REAL AF with Andy Frisella - February 08, 2018


THE GRIM REAPER OF DREAMS： Selective Urgency, with Andy Frisella - MFCEO213

Topics
selective urgency urgency selective urgency
Hosted by
Andy Frisella
What Do You Expect To Happen？, with Andy Frisella - MFCEO211 Coaching Up the Winners： An MFCEO Q&A, with Andy Frisella - MFCEO214

Episode Stats


Length

16 minutes

Words per minute

134.54

Word count

2,273

Sentence count

203

Harmful content

Misogyny

2

sentences flagged

Toxicity

73

sentences flagged

Hate speech

7

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

Have you ever looked around and seen your friends, your family, people you know, and people that your acquaintances with and really paid attention to how they operate? And then one day you see them with a moving truck outside and you walk up and you ask what s going on and they say, "What's going on? I didn't know they were moving because they just got foreclosed on and now they're taking the house back." And you're like, "Oh shit, they just sprung this on me out of the blue?" and you're all freaked out and you don't know what to do? And then when you do get fired because they're not willing to give you another chance because they don't give you a chance, then you hate the company you hate and you hate your boss because they hate the boss? You hate the manager you hate because they are taking you for granted and you take them for granted.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host and I am the
00:00:13.600 motherfucking CEO. Today is Thursday Thunder. I'm going to get right into it. Have you ever 0.99
00:00:20.220 looked around and seen your friends, your family, people you know, people that your acquaintances
00:00:27.280 with and really paid attention to how they operate. All right. Every day at four o'clock
00:00:35.380 they're sitting in their driveway on a cooler, cracking a beer with the neighbors, right?
00:00:43.060 They're talking about how their day went, how their job, you know, it's okay. Their boss is a dick. 1.00
00:00:50.860 Their wife sucks. Their husband sucks. Right. And they chit chat and they talk. And every day 1.00
00:01:01.340 you walk by and there they are. They're doing the same shit over and over and over again. 1.00
00:01:07.600 And then one day 0.99
00:01:10.520 you see them with a moving truck outside and you walk up and you're like, Hey,
00:01:21.280 what's going on? I didn't know you were moving. And he goes,
00:01:28.140 we just got foreclosed on. And you're like, what? He's like, yep. Bank wants the house back.
00:01:40.760 I didn't know about it until 30 days ago. I was pissed off. I didn't know what I should do.
00:01:47.620 They just sprung this on me out of the blue.
00:01:49.820 And now they took the house back. I don't know what I'm going to do.
00:01:56.080 I don't know where I'm going to go. My life is totally in shambles.
00:02:02.160 I don't know what I'm going to do. And you're sitting there with a look of
00:02:04.740 awe on your face. You can't believe what you're hearing, right?
00:02:11.900 Let me give you another scenario. You're in a relationship
00:02:15.500 and your significant other is telling you, I want to go do these things. I need the relationship
00:02:26.940 to be this. I want to have a relationship that's more like this. And they're telling you these things
00:02:34.920 and you, you just keep putting them to the back of your head. You keep like saying, Oh yeah, yeah,
00:02:42.280 we'll do it. We'll do it. And you keep blowing them off and you do this month after month after
00:02:48.580 month. And then eventually that person comes to you and they say, we're breaking up or I'm,
00:02:58.220 I want a divorce or I'm leaving. And what do you do? What do you mean you're leaving? What do you
00:03:05.260 mean you want a divorce? You're just going to spring this on me out of the blue. You're just going to
00:03:11.820 leave me after all this time. What do you need? What do you want? I could change. I could be what
00:03:19.460 you want to be. I could be the person you want me to be. Let's work on it. Except you can't work on
