REAL AF with Andy Frisella - Your Success Requires Time and Tenacity, with Andy Frisella - MFCEO7

00:00:00.000 Hey guys, this is Vaughn Kohler, the co-host of the MFCEO Project Podcast.

00:00:16.200 Andy Frisella is the MFCEO, along with his business partner Chris.

00:00:20.340 He started Supplement Superstores and First Form International about 17 years ago.

00:00:25.080 They started with nothing, and today the companies make more than $100 million annually in revenue.

00:00:30.000 Andy is a motivator and innovator and started this podcast to give you the straight-up truth about business and life.

00:00:36.180 So obviously, if you're hearing my voice and you've been listening to the podcast for any amount of time,

00:00:40.520 you know that we're doing things a little differently.

00:00:42.700 Don't fear, you'll hear from Andy real soon.

00:00:44.940 The reason I'm starting us out this way is that when we originally recorded this episode,

00:00:48.660 it started with Andy answering a question from Christophe in Italy.

00:00:52.440 And if you're listening to Christophe, grazie, man, for the question. It was a great question.

00:00:56.200 The question was, what is the biggest mistake that you made as a young entrepreneur?

00:01:01.280 And as you'll listen here real soon, Andy answers the question and then really gets on a roll

00:01:06.660 and goes right into a pretty wide-ranging discussion on what do you do in your darkest days?

00:01:11.900 How do you embrace struggle and how do you press on?

00:01:15.040 Joining us today in the studio is our good friend Ben Newman, who is a professional author,

00:01:19.540 he's a speaker, and he's a performance coach who works with elite athletes and executives.

00:01:24.560 You can check out his website, bennewman.net, and follow him on Instagram, at Continued Fight.

00:01:30.200 As always, connect with Andy on Instagram. He's at Andy Frisella.

00:01:33.380 He's also at Andy Frisella on Periscope.

00:01:36.040 And for Snapchat, he's MFCEO-1.

00:01:39.460 I'm Lon Kohler, V-A-U-G-H-N-K-O-H-L-E-R.

00:01:42.740 Check out the MFCEO.com website, and as always, send your questions to AskAndy at TheMFCEO.com.

00:01:50.500 So like I said, the content of this episode was so far-ranging at times that it was tough to figure out how to edit it.

00:01:56.380 But as you'll see, it was so good that I didn't want to take anything out.

00:01:59.980 Listen, take it to heart, apply it to your life.

00:02:02.620 Andy is really at his raw, unfiltered best.

00:02:05.740 So, without any other delays, here's the MFCEO.

00:02:10.140 So, today we have a special guest who's a good friend of mine, Mr. Ben Newman.

00:02:15.020 How you doing, Ben?

00:02:15.600 What's going on?

00:02:16.620 He is here. He's a professional speaker.

00:02:19.460 He speaks all over the world.

00:02:20.720 He's also a best-selling author.

00:02:24.000 Ben, tell them a little bit about your books and where they can find them.

00:02:26.640 Yeah, you can find the books on Amazon.

00:02:28.940 And, you know, really for me, Andy, I get so excited to be with all the listeners.

00:02:32.380 It's not about really selling books.

00:02:33.780 But if you do want to check them out, leave your legacy, own your success, they are on Amazon.

00:02:38.160 But I'm just excited to be with all of you to bring out your best.

00:02:41.320 Cool.

00:02:41.740 And then, as always, I'm here with my co-host, Vaughn Kohler.

00:02:44.300 What's up, Vaughn?

00:02:45.340 Oh, things are good.

00:02:46.980 Things are good, huh?

00:02:47.600 Yeah, things are really good, especially with Ben here.

00:02:50.520 Your energy is so high when you say that, Vaughn.

00:02:52.620 I know.

00:02:53.140 I got to be the chill one because you guys are like, you know, sticks of dynamite, you know.

00:02:58.360 So, I have to rein it back a little bit.

00:03:01.160 Yeah, I got that.

00:03:02.020 A lot of people who have been writing in feedback are like, man, Vaughn's really good because you start getting off on a tangent and he gets you refocused.

00:03:08.780 And I'm like, yeah, you know, that's necessary sometimes.

00:03:12.520 Yeah, sometimes.

00:03:13.320 But it's a good dynamic and it's good to be here.

00:03:16.960 You guys were talking before the session started that Ben's going to Las Vegas.

00:03:23.560 What are you going to do there, Ben?

00:03:24.900 I'm just going to completely just be calm, probably hang out in my hotel room.

00:03:29.320 No, definitely do some speaking out there, a couple of events, and let loose and have some fun.

00:03:34.040 Yeah, Ben's an attractive man, so I hope you don't get in trouble out there, Ben.

00:03:37.700 I'm going to do my best.

00:03:38.680 Yeah, okay.

00:03:39.180 I'll keep it tame.

00:03:40.140 Man, Vegas is tough, dude.

00:03:41.960 Like, I'm good for – I learned this lesson last year when Tyler and I went.

00:03:45.620 Three nights in Vegas is enough for me.

00:03:47.760 You know, I see some of these dudes going out there for five, six nights.

00:03:51.200 I'm like, dude, I feel like I got the shit kicked out of me after three days there.

00:03:55.560 Yeah.

00:03:56.360 Yeah.

00:03:56.920 Yeah, we did do it right.

00:03:57.920 But, I mean, I'm just saying, like, I was physically, like, physically sore.

00:04:01.640 I don't know if that says something about my conditioning or – I mean, were you sore, dude?

00:04:06.400 Yeah.

00:04:07.100 I felt like that.

00:04:07.860 I literally felt about putting a gun to my head.

00:04:11.100 Dude, the office after the – the office the few days after we all got back was pretty much worthless.

00:04:18.200 So, what are you –

00:04:19.680 I'm there for 22 hours, and I'm worried that that's how I'm going to feel when I get on the plane Saturday morning.

00:04:24.540 Oh, yeah.

00:04:25.120 Well, this week I'm going somewhere far better than Vegas.

00:04:28.040 Where?

00:04:28.920 Manhattan, Kansas.

00:04:30.540 Oh, okay.

00:04:30.980 Yeah, they got a great bar district in Manhattan.

00:04:33.100 It's called Aggieville.

00:04:34.120 It's the best place ever.

00:04:36.000 It's fun.

00:04:36.820 You spent a lot of time there.

00:04:38.340 I did.

00:04:39.020 I did.

00:04:39.580 When I was a pastor, some people jokingly called me the missionary to Aggieville.

00:04:43.900 Oh, really?

00:04:44.100 But, yeah, because I stayed up late and talked to the college kids.

00:04:47.020 You can have some great conversations at 2 in the morning.

00:04:49.580 Seriously.

00:04:50.340 Vaughn's the pastor that kept it real.

00:04:51.980 That's right.

00:04:52.400 I tried to anyway.

00:04:53.900 So – but you mind if we start with a Q&A this morning?

00:04:58.060 Yeah, we can do questions.

00:04:59.800 All right.

00:05:00.420 Well, good.

00:05:00.900 Well, we got a great question.

00:05:02.740 Actually, we got a great email from a guy in Italy.

00:05:06.060 You know how we thought the Pope was listening to us?

00:05:07.960 Yeah.

00:05:09.040 It wasn't the Pope.

00:05:09.920 It was this guy because I think at the time we only had one person listening to us in Italy.

00:05:14.240 But here's this question.

00:05:15.380 His name's Christoph, and Christoph is 17 years old, and he wants to ask the MFCEO a question.

00:05:23.240 He's going to do it, huh?

00:05:23.960 Yeah.

00:05:24.440 Okay.

00:05:24.920 So here's the question.

00:05:26.720 Andy, love your podcast.

00:05:30.140 Really excited to listen to you here in Italy.

00:05:33.380 He says, what is the biggest entrepreneurial mistake you have ever made, or what's the typical worst entrepreneurial mistake that people make?

00:05:45.960 Oh, this is actually – I think this is the mistake that – I mean, I've made, and I'll tell the little story about what I did.

00:05:54.580 But it comes down to – when you're young, you know, you want it today.

00:06:02.200 You know, you want everything today.

00:06:03.620 You want to be – you think a year when you're 17 years old is a long time, okay?

00:06:08.960 And you see a lot of these people on the internet, especially Instagram now, telling these stories of, you know,

00:06:18.560 I went from zero to being a millionaire in 12 months, or I see people saying, oh, you know,

00:06:25.060 I can promise you if you stick with me or buy my program or do this, I'll make you a millionaire in a year.

00:06:30.720 Like, it's the get-rich-quick scenario, you know?

00:06:34.520 So, when you're young, that's very appealing, and you believe that it's possible, quite frankly,

00:06:39.880 because you don't have enough experience to know any better.

00:06:43.320 So, definitely the I'm-going-to-get-rich-quick type mentality is the biggest mistake people can make.

00:06:54.060 Like, there is no get-rich-quick.

00:06:57.760 If there was, you know, you would know about it, and you'd have people just pouring out of the woodwork.

00:07:02.700 It wouldn't be one or two testimonials or three testimonials from these certain clients that these people have probably been friends with

00:07:11.360 since the time they were nine years old, get them to say how they've, you know, made millions of dollars with the program.

00:07:16.600 It's – you would know.

00:07:18.320 And a lot of these guys, when they get older, these so-called guru-type people, they get to be 35 years old,

00:07:26.080 and they've built a little bit of success, or they stand behind their dad's Ferrari and say,

00:07:30.700 oh, man, do what I did, and you can do this in a year, and then they try to sell you something.

00:07:37.220 There's not a product or a business or anything out there that can defeat the laws of time, all right?

00:07:46.400 It just takes time.

00:07:48.080 Time is something that when you're young, and when you're young physically or you're young in the entrepreneurial process,

00:07:57.740 it's something that you want to go ahead and speed up.

00:08:01.440 So the analogy I use is like baking a cake, all right?

00:08:07.140 If you want to bake a cake and you go to Martha Stewart and say, man, Martha, I want the best cake I could possibly make,

00:08:14.360 and she gives you the recipe, all right?

00:08:17.420 And the recipe calls for you to bake the cake at 400 degrees for 40 minutes.

00:08:22.900 And you go home and you say, dude, fuck that.

00:08:25.060 I'm going to go – I'm going to bake this cake, and I'm going to bake it in 15 minutes.

00:08:27.760 So you go up and you turn the heat up real high to 700 degrees, and you put the cake in, what's going to happen to the cake?

