The Inefficient Is Essential, with Andy Frisella - MFCEO134
Episode Stats
Words per Minute
173.34047
Summary
In this episode of the MfCeo Project, I talk about how important it is to understand that you have to work your ass off to make money, and that you need to put in the work.
Transcript
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what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am the
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motherfucking ceo guys today is friday fire okay and i'm gonna hit you with something that is
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really really really important not only is it gonna get you fired up because let's face it
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i get you fucking fired up better than anybody but it's gonna be very practical to your success
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all right but first i want to talk to you about some really exciting shit that we have going on
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with uh the whole andy frisella mf ceo brand i know you guys have followed me on the internet
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i've seen that we'd be getting some big recognition um i just spoke at 10x con with grant cardone
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damon john uh brad lee uh a ton of other awesome entrepreneurs um i i was i've been featured in
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forbes twice in the last 30 days uh inc uh entrepreneur a lot of different stuff has been
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happening and we've been getting some really awesome recognition and i want to say thank you
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to you guys because the reason i'm getting that recognition is because you guys are doing what we
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talk about all the time which is you're finding value in the information i'm offering and you're
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going out and telling your friends and guys that is the biggest most appreciated thing that you could
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ever do for me and i can't explain to you how important it is so i just want to say thank you guys
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uh from the bottom of my heart for doing that because it's it we're getting some real recognition
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you know in the day and age of the internet entrepreneur where everybody's talking about
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passive income and everybody's talking about how you can get rich quick and this and that and all
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this shit there's only a few of us that are telling people the real story there's only a few of us that
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are teaching the real principles of success there's only a few of us have actually went out and built
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real companies okay and guys those are the people you want to follow okay though i've mentioned their
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names plenty of times but there's there i can count them on one fucking hand all right there's a lot of
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bullshitters out there and there's not a lot of real dudes and i just want to give you like a fist bump
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for following people who are going to tell you that it's going to be fucking hard but in light of that
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you listen to this because you understand that you're going to have to put in the work which says
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something about your character all right us here that listen to this podcast are part of this group
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or part of this fucking family uh we understand that you have to work your fucking ass off okay and
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then on top of that we're going to put in practical action plans and mindset and how to think right
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and together we can move forward with that but but just having the understanding that you have to
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fucking work puts you guys so far ahead of the game it's not even funny all right so thank you
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guys so much for supporting that um you know it would be a lot easier to go out and build a podcast
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based around uh you know get rich in fucking eight months and and here's my fucking plan how to do it
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you know people resonate towards that because it's fucking easy but you guys understand that it's not
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the truth and i i just want to you know commend you guys for saying all right look i'm willing to
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fucking work but what else do i need to do and that's what this is about okay um because of of
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all of this that we have going on i've started to realize that you know i haven't been doing part of
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what i could be doing as good as i could be doing it and what that is is interacting with you guys
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that's answering your actual questions uh not just about like you know mindset stuff but practical
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questions how do i do this in my business how do i do that in my business how do i create this or how
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do i do this real you know actual entrepreneur type questions and those a lot of those do venture into
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the mindset of success and i have no problem answering those but i want to really focus in on
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the practical aspects of how to make you guys some more fucking money because that's what you're after
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right let's face it a lot of people don't like to say that they don't oh you know i want to make an
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impact blah blah blah you want to make more fucking money all right and that's what we're doing here
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and you make more money by making an impact and that's all great but don't ever be ashamed to
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say you want to make some fucking money because there's nothing wrong with it all right so to help
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you guys do that we actually are going to launch a new segment of the brand okay right now we have
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the msco project we do a practical podcast a long form version you know usually about an hour to an
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hour and a half long on tuesdays on thursday or friday we either do thursday thunder or friday fire
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which is usually a motivation podcast and we're going to start doing something else on top of that
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we're going to start on my youtube channel which is andy frisella okay you go to youtube follow andy
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frisella on youtube we're going to start a show called the frisella factor all right and what the
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frisella factor is going to be is it's going to be a 10 minute uh 12 minute 8 minute show of me
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answering your questions so your actual questions that you email in and ask us at the email address
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questions at the mfceo.com okay so the email address is questions plural at the mfceo.com if you email
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your question in and we use you on the show we'll shout out your social media on the show and uh you
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know we'll answer your question and that's something i want to get into and i don't want to muddy up the
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podcast with a bunch of q a and i will answer them sometimes on the podcast but this show frisella
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factor is going to be my take on all of your questions so if you have a question that you want
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me to answer that is directly towards uh something that you're needing email it in to to questions at
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the mfceo.com and we will get it on the show and if we get on the show we'll shout you out we'll
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shout your social out and uh we'll get you some recognition uh and also answer your questions so
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that's something that we're going to start here um uh not next week but the week after so make sure
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you go to youtube subscribe uh to andy frisella on youtube and uh you know we're going to start
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hitting that real hard all right guys now i want to tell you a little story and get into the meat
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potatoes of what we're going to talk about today i have been getting my email box uh just bombarded
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with this this company who is a is a financial uh you know funding company they that you can go to
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them for a business loan this that blah blah blah and dude i've been getting literally 10 emails a