00:03:28.440 it because that person's already fallen out of love with you. That person has already made up their
00:03:33.660 mind, but because it's news to you, you're freaking the fuck out and you have an extreme sense of 0.57
00:03:43.620 urgency about the situation. Let me give you another example. You work for a company and you have a 0.91
00:03:52.000 manager who has taught you or a boss who has taught you every skill you need. They've given you all the
00:03:59.140 tools. They've given you all the opportunity. They've given you all the support. And instead of
00:04:06.480 you running with the opportunity, instead of you listening to what needed to be done and doing it,
00:04:13.120 instead of you taking advantage of the tools that you have available to you, you take it for granted.
00:04:17.140 And one day your boss comes in because you've taken it for granted for six months, 12 months,
00:04:28.920 two years, who knows, who knows, who knows how long they're willing to tolerate you. And they say,
00:04:34.560 you know what? I'm cutting your pay or worse. They say, you know what? You're fucking fired.
00:04:41.360 And you are like, what do you mean? I'm fired. What do you mean? You're cutting my pay. What do you 1.00
00:04:50.360 mean? Well, I've told you for the last year that if, if this and this and this didn't happen, I was
00:04:56.980 going to have to make a change. But you, because you don't listen and because you don't take it
00:05:04.320 serious, what do you do now? You're like, well, don't give me another chance. Listen, I can make this
00:05:09.780 work. I could do this. Give me another chance. And you get all freaked out and all pissed off.
00:05:16.820 And then when you do get fired, because they're not willing to give you another chance, 0.99
00:05:20.560 then you hate the fucking boss. You hate the manager. You hate the company. 1.00
00:05:27.300 I know some of that sounds familiar. One of those three things you've witnessed or experienced
00:05:34.800 either through your friends, your family, or yourself. And let me explain to you what
00:05:40.840 is going on. You see, we've got two kinds of people on this earth. We've got people who are intense.
00:05:50.980 We've got people who have urgency. We've got people who understand the need to win on every
00:05:58.220 opportunity presented to them. We've got people who understand that nothing should be taken for
00:06:07.540 granted. We've got people that understand there is no time to sit on your hands and wait. We have
00:06:14.360 people that understand that they have to go out and do everything they can to make sure
00:06:21.420 that not only do they get the job done, but that they are the best at it. These people attack
00:06:31.540 every day with a sense of urgency. You know, some of these people, you probably call them fucking 1.00
00:06:41.760 millionaires. They probably own the company you work for. They probably are the people you look up to 0.99
00:06:50.240 when you see someone driving a nice car down the street or living in a big fucking house 0.94
00:06:54.540 that you want or, or going on the trips that you want or sending your, their kids to schools that you 0.97
00:07:01.540 can't afford. Those are the people that come in and are constantly putting up fucking points on the 0.99
00:07:12.240 scoreboard. No matter how many they already have. They don't take an opportunity for granted. They don't take 1.00
00:07:22.920 feedback for granted. They take it serious. They are a hundred percent urgent a hundred percent of the
00:07:31.680 time. And you probably don't fucking get it because you look at motherfuckers who have a lot of money, who have a 1.00
00:07:40.500 cool company, who travel on private planes, who live in a big house, who send their kids to schools that 0.99
00:07:45.820 you can't afford, who go on trips you can't afford. And you cannot figure out why they are so fucking 0.94
00:07:52.860 intense. You can't, you, you look at them, you say, what's this guy fucking worried about? He's got it 0.98
00:07:59.800 made. And that's the fucking problem. You see, most people wait until it's too late to turn on the 1.00