00:08:36.060 It's going to be disgusting.

00:08:37.120 It's going to be burnt to a crisp.

00:08:38.220 It's not going to work, all right?

00:08:41.420 The other aspect is I want to hurry up, and I want to supersede the time aspect.

00:08:48.000 So what I'm going to do is I'm going to change the recipe a little bit, and then I'm going to go in there,

00:08:51.180 and I'm going to put it in there, and this is only going to be a 20-minute recipe.

00:08:53.960 And, you know, you pull the cake out of 20 minutes, and the cake's shit.

00:08:59.000 I think the biggest lesson that young entrepreneurs need to know, or any entrepreneurs,

00:09:04.180 is that time is always going to be a factor.

00:09:06.440 It takes people time to become comfortable with whatever product or service you're selling.

00:09:11.840 It takes people time to spread good word of mouth.

00:09:14.880 It takes people time to accept your solution, and that solution could be a product.

00:09:19.900 It could be a service.

00:09:21.400 It could be a lot of different things.

00:09:22.800 But it just takes time, and you have to learn to be patient.

00:09:26.220 And if you fall into the, you know, get rich quick, I'm going to make you a millionaire in 12 months bullshit that's out there,

00:09:34.220 what's going to happen is you're going to spend the time that you could be spending baking your cake

00:09:40.200 and building your brand and learning the lessons you need to learn,

00:09:43.460 you're going to get frustrated after 12 months because you're not anywhere near where they said you were going to be,

00:09:48.660 and you're going to jump to the next thing that you think is going to be 12 months.

00:09:51.820 And then you're going to jump to the next thing that's going to be 12 months,

00:09:54.120 and none of these things are going to be working out, and then you're going to jump to the next thing.

00:09:57.740 And what happens to most people is they spend their whole entire lives jumping from opportunity to opportunity to opportunity

00:10:03.860 because, quite honestly, they just didn't stick it out long enough to see it materialize.

00:10:10.440 I think one of the things that I think about here, and you talk through this, Andy,

00:10:13.520 it's the when do people switch?

00:10:15.240 It's when they face adversity.

00:10:17.200 You know, I'm a big believer that for all of us, you know,

00:10:19.400 our success will be measured in your ability to get back up one more time than you've been knocked down.

00:10:23.620 So in your 17 years to get to $100 million from $7, I mean, how many times were you knocked down?

00:10:29.280 Oh, I mean, I couldn't even tell you.

00:10:31.660 I mean, dozens of times, like literally dozens of times where not like, oh, I had a bad day,

00:10:36.680 where I'm like, dude, I'm going to fucking quit. 0.76

00:10:39.040 I'm done.

00:10:39.860 I'm going to fucking blow my brains out type knockdown. 1.00

00:10:42.360 I mean, seriously, I'm not kidding.

00:10:44.320 I mean, it's a journey that's tough, man,

00:10:49.320 and it's not something that could be done in a year or two years.

00:10:52.020 I mean, are you going to see examples of people, like let's say now,

00:10:55.900 like you see these tech examples, right?

00:10:57.600 Oh, I developed this app, and I sold it for a billion dollars to Facebook, all right?

00:11:04.000 Okay, that's the exception, right?

00:11:05.600 That's one out of 100 million apps out there.

00:11:08.820 But here's what it doesn't take into account.

00:11:10.760 How many years of training or dedication or failure went into building that one app

00:11:17.820 before that app ever came to be?

00:11:20.540 How many hours?

00:11:21.340 You know, I guarantee you have 50 people working on that app

00:11:24.040 that probably have 100 collective years of experience building it.

00:11:27.560 So my thing is, is like, you know, and it's not popular, man.

00:11:31.200 Dude, it would be easy for me to stand behind my fucking cars and my house and my farm

00:11:36.760 and, you know, everything that I've been able to accumulate materialistically

00:11:40.400 and stand behind it and say, look at me.

00:11:43.700 I could do this for you in 12 months.

00:11:45.180 Here's my program.

00:11:46.140 I'm going to sell it to you for $1,000, blah, blah,

00:11:47.880 and take advantage of all these fucking kids. 1.00

00:11:49.620 But dude, I'm not going to fucking do it.

00:11:51.920 You know, it's not the morally right thing to do.

00:11:54.000 Instead, and you know, people may tune out because of this because they think I'm telling

00:11:58.960 them it's going to be too long or too this.

00:12:01.940 But guys, you know, when you're 17 or 18, I started when I was 19.

00:12:07.220 So you're definitely in the right age and you're getting in that wheelhouse where it's

00:12:10.060 time to fucking get some shit going, whether that's a lemonade stand that you learn a lesson 0.95

00:12:14.320 from or whatever.

00:12:15.460 But the reality is, is now is the time for him.

00:12:18.620 You know, now if you're listening, now is the time for you to get something going and

00:12:22.140 you're going to fail.

00:12:22.880 You're going to fuck shit up.

00:12:24.260 Bad stuff's going to happen.

00:12:25.760 But the reality is, is that you are going to learn lessons along the way that are going

00:12:29.040 to get you so much further ahead.

00:12:31.100 Dude, when I, when I was three, four years into our business, all my friends were graduating

00:12:34.860 college and they were all getting jobs at 45, 50, $60,000 a year.

00:12:41.180 And I was making nothing, you know, I was making $700 a month, you know, maybe.

00:12:48.380 And, and these guys were the guys that were telling me, they're like, man, when are you

00:12:51.000 going to quit that vitamin shop and get a real job?

00:12:53.200 You know, when are you going to, when are you going to realize this isn't going to work?

00:12:55.840 And I'm three, four years into my, and if you don't think that I didn't think about

00:12:59.800 that, I mean, dude, I'd see these guys getting new cars and driving, you know, driving

00:13:04.400 around and like basically doing all this shit. 0.71

00:13:07.060 I can't do anything, you know?

00:13:09.040 And I'm like, man, maybe they're right.

00:13:10.500 Maybe I should be doing something else.

00:13:11.900 But you know what the thing is?

00:13:12.780 Those are the same people now that are like, Hey man, let me know whenever you get a job

00:13:16.660 opening, I can come work for you.

00:13:18.320 You know, dude, you're going to have to realize that those things are going to happen.

00:13:21.880 You know, for me, I mean, I could tell you when I was, I think 17 or 18, there was a,

00:13:28.300 the internet was just started, started getting going.

00:13:31.220 And I fell for the get rich quick shit too.

00:13:33.160 I mean, uh, I, I, I read everything.

00:13:37.020 I mean, I, I would, I was hungry to know what people's secret was, you know?

00:13:40.820 And that's why like now when I say, Hey, there is no fucking secret.

00:13:43.780 The secret is just stick through it and do the work.

00:13:47.040 I know because I've been in these guys shoes and I know what the fuck it takes.

00:13:51.140 Um, you know, I, there was a guy out there, his name was Brad Richdale and he was like

00:13:55.800 an, uh, infomercial guy.

00:13:57.600 And like, dude, you older people listening right now, when I say older, like I would say like

00:14:00.980 35 and older, um, you guys are going to remember this dude because he used to sell like the,

00:14:06.280 how to get rich by Brad Richdale program.

00:14:09.140 And he sold these programs.

00:14:12.520 Um, there were like a hundred bucks and he's saying some books on how to place classified

00:14:16.340 ads in newspapers.

00:14:17.220 And a lot of people listening don't even know what that is, but they're basically the

00:14:21.040 Craigslist, like in a physical paper.

00:14:23.700 And it's, we're getting old that I have to physically explain what a classified ad is.

00:14:28.180 We're just a couple old guys here.

00:14:29.420 Yeah, we are, man.

00:14:30.560 But, but, uh, anyway, so he had this program that, um, was this before Google.

00:14:39.600 Okay.

00:14:39.960 And he had the internet, internet yellow pages.

00:14:42.280 It was, uh, the, the, the, I forget what it was called, the Brad Richdale internet yellow

00:14:48.700 page direct.

00:14:49.440 And he, it was like a, it was a system that you had to buy into and it was like eight grand

00:14:54.760 to buy into.

00:14:55.720 And then they like let you have a territory and you're supposed to go around and sell ads

00:14:59.600 to these companies to be on the internet.

00:15:01.920 And it was before, it sounds stupid now because everything's on the internet already.

00:15:05.700 But like back then the internet was very unorganized place.

00:15:08.120 And, uh, anyway, you know, I fucking had a credit card.

00:15:12.560 I put an eight grand on it and I never made $1 off of it.

00:15:16.540 Eight grand.

00:15:17.060 We don't have any money.

00:15:17.820 It's fucking, I mean, it might as well be a million bucks, you know?

00:15:21.940 And, uh, I mean, I could tell a million stories like that where I let my, my eyes get big and

00:15:27.280 let my, my, you know, get rich quick brains do the, do the thinking for me.

00:15:31.280 And, uh, you know, I got burned every single time and that's it.

00:15:35.760 I think one of the biggest keys that you hear Andy say, and he said the word and I hope it

00:15:39.940 resonates with everybody and it stood out.

00:15:41.580 It's the work, right?

00:15:42.520 When you faced adversity, you went back to the work.

00:15:44.880 I've got a, a dear friend of mine.

00:15:46.600 He's a pastor and I heard him give a talk one time and he stood and he said, you know,

00:15:49.600 what most people think is, is that you can just pray and everything's going to happen.

00:15:53.760 And this is a pastor, but he said, you have to pray and then you have to remember you

00:15:57.620 have to go to work.

00:15:59.380 Now, let me share with you what makes this pastor unique is he's an NFL hall of famer.

00:16:03.360 His name is Aeneas Williams.

00:16:04.960 He played 14 years in the NFL.

00:16:06.960 Dear friend of mine that I now look to as a mentor and a coach in my life.

00:16:10.800 He's had a huge influence.

00:16:12.180 You're talking about a guy who it took 20 years when he was a senior in college, one

00:16:17.180 year after walking on at Southern university writes down that he would become an NFL hall

00:16:21.660 of famer, right?

00:16:22.700 So he's putting it down.

00:16:23.860 He's saying, here's what I'm going to do.

00:16:25.800 I mean, you're at Southern university, tiny little school writing down a goal like that.

00:16:29.520 It took 20 years for him to stand on that stage in Canton, Ohio, 14 years getting beat

00:16:35.240 up and then being a strong man off the field for them to recognize him as one of the 300

00:16:40.000 men to ever walk the face of the earth.

00:16:41.940 But the key is over the 20 years, it's a commitment to the work.

