Win The Day, with Andy Frisella - MFCEO107
Episode Stats
Length
1 hour and 10 minutes
Words per Minute
209.36638
Summary
In this episode of the MFCEO Project, the CEO and CEO are joined by Ben Newman to discuss mental toughness, productivity, and getting shit done in the off season as a plumber. We talk about how important it is to learn how to be a blue-collar worker, and why you should be a hustler.
Transcript
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I want to be a motherfucking hustler. You better ask somebody.
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What is up guys? You're listening to the MFCEO Project. I'm Andy, I'm your host, and I am
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the motherfucking CEO. As always guys, I'm here with my co-host Vaughn the Impaler, the pastor
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of Disaster. What's going on my man? Things are good. Would you call yourself a blue collar kind
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of guy? Yeah, for sure. Yeah. So I was listening to Bernie Miklas this morning, which those
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of you who don't know, it's a sports radio show in St. Louis area. And he was telling
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me, you guys probably know about this. This is probably old news, but there's apparently
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a major league baseball player who's really good. And in the off season, he's a plumber
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just simply because he likes to work hard. Hey man. Do you know anything about that? No,
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I don't, but it makes sense because people that like to work like to fucking work. It
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doesn't matter if you're working at your primary thing or your secondary thing, they're going
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to give a hundred percent at everything they do. I actually just sent a text out to my
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management team this morning about that. Okay. There's nothing that somebody can say to you
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or to anybody else that's going to make you have that quality in yourself. And I'm talking
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about, you know, we talk about paying attention to the details and I talk about wiping the piss
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off of toilet seats or sweeping the floors perfectly or doing the little things that need to be done.
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And people think I'm exaggerating. They think I'm making something, uh, an example for, you know,
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that makes sense at the time, but I'm not, you know, if I have to go sweep the fucking floor,
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it's going to be perfect. If I have to go, uh, do whatever it is, I'm going to do it the right
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way. And people either have that quality or they don't. And I personally believe it's an essential
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quality and success. People enjoy the achievement. They enjoy, uh, doing things and accomplishing
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thing. And they take pleasure and pride in what they do, whether it be something like hitting a
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baseball or practicing or pitching or, uh, putting in a new toilet perfectly. So it doesn't leak. I
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think it makes total sense. You know, I think most people hear that and they're like, what the fuck
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are they talking about? That's crazy. He's got millions of dollars. Right. That's why you don't
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have millions of dollars because you don't fucking think right. Right. I figured you'd like that. I
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thought, I thought it was just great in a, in a mindset that is so prevalent is that, you know,
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most athletes, well, I shouldn't say most athletes, but a lot of athletes would think that they were
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beyond that. Of course. They were too good for that. Of course. But he's in the off season,
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wiping toilets clean and fixing pipes. And I think it's awesome. He set himself up for a career after
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baseball. Yeah. Well, that's true. I know a lot of guys who own plumbing companies that are
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fucking multi, multi, multimillionaires. Yep. You know what I mean? And you got to learn how to be a
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plumber before you learn how to be a plumbing company. Yeah. So before we get too much into our
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banter, we've got a special treat for you guys here today. Um, we are going to talk about something
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that has to do with mental toughness, productivity, and getting shit done. And because of that,
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we decided to bring on a special guest. You guys who have been around the podcast for a while will
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know exactly who I'm going to talk about here in a second. Um, so I'd like to welcome Ben Newman to the
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show our resident mental toughness expert. What's going on, my dude, Andy Vaughn, man,
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it feels good to be right back here with you guys. So I'm excited to be with you. We're going old
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school, old school, baby. Fuck me. Right then. Yeah. Nobody, Tyler's here. Tyler's here. Yeah.
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Nobody, nobody, nobody likes to be around Tyler. It's Tyler's birthday though. So if you all want to
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left him out because it is his birthday, I didn't want to make him feel too special. Is it really your
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birthday? Oh man. Yeah. How old are you now? Three, one. Jesus. You're still wet in your pants.
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I mean, I got no comeback. That's right. Still piss my pants. You know, back to your story. And I'm
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sure Ben agrees, you know, out of all the successful people, you know, Ben spent the last year touring
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the U S speaking to big groups, speaking with a number of big names, including Jerry Rice,
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uh, Ray Lewis. I mean, some, some accomplished, accomplished athletes. Have you ever met someone
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successful that doesn't have that quality in terms of like whatever they're doing,
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they take pride in it? No matter if it's something little or something big, I I'll go as far as to
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say they love it. Yeah. You know, I, I spent over 10 years as some of you might remember in the
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financial services industry and performed at a very, very high level. I, I, I really enjoyed that
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work, but I I'll never forget. And I think this is such a great lesson for everybody listening. I
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remember hearing a speaker and he said, typically what holds you back is something good. And I just
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replayed that over and over and over and over again in my head. And I realized because I was
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still growing the speaking company and the writing company while having this other practice. And I
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said, why am I trying to control? I'll do a little bit over here. I'll do a little bit over here.
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And I said, I'm just going all in whatever doors open. I'm going to walk through those doors.
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And the next thing you know, I was spending a hundred percent of my time writing and speaking and
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coaching. And that was it. And I'm doing what I love. I have not worked in years. And I think
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there are too many people who are just held back today by, well, I'm comfortable doing this over
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here. And then they complain about their comfort. Well, don't complain about your comfort. Go do
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something about the fact that you're just comfortable. And a lot of times that major league
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baseball player, that's probably what he really loves. And I'll tell you our dear friend, Tyron
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Woodley, who, you know, when you think about, uh, you know, killing it every day and getting after
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it and mental toughness, all the amazing guests that have been on this show, right? You think of
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Tyron and what he just did in this fight. Anytime Tyron and I share the stage and speak,
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Tyron always says, people tell me I'm a fighter. I'm not a fighter. Fighting is something I do
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twice a year. He goes, I'm an entrepreneur. I'm a father. I'm a businessman. That's what
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I love doing. Do I love fighting? Yeah, I love it. But I only do it a couple of times a
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year. His real passion is stuff that has nothing to do with fighting. Yeah. And I think that's
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interesting. He's found just like this major league baseball player, plumbing is probably
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that guy's love, not throwing a baseball or playing third base or whatever position he is.
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So I think for everybody out there, if there's something holding you back, it might look good,
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but that good thing might be what's keeping you from doing what you were really destined to do.
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A hundred percent agree. I think people, people, people enjoy comfort because it's what we're
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always told we're supposed to have. We're supposed to be comfortable. We're supposed to feel good.
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We're supposed to have low stress. Guys, if you have low stress, I can promise you another one
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thing. You have low fucking performance too, because just like a diamond is created by pressure.
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So is a diamond in your performance. So is the pinnacle of performance. So you have these people
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who seek and try to find the most comfortable situation for them when really what they should
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be doing is trying to figure out how to leverage the most pressure on themselves so that it produces
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the highest level of performance. You know, it's not a popular thing. And most people, you know,
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they'll look at you when you say that and be like, well, fuck that. I'm, I'm cool drinking
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Budweiser's in my driveway with my fucking neighbors. But if you're somebody who's trying to be
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something else, if you're trying to grow to a point where you want to become whatever it is you want
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to become, whether it's in your, you know, personal life, whether it's in your, you know, financial
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life, whether it's, it's in anything, you've got to live, you've got to figure out how to be
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uncomfortable and you've got to learn to live in that place all the time. The one thing I know about
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every single person I've ever talked to, I would consider successful. Okay. And I'm not talking
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about somebody who makes 10 grand here and then blows 10 grand at the club on fucking bottle service
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and then makes another 10 grand and then, you know, goes on this trip. That's not success to me.
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I'm talking about, you know, enduring success, people who win at things that they do, whether
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that be their fitness, whether that be their, their, uh, entrepreneurial ventures, whether
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that be at home, like let's take Tyron, for example, Tyron is a guy who just went out and
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bashed that dude's fucking face in the head. And unfortunately it ended in a draw, which I didn't
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agree with. But at the same time, you know, that, that dude gives the same amount of effort
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to his family, the same amount of effort to his, his entrepreneurial ventures, the same amount of
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effort to his fighting. There's not things that he like in his head, he's like trying to like
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balance it out on how much effort he can give. If he's doing it, he's doing it, all of it and
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everything he can. And that's the thing that I think people lose when they talk about, you know,
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what they're trying to achieve because people try to find the efficient way, you know what I mean?
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And because we're used to trying to, to find the efficient way, what we ended up doing is
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cutting off a lot of the stuff, right? Like you're trying to become aerodynamic and move
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through life at the, with the least amount of drag. Everybody thinks like that, but here's
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the thing, you know, those things that are the drag, that's where you learn how to be
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fucking great. That's where you learn how to, you know, you learn the new skill, you learn
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the new communication, you learn the new, uh, media way to advertise yourself. You, you learn
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all the new shit that can help you evolve. But since everybody tries to cut that off because
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that's what we're taught, right? Go through life with the least amount of resistance, the
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least amount of stress, the least amount of, of things that frustrate us. You end up getting
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to a spot where you got enough money to pay your bills. You've got enough money to, uh, you
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know, go out to dinner a couple of times a week. You're not starving, but you're not really
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where you want to be either. And you don't know how you got there. And that's what happens
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whenever you don't develop that skill of giving a hundred percent. My, I'll be totally
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frank. Cause I know my guys listen to this podcast. My guys that I manage personally,
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my biggest frustration with them is that when I am hard on them and push them, they run.
