Relatable with Allie Beth Stuckey - Ep 1210 ｜ Is Your Sunscreen Poisoning You？｜ Bethany McDaniel

00:00:00.000 The great sunscreen debate, is sunscreen toxic or is it necessary to protect you from skin cancer?

00:00:07.260 This is a very controversial topic that we will be wading into in detail today with Bethany McDaniel.

00:00:13.480 She is the founder of Primally Pure, a holistic skincare and wellness brand.

00:00:19.220 We will be talking about so much, how she balances running a thriving business with being a present wife and mom,

00:00:27.020 how she interweaves her faith in the work that she does and how we can look to God's creation as a guidebook for how we can build a life that is truly healthy.

00:00:40.520 We've got all of this and more on today's episode of Relatable.

00:00:43.680 It's brought to you by our friends at Good Ranchers.

00:00:46.120 Go to GoodRanchers.com, use code Allie for a discount at checkout.

00:00:49.580 That's GoodRanchers.com, code Allie.

00:00:57.020 Bethany, thanks so much for joining me in person.

00:01:03.680 This is so fun.

00:01:04.660 I know.

00:01:05.420 This is awesome.

00:01:06.320 Thanks for having me.

00:01:07.320 Yes.

00:01:07.680 Okay.

00:01:07.860 We have so much to talk about, but I've been using Primally Pure products for a very long time.

00:01:13.520 I think I started with the, it's like the baby balm or the everything balm, right?

00:01:19.880 What is it called?

00:01:20.620 I mean, we have both, but you probably started with the baby balm because that's been around for longer.

00:01:25.780 And I think I remember you posting about that a long time ago.

00:01:28.840 That's still one of my favorite products ever.

00:01:30.700 Yeah.

00:01:31.000 It's amazing.

00:01:31.840 So I started following you then.

00:01:33.760 And then of course, like your values just shine through in what you do.

00:01:37.920 And that's why I wanted to talk to you because there are so many different facets of your life

00:01:43.040 and how you run your business and your podcast that I think will encourage this audience so much.

00:01:48.420 So let's back up to, before we even started talking about Primally Pure, I want to hear about you and your life.

00:01:54.460 Tell me how you grew up when you became a Christian, all that good stuff.

00:01:57.800 Yeah.

00:01:58.100 I grew up in a Christian home.

00:02:00.200 So actually everybody in my family is in the world of Lutheran church work and education.

00:02:07.100 Really?

00:02:07.620 And I was kind of the lone black sheep that didn't go into Lutheran church work or Lutheran education.

00:02:14.000 Okay.

00:02:14.400 And I got a lot of kind of like questions from family members.

00:02:20.320 They weren't really sure what was going on with me.

00:02:22.900 It wasn't that I didn't like have the same faith and believe.

00:02:27.540 I always did.

00:02:28.620 And I'm really grateful for that upbringing, but I just didn't feel called to it.

00:02:33.080 And, and so I was always interested in writing and communicating and being an entrepreneur.

00:02:40.940 Even from a young age, I was like always like peddling things.

00:02:44.640 Like I was the kid putting flyers on my neighbor's doors for like these kid shops that I would put

00:02:50.560 on where I would like sell these key chains and cookies and like things that I made.

00:02:54.940 Okay.

00:02:55.060 So an entrepreneur from the start.

00:02:56.860 For sure.

00:02:57.580 The writing was on the wall for you.

00:02:58.560 Yeah, it was.

00:02:59.940 And I would even like, I was even making skincare products, very toxic skincare products at

00:03:05.520 the time.

00:03:06.200 I was putting Crisco, mixing Crisco with food dye and putting that in like Easter eggs and

00:03:11.800 selling it as lip balm.

00:03:13.120 Okay.

00:03:13.600 At my kid shops.

00:03:14.300 So that is not being sold now through primarilypeer.com.

00:03:17.640 It never will be.

00:03:18.660 Okay.

00:03:19.200 Okay.

00:03:19.560 Just checking.

00:03:20.000 But my parents really did like support my, my interests and, um, my uniqueness within the

00:03:27.720 family.

00:03:28.100 And I'm really grateful for that because that really gave me the confidence to believe

00:03:33.000 that anything is possible.

00:03:35.520 And, and yeah, that's kind of, that's kind of how I grew up.

00:03:39.060 I went to, to college at, um, Concordia university, a private Christian university here in Orange

00:03:45.500 County and studied communications and creative writing.

00:03:49.220 I thought at that point, maybe I wanted to write for a magazine or be a part of a nonprofit.

00:03:55.700 My brother has down syndrome.

00:03:57.060 And so I always felt really passionate about supporting people with special needs.

00:04:00.960 And I went on to, I did both of those things.

00:04:03.920 I wrote for a few different magazines.

00:04:06.000 I worked for special Olympics, Arizona, and I don't know if we want to get into the whole

00:04:11.020 story right now, but okay.

00:04:13.080 So after it, and I just want to pause and say, I'm listening to you talk.

00:04:17.360 We have so many similarities actually in our story.

00:04:20.240 And I just love that God has allowed our paths to cross.

00:04:22.520 So yes, please keep going.

00:04:23.940 Oh, that's cool.

00:04:24.700 Yeah.

00:04:25.180 So I was working at, I'd gotten married and my husband and I got married and his family

00:04:30.960 had started a regenerative livestock farm called primal pastures right around the time we got

00:04:36.780 married.

00:04:37.560 And sorry, what is regenerative livestock?

00:04:39.880 So regenerative farming is just a way of farming that mimics nature.

