REAL AF with Andy Frisella - Why Long and Hard Is the Best Road To Rich and Powerful, with Andy Frisella - MFCEO165

00:00:00.000 What is up guys, you're listening to the MFCEO Project, I'm Andy, I'm your host and I am

00:00:11.340 the motherfucking CEO. Guys, if this is your first time listening, welcome. We are here

00:00:16.220 to help. We are not going to fill your mind with mindless Instagram meme bullshit. We

00:00:22.600 are going to tell you the truth. We are going to talk the truth that come from real experiences

00:00:26.540 from real motherfuckers that have built real fucking businesses. As always, I'm joined

00:00:33.360 by my co-host Vaughn, the pastor of Disaster. What's going on, man? I can't even begin to

00:00:39.220 imagine how amazing this podcast is going to be since both Tyler and I are wearing salmon

00:00:43.480 shorts. That actually is true. I think his are shorter than mine too, if you can believe

00:00:47.600 that. I think they are and I'm kind of Target. Where'd you get those at? I got mine at Target.

00:00:51.800 I know you just went and bought them. I think I did like a last week or so. Yeah.

00:00:55.420 Yeah. So, let's get right into it because the truth is, is I'm in a fucking hurry and

00:01:02.620 I've got to get this shit done. When are you not in a hurry? I don't know. That's a good

00:01:09.580 question. Guys, today, before we get into what we're going to talk about, we do have the review

00:01:16.780 contest still going. The review contest is if you go on iTunes, leave a review. We're going

00:01:23.040 to pick five people to have a 20 to 30 minute Skype call with me where I'll answer all your

00:01:27.280 questions, help consult you. Whatever it is you need help with, we'll get that going.

00:01:33.180 How do people go do that?

00:01:35.100 They go to Vaughn at themfceo.com and just screenshot their review from iTunes.

00:01:39.660 How do they leave a review?

00:01:41.160 Oh, if you want instructions on how to leave a review, go to themfceo.com forward slash review.

00:01:47.140 You can also subscribe to the podcast and if you want to learn how to do that, you go

00:01:51.400 to themfceo.com forward slash subscribe. We just walk you through it. And once you do

00:01:57.660 it, if you take a screenshot and email me, Vaughn at themfceo.com and we'll choose the

00:02:03.020 winners.

00:02:03.520 Yep. Guys, you know, we do this for free. We don't make money. We're not here to sell you

00:02:08.140 a bunch of shit. We might have a few things that we have to sell here and there coming up,

00:02:12.500 but I can promise you all of it will be real shit from real entrepreneur, not this fucking

00:02:18.020 get rich quick bullshit, which by the way, happens to be related to the topic of what 0.57

00:02:24.740 we're going to talk about today. Now you guys hear me say again and again that there is no

00:02:29.900 quick and easy way to achieve success. All right. And when we're talking about success today,

00:02:35.440 we're actually talking about fucking money. All right. Um, success can be measured in many

00:02:41.980 different ways. And we always note that for everybody who decides to, you know, talk about

00:02:47.220 how money is and everything and all this other bullshit. Uh, you can achieve success in many

00:02:52.260 different areas today. We are specifically talking about money. Okay. We talk about all the time

00:03:00.440 that there is no easy way. And if there is an easy way, and if you do make it quick, you are doomed

00:03:06.060 to lose it just as fast. But one thing I don't think I've ever spent time on is explaining

00:03:12.220 that, you know, if there was an easy way to go do it, you don't want to do it that way, regardless

00:03:20.180 of what the financial outcome will be. And I know that sounds weird, right? Because we all want it as

00:03:25.260 fast as possible. And we all want to make money quick. And we all want to be rich and we all want

00:03:29.940 to be bosses and ballers and all this other fucking shit we see on the Instagram. But the reality is,

00:03:36.480 is that if you're pushing for wealth, if you're pushing for long-term success, which you should be,

00:03:42.800 because I've seen people make a hundred million dollars or more and lose it in less than two

00:03:47.180 years. Okay. And that's not that long of a time. You don't want to be the guy who makes money and does

00:03:53.560 real well and goes and lives high on the hog and then loses it all and gets embarrassed and has to go

00:03:59.140 fucking do something else. You don't want to be that person. And that's what happens to people

00:04:03.760 who actually do find a way to make money quickly is they lose it quickly. All right.

00:04:09.160 This is an intriguing topic. I'm genuinely interested to hear what you have to say about

00:04:14.100 this because it's so counterintuitive. People say, well, of course, of course, if there was a way to

00:04:19.200 get rich quick, of course you would take it. I mean, I think that's what most people think.

00:04:23.580 So I'm interested to hear your counterintuitive.

00:04:25.980 Of course they think that because usually most people don't have the fucking money,

00:04:29.140 right now. But, you know, I want to talk about why it's important to appreciate and understand

00:04:37.960 the process of gaining financial success. All right. And we see this all over the internet.

00:04:45.720 You know, we see every, I mean, how many people are preying on other people right now by my program,

00:04:51.500 by my course, by this, by that. And in 12 months, you'll be a millionaire. I mean, dude,

00:04:58.620 the urge to be wealthy in a very fast way is something that is preyed upon by hundreds of

00:05:05.980 thousands of people every day. And millions of people every day spend their last dollar

00:05:11.200 trying to pursue that path. And not only is that their moral, morally wrong, you know, implications

00:05:19.440 with doing that. It's a bad idea for you to even think that way in the first place. And I got a

00:05:26.660 couple of reasons that I want to talk about, you know, why getting money quickly and easily is not

00:05:34.200 a good idea. Okay. And the first one is this guys, if you find a way to make money quickly and easily,

00:05:42.340 you're going to lose it quickly and easily just as fast as you made it. We see this all the time.

00:05:48.780 We see this with people who win the lottery. We see this with athletes. We see this. I mean,

00:05:53.840 watch 30 for 30. We fucking see this all over society. People hit a home run, they come into

00:05:59.720 money and then all of a sudden it's gone just as fast as it came. And you don't want that. That's not

00:06:04.660 what you want. You know, people who typically work and earn and work long and hard end up keeping their

00:06:12.140 money and learning how to make their money, make more money for them so that they have true financial

00:06:16.840 security. It's very hard for people like that to lose it because they appreciate the process of

00:06:22.640 gaining it. You know, we've all heard the old saying, easy come, easy go. And I think that's just

00:06:28.620 a basic principle of life. It's not just about money, but it's about anything in life. You know,

00:06:33.220 the time and effort you put into getting anything is going to be the same time and effort you put

00:06:37.940 into keeping it. And guys, if you find a way to make a ton of money in a fast way, which doesn't

00:06:44.480 exist by the way, but let's say it did, you're going to fucking lose it right away too, because 0.90

00:06:49.620 you haven't learned the skills that you need to manage that money longterm. All right. Um, I think

00:06:58.200 that's a really hard concept for people to grasp when they don't have any money. Cause they're like,

00:07:02.020 well, I don't fucking care cause I don't have any money. But the reality of what we're talking

00:07:07.140 about is that if you're dead set on making money, on becoming financially successful,

00:07:14.220 on becoming wealthy, you need to put, you know, effort into figuring out how to keep your money as

00:07:19.320 well. You know what I'm saying? As you were talking, I was thinking just the whole tendency

00:07:26.440 of people who are average or people who just don't get it, like how life works is they want

00:07:31.520 to avoid the struggle. They want to avoid the suffering. They want to avoid the hard work.

