Real Coffee with Scott Adams - The Scott Adams School -3135 04⧸16⧸26 JOSHUA LISEC Joins The HOME TEAM

00:00:00.000 How is TD making banking more human?

00:00:02.860 Easy.

00:00:03.600 With less bank talk and more real talk.

00:00:06.540 Less, your call is important to us, and more, how can we help?

00:00:11.040 Less confusion and more clarity.

00:00:14.280 It's things like being able to buy partial shares with TD Direct Investing

00:00:18.020 and tracking your spending and saving with TD MySpend.

00:00:21.900 It's getting more of what you want and less of what you don't.

00:00:25.480 That's how TD's making banking more human.

00:00:28.100 Are we human?

00:00:30.000 hmm somebody and there he is good morning just as predicted hello gracie

00:00:39.520 good morning you guys is everyone exhausted from filing your tax returns i know i am

00:00:48.740 yes you are i did make it though oh and made it yes he's the winner winner chicken dinner

00:00:57.500 so that means it's april 16th you guys 2026 and uh we we have joshua lysac today allegedly we

00:01:08.300 promise he'll be sliding in here and you know like i always say like kramer in a minute um but we

00:01:14.700 definitely i am so ready for my coffee you have no idea marcella are you ready for yours i'm ready

00:01:23.140 Owen?

00:01:23.800 Born ready.

00:01:24.900 Oh, snap!

00:01:27.480 I was born ready.

00:01:29.520 I was born ready.

00:01:32.340 All right, well then, if you guys are ready, I'm ready.

00:01:35.280 Let's do it!

00:01:37.000 And to get the fun going, all you need is a cup or a mug or a glass,

00:01:41.520 a tank or chalice or stye, and a canteen jug or flask, a vessel of any kind.

00:01:45.960 Fill it with your favorite liquid.

00:01:47.900 I like my coffee.

00:01:48.900 and join me now for the unparalleled pleasure of the don't be mean at the end of the day,

00:01:52.940 the thing that makes everything better, the simultaneous sip. Go.

00:02:00.760 Nailed it. Nailed it. Nailed it. That was delicious. Okay, you guys. So 0.95

00:02:09.720 Joshua is working on coming in. So don't worry. We still have a show. We are the most prepared

00:02:16.580 podcast ever, and it's not even close. Okay. So I did want to start because I was thinking

00:02:25.980 for all of the people out there that don't quite know how to pet your dog,

00:02:32.460 I've seen a lot of you making mistakes. I actually have friends that can tell you,

00:02:36.860 I've actually had the nerve to critique the way Dave Portnoy was petting Miss Peaches when he

00:02:44.640 first got her. I was like, why is he petting her like that? I know why. He did not see this micro

00:02:51.820 lesson. Here's a micro lesson on hypnosis. Not the entire body of hypnosis, but just one specific

00:03:01.600 part. I'm going to demonstrate on my dog, Snickers. And one of the most important parts of hypnosis

00:03:09.680 is observation, meaning that you want to look at the subject, in this case the dog,

00:03:18.020 to see what you're doing and how they're reacting. Is this something the dog likes?

00:03:25.540 Surprisingly, yes. How about this? How about that? Is a dog like that? Well, if this were some other

00:03:34.240 dog that would be really annoying it turns out that this dog loves this more than just about

00:03:39.960 anything see that sleepy eyed look it's like oh yeah i could have some more of that so you can

00:03:49.920 actually practice on your dog doing different things and then watching their expression now 0.99

00:03:57.020 she's not doing a good job today because she's acting like she likes everything i do

00:04:01.080 But usually you can find little micro-differences in our breathing or our muscle tone or positioning, our eyes are closing all sleepy like that.

00:04:13.280 And that's your lesson in hypnosis.

00:04:17.420 You've got to watch what you're doing and how it affects your subject.

00:04:27.180 That goes for some dating advice too, you guys, right, Owen?

00:04:31.080 yeah it didn't go so well when i went on that date and you know started patting my date's head

00:04:37.280 you're like do you like this

00:04:38.800 marcel and i could have helped you out with that

00:04:43.080 mm-hmm so the advice the advice

00:04:48.600 listen scott gave us some great dating advice you guys and um a lot of it not all of it but a lot of

00:04:57.400 it still lives on locals.com scottadams.locals.com where we hope you guys come over and subscribe

00:05:03.240 it's a good time over there and the locals right now they're chatting out there the we call them

00:05:08.900 the beloveds like scott said we are all the beloveds um and we are also all scott's debris

00:05:14.660 but anyway come to locals we want to see you over there um you can send pictures in the chat the

00:05:20.700 whole kit and caboodle so you guys today um when joshua gets here we have a fun lesson set up he's

00:05:27.340 working on coming in um but in the meantime don't worry because we have stories um this is just one

00:05:35.580 of those things i think scott might have laughed at it's just the irony of which this was fed to

00:05:42.240 me in stories today so i want to show you this clip and it kind of goes into what we're talking

00:05:48.140 about and um owen i'm going to actually come to you first after this clip to get your take okay

00:05:53.760 All right.

00:05:55.140 Men cheat more, but women cheat better. 1.00

00:05:59.040 Like, women cheat bigger. 1.00

00:06:00.780 Women cheat in ways that are, like, the soft place to land, 1.00

00:06:04.640 the exit out of the relationship. 1.00

00:06:06.060 And culturally, by the way, women get away with cheating 1.00

00:06:09.660 in a way that men don't. 1.00

00:06:12.460 If a man cheats on his wife, he's a piece of garbage

00:06:15.400 who couldn't keep it in his pants.

00:06:16.860 If a woman cheats on her husband, it's, you know, 1.00

00:06:19.820 she was desperate for love and attention,

00:06:21.740 and this was her journey

00:06:22.920 and she needed to figure out who she was

00:06:25.000 and she needed to learn

00:06:25.920 that the relationship was truly over

00:06:27.540 and only by crossing that final threshold

00:06:29.860 of being with another person

00:06:31.000 did she really solidify in her mind

00:06:32.960 the distance that had developed

00:06:34.640 between she and her spouse.

00:06:36.360 She's the hero of that story

00:06:38.100 even though she's the one who cheated.

00:06:40.000 Do you think there's some truth to that though?

00:06:41.940 You kind of did a satirical take on it.

00:06:44.560 I think there's truth.

00:06:46.040 Look, I think the truth

00:06:46.780 is at the bottom of a bottomless pit

00:06:48.400 and I think as someone who gets paid

00:06:51.040 to tell people's stories, I will tell you that, you know, most people, if you really

00:06:59.700 listen to their story, there's some element to it where they're a sympathetic character.

00:07:06.440 I mean, I'm skeptical anytime someone tells me the story of their life and they're the

00:07:09.940 hero of the story.

00:07:11.360 I prefer when someone tells me the story of their life and they have heroic moments and

00:07:15.200 they have weak moments and then, you know, that gives a credibility to the story.

00:07:19.420 Yeah.

00:07:21.040 um so ironically enough the man's name he's a divorce attorney his name is james sexton

00:07:29.600 and that was the trigonometry podcast but before we fully talk about that

00:07:34.320 here's the funny thing the next clip that was fed to me was this

00:07:43.200 i was like what are the chances

00:07:45.120 so i was like okay that was pretty funny and that was posted by one of my favorite accounts

00:07:52.600 clown world at clown world so owen what do you think about what uh james sexton said there on

00:08:01.240 trigonometry well i do i mean i definitely think there's a double standard of of sorts

00:08:06.280 with when men cheat versus women um and i think it probably just has to do with the stereotype of

00:08:13.660 you know men kind of being the ones that take accountability and are responsible for their

00:08:19.420 actions and I think a lot of women in general this isn't universal of course there's exceptions but 0.75

00:08:24.460 you know as a stereotype I think it's that a lot of women don't feel like they're accountable or 0.96

00:08:28.380 don't want to be accountable for what they do and so there's always some reason or some

00:08:33.180 justification and you know women want to understand how you're feeling and all that stuff and men just

00:08:39.040 don't do that. And, and so people kind of assume that men want to cheat, which men, many men don't,

00:08:46.000 but certainly some do. I think the, as I recall, the statistics are kind of maybe even in terms

00:08:52.560 of the number of men and women that cheat. But, you know, I, I think it's, you know, I, I don't

00:09:00.900 know. I mean, I think, you know, I've certainly never cheated on anybody. I've always been just

00:09:04.740 the type of person that would have one person at a time, essentially. So I can't really put myself

00:09:09.900 in the mindset of a man who cheats. But I think certainly probably in both cases, there would be

00:09:18.520 some underlying reason, at least in the majority of cases. I mean, I'm sure there's some guys that

00:09:22.940 are just by their nature cheaters. Just horned dogs. Yeah. But I think in many cases, it's

