01:04:59.100 And, uh, and then they deliver some bullshit and then people never buy from you again.

01:05:03.000 And that's, you're able to do that right now.

01:05:04.920 Short term, lots of people are doing it.

01:05:06.800 Some big fucking names are doing it, but those people are not going to fucking sustain.

01:05:11.120 They're not going to be here long term.

01:05:12.800 They're going to, they're going to make their money.

01:05:14.960 They're going to get exposed.

01:05:16.360 Uh, they're going to have backlash and they're going to be done.

01:05:19.700 And I've seen that.

01:05:20.800 We've seen it in business, man.

01:05:22.100 We've seen it.

01:05:23.160 It's not too hard.

01:05:24.220 I can name a dozen people that I've seen that were on top of the world that aren't shit anymore because of that mentality.

01:05:29.320 So I've, I'm, and I'm seeing people who are even small that are making a great impact because they actually care.

01:05:37.740 And those people, and this is what's great.

01:05:40.080 They won't have to work for 19, 20 years to, or 15 years like I did to make a successful business because they have these tools now that could greatly accelerate their business.

01:05:51.880 But what you have to understand is those same tools can kill you just as fast, you know?

01:05:58.720 And so it's always important to do what's right by people.

01:06:01.260 And when you don't do what's right by people, you either got to fix it right away or you're going to suffer the consequences.

01:06:08.580 And I actually like that.

01:06:10.840 I think it's the right way to be.

01:06:12.480 That means your intention should always be on point.

01:06:15.520 If your intention is, I'm going to fucking sell people this and then I'm going to sell them that and then I'm going to sell them this and then I'm going to sell them that.

01:06:22.680 Dude, your, your life cycle in business is going to be short.

01:06:27.500 It's going to be short.

01:06:28.420 And you might make a lot of money today.

01:06:30.280 You might make a lot of money this year.

01:06:31.980 You might even do it for a couple of years, but eventually word's going to get out and you're going to be done.

01:06:37.020 But if you do it right, if you do it with integrity, if you're doing it the right way, the exact opposite will happen to you.

01:06:44.500 People will talk good.

01:06:45.960 People will spread the word.

01:06:47.980 People will bring you other people and your business will grow just as fast.

01:06:52.540 So, you know, if you're young right now and you're looking at like Andy Frisella and you say, fuck, dude, I want to be where he is or I want to be where Ed Milet is.

01:07:00.680 But Ed Milet's 48 years old and Andy's, you know, 39 or 38.

01:07:05.600 You know, these, these things when you're 20 years old, you're not going to have to put in the fucking 20 years because we didn't have these tools.

01:07:17.240 You know what I mean?

01:07:18.120 Right. Absolutely.

01:07:18.680 So it's going to accelerate the amount of time.

01:07:20.720 So like you can't let the time really scare you from doing it because your time frame is going to be so much shorter than mine or so much shorter than Ed's.

01:07:29.880 Instead of 15 years, it could be four years.

01:07:32.500 Instead of 15 years, it could be five years.

01:07:35.300 Five years sounds like a long time, but I'm going to tell you right now, five years goes by so fast.

01:07:42.240 You know, you know this.

01:07:43.320 Absolutely.

01:07:43.680 And, um, and when you're 20, dude, five years sounds like a fucking lifetime.

01:07:48.180 Yeah.

01:07:48.880 You know, but you're right.

01:07:49.980 It does go fast.

01:07:50.780 I feel like the last three years have just blown by just to do it.

01:07:53.620 This is our fourth year.

01:07:54.860 Yeah.

01:07:55.060 It's crazy.

01:07:56.020 Um, I'll tell you of all the great things that you said, one thing that really struck out in my mind, uh, from you talking is the fact that once you decided to make it about helping people, once you decided to make it about doing the right thing, it was almost like you were infused with this near and vulnerable sense.

01:08:13.620 And what I want to say is, is that, you know, in this, in this environment, everybody Vaughn knows what's right and what's wrong.

