The Secret All Great Companies Know That You Don't, with Andy Frisella - MFCEO172
Episode Stats
Summary
In this episode of The Momfucking Ceo Project, I talk about a recent business meeting I had with two young guys who started a tequila company. I tried their tequila, and I have to tell you, it's the best tequila I've ever had and I've tried a lot of tequilas.
Transcript
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what is up guys you're listening to the mf ceo project i'm andy i'm your host and i am
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the motherfucking ceo guys today is thursday thunder but i want to instead of just going
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on straight motivation and and you know going on a little rant about motivating and blah blah blah
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i just want to tell you a story um and talk to you a little bit about business in general
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i just had an amazing meeting with these two young guys 25 26 years old they started a tequila
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company okay and the tequila is called suavecito it's s-u-a-v-e-c-i-t-o okay and you could you can
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check them out at suavecito tequila.com okay it's s-u-a-v-e-c-i-t-o anyway and and i never plug
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anything i'm not plugging this either i have no interest in this full i have no money in this it's
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not my company it's just these two guys that i i got the chance to meet with and i've tried their
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tequila they sent me some to try um i've i've got to tell you no no hesitation it is probably the best
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tequila that i've ever had and i've i've drank my fair share of tequilas okay now we sat here and we
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talked for the last two or three hours they're stopping by because they're friends with one of
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the guys that works here in the office and so we i came in the lobby we shook hands we started
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bullshitting and we got into like breaking their brand down and talking about all the challenges
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that brands have um when they grow and these guys started telling me some of the challenges they had
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which i'm not going to get into but they're normal challenges uh they started out they're two years in
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they started out their first year uh they did less than 200 000 this year they're going to do over a
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million uh and and they were talking to me about how you know they felt good about the way the
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company was going and then they started telling me a little bit of the obstacles and this and that
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neither one of the guys are getting paid they're not making any money um you know all these things
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but guys i walked away from the meeting and we found some good solutions we had some good ideas we
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just you know i tried to help them as much as i could like i do to anybody i talk to um they didn't
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you know pay to come and consult we're just bullshitting about business which is what i like
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but i gotta tell you guys i walked away from the meeting so encouraged about these two guys um
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their product is amazing okay and that's the point of what i want to talk about today all right so many
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so many entrepreneurs now and i'm talking to you guys you guys think you're going to start a
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fucking business and you're going to make a half-assed product and you're going to charge a price that
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makes you a lot of money and you're going to somehow become wealthy and guys let me tell you
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something and i need you to understand this with 100 certainty if your product sucks you will not be
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successful there was a time and in our lives when you could sell a product that was inferior and you
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could sell a product that wasn't very good and you could sell a product that didn't do what it was
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supposed to do but that time is over now we have social media now we have the internet now we have
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ways to connect now we have review sites and if you make a shitty fucking product word about your shitty
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fucking product spreads immediately so guys if you're an entrepreneur and you're a guy who thinks
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that uh you can somehow fool the rest of society into buying your product or you could make fancy
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packaging and it's going to make up for the quality of your product or you can figure out some connection
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that you have and it's going to sell your product even if it's an inferior product you are fucking mistaken
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okay people ask me all the time what's the best marketing strategy you could have you know what the
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best marketing strategy you could have is have a great fucking product all right so many of you guys try to
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make up with this with this sales technique or that sales technique or this or that or this or this
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guys bringing legitimate value to people is never going to go out of style it's never going to be
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beaten by anything other than a better product or people who put more value out and you have to
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understand this applies to you whether you're sweeping the floor or whether you're making an actual
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product if you're sweeping the floor guess who the product is you if you're running a company guess
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what the product is whatever the fuck you make but i'm going to tell you right now guys if you're
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going at it like it's so popular right now on the internet to scam people out of fucking money you will
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not make it people can make a few dollars scamming people people can make a you know you could make a
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couple thousand dollars cup you know a couple tens of thousands of dollars scamming people but what
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happens after that you're not building a legitimate brand you're not building a legitimate company
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you're not actually providing any real value and you end up ruining your own fucking name to where
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people will not do business with you and they don't trust you guys the integrity behind your name
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is fucking everything and i know that it is tempting when you don't have any money to make money
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by any means possible but guys resist that temptation because a most of the things that you try to do that
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with will not work anyway and b they will ruin your name in the process and when you ruin your name
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guys word gets around fast the world is actually really fucking small and you can only scam so people
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people for so much before everybody knows what the fuck you are and what you're about and guys that
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integrity behind your name is fucking everything and so this message today guys it might not be
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motivational it's more of a plea to you young people who are out there trying to make money
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you're trying to hustle you're trying to become wealthy and you want to have all the cool shit
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like i show you you know lambos and fucking rolls royce and fly on private jets and all that shit
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guys the only way to really have that shit is to become truly wealthy by building a brand
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you're not going to nickel and dime your way to you know scamming your way into making that sort of
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money it's not going to happen the internet provides feedback too fucking fast now all right there was a
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time like i said back 20 25 years ago when you could actually sell a product that didn't do what
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it said and it took so long for people to find out that it wasn't as good that you could actually make
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quite a bit of money doing that is that morally correct absolutely not is it did it happen yes
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all right the good news is guys is that when you make a great product just like word of mouth spreads
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negatively word of mouth spreads positively that fast so instead of trying to think about how you're
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going to scam somebody or or maybe not even scam maybe just make a cheaper product or a less or