00:16:45.400 And I know it for you, Andy, that 17 years when you've got knocked down, you went back

00:16:50.240 to the work because I've heard you talk about it.

00:16:52.060 Yeah.

00:16:52.200 And in hindsight though, you know, I got to be honest, you know, I went back to the

00:16:58.620 work cause I didn't have any options.

00:17:00.220 You know what I mean?

00:17:00.820 I didn't have the option to go do something else.

00:17:02.940 And, and so by default, I always went back to that and that's, what's gotten me here.

00:17:07.960 But now what I'm trying to do through this podcast is to get guys to understand and girls

00:17:14.100 to understand that, you know, what I've learned through that timeframe, you know, if I had known

00:17:19.380 the shit that I know now, it wouldn't have taken as long as it did.

00:17:21.280 See, let me, let me challenge you here out of love.

00:17:23.580 You did have a choice.

00:17:24.640 You did have a choice because you could have quit and you could have gone to do something

00:17:27.960 else because you had the friends making 50 or 60 grand, but it was your belief in you

00:17:32.460 that caused you to say, no, I'm going to keep working because you could have quit any one

00:17:36.880 of those days that you had the feeling, but you didn't.

00:17:39.160 Well, you know, I, I think it all comes down to what your level of six, what, you know,

00:17:44.080 when I was thinking that way, I never looked at that as a life I wanted to live.

00:17:48.720 Christophe, thank you so much for your, for your question.

00:17:51.400 Obviously Andy really enjoyed it because we, we just took it from there and went deep into

00:17:55.900 our, uh, it's a passion for me.

00:17:57.900 Something that really fucking annoys me about the internet now is that Instagram.

00:18:02.100 And I said this in my post, uh, um, I just joined Periscope.

00:18:06.220 And if you're looking at Periscope, it's at Andy for sell on Periscope.

00:18:09.940 Um, it's really cool.

00:18:11.440 It's a really cool, uh, app because it's live and it's a live broadcast of like what your

00:18:16.900 life is like live Q and a.

00:18:18.620 And, uh, and I like Snapchat and Periscope better than I do like Instagram.

00:18:23.460 And the reason for that is because it's live and you can't fucking fake it.

00:18:26.860 And the problem with, with what I, what I see on Instagram now, and this is why this

00:18:31.760 question kind of pushed a button with me is I see all these guys out there that are trying

00:18:36.340 to prey on this young group of kids and they're, it's fucking predatory.

00:18:40.880 Okay.

00:18:41.480 You're going to stand there and say, Hey, pay me X amount of dollars and I can fucking

00:18:46.080 guarantee you're going to be a millionaire.

00:18:48.380 Dude, that's bullshit.

00:18:50.080 You know?

00:18:50.340 And everybody fucking knows it except these guys who are 17, 18, 19 years old that don't

00:18:54.740 have the life experience, you know what I mean?

00:18:57.260 And I just, dude, it's not something that resonates well with me.

00:19:01.180 It pisses me off.

00:19:02.160 So actually I was going to say to you, I want to do a whole podcast on this get rich quick.

00:19:06.540 I think I texted to you about the get rich quick thing being total horseshit.

00:19:11.080 So, uh, you know, I, that's why I'm passionate about this, this question.

00:19:15.780 No, no, it's good.

00:19:16.640 Good.

00:19:16.840 Yeah.

00:19:17.260 Well, and certainly not trying to steer us a different direction, but, uh, let me just say

00:19:22.200 this, take a moment to insert, obviously our websites, the MFCEO.com.

00:19:27.740 Thank you for your questions.

00:19:28.720 Thank you for your question, Christoph.

00:19:30.680 Uh, it's obviously spurred a lot of conversation that Andy feels very passionate, passionate.

00:19:34.740 It was a great question.

00:19:35.760 By the way, I enjoyed, uh, interacting with, with Christoph through emails.

00:19:39.420 He was, I was telling him that, uh, Italy had a great food and beautiful women.

00:19:43.320 And he told me, you know, if we ever get over there, he's going to show us around.

00:19:46.460 Hey, that sounds good to me.

00:19:47.440 So, yeah.

00:19:48.220 So the motherland.

00:19:50.340 Exactly.

00:19:50.700 So, so, okay.

00:19:53.240 You guys have already, obviously the content up to this point is awesome.

00:19:57.400 So Andy, you want to introduce our topic and which obviously all of our conversation up

00:20:02.000 till now very well feeds into.

00:20:05.020 Yeah.

00:20:05.300 I mean, I've gotten a lot of emails and that's the cool thing about this podcast is we're going

00:20:08.860 to have, uh, topics that are practical business solutions, practical business discussions.

00:20:14.280 Uh, and then we're going to have topics that are going to be motivational.

00:20:16.440 And, um, we begin a lot of emails and, and one thing that I keep seeing over and over

00:20:22.340 again through the emails is that people are curious as to like what we do when things get

00:20:30.660 tough and what we do when things get really hard and it's hard to see the light at the

00:20:35.360 end of the tunnel.

00:20:35.920 So I thought that, you know, that would be a good topic for an entire podcast because

00:20:41.080 I feel like that's such a common, you know, it's such a common problem that, that people

00:20:50.940 deal with is that it is hard to stay on course, you know?

00:20:55.580 And the difference between people that stay on course, um, and don't is success and failure.

00:21:01.500 So I, you know, I think talking about a little bit about what we do on those days where, you

00:21:07.420 know, we don't get out of bed and anybody that knows, knows me knows I call those the tombstone

00:21:11.540 days.

00:21:12.480 Um, what we do on those days where, you know, we see basically all of our dreams and hopes

00:21:20.100 and wishes and goals go down the fucking toilet. 0.97

00:21:23.440 Um, how do we, how do we stay on track when we have those days?

00:21:26.900 And I think that's something that, you know, I've seen a consistent amount of emails I'm

00:21:31.240 summarizing basically ask that same question is what do we do?

00:21:34.220 So, um, I thought we'd talk about that.

00:21:37.660 Yeah.

00:21:37.980 So what do you do, man?

00:21:40.020 You know, I'm not going to sit here and, and try to pretend like I have some superpower that

00:21:47.580 nobody else does, you know, um, there's been times in my life where, like I said, just a

00:21:53.740 few minutes ago, I, I didn't want to do it anymore.

00:21:56.400 You know, um, everybody sees the exterior, uh, prizes, so to speak.

00:22:04.740 You know, they see the cars, they see, uh, us doing cool shit and they see the atmosphere

00:22:10.140 we have around here at first form.

00:22:12.000 Um, you know, they see, you know, the big warehouses full of product and business and

00:22:17.540 going well and all that stuff.

00:22:18.620 But what they don't see is all the shit that goes with it.

00:22:21.240 And I think that goes right along with the get rich quick thing that we were talking about

00:22:26.700 a minute ago is it's just very easy to tell, um, people that it's easy and get them to buy

00:22:33.400 into something like that.

00:22:34.380 But, but the truth, the truth is, it's not easy.

00:22:36.340 Uh, you know, there's, there's times where for me, I go up and down in my mental state.

00:22:43.560 Um, even to this day, you know, uh, there was times, you know, a couple of years ago where

00:22:48.820 I was so stressed out, I had a nervous breakdown.

00:22:51.300 Um, I ended up in the hospital, I ended up on antidepressants for almost a year and a half,

00:22:54.800 you know?

00:22:55.660 So, I mean, uh, to sit here and say, Oh dude, you're so mentally tough and this and that

00:23:01.760 it's, it's not exactly that way.

00:23:04.000 You know, the truth is, is that that the process of becoming an entrepreneur is basically you

00:23:10.100 deciding to enter into a life of uncertainty, certainty, and being able to figure out how

00:23:16.860 to deal with that for your whole entire life.

00:23:19.340 You told me one time that people had this mistaken notion that when you guys were first starting

00:23:25.000 out and you were slogging through it and making no money, that's when you had your dark days.

00:23:29.940 But then after making a bunch of money, after all the success, you just didn't have those

00:23:34.980 dark days anymore.

00:23:35.760 And I know that that's not true.

00:23:37.360 I say it's the opposite.

00:23:38.380 I would say I was so much more carefree when we didn't have anything to lose and that we

00:23:43.560 weren't doing that well because it was just me and Chris.

00:23:46.260 Um, and dude, when it comes to just me, you know, I'm not a complicated person, dude.

00:23:51.000 I'm cool if I got a pickup truck and, and a place to go shoot guns, like no bullshit.

00:23:55.300 I'm fine with that.

00:23:56.100 Um, you know, I think now I've got over a hundred people and their families dependent

00:24:02.380 on us.

00:24:02.940 And when things aren't going well, you know, it means it's not going well for everybody

00:24:07.060 here.

00:24:07.860 You know what I mean?

00:24:08.640 And I start thinking about not like me, you know, cause dude, I'll go live in a regular

00:24:13.340 house.

00:24:13.880 And like I said, it's, I don't care about that shit.

00:24:17.400 That's not what it's about.

00:24:18.340 For me, it's about being the best.

00:24:19.840 Um, but when I see like business, you know, and we do have times where business isn't

00:24:24.100 going great, just like any company does.

00:24:26.800 Um, you know, I start worrying about the people who have dedicated and put their trust into

00:24:31.100 us to lead them.

00:24:32.780 And you start thinking about like their families and their kids.

00:24:35.220 And I mean, dude, you want to talk about the fucking sky falling on your head.

00:24:39.120 It's totally different, totally different thing when it's not you.

00:24:41.760 Um, I'm sure people with families can relate to that, you know, on a, on a different scale,

00:24:46.460 but, uh, the stress level now and the worry level now is it's on a totally different level.

00:24:52.920 You know, um, as far as what I do on those days, man, you know, I think the biggest thing

00:25:03.640 is, is that you've got to find outlets that, that lets you get your mind off of it for a

00:25:07.480 little bit, because when you let the negativity swirl around your brain, you have a tendency

00:25:11.660 to create way more of it, of an issue than it really is.

00:25:16.700 Um, you know, the reality of, of, of business and life is that the sun is going to come up

00:25:22.980 tomorrow and you've got to be able to find outlets.

00:25:25.880 And like, for me, um, that would be like lifting.

00:25:28.920 I've always been into lifting weights.

00:25:30.860 Uh, it's something that I enjoy.

00:25:32.260 I don't like cardio.

00:25:33.500 I don't like eating right.

00:25:35.000 I like lifting weights.

