REAL AF with Andy Frisella

00:00:00.000 What is up guys, you're listening to the MFCEO Project. I'm Andy, I'm your host and I am

00:00:11.420 the motherfucking CEO. Guys, if this is your first time, welcome. This is an entrepreneurial

00:00:17.260 self-development, personal development podcast. Everything we talk about on this podcast is

00:00:23.760 applicable to every kind of person, okay? It doesn't matter if you own a company, if

00:00:27.840 you work within the framework of a company, if you don't have a job, if you're making

00:00:31.200 fucking burgers at McDonald's. The things you will learn here are applicable to you improving

00:00:36.920 the quality of your life specifically and most often talked about the amount of fucking

00:00:44.020 money that you make. And we like fucking money here, all right? We're not like the rest of

00:00:49.080 society that says money is this bad thing. I love fucking money. I love it, okay? I also

00:00:57.140 understand, and my goal here is for you to also understand, the way that you earn money

00:01:03.380 has to do with the quality of person you are and the quality of service or product you

00:01:09.580 provide. So, we talk about a lot of things that most people don't talk about when it comes

00:01:16.000 to how to earn money, how to improve, how to be better. And if you're looking for the

00:01:22.360 same old shit, you know, that you want to listen to from somebody else, this isn't going

00:01:26.440 to be it. Now, before we get started, guys, we do this for free. I'm not selling you anything.

00:01:33.000 I don't charge you anything. Actually, I go through a lot of personal expense to put this

00:01:38.540 show on. I got to pay Vaughn, my co-host, the pastor of disaster. I got to pay Tyler. I've

00:01:44.420 got to pay to produce it. And it costs me a lot of money, you know, hundreds of thousands

00:01:48.880 of dollars a year. If you find value in the podcast, I would like to make a deal with you,

00:01:55.600 okay? I love putting this information out. It's important to me. I want to bring to you

00:02:01.160 guys the things I've learned over the last 18 years of being in business so that maybe

00:02:05.920 you can skip some of the painful lessons that I've had to learn. If you find value in the

00:02:12.600 podcast, I would ask that you do three things for me. One, go to iTunes and leave us a review.

00:02:17.400 Two, go and subscribe to the podcast. Those two things are what the internet ranks our podcast

00:02:26.700 on. And if we don't have people doing those things, we don't get ranked. It's not just about

00:02:31.520 downloads. It's about subscriptions and also reviews. So guys, if you could do those things

00:02:37.320 for us, it would be a very, very much appreciated favor. And number three, if you have like-minded

00:02:43.440 friends who are interested in improving their lives, becoming better, becoming more successful,

00:02:48.620 you know, let them know about us. We're a no bullshit group here. We don't fluff it up. We're

00:02:54.600 not going to sit here and tell you that everything's perfect, but we are going to tell you how to get

00:02:58.820 through shit when it's not perfect. And I think that's extremely valuable in today's world because

00:03:03.380 most people want to tell you how great everything is and how fun everything is and how you could be

00:03:08.340 rich in 12 fucking weeks because you buy their program. And that's just not what you're going

00:03:12.300 to get here. You're going to get the truth. So, uh, if you know some people, you know, refer them in.

00:03:17.640 So now with that being said, guys, today is Tuesday and we usually do two podcasts a week.

00:03:24.720 Tuesdays, we do a more practical podcast. Thursdays, we do a more, uh, motivational podcast,

00:03:29.380 usually called Thursday thunders. Um, on Tuesday, I'm joined by my co-host Vaughn,

00:03:36.160 the impaler, the pastor of disaster. What's going on, my man? Uh, things are good, man. And, uh,

00:03:43.840 I don't know. I was going to tell you, cause you always ask me, you know, like what's up or how

00:03:47.200 are you doing? And I was going to say, I feel like the better I'm doing, the more I have difficulty

00:03:52.480 adjusting to this culture because the more I improve as a person, the more it's harder to live

00:03:57.920 in what America seems to be becoming. Oh man. Does that sound really negative? No,

00:04:03.120 it's true. The more aware you become, the more you separate yourself from the fucking herd of sheep

00:04:07.980 that are out there, whatever the fuck it's called, a herd, a pack. What is it? A herd?

00:04:11.700 Yeah. Probably heard, you know, whatever it is, the more you separate from that and the more you

00:04:16.820 start to become aware and the more you start to see, I think it's natural to, to not only feel like

00:04:21.700 an oddball, but also be very frustrated with how other people think. I find myself in that boat a lot.

00:04:26.780 Mm-hmm. And I think the thing that's really frustrating to me is, and this isn't me being

00:04:31.460 humble. I, I don't really think of myself as a truly exceptional person. And yet I'm looking

00:04:36.120 around going, man, things that used to be common sense are truly exceptional. Right. I mean,

00:04:42.720 yeah, you got a lot of people being really negative today, but I know you got a lot of

00:04:46.100 people out there, you know, uh, you know, wanting a round of applause to, for doing shit that

00:04:51.740 they're fucking supposed to do. Right. You know what I mean? Like they're, like they're doing

00:04:54.940 something amazing. Oh, I pay my bills. Oh, I got a job. Yeah. Motherfucker. You're supposed to,

00:05:00.740 right. Oh, I raised my kids the right way. Yeah. You're fucking supposed to, you know,

00:05:04.840 the standard has definitely been lowered in terms of what people think is exceptional. Yeah. Amongst

00:05:10.720 the sheep. Yeah. You know what I mean? Definitely. I feel like we're on, you know, we're on the third

00:05:16.220 decade of the influence of political correctness and people still are getting their panties in a lot

00:05:22.700 about stupid stuff. You know, I don't see it changing. I don't either. I hope, I hope more

00:05:27.660 and more people, I mean, we're getting more and more numbers that are following the podcast.

00:05:31.220 So hopefully the tide is turning a little bit. That's the mission of this whole, this is why

00:05:34.700 it's called a project. It's called a project because our goal is to help reverse some of this

00:05:39.820 nonsense that's been taught to these people for the last 25 years. You know, um, it's a movement.