00:07:37.060 Um, but I, I think they don't realize that it's those things that help make something permanent.

00:07:42.840 Dude, it's not even, it's not even just the, the permanency of, of what it makes. It's the

00:07:49.320 skills you learn. It's the perspective you gain. It's all the things that you're going to ever,

00:07:54.340 dude, you do, you cannot find a fucking wealthy person who doesn't have a story of how hard it 0.93

00:08:01.900 was for them to, to, to get there. I'm talking about self-made people, not people who inherit

00:08:05.840 things, but you know, those people typically are of sound character. They have, you know,

00:08:13.520 they have their head on straight. They're doing things the right way. They understand what it means

00:08:18.360 to persevere. Um, all these things, perseverance, vision, goal setting, um, you know, patience,

00:08:27.780 uh, consistency, discipline, all of these character traits are forged through the struggle.

00:08:34.920 And when you try to avoid the struggle and avoid the hardship and avoid all the hard things that are

00:08:40.280 coming your way, you create a situation where you don't gain any of the tools that you need to

00:08:45.660 ultimately, uh, have to find the outcome that you're after. You see what I'm saying? It's, it's,

00:08:53.320 uh, it's sort of like, you know, I want to be a world champion power lifter, but I don't ever want

00:09:00.620 to go to the fucking gym. Well, you, you can't be a world champion power lifter without going to the

00:09:06.360 fucking gym. You won't develop the skills. And even if you could figure out how to get the weight

00:09:10.000 up, you're still not going to have the muscle needed to do it. And that's what it comes down to.

00:09:13.820 You know, people constantly, and dude, it's, it's, it's almost like society has rigged it

00:09:19.720 so that people search for these, these instant gratification moments, you know, uh, or, or pass,

00:09:26.680 you know, they want, cause like me, dude, think of the stories we're told, right? The stories that

00:09:31.240 were told on the, on TV, on the internet, the clickbait that we see, all it is, is glory stories. It's,

00:09:38.300 it's the quick, easy shit. It's, I was in my basement 12 months ago. Now I'm a millionaire.

00:09:43.820 It's, you know, it's the celebrity who, who doesn't do anything, but is worth, you know,

00:09:49.760 millions and millions of dollars. You know, it's, it's the athlete who got a $200 million

00:09:55.600 signing contract. It's the fucking lottery winner. We don't see the story of the, the two guys who

00:10:04.860 are 19 years old, who fucking finance their whole company on credit cards. We don't see the story of

00:10:10.200 the single mom who, uh, you know, decided she was going to start a company. And then,

00:10:15.200 you know, 15 years later, it's a $30 million company. We don't see those stories because it's

00:10:20.920 not sexy, but the majority of successful businesses and the majority of millionaires

00:10:26.560 have some sort of story like that. It's not, it's you see, people are so conditioned to swinging for

00:10:34.740 the fences and swinging for the grand slam and going for the fucking half court shot that they 0.96

00:10:40.080 don't practice the fucking layups and dude, the motherfuckers that get paid and, and, and what wins 1.00

00:10:44.720 games is the fucking layups. It's the step by step by step by step by step over the course of 15 0.89

00:10:51.040 years. And you know, what's really unfortunate about the way things are in society is that because

00:10:57.740 of the internet, right now you have all these young kids who are trying to be entrepreneurs.

00:11:04.860 They, they see it as like a glory thing and they think it's all, they think it's all, you know,

00:11:10.960 Rolls Royces and fucking private jets and shit and stacks of cash. And you know, they look at somebody

00:11:16.780 like me who, who's really in perspective, not that much older than them, you know, 15 years is not that

00:11:22.180 long of a time, but they think that that shit came, you know, that I've always been living that way.

00:11:26.960 What they don't see is like when I was living in the back of the store, sleeping on a fucking 0.75

00:11:31.100 mattress that I got from the Salvation Army, five fucking stores down or, or having to fucking spend

00:11:36.860 the night at girls' houses or friends' houses or having to shower at their place, not having enough

00:11:41.940 money to fucking afford an apartment, not having enough money to fucking go out to eat or, or even 0.66

00:11:46.800 fucking consider it. You know, they don't remember that shit. They never saw it because dude, in my

00:11:53.240 case, the internet wasn't existent when it wasn't relevant when that was going on. So it

00:11:57.700 couldn't be documented. But I mean, all they know is the glory and that's all people want

00:12:02.780 to show. That's the problem with the fucking internet, right? Like, dude, I feel like, and

00:12:06.820 I don't want to like sit here and say, Oh, my fucking content's the best. But dude, I feel

00:12:11.580 like my content is some of the best. And the reason I feel like it is because I actually tell

00:12:15.780 the real shit that nobody else likes to talk about. All these other motherfuckers out there 1.00

00:12:19.900 like to talk about how genius they are and how fucking how, how they're so smart and they

00:12:24.700 did all this and they blah, blah, blah, blah, blah. And you know, dude, the truth is, is

00:12:29.280 that it doesn't come down to fucking genius. It comes down to common sense. You touch the

00:12:33.200 hot stove, you don't fucking touch it again. And if you do enough shit wrong, eventually

00:12:37.720 you know what to do right. And if you do enough shit wrong for a long enough time, eventually

00:12:41.960 you know what to do right really fucking well. And that's called grit. That's pursuing through

00:12:46.700 fucking all the obstacles, learning the lessons. And like, dude, that's the thing that matters.

00:12:51.120 It's not about how fucking genius you are. Like everybody listening to this right now,

00:12:55.240 they probably look at people like myself or, or other successful people. And they say, well,

00:13:00.360 fuck, I don't have what he's got. Bullshit. Do you know to fucking not touch the stove when

00:13:05.420 it gets fucking hot? If you know that, then you know enough to be successful in fucking, in

00:13:09.780 fucking business. Because dude, you got to be willing to touch the stove a bunch of fucking

00:13:13.980 times, you know, in different ways. You follow what I'm saying? Absolutely. I think just

00:13:18.200 with the sheer number of people out there, the predators who want to take advantage of

00:13:22.120 people, they're going to find the one exception. Dude, look, even the legit guys, even the legit

00:13:26.460 stories don't tell the whole story. Right. So when they start out at the beginning, when

00:13:30.980 people start out at fucking day one and their first year, they do fucking 40 grand, they're 0.82

00:13:36.200 discouraged. Well, fuck, that's what I did. You know, my second year I did a hundred third

00:13:41.260 year. We did fucking 200. It just takes fucking time, man. It takes grit. It takes perseverance.