00:04:44.880 And so rather than putting animals in a confined animal feeding operation where they, you know,

00:04:52.920 in the case of chickens are indoors constantly crowded together, just really living in their

00:04:59.020 own manure.

00:05:00.280 It's, it's raising animals outside on pasture, rotationally grazing them so that their manure

00:05:06.280 fertilizes the soil.

00:05:07.740 And then oftentimes plants are also raised in that same environment just as they are in

00:05:13.020 nature so that the, the soil is more fertile.

00:05:15.720 Um, and so they started a farm, a livestock farm, raising these animals regeneratively.

00:05:21.280 And that really opened my eyes to a whole new world of wellness and, and eating and, and

00:05:27.280 ditching toxins and chemicals.

00:05:29.720 Um, just stuff that I hadn't been exposed to before.

00:05:32.520 And, um, I was, I was really like bought into it right away.

00:05:38.220 It just kind of clicked and made sense for me.

00:05:40.460 And so that was kind of happening, but it wasn't a full blown business at the time we

00:05:45.200 were living in Arizona.

00:05:46.020 He was teaching high school.

00:05:48.000 I was working at the special Olympics and then the farm was kind of picking up momentum.

00:05:53.180 We, um, eventually moved back to California where the farm was and we were all living in

00:05:59.960 one house.

00:06:00.680 We were living cause the farm was at his parents' house at the time.

00:06:03.520 So you were living with his parents and y'all were all working on the farm together.

00:06:07.060 And this was what year?

00:06:08.600 This was when we moved back, it was like 2013, 2014, I think.

00:06:17.960 Yeah.

00:06:18.540 And, and so we moved back.

00:06:20.640 The farm was on two and a half acres at his parents' house, 1700 square foot house.

00:06:25.980 We were living there.

00:06:27.560 His.

00:06:28.020 That's family bonding.

00:06:29.240 It was, it was intense.

00:06:30.680 His sister and her husband had quit their jobs in Orange County and moved back in with

00:06:35.960 their one-year-old son.

00:06:37.200 His other sister quit her job in New York and moved back in.

00:06:40.460 So there was.

00:06:40.860 Oh my goodness.

00:06:41.600 There was a bunch of us living in this tiny house, like going out, doing farm chores.

00:06:45.600 We were processing chickens together in the backyard, like assembly line style, just figuring

00:06:51.000 it out from videos that we had watched on YouTube.

00:06:53.480 Amazing.

00:06:54.120 I mean, I was literally like gutting chickens, like taking organs.

00:06:57.920 Like my brother-in-law was always like the one slitting the chickens' throats.

00:07:01.700 Oh my gosh.

00:07:02.100 It sounds really graphic.

00:07:03.600 And, but I mean, that's like, this is what people used to do, you know?

00:07:07.180 And it's only weird because we're so disconnected from our food now.

00:07:11.220 Yes.

00:07:11.620 Um, so it was like, those were never fun days, but I'm grateful for the experience and it

00:07:16.520 was cool to, to have that learning.

00:07:19.360 I'm sure that you learned so much during that time and you didn't grow up on a farm.

00:07:23.940 No.

00:07:24.320 And so this was a completely new experience.

00:07:26.380 Were there moments where you're like, wait, hang on, what am I doing right now?

00:07:30.220 Yeah, there were.

00:07:31.280 Um, and, and at the time also I was starting to make skincare products.

00:07:37.080 So I was like in the kitchen making deodorants, you know, and there was a lot of people living

00:07:42.960 in the house, like a lot of people that needed to cook meals.

00:07:45.420 And like, there was just so many things to navigate throughout that whole process, like

00:07:49.740 tension between the siblings that like me and the other in-laws were like, oh my gosh,

00:07:54.760 this is, this is insane.

00:07:56.220 A lot, but I bet you learned so much.

00:07:58.220 So tell me living in that house, working on that farm, how did that lead to you making

00:08:04.260 deodorant in the kitchen?

00:08:05.780 So it actually started back when we were in Arizona because the farm had kind of already

00:08:10.580 started at that point.

00:08:12.840 And I was really like just into all of this, into all of this stuff and deodorant.

00:08:19.380 When I started researching more about the chemicals in our skincare and personal care products,

00:08:24.180 deodorant really stood out to me.

00:08:26.220 Because of just how toxic conventional deodorant is, I was determined to make a non-toxic replacement

00:08:33.220 that actually worked because there were a few natural deodorants on the market at the

00:08:37.760 time, but they didn't work.

00:08:39.000 And I feel like natural deodorant just got such a bad rap because the ones that were out

00:08:43.880 there were terrible.

00:08:45.100 Yeah.

00:08:45.620 And no one wants to stink it.

00:08:47.500 At the end of the day, if you have to choose between aluminum and smelling good and non-aluminum

00:08:53.040 and smelling terrible, most people are going to choose the toxic option that helps them

00:08:58.460 not sweat.

00:08:59.540 Okay.

00:08:59.720 Can we talk specifically about the deodorant?

00:09:01.800 I know we're a little bit jumping around because I want to hear the rest of your story

00:09:05.240 and how Primarily Pure started.

00:09:07.120 But this subject, there's actually a lot of debate.

00:09:10.020 I didn't know there was so much debate about aluminum.

00:09:12.400 I thought we all kind of knew aluminum in deodorant form.

00:09:15.780 It's really not good for you.

00:09:16.860 You shouldn't be, you know, putting it on your glands and your lymph nodes and your armpits.

00:09:21.360 But some people say it's such a small amount.

00:09:23.620 It's no big deal.

00:09:24.560 We have aluminum in our food.

00:09:26.400 So obviously you were researching this at the time that you decided to create this effective

00:09:31.320 natural alternative.