00:05:48.460 It's not, it's a movement against the political, correct, the fluffy, everybody wins, everybody

00:05:53.820 gets a trophy. You know, it's, I think it's people like you and I, and the people listening,

00:05:58.600 standing up and saying, we've had enough, right? We've had enough of this shit. It doesn't work.

00:06:04.260 Is it a nice idea? Is it a good idea that everybody wins and everybody's special and everybody gets a

00:06:09.180 fucking trophy? Yeah. It's a great idea. Does it work in real life? Is it practical? Absolutely not.

00:06:15.120 It's just not the way it is. Yeah. That's a great hashtag. We've had enough or the name of a speaking

00:06:20.520 tour or something. Well, dude, I mean, you have all these people out there expecting to win without

00:06:25.600 putting any real effort just because they were fucking born. And you know, when those people get

00:06:30.440 out in the real world because their parents never taught them the right shit because they wanted them

00:06:35.300 to have quote unquote self-esteem and good, good self-worth, the opposite happens. They go out,

00:06:41.220 they get fucking stomped on, they get pissed off, they get depressed and they have no self-esteem,

00:06:45.940 no self-worth. And you know, they wonder why their life sucks. Well, their life sucks because you were

00:06:52.280 never taught the reality of what life's about. Right. You know what I mean? I'm still shaking my

00:06:56.760 head that after you posted that thing about the importance of earning self-esteem, some guy posted

00:07:02.380 that that was a dangerous and hurtful message. How is, I don't know. I don't, I have no idea,

00:07:09.480 dude. Dangerous and hurtful. Snowflakes come out and stuff like that. Snowflakes come out, man.

00:07:15.180 Yeah. Whenever you, when they talk about self-esteem and you talk about self-worth and confidence,

00:07:19.280 you know, people, people think that those things are, are that you're entitled to have those things

00:07:25.260 because you breathe air and you, you know, you're alive. And like everything else,

00:07:31.560 if you don't do things to make you feel that way, you're not going to feel that way. And you could do

00:07:36.820 all the fucking chants and all the mantras and all the fucking personal affirmations and, and go to

00:07:43.180 all the self-help groups and go to all the therapy you want and be told you're great by everybody else.

00:07:48.140 But at the end of the day, self-esteem, self-worth, confidence, those things come from within and they

00:07:53.000 have to be authentically believed by you because of the things that you have put yourself through

00:07:58.400 and learned and overcome. And that's it, you know? And if people don't understand that,

00:08:04.820 they're always going to feel like shit about themselves. But because these people like that

00:08:09.520 guy you're talking about has been taught for 30 fucking years that you're just supposed to have it.

00:08:14.900 And if you don't just have it, that there's something wrong with you,

00:08:18.280 you know, you can't expect someone who's always been taught one thing to hear something else once

00:08:26.760 and then be like, Oh yeah, that makes sense. Right. You know? Right. So crazy. Yeah. What are we

00:08:32.880 talking about today? You know, the thing I want to talk about today is, you know, I get a lot of

00:08:41.480 questions and we get so many things, so many comments from entrepreneurs and, you know, so many

00:08:47.820 fears, you know, things that people are afraid of and that, that, that keep them paralyzed and that

00:08:53.020 they ask questions as if like the answer is going to make or break them. And I was thinking, you know,

00:09:02.100 it's sort of like being afraid of the boogeyman when you're a kid, right? Like you're, you, you know,

00:09:07.720 your parents tell you it doesn't exist because they've grown up and they've realized it doesn't

00:09:11.880 exist. But until you figure out that it doesn't exist, it's hard to believe that it doesn't

00:09:15.780 exist. You know what I mean? You're always looking at the fucking crack in the closet door or under

00:09:19.840 your bed. And I want to take the moment because I think our listeners are very intelligent and I

00:09:25.500 think they do listen to what we say, um, to talk about, you know, the quote unquote boogeyman that

00:09:31.580 don't exist when it comes to entrepreneurship. You know, what are the things that people are afraid of

00:09:37.480 that they shouldn't be afraid of? You know what I mean? And there's a lot of things you should be

00:09:41.060 afraid of, but what are the things that people are afraid of that keep them from moving forward

00:09:47.400 that are really irrelevant fears? You know, they're, they're just not, they're non factors. And I'd like

00:09:53.940 to talk about a few of those today. I think, you know, five or six of those, uh, kind of go through

00:09:58.780 that from my experience because guys remember I've been where you are. I know what it's like to

00:10:06.080 fucking be, you know, where you are not and be certain and not have confidence and not

00:10:10.860 have, uh, you know, you're always thinking like, man, I wonder if I'm going to be one

00:10:14.560 of these people who actually makes it. And you think about all these things. And, uh, you

00:10:19.740 know, I, I, I think that it's important for these younger guys. And when I say younger,

00:10:24.820 I mean, entrepreneurial younger, not physical age younger to hear that some of the shit that

00:10:34.000 they're worrying about is a waste of time. You know what I mean? Right. So this sounds

00:10:38.440 like a mindset podcast, but as you're always saying, you know, your mindset affects your

00:10:42.940 action and obviously your actions affect how much money you make. So lest anybody be concerned,

00:10:48.100 this is, it's all practical. This is all practical. Yeah. Yeah. It's all practical.

00:10:52.040 Philosophical and practical. Yeah. So the first thing that, um, the first thing that I hear

00:11:00.000 all the time is the economy. You know what I mean? People hear, Oh, the economy is getting

00:11:06.880 ready to burst or we're in a bad economy or we're this or that. And they love to use the

00:11:11.940 economy as an excuse as to why they're not doing something, you know? Oh, it's not the

00:11:16.120 right time. Oh, it's, you know, the economy is getting ready to pop. Oh, this, that blah,

00:11:20.560 blah, blah, blah, blah, blah, blah. Look, there's always a good economy for great products.