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When I tell them a good job, they quit running and do that's a bad fucking sign. You know what
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I mean? You should be the kind of guy who runs as fast as you fucking can every single day
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when you wake up and get out of bed, because if you don't, somebody else is going to do
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that. And you don't, you shouldn't need someone to convince you that you should be better or
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can do more. You know, and I understand some people don't have the confidence, right? They
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don't have the belief. And sometimes that's an issue. Like they don't believe they can achieve
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these big things or they don't believe they can do more than what their parents did or what
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more than what their friends do. So instead of, you know, it's not an effort thing. It's
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a belief thing, but you know, you've got to figure that out on your own because if you
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don't believe in yourself, I can guarantee you that nobody else is going to believe in
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you. You know, it's just the way the world works. You know, Tyron, Tyron was talking about
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being the champ for two fucking years before he was the champ. Longer than that. I just
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10 years. I knew him for two years, 10 years. You know what I'm saying? So, you know,
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10 years. But I think what people want is people want, I'm going to be the champ, but
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I need to know that it's going to happen tomorrow. And people don't realize that success really
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comes down to having grit. And what is grit? I know a lot of people listening aren't going
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to want to hear this. Grit is a series of monotonous behaviors repeated over and over
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and over and over and over again. When I shared the stage with Ray Lewis, Ray literally said,
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he said, I'd go to work on Monday and Tuesday and Wednesday and Thursday and Friday. And then
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I would do it all over again. Monday, Tuesday, Wednesday. It's every day. Yes. It's not
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choosing a couple of days. I'm going to work. I'm going to get some results and then I'm
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going to take some time off. Grit is monotonous behavior. Everybody knows exactly what they
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need to do. And just like Ray said, it's the same thing Jerry Rice said. All these successful
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people, they all say the same thing. Jerry Rice said, give a hundred percent all the time.
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And he said, there's no excuse for not giving a hundred percent when it's a hundred percent
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your choice. How could you, most people in your job, you know what you're supposed to
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do on a daily basis. When you choose to not follow through on what you need to do, that's
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a hundred percent on you. Yes. You know what it takes to look in the mirror at the end of
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the day and say, I gave it a hundred percent. So why, why is it that people resist? You know,
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a guy like Jerry Rice, arguably the greatest football player to ever play. No question.
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Give a hundred percent all the time. Always give. And people resist. I don't know. Is that
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possible? And I'd say for everybody out there heading into close your year strong, but heading
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into 2017, when you hear a statement like that from one of the, cause I like being pushed
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by the greatest of the greats, not somebody doing good. Like give me an example of the
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greatest of the greats, whatever is holding you back, fear, doubt, uncertainty, that company's
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too big. They've got more capital than I do. Just let it go. Let it go. And just get after
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it. Stay focused on the things that are going to drive your success and do it every single
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day, not every couple of days, every single day. You know, dude, you made a really good
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point in there that I want to point out. You said you like to be pushed by the greatest.
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Like I had a guy, a friend today, you know, it's no secret that I've been working my ass
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off this year to get back in shape. And I didn't even recognize you. Well, I mean, people
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were starting to notice it on social, you know, the people see me every day. They're like,
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holy fuck, man. But like, I've been starting to let people kind of see what I'm doing and
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show them because I want people to be pumped for this coming year so they can do it on their
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own. You know what I mean? A hundred percent. So anyway, I had a friend and he's like, he
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texted me today. He's like, God, dude, he's like, you look so awesome. He's like, you fucking
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killed that transformation. I'm like, whoa, whoa, whoa. I didn't kill anything yet. I'm
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like, I'm still doing it. I said, when I start making the rock look fucking stupid, then I'll
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say I killed it, you know, but like he, he thinks I was, he wrote back, ha ha ha. Like,
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like I was joking, but I'm not fucking joking. Like I think people who win hold themselves
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to the highest possible fucking standard of competition. You know, Jerry Rice isn't holding
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himself to every other receiver because Jerry Rice is already knows that he's better than
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them. So what is he holding himself to? I want to be the greatest of all time. So far,
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so much so that no one could ever fucking catch me. You know what I mean? And how do I do
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that? I practice harder. I play harder. I do everything harder than everybody else every
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day. Not because I'm excited to do it, but because I know that's what I have to do to
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get the result. And you know, let's talk about fitness for a second, right? Dude, fitness
00:14:18.860
is fucking, it can get pretty fucking boring, especially when you're, when you're 50, 60,
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a hundred, 200, 300 pounds overweight, because you're literally going in the gym, busting your
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ass, eating these foods that you're not used to eating. Okay. You're making all these changes
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and you're looking in the mirror and you're not seeing any fucking change. And like, dude,
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that's frustrating. That is very, very hard to do. And it's hard to continue to do, you know?
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When you get leaner and you get more in shape, you can literally see the results on a day by day basis.
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But when you're that much overweight, you can't. So it takes a tremendous amount of faith in the work
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to know that it's going to pan out for you. And, um, you know, I think that when it comes, that
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fitness and business and career, so parallel and how they work, because you were just saying, you know,
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dude, grit, come in and do the monotonous things over and over and over and over and over again.
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All right. And if you do that, like Ray Lewis said, come in Monday, Tuesday, Wednesday, Thursday,
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Friday, Saturday, and you're working as best you can do that needle is going to fucking move.
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And just because you can't see it moving, it's fucking still moving. You know, it's just like
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whenever you're, you're 400 pounds and you get to three 50, you don't look that much different.
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You get to 300, you looked a little bit different, but man, when you get to 200 pounds, everybody
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like, Holy fuck, what'd you do? And that shit takes time. It takes time, you know? And I don't know,
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man. I'm, I'm just, my frustration lately has been people who cannot self-start and stay in motion.
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You know, I can't relate to that. I don't understand it.
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I think, I think one of the things, and it's for the younger generation that's listening,
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it's, it's, it's what you're taught in sports. I mean, how many times on the podcast here have
00:16:07.380
we bitched about the fact that you get trophies just for showing up, right? So here are these people
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who get into their jobs, whatever, whatever your career is, and you expect a result tomorrow
00:16:16.140
because you got a, you got the same trophy, the kid who got first place got. So there's no
00:16:21.020
incentive to work harder. There's no incentive to, to take a look at a soccer game or a baseball game
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and say, where are my gaps? Where's my opportunity? What more can I do? Because they're brought up to
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say, why would I do more when I get the same damn result at the end? Yeah. You know, I think there's
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a lot to that, but you know, but you see you and I, and, and everybody at this table is old enough to
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know what happens if you don't fucking do that. You end up to be, how many people do you see a day
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that do we hear about through email Vaughn who are 40 something years old? They haven't really
00:16:53.120
been able to accomplish anything. Now they've looked back and they say, where'd all the fucking
00:16:57.060
time go? You know what I mean? And it went by like that, you know, and, and I don't know what I did
00:17:01.900
wrong. And it's not that you did wrong. It's that you just weren't told the truth of how it's supposed
00:17:06.780
to be. And I'm telling you right now that if you don't learn how to get a hundred percent on every
00:17:13.520
single thing that you do and take that pride in winning, whether it's fucking doing the dishes or
00:17:18.960
whether it's, you know, doing a multi-billion dollar business deal, the win is the win. Like I get
00:17:25.800
excited about both those things, but if you can't develop that opportunity, um, or that mentality to,
00:17:32.060
to capitalize on that opportunity every single time, dude, you're not going to get very far when
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it comes to career life because there's no value in people like that. Dude, cogs, people who show up,
00:17:42.660
put in their time, punch their clock and basically run shit on a, on a maintenance level. There are
00:17:47.860
dude, there's a million people that can do that. If that's what you do, you have no fucking special
00:17:52.720
skills. I don't care what you think. I don't care what you've been told. There's a, there's millions and
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millions and millions of people that can be trained on a job to do something and maintain
00:18:01.520
the course of action. The real value is the people who come in and make an impact, who come in and
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lead, who come in and develop more leaders. They take ownership. Yes. Like, dude, like it's, it's,
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it's so hard for me to understand how you can't understand that, you know, and forever and still,
00:18:20.580
you know, I see people who think that because they've been in a situation for a certain amount
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of time that they're entitled to something. You're not fucking entitled to anything. And in fact,
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if you have that, that idea about the way things work, let me tell you what's going to happen.
00:18:38.980
The opportunity is going to come around. You're going to be in your situation. You're going to
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say, Hey man, I'm next in line. You know, I've got it. I got it made. I've been here for seven years.
00:18:46.860
I'm chilling. Uh, and the young hungry dude and your performance is going to be slipping and
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slipping and slipping and slipping. The young hungry dude is going to come in with that hunger and that fire.
