The Recipe for Success, with Andy Frisella - MFCEO182
Episode Stats
Words per Minute
165.08604
Summary
In this episode of the MFCEO Project, I talk about how you can be the best at what you do if you don t know what you're going to do with your business. If you don't know what your business is going to be about, then you need to know where to start.
Transcript
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What is up guys? You're listening to the MFCEO Project. I'm Andy. I'm your host and I am
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the motherfucking CEO. Before we get in today's podcast, I have to tell you some housekeeping
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shit. A, we're doing the testimonial contest. The prize is a trip to St. Louis. Be on the
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podcast. I'll mentor you one-on-one. We're going to do some fun shit. We're going to
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go out to eat at my favorite spot. I'm going to put you up at the best hotel here in St.
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Louis. We're going to have a good fucking time to enter this contest. One minute or less
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testimonial video telling about how the content that you've learned here has helped you progress.
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Okay. One minute or less. Email that video to the testimonials at the MFCEO.com. That's
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testimonials at the MFCEO.com. Guys, another thing is we are firing up the Frisella Factor
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YouTube show. I am looking for questions right now. It's going to be a Q&A based show. If
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you want to submit a question for the show, we are looking for either video questions that
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are one minute or less or 12 seconds or less video questions that I'm going to use on my
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IG story, which you'll get a shout out on. Okay. One or the other. You can go to ask the MFCEO.com.
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That's ask the MFCEO.com. That's where the questions will be submitted. Go there, submit your
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questions, and then go to YouTube and subscribe. Just put my name in there, find my channel, hit
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subscribe, and we're going to start cranking those shows out pretty hard. Unlike most of these
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entrepreneurs that you see on the internet, I actually own real companies. So sorry the show got
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delayed. I had a lot of shit going on in my real companies. And sometimes when that happens,
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you know, social media and this little project gets put on the back burner and that's reality.
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That's priority. So that's the reason why the show got delayed. The show will be up and running
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soon. So ask your questions. Ask the MFCEO.com. All right. So I've got a short podcast. Usually
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Tuesday we do long, long podcasts, but in the nature of what we're going to talk about right
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now, it needs to reflect how simple this is. And we're going to keep it simple and we're
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going to keep it short. All right. 87.627% of the questions that you guys submit to me go something
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like this. Hey, Andy, I'm young, ambitious, 22 year old. I'm ready to kick the world's ass. I'm
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going to fucking be the, I'm going to be the, the best, uh, you know, the best businessman on earth.
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I'm going to be, I'm going to make you so proud. I'm going to do this. First of all, a, you don't
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need to worry about making me fucking proud. You need to worry about making yourself proud. B.
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Okay, great. You're going to be the best. I'm happy for you. I'm happy to help. I give you all
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this information for free for a fucking reason. All right. But the questions usually end up like
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this. I don't know where to start. Okay. So what the fuck is your question? Well, I'm going to answer
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that question. All right. And we're going to make this really simple. Where do you start? Where do you
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start? All right. Step one, you got to have a concept for the business. If you don't have a
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concept, you don't have shit. All right. How can you be the best blank if you don't even know what
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the fuck you're going to do? So sit down, think about what you're going to do. Think about the
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problems that you face, the annoying little things that you see in society and think of solutions to
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those problems. Think of how you can create a business based around simple solutions. People love
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solutions that save them time that are convenient. Those are the solutions right now that are
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winning. They're becoming less and less price oriented and more and more convenience oriented.
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So how can you help people save time and energy? How can you clean up the annoyances in their life?
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Well, I don't know, Andy, because I haven't thought about those things. Well, that's where you should
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fucking go think. All right. What annoys you? What problems do you have? What do you wish was
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easier for you? That's where the best ideas come from. That's where the best concepts come from.
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All the concepts that change the world come from things that annoy that specific person or a problem
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that specific person sees or recognizes. What problems do you see? When you go to dinner, what
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problems do you see? Where do you see service annoying you? When you go out to get your car washed,
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what things could they do better? It starts with a mentality of looking at what people could do better
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and seeing if there's a viable solution that can be monetized. All right. So you got to have a
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concept. That's step one. Step two, once you have a concept design, go out and get a fucking logo made.
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You can do this a million ways. Go into Google and Google, I want a logo. And you'll come up with a
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trillion things that you can do to come up with a logo. All right. I'm not going to spend much time
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there. Your business needs an identity. Your brand needs an identity. Going out and getting a logo made,
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is the beginning of that. Step three, set up a fucking website.
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You got to have a website. It's amazing to me how many people are starting businesses and thinking
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that their Instagram is their website. You got to have an actual website. You got to go out and set
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it up. You're going to learn a great deal about doing this by just going to do it. You don't need
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permission from anybody. It's not complicated. There's a trillion people that do it. So go fucking
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do it. All right. Step four. As I mentioned, some of you guys do this ahead of time, but you need to
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take your brand, your logo and your website and you need to create social media pages, Facebook,
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Twitter, Instagram. Those are the three big ones that people need to be on. YouTube is a great one.
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You need to start putting your brand on social media. Step five, sell one thing. Make one sale.
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You don't have to make a thousand sales. You don't have to make 4,000 sales. You don't have to do that
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entrepreneur math that you do all at home where you're like, well, if I sell a thousand people,
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this product for this much money, I'll be rich. No, you're getting way ahead of the game.