00:25:36.300 Um, so I go to the gym and I lift fucking weights.

00:25:38.600 And now when I lift weights and I come home, I feel better.

00:25:41.120 But here's the problem is that when I'm in that negative zone, I'm in that sky is falling

00:25:45.060 mindset.

00:25:45.600 I don't want to go lift fucking weights.

00:25:47.080 I don't want to do shit.

00:25:48.280 I want to bury my head in the pillow and, and sleep till four o'clock in the afternoon,

00:25:52.900 wake up and eat, go back to bed.

00:25:54.520 And so I think the, I think the, the thing is for me personally is that I have to force

00:26:00.960 myself through the things that I've learned through experience to help break me out of that

00:26:04.960 cycle.

00:26:05.720 I got, I got a question for Andy.

00:26:07.560 Andy, what do these three words mean to you?

00:26:10.240 Do it anyway.

00:26:11.960 You know, I mean, that's, those are my words, man.

00:26:17.220 You know, that's, that's, I've got a talk that I do on that.

00:26:20.200 Um, and I feel like those three words are the difference between the people who make it

00:26:28.060 and the people that don't.

00:26:29.240 And that's what it comes down to.

00:26:30.420 You know, if you want to make it in life and you've got goals and you've, whatever those

00:26:33.920 goals are, whether it's, uh, financial success, business success, uh, fitness, it could be

00:26:40.120 anything.

00:26:40.860 The difference between people that make it and the people that don't are those three

00:26:44.960 words, you know, do it anyway.

00:26:46.640 And that's something that it's very fucking simple.

00:26:49.860 It's not something that's complicated.

00:26:51.400 You don't have to overcomplicate it.

00:26:52.580 You don't have to make up a new plan when things aren't going well.

00:26:55.840 You've just got to get the fuck up, decide that this is what you're going to do and go

00:27:00.220 do it.

00:27:00.900 And that's it.

00:27:01.760 And the people who fucking succeed, execute the people who don't succeed, don't.

00:27:07.900 And I think it comes, I mean, I can't think of a situation in life where that's not the

00:27:11.820 truth.

00:27:12.360 And the moments, you know, when you talk to people and you hear them discuss their stories

00:27:17.540 of what you're talking about, think of the workout example you gave the days you wake

00:27:21.740 up and you want to work out, man, I can't wait to get this workout in the workouts.

00:27:25.140 Okay.

00:27:25.480 You get through it, but the days you don't want to do it and you do it anyway, like you're

00:27:30.720 talking about, those are the days where you feel a real sense of accomplishment.

00:27:34.620 Right.

00:27:35.160 So don't just think about the workout example.

00:27:37.200 Think of all areas of your life where you can put things in different perspective when

00:27:41.960 you don't want to do it.

00:27:43.240 Think back to the time when you did do it because we've all been through adversity.

00:27:47.420 My opportunity to be with all of you is because of the fact I've been shaken to the core

00:27:50.940 personally, shaken to the core professionally, been knocked down to the point where I didn't

00:27:55.240 want to get up either.

00:27:56.220 And I had those people in my corner to help get me up, to help me know if you do it anyway,

00:28:01.060 that will be the difference.

00:28:02.580 And that's what I think is so significant.

00:28:04.320 It's the mindset that you have when you do follow through and you do it anyway.

00:28:08.520 Right.

00:28:08.800 That helps you build that confidence that you can do it if you keep believing and you

00:28:12.420 work.

00:28:12.620 You just said something there that is extremely important, which is it builds confidence.

00:28:17.540 You know, so many people look at themselves in the mirror and they say, man, I don't have

00:28:23.300 what it takes.

00:28:24.060 I don't have that fucking willpower that so-and-so has.

00:28:28.040 You know, I don't, I look in the mirror and, and, and I see, you know, something less that

00:28:33.100 somebody else has more of.

00:28:34.520 And that's, that's the thing that you've got to understand is that that's all in your

00:28:39.340 fucking head. 0.56

00:28:40.400 You know, you do have what it takes.

00:28:42.620 You do have everything like you like to say, everything you need is already inside you.

00:28:47.820 Everything you need is already inside you.

00:28:49.840 And I'm borrowing Ben's words here because it's so fucking true.

00:28:53.860 You know, it's the tendency of all of us as humans is to look ourselves in the mirror

00:28:58.700 and say, man, I wish I had more of what that guy had.

00:29:02.460 You have what that guy fucking has.

00:29:04.000 You're just not utilizing it, you know, because you're choosing to go pull the covers over

00:29:08.400 your head, lay down in bed and feel sorry for yourself instead of just saying, Hey, fuck

00:29:14.340 that.

00:29:14.560 I'm going to do it anyway.

00:29:15.780 You know, for me, like this morning, dude, I've had a rough two weeks.

00:29:19.520 I got, I got three weeks.

00:29:20.920 Actually, I got, I got super sick.

00:29:23.660 I was sick for five or six days in bed.

00:29:26.180 Then I had the busiest week of business that we've ever had.

00:29:29.120 Then this last week I was trying to recover because I was still sick and I was trying to bring

00:29:33.660 it back.

00:29:34.420 I hadn't worked out in three weeks today.

00:29:36.360 I woke up this morning and I said last night before I went to bed, I'm like, dude, I'm

00:29:40.600 fucking working out no matter what. 0.81

00:29:42.000 I don't care what happens tomorrow.

00:29:43.140 I'm working out.

00:29:44.500 That's it.

00:29:46.040 Alarm clock went off this morning.

00:29:47.820 I'm like, fuck, dude, I don't want to go work out.

00:29:51.280 And I have this little voice in my head that, I mean, basically says, Andy, you're being

00:29:55.220 a fucking pussy. 1.00

00:29:56.320 Get your fucking ass up. 0.98

00:29:57.340 Go to the fucking gym and do it right now.

00:30:00.640 And, and dude, that's all you have to train yourself to basically let that voice have

00:30:06.080 some impact on you and not, not kill it and strangle it and, and, and, you know, listen

00:30:11.180 to that voice, that voice that tells you you're being a bitch. 1.00

00:30:14.460 That's the, that's the right voice to listen to, you know?

00:30:17.160 And I think that people who succeed learn to, to listen to that voice.

00:30:21.580 Who's telling you, you know, it's like the two angels and you've got the good angel and

00:30:24.180 the bad angel on your shoulder, like in Tom and Jerry cartoons, right?

00:30:27.400 You've got the, you've got the good one telling you, Hey, do the right thing here.

00:30:31.520 Do what needs to be done.

00:30:33.500 You know, go do it.

00:30:34.660 And then you've got the bad ones saying, Oh no, don't worry about it.

00:30:36.900 You know, you can lay in bed.

00:30:37.840 No one cares.

00:30:38.740 And especially for someone like me where I really don't have to fucking answer to anybody.

00:30:42.000 It's very easy for me to say, Hey, fuck it.

00:30:44.820 I don't have to go to work today.

00:30:46.240 Listening to you guys talk.

00:30:47.400 I'm wonder, is it oversimplifying it to say that what I hear you guys saying is what you

00:30:53.860 feel is irrelevant.

00:30:56.440 It's what you choose to do.

00:30:57.880 You will to act like, cause you, you said, I mean, I heard you both say, you know, there's

00:31:01.940 days you just feel lousy or you feel like the sky is falling.

00:31:05.580 But, but I consistently am hearing from both of you, no matter what you feel, I think, I

00:31:11.480 think that's the truth.

00:31:12.280 I think what, what you, that's a perfect way to summarize it, man, because, and that's

00:31:15.860 what I'm trying to, I guess what I'm trying to communicate here.

00:31:18.260 Thanks for bringing that out because that's, that's exactly what I'm trying to communicate

00:31:21.260 is that dude, we all fucking feel that way. 0.79

00:31:23.880 All of us, me, Ben, Vaughn, you feel that way.

00:31:28.280 You know, there's, everybody feels that way.

00:31:31.120 And the difference is, is the people that feel that way and then just fucking do the 0.55

00:31:34.740 shit that they need to do anyway versus the people who think like, Oh, I'm a special little

00:31:39.700 delicate flower and I'm the only one dealing with these emotions and blah, blah, blah.

00:31:43.120 No, quit being a fucking pussy. 0.98

00:31:45.240 That's it.

00:31:46.580 That's that's, I mean, I'm sorry to say it like that, but that's the truth.

00:31:49.920 And you're not the only one that feels that way.

00:31:52.180 I feel that way.

00:31:53.340 Ben, do you feel that way?

00:31:54.400 Absolutely.

00:31:54.900 And I think the key is, is that you have to limit the amount of time that you have with

00:31:58.960 the conversations with that little guy or gal that's on your shoulder.

00:32:01.780 Yeah.

00:32:02.100 You know, in our work with professional and collegiate athletes, one of the first rules

00:32:05.680 of sports psychology is for an athlete to perform at their highest level.

00:32:09.540 They cannot solely rely on their natural talents and abilities.

00:32:12.100 They have to understand the mental toughness side of what it takes to achieve peak performance.

00:32:16.380 That's the same for everybody listening.

00:32:17.960 It's the same for Andy Vaughn.

00:32:19.460 It's the same for me.

00:32:20.740 Right.

00:32:21.080 And it's a constant work to understand how can I think differently?

00:32:25.780 How can I shift the perspective to stay focused on solutions rather than problems?

00:32:30.440 The more you sit around and you think about the problem or the reason why you don't, good

00:32:34.180 luck being successful.

00:32:35.380 But the moment that you choose, I'm going to identify the solution, which is probably a

00:32:39.760 behavior you've already had in the past.

00:32:41.600 And you repeat that behavior when you don't want to do it.

00:32:44.560 That's building mental toughness.

00:32:46.060 That will silence the voice.

00:32:47.560 That voice will always be on my shoulder for the rest of time.

00:32:50.560 But if I can build the habit to limit how long those conversations are with that voice,

00:32:54.940 that's driving to success.

00:32:56.360 That's driving to your peak performance.

00:32:58.160 And with your experience that you've had with training people on mental toughness for years

00:33:02.640 and years and years, do you agree or disagree that every single person in this earth has

00:33:10.280 that voice?

00:33:10.880 There's no doubt about it.

00:33:11.760 OK, now do you agree or disagree with this?

00:33:14.420 The people that you've trained who have become peak performers at anything they do, whether

00:33:18.320 it be business, the NFL, physical fitness, boxing, all these things that you help coach

00:33:24.200 with, do the people who succeed learn how to control that voice better than the people

00:33:30.100 that don't?