00:08:11.980 urgency. Most people wait until the fucking house has crumbled until the relationship is burned to the 1.00
00:08:19.800 ground until the opportunities have passed them by. And then what do they do? They freak out. They go a 0.99
00:08:31.920 thousand percent urgent. When, if they would just take everything seriously and they came and approached
00:08:39.980 their life on a daily basis as if it was the only day they had to win, what would happen instead?
00:08:49.800 They would get the opportunities. They would have the good relationships. They wouldn't have the
00:08:58.360 surprise foreclosure. They wouldn't have the surprise. I lost my job. No, this concept that I'm explaining
00:09:10.420 is called selective urgency. And this concept is what completely fucks every single person's life up.
00:09:23.240 You want to know why you're not succeeding. I can promise you it's because you're putting out
00:09:30.720 selective urgency. You want to know why you're not where you want to be because you live with selective
00:09:38.240 urgency. You want to know not why you're not making the fucking money and that other guy's making the 0.98
00:09:43.580 money because you are less urgent than him. You are choosing when to turn on the urgency and when to turn 0.99
00:09:51.820 it off. When in reality, the most successful people, the people who win the most, the wealthiest
00:09:59.480 people, the people you see in Forbes, the people you see when you drive down the nice neighborhood in 1.00
00:10:07.020 your fucking town, wherever the fuck you're from, those motherfuckers, they never turn the urgency off. 1.00
00:10:15.200 Now you're probably thinking, well, I don't know, Andy. I know Tom from down the street. He owns a 1.00
00:10:20.060 $500 million company and he seems pretty chill. That has nothing to do with it. You don't have to
00:10:25.820 yell and scream, but you have to be urgent about continually doing the critical tasks, continually 0.99
00:10:34.400 winning on a daily basis, continually showing everybody that not only are you good, but you're the fucking 0.98
00:10:42.780 best. That's what you're missing. If you're listening to this right now and you don't think 0.99
00:10:51.300 that you're putting in selective urgency, you're fucking full of shit. If you're not making the 1.00
00:10:58.460 money you want to make, if you're not driving the car you want to drive, if you're not living the life 0.99
00:11:02.660 you want to live, it's for two fucking reasons. One, you aren't practicing aggressive patience. You 0.97
00:11:08.320 haven't been doing the right things long enough. Or two, you're practicing selective urgency.
00:11:14.300 And selective urgency is the number one killer of potential, of dreams, of what could have been
00:11:23.560 in the world. 0.99
00:11:28.460 Urgency is not something to be fucked with. It's not something to be turned up and turned down 0.99
00:11:34.780 based on the situation. If you're in a business where you see 50 motherfuckers a day that you have 0.99
00:11:43.860 to deal with, every single opportunity you should walk away from with that person saying that was the 0.99
00:11:53.000 best interaction I've ever fucking had with any human on face of the earth. Successful people make
00:12:01.100 everything important at all times. They make every person important. They make every opportunity
00:12:06.980 important. They make every fucking detail important. 0.99
00:12:14.100 Most people don't. There's a 99% and then there's a fucking 1%. And the reason people are in the 99% 1.00
00:12:23.720 is because they live with selective urgency.
00:12:27.940 They try to determine
00:12:29.480 when to decide things are important
00:12:32.800 or not.
00:12:34.340 They try to turn off the world
00:12:36.360 when things aren't going their way 1.00
00:12:38.260 and stick their head in the fucking sand. 1.00
00:12:42.280 The world doesn't care if you have your head in the sand. 1.00
00:12:46.640 The mortgage company doesn't care if you have your head in the sand. 0.99
00:12:49.360 The bank doesn't fucking care. 1.00
00:12:53.580 Your boss doesn't fucking care. 1.00
00:12:56.500 The world doesn't care. 1.00