00:09:32.700 What did you actually find about the toxicity of antiperspirants in your research?

00:09:38.180 Yeah.

00:09:38.380 I mean, I, my, my opinion is that aluminum is toxic.

00:09:44.140 It's a heavy metal and it's been linked to Alzheimer's disease.

00:09:47.720 And so I think you could say that about any toxin that, oh, it's, it's in such a small

00:09:52.880 amount in this product or in this food or whatever.

00:09:55.880 But with things that are within our control, like why not eliminate what's in our control?

00:10:01.940 We, there are so many things that we don't have control over in our modern environment,

00:10:05.900 but our personal care products, our food, things like that, we have a say in.

00:10:10.820 And so I don't think that we should be intentionally adding to our toxic buckets just because it's

00:10:17.440 a small amount, but it's like a small amount applied every single day for people's entire

00:10:21.460 lives to a very absorbent part of the body.

00:10:23.520 And not only is aluminum toxic in and of itself, but it blocks your pores.

00:10:28.240 So it stops us from sweating.

00:10:30.360 Sweat is so important.

00:10:31.740 It's such an important way that our body gets rid of toxins.

00:10:35.280 And when we're inhibiting and blocking that process, we're stopping one of the main ways

00:10:40.620 that our body was meant to detoxify.

00:10:42.620 And we don't want to do that.

00:10:44.340 And so conventional deodorant also has parabens.

00:10:47.280 In one study, parabens were found in 98% of breast cancer tissues that were sampled.

00:10:53.680 So fragrance is another one.

00:10:55.620 I mean, there's just a lot of things in conventional deodorant that we don't want to be applying

00:10:59.040 in such an absorbent part of the body every single day.

00:11:02.180 And yes, when people ditch their conventional antiperspirant, they are extra smelly and extra

00:11:09.720 sweaty.

00:11:10.680 And we always tell people, just give it like a few weeks because once your body detoxes,

00:11:16.000 that kind of normalizes and you will still sweat.

00:11:18.660 You will still sweat with our deodorant, although it does have arrowroot powder that kind of helps

00:11:22.680 to absorb some of that moisture.

00:11:24.480 You'll still sweat at the end of the day, but that's actually a good thing.

00:11:27.600 It's not something that we want to get in the way of.

00:11:29.980 And most people find that the smell completely levels out as well.

00:11:35.440 And I honestly don't feel like I sweat that much.

00:11:38.880 Like I know you said sweating is important and I, you know, I believe that too.

00:11:43.580 And what I've researched and seen, and it's just kind of like common sense.

00:11:46.560 Obviously your body is shedding the things that it needs to shed and it works to cool you down.

00:11:51.120 Sweating also works to cool you down.

00:11:52.760 None of this is a paid advertisement.

00:11:54.340 This is just true.

00:11:55.260 I've been using this for a long time.

00:11:56.680 And what I love about it is that it goes on really well and that it smells good.

00:12:01.600 But you're saying that it doesn't use any like of the fake stuff.

00:12:05.380 So like what's wrong with a fake fragrance?

00:12:07.840 What's wrong with the fragrance that we see in most of our products?

00:12:10.760 Yeah.

00:12:11.080 The problem with fragrance is that you don't really know what's in it.

00:12:14.540 So fragrance is a blanket term.

00:12:16.260 It's protected by the FDA as a trade secret.

00:12:19.100 Companies do not have to disclose what's in their fragrance,

00:12:22.040 but it can contain thousands of different chemicals.

00:12:25.320 Yeah, there's thousands of chemicals that are protected under the umbrella term fragrance.

00:12:30.500 And so we don't really know what's in there, but the EWG did a study and they found that it was either 74 or 76% of what's actually in fragrance are hormone disrupting phthalates.

00:12:42.080 And phthalates are what companies use to make fragrances and scents sticky.

00:12:48.500 Like if you've ever been in a house that has a ton of like Glade plugins or something,

00:12:53.480 and then you leave that house and you still smell like that, that's because of the phthalates.

00:12:58.320 And these are known hormone disruptors.

00:13:01.480 So we don't really know what fragrance is.

00:13:03.800 And what we do know of it isn't really good.

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00:14:14.760 So when we hear hormone disruptor or endocrine disruptor, I'm always wondering like what exactly that means.

00:14:27.900 Like, do we know exactly like what hormones they are disrupting and what that looks like in our bodies?

00:14:35.820 I think when we think about our hormones, it's such a precise signaling mechanism within the body.

00:14:43.240 And so there's so many different hormones and they act as an orchestra and they work together synergistically.

00:14:51.040 And I'm not sure like specifically what gets disrupted or how or the exact mechanism, but they can be easily disrupted by, by these, you know, petroleum derived chemicals.

00:15:04.320 And once one thing gets thrown off, it's like kind of like dominoes, like they just all, they work together so precisely that when one thing is off, it kind of affects everything.

00:15:16.120 Yeah.

00:15:16.480 And it makes sense, especially when it comes to deodorant, because you're literally putting it like on your lymph nodes.

00:15:22.160 It's also like your drainage system.

00:15:24.060 Okay, so you started more than 10 years ago making this natural deodorant in your in-law's kitchen.

00:15:31.660 How did that go from, how did you go from that to a full-blown, primarily pure company?

00:15:38.940 Yeah, it was somewhat of an accident.

00:15:42.000 I mean, I started making deodorant.

00:15:45.200 And, well, initially I started because I was using just coconut oil and baking soda and that works to prevent odor, but I wanted my husband to do that.

00:15:54.440 And he wasn't into that idea of like smudging stuff on his armpits.

