The Small Town Secrets That Drive Big-Time Success , with Andy Frisella - MFCEO239
Episode Stats
Length
1 hour and 6 minutes
Words per Minute
196.70956
Summary
On this episode of the MFCEO Project, we have our first guest on the show, Jon Claude Van Damme! We talk about his life growing up in the late 80s and early 90s, how he became a rock and roller, and how he turned it all around.
Transcript
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I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.
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Without me, my family wouldn't have food. Anybody go against me gotta lose.
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What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host, and I am the motherfucking CEO.
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Guys, today is Tuesday. That means we're going to have a longer podcast, a full-length podcast.
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On Thursdays, we do Thursday Thunder. If this is your first time listening, this is an entrepreneurship-based podcast.
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It is a podcast that will encompass all aspects of not just owning a business, but learning how to become the motherfucking CEO of yourself.
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It's a business-slash-personal-development-slash-success podcast.
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And just because you don't own a business doesn't mean this podcast isn't going to be extremely valuable to you.
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Now, we do ask something from our listeners that a lot of podcasts don't ask.
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A lot of podcasts run an unbelievably annoying amount of ads. We don't do that.
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A lot of podcasts will try to sell a bunch of shit. We don't do that either.
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We are actually trying to make a difference in the way that people are operating in the world.
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That's why it's called a project, the MFCEO Project.
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Now, we do have a fee for this podcast, and the fee is not money.
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The fee is this. If you find value in this podcast, if you listen to this podcast for the next hour or so,
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and you say, damn, dude, I learned some good shit out of that podcast, I ask that you bring us a friend, all right?
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And so, the next time, you know, personal development, success, a good book to read,
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those kind of conversations come up, I would just appreciate it if you shared what we're doing here with the MFCEO Project.
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Now, with that being said, I have the full crew here today.
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I'm joined by my co-host, the pastor of disaster, Vaughn, the impaler, DJ, DJ God, John Claude Van Damme.
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While we're on the 80s, I love the video you just posted with Rocky and Drago.
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Well, that's cool, because actually, Tyler made that video.
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Well, sometimes I figure out that, that's why I don't have that many videos, because it takes you forever to make them.
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He's rocking the khakis again, though, but, you know, we did okay last time with the khakis.
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Those motherfuckers, you could see your coochie.
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I thought you were going to say they were, like, out of season or something.
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Dude, the funniest thing happened on the way here, dude.
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So, I was driving one of the Lambos on the way here.
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People will literally just drive by and give me the fucking finger.
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And, like, dude, when I first started happening, I used to get, like, upset about it.
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Like, dude, I wonder what that guy's problem is.
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But this was really funny because this dude was on, like, a motorcycle.
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And he got, like, visibly mad that I, like, gave him the fucking finger back.
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Like, he got, you could tell he was, like, like, he wanted to jump off his motorcycle and fight.
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Like, and it's like, motherfucker, you fucking gave me the finger and I gave it back to you.
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There must be something in the air today because, you know, we get overwhelmingly positive response from our emails.
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But today I got a guy that replied and he just said, so selfish and egotistical.
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Like, that was his reply to the email that we sent out today about the podcast.
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So, I do what I sometimes do is I email them and I said, hey, man, I'm just curious.
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What about the email was selfish and egotistical?
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And his response was, it's just these stupid emails.
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So, I said, listen, Andy has an ego just like everybody else.
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But if you got to know him, I think you'd find that he cares about people and that he genuinely wants to help people.
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And I said, so, I mean, could you point out specifically what you're talking about?
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And just, once again, just so selfish and egotistical.
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Dude, the problem is, that's the point, though.
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Giving free content for the last three years and not charging a dime is selfish and egotistical.
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No, you can't spend time dealing with that shit.
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Like, I used to get upset when people would do that.
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Like, when they drive down and they give me the finger, like, for no reason.
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And now I just, like, laugh because I'm like, fuck, dude, that person's life must be, like, for real miserable.
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And I think, you know, that's the evolution of what you have to do if you're going to be especially,
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which actually ties in good to what we're going to talk about today with the new society that we're in.
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Because we're in a society now where everybody has a voice.
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And because a lot of you and most people are not used to getting feedback on their voice because they never had one before.
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When they get something that's negative or critical, they spend an exorbitant amount of time trying to, like, figure out why, you know.
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And there's a good book about that called The Four Agreements.
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Oh, yeah, you were telling me about that the other day.
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It's a good book because it talks about not taking things personal.
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And you have to understand that when people react a certain way, that's what's going on with them.
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You're just triggering or adding on to something that is already festering inside of them.
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So you can't, like, spend all this time trying to psychologically break these people down.
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Or, like, you're emailing this dude back four times.
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Go fucking listen to fucking Tony Robbins or whoever else.
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And I think, like I said in the last podcast with Jordan, you know, I think that's one of the most valuable things people can start to understand about not just business but their own personal brand.
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Is that no matter who, just because you're not abrasive or you're not, you know, like a little bit in your face or whatever.
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Like, let's say maybe I am, doesn't mean that you're for everybody.
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Like, you might be posting pictures of butterflies and posting all this positive shit.
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And, you know, somebody like me comes along and reads this shit and is like, dude, this is fucking sterile garbage.
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And I don't type that on your page, but that's what I'm thinking in my head because it's not for me.
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And I think adopting that mindset is something that all of you guys who are listening right now could really benefit a lot because it'll help you declutter.
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And it free up a lot of time that you probably spend thinking about why people are, you know, fucked up in the way that they treat you sometimes.
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You know, and that's been something that I've just, it's helped us be very successful in business and it's helped the personal branding.
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Because, dude, when you realize you're not for everyone, you take off that filter of like, well, if I say this, then somebody's going to type this back, so I'm not going to say it like that.
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And then what happens is, is you put out some content that really fucking moves people and resonates with people and makes people love you versus people just saying, oh, you're just another one of those guys.
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I thought of this exact thing that you were talking about last Thanksgiving when my wife labored over this pumpkin pie.
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And it was awesome, but nobody in my family liked it.
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And she said, like, she felt bad about herself.
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Or they didn't like go over the top to tell her they liked it.
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No, they didn't like it because she didn't really ask me.
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Like, whatever you do, do it the best, but even the best version of something, there's going to be people who just don't like it.
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It doesn't mean that you didn't do a great job.
