REAL AF with Andy Frisella - The Small Town Secrets That Drive Big-Time Success , with Andy Frisella - MFCEO239

00:00:00.420 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.

00:00:04.900 Without me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:13.020 What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO.

00:00:20.400 Guys, today is Tuesday. That means we're going to have a longer podcast, a full-length podcast. 0.97

00:00:26.100 On Thursdays, we do Thursday Thunder. If this is your first time listening, this is an entrepreneurship-based podcast.

00:00:33.680 It is a podcast that will encompass all aspects of not just owning a business, but learning how to become the motherfucking CEO of yourself. 0.95

00:00:47.140 It's a business-slash-personal-development-slash-success podcast. 0.91

00:00:52.140 And just because you don't own a business doesn't mean this podcast isn't going to be extremely valuable to you.

00:01:00.580 Now, we do ask something from our listeners that a lot of podcasts don't ask.

00:01:06.600 A lot of podcasts run an unbelievably annoying amount of ads. We don't do that.

00:01:12.900 A lot of podcasts will try to sell a bunch of shit. We don't do that either. 0.99

00:01:16.480 We are actually trying to make a difference in the way that people are operating in the world.

00:01:24.380 That's why it's called a project, the MFCEO Project.

00:01:28.280 Now, we do have a fee for this podcast, and the fee is not money.

00:01:32.460 The fee is this. If you find value in this podcast, if you listen to this podcast for the next hour or so,

00:01:40.620 and you say, damn, dude, I learned some good shit out of that podcast, I ask that you bring us a friend, all right? 0.96

00:01:46.240 This is an organic movement. 0.99

00:01:48.480 We don't grow unless you tell people about us.

00:01:51.260 And so, the next time, you know, personal development, success, a good book to read,

00:01:57.560 those kind of conversations come up, I would just appreciate it if you shared what we're doing here with the MFCEO Project.

00:02:05.440 Now, with that being said, I have the full crew here today.

00:02:09.800 I'm joined by my co-host, the pastor of disaster, Vaughn, the impaler, DJ, DJ God, John Claude Van Damme.

00:02:21.980 Vaughn Jovi.

00:02:23.240 Vaughn Jovi.

00:02:24.580 Vaughn Halen.

00:02:25.580 Vaughn Halen.

00:02:26.520 While we're on the 80s, I love the video you just posted with Rocky and Drago.

00:02:31.360 Well, that's cool, because actually, Tyler made that video.

00:02:34.260 Yeah.

00:02:35.440 Tyler with the no salmon shorts.

00:02:38.020 As opposed to who else makes them?

00:02:40.680 Well, sometimes I figure out that, that's why I don't have that many videos, because it takes you forever to make them.

00:02:47.460 Oh, my God.

00:02:49.000 He's rocking the khakis again, though, but, you know, we did okay last time with the khakis.

00:02:54.020 I think he's moving away from salmon.

00:02:56.080 I think he might be.

00:02:57.040 Are you?

00:02:57.880 Did you retire the salmons?

00:02:59.400 They're basically gone.

00:03:00.360 They're too long.

00:03:01.180 They're too long?

00:03:01.840 Yeah, I need to find some shorter ones. 1.00

00:03:03.320 Those motherfuckers, you could see your coochie. 1.00

00:03:06.160 It's a good smelling cooch, though. 1.00

00:03:07.600 Oh, geez.

00:03:09.380 All right.

00:03:09.800 I thought you were going to say they were, like, out of season or something.

00:03:12.420 You know, like salmon's out of style now.

00:03:14.520 At this point, they're just cliches.

00:03:15.760 They're just cliches.

00:03:16.320 I can't even.

00:03:16.820 That's true.

00:03:17.500 I don't wear them out of spite.

00:03:18.280 So, he needs a new nickname.

00:03:22.720 I don't think MC Salmon could ever go away.

00:03:24.940 Oh, maybe not.

00:03:25.720 Yeah.

00:03:26.080 Yeah.

00:03:26.820 Yeah.

00:03:27.500 All right.

00:03:28.340 I was going to ask you, actually.

00:03:29.800 Dude, the funniest thing happened on the way here, dude.

00:03:31.360 Or you could tell me that.

00:03:32.040 Yeah.

00:03:32.540 So, I was driving one of the Lambos on the way here.

00:03:35.520 And, dude, this happens sometimes, dude. 0.99

00:03:37.440 People will literally just drive by and give me the fucking finger. 0.99

00:03:41.440 And, like, dude, when I first started happening, I used to get, like, upset about it. 0.99

00:03:44.940 Like, dude, I wonder what that guy's problem is.

00:03:47.280 But this was really funny because this dude was on, like, a motorcycle.

00:03:51.640 And he drove by and he gave me the finger.

00:03:53.880 And I had my window down.

00:03:54.800 So, I gave him the finger back.

00:03:55.860 Like, instantly.

00:03:56.740 Like, without thinking about it. 0.99

00:03:57.860 And he got, like, visibly mad that I, like, gave him the fucking finger back. 0.99

00:04:02.000 Like, he got, you could tell he was, like, like, he wanted to jump off his motorcycle and fight. 1.00

00:04:06.460 Like, and it's like, motherfucker, you fucking gave me the finger and I gave it back to you. 1.00

00:04:11.660 And then you get mad about it. 1.00

00:04:13.300 Right. 0.99

00:04:13.640 Like, what the fuck is wrong with people, man? 0.97

00:04:15.800 There must be something in the air today because, you know, we get overwhelmingly positive response from our emails. 0.99

00:04:22.920 But today I got a guy that replied and he just said, so selfish and egotistical.

00:04:28.440 Like, that was his reply to the email that we sent out today about the podcast.

00:04:32.040 So, I do what I sometimes do is I email them and I said, hey, man, I'm just curious.

00:04:36.340 What about the email was selfish and egotistical? 1.00

00:04:40.660 And his response was, it's just these stupid emails. 1.00

00:04:45.220 So selfish and egotistical. 1.00

00:04:46.740 So, I said, listen, Andy has an ego just like everybody else.

00:04:52.280 But if you got to know him, I think you'd find that he cares about people and that he genuinely wants to help people.

00:04:58.420 And I said, so, I mean, could you point out specifically what you're talking about?

00:05:02.300 And just, once again, just so selfish and egotistical.

00:05:05.380 Dude, the problem is, that's the point, though.

00:05:10.080 Giving free content for the last three years and not charging a dime is selfish and egotistical.

00:05:14.700 People just, they want to be in a bad mood. 1.00

00:05:17.840 No, you can't spend time dealing with that shit. 0.99

00:05:20.760 Like, I used to get upset when people would do that. 1.00

00:05:22.940 Like, when they drive down and they give me the finger, like, for no reason. 0.99

00:05:25.260 And now I just, like, laugh because I'm like, fuck, dude, that person's life must be, like, for real miserable. 0.99

00:05:31.380 Yeah. 0.99

00:05:31.580 And I literally don't even skip a beat.

00:05:34.140 And I think, you know, that's the evolution of what you have to do if you're going to be especially,

00:05:40.360 which actually ties in good to what we're going to talk about today with the new society that we're in.

00:05:45.860 Because we're in a society now where everybody has a voice.

00:05:49.960 And because a lot of you and most people are not used to getting feedback on their voice because they never had one before.

00:05:58.020 When they get something that's negative or critical, they spend an exorbitant amount of time trying to, like, figure out why, you know.

00:06:05.640 And there's a good book about that called The Four Agreements.

00:06:11.780 Oh, yeah, you were telling me about that the other day.

00:06:13.100 It's a good book because it talks about not taking things personal.

00:06:16.180 And you have to understand that when people react a certain way, that's what's going on with them.

00:06:20.900 It has really nothing to do with you.

00:06:23.080 You're just triggering or adding on to something that is already festering inside of them.

00:06:30.260 And you know what I mean?

00:06:31.200 Yeah, absolutely.

00:06:31.700 So you can't, like, spend all this time trying to psychologically break these people down.

00:06:36.860 Or, like, you're emailing this dude back four times. 1.00

00:06:39.640 Dude, fuck that guy. 1.00

00:06:40.620 Right. 1.00

00:06:40.920 You know what I'm saying? 1.00

00:06:41.380 Like, if you don't like what we do, fuck you. 1.00

00:06:43.600 Go fucking listen to fucking Tony Robbins or whoever else. 1.00

00:06:46.780 I don't give a shit. 1.00

00:06:47.780 You know what I mean? 0.99

00:06:48.320 We're going to do what we do.

00:06:50.440 People are going to like that.

00:06:51.620 And guess what?

00:06:52.420 There's going to be people that don't like it.

00:06:53.940 Right.

00:06:54.180 We're not for them. 1.00

00:06:55.080 It says that in my fucking bio. 0.98

00:06:56.860 Not for everyone. 0.98

00:06:57.780 And I mean that.

00:06:58.680 Right.

00:06:58.840 And I think, like I said in the last podcast with Jordan, you know, I think that's one of the most valuable things people can start to understand about not just business but their own personal brand.

00:07:09.420 Is that no matter who, just because you're not abrasive or you're not, you know, like a little bit in your face or whatever.

00:07:16.900 Like, let's say maybe I am, doesn't mean that you're for everybody. 0.87

00:07:21.840 Like, you might be posting pictures of butterflies and posting all this positive shit. 1.00

00:07:26.300 And, you know, somebody like me comes along and reads this shit and is like, dude, this is fucking sterile garbage. 1.00

00:07:30.860 Get the fuck out of here with that. 1.00

00:07:32.460 Right. 0.99

00:07:32.860 And I don't type that on your page, but that's what I'm thinking in my head because it's not for me.

00:07:37.840 It's not what I resonate with.

00:07:39.500 It doesn't mean that you're wrong.

00:07:41.780 It just means that it's not for me.

00:07:43.920 Right.

00:07:44.120 And I think adopting that mindset is something that all of you guys who are listening right now could really benefit a lot because it'll help you declutter.

00:07:53.760 And it free up a lot of time that you probably spend thinking about why people are, you know, fucked up in the way that they treat you sometimes. 0.67

00:08:05.040 You know what I mean? 0.72

00:08:05.580 You just say, hey, man, I'm not for everybody.

00:08:07.420 Right.

00:08:07.660 You know, and that's been something that I've just, it's helped us be very successful in business and it's helped the personal branding.

00:08:15.020 Because, dude, when you realize you're not for everyone, you take off that filter of like, well, if I say this, then somebody's going to type this back, so I'm not going to say it like that.

00:08:24.420 You know what I mean?

00:08:25.040 Right.

00:08:25.380 So you stop filtering yourself. 0.87

00:08:27.120 And then what happens is, is you put out some content that really fucking moves people and resonates with people and makes people love you versus people just saying, oh, you're just another one of those guys. 0.68

00:08:36.940 Absolutely. 0.82

00:08:37.280 I thought of this exact thing that you were talking about last Thanksgiving when my wife labored over this pumpkin pie.