00:15:58.100 So I was like, okay, I want to create a stick form of this and went through like so many different iterations, like probably close to 200 iterations to finally get a formula that, that really worked.

00:16:10.780 And, um, and once I had it, I just wanted to share it with people.

00:16:15.840 And so I was giving it to friends, giving it to family members, and there was a lot of interest.

00:16:20.700 People were wanting to come back and get more.

00:16:23.160 And I launched it to the Primal Pastures community at the time.

00:16:27.700 I started selling it at farm stands, started selling it on their website, and I was really blown away by the response.

00:16:33.200 And that really fueled me to keep going with it.

00:16:35.680 And I was working on other skincare products at the time as well, and so started offering some of those.

00:16:42.220 And then a little, gosh, maybe like six months into selling on their website, sales had just grown so much that I, um, separated Primally Pure, kind of made it an official business of its own, got its own website, and then just kind of like hit the ground running from there.

00:17:00.520 Yeah, and now you have so much and sell so many amazing products, and you're still developing new products all the time.

00:17:06.820 And one of your latest products is SPF, right?

00:17:10.320 A sun, do you call it a sunblock or a sunscreen?

00:17:13.120 Sunscreen.

00:17:13.660 Does it matter?

00:17:14.740 Or are they the same?

00:17:15.780 Um, yeah, I don't know exactly.

00:17:17.180 I think sunscreen is maybe like the official term.

00:17:19.740 Okay.

00:17:19.960 It's considered a drug by the FDA.

00:17:21.880 Okay.

00:17:22.220 And so, um, so yeah, they consider them sunscreens, I believe.

00:17:26.020 Okay, let's talk about SPF, because y'all have billboards that say, like, um, sorry, you're going to have to probably tell me the exact wording, but it's like, um, sun isn't poison, but your sunscreen is.

00:17:39.360 Yeah, that's it.

00:17:40.100 But then you are advertising your SPF, so it's not like an anti-SPF advertisement, but it's being treated as that.

00:17:46.920 So talk about the response to it, then we can get into what the product actually is.

00:17:51.400 Oh my goodness.

00:17:52.840 The response has been so funny to me because we knew, we knew this would stir the pot.

00:17:58.880 And that was the intention with it was to make a bold statement, get people's attention.

00:18:04.040 You know, there have been so many bold statements for decades from the side of slather sunscreen all over your body every second of every day so that you won't get skin cancer and die.

00:18:15.220 That we knew it was going to take some boldness from the other direction to kind of switch the narrative, which is really our goal.

00:18:23.700 Like sunscreen and sun exposure is, they're such nuanced topics.

00:18:27.980 It's way more complex than just like wear sunscreen so you don't get skin cancer and die.

00:18:33.680 And so our intention was really to spark conversation around what safe and responsible sun exposure is, the importance of sun exposure itself, and also adopting a more mindful approach of the types of sunscreens that we choose to use.

00:18:53.100 And so that was the intention, but the response has been insane.

00:18:56.080 I mean, there's a lot of misinterpretation of the campaign itself, a lot of anger, like some crazy, people are saying some crazy things on social media.

00:19:09.000 There was one post that I reposted of a very unhinged woman telling me to go to hell for saying this and for having these billboards. 1.00

00:19:20.840 I saw that.

00:19:21.860 I think you posted that on your Instagram story.

00:19:24.460 People have been posting it to their Instagram story, tagging y'all, saying how awful it is.

00:19:30.340 There was this outlet called Beauty Independent.

00:19:32.960 They quoted some doctor who was a dermatologist saying, rather than use this fear-mongering approach of toxic sunscreens in general, why not focus on the positives of your product instead?

00:19:46.120 Which you do, because there's one of your signs, and we'll put up all of these pictures, but it's like RSPF, which is Primally Pure, Poison-Free SPF, and Bad SPF.

00:19:56.340 So you're just trying to contrast.

00:19:58.260 You're not saying you should never use sunscreen.

00:20:00.760 You're saying you should make sure that they're good ingredients.

00:20:03.760 And, you know, in trying to protect yourself against skin cancer, don't put things on your body that are also causing cancer.

00:20:10.520 Like, it just seems kind of logical to me.

00:20:12.820 Yeah.

00:20:13.180 Yeah.

00:20:13.420 I think for the people that it resonates with, like, it hits home, and it definitely repels a lot of people as well.

00:20:20.480 And we knew that going into it, and that's okay.

00:20:23.340 But just looking at the statement itself, like, the sun isn't poison, but your sunscreen is.

00:20:28.760 Like, how have we gotten to a point where that is such a controversial thing to say?

00:20:34.400 Like, we have demonized the sun and demonized creation so much, and I would argue, like, I know I've been accused of fear-mongering, but I would argue that people have fear-mongered the sun for so long.

00:20:45.820 And we're just trying to, like, bring some perspective to this whole thing.

00:20:49.280 Yeah.

00:20:49.960 What is your perspective on sun exposure and the need for SPF?

00:20:55.760 Because there are some people, and I've heard them referred to in, like, a joking and, like, pejorative ways, like the sun worshipers, who think that you should have uninhibited exposure to the sun at all times, that sunburns can't hurt you, that sunscreen is the only thing causing skin cancer.

00:21:14.020 I'm not in that camp.

00:21:15.660 I hate getting sunburns.

00:21:17.480 I do use SPF that isn't full of the toxic chemicals, but I also agree that the sun is important.

00:21:26.140 It's important for life.

00:21:27.420 It's important for vitality.

00:21:29.420 It has so many health benefits.

00:21:31.500 So what do you think about those two perspectives?

00:21:35.220 Yeah, I think meeting somewhere in the middle is the most common sense thing for me.