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And especially in social media, which is funny because I didn't intend for this talk to like lead into what we're talking about.
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But that's what we are going to talk about today is we're going to talk about how social media has changed the dynamic of business, you know?
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And a lot of people who are out there, first of all, if you're not building your own personal brand, you're making a mistake because the internet, as you know, it's social media, as you see it is so fucking brand new.
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And like, you look at people who have 10 million followers or a million followers of 500,000 or a hundred thousand followers.
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And if you're going to opt out because you think you missed the boat, dude, you're going to really fucking miss the boat because your social currency is going to dictate how much money you make.
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You know, I, this is actually one of my favorite things that you and I have ever talked about.
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And I know you talk about how to succeed in business today, you, you literally have to think about like you're, you're running Mr. Frisella's general store in 1800s.
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So to unpack that whole thing, cause I know that you wanted to start with that.
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Like you, what, what the social media has done, we've gone through phases.
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And I've talked about this before, but back in the 1800s, dude, you know, you had, you had, uh,
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you know, your great, your great, great grandpa, my great, great grandpa, they had, they lived in a small fucking town.
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And, you know, let's just say my great, great grandpa had a general store called Frisella's general store.
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And your great grandpa would come in there and he would look for basic shit like nails and fucking hardware and probably some candy, you know, maybe, uh,
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horse saddle, you know, and, and he would talk to, they would talk to each other and they would have a relationship.
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And, um, you know, let's say that your, your grandpa was looking for something that, that, that I didn't, my grandpa didn't have.
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Well, he would order it in and when it got there, he would take it to his house.
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He would have a conversation with them and there was real service going on because there was real relationships that were happening.
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Business has always been like this since the dawn of fucking time.
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And what people don't realize is that for the last, you know, let's say 70, 80 years now, cause like the, in the 1930s things changed and we had the invention and the mass consumption of newspapers, uh, radio and television.
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And what happened was a lot of the companies that, that could afford to advertise, they were already established.
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So they were able to, uh, buy more and more and more advertising as the years went on.
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Those companies grew very large and they were the ones that were able to control the conversation and the message that was sent to us because no one else had a voice to, to have a response to that.
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So if you back in the 1800s, if I did your, my grandpa did your grandpa wrong, what would happen?
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Everybody in the town would know it would spread like wildfire.
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Because it wasn't a big economy, but the economy and the way that we're the, the word of mouth spread changed so drastically with the invention of these mass media, um, and, and the, and the, the invention of paid advertising that we were getting forced messages down our throat.
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And what happened eventually at companies figured out that if they, if they blurred the truth, if they inflated how great their products were, if they told lies about how their products would help you and what they would do, guess what would happen?
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So you would get the product that you ordered from some advertisement that you saw on TV and what happened?
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It didn't live up to what it was supposed to do.
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There was nothing you could do because there was no way for you to spread your voice because the, the, the economy had gotten so big that for you to even go out and tell everybody that you know about how you bought a product and it didn't live up to the standards that you expected that could take years.
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And for you to, for, for enough people to tell enough people to really affect a company, it could take a decade.
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And we have a, we had a situation for 70 years where, and you've probably heard this before and I know I've heard it.
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You heard people saying, Oh, well, dude, the way that company got big or the way that guy got rich is they fucked everybody.
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That general thought process comes from the 70 to 80 years where traditional media controlled the message that we were told.
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Cause small companies could not even get in the game.
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Fast forward 70, 80 years, a couple of things happened.
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One, the internet came around to social media came around.
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When social media came around, you have now the ability to click a button and tell every single person that you know about your experience with a product.
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There's websites dedicated 100% to reviewing products and services.
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There's ways for us to communicate to every single person we know from the time we were in fucking kindergarten or preschool till the time now when we're 35 years old or fucking 70 years old.
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That a product was either great or a product sucked.
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We had small town values where you had to do what you say you were going to do or ruin your business.
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Then we had a period of 70, 80 years where companies could like do whatever the fuck they wanted because there was no voice of balance and no repercussions from the consumer.
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Now we live in a time where it has come back to where the small town values are what is going to help a company succeed.
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If you want to succeed right now, you have to provide a product that works.
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You have to provide a service that solves a real problem.
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And you have to do it in a way, if you're smart, that customers will go out and tell everybody that they know.
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Well, your goal should be that every single customer that you have that deals with your business or deals with you if you work inside of a business is going to go directly to their social media and make a post about the entire experience.
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And if you want to hold yourself accountable, you should assume that they're going to.
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What's the post they're going to make about this interaction?
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And if you can burn that into your brain and your people's brains, guess what's going to happen?
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Your level of service is going to go way the fuck up because you know you're being held accountable.
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This is where when you hear people say things like Gary Vee says, empathy a lot.
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Or Gary Vee says, do the right thing is always the right thing.
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He's talking about over delivering on people's fucking needs and wants and desires to a point where you're putting their needs and wants and desires ahead of the want of your own, which is financial gain in business.
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And you're delivering so much over the top because you care about them and you're doing the right thing that you're going to win in business.
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This is exactly how it's going to work for the next, probably forever.
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What we really did was we went through a 70 year span where technology outpaced our understanding of what was going on.
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So, what we might have known for our whole lives as business is not really what business is.
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And we've just gotten back to the way it was in the 1800s and 1700s and 1600s, all the way back to where people were fucking selling fucking vegetables out of their caveman garden.
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And I would add that it's not just business to consumer, but it's also business to business.
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I was talking to Jason and he was saying how important it is that when you offer something like through first form or whatever, that what you advertise and what you offer is actually what you deliver.
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Because if you don't, then the merchant accounts that take the credit cards, if they get a bunch of complaints, they're like, sorry, we're not going to let you use our service anymore and then you're screwed.
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You can't win in business right now, and this is what people have to understand.
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And this is the dangerous mentality that we have in business is I have all these young entrepreneurs want to be entrepreneurs.
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And they're like, hey, I'm going to they got this fucking they got this fucking scam.
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OK, everything they have has a little bit of fucking snake oil in it.
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Like it's like, oh, I'm going to sell people this and I'm going to run Facebook ads this and I'm going to do this.
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And it's got all of it's got to like this angle to it.
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And those guys are like they're missing the point.
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Like, yes, you could probably make a living going from product to product to product to product and trying to fucking scam everybody.
