REAL AF with Andy Frisella - October 17, 2017


The Recipe for Success, with Andy Frisella - MFCEO182

Topics
building a brand
Hosted by
Andy Frisella
Talent Vs. Choice, with Andy Frisella - MFCEO181 Trust Your Instruments, with Andy Frisella - Thursday Thunder

Episode Stats


Length

14 minutes

Words per minute

165.09

Word count

2,408

Sentence count

227

Harmful content

Misogyny

1

sentences flagged

Toxicity

42

sentences flagged

Hate speech

6

sentences flagged


Summary

Summaries generated with gmurro/bart-large-finetuned-filtered-spotify-podcast-summ .

In this episode of the MFCEO Project, I talk about how you can be the best at what you do if you don t know what you're going to do with your business. If you don't know what your business is going to be about, then you need to know where to start.

Transcript

Transcript generated with Whisper (turbo).
Misogyny classifications generated with MilaNLProc/bert-base-uncased-ear-misogyny .
Toxicity classifications generated with s-nlp/roberta_toxicity_classifier .
Hate speech classifications generated with facebook/roberta-hate-speech-dynabench-r4-target .
Topics generated with Qwen2.5-3B-Instruct.
Hosts, guests, and mentioned names generated with spaCy (en_core_web_sm), reconciled against Wikidata.
00:00:00.000 What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host and I am
00:00:13.240 the motherfucking CEO. Before we get in today's podcast, I have to tell you some housekeeping 0.99
00:00:18.580 shit. A, we're doing the testimonial contest. The prize is a trip to St. Louis. Be on the 0.98
00:00:24.840 podcast. I'll mentor you one-on-one. We're going to do some fun shit. We're going to
00:00:28.860 go out to eat at my favorite spot. I'm going to put you up at the best hotel here in St.
00:00:32.400 Louis. We're going to have a good fucking time to enter this contest. One minute or less 0.99
00:00:37.120 testimonial video telling about how the content that you've learned here has helped you progress.
00:00:44.780 Okay. One minute or less. Email that video to the testimonials at the MFCEO.com. That's
00:00:54.140 testimonials at the MFCEO.com. Guys, another thing is we are firing up the Frisella Factor
00:01:00.760 YouTube show. I am looking for questions right now. It's going to be a Q&A based show. If
00:01:08.140 you want to submit a question for the show, we are looking for either video questions that
00:01:15.280 are one minute or less or 12 seconds or less video questions that I'm going to use on my
00:01:21.480 IG story, which you'll get a shout out on. Okay. One or the other. You can go to ask the MFCEO.com.
00:01:28.700 That's ask the MFCEO.com. That's where the questions will be submitted. Go there, submit your
00:01:34.720 questions, and then go to YouTube and subscribe. Just put my name in there, find my channel, hit
00:01:39.160 subscribe, and we're going to start cranking those shows out pretty hard. Unlike most of these
00:01:44.900 entrepreneurs that you see on the internet, I actually own real companies. So sorry the show got
00:01:50.200 delayed. I had a lot of shit going on in my real companies. And sometimes when that happens, 0.94
00:01:56.700 you know, social media and this little project gets put on the back burner and that's reality.
00:02:01.540 That's priority. So that's the reason why the show got delayed. The show will be up and running
00:02:05.520 soon. So ask your questions. Ask the MFCEO.com. All right. So I've got a short podcast. Usually
00:02:12.900 Tuesday we do long, long podcasts, but in the nature of what we're going to talk about right
00:02:22.040 now, it needs to reflect how simple this is. And we're going to keep it simple and we're
00:02:27.820 going to keep it short. All right. 87.627% of the questions that you guys submit to me go something
00:02:38.240 like this. Hey, Andy, I'm young, ambitious, 22 year old. I'm ready to kick the world's ass. I'm
00:02:44.700 going to fucking be the, I'm going to be the, the best, uh, you know, the best businessman on earth. 0.96
00:02:51.080 I'm going to be, I'm going to make you so proud. I'm going to do this. First of all, a, you don't 0.98
00:02:55.140 need to worry about making me fucking proud. You need to worry about making yourself proud. B. 0.99
00:02:59.380 Okay, great. You're going to be the best. I'm happy for you. I'm happy to help. I give you all
00:03:06.980 this information for free for a fucking reason. All right. But the questions usually end up like 0.99
00:03:13.600 this. I don't know where to start. Okay. So what the fuck is your question? Well, I'm going to answer
00:03:21.040 that question. All right. And we're going to make this really simple. Where do you start? Where do you
00:03:26.520 start? All right. Step one, you got to have a concept for the business. If you don't have a
00:03:33.500 concept, you don't have shit. All right. How can you be the best blank if you don't even know what 1.00
00:03:38.740 the fuck you're going to do? So sit down, think about what you're going to do. Think about the 0.99
00:03:44.380 problems that you face, the annoying little things that you see in society and think of solutions to
00:03:50.100 those problems. Think of how you can create a business based around simple solutions. People love
00:03:56.160 solutions that save them time that are convenient. Those are the solutions right now that are
