Real Coffee with Scott Adams - May 25, 2022


Episode 1754 Scott Adams： Willpower Is Imaginary. Obesity Is A Knowledge Problem I Am About To Solve


Episode Stats

Length

49 minutes

Words per Minute

150.98671

Word Count

7,498

Sentence Count

556


Summary


Transcript

00:00:00.000 Do you know how good this live stream is going to be?
00:00:06.100 It's this good.
00:00:07.780 Imagine, if you will, you had an itch in the middle of your back and you couldn't reach it.
00:00:14.020 And then you realize that your back scratcher is right there on your desk.
00:00:19.440 And then you reach down and you find it.
00:00:22.840 It's right there.
00:00:27.240 That's how good this show is going to be.
00:00:30.760 Remember that feeling.
00:00:32.980 Yeah.
00:00:35.560 I'd like to start.
00:00:37.480 Before the simultaneous sip, I'm going to give you value for the rest of your life.
00:00:43.600 Now, this is based on an idea that I discovered was somebody improved on.
00:00:50.040 So the improvement isn't mine.
00:00:52.020 I'll pass it along.
00:00:54.100 The next time you feel you need to sneeze and you don't want to,
00:00:57.500 imagine you just sneezed.
00:01:01.760 Just vividly imagine, achoo.
00:01:04.360 You don't have to say it out loud.
00:01:07.060 Just imagine it.
00:01:09.420 Okay.
00:01:09.700 I tried this the other day because somebody told me it worked.
00:01:12.860 This is after I tried the technique of fake sneezing.
00:01:16.980 Because I taught you that if you fake sneeze, you can stop the real one.
00:01:21.460 So what I told you was go, achoo, achoo.
00:01:25.340 And it would fake your brain into thinking you'd already sneezed.
00:01:28.220 But then somebody won up to me.
00:01:31.080 And I wish I had written down who it was.
00:01:33.480 If it was one of you, let me know.
00:01:35.220 I think it was, actually.
00:01:36.600 I think it was actually a local subscriber.
00:01:38.980 And I tried this the other day.
00:01:44.520 Like a serious sneeze coming.
00:01:46.300 There was no way to stop it.
00:01:47.780 And so I thought, oh, I'll try that imagining thing.
00:01:50.060 And I imagined that I was just sneezing.
00:01:52.840 And it made it go away instantly.
00:01:56.920 Instantly.
00:01:57.820 I've never seen anything like it.
00:01:59.720 It freaked me out.
00:02:01.000 If you want to see how powerful your brain-body connection is, see if that works the next time you're ready to sneeze.
00:02:08.880 And for those of you that it does work, it's going to freak you out when you see how you can make a sneeze go away.
00:02:16.020 But that's not why you're here.
00:02:18.100 It might be because you want the simultaneous sip to kick off a learning experience which will change your life.
00:02:25.140 And all you need is a cup or mug or a glass, a tankard, chalicers, dine, a canteen jug or a flask, a vessel of any kind.
00:02:31.560 Fill it with your favorite liquid.
00:02:34.040 I like coffee.
00:02:35.760 And join me now for the unparalleled pleasure of the dopamine.
00:02:38.800 The day the thing makes everything better.
00:02:41.840 It's called the simultaneous sip.
00:02:44.340 It happens now.
00:02:45.200 Go.
00:02:54.220 Sublime.
00:02:55.680 Now, I believe I told you that I was going to teach you.
00:03:01.000 That's the attitude.
00:03:04.520 That's it.
00:03:09.840 John says, under President Trump, the only way OPEC could hurt us was to lower oil prices.
00:03:15.880 We're jumping right in with the politics.
00:03:21.100 Let me run through some politics and then I'm going to deliver on my promise to show you that willpower doesn't exist and that obesity is an information problem, a knowledge problem.
00:03:34.120 Do you think I can do that?
00:03:36.920 I know some of you know I can.
00:03:39.520 But many of you think that's not going to happen.
00:03:43.100 That's an overclaim.
00:03:44.600 That is something he can't do, first the news.
00:03:48.320 I saw somebody in the comments earlier on locals think that I was not going to mention the school massacre.
00:03:56.800 Do you think that I would let a story that big go unmentioned?
00:04:07.240 Second story is about the New York Times has an update on Russia and Ukraine.
00:04:12.660 Russia has narrowed its focus to the Donbass region.
00:04:18.360 That's what the New York Times says.
00:04:20.100 Russia has narrowed its focus.
00:04:23.020 When is narrowing your focus the same as losing?
00:04:28.180 Is that just a word play?
00:04:33.420 Because you know what I do when I want to make a billion dollars, but I make a thousand dollars instead?
00:04:42.300 Did I fail?
00:04:44.660 Or did I narrow my focus?
00:04:48.000 In fact, I believe that every time I fail at anything from now on, I'm going to tell people,
00:04:54.520 Failure?
00:04:55.380 Are you kidding?
00:04:56.380 No, I narrowed my focus.
00:05:00.260 In fact, can somebody write that down for me?
00:05:05.000 Because that's going to be my next Dilber comic.
00:05:07.980 I mean, seriously.
00:05:10.180 How the hell does a cartoonist not have a pen?
00:05:14.280 Really?
00:05:15.560 I don't have a pen within hand's reach?
00:05:18.160 This is such a foul.
00:05:20.340 Let me teach you something about being a cartoonist.
00:05:22.820 You should never be more than one step away from a writing utensil and something to write on.
00:05:30.560 Because all day long you're thinking, oh, I should have written that down.
00:05:33.620 Five minutes later, you've completely forgotten it.
00:05:36.200 So, I'm not going to make that mistake.
00:05:41.680 I'm going to find something to write on.
00:05:43.460 And it doesn't matter what it takes.
00:05:50.020 I'm going to find some paper.
00:05:53.080 I know I've got a printer I don't need.
00:05:54.960 There we go.
00:05:59.100 That worked out well.
00:06:00.800 All right.
00:06:01.520 Wally.
00:06:04.340 Wally narrows his focus.
00:06:10.840 In approximately four to six weeks, you will see a Dilbert comic in which Wally narrows his focus.
00:06:19.780 Failure?
00:06:22.280 No.
00:06:23.120 No, no.
00:06:24.440 But his focus got narrowed.
00:06:27.660 So, I guess we've created a situation in which Putin can win while losing.
00:06:35.780 And he can lose while winning.
00:06:37.860 So, both sides will be able to claim victory, which is the only way anything ends.
00:06:43.140 Right?
00:06:43.620 The only way the thing was going to end is if both sides could claim victory.
00:06:48.740 Because we weren't really going to totally destroy Putin.
00:06:53.660 I mean, did anybody think that was going to happen?
00:06:56.180 I mean, it was possible, I suppose.
00:06:57.960 But, yeah, nobody was predicting it.
00:07:01.340 So, the only way it ends is if both sides have a complete story of victory.
00:07:06.600 And now we have it.
00:07:07.400 Now, Putin will say, well, I narrowed my focus and succeeded like crazy.
00:07:14.660 I captured that whole Donbass area and I got my land bridge and I got everything I wanted there after I narrowed my focus.
00:07:24.420 And then the United States and NATO can say, it's a good thing we spent that $44 billion plus, plus, plus, plus, plus, because we got ourselves a Ukrainian victory.
00:07:36.860 We beat back the Russian army and showed them that they can never do this again.
00:07:41.620 So, both sides have a victory now.
00:07:44.260 You know, the best possible war is when both sides win.
00:07:49.020 I hate those old kind of wars where you'd have a winner and a loser.
00:07:52.720 Do you remember those?
00:07:54.420 That was such a bad way to go.
00:07:57.300 Today, we can fight an entire fucking war.
00:08:00.240 Both sides can win.
00:08:02.200 Here we are.
00:08:03.640 Do you think the Russian public will think that Russia lost the war?
00:08:08.240 Nope.
00:08:10.200 Nope.
00:08:11.260 They're going to believe they won the war.
00:08:13.480 Or, as they call it, the special military operation that was refocused.
00:08:20.120 Well, there's some hacking situation going on in which somebody got a hold of a bunch of Chinese data on the Uyghur camps.
00:08:31.680 It's called the so-called Xinjiang police files.
00:08:35.120 So, I don't know who did the hacking, but a whole bunch of photos and communications that, among other things, prove that these things exist and that they're used for political punishment.
00:08:49.080 Here's one of the crimes that could get you put into one of these prison camps, I will call it, as opposed to a voluntary vocational training center, which is what the Chinese government wants you to know.
00:09:04.100 Here's one of the things that could get you rounded up.
00:09:09.440 Not using your cell phone enough.
00:09:13.180 No, you heard it correctly.
00:09:15.580 Not using your cell phone enough for your own purposes can get you rounded up and put in the camp, according to these documents.
00:09:26.060 Do you know why?
00:09:26.580 Because if somebody doesn't use their cell phone enough, it is presumed that they've figured out some secure communications channel.
00:09:36.340 And if they have a secure communications channel, that is signs of working against the government or something, something, something.
00:09:44.560 It's a crime.
00:09:45.200 You're going to the detention center for not using your phone enough.
00:09:49.820 So, that's just one example.
00:09:53.820 But apparently, if you say anything bad against the government or you read the wrong stuff or you prayed the wrong way or some damn thing, you could get picked up and put it in there.
00:10:05.480 So, will this make any difference?
00:10:09.960 I don't think so.
00:10:11.680 Do you?
00:10:13.080 Because did China really ever care what we knew about these things?