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But you're never going to fucking crush long term.
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And they're spending 80 80 percent of their time on on Facebook ads and 20 percent of their time on actually creating a good product.
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Yeah, it's the same thing we talked about with networking.
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And and do we have a situation where, you know, we're going through we're we've gone through a transition where people who have that fucking I'm going to be in business and pull one over on people.
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You can't win because every time you try to do that, a customer is going to go make a post about your shit and tell everybody it sucks.
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You know, and so when you're thinking about your business and you're thinking about how you're going to sell something, your product or service or whatever it is you're offering has to be the real fucking deal.
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This this what this really does is it opens it changes business from everybody trying to make the cheapest fucking shittiest thing and sell it for the most amount of profit to changing it to where it should be the best thing.
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And dude, I like that because that's what I like to sell.
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I don't like to sell shit with everybody else, you know.
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But the basic understanding of how this of how this is affecting our economy is extremely important for people because it not only affects you if you own a company, but it affects you if you work inside of a company.
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Say you're a fucking manager of people or you're you're a you're a retail employee or you're any part of of the organization.
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What's going to happen to you if you have twenty five people a fucking month posting on the Internet how shitty your fucking experience was with you?
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What's going to happen to you if twenty five people a month post online about how amazing the experience was with you?
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Your value with the company is going to go up and you're probably going to get paid more and you're probably going to get promoted as long as you're in a company that isn't dumbasses.
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So you don't just have to own a company to understand how this is working.
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You know, you've got to adopt the mentality that, look, every single person I deal with is going to go on Facebook and write a fucking review about me.
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I think that like when I go to that, that's why whenever we go to talk and I can't talk to everybody.
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It drives me insane because then I feel like the guy who didn't get to talk to me who came from a thousand miles away is going to be like, fuck him.
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It's like you can't physically talk to three thousand, four thousand fucking people.
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It drives me insane, even though I know it's impossible.
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But the fact that you're making that attempt to do as much as you can, I mean, people pick up on that.
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And it's kind of like what you were talking about the other day with Jordan is one screw up.
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If you're genuinely a good person who operates, you know, according to great principles, moral principles, one, let's say, hiccup in your conduct is not going to torpedo you because you've got all these other great evidences of your character.
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Hey, dude, if you make a hiccup, too, you know what you should do?
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So when you when you fuck up, just say you fucked up and say, I'm sorry, I apologize and try to make it right.
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The analogy that you use, you've used it before with the two guys in the baseball.
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Andy Pettit says, yeah, I got a fucking I was making 20 something million dollars a year.
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People are like, well, fuck, dude, I would do the same thing.
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You know, Roger Clemens is like, no, I never took that shit.
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All he had to do was say, hey, where all he had to do was say, hey, man, you know what?
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I got one opportunity to make the money that I got to make my whole entire life playing
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I probably would have done the same thing for 30 million dollars.
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So as far as, you know, operating like small town business, I mean, I think people understand
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But why don't you unpack specifically what that means?
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Like what are I mean, I'm thinking of things that people usually think are true of of life
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in a small town and whether they're true or not, they could be stereotypes.
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I can think of some different ways that you could borrow those principles and apply them
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But I mean, I think the first thing is you've got to be fucking personal, dude.
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Like so many of you right now are hiding behind your social media and you're hiding behind
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your brand's logo or you're hiding behind your, you know, your company, you know, you're
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a part of and you're not you're losing, especially you guys who are younger because you've grown
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up with, you know, social media and email and all these great things of feats of technology
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And so you have to understand, like walking through the grocery store and seeing somebody
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and like putting your head down and going the other way.
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You need to become the fucking mayor of that town.
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The mayor fucking shakes everybody's hand, knows everybody's name, kisses babies, dude.
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Is this kind of what we were talking about in the harnessing your humanity episode?
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You talked about harnessing like the one really overwhelmingly powerful marketing technique
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Go the, you know, do things that you don't automate things when you could automate stuff
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like that, dude, because that, because the automation, the technology that we have creates
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an opportunity that we're personal skills and personal interaction stand out so much more.
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Think about when we go to fucking the grocery store now and there's one checkout person
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and, and dude, where's the line, by the way, when you, when you go to the grocery store
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and there's one checkout person, where's the line, where's the line, the lines with the
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Automated machine because people crave that interaction.
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And they understand that if there's a problem, that person's going to be able to handle it.
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So dude, the evidence is in every fucking store you go to where you see no lines for the
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automated checkout and there's one fucking checker.
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That's a great, because I fucking notice everything.
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But the point is, is that, you know, being personal right now is never been more valuable.
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30 years ago before social media, if you weren't personal, you couldn't even have a chance.
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Now, as long as you're personal, you can fucking dominate.
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Like, you know, that, that, uh, cheer song, that cheer song, uh, the movie show cheers.
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And I think that's the first step to people understanding is like, dude, go out of your
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way to personally connect with people, go out of your way to ask them how they're doing.
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And dude, you could practice this by the way, practice it.
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Like I said, in the grocery store, dude, you want to, you have trouble with people skill.
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This is the easiest way to fucking practice it.
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When you're walking down the aisle at the grocery store, instead of looking away and pretending
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like that person coming the other way is going, going, isn't there, just look at
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them in the fucking face and say, Hey, how you doing?
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80% of the time that person's going to look at you real weird and they won't say anything
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because they don't know what to do because it's so rare.
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But guys, I'm telling you, if you could do that, you'll be able to practice this skill
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I would say anybody in a service position like a bartender or waiter, I mean, they're paid
00:28:15.560
So practice on people that are kind of supposed to be nice to you.
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If you're really shy, that's a great way to practice.
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But dude, there's no better practice than speaking to someone that doesn't expect you
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Everybody's got to know you're a fucking mayor.
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One of my best friends is from Bird City, Kansas, and I always talk to him about like,
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I grew up in a town of 40,000, Hutchinson, Kansas.
00:28:49.280
But I always know, I always made fun of Clint because every time he left his house or if
00:28:55.140
he left his car or if he, you know, his dad ran a shop, like nobody locks anything.
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So like, what's the analogy to nobody locks their doors, you know?
00:29:04.320
Dude, I remember when I first started dating Emily, Emily's from like an hour away from
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And I remember we went to her parents' house one time.
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And as I got out of the car, I, out of habit, locked the car.