00:04:02.540 winning. They're becoming less and less price oriented and more and more convenience oriented.
00:04:09.460 So how can you help people save time and energy? How can you clean up the annoyances in their life?
00:04:16.480 Well, I don't know, Andy, because I haven't thought about those things. Well, that's where you should
00:04:19.460 fucking go think. All right. What annoys you? What problems do you have? What do you wish was 0.99
00:04:24.560 easier for you? That's where the best ideas come from. That's where the best concepts come from.
00:04:30.880 All the concepts that change the world come from things that annoy that specific person or a problem
00:04:37.680 that specific person sees or recognizes. What problems do you see? When you go to dinner, what
00:04:43.800 problems do you see? Where do you see service annoying you? When you go out to get your car washed,
00:04:48.880 what things could they do better? It starts with a mentality of looking at what people could do better
00:04:53.800 and seeing if there's a viable solution that can be monetized. All right. So you got to have a
00:05:00.940 concept. That's step one. Step two, once you have a concept design, go out and get a fucking logo made.
00:05:08.440 You can do this a million ways. Go into Google and Google, I want a logo. And you'll come up with a 0.98
00:05:13.920 trillion things that you can do to come up with a logo. All right. I'm not going to spend much time
00:05:17.960 there. Your business needs an identity. Your brand needs an identity. Going out and getting a logo made,
00:05:23.800 is the beginning of that. Step three, set up a fucking website. 1.00
00:05:32.140 You got to have a website. It's amazing to me how many people are starting businesses and thinking 0.99
00:05:37.820 that their Instagram is their website. You got to have an actual website. You got to go out and set
00:05:44.640 it up. You're going to learn a great deal about doing this by just going to do it. You don't need
00:05:49.800 permission from anybody. It's not complicated. There's a trillion people that do it. So go fucking
00:05:54.320 do it. All right. Step four. As I mentioned, some of you guys do this ahead of time, but you need to 1.00
00:06:01.960 take your brand, your logo and your website and you need to create social media pages, Facebook,
00:06:08.300 Twitter, Instagram. Those are the three big ones that people need to be on. YouTube is a great one.
00:06:13.360 You need to start putting your brand on social media. Step five, sell one thing. Make one sale.
00:06:24.860 You don't have to make a thousand sales. You don't have to make 4,000 sales. You don't have to do that
00:06:30.700 entrepreneur math that you do all at home where you're like, well, if I sell a thousand people,
00:06:34.620 this product for this much money, I'll be rich. No, you're getting way ahead of the game.
00:06:40.160 Find one person to buy your shit. Okay. One person. Now, step six, after you have one person who buys 1.00
00:06:52.280 your shit, you go so far over the top for that one customer that they feel obligated to tell all their 0.99
00:07:04.020 friends and family about what a great job you did. Now, go back and replay that last seven or eight 1.00
00:07:13.160 seconds of what I just said a million times until it sinks into your fucking brain to the point where 1.00
00:07:19.520 you cannot forget it. Go out and go so far over the top for your first customer that they feel 1.00
00:07:27.660 obligated to tell their friends and family. Step seven, repeat step six over and over and over again
00:07:37.900 with said friends and family. This is the recipe for success. This is how you create a multimillion
00:07:47.480 dollar business. This is how you create a billion dollar company. It is not any more complicated than
00:07:54.500 what I just said to you. Now you can go listen to all the thousands of hours that I've recorded.
00:08:02.720 Feel free. That's why I put it out there and we'll get into specifics on how to do these things
00:08:08.260 in all those podcasts. In fact, I'm opening up a university that's going to go deep, deep,
00:08:15.040 deep into specifics on exactly how to do it. This will be open soon. Keep your eye out for that
00:08:21.420 because it is going to be application only. We're not taking everybody. I'll let you know the
00:08:26.480 details on that. But guys, what I'm telling you right here is the basic shit that you need to 0.98
00:08:33.680 understand. You've got to understand the basics. You've got to understand the layups. Okay. Three 0.98
00:08:40.980 point shots don't win fucking basketball games. 360 reverse dunks don't win basketball games. You know 1.00
00:08:46.100 what fucking wins basketball games? Layups. You got to understand the basics. Have a concept. Get 1.00
00:08:53.880 your brand set up with a logo. Put up a website. Get your brand on social and make one fucking sale.
00:08:59.600 That's the prerequisite to be in business. Now where the layup comes in is step six and seven where you go 0.99
00:09:10.680 so far over the top with that customer that they get so fucking excited that they go online and make 0.81
00:09:17.460 a post about you. That they go to their friends and family and they tell them how great you are. 0.93