00:21:40.620 And so understanding that the sun has benefits, it gives us vitamin D, it helps with our moods.

00:21:47.000 Like, we all feel it.

00:21:47.860 When we're outside in the sun, we feel better.

00:21:50.080 It regulates our circadian rhythms so that we're more awake during the day and that our bodies are ready to sleep when the sun falls at night.

00:21:57.740 So I think there's so much to living in tune with the sun.

00:22:02.820 I think that's how we were designed to live.

00:22:05.540 But I also think there are risks to uninhibited sun exposure.

00:22:10.700 I mean, sunburns are not fun.

00:22:12.600 I don't think that anyone should be going outside and trying to burn or not being aware of their bodies and their skin's threshold for burning.

00:22:22.120 And I think that we need to protect – we need to first, like, understand our skin.

00:22:27.600 And it's different for everyone.

00:22:28.940 Different people need different amounts of sunlight.

00:22:31.160 But going outside at the right times of day, not being outside for too long, covering up with protective clothing when needed, which is actually an even better option than using SPF.

00:22:42.320 And then using sunscreen, too, for those times and those long stretches in the sun where maybe covering up isn't an option or finding shade isn't an option.

00:22:50.220 So I think it's just about having, like, a full perspective of the whole thing and using common sense.

00:22:58.080 So we should be looking for SPF with zinc oxide, right?

00:23:02.540 Is there a particular percentage that we should be looking for?

00:23:05.400 Because I've seen, like, zinc oxide 20%.

00:23:07.900 And I'm like, well, what's the rest of it?

00:23:10.060 What's the 80%?

00:23:11.220 And so it's a little confusing.

00:23:12.520 Yeah.

00:23:12.880 So 25% zinc oxide is actually the maximum amount that the FDA allows for in sunscreens.

00:23:19.700 And that's what ours has.

00:23:21.520 Okay.

00:23:21.680 And then the rest of it is, I mean, we use tallow, we use coconut oil, ingredients like that to fill the rest of the formula that just kind of nourish and balance the skin.

00:23:32.060 Because if you just slathered, zinc oxide is a powder.

00:23:34.380 If you just slathered it on your skin, it wouldn't stick to you.

00:23:36.680 Okay.

00:23:37.200 It would just kind of fall off.

00:23:39.060 Yeah.

00:23:39.240 But, yeah, we use non-nano zinc oxide.

00:23:42.320 And so it protects the skin with a physical barrier.

00:23:45.720 The non-nano is referring to the particle size of the zinc.

00:23:49.660 So there's non-nano and then there's micronized zinc.

00:23:51.900 Micronized zinc absorbs into the skin.

00:23:54.160 Non-nano has a larger particle size that sits on the surface of the skin, acting kind of like protective clothing almost.

00:24:00.780 And obviously it doesn't last forever.

00:24:03.040 You have to reapply it.

00:24:04.040 But, um, in my opinion, zinc oxide is the safest option for sun protection.

00:24:10.380 There are a lot of chemical filters out there, but the FDA now does not recognize any of them as being safe.

00:24:18.200 Um, the EPA also just came out with a study and found that only 25% of sunscreens on the market are both safe and effective.

00:24:24.260 So these chemical filters, there's a lot of issues with them.

00:24:27.540 They absorb and then they are in the bloodstream at much higher limits than is considered safe.

00:24:33.680 A lot of them are known to be hormone disrupting and carcinogenic or cancer causing, um, they actually create a chemical reaction in the skin when the sun hits it to protect, well, quote, protect rather than providing that like safe, um, tried and true physical barrier.

00:24:49.840 Right.

00:24:50.040 And I just don't understand why that is dubbed a conspiracy theory or why that's controversial at all.

00:24:57.100 For those of us who are saying, okay, yeah, we should protect ourselves from the sun in a way that makes sense, but there are good ways to do that.

00:25:05.960 And then there are these really harmful ways to do that.

00:25:08.680 I've seen a lot of people say that that's fear mongering.

00:25:11.220 That's a conspiracy theory.

00:25:12.820 I just, I really don't understand that, especially for people who say that they trust science.

00:25:17.500 They love science.

00:25:18.480 Yes.

00:25:18.760 Well, this is science.

00:25:19.920 Yes, I know.

00:25:20.800 The fear, the fear mongering thing really gets me because I'm like, this is just sharing information.

00:25:26.780 Like if, if it makes you feel afraid, maybe like figure out why and dig into it yourself.

00:25:31.960 But just to say that any type of information that contradicts what you believe is fear mongering is like such a lazy argument.

00:25:40.060 Yeah.

00:25:40.420 Let's talk about beef tallow because this is also apparently controversial.

00:25:44.540 I did not know that.

00:25:45.400 I love beef tallow, as I said from the beginning for lots of things, not just for skincare products, but to, you know, fry your potatoes, all different kinds of things.

00:25:53.280 It's great for, but I saw someone say just the other day on Instagram, it was like, I don't even know what they said.

00:25:59.700 They were like, beef tallow is like death cream.

00:26:03.160 You're like using the death of cows or something on your face.

00:26:06.780 I don't even know.

00:26:07.640 But you obviously, you were a part of regenerative farm and you understand the benefits that livestock bring us in a variety of ways.

00:26:19.640 How did you discover the benefits of beef tallow?

00:26:22.800 Why do y'all use it in so many of your products?

00:26:25.000 Yeah, it's been wild to see how much of a trending ingredient tallow has become because when I started Primally Pure, I knew about tallow because of my family's farm.

00:26:36.220 And it was a really interesting ingredient to me.

00:26:38.840 And the more I researched it, the more it just resonated and made sense to me.