00:10:17.160 They only cared that we weren't doing anything about it.
00:10:21.760 And we're still not going to do anything about it.
00:10:25.180 I don't see any way that we're going to say, oh, we're going to sanction you, China, for these Uyghur violations.
00:10:32.620 I don't think it's going to happen.
00:10:34.840 So, I don't know that this makes any difference at all.
00:10:37.760 It might make a difference in who knows what about what, but it don't or should make any difference to the world, sadly.
00:10:47.160 I don't know what it would take.
00:10:49.280 There doesn't seem to be anything that would make any difference.
00:10:52.560 China is just going to do what China does.
00:10:54.320 They just have too much power.
00:10:56.660 Or, they would say, not enough.
00:10:58.940 So, there's a story about five Republican contenders running for governor in Michigan.
00:11:09.280 And five of them, apparently, were involved in as many as 68,000 invalid signatures on petitions.
00:11:18.420 So, they were on petitions as opposed to votes themselves.
00:11:20.820 So, the petitions would, you have to get enough signatures to be qualified to be on the ballot.
00:11:26.820 And there are 68,000 of them that look invalid.
00:11:30.780 And, I guess there were 10 Republican campaigns.
00:11:37.680 And, leaving five of them would be shorter than needed, 15,000 that they need.
00:11:41.100 Now, it seems like a, you know, some kind of a petition is going to be, obviously, way less secure than votes.
00:11:53.700 But, here's the thing I wonder.
00:11:55.560 I wonder if Republicans are going to cheat like crazy, at least the ones that are just starting.
00:12:03.100 I wonder if they're going to cheat like crazy going into this congressional election cycle because they think they can get away with it.
00:12:12.100 How many Republicans running for office or their operatives thought to themselves,
00:12:17.780 Wow, I thought it was easy to get caught, but I guess those Democrats, they would believe, this is not my allegation,
00:12:26.700 but they would believe that Democrats got away with it.
00:12:30.340 What happens if one party believes that you can cheat and get away with it?
00:12:34.560 Because they believe the other party did.
00:12:36.780 Not only do they believe the other party did, they believe they did it massively.
00:12:42.880 Wouldn't that make you more likely to do it?
00:12:44.940 So, I wonder if there's going to be some kind of weird Republican, like, backlash or counter-response
00:12:53.300 where the Republicans go cheating extra, you know, extra much this time.
00:12:59.480 And what about the Democrats?
00:13:01.360 Do the Democrats believe that they cheated and won?
00:13:05.840 And maybe that's why they won?
00:13:07.880 Do you think there are any Democrats who believe that?
00:13:11.260 That they actually won because of cheating?
00:13:13.400 And if they do, why wouldn't they do it again?
00:13:16.900 It seems to me that because there were so many allegations of cheating,
00:13:21.360 and none proven by courts, none proven by the courts of any size,
00:13:26.780 wouldn't that encourage it?
00:13:30.160 If people believed it happened and didn't get caught, whether that's true or not,
00:13:35.100 you should make more of it.
00:13:37.320 Right?
00:13:38.140 Everything that's rewarded, you get more of.
00:13:41.260 We'll see.
00:13:41.680 Glenn Greenwald continues to be entertaining in the way he frames things.
00:13:49.320 And he says, I guess he said this on maybe Tucker Carlson's show,
00:13:53.760 that the media is, quote,
00:13:55.540 priming people to believe that the perceived slump in the country
00:13:59.180 is because you're too dumb to understand your own lives.
00:14:02.640 And even though what he's saying is something that you've heard in some way
00:14:11.880 or you've thought probably, just hear him say it this way.
00:14:16.140 They're trying to, they're priming you to believe that the slump in the country
00:14:21.120 is because you're too dumb to understand your own lives.
00:14:24.020 And I thought, yeah, that's exactly what's happening.
00:14:26.600 That is exactly what's happening.
00:14:28.100 They say the Democrats simply replaced Trump.
00:14:32.900 This is what Glenn Greenwald says.
00:14:35.460 The Democrats simply replaced Trump with the same ideology they governed with for eight years under Obama
00:14:41.640 that caused people to run away from them as fast as they could, he said.
00:14:45.940 And now that people are doing that again, instead of asking, why is that happening?
00:14:51.780 They're getting poised to blame the electorate for being stupid,
00:14:55.540 for thinking the economy is bad when actually it's good.
00:14:59.080 And ultimately, they'll just say there were too many,
00:15:04.080 that the people were too racist to vote Democrat if they don't get elected.
00:15:09.240 That sounds like exactly what's happening.
00:15:11.120 I wouldn't disagree with, like, one point on that at all.
00:15:17.760 Yeah, that looks like exactly what's happening.
00:15:19.800 And now that we know that the Clinton campaign and the Democrats were, in fact,
00:15:26.600 they were, in fact, behind the whole Russia collusion thing,
00:15:30.540 this looks completely plausible,
00:15:32.620 that there's this massive gaslighting campaign
00:15:37.020 to make the voters think it's their own damn fault
00:15:39.560 or there's something wrong with their perception.
00:15:43.260 It's so, let's say, flagrant
00:15:48.420 that it's almost invisible.
00:15:50.900 I mean, I guess that's the Nazi technique, right?
00:15:53.400 If the lie is big enough and you can't see it,
00:15:56.020 because, hey, nobody would tell a lie that big.
00:15:59.320 Well, I guess that's the secret.
00:16:00.800 The Rasmus in that poll said,
00:16:04.380 how likely did cheating affect the outcome of the 2020 election?
00:16:07.920 So at the moment, 54% of the public
00:16:11.060 believes it's likely or somewhat likely
00:16:14.140 that cheating affected the 2020 election.
00:16:18.000 More than half.
00:16:20.920 Now, do you remember when people thought that Trump was not persuasive?
00:16:25.960 Does anybody remember that?
00:16:27.040 Do you remember in 2016,
00:16:31.080 people were laughing at me,
00:16:32.840 and they were saying,
00:16:33.760 how can you say this clown is persuasive?
00:16:37.040 And I kept saying,
00:16:38.420 oh, you just wait.
00:16:40.480 You just wait.
00:16:42.040 You have no idea
00:16:43.420 what kind of tools he's bringing to it.
00:16:47.580 And sure enough,
00:16:49.200 at this point,
00:16:50.520 he could convince the country of anything, I think,
00:16:52.560 or 54% of the country,
00:16:54.460 he could convince of anything.
00:16:55.700 Rasmussen also asked,
00:16:59.120 how important will election integrity be
00:17:01.080 in this year's congressional election?
00:17:03.440 Of course, 82% said
00:17:05.000 important or somewhat important.
00:17:07.180 All right, so everybody thinks election integrity is important.
00:17:10.600 Will anything be done about it?
00:17:12.200 Nah.
00:17:12.900 Nah.
00:17:13.760 As far as we know, nothing, right?
00:17:16.400 Are you aware of any big,
00:17:18.380 big effort by the government
00:17:20.440 to make elections more secure?
00:17:22.140 At least anything that's passed
00:17:24.600 or anything that's actually going to happen?
00:17:27.160 I'm not.
00:17:27.980 Are you?
00:17:29.600 Are there maybe some local things happening?
00:17:32.780 People have proposed things.
00:17:34.840 People have talked about things.
00:17:37.480 But as far as I know,
00:17:39.560 there's nothing,
00:17:41.880 there's no global big thing
00:17:43.580 to fix elections, is there?
00:17:44.880 Because everybody who ran an election,
00:17:48.180 how do you believe they think they did last year?
00:17:51.400 If you were to talk to everybody
00:17:52.800 who was in charge of elections
00:17:54.180 in each area of each state,
00:17:57.580 and you say,
00:17:58.140 hey, give us a self-assessment
00:18:00.260 of how things went,
00:18:02.380 they'd say, perfect.
00:18:04.280 You should put me in charge again.
00:18:06.540 I nailed it.
00:18:07.820 Most secure election of all time.
00:18:10.740 And there's nobody else looking, right?
00:18:12.420 So who else are you going to talk to?
00:18:14.820 The only people you're going to ask
00:18:16.480 are the people who ran the election.
00:18:18.680 And the people who ran the election
00:18:19.940 are not going to give themselves
00:18:21.080 a failing grade.
00:18:22.960 Hey, how was the election,
00:18:24.360 the part you were in charge of?
00:18:25.940 Well, if I had to be honest,
00:18:28.060 I let a lot of fraud in.
00:18:30.340 You know, I should have tried harder.
00:18:33.040 But a lot of fraud got in there.
00:18:35.260 So maybe we should change some things
00:18:37.000 and get rid of people like me.
00:18:39.020 You know?
00:18:40.000 It turns out I was the weak link.
00:18:41.640 I admit it.
00:18:42.460 I confess.
00:18:43.200 I confess.
00:18:44.240 Nobody asked before.
00:18:46.360 If they had asked before,
00:18:47.360 I would have said.
00:18:48.560 But now they've asked,
00:18:49.820 I guess it was me.
00:18:51.420 I mismanaged everything.
00:18:53.200 It was full of fraud.
00:18:54.580 No.
00:18:55.460 Nobody will ever say that.
00:18:57.500 No matter what happened
00:18:58.760 in the part they managed,
00:19:01.320 they're going to tell you,
00:19:02.960 I nailed it.
00:19:04.400 You should hire me again.
00:19:06.720 I should definitely do this again.
00:19:08.540 Yeah, I nailed it.
00:19:09.300 So,
00:19:12.220 Russia is cutting off the rail lines
00:19:16.620 surrounding the Ukraine military.
