REAL AF with Andy Frisella - The Upside of Rock Bottom, with Andy Frisella - MFCEO255

00:00:00.400 I can stack them hundreds to the roof. I ain't stopping till they stack to the moon.

00:00:04.880 Without me, my family wouldn't have food. Anybody go against me gotta lose.

00:00:12.440 What is up, guys? You're listening to the MFCEO Project. I'm Andy. I'm your host,

00:00:17.340 and I am the motherfucking CEO. Today, we've got Friday Fire going for you. Before I get into that, 0.99

00:00:23.960 as you know, if you've been listening, we have a review contest going on. We've got about three

00:00:29.280 weeks left in that. All you have to do to enter is to go on iTunes, leave us a review,

00:00:34.020 and we're going to pick a few people to fly in, spend a day working with you guys, coaching you

00:00:40.400 guys, working through your issues, whatever they might be, helping you figure out what you need to

00:00:44.200 do. We're going to go out to a really nice dinner. I'm going to put you up at the Four Seasons here

00:00:47.780 in St. Louis, which is one of the nicest hotels that I've ever stayed at, and we're going to

00:00:52.100 have a good time. To enter that contest, you've just got to go on iTunes. You've got to leave

00:00:57.320 reviews. All right, that's that. Today, before I get into everything that I want to talk about,

00:01:03.580 I want to remind you guys, first off, thank you guys so much for all the support that you've

00:01:08.680 offered this movement, because that's what this is. This is a movement. We started this podcast

00:01:15.180 with the mission of really helping people define what it really takes to be successful,

00:01:23.360 not just in business, but in all areas of their life, because as an employer of many,

00:01:30.400 many, many, many, many, many young people, it was easy for me to see that they weren't being taught

00:01:37.240 the proper things or told the proper things or coached the proper way to show them what it really

00:01:44.200 takes. Right now, we're inundated with information, and that can be a great thing, but in certain cases,

00:01:50.220 it can be a bad thing, because everybody's out there trying to grab your attention. All right,

00:01:55.480 and the truth of the matter is, is that most people don't deserve your attention. All right,

00:02:01.160 I just saw a great quote on Instagram this morning, and it said, never take constructive

00:02:07.800 criticism from someone who's never constructed anything, and that is just so accurate in today's 1.00

00:02:14.340 world. We have so many people out there that are trying to build something, but don't have the

00:02:19.180 experience to back it up, and they come across, and they have good intentions, I'm sure, but there's

00:02:25.420 pumping out and regurgitating information to people that they've heard somewhere else and haven't truly

00:02:29.960 experienced, and for that reason, we have an entire generation of people that are misinformed about

00:02:36.900 what it takes to actually succeed, and we're here to help them, so I just want to say thank you guys

00:02:41.340 for helping us spread that movement. We get emails every day of people whose lives are changed,

00:02:47.700 and that's not just from the messages that we put out on this. That's a result of you guys sharing

00:02:52.840 the information, so I try to keep this as short as possible, but make sure that you remember that

00:03:01.680 when you're spreading this information, you're doing something good that is going to help other

00:03:08.100 people in their lives, and I get so many emails saying that, and you guys don't get to see them all,

00:03:13.760 but if you saw them, I promise you, you'd feel good about sharing what we're talking about here.

00:03:18.600 On the other hand, guys, and this is what I'm going to talk about today, I do get different kinds of

00:03:24.780 emails, okay, and some of these DMs that I get aren't like that, all right, and they're more like

00:03:32.460 this. I'm just going to read you one that we got. It says, Andy, I just can't go on anymore. I'm

00:03:37.700 working hard on my business, and nothing is working out. In fact, it seems like in spite of

00:03:43.020 my effort, everything has just fallen apart. Like the business isn't struggling, it's dead.

00:03:48.520 Or I get an email like this. These are two different emails. I've just started listening

00:03:53.080 to your podcast, and I realized that I'm everything you say a person shouldn't be. I'm lying in my bed

00:03:59.060 right now. It's two o'clock in the morning. For the last five years, I've been making the wrong

00:04:04.820 decision after wrong decision, and now I'm reaping what I've sown. My life is a train wreck,

00:04:10.540 and I've really hit rock bottom. And I want to address that, okay, guys? If that's you,

00:04:18.860 and that's how you feel, and that's how you're feeling about your life, you need to really listen

00:04:22.260 to what I'm going to talk about today, because I've been there. I've been there in business. I've

00:04:26.680 been there in my life, okay? And don't think for a minute that there wasn't a time when Chris

00:04:32.240 and I looked around at our empty store and looked around at our bank account and said, 0.99

00:04:36.460 fuck, man, this is never going to work, okay? It seems like we get a little traction, but 0.99

