Join me for the unparalleled pleasure, the dopamine hit of the day, the thing that makes everything better, called the " simultaneous sip" and it happens now! Today's dopamine hit includes: - Carrie Lake's legal victory in her fight against the Supreme Court, Bud Light's decision to make a special can with a trans activist on it, and more!
00:00:28.840But if you'd like to take that experience up, all you need is a cup or a mug or a glass, a tanker, chalice, a stein, a canteen, a jog, or a flask, a vessel of any kind.
00:00:38.420Filling with your favorite liquid I like, coffee.
00:00:42.100And join me now for the unparalleled pleasure, the dopamine hit of the day, the thing that makes everything better.
00:00:47.360It's called the simultaneous sip, and it happens now.
00:00:58.840So, um, you might know that Carrie Lake was not successful in her legal challenge, and the latest is that the judge ruled that there was no special problem with her claim that 274,000 signatures were checked in two seconds.
00:01:20.160And then another 70,000, and then another 70,000 in one second.
00:01:23.420However, I'm going to demonstrate that that's very feasible.
00:01:27.180I'm going to do that on the whiteboard later.
00:02:04.960I guess they're going to, they've offered to buybacks any of their beer that is unsold on the shelves so the retailers don't get bitten too hard.
00:02:12.780But apparently what they've done is they took their Bud Light can that, at least one special promotional can had the trans activist on it, and they got a lot of pushback.
00:02:28.040So they've decided to make their can the, quote, Folds of Honor.
00:02:33.180Oh, no, they've got a program for that, for families of fallen and disabled American military members and responders.
00:02:44.380So it's a line of camouflage aluminum bottles.
00:02:49.820Do you call an aluminum thing a bottle?
00:02:52.640I thought if it's aluminum, you'd call it a can.
00:03:03.180So they came up with this wonderful idea, or at least an outside firm did, to promote Dylan Mulvaney, and then there was a bunch of pushback.
00:03:14.380So then they fired or put some people on leave, and now they've come up with a better marketing idea.
00:03:20.840So now they're going to wrap their product around disabled and fallen American military service people.
00:03:28.900I would like to give some marketing advice to the Anheuser-Busch Company.
00:03:37.920Now, this may be something that they missed in all their marketing studies.
00:03:45.560Generally speaking, what you like to do is associate your product with something that your customers like.
00:03:52.500So, for example, in the old days, when the customers were mostly men, they would associate their beer with attractive women.
00:04:02.640Because, I don't know if I need to connect the dots, but there are a lot of men, there are a lot of them, who like attractive women.
00:04:11.940And then they say, oh, beer, attractive women, and some of the good feelings that they have about one gets on to the other.
00:04:19.800It's the same reason that famous sports stars sell products.
00:04:23.940So, that's typically how marketing works.
00:04:35.660So, if you do it wrong, and you say, well, most of my customers have some, let's say, suboptimal feelings about the trans community,
00:04:45.960so I'll associate my product with that.
00:04:49.960Now, of course, Anheuser-Busch wasn't really trying to do that.
00:04:53.120It was really one bottle for one activist.
00:04:57.400But it got blown up into a bigger thing than it really was.
00:05:00.980And so, they quickly said, oh, oh, oh, I get it now.
00:05:05.700If you associate your product with something that your customers are uncomfortable with,
00:05:11.940they will buy fewer units of that product.