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He's going to be winning, winning, winning, winning. And when it comes time to make that
00:19:00.100
decision, here's what the conversation sounds like. Well, we got these two guys. We're looking
00:19:04.620
at moving up in the company, you know, so-and-so has been here for seven years. So-and-so has been
00:19:09.520
here for six months, you know, fucking six months. This dude's busted ass and he's, he's hungry.
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He's hustling. You know, he's on it, man. For the last six months, this guy who's been here for
00:19:20.000
seven years, he's really slipping. Like, I don't think he's going to come in with the right fire
00:19:22.820
enthusiasm, get it done. And you know what's going to happen. You're going to
00:19:26.340
miss your shot. You've got to always perform. You've got to always be your best. You've got
00:19:30.540
to always do the most that you possibly can. Cause if you don't do that, the opportunity,
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if you're not performing at a high level at any given time, there's opportunities that slide
00:19:41.220
through your life that you're going to miss. And it happens. Dude, ask anybody who's 70 years old,
00:19:46.140
how many opportunities they miss because of that concept. I guarantee you, they will all have a list,
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a mile long of shit they could have done. Had they been doing the shit they needed to do at
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that time. Now they might not all admit it, but I guarantee you it will impact them in a way I do.
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I've even asked my dad that my dad's been like, Oh yeah, you know, I could have done this, this,
00:20:07.360
this, this, and this, you know, my dad was quote unquote, a successful person, you know? So,
00:20:13.180
so we're 15 minutes into this and you guys have already dropped truth bombs and spit fire and you're
00:20:18.620
going like an 18 wheeler, but let me, let me back up just for a second. And if, if possible,
00:20:23.180
let's formalize this discussion a little bit, because we, uh, we obviously talked a little bit
00:20:28.160
before the podcast about, um, talking about what goes into just kind of starting from scratch and
00:20:33.800
talking about what goes into a successful person, which is of course what you've already been talking
00:20:37.820
about, but what is the anatomy of an outlier? Because that's what the MFCEO project is all about.
00:20:42.960
It's about being unique among, you know, mediocrity. So Andy, if we do that, if we start,
00:20:48.340
if we reboot and start over success begins, I've heard you say it again and again in the mind.
00:20:57.360
So I would love to hear what you have to say about, you know, principles and practices for
00:21:03.500
how to enlarge your view of your own potential. And then also maybe along with that is clear thinking
00:21:09.560
from both of you guys on how do you, how do you approach goals? You know, how, how do you approach
00:21:14.080
goals and dreams that, that really mean something? Yeah. Um, from my experience, most people have no
00:21:25.200
clue what they want to do. You know, if you ask them what they want to do, you know, on the spot,
00:21:31.360
they'll make something up. Like they'll give you this deer in the headlights look, Ben, you know what I'm
00:21:35.840
saying? And they're making some shit up like as you're standing there. And the sad part about like
00:21:43.220
the way people think is that they're not thinking five years down the road or 10 years down the road
00:21:50.820
because they think that's a million years down the road. When in reality, think about the last five
00:21:55.740
years of your life. I mean, dude, I could tell you mine went by in the blink of an eye, the last 10
00:22:00.620
years. All right. Most people don't think like that, but you can make tremendous amounts of progress
00:22:07.820
in that, in that time. You know, I think most people severely, severely, severely underestimate
00:22:14.800
the amount of progress that can be made in five years. And they overestimate the amount of progress
00:22:20.280
that can be made in five months. And I think that's what fucks with people's heads so much because
00:22:24.500
they should switch those two and they'd be on the right track. You know, the fact of the matter is
00:22:31.980
that most people, you know, they're concerned about Friday night. They're concerned about Saturday
00:22:36.720
night or Sunday's plans, you know, to go to Home Depot and Bed Bath Beyond and have a nice little
00:22:41.200
Saturday. You know, they're not thinking about their next five fucking years and what it's going to
00:22:47.320
take on a day by day basis to get there. And I think that I don't really know why people do that.
00:22:53.580
I think that maybe they haven't done the personal development work that I've done or that Ben,
00:22:58.340
you've done or Yvonne, you've done to think ahead. Maybe they think they're not in control. Maybe they
00:23:03.200
don't believe because of the environment that they're in, that they can actually achieve more.
00:23:08.240
But there is no question that if you're not thinking about your future, if you're not thinking
00:23:13.900
about what you want to achieve, if you're not visualizing yourself being in those situations
00:23:18.140
and teaching yourself how to believe that you are going to be in that situation,
00:23:25.900
So practically though, how have you done that? I mean, you, we've talked about vision boards
00:23:30.460
Yeah, I do. I do things. I do all the cheesy shit that you read about, you know, like I have
00:23:34.400
vision boards. Um, I have, you know, things that I do in the morning and night routines,
00:23:40.240
you know, at night, one of the biggest things I do is visualize myself at night. Um, and I still do
00:23:45.620
this and I'll tell a story about this, you know, back in 2005, six, seven, that's when
00:23:51.700
I started learning about the visualization and I started, I didn't really believe in
00:23:57.180
it, but I'm like, fuck it. What's it going to hurt to try? So I started visualizing myself
00:24:03.160
and this is back when I was driving a 2004 Dodge Ram. All right. And dude, that was a great
00:24:07.720
truck for me. I loved it. I'm not saying it was bad, but my life has changed pretty drastically
00:24:12.300
since then. Um, and I used to, you know, visualize myself. I visualize, I visualize myself, um,
00:24:22.140
pulling up to a private plane in a Lamborghini. Okay. And like, I would try to see it and I
00:24:27.660
would like look out to the left and I would like visualize the door going up. You know,
00:24:32.460
I try to see the color of the Lamborghini. I, I, I would, uh, walk up to the plane and I
00:24:38.100
would feel like the handle going up the stairs, like, um, like, and I would try to see like
00:24:42.580
the Chrome and then I would try to walk in the plane and like see the detail and try to
00:24:47.340
make it a real vision, not in like, it's challenging to do that. If you've ever tried doing it, it's
00:24:53.140
really fucking hard, but it's important because what you're doing is you're ingraining this,
00:24:57.460
this belief and you're graining this dream in your brain. And there's a lot of things that
00:25:02.020
are powerful that we could talk about here in a minute that have to do with that. Um, the
00:25:05.860
other thing I would see, and this is back when I was bare, I was getting paid $695 a month.
00:25:11.780
So I had no reason to fucking believe that like, Oh yeah, I'm really going to be driving a Lamborghini
00:25:15.920
or I'm really going to be, uh, you know, flying around on private jets. The other thing I would,
00:25:20.720
would visualize was me speaking to a big crowd. Okay. And them all clapping and, and cheering after
00:25:30.200
like I got done speaking. So that's what I would always try to visualize. And I would try to see
00:25:34.700
the people in the crowd. I would try to see like, you know, if they were white, if they were black,
00:25:38.400
if they were Asian, you know, I try to see their clothes. I would try to see like their man,
00:25:42.900
if they're a woman, like I would try to see it. And it's very hard to do. And I challenge you guys
00:25:48.240
to try and see things in the detail that I'm talking about for yourself, because it's hard to do. And I
00:25:53.980
had that same dream over and over and over and over, not dream, but vision purposefully for years.
00:26:00.880
And this is back when I had no reason to think those things. Like I had no reason to logically
00:26:05.840
believe that I could do those things or that, but you know what my fucking life is like now? I drive
00:26:10.160
a fucking Lamborghini every fucking day. I haven't flown a fucking commercial, but one time in the last
00:26:14.160
three years, and I speak to people all the fucking time and usually they fucking clap. You know what
00:26:19.340
I'm saying? Yeah. So I'm just saying like, there's a lot of power to that. And you can't, you know,
00:26:25.500
people call it the law of attraction. Some people call it God. Some people call it this or that or
00:26:29.380
whatever, whatever the fuck you want to call it there. It's metaphysical. It's quantum physical,
00:26:33.200
which there is quantum physical proof of these things actually doing this. But I could give you
00:26:37.140
a ton of examples like this, that we talk about the power of visualization. Um, can I, can I unpack
00:26:42.160
what you said? Cause I think, I think it's, it's really powerful. If everybody is following what Andy's
00:26:47.280
saying is that he took an opportunity to paint onto the canvas of his imagination, exactly the life that
00:26:54.140
he would have. And we're not talking about 20, 30 years ago, but then what happened was it was a
00:27:00.040
choice. It was a choice. Andy had to say, I'm either going to take it. I'm going to pull it down
00:27:04.720
and I'm going to put it right in front of my face and I'm going to do something about it every day,
00:27:08.160
or I'm going to wake up and I'm going to stare up at the sky and say one day, maybe this will happen.