00:33:30.560 There's no doubt about it.

00:33:31.580 So would you say that that's the number one key to figuring out how to be successful and

00:33:35.660 find persistence over the long haul?

00:33:37.480 Well, many people that do what I do, and I have the same belief, is that until you tap

00:33:42.640 into the importance of mental toughness, it's very hard to achieve your highest level of

00:33:47.160 success.

00:33:47.760 Right.

00:33:48.360 Very, very difficult.

00:33:50.200 And, you know, mental toughness, right?

00:33:51.780 It sounds easy off the tongue.

00:33:53.040 Let's just go be more mentally tough.

00:33:54.780 But the reps you put in in the gym or the runs you put in to finish a marathon or the times

00:34:00.620 Andy's been knocked down 17 years and you get back up and all the hard work, the phone

00:34:05.160 calls, the business meetings, you got to put in reps with the mental toughness too.

00:34:08.920 Right.

00:34:09.160 You can't just defeat yourself.

00:34:11.220 You have to power through and know this will take time.

00:34:13.800 Just like your success has taken time, it will take time to develop that muscle.

00:34:18.040 It's not overnight.

00:34:19.140 It's not Andy or I saying, oh, just be more mentally tough and you flip a switch.

00:34:22.200 This will take time.

00:34:23.320 Right.

00:34:23.500 And what you're talking about reps is, is the next time some bad shit happens to you

00:34:28.360 and you're pissed off and you want to quit, don't.

00:34:32.120 That's how you build the mental toughness.

00:34:33.820 It's the same thing as being in the gym.

00:34:36.040 It's the same thing as shooting free throws if you're playing basketball.

00:34:39.220 The more times that you, it sounds cliche, right?

00:34:43.040 Oh, every time you get knocked down, get back up.

00:34:45.560 And it's like what every fucking motivational guy says on earth.

00:34:48.400 But dude, there's the reason they all say it is because it's fucking true.

00:34:51.280 So every time, you know, you get bad news, every time you get a collection notice, every

00:34:56.180 time you, you barely have a dollar to pay your rent, every time your girlfriend dumps 0.95

00:35:01.440 you, every time anything fucking bad happens to you, that's when you have to stand up and 0.52

00:35:06.480 say, no, fuck that. 0.84

00:35:08.460 I'm going to keep moving forward with my goals.

00:35:10.220 Dude, I can sit here and tell you so much shit about how, you know, I mean, it sounds

00:35:16.040 pity because it's so, it's so much stuff.

00:35:18.020 Like I can sit here and tell you how, you know, we talked a story about how I got stabbed.

00:35:22.100 Okay.

00:35:22.600 So you're talking about how my face got fucked up and everybody looked at me weird for three

00:35:25.780 fucking years. 0.77

00:35:26.540 I can sit here and tell you about how we got robbed.

00:35:28.800 I can sit here and tell you about every girlfriend that ever broke up with me because, you know,

00:35:32.560 my dreams were too big and you're never going to make it.

00:35:34.740 I can sit here and talk to you about every friend I lost because, um, you know, Andy,

00:35:39.320 you're fucking crazy and all you care about is business. 0.97

00:35:41.440 I, dude, I can sit here and tell you a million fucking stories.

00:35:44.420 It's every employee that's quit on us that, that, that said, you know, you're never going

00:35:48.940 to do what you say you're going to do.

00:35:50.460 Okay.

00:35:50.860 I could tell you a million stories, not, not a couple, not literally not a couple, not a

00:35:55.760 hundred.

00:35:56.120 I could tell you a thousand stories of shit that we've overcome.

00:35:59.660 And to me, it's those stories that give you perspective to know that if something negative

00:36:04.640 happens, you've been through worse.

00:36:06.500 And I think that's the same for everybody listening, put it in perspective.

00:36:10.000 When you face a challenge, put it back in, what is, what is worse that you've been through?

00:36:14.880 I think about it for me at seven years old.

00:36:16.760 I watched my mom come to the dinner table with an IV stand as a single mom. 0.99

00:36:20.500 My mother's dying in front of my eyes from a rare disease called amyloidosis.

00:36:24.500 And my mom would make it to the dinner table to ask me how my day was at school.

00:36:28.340 My mother was driven by purpose and your purpose will overtake your pain and your perspective

00:36:33.360 to focus on solutions rather than problems is huge.

00:36:37.100 Now that's my story.

00:36:38.200 Each and every one of you has a story.

00:36:39.480 That's the story I go to.

00:36:40.720 Somebody tells me no in business.

00:36:42.220 Really?

00:36:42.740 I watched my mom come to the dinner table with an IV stand. 0.95

00:36:46.440 She's dying.

00:36:47.560 That's not so bad that I have to face a no in business.

00:36:50.820 Don't make it so bad.

00:36:52.040 Don't build this skyscraper in your imagination.

00:36:54.820 Andy's just telling you, he could give you a thousand stories of adversity he's been through.

00:36:59.340 You're not the only ones going through adversity.

00:37:01.300 We go through it too.

00:37:02.500 There won't be too many lulls in this conversation.

00:37:04.580 So I want to take the moment just to insert a couple of things.

00:37:07.300 Number one, once again, the website is www.themfceo.com.

00:37:12.840 We are getting lots of great questions.

00:37:14.820 Obviously, there was a great question that started out this podcast.

00:37:17.800 You can send your questions to askandyatthemfceo.com.

00:37:23.600 The other thing we want to mention, guys, is that we've got a lot of reviews.

00:37:27.680 I should say we've gotten a good number of reviews.

00:37:30.140 We haven't gotten as many as we want because that is critical to our ranking.

00:37:35.460 It takes effort to give a review.

00:37:37.620 Right.

00:37:37.880 It does.

00:37:38.460 And I'm going to challenge you guys.

00:37:39.840 I've had so many people email me and say, Andy, I love the podcast.

00:37:43.200 Well, did you leave a review?

00:37:44.080 Oh, I'm gonna.

00:37:45.220 No, man.

00:37:45.860 I'm not charging you for this.

00:37:47.060 I'm not charging you for books.

00:37:48.180 I'm not charging you for anything.

00:37:49.660 I appreciate you guys listening, but do us a little bit of favor back and just take two

00:37:54.740 minutes and leave us a review because that's how we could stay on top of our game, how we

00:37:59.420 can reach more people.

00:38:00.400 I get these emails from guys.

00:38:01.860 Man, I really believe in what you're doing.

00:38:03.160 If you believe in what we're doing, the message that we're sending from your heart, do me

00:38:07.380 a personal favor and leave me a review and let me know what you think.

00:38:10.860 Because the way that we get more eyeballs on this and the way that we could change the

00:38:15.240 way people thinking, which is the reality of what we're doing, right?

00:38:18.120 We need to fix something that's broken in society, which is this pussified fucking mentality

00:38:24.100 of people being weak and thinking that everything's going to come to them on a silver fucking platter. 0.93

00:38:31.020 All right.

00:38:31.280 I'm trying to fix shit.

00:38:32.420 So if you believe in us trying to fix shit and you think this is something that people

00:38:36.200 need to hear, please leave us a review because that's the only way people are going to hear it.

00:38:40.960 Definitely.

00:38:41.260 We have had some really loyal listeners do that.

00:38:43.720 And I have gotten feedback, by the way, just in case anybody was wondering.

00:38:47.540 I have heard that if you do it on your mobile device, it can be a pain in the neck.

00:38:51.700 Just hop on your computer.

00:38:52.740 It's really easy if you do it on your computer.

00:38:54.240 Along with that, rate us.

00:38:55.780 And something else that's really important, if you're on iTunes, subscribe to the podcast

00:39:00.560 because that increases our ratings too, which helps more people, like Andy said, hear about

00:39:05.300 it.

00:39:05.440 The last thing I want to say before we get back to this great conversation is that we all

00:39:09.240 want to connect with you on social media too.

00:39:10.840 So Andy's at Andy Frisella on Instagram.

00:39:14.040 I'm at Von Kohler and I've been told to spell my name.

00:39:16.740 It's V-A-U-G-H-N-K-O-H-L-E-R at Von Kohler. 1.00

00:39:20.440 And Ben is?

00:39:21.760 At Continued Fight.

00:39:23.220 At Continued Fight.

00:39:24.340 Andy's also on Snapchat, right, Andy?

00:39:26.060 Yeah.

00:39:26.400 It's at MFCEO-1.

00:39:28.720 And then I'm on Periscope as well now, which is just at Andy Frisella.

00:39:32.840 Ben, you're on Snapchat as the same Continued Fight.

00:39:36.080 And I'm actually at VKO-MFCEO.

00:39:41.220 So yeah, we definitely want to connect with you guys.

00:39:43.880 And now let's get back to this great conversation.

00:39:46.520 I know both of you guys feel the same way about how adversity can actually be turned into an

00:39:54.540 asset, turned into something good.

00:39:56.740 And Andy, you started to kind of touch on that, but I thought, if you don't mind, I'm going

00:40:00.640 to direct the conversation in that direction.

00:40:02.380 Yeah.

00:40:02.540 I mean, it's, you know, the perspective to be able to look at things and pull the good

00:40:11.540 from them, I think, is a major differentiation point between people who make it and people

00:40:15.280 who don't.

00:40:15.760 I mean, if you talk to somebody who's, you know, not achieved the life that they want,

00:40:21.940 they're usually pretty bitter about everything that's going on in their lives.

00:40:25.280 And they usually point the finger at everybody else.

00:40:27.340 And they usually have the same kind of story.

00:40:29.680 And they usually have the same kind of beliefs, which is the universe or God or whoever doesn't

00:40:34.860 fucking love me.

00:40:35.820 Okay.

00:40:36.540 And the reality is this, when you go talk to people who have made it, their perspective

00:40:41.020 is, you know, yeah, the same bad things happen to me, but I chose to learn lessons from those

00:40:46.720 and improve for the next time.

00:40:48.240 Um, and it's just a matter of being able to look yourself in the mirror and say, what

00:40:54.420 can I learn from this situation?

00:40:56.360 Um, yeah, I mean, it's, it's very simple.

00:41:01.760 It's so simple.

00:41:02.320 I don't even know what to say.

00:41:03.400 Well, I, I have a question for you again.

00:41:06.420 So you think back to the time and it really speaks to what you're talking about the times

00:41:10.500 that you've been not down and you powered through, didn't you learn more than the time

00:41:14.120 when it was really easy and you had a great idea that went well?