00:08:43.980 And it was awesome, but nobody in my family liked it.

00:08:46.700 And she said, like, she felt bad about herself.

00:08:49.040 I said, honey, you make it.

00:08:49.980 Or they didn't like go over the top to tell her they liked it.

00:08:52.320 No, they didn't like it because she didn't really ask me. 0.99

00:08:55.140 Well, I don't fucking like pumpkin pie. 0.98

00:08:56.460 Well, that's what I told her. 0.99

00:08:57.360 I said, honey, you made a great pumpkin pie.

00:08:59.080 Right.

00:08:59.340 My family just doesn't like pumpkin pie.

00:09:00.920 Right.

00:09:01.220 And that's, that's what you're talking about.

00:09:02.600 Like, whatever you do, do it the best, but even the best version of something, there's going to be people who just don't like it.

00:09:07.560 Absolutely.

00:09:07.920 It doesn't mean that you didn't do a great job.

00:09:09.640 Right.

00:09:10.160 You know, and people, people forget that.

00:09:11.720 And especially in social media, which is funny because I didn't intend for this talk to like lead into what we're talking about.

00:09:19.220 But that's what we are going to talk about today is we're going to talk about how social media has changed the dynamic of business, you know?

00:09:27.520 And a lot of people who are out there, first of all, if you're not building your own personal brand, you're making a mistake because the internet, as you know, it's social media, as you see it is so fucking brand new.

00:09:42.100 And like, you look at people who have 10 million followers or a million followers of 500,000 or a hundred thousand followers.

00:09:49.700 And you think, man, it's too late.

00:09:51.520 It's too late for me.

00:09:52.540 You know, like I missed the boat.

00:09:54.780 No, we're, this is the infancy of this. 0.99

00:09:57.480 We're in the fucking beginning of it. 0.94

00:09:59.260 And if you're going to opt out because you think you missed the boat, dude, you're going to really fucking miss the boat because your social currency is going to dictate how much money you make. 0.97

00:10:09.260 It's just, it's gonna.

00:10:10.840 And it already is for a lot of people.

00:10:13.140 Yeah.

00:10:13.340 You know, I, this is actually one of my favorite things that you and I have ever talked about.

00:10:18.820 And I know you talk about how to succeed in business today, you, you literally have to think about like you're, you're running Mr. Frisella's general store in 1800s.

00:10:28.580 So to unpack that whole thing, cause I know that you wanted to start with that.

00:10:32.160 That's what it is, right?

00:10:33.300 Like you, what, what the social media has done, we've gone through phases.

00:10:40.000 Okay.

00:10:41.780 Back.

00:10:42.380 And I've talked about this before, but back in the 1800s, dude, you know, you had, you had, uh, 0.98

00:10:48.820 you know, your great, your great, great grandpa, my great, great grandpa, they had, they lived in a small fucking town. 0.96

00:10:56.200 Right. 0.98

00:10:56.760 And, you know, let's just say my great, great grandpa had a general store called Frisella's general store.

00:11:04.760 All right. 0.99

00:11:06.020 And your great grandpa would come in there and he would look for basic shit like nails and fucking hardware and probably some candy, you know, maybe, uh, 0.99

00:11:16.020 horse saddle, you know, and, and he would talk to, they would talk to each other and they would have a relationship. 0.99

00:11:23.400 And, um, you know, let's say that your, your grandpa was looking for something that, that, that I didn't, my grandpa didn't have.

00:11:32.440 What would happen?

00:11:33.140 Well, he would order it in and when it got there, he would take it to his house.

00:11:36.520 He would have a conversation with them and there was real service going on because there was real relationships that were happening.

00:11:45.900 And this was how business has always been. 0.99

00:11:48.940 Business has always been like this since the dawn of fucking time. 0.91

00:11:53.440 And what people don't realize is that for the last, you know, let's say 70, 80 years now, cause like the, in the 1930s things changed and we had the invention and the mass consumption of newspapers, uh, radio and television. 0.88

00:12:11.800 And what happened was a lot of the companies that, that could afford to advertise, they were already established.

00:12:18.980 All right.

00:12:19.580 So they were able to, uh, buy more and more and more advertising as the years went on.

00:12:25.920 Those companies grew very large and they were the ones that were able to control the conversation and the message that was sent to us because no one else had a voice to, to have a response to that.

00:12:40.460 So if you back in the 1800s, if I did your, my grandpa did your grandpa wrong, what would happen?

00:12:47.060 Everybody in the town would know.

00:12:48.100 Everybody in the town would know it would spread like wildfire.

00:12:50.740 Okay.

00:12:51.480 Because it wasn't a big economy, but the economy and the way that we're the, the word of mouth spread changed so drastically with the invention of these mass media, um, and, and the, and the, the invention of paid advertising that we were getting forced messages down our throat.

00:13:09.420 And what happened eventually at companies figured out that if they, if they blurred the truth, if they inflated how great their products were, if they told lies about how their products would help you and what they would do, guess what would happen? 0.99

00:13:24.700 They sold more shit. 1.00

00:13:26.840 All right. 1.00

00:13:27.140 Right.

00:13:27.320 So you would get the product that you ordered from some advertisement that you saw on TV and what happened?

00:13:34.160 It didn't live up to what it was supposed to do.

00:13:36.800 So what, what did you do about it?

00:13:38.880 Nothing.

00:13:39.540 There was, you were lucky.

00:13:40.500 You got John Stossel's attention.

00:13:42.080 There was nothing you could do because there was no way for you to spread your voice because the, the, the economy had gotten so big that for you to even go out and tell everybody that you know about how you bought a product and it didn't live up to the standards that you expected that could take years.

00:14:00.660 Right.

00:14:01.100 All right.

00:14:01.560 And for you to, for, for enough people to tell enough people to really affect a company, it could take a decade.

00:14:08.520 Absolutely.

00:14:08.920 Okay.

00:14:09.400 And we have a, we had a situation for 70 years where, and you've probably heard this before and I know I've heard it.

00:14:15.600 I've heard it from tons of people. 0.95

00:14:16.880 You heard people saying, Oh, well, dude, the way that company got big or the way that guy got rich is they fucked everybody. 0.99

00:14:22.980 They fucked everybody over. 0.97

00:14:24.760 That general thought process comes from the 70 to 80 years where traditional media controlled the message that we were told. 0.99

00:14:34.040 Okay.

00:14:34.560 Cause small companies could not even get in the game.

00:14:36.860 Small companies could never get to that point.

00:14:39.880 All right.

00:14:40.280 So what happened?

00:14:42.020 Fast forward 70, 80 years, a couple of things happened.

00:14:46.500 One, the internet came around to social media came around.

00:14:50.740 When social media came around, you have now the ability to click a button and tell every single person that you know about your experience with a product.

00:15:03.740 All right.

00:15:04.760 There's websites dedicated 100% to reviewing products and services.

00:15:10.700 Angie's list.

00:15:11.820 All right. 0.99

00:15:12.480 There's ways for us to communicate to every single person we know from the time we were in fucking kindergarten or preschool till the time now when we're 35 years old or fucking 70 years old. 0.99

00:15:26.140 That a product was either great or a product sucked. 0.97

00:15:30.720 So what has happened here?

00:15:32.160 We had small town values where you had to do what you say you were going to do or ruin your business.

00:15:38.100 Then we had a period of 70, 80 years where companies could like do whatever the fuck they wanted because there was no voice of balance and no repercussions from the consumer.

00:15:48.420 Now we live in a time where it has come back to where the small town values are what is going to help a company succeed.

00:15:57.740 If you want to succeed right now, you have to provide a product that works.

00:16:03.640 You have to go over the top for your customer.

00:16:06.280 You have to provide a service that solves a real problem.

00:16:09.260 And you have to do it in a way, if you're smart, that customers will go out and tell everybody that they know.

00:16:16.740 Well, your goal should be that every single customer that you have that deals with your business or deals with you if you work inside of a business is going to go directly to their social media and make a post about the entire experience.

00:16:33.460 And if you want to hold yourself accountable, you should assume that they're going to.

00:16:38.580 What's that customer going to say about me?

00:16:41.020 What's the story they're going to tell?

00:16:43.220 What's the post they're going to make about this interaction?

00:16:46.740 And if you can burn that into your brain and your people's brains, guess what's going to happen? 0.97

00:16:52.700 Your level of service is going to go way the fuck up because you know you're being held accountable.

00:16:58.600 This is where when you hear people say things like Gary Vee says, empathy a lot.

00:17:06.000 Or Gary Vee says, do the right thing is always the right thing.

00:17:09.040 This is what he's talking about. 0.86

00:17:10.700 He's talking about over delivering on people's fucking needs and wants and desires to a point where you're putting their needs and wants and desires ahead of the want of your own, which is financial gain in business. 0.94

00:17:26.160 And you're delivering so much over the top because you care about them and you're doing the right thing that you're going to win in business. 0.95

00:17:33.520 And this is, he's exactly right.

00:17:36.280 This is exactly how business works.

00:17:38.620 This is exactly how it's going to work for the next, probably forever.

00:17:42.760 We've just gotten back to the fundamentals.

00:17:45.740 You have to look at it at a big picture.

00:17:47.780 What we really did was we went through a 70 year span where technology outpaced our understanding of what was going on.

00:17:55.140 So, what we might have known for our whole lives as business is not really what business is.

00:18:00.740 Business is what it is now. 0.98

00:18:02.460 And we've just gotten back to the way it was in the 1800s and 1700s and 1600s, all the way back to where people were fucking selling fucking vegetables out of their caveman garden. 0.99

00:18:14.160 You know what I'm saying? 0.99

00:18:14.880 Absolutely.

00:18:15.480 And I would add that it's not just business to consumer, but it's also business to business.

00:18:19.820 I was talking to Jason and he was saying how important it is that when you offer something like through first form or whatever, that what you advertise and what you offer is actually what you deliver.

00:18:31.040 Because if you don't, then the merchant accounts that take the credit cards, if they get a bunch of complaints, they're like, sorry, we're not going to let you use our service anymore and then you're screwed.

00:18:40.020 No, dude.

00:18:40.400 You know what I'm saying?

00:18:40.960 You can't win in business right now, and this is what people have to understand.

00:18:44.840 And this is the dangerous mentality that we have in business is I have all these young entrepreneurs want to be entrepreneurs.

00:18:53.800 All right. 0.99

00:18:54.360 And they're like, hey, I'm going to they got this fucking they got this fucking scam. 1.00

00:18:59.300 Get rich quick mentality. 1.00

00:19:01.340 OK, everything they have has a little bit of fucking snake oil in it. 1.00

00:19:05.500 Right. 1.00

00:19:05.960 Right.

00:19:06.120 Like it's like, oh, I'm going to sell people this and I'm going to run Facebook ads this and I'm going to do this.

00:19:11.860 And it's got all of it's got to like this angle to it.

