REAL AF with Andy Frisella - The Advantage of Being Broke, with Andy Frisella

00:00:00.000 I wanna be a motherfuckin' hustler, you better ask somebody

00:00:03.760 What is up guys, you're listening to the MFCEO Project, I'm Andy, I'm your host, and I am

00:00:17.920 the motherfuckin' CEO. Guys, today is Friday fire, alright? I've got something that's on

00:00:25.100 my mind, I've got something that's just burning me up from the inside, it's a question that

00:00:30.340 I get, or a comment that I get over and over and over again from the young bucks trying

00:00:38.200 to come out there and make something happen. If this is your first time listening, Tuesdays

00:00:43.480 we do practical advice, practical skills, things that you can take and go utilize in

00:00:49.240 your mission to be successful. And that mission to be successful can apply to any area, it

00:00:54.640 can apply to business, it can apply to your relationships, it can apply to fitness, or a million other

00:01:00.700 different things, okay? The point of this podcast is this, you are the CEO of you, and if you

00:01:07.680 don't realize or recognize that the entrepreneurial values that have to do with building a business

00:01:14.000 can also build every single area of your life, you're missing the point, okay? So we're gonna

00:01:20.360 talk about things usually in terms of business, but the principles that we talk about here can

00:01:26.620 always be applied to every area of your life. Today, like I said, I want to cover something

00:01:32.280 that I get all the time. And before I get into the actual point that I want to address, I want

00:01:40.000 to say something. I want you guys to understand this. Look, everybody gets discouraged. I get that.

00:01:47.580 Entrepreneurialism is not for the faint of heart. And the world is going to punch you in the fucking

00:01:53.280 face a million times if that's the path you choose. But here's the reality, guys. More often than not,

00:02:00.800 we're having pity parties for ourselves. Not because we're genuinely discouraged, but because we want to

00:02:08.700 whine and cry and have other people make sympathy about us because it lets us off the hook. It's saying,

00:02:16.200 hey, you know what? I tried my best. Don't you think? Oh, yeah, sure. You tried your best. Oh,

00:02:22.240 good. And then you go and quit. It's like getting permission to quit. And guys, that is not the way

00:02:28.300 to go through life. Nobody really gives a fuck if you make it or not. That's the honest to God's truth.

00:02:34.880 Nobody gives a fuck how hard it is. Nobody gives a fuck if you're struggling, okay? The only thing that

00:02:42.300 people care about is your results. They care about what you can prove at the end of the day,

00:02:48.740 all right? And you might have your wife or your kids or somebody very close to you, like a best

00:02:53.640 friend who knows that you're just killing yourself day in and day out to make something happen. They

00:03:00.740 might care, okay? I get that. But most people don't care, okay? So every whiny status that you put out,

00:03:06.940 every complaining, bitchy, moaning, crybaby shit that you put out on the internet, which is so popular

00:03:15.940 these days, realize that when people like that, they really don't fucking care, all right? Nobody

00:03:21.340 feels sorry for you, okay? Now, with that point being said, I want to address something that I get

00:03:29.100 all the time, all right? And keep in mind my first point, that nobody fucking feels sorry for you

00:03:34.140 at all, ever, all right? You might think they care and feel sorry for you because they're being

00:03:42.220 nice, but when they walk away two seconds later, they're not thinking about you. The only thing

00:03:48.380 they're thinking about is themselves. That's why the key to be successful is to provide value to every

00:03:53.760 other person sitting at your quote-unquote table, because when you do that, you're doing something that

00:04:00.000 people care about, all right? But here's something that I get day in and day out, especially from the

00:04:06.700 young bucks, okay? The people wanting to build something, the people wanting to become something, the

00:04:12.300 people that have all these ideas, but they haven't done anything yet, all right? And I get this all the

00:04:21.000 fucking time. Andy, I have this idea. It's the greatest idea on earth. It's so awesome. It's

00:04:30.680 going to be the next biggest thing. It's going to be the next version of X, and X means some other

00:04:36.060 company that they're copying, which probably is a bad idea to start with, all right? I'm going to do

00:04:42.680 this and this and this and this, and the only problem is, is that I don't have any money, and I don't

00:04:49.880 have parents that are wealthy that can invest in me, and I don't know anybody who's wealthy that can

00:04:55.800 invest in me, okay? I get this all the time. This is probably the number one email that I get sent, and

00:05:06.440 guys, if you're sending a fucking email that says this to somebody, you probably don't have the skills

00:05:13.780 to make it in the first place. That's the honest to God's truth, because there's a difference between

00:05:19.320 true entrepreneurial spirit and people who want to be entrepreneurs because it's cool, and they saw

00:05:26.620 some dude on the internet posing in front of a rented fucking Ferrari, you know, who's pretending to be

00:05:31.620 something that they think they want to be. They're enamored with the idea of success, okay? And guys,

00:05:39.000 let me explain something that the real entrepreneurs understand that the wannabe entrepreneurs that are

00:05:46.500 never going to be able to be anything do not. The people who write me these emails and say this shit,

00:05:51.360 they don't understand this. Lack of resources is always going to be your biggest advantage, okay?