00:41:16.900 Well, yeah, I mean, that's the point though.

00:41:19.820 Like it's never been really easy, you know, like I could count on my hands on one hand,

00:41:24.540 probably whenever I, I thought something was going to be a great idea and it went just

00:41:29.140 like I wanted it to go.

00:41:30.280 I mean, it's very rare.

00:41:31.780 And I think that's the case for anybody, you know, when everybody catch that, yeah, did

00:41:37.140 everybody catch 17 years, right?

00:41:39.320 Cause everybody wants to look and go, look at everything that's going on and look how big

00:41:42.240 the business is.

00:41:43.080 And first form is everywhere.

00:41:44.540 And all the companies take a look at what he's saying.

00:41:47.360 Listen to what Andy's saying, right?

00:41:48.860 It's never been easy.

00:41:50.840 So if you're trying to wait for it to be easy, it may never be easy.

00:41:53.840 Yeah.

00:41:54.180 I mean, we had just a talk an hour before we started recording this with two, three of

00:42:01.060 my main guys.

00:42:02.020 And, you know, we were having an issue that we didn't have a solution for.

00:42:05.520 And I just stopped and said, Hey, look, we've been doing this for 17 years.

00:42:08.600 Um, we've found a solution for every single problem that we've ever had.

00:42:13.200 We're going to find a solution to this too.

00:42:14.800 And it's just having that patience to be able to step back and say, all right, we can figure

00:42:18.560 this out and we get it done.

00:42:19.600 But I mean, as far as easy, man, like it's always easy.

00:42:23.640 I learned this from my father-in-law.

00:42:25.060 It was, he owns a trucking company and, um, we were, I've been married for three years

00:42:31.560 now and dating for, uh, I don't know, eight years, you know, or been together total for

00:42:37.080 like eight years, something like that.

00:42:38.940 Uh, maybe five years.

00:42:41.040 I don't know.

00:42:41.680 Emily's gonna be pissed, but here's the reality.

00:42:43.460 Every day is awesome.

00:42:44.740 And that's what counts.

00:42:45.860 But the reality is we were sitting at Easter one time and I was talking and I'm like, man,

00:42:51.960 you know, I think I'm going to start buying some trucks, you know?

00:42:56.040 And he's like, I want to, you know, I want to diversify my income, get some things going.

00:42:59.740 And he's like, you don't want, you don't want to mess with that.

00:43:02.480 I'm like, why man?

00:43:03.520 You know, I could buy, you know, I could buy 10 trucks now.

00:43:06.080 I could buy 10 trucks next year.

00:43:07.360 In 10 years, I could have a thousand or a hundred trucks going and blah, blah, blah, blah, blah.

00:43:11.340 He's like, look, that's the same thing as me saying, I'm going to get into the supplement

00:43:15.660 business, you know, because you've been having so much success with it.

00:43:19.120 What would your advice be to me for that?

00:43:20.880 And I say, man, it's not as easy as it fucking looks.

00:43:23.500 And he's like, exactly.

00:43:25.260 He's like, it's not an easy business.

00:43:26.920 It's a very competitive, tough business.

00:43:29.740 And he's like, I don't think that's something that you want to get into.

00:43:33.180 And, you know, obviously I took his advice because I don't own any trucks.

00:43:36.180 But the point is, is that everything's easy from the outside.

00:43:38.980 You know, it's always easy to look at somebody else's success and say, man, you know, I could

00:43:47.120 do that.

00:43:47.720 And you can do that.

00:43:49.740 But be willing to pay the price that's going to come along with it.

00:43:52.860 Because I think that, and that's what I was talking about earlier with the predatory thinking.

00:43:58.360 You know, a lot of these guys stand behind their success and then they try to sell that

00:44:01.600 idea to people who don't know any better.

00:44:04.340 You know, that they're going to buy this program for $100 or $200 or $1,000 and make payments

00:44:09.480 on it.

00:44:09.800 And then they're going to be, you know, on Lifestyles of the Rich and Famous next year,

00:44:16.520 on Cribs next year.

00:44:17.500 The point is, is that it doesn't happen.

00:44:19.820 You know, it's just an extreme pet peeve of mine for people to stand up.

00:44:26.460 I think it's immoral.

00:44:27.160 I think it's immoral to do that, you know, to stand behind and basically stretch the

00:44:32.620 truth to a point where you're making people who may not have an extra $100 or $200 or $500

00:44:37.480 to spend on something, spend it on something that's not true, you know?

00:44:43.720 And the internet becomes a catalyst for that sort of behavior because it's easy to show

00:44:51.120 the easy shit, you know?

00:44:52.780 That's one of the things that gets me excited about some of the projects that we're working

00:44:56.000 on together and, you know, putting together ideas and putting together a book and letting

00:45:00.220 people know, like, this is tough stuff, right?

00:45:02.460 It's not easy.

00:45:03.240 I mean, how easy would it be for Andy, you know, a quarter of a million people following

00:45:07.820 him on Instagram to say, hey, I got this great idea and here's what it's going to cost.

00:45:11.740 And you would sell it like crazy.

00:45:13.340 But instead, we sit here and we brainstorm saying, it's got to be real.

00:45:17.340 It's got to let people know this will not be easy.

00:45:19.680 It will be tough.

00:45:20.580 And it's the daily action steps that you can take, especially when you face the adversity that

00:45:24.840 we're talking about, that will be the difference.

00:45:27.220 And you'll never get around that unless somebody somehow gets lucky or you win the lottery or

00:45:32.480 something crazy.

00:45:33.240 You have to put in the work.

00:45:34.780 Right.

00:45:35.180 And that, you know, that's the reason why people that do end up the one out of a million

00:45:40.400 person who does end up hitting it big quickly, they lose it right away quickly because they

00:45:45.160 haven't learned the lessons along the way that allow them to manage the money properly.

00:45:49.220 It's the same reason why, and you work with the NFL guys, it's the same reason why guys in

00:45:52.880 the NFL end up broke the second year after they're out of the league because that money,

00:45:57.920 although they worked their whole life to earn it, they never really earned it in a way that

00:46:02.600 allowed them to earn it gradually.

00:46:04.140 All of a sudden, they're flooded with all this shit.

00:46:06.280 They don't know how to manage it.

00:46:07.320 And then it's gone.

00:46:08.480 So, you know, the time where you're going up the hill is a time for you to master these

00:46:13.580 skills of being efficient with money, you know, how to minimize losses.

00:46:18.540 You know, there's so much that goes along with it that we could cover.

00:46:21.280 I mean, we're talking about a six-hour podcast, you know, but the truth of the matter is...

00:46:27.380 Could I interrupt it?

00:46:28.840 Just because I know that we're going to probably move on a little bit, and I would really...

00:46:33.160 I think our listenership would really benefit from, Ben, how you think of or how you refer

00:46:40.480 to this whole concept of seeing the good and the bad.

00:46:43.700 You talked about reframing it.

00:46:45.360 Yeah, I call it the power to reframe.

00:46:47.220 So, I mean, everybody can check it out for free.

00:46:49.260 We have a book called Your Mental Toughness Playbook.

00:46:52.020 So, whether it's our athletes in the NFL, the PGA, boxers, or business professionals

00:46:57.420 we work with around the world, if you go to freeplaybook.net, you can get all six mental

00:47:01.860 training tools for free, a downloaded e-book version.

00:47:05.240 I think you guys will get a lot out of it.

00:47:06.660 But that's one of them.

00:47:07.480 It's the power to reframe.

00:47:08.500 And I learned it from my mom.

00:47:10.040 You know, my mom would get phone calls from the Boston Medical Center. 0.89

00:47:12.640 We need to increase medications.

00:47:14.340 You got to wear jope stockings around your legs, come have painful procedures, and we 0.90

00:47:18.340 still don't have a cure.

00:47:19.760 And you're the second woman under 40 years old we've ever seen or heard of having this 1.00

00:47:23.040 disease.

00:47:23.860 And my mother's response would be to hang up the phone, call her boyfriend, Alan, and

00:47:27.860 take my brother on a family trip to go to Boston, to go to Chinatown because we like

00:47:32.140 Chinese food, and go bowling, candlestick bowling because we like bowling.

00:47:35.880 So, what my mother taught me at a very young age was we have the power to reframe.

00:47:40.120 You have the power to shift your perspective.

00:47:42.520 It's easy.

00:47:43.180 Focus on solutions rather than problems.

00:47:45.440 The most successful people in the world focus on solutions, not problems.

00:47:50.920 Doesn't mean they don't have problems.

00:47:52.820 No, but they see those problems as an opportunity.

00:47:54.780 Bingo.

00:47:55.200 Right.

00:47:55.740 And they find the solution.

00:47:57.220 They find the opportunity within the problem.

00:47:59.260 So, if you were to just take that little shift and the next time you face adversity,

00:48:02.980 say reframe and identify the solution, it's a huge difference.

00:48:06.900 And really, me saying reframe is Andy's version of do it anyway.

00:48:11.180 All you're saying is shift the perspective and do what you have to do to be successful.

00:48:15.380 Don't just sit in a corner and cry and think somebody's showing up to that pity party.

00:48:19.680 Right.

00:48:20.180 Well, and that's the thing, right?

00:48:22.040 You know, people have, you could tell yourself the best stories.

00:48:26.060 You know, it's, you have these special circumstances.

00:48:29.220 You have this, you have that, and but, but, but, but, but, but, but, but, but, and they

00:48:33.240 have something to say to everything that you could say.

00:48:35.060 Those are the people that need to look internally the most.

00:48:38.760 You know, this is all about internal dialogue.

00:48:42.160 I think what we're talking about here is, is your internal, is mastering that ability

00:48:46.960 to, to speak to yourself in a way that causes you to move.

00:48:49.940 And when I say move, I mean execute, you know, do productive things.

00:48:54.240 And, um, you know, we talk a lot about working hard and doing the work and do it anyway and,

00:49:01.460 and all this stuff and, and I got a really cool question, uh, from my cousin.

00:49:06.580 He texts me and he's like, man, you know, I listened to your podcast.

00:49:09.080 It's really interesting.

00:49:10.620 Um, I would like you to hit on the, on the, you know, what about people that work hard?

00:49:16.300 You know, I'd like to clarify this for, he's like, you know, a guy who pours concrete for

00:49:20.140 a living works hard.

00:49:20.980 He works harder than you.