00:09:31.340 probably that there's some problem with the relationship. There's probably something going

00:09:34.400 on in the marriage or in the whatever relationship they have that isn't fulfilling some need. And

00:09:40.000 again, I don't say that to justify it. It's just, that's true. And I think, you know,

00:09:46.420 what he's pointing out is that in many cases, the social circles around women might be jumping

00:09:50.760 right to that justification as opposed to with a man where they say, oh, you know, you violated

00:09:57.500 your, you know, vows and all that. So I think what he's saying is probably true, especially

00:10:03.300 just in terms of how people around that person in their social circle and family and all the rest

00:10:07.860 would react to it um but in terms of what's actually going on i think it's a lot more equal

00:10:14.260 to me at least that's how i look at it so i mean there's a lot of you know talk about this stuff

00:10:19.920 now especially with uh swalwell and well i'll just leave it at swalwell we know everybody else

00:10:24.980 um marcella what's your opinion i always feel like well the men are cheating with someone and

00:10:31.300 they're women. So, you know, I feel like maybe it goes both ways. Not everybody's cheating with

00:10:38.380 the same sex partner. Some are, you never know. But what do you think? Do you think women get a

00:10:44.860 pass on this way easier than men will? Well, as Rush Limbaugh would tell you, you know, obviously

00:10:52.040 he um he's no longer here with us but he would call them the fem nazis so the idea changed after

00:11:02.000 you know women's liberation movement and all of that i think it's caused this different filter

00:11:08.380 where men are you know uh bad for cheating but women when they do cheat oh sorry for them uh

00:11:18.800 what did the men do that that she went out of the marriage and cheated um there was a time in

00:11:25.680 america where men cheating was like sort of ignored under jfk and before that um the press

00:11:36.640 didn't cover it you know but now it's used like as we saw we talked about yesterday in order to

00:11:43.040 blackmail in order to, as BJ said yesterday, in order to get a

00:11:47.480 politician out of office, you use that against them. And I think

00:11:51.920 they're using it against female and male politicians. But overall, 0.98

00:11:58.100 I think it's just the filter that we look through it. I think

00:12:01.280 cheating is wrong overall. But it's gonna happen because it's

00:12:06.500 biological. I personally think that there is certain people that

00:12:11.300 are biologically like more certain to have that and want that you know so and I think Scott pointed

00:12:21.080 out that you know he his argument was that you know if you if you think you're the person that

00:12:25.600 would never cheat it's probably just that you never had the opportunity I don't fully agree

00:12:30.880 with that I don't think I would be in that situation but I have to admit that you know

00:12:34.900 I've never been in the situation where like some woman was hitting on me and I had to resist it or

00:12:39.940 something like that. You were like, no, no. Yeah. So, you know, it's kind of hard to know how I 1.00

00:12:45.580 would behave if I were in Swalwell's position where, you know, he potentially has a lot of

00:12:49.460 power and influence and, um, that, you know, there may be a lot of opportunities or, you know,

00:12:55.800 whatever. So, and again, I'm not excusing anything that he did. I think he's a complete slime ball,

00:12:59.540 but, um, you know, I, I understand that people who are in powerful positions or are super

00:13:05.260 attractive or whatever might be in a totally different situation. So it's kind of hard for

00:13:08.700 me to put myself in their shoes and say, this is how I would behave if I were just like that.

00:13:12.900 Yeah. I mean, it's definitely, you know, it's a, it's definitely a hot topic, especially,

00:13:17.240 especially right now. Um, and you know, it's been going on as the days have been existing. So

00:13:24.000 it is interesting. And I, and you know, and there are different cultures around the world where

00:13:28.540 like the woman's got to be like, you know, relinquished to the house or covered completely 1.00

00:13:33.080 because you know god forbid but those men um also typically beat the shit out of their women so

00:13:39.720 it's it's a crazy world anyway cheating not cheating it's just a thing and i think scott

00:13:46.220 used to say too that um correct me if i'm wrong did he used to say that you're did he say like

00:13:53.620 you're not meant to be with like one person your whole life i feel like that's like that was kind

00:13:58.280 of his take like it's not natural you don't have one soulmate well the soulmate yeah but i think

00:14:04.340 he was kind of like well i know he talked about how you know sometimes relationships just run

00:14:09.540 their course and probably in the context of his marriages um you know it's like he he looked back

00:14:15.820 on it positively even though it didn't last forever and then he kind of pointed out doesn't

00:14:20.040 necessarily need to last forever um so i think he definitely had some some kind of perspective like

00:14:25.080 that right yeah all right so joshua's almost with us i just got an update um so anyway you guys

00:14:33.360 resist the urge if you can work on your marriages and relationships if possible there's so much good

00:14:39.520 information youtube videos mentors you can do it be useful try to try to make a better way if you

00:14:47.440 can really just do what you want um okay i'm like why am i giving you advice i don't know i could

00:14:55.920 yeah i mean okay erica said it was okay do what you want but don't cry to me if it all goes south 0.53

00:15:03.200 how about that there cover my ass um okay so marcella you had a light story for us was it

00:15:12.120 about I'll let you pick which one because Joshua was almost with us so let's just uh oh so I have

00:15:18.220 I have well the first story is very short it's called egg coffee so I know we do the sip every

00:15:24.420 day but I don't know if you guys are sipping with an egg coffee or just a regular coffee so

00:15:30.060 egg coffee has gone viral it's basically a Vietnamese drink blending raw egg yolk sugar

00:15:38.300 condensed milk and over strong coffee for a sweet marshmallow like foam and it's like

00:15:46.980 it's gone viral on tiktok instagram of course it is the rage so i don't know why would you

00:15:57.380 have breakfast and coffee just have it all in one in one all right so here my mom's dying right now

00:16:04.120 can hear her because you guys brace yourselves for impact okay so my mom was born in italy i don't i

00:16:12.840 that's all i can tell you she was born in italy and i'm going to blame it on that and yes we used

00:16:18.520 to do this so hold on to yourself okay she would take an egg yolk put it in like a mug okay and

00:16:26.760 then you'd put about as much sugar like that you could hold in your fist in there okay a lot of 0.99

00:16:33.160 sugar. And then she would take a fork and start doing this. Okay. So this is basically the 1.00

00:16:39.080 Vietnamese coffee without the coffee like this. And it would start to grow and grow and grow and

00:16:44.320 grow and grow and then eat it. And it was a, so it was a raw yolk with all that sugar. And she said,

00:16:53.160 oh, it's, it's eggnog. And I'm like thinking, oh, and then when I got older and I saw like eggnog,

00:16:58.200 I'm like, hmm, one of these things is not like the other.

00:17:01.480 Maybe she'll try it if she's watching.

00:17:03.560 All she needs to add is condensed milk and then the coffee.

00:17:07.080 And Vietnamese iced coffee, the one that I ever had did not have the egg part of it,

00:17:12.580 but it had the condensed milk and the sugar and all that good stuff.

00:17:15.900 Fricking the best coffee ever. 1.00

00:17:19.020 So mom, shout out to you.

00:17:20.780 And what were you thinking?

00:17:22.620 Owen, will you ever try this?

00:17:24.700 Absolutely not.

00:17:25.520 no i like eggs and i like coffee but they do not prolong in the same vessel

00:17:29.340 of any kind try this you guys i bet it is good because it got really really fluffy

00:17:35.780 no look who's here i don't see that hey everybody how we doing hello morning joshua

00:17:43.120 would you ever drink a vietnamese coffee but it's it's got a twist so it's um they're very

00:17:52.520 strong coffee condensed milk with a raw yolk beaten into it oh yeah sure yeah you know i think i would

00:18:01.720 i think i would too need to try this all right yeah let's go get one so welcome joshua i know

00:18:08.520 technical difficulties are so fun but um you made it and we're so happy yay thank you yes i used to

00:18:16.360 be able to join from the iphone app like on rumble studio but now when you click the link it says

00:18:20.920 you go to the link and it says download the uh download the rumble studio app like but but i do

00:18:26.680 have the rumble studio again download the rumble studio app but that that's exactly what i'm trying

00:18:32.020 to do here so okay so uh yeah now we're all we're all good and we're ready to ready to roll and i

00:18:36.820 have a lesson for you all should uh that be the time for that listen anytime's the right time so

00:18:42.120 we you know we do have news but we also prepared something right joshua and i think that you know

00:18:47.300 it's a it's a great lesson for everybody so um can somebody please clip this though and tell

00:18:53.760 rumble like please rumble please help us help you okay so joshua you came up with a good lesson for

00:19:00.900 us and if you're ready and you had a minute to breathe we'd love to dive into it yes and uh as

00:19:07.300 i like to do let's make sure the glare isn't so bad here okay so the lesson i'd like to share

00:19:17.000 with you today, everyone here at the Scott Adams School, is about writing. Wow, a writer wants to

00:19:22.760 talk about writing? Who could have possibly guessed that? So, I'm going to teach with you,

00:19:27.760 teach to you today, a method that I have actually trademarked because it is a unique method for

00:19:33.980 creating content. It is called the best way to say it. Some longtime listeners of the Scott Adams

00:19:42.420 School, and also Coffee with Scott Adams, will recognize some of these methods here.