00:19:15.020 And those guys are like they're missing the point. 0.97

00:19:18.540 Like, yes, you could probably make a living going from product to product to product to product and trying to fucking scam everybody. 0.97

00:19:28.600 But you're never going to fucking crush long term. 0.96

00:19:32.180 You're never going to build a real brand. 0.96

00:19:34.060 You know, you're missing the point.

00:19:36.040 And they're spending 80 80 percent of their time on on Facebook ads and 20 percent of their time on actually creating a good product.

00:19:42.540 Yeah, it's the same thing we talked about with networking.

00:19:44.940 Yeah.

00:19:45.120 Which is not sustainable.

00:19:46.160 No. 0.81

00:19:46.620 And and do we have a situation where, you know, we're going through we're we've gone through a transition where people who have that fucking I'm going to be in business and pull one over on people. 0.99

00:19:58.800 They can't fucking win. 1.00

00:20:00.860 You can't win because every time you try to do that, a customer is going to go make a post about your shit and tell everybody it sucks. 1.00

00:20:07.460 You're going to lose. 1.00

00:20:08.480 Right. 0.97

00:20:08.640 You know, and so when you're thinking about your business and you're thinking about how you're going to sell something, your product or service or whatever it is you're offering has to be the real fucking deal. 0.90

00:20:20.420 It has to be or it won't work.

00:20:23.360 You know, you can no longer make.

00:20:25.580 And this is what's cool.

00:20:26.440 This is what I like about this. 0.85

00:20:27.640 This this what this really does is it opens it changes business from everybody trying to make the cheapest fucking shittiest thing and sell it for the most amount of profit to changing it to where it should be the best thing. 0.93

00:20:42.480 Right. 0.93

00:20:43.040 Right.

00:20:43.580 And dude, I like that because that's what I like to sell. 1.00

00:20:46.580 I like to sell the best shit. 0.99

00:20:47.700 I don't like to sell. 1.00

00:20:48.840 I don't like to sell shit with everybody else, you know. 0.94

00:20:53.700 But the basic understanding of how this of how this is affecting our economy is extremely important for people because it not only affects you if you own a company, but it affects you if you work inside of a company. 0.98

00:21:09.340 Say you're a fucking manager of people or you're you're a you're a retail employee or you're any part of of the organization. 0.98

00:21:18.660 What's going to happen to you if you have twenty five people a fucking month posting on the Internet how shitty your fucking experience was with you? 1.00

00:21:29.460 You're going to get fired. 1.00

00:21:30.900 Yeah.

00:21:31.160 What's going to happen to you if twenty five people a month post online about how amazing the experience was with you? 0.96

00:21:40.360 Your value with the company is going to go up and you're probably going to get paid more and you're probably going to get promoted as long as you're in a company that isn't dumbasses. 0.95

00:21:49.600 Right. 0.96

00:21:50.120 You see what I'm saying?

00:21:50.900 Absolutely.

00:21:51.240 So you don't just have to own a company to understand how this is working. 0.98

00:21:54.480 You know, you've got to adopt the mentality that, look, every single person I deal with is going to go on Facebook and write a fucking review about me. 0.98

00:22:03.080 That's how you should think. 1.00

00:22:04.200 I fucking think that. 0.98

00:22:05.420 I think that like when I go to that, that's why whenever we go to talk and I can't talk to everybody. 1.00

00:22:10.360 It drives me insane because then I feel like the guy who didn't get to talk to me who came from a thousand miles away is going to be like, fuck him. 0.99

00:22:17.380 He thinks he's too good. 1.00

00:22:18.360 Blah, blah, blah.

00:22:19.360 No, it's not that. 1.00

00:22:20.180 It's like you can't physically talk to three thousand, four thousand fucking people. 0.99

00:22:23.780 It's impossible. 0.99

00:22:25.180 You know what I mean?

00:22:25.740 It drives me insane, even though I know it's impossible.

00:22:28.680 Right.

00:22:28.880 But the fact that you're making that attempt to do as much as you can, I mean, people pick up on that.

00:22:34.200 And it's kind of like what you were talking about the other day with Jordan is one screw up.

00:22:39.620 If you're genuinely a good person who operates, you know, according to great principles, moral principles, one, let's say, hiccup in your conduct is not going to torpedo you because you've got all these other great evidences of your character.

00:22:57.080 Well, dude, if you make it a habit.

00:22:59.280 Hey, dude, if you make a hiccup, too, you know what you should do? 0.95

00:23:01.940 You should fucking take responsibility for it. 0.90

00:23:04.240 People respect that. 0.99

00:23:05.260 Right. 0.95

00:23:05.640 Everybody knows that everybody fucks up. 0.97

00:23:08.080 Everybody knows that. 1.00

00:23:09.560 So when you when you fuck up, just say you fucked up and say, I'm sorry, I apologize and try to make it right. 0.99

00:23:14.640 The analogy that you use, you've used it before with the two guys in the baseball. 0.99

00:23:17.900 Well, the one guy that was making up.

00:23:19.520 Roger Clemens and Andy Pettit.

00:23:20.100 Yeah.

00:23:20.320 Both got popped for use of steroids. 0.97

00:23:22.440 Andy Pettit says, yeah, I got a fucking I was making 20 something million dollars a year. 0.91

00:23:28.100 I was trying to extend my career. 0.99

00:23:29.540 People are like, well, fuck, dude, I would do the same thing. 1.00

00:23:32.160 You know, Roger Clemens is like, no, I never took that shit. 1.00

00:23:35.900 Blah, blah, blah. 1.00

00:23:36.520 And what they do, they fucking ran. 0.99

00:23:38.640 They ran him ragged trying to prove it. 0.99

00:23:40.760 Right.

00:23:41.060 You know what I mean?

00:23:41.720 He just doubled down and doubled down.

00:23:42.960 All he had to do was say, hey, where all he had to do was say, hey, man, you know what?

00:23:47.400 I got one opportunity to make the money that I got to make my whole entire life playing

00:23:52.520 baseball here.

00:23:53.980 And, you know, it wasn't a great decision.

00:23:57.100 I regret it.

00:23:57.740 And I'm sorry.

00:23:58.500 And yes, I did that.

00:24:00.040 And and you know what people would have said?

00:24:02.240 Forgive you.

00:24:02.900 They would have said, hey, man, it's not cool.

00:24:05.340 But you know what?

00:24:06.540 I probably would have done the same thing for 30 million dollars.

00:24:09.160 I understand.

00:24:09.420 I do.

00:24:10.120 Yeah.

00:24:10.420 Yeah.

00:24:10.740 So.

00:24:11.400 So as far as, you know, operating like small town business, I mean, I think people understand

00:24:17.020 that holistically, conceptually.

00:24:18.720 But why don't you unpack specifically what that means?

00:24:21.480 Like what are I mean, I'm thinking of things that people usually think are true of of life

00:24:27.540 in a small town and whether they're true or not, they could be stereotypes.

00:24:29.960 I can think of some different ways that you could borrow those principles and apply them

00:24:34.180 to business.

00:24:34.600 But I want to hear what you have to say.

00:24:36.200 Well, I mean, there's a number of ways. 0.98

00:24:38.160 But I mean, I think the first thing is you've got to be fucking personal, dude. 0.96

00:24:41.460 Like so many of you right now are hiding behind your social media and you're hiding behind 0.95

00:24:46.600 your brand's logo or you're hiding behind your, you know, your company, you know, you're

00:24:56.240 a part of and you're not you're losing, especially you guys who are younger because you've grown

00:25:00.960 up with, you know, social media and email and all these great things of feats of technology

00:25:08.960 that your personal skills need, need work.

00:25:11.980 Right.

00:25:12.340 And so you have to understand, like walking through the grocery store and seeing somebody

00:25:17.680 and like putting your head down and going the other way. 0.99

00:25:19.440 If you do that, you're doing the wrong shit. 0.99

00:25:21.360 All right. 1.00

00:25:22.020 You need to become the fucking mayor of that town. 1.00

00:25:24.480 You know, and what's the mayor do? 1.00

00:25:26.260 The mayor fucking shakes everybody's hand, knows everybody's name, kisses babies, dude. 0.99

00:25:31.000 Right. 0.99

00:25:31.320 Makes everybody feel important.

00:25:33.440 Hi, how you doing?

00:25:34.380 Nice to see you.

00:25:35.520 How's your family?

00:25:36.800 And you need to make a habit of that.

00:25:38.200 Is this kind of what we were talking about in the harnessing your humanity episode?

00:25:42.860 You talked about harnessing like the one really overwhelmingly powerful marketing technique

00:25:49.560 is to just be super, super personal.

00:25:52.000 Go the, you know, do things that you don't automate things when you could automate stuff

00:25:56.300 like that, dude, because that, because the automation, the technology that we have creates

00:26:01.300 an opportunity that we're personal skills and personal interaction stand out so much more.

00:26:06.560 Right.

00:26:07.480 Because dude, not, nobody's doing it. 0.96

00:26:09.340 Think about when we go to fucking the grocery store now and there's one checkout person 0.95

00:26:14.080 and, and dude, where's the line, by the way, when you, when you go to the grocery store 0.97

00:26:19.060 and there's one checkout person, where's the line, where's the line, the lines with the 0.94

00:26:23.500 fucking checker that has the actual person. 0.98

00:26:25.480 Right. 0.99

00:26:25.900 Why do you think that is?

00:26:27.220 Yeah.

00:26:27.500 That is amazing.

00:26:28.300 You have all of these automated machines.

00:26:29.920 Automated machine because people crave that interaction.

00:26:32.980 That's a good point.

00:26:33.740 They crave it unconsciously.

00:26:36.560 And they understand that if there's a problem, that person's going to be able to handle it.

00:26:41.220 Right.

00:26:41.860 Yeah. 0.99

00:26:42.200 So dude, the evidence is in every fucking store you go to where you see no lines for the 1.00

00:26:48.060 automated checkout and there's one fucking checker. 1.00

00:26:50.180 There's the fucking line. 1.00

00:26:51.260 Dude, that's a great, that's a great point. 1.00

00:26:53.000 That's a great, because I fucking notice everything. 0.99

00:26:55.060 You do. 0.96

00:26:55.420 But the point is, is that, you know, being personal right now is never been more valuable.

00:27:03.560 30 years ago before social media, if you weren't personal, you couldn't even have a chance. 0.97

00:27:08.120 Now, as long as you're personal, you can fucking dominate. 0.98

00:27:11.340 Right. 0.99

00:27:11.700 All right.

00:27:12.080 So, you know, you have to think about it.

00:27:14.140 Like, you know, that, that, uh, cheer song, that cheer song, uh, the movie show cheers.

00:27:18.320 Yeah.

00:27:18.660 Everybody knows your name, right?

00:27:20.420 That's what you should be like. 1.00

00:27:21.460 Like you need to be like the fucking mayor. 1.00

00:27:23.560 All right. 0.99

00:27:24.100 And I think that's the first step to people understanding is like, dude, go out of your

00:27:28.700 way to personally connect with people, go out of your way to ask them how they're doing.