00:13:46.420 And, and the unfortunate thing, what I was saying a minute ago is that like, you know,

00:13:51.140 because these people see all these fucking success stories and all these lies about what success 0.92

00:13:57.480 really is, they don't think they're doing it right. And they quit and they say, well, dude,

00:14:04.400 I'm not an entrepreneur. I can't do this. When in reality, dude, all real entrepreneurs go through

00:14:09.740 the shit you're going through. Right. You know what I'm saying? Oh yeah. No, it's far

00:14:13.060 more ethical to tell people what's involved. Well, don't. And, and dude, that's the thing

00:14:16.620 is like, you got to look at the whole story. I mean, dude, there's dude, drive up and down

00:14:20.640 your fucking your, whatever your main drag is in your town and look around at all the 0.98

00:14:25.760 businesses. Every one of those is a success story. You cannot fucking tell me that every

00:14:31.420 single person that started that company up and down the fucking five miles of your town 0.87

00:14:36.420 that has all the main businesses on it is smarter than you. No, you can't tell me that.

00:14:43.000 But what I can tell you is I can, I bet they dedicated themselves to something a lot longer

00:14:47.640 than you've dedicated yourself to anything in your life. I bet they have fucking patience.

00:14:52.660 I bet they've got the determination, the discipline to fucking pursue things, even when things aren't

00:14:58.640 going well. And when they don't have passion for it, right at this moment, they keep doing,

00:15:03.920 they have the discipline to show up every day and put in their best, you know, dude, I got this

00:15:08.600 question the other day on fucking, uh, yesterday on fucking Instagram. I put up a post about, um, 0.87

00:15:14.760 about, uh, commitment. And some guy said, well, it's commitment. The same thing as burning desire.

00:15:20.620 Fuck. No, it's not the same thing. Commitment is when you follow through when fucking the burning

00:15:24.880 desire is fucking gone. That's the problem with people is they fucking, they fucking show up when it

00:15:31.200 feels good. And when the burning desire is there and when it's fun and sexy, but as soon as that

00:15:35.660 shit goes, that's when they say, well, you know what? I don't have passion for this anymore. So

00:15:39.980 I'm going to fucking shit. Motherfucker. Nobody has passion for what they do every fucking day.

00:15:45.000 We all go through phases. We all go through ups and downs. We all go through fucking ebbs and flows.

00:15:50.200 There's days. I fucking love what I do. There's days. I love to be in this building. There's days.

00:15:55.800 I love to record podcasts. There's days. I love to fucking public speak. And there's days. I fucking

00:16:01.520 hate everyone. And that's the truth. I don't have passions on those days. I want to fucking punch

00:16:08.540 every single person I see in the fucking mouth. What do I do on those days? Do I come in and punch

00:16:14.400 them in the mouth and go home and cry and make posts on Instagram about how fucking shitty my life is 0.97

00:16:19.420 and how I'm miserable? No, I show up and I do what the fuck I'm supposed to do regardless. And that's

00:16:25.180 the difference between people who are successful and people who aren't. And dude, because we have

00:16:29.520 all these fuck faces on the internet who, who make it seem like, you know, they're, I'm 23 year old 0.76

00:16:35.960 entrepreneur and they got a fucking Lamborghini, which isn't even theirs. They rented. You have all

00:16:40.720 these other kids who are 19, 20, 21, 22, 23, thinking that the buying that dude's program is the

00:16:47.640 fucking answer or the fact that they're out cutting lawns right now. And you know, they've got 10 lawns

00:16:53.660 that they cut that they're doing something wrong. Motherfucker. If you're cutting 10 lawns at 20

00:16:58.480 years old, by the time you're 30, that could be fucking 2000. You could be a multi, multi,

00:17:03.640 multi fucking millionaire. You know what I'm saying? But people get distracted because

00:17:07.700 they're sold this bullshit story. Right. So let me, let me highlight and draw out something you just

00:17:12.420 said, because I think it's super, super important. The difference, you know what? If you get somebody

00:17:15.920 who's doing that grass and fucking building a legit company and by the time he's 30 years old and 0.95

00:17:21.320 then go compare to that dude who was 23 flashing the Lambo when he's fucking 30. And I bet I'll put

00:17:26.120 a, I'll put every fucking dollar I own that that guy who was cutting grass and building this company

00:17:30.540 is in a far better position. Absolutely. So here's the difference between the Joe scammers and all

00:17:35.120 the other fraudulent people out there. And I think you and MFCO project, how we do things,

00:17:39.420 they're pushing products and they're saying your hope for success is in my product. Whereas we're not

00:17:46.100 doing that. We're saying we're a resource, but your hope for success is in you. That's why like

00:17:51.720 when we do develop our courses, cause we're going to do courses too. When we develop our fucking

00:17:56.060 academy, it's going to be all real tools. It's not like the secret system. It's like, here's how you

00:18:01.840 do this. Here's how you build a culture. Here's how you create customer loyalty. Here's how you do

00:18:06.520 these things that actually create a real fucking company. It's not about like, Hey, I got the secret

00:18:12.020 fucking system. No motherfucker. I'm going to show you the real shit and how you do it. Who's out

00:18:16.180 there teaching that? Because I know right now, not one person I know on the internet is teaching that

00:18:20.540 not one. They're teaching their fucking secret system, how to set up an advertising agency, how

00:18:25.560 to, how to sell real estate, how to do this and that, and this, this, this, this. And dude, you still

00:18:31.140 need, this is why so many doctors and lawyers fucking fail because they don't know how to operate a 0.87

00:18:36.540 fucking business. They don't know how to market. They don't know how to fucking create culture.

00:18:40.860 They don't know how to fucking do the things that they need to do. And dude, when we start our

00:18:46.220 academy, that's what it's going to be about. It's going to be how to actually run a real fucking

00:18:51.160 business. So like, even if you have a real estate business or you have a fucking, uh, long cutting

00:18:56.580 business, or you have this or whatever you're trying to do, you're going to need the shit that 0.91

00:19:00.740 we're talking about. Right. Like, but you agree that we're never promoting something like this is

00:19:04.880 the be all end all because you have to be all and you have to be the be all end all. You have to

00:19:09.760 take the tools and use them. Dude, look, I had another question yesterday. You know what I'm

00:19:12.500 saying? Yes, dude, for sure. I had this other question yesterday that goes along with what

00:19:15.660 you're saying. He goes, uh, he goes, well, how do you know what the right thing is to

00:19:20.280 commit to? And I said, it's not what the right thing is to commit to. It's making what you

00:19:26.440 commit to the right thing. And there's a big fucking difference. You understand what I'm

00:19:30.860 saying? Yeah. Oh, 100%. Right. Yeah. So I think just because I want to make sure that

00:19:35.620 I understand you and by extension, the audience understands you. Well, I'll say it again.