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day and for the last like two months and i and it's the same company and it's addressed from the ceo
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it's clearly an automated email and i i go in and i unsubscribe and every time i unsubscribe
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it says your um your email has been adjusted it doesn't say you've been unsubscribed but you but
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i'm hitting unsubscribe and it doesn't unsubscribe and so it's clearly not unsubscribing me i'm
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continuing to get email after email after email from the same company so today i finally got
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fucking pissed because i'm getting really fucking annoyed with three emails a day about giving me
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how they're going to fund my business and make me fucking rich okay um do your fucking homework i
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already have a fucking business and i'm already making a lot of money i don't need your fucking
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money number one number two why the fuck are you hitting me three times a fucking day and this is
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what i want to talk to you guys about i wrote the lady an email um which i don't even know if she'll
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get but they ask you to respond in the body so i responded very directly as you can imagine to these
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people about how fucking lazy they are to use this kind of service they're out fishing for leads and
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they're using some bullshit automated email service to fucking fish for leads and i guarantee you you know
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they're probably getting like a fucking point zero zero zero zero zero zero one percent of actual
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conversion but they think that's good when in reality what they should be doing and i decided to teach
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this lady some shit is what they should be doing is actually writing personal fucking emails
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researching the person they're emailing finding a little bit about them and going after them in a very
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personal genuine way but no they cut fucking corners they they they piss people off they overwhelm them
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with bullshit and then they wonder why you know oh they're having to do this kind of thing to get
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leads well i'm going to tell you if you didn't do that way and you actually went about it by doing it the
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the way that would be inefficient which is actually having people research and actually having people uh find
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out about a company and actually having people go out and learn about the prospects that you're trying
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to talk to and reach out in a personal way you know what you wouldn't have to fucking send out email
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phishing fucking campaigns because you would have so much fucking word of mouth because you're doing
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something different and that's what i want to talk to you guys about today quit cutting corners
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all of you motherfuckers out there know what i'm talking about you all want to do something the
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easier the better the faster the more efficient way when in reality people are so immune to this shit
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that they ignore it so do you want to stand out do you want to get somebody's attention do you want
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somebody to buy your product or service or you you have to go about it inefficiently which means you have
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to bring it back to the old school you have to take it back to reaching out shaking a hand going to see
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somebody doing the inefficient shit now we live in an age where technology is incredible we live in an age
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where there is just we connect in every possible way 24 hours a day text snapchat instagram facebook youtube
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fucking this podcast we're in connection with people 24 hours a day and in the history of the world
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that has never been the case before all right so when this technology first came about you had
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companies that use these fucking automated emails and all this shit that was like you know these big
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they bought a list and they emailed it out and then they you know they try to fish for leads and you know
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what it fucking worked when technology was new that was like 19 fucking 99 2000 2001
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we're in 2017 motherfuckers we have an issue where we are inundated and bombarded with this automated bullshit
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so much that if you just go back to being fucking a regular dude if you go back to doing shit the old way
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picking up the phone making a fucking phone call writing a handwritten letter writing uh you know sending
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some sort of fucking package um going to see somebody in person i mean dude there's just so many fucking ways
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to do this even if you wrote an actual personal email instead of it being something that says that looks like
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personal but at the bottom it says you can unsubscribe well clearly that's not a fucking personal email
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you're not fooling anybody who the fuck are you trying to fool we're used to this shit even my 72 year old dad
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understands that what if what a fucking spam email is and what you're trying to do when you send an
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email like that so guys if you have a business if you want people to take note and this goes for service
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too quit sending people these bullshit fucking pre-printed thank you cards quit quit you know
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sending them a thank you email how about you send somebody or you personally go to their fucking house
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and shake their fucking hand and say thank you you guys are missing out on a gigantic opportunity
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to stand out by trying to cut corners on every single thing that you do i hope you're listening and i hope
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you're understanding i hope you're absorbing this because going the extra mile for people going the
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extra mile for people in a way that is personal and not automated and not not manufactured and not
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part of a quote-unquote system is the best way to get people to tell fucking stories about you
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it's the best way to get people to connect with you it's the best way to get people to love you your
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product or your company but you guys don't do it because you're in a fucking hurry you're in a hurry
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because you see these motherfuckers online selling their programs and say get rich in 12 months nobody
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gets rich in 12 months that's a lie it's bullshit so do it the easy do it the easy way and be fucking
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broke or do it the fucking right way and build a company over the course of the next five six seven
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years to where you have a fucking database of legitimate awesome loyal passionate
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people that love you and your brand because there's nothing more powerful than that but you
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guys aren't putting in the fucking groundwork to plant those seeds fertilize those seeds fucking
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water those seeds and let them sprout it takes time it takes effort it takes actual personal
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interaction and you guys trying to cut corners and do all this fucking bullshit that was done 15 years
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ago 15 years ago that shit was done you guys are going to fucking lose we're in a revolution right
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now we're in a revolution of going back to the way our parents did business going back to the way our
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grandparents did business replicate that shit you're not going to fucking worry about sending out
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5,000 fucking emails to get one customer because you'll have 100 people 200 people 300 people out there
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referring customers to you quit cutting corners do the fucking work