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inferior product present it as a good product and you're saying oh well you know that's marketing
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all right i i see that you know you're playing playing on the edge all right fine instead of thinking
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like that guys let's think like this how can we make the best fucking product how can we make the
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best fucking product for someone's dollar to where they say holy fucking shit this is awesome and then
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they go out and they tell their fucking friends about it and and and you make a product there's a
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book about this guys i believe it's on uh the badass book list on the msco website it's called the
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purple cow okay it's by seth godin and the premise of the book is this people see the same shit over and
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over and over again why not make a product that is remarkable to the point where people have to talk
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about it okay why not do a service that is remarkable to where people have to talk about it using the word
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remarkable in a literal sense you are so fucking good at sweeping that warehouse floor that people
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talk about how great you are and therein lies the key to success guys everybody thinks that their job
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doesn't matter everybody thinks that they're getting passed over everybody thinks that they're
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getting screwed everybody thinks that they're getting unfairly treated but let me ask you something
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how many of the things that you did today at your job were remarkable to the point where if your boss
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walked in he couldn't help but say holy shit you did a fucking amazing job because that's what it takes
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to succeed it takes being remarkable it takes people like these young men who own suavecito making a
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tremendously amazing fucking product to where when i tried it and i get sent all kinds of free shit all
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the time and a lot of it sucks but when i tried it i said holy fucking shit this is amazing okay and it's so
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it doesn't matter what their problems are or what obstacles they have they will fucking win because their
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shit is the best and guys there's always room for people who are the best it doesn't matter if
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you're making tequila it doesn't matter if you're making fucking supplements like i do it doesn't
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matter if you're sweeping the fucking floor do shit that makes other people say holy shit this is
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amazing and when you can do that you could make a lot of fucking money a lot more fucking money than you
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will ever fucking dream of taking the mentality of cutting people short cutting corners trying to
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get the most forgiving the least you will not win that way and so many of you young motherfuckers that
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listen to this podcast think that's the way to go it's not the way to go is to do shit the right way
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the way to go is to do things over the top the way to go is to be the fucking best you possibly can
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and keep improving what that best is on a day-by-day basis okay i always define success people define
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success all different ways they'll say what's success oh success is 10 million dollars in the bank
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100 million 50 50 million uh success is raising my family the right way success is blah blah blah blah blah blah
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i used to define success as the fulfillment of one's true potential but then it came to me
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that you could actually never fulfill your potential so i changed my definition to success is the pursuit
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of the fulfillment of one's own potential because guys when you when you pursue your potential you develop
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new skills and when those new skills are are becoming part of who you are and you're using them
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your potential expands all right so you can never be actually as good as what your potential is because
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you're always acquiring new tools you're always growing your potential you're always becoming more
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equipped to be actually better so instead of looking at it as i'm going to actually achieve my potential
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you have to look at it as i am going to pursue the achievement of my potential so that i can live
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the best possible life that that i can and guys when you put out good value and when you get better
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and when you improve on a daily basis even if it's that a tiny a one-tenth of one percent improvement
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on the way you swept the floor or the way you made your burger or the way you fucking filled out your
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reports or the way you designed your content or the way you wrote your posts or the way that
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you dressed or any of these things you're on a road to becoming successful but the minute you think
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that you're going to cheat success by cutting back on one of these things and fooling everybody
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realize that you are going down the wrong path because you are starting to develop a habit in yourself
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of giving the least and expecting the most and i can tell you right now motherfuckers that spend their
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whole lives on a fucking bar stool in the middle of the week or the afternoon and wonder why their life
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stomped all over their fucking throats and kicked them in the nuts is because they are always looking
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for the angle the angle the angle is this do the best you can the angle is this make the best you can
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the angle is this provide the most value that you can and guys that got me excited today when i saw
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these young guys in the midst of all these hundreds of thousands of entrepreneurs these days that think
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they're going to create this you know online course for you to buy to be successful when they've never
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fucking earned any money themselves or they're going to start a you know an internet company selling
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shitty ass supplements that you know aren't really there for any other reason than to make them money
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you know when i see all this bullshit going around guys and i find some guys who are who are trying to
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build a real fucking brand they're going after the big picture they're taking the time to do shit right
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they're out there hustling they're grinding they're doing the work guys that gets me excited that gets
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me pumped that gives me hope in our generation so my talk today while i had this whole entire
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motivational post to talk to you about uh i i just wanted to share that with you guys that's what
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gets me fucking excited that's what gives me you know that chill about entrepreneurship is seeing young
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people understand the big picture and chasing that so guys if you're listening to this podcast and you're
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somebody who's considering a business or you're somebody who is is working in the warehouse and you want
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to become an executive one day and make a great living understand that you have to be the real
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fucking deal you've got to see the big picture you've got to put in the work and you've got to
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do shit the right way and i know a lot of you guys think this shit is common sense but it fucking isn't
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it just isn't look how many people are online presenting this fake life trying to sell you guys
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these fake courses and they've never even built a real fucking company well how the fuck you're going
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to sell building a real company or becoming wealthy if you ain't never been wealthy and you never built a
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real company all right don't be a fucking predator don't be a piece of shit
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don't be a douchebag do shit the right way take pride in what the fuck you do
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and i guarantee you if you develop those habits you're gonna find success