00:29:17.760
And her dad was in the driveway and he like fucking laughed at me.
00:29:21.420
Like, he's like, we don't lock our cars out here.
00:29:25.380
It's not like I really thought somebody was going to steal the car.
00:29:27.660
But, you know, the point of it is, is that I think the point, the analogy to what we're
00:29:32.460
talking about in a small town is that like, you know, people trust each other, man.
00:29:37.980
And like, they know that like their neighbor is their neighbor and they could trust them and
00:29:43.840
they're not going to steal their truck or break in their home.
00:29:46.540
And on the opposite end of that spectrum, they're going to look out for those things
00:29:53.000
And I think when people are looking for a business to do, to become a customer of now,
00:29:57.940
they're looking for a business that has their best interests in mind.
00:30:01.680
They're looking to deal with people who care about their best interests, whatever those
00:30:08.060
best interests might be regarding to what it is you sell and otherwise.
00:30:15.600
So what are, like when you train your guys, what are some sales tech, not technical, sales
00:30:20.540
I train my guys, I train my guys to do whatever the fuck they have to do to fucking solve a
00:30:27.720
We have a great story about this with, with Tyler's brother.
00:30:30.520
So Tyler's brother, this is actually a perfect example of what we're talking about.
00:30:35.240
The reason our company succeeds first form is because our customers know we'll fucking do
00:30:40.080
anything, anything that we can to help them no matter what.
00:30:46.560
So guy calls in one time, uh, and he, I don't remember what he was calling in for, for what
00:30:55.880
I had made a customer service post on first form and I had made the analogy like, we don't
00:31:00.300
care if you fucking need to know what oil goes in your car.
00:31:04.860
So this dude calls up, this dude calls up and asked, uh, Jordan, I think what kind of
00:31:10.580
spark plugs that he needed for his Dodge Ram and Jordan fucking not thinking was like,
00:31:20.960
You know, uh, we do supplements and the guy's like, Oh, my bad, my bad.
00:31:26.400
Jordan walks into Tyler and Tyler has worked for me for a long time.
00:31:32.200
He understands what we're talking about here very, very well.
00:31:36.280
Um, and Jordan's like, man, this dude just called up and asked for spark plugs.
00:31:40.260
And this is when Jordan had just started really here.
00:31:42.620
And Tyler's like, how do you know that wasn't Andy testing you to see this and that and that.
00:31:46.480
And Jordan goes and calls the guy back up and dude, it goes on to find out what spark plugs
00:31:55.800
He calls the store to arrange the spark plugs to be ready for this guy.
00:32:02.680
Calls a couple of different stores to find the best price.
00:32:06.120
And, and dude, it just so happens that this guy was fucking YouTubing the whole thing.
00:32:12.420
So he recorded the whole thing cause he wanted to, he wanted to show what kind of company
00:32:18.440
And he wanted to post it on YouTube and like fucking a million fucking people saw it.
00:32:22.580
But my point is we use that in our training, that story, like dude, so I don't care what
00:32:28.340
it is that we've got to help you with no matter what, we're going to fucking help you with
00:32:34.720
You know, and it doesn't matter if it's just with your nutrition, but the fact that we
00:32:38.420
will go over the tap, that's what provides people that sense of trust and security.
00:32:42.660
And they know that we have the best interest in mind.
00:32:44.700
So the flip side of that, because I know it's also true that you, you teach your guys, you'll,
00:32:49.520
you'll help people buy something that you don't necessarily sell.
00:32:52.580
But the flip side of that is you won't sell people things that they don't need.
00:33:00.580
Like, you know, one of the fucking first things that you've got to be able to do when you're
00:33:04.500
selling someone is you've got to let them know that, that they could trust you.
00:33:09.360
And I, one of the best ways, and I figured this out just because, you know, I just don't
00:33:14.560
believe in selling people shit they don't need.
00:33:16.660
Um, but whenever I would tell someone, they would say, Oh, well, what about this?
00:33:23.740
Then you could see them start to like, listen to you more.
00:33:27.180
And so, you know, it's just a policy of what we do, man.
00:33:32.220
Like we're in fitness, nutrition, uh, sport performance business.
00:33:37.820
There's things that certain people don't fucking need.
00:33:39.420
And if you want to try, if you're looking at it on a long-term scale, okay, can I have
00:33:44.840
this customer for their, for their entire life?
00:33:48.340
So I, so is it worth selling them that extra a hundred bucks today to lose on the hundred
00:33:53.720
thousand they're going to spend with you over the course of their next life?
00:33:56.180
No, it's not, it's basic math, but people get so greedy and so impatient.
00:34:01.140
They got to have it today and they end up fucking themselves out of business by, by just
00:34:07.160
And I don't think people really, I mean, I'm sure there's people out there who do realize
00:34:11.980
this, but what you're saying right now, it seems to me to go against the grain of every
00:34:16.940
time I turn around, I'm going somewhere where people are trying to upsell me on things.
00:34:21.340
And I think there are some of the so-called gurus out there that are telling people, that's
00:34:28.600
None of these motherfucking gurus that are teaching you sales.
00:34:32.700
You go to any of the gurus that are telling you that shit and see where they're making
00:34:39.300
They're making their money, selling you shit that tells you go upsell shit.
00:34:45.640
They're upselling you this, that, this, this, this.
00:34:48.520
None of those motherfuckers are running a fucking nine figure actual company that ships out fucking
00:34:56.160
So I don't give a fuck what any of those motherfuckers say.
00:35:01.020
They're regurgitating shit that's been said during the time of this 70 years, 80 years
00:35:16.060
If you want to build a brand right now, that's going to become a multi million or billion dollar
00:35:21.700
brand, whatever it is you decide, you've got to play with the idea that you're doing things
00:35:27.460
that are in their best interest because it's too easy for people to communicate right now.
00:35:33.980
With each other, they could tell everybody everything in one fucking second.
00:35:37.100
This is why I get irritated when people say, oh, millennials, they're purpose-driven and
00:35:44.020
You want purpose-driven people in your company because purpose-driven people in your company
00:35:48.780
will get behind the purpose of whatever it is you're doing so that you could do the
00:35:56.400
And guess what happens when you do the right thing by your customer?
00:36:02.060
That's why I get upset when people say that shit about millennials.
