In this episode of Coffee with Scott Adams, we begin a new series on the concept of "ESG" in the world of the Dilbert comic, "Dogburp." In this episode, Scott explains what ESG is, why it's important, and how to define it.
00:00:00.000Good morning, everybody, and welcome to what will be, no doubt, one of the highlights of
00:00:08.520your life. It's called Coffee with Scott Adams, or CWSA. I encourage you, all of you, to say
00:00:15.520CWSA from now on, because it saves you some words. And I would encourage you to hit that
00:00:21.320if you're on YouTube, hit that little subscribe button. I never tell you to do that because
00:00:26.200it's so annoying. So I'll just ask you once, hit that subscribe button, because apparently
00:00:32.640that makes a big difference. Now, would you like to take your experience up to, I don't
00:00:38.000know, ludicrous levels, for example? Yeah, yeah, you do. And all you need to do that is
00:00:44.520a cup of hunger, a glass of tank, or a chalice of stein, a canteen drink, or a flask, a vessel
00:00:48.220of any kind, filling with your favorite liquid. I like coffee. And join me now for the unparalleled
00:00:55.760pleasure, the dopamine hit of the day, the thing that makes everything better. It's
00:01:00.960called the Simultaneous Sip. And it's coming at you right now. Go.
00:01:06.280Ah. Yep. So good. That'll make you slide off your chair. Well, here's the question that
00:01:23.460you can think of while I'm looking for this thing that I'm going to show you. So this is
00:01:28.660a question from Machiavelli's Underbelly. I quote his account a lot. And he asks this
00:01:35.000today. Why do you believe that you're made out of something different than your imagination?
00:01:40.020In your imagination, let's say dreaming, as a good example of imagination, you have complete
00:01:47.700worlds. And in your dreams, you can touch things, can't you? Doesn't everything have weight when
00:01:55.160you're dreaming? If you touch something in your dream, it feels solid, right? So why do you think
00:02:00.160you're made of something different than your dream? There's no reason to think so. There's no reason.
00:02:07.060But that's not what I wanted to show you. I promised you that I would take care of the
00:02:13.360scourge of ESG. And I am a cartoonist of my word. And so today we begin a series on ESG. And
00:02:26.740the first in the series will be Dogburp, who has been hired. Actually, the ESG thing, I'm going
00:02:33.360to hit in a few different ways. So there'll be some gaps. It won't be continuous. But in today's
00:02:41.840comic, you can see Dave, the new character. Now, if you don't know the new Dave character in the
00:02:48.780Dilbert comic, Dave is a black employee. Give you a little close-up there. He's a black employee
00:02:57.320who's the joke, the running joke, is that he's a prankster. And although he is obviously
00:03:04.820black, he identifies as white because he's just pranking his boss. Anyway, so that's the
00:03:11.340context. But Dogburp says to him, says to Dave, he says, Dave, your boss hired me to solve all
00:03:17.780his problems by renaming stuff. Does that sound familiar? Solve all your problems by just renaming
00:03:25.560them? And then Dogburp goes on. He says, I realize you identify as white just to prank
00:03:31.540him, but he asked me to rename you as black so he can reach his ESG goals. And then Dave
00:03:38.420says, you are a worthy opponent, but I can change my identity as often as I want. And Dogburp
00:03:44.540says, I get paid by the hour. Now, this takes some explaining. Takes some explaining. The
00:03:52.100first thing you have to know is, is it weird to you that I didn't define ESG? Did that stick
00:03:59.940out to you? Did you say to yourself, how many people are even going to read this comic and
00:04:03.800know what ESG means? Well, first of all, they don't need to. It's written. It is written
00:04:10.980so that you could still get the joke without knowing what ESG means. But I intentionally
00:04:18.060don't define it. Because once it appears in a Dilbert comic, and there are court cases that
00:04:24.420have actually confirmed this, it's generally considered common knowledge. So I'm sort of
00:04:30.440gaming the system. It is literally true that court cases have looked at Dilbert comic strips
00:04:36.580to determine what is common knowledge. Because if it's in a comic strip in a newspaper and
00:04:42.260it's not defined, then the argument is, well, if he didn't have to define it in a mass media,
00:04:48.740it means it's common knowledge. There was actually a year 2000 case that was based on that. Somebody
00:04:56.060claimed they didn't know the year 2000 would have some technical bugs involved with it.