01:08:23.600 Yeah.

01:08:23.900 They know it.

01:08:24.640 They, they can, they can deny it, but they know it.

01:08:26.460 That's right.

01:08:26.720 You're right.

01:08:27.360 But I think in this environment, first form and, and, you know, you're a very strong personality.

01:08:31.900 I, you know, I'm not what I would call, you know, one of the alpha people around here.

01:08:35.380 But one of the things that I've always told people is I said, you know what, I'm not afraid to talk to anybody.

01:08:39.680 I could talk to the president of the United States.

01:08:41.440 I could talk to the waiter at, at the local bar.

01:08:43.900 And sometimes you'll, you'll talk, be talking to people about that and they'll say, man, how do you get that self-confidence?

01:08:49.580 And I think it's going exactly to what you're saying, which is really, you know what, the key to self-confidence is not focusing on yourself.

01:08:58.940 The key to self-confidence in many cases is just putting the focus on other people and helping them and having nothing to hide, having no hidden agenda.

01:09:07.840 It's your intent, right?

01:09:09.560 And so by asking questions, by asking these, these open-ended questions, these questions that reveal value, these questions that, that help you understand where people are coming from and what they're all about, you're putting all the emphasis on that person.

01:09:24.680 So you're not going to be self-conscious.

01:09:26.380 You're not going to be worried about, oh, what do they think about me?

01:09:28.980 And that gives you just this supreme confidence that makes you extremely attractive to people and extremely impactful.

01:09:35.780 But the pre, the reason people, the reason that you're able to connect with people that way is the intent is always morally in a good spot.

01:09:46.480 Right.

01:09:46.740 Right.

01:09:47.200 So, so when your intent, all right, for example, like this is, and I'm just going to use this because I think a lot of the men in this listening to the podcast will, I will get this.

01:10:01.940 If you see an attractive female in the grocery store, why are you afraid to talk to her? 0.99

01:10:08.040 Right.

01:10:08.700 The reason you're afraid to talk to her is because you fucking want something from her.

01:10:12.120 Right.

01:10:12.460 Which is sex.

01:10:13.600 Right.

01:10:14.000 If you eliminated the idea that you, that you want something from her and you just said, dude, I have a genuine compliment to give, or I have a conversation to have, or you're just looking at that person as another human, that pressure is gone.

01:10:28.360 All right.

01:10:29.340 And the reason that you're nervous, the reason that you're scared, the reason that you have trouble making a sales call or talking to a good looking female or a good looking male for you girls, which is okay to go up to a guy as well.

01:10:41.040 The reason that you're nervous is because your intent is in a place that you don't want them to see.

01:10:46.780 Right.

01:10:47.400 Right.

01:10:47.700 And when you don't want them to see your intent, now it's not genuine.

01:10:52.320 And so you've got to like do this act.

01:10:54.480 But if you know your intent's right, the conversation is easy.

01:10:59.240 Thousand percent.

01:11:00.080 Yeah.

01:11:00.280 You are so right.

01:11:01.200 Yeah.

01:11:01.540 Best way to increase your confidence is to adjust your agenda.

01:11:04.220 That's right.

01:11:04.820 Yep.

01:11:05.120 Stop having an agenda.

01:11:06.440 Stop having expectations.

01:11:07.960 Stop needing to have, you know, what it is you think you want from that person.

01:11:12.680 And how about this?

01:11:14.360 Get to know them.

01:11:15.220 And I know a lot of you guys are thinking like, oh, dude, but that girl just puts me in the friend zone.

01:11:19.660 Look, motherfucker, you're talking to the wrong chicks then. 1.00

01:11:22.660 Right.

01:11:23.040 You know what I'm saying?

01:11:23.800 The reason you get in the friend zone is because you fucking go from being a normal person.

01:11:28.540 You don't treat them like a normal person.

01:11:30.540 You're treating them like you're putting them on some fucking pedestal.