00:19:39.360 Okay, go ahead. It's not about, you know, this, it's not about, you know, committing to the

00:19:44.300 right thing. It's about making what you commit to the right thing. Right. No, I get you. So

00:19:50.660 can I just use this analogy? So when I was growing up, I was, you know, a fourth grader

00:19:55.140 and my dad bought me this fairly cheap, my dad was a lifelong musician. He brought me this

00:19:59.060 fairly cheap trumpet. And I said, dad, I got to have a Stradivarius, man. I got to have

00:20:04.240 a good trumpet because that's well, that's how I'll play well. He's like, no, in the

00:20:08.720 hands of a master, a cheap instrument is always going to be better than a Stradivarius by somebody

00:20:14.080 who doesn't know how to play it. And his point was, you got to work. It's you that makes the

00:20:18.060 music. It's not the instrument. I mean, the instrument ends up helping eventually, but

00:20:21.560 that's what I hear you saying. I hear you saying that basically, you know, don't look for

00:20:25.720 the perfect program, find a program and make it work. Is that, yeah. Did I get that

00:20:30.040 right? Yes. All right. I don't, I mean, we got off track there, but I mean,

00:20:34.140 that's, you know, it's important stuff though. Yeah, for sure. Yeah, for sure. What's our

00:20:38.920 next, what are we going to talk about next? I don't know. What's your next point? Well,

00:20:42.320 why do people, why do people want to take the long and hard road? Well, I think I covered it

00:20:45.960 a little bit, but the point number two is that, you know, you need to have patience and let

00:20:51.260 experience extended periods of time pass because, uh, the hard work that you put in, you need to

00:20:57.220 become a habit and all the character traits that you develop, you need to become, they need to

00:21:01.460 become part of who you are. And basically you need to develop the tools that are going to allow you

00:21:07.180 to mature and process and become the person that you need to be to handle the success that's coming

00:21:14.420 your way. And so many people don't do that, right? They like, let's say they do make a hundred

00:21:19.900 thousand dollars on fucking selling shit on eBay or some crazy shit. Dude, they go out and buy a

00:21:24.740 fucking car with it. You know what I mean? Instead of rolling it back in or, or figuring out a way to

00:21:28.740 make money or do it, doing the responsible things, you know, money's an incredible resources, but if

00:21:34.020 you put it in the hands of somebody who doesn't have the tools or hasn't put the time in to develop

00:21:38.760 the tools, you know, it's not going to do anything for them. They're not going to be able to create

00:21:43.720 any more of it or, or worst case scenario, it's going to do bad things. They're going to, they're

00:21:47.580 going to, that's why you read about people going out and do a crazy shit once they earn some money,

00:21:51.660 like, you know, like go out and fucking buy 10 pounds of cocaine, snort it off cookers,

00:21:57.220 hookers, fucking assholes. You know what I mean? Like, dude, that's what people fucking do, man. 1.00

00:22:02.040 And, uh, it makes them crazy cause they haven't developed it little by little by little, because

00:22:07.600 if you develop it little by little by little, you know, you go from an extra 500 to an extra

00:22:11.700 fucking thousand to an extra 10,000 to an extra 50,000. You're constantly on edge about how to

00:22:17.740 develop more and more and more. And you're constantly developing skills and you're constantly

00:22:22.180 conscious of how to manage the money. And you know, people want to, it's like we talked about

00:22:28.120 a minute ago, you know, they want to skip all the things that create the ultimate product,

00:22:32.660 which is you. So there's a great proverb that says a fool and his money are soon parted.

00:22:39.180 And I think that I've never, I've never seen that ever not be the truth. Yeah. Yeah. No matter how

00:22:45.720 much money comes into a fool's possession, he's going to lose it. Right. So what I hear you saying

00:22:49.980 though, is just that this whole process of maturity, it takes time and it takes being in a crucible

00:22:55.540 where, where your character is being formed and you're, and it's just not something you

00:22:59.360 can rush. And if you try to rush it, yeah, you might come in, into some wealth, but it's,

00:23:04.140 it's going to leave as quickly as it can. Dude, people spend their whole lives trying to rush it.

00:23:07.340 And that's why they never get anywhere. You know, we talk about that all the time, you know,

00:23:11.460 go ahead. I just think another issue is that, you know, once people do make a little bit of

00:23:16.600 money or get some money, they think it's always going to repeat itself. Yeah. Keep coming. Yes.

00:23:21.840 That's right. And dude, that's, and it doesn't know, you know, like, dude, if you're not,

00:23:25.900 that's such a good point, dude, I'm glad you brought that up because if you're not, even in

00:23:30.280 business, even if you're an established entrepreneur, like I am almost 20 years in,

00:23:34.760 if you're not constantly evolving and constantly looking and dude, I even see this amongst a lot of

00:23:39.280 my peers, like a lot of guys, a lot of guys who were much bigger than me three or four or five years

00:23:43.700 ago now are calling me for advice because they, they don't understand what we're doing. Well,

00:23:50.260 the only thing we're doing is keeping our finger on the pulse of what's going on and adapting as we

00:23:54.740 go. You know, it's not, you can never, ever, ever an entrepreneurship or even in career, because

00:24:01.200 like, dude, I talked to my guys about this on Sunday at our meeting, you know, you have to think

00:24:05.380 of yourself as an entrepreneur. That's what this is about. It's personal develop podcast. If you sit,

00:24:09.480 if you do good, like if you get a raise at work or you own the company and you, you, you, you have a

00:24:14.560 great year and you put your fucking feet up, dude, you might make it another year or two or three, 0.94

00:24:19.360 but, but you're not going to keep progressing. And, and a key to success guys is to a, never take it

00:24:25.420 for granted. B always understand that you can lose it in one second and C keep your fucking finger on 0.93

00:24:31.920 the pulse of what's going on in your industry and constantly adapt your product, your methods,

00:24:36.020 your, your ways of marketing. And we don't see people doing that because how many people do you

00:24:41.180 see? I mean, I'm sure a lot of people in this podcast, the list of the podcast are doing pretty

00:24:46.460 well financially. I'm sure there's people even doing better than me. Um, and, and I'm sure that

00:24:51.600 there's also people who, who aren't doing well, but we, everybody listening right now knows people

00:24:57.160 who are very wealthy, like as peers or, or friends, or they just know of them. How many of those guys do,

00:25:03.180 you know, are real casual about their business. You know, they're playing golf every day, their

00:25:08.840 feet are up there, this or that. And I'm sure everybody's like, well, I know guys like that.

00:25:12.860 Well, those are the motherfuckers that are going to fucking never progress where the past where they

00:25:16.420 are. And they're just going to fucking maintain. And you're going to see in the next three, five years,

00:25:21.160 those same guys are going to be out of fucking business. They're going to be the guys like,

00:25:25.060 Oh dude, business went bad. The mark, the economy changed. No, the economy didn't fucking change.

00:25:29.860 You didn't fucking adapt to the economy. You know what I'm saying? Right.

00:25:35.060 Do you like brick and mortar stores? You know, it took a huge, dude, you're seeing brick and

00:25:38.740 mortar stores go out of fucking business every single fucking second right now. My brick and

00:25:43.480 mortar stores are killing it. Right. Do you recognize the name Josh McDaniel? Yeah. The coach from

00:25:48.860 fucking the football coach. Right. So I don't know who's extremely cocky and sucked. Right. Right.