00:05:02.780And the prosecution said, it's impossible that you didn't know that, because it's common
00:05:06.560knowledge. It's even in the Dilbert comic, which it was. So here's the first cartoonist trick.
00:05:15.360I like to give you a little persuasion and marketing tips as I go. By not defining it,
00:05:20.940what behavior did I cause? By not defining ESG, what behavior did I cause? Curiosity, right?
00:05:30.260If you can inspire somebody's curiosity, well, you have them. And basically, if I could make you
00:05:36.420curious, I own you. Because you're going to stick around. You're going to find out what's the answer
00:05:45.000to the mystery. So the first thing is a little curiosity about what that is. Secondly, some people
00:05:52.500will look it up. Yeah, they'll look it up for the first time. Now, if you make somebody do something
00:05:58.320physically with their body, such as go search for something else, what does that do for your art?
00:06:07.200It binds them to you. It's a bonding exercise. So if somebody does something because of my cartoon,
00:06:14.100and then gets back to the cartoon, and creates more of a structure of activity around it,
00:06:20.280then they have bonded with me. So as part of the strategy that sometimes I don't explain
00:06:26.180things that are entering the common use but aren't quite there yet. So here the idea was that if Dave
00:06:36.660can change his identity as often as he wants, and Dogbert is also getting paid by the hour to rename
00:06:42.340stuff, that they have a standoff. And Dave will keep redefining himself, and Dogbert will keep
00:06:50.760redefining his redefinition. Anyway, as long as Dogbert gets paid by the hour, he's fine.
00:06:56.140All right. A lot of people ask me, why don't I move out of California? Because we've got all these
00:07:05.960problems. We've got the heat wave going on. We'll talk about that in a moment. We've got all the crime
00:07:11.460and the taxes and the immigration and stuff like that. Do you know why I don't move? Does anybody know
00:07:19.480why I don't move? Let me tell you. Yesterday in my town, it was 112 degrees. And I call that a nicer
00:07:30.020day than Florida. Have you ever gone outside in Florida in the summer? On any day? It's like you're
00:07:43.120being punched to death just walking outside. Do you know how often, how many days a year it's unpleasant
00:07:50.240to walk outside where I live? Hardly any. Hardly any. At 112 degrees, it didn't stop me from doing
00:07:59.540anything. At 112 degrees, I just did my outdoor stuff early in the morning. You know, it was around 75.
00:08:07.540And then I go swimming at night. I do all my errands. I mean, it's just the same. No difference
00:08:15.820at all. So at 112 degrees, because I don't have humidity, it's not that bad. I mean, it's noteworthy
00:08:23.500and you don't want to hang around in it. But it's no big deal. Now, you also hear a lot about San
00:08:31.100Francisco and L.A. and the homeless people and all that stuff, right? So you say to yourself,
00:08:35.960how could you live with all that crime and homelessness and needles on the street? To
00:08:41.240which I say, there's nothing like that around where I live. That is less than, you know, 1% of 1%
00:08:48.780of the total land mass of California has anything bad happening on it. 99.99% of all of California,
00:08:58.200this enormous state, it's kind of awesome. It's kind of awesome. The view is good. You
00:09:05.720know, traffic is a little hard. Traffic is hard in the metropolitan areas, but you can
00:09:10.120stay away from them. You know, just tell Amazon to bring you your stuff if you need it. So if
00:09:18.020you're wondering what's the mystery of why people stay in California, they're definitely moving
00:09:21.840into the cities because the cities are mismanaged. But where I live, the population is growing.
00:09:26.560Where I live, there are way more people moving in. The value of the real estate here zoomed during the
00:09:35.060pandemic because people were moving out of the city and into my neighborhood. So I have the place
00:09:40.540that you move to, not the place you move out of. If you lived in San Francisco, that's the place you
00:09:47.040move out of. If you lived in L.A., depending on the area, that's the place you'd move out of. But you
00:09:53.960move to my neighborhood. It's a big place. You'd like it. You really would. So yesterday, I got a text.
00:10:03.960I forget what it was. It was in the early evening. And it was a text from the state saying that we're
00:10:11.620going to run out of electricity any moment unless you turn down your use of electricity, like right
00:10:17.660now and for the next several hours. What did I do? The moment I got a text that says you might lose
00:10:24.880your power completely if you don't raise your temperature on your thermostat and stop your usage.