00:36:05.160
Oh, they don't care about millennials are very fucking smart.
00:36:08.660
They understand the way business is being done right now.
00:36:13.180
The problem is, is that the people running businesses that are established are fucking trying
00:36:18.560
to operate them under the old standard, the 80-year standard versus the way business has
00:36:25.320
always been done before that, which to most people is the new standard.
00:36:32.700
The mercenary who's getting paid or the guy who's defending his wife and kids?
00:36:37.060
And who's going to do more for a fucking customer?
00:36:39.220
A guy who is purpose-driven or a guy who's driven by a couple bucks?
00:36:45.580
It doesn't matter what the fuck you're selling.
00:36:50.940
Most fucking CEOs right now in medium to small size businesses and large businesses, let's
00:37:01.480
They look at the fucking balance sheet and they say, oh, this is this, this, this, this,
00:37:08.500
Like you have established companies that are 30 years old that are doing a billion dollars.
00:37:18.120
Cause you built the billion dollar company under the old fucking premise.
00:37:21.780
And now you have no idea what the fuck is going on.
00:37:25.120
Now you, you know, you don't understand social media, dude.
00:37:28.580
I was at fucking sitting at Billy G's the other day, drinking a fucking beer and I'm in a
00:37:38.880
And there's these two like rich looking motherfuckers over here.
00:37:42.360
And they come up to the table and they're talking to me and they're like, oh, so what do you
00:37:50.700
Like, because they think like they've got to figure it out.
00:37:54.300
They're over there in their fucking loafers and their fucking, you know, polo shirts and
00:38:02.020
And I'm like, they're talking to me like I'm a piece of shit.
00:38:05.420
It's like, motherfucker, I'm going to destroy you and you.
00:38:13.080
Dude, there's tremendous opportunity right now in every fucking business for people that
00:38:23.740
These white hair, you would have loved it, dude.
00:38:25.380
These white haired motherfuckers, they were like sitting there talking to me and they
00:38:28.840
were like, oh, blah, blah, blah, blah, blah, blah.
00:38:32.520
I can't remember why, how the fuck it happened.
00:38:36.540
Somebody said something to them and they said, they said, oh, hey, blah, blah, blah.
00:38:41.820
But the funny thing was, is like in the middle of the conversation when they were talking
00:38:44.900
to me, I did pull out my fucking, my Lambo key and put it right in their fucking
00:38:53.680
And they're like, oh my God, is that your fucking Lambo out there?
00:38:57.000
They're like, oh, there's a dude here that drives a white Aventador too.
00:39:00.160
And I'm like, yeah, that's mine too, motherfucker.
00:39:05.920
I was just going to say, one of the things that, you know, whenever you hear people pitch
00:39:10.360
their not really new business ideas, you know, it's like all the people that come up to you
00:39:15.200
and like, hey, I'm going to start a supplement company, blah, blah, blah.
00:39:19.600
They're never doing it, by the way, to help people.
00:39:24.620
They always come up and they're like, dude, I could sell this product and I can make this,
00:39:35.060
If your focus isn't on the customer, you're going to fucking lose.
00:39:37.780
You're going to get destroyed by people like us.
00:39:42.040
No, I was just going to say, because you said there's opportunity in every industry.
00:39:45.160
And one of the biggest objections people hear whenever they're presenting their idea
00:39:51.280
It's like, well, there's fucking a lot of room for improvement in every single industry.
00:39:57.800
You just have to do it better than the next guy.
00:39:59.200
No, that's what I'm saying about the opportunity.
00:40:01.260
Dude, the opportunity is that everybody's doing it the old way.
00:40:06.040
So if you go into a fucking tire business and you start doing tires the right way, guess
00:40:12.600
People are going to buy your fucking tires and they're going to buy a lot of them.
00:40:17.180
Like, it doesn't matter how boring you think your business is because a lot of these young
00:40:21.180
bucks, dude, they have the idea in their head that whatever they're doing isn't very
00:40:31.080
We're talking about shifting the focus from trying to pull one over on the customer to
00:40:36.020
actually contributing to the betterment of their fucking existence.
00:40:40.560
And if you can shift your company or your idea or your product to that, instead of it
00:40:46.720
being about you and being about them, dude, you're going to fucking dominate.
00:40:57.120
You've been saying this for quite some time and I've always tacitly agreed with you, but
00:41:01.440
I think that in the back of my mind, I was like, well, is it really true?
00:41:05.080
And you've been saying like, you know, these people that have run these companies that have
00:41:08.200
been around for a while and these executives, you know, the white haired guys in the polo and
00:41:12.240
the people that we think of when we think of the...
00:41:15.120
Just so you know, like you guys don't understand the amount of fucking love that I had in my
00:41:20.180
brain and in my heart whenever I pulled my fucking key out and they fucking looked at
00:41:24.560
And I'm sitting there in a fucking, in my Roots of Fight tank top and my jeans and my fucking,
00:41:28.820
my Nike Witherspoons looking like a fucking old dude trying to be cool, you know?
00:41:39.700
And I think what you've been saying for a while is that all of these companies, they
00:41:44.440
really, when it comes to marketing and building culture and everything...
00:41:52.380
And you've been saying for years, they really don't have a clue.
00:41:56.480
Tyler, they just haven't fucked up enough yet to fucking have the wave.
00:42:13.080
Those kids went and did that video where they took a bath in the sink and they did all
00:42:19.080
So Domino's was forced to realize that like this shit matters.
00:42:33.160
Like for a fucking quick pizza, it's considerably better than any of the other choices.
00:42:40.120
It hurts me to say that because I fucking don't like Domino's.
00:42:46.320
But I'm telling you right now, dude, their product has improved.
00:42:53.020
No, but for delivery pizza, they are crushing everybody.
00:42:56.220
And it's because they learned this lesson that I'm talking about.
00:42:58.700
They had to learn it or they would have been out of business.
00:43:03.060
People might not know what happened, but those kids made that video.
00:43:06.660
Where they were like taking a bath in the sink and they were naked.
00:43:09.640
And I think they like shit in the sink or something.
00:43:16.300
So they had to completely recommit everything about...
00:43:24.360
They had to show people that they were committed.
00:43:27.220
And the only way you could show people that you're committed is by solving their problem
00:43:37.400
And kind of similar to that, I don't know if you remember years ago, they didn't necessarily
00:43:43.400
get exposed, but Hardee's just came out and they had a whole ad campaign that basically
00:43:54.860
Dude, you see Wells Fargo running ads like this right now.