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Find one person to buy your shit. Okay. One person. Now, step six, after you have one person who buys
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your shit, you go so far over the top for that one customer that they feel obligated to tell all their
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friends and family about what a great job you did. Now, go back and replay that last seven or eight
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seconds of what I just said a million times until it sinks into your fucking brain to the point where
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you cannot forget it. Go out and go so far over the top for your first customer that they feel
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obligated to tell their friends and family. Step seven, repeat step six over and over and over again
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with said friends and family. This is the recipe for success. This is how you create a multimillion
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dollar business. This is how you create a billion dollar company. It is not any more complicated than
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what I just said to you. Now you can go listen to all the thousands of hours that I've recorded.
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Feel free. That's why I put it out there and we'll get into specifics on how to do these things
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in all those podcasts. In fact, I'm opening up a university that's going to go deep, deep,
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deep into specifics on exactly how to do it. This will be open soon. Keep your eye out for that
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because it is going to be application only. We're not taking everybody. I'll let you know the
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details on that. But guys, what I'm telling you right here is the basic shit that you need to
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understand. You've got to understand the basics. You've got to understand the layups. Okay. Three
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point shots don't win fucking basketball games. 360 reverse dunks don't win basketball games. You know
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what fucking wins basketball games? Layups. You got to understand the basics. Have a concept. Get
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your brand set up with a logo. Put up a website. Get your brand on social and make one fucking sale.
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That's the prerequisite to be in business. Now where the layup comes in is step six and seven where you go
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so far over the top with that customer that they get so fucking excited that they go online and make
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a post about you. That they go to their friends and family and they tell them how great you are.
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Okay. This will bring you new opportunities. Now you, instead of having one customer, you will have
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the potential to have four or five or six or maybe a thousand if that customer is a well-known person.
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But here's the reality guys. You don't need a thousand. All you need is one. You need one and
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then you need one more. And when you do a great job with the first one, you're going to double your
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business because now you're going to have two. And when you do a great job with the second one,
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now you're going to have three. Do you understand the concept? This is how businesses are grown.
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This is how brands are built. This is why it takes 10 fucking years and why you're not going to go out
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and find this secret way that makes you a trillionaire with you selling some garbage on
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the fucking internet. Because we're talking about building a brand. We're not talking about
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selling some scammy shit on the internet. We're not talking about making a quick dollar. We're
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talking about building a viable long-term income by building a legitimate brand. And you guys who are
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wanting to be successful cannot complicate this, you cannot make it work quicker, you cannot try to
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cut the corners. If you follow the simplicity of this concept, you will have a great understanding of
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what business is all about. You guys think it's magic. You guys think it's luck. You guys think it's
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chance. No. It's taking one customer and it's making them tell a friend. It's taking the friend
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and making them tell a friend. It's taking the friend's friend and making them tell a fucking
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friend. And when you overcomplicate this in your head or when you try to make it a bigger scale where
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you try to go after all the customers at once because you're greedy and you're not willing to put in the
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work and you want things now, you fuck this system up because your ability to make that experience
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on a small scale has to be scalable. And most of you are not in a position to do that for a thousand
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customers at a time or 10,000. So you have to pay attention to the relationship you're building,
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pour your heart and soul into it, take notes of where you could do better and improve,
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and then learn to scale and then learn to handle more customers and then learn how to make an impact
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on a wide level. But you guys have to start with one. You have to start with one and make them two.
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Then you take two and you make them three. Then you take three and you make them four. Empires are built
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one interaction at a time, one opportunity at a time, one loyal customer at a time. And if you can't
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grasp that concept, if you're trying to rush that concept, if you're trying to skip that concept,
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if you're trying to change that concept, you will not make it. I promise you, you may make a couple
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thousand bucks up front. You may build yourself a million dollar business, but I'm going to tell you
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what's going to happen. You're going to fucking fail long-term because you're not creating true
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loyalty. You're not creating true value. You're not taking everybody's interest to heart and actually
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caring about providing a tremendous experience, a tremendous product, a tremendous problem solution
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to your people. You're making it about you and being successful, being a multimillionaire, being a
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billionaire is not about you making money. It's about you providing solutions. It's about you providing
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convenience. It's about you providing such a great experience that people cannot help, but share that
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with their friends. And I'm going to tell you guys right now, if you can grasp this concept, you will
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be very, very, very dominant in your sector because most companies don't grasp this concept. There is
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tremendous opportunity out there with this concept. Most companies don't give a fuck about what they
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sell. They're still stuck in the 1990s and the 1980s where you could sell somebody something and not give
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a shit about them. And they had no voice. They had no repercussions. They had no way to tell the world
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how bad your shit sucked. And that's how most companies do things. But you, because you're fucking smart,
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and I know you're smart because you listen to this podcast, you are going to harness that same
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communication ability, that same voice that everybody now has because of technology. And you
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are going to use it to create tremendous stories, tremendous word of mouth, tremendous brand awareness,
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and you're going to use it to create millions of fucking dollars. That's my lesson for today. Quit being a
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pussy. Quit cutting the corners. Quit trying to jump ahead. Start today. Start now. Start doing what
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you know is right. Not only will you make a lot of money, you'll feel great about the money you make