00:25:54.000 Right. So like after he gets his first job as a head coach in the NFL, he wins his first five games

00:25:59.620 and in a press, in a press conference, he says, gosh, I didn't realize it would be this

00:26:04.540 easy. Three years later, what's he not doing? He's a, he's an assistant coach. He might've

00:26:09.580 just now. No, no, no. He's an assistant coach with the Patriots. Yeah. Yeah. But three years

00:26:13.400 later, he, the point is, is that that now I don't know him and I've never met him and

00:26:18.780 I know a lot of pro athletes. So I want to be careful what I say. He might even listen to

00:26:22.280 the show because a lot of pro guys listen to the show, especially in the NFL. But what I want

00:26:26.780 to say is this, that's a prime example of somebody of exactly what we're talking about. They jumped

00:26:32.860 into a situation that they hadn't put enough time into to get to. And they saw it as easy.

00:26:39.120 They didn't appreciate what it took to get there and they lost it. Right. And I'm not saying

00:26:42.780 he's a bad guy. I think that's, I think that's natural for anybody who gets something quick

00:26:47.100 and easy and doesn't know what to do with it. I mean, I think I would have been the same

00:26:53.340 way if I was him, I would have been like, fuck yeah, man, I'm fucking good. Right.

00:26:56.800 You know, but dude, you know, unless you've had your teeth kicked in enough to know over

00:27:01.820 the course of time that you're really not that good, then you don't appreciate where

00:27:06.720 you are. Cause I can tell you right now, I'm not that good. Like you'll hear other of these

00:27:10.060 motherfucking guru dudes talk about how good they are. I ain't that good. I just, I just

00:27:14.480 know how to not get my teeth kicked in the same way twice. Right. You know what I'm saying?

00:27:18.100 Man, I ain't done learning. I got a lot to learn still. You know how to spit dirt out

00:27:22.920 of your mouth. That's right. And up. Fuck. Yeah, exactly. That's the truth, dude. And

00:27:26.720 like, I'm, you're never going to hear me say, Oh, I know everything. Or I'm the fucking guru

00:27:30.960 or I'm the genius or I, I'm that good. Like these other guys say, you know, Oh, I've just

00:27:35.640 cause I'm that good. No, you're fucking not get the fuck out of here. You know, nobody's

00:27:39.380 that good. You know, the reality, and I'm not going to lie to people about it. Like I'm, I'm

00:27:43.640 a fucking dude who sells fucking vitamins and I know how to fucking sell them. So I

00:27:49.480 follow you. You're basically saying a long time has to pass so that you have some development

00:27:53.360 character so you can handle money. So I would guess the other things that have to happen

00:27:57.540 is talk about McDaniel. Yeah. Had he taken, let's say, I think he was only 35 when he got

00:28:01.540 that coaching job, you know, and dude, I can tell you right now I'm 38 and the difference

00:28:06.680 between 35 and 38 for me is massive in terms of what I know and my humility level. Three

00:28:12.860 years ago, I did think I was more of the shit than I think now. It's funny because

00:28:16.940 what do they call that? What's that curve? The, uh, bell curve. No, the, the Dunning

00:28:22.800 Kruger effect. Isn't that what it is? I have no idea. Yeah. Is that a business thing? It's,

00:28:28.860 it's, it's an effect of confidence basically. Like when you don't know anything and you get

00:28:33.020 into something, you think you know everything. And the more you do it, the less you, the, the,

00:28:37.220 the more of an expert become, the less you, you realize that, you know, and then as you

00:28:42.280 become a real expert, you start to become confident again. Gotcha. You know what I'm

00:28:45.260 saying? I've been through that whole fucking thing, you know? And I think that, you know,

00:28:48.760 that's something that is a, it's a psychological natural thing for people that don't earn their 1.00

00:28:55.600 positions. Dunning Kruger. I almost got it right. Yeah. What'd I say? You said an actress

00:29:00.480 Diane Kruger from national treasure. All right. I thought I said Dunning Kruger. I think you need

00:29:08.600 to go back and edit that. So I said Dunning Kruger. So, um, so yeah, I mean, the bottom

00:29:16.480 line here, guys, I guess like I got another point I want to cover or a couple more, but

00:29:21.840 the real thing I want to get across is that like, you know, you guys should welcome these

00:29:28.580 things. You should welcome the hard shit. You should welcome the struggle. You should welcome

00:29:33.600 the anxiety and the pain because you have to know, uh, that that's where, where all the

00:29:39.780 good shit of your whole character is going to come from. You know what I mean? Dude,

00:29:44.040 what's, what's better living your whole life in a fucking cube, not learning anything, doing

00:29:50.620 everything everybody else does or living your whole life scared as fuck because you're constantly 0.89

00:29:56.020 putting yourself out there, stretching yourself thin, learning, progressing, developing new

00:30:00.080 tools. You know, that's why people who put their head down for 10, 12 years and they don't hang out

00:30:05.900 with the same group of friends. And then they go back and hang out with their old friends. They

00:30:09.520 don't even have anything in common. Cause it's just, it's so powerful and how it helps you develop.

00:30:14.240 And it's hard for me to understand why people hide from that, but it's also hard for people to,

00:30:22.240 I think the first couple of times really embrace that as something that's welcome. Like now I,

00:30:27.740 I love the challenge. Like I love challenge. Um, like if something's wrong here or whatever,

00:30:33.600 I I'm like, all right, cool. This is a chance for us to get better. Like, that's what I look at.

00:30:37.700 And, and I don't panic. I don't freak the fuck out. Uh, I, I look at it as, all right, look,

00:30:42.920 this is a great opportunity for us. That's going to help us be better longterm. And I don't,

00:30:49.960 I think that's real scary for people in the beginning. Don't you think you learned that though?

00:30:54.380 Oh yeah. That's the whole point of no, no. Right. Yeah, definitely.

00:30:56.820 You have to start seeing the benefit of it before you start realizing it's a good thing.

00:31:00.600 Yeah. You know, in the beginning when shit goes wrong or things are tough,

00:31:03.240 you freak out cause you think that people have like, people have the idea in their head that

00:31:08.700 it's only them. Like, it's only hard for me. It's, you know, this is tough for me and this,

00:31:13.240 you know, I don't have it or I, they doubt themselves or they think like, Oh, I don't know if I can do it.

00:31:18.460 And that's normal. You know, that's the normal way to think. Like everybody thinks that

00:31:24.800 I think that everybody who says they don't think that as a fucking liar,

00:31:28.520 you know what I mean? Um, real quick, going back to when you said stretching, you know,

00:31:34.280 if you're one of these people that stretch yourself then, I mean, I used to be like that. Uh,

00:31:38.380 I think it's really important that if you are that type of person that you go back and you reassess

00:31:42.500 how big your goals are, you know, are they big enough to keep you from stretching yourself then?