00:19:19.380 So, at least the part of the Ukraine military
00:19:22.060 that's fighting in the most contested regions there,
00:19:26.280 it looks like there's a good chance
00:19:27.780 that Russia is going to cut them off
00:19:29.180 their supply chains
00:19:30.460 and strangle them.
00:19:32.020 Now, you have to think
00:19:35.740 that the Ukrainians are aware of this
00:19:37.440 and would have some kind of response
00:19:40.460 or they would strategically withdraw
00:19:43.000 to a more defensive position
00:19:44.880 or something.
00:19:46.080 Or something.
00:19:46.880 I don't know.
00:19:48.020 But I don't trust any reporting
00:19:49.800 coming out of there.
00:19:50.940 But it does look like
00:19:52.220 the end game is going to be
00:19:54.060 Russia controls
00:19:55.180 that part of
00:19:56.840 what used to be Ukraine
00:19:58.900 and then they'll negotiate.
00:20:01.680 That's my guess.
00:20:03.980 Did you all see the clip?
00:20:05.880 I think this was also on...
00:20:07.120 Yeah, it was on Tucker Carlson.
00:20:08.760 A clip of Candace Owens
00:20:10.540 trying to knock on the door
00:20:13.340 and get an interview
00:20:15.400 or talk to somebody
00:20:16.440 at the Black Lives Matter
00:20:18.120 so-called mansion
00:20:19.720 that was purchased with money
00:20:21.760 that people donated
00:20:22.700 to Black Lives Matter.
00:20:23.620 And I guess
00:20:24.940 BLM's co-founder,
00:20:28.640 Colors.
00:20:29.980 Now, what are...
00:20:30.940 I mean, seriously,
00:20:32.420 what are the odds
00:20:33.540 that the founder
00:20:35.100 of Black Lives Matter
00:20:36.280 or the one that's most famous anyway
00:20:37.800 that her last name
00:20:39.220 would actually be
00:20:40.440 Colors?
00:20:43.000 Like, that's her actual name,
00:20:44.340 Colors.
00:20:46.360 And she ends up being
00:20:47.940 in charge of an organization
00:20:49.540 that's mostly about our colors.
00:20:53.620 I don't know.
00:20:55.100 That seemed weird to me.
00:20:57.020 But anyway,
00:20:58.180 the funny part of this,
00:20:59.500 and you have to see this clip
00:21:00.740 so you can see it
00:21:02.440 in my Twitter feed
00:21:03.260 or just Google it,
00:21:05.980 Candace Owens and BLM.
00:21:09.040 And so you see
00:21:10.720 Ms. Colors,
00:21:14.400 the BLM founder,
00:21:16.880 I guess sobbing
00:21:17.900 would be the best word
00:21:19.440 or very emotional,
00:21:21.560 crying.
00:21:22.380 I guess you'd say.
00:21:24.500 As she emotionally described
00:21:26.860 how threatened she felt
00:21:28.160 when her,
00:21:30.520 I guess where she lived,
00:21:31.720 was assaulted
00:21:32.560 as a way she might describe it.
00:21:36.540 And that I think
00:21:37.680 she has children or something.
00:21:39.580 And so she was quite worried
00:21:40.840 and concerned.
00:21:42.960 And then on Tucker's show,
00:21:45.080 he would intersperse it
00:21:46.320 with the actual video
00:21:47.380 video of Candace Owens
00:21:50.220 politely ringing the doorbell
00:21:53.040 and asking if anybody's home.
00:21:54.980 The nicest person in the world.
00:21:57.320 Now, you'd have to know
00:21:58.480 that Candace Owens,
00:22:01.860 when she's doing her debating online,
00:22:05.860 she's sort of a pit bull.
00:22:08.320 So if you think of her as a pit bull,
00:22:10.340 you're missing maybe
00:22:12.720 the bigger part of the story
00:22:14.460 that makes it funny.
00:22:16.000 In person,
00:22:17.440 she's one of the warmest people
00:22:18.760 you'll ever meet.
00:22:20.200 Like she's just immediately
00:22:21.380 so warm.
00:22:23.720 Right?
00:22:24.080 I had the pleasure
00:22:25.500 of meeting her once.
00:22:27.000 And so her public persona
00:22:30.400 is tough,
00:22:32.620 just the way you'd want it to be.
00:22:34.820 But her private is just so warm.
00:22:37.200 And you see more
00:22:37.960 the private version of her
00:22:39.640 ringing the doorbell.
00:22:41.720 The kind that when you hear her voice,
00:22:43.560 you think to yourself,
00:22:44.380 well, that's a nice person.
00:22:45.840 Because she is.
00:22:47.700 As far as I could tell.
00:22:49.340 I mean, from my brief encounter.
00:22:52.380 And, uh-oh.
00:23:01.480 Yes.
00:23:04.260 Problem solved.
00:23:06.820 Problem solved.
00:23:08.220 All right.
00:23:09.320 So,
00:23:10.420 you just have to see the,
00:23:11.580 see the clip.
00:23:13.380 It's a wonderful juxtaposition
00:23:16.060 of somebody acting nice and polite
00:23:18.740 and somebody acting like
00:23:20.580 they've been attacked.
00:23:23.140 All right.
00:23:23.960 I made this claim on Twitter
00:23:25.820 that obesity is an information problem,
00:23:29.000 not a willpower problem.
00:23:31.300 Do you believe that I can make that claim
00:23:33.640 stick?
00:23:34.980 Do you think that I can persuade you
00:23:36.460 in the next,
00:23:37.360 I don't know,
00:23:37.760 ten minutes
00:23:38.280 that
00:23:39.660 obesity is an information problem,
00:23:43.920 primarily?
00:23:46.660 Aw.
00:23:47.880 Some of you have too much faith in me.
00:23:50.940 Well,
00:23:51.260 I am going to convince you
00:23:53.120 if you were not convinced.
00:23:54.680 But I'm surprised that you know I can.
00:23:57.160 Because I probably wouldn't have tried
00:23:58.880 unless I knew I could.
00:23:59.960 All right.
00:24:02.140 So,
00:24:02.520 there's a few of you
00:24:03.260 who are,
00:24:04.700 let's say,
00:24:06.800 doubting that I can do it.
00:24:09.180 Let me start.
00:24:10.380 Now,
00:24:10.580 remember,
00:24:11.480 I'm trying to persuade you.
00:24:14.140 So,
00:24:14.620 if you don't mind,
00:24:15.960 I will tell you
00:24:16.840 how I'm persuading you
00:24:17.940 as I do it.
00:24:19.320 Is that fair?
00:24:20.660 Because otherwise,
00:24:21.720 it could be a little heavy-handed.
00:24:25.480 So,
00:24:25.900 I'm going to tell you
00:24:26.440 what I'm doing
00:24:26.880 so you can opt out.
00:24:28.440 You know,
00:24:28.660 if you don't want to be persuaded,
00:24:30.900 just don't watch.
00:24:35.200 So,
00:24:35.620 the first thing I'm going to do
00:24:36.600 is I'm going to convince you
00:24:38.920 that I'm qualified
00:24:39.780 for the conversation.
00:24:42.640 And so,
00:24:43.340 the first thing I need to do,
00:24:45.620 to do that,
00:24:46.940 is to prove that
00:24:48.260 I use my own techniques
00:24:49.860 and I'm not obese.
00:24:51.960 All right.
00:24:52.140 So,
00:24:52.940 this is my
00:24:54.920 shirtless torso.
00:24:57.860 It's a recent picture.
00:25:00.280 So,
00:25:00.780 that's what I look like
00:25:01.940 at age,
00:25:02.740 I'm turning 65
00:25:04.020 in not too long,
00:25:06.580 a few days.
00:25:08.300 So,
00:25:09.220 at age 65,
00:25:10.780 that's what I look like.
00:25:13.320 Now,
00:25:13.560 I know,
00:25:13.900 it's a Geraldo problem,
00:25:15.360 right?
00:25:15.620 At a certain age,
00:25:16.460 nobody wants to see you
00:25:17.300 without a shirt.
00:25:17.920 I get it.
00:25:18.520 I get it.
00:25:19.500 But,
00:25:19.940 all I'm trying to
00:25:21.040 demonstrate
00:25:21.680 is that
00:25:23.300 I use
00:25:23.980 the method
00:25:25.180 I'm going to teach you
00:25:26.220 and that it works.
00:25:28.340 Here's the second thing.
00:25:30.180 I wrote a best-selling book.
00:25:32.920 Within it
00:25:33.680 is a
00:25:34.760 chapter
00:25:35.540 which people talk about
00:25:37.000 all the time
00:25:37.560 which is how to
00:25:39.060 fix their diet
00:25:39.940 and fitness.
00:25:41.780 Now,
00:25:42.600 so I've researched it,
00:25:43.780 wrote a book,
00:25:44.900 used the techniques.
00:25:46.120 You can see the techniques
00:25:47.240 on me.
00:25:48.200 And then,
00:25:48.640 since the book came out
00:25:49.520 a number of years ago,
00:25:50.400 I have the benefit
00:25:52.080 of the feedback.
00:25:53.640 So,
00:25:53.940 people have told me
00:25:54.840 I've lost 80 pounds,
00:25:56.580 I've lost 60 pounds,
00:25:58.000 a lot of them.
00:25:59.560 A lot of people
00:26:00.460 told me this,
00:26:01.540 right?