00:26:43.300 I mean, this is something that people have used for generations and generations to nourish and protect the skin.

00:26:48.700 It's really bio, it's really biocompatible with our own skin and the sebum that our skin makes.

00:26:55.940 Tallow actually means sebum in Latin and it's full of essential fatty acids.

00:27:00.980 It's just, it's so nourishing and amazing.

00:27:02.800 It's in, it's the main ingredient in the baby balm that you mentioned.

00:27:06.220 And a lot of our customers, especially those with like eczema or psoriasis, find that tallow, our products with tallow are the only thing that nourishes their skin well and doesn't cause it to react.

00:27:20.160 Zero irritation.

00:27:21.100 Like I'll just say, again, not an advertisement, but I use it to take my eye makeup off.

00:27:26.480 And like you, it's so gentle that you can literally like, not that I would recommend this, but like rub it in your eyes.

00:27:33.720 And I have zero, and I've used it as like diaper cream.

00:27:37.300 Like it really has never caused like any irritation.

00:27:40.740 And I'm like a little sensitive actually.

00:27:43.020 Yeah, same.

00:27:44.020 And in the beginning, I remember thinking like, man, I don't know if we, I don't know if people are ready for this.

00:27:48.620 I don't know if people will get this.

00:27:49.960 So I don't know if I should use it, but I did.

00:27:53.000 And I'm so glad I did now.

00:27:54.560 And we actually did a billboard campaign last summer that had like a picture of this really cool like painting picture of a cow.

00:28:02.100 And then they said, beef fat on your face makes you hotter.

00:28:05.400 Yeah.

00:28:05.700 And that got some controversy, especially from like the animal activist groups.

00:28:11.080 PETA had some nasty posts about us, but the sunscreen stuff has been wild, like way more controversial.

00:28:17.820 Yeah, my goodness.

00:28:24.180 Quick pause to remind you to sign up for Share the Arrows.

00:28:27.340 Go to sharethearrows.com and get your tickets today.

00:28:30.860 It's October 11th outside of Dallas, Texas.

00:28:33.340 This year's Share the Arrows is brought to you by our friends at Every Life.

00:28:37.220 Y'all, I am so excited.

00:28:38.520 We are getting so close.

00:28:39.940 If you haven't bit the bullet and gotten your ticket, you got to get it today because seats are going to run out.

00:28:45.580 We've already got thousands of you signed up.

00:28:47.440 It is such a powerful, edifying day.

00:28:50.040 There's not another Christian conference like this.

00:28:52.560 It is also the biggest conservative women's conference in existence.

00:28:57.320 And this is only our second year.

00:28:59.500 It's not primarily about politics.

00:29:01.760 It's mostly about theology and apologetics and how to apply our Christian worldview to the rest of life, including politics.

00:29:08.740 But you will find that there are so many conservative Christian women there who are ready to link arms with you. 0.70

00:29:15.060 You will love it.

00:29:15.900 Go to sharethearrows.com.

00:29:17.640 I want to know a little bit about you personally and how you – there's so many questions that I have when it comes to being a business owner who is also a mom of three.

00:29:35.620 I get questions all the time about how do you do what you do and, you know, be present for your kids and all of that.

00:29:43.060 And you've talked about that before.

00:29:44.700 So tell us how you do that.

00:29:46.800 How do you navigate being a present mom and also having this thriving business that demands so much of your time? 0.99

00:29:52.940 Yeah, I mean, not perfectly.

00:29:55.600 I'll say that right away.

00:29:56.960 Like, it's not – hasn't been a perfect journey.

00:29:59.720 I really started having kids, like, soon after I started the company.

00:30:04.800 And so I've really been growing Primally Pure and raising my three kids kind of all in unison.

00:30:11.640 And in the beginning, I mean, it was tough, like, early on because I was still doing so much within the company.

00:30:19.060 But when I became pregnant with our oldest daughter and after I had her, it really forced me to delegate things and hand off the things that other people could take on, whereas previously my perspective was, like, I'm the only one that can do these things.

00:30:35.680 And I don't know how long I would have held on to that if I wasn't forced to let go.

00:30:39.200 And so looking back, motherhood has sharpened me as an entrepreneur so much because it's forced me to trust others and to only show up in the areas where I can be most effective within my company

00:30:54.960 and then kind of let other people do the things that better fit their strengths.

00:31:00.720 And it also forces me to be as effective as I can with my time because if I'm going to spend time away from my kids, like, I want to make the most of that and be really effective with that time

00:31:15.160 and not kind of, like, I don't know, be lazy or just not, like, do the best that I can with it.

00:31:22.420 And so I feel like it's sharpened me in business and in all areas of life, really, and taught me a lot about time management.

00:31:28.980 And it's really fun, too, to include my kids in what I do.

00:31:32.640 I was just telling you before we started recording that I brought my oldest daughter with me to record a podcast episode in Kauai with Bethany Hamilton.

00:31:41.320 And she was able – she actually just wrote a book.

00:31:44.420 We kind of – I kind of helped her, like, publish this book that she wrote about catching lizards.

00:31:48.140 Your daughter just wrote a book.

00:31:49.240 Yeah.

00:31:49.560 Oh, my gosh.

00:31:50.100 That is awesome.

00:31:50.700 Which was super fun.

00:31:52.420 And she just has this mindset of, like, anything is possible.

00:31:56.540 And so she gets ideas and she just, like, goes and goes all in on it.

00:32:00.620 I love that.

00:32:01.100 She's like you.

00:32:02.020 Yeah.

00:32:02.740 Yeah.

00:32:03.340 So it's been cool to, like, see that in her and just to see her excitement for Primally Pure.