00:27:13.140
There's a big difference. If you're visualizing and just praying that something's going to happen,
00:27:18.120
it takes prayer and it takes work. You know, the mental toughness playbook that we use that
00:27:23.780
everybody, I mean, it's been given so many times on the podcast, but free playbook.net,
00:27:27.700
free playbook.net, go get it. It's the six proven mental training tools. Everything Andy just told
00:27:34.480
you, you can go through that entire experience for yourself in the playbook. I was just thinking
00:27:40.220
of the I am statements, right? The I am statements are so powerful. So I'll share an example about that
00:27:44.880
because it's the same thing. And what I want to do, because this is a key component,
00:27:48.180
and I know Andy does this because he pushes himself to be around great individuals that
00:27:52.560
are great, powerful examples. So I'm going to share a lot of things, which a lot of times I
00:27:56.720
don't talk a lot about me, but I'm going to do this and I want everybody to pay attention because
00:28:00.900
what I share after I tell you some of the things that have happened are the most important thing
00:28:05.580
that keep my ego in check and keep me working every single day. Six years ago, yesterday,
00:28:11.100
okay, I went back to my high school, Ladue High School. And I went back there because one of my
00:28:17.800
coaches had called me, my former head coach, he was the assistant at the time. And he said,
00:28:22.040
Ben, he said, will you come and give a pregame speech for the basketball team? We're playing
00:28:26.360
Parkway Central. They're ranked number 13 in the city or number 10 in the city, whatever it was. And
00:28:31.180
he says, like the team is underperforming, come give a speech. And I went and I fired up that team to
00:28:36.660
connect to the hard work it would take to go and make something happen that night. They won that
00:28:41.640
basketball game. They not. That was my first talk, my first work in a locker room, my first real work
00:28:48.100
with athletes only six years ago. And shortly thereafter, an I am statement, I started telling
00:28:53.800
myself I am the performance coach for professional and collegiate athletes. And I am the motivator to
00:28:59.800
empower and inspire high performers to work with guys that are at the top of their game in business,
00:29:04.860
top of their game in sports. And I don't say this to impress anybody. Now you're saying now,
00:29:09.420
I'm just going to clarify this. He's saying these things before when he's only given one talk,
00:29:15.120
one talk. Okay. Remember Muhammad Ali, man, you know, I knew I was the greatest before I even was
00:29:22.220
the greatest. And now, now you fast forward six years, because I think what happens is people have
00:29:27.100
this disconnect. I'm gonna have to wait to great Andy. And I really love that example, but it might take
00:29:31.700
30, 40 years for me to ever get there. So in six years, and I say this humbly, everybody,
00:29:37.820
I've had the opportunity to party with the Patriots on the field after their last Super Bowl.
00:29:43.260
I have a national championship ring with the North Dakota State Bison. I mentor almost 18 players in
00:29:48.520
the NFL. I now work with guys in the NBA, professional golf, pick a sport, guys performing
00:29:54.240
at their highest level, having impacted championships, all Americans in high school,
00:29:58.480
all Americans in college. But here's the coolest part of this. I still push myself every single
00:30:04.000
day by having the right mentors. So I just shared some of the successes. But check this out. This
00:30:09.500
past year, I was at the national championship game with the North Dakota State Bison. That's the team
00:30:14.960
Carson Wentz was the quarterback now with the Eagles. We were going for a fifth straight national title
00:30:20.120
Saturday, January the 7th in Frisco, Texas. I'm on the sideline firing the team up preparing them
00:30:26.720
to go out and do something that had never been done. We won that football game. My mentor,
00:30:32.000
a guy named John Gordon, was on the sidelines of the national championship with Clemson on January
00:30:38.120
the 9th, Monday night. And those are the types of things when I look back and say, I got the right
00:30:43.100
mentor. You know, it's a mentor where I'm with the team competing for an FCS championship. He's there
00:30:49.540
with the FBS team. Clemson, the top of the top in the country. North Dakota State's putting out
00:30:55.360
unbelievable NFL players. But that's FBS versus FCS. And I look back and I'll never forget it. I
00:31:01.680
sent my mentor, John, a text and I said, thank you. Thank you for being an example of showing me
00:31:07.460
what it always means to get to the next level. And I've been chasing John ever since we spoke for the
00:31:13.880
first time together in 2009. And he keeps growing and growing and growing. And you know what? I pray I
00:31:19.660
never catch his ass because if I never catch him, I'm going to continue to grow and push myself.
00:31:25.300
And I think that's the key. You have to have a visual. You have to have a visualization of where
00:31:29.620
you want to go. Believe in yourself with those I am statements. Just like Tyron said, I'm going to be
00:31:34.520
the greatest welterweight to ever walk the face of the earth before he was the champion. Right. Right.
00:31:39.180
It's so consistent with all of these great individuals. But you got to make sure you stay
00:31:44.300
humble and you stay hungry and you surround yourself with people that are going to push you
00:31:48.960
so that when you have great success, you recognize you're just getting started.
00:31:52.880
So let me jump into I I have. This is something I'm kind of like thinking about in my mind as you're
00:32:00.980
talking, and I've been thinking about this the last few months, too, is people hear that. Right. And
00:32:08.860
they just have problem with the belief part. They're like, you know, people their dad
00:32:14.120
always told me they were shit. Everybody always told me they were shit. Blah, blah, blah, blah, blah.
00:32:17.940
They have every fucking excuse to not believe, you know, for me that I can relate to that a lot
00:32:26.320
because of the fitness journey that I was on. You know, I started this year at three hundred and thirty
00:32:31.180
five pounds. All right. And completely fat as fuck. And I had even though I have been in tremendous
00:32:40.860
shape many, many times in my life, I had a very hard time believing that I was going to be able to
00:32:46.600
do that again at that point. OK, right now, I'm pretty fucking lean at two hundred and sixty seven
00:32:53.740
pounds, two hundred sixty seven pounds, twisted steel and sex appeal, baby. All right.
00:33:00.000
That, you know, and people are like, well, that's a lot to be lean. Well, I'm fucking lean,
00:33:04.560
dude. I'm built like a fucking NFL football player. All right. Here's the deal. You may not believe
00:33:12.140
right now. You may not believe that you can do these things. You may hear us speak and think,
00:33:18.200
yeah, but I don't have this skill or yeah, but my mom told me I was shit or yeah, but I come from
00:33:24.380
a trailer or whatever it is that you tell yourself. But here's the thing.
00:33:29.880
The work always comes before the belief. All right. So what you need to do and what I mean by that is
00:33:38.940
that you are going to have to do a tremendous amount of work before you ever truly start believing
00:33:46.160
in your heart that what you're going to be able to do is achievable. All right. And what I mean by that
00:33:52.840
is that you've got to model somebody. You've got to go find somebody who's done what you've done.
00:33:58.540
You've got to go ask somebody or like Ben has his mentor, find somebody who's doing what you want
00:34:03.340
to do. And you have to mimic those actions, trusting that they're going to produce that
00:34:07.360
result. Even though you may not believe at that time that it's going to happen. And here's what's
00:34:12.560
going to happen. You're going to inch your way forward. You're going to inch your way forward.
00:34:16.060
You're going to inch your way forward. You're going to inch your way forward. You're going to inch
00:34:17.600
your way forward. And all of a sudden you're going to look in the mirror. You're going to look at
00:34:20.920
your bank account or you're going to look at whatever it is you're looking at. And you're going to
00:34:24.100
say, holy fuck, it's working. And you're going to have a little bit of belief. Okay. And then
00:34:30.020
you're going to work and you're going to work and you're going to work and guess what's going to
00:34:33.120
happen. It's going to work some more. And then you're going to have a little more belief. Okay.
00:34:37.820
So understand that the work is going to come before the belief and doing the I am statements
00:34:45.020
is helping you to believe, even if you don't fucking believe it. You see what I mean? Yeah.
00:34:50.700
And I think people overlook that concept a lot because I, I feel like I get that question a lot.
00:34:55.400
They're like, Andy, why? I get it, but man, I just have a really hard time seeing it or believe in it.
00:35:01.200
So in hearing your thoughts, which are dead spot on, it brings up something that I forgot to
00:35:06.280
mention was what I've actually done every day over these last, last six years. I actually broke down
00:35:12.580
that every day I call them points of contact. My voice needs to be heard out in the marketplace
00:35:18.140
at a minimum 20 times a day. That means Andy goes, Hey, I got a buddy who, you know,
00:35:24.260
maybe you need to go do a speaking gig. So I'm going to send an email to him or I'm going to
00:35:27.500
connect with this athlete or this athlete says you should get 20 times a day. I am active sending
00:35:33.000
emails, text messages, making phone calls every single day, Monday through Friday, every day.
00:35:39.640
And a lot of times they're still carry over because in my business, I'm working all the time,
00:35:43.300
but every day, 20 points of contact and what that's done. Think about that compounded day
00:35:49.860
over day over day. It creates opportunity. It's no different than going in the gym. Andy says,
00:35:54.660
if I'm going to lose weight, I'm not going to walk in and stare at the weights. No, you're going to
00:35:58.040
say, here are the reps that I need to do. If I want to lose this weight, here's the number of sets,
00:36:02.280
the number of reps on this exercise, number of sets, number of reps on this exercise. And Andy gets
00:36:07.920
committed. He's now doing all the reps. You're not going in saying, Oh, I'm supposed to do 12 here,
00:36:12.180
but six felt good today. No, I'm fucking doing 14. Right. You're going to do the extra. Right.