00:04:43.120 ultimately, we couldn't see the big vision. And we felt like we were just like these people who

00:04:49.100 wrote these emails. We were dead in the water. And you guys got to remember, I've been through

00:04:55.020 other shit too. Like the year after I got stabbed in the face, and my face was so fucked up, nobody 0.98

00:05:00.420 would look at me or talk to me. You know, I thought my life was over. And if I'm being totally 0.99

00:05:05.580 honest, don't think for a minute that I've never done something shitty myself and had to face the

00:05:10.940 consequences. You know, I felt super guilty too about things I've done. I said to myself, fuck, man,

00:05:16.900 you're stupid. Why did you do that? You're a piece of shit. And I've been really, really hard on 1.00

00:05:21.500 myself, just like some of these people are that we've talked about. You guys have to understand

00:05:26.500 that what you're going through here is normal. I understand what you're saying because I've been

00:05:31.420 through it. All right. In both my business and in my life, I've hit rock bottom. And let me tell you

00:05:37.000 guys something. I can't explain it, but I've experienced it. And I can tell you that it's

00:05:41.520 true. There's something really, really, really good about hitting rock bottom. It can be good for

00:05:48.700 your business. And it is absolutely 100% good for you. Okay. And this is why there's something

00:05:56.280 about the nature of the universe that a person can only go down so far before one of two things

00:06:02.340 happen. A, you die. In which case that sucks, right? Cause you're dead, but it is what it is.

00:06:09.700 The game is over. And most of the time, the truth is that doesn't happen. Most of the time it's B,

00:06:16.380 it's the second thing that happens. And this goes like this. You start going the other direction.

00:06:20.980 You can't fall any further down. So you start rising up again. And I think you start rising up

00:06:27.340 again. And most of the time you start rising up again stronger because when you hit rock bottom,

00:06:32.700 three things happen to you. All right. Number one, you have a life changing moment. All right. You,

00:06:38.880 you say, Oh man, I get it. All right. This makes sense now. It's like, you know, you're asleep

00:06:46.240 and you fell off the bed and smashed your face on the floor and you woke up and you came to your

00:06:49.940 senses and your eyes are open super wide and you're not lying to yourself anymore. You're not

00:06:54.820 making excuses and you realize what you did that led you to this place of quote unquote rock bottom.

00:07:02.640 You know exactly what you need to do to climb out of the hole. And that leads to the second thing.

00:07:08.040 Number two, you are now motivated to change. We've all known the egotistical entrepreneurs whose

00:07:15.120 businesses are struggling. They won't take anybody's advice because they're convinced that

00:07:19.200 what they're doing is perfect and they aren't doing anything wrong. But then things totally fall

00:07:24.840 apart. They lose their house. They lose their car. They lose their fancy lifestyle and their business

00:07:28.920 completely tanks. And they're like, yeah, man, this sucks. This is horrible. I'm desperate. I need to 0.99

00:07:34.600 listen to whoever I need to listen to now and take whatever help I can get. And we've all known people

00:07:39.320 whose personal lives are a mess too, but there's still enough about their lives that they enjoy

00:07:43.760 that make them feel comfortable. So they don't listen to anybody and they refuse to change.

00:07:48.760 But then they hit rock bottom. People give up on them, even their friends. So they end up alone.

00:07:54.320 They're sitting at the bar four o'clock on a Tuesday because they lost their fucking job. They lost their 1.00

00:07:58.520 wife. They, they go live in a fucking crack house and they get sick and they almost die, right? They hit 1.00

00:08:04.180 rock bottom and experience it so horribly that they say enough. I'm done. I'll listen to people now

00:08:11.600 and I'm motivated to make a change. Okay. That's the process. And if that's you, you may not feel it

00:08:18.400 yet, but that rock bottom experience you're going through, isn't just going to wake you up. It's going

00:08:24.500 to turn you around and get you motivated and propel to move in the right direction. And when you finally

00:08:31.240 start rising up, number three is what the coolest thing is that happens here. And it's this, what you

00:08:37.600 learn at the bottom is what's going to lead you not just a little way up, but all the way to the top.