00:43:58.720
It's fun for me to see these bigger companies wake the fuck up.
00:44:01.760
Wells Fargo's running ads right now talking about how they lost their customers' trust
00:44:08.080
And it says, established in 1862, re-established in 2018.
00:44:15.020
And I saw that ad and I'm like, fuck yeah, dude.
00:44:22.260
Honesty is always very attractive to the public.
00:44:28.940
But I don't know if you remember that car rental place that basically they came out and
00:44:35.140
their whole shtick was, we're number two, but we try harder.
00:44:44.120
What you're starting to see, though, and what we're talking about, is we're seeing big
00:44:51.200
But the point is, is that this is the only time in the last hundred years where the little
00:44:56.500
guy has had the exact same fucking advantage as the big guy.
00:45:00.000
It doesn't cost that much to go out and run a fucking internet, social media, Facebook
00:45:06.840
And really, honestly, if you don't have the money to do that, it doesn't cost you anything
00:45:10.140
to provide such a fucking amazing experience that people talk about it for free.
00:45:17.820
But I gotta make the point that I was making earlier.
00:45:21.420
You've been saying for the longest time that these people just don't get it and that these
00:45:26.760
executives that are running, like, these established, you know, companies that have been out for
00:45:34.160
And I keep on thinking, like, he's gotta be wrong.
00:45:38.860
They're so, they're operating on, like, old world values.
00:45:46.880
Like, let's just say, you made $10 million a year for the last 30 fucking years.
00:45:52.180
And I come to you and I say, hey, you're doing it fucking wrong.
00:45:59.480
If I was in trash, because at the moment, I have money in my pocket.
00:46:03.680
You have every fucking reason to believe that what you're doing is working and winning.
00:46:14.520
They don't see a problem in what they're doing.
00:46:19.180
It's happening at the level that they're not even looking at because they're too way up
00:46:24.260
They're seeing where they're at and not where they should be.
00:46:26.420
Dude, they're just so used to winning, bro, that there's no reason to look at it.
00:46:30.420
Look, if you won fucking 15 NASCAR championships in a row and someone came to you and said,
00:46:35.780
hey, bro, your fucking car's fucked up, you'd be like, what the fuck are you talking
00:46:40.080
But it's fun because, like, dude, like, I know I'm right because we're building it, right?
00:46:44.200
And at street level, like, I'm still on the fucking streets.
00:46:47.180
Like, I'm still going to events from, you know, I was at a fucking grand opening for
00:46:55.180
And these motherfuckers are so out of it, they don't see what's happening.
00:47:03.240
But, uh, you ever seen those war movies from back in, like, the American Revolution where
00:47:09.700
you have the English guys and they're in the redcoats and they're in the big long lines
00:47:14.180
and they stand in one line and they just shoot, you know?
00:47:17.500
So, England was literally the greatest power on the earth at the time of, you know, back
00:47:24.760
So, they start going against the American colonists who are these, like, little ragtag, you know,
00:47:29.420
And what the colonists have, they learned a bunch of, like, fighting stuff from the
00:47:33.180
So, while the English are doing all this stuff that's tried and true and has worked to defeat
00:47:37.320
armies forever, they're over there going, oh, look at those stupid Americans.
00:47:41.060
They're hiding behind trees and rocks and, uh, you know, they're getting shot, right?
00:47:46.600
No, dude, they're too busy critiquing how dumb those people are that they're losing to them.
00:47:52.260
And the Americans are over there going, well, you know, the Indians, they hide behind rocks,
00:47:56.480
And then, and they, and they, instead of, like, one massive campaign, they do these
00:48:08.820
And we're talking about the, being too rigid with your business and your ideas and your
00:48:14.380
ability to observe and take in what's really happening.
00:48:17.920
And really, if we want to break it down further, we're talking about people's egos getting in
00:48:29.020
So, so let me, let me recap based on what you've said.
00:48:31.620
So the first two sort of small town principles-
00:48:34.100
Otherwise we're going to have a 17 hour podcast.
00:48:35.900
The first two small town principles are, you know, in a small town, everybody knows your
00:48:43.140
The second one is, you know, small town, people don't carry keys or lock their homes.
00:48:48.260
And you talked about different things like doing anything you can to provide a solution
00:48:55.780
And then you talked about not selling people stuff that they don't, that they don't need.
00:48:59.760
So in a small town, it's, it's a really tight knit community and that can be a blessing
00:49:07.380
So it can be a blessing if you get pulled over and your uncle is, is, you know, the sheriff,
00:49:13.200
But on the other hand, you could get into a fight with the kid who turns out his dad
00:49:17.340
is the local judge and you get a DUI and his dad's like, okay, paybacks are hell.
00:49:25.720
Like every single person in your company represents your company at all times, whatever
00:49:31.100
they're posting on their social when they're off of, and this is what you guys have to
00:49:36.260
understand is like people who are paying attention and understand like, dude, like I'm looking
00:49:45.000
And you know, a lot of people are like, well, I didn't post that while I was at work.
00:49:49.460
Well, that doesn't mean that I don't fucking fire you for that.
00:50:00.240
And that's what people I think are starting to, they're starting to wake up and understand
00:50:04.800
is that not only do you represent the company all time, but this is a way for you to create
00:50:10.900
tremendous value by evolving your personal brand to be valuable 24 hours a day, not just,
00:50:17.800
you know, being an average Joe Schmo that's going to sit on his cooler at five o'clock and
00:50:24.360
So, you know, you really, what this comes down to is a tremendous opportunity for you as an
00:50:31.360
employee to create tremendous value that you wouldn't be able to create otherwise.
00:50:36.640
How many of the other people at your work are, are working on their personal brand to contribute
00:50:44.960
And you might say, well, I don't feel like doing, well, you know what, then you don't
00:50:49.700
The people that say, oh, you know, there's been this, this, so such a blurring between
00:50:58.840
Because what it means is you can't, you can't act one way, nine to five.
00:51:03.520
And then when you get home, you'd be somebody totally different.
00:51:08.080
That's why the idea of doing the right thing all the fucking time is so important.
00:51:12.760
It has to be part of the culture of your company.