00:13:01.100 You need to understand
00:13:03.520 that if you are going to be successful,
00:13:07.360 if you are going to move forward,
00:13:09.320 if you are going to build the life 1.00
00:13:11.220 that all of you motherfuckers say you're going to 1.00
00:13:14.140 but none of you actually do, 1.00
00:13:16.480 you are going to have to learn 0.99
00:13:19.820 to be fucking urgent. 0.99
00:13:22.640 I hear other people saying, 0.99
00:13:24.300 oh, you're 22.
00:13:25.540 You got all the time in the world. 1.00
00:13:27.460 Bullshit. 1.00
00:13:28.900 You fucking don't. 1.00
00:13:31.760 You're going to snap your fingers 1.00
00:13:33.180 and you're going to be fucking 40. 1.00
00:13:37.320 Urgency is a fucking habit. 1.00
00:13:42.200 You need to develop this skill. 0.99
00:13:46.480 That not only is the little things urgent
00:13:49.400 and the big things urgent,
00:13:51.400 but everything's urgent.
00:13:56.160 It's not up to you to decide
00:13:58.060 what's important and what's not.
00:14:01.480 If you have a job to do,
00:14:03.120 if you have a business,
00:14:04.440 if you have a family,
00:14:06.400 if you have a relationship,
00:14:08.420 don't stick your head in the sand
00:14:11.240 and ignore the things that matter.
00:14:13.060 That's how you end up in the situation
00:14:15.940 where you're surprised 1.00
00:14:17.120 that shit happens to you. 1.00
00:14:19.180 And the reason that the bad shit happens 1.00
00:14:21.060 to people over and over and over again 0.99
00:14:23.500 is because they constantly live
00:14:25.920 with their head in the sand,
00:14:27.520 not wanting to address
00:14:29.280 the problems of the day.
00:14:33.520 They skip the problems on Monday.
00:14:36.400 They skip the problems on Tuesday.
00:14:37.820 They skip the problems on Wednesday.
00:14:40.020 And what happens?
00:14:41.740 These things compound.
00:14:43.600 Instead of being little problems,
00:14:45.040 they become huge problems.
00:14:48.620 And they end up costing you big.
00:14:52.480 So my message here today 0.98
00:14:54.040 is fucking simple. 0.99
00:14:56.740 Learn how to be urgent 0.99
00:14:58.740 at all times.
00:15:03.480 Learn how to be perfect
00:15:05.700 at all times.
00:15:08.840 Learn how to execute
00:15:10.580 perfectly at all times.
00:15:13.720 And when you first start,
00:15:15.260 that's going to be hard.
00:15:16.580 I get it.
00:15:18.440 But the things I'm talking about
00:15:20.240 end up being habits.
00:15:22.200 And when you do this
00:15:23.420 over and over and over again
00:15:26.080 for not that long of a time,
00:15:28.740 they become habits.
00:15:31.720 Your standards will raise.
00:15:33.480 Your performance will raise.
00:15:35.220 Your value will raise.
00:15:37.180 And you will make more money.
00:15:40.680 Your business will grow.
00:15:43.080 You'll progress in your career.
00:15:45.640 Things will start to move forward.
00:15:51.420 But only when you understand
00:15:54.240 the concept of selective urgency
00:15:57.340 and do everything you can
00:16:00.260 to eliminate it
00:16:01.660 from your life.
00:16:04.460 Pay attention to those people
00:16:06.020 around you.
00:16:07.340 Pay attention to the people
00:16:08.780 who say,
00:16:09.180 oh, it's not that big of a deal.
00:16:11.240 Look at their lives.
00:16:12.900 Look at their income.
00:16:15.020 Look at the problems they have.
00:16:17.160 All of them
00:16:17.980 can be tied back
00:16:19.300 to what I'm talking about right now.
00:16:21.600 And if you want to get ahead, 0.98
00:16:24.540 if you want to fucking win, 0.98
00:16:26.880 if you want to be 0.99
00:16:28.040 who you say you want to be,
00:16:30.500 you're going to have to
00:16:31.560 eliminate that habit.
00:16:33.680 You're going to have to
00:16:34.520 become urgent.
00:16:35.760 You're going to have to know
00:16:36.740 that you're working
00:16:37.900 on a limited amount of time
00:16:39.340 and you're going to have
00:16:42.700 to be serious about it.
00:16:44.240 And if you're not,
00:16:45.440 don't say I didn't tell you.
00:16:47.940 The world needs 1.00
00:16:48.860 fucking fry cooks too. 1.00
00:16:51.600 Grappado! 1.00