00:26:02.360 So,
00:26:02.940 now you see that
00:26:03.900 I've researched it,
00:26:05.700 wrote a best-selling book
00:26:06.640 on it,
00:26:07.440 I use the technique,
00:26:08.760 and you can see the results.
00:26:10.360 Again,
00:26:10.860 I'm not saying
00:26:12.060 I should be on the cover
00:26:12.880 of a magazine.
00:26:14.180 I'm saying that
00:26:15.160 just using the techniques
00:26:18.020 works for me.
00:26:18.880 that's not enough
00:26:20.460 to persuade you.
00:26:22.900 So,
00:26:23.180 I'm going to say
00:26:23.640 it worked for
00:26:24.600 lots of other people,
00:26:25.740 so now you know
00:26:26.380 there's some social proof.
00:26:28.120 That is persuasion.
00:26:30.520 Now,
00:26:32.140 for the final argument.
00:26:37.200 Let's make sure
00:26:37.900 you can all see this.
00:26:40.120 And it goes like this.
00:26:44.460 Most of you,
00:26:46.120 or I think most people,
00:26:47.180 believe that they understand
00:26:48.540 how diet works.
00:26:49.960 If I said to you,
00:26:51.040 what is a good thing to eat
00:26:52.700 versus a bad thing,
00:26:54.120 you'd say,
00:26:54.800 well,
00:26:55.080 a bad thing might be
00:26:56.060 chocolate cake,
00:26:57.480 and a good thing
00:26:58.940 might be broccoli.
00:27:00.900 And I would say,
00:27:01.620 A plus.
00:27:02.740 You nailed it.
00:27:03.840 You know something
00:27:04.940 about diet.
00:27:06.320 If I said to you,
00:27:07.660 is it better to eat
00:27:08.520 more calories or fewer,
00:27:10.060 all things being equal,
00:27:11.280 nutrition-wise,
00:27:12.000 you'd probably say fewer.
00:27:13.860 Fewer.
00:27:14.260 If you're trying
00:27:14.960 to lose weight
00:27:15.580 or maintain weight,
00:27:16.620 maybe.
00:27:17.740 So,
00:27:18.700 you would probably
00:27:19.500 get most things right.
00:27:22.080 In fact,
00:27:23.000 I would say,
00:27:24.000 on the scale of
00:27:24.920 no knowledge about diet
00:27:26.220 to knowing everything
00:27:27.680 that the most knowledgeable
00:27:29.000 person in the world knows,
00:27:30.500 you would be way up there.
00:27:32.920 Like,
00:27:33.320 way better than
00:27:34.000 the uninformed.
00:27:36.000 But one thing
00:27:36.960 that you and the uninformed
00:27:38.200 probably have in common,
00:27:40.560 now,
00:27:40.960 again,
00:27:41.300 when I say you,
00:27:42.160 I don't really mean
00:27:43.020 every one of you,
00:27:43.840 right?
00:27:44.540 Some of you know
00:27:45.320 more than I do.
00:27:46.700 Some of you know less.
00:27:48.120 So,
00:27:48.380 you're all over the board.
00:27:49.540 But just allow me
00:27:50.480 to speak in general terms
00:27:51.760 for simplicity,
00:27:53.100 if you don't mind.
00:27:55.320 I'm going to say
00:27:56.000 that you,
00:27:56.520 this is the hypothetical you,
00:27:57.940 not specifically you,
00:27:59.300 might be damn near
00:28:00.420 a genius about diet.
00:28:02.860 And what you
00:28:03.540 and the people
00:28:04.040 who don't know
00:28:04.520 a damn thing
00:28:05.120 about diet
00:28:05.620 have in common
00:28:06.300 is obesity.
00:28:09.480 Because knowing a lot,
00:28:11.380 knowing a lot
00:28:12.960 about diet
00:28:13.620 doesn't do you
00:28:14.520 a damn good.
00:28:15.200 It doesn't help.
00:28:16.780 You have to get
00:28:17.600 to the point
00:28:18.200 where you really
00:28:20.280 do know more
00:28:20.960 than other people.
00:28:22.000 Like,
00:28:22.320 you really,
00:28:22.960 really know more.
00:28:24.580 And here's what
00:28:25.420 I mean by more.
00:28:28.120 More about
00:28:28.840 how the brain works.
00:28:30.940 It's not good enough
00:28:32.120 to know
00:28:32.740 what has more calories.
00:28:34.760 It's not good enough
00:28:35.740 to know that
00:28:36.300 packaged stuff
00:28:37.280 might be worse
00:28:38.120 for you
00:28:38.640 than fresh stuff.
00:28:39.800 It's not good enough
00:28:41.340 to know that
00:28:41.880 organic might be
00:28:42.860 better for you
00:28:43.520 than non-organic.
00:28:45.500 Most people
00:28:46.380 in the general public
00:28:47.460 know all of that stuff.
00:28:49.520 I'm talking about
00:28:50.360 the stuff I'm going
00:28:51.020 to teach you.
00:28:52.300 How many people
00:28:53.180 know this?
00:28:54.360 That's the final,
00:28:55.660 say,
00:28:55.900 10%.
00:28:56.580 That's the 10%
00:28:58.380 that allows you
00:28:59.260 to maintain your weight,
00:29:01.140 lose weight,
00:29:02.640 manage it completely.
00:29:03.760 And you have to know,
00:29:06.020 number one,
00:29:07.160 that willpower
00:29:07.940 is imaginary.
00:29:10.100 There's no such thing
00:29:10.960 as willpower.
00:29:12.400 Willpower is just
00:29:13.220 something that
00:29:13.940 is sort of a result.
00:29:15.700 It's more like
00:29:16.280 seeing the end
00:29:16.960 of the race.
00:29:18.340 It doesn't tell you
00:29:19.360 what was happening.
00:29:20.540 It's just how you
00:29:21.300 interpret it
00:29:22.040 after the fact.
00:29:22.820 Oh, I didn't have
00:29:23.580 enough willpower.
00:29:25.320 If you're trying
00:29:26.120 to use your willpower,
00:29:27.880 in other words,
00:29:28.720 increase the amount
00:29:29.840 of suffering
00:29:30.620 you're willing to take,
00:29:31.900 right?
00:29:33.000 Because that would be
00:29:33.660 a rough definition
00:29:35.120 of willpower.
00:29:36.360 How much suffering
00:29:37.480 are you willing
00:29:38.120 to take now
00:29:38.940 for some longer-term gain
00:29:41.240 which you understand
00:29:42.080 intellectually,
00:29:43.120 but you're not getting
00:29:44.120 that benefit right now?
00:29:45.960 That's willpower, right?
00:29:47.140 If that's what
00:29:47.880 you're trying to use,
00:29:48.840 you're probably obese
00:29:49.760 because it doesn't work.
00:29:52.020 Your brain
00:29:52.900 will eventually
00:29:53.660 find a way
00:29:54.320 to talk you
00:29:55.060 out of hurting it.
00:29:56.720 This is one of the
00:29:57.480 most important things
00:29:58.320 you'll ever hear
00:29:58.780 in your life.
00:29:59.880 If you do something
00:30:01.020 that hurts yourself,
00:30:03.060 such as give yourself
00:30:04.620 some current discomfort,
00:30:06.780 your brain
00:30:07.440 will find a way
00:30:08.520 to make you
00:30:09.960 too busy
00:30:10.500 to do that anymore.
00:30:12.460 It will injure
00:30:13.820 some other part
00:30:14.520 of your body
00:30:15.020 so you can't do it.
00:30:16.340 It will give you
00:30:17.200 a trauma
00:30:17.820 that makes you
00:30:18.500 distracted
00:30:19.120 so you won't do it.
00:30:20.320 Your brain
00:30:21.140 will talk you
00:30:22.280 out of pain.
00:30:23.720 It will make you
00:30:24.820 go somewhere
00:30:25.420 where you're not
00:30:25.960 getting that pain.
00:30:27.660 So if hurting yourself
00:30:30.040 is how you're trying
00:30:30.900 to maintain
00:30:31.440 your good health,
00:30:32.720 it won't work.
00:30:33.980 It won't work
00:30:34.540 in the long run.
00:30:35.800 All right?
00:30:37.280 So you're going
00:30:37.940 to have to master
00:30:39.800 the mental part
00:30:40.960 of diet
00:30:41.660 which is way beyond
00:30:43.660 just what do you eat.
00:30:45.800 If what you eat
00:30:47.220 and when
00:30:47.700 is the only thing
00:30:48.480 you're working with,
00:30:49.440 you're not even close
00:30:50.580 to enough knowledge
00:30:51.560 to maintain your weight.
00:30:53.700 All right?
00:30:54.220 Here's just
00:30:54.920 a flavor of it.
00:30:58.060 If you wanted
00:30:58.640 the bigger picture
00:30:59.440 of how to create
00:31:00.120 a system,
00:31:01.000 it's in this book,
00:31:01.780 how to fill
00:31:02.120 almost everything
00:31:02.820 and it still
00:31:03.660 wouldn't be big.
00:31:04.540 So I'm going
00:31:05.520 to hit the high points
00:31:06.520 just to make
00:31:07.080 the argument
00:31:07.660 that information
00:31:09.620 is what you need,
00:31:11.800 not willpower,
00:31:13.000 right?
00:31:13.420 But the details
00:31:14.560 of what information
00:31:15.380 you need,
00:31:16.180 there still will be
00:31:16.860 more than what
00:31:17.400 you see here.
00:31:18.820 Number one,
00:31:19.720 what I call
00:31:20.260 the pleasure unit theory
00:31:21.440 is the observation
00:31:23.260 that people need
00:31:24.760 a certain amount
00:31:25.460 of pleasure
00:31:26.300 in their life.