00:11:26.040 There's always a good economy for fucking great service. There's always a good economy

00:11:31.120 for the best. It just, it always has been, it always will be. And people love to use the

00:11:37.580 bad economy as an excuse as to why they're not getting shit done. Um, you know, for us

00:11:43.000 from 2007, seven, eight, nine, 10, 11, and 12 in retail business, we double business every

00:11:53.640 fucking year in what is arguably the worst economy that's ever existed in the history of the United

00:12:00.040 States for retail. Right. The, the, the years that you just mentioned are pretty much the high

00:12:05.460 point of the worst. Right. Yeah. And people, people look at it one of two ways. Okay. When

00:12:11.240 shit goes bad in the economy, 98% of the people look at it like this. Well, it's time to go into

00:12:18.320 our shell. Let's pull in a shell. Let's stop marketing. Let's stop developing new products.

00:12:23.600 Let's stop developing new service. Let's stop creating and let's go hide until the economy

00:12:29.140 gets better. And then we'll come out and we'll fucking dominate. And then you got the 2% of the

00:12:34.100 other guys, which are like me and they see it as a land grab. They say, okay, everybody else is

00:12:39.640 pulling in. This is a time for us to go on the offense and do everything we can to grab market share.

00:12:45.780 And those are the companies that win. It's counterintuitive. Absolutely. But when everybody

00:12:53.000 else is on the fucking retreat, that's time for you to go on the offense, the bad economy. If it's

00:12:57.900 a legit bad economy, scare so many people into pulling in and hiding in their shell that it

00:13:03.640 creates tremendous opportunity for people that are savvy and aggressive. So you guys, the bad

00:13:09.140 economy, not only is it not a relevant excuse, it's actually an amazing opportunity to grow your

00:13:14.360 business. So, uh, that's, that's the biggest one. That's the one that people say the most.

00:13:21.580 I think it's interesting that your business thrived and your business. I mean, I think

00:13:25.960 you would agree with this. What you sell is not what one would call like a life necessity.

00:13:32.460 Fuck no, man. Nobody wants fucking protein powder. You got to convince them.

00:13:36.580 Right. And you know what people want? They want fucking beer and they want whiskey. Dude,

00:13:39.880 that's my biggest mistake. Dude, if I sold shit, people actually wanted, I'd be a billionaire.

00:13:44.320 Right. I'm not kidding. Yeah, no. I tell Chris this all the time. Like if I sold shit that people

00:13:49.380 actually wanted to buy, I would be a fucking billionaire. But instead I sell shit that people

00:13:55.820 think they need. Okay. And they need it because they need to be healthier and they need to be,

00:14:01.020 you know, they need to live longer. They need to perform better. But none of that shit that,

00:14:07.220 that all takes hard work. So you're, you're battling not only the fact that they don't want

00:14:12.220 it, but you're also battling the fact that when they buy it, they've got to go do work. It's a

00:14:16.560 psychological barrier, you know? So this, people think this business is so fucking easy and anybody

00:14:22.800 who's in it, anybody who's in it and made it in this business. And when I say make it, I mean like,

00:14:28.280 you know, they've done well, they've created jobs. I have massive respect because I cannot imagine a

00:14:33.860 harder fucking industry to be in. It's just not, it's, it's hard. And, um, you know, that's,

00:14:41.940 that's one thing I wish I would do differently. Like people ask, what's your biggest regret?

00:14:45.700 Uh, I love what we do because we're able to impact lives. You know what I mean? Like,

00:14:50.280 I love that. But like, if I'm like, you know, if I'm, I don't know, part of me sometimes regrets

00:14:56.240 like selling, not trying to find something that people want versus selling something people need.

00:15:01.440 Right. This is a little bit a tangent, but you're also in an industry and you sell a product that

00:15:07.980 the, your success depends on people continuing to buy that product and, and you're in an area of

00:15:13.420 life where so many people buy a product once and then just give up. Right. So it really is a

00:15:17.720 testament to your ability to help come alongside people who are using your product and help them

00:15:24.320 persevere. Right. Which is again, that's our business. Yeah. And that's why you succeeded when

00:15:29.640 the economy was questioned. Our business is not sell protein powder or supplements. Our businesses

00:15:33.780 get people results, hold their hand, walk them through, do it with them, make them believe they

00:15:39.480 can do it, which is where I've developed my skills to be a motivator. You know what I mean? Because

00:15:44.780 if I can't help people stick to something, we can't stay in business. Right. So, you know,

00:15:50.460 it's a, that's a great way to put it. Yeah. It's a big fucking deal. Uh, I learned that lesson

00:15:54.720 real fucking quick, but you know, I will say this. I love our, I love our industry because

00:16:02.280 there's, I can't think of another industry where your, your actual, someone's actual life changing

00:16:11.200 for the better is directly, like directly tied to your income, directly tied to your income.

00:16:16.120 It's a good feeling. It lets you sleep at night. You know what I'm saying? Yeah. Like you sleep real

00:16:20.140 good. Definitely. And we very rarely ever do this. I think I'm not exactly sure why, but, um,

00:16:26.800 you know, we have a huge increase in the number of listeners and I think we probably take it for

00:16:32.380 granted that they even know your companies first form.com. Yeah. For one S T P H O R M.com. Yeah.

00:16:40.900 So if you're new, check it out. So moving on to the point number two, this is probably the second

00:16:51.840 most popular thing that people say. Uh, and they always say this shit when they're wanting to meet

00:16:56.740 with you. Uh, you know, like, Oh, I want to have a meeting, but I don't, but I want you to sign an NDA

00:17:01.040 motherfucker. I'm not signing an NDA for your fucking whatever. You know, first of all, I don't have

00:17:06.300 time to do your fucking ideas. Second of all, it's probably not even that good. You know what

00:17:11.340 I mean? Like, because you're not going to go do it. And the second point is this, Andy, I don't know

00:17:19.700 what to do, you know, because I want to try to find people to help me. But you know, if I get tell

00:17:23.440 people my idea, someone's going to fucking steal it, dude, get over it. First of all, your idea has

00:17:29.640 probably been thought of a million times. Second of all, it doesn't matter how good your idea is.