01:11:33.800 Pretend that that girl is a fucking dude. 1.00

01:11:36.820 Give her some shit. 1.00

01:11:37.840 Make fun of her a little bit.

01:11:38.920 Get to know her.

01:11:39.840 Know what the fuck she's reading.

01:11:41.120 Know what she's doing.

01:11:42.680 In life.

01:11:44.020 And stop thinking about just getting pussy. 0.98

01:11:46.780 And guess what?

01:11:48.080 You'll get some.

01:11:49.240 You know what I'm saying?

01:11:49.860 I knew that was coming.

01:11:50.600 Yeah.

01:11:51.080 Like, it's just a hard thing.

01:11:52.640 It's like, stop trying, stop expecting this shit from everybody.

01:11:56.720 Like, the reason that you're afraid to come talk to me in public is because you probably want something from me.

01:12:02.620 You probably want some sort of information from me.

01:12:05.880 Or you want, you've got it in your head.

01:12:07.400 Dude, if you just want to meet somebody and talk to them, it's not that fucking hard.

01:12:11.700 And the reason it's hard is because your intent is not aligned with how it should be.

01:12:16.020 Absolutely.

01:12:16.580 You know?

01:12:17.080 And that's it.

01:12:17.600 And dude, you want to accelerate that even more?

01:12:20.280 You want to accelerate the dilution of your fear of talking to people?

01:12:24.640 Make your intent of bringing value to that person.

01:12:28.320 Now they have no reason.

01:12:30.300 You have, you have, now you don't even, you have nothing to be afraid of.

01:12:34.340 And not only do you have nothing to be afraid of, you have everything to gain because you know that your intent is to improve that person's life.

01:12:42.220 So now you have an obligation to talk to that person.

01:12:45.460 Right.

01:12:45.960 You see what I'm saying?

01:12:46.600 It's awesome, dude.

01:12:47.020 People can tell when you want something from them.

01:12:48.720 Dude, and honestly, people could tell when you're just there to help.

01:12:52.500 Right.

01:12:53.580 Right.

01:12:53.980 Absolutely.

01:12:54.560 And along the lines of that relationship, just provide value without an agenda.

01:12:58.680 And a lot of people think providing value is like, oh, well, I got to like tag them in my Instagram post.

01:13:03.960 No, that's not what I'm saying, man.

01:13:06.040 Dude, value could be anything.

01:13:07.180 It could be making someone laugh.

01:13:08.580 It could be making someone feel good by telling them that they're, you know, I really like your shoes or I really like your outfit or you look really nice.

01:13:16.680 Hey, dude, you want to learn how to communicate with people?

01:13:19.660 Network.

01:13:20.260 Dude, listen.

01:13:21.120 You want to practice on how to get better at this?

01:13:23.900 Go to your grocery store.

01:13:25.520 Every motherfucker that you see, find something that you think is positive about it.

01:13:29.500 Walk up to them with no fucking expectation.

01:13:32.280 Pay them a genuine compliment and walk the fuck away.

01:13:35.960 And you'll get good at this.

01:13:37.340 You see what I'm saying?

01:13:38.160 Absolutely.

01:13:38.480 Like the old grandma with her, you know, hey, I really like your coat.

01:13:41.880 It looks really nice.

01:13:42.860 You look really well put together.

01:13:44.920 I just thought you should know that.

01:13:46.300 And then walk away.

01:13:47.180 Yep.

01:13:48.020 You know what I mean?

01:13:49.020 It's practice.

01:13:49.440 And if you deliver it in a way that's not creepy and not weird, just kind of off the cuff, authentic, people will value it.

01:13:56.900 If your intent is right, you will not ever be creepy.

01:14:02.380 Right.

01:14:02.880 People will be like, damn, that's a really nice guy.

01:14:05.200 Right.

01:14:05.520 That's a cool guy.

01:14:06.180 And you're going to stand out so much right now because people are stuck to their phones and this social media society and all this shit that they don't have those connections.