00:31:26.980 If you had
00:31:28.280 no pleasure
00:31:28.940 in your life
00:31:29.580 whatsoever
00:31:30.120 but you could
00:31:31.240 eat a cheeseburger,
00:31:32.940 nothing's going
00:31:33.760 to stop you.
00:31:35.240 That's a bit
00:31:35.960 of knowledge
00:31:36.500 that maybe
00:31:37.300 you didn't know.
00:31:38.560 You do not
00:31:39.580 have willpower
00:31:40.440 if you don't
00:31:41.780 have other pleasure
00:31:42.720 in your life.
00:31:44.060 You need
00:31:44.560 a certain amount
00:31:45.420 of enjoyment
00:31:45.920 or you will
00:31:47.260 just kill yourself.
00:31:49.780 Right?
00:31:50.340 You will injure
00:31:51.400 yourself slowly
00:31:52.300 or fast
00:31:52.980 but you will
00:31:53.720 not put up
00:31:54.640 with no pleasure
00:31:55.600 in your life.
00:31:56.380 You can't
00:31:56.840 do it.
00:31:58.320 So,
00:31:59.200 somebody who
00:31:59.940 has no hope
00:32:00.840 of any normal
00:32:01.540 kind of pleasure,
00:32:02.300 maybe they've
00:32:02.760 become drug users.
00:32:04.920 Unfortunately,
00:32:05.760 it makes it easier,
00:32:06.480 right?
00:32:07.000 If you have
00:32:07.640 no other pleasure
00:32:08.480 in your life
00:32:09.100 but you have food,
00:32:11.060 how much food
00:32:11.820 are you going
00:32:12.140 to eat?
00:32:12.520 A lot.
00:32:13.560 So the first thing
00:32:14.340 you need to know
00:32:14.940 is that you've
00:32:15.480 got to find a way
00:32:16.300 to get your whole
00:32:17.740 life under control.
00:32:20.020 That's what will
00:32:20.740 help your diet.
00:32:21.420 If you have
00:32:22.940 dating options,
00:32:24.860 it's easier
00:32:25.660 to go on a diet
00:32:26.640 because you say
00:32:27.820 to yourself,
00:32:28.300 you know,
00:32:29.320 if I go on a diet
00:32:30.240 I'm going to feel
00:32:30.860 better,
00:32:31.220 look better,
00:32:31.760 have better sex
00:32:32.500 because I have
00:32:33.360 all these options.
00:32:34.580 All I have to do
00:32:35.460 is lose some weight.
00:32:37.540 But I suppose
00:32:38.340 you didn't think
00:32:39.180 you had any options.
00:32:41.000 You're going to eat
00:32:41.880 because what else
00:32:43.320 you got going?
00:32:44.460 So the first thing
00:32:45.360 you need to know
00:32:45.920 is this piece
00:32:47.180 of knowledge.
00:32:48.400 Your diet
00:32:48.900 is not about
00:32:49.660 your diet.
00:32:50.180 It's about pleasure.
00:32:52.180 You need to get pleasure
00:32:53.500 and you've got to
00:32:54.180 find a way to get it.
00:32:55.300 Maybe you learn
00:32:55.900 to enjoy a sport
00:32:57.720 that you also get
00:32:58.480 exercise.
00:32:59.120 Maybe you fix
00:32:59.720 your social life.
00:33:00.940 Maybe you fix
00:33:01.440 your dating life.
00:33:02.300 Maybe you break up
00:33:03.100 with somebody
00:33:03.500 who's toxic.
00:33:04.480 You need to fix
00:33:05.380 something to get
00:33:06.820 more pleasure
00:33:07.420 or you don't have
00:33:08.580 a chance
00:33:09.080 working on your diet
00:33:10.760 because it's just
00:33:11.920 an easy way
00:33:12.440 to get pleasure.
00:33:14.280 Number two,
00:33:15.120 you can manage
00:33:15.920 cravings.
00:33:16.700 If you think
00:33:17.600 that how much
00:33:18.140 you like a specific
00:33:19.260 food
00:33:19.760 is sort of
00:33:20.760 baked into
00:33:21.300 your DNA
00:33:21.820 then you have
00:33:22.920 a knowledge
00:33:23.420 problem.
00:33:24.600 You don't have
00:33:25.260 a willpower
00:33:26.200 problem.
00:33:26.640 You have
00:33:26.800 a knowledge
00:33:27.260 problem.
00:33:28.580 Did you know
00:33:29.140 for example
00:33:29.680 that certain
00:33:30.640 simple carbs
00:33:31.600 will make you
00:33:32.280 hungrier?
00:33:33.500 If you were
00:33:33.960 eating poor
00:33:34.960 simple carbs
00:33:35.760 let's say
00:33:36.200 white rice
00:33:37.560 and potatoes
00:33:38.160 and white bread
00:33:39.540 those are great
00:33:40.900 things.
00:33:41.640 Like I love
00:33:42.600 love those things.
00:33:44.100 They are addictive.
00:33:45.680 The more of those
00:33:46.380 you eat
00:33:46.720 the more of those
00:33:47.320 you want.
00:33:48.260 Did you know
00:33:48.700 that?
00:33:49.720 Did you know
00:33:50.420 that if you
00:33:50.860 simply cut out
00:33:52.260 let's say
00:33:53.180 one food
00:33:54.080 that's a problem
00:33:54.920 food
00:33:55.320 but didn't
00:33:56.340 change anything
00:33:57.100 else in your diet
00:33:58.000 you would have
00:33:58.940 limited the amount
00:33:59.760 of pain
00:34:00.180 to basically
00:34:01.400 imperceptible.
00:34:03.240 So for example
00:34:03.840 when I want
00:34:04.460 to get rid
00:34:05.240 of one
00:34:06.000 problem food
00:34:07.400 in my diet
00:34:08.120 sometimes I
00:34:09.400 get addicted
00:34:10.940 to Snickers
00:34:11.820 candy bars.
00:34:13.200 I go through
00:34:13.680 like a cycle
00:34:14.300 where I have
00:34:14.740 to weed
00:34:15.920 myself
00:34:16.340 off them.
00:34:19.120 All I have
00:34:19.860 to do
00:34:20.280 is make sure
00:34:21.740 I eat
00:34:22.020 everything else
00:34:22.660 that I'm still
00:34:23.160 eating
00:34:23.460 the same amount
00:34:24.340 so I'm never
00:34:25.160 hungry
00:34:26.240 because I'm
00:34:27.220 still just
00:34:27.740 eating
00:34:28.040 like always.
00:34:29.620 It's just
00:34:30.020 that one
00:34:30.420 thing I don't
00:34:30.980 do
00:34:31.220 and then
00:34:32.560 it's easy.
00:34:34.080 I think about
00:34:34.900 it when I want
00:34:35.420 it so I'd
00:34:36.040 sure like that.
00:34:37.040 Two months
00:34:37.540 later
00:34:37.900 and it's
00:34:39.020 about two
00:34:39.500 months
00:34:39.860 the thought
00:34:41.380 of having
00:34:41.800 a Snickers
00:34:42.360 candy bar
00:34:42.940 sounds a little
00:34:43.520 bit gross
00:34:44.100 and even
00:34:45.540 if I were
00:34:45.980 to taste
00:34:46.360 one I'd
00:34:46.840 be like
00:34:47.100 I don't
00:34:47.600 even know
00:34:47.880 why I
00:34:48.120 liked these
00:34:48.480 before.
00:34:49.320 It was
00:34:49.840 true with
00:34:50.180 Diet Coke
00:34:50.700 it was
00:34:51.000 true with
00:34:51.320 a whole
00:34:51.680 bunch
00:34:51.880 of
00:34:52.020 problem
00:34:52.380 foods.
00:34:53.840 So if
00:34:54.560 you only
00:34:54.980 take one
00:34:55.760 problem
00:34:56.120 food at
00:34:56.580 a time
00:34:57.080 and make
00:34:58.380 sure that
00:34:58.720 you're
00:34:58.880 getting
00:34:59.060 pleasure
00:34:59.460 in
00:34:59.700 different
00:34:59.960 places
00:35:00.420 you won't
00:35:01.440 even notice
00:35:02.180 that you've
00:35:03.100 replaced that
00:35:03.720 one food
00:35:04.400 with something
00:35:05.380 that's a
00:35:05.760 little bit
00:35:06.040 healthier.
00:35:06.900 So that's
00:35:07.220 a knowledge
00:35:07.760 knowing that
00:35:08.840 you can
00:35:09.140 change your
00:35:09.680 cravings
00:35:10.420 by these
00:35:11.720 micro
00:35:12.220 substitutions
00:35:13.180 is knowledge
00:35:13.900 it's not
00:35:14.400 willpower
00:35:14.840 it takes
00:35:16.440 away the
00:35:16.820 need for
00:35:17.140 willpower.
00:35:18.880 Knowing that
00:35:19.560 willpower is
00:35:20.040 imaginary is
00:35:20.740 probably the
00:35:21.040 most important
00:35:21.540 thing because
00:35:22.220 if you're
00:35:22.560 working on
00:35:22.980 changing your
00:35:23.600 cravings or
00:35:24.380 upping your
00:35:25.200 knowledge you're
00:35:26.200 doing the
00:35:26.520 right thing.