00:10:32.320What did I do immediately? Do you think I did nothing at a protest? Or did I immediately turn down my
00:10:41.800appliances? I walked directly to my appliances and I altered them all. Turned off lights, closed
00:10:50.780doors that had, you know, AC zones. Kept my office and my bedroom at a reasonable temperature
00:10:57.800because I used them. And other things, I just, you know, turned off the AC and let it drift up
00:11:04.020because my house is well insulated so it doesn't get above 80 usually. Now, how did I feel about it?
00:11:11.800Here's the interesting question. Let me ask you, how did I feel about that? What was my internal
00:11:19.000feeling when I had to stop what I was doing and turn down, turn up the temperature? How did
00:11:28.760I feel? Because remember, I tend to be a cantankerous personality. I don't know, sometimes I can be
00:11:36.820cantankerous. I tend to be, you know, reflexively against being told what to do. I do not like my
00:11:45.620government telling me what to do, right? Let me tell you what I did. I immediately changed everything
00:11:51.540and I felt really good about it. And then I woke up today and I read the results. Do you know what
00:11:58.160happened in California last night? That text went out because we were, apparently they could measure
00:12:04.200when you're getting right up to the limit of your electrical usage. We got right up to the limit.
00:12:09.860I think we were using 45, whatever, and 50 was our limit. And we got there. And as soon as the text
00:12:15.460went out, boom, dropped like a rock. Dropped like a rock. Californians just said, well, what do we have
00:12:24.820to do? Okay. Well, that's better than losing power. It was easy. Not only did I do it, I felt okay about
00:12:32.340it. Now, today I woke up to lots of criticism, a lot of criticism. I guess some people thought I
00:12:39.280shouldn't have done that. Now, the problem is how we got to this point. The problem is not what I did
00:12:44.240yesterday. What I did yesterday is not terribly relevant to, you know, energy management in California.
00:12:51.420I'm just saying that here's what I was missing. Here's what I was missing. Yeah, the critics are
00:13:01.560going to say, oh, you sheep, you sheep, you did what you were told. But let me tell you how it felt.
00:13:09.420It felt like a shared crisis. And I felt like I was pitching in. And I felt connected to the rest of
00:13:19.380California, no matter what their political leaning was. More connected, more connected to the people
00:13:27.640in California than any time in the past, well, maybe since I've lived here. No, actually one other
00:13:32.980time. There was one other time Californians were more coordinated and on board with each other.
00:13:41.700It was the big earthquake. What was the year? Do you remember the big earthquake that whacked
00:13:48.600everything? When the big earthquake hit, I was out here in California, 80, 89. When was it? Late 80s.
00:13:59.580That's when the freeways collapsed. You know, I was like, I was one exit away from the freeway that
00:14:05.200collapsed. Now, as it turns out, I wouldn't have been on it. But I was that close to a pretty big
00:14:11.740disaster. Like, as it happened. Like, I was right there. I was just not under it, luckily.
00:14:21.940Have you noticed, if you follow the news and you're following the imaginary civil war that
00:14:26.200we're supposed to be in? The imaginary civil war makes you imagine that you're at each other's
00:14:31.760throats, because on Twitter it looks that way. If you follow the news, it looks that way.
00:14:35.720But the moment, the moment I got a text from my state that said, if you don't all band together,
00:14:46.720you're all fucked. I banded together. I banded together. Because you know what? I don't want to
00:14:52.980be all fucked. And I don't want the other people to. I probably would have been fine, because my house
00:14:58.900my house was designed to withstand a power outage. It was designed for that purpose. So my house was
00:15:05.900designed to be fireproof, water shortage proof, because I have my own well, and energy loss proof.
00:15:16.220It's not as loss proof as it could be. But it's designed so that the temperature will never be
00:15:21.000too high or too low, just because my insulation is so powerful. So it wouldn't have been a big deal to
00:15:27.580me if the power had gone out. I just would have, literally, I would have gone out and gone swimming.
00:15:34.180If my power went out, I would have said, oh, okay. I would have walked outside and just got in my pool.
