Episode 1911 Scott Adams: Let's Have Fun With The News Because Its Been A Wonderful Week
Episode Stats
Length
1 hour and 26 minutes
Words per Minute
145.02019
Summary
A story about a TV show with a very unusual name, and why it's a good one. Plus, Elon Musk's purchase of Tesla and why he should kill the company before the end of the year. And, of course, there's coffee.
Transcript
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Good morning, everybody, and welcome to what might be the dawn of the golden age.
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I think Musk's purchase of Twitter is changing things more than I thought.
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And I feel like it's not changing the technology so much as how we're thinking about everything and how we see everything.
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But first, how would you like to take it up a notch?
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All the way from the most exciting thing that's ever happened to you, coffee with Scott Adams, to something transcendent.
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Well, if you'd like to do that, all you need is a cup or a mug or a glass, a tanker, chelzer, stein, a canteen, jug, or a flask, a vessel of any kind.
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Fill it with your favorite liquid. I like coffee.
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And join me now for the unparalleled pleasure, the dopamine of the day, the thing that makes everything better.
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Mmm, mmm, mmm, mmm. Savor it. Savor it. Savor it.
00:01:07.040
Well, Dilbert.com is down this morning. I don't know why. I'll look into it later, but apparently my own website's down.
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I don't manage it, so I guess I'll have to look into that, too.
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All right, I've got to tell you this story, but I don't want to give you the personal identifiers in it, so it's sort of a real story, but I'm going to change the name, the name in the story.
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So last night, I was in an extended conversation, in a digital way, over the choice of a name.
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And the idea was to come up with an unusual name, sort of not a common name.
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It doesn't matter what the name was for or anything.
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So just imagine that this really happened, but the name is different, right?
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You know, that's great for a number of reasons.
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Now, keep in mind that Mortimer, I picked it in my example because it's a very unusual name.
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It was another one, but it was as unusual as that.
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Now, 30 minutes after this conversation, and I want to say this clearly,
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it's a name I probably have never used in 50 years or more.
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So probably it's a name that has never crossed my lips,
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and rarely would you ever hear it in the real world.
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I turned on a TV show from the 70s, and there was an episode in which a huge scene was all about that name
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And literally, it literally included the phrase, wow, that's a good name, within 30 minutes.
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I mean, seriously, that couldn't have happened by coincidence, could it?
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I mean, here's what a coincidence would look like.
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I'm not going to tell you the name of the show, because I don't want to put any identifiers in it.
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And it's the sort of thing where you have to sit there and think, did I make that happen?
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I mean, it would be one thing if you simply heard the name, right?
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That would be a coincidence, because you see that a lot.
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If the only thing that happened is, you know, we talked about Mortimer, and then I turned on the show,
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and somebody was named Mortimer, I wouldn't think that's a big coincidence.
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That would just be like an interesting little thing.
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But it was a whole scene about whether it was a good name.
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I mean, how often have you even seen a TV show that discussed whether a name was a good name for a person?
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All right, so let's talk about some persuasion tips for you.
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As you know, it's been my mission to kill ESG before the end of the year.
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Now, when I say kill it, I mean mortally wounded, right?
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But by the end of this year, I want to make it difficult for anyone to think ESG is a good idea.
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Like, you should sort of automatically feel a little embarrassed if you mention it.
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I said, if by 2023, just, you know, once for now,
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if by 2023 you still think ESG is a public good, as opposed to a money-making scheme, that's on you.
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Now, let me explain the persuasion that is embedded in this simple tweet.
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Number one, I put a date on it so it makes it sound a little more serious.
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Whenever you put a date on something or you put a number on it,
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it takes a concept that doesn't exist and just hardens it.
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So now it's like a little more real because there's a date.
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Do you remember what I said provocatively back in 2020?
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I said that if Biden got elected, there's a good chance you'll be dead in a year.
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Well, they're both pretty operative, but the year actually is pretty operative.
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If I said there's a good chance you'll be dead,
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then that would just be sort of a free-floating concern.
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But as soon as I put it within a year, it hardened it,
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By 2023, if you still think ESG is a public good,
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I said, if you still think, what's the persuasion in that?
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If you still think, tell me what the persuasion trick is.
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but the trick is to make somebody embarrassed that they got left behind.
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Wait a minute, why does everybody know something that I don't know?
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So I'm creating the impression that the smart people have already moved past you.
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You don't want to be the person who got left behind
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when the smart people have already moved to a better opinion, right?
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So I'm creating people's, I'm stimulating their competitive juices by saying,
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and then I say, as opposed to a money-making scheme,
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how hard is it to convince anybody anywhere of any persuasion
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that there's something that's really a money-making scheme
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That's the easiest thing you can convince anybody of.
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and the public is sort of primed to agree with that.
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So people's heads are just going to bob automatically
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The Democrats or the Republicans, pick anybody.
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I've got an alternative, so you can imagine the alternative.
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If you still think ESG is a public good, that's on you.
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Because you know what triggers cognitive dissonance?
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What triggers cognitive dissonance is being wrong
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in sort of a way that other people can notice, especially.
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because that would just trigger cognitive dissonance.
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Instead, I'll say, you know, we're all on this path.
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If you decide to move slower or don't take the path,
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All right, so you can see that you can pack a lot
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because although it didn't get a lot of retweets
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relative to, you know, my most retweetable stuff,
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which in my universe would be showing strong approval
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This is not a standard which I can achieve myself.
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And that is to stop using the words must and should
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when you're just trying to not discuss something.
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meaning that all the people giving it attention
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that you suspect died from a vaccination complication?
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There's just something magic about that number.