00:35:27.760 If you're
00:35:28.300 trying to
00:35:28.920 let's say
00:35:29.780 you had
00:35:30.000 squirrels in
00:35:30.660 the attic
00:35:31.100 but you
00:35:32.720 thought you
00:35:33.160 had ghosts
00:35:33.860 because you
00:35:34.940 hear the
00:35:35.220 noise in
00:35:35.600 the attic
00:35:35.920 if you
00:35:36.760 hire a
00:35:37.460 ghostbuster
00:35:38.160 no matter
00:35:39.560 how many
00:35:39.940 times they
00:35:40.400 tell you
00:35:40.720 they've
00:35:41.000 cleared your
00:35:41.480 house of
00:35:42.000 ghosts
00:35:42.420 you're still
00:35:43.700 going to
00:35:43.900 hear the
00:35:44.240 stuff in
00:35:44.640 the attic
00:35:44.900 because it
00:35:45.380 wasn't
00:35:45.700 ghosts.
00:35:46.960 If you're
00:35:47.180 trying to
00:35:47.720 lose weight
00:35:48.400 with this
00:35:48.820 thing called
00:35:49.260 willpower
00:35:49.820 you're putting
00:35:50.620 all your
00:35:51.060 energy in
00:35:51.500 the wrong
00:35:51.780 place.
00:35:53.040 So it
00:35:53.420 helps just
00:35:54.000 to know it
00:35:54.440 doesn't exist
00:35:55.200 so that you
00:35:56.480 know to look
00:35:56.980 somewhere else.
00:35:58.180 It sounds
00:35:58.800 like a small
00:35:59.840 point but it's
00:36:00.500 actually the
00:36:00.980 biggest point.
00:36:02.220 If you
00:36:02.700 believe this is
00:36:03.440 real then you're
00:36:04.760 waiting for
00:36:05.260 Santa Claus and
00:36:07.120 it doesn't
00:36:07.460 matter how
00:36:07.860 long you
00:36:08.200 wait.
00:36:09.220 Santa Claus
00:36:09.740 isn't coming
00:36:10.320 because he's
00:36:11.180 not real.
00:36:12.080 Sorry if
00:36:12.680 anybody didn't
00:36:13.400 know that.
00:36:15.020 Alright number
00:36:15.960 four figuring
00:36:17.300 out how to
00:36:17.840 find flavor.
00:36:19.480 Did you know
00:36:20.120 that the way
00:36:20.660 you slice
00:36:21.400 something will
00:36:22.040 completely change
00:36:22.980 how you
00:36:23.640 perceive it
00:36:24.340 enjoyment wise?
00:36:26.180 I've done this
00:36:26.900 experiment a number
00:36:27.840 of times.
00:36:28.460 I've done it on
00:36:29.060 camera as well
00:36:29.760 in which you
00:36:31.180 can take just
00:36:31.940 a cauliflower.
00:36:33.240 Now I know
00:36:34.360 some of you
00:36:35.040 don't like
00:36:35.400 cauliflower so just
00:36:36.480 work with me
00:36:37.060 that this is
00:36:37.580 just an example.
00:36:38.880 If you were to
00:36:39.380 take a chunk of
00:36:40.480 cauliflower and
00:36:41.660 try to take a
00:36:42.320 bite out of it
00:36:42.940 it would not be
00:36:44.400 very satisfying.
00:36:45.840 If you took that
00:36:46.480 same cauliflower
00:36:47.360 sliced it thin
00:36:49.160 smushed it into
00:36:50.600 some salt and
00:36:51.280 pepper on a
00:36:51.840 breadboard and
00:36:53.160 then ate it
00:36:53.940 it would be like
00:36:55.460 a delicious chip
00:36:56.700 that happened to
00:36:58.180 be maybe a little
00:36:59.340 too much salt.
00:37:00.740 But the point is
00:37:02.060 you can take
00:37:03.020 things that aren't
00:37:04.760 delicious and
00:37:06.480 turn them into
00:37:07.200 something delicious
00:37:08.020 fairly easily.
00:37:09.320 Many of you
00:37:10.060 have seen my
00:37:10.600 avocado example
00:37:12.340 where instead of
00:37:13.700 making guacamole
00:37:14.700 and eating a
00:37:15.340 bunch of chips
00:37:15.940 and stuff that
00:37:16.620 would cause you
00:37:18.540 to just pack on
00:37:20.120 the calories,
00:37:21.540 I take a
00:37:22.100 regular avocado
00:37:22.980 slice it in half
00:37:23.840 take out the
00:37:24.480 pit, just
00:37:25.720 score it with
00:37:27.240 a knife so
00:37:29.120 it's easy to
00:37:29.720 scoop out,
00:37:30.800 put some soy
00:37:31.480 sauce and pepper
00:37:32.160 on it and just
00:37:32.840 eat it directly.
00:37:33.440 it's delicious
00:37:35.400 but if you
00:37:37.580 just took like
00:37:38.240 a, I don't
00:37:39.080 know, a
00:37:39.840 spoonful of
00:37:41.760 avocado and
00:37:42.760 just ate it,
00:37:43.900 you might like
00:37:44.980 it.
00:37:45.320 Some people, I
00:37:45.860 mean I could do
00:37:46.500 that but it's
00:37:48.440 not going to be
00:37:48.860 delicious.
00:37:50.280 So how do you
00:37:51.000 find things that
00:37:51.760 are generally
00:37:52.660 good for you?
00:37:53.420 Now avocado has
00:37:54.260 a lot of calories
00:37:54.960 but it's a good
00:37:56.480 kind of fat.
00:37:57.540 If you didn't
00:37:58.020 know that, that
00:37:59.160 was a disadvantage,
00:38:00.060 right?
00:38:00.500 But most of you
00:38:01.220 knew that.
00:38:01.620 Did you know
00:38:02.800 that eating
00:38:03.200 peanuts, even
00:38:04.200 though they're
00:38:04.720 fat, is highly
00:38:06.980 correlated with
00:38:07.840 losing weight?
00:38:09.020 Because some
00:38:09.460 kinds of fats
00:38:10.260 are very
00:38:12.000 satiating and
00:38:13.400 even though you
00:38:13.940 take a hit on
00:38:14.780 calories while
00:38:15.520 you're eating
00:38:15.900 them, they
00:38:17.040 cause you not
00:38:17.760 to want to eat
00:38:18.300 for a longer
00:38:18.860 period of time
00:38:19.620 than you
00:38:19.940 otherwise would
00:38:20.540 have.
00:38:21.260 Did you know
00:38:21.780 that?
00:38:22.680 Did you know
00:38:23.440 that sometimes
00:38:24.520 when you're
00:38:25.340 sleepy, your
00:38:27.080 brain interprets
00:38:28.640 it as hunger?
00:38:29.840 Do you ever
00:38:30.160 have those days
00:38:30.840 where you
00:38:31.160 just can't
00:38:31.620 stop eating
00:38:32.100 and you
00:38:32.900 don't know
00:38:33.220 why?
00:38:33.580 It's like,
00:38:33.860 why am I
00:38:34.180 so hungry
00:38:34.520 today?
00:38:35.480 Well, usually
00:38:36.080 you're eating
00:38:36.520 simple carbs,
00:38:37.360 that's part of
00:38:37.880 it, it's making
00:38:38.460 you hungrier as
00:38:39.380 you eat, but
00:38:40.340 the other part
00:38:40.840 is maybe you're
00:38:41.380 tired and
00:38:43.480 that's making
00:38:44.160 you feel hungry.
00:38:45.300 Did you know
00:38:45.820 that?
00:38:46.780 Now, suppose
00:38:47.540 you knew
00:38:48.040 everything that
00:38:48.780 I mentioned.
00:38:49.960 If you read
00:38:50.480 my book, you
00:38:51.040 might have
00:38:51.280 known most of
00:38:51.840 them.
00:38:53.240 You can see
00:38:54.100 now how many
00:38:55.260 people didn't
00:38:55.960 know those
00:38:56.500 things, right?
00:38:57.740 Have I
00:38:58.340 mentioned anything
00:38:59.020 yet that you
00:39:00.920 said, oh, I
00:39:01.760 didn't know
00:39:02.040 that?
00:39:03.040 Probably, probably,
00:39:04.800 because I'm
00:39:05.740 talking about the
00:39:06.360 stuff that people
00:39:07.720 in the top, I
00:39:09.000 don't know, 5%
00:39:09.860 know.
00:39:11.500 Not the people
00:39:12.180 who are in the
00:39:12.540 top 90%, you
00:39:14.560 know, the people
00:39:15.500 who are way
00:39:16.460 smarter than the
00:39:17.140 average, they
00:39:17.580 don't know that
00:39:18.080 stuff.
00:39:19.200 You've got to
00:39:19.760 get yet another
00:39:20.780 level up and
00:39:21.660 then everything's
00:39:22.340 easy.
00:39:23.320 And the level up
00:39:24.300 is not willpower,
00:39:25.180 it's just knowledge.
00:39:25.760 And you're
00:39:27.140 almost there
00:39:28.140 now.
00:39:29.260 All right, here's
00:39:29.680 some more.
00:39:30.420 So experiment
00:39:31.200 continually with
00:39:32.400 the shape and
00:39:33.480 cut and flavor.
00:39:35.480 Find out how to
00:39:36.520 add a lemon and
00:39:37.680 pepper and soy
00:39:39.400 sauce or whatever
00:39:40.160 to your food,
00:39:41.280 because they can
00:39:42.360 make stuff delicious
00:39:43.420 without adding a
00:39:44.200 lot of calories.
00:39:45.760 Learn how to
00:39:46.540 reframe.