00:15:39.700That's it. That would have been my entire suffering for the night. So I didn't need to do it. I didn't
00:15:44.980need to turn off my power. I didn't need to change it at all. But the fact that I woke up in the morning
00:15:50.500and found out that, apparently, the whole state, in some kind of lockstep fashion, said, I could do
00:15:56.760that. That is completely reasonable. Now, it's not reasonable that we got to this point. Don't take
00:16:03.800me wrong. Don't get me wrong. It is not reasonable that we had to do this. But once we're here,
00:16:10.360I'm not going to let my fellow Californians die. Am I going to let a Californian die because I didn't
00:16:20.720change my temperature a little bit and go swimming? Really? So it was the smallest little effort on my
00:16:27.440part. But here's the thing. It really reminded me that we don't have a common enemy. And we kind of
00:16:35.900need one, don't we? So the United States hasn't had a common enemy for a while, not a real one.
00:16:43.280So we divided into these two teams so we'd have the way to still fight. Well, at least we'll fight
00:16:48.600with each other until we get a common enemy. But the moment I got that text, that was a common enemy.
00:16:55.920Right? The temperature was a common enemy of everybody in California at the same time.
00:17:00.880And as soon as we saw that common enemy, how much did we care about politics?
00:17:05.900Zero. Zero. Zero. It was the most pure moment of the last five years. It was the purest moment of
00:17:14.780being a human in the world. Oh, I have to do this to save my fellow humans? I'm in. No problem.
00:17:24.440So it was actually kind of a magical moment. I know that I'm going to get criticism for being a sheep
00:17:30.020and blah, blah, blah. Why do you live in California? Blah, blah. I live here because your state sucks
00:17:34.880compared to where I live. Let me be honest. Where I live is fucking great. Even in California.
00:17:43.200Even in California. It's fucking great. It's way better than where you live most of the year.
00:17:50.600I get that where you live is awesome when the leaves change. I get that where you live is amazing
00:17:56.820for like a month or two in the spring. But if you want to have pretty good weather all year,
00:18:02.020you're going to come where I live. All right. Where I live, you don't die because you went
00:18:06.540outdoors, except for three days this year, I guess. You would die if you went outdoors too long.
00:18:14.040All right. So, oh, here's the other thing. Do you know what I haven't heard at all for the last,
00:18:21.720uh, uh, I don't know, two days? I haven't heard anybody complain about, uh, climate change not
00:18:28.260being real. Now, again, I'm not talking about the fact of it. We're not talking about the science of
00:18:35.100it. I'm not even arguing climate change. I'm just saying that we're so anecdote driven that it is,
00:18:42.480it would have been impossible to be in California yesterday, walk outdoors and doubt climate change.
00:18:49.040Now, do I understand that a few days of hot weather don't mean anything? Yes, I do. Yes, I do. I
00:18:57.480completely understand that a few days of hot temperature in California don't mean anything.
00:19:02.620It doesn't mean the models are correct. It doesn't mean you're going to burn up. It doesn't mean
00:19:06.940anything. But even as much as my rational brain says that doesn't mean anything, that's just a few
00:19:13.400days of extra hot weather. I'll bet we've had those in the past. But when you walk outdoors,
00:19:19.040the first thing you think is, oh shit, this is real. The, the, the anecdotal, uh, persuasiveness
00:19:27.040is so high when it's 110 degrees that even though your, your conscious brain is saying, don't believe
00:19:34.560it, don't believe your senses because they're, you know, they're not reliable compared to science,
00:19:39.600not compared to data. Don't believe your senses. I know it's hotter than you've ever felt it before.
00:19:44.600Don't believe that. That's just an anecdote. It's not useful data. And then you walk outside
00:19:50.360and you feel it. And as soon as that sun hits your skin and you've never felt anything like
00:19:55.380it. Like there are a lot of people yesterday in California, probably a lot. I'll bet there
00:20:00.320were millions of people yesterday who had never felt that hot in their life walking outdoors.