01:14:19.440 You know what I mean?

01:14:19.840 So now you're in a situation where there's a huge advantage because you can stand out more.

01:14:24.120 Yeah.

01:14:24.640 So.

01:14:25.200 Absolutely, man.

01:14:26.200 How long are we at?

01:14:28.220 A day and a half.

01:14:30.280 It's about an hour and 18.

01:14:32.400 Oh, that's not too bad.

01:14:33.820 Yeah, we better stop.

01:14:34.680 Yeah, but we'll stop.

01:14:35.340 I was thinking you were going to say an hour and 15.

01:14:37.160 What do you want to close with?

01:14:37.980 You're the pastor.

01:14:38.800 You close a Sunday sermon.

01:14:41.000 Well, I.

01:14:42.040 How do you remember her name?

01:14:43.120 What?

01:14:45.680 So let's review.

01:14:47.140 Yeah.

01:14:47.320 So we talked about.

01:14:48.640 What did we talk about?

01:14:49.620 We talked about Vaughn having sex with Ronald McDonald and making sure that when you have sex that it's painful and you look him in the eyes.

01:15:01.260 Right?

01:15:02.400 That was the key point of this whole conversation.

01:15:04.360 Look up memory palace and then you'll give me a little bit more credit.

01:15:07.680 All right.

01:15:07.920 What was the real review?

01:15:09.860 No.

01:15:11.020 Excuse me.

01:15:11.540 So just in terms of macro stuff, you know, align your intent, provide value.

01:15:18.020 That'll give you great confidence, great moral clarity.

01:15:21.420 And then specifically, you just want to, you know, you want to ask open-ended questions.

01:15:25.040 You want to ask questions that demonstrate value so that you can learn what matters to that person so that you can treat them like they matter to you.

01:15:32.060 And then asking follow-up questions that are for the purpose of clarifying so that you can comprehend, so that you can connect.

01:15:40.000 And if you do that, you're really going to make an impact on people's lives.

01:15:42.980 You're going to sell.

01:15:43.980 You're going to make money.

01:15:44.840 But you're also going to exercise tremendous influence, which will make you wildly successful.

01:15:50.320 I think there's so many points in this podcast.

01:15:52.520 You should probably, like, and I'm not just saying, I don't say this about every podcast, but this is one that you need to go back and take notes through.

01:15:57.920 Yeah, for sure.

01:15:58.420 For sure.

01:15:59.380 So, guys, from the Ronald McDonald fucker and myself, happy Sunday sermon.

01:16:07.320 We love you.

01:16:07.980 We appreciate you.

01:16:09.880 Thank you so much for making this podcast what it is.

01:16:14.100 You know, we're one of the few podcasts that doesn't run ads and we don't market.

01:16:17.320 And our success in this message has everything to do with you guys sharing it.

01:16:26.520 I appreciate that because it makes me extremely proud.

01:16:30.060 It makes me know that, A, you guys are on the same page as us.

01:16:34.300 B, you're paying the fee that we ask, which is if you have value in an episode, please share it.

01:16:40.380 But most of all, I think there's a lot of pride because it's like, dude, we're beating the shit out of people who spend millions of dollars a year in advertising based off of what you guys are doing for us.

01:16:52.040 And I just can't tell you what that means for us.

01:16:54.220 So have a great Sunday.

01:16:56.420 Genuine thank you from Vaughn, Tyler, and I.

01:16:59.080 And we'll see you this coming week.

01:17:00.460 Bye.

01:17:01.360 Bye.

01:17:13.140 Bye.

01:17:13.220 Bye.

01:17:13.500 Bye.

01:17:13.720 Bye.

01:17:14.340 Bye.

01:17:14.380 Bye.

REAL AF with Andy Frisella - February 03, 2019

SUNDAY SERMON： Cash Flow, Character, and Creating Amazing Connections, with Andy Frisella - MFCEO284

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