00:27:32.360 And dude, you could practice this by the way, practice it.

00:27:35.220 Like I said, in the grocery store, dude, you want to, you have trouble with people skill. 0.98

00:27:39.180 This is the easiest way to fucking practice it. 0.96

00:27:41.220 When you're walking down the aisle at the grocery store, instead of looking away and pretending 0.98

00:27:45.080 like that person coming the other way is going, going, isn't there, just look at 0.99

00:27:49.060 them in the fucking face and say, Hey, how you doing? 0.99

00:27:51.460 And dude, you know what? 1.00

00:27:53.000 80% of the time that person's going to look at you real weird and they won't say anything

00:27:56.820 because they don't know what to do because it's so rare.

00:27:59.860 Right.

00:28:00.000 It's not that they're being rude.

00:28:01.340 They just caught off guard.

00:28:02.540 Right.

00:28:02.860 But guys, I'm telling you, if you could do that, you'll be able to practice this skill

00:28:07.580 and you'll be able to get it down.

00:28:09.140 You know what I mean?

00:28:10.260 Absolutely.

00:28:10.860 I would say anybody in a service position like a bartender or waiter, I mean, they're paid

00:28:14.760 to be nice to you.

00:28:15.560 So practice on people that are kind of supposed to be nice to you.

00:28:19.340 No, dude.

00:28:19.920 Yeah.

00:28:20.300 If you're really shy, that's a great way to practice.

00:28:22.780 But dude, there's no better practice than speaking to someone that doesn't expect you

00:28:26.260 to speak to them.

00:28:26.840 It's true.

00:28:27.220 You know what I mean?

00:28:27.700 It's very true.

00:28:28.660 So I think that's the first thing, dude.

00:28:30.200 You know, everybody's got to know your name. 1.00

00:28:32.000 Everybody's got to know you're a fucking mayor. 1.00

00:28:33.340 So let me throw something out there. 1.00

00:28:35.760 One of my best friends is from Bird City, Kansas, and I always talk to him about like,

00:28:40.420 because I grew up in a fairly small town.

00:28:42.320 I grew up in a town of 40,000, Hutchinson, Kansas.

00:28:45.460 But we still had crime.

00:28:48.200 We still had those kinds of things.

00:28:49.280 But I always know, I always made fun of Clint because every time he left his house or if

00:28:55.140 he left his car or if he, you know, his dad ran a shop, like nobody locks anything.

00:29:00.600 Yeah.

00:29:00.800 So like, what's the analogy to nobody locks their doors, you know?

00:29:04.320 Dude, I remember when I first started dating Emily, Emily's from like an hour away from

00:29:08.900 St. Louis in the middle of the country.

00:29:10.180 And I remember we went to her parents' house one time.

00:29:12.500 And as I got out of the car, I, out of habit, locked the car.

00:29:17.520 Right. 0.98

00:29:17.760 And her dad was in the driveway and he like fucking laughed at me. 0.98

00:29:20.700 You know what I mean? 0.96

00:29:21.420 Like, he's like, we don't lock our cars out here.

00:29:23.340 And I was just like, it was habit, you know?

00:29:25.380 It's not like I really thought somebody was going to steal the car.

00:29:27.660 But, you know, the point of it is, is that I think the point, the analogy to what we're

00:29:32.460 talking about in a small town is that like, you know, people trust each other, man.

00:29:36.480 And they've got a sense of security.

00:29:37.980 And like, they know that like their neighbor is their neighbor and they could trust them and

00:29:43.840 they're not going to steal their truck or break in their home.

00:29:46.540 And on the opposite end of that spectrum, they're going to look out for those things

00:29:52.260 for you.

00:29:53.000 And I think when people are looking for a business to do, to become a customer of now,

00:29:57.940 they're looking for a business that has their best interests in mind.

00:30:01.680 They're looking to deal with people who care about their best interests, whatever those

00:30:08.060 best interests might be regarding to what it is you sell and otherwise.

00:30:13.820 You know what I'm saying?

00:30:15.300 Yeah.

00:30:15.600 So what are, like when you train your guys, what are some sales tech, not technical, sales

00:30:19.960 policies? 0.97

00:30:20.540 I train my guys, I train my guys to do whatever the fuck they have to do to fucking solve a 0.99

00:30:26.360 person's problem. 0.99

00:30:27.720 We have a great story about this with, with Tyler's brother.

00:30:30.520 So Tyler's brother, this is actually a perfect example of what we're talking about. 0.89

00:30:35.240 The reason our company succeeds first form is because our customers know we'll fucking do

00:30:40.080 anything, anything that we can to help them no matter what.

00:30:44.760 And this is a great story about this.

00:30:46.560 So guy calls in one time, uh, and he, I don't remember what he was calling in for, for what

00:30:54.560 did he do?

00:30:55.040 He called in.

00:30:55.880 I had made a customer service post on first form and I had made the analogy like, we don't 0.98

00:31:00.300 care if you fucking need to know what oil goes in your car. 0.94

00:31:03.540 Like call us up, we'll help you. 0.99

00:31:04.860 So this dude calls up, this dude calls up and asked, uh, Jordan, I think what kind of 0.96

00:31:10.580 spark plugs that he needed for his Dodge Ram and Jordan fucking not thinking was like, 0.90

00:31:18.240 Hey man, uh, this is a supplement company. 0.97

00:31:20.960 You know, uh, we do supplements and the guy's like, Oh, my bad, my bad.

00:31:24.940 And he hangs up the phone.

00:31:26.400 Jordan walks into Tyler and Tyler has worked for me for a long time.

00:31:29.580 Like people don't realize that.

00:31:30.680 Like he works for me in retail.

00:31:32.200 He understands what we're talking about here very, very well.

00:31:36.280 Um, and Jordan's like, man, this dude just called up and asked for spark plugs.

00:31:40.260 And this is when Jordan had just started really here.

00:31:42.620 And Tyler's like, how do you know that wasn't Andy testing you to see this and that and that.

00:31:46.480 And Jordan goes and calls the guy back up and dude, it goes on to find out what spark plugs

00:31:52.740 go in his truck.

00:31:53.640 All right.

00:31:54.760 Where he can get them.

00:31:55.800 He calls the store to arrange the spark plugs to be ready for this guy.

00:32:02.680 Calls a couple of different stores to find the best price.

00:32:05.380 Right. 0.96

00:32:06.120 And, and dude, it just so happens that this guy was fucking YouTubing the whole thing. 0.97

00:32:11.940 Oh, wow. 0.93

00:32:12.420 So he recorded the whole thing cause he wanted to, he wanted to show what kind of company

00:32:17.840 we are. 0.99

00:32:18.440 And he wanted to post it on YouTube and like fucking a million fucking people saw it. 0.98

00:32:22.580 But my point is we use that in our training, that story, like dude, so I don't care what 0.98

00:32:28.340 it is that we've got to help you with no matter what, we're going to fucking help you with 0.98

00:32:31.700 that. 0.97

00:32:32.140 That's what we do.

00:32:32.960 We are here to help people.

00:32:34.340 Right.

00:32:34.720 You know, and it doesn't matter if it's just with your nutrition, but the fact that we

00:32:38.420 will go over the tap, that's what provides people that sense of trust and security.

00:32:42.660 And they know that we have the best interest in mind.

00:32:44.700 So the flip side of that, because I know it's also true that you, you teach your guys, you'll,

00:32:49.520 you'll help people buy something that you don't necessarily sell.

00:32:52.580 But the flip side of that is you won't sell people things that they don't need.

00:32:56.620 Absolutely.

00:32:57.200 So don't talk about that.

00:32:58.440 Dude, I learned that in retail, man. 0.96

00:33:00.580 Like, you know, one of the fucking first things that you've got to be able to do when you're 0.98

00:33:04.500 selling someone is you've got to let them know that, that they could trust you. 0.96

00:33:09.360 And I, one of the best ways, and I figured this out just because, you know, I just don't 0.99

00:33:14.560 believe in selling people shit they don't need. 0.97

00:33:16.660 Um, but whenever I would tell someone, they would say, Oh, well, what about this? 0.99

00:33:21.080 And if I would say, Hey, you don't need that.

00:33:23.740 Then you could see them start to like, listen to you more.

00:33:27.180 And so, you know, it's just a policy of what we do, man.

00:33:29.960 Like there's things that you can take.

00:33:32.220 Like we're in fitness, nutrition, uh, sport performance business.

00:33:36.200 There's things that certain people need. 0.98

00:33:37.820 There's things that certain people don't fucking need. 0.88

00:33:39.420 And if you want to try, if you're looking at it on a long-term scale, okay, can I have 0.92

00:33:44.840 this customer for their, for their entire life?

00:33:47.160 Not just today.

00:33:48.340 So I, so is it worth selling them that extra a hundred bucks today to lose on the hundred

00:33:53.720 thousand they're going to spend with you over the course of their next life?

00:33:56.180 No, it's not, it's basic math, but people get so greedy and so impatient.

00:34:01.140 They got to have it today and they end up fucking themselves out of business by, by just 0.99

00:34:05.760 selling people shit they don't need. 0.99

00:34:07.160 And I don't think people really, I mean, I'm sure there's people out there who do realize 0.99

00:34:11.980 this, but what you're saying right now, it seems to me to go against the grain of every

00:34:16.940 time I turn around, I'm going somewhere where people are trying to upsell me on things.

00:34:20.780 Upsell, upsell, upsell, upsell.

00:34:21.340 And I think there are some of the so-called gurus out there that are telling people, that's

00:34:25.780 the way you do sales, upsell, upsell.

00:34:27.680 You know what? 0.99

00:34:28.600 None of these motherfucking gurus that are teaching you sales. 0.99

00:34:32.360 All right. 1.00

00:34:32.700 You go to any of the gurus that are telling you that shit and see where they're making 1.00

00:34:38.520 their money. 1.00

00:34:39.300 They're making their money, selling you shit that tells you go upsell shit. 1.00

00:34:44.260 And what are they doing to you? 1.00

00:34:45.640 They're upselling you this, that, this, this, this. 1.00

00:34:48.520 None of those motherfuckers are running a fucking nine figure actual company that ships out fucking 1.00

00:34:53.780 product out this fucking door. 1.00

00:34:55.860 Okay. 1.00

00:34:56.160 So I don't give a fuck what any of those motherfuckers say. 1.00

00:34:58.960 I'm right. 1.00

00:34:59.820 They're fucking wrong. 0.99

00:35:01.020 They're regurgitating shit that's been said during the time of this 70 years, 80 years 1.00

00:35:07.140 of old business. 0.99

00:35:08.520 It's the old way to sell.

00:35:11.480 It's manipulating.

00:35:12.780 It's manipulative selling.

00:35:14.620 You don't need to do that.

00:35:16.060 If you want to build a brand right now, that's going to become a multi million or billion dollar

00:35:21.700 brand, whatever it is you decide, you've got to play with the idea that you're doing things

00:35:27.460 that are in their best interest because it's too easy for people to communicate right now.