00:17:35.500 What matters is, is how good you execute on it. Okay. There's a lot of really shit ideas that have

00:17:41.640 made hundreds of millions of dollars because someone went out and executed. There's a lot of

00:17:48.540 great fucking ideas that made zero dollars because people couldn't execute properly. It's not about

00:17:54.600 the idea. It's about being able to execute on the idea. You know, when you're worried about someone

00:18:00.220 stealing your idea, you know, that's time where you should be polishing the skills, working on your

00:18:06.760 own ability, learning new, new tricks, new trades, networking with people that know how to market,

00:18:12.540 how to sell, how to fulfill so that you could execute properly. But no, your fucking P brain is

00:18:18.560 worried about somebody stealing your idea because your ego is so fucking big. You think you have the

00:18:23.880 greatest fucking idea ever. It's not about the idea. It's about your ability to execute. So stop

00:18:30.520 worrying about, you know, what someone's going to do with your fucking idea and start worrying about

00:18:36.900 developing your skill. Take that same energy that you would have and start worrying about how am I

00:18:43.720 going to develop the skills I need to do to make this fucking happen? Which is why you're so candid and

00:18:49.140 transparent about. Yeah. I don't give a shit if people know what we do. How you guys do things.

00:18:52.840 Right. Your whole culture. Dude, I have people tell me. This is what we're doing. I have people

00:18:55.860 tell me they're like, oh, Andy, uh, you know, I listened to your podcast, but how do you really do

00:19:00.300 shit? I'm like, dude, I fucking tell you on the podcast, but you know why, why it doesn't matter

00:19:06.040 because people won't do it because it's hard and it takes work and it takes 10 years of fucking

00:19:11.580 practice to get good at it. And it takes a lot of fucking bullshit. You know, I don't go on vacations. I

00:19:16.980 don't go on, uh, you know, to the, I have a lake house I've been, I've owned for four fucking years.

00:19:22.940 I've been to twice. You know what I'm saying? Like I don't do shit like that. You know what I do? I

00:19:27.880 fucking work. You know, I got up this morning, everybody was talking about the golden state,

00:19:31.900 uh, calves game last night and I'm fucking, I'm, they're like, oh, you know, did you watch the game?

00:19:39.140 No motherfucker. I didn't watch the game. You know why? Cause I'm in the fucking game.

00:19:42.400 I'm in the game every fucking day. I don't need to watch the fucking game.

00:19:47.240 You know, this is not a normal life. This is not a life for everybody. If you want your game time,

00:19:52.340 that's fine. It's just not for me. And you're not going to develop the skills you need to execute.

00:19:57.980 If you're spending energy worried about some dude that's going to steal your fucking idea.

00:20:03.040 And, and, and this is a PS to this point. And I've mentioned it already, but I'm going to hit it

00:20:06.620 again. If you're looking for someone to help you or mentor you or invest in your, in your idea and

00:20:12.340 you go up to them like, and say, oh, well you got to sign an NDA. You're, I would tell you to fuck

00:20:17.740 off. Okay. Not because I want to steal your idea, but because you're basically telling me that your

00:20:25.540 idea is so good that I'm going to drop everything I do and all the shit I have going on to pursue

00:20:30.760 your fucking idea when you never even done anything. Right. Get the fuck out of here. I want your

00:20:34.720 help, but I don't trust you. Exactly. Yeah. Yeah. Like dude, Fleischman and I talk about this all

00:20:40.980 the time. Dan Fleischman. We laugh our asses off at people that do that. Like people that come to us

00:20:45.540 and say, oh, you just signed an NDA. Get the fuck out of here, dude. Like I won't even, I won't even

00:20:50.580 discuss it. Right. You know what I mean? Yeah. It's just disrespectful. You know what though? You've said

00:20:55.640 this before. And I think buried in that whole approach is the idea that, um, you find opportunities

00:21:04.120 rather than you create opportunities. You know, like the person that says, Ooh, I just discovered

00:21:08.940 an idea that nobody else's I've got to hold onto this instead of just saying, well, other people

00:21:14.040 might've discovered this idea. It doesn't matter. I'm going to create the idea. I'm going to, I'm

00:21:18.720 going to create the opportunity. I'm going to, I'm going to squeeze the potential out of it. You

00:21:22.700 know what I'm saying? Yeah. The connection I'm making. Yeah. That actually leads into the third thing I

00:21:26.680 want to talk about, which is the, which is the other version of this same question, which is I have this

00:21:32.420 idea, but I found out it's great, but I found out someone already did it. Well, okay. Can you do it

00:21:37.860 better? Can you do it more effectively? Can you execute better? Can you bring a twist to it that

00:21:43.060 no one has? Can you, you know, there's a, what's that old saying? I don't know exactly how it goes,

00:21:47.360 but the first guy through is one with arrows in his back. You know what I mean? What can you learn

00:21:51.520 from the guy who already came up with the idea that wasn't able to execute it maybe to his full

00:21:56.300 potential? How about you take what you watch them, observe them and learn from them and then go out

00:22:02.340 and make it better for you. You know, and that doesn't happen because people think, dude, it's

00:22:07.100 the home run mentality, man. Or let's call it the grand slam mentality. People think they're going

00:22:11.660 to hit a grand slam. You know what I mean? They think like, Oh, I got this idea. I'm going to make

00:22:15.220 fucking millions. And then they get like, then they see someone else that kind of has it, the idea.

00:22:21.400 Right. And they're like, Oh, well, fuck. Well, what if you hit a motherfucking triple? Right. You know what I'm

00:22:27.500 saying? It's still pretty good. Right. So you dated yourself the other day by referring to Bill

00:22:32.180 and Ted's excellent adventure. Yeah. Be excellent to each other. Yeah. I mean, it's, it's a, it's a

00:22:36.280 great, great movie. But if you said to kids right now, millennials, if you said, listen, in 1981,

00:22:42.680 there was a toy that came out and it was a toy where it was like different vehicles that transformed

00:22:49.100 into, into, uh, Ooh, I just let it go, uh, into like robots. And I said, I'll give you a million

00:22:55.760 dollars. If you tell me the name of that toy, what would they say? Oh, transformers. And they would be

00:23:00.220 wrong. Wrong. That's right. Why? Because there was a toy before that that did the same thing.