00:19:49.720 So the methodology is called, as I said, the best way to say it.

00:19:54.740 Got to put a little trademark registration up there in the corner, and a little smiley

00:20:01.360 face.

00:20:01.900 So it goes like this.

00:20:04.940 Suppose you want to communicate something in essay form, a long form thread.

00:20:09.020 You have a substack.

00:20:10.180 You publish on LinkedIn.

00:20:11.340 in you have the opportunity to pop write an op-ed or you want to write a book short form

00:20:20.460 long form the best way to say it method will work for you to communicate with the clarity

00:20:27.340 with the specificity with the level of detail that you need and the process is going to go a bit like

00:20:34.960 this. So first of all, you're going to do what I do with my ghostwriting nonfiction book clients,

00:20:41.880 which is we actually, before we do any of the writing or build the full outline,

00:20:46.280 we start with a title and subtitle, or at least the working title for this. Your title,

00:20:53.340 be it your article, essay, white paper, that main headline of your thread, the first thing that you

00:20:59.920 see, that is what you're promising people rather than say, okay, for example, I'm going to, I'm

00:21:06.580 going to, uh, pimp my literary ride here, so to speak. My book's so good. They call you a fake.

00:21:11.860 I could have titled it something like an irreverent business guidebook for scaling your business

00:21:24.600 beyond your okay that's just snooze fest okay the snooze fest it's not bad but it's like okay

00:21:32.360 what's what what's the benefit here well the benefit of it is that you become so good at

00:21:37.980 what you do that people think it's fake and they have to come and look wow really i can get that

00:21:42.240 much attention that's amazing okay so you want to start with even if it's a working title we're

00:21:48.260 going to do this, the title of your work, which really is the promise of it. What is it that

00:21:56.120 you're actually promising people? What is the payoff that they're going to experience

00:21:59.540 from reading your thing? Then from there, once you know what you're going to be promising people,

00:22:07.420 you're going to do a brain dump. This is stream of consciousness, unfiltered, uncensored. I'm going

00:22:18.120 have to see if I can move a little bit here so people can see it. There we go. So you're going

00:22:22.500 to do a brain dump of literally everything you can say on that topic. You're going to go. There

00:22:28.600 is no censorship. There is no, oh, you know, maybe what, how do I really want to say this?

00:22:34.080 Just, just write it as fast as you possibly can. Okay. I did an interview with a newspaper in the

00:22:40.520 United Kingdom this morning and my official count of nonfiction books ghostwritten since 2011 is now

00:22:47.200 111 this is what i do people i start with a title and then i go now when i'm interviewing someone in

00:22:55.820 the ghost train situation i'm getting the brain dump from them and i'm also kind of leading the

00:23:00.960 witness a little bit by asking new questions that are more likely to get them talking and now i have

00:23:04.800 a transcript which is basically a brain dump now in your case let's say you want to start a sub stack

00:23:13.380 And your first piece, you know, oh, I think I want to write about this new law, this new rule,

00:23:18.620 or this new policy affecting my industry, my profession. So what do I say? What do I say?

00:23:27.220 Maybe you have a couple of ideas, but okay, it's going to be like, well,

00:23:30.740 I'm even bored out of my mind as I think about this idea. Well, what do people want to read

00:23:37.720 about this? What can you actually promise them? If there's changes in this industry that affect

00:23:42.260 how you need to do business, then are there loopholes you know about it? Are there specific

00:23:49.160 carve-outs that don't affect this portion of the industry? Are there severe fines that are

00:23:57.640 going to be levied against those who aren't aware of it, for example? So what is the thing worth

00:24:05.800 promising. Is it the abatement of pain or a guarantee of pleasure? Pain and pleasure

00:24:14.540 motivates behavioral change. I want a behavioral change. I want you to go from not reading my

00:24:19.880 thing to reading my thing. I want behavioral change. So I need to promise. I need to threaten

00:24:27.300 and coerce. Very bad things will happen to you if you don't read this, but also good things will

00:24:31.720 if you do. Smiley face. Okay. But that's just clickbait. Yeah. And it works. Next question.

00:24:37.640 You're going to brain dump everything you could possibly say on that topic,

00:24:40.480 but that will take weeks. There is usually top of mind, a supply of the core material that

00:24:47.720 needs to be present to fulfill this. Just write it all out. Well, there was this experience that

00:24:53.240 happened with the client. So then you write out notes for that client. Well, I also want to make

00:24:56.760 i tell people this you want to exhaust top of mind information so when you're looking at wow that's

00:25:05.400 only five pages in my google doc i thought i was going to say more than that and that took 45

00:25:09.960 minutes that wasn't so bad so now you have brain dubbed everything for your substack

00:25:15.640 your linkedin article or what have you that now is going to fulfill the promise but joshua it's all

00:25:21.560 out of order. It's messy. Part of it's a bulleted outline. It's literally all over the place.

00:25:26.880 Okay. So then from here, you're going to restructure, restructure, restructure, or really

00:25:36.800 you're going to reorder it. Now I think in terms of, of this, what makes sense for your order?

00:25:42.940 Is it chronological? With this example of this change in your industry, that very bad things

00:25:48.920 will happen to you if you don't uh obey it but there's a nice little carve out sweet loophole

00:25:53.240 that only you are uniquely aware of which you deploy on behalf of your clients wink wink

00:25:58.080 contact form below the order has to make sense so is it yesterday this new rule became law

00:26:09.760 or something that's a natural place to start and then you go from and do you could do chronological

00:26:16.880 order of literally the chronological order, the history of the thing, or maybe is there more so

00:26:22.400 a, a, a linear order and the chronological order doesn't matter. So what do I mean by linear as in

00:26:29.780 a, a line of things that will now happen that may not be in chronological order, but the structure

00:26:36.920 is going to be in linear order. So for example, you could say something like, here's what I'm

00:26:42.260 now doing for my clients since this is legal. That you should too. One, two, three, four, five.

00:26:49.100 And maybe you kind of have to do them all simultaneously, but there's a natural order

00:26:54.500 for those things. So those are two ways to restructure all your content. How do I restructure

00:26:58.880 my brain dub? Well, one easy thing to do is create a new bulleted list, either in a separate document

00:27:07.520 if you've got two monitor action or just up at the top of this,

00:27:10.740 you create a bulleted numbered list,

00:27:14.020 starting with one, bullet one.

00:27:16.060 Okay, looking at my brain dump here,

00:27:18.180 looking at my brain dump,

00:27:20.040 what is the very first thing that should go very first?

00:27:23.640 Well, that goes in cut and paste or highlight it and paste,

00:27:28.240 put it where it goes in point one.

00:27:31.980 Okay, what comes immediately after that?

00:27:33.600 Looking at my brain dump notes.

00:27:35.920 Okay, that's the second thing that should go.

00:27:37.520 Okay, now that's the third thing that should go.

00:27:40.820 And then so on and so forth, until you now have a properly chronologically structured,

00:27:45.840 restructured rather, or linearly reordered numbered bullet list of things.

00:27:53.380 Someone in the comments joked that you could just go pulp fiction with this.

00:27:59.320 I suppose so, but when we look at, but this person did it that way, or that person did

00:28:06.740 it that way you are not a prominent late 20th early 20th first century filmmaker that's not

00:28:14.140 the best way to say it the next thing you do now that you have this linear or chronologically

00:28:20.500 reordered bulleted numbered list of everything that fulfills this promise you want to see

00:28:27.980 is anything really important missing suppose you look at these steps and you realize

00:28:35.040 oh i totally forgot that you need to have one of the people at your company be listed as like the

00:28:42.440 compliance officer or something like that who's the contact person for this that you need to have

00:28:46.860 registered with the whatever i need to include that as well so is there anything that's obviously

00:28:51.420 missing so that way in case it wasn't top of mind in your brain dump and you forgot to write it down

00:28:56.060 anything missing you can now make sure it's no longer missing you add it this is where you could

00:29:03.440 do additional research. You could pull links. You could find the things that now need to be present

00:29:09.200 in order to have the best way to say it be the thing that is now that you have now written.

00:29:18.320 And then finally, finally, I'm going to put it over here so we can all make sure that we see it.

00:29:23.080 And then the final thing is going to be transitions.