00:08:44.020 Because here's the thing, guys, most people never allow themselves to hit rock bottom. They never

00:08:49.800 allow themselves to fall to the bottom. They never allow their lives to completely fall apart. And I'm

00:08:54.480 not saying you should either, but most people don't because they're so happy being average that they

00:09:01.920 never hit a rock bottom. They do what they're supposed to do. They live the way they're supposed to live,

00:09:07.280 the way society says they're supposed to live. And they do, you know, the normal shit that every 0.99

00:09:12.240 other normal motherfucker does in the world. And I honestly, I think that's worse than hitting rock 1.00

00:09:16.800 bottom. If we're being honest here. Okay. And the truth is I've talked about this before, but

00:09:22.760 everything that's happened to me after I got stabbed in the face, you know, how I hated myself, how I was

00:09:27.940 embarrassed in my face, how I was worried nobody would want to be around me. And I wouldn't have any

00:09:31.860 friends and wouldn't be able to meet girls, uh, how I worried for the rest of my life, every social 0.95

00:09:36.560 interaction that I would ever have would be fucking awkward. And guess what? It forced me to become 0.90

00:09:42.080 okay with who I was as a person. It forced me to embrace my authenticity and be proud of who I was. It

00:09:51.580 forced me to get my focus off myself and put it on serving other people. It forced me to learn how to punch

00:09:58.460 through social anxiety and master interactions with people. And guess what? I wouldn't fucking be talking to you

00:10:05.160 right now. If that hadn't happened, it's helped me with my branding. It's helped me with my sales. 0.99

00:10:09.740 It's helped me master creating culture. Dude, I'm a multi, multi, multimillionaire. I'm successful

00:10:15.940 according to the status quo of success. Okay. And I'm committed to scaling my success and dominating

00:10:23.040 everything I do because I know what it's like to hit rock bottom. So you guys have to understand it.

00:10:31.480 I get it. I've been there. I've been there and it was my fault. Just like it's your fucking fault

00:10:37.880 right now. But there's an upside to hitting rock bottom. I was telling Vaughn about this topic when 1.00

00:10:43.480 we were talking about the show and, uh, he said, yeah, dude, it's like the poet Longfellow said

00:10:47.880 defeat may be victory in disguise. The lowest ebb is the turn of the tide. Okay. And I was like,

00:10:54.360 yeah, man, King of the nerds. Guess what? You're fucking right. But guess what? It is true.

00:10:58.660 When you feel dead in the water, that's good. When you feel like you're at the bottom, that's good.

00:11:05.100 It means the next step is to wake the fuck up, rise the fuck up and dominate in everything that 0.97

00:11:11.220 you do. You are not destined to stay at rock bottom. See, that's the myth that you believe. 0.97

00:11:17.360 The myth that you believe is that rock bottom is your final place that you're going to be. And guess

00:11:23.200 what? It is for the people that I talked about in the a group, when they fucking go so hard that 0.98

00:11:28.920 they actually die, can't come back from that. I don't have a solution for it. And if you do, 0.91

00:11:34.720 you're going to be a rich motherfucker. But guess what? Some people never make it back, 1.00

00:11:39.520 but most people fucking do. And the reason most people fucking win so big when they come back from 0.98

00:11:45.840 rock bottom, the reason that when you watch TV, you hear these stories of people who made something, 0.91

00:11:51.640 lost it all, went to the bottom, and then came back up even stronger is because the journey of

00:11:58.780 getting to the place like some of these individuals emailed in and how they're feeling, that journey

00:12:05.400 is what creates the tools, the mindset, the skill, the determination, the perseverance,

00:12:12.640 to win the long battle of success. I don't know one successful person that has self-made that has had

00:12:24.620 an easy life. Think about that. Not one, not one truly self-made successful person that I have met

00:12:33.900 and I've met a lot has had an easy life. They all have a story and it's not like they went out

00:12:42.620 and made up these stories after they made money. They're telling you exactly what the truth of

00:12:49.480 what happened to them. And through the process of their struggles, they learned all these skills

00:12:55.720 that are going to make you be successful. So if you're one of these people who's thinking like

00:13:01.880 my friends who wrote me in here and they're saying, I'm everything that you say people shouldn't be.

00:13:07.400 First of all, you need to be looking for the approval of yourself, not for the approval of me.

00:13:14.560 My job is to help you, okay? But I understand where you're coming from and I understand what

00:13:20.220 that feels like. If you're one of those people right now, dude, that's the purpose of this podcast.

00:13:26.200 The purpose of this podcast is to wake you the fuck up. It's to get you to examine yourself. It's to get

00:13:31.780 you to look at yourself. And a lot of people hear what we talk about on this podcast and they think,

00:13:36.320 oh, you're being a dick. You're being a jerk. No, I'm not. I just know what it takes to wake people 1.00

00:13:42.720 to fuck up. So if you're one of these people, don't go too hard on yourself. Hang in there. 0.99

00:13:49.780 Shit is going to get better, but you do absolutely have to make it better yourself. 1.00

00:13:56.540 Shit is gonna be better. 1.00

00:14:10.500 Fuck it. 1.00

00:14:16.440 Shit is going to be better. 1.00

REAL AF with Andy Frisella - August 17, 2018

The Upside of Rock Bottom, with Andy Frisella - MFCEO255

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