00:51:16.640
What people do outside the doors of your building fucking affects your company.
00:51:22.540
So why not make your company somewhere where people can come, they can actually improve
00:51:32.240
And when I say approve, they could improve their home life.
00:51:39.380
Your company culture should be based around helping people improve and doing the right thing
00:51:46.040
is a great cornerstone to build around when it comes to core values of your brand.
00:51:52.780
Doing the right thing should be a core value of a fucking company.
00:52:00.080
Because, dude, at the end of the day, like, dude, if you go out and you're a shitbag, you
00:52:04.020
know, on the weekend and people know you're a shitbag and they know you work for me, guess
00:52:13.340
And I might be, I would say, on the progressive edge of that.
00:52:18.240
We do a lot of internet marketing and this and that.
00:52:21.480
And there are jobs where they don't care about that stuff yet.
00:52:29.240
And this is what I love about what's going on in society is because it's forcing people
00:52:33.420
to level up their core values on a personal level if they want to get paid more.
00:52:38.180
You know, people are like, oh, I hate the technology society and social media and things were better
00:52:44.420
Was it less annoying sometimes and less stressful?
00:52:50.700
But I do believe that people are becoming better people because of it.
00:52:57.060
Now, we all have the guy who talks some random shit and we all have people who say ignorant
00:53:10.600
I think they're evolving and they're understanding that their value is going to come down to what
00:53:15.040
sort of value they can bring by being a better person.
00:53:19.140
And, you know, dude, I could be biased on that because our company represents that very well.
00:53:24.120
Like, I work with some fucking amazing people and they all work to be better.
00:53:29.900
But I see other companies picking up on it where four years ago when we first started really pushing
00:53:40.480
And I also think that the whole situation is creating a good accountability, not just for you
00:53:45.100
to do the right thing, but it's also creating like a really positive force, like a positive
00:53:51.480
Because back in the day, you might have been a good guy, you know, and you were some
00:53:55.360
manufacturer, but you were, let's say you were doing some business to business
00:53:59.100
partnership with the, with a guy that wasn't the greatest guy, but you're like, well, I
00:54:03.760
mean, nobody knows I'm doing it with him and I'm not doing the things he's doing.
00:54:06.660
So, but nowadays you can't really do that because everybody's going to know, well, Andy's
00:54:10.480
in bed with, you know, this is the greatest thing.
00:54:15.740
The greatest thing that I love about this is like what we talked about earlier where,
00:54:19.340
and I say this a lot, you know, where people have that mentality, like you've heard
00:54:23.760
our grandparents say and our parents say, yeah, you know, that guy made a lot of money
00:54:28.080
doing this and whatever this was, was like some sort of fucking shady bullshit of fucking
00:54:33.720
Well, that motherfucker ain't making money right now.
00:54:38.880
And this is, this goes back to the morality of money that we talk about a lot where for
00:54:43.980
a long time, people looked at having a lot of money as an indication of somebody's lack
00:54:51.160
Now people who are making a lot of money are people who are providing solutions, helping
00:54:56.780
people, bringing people up, and they are actually contributing to a better existence of other
00:55:02.520
humans, which means that money is no longer a sign of how fucking much of a, of a shit bag
00:55:10.460
If you're winning right now, it's a sign of how much you're contributing to other people,
00:55:18.580
And so you could take the idea that most people have that money is some sort of evil
00:55:24.740
thing and you can really fucking kind of shove it in their face because it's not, you know
00:55:30.120
Because right now, are there people right now who are making a lot of money that aren't
00:55:36.160
But like Tyler said earlier, they're riding the wave that has existed for 80 years before
00:55:44.000
They're still riding up on that wave, dude, and that wave is going to crash.
00:55:47.760
And what's going to happen is you're going to see the people who are building companies
00:55:51.260
now, who are making money now, who are building companies that are new and winning now and
00:55:56.940
taking big chunks of market share from these 80, 70, 60, 50 year old companies away from them.
00:56:04.000
They're going to do it by doing the right fucking thing.
00:56:07.620
And I like that because that is a betterment of society.
00:56:13.020
So how would you, I mean, like if we were to bring it all down to one basic overriding
00:56:21.760
If you want to win and the way business is now, assume that every single person that you
00:56:28.040
talk to is going to go on Instagram, going to go on YouTube, going to go on Facebook,
00:56:33.700
going to do a podcast episode about their interaction with you.
00:56:37.640
And if you assume that every single person that you talk to is going to do that and you
00:56:42.900
start to pretend as if that's the truth, the person in the grocery store, the homeless
00:56:51.740
When you see a shopping cart that's out in the middle of the thing and you don't go put
00:56:55.500
it away, you assume someone's got it on video and they're going to put it online.
00:56:58.780
When you start to really live that way, now you're starting to understand what it's going
00:57:04.200
to take to win in today's economic structure with social media and instant connectivity and
00:57:15.360
Just assume that every fucking person that you talk to, everyone is going to fucking share
00:57:21.060
their experience with you, with the whole entire world.
00:57:24.020
And if you could build a culture based around that inside of a company, you're going to
00:57:30.400
improve tremendously and you're going to set yourself up to win for the next, probably
00:57:42.500
And just assume that everything done in secret is eventually going to be made known.
00:57:50.740
When you've been around enough, you know, uh, Tony Robbins used to, used to say this
00:57:57.340
and he was saying this for the last 20, 30 fucking years, dude.
00:58:01.160
Um, and I don't remember exactly how I said it, so I might butcher it, but I, it's stuck
00:58:06.140
He said in his personal power course, um, which is a great course by the way, and it might sound
00:58:11.320
a little outdated if you listen to it now, but the principles are universal.
00:58:15.200
Um, he talks about how, uh, you, you go through life pretending like the whole world is watching
00:58:22.440
you, like, like that you're on like national television or international television.
00:58:29.180
It's a great way to hold yourself accountable because what's going to happen after doing
00:58:33.800
that, what's going to happen is when you become aware of living like that, when you're
00:58:40.140
All right, you're going to pass up leaving that shopping cart in the fucking middle of
00:58:44.960
the, uh, lot, or you're going to, you know, you're just going to catch yourself doing the
00:58:50.160
things that you used to do and not think about, and you're going to start changing them.
00:58:53.600
It's going to evolve you into a better person, you know?