00:23:05.040 They just weren't able to fucking market it. You know why nobody knows that? Because they weren't

00:23:08.520 able to fucking execute. What was it called? Nobody heard of go bots after like the 90 or

00:23:14.180 not even that. And, but that's, I mean, there's all sorts of examples of that. Somebody comes out

00:23:18.680 with a great idea. Business is competition, man. It's evolution. It's, it's taking something,

00:23:24.120 you know, you don't have to have the most that, you know what, this is actually like a three A,

00:23:29.820 right? Okay. It's an extra point we don't have, but it's, it's a good point. You don't have to have

00:23:34.880 an original idea. You've just got to take the original idea and make it better and, and, and

00:23:41.660 better enough to where people say, Oh, you know what? I want to buy that. And a lot of people will not

00:23:46.760 even start or get into something or talk about something. This goes for, this goes for like

00:23:51.600 management and, and middle management and all the people within an organization as well.

00:23:57.020 They won't, they won't like, let's say they see something going on in a company

00:24:01.500 and they say, Oh, well they've already got this quote unquote policy in place. I obviously they've

00:24:07.660 already thought about it. They want to revoice the idea they have, right? Cause they've already see

00:24:13.960 that it's been addressed when in reality, what if they have a twist on it that actually makes it

00:24:17.860 that much more effective, then you're being valuable. You know what I mean? And you don't

00:24:22.440 have to go into your boss's office and be like, Oh, you know, I, there's a way to approach this.

00:24:28.960 You know what I'm saying? Like you don't go into your boss's office. Oh, I fucking thought of this

00:24:32.140 idea. It's going to make this much better. You go in and you say, Hey, you know, I know you've been

00:24:36.900 doing this for a long time and you know, I respect it. I love the way you work here. Here's something I

00:24:42.460 noticed. And I was wondering if you ever thought about that before, because I think that maybe,

00:24:48.100 you know, it could help. And the guy, the, the, the manager or the boss or CEO, whoever you're

00:24:54.340 talking to is you're going to say, yeah, we thought of that before. And this is, we did that. And this

00:24:58.980 is why it didn't work. Or they're going to say, man, you know what? That's actually a really good

00:25:03.160 idea. Let's try that. And then, you know what they're going to say? As soon as you walk out the

00:25:06.780 office, they're going to say, damn dude, I like that guy. Yeah. Asking questions is very effective.

00:25:11.220 Right. Right. Instead of, instead of saying, Oh, I got this great idea. It's so much better.

00:25:15.000 You know what I mean? Yeah. So there's just a way to present those things. Well, going back to what

00:25:18.660 you're saying about people's obsession with being original, I have heard you say that original being

00:25:23.500 original is never as good as being exceptional. You know, ever, ever. Right. It's who cares if you're

00:25:31.120 the first person to think of something as if you don't execute it in an exceptional way. It doesn't

00:25:35.200 matter. It doesn't matter. And, uh, you know, so many people get caught up in the

00:25:41.000 originality and not, and not enough in investing into themselves into becoming excellent, which was

00:25:47.280 our last podcast. Right. Right. Um, you know, reading, uh, studying, you know, role modeling

00:25:55.300 people who have done the things you want to do, developing skills you need to develop. You know,

00:25:59.420 right now I'm spending a lot of time, you know, learning how to write again. You know, I, I was,

00:26:04.020 I used to write for 10 fucking years. I wrote all our ad copy. I wrote all of our copyright.

00:26:09.480 I wrote everything. I, then I, for the last eight years, I haven't done shit with that. So I'm trying

00:26:14.240 to get back to that because it's important to what we're doing, you know, and there's just points

00:26:20.640 to, there's just points that need to be thought through and addressed and skills that need to be

00:26:27.680 developed and worrying about it being original or somebody else having done the idea or somebody

00:26:33.480 stealing your idea. They just take away from the energy that you could be using to improve yourself

00:26:37.880 till you can make the quote unquote idea and actual success. Right. Of course, there's another

00:26:44.820 really good point of news for people who say, Oh, I, I want to do this, but there's already people out

00:26:51.120 there doing it, making money. What's the good news? The good news is it works. Yeah. There's a market

00:26:56.580 for it. Right. Exactly. You didn't have to discover that there wasn't a market for it. Somebody else

00:27:01.020 discovered that. That's another point too, man. That's a really good point. People, people

00:27:04.180 highly underestimate the, the, the market share. You know, I mean, there's a lot of fucking people

00:27:10.460 in this world. You know what I mean? Right. Just because someone else is making $10 million a year

00:27:16.040 doesn't mean that he's making all the money that can be made. You could make 20 million a year. You

00:27:20.740 don't fucking know. Well, dude, how many, how many nutritional supplement companies were there when

00:27:25.060 you went into business? A fucking shitload. Yeah. Still a shitload. Yeah. And, and probably

00:27:30.540 quite a few giants. Yeah. You know? Yeah. And I love the fact that you didn't say, Oh, well,

00:27:37.140 there's no, you know, it's a scarcity. Yeah. There's no way that I can, I can make money in

00:27:41.720 this. You just executed better. Right. You know, that's awesome. Trying to, you know, working

00:27:46.800 on it. Yeah. Um, so point number four, uh, this is something that, you know, people say a lot as

00:27:55.380 well. Uh, they got in business, they've got something going, uh, they're working, which is

00:28:01.440 great because you're like way ahead of most people. Most people never get, they never even get started.

00:28:06.280 They just keep listening to podcasts like this, reading shit, liking shit on the internet, posting

00:28:12.300 motivational shit and then they don't do anything. So this, this comes from the people who are in

00:28:18.360 business, which is, first of all, I mean, you're, you're, you're in the top 1% just to even fucking

00:28:24.080 go out and do it. So, uh, but it's the idea of Andy, you know what? Like when I first started

00:28:32.740 business, I was trying to do X and now I've deviated from my original plan. And I feel like

00:28:39.820 I'm failing because my, my original mission was X. Okay. You have to realize that business is

00:28:47.960 evolution. It's not, it's your business plan is not, didn't come down from the heavens on fucking

00:28:55.300 stone tablets. And you know, it's not the 10 commandments of your business plan. Your business

00:29:01.120 plan is a general direction of where you want to go. And as you become more experienced, as you become

00:29:08.200 more seasoned and get, you know, more bad things and good things that are going to happen to you

00:29:14.020 along this journey, you are going to get in a situation where you're going to come up with new