00:35:33.220 All right. 0.98

00:35:33.980 With each other, they could tell everybody everything in one fucking second. 0.99

00:35:37.100 This is why I get irritated when people say, oh, millennials, they're purpose-driven and 0.99

00:35:42.160 they don't care about money. 1.00

00:35:43.380 Motherfucker. 1.00

00:35:44.020 You want purpose-driven people in your company because purpose-driven people in your company 0.99

00:35:48.780 will get behind the purpose of whatever it is you're doing so that you could do the

00:35:55.020 right thing by your customer.

00:35:56.400 And guess what happens when you do the right thing by your customer? 1.00

00:35:59.660 You make fucking money. 1.00

00:36:02.060 That's why I get upset when people say that shit about millennials. 1.00

00:36:05.160 Oh, they don't care about millennials are very fucking smart. 1.00

00:36:08.660 They understand the way business is being done right now. 0.98

00:36:11.820 They're not lazy. 0.98

00:36:13.180 The problem is, is that the people running businesses that are established are fucking trying 0.94

00:36:18.560 to operate them under the old standard, the 80-year standard versus the way business has 0.94

00:36:25.320 always been done before that, which to most people is the new standard.

00:36:28.600 It's really not the new standard.

00:36:29.600 It's the old standard.

00:36:30.440 Well, it makes total sense to me.

00:36:31.520 I mean, who's going to fight harder?

00:36:32.700 The mercenary who's getting paid or the guy who's defending his wife and kids?

00:36:36.100 Exactly.

00:36:36.700 You know? 0.99

00:36:37.060 And who's going to do more for a fucking customer? 0.99

00:36:39.220 A guy who is purpose-driven or a guy who's driven by a couple bucks? 0.99

00:36:43.260 Right.

00:36:44.340 You see what I'm saying?

00:36:45.020 Yeah. 0.99

00:36:45.580 It doesn't matter what the fuck you're selling. 0.99

00:36:47.160 It doesn't matter what you're selling. 0.99

00:36:49.420 And let's take this a step further. 0.99

00:36:50.940 Most fucking CEOs right now in medium to small size businesses and large businesses, let's 0.99

00:36:56.540 just throw them all in there. 1.00

00:36:57.500 They fucking suck. 1.00

00:36:58.440 They don't know how to develop purpose. 1.00

00:37:00.480 You know what they do? 0.99

00:37:01.480 They look at the fucking balance sheet and they say, oh, this is this, this, this, this, 1.00

00:37:04.980 this. 1.00

00:37:05.900 And, you know, it seems to work, right?

00:37:08.500 Like you have established companies that are 30 years old that are doing a billion dollars.

00:37:12.960 They're like, we're a billion dollar company.

00:37:14.340 The way we've done it is it works.

00:37:17.560 No. 0.99

00:37:18.120 Cause you built the billion dollar company under the old fucking premise. 1.00

00:37:21.780 And now you have no idea what the fuck is going on. 1.00

00:37:25.120 Now you, you know, you don't understand social media, dude. 1.00

00:37:28.580 I was at fucking sitting at Billy G's the other day, drinking a fucking beer and I'm in a 1.00

00:37:34.020 fucking tank top and fucking, you know, jeans. 1.00

00:37:37.180 I'm fucking covered in tattoos. 1.00

00:37:38.880 And there's these two like rich looking motherfuckers over here. 1.00

00:37:41.800 Right. 0.99

00:37:42.360 And they come up to the table and they're talking to me and they're like, oh, so what do you

00:37:46.940 do?

00:37:47.320 Blah, blah, blah. 0.99

00:37:47.940 And like, they're fucking condescending me. 0.99

00:37:49.900 You know what I'm saying? 0.98

00:37:50.700 Like, because they think like they've got to figure it out.

00:37:54.120 Right. 1.00

00:37:54.300 They're over there in their fucking loafers and their fucking, you know, polo shirts and 1.00

00:37:58.820 look at all fucking like Tyler and like, dude. 1.00

00:38:02.020 And I'm like, they're talking to me like I'm a piece of shit. 1.00

00:38:05.420 It's like, motherfucker, I'm going to destroy you and you. 1.00

00:38:09.280 You know what I'm saying? 1.00

00:38:10.160 No, absolutely.

00:38:10.920 Like they don't get it.

00:38:12.660 Yeah. 0.99

00:38:13.080 Dude, there's tremendous opportunity right now in every fucking business for people that 0.99

00:38:17.660 actually give a fuck about other people. 0.99

00:38:19.720 Awesome. 0.82

00:38:20.280 Yeah, that's awesome.

00:38:21.280 So, you know, sorry.

00:38:22.280 No, go ahead.

00:38:22.740 While it's on my head.

00:38:23.740 These white hair, you would have loved it, dude. 1.00

00:38:25.380 These white haired motherfuckers, they were like sitting there talking to me and they 1.00

00:38:28.840 were like, oh, blah, blah, blah, blah, blah, blah. 1.00

00:38:30.560 Yeah, but why did they approach you at first? 0.98

00:38:32.520 I can't remember why, how the fuck it happened. 0.81

00:38:34.720 They saw your car? 0.97

00:38:35.540 No.

00:38:36.540 Somebody said something to them and they said, they said, oh, hey, blah, blah, blah.

00:38:41.820 But the funny thing was, is like in the middle of the conversation when they were talking 0.99

00:38:44.900 to me, I did pull out my fucking, my Lambo key and put it right in their fucking 1.00

00:38:48.500 face. 1.00

00:38:49.600 And I just slap, I put it down on the table. 0.87

00:38:51.320 That's a good move. 1.00

00:38:52.160 Yeah, fuck yeah, dude. 1.00

00:38:53.680 And they're like, oh my God, is that your fucking Lambo out there? 1.00

00:38:55.960 I'm like, yeah. 0.99

00:38:57.000 They're like, oh, there's a dude here that drives a white Aventador too. 1.00

00:39:00.160 And I'm like, yeah, that's mine too, motherfucker. 0.99

00:39:02.620 Like, dude, it was great. 0.99

00:39:04.120 That's awesome.

00:39:04.780 Yeah.

00:39:05.400 What were you saying?

00:39:05.920 I was just going to say, one of the things that, you know, whenever you hear people pitch

00:39:10.360 their not really new business ideas, you know, it's like all the people that come up to you

00:39:15.200 and like, hey, I'm going to start a supplement company, blah, blah, blah.

00:39:17.700 But what's funny is.

00:39:19.600 They're never doing it, by the way, to help people.

00:39:21.860 You ever notice that?

00:39:22.780 Because you're with me more than anybody.

00:39:24.620 They always come up and they're like, dude, I could sell this product and I can make this,

00:39:28.280 this, this.

00:39:28.800 And like, I could already tell.

00:39:30.340 And I know you notice it too.

00:39:31.640 Their focus is on them. 1.00

00:39:33.560 It's not on the fucking customer. 1.00

00:39:35.060 If your focus isn't on the customer, you're going to fucking lose. 1.00

00:39:37.780 You're going to get destroyed by people like us. 0.99

00:39:41.360 Go ahead.

00:39:42.040 No, I was just going to say, because you said there's opportunity in every industry.

00:39:45.160 And one of the biggest objections people hear whenever they're presenting their idea

00:39:48.960 is, oh, what makes you so different?

00:39:51.280 It's like, well, there's fucking a lot of room for improvement in every single industry.

00:39:55.060 So you don't have to create something new. 0.89

00:39:57.360 No.

00:39:57.800 You just have to do it better than the next guy.

00:39:59.200 No, that's what I'm saying about the opportunity.

00:39:59.900 You get what I'm saying?

00:40:01.260 Dude, the opportunity is that everybody's doing it the old way. 0.98

00:40:06.040 So if you go into a fucking tire business and you start doing tires the right way, guess 0.99

00:40:11.680 what? 1.00

00:40:12.600 People are going to buy your fucking tires and they're going to buy a lot of them. 1.00

00:40:16.560 You get what I'm saying? 1.00

00:40:17.180 Like, it doesn't matter how boring you think your business is because a lot of these young 1.00

00:40:21.180 bucks, dude, they have the idea in their head that whatever they're doing isn't very

00:40:26.920 exciting.

00:40:27.660 It's boring.

00:40:28.500 It's this.

00:40:29.040 Dude, it doesn't matter what you're doing.

00:40:31.080 We're talking about shifting the focus from trying to pull one over on the customer to 0.99

00:40:36.020 actually contributing to the betterment of their fucking existence. 0.95

00:40:40.560 And if you can shift your company or your idea or your product to that, instead of it 0.99

00:40:46.720 being about you and being about them, dude, you're going to fucking dominate. 0.82

00:40:50.760 Like, not just win. 0.99

00:40:52.640 You're going to crush everybody.

00:40:55.360 It's just the way things are right now.

00:40:57.120 You've been saying this for quite some time and I've always tacitly agreed with you, but 0.67

00:41:01.440 I think that in the back of my mind, I was like, well, is it really true?

00:41:05.080 And you've been saying like, you know, these people that have run these companies that have

00:41:08.200 been around for a while and these executives, you know, the white haired guys in the polo and

00:41:12.240 the people that we think of when we think of the...

00:41:13.740 I love that, by the way. 0.98

00:41:15.120 Just so you know, like you guys don't understand the amount of fucking love that I had in my 0.99

00:41:20.180 brain and in my heart whenever I pulled my fucking key out and they fucking looked at 0.99

00:41:24.400 it. 1.00

00:41:24.560 And I'm sitting there in a fucking, in my Roots of Fight tank top and my jeans and my fucking, 1.00

00:41:28.820 my Nike Witherspoons looking like a fucking old dude trying to be cool, you know? 1.00

00:41:34.400 And they're just like, what the fuck? 1.00

00:41:37.940 Like it totally blew their fucking minds. 1.00

00:41:39.700 And I think what you've been saying for a while is that all of these companies, they 0.99

00:41:44.440 really, when it comes to marketing and building culture and everything...

00:41:47.700 They're still riding the wave.

00:41:48.720 Well, they don't have a clue. 1.00

00:41:50.140 They're riding the fucking wave. 1.00

00:41:51.560 They are riding the wave. 1.00

00:41:52.380 And you've been saying for years, they really don't have a clue.

00:41:55.360 And I didn't realize this until... 0.99

00:41:56.480 Tyler, they just haven't fucked up enough yet to fucking have the wave. 0.99

00:41:59.260 Time hasn't caught up to it yet. 1.00

00:42:00.540 Look at Domino's Pizza, motherfucker. 1.00

00:42:02.660 Domino's Pizza fucking learned the hard way. 1.00

00:42:05.200 All right? 1.00

00:42:05.960 Ten years ago, Domino's Pizza sucked. 0.98

00:42:08.260 It was terrible. 0.99

00:42:08.880 It was gross.