00:36:17.060
So I think that's it is to have these big goals recognize you can identify the work it's going
00:36:21.840
to take. You may not like what that work looks like. I may not like every day, still waking up,
00:36:28.120
still doing 20 points of contact every day, but it's what creates the opportunity. Yeah, dude. And
00:36:32.760
let's think about this and I'll just speak for both of us. Cause I know I can on this. How fucking
00:36:37.380
glad are you that you did that? Like how, how, how good do you think I feel that I fucking took
00:36:42.060
this year and did the work I needed to do? Even though the first three months I lost fucking
00:36:46.920
like eight pounds and I didn't look any different. You know what I mean? I still showed up every
00:36:51.060
day and fucking did it. Cause I knew eventually shit was going to start moving. And dude, people
00:36:55.540
can relate to that with like fitness. I think people can, as hard as it is in fitness for
00:36:59.620
people to understand it, they can grasp it, but they can't grasp it when it comes to their
00:37:04.060
career. They have such a hard, much harder time. It's the same fucking thing. Dude, if you send
00:37:09.820
enough emails, if you make enough calls, if you do enough meetings, if you shake enough
00:37:13.140
hands, if you do enough, eventually things are going to start clicking people, you know,
00:37:18.540
and of course there's practical skills behind your actions. Like you can't just be a dumb
00:37:23.020
fuck sending these stupid emails, but you get what I'm saying. You know, I think it comes
00:37:27.520
down to it's, it's every day. See, I think for you, the difference has been you've decided
00:37:33.400
to no longer look at 335 pounds as a number. You've said today, I'm going to do something
00:37:38.960
about that 335. And when I get done doing something about it today and tomorrow shows
00:37:43.300
up, I'm going to do something about it again. And then the next day I'm going to do something
00:37:45.960
about it again. And he's not sitting here saying, Hey, in two months from now, this is
00:37:50.020
what's going to be there. No, you're saying I'm going to worry about today, which that's
00:37:52.800
right. Fall in love with the process, win the day. And that's what the 20 POCs means
00:37:58.140
to me. That's my opportunity to win the day. Because if I do 18, the only guy that's going
00:38:03.140
to look in the mirror at the end of the day and know if he did or didn't do what he said
00:38:06.160
he was going to do in order to get to where he wants to go to is me. And if I don't follow
00:38:09.860
through and do it, it's winning the day. That's it.
00:38:12.440
Dude, that, that really is it. And this brings up a good point for me. Cause I want to talk
00:38:16.920
about this anyway today. Um, you know, I spoke about this before I talk about it. Every time
00:38:22.920
I speak, I speak about it. It's so fucking simple that people look at me and they're like,
00:38:27.400
well, no shit, but why don't you fucking do it? And what I'm going to talk about is the
00:38:31.500
power list. Okay. I have a thing that I've been using for 2017 fucking years. All right.
00:38:38.900
It's called the power list. And if you've heard of it before, you know what I'm going to talk
00:38:42.260
about for the next five minutes. If you haven't heard of it, this is going to be the best five
00:38:46.600
minutes of your fucking life. All right. Here's the deal. Every single day, you've got to win the
00:38:52.200
day. Ben and I both use that phrase all the time. I can't tell you how many times I text my dudes
00:38:58.160
or call my dudes or call people or talk. I'm like, look, dude, just win today. Just worry
00:39:03.020
about today. Make a habit of winning today. And that's what the power list does. It helps
00:39:07.600
you win the day. All right. So when you're first starting out on a goal, whether it be
00:39:12.320
business, whether it be fitness, whatever it is, it doesn't matter. You're in a process
00:39:17.080
of changing your actions. You're in the process of changing things that are so ingrained into
00:39:22.380
your brain that anything else seems like tremendous discomfort, tremendous work. All right. It's a
00:39:29.800
pain in the ass. That is normal. Every single, it's not just you. It's not just, you know, your
00:39:36.880
goals or your situation. Every single person who ever attempts to get in shape or whoever attempts
00:39:43.960
to build a new company or progress in their career goes through that process because you're
00:39:49.520
breaking habits. All right. And replacing them with new ones. So on day one, the way the power
00:39:55.620
list works is this. You're going to take out a sheet of paper and you're going to write at the top
00:39:59.120
day one, Monday. All right. And let's just for, just for argument's sake, I'm going to make up some
00:40:06.260
points. You're going to take the list. You're going to number it one, two, three, four, five down the
00:40:12.840
page. All right. And you're going to put in those spaces, five critical tasks that you're going to
00:40:20.120
do that day. All right. And this is important because I see people misusing the power list.
00:40:24.800
They're putting a power list and they're putting like goals underneath it. It's not a fucking goal.
00:40:29.320
And this is, this is a, what you do today. You either do it or you don't do it. It's a choice.
00:40:33.280
This is actionable, actionable things that you are going to do. All right. So on January 1st,
00:40:40.160
2016, this is what mine most likely look like. I could go back and find it, but I'm just going
00:40:45.280
to tell you what it looked like. Do cardio for 40 minutes, lift chest. Cause everybody knows Monday
00:40:52.760
is international chest day. All right. So, um, eat six, you know, six meals that are on my program.
00:41:03.440
All right. Then I'm going to call this person about this project and have a conversation
00:41:10.140
with them. All right. And then I'm going to read my five to 10 or my 10 pages because I
00:41:16.860
was out of the habit of reading at that time. All right. Now, as I do those things. So after
00:41:22.680
I do my cardio, I'm going to go through, I'm going to draw a line through it. All right.
00:41:26.580
This is important as I, after I get done lifting my weights, I'm going to go through, I'm going
00:41:31.840
to draw a line through it. All right. After I eat my last meal of the day where I didn't
00:41:36.160
cheat and I didn't eat shit, I'm going to go through and draw a line through it. All right.
00:41:40.260
These aren't in order. You don't have to do them in order. It's just the things I've got
00:41:42.800
to do. Critical tasks that will move you forward. All right. We're not talking about brush your
00:41:48.760
teeth. We're not talking unless you have a problem brushing your teeth. You know, if it's
00:41:52.700
a problem for you, go ahead and put it in there. All right. But I'll explain why this is important
00:41:57.200
in a second. I'm after I, after I make my phone call and talk to, you know, this business
00:42:05.300
opportunity and have that conversation, I'm going to cross it off. All right. After I
00:42:09.220
do all my things, I'm going to cross it off. And at the end of those five things, guess
00:42:12.920
what? I put a W on the page for when. All right. Now I want to bring a couple of things
00:42:20.600
to your attention. One, everybody always ask, well, how come I don't put 18 things on there?
00:42:25.360
This is why you don't put 18 things on there because you can't fucking do 18 critical tasks
00:42:29.820
in a day. And it doesn't, you're not that disciplined to get all those things done every
00:42:36.020
single day. So we're going to keep it real fucking simple. All we want to do is tick the
00:42:40.300
needle forward a little bit. All right. So if I did those five things, that was a win.
00:42:45.420
Go to the next day. Same things. All right. Let me, let me, let me cut you off and then turn
00:42:51.600
the mic right back to you. Cause I want everybody to capture this. Cause Andy said he's hearing
00:42:55.240
that when people are utilizing this power list, that they're putting goals up on the board.
00:42:59.800
What you did not hear Andy say is today, I'm going to make a million dollars in my business.
00:43:04.280
No, no. It's the phone call that he can control that might lead to business. That's right. The
00:43:10.160
only thing he can control is picking up the phone and making the phone call to have that
00:43:15.220
interaction with somebody that might lead to business. That's right. These aren't goals. It's
00:43:19.600
not, I'm going to lose 10 pounds today. It's no, I'm going to go to the gym. I'm going to
00:43:24.040
choose to work out and then I'm going to choose to eat six meals. Everything he just mentioned,
00:43:28.720
100% of choice. You either do it or you don't. It's, it's things that, that are actionable steps
00:43:33.240
that you can do. All right. They're not dependent on other people. Okay. So you flip, you know,
00:43:38.860
let's just flip through real quick. All right. Go through first, let's say 30 days of my program.
00:43:44.400
Those, the list is going to look pretty much the same because I, I needed to get in the habit
00:43:51.120
of doing those things. All right. So now 30 days in, I look back and I see all these crosses
00:43:57.780
and all these W's, like all the cross-offs of the list and all these W's. So what am I
00:44:01.980
doing? I'm creating momentum. I'm creating momentum and things that I didn't believe I
00:44:08.920
could do. And when you create momentum and things you didn't believe you could do, guess
00:44:12.400
what starts to happen. You start to believe it. Okay. So let's say 30 days in my list looks pretty
00:44:21.540
much the same. I look back at it. It's five critical tasks that are pretty much the same
00:44:25.860
task. You know, that call somebody might be meet somebody. Um, the read 10 pages, I might've got back
00:44:32.180
in that habit a little faster. So I changed that, but that's what I want to bring up. Once the things
00:44:36.980
that you put on there become natural for you, where you feel like you don't need to write them
00:44:42.580
down anymore. That's when you stop putting them on the list because they are your new habits. You
00:44:49.700
don't need a reminder to do those things. You don't need to cross those things off because you're
00:44:54.180
going to fucking do them like, okay. So let's, let's fast forward to 30 days in I'm doing cardio
00:45:00.040
every day. I feel good about that. I'm going to do it every day. Cause I'm feeling good. Um, I'm eating
00:45:04.760
good every day. So I got two extra spaces. All right. I'm struggling with my weight still because
00:45:09.300
I, I'm really still sore and I'm a little injured because I haven't lifted in a while. So I'm going
00:45:13.680
to keep that on there. All right. So now I've got two other spaces to fill in there. So I take off
00:45:19.520
the cardio. I take off the meals cause those are new habits that I've accepted and I'm doing them
00:45:23.940
automatically. And I make a new list and the list would be all right. Um, and I took the 10 pages off
00:45:30.740
too, because I'm back in that habit. So now I've actually got three more slots for critical tasks.