00:29:18.000 ideas and you're going to see new paths and you're going to, you're going to evolve and your mission

00:29:22.580 is going to evolve. And that is normal. That's how it's supposed to go. But so many people, when they

00:29:28.580 see like, like I dealt with this one guy in business and he would always say, well, that's

00:29:38.360 not what we're good at. Like I would say, okay, well, why, why, why don't you guys do this? Well,

00:29:42.980 that's not what we're good at. Yeah. But you could make X amount of extra dollars by doing this,

00:29:46.480 but that's not what we do. That's not what we're good at. And it got so fucking old. Finally, I'm

00:29:52.040 like, look, man, your job in business is to get fucking good at that because your job is to sell

00:29:56.860 shit and make fucking money. Right. They got people want to people. And you have, if you're a

00:30:03.020 CEO, you have to watch your managers like a fucking hawk when it comes to this, because your managers

00:30:08.740 don't want to do generally the extra work and they see you change in directions or they see you evolve

00:30:14.160 or they see you want to do something new. They're going to come at you and say, well, Andy, you know,

00:30:18.720 I don't know. I don't know if that's a good idea. You know, that's not what we do here. Right.

00:30:22.780 Right. Well, doing the same thing over and over again for 20 fucking years, you won't make it 20

00:30:27.940 years. You've got to evolve. You've got to adjust. You've got to learn new skills. You've got to learn

00:30:33.080 new things. And people who, people who actually have to help you execute will sometimes try to

00:30:38.900 talk you out of it. So that's where the questioning comes from because people will freak out. They'll be

00:30:43.940 like, they, you know, if you're a CEO and you've got seven managers and they're all telling you

00:30:47.700 that it's not a good idea because the reality is, is they don't want to stay till fucking nine

00:30:52.140 o'clock at night. They want to go home and, you know, watch fucking TV and drink beer.

00:30:56.120 They don't want to develop. They don't want to do it because it changes their routine,

00:30:59.620 but you know, it's going to work. You have to be, you know, strong enough to stand up and say,

00:31:05.920 hey, we're fucking doing this. And you're either in it or you're out, you know, and you can't let

00:31:12.020 people scare you out of evolution because evolution is a necessary thing for survival and,

00:31:16.760 and obviously thriving too. Um, so the business plan is not the, uh, as you put it, stone tablet,

00:31:23.060 it's more of like a living document. Absolutely. Yeah. It's, it's just a, it's a fluid thing. It's,

00:31:27.980 you know, you're, you're constantly getting inputs every single dude. It's like going down. It's like

00:31:32.980 going down a river, uh, uh, river rapid, right? You're in the boat, you're going down and you're

00:31:38.760 like, all right, well, we're going to go to the right over here and then we're going to go around these

00:31:42.280 rocks and then we're going to go to the left. And then that day, the current runs a little bit

00:31:47.200 different and you're the fucking current takes you over to the left instead of the right. What do you

00:31:50.780 do? You say, I guess we're going fucking left. Let's figure it out. You know what I'm saying?

00:31:55.660 Yeah. And that's what business is like. It's a fluid thing. It's an evolution. It's a constant,

00:32:00.560 it's a constant, uh, it's a constant, I guess like trying to think of the word I'm looking for

00:32:13.980 here. Transformation. No, like you have to constantly be aware and in tune with the inputs

00:32:20.840 that you're getting and then you have to make adjusting. Yeah. It's a constant adjustment all

00:32:24.640 the time. You know what I mean? And you have to be in tune with the inputs you're getting and then

00:32:29.400 make the proper output decisions. And that's what it is. You know, we can make a plan all we want,

00:32:35.380 but if, if the inputs say that that plan is not working, do you continue with the plan?

00:32:41.980 Yeah. You know what I mean? Yeah, no, I totally get it. Um, so, you know, we didn't really plan this,

00:32:47.880 but I think this would be helpful for people while you're on that subject of your, of the business plan

00:32:53.000 needing to have a certain level of versatility. Why don't you just, I'd love to hear a little

00:32:59.400 bit more of what you think about that quality in general in, in entrepreneurialism and people

00:33:04.580 is adaptability, versatility. Like, why is that so necessary? Well, cause that's reality.

00:33:11.020 That's the way the real world works. You know, new technologies happen. New, um, you can't control

00:33:16.640 what you can't control. You can't control new technology. You can't control what your competitors

00:33:21.640 do. You know, if you've got X product and then your competitor comes out with X plus one,

00:33:26.040 you better make a fucking adjustment or you're going to get smashed. You know what I mean?

00:33:30.320 And people don't do that. They just, they, instead they, you know, they hide their face

00:33:35.040 in the sand and they just let whatever's going to happen, happen. And then they end up out of

00:33:40.280 business and being able to adjust with the, with the ebbs and flows and make decisions on the fly is a

00:33:46.580 huge deal. You know, some people just can't make decisions like they can't make decisions at all.

00:33:51.260 You know, you, you give them to, they see the facts, they see everything, they acknowledge

00:33:55.260 everything. And then they just kind of look and they say, well, I don't know. Well, what the fuck

00:34:00.800 do you mean? You don't know. It says right there, what you should do, just fucking do it. You know,

00:34:06.140 I've never understood why people, why they get like that. You know, some people call that paralysis

00:34:10.960 by analysis, but it's not that because it's not like you're, it's not like you're,

00:34:16.180 the facts are very clear sometimes, you know, like sometimes they're not clear and you've got

00:34:21.920 to make a decision, but I'm talking about like the most basic form of decision making. Some people

00:34:26.720 are incapable of making a fucking decision. Do you think that the truly genius entrepreneurs

00:34:31.780 or the, or just in general, the people who are elite among the successful are the people who know,

00:34:36.720 who have learned, okay, this is what I cannot be flexible on. I am absolutely inflexible on this,

00:34:43.880 but the rest of this stuff, I can change. No, no, no, no, no. I did not think that at all.

00:34:49.020 What I think is, is that you've got to constantly, the reason people will not make a decision is

00:34:56.180 because they're afraid they're going to fail. They're afraid they're going to make the wrong

00:34:59.080 decision. And you know what? And this is actually 0.5. Okay. You are going to make the wrong decisions.