00:29:26.800 transitions are key to make it readable to make it enjoyable now what do we mean by transitions well

00:29:37.720 here's the first thing i want to say about this okay and my brain dumped restructure uh the second

00:29:45.580 thing i want to talk about is this another third thing no one's reading that sorry even if you have

00:29:51.360 clickbait promise it's now going to feel like it was in fact clickbait sadly oh you promised all

00:29:57.680 these amazing things and then didn't actually deliver on them uh you hoser okay so you want

00:30:04.000 to ensure that there's preparation for the next thing you're about to say we've all heard the

00:30:10.000 expression tell them what you're going to tell them tell them then tell them what you told them

00:30:14.560 it's a little bit like that but in step one just as an example i'm going to illustrate this

00:30:24.480 because hypnosis technique and it's going to be a slightly slightly

00:30:33.840 slightly oversimplified but imagine you have step one here make sure it looks good okay imagine you

00:30:39.200 you have step two and imagine you have step three most people would explain this like oh no it is

00:30:46.500 it is in fact hoser not poser it is in fact hoser that's a thing people say in canada okay

00:30:51.620 i have a weird glare here okay there we go more intimate with joshua lyset so these are the three

00:30:58.880 these are the three steps it's a transition free experience step one is you're gonna do this and

00:31:03.680 then step two nobody wants to read that nobody wants to read that here's how you're gonna write

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00:31:46.680 Rich, creamy, chocolatey aero truffle.

00:31:49.540 Feel the aero bubbles melt.

00:31:51.560 It's mind bubbling.

00:31:52.540 Everyone who understands neuro-linguistic programming or hypnosis or hypnotherapy

00:32:07.420 understands what I just did. These are called nested loops. It is a way of preparing people

00:32:13.220 for the next thing, helping them understand the big picture without getting lost in the details.

00:32:17.640 so as i'm talking about step one i'm hinting at what's going to come in step two i'm hinting at

00:32:24.120 it okay i'm saying and you're going to need this later and this will become very important in just

00:32:30.000 one step or doesn't that make you wonder oh that's what comes next oh well fancy that i wasn't

00:32:39.960 expecting that who knew i want to make sure that i'm showing this here with my with my people over

00:32:46.440 on x but the point is you will then do the exact same thing with the second step you're going to

00:32:53.480 kind of prepare people for the third step that's what these loops here mean is you're sort of

00:32:58.200 talking about what's uh what's going to be happening next you're preparing them you're

00:33:02.320 hinting at it you're telegraphing it the thing is and then finally you want to explain holistically

00:33:08.760 here's what all three things in order will result in happening for you here are the benefits okay

00:33:17.400 let's say teaching the best way to say it live to scott adams fans okay very good thank you yes we

00:33:29.100 are a spontaneous people here at uh the joshua lisek experience of this of this whiteboard

00:33:33.920 inspired by the legendary great influencer scott adams so remember this nest this single loop right

00:33:40.340 here explains and now that you've done all three steps you are able to achieve the thing that i

00:33:45.520 promised you so it's not clickbait it's all bait and no hook i suppose because bait fishing hook

00:33:53.540 right it's like you put the bait on there and then you trick them and then you pull the fish

00:33:56.360 it's all bait and no hook wow i got a nice little snack it was worth it here with this

00:34:01.560 that is the process known as the best way to say it do we have any any questions or

00:34:06.440 hypotheticals joshua how would i do it like this either from uh you know the three of you here with

00:34:12.140 with me now or anyone in the anyone in the comments we can get to i love that i feel like

00:34:17.120 it's almost like if you had to think about um writing out directions for somebody to do something

00:34:26.000 and then if so i feel like i so i would write the way you're saying then i would go back

00:34:31.900 and try to imagine do or whatever the thing is that that was written so i'd be like okay so if

00:34:40.480 i do it exactly the way this was written will i get the result like when you said is anything

00:34:44.840 missing yeah it might be like you said you've got to like download this form and did it i mean

00:34:49.560 that's a huge part at that and a really good tidbit to give to somebody that might not know

00:34:56.040 you know the the ins and outs i always feel like i want to read things like you're saying that

00:35:02.200 always give me like a little bit of like behind the curtain and insider tips something that like

00:35:07.320 no duh i'm not going to just find anywhere else so i like the what's missing part the most i feel

00:35:13.800 like because um i always had this well so one of the things i do sometimes um in my other life is

00:35:23.000 help other businesses with things that they don't know that they're missing basically i call it uh

00:35:29.480 business betterment if anybody wants to use that feel free um and so it's like it's all the things

00:35:36.360 that i didn't know along the way because nobody told me and that's what is so important to offer

00:35:42.680 people it's like you know what nobody told me this i had to find out the hard way but i'm passing it

00:35:46.840 on to you and like, don't gatekeep things like that. Because if you release the gatekeeping,

00:35:52.860 I feel like then you're going to have people that are like, I'm going to him or I'm going to her

00:35:57.740 because they're not like trying to keep it all for themselves. And they're giving like the insider

00:36:02.640 tidbits. So I, I like the way you, you frame that. That wasn't a question. That was a comment.

00:36:09.600 Yes. Another, an analogy that I used. So I, this is, this is the best way to say it as a method

00:36:15.400 i teach and so good they call you a fake for for expanding it into books and then having the book

00:36:20.580 be sort of the uh the founder the foundation the cornerstone the linchpin pick your metaphor

00:36:25.960 of everything you do in your business so that your book is a basically your business operations

00:36:31.160 manual for getting results because then what you do is when you give everyone the instructions

00:36:36.880 to get the amazing result that people pay a lot of money for they read it and they go

00:36:41.460 this is literally everything i will ever need step by step with no step skipped yes that's way more

00:36:48.360 than i thought it was going to be can i hire you to assemble it for me can i hire you to just to

00:36:52.780 just do all of this for me i understand like i got all the things i read your book this is what i

00:36:57.640 want done i don't have time for that crap right you want to strategically overwhelm readers in

00:37:02.920 your sub stack or your linkedin or your thread or your book or what have you and then when they feel

00:37:08.520 the, oh man, this is going to be hard. Oh, by the way, I do this for a living for people. You can

00:37:15.320 get on my email list and learn more with this free bonus chapter that's now available to you.

00:37:19.720 There's this infographic that puts everything here in just one place. Wouldn't you like to

00:37:23.820 get this freebie? Oh, what's this? There's a free call booking link available. Oh, isn't that

00:37:29.700 convenient? Just as I was thinking, this is going to be too hard to do it myself. I learned that

00:37:33.840 the author does all of this thing for people just like me for reasonable fee oh isn't that

00:37:41.600 interesting i think i should book that but i don't have any objections now anymore i'm not

00:37:46.600 making this person compete on price because i read their book or what have you this is all

00:37:52.420 persuasion all of this and it's it's trademark not copywritten because it's an actual experience

00:37:58.480 it's a it's a unique way of doing business it's a unique way of things rather than copyrighted

00:38:02.420 but copyright trademark. I've ghostwritten some books on that too. Pick a topic, people,

00:38:07.120 and I've ghostwritten something on it. One exception is when I challenged people on this,

00:38:11.800 one exception I got one time was, have you ever written about taxidermy? I'm like,

00:38:17.140 I have not written on taxidermy. So almost everything I've written something about.

00:38:22.500 Well, there you go. Get on it. And actually, if you want to write on taxidermy, I want to know,

00:38:29.800 this is a serious question. So maybe you could take it from this standpoint. It's a very long

00:38:34.740 story. I'll save it for the, uh, the cave one night you guys, but I have a goldfish who's in

00:38:40.500 a bag of frozen water in my freezer for about 10 years now. I want to taxidermy him. Um, or I want

00:38:50.800 to put them into like a paperweight, like an acrylic paperweight. You guys, you just, you have

00:38:55.600 no idea anyway so i do want to know can you taxidermy a goldfish he's a pretty good size

00:39:02.600 his name was jeter and um maybe you could write a story about jeter my goldfish

00:39:07.160 go ahead marcella look at look at poor joshua he's like have you have you done um i had never

00:39:16.060 asked you to have you done fantasy like uh like a like ghost written for fantasy meaning like

00:39:23.400 the lord of the rings type you know that kind of fun enough i got my start as a ghost writer

00:39:30.760 completely by accident because i i began my career as a as a literary professional as a

00:39:36.940 novelist by the way i had my own we'll slide this off here i had my own um novel series and kind of

00:39:44.400 it was it was in the adventure thriller action let's say space and uh what happened was i wrote

00:39:51.900 I wrote these novels teeny tiny book publishing experience deal etc and then people are reading

00:39:58.260 my novels and asking me if I will write their life story like it's a novel because they tried

00:40:02.140 to write their autobiography it reads like a wikipedia article nobody wants to read that

00:40:06.040 can you write it more like a memoir where there's like characters and dialogue and setting

00:40:09.860 descriptions and inciting instant and a three-act story to kind of make some sense of my life so

00:40:14.360 even I felt like my life meant something I go okay sure and I do yes and so that is the experience

00:40:21.880 of Joshua Lise becoming a nonfiction ghostwriter is people want to have the inspired by true

00:40:27.540 events version of their life story, which is way better than the real thing.

