Bill Clinton's ex-wife, Linda Tripp, has died at the age of 70. Bernie Sanders drops out of the Democratic primary race. President Trump says he doesn't know why Joe Biden isn't supporting him.
00:01:48.240Linda Tripp's secret conversations with Monica Lewinsky led to the impeachment of Bill Clinton in 1998
00:01:55.360after she blew the, finish the sentence.
00:02:02.240Linda Tripp's secret conversations with Monica Lewinsky led to the impeachment of Bill Clinton in 1998
00:02:08.720after she blew the, after she blew the, after she blew the, after she blew the, after she blew the, after she blew the whistle on their affair.
00:04:55.920And I don't know if you could, I don't know if the best writers in the world could have come up with something that's, that's more provocative than the way I think he just sort of came up with it on the spot.
00:05:09.720I mean, that really is a gift, you have to admit.
00:05:12.240Love it or hate it, you just can't turn away.
00:05:15.700It's just so interesting the way he does it.
00:05:18.000Now, of course, one of the many things he does right in holding your attention, I've talked about before, it's an author's trick and a writer's trick, which is you create curiosity.
00:05:31.680And you see the President do that all the time.
00:05:33.580He says, well, you know, you'll find out later.
00:05:36.140He always does, he likes to have little surprises.
00:05:38.260He likes to tease you that there might be a surprise coming.
00:05:42.600So he knows how to keep you interested by not giving you the answer.
00:05:47.880Because anybody, anybody standard, like a normal politician who didn't know how to do this stuff so well, a normal politician would have just made an accusation.
00:05:57.000A normal politician would say, well, Joe Biden's a socialist too.
00:06:05.020Or he voted against that thing or he was for this war or something.
00:06:11.600I mean, that's how any normal politician would have approached it.
00:06:37.940It's sort of a story with a cliffhanger.
00:06:40.480You don't know quite what the answer to the story is, but you feel you have a notion.
00:06:47.480And it might be the same notion he has.
00:06:49.800Now, I've told you before that two of the strongest forms of persuasion are pacing and leading.
00:06:59.040And so in this case, the president is sort of pacing the public because the public feels almost exactly the way he's framing it, which is, I think I know why Obama's not endorsing him.
00:07:12.680I'm not going to say it out loud, but I think I know.
00:07:16.200Now, so he knows how to completely connect with his supporters in a way nobody's ever really done before, I don't think, from the presidency.
00:07:28.620And then the other trick, which I've talked about less, but it might be the most powerful one, is when he tells you what you're thinking as you're thinking it.
00:07:38.780Have I ever, I don't know if you've heard me say that before, but a powerful way to instantly connect with somebody in a way that allows you to be influential with them, because that connection just like locks in.
00:07:56.020And the technique is you tell somebody what they're thinking accurately.
00:08:01.760I mean, if you do it wrong, then it doesn't work at all.
00:08:04.320But if you can accurately guess, because you've just been around a while and you know how brains work, if you can guess somebody's unique thought, and the trick is it has to be a unique thought, not an obvious one.
00:08:18.440You know, guessing that somebody's hungry before lunch is not going to get it done.
00:08:22.380So you want to, you want to like reach in and guess somebody's really specific thought.
00:08:28.040And if you can do that, you just go click and you, and the two of you lock in.
00:08:33.400And then, you know, there's a opportunity or a channel open for persuasion.
00:08:38.720And you see the president doing this in this way, because he says it directly.
00:08:44.440He knows something that you don't know, that I think I know that you don't know.
00:08:49.240So he's basically talking about what's in our heads and everybody else, right?