00:35:06.260 That's the part that you have to understand. You have to accept the fact that you're going to be

00:35:11.180 presented with this A, B decisions throughout the course of your life. And many times you're going

00:35:17.500 to, you're going to pick B when you should have picked A. You're going to pick A when you should

00:35:21.600 have picked B. That is the reality of running a business. That's the reality of managing employees.

00:35:26.960 That's the reality of being an employee. You are going to make wrong decisions. You are going to pick

00:35:32.860 the wrong choice. It is going to happen. It is inevitable. It's part of what you are going to do.

00:35:39.780 And if you could accept that and understand that up front, and then also understand that it's not

00:35:45.940 about always picking right, but it's about recognizing when you picked wrong and making

00:35:51.100 that adjustment as quickly as possible, that determines if you're successful or not.

00:35:55.800 Say that one more time, because that was, that was gold. So it's not just about picking the right

00:36:01.060 thing. It's knowing quickly that you picked the wrong.

00:36:03.960 It's, it's far more about identifying when you pick the wrong thing quickly than it is about

00:36:11.860 picking the right thing every time. It's far more important. Okay. When you pick, just like I said,

00:36:18.960 your, your mission isn't set in stone or your plans to set in stone. When you pick A, B,

00:36:24.920 just because you picked A doesn't mean you'd stick with A. If the next very next fucking day,

00:36:31.200 you figure out that A is a bad choice. All right. And then you're like, oh fuck, well,

00:36:36.900 we should have picked B and you make the decision quick to go that way. Now there's a flip side to

00:36:42.100 this. And any entrepreneur who's been in business for any time will tell you a lot of times people,

00:36:48.500 okay, there's people who can't make decisions. And then there's people who make too many decisions.

00:36:52.420 And those people will go, they'll, they'll, they'll pick A and they'll let it ride for a day

00:36:57.840 or two or a week when it should take like six months or a year to figure out if it works.

00:37:02.600 And they'll, they'll let it go for two weeks and be like, fuck, we should have picked B and they'll

00:37:05.920 go to B and then they'll let B go two weeks. And they're like, fuck, we should pick A and they'll

00:37:09.940 go back and forth and back and forth and back and forth. And they never give anything enough time

00:37:13.800 to materialize. So for those people, and there are a lot of you listening or those people,

00:37:19.040 cause you're impatient, you have to develop what you feel is a realistic timeline up front

00:37:26.080 of how long it's going to take these decisions to materialize. Okay. And your ability to stick

00:37:34.720 with, like you asked about sticking with something when, you know, being concrete in it, that's just

00:37:41.360 being patient. And you've got to understand when it's time to be patient and when it's time to make

00:37:45.780 a decision. And that's, that's just a savvy, that's like a, you know, that's like an artistic

00:37:51.620 skill. It's not set in stone. You're, you know, it's, it's almost like an innate quality that great

00:37:58.540 entrepreneurs have. And the more you exercise that quality, the more comfortable. Yeah. You're

00:38:02.620 going to get in tune with it. Right. That makes sense. Cause like, dude, you know, there's going

00:38:06.220 to be times where you go back. Like I've done this. I've gone back from A and B and A and B and A and B

00:38:10.380 and none of them ever fucking worked. And then finally I stuck with one for enough time and then

00:38:15.320 it worked and I'm like, fuck all that time. It really would just, it would have worked if I just

00:38:19.100 would have been patient. I remember that lesson. And then the next time that happened, I caught

00:38:23.500 myself and I said, Hey, uh, you're being, you're doing what you did last time. Let's give this some

00:38:28.100 time. You see what I'm saying? Yeah. And you just learn from those experiences. Yeah. It's, it's,

00:38:32.940 it's really simple, man. Nothing teaches like experience. Yeah. It really, but you got to pay

00:38:37.140 attention and you got to be able to recall things, you know, like, Oh yeah, I think I've

00:38:41.540 been, I've been through a similar situation before. This is where having a good mentor

00:38:45.960 or a friend or somebody, you know, in business, you know, you call them up, you say, Hey, um,

00:38:51.340 what do you think of this? You know what I mean? Somebody who's done it though. You don't,

00:38:55.240 I don't ever really ask my managers and people like, cause a lot of times when you try to make

00:38:59.960 a decision about now my team, my team is the exception. Like those dudes want to fucking win.

00:39:07.140 But if you're, if you're a guy in a regular company and you haven't developed proper culture,

00:39:12.260 you're not going to get the true answer from managers because they're going to pick whatever's

00:39:16.480 going to be easiest, most likely. Yeah. And then that's a culture problem. That's a whole

00:39:20.900 nother fucking podcast. Yeah. Okay. So let me take a moment just to, uh, to review the five

00:39:27.380 boogeymen who don't exist, uh, things that entrepreneurs fear that really aren't threats. Number one

00:39:33.120 is a bad economy. Number two, the idea that someone is going to steal my idea. Number three,

00:39:39.040 I found out someone thought of my idea already. Number four, I'm worried because I've deviated

00:39:43.600 from my original business plan. And number five, I'm worried because I'm going to fail. Now I have

00:39:48.920 a related question that love for you to wrap up with, but before I do humor me for a second,

00:39:53.800 uh, I know people appreciate learning a little bit of biographical information about the MF CEO.

00:39:59.320 So tell me when you were a little kid, what scared the crap out of you since we're talking

00:40:04.480 about fear, man, dude, is there a movie? You know what's so weird? Freddy Krueger. No, no,

00:40:10.020 no. Like, dude, I could never watch any horror movies when I was a kid ever. Like if it was scary

00:40:14.800 at all, I couldn't watch it at all because I was scared. And then I also never did roller coasters

00:40:21.140 ever. Oh really? Yeah. And now those two things are probably like two of my favorite things.

00:40:26.140 Like I exclusively watch horror movies and saw. Yeah. I love them. I watched every,

00:40:31.880 I watched them all. That's like my favorite genre of movie. Um, and now, you know, uh,

00:40:39.820 I love roller coasters. So it's really weird. Like it's when was the last time you were on

00:40:44.720 a roller coaster? I don't know. It's been a while. I don't go to that kind of shit anymore.