00:32:08.720 And my kids, like, help me test products.

00:32:11.220 And they're always excited when our formulator sends, like, new products to try.

00:32:15.680 So it's cool the older they get just being able to pull them into it.

00:32:19.740 Yeah.

00:32:19.980 Y'all also go on some pretty extensive trips.

00:32:22.420 Like, we were just talking about the road trip that you did all across America.

00:32:27.120 That sounds like it's one of the ways that you invest a lot of concentrated time in your family.

00:32:34.080 For sure.

00:32:34.860 Yes.

00:32:35.180 My husband's really good about this, like, taking us out of our current environment and giving us new experiences and new memories to make as a family.

00:32:46.580 And so, yeah, for the last two summers, we've done, gosh, like, six, seven-week road trips across the U.S.

00:32:55.840 And it's actually been super fun.

00:32:58.280 We have a Sprinter van, which makes it more enjoyable.

00:33:01.320 That is awesome.

00:33:02.240 And, yeah, we're just, we're doing things a lot when we're home.

00:33:05.980 Like, you know, my husband has a lot going on with the farm.

00:33:10.620 Not anymore as much, but used to.

00:33:13.900 And we just have a lot of, like, family activities with extended family, a lot of events and just a lot.

00:33:20.600 And so summertime is kind of a time where we can slow down and just invest in making memories together as a family.

00:33:27.400 And does your husband work with you full-time, like, or does he have his own thing?

00:33:33.240 So he has his own thing.

00:33:34.980 He was with Primal Pastures, and then him and my brother-in-law, Paul, branched off and started Pasture Bird, which is a company that just does chicken.

00:33:43.300 Primal Pastures does direct-to-consumer all types of livestock.

00:33:47.360 And then Pasture Bird is just chicken, and they're sold in grocery stores.

00:33:51.700 They're in sprouts in not quite all 50 states yet, but they're in a lot of, like, stores throughout the U.S., and they were purchased by Purdue Chicken.

00:34:00.480 And so my husband was the VP of operations for Pastured Poultry at Purdue for five years and then recently left that position.

00:34:07.980 And this next season of life is going to be a little bit different and interesting because he's going to start coaching basketball at Concordia, where we both went to college and where he played basketball.

00:34:20.320 It's a real movie?

00:34:21.280 We're not moving.

00:34:22.620 Okay.

00:34:23.060 We're figuring out how we're going to navigate that.

00:34:26.020 Yes.

00:34:26.800 Yes.

00:34:27.340 Every season brings something new, especially when you're kind of entrepreneurial.

00:34:32.600 Yeah.

00:34:32.800 But it's also how y'all are able to, like, have so many adventures as a family, too.

00:34:37.680 Yeah.

00:34:37.960 I really appreciate the flexibility with where Primally Pure is at now.

00:34:43.160 I have such an amazing team under me, and I'm able to kind of, like, pick and choose the areas of the company that I want to be involved in.

00:34:51.260 And organize my work in such a way to where if I need, like, long stretches of time mostly off with my family, I'm able to do that.

00:35:00.060 And so it's at a good point now.

00:35:02.480 How many employees do you have?

00:35:04.260 I believe 126.

00:35:06.920 Okay.

00:35:07.220 126.

00:35:07.880 Yes.

00:35:08.200 And are you CEO?

00:35:10.280 No.

00:35:10.820 You're not CEO.

00:35:11.420 I'm not CEO anymore.

00:35:12.880 So I was CEO for many years.

00:35:15.380 And then my husband's best friend that he played basketball with came on as kind of a consultant because I just needed some help.

00:35:25.540 Yeah.

00:35:25.680 And then after a few years, we were co-CEOs because he just started to get really into it and passionate about it and was really, like, thriving in what he was doing within the company.

00:35:36.640 So we were co-CEOs for a while.

00:35:38.120 And then I think it was when I was pregnant with my third, I asked him if he would be the CEO so I could step into more of a founder role.

00:35:44.540 And so that's where I'm at now.

00:35:45.480 Okay.

00:35:46.600 And what advice would you give any business owner, but maybe especially, like, a female business owner, when it comes to running a company, managing people, even though you're not the CEO anymore? 1.00

00:35:59.980 Obviously, you have a lot of experience with that.

00:36:02.120 I think, like, the interpersonal relationships of hiring and firing and giving feedback and all of that, to me, is, like, the most difficult part because they're people and, you know, balancing wanting the company to do well and, therefore, all of your employees to perform well and, like, giving grace and understanding.

00:36:25.220 So just talk about that, what you learned leading a company.

00:36:29.920 Yeah, the people stuff is the hardest.

00:36:32.560 It is.

00:36:33.440 100%.

00:36:33.880 I mean, and it's the thing that keeps you up at night, at least for me.

00:36:38.140 Like, how is this person feeling after that conversation?

00:36:41.940 Or just, like, what can I say to help them, you know, put this in perspective or whatever it is.

00:36:48.360 It's so hard.

00:36:50.200 And I love my team.

00:36:52.660 And now it's so fun, like, working with them but not actually being the one to manage anyone.

00:36:56.560 Because managing people, I mean, I think some people are naturally more gifted at it than others.

00:37:00.660 But it's hard when you're actually doing tactical stuff and creative stuff to kind of, like, switch your brain into these different gears of, like, okay, now I need to put my people managing hat on.

00:37:11.200 And now I need to put my, like, doer hat on.

00:37:13.420 Or now I need to be creative.

00:37:14.420 It's really tricky.

00:37:17.140 And I think that recognizing, like, if you're at one, recognizing that if you're ever in a point to, you know, let someone else take some of those pieces on, that it's okay.