00:09:22.380 Okay. This will bring you new opportunities. Now you, instead of having one customer, you will have
00:09:27.700 the potential to have four or five or six or maybe a thousand if that customer is a well-known person.
00:09:35.340 But here's the reality guys. You don't need a thousand. All you need is one. You need one and
00:09:39.920 then you need one more. And when you do a great job with the first one, you're going to double your
00:09:44.300 business because now you're going to have two. And when you do a great job with the second one,
00:09:48.160 now you're going to have three. Do you understand the concept? This is how businesses are grown.
00:09:53.840 This is how brands are built. This is why it takes 10 fucking years and why you're not going to go out 0.99
00:10:01.120 and find this secret way that makes you a trillionaire with you selling some garbage on 1.00
00:10:08.180 the fucking internet. Because we're talking about building a brand. We're not talking about 1.00
00:10:13.300 selling some scammy shit on the internet. We're not talking about making a quick dollar. We're 0.99
00:10:18.200 talking about building a viable long-term income by building a legitimate brand. And you guys who are
00:10:25.560 wanting to be successful cannot complicate this, you cannot make it work quicker, you cannot try to
00:10:35.080 cut the corners. If you follow the simplicity of this concept, you will have a great understanding of
00:10:43.760 what business is all about. You guys think it's magic. You guys think it's luck. You guys think it's
00:10:53.740 chance. No. It's taking one customer and it's making them tell a friend. It's taking the friend
00:11:02.040 and making them tell a friend. It's taking the friend's friend and making them tell a fucking 1.00
00:11:05.940 friend. And when you overcomplicate this in your head or when you try to make it a bigger scale where 0.99
00:11:13.940 you try to go after all the customers at once because you're greedy and you're not willing to put in the
00:11:18.920 work and you want things now, you fuck this system up because your ability to make that experience 0.87
00:11:25.940 on a small scale has to be scalable. And most of you are not in a position to do that for a thousand
00:11:33.480 customers at a time or 10,000. So you have to pay attention to the relationship you're building,
00:11:40.140 pour your heart and soul into it, take notes of where you could do better and improve,
00:11:44.920 and then learn to scale and then learn to handle more customers and then learn how to make an impact
00:11:50.940 on a wide level. But you guys have to start with one. You have to start with one and make them two.
00:11:57.320 Then you take two and you make them three. Then you take three and you make them four. Empires are built
00:12:02.480 one interaction at a time, one opportunity at a time, one loyal customer at a time. And if you can't
00:12:09.820 grasp that concept, if you're trying to rush that concept, if you're trying to skip that concept,
00:12:14.900 if you're trying to change that concept, you will not make it. I promise you, you may make a couple
00:12:23.720 thousand bucks up front. You may build yourself a million dollar business, but I'm going to tell you
00:12:29.080 what's going to happen. You're going to fucking fail long-term because you're not creating true 0.98
00:12:32.800 loyalty. You're not creating true value. You're not taking everybody's interest to heart and actually 0.99
00:12:39.520 caring about providing a tremendous experience, a tremendous product, a tremendous problem solution
00:12:47.520 to your people. You're making it about you and being successful, being a multimillionaire, being a
00:12:54.080 billionaire is not about you making money. It's about you providing solutions. It's about you providing
00:13:01.440 convenience. It's about you providing such a great experience that people cannot help, but share that
00:13:09.080 with their friends. And I'm going to tell you guys right now, if you can grasp this concept, you will
00:13:15.120 be very, very, very dominant in your sector because most companies don't grasp this concept. There is
00:13:25.160 tremendous opportunity out there with this concept. Most companies don't give a fuck about what they 0.90
00:13:32.200 sell. They're still stuck in the 1990s and the 1980s where you could sell somebody something and not give 0.94
00:13:40.340 a shit about them. And they had no voice. They had no repercussions. They had no way to tell the world 0.99
00:13:47.140 how bad your shit sucked. And that's how most companies do things. But you, because you're fucking smart, 1.00
00:13:53.800 and I know you're smart because you listen to this podcast, you are going to harness that same 0.98
00:14:00.340 communication ability, that same voice that everybody now has because of technology. And you
00:14:05.980 are going to use it to create tremendous stories, tremendous word of mouth, tremendous brand awareness, 0.99
00:14:12.600 and you're going to use it to create millions of fucking dollars. That's my lesson for today. Quit being a 0.99
00:14:20.820 pussy. Quit cutting the corners. Quit trying to jump ahead. Start today. Start now. Start doing what 1.00
00:14:28.620 you know is right. Not only will you make a lot of money, you'll feel great about the money you make
00:14:33.400 because you're making a great impact.