00:31:48.840 Cause that was, I think most people's limits in life truly are. Uh, and if you listen to Grant

00:31:55.020 Cardone's or read Grant Cardone's 10 X book, or even talk to him ever. And I love Grant. I think

00:32:00.620 he's a fucking amazing dude. Um, a lot of people get on his case cause they think he's too salesy,

00:32:05.960 but dude, that's just, he's just a character, man. Like the guys like that. One of my favorite

00:32:10.140 dudes on this. I agree. I watch all of his stories. I agree. And like, people are like,

00:32:14.080 Oh, he's so pushy and salesy. And it's, you got to remember first, Grant's like 60 something

00:32:19.580 years old. He's fucking pretty. If I look like that, even at 50, like he, he comes from the old 0.99

00:32:25.540 school of sales. Okay. But, but the second of all, Grant is just an outgoing, cool ass dude.

00:32:34.960 And like, they think it's like an act, like how he talks and shit, but that's just how he is. He's

00:32:39.900 cool as fuck, you know? So like, but anyway, if you listen to his book or read his book,

00:32:44.080 he'll even tell you, and I really respect him a lot because he's, he's a guy who will tell you

00:32:48.600 the truth about his struggles, about how hard it was to get where he was. And, uh, and he,

00:32:53.440 he will tell you, man, you know, his biggest prop, his biggest thing that he did wrong in life was

00:32:57.740 that he didn't set goals big enough. You know, he set small, small goals and, uh, he didn't think

00:33:02.380 big enough. And because of that, you know, it took him a long time to reach the level where he,

00:33:05.900 where he's happy. But, uh, but yeah, I think that's a huge deal, man. You know, I think most people

00:33:11.880 don't even have the capacity in their brain to think on a large scale because of the way that

00:33:16.360 they were brought up. They were brought up in a middle income home or lower income home. Uh,

00:33:20.700 they went to a regular school. They weren't around successful people. They never knew anybody

00:33:24.640 successful. So how the fuck do you supposed to think these big dreams if you've never even seen

00:33:29.000 it or touched it or been around it? Well, that's another thing too, is, you know, not only assess

00:33:32.720 your goals, but the people that you surround yourself, their goals. Dude, look, man, almost everybody

00:33:36.840 I'm personally friends with that I'm on a personal level friends with is more successful than

00:33:40.900 me. And that's by design. You know what I mean? I'm not hanging out with people I can't learn

00:33:46.160 shit from because you can have just as much fun with motherfuckers that you can learn shit

00:33:50.640 from as, as motherfuckers that you can't. Right. You know? Right. I, I think, uh, you've 1.00

00:33:57.060 said this before, but you always play to the level of your goals. So there's no question.

00:34:00.900 So why not set them the highest level possible? Right. You know? So, well, what's, uh, our

00:34:07.420 baseball coach used to do this thing where he would, uh, he would be like, you know, these

00:34:12.680 guys are three, you know, in this tournament right now. And they just kicked this other

00:34:15.620 team's ass, like 15 to nothing. You guys better wake the fuck up. And meanwhile, they just got

00:34:20.500 their shit kicked out of them. But you know, that allowed us not to play down to our competition.

00:34:24.880 Right. Right. Right. Yeah. That's hilarious. It only worked a couple of times and then we

00:34:30.200 got smart and we're like, Hey, did this team really do this? Right. So next point, dude,

00:34:35.180 I think, uh, the next point is, is that, you know, and this is kind of like, this is kind

00:34:41.460 of like when I talk about your obligation to be successful, what I mean is that people who

00:34:46.560 come into things quick and easy, you're actually, you have to realize that like your story and

00:34:52.580 your, your, your, your, your, your come up, so to speak is a story that should be told

00:35:00.360 and use as an example to help other people realize that things are possible. And when

00:35:05.920 you always choose the easy way, I mean, what the fuck are you going to tell your kids?

00:35:10.300 Oh, Hey, uh, I needed a bunch of money. So I started a porn site and I made million dollars

00:35:14.760 in the first fucking month. You know, like there's no fucking honor in that. There's no respectability

00:35:20.400 in that. Sure. You might've made some money, but there's no fucking story to really, to

00:35:24.780 really share there. You know, by being someone who says, yes, I'm going to do this the right

00:35:31.080 way. You're setting yourself up to have an amazing war story, so to speak, you know, and

00:35:37.340 that's something that I personally wouldn't trade for fucking anything. Like if somebody

00:35:42.880 said, Oh, would you trade the last 17 years of your life and make it five years to not have

00:35:48.300 those stories? No fucking way. No way. Not even, not even if I had the same skills because

00:35:53.820 the stories are like the fun thing about business and you guys, you guys who were in your first

00:35:59.920 few years of business, I hope you can, cause I didn't realize this when I was in business.

00:36:05.460 I hated it whenever we were struggling. Like I fucking hated it, but I look back now and it

00:36:12.240 was seriously like the most fun that we've ever had in business when it was just me and Chris,

00:36:16.620 we'd sit in the back of the store. We talk about all this shit that we were going to do.

00:36:21.260 We talk about all the shit we could do or would do if we had the money. You know, we talk about

00:36:26.720 the things that, you know, all the things now that have materialized, we talked about back then.

00:36:32.280 And, and a lot of things that haven't materialized. So, I mean, we've got a long way to go, but the

00:36:37.240 point is, is like to not have that, you know, people respect that and people look up to that and it

00:36:45.980 inspires people and it helps people. And a lot of you fucking guys listen to the podcast right now.

00:36:51.160 The only reason you listen is because you know that we took that road and cheating yourself out

00:36:57.120 of that road by always trying to, to, uh, skip all of that. It dude, you're cheating yourself out of

00:37:04.180 some of the best parts of life, you know, and not just for you, but for the other people who are

00:37:08.640 going to look up to you, your kids, your cousins, your aunts, your uncles, anybody who follows your story.

00:37:13.860 And let me note this, by the way, you should be documenting the struggles and story right now.

00:37:19.860 Okay. Like, like if it were me, like, and I was back to where we were in year one or two or three

00:37:24.560 or four, and I know I had the Instagram and the shit available now or blogs or YouTube, I'd be

00:37:31.580 documenting that process now because that way you can look back and be like, dude, look how far we

00:37:36.080 fucking came. You know, like I can't even hardly find any pictures of back whenever we were in the

00:37:42.480 first store because I was honestly embarrassed to be there. So we didn't take any pictures.