00:20:06.200Don't you think? At 110, there's a lot of people who felt that for the first time. I'll bet
00:20:12.800every one of those people who felt that for the first time just decided that climate change
00:20:17.800is real. Um, let me remind you of my personal opinion on climate change, which is that, uh,
00:20:26.100I think the basic science is real. That's the most reliable part, the basic science, meaning
00:20:32.160that all things being equal, if you added CO2 to the air, it should heat up because that's
00:20:37.920just basic science. But as Jordan Peterson pointed out recently, there's so many variables
00:20:44.120that the models are basically useless. And I will add to that, given that AI will be, I
00:20:51.760think, reaching the singularity within three years, any prediction about humankind after three
00:20:58.800years from now, it's just nonsense. Complete nonsense. It's entirely possible that AI will
00:21:04.920solve climate change in four years. Solving it in that context would mean developing a plan
00:21:11.420that was not obvious to us. But once you see it, you say, oh shit, that would work. It
00:21:16.380turns out you just figured out how to make fusion, which could happen. You know, the AI is actually
00:21:22.760a big part of the advanced nuclear designs. If you have AI, you can quickly adjust your
00:21:33.760containment. I guess I'm using the wrong words. But you can quickly adjust your reaction.
00:21:40.720Would that be the better way to say it? Somebody help me out with the technical words. But if
00:21:44.520you're using AI and you're very rapidly adjusting your situation to maintain your, I don't know,
00:21:50.840the reaction or maintain the safety of it, whichever it is, you need AI to do that. Humans can't do
00:21:56.660that. So AI is actually a critical technology for nuclear, as it turns out, the new designs.
00:22:04.740All right. So I don't know about you, but a lot of people are going to believe in climate change who
00:22:09.420didn't believe it before. I do believe climate change is real. And I do believe that humans are
00:22:17.140part of it. And I do believe that we can't predict it at all. But I don't mind that we panic a little
00:22:24.520bit, because it does cause us to build new industries and stuff. I don't think we're making
00:22:28.840all the right decisions. Case in point, Michael Schellenberger notes today on Twitter that
00:22:35.480scientists claimed that the algae bloom in the San Francisco Bay, which killed over 10,000 fish,
00:22:42.220was due to climate change. So that was a claim at one point, that there was all this algae that
00:22:47.360killed a bunch of fish, and it was climate change. But now we found out it's due to the failure of
00:22:51.260local governments to upgrade the region's antiquated sewage treatment plants. So it was actually just
00:22:56.260the government failure of sewage treatment that the scientists decided was a clear sign of climate
00:23:02.160change. Would everybody be okay with the following statement of fact? Regardless of how true climate
00:23:16.660change is as a risk, and regardless of what is true or false about the central nature of the claim,
00:23:24.200I think it's basically true. Regardless of how true it is, do we agree that much of the evidence
00:23:31.140to support it will be absolute bullshit? Would you go with me then? So you don't have to agree
00:23:36.440with me whether the basic science is correct. You could disagree with me in that. But could we both
00:23:41.980agree that whether the basic idea is correct or not, the evidence shown is so fucking bad.
00:23:50.920And I think it's because there's so many people who are trying to make a living, right? Because you
00:23:55.320get your best scientists who do their work and say, hey, we got this problem. And then all the lesser
00:24:00.280scientists need to publish a paper, too. Well, I've got to do something on climate change,
00:24:05.420because that's important. And then you get these lower-level studies and lower-level hypotheses,
00:24:10.400and suddenly the public doesn't believe anything, right? Because science at that point is lying to us
00:24:17.960nonstop. And so those few true things just get, you know, the good stuff gets thrown in with the garbage,
00:24:24.440and you think it's all garbage. I mean, I think the main crime against conservatives and Republicans
00:24:32.880and anybody who doubts climate risk, I think a crime has been committed against that group
00:24:39.420because they were fed so much bullshit that they don't believe anything. They don't believe anything.