00:58:58.020
And that's really the bottom line of this is that we went back to the old way of doing
00:59:06.060
And companies that are winning now who are still out there trying to take advantage of
00:59:10.340
customers, they're going to win temporarily because here's the thing.
00:59:14.600
When a social media first came out, people thought about influencers and they think about
00:59:21.440
Oh, well, this person has a hundred thousand followers or 500,000 or a million followers.
00:59:35.440
Your grandma who has 47 followers on fucking Facebook is an influencer.
00:59:42.400
And when you start seeing everybody as an influencer, your understanding of how you are going to
00:59:49.920
conduct yourself in terms of how it always matters starts to change.
00:59:55.120
And when that starts to change, you start to look at everything that you're doing and you
01:00:04.560
Are we going to have lapses where you say something wrong or you do something wrong or you miss an
01:00:14.080
But as long as you're aware to where you're catching them and you don't keep doing them,
01:00:21.900
There's a difference in lapses and judgment and just intentionally hurting people.
01:00:28.240
You know, and when you make a bad decision, you know, like we talked about, hold yourself
01:00:35.920
You know, that's the one thing about people that a lot of people are scared of.
01:00:39.240
Like, they're scared of their disgruntled customers.
01:00:42.100
Well, people who are, you know, like I see companies doing this shit all the time.
01:00:45.300
Like, they got a disgruntled customer on their Instagram or Facebook page and they just
01:00:54.500
But not only that, you're like, or they don't respond.
01:00:57.640
You're missing a huge opportunity there because if somebody is, is upset with your services
01:01:03.940
or your product and you go make it right, that same person who was loud enough to tell you
01:01:12.540
that there was a problem will be 10 times louder when you go over the top and fixing it
01:01:18.920
They're going to, you're going to turn, those people are the best fucking people.
01:01:23.760
It's almost worth fucking it up sometimes just to get that opportunity and businesses
01:01:29.860
They, they don't pay attention to the people who are upset because they think they're a
01:01:34.880
headache instead of thinking it as an opportunity.
01:01:37.320
And the other thing about this too, guys, and this is the truth, you know, a lot of you
01:01:42.140
guys who are running companies, you're saying, Oh, these customers are hard to do.
01:01:45.460
Dude, I can't fucking stand that when people say this shit to me.
01:01:58.620
When you have someone complaining to you about something, there's a very high probability that
01:02:03.440
there's 20, 30, a hundred, a thousand other customers that have the same problem that you're
01:02:10.200
just not aware of because they don't care enough to say something.
01:02:12.940
And people misunderstand the opportunity of a disgruntled customer.
01:02:17.600
I, dude, it, I can tell you for sure, it is your biggest opportunity for tremendous
01:02:29.280
You have the opportunity to not just fix it, but to make it over the top, right?
01:02:33.680
To where they say, Holy shit, dude, I'm never shopping anywhere else.
01:02:38.900
One of the best pieces of advice my wife and I were ever given was, you know, people complain
01:02:45.400
They're like, no, you want strong-willed children because if you point them in the right direction,
01:02:49.260
they become this like force of nature and really impact the world.
01:02:52.720
But that's the way it is with these disgruntled customers.
01:02:56.940
There are, there is a small minority of people who are just being unreasonable, but generally
01:03:01.840
if a, if a customer is disgruntled, the problem becomes Vaughn is when you see all of your
01:03:06.020
customers that are disgruntled as unreasonable.
01:03:08.940
And that's the mentality that the old, the, the old businesses have.
01:03:13.040
Oh, well, they just don't get us or, or they just, you know, they don't like us or this
01:03:17.600
And they make up, they make up stories about how it's the customer's fault.
01:03:21.760
Dude, if it's the customer's fault that much, it ain't the customer's fault.
01:03:26.320
But you're a hundred percent, thousand percent right.
01:03:28.620
That once you turn, once you turn people who are disgruntled and you solve it, they become
01:03:33.560
like this absolute force and ambassador for your, for your brand.
01:03:37.800
Cause it's just the energy of their soul gets pointed in the other direction.
01:03:41.520
Think about some time in the past where you've bought something or, or, uh, and didn't receive
01:03:48.140
what it is you wanted to receive and you were pissed.
01:03:50.740
And what you also have to understand is that most of the, most of the time when we get
01:03:54.720
something that isn't the way it is, we've dealt with hundreds of other companies over
01:04:00.720
And we know that the best way to get a response is to be Uber fucking pissed.
01:04:05.740
So as a company, you have to understand that when people come at you the first time, they're
01:04:13.780
They're coming at you that hard because they assume that you're going to give them the blow
01:04:23.000
So dude, understanding them from the get go and, and, uh, and say, and taking responsibility
01:04:33.240
Those are all things that help bring that person back.
01:04:37.320
I, and a lot of times what will happen to customers will apologize.
01:04:42.320
I didn't mean to be so I was having a bad day or I was this or as that.
01:04:45.520
But it's just the, dude, we could do a whole episode on that.
01:04:49.640
But the point is, is that, you know, it's just like a small town.
01:04:54.560
You have to take care of the people who are disgruntled.
01:04:59.260
You can't just delete them off your fucking Facebook.
01:05:01.360
Your company be dead in the water in two years.
01:05:04.500
I can't even believe that some companies are still doing that.
01:05:06.800
But hey guys, we've got some very, very important announcements, big things coming up.
01:05:11.480
It would behoove you to be on our mailing list.
01:05:17.800
Trust me when I say you're going to be, you're going to want to be the first people to hear
01:05:21.540
about some of the things we got planned and some of the things we're launching.
01:05:30.780
And also I just want to say thank you so much for all the love and all the support for the
01:05:38.200
This is something we do to try and help fix some of the problems that are being bred into
01:05:47.740
And it just means a lot to me that you guys resonate with that and that you support that.
01:05:54.060
And so I, you know, I don't say it enough, but I just want to tell you guys, thank you
01:05:57.700
Um, if you want to connect with me on social media, obviously I'm on Instagram, Andy Frisella
01:06:03.640
on Facebook, Andy Frisella on YouTube, Andy Frisella.
01:06:06.520
Uh, and you know, you could basically get little mini versions of the podcast there on a daily
01:06:12.140
So, um, with that being said, I don't have anything else, anything else from, all right,
01:06:27.700
So, um, with that being said, I don't have anything else from, all right, guys, we'll see