00:05:59.380 You don't have any fucking money? Good. That forces you to think. That forces you to be creative. It

00:06:08.080 forces you to actually go out and do the work face-to-face to make connections with people

00:06:14.360 face-to-face, which, by the way, I don't care what any person says. You know, all these people talk about

00:06:20.580 your sales funnels and the internet and Facebook ads and this and that and this. The greatest thing

00:06:27.960 that you could do, the most effective thing that you could do is go out, shake somebody's hand and

00:06:33.660 say, nice to meet you, and look them right in the fucking eye. Tell them what you do, make a genuine

00:06:38.880 connection. That's the most effective thing you could do, but most people are so unwilling to do

00:06:44.940 that, they're always looking for the way to band-aid having to do that by coming up with some money,

00:06:51.060 money, all right? And guys, I'm going to tell you right now, I've been in business for 17 years now.

00:06:57.160 I've gone against a lot of well-funded people when I didn't have any money, okay? We didn't have what

00:07:03.740 we have now where we actually have money to do things. We had nothing, and I went against people

00:07:08.820 who had a lot more money than me, and guess what? I kicked the shit out of them, and you know why I

00:07:12.280 kicked the shit out of them? Because along the way on my journey, I always had to do things

00:07:19.200 creatively. I always had to do things the hard way. I always had to do the things that the other

00:07:25.360 guys wouldn't do, not because I wanted to do them, but because I had to do them, all right? And those

00:07:32.220 skills that you learn through that process of being underfunded are the actual skills that are going to

00:07:40.680 build your business. They're the actual skills that are going to make you into a success. They are the

00:07:46.680 actual skills that are going to develop the discipline that you need to develop to do what

00:07:52.860 the other guy won't, okay? Guys, I've gone through this literally dozens of times against bigger,

00:08:00.300 badder, more funded, probably smarter guys than me, but I won every time, and the reason I win is

00:08:09.000 because I am willing to go out and do the fucking work because I had to go do the work to get this far,

00:08:15.200 all right? So when you're the new guy and you don't have, and let me explain this in a real world

00:08:22.260 scenario too, by the way, okay? Let's say you've got two guys. You got one guy, like I just described

00:08:27.300 me, who has zero money in the beginning, all right? And probably like you too. I want to start

00:08:33.900 something, but I don't have any way to start. Then you have another guy who, let's say he's got an

00:08:39.180 investor, maybe a wealthy family, maybe he's got somebody giving him money, or maybe he's got somebody's

00:08:44.260 somebody else's money. All right, let me tell you how this is going to work out. The guy with no

00:08:51.120 money is going to have to go out. He's going to have to probably go door to door. He's probably

00:08:56.000 going to have to contact people directly. He's going to have to email people back directly.

00:09:00.680 He's going to have to rely on other people to create a network for him, and that's going to take

00:09:06.560 him going over the top and creating genuine reactions of, holy shit, that guy's awesome

00:09:13.540 through his communications with these people, okay? And he's going to have to work the system

00:09:19.400 one person at a time, okay? And he's going to learn a lot by that. He's going to have to do creative

00:09:26.600 things like we had to do. He's going to have to go door to door. He's going to have to have little

00:09:32.300 barbecues where he meets people. He's going to have to, you know, go to lunch with influencers in

00:09:37.180 his marketplace. He's going to have to do all the little things that guy number two isn't going to

00:09:43.380 do. And I'm going to tell you why he's not going to do it. Because instead of going door to door and

00:09:48.300 meeting people, you know what this guy's going to do? He's going to buy ads, all right? Instead of

00:09:54.200 having a barbecue where you shake somebody's hand and meet somebody and say, hey, thank you so much

00:09:58.220 for coming, I really appreciate it. Even if it's only one person that shows up, you know what this

00:10:02.340 guy over here on the right's going to do? The guy with the money? He's going to buy ads, okay?

00:10:09.240 Instead of actually creating genuine interactions with people himself and learning and understanding

00:10:16.760 what people want because he has to talk to people himself, you know what he's going to do over here?

00:10:22.420 He's going to hire employees to do that communication for him. So what is he not learning by actually

00:10:28.100 not being on the front lines, all right? There's a ton of things that the guy with the money is

00:10:33.640 never, ever, ever going to be in a position to learn, which eventually, let's say five years down

00:10:39.600 the road, what's going to happen here, all right? The guy that started with no money is going to have

00:10:44.660 a huge network of people that love him, that care about him, that want to do business with him because

00:10:49.760 he's a tremendous person and he's learned that he absolutely has to do a great job. The guy with

00:10:56.560 all the money is going to be the guy who's trying to spend more ads that produce less results over

00:11:01.680 time and he's going to slowly strangle himself by his own overabundance of resources, okay? So when

00:11:10.700 you send me an email and say, well, I want to start this but I don't have this or I don't have that or

00:11:16.640 I don't have this, I either think, A, you do not understand how this is going to work, which you