00:40:48.740 Yeah. I was going to say, but I mean, if I was, if I did go, I would, I would ride the

00:40:52.120 roller coasters. Right. Okay. So my question, I mean, related to fear is we've

00:40:56.080 talked about the things that aren't really threats to people. Um, what is a threat? Like

00:41:02.020 what should entrepreneurial, uh, what should entrepreneurs be afraid of? You know,

00:41:07.560 I think most people who are in an entrepreneurial position, a mindset of entrepreneurship and that

00:41:19.380 you guys have to understand, we're not talking about people who actually own a business exclusively.

00:41:23.300 If you're going to be successful at any level in any organization, you need to have the core values

00:41:29.120 of an entrepreneur. Okay. So when I talk about entrepreneurship, I'm not talking about business

00:41:34.520 owner. I'm talking about a whole principle of thinking. And I think people who are in that

00:41:40.320 position of entrepreneurial thinking spend so much time worrying about the shit that doesn't

00:41:47.440 fucking matter when they could be spending that entire amount of time developing skills,

00:41:53.260 practicing skills, learning new skills. And that's what ultimately handicaps most people.

00:42:00.480 Now, are there things that you should be afraid of? Absolutely. You know, how about being afraid of

00:42:06.140 doing things half ass? How about being afraid of being mediocre? How about being afraid of not doing

00:42:11.760 things to the top of your capabilities over and over and over again? You know, that's something to be

00:42:18.120 afraid of. That's something that's going to ruin you in real life, not, you know, in your brain,

00:42:23.640 not it's a pretend fear that can really ruin you. Okay. And the other thing would be even a more extreme

00:42:32.280 version of that is not doing anything. Okay. Not doing anything. Being the guy who goes in the corner,

00:42:39.300 tries to go on notice, uh, shows up, clocks in, clocks out, takes a paycheck home, doesn't do shit

00:42:45.440 and, and wonders why he's not getting promoted, why he's not growing, why he's not making more money.

00:42:51.920 So many people in this life think that the more time you put in, the more money you make. And it's

00:42:56.080 not that way. We're a value driven economy. The more you contribute, the more money you make. That's

00:43:00.960 it. So I think the two real fears are obviously being mediocre or being completely inactive and

00:43:08.900 uninvolved and not even in the fucking game. Those are things you should be afraid of. Those

00:43:12.900 are things that will ruin your life. They will, they will, they will not only keep you from doing

00:43:17.580 what you want to do, but at the end of the day, and even worse than not doing what you want to do

00:43:23.440 is you're going to regret all the time wasted that you would have been doing the things that you want

00:43:27.960 to do. You know, and I can't think of much worse than like, you know, getting sick or being,

00:43:33.340 uh, you know, at the end of your life and thinking, man, you know, I could have been great,

00:43:36.980 but instead I chose to stick my head in the sand. You know what I mean? I mean,

00:43:41.940 I think that's shit you should be afraid of. Worst thing to say about any life. What might've been

00:43:46.000 right, right, exactly. And I think that's what we're trying to avoid, right? Yeah, definitely.

00:43:51.740 So, and we're all, we all have to work at it, right? You know, so good stuff, man. So any final

00:43:57.460 thoughts? Yeah. So guys, again, um, if you found value in the podcast, well, first of all,

00:44:02.840 stop fucking wasting time worrying about shit. It doesn't matter. Worry about shit that does

00:44:08.320 matter. You know what I mean? Which is only a couple of things that just named the rest of

00:44:12.980 that time you should be using to be productive. And the more productive you are, the more skills

00:44:16.300 you learn, the more, the better you are, the less you worry, you know, and that's, it feels good not

00:44:22.700 to worry. So put in the work there instead of putting the work in some area that doesn't have

00:44:27.720 any payoff. Uh, but like I said in the beginning, guys, reviews are huge for us. Please leave us a

00:44:35.240 review on iTunes. It'd take five minutes to do it. Um, if you're confused about how to do that,

00:44:41.440 you can go to the MFCO.com forward slash review and we'll show you exactly how to do it. Yes. Or

00:44:47.220 the MFCEO.com forward slash subscribe. And it'll show you exactly how we need it to be done because

00:44:54.100 guys are ranking in the podcast world is almost exclusively is almost exclusively determined by

00:45:01.080 subscriptions and reviews. So if we're not getting those the proper way, they don't, it doesn't count

00:45:06.020 how many downloads we have, which we have more downloads than some of the best podcasts in the

00:45:10.380 world. So guys, if you, if you could do that for us, that would be super huge. Uh, and then the third

00:45:16.400 thing, what I mentioned is if you found value, if you know someone, you know, realize this is a

00:45:21.480 movement, we're standing up against the shit that has been embedded in our brains for the last 25

00:45:25.740 years. And we're trying to bring back what has made this country great. And if you feel like you

00:45:33.300 have friends that want to be a part of that, please bring them along for the journey. Let them know

00:45:37.660 about the podcast, have them follow along, you know, bring them to us because guys, we don't market

00:45:42.820 this. It's all word of mouth. Our success is entirely dependent on exactly what we preach in the

00:45:47.960 podcast. Are we putting out an amazing product and are people talking about it? So just reminding

00:45:53.900 you guys, you know, please talk about it when you have the chance. Would you recommend people to,

00:45:58.080 if they're going to recommend that people start listening to the podcast, would you recommend

00:46:01.200 that they just start with the most recent or would you recommend like when the day?

00:46:06.500 Uh, I usually tell people to start like either episode 100 or one or whatever, whatever people find

00:46:13.100 value in like, Hey, if you, whatever your favorite one is, have your scroll through the topics.

00:46:17.080 Yeah. What you, you know, I don't think it matters where you start. Yeah. Most people

00:46:20.960 that started up listening to all of them. Right. So, um, but guys, anyway, uh, that's it for

00:46:26.680 today. Thank you guys so much. We'll hit you with Thursday thunder this week. Go out and kick

00:46:30.760 some ass.

The Bogeymen That Don't Exist, with Andy Frisella - MFCEO153

Episode Stats

Misogynist Sentences

Hate Speech Sentences

Summary

Transcript