00:40:30.620 Wait, so you have all these, these, these novels that, uh, how do you, how do I get

00:40:36.020 my hand on these novels that you wrote?

00:40:38.600 Published in 2012.

00:40:40.020 They're out of print.

00:40:40.800 As far as I know, there's like three copies in existence anywhere in the world now.

00:40:45.900 I mean, obviously people have, you know, people have purchased them a decade plus ago.

00:40:51.640 they exist somewhere. But I have written fiction since then. You did ask about fantasy,

00:40:58.620 so I will start there. I began, let's see, I was, I would have been 14, 15 years old when I started

00:41:05.920 writing my own sort of fantasy series saga, and I never actually finished it. I think I was

00:41:11.980 interrupted by end of my high school experience, sort of college, and I sort of did the brain dump

00:41:19.360 of all the things to say. And I didn't quite know what the method was for writing. I didn't quite

00:41:24.660 understand three-act story structures, starting at the end in mind, building your entire arc of

00:41:30.300 the protagonist around the antagonist. I didn't quite understand that. The balance of world

00:41:35.880 building versus action of the characters. All of the things that make, or rather separate good from

00:41:42.120 bad fiction, I didn't quite understand yet. I think the premise was pretty solid. And there

00:41:46.780 a few, let's say, fiction pieces that I have started since then that I thought would be an

00:41:51.960 interesting idea. But because of the business value created by a nonfiction book, where a CEO

00:41:57.720 or an entrepreneur or a founder or a management consultant can say, I literally wrote the book

00:42:01.680 on this business enterprise, hire me, dish. That's what I've been doing for more than 10 years now,

00:42:07.480 is writing those books for those founders, consultants, etc.

00:42:09.980 um joshua a couple of things one imagine the fantasy slash romance novel you could write

00:42:22.400 now compared to when you were writing things in 2012 like how much you've changed um that was just

00:42:30.500 a request. We want one, Joshua. And also, I just want to shout out to the most amazing comments

00:42:40.960 going by in the chat of how many people have some sort of pet in their freezer. It's quite amazing.

00:42:49.540 I mean, I thought I was going to be like shunned, but wow. So Joshua, I wanted to ask you if you

00:42:56.820 could give us an assignment. So I was saying to you, I feel like a lot of people are stressed

00:43:03.520 out right now. And I think writing can be very meditative. Um, you can use it as an escape,

00:43:09.900 whether it's for like 15 minutes, a half an hour, an hour, whatever. So could you give us an

00:43:16.280 assignment of, you know, how we can just sit down and just start to write and like, just to not,

00:43:23.780 like we don't want to be burdened by like picking a title or a topic. Maybe you could even give us

00:43:28.860 a topic and everybody can write about the same thing. Oh, okay. Can we do this? You give us a

00:43:35.780 topic. Okay. Everybody listen class project for extra credit. Okay. Joshua. Yes. Everyone write

00:43:42.740 this down. Joshua is going to give us a topic. We're going to all set a timer. Let's just do

00:43:48.360 10 minutes. Okay. 10 minutes. That's doable for everybody can carve out 10 minutes.

00:43:53.120 And Joshua is going to give us instructions on how to begin this process and quickly write for

00:43:59.120 10 minutes. And then if you're so inclined, I think it would be so interesting for us to post

00:44:04.880 what we wrote. If you can, um, I'll make a link with Joshua and all of us. If you want to share

00:44:11.800 and post what you wrote, how interesting it would be to see all the different variations that come

00:44:17.900 from a topic, maybe Joshua gives us an actual title, because that's the kind of the hardest

00:44:22.820 part. So let's, let's just see how that could go. So what do you think, Joshua?

00:44:28.260 Sure. I, because I sort of work in the experts niche of book publishing, where, you know,

00:44:34.880 like looking on my shelf, I have books by physicians, clinicians, surgeons, lawyers,

00:44:39.920 attorneys, accountants, you know, people who have multiple letters behind their last name

00:44:43.980 for one various degree's professional certification

00:44:46.720 or accolade or another.

00:44:48.920 Consulting hypnotists also have that, by the way.

00:44:52.460 Most of the people that I have interacted with

00:44:54.700 over the years from Coffee with Scott Adams

00:44:56.780 and now the Scott Adams School community,

00:44:58.620 you're some sort of a professional

00:45:00.140 who has attained some level of success.

00:45:03.460 And a number of you are something like best kept secret

00:45:07.000 of your niche, your space, your industry, your thing.

00:45:10.000 You have a decade, two, three even of results achieved, but you have like 45 followers on X.

00:45:18.480 You have 50 LinkedIn connections, let's say.

00:45:21.820 Okay, now you have a nice website and it looks pretty and whatnot, but like, is there inbound?

00:45:26.120 Are people finding you?

00:45:27.200 Is there that opportunity mill working on your behalf?

00:45:32.460 And we have all heard the expression of thought leadership, okay?

00:45:36.260 Thought leadership.

00:45:37.700 There is a quote that I don't recall who said it,

00:45:41.220 but it's something like,

00:45:42.360 you can't be a thought leader

00:45:43.360 if you're not sharing your leading thoughts.

00:45:46.300 Okay, that's just fun.

00:45:48.420 So what I'm going to recommend as the assignment here

00:45:51.020 is to become a thought leader in one simple step.

00:45:55.220 And that is to follow the best way to say it method

00:45:57.860 to write something the length of an article.

00:46:00.340 It could be for your sub stack

00:46:01.640 that you are now deciding to create

00:46:02.940 as a result of watching this,

00:46:04.360 your first ever LinkedIn article,

00:46:05.960 or perhaps your full ever X article

00:46:08.720 that you have that you've published.

00:46:09.980 Or you can do it as a thread.

00:46:11.180 Pick whatever short form piece that you want.

00:46:13.740 And I would like to assign you the breaking news subject.

00:46:19.280 What is the breaking news of your industry?

00:46:21.700 The breaking news, like actual breaking news.

00:46:24.780 So in my case, in the ghostwriting and publishing space,

00:46:28.540 I am the breaking news.

00:46:30.280 I was just featured in Business Insider

00:46:31.720 pointing out that 90% of the ghostwriting profession 0.98

00:46:34.080 is done, it is white.

00:46:35.960 because of generative AI and that people,

00:46:39.840 it's not that people don't like generative AI.

00:46:41.840 They don't like knowing that it was generative AI.

00:46:44.140 So if you can hide it, you win.

00:46:45.780 You get good, fast, cheap content.

00:46:48.840 So I'm getting interviewed left and right by people

00:46:51.100 because I am the breaking news with that headline of

00:46:53.040 90% of your entire business is gone as a ghostwriter

00:46:56.320 in the ghostwriting profession

00:46:58.380 because of the generative AI use.

00:47:02.180 Now, people who started ghostwriting with me

00:47:05.960 five years ago, 10 years ago. Let's say they're landscapers now. They work at a nonprofit,

00:47:11.460 let's say, or they're one lady. She became a certified esthetician and they're not ghost 0.60

00:47:16.680 writing anymore. I ghostwrite still and make a living doing this and co-authoring books

00:47:21.780 because I write the things that AI is not allowed to say. So I will be in business for a while

00:47:28.080 because I go past the edge where it says, as an LLM, I'm unable to blah, blah, blah. Maybe an LLM

00:47:34.340 is not able to but a jl is right is the breaking news of your space what is it what's what's the

00:47:41.740 new regulation the new policy and this you can just simply repurpose the best way to say it

00:47:47.300 could we could we update it a little bit because there are a lot of people that are not working

00:47:53.980 haven't worked and they are not in that space so i wanted to do something i love that idea and by

00:48:00.080 the way that's something everyone who is in an industry should be writing for sure but i want

00:48:06.240 to do one where we're all writing on the same exact thing so whether it's like something generic

00:48:13.760 and we all have the same title it's like a specific title and i just want to see like

00:48:19.840 how each one of us processes this one thing so maybe i'm i can't even think of a title right now

00:48:26.320 but um just something that's like universal because there's just so many people that aren't

00:48:33.120 professionals i i could i would have a hard time doing what you're saying too because i'm in so

00:48:37.680 many different areas but um i want to think of the people that are retired that aren't working that

00:48:43.200 were homemakers they raised children like what's something we can all write about i think you're

00:48:49.920 breaking yeah i do think the breaking news can be repurposed actually for for this for this people

00:48:54.160 also, because we live in a society.

00:48:56.880 I do speak with a number of homemakers

00:48:59.320 and people in that community often,

00:49:00.920 and what does affect them?