00:37:47.060 You know, we've got a couple, but I see, I love the stories about you sleeping on this

00:37:50.440 mattresses and stuff, you know, but that's cool stuff. Yeah. Because it gives hope, right? Like

00:37:56.420 it gives people hope of like, of like, Hey, if, if they can start here, then I can start here and do

00:38:02.600 this. And that's absolutely correct. That's why I tell that story, you know? Um, but what people don't

00:38:10.480 realize is that you, those times are good times. You know what I mean? There's just something about

00:38:21.120 it. I mean, when you're in battle and you get shot, it sucks. But when the battle's over that

00:38:25.800 wound now suddenly becomes something you can brag about. That's right. Isn't it crazy the way that

00:38:29.560 works? And that is the way it works. People respect that. Well, I mean, and there's a lot

00:38:35.500 of value in that, you know, you don't want to be the guy who you don't want to be a guy who

00:38:40.420 fucking, like I said, starts a porno site or some bullshit that like, you know, somehow scams his

00:38:47.640 way to the fucking top or whatever. You want to be that motherfucker. You want to be the guy who's

00:38:51.440 built a real something real, who's provided jobs, who's provided. And like a lot of people might not

00:38:57.600 think that matters now because they're not doing well. But like, I'm going to tell you right now,

00:39:00.740 the biggest source of pride I get from our company right now is our employees having success.

00:39:05.200 That's the truth. You know, uh, it's not about all the things that you think it's about. Like

00:39:12.400 people think it's about the cars or house or having shit. It's not about that, man. It's about what you

00:39:18.540 contribute to other people. And it's about, you know, it's about seeing other people who you've been

00:39:24.120 in the trenches with buy a new house or buy a new car or succeed or grow or become more

00:39:30.500 valuable, you know, or decide to become a bigger part of the company on their own and start taking

00:39:35.100 shit serious. Like, dude, that that's the shit that's cool. And like, um, you know, that, that

00:39:41.940 15 years or 10 years it's going to take to get there, that shit's going to pass anyway. And it's

00:39:46.960 going to pass quick. I was talking to a couple of my guys after our meeting on Sunday and they're

00:39:51.280 like 22, 23 years old, I think. And I know they're like less than 25, but you know, I remember,

00:39:58.100 dude, I remember my 22nd birthday. Like I remember exactly what I did, where I was,

00:40:02.280 you know, everything. And you know, that seems like it was yesterday. You know, it doesn't,

00:40:09.600 it seems like we got here. It sounds like a long time, but it seems like to me, like we

00:40:13.600 got here in a fucking snap, you know? So I just think doing it the right way, man, you know,

00:40:19.080 I think it's a big deal to earn it. Yeah. You know, the, the conflict is always what makes

00:40:26.640 the book or the movie interesting. It's if you don't have a struggle, you don't have

00:40:30.740 a story. No. And no one gives a fuck and no one respects it. You know, um, when you

00:40:36.420 take the long road and really earn things, you know, it's not just the way other people

00:40:45.400 perceive you, but it's about the way you perceive you, you know? And that's my last point

00:40:49.640 really is like, it's what builds ultimate confidence and ultimate respect and ultimate

00:40:54.420 self-esteem for yourself is doing it the right way. You know, you see all these guys

00:40:59.120 who are like unfulfilled by, by, uh, their success or they have a lot of money and they're

00:41:03.680 miserable or this or that. Most of those people inherited their money or most of those people

00:41:08.000 came into it some sort of freak way and they're miserable because they didn't fucking earn it. 0.86

00:41:13.520 They looked themselves in the mirror and they say, dude, I'm a fucking fraud. You know,

00:41:16.980 they got the cars, they got the house, they got the fucking watch, they got the all 0.97

00:41:21.400 vacations. They got the life, but they're not happy with the life because when they look

00:41:25.260 in the mirror, they see a fucking fraud. And, and dude, that's why people are depressed

00:41:28.960 whenever they're, they have all this shit, you know, like these people who are multi-generational 1.00

00:41:34.320 millionaires, families, and you hear about their suicides all the time. Well, that's why

00:41:38.500 because dude, they never were given a chance to really earn something and they were never taught

00:41:43.120 that they needed to. And guys, all of our self worth, all of our self esteem, all of our

00:41:48.100 things that make us feel good in life, those things are all earned regardless of what they

00:41:53.120 fucking tell you in, in school or in the, on the internet or whatever. 0.99

00:41:58.400 Yeah, absolutely. I, I, I was, it's funny you was mentioned that about the millionaire

00:42:02.580 thing and, and the suicide rate, because that is something you'll hear sometime. You'll

00:42:06.760 hear people who, and we've talked about these people before, they go too far and they say,

00:42:10.580 oh, money is evil. And one of the, one of the evidences of that is that wealthy people

00:42:14.780 a lot of times kill themselves. There is a higher suicide rate among wealthy people,

00:42:19.040 but it's exactly for why you said it's because they, they were born into it. They didn't do

00:42:24.400 anything to earn it. They didn't, they didn't develop as people. They just had all these

00:42:28.200 toys that they could, they could use to ruin themselves. But the people that really do go

00:42:32.540 through that hard struggle, earn it, value it. No, those are the motherfuckers. Those

00:42:37.000 are the guys that, those are the guys that look in the mirror and they don't see a

00:42:39.980 fucking fraud. Right. They see fucking Superman. Right. And they go in and they say, look,

00:42:44.640 I'm powerful. I'm strong. I'm confident. And dude, those are the alpha people. Those are

00:42:49.640 the real motherfuckers. And like, you can always know the real motherfuckers from the people 0.94

00:42:53.500 who fucking are the fake motherfuckers because the fake motherfuckers will be in awe of the 1.00

00:42:57.680 real motherfuckers. Absolutely. You know what I'm saying? Absolutely. And you don't want 0.89

00:43:00.480 to be the guy who has some money and wearing a fucking nice suit and a $50,000 watch and driving 0.89

00:43:07.520 a Ferrari that you didn't fucking earn and then go talk to somebody who fucking earned 0.98

00:43:11.440 it because that motherfucker will look you in the eye and you will feel like a piece 0.97

00:43:14.480 of dog shit. It happens to me all the time. Absolutely. And as you would well agree, those

00:43:19.740 are the kind of people. And when I say it happens to me all the time, I'm not the one that ends

00:43:22.540 up feeling like dog shit. No. You know what I'm saying? Yeah, absolutely. And as you would

00:43:26.620 well agree, those are also the people that if tomorrow they lost everything. They

00:43:30.340 couldn't rebuild it. They could rebuild it. They'd move on. That's right. They wouldn't

00:43:33.580 fall apart. That's right. Like, dude, if I lost everything today, I bet you in six

00:43:36.840 months I'd be back to, I would be back in the, in the game hard. Right. Not in this

00:43:41.140 game, but making money. Kind of cliche to say, but you have the money. The money doesn't

00:43:45.080 have you. That's right. Yeah. Like, dude, I could lose everything and I know how to

00:43:48.580 rebuild it in fucking any business. And that's the truth. And not only that, dude, here's

00:43:52.700 another thing. Here's another thing to say. Like when you take the long, hard road and

00:43:56.260 you do it the right way, you run into other people who have done that and you connect with

00:44:00.060 those people and make friends with those people. And when shit goes bad, those people

00:44:04.320 were there to fucking pick you up. Those people, you know, like, dude, I was talking

00:44:08.020 to my one friend who's, he's a real estate guy and he's, he's worth about 400 million

00:44:12.580 bucks. And, um, we were taught, we were just bullshitting. And he goes, uh, and he was