00:42:10.080 All right? 0.99

00:42:11.160 Disgusting. 0.55

00:42:12.200 What happened? 0.89

00:42:13.080 Those kids went and did that video where they took a bath in the sink and they did all 1.00

00:42:17.060 that nasty shit and it went viral. 1.00

00:42:19.080 So Domino's was forced to realize that like this shit matters. 1.00

00:42:25.320 Right. 0.99

00:42:25.580 And so what did they do? 0.99

00:42:26.740 They learned fucking instantly. 0.98

00:42:28.440 And what'd they do? 0.99

00:42:29.100 They went out. 0.99

00:42:29.880 They made their products fucking good. 0.99

00:42:31.740 Do you order Domino's right now? 0.99

00:42:33.160 Like for a fucking quick pizza, it's considerably better than any of the other choices. 0.98

00:42:39.300 And I... 0.99

00:42:40.120 It hurts me to say that because I fucking don't like Domino's. 0.99

00:42:45.000 Like I always thought it was disgusting. 0.98

00:42:46.320 But I'm telling you right now, dude, their product has improved.

00:42:49.640 Is it a pizzeria pizza? 0.99

00:42:51.160 Fuck no, it's not pizza. 1.00

00:42:52.060 No, but they're not trying to be. 1.00

00:42:53.020 No, but for delivery pizza, they are crushing everybody.

00:42:55.940 Yeah.

00:42:56.220 And it's because they learned this lesson that I'm talking about.

00:42:58.700 They had to learn it or they would have been out of business.

00:43:01.080 Well, and I don't know if you remember...

00:43:02.260 Because I don't think people...

00:43:03.060 People might not know what happened, but those kids made that video.

00:43:05.600 You know what I'm talking about?

00:43:06.240 Yeah, yeah, absolutely.

00:43:06.660 Where they were like taking a bath in the sink and they were naked. 1.00

00:43:09.640 And I think they like shit in the sink or something. 0.99

00:43:11.380 And they put it on YouTube. 1.00

00:43:13.000 And dude, it cost them a fuckload of money.

00:43:16.300 So they had to completely recommit everything about...

00:43:20.480 They changed everything.

00:43:21.600 No, they had to do it.

00:43:22.200 Outside of their logo.

00:43:23.220 Bro, they had to do it.

00:43:24.360 They had to show people that they were committed.

00:43:27.220 And the only way you could show people that you're committed is by solving their problem

00:43:31.580 better.

00:43:32.660 And what's solving their pizza problem better? 1.00

00:43:35.460 You make a better fucking pizza. 1.00

00:43:37.200 Right. 0.99

00:43:37.400 And kind of similar to that, I don't know if you remember years ago, they didn't necessarily

00:43:43.400 get exposed, but Hardee's just came out and they had a whole ad campaign that basically

00:43:48.680 is like, you know what?

00:43:49.580 We kind of woke up one day and realized... 0.99

00:43:51.260 That we suck. 1.00

00:43:51.840 We suck. 1.00

00:43:52.560 So we're going to make better hamburgers. 0.99

00:43:54.860 Dude, you see Wells Fargo running ads like this right now.

00:43:58.040 It's cool. 0.88

00:43:58.720 It's fun for me to see these bigger companies wake the fuck up.

00:44:01.760 Wells Fargo's running ads right now talking about how they lost their customers' trust 0.53

00:44:05.740 and they're working to gain it back.

00:44:08.080 And it says, established in 1862, re-established in 2018. 0.98

00:44:15.020 And I saw that ad and I'm like, fuck yeah, dude. 0.97

00:44:17.080 Like, they're getting it. 0.99

00:44:18.680 You know what I mean?

00:44:19.140 It's fun to see big companies start to get it.

00:44:22.260 Honesty is always very attractive to the public.

00:44:24.820 It's like that...

00:44:25.680 I don't know if you remember that...

00:44:26.580 Especially when you're handling their money.

00:44:28.060 Right, exactly.

00:44:28.940 But I don't know if you remember that car rental place that basically they came out and

00:44:35.140 their whole shtick was, we're number two, but we try harder.

00:44:39.440 You know, like, we're not number one yet.

00:44:41.420 We're number two, so we try harder.

00:44:43.320 Yeah.

00:44:43.560 You know?

00:44:44.120 What you're starting to see, though, and what we're talking about, is we're seeing big

00:44:48.660 companies start to wake up.

00:44:50.020 And they're starting to realize.

00:44:51.200 But the point is, is that this is the only time in the last hundred years where the little 0.98

00:44:56.500 guy has had the exact same fucking advantage as the big guy. 0.98

00:44:59.800 Right. 0.99

00:45:00.000 It doesn't cost that much to go out and run a fucking internet, social media, Facebook 0.99

00:45:05.640 campaign. 0.99

00:45:06.840 And really, honestly, if you don't have the money to do that, it doesn't cost you anything 0.86

00:45:10.140 to provide such a fucking amazing experience that people talk about it for free. 0.78

00:45:15.520 Right. 0.99

00:45:16.040 You get what I'm saying?

00:45:16.560 Absolutely.

00:45:16.880 It just takes effort.

00:45:17.820 But I gotta make the point that I was making earlier.

00:45:21.140 No.

00:45:21.420 You've been saying for the longest time that these people just don't get it and that these

00:45:26.760 executives that are running, like, these established, you know, companies that have been out for

00:45:32.060 years, that they don't get it.

00:45:34.160 And I keep on thinking, like, he's gotta be wrong.

00:45:35.820 How can these guys be leaders?

00:45:37.260 But you're right.

00:45:37.840 They totally don't get it.

00:45:38.860 They're so, they're operating on, like, old world values.

00:45:42.200 Look at it.

00:45:42.740 Why would you look at anything?

00:45:44.740 All right, look.

00:45:45.860 Let me put it to you this way. 0.99

00:45:46.880 Like, let's just say, you made $10 million a year for the last 30 fucking years. 0.99

00:45:52.180 And I come to you and I say, hey, you're doing it fucking wrong. 0.98

00:45:55.400 What are you gonna say? 0.96

00:45:57.120 Oh, yeah.

00:45:58.020 I wouldn't even listen to you.

00:45:59.180 Why?

00:45:59.480 If I was in trash, because at the moment, I have money in my pocket.

00:46:02.900 No. 0.99

00:46:03.680 You have every fucking reason to believe that what you're doing is working and winning. 0.98

00:46:10.820 And that's what's happening right now. 0.98

00:46:12.460 These companies have won for a long time.

00:46:14.520 They don't see a problem in what they're doing.

00:46:16.480 And the problem's happening at street level.

00:46:19.180 It's happening at the level that they're not even looking at because they're too way up

00:46:23.400 in their towers.

00:46:24.260 They're seeing where they're at and not where they should be.

00:46:26.420 Dude, they're just so used to winning, bro, that there's no reason to look at it.

00:46:30.240 Right. 0.98

00:46:30.420 Look, if you won fucking 15 NASCAR championships in a row and someone came to you and said, 1.00

00:46:35.780 hey, bro, your fucking car's fucked up, you'd be like, what the fuck are you talking 1.00

00:46:39.360 about? 1.00

00:46:40.080 But it's fun because, like, dude, like, I know I'm right because we're building it, right? 0.99

00:46:44.200 And at street level, like, I'm still on the fucking streets. 0.97

00:46:47.180 Like, I'm still going to events from, you know, I was at a fucking grand opening for 0.99

00:46:50.260 a store of ours fucking two weeks ago. 0.99

00:46:52.260 Like, I'm still in the fucking trenches. 1.00

00:46:55.180 And these motherfuckers are so out of it, they don't see what's happening. 1.00

00:46:58.440 And I like it. 1.00

00:46:59.460 Like, it's fun, you know?

00:47:00.360 Dude, you'll like this analogy.

00:47:01.720 And you're going to call me king of the nerds.

00:47:03.240 But, uh, you ever seen those war movies from back in, like, the American Revolution where

00:47:09.700 you have the English guys and they're in the redcoats and they're in the big long lines 0.96

00:47:14.180 and they stand in one line and they just shoot, you know?

00:47:16.980 Right.

00:47:17.500 So, England was literally the greatest power on the earth at the time of, you know, back

00:47:23.560 in 1776.

00:47:24.760 So, they start going against the American colonists who are these, like, little ragtag, you know, 1.00

00:47:28.560 guys.

00:47:29.420 And what the colonists have, they learned a bunch of, like, fighting stuff from the

00:47:32.680 Indians.

00:47:33.180 So, while the English are doing all this stuff that's tried and true and has worked to defeat 1.00

00:47:37.320 armies forever, they're over there going, oh, look at those stupid Americans. 1.00

00:47:41.060 They're hiding behind trees and rocks and, uh, you know, they're getting shot, right? 1.00

00:47:45.600 And it just made me think. 0.99

00:47:46.600 No, dude, they're too busy critiquing how dumb those people are that they're losing to them. 1.00

00:47:52.260 And the Americans are over there going, well, you know, the Indians, they hide behind rocks, 1.00

00:47:55.660 they shoot from trees.

00:47:56.480 And then, and they, and they, instead of, like, one massive campaign, they do these

00:48:00.180 little gorilla attacks and they win. 0.77

00:48:02.320 Well, what are we really talking about, dude?

00:48:03.820 What we're talking about is-

00:48:05.880 Innovation.

00:48:06.280 We're talking about the failure to adapt.

00:48:08.440 Right.

00:48:08.820 And we're talking about the, being too rigid with your business and your ideas and your

00:48:14.380 ability to observe and take in what's really happening.

00:48:17.920 And really, if we want to break it down further, we're talking about people's egos getting in

00:48:22.060 the way.

00:48:22.340 Right.

00:48:23.260 Okay.

00:48:23.860 So, I mean, we got a little off track there.

00:48:27.740 No, that was all good stuff, though.

00:48:29.020 So, so let me, let me recap based on what you've said.

00:48:31.620 So the first two sort of small town principles-

00:48:34.100 Otherwise we're going to have a 17 hour podcast.

00:48:35.900 The first two small town principles are, you know, in a small town, everybody knows your

00:48:40.020 name.

00:48:40.760 Everybody knows the name of your family.

00:48:42.260 So make it personal.

00:48:43.140 The second one is, you know, small town, people don't carry keys or lock their homes.

00:48:46.640 So you got to do things to establish trust.

00:48:48.260 And you talked about different things like doing anything you can to provide a solution

00:48:54.220 or to meet a need.

00:48:55.780 And then you talked about not selling people stuff that they don't, that they don't need.

00:48:59.760 So in a small town, it's, it's a really tight knit community and that can be a blessing

00:49:04.800 or it can be a curse.

00:49:06.040 Yeah.

00:49:06.160 Everybody knows each other.

00:49:07.160 Right.

00:49:07.380 So it can be a blessing if you get pulled over and your uncle is, is, you know, the sheriff,

00:49:12.220 you might be let off.