00:45:34.760
Okay. So since I've got my fitness in control, I'm still going to write down the five tasks,
00:45:41.040
no more than five. All right. And I'm going to write in, um, you know, call this person about that
00:45:49.560
because I always want to move forward in my business and I don't want to ever take that for
00:45:52.900
granted ever. I'm going to say, you know, go meet this person about that. I'm going to say, um,
00:45:59.480
you know, make a podcast today, start my podcast today. I'm going to say, um,
00:46:07.760
you know, go do this charitable action today. And that, you know what I'm saying? So I'm going
00:46:13.440
to include new lists to help expand the other areas. Now that I've got this area ingrained as a
00:46:20.840
habit. And what this does guys, is this allows you to conquer little areas of your life at a time
00:46:26.180
and, and get to the point where you want to go. Okay. The biggest problem that people have
00:46:32.060
whenever they try to do something is they try to do fucking everything. We're motivated. We're
00:46:36.380
excited. You know what? I'm going to start my diet. I'm going to lift weights. I'm going to
00:46:39.880
fucking become a billionaire. I'm going to become Mr. Fucking charity. I'm going to do this. I'm
00:46:45.460
become super dad. And you know what happens? Fucking nothing. Because you don't take the time
00:46:51.580
to actually go through this process of letting these things start to ingrain themselves in your
00:46:57.060
thoughts, in your actions on a daily basis. Because when you're winning every day guys,
00:47:02.600
and you're doing things, you start to develop something called confidence. Okay. And confidence
00:47:07.540
is where you can lay down at night and close your fucking eyes and see the vision that you want to see
00:47:13.420
and actually believe that you're going to be able to achieve it. All right. And this is the tool I use.
00:47:19.660
This is the tool I show everybody. This is the tool I've been using. I have the same fucking
00:47:24.140
notebook from 2005 when I, when I got a real official notebook and I replaced the pages. It
00:47:30.060
looks, it's torn, tattered, but you know what? I'm never getting rid of the motherfucker because
00:47:33.700
it's been with me the whole fucking journey. Here's another, uh, principle that you've shared
00:47:38.780
with me that relates to the power list that you haven't mentioned yet. And that is that I remember
00:47:42.600
you and I were talking one time and I said, Oh yeah, I got my power list done, but I, I was done
00:47:46.900
by like 11 o'clock in the morning. So I must not have done it right. No, you did it perfectly
00:47:50.340
right. Then you got all this free time, right? If you won the day by fucking noon, guess what?
00:47:55.560
You got the rest of the day to enjoy your fucking life. You don't have that's dude. That's a common
00:48:00.340
mistake that people, dude, we, I know I hear this and I know you hear this all the fucking time,
00:48:05.680
Ben. What about sleep? I got, I can't sleep. I gotta, I gotta be awake. I gotta go to bed at one
00:48:11.900
and wake up at two. I gotta fucking, you know, be awake 27 hours a day. Like all these Instagram
00:48:17.320
fuck faces tell everybody. It's not true, dude. I sleep a shitload. I fuck off a shitload,
00:48:24.340
but you know what I do first? All this shit on my power list. And you know what? I move forward a
00:48:30.620
little bit every single day. There's, it's a basic concept. It's the tortoise and the hare, man.
00:48:35.900
We all heard this shit when we were little kids. Who hasn't heard of the tortoise and the hare? I mean,
00:48:40.500
some of you motherfuckers might not have heard it, but let's, let's be real. This is the long game.
00:48:45.300
This is long. This is in the long game. If you do what we're talking about here and you actually
00:48:51.500
focus on winning every single day, cause a lot of people will fucking say, Oh yeah,
00:48:57.740
I'm fucking utilizing the powerless. You ain't utilizing a powerless motherfucker. You did it for
00:49:02.260
like a month and then you quit. This is something I do every day of my life, every day, still to this
00:49:08.020
day. Okay. You, if you give a purposeful effort into winning your day, that, that long game will
00:49:19.300
become very short, very quick. Okay. So that, you know, like Ben was saying, the vision of 40 years,
00:49:26.280
no, it'll become four years because most people can't focus on a day to day basis to actually win
00:49:32.780
seven days a week. I promise you that if you do this powerless the right way and you, and you can
00:49:39.480
do it for a fucking year straight, you will not, you will not be a year ahead. You will be five
00:49:45.300
fucking years ahead of where you were today. Promise. And I guarantee you, they'll be sending
00:49:51.480
you a thank you email saying, I just cannot believe that one year of staying committed to something
00:49:56.640
yielded this type of change in my life. Dude. It's like what I said a couple of minutes ago,
00:50:01.740
people underestimate the amount of progress they can make in a year and overestimate the amount of
00:50:06.440
progress they can make in two, three months. And Vaughn, did you hear what I said? I didn't say
00:50:09.820
results. I said change in your life. Dude, it's a real change. That's the thing. That's the cool
00:50:15.360
thing here. Like anybody can stick to a diet for 90 fucking days and be brutal about it. Not many people
00:50:20.520
can like actually change their fucking habits or go from somebody who is an unproductive individual
00:50:26.600
to somebody who is extremely productive and somebody who brings extreme value. You know,
00:50:31.800
you might be this person listening right now. You might be the lowest dude on the totem pole
00:50:35.760
at your company, but I can promise you, if you utilize what I'm talking about here, you will fucking
00:50:41.080
be five fucking positions above where you are by this time next year because the other guys aren't
00:50:45.980
doing it and they're not going to do anything like it. It's the ultimate fucking tool.
00:50:50.520
It's the ultimate. It's the best thing you could possibly do. You know, you want my secret.
00:50:55.680
Like everybody's got their fucking secret by my secret, dude. I, if I would charge for that,
00:51:00.700
it should be like 2 million fucking dollars, but I'm giving it to you for fucking free. Actually,
00:51:05.440
I'm not giving it to you for free. I'm giving it to you in trust that you're going to tell your
00:51:10.800
friends about the podcast and come listen to it. Sounds like a good point. Yeah. And then I can,
00:51:15.220
you know, and then it'll compound from there. But dude, I mean, you've got your own version of this
00:51:19.720
that we talk about all the time. I call it, I call it a prize fighter day. It's the exact same
00:51:23.720
thing. And I'll actually take you to another individual who has helped shape my thinking
00:51:28.500
coaching. And he was the director of sports psychology for the Cardinals from 06 to 11,
00:51:33.300
two world series titles. His name is Dr. Jason Selk. He teaches the same thing. Focus on three
00:51:38.660
things a day. So he says three. So there's so many, but the point is it's simple, right? His is three,
00:51:44.780
mine's three, yours is five. But at the end of the day, it's focusing on the things you can control.
00:51:49.360
But Jason always says, making yourself uncomfortable speeds up the process of mental
00:51:55.720
toughness. So when you pick these things, they have to make you uncomfortable. It's not things
00:52:00.440
that are like super easy, right? It's not Andy saying, I'm going to eat one piece of fruit today
00:52:06.920
because then I'll feel healthy. No, it's six. If he wants to lose the weight, critical test,
00:52:12.860
that's, I mean, six times a day, I have to be intentional about what I eat. Not, I'm going
00:52:17.300
to eat an apple today. And if I eat an apple, I'm going to feel really healthy by the end of the day.
00:52:23.160
No, it's, it's about a hundred percent what you just said. It's about five times a day doing
00:52:29.180
something that's a little bit uncomfortable. Nobody likes picking up the phone and calling somebody
00:52:33.480
they don't want, they never talked to before. It's weird as fuck. All right. And I'm a fucking
00:52:37.660
world-class salesman. I'm going to tell you right now, I still don't like it. So you sure as fuck
00:52:42.200
ain't going to like it. And it's going to be uncomfortable. It's just the way it is. You got
00:52:47.440
to do it. Okay. But I forced myself to do it. Ben forced himself to do it. Anybody Jerry Rice didn't
00:52:54.460
fucking like running those fucking sand dunes. He don't like that shit. So when Jerry and I spent time
00:53:00.480
together, it was, it was unbelievable. I mean, when you heard him talk about his relationship
00:53:04.960
with Bill Walsh and the amount of focus that he had and the extra work that he put in Bill Walsh
00:53:10.300
had to shorten the practice field because every time Jerry Rice would catch a ball in practice,
00:53:15.760
he would run it back to the end zone as if it was a touchdown. So if they're practicing on the other
00:53:19.860
20, he's going to catch a little slant pass and he's going to run 80 yards. And finally, Bill Walsh
00:53:24.760
said, Jerry, we're shortening the practice field. You got to stop this. You've got to stop
00:53:28.420
running every ball. He did every, he did just extra and extra. He talked about walkthroughs.