00:24:44.420And let me ask you this. Should they? Should they? If you had been fed as much bullshit as conservatives
00:24:54.480and Republicans have been fed for years, would you believe anything? And that's a big problem. It's
00:25:01.320the crying wolf problem, right? So I think this time this is a real risk. But if you tell me you don't
00:25:10.320believe it because they lied to you so many times in the past, I'm going to say, you know,
00:25:14.340you know, that's not crazy. If I say, I think the vaccinations might be a good idea, but I can't
00:25:21.740tell, there's just no way for me to know. But you say, well, I'm not going to risk it because they
00:25:27.480lied to me so many times in the past. Then I say, that's not crazy. That's not crazy. You might be
00:25:33.520right. You might be wrong. But you're not crazy. You're definitely not crazy. By the way, how
00:25:40.780hard would it be to run for president and win? Is it hard to show respect for an opinion
00:25:47.080you don't hold? It's not that hard. I mean, I feel like I'm doing it right now, right? I'm
00:25:54.420giving some respect to the other side. It's not that hard. And I don't think it took anything
00:25:58.180away from my argument at all. In theory, it would make it stronger. All right. I have
00:26:07.200an observation that some of you will hate, that people who have completely conquered their
00:26:13.560ego look like people with huge egos. And you can't tell the difference. And the reason you
00:26:20.960can't tell the difference is most of us have damaged egos. So we're just projecting. And let
00:26:26.180give you an example. When I hear people say that Trump has a huge ego, I say, but that
00:26:33.660is completely counter to all the ways he acts. Because yes, he does a lot of bragging. Does
00:26:40.980a lot of bragging. I get that part. But it's also like his job. You know, he's literally a
00:26:46.820marketer, brander who became president. And both of those jobs are about exaggerating your
00:26:53.320qualities. So, but here's the part that doesn't make sense if he's protecting his ego. Do you
00:27:01.520think he would act the way he acts if that was his main concern? Do you think that Trump
00:27:06.280doesn't know what way to act for people to like him and respect him the most? Because I think
00:27:15.160he does. You think he doesn't? All right. Well, then let me, we'd be guessing about him.
00:27:21.440We can't read his mind. So I'm going to take you out of the guessing zone and put you into
00:27:26.640my own head. Have you ever seen me say things? Sort of a rhetorical question here. Have you
00:27:33.720ever seen me say things that you said, oh my God, that sounded pretty arrogant and a little
00:27:38.560more certain than he should have been. He's got a big ego there. Have you ever heard anything
00:27:42.720that made you say that? Whoa. We're certainly interpreting that as Scott has a big ego. Right?
00:27:50.800You've all seen me do it. Now, here's a question. Do you think I wasn't aware of how I would sound?
00:27:58.880In any situation in which I've acted arrogant or egotistical to you, if that was your opinion,
00:28:05.280do you think that I was unaware how I would be received? Of course not. It's not rocket science.
00:28:14.960It's obvious. I know exactly how I'm being received. So why do I choose to do it? Why would I choose to
00:28:21.680do something in which I know, easily I know, it will not be well received, I will be mocked,
00:28:28.080and people will have a lower opinion of me for it. Why do I do it? Or, yeah, or narcissism. Why do I do it?
00:28:37.120If I know people are going to have a negative feeling about it, why do I do it?
00:28:45.040Sometimes it's for effect. That's correct. Sometimes it's for energy. That's part of, for effect.
00:28:51.760But here's the thing. I couldn't do it if I had an unhealthy relationship with my ego.
00:29:00.640I don't think any of it's true. If I tell you something awesome about me, I don't think it's true.
00:29:10.080So the thing that you can't tell is what I think is true. So if I tell you that I'm right about
00:29:19.280something, I don't know if I'm true. I mean, I don't know if it's true. It would just be an opinion.
00:29:26.720So I would, I would ask you to look for this. If you're trying to figure out if somebody really,
00:29:34.080their ego is out of control versus they've completely conquered it to the point where
00:29:38.880it's just not part of their decision making, look for people doing things that they clearly
00:29:43.760know would not be good for them. And then, you know, it's just for effect, right? They're
00:29:49.600trying to accomplish something. All right. Um, so in the Wall Street, no, Washington Post
00:30:01.200had a editorial saying that the GOP wants to be the education party. And I think it was encouraging
00:30:08.800the Democrats to fight back against that. Now, my comment was that, uh, branding the Republicans
00:30:15.600as the education party is pretty good. It's not bad. What do you think of that? The education party?
00:30:24.800Yes or no? Does that sound persuasive to you?
00:30:27.040Do you think you could get any extra votes with that? Um, yeah. Here's my suggestion. The parent
00:30:40.720party is a better persuasion. If you say you're the education party, then Democrats say, how can
00:30:48.960you be the education party? You don't even believe in climate science. It's just too easy. As soon as,
00:30:55.760as soon as you say we're the ones who will educate you, the other side has plenty of ammunition,
00:31:01.280plenty of ammunition. But if you say we back parents,
00:31:08.560you have it all. The parent party is the high ground. Education party is the low ground.