00:44:18.180 serious. It wasn't like, it wasn't bullshit talk. I was like, cause I tell him, cause

00:44:22.660 like, dude, for me, you know, we do well, but there isn't a day I come into work that I

00:44:27.120 don't fucking fear losing fucking everything. Like it's, and not because we're doing anything

00:44:31.280 wrong. It's just the way I am. Like I've seen too many people lose their shit. And

00:44:35.120 I was asking him, I said like, dude, when, when do you, cause he's older, he's like 55

00:44:39.880 and I kind of ask him shit, you know? And, uh, I'm like, when do you like, do you ever

00:44:44.620 get over that feeling of being scared? Like you're going to fucking lose everything. And

00:44:49.860 he laughed and he goes, dude, I had that forever. He goes, here's the thing I realized. And

00:44:54.180 he told me this story about how he, he was making from the time he was like 27 until he

00:45:00.440 was like 40, he was making a three or $4 million a year doing something. And then, and then

00:45:06.020 he lost everything. And one of his fucking friends who he had made during that time wrote

00:45:12.660 him a $25 million check to get his business going again. Yeah. And yeah, without even fucking

00:45:18.740 question it, but the point of my, and then, and then he was like, dude, I would do that

00:45:22.760 if that happened to you, like to me. And I'm like, I started thinking, I'm like, dude,

00:45:26.820 you know, that's, that's the, that's why you, you go and build shit the right way because

00:45:33.480 you make those kinds of relationships. You know, they, people will take care of you.

00:45:37.280 You'll meet people who fucking, who will help you if shit goes bad. It's not like this thing,

00:45:42.280 like people think it's this official thing where they got to go in and like wear a suit

00:45:46.540 to the bank and blah, blah, blah. No dude, you text the motherfuckers say, Hey bro, I'm

00:45:50.000 fucking, I'm $2 million short on this. Can I borrow $2 million for 60 days? And they're

00:45:55.740 fucking like, yeah. Cause you got boys that have 10 times more money than you. Yeah.

00:46:00.760 You know what I mean? And to them, it's not charity. It's an investment. No. Cause they

00:46:04.040 respect you for what you've done and they know you're going to work. And like, dude,

00:46:07.480 the general public is so fucking ignorant to the way business is really done. Like, like,

00:46:13.440 you know, I've been spending a lot of time in LA and it's funny because I, cause I go out

00:46:17.800 there with Fleischman all the time and dude, he fucking, that dude knows everybody. And he knows

00:46:21.780 like all the fucking Hollywood guys. And the funny thing is, is like, I was at this party

00:46:26.200 with them, uh, or a barbecue and we were talking to, uh, uh, a couple of dudes who fucking produced 0.91

00:46:33.520 the movie Iron Man. And we were taught, we were just drinking beers and bullshitting. And, and,

00:46:37.700 uh, you know, people think that like business is done in like this formal setting and this

00:46:43.340 and that. And like, dude, this one dude sitting there and this other dude sitting there who was

00:46:47.520 the movie producer. And the one guy's like, dude, I got this idea for a movie, blah, blah,

00:46:51.600 blah, blah, blah, blah, blah, blah. It rips it off. I'm sitting there drinking fucking Corona.

00:46:54.740 Like the other dude's like, man, I like that. You got a script. He's like, yeah,

00:46:58.560 I'll fucking sit to you tomorrow. And like, dude, that's how shit's done. You know what I mean?

00:47:01.840 Like it's not done. It's done in a fucking barbecue with your friends that you connect with.

00:47:05.580 But the only way you make those kinds of connections is by doing shit the right way where they respect

00:47:09.640 what you've done. You know what I mean? Those guys all know me. They know what I've done.

00:47:13.860 They know who we are. They know what we're doing and they respect it. And I respect

00:47:17.500 them. And dude, that's what, that's a huge deal by doing things the right way. It's not

00:47:22.040 just about fucking money guys. It's about everything in life, your whole circle, everything that

00:47:27.560 you do. And, and, and to cap this podcast off, cause we could talk about this forever. But

00:47:32.200 the, the, the thing is guys, is that you have to realize that, that on top of all the things

00:47:41.000 that we talked about here, there is no real easy way anyway. So stop fucking chasing

00:47:47.480 it. Stop, stop looking for it. Stop, stop trying to figure out how to, and like, dude,

00:47:53.420 when we say 17 years, that's, that's a little misleading for me because I was, I was doing

00:47:58.760 well at like 12 years in. Right. But the point is, is like, we have technology now you can

00:48:04.480 do things faster than what I did it, you know, but it's not going to be six months. It's not

00:48:08.440 going to be 12 months. It's going to be four or five or six years, you know, and I would

00:48:14.040 kill to have that timeframe. So stop chasing the easy way. If not for, if not for believing

00:48:20.560 that there is no easy way for all the things we talked about today, you're not going to build the

00:48:24.860 relationships. You're not going to build the skills. You're not going to build, uh, the

00:48:28.340 network. You're not going to build any of the character traits that you need. And, and guys,

00:48:33.340 that shit matters, man. We're here for a long time. Everybody's like, Oh, YOLO. You only live

00:48:37.960 once. Life is short. Motherfucker. We're here for a long time. You know, millions or millions

00:48:43.080 of dollars are made and lost in fucking one year or two years and lost again the next two 0.93

00:48:47.680 years. You know, what are you going to do then? Yeah, definitely. Good stuff, man. I'm

00:48:53.280 going to recap real quick. So five reasons or four, I think you had that you want to take

00:48:59.020 the long and hard road. Number one, if you get money quickly and easily, you will lose money

00:49:02.740 quickly and easily. It's kind of that old thing of easy come and easy go. Cause if you work

00:49:07.320 hard and long for something, you're going to keep it and work hard to keep it. Uh, second

00:49:11.960 point you made, I believe was you need extended periods of time to work hard so that working

00:49:18.520 hard becomes a habit before you become someone great and worthy enough to handle massive amounts

00:49:22.760 of wealth. Kind of along with that, you need time to pass so that you learn experiences.

00:49:27.320 They become part of you so that you can hold onto that wealth and keep it. And then, uh, you

00:49:31.360 talked about war stories, you know, the importance of not cheating yourself out of, of the great

00:49:36.500 story, everything that goes along with the struggle. If you, if it comes easy, you're,

00:49:41.260 you're not going to have any of that stuff. And then the fifth one of course is, uh, when

00:49:44.520 you don't take the long and hard road, you don't really earn anything. When you don't

00:49:47.600 earn anything, you can't really feel as if you have earned the right to be respected or

00:49:52.260 really have any swag. That's right. So good points. Yeah. So quit chasing the fucking short

00:49:57.600 term shit and dig in for the long haul. It's the only way it's the best way. And it's going

00:50:02.220 to benefit not just your pocketbook, but your whole entire life.

REAL AF with Andy Frisella - August 15, 2017

Why Long and Hard Is the Best Road To Rich and Powerful, with Andy Frisella - MFCEO165

Episode Stats

Summary

Transcript