00:49:22.080 No question.

00:49:23.480 Does he work harder than me?

00:49:24.520 No question.

00:49:25.760 A guy who paints stripes on the parking lot for a living works hard.

00:49:30.440 Okay.

00:49:31.060 That's a hard fucking job.

00:49:32.380 No question.

00:49:33.980 So when you talk about working hard, these people look at you and they say, oh, well,

00:49:37.640 well you're, you know, I work hard.

00:49:39.280 I work, do, do this, this, and this.

00:49:40.780 And, and yeah, that is fucking hard.

00:49:42.840 But the, but when I say, Hey, you got to do the work or do the work or do it anyway.

00:49:47.340 And this and that, that's under the context that you have a plan that is going to be productive

00:49:52.040 in the end.

00:49:52.520 And I think we don't talk enough about that.

00:49:54.220 We talk a lot about like, just, you know, quit being a pussy, do the work, blah, blah, 0.99

00:49:58.460 blah.

00:49:58.760 And, and guys who are, you know, maybe doing these, these hard physical jobs are like,

00:50:02.620 dude, fuck you. 1.00

00:50:03.200 I work harder than you.

00:50:04.200 Well, yeah, you do.

00:50:05.540 But when I say do the fucking work or when I say do it anyway, I'm saying that under the

00:50:11.060 context that you've thought through your plan and your, your, your strategy to grow,

00:50:14.800 you know, um, the, the, uh, the, can I pick up on something?

00:50:21.220 Yeah, strategy to grow.

00:50:22.880 Right.

00:50:23.400 That means you have to know where you want to go.

00:50:25.380 That's right.

00:50:25.960 You have to put a little thought investment into this.

00:50:27.720 You know, it's not just, Hey, show up and work as hard as I can without any strategy of

00:50:34.080 what I'm going to do.

00:50:35.420 You know, that's, that makes no sense.

00:50:36.720 That's like showing up at the tour de France and, and peddling as hard as you can, not knowing

00:50:41.900 where the fuck you're going to go. 0.96

00:50:42.920 It makes no fucking sense, you know?

00:50:45.380 And so when I say, Hey, do the work, do it anyway.

00:50:50.120 You know, and we say all these things about working hard.

00:50:52.540 Yeah.

00:50:52.900 That's what the, with the idea of fucking having a plan.

00:50:57.380 If you're the guy pouring concrete and you're, you don't have a plan, you're going to be pouring

00:51:01.540 fucking concrete and working your balls off your entire life. 0.98

00:51:04.100 You know, your plan should be to move up the ladder and maybe start your own concrete company,

00:51:09.400 you know, or maybe, you know, work your way up to, to, if it's a huge company to a point

00:51:14.720 of leadership where you're, you're leading a big crew of men and your life is significantly

00:51:19.200 improved.

00:51:19.640 And then you could teach the lessons to these guys on how to improve.

00:51:22.180 I mean, it's not just as simple as work hard.

00:51:26.340 And the example that he used for me is my cousin.

00:51:28.620 He's a surgeon and he's like, man, I, I worked my ass off.

00:51:32.060 I did everything I was supposed to do.

00:51:34.200 I went to school.

00:51:35.300 I went, I went to this, I became this.

00:51:37.980 And now I can only make as much money as I work.

00:51:42.940 And I, I'm, you know, and he's getting to the age where, you know, he's, he's in his

00:51:46.560 mid, mid forties, early forties, where he's wanting to spend more time with his family.

00:51:51.080 And my answer to that question is, well, all right, well, you need to figure out a way

00:51:53.720 to roll your success into some other passive income types, things like real estate or other

00:51:58.120 things that are provide income.

00:51:59.680 Because if you have a career that relies solely on the amount of hours that you work, it's

00:52:06.680 going to be very tough for you to like spend the time with your family in that aspect.

00:52:11.020 So it's about having a plan, man.

00:52:13.680 You can't just, you know, don't, when I say do the fucking work, don't take that.

00:52:19.520 Like you're going to go there and mindlessly fucking do the work.

00:52:22.820 Because if you mindlessly do the work without a plan, you're still not going to end up anywhere.

00:52:28.120 It doesn't matter how hard you work.

00:52:29.420 And you have to remember, Andy talked about this earlier.

00:52:31.980 It will take time.

00:52:33.280 Yeah.

00:52:33.660 Right.

00:52:34.140 We can't tell you exactly when the success, is it going to be a year, two years, five years,

00:52:38.480 10 years?

00:52:38.980 One of my favorite stories, and he's become like a little brother, a huge blessing in

00:52:43.280 my life, is a linebacker for the Washington Redskins named Will Compton.

00:52:47.420 I mean, he would stand out five years old, out in his front yard, playing football by

00:52:52.240 himself, telling people he would play in the NFL.

00:52:54.860 And, you know, what do little kids do?

00:52:56.680 They go, yeah, okay.

00:52:57.680 And your teachers say, you need to have realistic goals.

00:53:00.480 I mean, go all the way to high school, and his password on his ATM card, and if you're

00:53:05.140 listening, Will, I know it's been changed.

00:53:06.860 You guys can't go get his money.

00:53:08.360 But it was NFL player was his password.

00:53:10.380 All he did was continue to believe, when the world tried to tell him it wasn't his

00:53:14.360 time.

00:53:14.940 Sports hernias, when he was told he couldn't run fast enough, and he would post his fastest

00:53:19.000 time with a sports hernia, all the way to now, he's entering his third year with the

00:53:23.380 Redskins.

00:53:24.280 Last year, started five games, and had a three-game stint where he led the NFL in tackles.

00:53:29.400 He saw that at five years old.

00:53:32.240 But it took getting knocked down.

00:53:33.960 It took the adversity.

00:53:34.980 It took the hard work.

00:53:36.380 But it was his plan.

00:53:37.600 At five years old, he had a plan.

00:53:39.620 He could see a vision of himself playing in the NFL, and now he does.

00:53:43.720 So you have to remember, do the work.

00:53:45.660 Do it anyway.

00:53:46.380 But it's going to take time.

00:53:48.100 Yeah.

00:53:48.460 Be impatient, man.

00:53:49.380 Let that cake cook, man.

00:53:50.720 You know, if you don't bake that cake for the right amount of time, it's never going to

00:53:53.740 turn out the way you want.

00:53:54.820 You know?

00:53:55.160 And that's something that I think people consistently don't consider.

00:54:01.220 You know?

00:54:02.060 Time is going to be a factor, no matter what.

00:54:03.900 I don't care who you are.

00:54:05.280 I don't care how much money you have.

00:54:07.120 I don't care who your investors are.

00:54:08.820 I don't care how much money they have.

00:54:10.800 Dude, I've seen people come to compete against us with, dude, unlimited amounts of funds.

00:54:16.800 And then we kick the shit out of them.

00:54:18.420 You know why?

00:54:19.240 Because we've been here for a long fucking time, and we take care of our people the best

00:54:22.980 that we possibly can.

00:54:23.880 By our people, I mean our customers and our employees.

00:54:26.820 You know?

00:54:27.120 And people are comfortable with that name.

00:54:28.760 And they trust it.

00:54:30.100 That takes time.

00:54:31.020 So when you're a new company and you go in, you've got $10 or $20 or $100 million to come

00:54:35.980 in and try to take a market, it's not going to happen.

00:54:38.560 It's the same thing as, like, you see every year on Super Bowl ads.

00:54:41.980 You see these companies that you've never heard of on the Super Bowl, like these brand

00:54:46.420 new startup companies.

00:54:47.740 And they try to throw all their money at these advertisements, hoping that that's going

00:54:53.200 to build their company off of, you know, because so many eyeballs see it.

00:54:57.500 But the reality is, is it doesn't matter how much Super Bowl ads you buy or how much advertising

00:55:02.660 you buy if you're not allowing that cake to bake for the right amount of time.

00:55:07.080 Because what do you guys think when you see a new company on the Super Bowl?

00:55:10.000 You're like, man, who's that?

00:55:11.460 You know?

00:55:11.740 And then, you know, five seconds later, it's out of your brain.

00:55:14.640 You don't even fucking remember who it is.

00:55:16.540 You know what I mean?

00:55:18.320 Time is always going to be a factor.

00:55:21.300 And that's whether it's, you know, I explain this a lot because we're in the fitness industry.

00:55:24.620 But, you know, and we have sales reps all over the country.

00:55:28.260 And when we do our sales training, all these people are fitness people.

00:55:31.600 And I ask them straight up.

00:55:33.800 I said, how many of you guys think that if you eat healthy for one week and exercise

00:55:39.900 for one week, that you're going to have results in fitness?

00:55:43.200 And nobody raises their hand.

00:55:45.320 Okay?

00:55:45.760 And then I say, all right, well, what about 90 days?

00:55:47.860 And they're like, someone raised their hand.

00:55:49.080 What about a year?

00:55:50.180 Are you going to totally transform your life in a year if you follow the good habits that

00:55:55.780 we all know to do, eat right, drink water, lift weights, cardio, all the pieces of the

00:56:01.200 cake, you know, all the ingredients of the cake?

00:56:03.200 Or is your cake going to bake in a year?

00:56:05.200 Everybody's like, well, hell yeah, you could take somebody to lose 200 pounds in a year.

00:56:08.700 Totally transform their lives.

00:56:10.720 All right.

00:56:11.000 So what makes you think that you can do the successful habits of business success in seven

00:56:19.040 days?

00:56:19.800 Or I've been doing it for 30 days or 60 days and it's not working.

00:56:23.940 That shit takes a long time, you know, and it takes longer than it does in fitness.

00:56:29.280 So when you think about it, that's why fitness is a pretty cool parallel to success because

00:56:33.480 it's the same kind of discipline applied in a different area.

00:56:35.900 You know, you've got to do that shit every day consistently or it's just never going to

00:56:42.900 happen.

00:56:43.560 Yeah.

00:56:44.280 One of the things that's very common in the emails that we get that I noticed is that a

00:56:48.420 lot of people say, oh, I'm putting in the work, I've got a plan, I'm doing all this stuff

00:56:52.680 and yet, man, I'm struggling so much and what am I doing wrong?

00:56:56.120 And you know, it dawns on me that why do they think they're doing something wrong?

00:56:59.980 Because the reality is, is that they should expect adversity.

00:57:03.940 They may be doing something right.

00:57:06.120 Struggle is part of the recipe.