00:39:48.180 How many of you
00:39:48.800 know how to
00:39:49.220 reframe?
00:39:50.340 Well, you sort of
00:39:51.140 know what I'm
00:39:51.520 talking about, but
00:39:52.200 not really.
00:39:53.020 Let me give you a
00:39:53.660 specific example.
00:39:55.760 I've reframed
00:39:57.080 alcohol to be
00:39:59.220 poison, meaning
00:40:00.760 that when I think
00:40:01.680 of alcohol, just
00:40:02.460 mentally, I think,
00:40:04.040 oh, alcohol is
00:40:04.660 poison.
00:40:05.600 And it makes it
00:40:06.560 easier not to
00:40:07.680 imbibe it, because
00:40:09.480 I just talk myself
00:40:10.720 into it not being
00:40:11.500 a beverage.
00:40:12.240 It's not really a
00:40:13.040 beverage.
00:40:14.720 It's not
00:40:15.160 entertainment.
00:40:15.940 It's poison.
00:40:17.340 Now, I shared
00:40:18.340 that technique, not
00:40:20.100 knowing that it
00:40:20.720 would make any
00:40:21.180 difference to
00:40:21.640 anyone else.
00:40:22.600 And I can't
00:40:23.420 tell you how many
00:40:24.000 people have come
00:40:24.620 back and said,
00:40:25.300 I completely
00:40:26.340 took alcohol
00:40:27.280 out of my
00:40:27.700 life.
00:40:28.100 Now, I'm not
00:40:28.460 talking about
00:40:29.000 addicts.
00:40:30.120 I'm not talking
00:40:30.840 about alcoholics.
00:40:32.320 I'm only talking
00:40:32.980 about people who
00:40:33.700 had too much
00:40:34.480 alcohol in their
00:40:35.160 life and wanted
00:40:36.200 less.
00:40:37.220 And a whole bunch
00:40:38.140 of people say,
00:40:38.880 you know, I lost
00:40:39.460 weight, I gave up
00:40:41.320 alcohol, and it
00:40:42.360 was primarily just
00:40:44.400 that reframe, just
00:40:46.160 calling it poison,
00:40:47.460 just in your own
00:40:48.260 mind, and that's
00:40:49.460 it.
00:40:49.680 Now, if you
00:40:51.040 don't think you
00:40:51.740 can reprogram your
00:40:52.880 own brain to
00:40:54.660 change your
00:40:55.180 preferences, and
00:40:56.000 that's what that
00:40:56.500 was.
00:40:57.460 That's a reframe
00:40:58.360 that changes your
00:40:59.120 preference from
00:41:00.620 alcohol as
00:41:01.440 entertainment to,
00:41:03.140 whoa, why would I
00:41:03.940 drink poison?
00:41:06.120 It is that simple.
00:41:07.560 It's just focus and
00:41:09.140 repetition.
00:41:10.400 That's all it
00:41:10.960 takes to end
00:41:12.240 association, really.
00:41:14.060 Association,
00:41:15.420 repetition, and
00:41:16.080 focus can
00:41:17.280 reprogram your
00:41:18.140 brain.
00:41:19.400 So in that
00:41:19.840 reframe example,
00:41:22.140 it associates
00:41:22.940 alcohol with
00:41:23.640 poison.
00:41:24.500 That's the
00:41:24.960 association part.
00:41:26.940 You focus on
00:41:28.280 it, because
00:41:29.240 otherwise, you
00:41:30.260 know, nothing
00:41:30.920 happens, and
00:41:31.840 then you repeat
00:41:32.380 it.
00:41:33.480 That's it.
00:41:34.860 That's the
00:41:35.480 entire technique.
00:41:37.300 Did you know
00:41:37.820 that?
00:41:39.060 Well, most of
00:41:40.040 you are not
00:41:40.460 hypnotists.
00:41:41.820 Most of you have
00:41:42.460 not studied
00:41:43.240 persuasion enough
00:41:44.200 to know that it
00:41:45.020 is that simple,
00:41:46.200 that that little
00:41:47.160 reframe,
00:41:48.140 should work.
00:41:49.740 Doesn't mean it
00:41:50.300 works for
00:41:50.660 everybody, right?
00:41:51.700 Everybody's
00:41:52.220 individual.
00:41:53.200 But yeah, that
00:41:54.580 little reframe can
00:41:55.720 completely reprogram a
00:41:57.380 preference.
00:41:58.800 I reprogram my
00:42:00.000 preferences for
00:42:00.820 Snickers candy
00:42:01.760 bars.
00:42:02.500 My preference for
00:42:03.380 Diet Coke, I got
00:42:04.480 that out of my
00:42:05.040 life.
00:42:05.860 I reprogram my
00:42:06.900 preference for a
00:42:08.640 whole bunch of
00:42:09.140 stuff.
00:42:10.620 And it's all
00:42:11.460 doable, and you
00:42:12.540 can too.
00:42:13.200 And that little
00:42:13.740 reframe is just one
00:42:15.020 way to do it.
00:42:15.980 There are lots of
00:42:16.520 ways to do it,
00:42:17.080 but that's just
00:42:17.460 one way.
00:42:19.000 So simply
00:42:19.820 knowing that you
00:42:20.480 could reframe
00:42:21.360 things and change
00:42:22.460 your preferences is
00:42:23.300 big.
00:42:23.960 Knowing that it's
00:42:24.780 technique, and the
00:42:26.660 technique is
00:42:27.400 continuously
00:42:28.480 experimenting with
00:42:30.280 different flavors and
00:42:31.160 foods, continuously
00:42:32.560 learning, and
00:42:34.000 continuously
00:42:34.520 experimenting with
00:42:35.880 reprogramming your
00:42:36.780 own preferences.
00:42:37.900 So that's the
00:42:38.520 technique part.
00:42:39.520 If you knew
00:42:39.980 hypnosis, this
00:42:40.840 would all be more
00:42:41.700 obvious.
00:42:42.120 And if you
00:42:42.920 understood a
00:42:43.660 system-versus-goal
00:42:45.620 approach, which is
00:42:46.420 really the macro
00:42:47.380 theme of I had a
00:42:48.780 failed book, if you
00:42:50.040 understood that, then
00:42:51.160 you would be able to
00:42:51.760 work your way into
00:42:52.680 the knowledge on your
00:42:54.060 own.
00:42:54.840 In other words, if you
00:42:56.700 knew systems-versus-goals,
00:42:58.720 I wouldn't have had to
00:42:59.660 tell you any of this.
00:43:01.080 You would have
00:43:01.560 already been exploring
00:43:02.600 your own systems, and
00:43:03.860 you would have ended up
00:43:04.920 in the same place.
00:43:05.560 Now, that is my
00:43:09.640 presentation.
00:43:12.140 And this is based on
00:43:13.780 an observation I made
00:43:14.780 years ago.
00:43:16.040 I would go out to
00:43:16.960 eat with friends, and
00:43:19.040 everybody would order
00:43:20.000 whatever they were
00:43:20.680 ordering, and you
00:43:21.580 can look at the
00:43:22.160 plates of the people,
00:43:24.060 and you can see that
00:43:26.420 the types of food they
00:43:27.620 ate was perfectly
00:43:29.340 correlated with my
00:43:30.900 subjective opinion of
00:43:32.460 their knowledge of
00:43:33.320 diet.
00:43:33.640 Like, the more they
00:43:35.600 knew, the more likely
00:43:37.520 they had a certain
00:43:38.220 kind of food, and the
00:43:39.500 less they knew about
00:43:40.420 diet, the more they
00:43:42.440 had other kind of
00:43:43.660 food.
00:43:44.320 And I thought, that
00:43:45.440 can't be a coincidence.
00:43:47.100 It can't be a
00:43:47.740 coincidence that the
00:43:48.660 knowledge is the
00:43:50.360 thing.
00:43:50.640 It feels like it
00:43:51.280 should be the
00:43:51.760 willpower, right?
00:43:53.160 And then, eventually,
00:43:54.420 you learn that
00:43:54.880 willpower is not
00:43:55.700 really a thing.
00:43:56.900 It's a way you
00:43:57.760 rationalize something
00:43:58.800 after the fact.
00:43:59.720 It's a way you
00:44:00.300 perceive it.
00:44:01.740 It's a subjective
00:44:02.680 interpretation of it.
00:44:03.640 of what's happening.
00:44:05.020 It's just not real.
00:44:06.860 You can't pick up a
00:44:07.800 handful of it.
00:44:09.160 You can't get a
00:44:09.840 bucket of willpower.
00:44:11.420 I can't give it to
00:44:12.480 you.
00:44:13.920 Here's my final
00:44:14.980 argument for why
00:44:15.880 willpower isn't
00:44:16.960 real.
00:44:18.660 Because you have it
00:44:19.960 in some topics
00:44:21.460 and not in others.
00:44:23.700 If willpower were
00:44:25.120 real, consistently
00:44:27.580 the people who have
00:44:28.640 it would be able to
00:44:29.500 resist everything.
00:44:31.920 Doesn't work that
00:44:32.920 way.
00:44:33.920 The people who
00:44:34.760 can resist eating
00:44:36.060 are recklessly
00:44:38.100 drinking or
00:44:39.700 having too much
00:44:40.660 reckless sex or
00:44:41.900 something.
00:44:43.040 But people tend
00:44:44.180 to be able to
00:44:45.740 resist some
00:44:46.580 things and not
00:44:47.940 others.
00:44:48.780 It's not because
00:44:49.640 they have willpower
00:44:50.500 about one thing.