00:49:03.480 What goes on in your town, your city, your village?

00:49:07.560 Everybody has some breaking news somewhere.

00:49:11.720 Suppose one goes to Google, google.com slash news.

00:49:16.200 Google has a news-based search result.

00:49:19.480 If one may not know what is the breaking news

00:49:21.980 of your industry, just search it in Google News.

00:49:26.280 See what's coming up.

00:49:27.300 Published 12 hours ago.

00:49:28.880 Published one week ago.

00:49:30.440 Published three days ago.

00:49:31.820 Published a month ago.

00:49:33.280 And the same would apply for your city or your village

00:49:36.840 if you are, in fact, retired.

00:49:39.500 So I do believe the break and use assignment

00:49:41.240 is repurposable to everyone.

00:49:43.620 And it's also a way of actually learning new things

00:49:46.680 and getting into the world of a ghostwriter a little bit,

00:49:49.220 where you're assigned a project,

00:49:52.080 you gotta write this, okay, now write this book

00:49:54.060 about these things that you may not personally know

00:49:56.100 or understand, so now you have this whole assignment

00:49:58.300 laid out to you.

00:49:59.320 I do a lot of research real quick.

00:50:01.480 And often I learn new and fascinating things.

00:50:04.120 So I think that even for those who are retired

00:50:06.820 or those who are homemakers or stay-at-home daddy bloggers,

00:50:09.980 let's say, I believe this assignment is relevant

00:50:11.960 to them as well to actually learn what's going on.

00:50:13.860 Because as a thought leader, sometimes your job

00:50:17.840 not to know everything it's to curate the important things okay so we can do something

00:50:25.400 new about ourselves and each other well and if you have like multiple things going on maybe just pick

00:50:30.240 one of them and and just vote because again just i i think just commit to 10 minutes you could do

00:50:37.420 15 minutes like 10 or 15 minutes so you're not like you know taking away from other things you

00:50:42.060 need to do, but I think it is meditative. Um, and again, so now it's industry specific. So we'll

00:50:49.200 see that, you know, what, what your industry is. Um, and we'll get to know more about you that way.

00:50:54.820 It's a great idea. So we'll make a post Joshua or Josh, why don't you make a post include the

00:51:01.120 Scott Adams school in the link and like tag Marcella and Owen and I, and then you guys,

00:51:06.060 if you want to post and then Joshua can, you know, glance over them too. And, you know,

00:51:10.860 sure he'll have feedback or you know some kind of uh interesting take on on all of our different

00:51:17.820 positions what do you guys think are you in do it now we had some good titles why is fluffy

00:51:25.180 in the freezer why i hate gardening something about false eyelashes so yes i mean all of these

00:51:34.540 things let's do it i i love that and that way it's like a little extra credit project we get to do

00:51:39.420 together from the scott adams school and our guest professor marzella what do you think are

00:51:45.660 you going to do it yeah i may write how i prepare my coffee listen whatever i'm kind of you know

00:51:54.460 because the the other thing would be writing about being a lawyer or or like a ai maybe taking over

00:52:01.020 my job which like joshua i do some controversial cases ai does not go there so it does help that

00:52:11.980 you know but it it you know it's sort of different i mean i want to read that article marcella i want

00:52:17.500 to read the article the breaking news of of uh ai is is what what is a generative ai done to the

00:52:23.020 legal profession and what are the untouchable cases for ai i mean that sounds kind of interesting

00:52:27.500 the untouchable cases all right i mean kimberly it's not homework it's just for fun we just use

00:52:33.580 school terminology you're gonna be graded you're gonna be graded and if it's not good you have to

00:52:38.860 sit in the back of tomorrow's live stream no one will be getting graded it's just for fun

00:52:45.340 someone says no they're not doing it they would rather go to detention

00:52:48.780 oh detention might be the name of our uh nightly cave so and should we add that you cannot use ai

00:52:55.580 to write this yes it is nowhere at this procedure did i say use ai because you ai doesn't know

00:53:01.340 what's inside your brain necessarily what not yet when one's doing the brain dump it's about getting

00:53:06.540 all the things that are top of mind for you down and on and on paper and then some people will say

00:53:11.580 well i'll just then copy and paste my brain dump into ai and have it restructure it ai doesn't have

00:53:16.620 all the nuance that you do it will like organize it in a way and this is why it's so difficult to

00:53:23.180 use ai to write non-fiction is because non-fiction has to be step by step with no step skipped

00:53:29.420 and if ai because a is not embodied it hasn't actually tried to physically swing a golf club

00:53:35.580 or prepare the coffee or do whatever the thing is that you're teaching how to do

00:53:40.620 or adjust your career to the onslaught of generative ai ironically ai rewriting ai how does

00:53:46.220 that work it's very difficult i have found to straightforwardly just have prompt ai very simply

00:53:53.100 and then have it write something out here and it it's it's rather hard it's actually faster just

00:53:59.260 write the thing yourself in my opinion yeah we want you to the whole point is like the experience

00:54:05.340 of writing it to typing it handwriting it whatever you want to do if you hand write it take a picture

00:54:10.620 of it and upload it. Um, but it's just the experience of like having that quiet time

00:54:16.180 and using your brain and really like thinking about a subject for 10 to 15 minutes takes

00:54:20.900 your mind off of everything else. You could just put every, it's like putting your phone

00:54:25.060 down, you know, just take a pause, do something that you wouldn't normally do, write about

00:54:29.420 something you wouldn't normally write about. Um, really the world's your oyster. It doesn't

00:54:33.860 have to fully be your main industry. It could be any part of your life. Let's just put it

00:54:39.060 that way but just tell us you know the breaking news of that part of your life i love that joshua

00:54:44.880 i think that's good i think we'll all enjoy doing that um i'll go ahead and share that today's show

00:54:49.800 with that uh assignment i'll tag the three of you and this game kind of be the thread everyone post

00:54:54.480 your post your link to your article that you've written up uh the breaking news of your world

00:54:59.380 and some people will say well you know we we had the first the first ever uh disturbance of the

00:55:05.820 piece in my little village of 150 people well that's interesting i didn't know your village

00:55:10.100 existed all right so joshua will write out the assignment in a post on x and we can also post

00:55:16.720 it on locals for those of you not on x and so it will say i'll i'll share it to locals joshua

00:55:23.420 um so it can so you'll write the title you know uh breaking news of your world we'll call it

00:55:30.340 instead of industry. And he'll give the little parameters. And again, just 10, 15, 20 minutes,

00:55:38.120 don't make it like a project project. No one's being graded. It's just for fun. It's just to

00:55:43.920 kind of go through what Joshua taught us today. So I cannot wait to read the comments after this

00:55:49.140 show. They are off the chain today. I love it. You want to write about contrarians. Okay, do it.

00:55:58.440 do you post in the x community erica that's why i keep missing things i do dave i do um

00:56:05.840 if you guys go to scott adams page also we repost this show every day all of our links for x are in

00:56:15.440 that uh post joshua's will also be in there um so listen you need pope jokes okay so yes we're

00:56:23.660 looking we're looking after you guys we want your brains to keep functioning and uh joshua is like

00:56:29.060 the best person to get us thinking calmly and critically which i like i like it everybody said

00:56:35.920 joshua's so calming i love when he's here i'm like exactly did i attend villanova

00:56:42.200 um okay guys any pope jokes i don't have any pope jokes does anyone have a quick pope joke

00:56:49.780 for k blues she's looking for a pope joke i don't have any um yes okay good marcella anything um

00:56:58.820 that you want to close with or discuss no we'll we'll have news tomorrow we have a lot of news

00:57:05.700 yeah we have a lot of news that's going on i have i have one what there you go uh what what do what

00:57:11.320 do catholics do when they get arguments over the catechism what they pope and seethe oh lordy

00:57:18.540 bless your soul and i laugh i'm like bless your soul

00:57:23.320 do you have any um any tips on writing uh x post is that the same as writing a book

00:57:33.280 or is there a slightly difference it is uh with the best way to say it methodology i just showed

00:57:40.800 here i do unfold this all the way out to non-fiction books it has to do with a number of

00:57:48.600 steps so for example let's say i'm going to use a golf metaphor okay so suppose you're teaching

00:57:55.880 how to put the ball straight on the green so you swing the club back swing it forwards and the ball

00:58:01.780 kind of goes where you exactly aimed for it given the undulation of the green that could probably be

00:58:06.660 an article. If it's how to go from never swinging a golf club to winning your first amateur tournament

00:58:16.600 in 12 months or less, is that an article or is that a book? That really, really, really needs

00:58:24.440 the book. If not a book plus a companion workshop course with video content that's available for

00:58:29.840 or a $99 cross-sell.

00:58:31.500 Woo, woo.