00:49:13.200 But on the other hand, you could get into a fight with the kid who turns out his dad

00:49:17.340 is the local judge and you get a DUI and his dad's like, okay, paybacks are hell.

00:49:21.140 So I can see that.

00:49:22.520 That's how it is right now.

00:49:23.520 Right.

00:49:23.760 Like everybody's affiliated with everything.

00:49:25.720 Like every single person in your company represents your company at all times, whatever

00:49:31.100 they're posting on their social when they're off of, and this is what you guys have to

00:49:36.260 understand is like people who are paying attention and understand like, dude, like I'm looking

00:49:42.340 to see what my employees post.

00:49:45.000 And you know, a lot of people are like, well, I didn't post that while I was at work. 0.99

00:49:49.460 Well, that doesn't mean that I don't fucking fire you for that. 0.98

00:49:52.360 Right. 0.99

00:49:52.640 You know, oh, that's free speech.

00:49:53.960 No, it's not free speech. 1.00

00:49:55.320 You represent my fucking company at all times. 0.99

00:49:58.520 You're representative of the brand. 1.00

00:50:00.240 And that's what people I think are starting to, they're starting to wake up and understand

00:50:04.800 is that not only do you represent the company all time, but this is a way for you to create

00:50:10.900 tremendous value by evolving your personal brand to be valuable 24 hours a day, not just,

00:50:17.800 you know, being an average Joe Schmo that's going to sit on his cooler at five o'clock and 0.98

00:50:22.180 drink fucking beer with the neighbors. 0.99

00:50:23.460 Right. 1.00

00:50:24.140 Yeah.

00:50:24.360 So, you know, you really, what this comes down to is a tremendous opportunity for you as an

00:50:31.360 employee to create tremendous value that you wouldn't be able to create otherwise.

00:50:36.640 How many of the other people at your work are, are working on their personal brand to contribute

00:50:41.940 to the company?

00:50:43.260 How many people at your work?

00:50:44.960 And you might say, well, I don't feel like doing, well, you know what, then you don't 0.97

00:50:47.400 feel like getting fucking paid either. 0.91

00:50:49.700 The people that say, oh, you know, there's been this, this, so such a blurring between 0.98

00:50:54.640 professional and personal.

00:50:55.920 It's just such a bad thing.

00:50:57.340 No, it's not a bad thing.

00:50:58.580 No.

00:50:58.840 Because what it means is you can't, you can't act one way, nine to five.

00:51:03.520 And then when you get home, you'd be somebody totally different.

00:51:05.700 And that's why the idea of inviting character.

00:51:07.860 Yes. 0.94

00:51:08.080 That's why the idea of doing the right thing all the fucking time is so important. 0.98

00:51:12.760 It has to be part of the culture of your company. 0.99

00:51:16.640 What people do outside the doors of your building fucking affects your company. 0.99

00:51:22.060 Right. 0.98

00:51:22.540 So why not make your company somewhere where people can come, they can actually improve

00:51:29.140 by adopting the culture into their lives.

00:51:32.240 And when I say approve, they could improve their home life.

00:51:35.200 They could improve their relationships.

00:51:36.980 They could improve their physical fitness.

00:51:39.380 Your company culture should be based around helping people improve and doing the right thing

00:51:46.040 is a great cornerstone to build around when it comes to core values of your brand.

00:51:51.480 Hint, hint, hint. 0.99

00:51:52.780 Doing the right thing should be a core value of a fucking company. 0.99

00:51:56.140 Absolutely. 0.99

00:51:56.900 So, I mean, bottom line. 0.99

00:52:00.080 Because, dude, at the end of the day, like, dude, if you go out and you're a shitbag, you 0.99

00:52:04.020 know, on the weekend and people know you're a shitbag and they know you work for me, guess 0.99

00:52:07.860 what's happening? 0.96

00:52:08.760 You ain't working for me.

00:52:11.520 It's just the way it is.

00:52:13.340 And I might be, I would say, on the progressive edge of that.

00:52:16.280 Right.

00:52:16.700 Like, because we do a lot on social.

00:52:18.240 We do a lot of internet marketing and this and that.

00:52:21.480 And there are jobs where they don't care about that stuff yet.

00:52:26.000 Right.

00:52:27.260 But they're going to.

00:52:28.600 Right.

00:52:29.240 And this is what I love about what's going on in society is because it's forcing people

00:52:33.420 to level up their core values on a personal level if they want to get paid more.

00:52:38.180 You know, people are like, oh, I hate the technology society and social media and things were better

00:52:42.260 and this and that.

00:52:42.820 I actually disagree with that.

00:52:44.420 Was it less annoying sometimes and less stressful?

00:52:48.580 Absolutely.

00:52:49.320 Because you weren't always connected.

00:52:50.700 But I do believe that people are becoming better people because of it. 0.99

00:52:57.060 Now, we all have the guy who talks some random shit and we all have people who say ignorant 1.00

00:53:02.520 shit on fucking Instagram and Facebook. 1.00

00:53:04.880 I'm not talking about those guys. 1.00

00:53:06.080 I'm talking about the 90% of the other people. 0.54

00:53:10.600 I think they're evolving and they're understanding that their value is going to come down to what

00:53:15.040 sort of value they can bring by being a better person.

00:53:19.140 And, you know, dude, I could be biased on that because our company represents that very well. 0.81

00:53:24.120 Like, I work with some fucking amazing people and they all work to be better. 0.80

00:53:28.620 So I'm around that all the time. 0.94

00:53:29.900 But I see other companies picking up on it where four years ago when we first started really pushing

00:53:34.460 that out, nobody was doing it.

00:53:37.120 You know what I'm saying?

00:53:37.760 Right.

00:53:37.980 But I think you're absolutely right.

00:53:40.480 And I also think that the whole situation is creating a good accountability, not just for you

00:53:45.100 to do the right thing, but it's also creating like a really positive force, like a positive

00:53:50.840 peer pressure.

00:53:51.480 Because back in the day, you might have been a good guy, you know, and you were some

00:53:55.360 manufacturer, but you were, let's say you were doing some business to business

00:53:59.100 partnership with the, with a guy that wasn't the greatest guy, but you're like, well, I

00:54:03.760 mean, nobody knows I'm doing it with him and I'm not doing the things he's doing.

00:54:06.660 So, but nowadays you can't really do that because everybody's going to know, well, Andy's

00:54:10.480 in bed with, you know, this is the greatest thing.

00:54:13.080 You know what I'm saying?

00:54:13.780 Yeah, dude. 1.00

00:54:14.380 I fuck, of course I know, dude. 0.99

00:54:15.740 The greatest thing that I love about this is like what we talked about earlier where, 1.00

00:54:19.340 and I say this a lot, you know, where people have that mentality, like you've heard

00:54:23.760 our grandparents say and our parents say, yeah, you know, that guy made a lot of money 0.99

00:54:28.080 doing this and whatever this was, was like some sort of fucking shady bullshit of fucking 1.00

00:54:32.700 people over. 1.00

00:54:33.720 Well, that motherfucker ain't making money right now. 1.00

00:54:36.300 You know what I mean? 1.00

00:54:37.180 And so now we're money.

00:54:38.880 And this is, this goes back to the morality of money that we talk about a lot where for

00:54:43.980 a long time, people looked at having a lot of money as an indication of somebody's lack

00:54:50.220 of moral character.

00:54:51.160 Now people who are making a lot of money are people who are providing solutions, helping

00:54:56.780 people, bringing people up, and they are actually contributing to a better existence of other 0.99

00:55:02.520 humans, which means that money is no longer a sign of how fucking much of a, of a shit bag 1.00

00:55:08.360 you are. 1.00

00:55:08.920 It's now a sign.

00:55:10.460 If you're winning right now, it's a sign of how much you're contributing to other people, 0.98

00:55:15.900 which is a fucking great thing. 0.97

00:55:17.400 Oh yeah. 0.99

00:55:18.140 You know?

00:55:18.580 And so you could take the idea that most people have that money is some sort of evil

00:55:24.740 thing and you can really fucking kind of shove it in their face because it's not, you know 0.81

00:55:29.860 what I mean? 0.67

00:55:30.120 Because right now, are there people right now who are making a lot of money that aren't

00:55:34.380 doing the right thing?

00:55:35.320 Absolutely.

00:55:36.160 But like Tyler said earlier, they're riding the wave that has existed for 80 years before

00:55:42.160 this time, right?

00:55:44.000 They're still riding up on that wave, dude, and that wave is going to crash.

00:55:47.760 And what's going to happen is you're going to see the people who are building companies

00:55:51.260 now, who are making money now, who are building companies that are new and winning now and

00:55:56.940 taking big chunks of market share from these 80, 70, 60, 50 year old companies away from them. 0.98

00:56:04.000 They're going to do it by doing the right fucking thing. 0.95

00:56:07.620 And I like that because that is a betterment of society. 0.99

00:56:12.640 Absolutely.

00:56:13.020 So how would you, I mean, like if we were to bring it all down to one basic overriding

00:56:17.900 principle, like...

00:56:19.200 Dude, the one basic principle is this.

00:56:21.760 If you want to win and the way business is now, assume that every single person that you

00:56:28.040 talk to is going to go on Instagram, going to go on YouTube, going to go on Facebook,

00:56:33.700 going to do a podcast episode about their interaction with you.

00:56:37.640 And if you assume that every single person that you talk to is going to do that and you

00:56:42.900 start to pretend as if that's the truth, the person in the grocery store, the homeless

00:56:49.240 woman on the corner, okay? 0.99

00:56:51.740 When you see a shopping cart that's out in the middle of the thing and you don't go put

00:56:55.500 it away, you assume someone's got it on video and they're going to put it online.

00:56:58.780 When you start to really live that way, now you're starting to understand what it's going

00:57:04.200 to take to win in today's economic structure with social media and instant connectivity and

00:57:11.200 all the cool technology that we have.

00:57:13.240 That's as simple as I can make it. 0.98

00:57:15.360 Just assume that every fucking person that you talk to, everyone is going to fucking share 0.99

00:57:21.060 their experience with you, with the whole entire world. 0.99

00:57:24.020 And if you could build a culture based around that inside of a company, you're going to

00:57:30.400 improve tremendously and you're going to set yourself up to win for the next, probably

00:57:34.980 forever, right?

00:57:36.920 So basically, just assume- 0.98

00:57:39.180 Word travels fucking fast. 0.97

00:57:40.280 Yeah, word travels fast. 0.99

00:57:41.680 It's instant.

00:57:42.500 And just assume that everything done in secret is eventually going to be made known.

00:57:46.940 And you know what, dude?

00:57:48.060 And doesn't the world work that way?

00:57:49.340 Yeah.

00:57:49.740 It does work that way.

00:57:50.740 When you've been around enough, you know, uh, Tony Robbins used to, used to say this 0.98

00:57:57.340 and he was saying this for the last 20, 30 fucking years, dude. 0.94

00:58:01.160 Um, and I don't remember exactly how I said it, so I might butcher it, but I, it's stuck 0.98

00:58:04.980 with me, dude.