00:53:34.560
He said, man, he goes, I never believed in a walkthrough. He said, I didn't understand
00:53:38.620
what a walkthrough was. I'd go full pace in a walkthrough. Coach Walsh would be like, Jerry,
00:53:42.920
slow down. This is a walkthrough. Wait, wait, wait, wait. But what happened when he went full
00:53:47.140
pace in a walkthrough? How do the other players react around him? Oh, he said everybody else would
00:53:51.240
pick it up. Exactly. But here's the key. When you put in the work, right? When you do the disciplines,
00:53:56.940
everything slows down for you. And that was one of the big takeaways I had with Jerry was. If I give
00:54:01.480
more in practice, if I give more in my craft, Andy's saying, if I read 10 pages, why are you
00:54:07.000
reading 10 pages? Because you want to get better. Then guess what? You're going to learn something in
00:54:11.120
those 10 pages. That's going to turn around in your business. When you see something, you're gonna be
00:54:14.840
like, holy cow, I've worked on this. I've read this. I read about this entrepreneur who faced this.
00:54:19.260
Wow. That just slowed down for me. I can actually make a better sound decision because I'm constantly
00:54:23.920
learning, trying to get better. Because I've already seen that. I've already seen that scenario
00:54:28.220
in somebody else's life, which means I'm not going to fuck it up. I cost myself a million bucks.
00:54:32.740
You know what I mean? And that comes from the 10 day, the 10 pages a day, dude, you guys have to
00:54:37.440
realize that doing these things like that we're talking about here. This isn't like, because
00:54:45.000
everybody's like, Oh, fucking powerless. Yeah. And they like get all excited and shit. And I'm like,
00:54:49.600
motherfucker, you ain't even doing it because you were the same motherfucker that was on my page
00:54:53.360
six months ago, looking the same, acting the same posted the same shit. You're the same. And I know
00:54:59.720
people that really fucking do the powerless. They aren't the fucking same. They grow, they change
00:55:04.160
because they have no choice. It's just the way it is. Yeah. So I don't think we can end this podcast
00:55:12.020
without raising another issue. And I'm cheating a little bit because I'm going to give people a
00:55:16.100
little bit of a tiny little bit of an insight into your upcoming motivation book, if that's okay.
00:55:20.140
That's fine. Okay. So, uh, so you have said before that, uh, one of the things that makes a difference
00:55:27.620
between the mediocre and the truly successful is the mediocre buy into this lie of setting manageable
00:55:35.660
goals. Look, man, everybody's got their way. And, and here's, so we talked about a minute ago,
00:55:46.960
like your goals, right? And how you don't use the powerless for fucking goals. What people do when
00:55:52.560
they fuck the powerless up is they put their fucking goals in there. You know what I'm saying?
00:55:56.760
And they don't put the action steps in there. So they put these fucking goals in there. Like,
00:56:01.020
and they'll make a powerless. I've seen some online powerless for the week. No, there is no
00:56:05.020
fucking powerless for the week. There's a powerless for the fucking day because if you have powerless for
00:56:09.440
the week, you only got five things on it. Then you waste six fucking days. Right? So a lot of people
00:56:15.080
will teach this. Well, you know, you got to build confidence. So we're going to set these small
00:56:20.320
goals and see, you can actually start to build some confidence. No, find somebody who's achieving
00:56:25.220
at a fucking gigantic level, model their behavior. And when you start to see the results, you will
00:56:30.580
start to have confidence because you'll see things working too many, too many people set these goals
00:56:37.500
that are easily attainable thinking it's for their betterment of having confidence. But the thing is,
00:56:42.860
is that what that does when you set small goals is that when you go to visualize or you go to think
00:56:48.100
about what you want to be five years from now, you're thinking fucking small, you know, think of
00:56:53.760
all the impossible things that have been created in our world. Fucking look at the airplane, man.
00:57:00.100
The airplane was impossible. It was impossible to fly like a bird through the sky. It was fucking
00:57:06.740
impossible. But you know what? The Wright brothers believed that it was possible, but they
00:57:12.760
had an impossible goal. And if you don't have impossible goals, you'll never achieve impossible
00:57:18.200
feats. It's just the way it works. Okay. If you want to be in the NFL or you want to be a
00:57:24.280
professional sportscaster or you want to be a fucking billionaire, you better fucking believe
00:57:29.180
it at the beginning because it ain't going to happen if you start doing, you know, I want
00:57:33.220
to make 20,000 a year and I'm going to make 30 and then you know what? I'm going to make 40.
00:57:36.760
We don't have that much time. You've got to think big. You've got to have big actions.
00:57:42.280
You've got to make the big phone calls. You've got to make the big introductions. You've got
00:57:46.820
to have fucking balls to do that shit because if you don't, not only will you not believe
00:57:51.920
in it and not only will it never happen, but you're going to end up with a life that you
00:57:57.440
didn't really want spending with people you don't really like, you know, with money that
00:58:03.520
you wish you had more of and a house that you wish you didn't live in, you know, and
00:58:08.960
all because you were setting these small goals. Don't base your goals off what fucking
00:58:13.280
people think you should want or what your neighbors have or what, what the fuck do you
00:58:18.540
want? Right. You know what I mean? The two thoughts that I absolutely love. Those big goals
00:58:24.400
inspire big actions. Yeah. Big actions produce big results. The thought that you mentioned in
00:58:29.320
the book, again, a preview, but we play to the level of our goals. Yeah. And I think that's
00:58:34.820
an incredible thought. I also like the fact that, uh, in the, in the chapter you talk about how
00:58:39.020
when people say set manageable goals, that's really insulting. They're basically saying,
00:58:43.720
I don't believe in you. I don't believe in you and I don't believe in your potential. And you know
00:58:47.580
what? I don't believe myself either because if I believed in myself, I would know that those
00:58:51.160
things were possible. You have to be careful with people who say that because I get a lot of
00:58:56.280
flack on this. People will argue with me. They'll say, no, small obtainable goals are
00:58:59.600
much better. No, they're not. And they'll say, I'll say, why do you think that? And they'll
00:59:03.700
say, well, because you know, these people don't really believe in themselves, blah, blah, blah.
00:59:07.640
Well, I just fucking told you 10 minutes ago that the work comes before the belief. So you
00:59:13.680
got to find somebody who's doing the shit on the level that you want to be on and do what
00:59:17.980
they do. You model them. You roll my every fucking great quote unquote behavior specialist,
00:59:23.460
motivational speaker, whatever the fuck you want to call them. All model people. You
00:59:28.080
think I didn't model people? You know what I mean? Everybody models other people. That's
00:59:32.000
okay. But you have to start behaving in those, in those manners. And what will happen is you'll
00:59:36.920
start producing similar results. And then what's going to happen to your belief. It's sure
00:59:43.060
as fuck going to be a lot better that you believe in these big goals from this big person
00:59:46.900
who's achieved the shit you really want. Then you believing that you can make fucking 30
00:59:50.500
grand a year because that's what your fucking high school teacher told you. You see what
00:59:54.600
I'm saying? You know, small goals, small attainable goals. That's letting you off the hook. That's
01:00:00.260
letting you, that's letting you do the minimal so that you can get the minimal. You know, this
01:00:04.640
podcast isn't for those motherfuckers. If that's you, you probably should go find another podcast.
01:00:08.720
This podcast is for people that want to do big shit, who want to be at the top of their
01:00:12.920
game, who want to make millions of fucking dollars, who want to be great parents, who want
01:00:17.440
to be able to teach their kids how to handle themselves and succeed in this world. You
01:00:22.340
know what I mean? Absolutely. This isn't for fucking pussies. It's always been that way.
01:00:25.600
It's always going to be that way. So if you want to set small attainable goals and that's
01:00:29.200
what your little fucking delicate flower self thinks is the best, go ahead and do that.
01:00:33.860
But the rest of us will be enjoying our lives doing the cool fucking shit that we want to
01:00:38.640
do. Right? Right. I mean, nobody gave me permission to fucking start a podcast. We're one of the
01:00:45.180
top podcasts in the fucking world right now. Nobody gave me, you know, nobody told me,
01:00:49.400
Oh, we can create a fucking, you know, nine figure fucking business out of fucking selling
01:00:55.080
vitamins when we sold seven bucks the first fucking day. People will laugh at you. Of course.
01:01:01.000
But dude, and this is the other thing like your mentor. I'm still trying to get better.
01:01:06.180
I'm still trying. I'm trying to get to the, to the B's. I'm not trying to be in the M's.
01:01:10.840
I'm trying to be in the B's, you know? And when I tell people that now, guess what?
01:01:15.520
The reaction is the same. Oh, that's laughing faces, you know, fucking emo. Fuck you.