00:31:16.400The low ground fight, you might win, you might not, but it's a fight. The high ground,
00:31:21.200you're just going to win. The whole point of the high ground is it always wins. And you can tell
00:31:27.360it in advance. As soon as you see it, you say, oh, okay, that always wins. Now, the only thing that
00:31:33.280would beat that high ground is what's the one form of persuasion that beats the high ground? There's
00:31:38.960only one. What's the only way they can beat the high ground? Fear. Fear. And that's what Biden's doing.
00:31:46.800Fear. He's using fear, persuasion, and he's using it brilliantly, I would say.
00:31:52.000He's killing it. Right? He's not the most capable person at the moment. But on this one, you know,
00:31:58.720narrow mission of demonizing one side, he's killing it. He really is. It's all we're talking about. It's
00:32:06.400in the headlines. It's dividing the country. People are talking about the civil war. It's working.
00:32:12.000Now, I'm not saying that means he gets more votes. But has he scared part of his base? Yeah.
00:32:20.160Yeah, it's totally working. So there was a poll in the Trafalgar group. They did a poll and they
00:32:29.120said that found that about 57% of the likely general voters said that Biden's speech, calling
00:32:36.720MAGA Republicans extremists, represents a dangerous escalation in rhetoric. And of course,
00:32:42.720independents were even more sure that it was a dangerous escalation in a rhetoric.
00:32:49.360Now, I was asked, is that a persuasion fail if the public doesn't like it? So the public is saying,
00:32:57.520hey, Biden, you're ginning up all this conflict and hatred, and that's opposite of what you said you do.
00:33:05.440So therefore, is it a persuasion fail? Is it failure that he's doing the opposite of what he said he'd do?
00:33:11.360And he's doing it as hard as you could do it. Opposite of what he said he'd do, that everybody knows.
00:33:17.680And he's doing it as hard as possible. Is that good or bad for Biden?
00:33:24.000What did I tell you about fear persuasion? It's just really strong. It works. Yeah, this works.
00:33:32.320He's killing it right now. I think it's completely working. Now, you might say to me,
00:33:38.080but wait, if everybody knows he's using this trick, and everybody knows they don't want a divided country,
00:33:46.480how could this possibly be working if people are saying, we see your trick, and we hate it?
00:33:51.680Stop doing that trick. We hate it. We see it. We see exactly what you're doing. Don't do that anymore.
00:33:55.840It doesn't make any difference. The only thing that matters is, did he succeed and make you afraid?
00:34:04.560That's all that will matter. They won't vote for something else.
00:34:11.280Republican, just like always. And he only has to move 2% of people or make 2% of people stay home.
00:34:17.440That's all. And does he have a fear persuasion that would get that done? He does.
00:34:22.400That's not a prediction. I'm saying he's using a tool that is appropriate to the job.
00:34:28.880Does he succeed? We'll see. But he's using the right tool if you have no ethical center whatsoever.
00:34:34.640And I think in politics, you can assume that. All right. Hillary Clinton is weighing in on her emails.
00:34:43.280Here's the claim she made. So she tweeted that Comey admitted he was wrong after he claimed I had classified emails.
00:34:51.120And she said Trump's own state department under two different secretaries found I had no classified emails.
00:34:56.160Can you do me a fact check on that? How did I get to 2022 while thinking that there were classified emails when she says there were not and that it was proven?
00:35:10.480Have I been fake newsed or is she lying? Is she lying or is it fake news?
00:35:15.600No. But here's the interesting part. Let's say I don't know if she's lying or not. But hasn't she just proven that you can be accused of having confidential things when in fact you don't?
00:35:35.760Didn't Hillary just give Trump his defense?
00:35:38.100If you were going to weigh the possible explanations for Trump having those documents, what would you put the greatest odds on?
00:35:49.980That he meant to sell it? Sell secrets?
00:35:54.180Well, let's say we're in a world where nothing can be ruled out, no matter how horrible.
00:36:43.060But by far, the biggest percent is that there was some misunderstanding about what Trump had and had given back.
00:36:53.440And that it was more like a bureaucratic who was in charge and who heard what and was there an agreement about what was confidential and what wasn't.
00:37:02.240Almost certainly, it's going to be that.