00:58:32.340 Upsell.

00:58:34.020 Okay, so it has to do with the scope of the thing.

00:58:36.580 If you're teaching, like, here's one little thing to do,

00:58:39.160 okay, that's an article length.

00:58:42.420 That's 150 words to 1,500 words, let's say,

00:58:46.200 somewhere in there.

00:58:47.300 It has to do with the scope

00:58:48.460 of what it is that you're promising.

00:58:50.760 Okay, I like it.

00:58:53.000 Thank you, Freebird, for the $5

00:58:55.360 for me to write a book with Joshua.

00:58:57.660 go. All right, you guys. Thank you so much, Joshua. I'm glad you got in here. We really

00:59:04.700 miss you. So we're glad you come on and visit with us. You're part of the family. And tomorrow

00:59:12.180 we have so much news to get to. It's insanity. So we'll be here tomorrow. Is tomorrow Friday?

00:59:18.360 No. Yes. What the heck? These weeks are flying by. Thank you. Thank you. Thank you. You guys,

00:59:27.660 You guys, we love you all.

00:59:29.940 Did you guys like my disappearing trick today?

00:59:33.420 I took Owen off the screen and then I, he's gone.

00:59:37.760 He's just gone.

00:59:39.180 You didn't even see it happen.

00:59:43.280 Oh my gosh, that was amazing.

00:59:44.840 All right, so you guys start your goodbyes.

00:59:46.740 We love you.

00:59:47.520 And I will be on today's Thursday.

00:59:51.620 I might be on tonight or tomorrow night.

00:59:54.700 I'm not sure which one yet,

00:59:55.680 but I'll be on the what to be named cave. And we want to just say to be useful, to get out there

01:00:04.760 and touch some grass, do your writing assignment, check Joshua's Twitter handle, X handle. I will

01:00:10.820 also repost Joshua's post to locals and don't be embarrassed. Remember, don't be embarrassed or

01:00:17.640 afraid to share your writing. Like you are so not being judged. And maybe this is a really good way

01:00:23.300 for those of you that have a fear of that to, to get over it because literally no one cares. I mean,

01:00:28.740 look at us. We come on here every day, you know, we're just putting it out there. I don't care.

01:00:34.120 It's all good. So, um, we do our best. You do your best. Be useful to, um, Shelly and to Scott

01:00:40.920 and, um, always a closing single sip to our Scott and Joshua. Thank you so much from Marcella and

01:00:47.060 owen and i we really appreciate you all right love you guys to scott to scott bye guys see you in the

01:00:54.780 morning farewell thank you marcella are you running at the door marcella yeah okay you go girl bye

01:01:08.040 Bye.

01:01:11.680 Should I stay for a minute, you guys?

01:01:14.720 I cannot wait, by the way.

01:01:16.700 I have to go back and read these comments.

01:01:18.700 I was like, oh my God, am I the only one that's going to tell this crazy story?

01:01:23.420 No, you guys are just as insane and I'm so here for it.

01:01:26.440 Thank you.

01:01:29.260 Oh my gosh.

01:01:30.340 Let me see.

01:01:32.240 You guys are so cute.

01:01:34.760 Hi.

01:01:35.160 Bye. So I only can stay for a minute. It says, thank God it's Friday inside of the Pope's

01:01:43.940 slippers for toes going first. Oh, love it. You love the extra visit. You guys, oh, you guys,

01:01:54.140 I see Dr. Von Hardy. Thank you for making us a thumbnail. You guys, I need thumbnails for the

01:02:01.920 show. So if you guys want to play around with AI, that could be something else that's fun and

01:02:06.960 meditative. Um, but make us little thumbnails. You know how we put one in for each show.

01:02:11.820 We need a few. Yay. Bonus. Um, yay. Okay. Who's, Oh, look at this dog. So pretty.

01:02:23.360 I mean, Darla, I could write about my frozen pet. It's really like a, it's just,

01:02:29.600 Oh my God. Behind me, you guys, wait, can you see it? Let me see.

01:02:36.860 Okay. So follow my finger. Wait, right. Okay. Right here, tucked in next to a picture of my

01:02:45.340 dad right here. It's a little tiny like mason jar with my other fish, George. That was George

01:02:52.840 Steinbrenner. So I put him in the freezer because he died young and I put him in the freezer

01:02:58.960 in a Ziploc bag. Cause I was like, I can't flush them. Okay. I just couldn't do it.

01:03:04.120 Um, Oh wait, how about I'm telling this to everybody? Hold the phone, Erica.

01:03:12.060 Oh my God. I'm like telling everybody this story and it wasn't just rumble on YouTube.

01:03:16.380 So I put him in the freezer and he got freezer burn. And I was like, Oh no. So

01:03:27.440 he's very wispy. He's like disintegrating and all that good stuff. Oh my God, look at that cat.

01:03:35.640 So I don't have a business call business betterment, but my tagline is business betterment.

01:03:42.060 Um, I don't do it as much anymore. I just don't have time, but I, I was like heavy into that.

01:03:48.520 Like people would have me come in and look at their business, um, other business owners. And

01:03:53.460 Sometimes it's really just so easy for someone else on the outside to look in and be like

01:03:59.600 Here's what I see right away. Here's what I gather from talking to people

01:04:03.480 Here's my experience on your website. Here's my experience

01:04:07.820 You know trying to get information or this is what your marketing material comes off as

01:04:12.920 Um, i'm very opinionated. So it kind of comes natural to me

01:04:18.700 Yikes. Oh, so K-Blues, I have all the resin stuff in this cabinet. I bought the epoxy, 0.97

01:04:27.720 the this, the that, the UV light thing, the molds. All right. You guys, I'm sorry. Don't

01:04:34.740 be embarrassed. I'm not sorry, but I'm just telling you. I was afraid to do the taxidermy

01:04:42.020 thing for Jeter because I don't want to mess it up. I have to figure out a way to get him

01:04:48.080 dehydrated, but I still want him to stay like a little bit plump. And I think that I found this

01:04:54.460 spray that I can spray him with. But so in order to, I need to practice first. Okay. So a couple

01:05:01.460 of years ago, we were at like an Italian festival of all things where you can throw a ping pong ball

01:05:05.840 and win a goldfish kind of a thing or some little fish. So I went up to the kid that was working

01:05:10.700 that booth and I was like, listen, I know this is really crazy, but do you have any dead fish?

01:05:16.080 and he's like, Oh yeah, we have lots of dead fish. And I'm like, could I just have one? I was like,

01:05:21.640 I know it sounds crazy, but I'm trying to turn one into a paperweight and he didn't care, but

01:05:26.580 he's like, yeah, lady. So he gave me like three dead fish and he put it in one of the, I'm like,

01:05:32.740 make it look like it's not dead. So he put it like in the bag or whatever it was.

01:05:36.720 So I individually put them in bricks of ice in the freezer because I'm going to practice with

01:05:41.520 them before I get to Jeter. I don't know. This is where I'm at, but Jeter has been dead for a very

01:05:47.880 long time. I'd say eight to 10 years he's probably been gone. So, oh no, it's about, oh God, no,

01:05:56.080 it's been about 12 years he's been in the freezer. Stella's right next to me sleeping. She's on

01:06:03.220 um, a chair perched in the window. So everybody who's not a vegan has dead animals in the freezer.

01:06:13.700 Good Lord. Yes. A practice run. Oh, and J it's crazy. So it's just funny. And when I opened the

01:06:25.080 freezer, I'm always like, Hey Jeter, but I had him from the day he was born. The people that

01:06:29.080 lived across the street from me had a koi pond and they had goldfish and koi and whatever.

01:06:34.740 And the day that they were born, he's like, Hey, you want to pet goldfish? I'm like, Oh,

01:06:38.940 you got to give me two. And I mean, he was like this big him. And so it was George Steinbrenner

01:06:45.500 and Jeter. And so I had them in this bowl on my kitchen counter and, um, and so she, uh, George

01:06:55.260 died, uh, maybe like a year in, he didn't make it, which, you know, goldfish, but Jeter, look at my

01:07:01.480 glasses are crooked. Jeter was going so strong. He, I had him for years and he was like very

01:07:08.260 interactive. Like we had a lot of fun. Okay. You guys, I'm going to just tell you this story. And

01:07:13.100 then, and then I'm getting off because this is just too much personal information. Will I freeze

01:07:18.280 Stella? No. Every fish matters, right? So one day after, this is after George died,

01:07:30.580 I come downstairs and Jeter's upside down. And I'm like, oh no, what is happening to him? This

01:07:36.420 is really before the internet was jamming with information. And so I put some of his little

01:07:44.380 flaky food in there. And he would try to like get himself right side up and eat. And then he'd float

01:07:49.400 upside down again. I'm like, all right, he wants to eat. Like, I don't know what's happening. So

01:07:53.760 I start Googling, Google, Google, Google. And I find somewhere a suggestion to try to feed him

01:08:02.220 peas. And that maybe because his food is dehydrated, that's what's happening. So I got a bag.