01:01:20.640
Cause I'm gonna fucking do it. You know, we've come this far. There's no reason I can't get
01:01:25.420
to that level. And dude, that's what happens. Like, do you think I'd have that confidence
01:01:29.800
in myself if I had not, you know, believed because I was taking these big actions? No,
01:01:35.000
I'd be like, all right, let's, let's open maybe one more store, maybe two more stores and that'd
01:01:41.100
be it. You know, and we'll just kind of like live like Corona commercial chill. I don't fucking
01:01:46.000
want that. I want to be the fucking best. You know what I mean? And that's, that's the confidence
01:01:50.940
comes from those big goals. Like I believe that, you know what I mean? Like, I'm not saying this
01:01:57.120
for a show. Like I believe, like you guys all know that. Like I fucking mean it. Yeah. I'd love
01:02:02.440
a detailed, actionable takeaway. Really a challenge for everybody listening is number
01:02:06.480
one, what is it that you really want, right? If you were to hold nothing back, what is it
01:02:11.340
that you really want, right? Andy shared examples of being complete. I mean, just a true visualization
01:02:16.480
of what his success would look like. He hit it. Now there's a bigger visualization. So write
01:02:21.740
down the exact goals of where you want to go and then start putting a power list to it every
01:02:25.960
day, right? It's going to cause you to put pressure to take action every single day. And that's
01:02:30.600
the key. Have the visualization, take the action every day. It's a simple start and it's a simple
01:02:35.500
start that everybody can follow through. It's not even a start though. This like it's today's
01:02:39.600
a start, but a month from now you're going to adjust and you're going to evolve and it's
01:02:44.300
going to be the same system. What we're giving you here is more powerful than any fucking system.
01:02:49.480
You can go out and buy than any, you know, coach you can hire because it's, it's, it's a system
01:02:55.760
that can evolve. It's a system that can grow with you. And you're the only discipline.
01:03:00.780
There's two things that will take discipline about this. One, you got to do the shit that
01:03:04.820
you write down to, you got to know when those things have become habit and replace them with
01:03:10.440
new shit. Because what happens is you'll find yourself right back in the comfort zone. You'll
01:03:14.580
be doing these five things you did on day one for six months and it's habit. And guess
01:03:18.700
what? That's all you're going to get out of it. So if you don't constantly push it, constantly
01:03:22.860
evolve and constantly add new things, which takes discipline because you know, you're
01:03:27.880
going to have to like self-evaluate and say, all right, this needs to be checked off. This
01:03:31.240
needs to be checked off because our habit now, if you miss that part of it, it won't work
01:03:35.880
for you. If you use it properly, you will be a completely different person in 12 months,
01:03:42.040
And we would be wrong if we don't mention something else you've said, which is that this
01:03:45.440
is not a clean, perfect process. There are days you're going to feel like a fraud.
01:03:49.680
That's right. And there's days you're going to write an L on the fucking paper,
01:03:52.480
right? Like there's, there's days you're going to write an L on the paper, right? But
01:03:55.840
dude, you know what? At the end of the day, if you got fucking five here and fucking two
01:04:00.940
here, or you've got four here and you've got three here, you know, you've got four W's
01:04:05.500
and three L's. Did you win the fucking week? Yeah. Yeah. That's how fucking winning works.
01:04:11.940
One score is higher than the other fucking score. And guess what? If you win the fucking
01:04:16.060
week and you win the next week and you win the next week and then you win the fourth week
01:04:20.520
of the month, guess what? You won the fucking month. All right. And then if you win the
01:04:24.000
month and you win the next month and the next month and the next month, guess what? You
01:04:28.780
won the year. And when you win the year, you, I'm pretty fucking confident that you've going
01:04:34.420
to be created a habit of winning, which means you've made winning who you are. And there's
01:04:43.040
Right. So people should embrace the messiness because it's, it's consistency that matters.
01:04:49.600
Dude, there's a number of days that I still lose the day, but I win a lot fucking more than I lose
01:04:54.540
a lot more. Do you lose? Do you have days that you lose? Absolutely. It's not about being perfect.
01:04:59.580
That's right. Better every day. And a lot of times it's about the quest. If you can be perfect,
01:05:03.000
good for you. That's the ideal. And you can progress fast with that. But dude, I don't know
01:05:08.260
anybody that does it perfect. No, but that should be the goal. I can guarantee you if
01:05:13.900
you do it perfect, you're going to fucking dominate. Right. But like, dude, you know,
01:05:18.180
I want to say this one more time. You know, we have, I hear the power list 47,000 times
01:05:23.660
a fucking week because people tag me in it and every, almost every time they're not doing
01:05:27.940
it right. Make sure you understand how to do it right. Make sure you're doing it right.
01:05:32.380
Don't adjust it. Don't put your fucking twist on it. I'm giving you the fucking secret sauce
01:05:37.120
right here. What do you think? It literally comes down to the daily actions. You could,
01:05:44.720
like I said, you can have all the big goals, all the big dreams that you want, but if you
01:05:48.040
choose to not take daily action to make those dreams come true, they will never happen.
01:05:52.860
And I know the world that we live in today, it's this world of everything's just going
01:05:56.320
to work out perfectly and it's going to be sunshine and rainbows and unicorns. But the reality is it does
01:06:01.360
not work that way. If you were unwilling to put in the work, you have to settle for the fact that
01:06:05.920
you're going to fall short of where you want to be a hundred percent. And if you do put
01:06:08.700
in the work, there's zero chance you won't end up very, very close to where you want to
01:06:13.820
be. Very close. It's not a, it's not a fucking magic. It's not, we talk about this all the
01:06:18.900
time. It's, it's, it's cause and effect. It's action result. It's math. You know, it's nothing
01:06:26.600
Ben, it's been a while since you've been on. Why don't you share your contact information,
01:06:32.460
Well, everybody stay connected at, uh, at continued fight. That's for Instagram and,
01:06:37.560
uh, Snapchat is continued fight, Twitter at continued fight. So continued fight is typically
01:06:42.780
the best way to find me, but, uh, it just feels so good to be back with the three of you,
01:06:47.500
including the birthday boy over there, Tyler. But, uh, it, it feels so good to be back. It's been a
01:06:53.200
wild ride of a year, but, uh, the, the love that I continue to get where people continue to tag,
01:06:59.220
when you guys can be back in there together. It feels, it feels so good. So I'm very excited
01:07:03.360
to be with each and every single one of you and it's a finish the year strong. Just let it go.
01:07:07.780
Finish the year strong. Don't hold back guys. Um, first of all, I have far more listeners on the
01:07:16.020
podcast, unique downloads than I have Instagram followers. So if you're not following me on
01:07:19.820
Instagram, you need to follow me there because I do daily content. You might get two podcasts a week.
01:07:24.700
You're going to get something from me every day on Instagram. All right. It's at Andy for Sella.
01:07:28.580
My Snapchat is at MF CEO dash one. Those are my two main platforms. I'm also on Facebook for you
01:07:34.520
older people that still use Facebook. I love Facebook, but a lot of the young folks don't
01:07:38.260
like it. But, um, guys, uh, well, Vaughn, you tell them where you are too. I'm, I'm at Vaughn Kohler
01:07:45.960
for everything. V-A-U-G-H-N-K-O-H-L-E-R. So guys, uh, before we let you go, um, I just want to say
01:07:54.500
thank you so much, dude, we are having a tremendous amount of growth. And I know that's
01:07:59.420
coming from you guys, keeping your promise to bring me one friend. If you found value
01:08:06.360
in the podcast. Okay. Um, I'm not asking you to, you know, tell everybody, I'm not asking
01:08:11.400
you to go out and make posts about it. Although that would be cool, but you know, we don't
01:08:15.680
charge, we don't sell anything. I'm not asking you to buy shit, but what I would like is for
01:08:19.900
you to refer one friend. Um, that's our little fee. It's always our little fee. So if you're
01:08:25.280
new, that's, that's what we asked for. Um, found value, refer a friend. Um, guys, again,
01:08:31.840
if you're going to do this, do it right, because this is something that has changed and defined
01:08:37.480
my life over and over and over again. And it's going to be the tool that I use to take our
01:08:43.580
businesses into the bees. When I say bees, if you don't know what that means, it means billions.
01:08:47.600
Okay. That's my goal. We want to be the best. We want to, we want to be, uh, the standard.
01:08:54.100
I want people to write fucking books about what we did. All right. And that's not going
01:08:58.480
to happen without this tool that we just talked about here at the power list. Um, and
01:09:02.180
all the other things that we talked about, obviously, but I think the takeaway here is
01:09:06.320
that, you know, it's daily actions. It's what you do today. It's not what you're going to
01:09:10.860
do tomorrow. It's not what you did last week. It's not what you did yesterday. It's what
01:09:14.340
you do today. And if you can focus on what you do today and you can win the day, you
01:09:20.080
have an opportunity to win tomorrow. And if you can win tomorrow, then you have an opportunity
01:09:23.580
to win the next day. But that's what you need to stay focused on because what we're
01:09:26.920
talking about here is redefining your habits and redefining the way that you attack your
01:09:33.680
life. And if you can apply these tools and this effort and the things that we're talking
01:09:38.660
about on a daily basis into your life, you are going to smash every single person that
01:09:44.280
is in your organization that is competing with you, anything you're just going to be
01:09:50.580
it because they're not doing it. So guys use the power list. If you have questions about
01:09:56.280
the power list, send us an email, make me a comment on Instagram. I'll answer it. All
01:10:01.820
right, guys. Thanks so much. Love you guys. We'll talk to you next time.