00:57:08.180 That cake you're trying to bake, one of the ingredients that you've got to put in there

00:57:11.500 and probably the biggest ingredient is a big old motherfucking scoop of struggle.

00:57:15.860 You put that in your cake and if you don't put a big ass scoop in that cake, it ain't 1.00

00:57:20.380 ever going to bake.

00:57:21.400 That's part of the process.

00:57:22.640 Right.

00:57:22.800 And the reason people think they're doing something wrong is because all you fucking

00:57:26.240 see on TV is the fucking Kardashians or fucking, you know, the redneck couple that won the 0.98

00:57:34.700 lottery.

00:57:35.500 You know, you, the fuck, dude, because dude, doing the work for a long fucking time isn't

00:57:39.940 sexy.

00:57:41.080 That, that story is never told.

00:57:43.100 You know, all you see on late night TV is the dudes that, you know, oh, I got rich in

00:57:47.040 one year doing this.

00:57:48.460 Buy my shit.

00:57:50.460 Come on, man.

00:57:51.340 That's what we're fed.

00:57:53.060 That's what society fucking feeds us.

00:57:55.380 You know what they also feed us?

00:57:56.860 They feed us.

00:57:57.820 Success isn't for you.

00:57:59.700 Success is for the other guy.

00:58:01.440 You know, you, you, you, you, Vaughn, you're meant to be blue collar.

00:58:04.740 You go over there and pour fucking concrete.

00:58:06.180 Shut the fuck up. 1.00

00:58:07.840 You know, success is for you.

00:58:09.120 You know, you go travel around the world and speak to everybody and, and, uh, you know,

00:58:14.020 make millions of dollars being an expert, but it ain't for you.

00:58:16.720 Go over there and pour concrete.

00:58:17.660 Shut up. 0.95

00:58:18.540 That's the story society fucking tells us.

00:58:21.340 And nothing against guys that pour concrete.

00:58:23.160 Cause I fucking did that my whole entire life growing up all through high school.

00:58:27.380 That's a hard motherfucking job.

00:58:29.260 Okay.

00:58:29.700 But the reality is, is most people growing up are told that's all they're ever going to

00:58:34.600 fucking be, which is why they think whenever they jump into something new and they start

00:58:40.800 struggling that it's not for them because they remember all those people telling them

00:58:44.860 like, Hey, you know, that's really, you know, that's for other guys, you know, that's, that's

00:58:49.840 for, you know, success breeds success, you know?

00:58:51.960 And they tell them all these fucking little things that are, that, that you believe.

00:58:54.840 And then all of a sudden when it's hard for you, you tell yourself a story, well, I guess

00:58:59.420 it's not meant for me.

00:59:00.140 I guess all those people were right.

00:59:01.500 You know, I guess, uh, I guess I should go do something.

00:59:05.300 I hate my whole entire life and dread waking up and, um, you know, want to blow my fucking 0.89

00:59:10.120 brains out every day of my life because that's what I was meant to do.

00:59:13.060 So yeah, it's easy to buy that story from yourself.

00:59:16.440 You know, gentlemen, it is going to be really, really hard naming this podcast episode because

00:59:22.520 we've covered a lot of territory.

00:59:24.780 Andy, uh, why don't you wrap us up?

00:59:26.560 We've got a lot of good things that we've talked about, but bring us home.

00:59:31.340 Yeah, guys.

00:59:32.140 I mean, look, two points to this podcast.

00:59:35.720 One, you guys are far better and capable of doing things than you have been taught that

00:59:46.240 you have been told your whole entire life is the truth.

00:59:49.940 Okay.

00:59:50.660 You guys are not meant to be a cog in a wheel.

00:59:58.240 People are going to tell you that it's not the truth.

01:00:01.480 Okay.

01:00:01.700 You have to realize that that guy that you tell yourself has it easier or doesn't have

01:00:07.100 to deal with the stress that you have or all that stuff.

01:00:09.720 You have to look yourself in the mirror and be honest with yourself and say, you know what?

01:00:13.840 I'm fucking lying to myself right now.

01:00:15.440 I'm justifying my lack of motivation right now with excuses as to why I'm not going to

01:00:21.940 do it.

01:00:22.780 And that's when you control that conversation and you realize, no, that shit is meant for

01:00:27.940 me and I am going to fucking do that. 0.63

01:00:29.900 That's when your life changes from being somebody who's accepting what life gives you to somebody

01:00:35.080 who's taking what you quote, quite honestly deserve at that point in time.

01:00:40.540 It's a big difference in the way that you're, you know, you go from being like, oh, I'm going

01:00:44.180 to, I'm going to take this little piece of cake and be happy with it and shut the fuck 1.00

01:00:47.700 up in the corner to being like, no motherfucker, give me that whole cake. 0.90

01:00:50.540 Cause that's what I want.

01:00:52.260 Okay.

01:00:52.620 Number two, realize that it is hard for everybody.

01:00:58.840 It's not just hard for you.

01:01:00.320 It's not just hard for your neighbor.

01:01:02.740 It's not just hard for, you know, whoever else.

01:01:05.980 It's hard for fucking everybody.

01:01:07.500 Dude, I get up in the mirror and I look myself in the eye every day and I'm like, fuck dude,

01:01:11.640 this shit's hard.

01:01:12.580 I don't know if I want to do this shit.

01:01:14.540 You know what I do?

01:01:15.400 I put my shit on.

01:01:16.420 I go do it anyway.

01:01:17.700 That's it.

01:01:18.820 It's not that hard.

01:01:19.640 You know, so I think that, you know, being honest with yourself and realizing that, yeah,

01:01:25.220 we all have our own challenges and we all have this and that and being able to look at

01:01:29.620 other people when shit is bad and say, that guy's got it way worse than me and he's still 0.81

01:01:35.060 getting it done.

01:01:36.880 You know, cause there's a lot of people in the world that you can look at and say, that

01:01:40.080 guy's got it way worse or had it way worse and he's still getting it fucking done. 0.96

01:01:45.380 You know, I, I don't know what else to tell anybody because we have covered a lot of shit

01:01:49.440 here.

01:01:51.880 You know, I mean, what do you have?

01:01:54.980 What's that?

01:01:56.000 What do you have to bring us out here?

01:01:57.920 To bring us out?

01:01:58.800 Yeah.

01:01:59.120 Three words.

01:01:59.740 Do it anyway.

01:02:00.520 I mean, I mean, I, I mean, if you really want to know what you, what you're going to

01:02:03.920 title this, do it anyway.

01:02:05.720 You know, I think sometimes it's, you know, that's Andy's message.

01:02:08.460 So does he want to just, but that's it.

01:02:10.080 Yeah, man.

01:02:10.540 I mean, it's really not any more complicated and, and, you know, people are always going to

01:02:17.200 look themselves in the mirror and they're going to say, man, you know, I've got this

01:02:20.160 special circumstance or that special circumstance or this handicap or this sickness or this or

01:02:24.280 that or this or this, this blah, blah, blah, blah, blah.

01:02:26.640 And so-and-so has it easier.

01:02:29.300 Switching from the mindset of so-and-so has it easier to the other side and saying so-and-so

01:02:36.100 has it tougher and they're still getting it done is going to be the difference between

01:02:39.960 you being able to control that mental conversation where you don't want to do shit and being 0.71

01:02:44.900 able to control it and say, you know what?

01:02:46.480 I'm being a bitch.

01:02:47.320 I'm going to go do that shit.

01:02:48.680 And that's what it comes down to.

01:02:50.180 And anybody who wants to tell you anything different in terms of like, oh, this is easy

01:02:54.680 and anybody can do it and blah, blah, blah, dude, they're full of shit. 0.81

01:02:57.320 It's a choice to accept that mindset and want to change.

01:03:00.900 And I can tell you from, you know, the amazing response and crowd at Summer Smash, which is

01:03:06.400 incredible.

01:03:06.980 And for those of you that weren't here, we'll see you next year.

01:03:09.200 But when you said do it anyway, and then you go look on Andy's Instagram, look at the

01:03:14.280 comments, people pound do it anyway. 0.91

01:03:16.440 People talking about do it.

01:03:17.560 Those are people who accepted the challenge.

01:03:19.900 So this is a choice for you.

01:03:21.800 And that's what Andy has shared.

01:03:23.140 It's a difference in perspective.

01:03:24.560 It's a different thinking.

01:03:25.520 If you're willing to think differently and do it anyway, just like it's been a difference

01:03:30.760 for Andy over 17 years, it can be the difference for you.

01:03:33.900 Yeah, it makes it makes your potential for greatness become unlimited.

01:03:42.040 And it makes you realize that, you know, guys, I just think that, you know, it's almost silly

01:03:48.920 that we're even doing this podcast because the shit is so simple. 0.69

01:03:51.760 But, you know, when when you wake up in the morning and you don't want to do shit or when

01:03:57.080 you go, you know, you come home, you're like, fuck, I don't want to do this anymore.

01:04:00.340 And blah, blah, blah.

01:04:01.420 It's the difference between what you tell yourself and what you accept the truth.

01:04:04.440 That's going to make it or break it for you.

01:04:06.240 You know, and I've got that little voice in my head, just like all of you guys who says,

01:04:09.740 man, this isn't worth it.

01:04:12.340 It's too hard, blah, blah, blah.

01:04:14.360 And I'm sure there's people out there be like, yeah, motherfucker, you drove to your

01:04:16.820 podcast and Rolls Royce.

01:04:18.540 You know, how's it too hard for you?

01:04:20.000 Well, you have no fucking clue what it took to get to that point.

01:04:23.260 And you know what it took to get to that point?

01:04:24.700 It took a long time of me, basically, when that little voice starts saying, man, you

01:04:29.740 know, you ought to quit.

01:04:30.580 It took a long time of me saying, fuck you, I'm not quitting.

01:04:33.520 And that's what you got to learn to tell yourself.

01:04:36.160 Period.

01:04:37.180 And with that, we're done.

01:04:38.400 Hey, everybody.

01:04:38.920 Thanks for tuning in.

01:04:40.760 TheMFCEO.com is where you'll find us online.

01:04:43.440 If you have a question for Andy, askandy at TheMFCEO.com.

01:04:47.840 We appreciate it.

01:04:49.360 Leave us a review.

01:04:50.260 Hold on to my breath.

01:04:53.700 Hold on to my breath.

01:04:56.960 Hold on to my breath.

REAL AF with Andy Frisella - July 21, 2015

Your Success Requires Time and Tenacity, with Andy Frisella - MFCEO7

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