00:44:52.480 If they had
00:44:53.360 willpower, they'd
00:44:54.140 probably just have
00:44:54.740 willpower.
00:44:55.860 But what we have
00:44:57.020 is different
00:44:57.600 urges.
00:44:58.420 my urge for
00:45:01.160 certain vices,
00:45:02.120 let's say
00:45:02.400 alcohol.
00:45:03.260 I've never had a
00:45:04.080 great urge for
00:45:05.000 alcohol.
00:45:05.540 I've enjoyed it in
00:45:06.340 the past.
00:45:06.880 I don't do it now.
00:45:08.060 But I never had a
00:45:09.000 great urge for it.
00:45:10.840 If I did, I
00:45:12.460 probably would do
00:45:13.500 more of it.
00:45:15.200 And I would say,
00:45:16.200 oh, I didn't have
00:45:16.780 enough willpower.
00:45:17.560 But there was no
00:45:18.340 willpower.
00:45:19.320 I just had a
00:45:20.200 greater urge.
00:45:20.920 So once you
00:45:22.140 understand that
00:45:22.960 people's actions
00:45:25.260 are based on
00:45:26.140 just their
00:45:26.780 operating on
00:45:27.440 greater urges,
00:45:28.840 and some urges
00:45:29.840 are greater than
00:45:30.440 others, then you
00:45:32.920 understand everything.
00:45:33.900 Willpower isn't
00:45:34.500 real.
00:45:35.200 Now, you say to
00:45:36.040 yourself, but
00:45:36.640 Scott, what about
00:45:38.320 the people who
00:45:38.980 can say, I'll
00:45:40.440 give up something
00:45:41.200 today to get
00:45:43.540 something better
00:45:44.160 in the future?
00:45:45.020 Isn't that pure
00:45:46.200 willpower?
00:45:47.520 To which I say,
00:45:49.680 nope.
00:45:50.920 Because I can
00:45:51.960 change it with
00:45:52.680 information.
00:45:54.960 Here's some
00:45:55.620 information,
00:45:57.180 hypothetically.
00:45:58.500 I'll take a
00:45:59.080 picture of you
00:45:59.680 today, I'll
00:46:01.360 digitally age it
00:46:02.360 to your future,
00:46:03.560 and then I'll
00:46:04.220 show you a
00:46:04.800 picture of
00:46:05.280 yourself in the
00:46:05.920 future, not
00:46:06.500 too happy about
00:46:07.260 the choices you
00:46:08.000 made today.
00:46:10.060 And it will
00:46:10.880 reprogram you.
00:46:12.840 It's
00:46:13.120 information.
00:46:14.620 I didn't
00:46:15.000 change your
00:46:15.440 willpower.
00:46:16.660 I changed
00:46:17.320 your information
00:46:17.900 by allowing you
00:46:18.860 to imagine
00:46:19.480 what you
00:46:20.880 would look
00:46:21.240 like, reasonably,
00:46:22.520 reasonably, you
00:46:23.360 would look like
00:46:24.000 if you continue
00:46:25.360 the path you're
00:46:26.100 on.
00:46:26.840 Some people
00:46:27.500 can't imagine
00:46:28.480 as easily what
00:46:30.360 that's going to
00:46:30.840 look like and
00:46:31.780 then bring that
00:46:32.420 pain to today.
00:46:34.440 I appear to
00:46:35.560 have willpower,
00:46:37.140 but I think I
00:46:37.920 have better
00:46:38.340 imagination.
00:46:40.000 In other words,
00:46:40.720 I can really,
00:46:41.820 really imagine
00:46:42.460 myself suffering
00:46:43.420 in the future
00:46:44.080 for a decision
00:46:45.720 I make today.
00:46:46.720 Like, I can
00:46:47.540 bring that
00:46:48.060 imagination to the
00:46:49.520 future, I can
00:46:50.140 bring it all
00:46:50.660 the way into
00:46:51.120 my stomach
00:46:51.640 today.
00:46:52.880 I don't
00:46:53.220 think most
00:46:53.640 people can
00:46:54.060 do that.
00:46:55.140 Is that
00:46:55.500 willpower?
00:46:56.640 No.
00:46:57.280 No, it's
00:46:57.680 just imagination.
00:46:59.000 And I can
00:46:59.520 get you to
00:47:00.060 imagine better
00:47:00.800 as well.
00:47:02.160 Just tell you
00:47:02.720 to focus on
00:47:03.360 it.
00:47:04.000 I'm doing it
00:47:04.740 right now.
00:47:06.100 Let's do it
00:47:06.600 right now.
00:47:07.080 Watch me do
00:47:07.580 this.
00:47:08.160 And it won't
00:47:08.560 change your
00:47:08.980 willpower one
00:47:09.700 bit.
00:47:10.460 I'm just
00:47:10.800 going to
00:47:11.040 change what
00:47:11.500 you focused
00:47:12.000 on for a
00:47:12.520 moment.
00:47:13.380 Imagine
00:47:13.740 yourself in
00:47:14.300 the future
00:47:14.720 ten years
00:47:16.380 from now.
00:47:18.580 The difference
00:47:19.460 is, did you
00:47:20.600 allow your
00:47:21.100 weight to get
00:47:21.840 out of control
00:47:22.500 or keep it
00:47:23.740 out of control
00:47:24.220 or did you
00:47:25.280 maintain a good
00:47:26.060 weight today?
00:47:27.840 Now, imagine
00:47:28.460 yourself ten years
00:47:29.300 from now, you're
00:47:30.320 barely walking up
00:47:31.160 the stairs.
00:47:32.740 Your sex life
00:47:33.780 is gone, your
00:47:35.180 self-esteem
00:47:35.940 gone, your
00:47:37.000 energy gone.
00:47:38.600 Just imagine
00:47:39.220 it.
00:47:39.920 That's you ten
00:47:40.640 years from now
00:47:41.140 if you fuck up
00:47:41.780 now.
00:47:42.040 If you stick
00:47:44.280 that, whatever
00:47:45.080 that thing is in
00:47:45.820 front of you, if
00:47:46.840 you put that in
00:47:47.380 your face and
00:47:47.940 you chew it and
00:47:48.500 you put it in
00:47:48.860 your stomach and
00:47:49.980 you keep doing
00:47:50.500 that, that's
00:47:51.580 you.
00:47:52.660 Just imagine
00:47:53.240 it.
00:47:54.200 All right, now
00:47:54.660 I'm done.
00:47:56.220 That's it.
00:47:57.840 That was
00:47:58.260 technique.
00:47:59.980 Did I change
00:48:00.660 your willpower?
00:48:01.540 Nope.
00:48:02.380 Because willpower
00:48:03.120 never existed.
00:48:04.160 I couldn't change
00:48:04.820 what doesn't
00:48:05.300 exist.
00:48:06.200 Did I change
00:48:06.900 your knowledge?
00:48:08.380 Yes.
00:48:09.540 Not in a
00:48:10.360 scientific way,
00:48:11.280 but I added
00:48:12.420 to your
00:48:12.800 current
00:48:13.140 understanding
00:48:13.860 a little
00:48:15.060 bit extra
00:48:15.700 about what
00:48:16.840 future you
00:48:17.740 could look
00:48:18.300 like under
00:48:18.780 two different
00:48:19.300 scenarios.
00:48:20.740 And that
00:48:21.240 little bit of
00:48:22.240 information that
00:48:23.480 you brought
00:48:23.840 forward into
00:48:24.560 your present
00:48:25.080 changed what
00:48:26.380 you know,
00:48:27.460 how you process
00:48:28.600 it, what you
00:48:29.080 focus on,
00:48:30.140 and in a very
00:48:30.980 small way,
00:48:32.160 some of you
00:48:32.980 just got a
00:48:33.660 boost.
00:48:35.080 So that's
00:48:35.620 technique.
00:48:37.180 So I rest
00:48:38.500 my case.
00:48:39.100 obesity is
00:48:42.640 an information
00:48:43.500 problem that
00:48:45.320 we imagine
00:48:46.180 to be a
00:48:46.960 willpower
00:48:47.460 problem.
00:48:51.840 Does anybody
00:48:52.860 have any
00:48:54.880 pushback?
00:48:56.880 No.
00:48:58.200 Because you're
00:48:59.120 all convinced.
00:49:02.000 Turns out I'm
00:49:02.880 good at this.
00:49:03.500 All right.
00:49:07.520 On that
00:49:08.120 note, I'm
00:49:09.040 going to end
00:49:09.400 it here,
00:49:10.140 because I
00:49:10.720 want you to
00:49:11.380 think about
00:49:12.540 this as the
00:49:13.200 last thing at
00:49:13.980 the end of
00:49:14.380 this live
00:49:16.220 stream,
00:49:16.740 because that
00:49:17.600 will keep it
00:49:18.000 in your mind
00:49:18.400 a little bit
00:49:18.780 longer.
00:49:19.100 All right.
00:49:20.060 Just keep it
00:49:20.540 in your mind.
00:49:21.740 Just keep the
00:49:22.420 frame.
00:49:23.660 Willpower doesn't
00:49:24.440 exist.
00:49:25.620 If you increase
00:49:26.380 your information,
00:49:27.580 you can get
00:49:28.700 what you want.
00:49:29.660 Just increase
00:49:30.280 your information.
00:49:30.920 Experiment,
00:49:33.140 experiment,
00:49:34.060 experiment.
00:49:35.620 That's all
00:49:36.500 for today.
00:49:37.840 Bye for now,
00:49:38.420 YouTube.
00:49:38.600 YouTube.