01:08:09.080 No, that's a lie. I had to test it. So I got a can of peas, can of peas, and put them in the

01:08:18.740 freezer, drained them, put them in a freezer, like in a Tupperware container. Then what I would do

01:08:23.640 is I would take one out and it would like thaw in like a second between my fingers. And I would

01:08:28.280 just like push on it. And the pea would come out of the little skin and drop it in the tank.

01:08:32.940 and he would eat the pea. And because it wasn't this dehydrated food anymore, after like two days,

01:08:39.820 he righted himself. And then he lived for like five more years and like quadrupled in size.

01:08:46.640 So he used to eat frozen peas, fresh little canned peas, nothing fresh about canned peas.

01:08:54.840 And he lived and grew and got so big. And I would like change his water with him staying in the

01:09:00.760 bowl. You know how they're like, you have to acclimate them and blah, blah, blah. He was in

01:09:03.820 a bowl that was like this. And I would just run the tap water. I would drain half the bowl while

01:09:10.580 he's in there. I'd pour the water in. So the jet of the water would like kind of stir up the bottom

01:09:15.300 and I'd pour out like the dirty water, put more water, pour it out till it was like clean and put

01:09:20.820 them right back on the counter. And he had all that like oxygen in the water and he was eating

01:09:25.640 peas and I'd give him a little bit of flake food here and there. But man, we were like happy as

01:09:32.140 little clams, the two of us. He had a nice big bowl. It was amazing. Yep. That was my story.

01:09:38.260 I can't believe I just shared that on here. How'd you like it? I did. I saved him. I fixed him with

01:09:44.840 peas. And when you think about it, that food he was eating was like little cardboard flakes and

01:09:51.680 he wouldn't have been eating that in the water, right? Why would I give him dehydrated food? It

01:09:55.780 makes no sense. Makes no sense. So, oh, you're laughing. I love that. Water. I say water. Do

01:10:06.880 I say it weird? Is it Jersey? Oh, did you guys see, I'm going to show her tomorrow, the

01:10:11.340 politician. I don't want to say, I think she's a congressperson in New Jersey. I'm not sure.

01:10:20.080 But anyway, she's amazing. I've already friended her on X and she is so good. She is so Jersey

01:10:27.960 and I'm going to get her on this show. I'm telling you, you're going to love her.

01:10:31.320 I saved him with pee water. Don't pee in the water. Oh my gosh. You like it, Mary Kay? That's

01:10:39.960 so funny. They take a drink while eating dehydrated fish flakes. I know, but it's like this paper.

01:10:45.860 oh good

01:10:47.580 was

01:10:50.120 Jeter the DJ

01:10:51.560 yes he was Derek Jeter

01:10:54.260 eat your peas with honey

01:10:56.500 really

01:10:57.060 is that a real thing Kobe

01:10:59.740 where's Mike

01:11:02.960 did he leave bye Mike

01:11:04.460 oh look

01:11:06.980 at this kitty

01:11:07.940 you had Aaron Rodgers

01:11:10.760 in the freezer for a couple of months

01:11:12.520 because she died in January

01:11:14.820 Oh, so she's buried now?

01:11:16.880 Bless.

01:11:18.580 Mm-hmm.

01:11:20.560 Are you guys going to do the writing assignment?

01:11:25.100 Let's do it.

01:11:28.100 Jeter with the heater.

01:11:31.180 Oh.

01:11:32.820 Oh.

01:11:34.100 Keeps them on the knife.

01:11:36.200 Mm-hmm.

01:11:38.220 All right, bookish.

01:11:40.080 Have a great day, Gracie.

01:11:41.400 i'm trying to get jesse's attention i've loved him for years um i sent him a dm

01:11:50.060 i don't think i don't know i don't know i don't know how to like he will respond to me usually

01:11:55.780 if i message him um on if i comment on him but i need to i'll look into it because i'd really

01:12:03.040 love to have him on yes with the writing assignment yes you write for a living

01:12:08.720 I mean listen you guys

01:12:11.920 write about

01:12:13.000 oh like Baltimoreans

01:12:13.980 write about anything

01:12:15.420 just pick anything

01:12:16.580 it doesn't have to be

01:12:17.780 you know

01:12:18.140 industry or directions

01:12:19.760 and I think it's just kind of

01:12:22.120 I really wanted to do it

01:12:23.460 just because it's just a way

01:12:24.560 to kind of clear your heads

01:12:25.880 and sometimes I like to just like

01:12:28.500 get out of everything

01:12:30.040 I'm thinking about

01:12:30.960 and the noise

01:12:31.580 so I think it's just kind of fun

01:12:34.080 and I think Joshua

01:12:35.060 would get a kick out of it too

01:12:36.180 that you know

01:12:36.880 he came on

01:12:37.480 and that we're all doing it

01:12:38.720 you'll be a reader. Come on, tree. Comment and tell. Yes. I did tell him to check his DMs. You

01:12:50.240 know what? I'll write him a fresh new DM because now my glasses are making me nuts. Because now

01:12:56.340 my message I'm sure is buried somewhere. You're inspired. You'll write about your fish story.

01:13:01.500 Oh my God, you have to, I want to read that how to save and send. So Darla, you could also just

01:13:11.600 take a picture of it. Cause I know you can upload a photo, right? You could take a picture of it

01:13:16.160 and then just post it as a picture. Um, let's see. Oh, you have an idea for a topic. Uh, Stephen,

01:13:26.280 i mean you can if you want to let's see take notes three headlines for the day

01:13:34.980 take notes on what happens in the news the three headlines for the day yeah

01:13:40.180 i love you guys okay you guys i am gonna go um oh look at this baby i told dad no freezer

01:13:50.340 going to need a bigger freezer anyway if you wanted to do that crank one please don't feel

01:13:57.300 that way i mean unless you really feel like but don't worry about that if you want to do it do

01:14:04.260 it you could even um you could even audio it if you really feel that way um let me see

01:14:11.460 a flavor. Oh, you guys, I hope you're doing something good today. Um, do your stories,

01:14:25.400 be useful, all the good stuff. So I'll either be on tonight or tomorrow night. I just have to see

01:14:31.040 which way my, um, day shakes out. And you guys, I, I purchased a little convertible car from a

01:14:39.920 friend of mine. It's like a 2014, but I always, my whole life wanted a convertible and it's like

01:14:47.040 a retractable hard top. That was the only priority. I wanted it to be a hard top that

01:14:51.960 retracts, not the soft one. And so I finally got it. I had to do a little fixing up to it because

01:14:57.740 it needs some mechanical stuff and whatever. Again, it's not like a shiny hiney, but it's so

01:15:03.480 cute. And I just want to take it for a ride today so bad. So I think I'm going to do a few errands

01:15:08.600 with it and just let the wind go by. I'm very much looking forward to it. So, um, it's a dream

01:15:15.840 come true for me. I'm very excited. Comedy show for you today. Ooh, you're going to a comedy show.

01:15:23.020 Oh, Julie, that's awesome. You guys really, you know, I was talking to Marcella yesterday and I

01:15:28.900 was just saying like how amazing, honestly, like we feel everybody is and that we really look

01:15:36.720 forward to coming on and seeing everybody and doing this. So, you know, thank you guys so much

01:15:42.200 for showing up for us and, um, you know, to keeping this group together. If we don't show up,

01:15:47.740 we can't keep it going. Right. Um, so I like, I like that we're all still together.

01:15:53.420 I love it. All right, you guys. So, um, convertibles are overrated when you get hit by a

01:16:00.320 bug on your forehead at 70 for the first time. Yes. I know we have motorcycles. I know that pain.

01:16:06.340 We have motorcycles and boats. We go boating a lot. So I've been hit in the face. I've been

01:16:12.840 hit in the face. Um, Scott Ritchie make today's special for sure. You guys are the glue.

01:16:22.860 The bare shoulder is very sexy. Ooh la la. This, this is my cleavage is my shoulder right now.

01:16:30.500 Oh my gosh. All right, guys, I'll see you either tonight or tomorrow morning for sure.

01:16:36.340 I'm sure Scott had a Pope joke

01:16:38.840 Resting, sleeping, and acupuncture

01:16:43.160 Mary Kay, get better, feel better

01:16:46.620 And I'll see you guys tomorrow

01:16:49.820 Thanks you guys, thank you guys

01:16:53.480 Bye Gracie, bye guys

01:17:06.340 Thank you.

Real Coffee with Scott Adams - April 17, 2026

The Scott Adams School -3135 04⧸16⧸26 JOSHUA LISEC Joins The HOME TEAM

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