00:11:21.680 probably don't or B, you're a complete and total fucking pussy who doesn't want to do the work,

00:11:28.080 who isn't willing to go out and do what it takes and is looking for the quick fix band-aid and I'm

00:11:33.100 going to tell you right now, I would take being the underfunded guy one million times to zero to

00:11:39.720 being the guy that has the resources because dude, when you are the underfunded person, you have to do

00:11:46.520 what it takes. You don't have a fucking choice. When you're the overfunded person, you do have a

00:11:52.420 choice. You have a choice to pay somebody to go do something that you would normally have to do and

00:11:58.060 that person isn't going to do his good enough job as what you would do and second of all, you're not

00:12:03.040 going to learn whatever lesson that task or that assignment or that project would have taught you

00:12:08.960 personally because you're not in the trenches doing it and I see this over and over and over again.

00:12:15.960 I see people trying to raise money, trying to get a loan, trying to get this. How about this?

00:12:22.940 How about if you focus on fucking selling shit and focus on providing a real value, a real solution

00:12:29.800 and doing it the best way possible, you don't have to raise fucking money because guess what?

00:12:35.120 You're going to be selling shit. That's the point. Lack of resources is no excuse. Lack of resources

00:12:43.100 is something that you are putting in your own head because you're scared to go out and do the

00:12:50.200 nitty gritty, get the hands dirty work that needs to be done and you young entrepreneurs who are

00:12:56.640 emailing me in on a consistent basis saying the same old bullshit about lack of resources, lack of

00:13:03.540 resources, lack of money, lack of this, lack of that. Dude, you guys should not pursue entrepreneurship

00:13:10.620 or you should sack the fuck up and do the nitty gritty that needs to be done because I'm going to

00:13:17.360 tell you right now, the guy with less resources is the guy that learns all the lessons and 10 years

00:13:22.880 from now he has all those lessons for his life and he is beating the shit out of every other person

00:13:28.760 that comes and competes with him. The guy with all the money, he don't ever learn shit.

00:13:33.680 He learns that the solution is always money and I'm going to tell you right now, guys, in business,

00:13:38.360 the solution is not always money, especially now, especially with social media, especially

00:13:43.620 with the quickness that word of mouth spreads. We cannot afford to not actually care about people

00:13:53.240 and make genuine, real connections with people, okay? And I see this all the time from people who

00:14:01.260 are trying to build brands on social media. Dude, you're going to tell me you've got fucking

00:14:07.060 2,000 followers and you can't fucking reply back to the people who comment on your fucking post?

00:14:12.840 How lazy are you? I see this in the fitness industry a lot because that's our industry, you know?

00:14:17.980 People comment in, hey, you know, dude, thank you so much for this information or you look great or

00:14:24.880 you do this and dude, zero fucking replies. Like the person who made the post acts like these people

00:14:30.260 aren't even fucking there. How fucking rude is that? That's the same thing as being in a gym and

00:14:36.420 somebody come up to you and say, hey man, you look really good and you just fucking walking away

00:14:40.660 without saying a word. Would you do that in real life? No, you probably wouldn't. So why the fuck do

00:14:46.440 you do it on the internet? Okay? You're building a brand. You're building something that you plan to

00:14:53.840 market. Those people that comment on your fucking page are the most valuable asset that you'll ever

00:14:59.700 fucking have and you're treating them like dirt. What's that say about you? What's that say about

00:15:05.880 your work ethic? You're not willing to put fucking 30 minutes into commenting back to somebody or

00:15:11.140 fucking your five comments? Dude, I get fucking hundreds of comments on every post I make and I comment

00:15:15.560 back to almost everyone as long as I possibly can. And I guarantee I'm busier than you.

00:15:22.960 Your problem isn't lack of resources. Your problem is you're not utilizing your resources.

00:15:28.240 That's the bottom line. And you guys who are young, you guys who are hungry, you guys who want to make

00:15:33.780 it no matter what, you already know what I'm talking about because you will do every single thing and see

00:15:39.880 every single opportunity and maximize every single opportunity every single time. The rest of you

00:15:47.480 guys, you guys like the idea of owning some shit or having a car or having a fucking house and you're

00:15:53.740 not willing to do the nitty gritty of what needs to be done. And dude, if you can't understand what

00:16:00.160 I'm talking about and you're not willing to put in the work and you're not willing to put in the fucking

00:16:04.100 elbow grease, it's going to take, and let's be real, dude, it's elbow grease. We're talking about

00:16:09.140 here. We were fucking 2016 elbow grease has come down to typing a few things with your fucking

00:16:14.460 thumbs. Okay. If you're not willing to do that, you don't deserve to be successful. You don't deserve

00:16:19.980 a goddamn thing. Lack of resources is your ultimate resource.

00:16:25.540 This is for the G's and this is for the hustler. This is for the hustlers. Now back to the G's.

REAL AF with Andy Frisella - October 28, 2016

The Advantage of Being Broke, with Andy Frisella - MFCEO103

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