00:58:06.140 He said in his personal power course, um, which is a great course by the way, and it might sound

00:58:11.320 a little outdated if you listen to it now, but the principles are universal.

00:58:15.200 Um, he talks about how, uh, you, you go through life pretending like the whole world is watching

00:58:22.440 you, like, like that you're on like national television or international television.

00:58:26.680 Everybody sees everything that you do.

00:58:29.180 It's a great way to hold yourself accountable because what's going to happen after doing

00:58:33.800 that, what's going to happen is when you become aware of living like that, when you're 1.00

00:58:38.380 going to catch yourself doing fucked up shit. 0.99

00:58:40.140 All right, you're going to pass up leaving that shopping cart in the fucking middle of 1.00

00:58:44.960 the, uh, lot, or you're going to, you know, you're just going to catch yourself doing the 0.94

00:58:50.160 things that you used to do and not think about, and you're going to start changing them.

00:58:53.600 It's going to evolve you into a better person, you know?

00:58:56.100 So just start thinking that way.

00:58:58.020 And that's really the bottom line of this is that we went back to the old way of doing

00:59:02.440 business and we're not going back.

00:59:04.820 We are back.

00:59:06.060 And companies that are winning now who are still out there trying to take advantage of

00:59:10.340 customers, they're going to win temporarily because here's the thing.

00:59:14.600 When a social media first came out, people thought about influencers and they think about

00:59:20.520 influencers.

00:59:21.440 Oh, well, this person has a hundred thousand followers or 500,000 or a million followers.

00:59:26.120 They're an influencer.

00:59:27.840 No, everybody's an influencer.

00:59:30.800 Your mom's an influencer. 1.00

00:59:32.540 Your dad's an influencer.

00:59:34.020 Your grandma's an influencer. 1.00

00:59:35.440 Your grandma who has 47 followers on fucking Facebook is an influencer. 1.00

00:59:42.400 And when you start seeing everybody as an influencer, your understanding of how you are going to 0.99

00:59:49.920 conduct yourself in terms of how it always matters starts to change.

00:59:55.120 And when that starts to change, you start to look at everything that you're doing and you

00:59:59.200 work to make it very good all the time.

01:00:02.400 Now, are we going to have lapses?

01:00:04.120 Absolutely.

01:00:04.560 Are we going to have lapses where you say something wrong or you do something wrong or you miss an

01:00:12.440 opportunity?

01:00:13.340 Absolutely.

01:00:14.080 But as long as you're aware to where you're catching them and you don't keep doing them,

01:00:17.880 you're going to continue to improve.

01:00:19.740 You follow what I'm saying?

01:00:20.600 And I think you would agree.

01:00:21.900 There's a difference in lapses and judgment and just intentionally hurting people.

01:00:26.820 I agree.

01:00:27.420 Yeah, definitely.

01:00:28.240 You know, and when you make a bad decision, you know, like we talked about, hold yourself

01:00:33.460 accountable and apologize and make it right.

01:00:35.920 You know, that's the one thing about people that a lot of people are scared of.

01:00:39.240 Like, they're scared of their disgruntled customers. 0.99

01:00:42.100 Well, people who are, you know, like I see companies doing this shit all the time. 0.97

01:00:45.300 Like, they got a disgruntled customer on their Instagram or Facebook page and they just 0.97

01:00:50.680 delete it.

01:00:51.700 Right.

01:00:51.940 And like, dude, good luck with that.

01:00:54.200 Yeah.

01:00:54.500 But not only that, you're like, or they don't respond.

01:00:57.640 You're missing a huge opportunity there because if somebody is, is upset with your services

01:01:03.940 or your product and you go make it right, that same person who was loud enough to tell you

01:01:12.540 that there was a problem will be 10 times louder when you go over the top and fixing it

01:01:18.060 for them.

01:01:18.540 Absolutely. 0.99

01:01:18.920 They're going to, you're going to turn, those people are the best fucking people. 0.98

01:01:23.760 It's almost worth fucking it up sometimes just to get that opportunity and businesses 0.98

01:01:28.380 miss it all the time. 0.91

01:01:29.860 They, they don't pay attention to the people who are upset because they think they're a

01:01:34.880 headache instead of thinking it as an opportunity.

01:01:37.320 And the other thing about this too, guys, and this is the truth, you know, a lot of you

01:01:42.140 guys who are running companies, you're saying, Oh, these customers are hard to do. 0.99

01:01:45.460 Dude, I can't fucking stand that when people say this shit to me. 1.00

01:01:48.160 I get DMS about this shit. 1.00

01:01:50.660 Oh, my customers just don't understand. 1.00

01:01:53.100 Motherfucker. 1.00

01:01:53.820 It's not your customers that don't understand. 1.00

01:01:56.220 It's you that doesn't understand.

01:01:58.620 When you have someone complaining to you about something, there's a very high probability that

01:02:03.440 there's 20, 30, a hundred, a thousand other customers that have the same problem that you're

01:02:10.200 just not aware of because they don't care enough to say something.

01:02:12.940 And people misunderstand the opportunity of a disgruntled customer.

01:02:17.600 I, dude, it, I can tell you for sure, it is your biggest opportunity for tremendous

01:02:25.420 free advertising because this person's upset.

01:02:29.280 You have the opportunity to not just fix it, but to make it over the top, right? 0.97

01:02:33.680 To where they say, Holy shit, dude, I'm never shopping anywhere else. 0.98

01:02:38.000 Absolutely. 0.98

01:02:38.900 One of the best pieces of advice my wife and I were ever given was, you know, people complain

01:02:43.520 about having strong-willed children.

01:02:45.400 They're like, no, you want strong-willed children because if you point them in the right direction,

01:02:49.260 they become this like force of nature and really impact the world.

01:02:52.720 But that's the way it is with these disgruntled customers.

01:02:55.940 Generally, I think you would agree.

01:02:56.940 There are, there is a small minority of people who are just being unreasonable, but generally

01:03:01.840 if a, if a customer is disgruntled, the problem becomes Vaughn is when you see all of your

01:03:06.020 customers that are disgruntled as unreasonable.

01:03:08.140 Right, right.

01:03:08.940 And that's the mentality that the old, the, the old businesses have.

01:03:13.040 Oh, well, they just don't get us or, or they just, you know, they don't like us or this

01:03:17.200 or that.

01:03:17.600 And they make up, they make up stories about how it's the customer's fault.

01:03:21.760 Dude, if it's the customer's fault that much, it ain't the customer's fault. 1.00

01:03:24.780 It's fucking your fault. 0.99

01:03:26.320 But you're a hundred percent, thousand percent right. 1.00

01:03:28.620 That once you turn, once you turn people who are disgruntled and you solve it, they become

01:03:33.560 like this absolute force and ambassador for your, for your brand.

01:03:37.300 Yeah.

01:03:37.800 Cause it's just the energy of their soul gets pointed in the other direction.

01:03:40.700 Think about that when that's happened to you.

01:03:41.520 Think about some time in the past where you've bought something or, or, uh, and didn't receive

01:03:48.140 what it is you wanted to receive and you were pissed.

01:03:50.740 And what you also have to understand is that most of the, most of the time when we get

01:03:54.720 something that isn't the way it is, we've dealt with hundreds of other companies over

01:03:59.400 the course of our life. 0.99

01:04:00.720 And we know that the best way to get a response is to be Uber fucking pissed. 0.97

01:04:05.740 So as a company, you have to understand that when people come at you the first time, they're 0.98

01:04:10.800 not coming at you because they're mad at you.

01:04:13.780 They're coming at you that hard because they assume that you're going to give them the blow

01:04:20.280 off like everybody else has done and not care.

01:04:23.000 So dude, understanding them from the get go and, and, uh, and say, and taking responsibility

01:04:30.000 right away and giving them a fast response.

01:04:33.240 Those are all things that help bring that person back. 1.00

01:04:35.700 And they're like, Holy shit. 0.95

01:04:37.320 I, and a lot of times what will happen to customers will apologize. 1.00

01:04:40.280 They'll be like, fuck, I'm sorry. 0.94

01:04:42.320 I didn't mean to be so I was having a bad day or I was this or as that. 0.98

01:04:45.520 But it's just the, dude, we could do a whole episode on that.

01:04:49.640 But the point is, is that, you know, it's just like a small town.

01:04:54.560 You have to take care of the people who are disgruntled. 0.98

01:04:56.960 You have to, you cannot fucking ignore them. 1.00

01:04:59.260 You can't just delete them off your fucking Facebook. 1.00

01:05:01.360 Your company be dead in the water in two years. 1.00

01:05:03.900 All right.

01:05:04.500 I can't even believe that some companies are still doing that.

01:05:06.800 But hey guys, we've got some very, very important announcements, big things coming up.

01:05:11.480 It would behoove you to be on our mailing list.

01:05:14.360 Just andyfricella.com forward slash subscribe.

01:05:17.800 Trust me when I say you're going to be, you're going to want to be the first people to hear

01:05:21.540 about some of the things we got planned and some of the things we're launching.

01:05:24.880 So, so make sure you, you sign up.

01:05:27.460 Andyfricella.com forward slash subscribe.

01:05:30.280 Guys.

01:05:30.780 And also I just want to say thank you so much for all the love and all the support for the

01:05:34.620 podcast.

01:05:35.920 You know, this is a passion project for us.

01:05:38.200 This is something we do to try and help fix some of the problems that are being bred into

01:05:46.620 society.

01:05:47.740 And it just means a lot to me that you guys resonate with that and that you support that.

01:05:52.620 And I appreciate that so much.

01:05:54.060 And so I, you know, I don't say it enough, but I just want to tell you guys, thank you

01:05:56.940 so much for that.

01:05:57.700 Um, if you want to connect with me on social media, obviously I'm on Instagram, Andy Frisella

01:06:03.640 on Facebook, Andy Frisella on YouTube, Andy Frisella.

01:06:06.520 Uh, and you know, you could basically get little mini versions of the podcast there on a daily

01:06:11.820 basis.

01:06:12.140 So, um, with that being said, I don't have anything else, anything else from, all right,

01:06:17.180 guys, we'll see you on Thursday.

01:06:18.480 Okay.

01:06:27.700 So, um, with that being said, I don't have anything else from, all right, guys, we'll see

01:06:40.700 you on Thursday.

01:06:41.700 Bye.

01:06:42.700 Bye.

01:06:43.700 Bye.

01:06:44.700 Bye.

01:06:45.700 Bye.

01:06:46.700 Bye.

01:06:47.700 Bye.

01:06:48.700 Bye.

01:06:49.700 Bye.

01:06:51.700 Bye.

01:06:52.700 Bye.

01:06:53.700 Bye.

01:06:54.700 Bye.

01:06:55.700 Bye.

01:06:56.700 Bye.

REAL AF with Andy Frisella - May 29, 2018

The Small Town Secrets That Drive Big-Time Success , with Andy Frisella - MFCEO239

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