00:37:31.020 I find that even with employees that I've had, people are reluctant to kind of give up responsibilities.

00:37:36.480 I know I was, too, when I started the company.

00:37:38.940 But it can be so freeing to acknowledge, like, this isn't my strong suit.

00:37:42.640 I'm going to hire someone under me to help manage these people more effectively that maybe is, like, more gifted at it than I am.

00:37:50.460 And so acknowledging that, I think, is huge.

00:37:54.540 And then just in general with running a company, growing a company, I try to look at it in terms of, like, just doing it for the glory of God and not for myself.

00:38:07.960 And I've found so much freedom in that perspective.

00:38:10.800 There's a book called When Strivings Cease by Ruth Chow Simmons.

00:38:16.220 And she talks a lot about this dichotomy between striving and stewarding.

00:38:22.540 And when we can operate from a place of, like, stewarding what God has given us rather than, like, just striving for success or for, you know, personal growth or whatever, it's just there's so much more freedom in that.

00:38:34.720 And I've found that it's just so much more fun and really takes the pressure off when I can operate from that place.

00:38:40.500 That's a really good perspective.

00:38:41.940 Can you talk a little bit more about how your faith is intertwined and what you do as a business owner?

00:38:46.860 Yeah, I mean, I just looking at the story of how Primely Pure started, where it is today, like, I look back and I'm like, that was not my doing.

00:38:56.560 Like, I worked hard and did my best with what I was entrusted with.

00:39:02.620 But I just see God's fingerprints, like, all over that.

00:39:07.720 And so, again, it's like, I have to keep that in mind if I want it to be fun and enjoyable and just, like, every day think about it from the place of doing my best with what God has trusted me with and honoring him and operating in a way that is biblical and responsible as a human being.

00:39:33.800 And then when I make mistakes, it's like, if I'm making mistakes out of, like, my best intentions, there's not that, like, guilt and shame that comes with it, rather than if I make a mistake and I'm like, oh, yeah, that was, like, I wasn't operating from a good place.

00:39:50.580 So it's just, I don't know how people do it, like, without faith.

00:39:53.540 I feel like just taking all that pressure on yourself on a day-to-day basis can be so overwhelming and stressful.

00:40:00.140 And I've been there before where I have, like, tried to, like, push through and just do it out of my own strength.

00:40:04.780 But I think it's just, like, a constant renewing of the mind and remembering, like, who's really in control, who really has allowed this to happen and put the pieces in place.

00:40:16.060 Just trusting in the sovereignty of God just gives so much peace.

00:40:20.200 I remember when I was in college and I was going through finals and I was really disappointed because I didn't get a grade on a final that I wanted.

00:40:27.340 And I had a friend at the time and her name was Grace, which is very fitting.

00:40:32.180 And she said, do you really think God's plan is going to be derailed because of this grade?

00:40:36.680 And it really shifted my perspective.

00:40:39.120 And she probably has no idea that that one text had an effect on me.

00:40:43.000 And I think about it, or at least the principle behind it all the time.

00:40:46.380 And you can really apply it to anything.

00:40:48.380 Not that our actions don't matter.

00:40:50.280 Not that we shouldn't care if a mistake is made.

00:40:53.080 And certainly we should care if we sin and all that.

00:40:56.140 But when you think about all these little things, because it's so easy to get stressed out, especially when you're running a business or have a brand or a podcast or whatever, you get down into the nitty gritty and you just want everything to be perfect.

00:41:08.040 You're switching hats, as you said.

00:41:10.320 But when you zoom out and you think, okay, gosh, like, is this going to matter a year from now?

00:41:15.780 Is this really going to affect something that happens five years from now?

00:41:19.240 Is this going to really affect the things that truly matter and last in the long run?

00:41:25.260 And so often, and I'm talking to myself because I am, like, relearning this every day.

00:41:29.900 So often the answer is no.

00:41:31.480 And that doesn't mean the details don't matter and that little things don't matter because they all add up and they do.

00:41:36.980 But just trusting in the sovereignty of God that he has written out all of our days before any of them came to be.

00:41:43.820 And one thing going wrong is can't derail him.

00:41:47.620 It's not going to thwart his will.

00:41:49.920 And, like, that just gives a lot of peace.

00:41:51.760 And as you said, if you don't have faith in that and you think everything truly rides on you being perfect, that is a ton of pressure.

00:41:59.380 It's exhausting.

00:42:00.540 Yeah.

00:42:01.060 In the beginning, like, I didn't understand what it is to be an entrepreneur.

00:42:05.100 And to be an entrepreneur is to face new, different challenges, like, on a very regular basis.

00:42:11.120 And I just thought, like, okay, every time something bad was happening or every time we faced a problem or an issue, I'm just, like, I would, like, mourn it.

00:42:19.140 Like, why is this happening?

00:42:20.120 This is so hard.

00:42:21.240 Yes, I get that.

00:42:21.740 And, like, now, I mean, very quickly I realized that wasn't a sustainable mindset.

00:42:26.240 And, like, the challenges are inevitable, especially when you're, like, doing something that is new and different.

00:42:33.500 But having the perspective of, like, what can I learn from this?

00:42:36.080 There's always something to learn.

00:42:37.300 Whether it's you who made the mistake or whether it was something that just happened that was outside of your control.

00:42:41.860 There's always something to learn and there's always growth in it.

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00:42:51.640 I have been using it for years.

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00:42:56.780 I had never used a moisturizer in a stick form.

00:42:59.680 And I was afraid it just wouldn't give me the coverage that I need.

00:43:02.560 But when I'm not in the studio, it is my go-to.

00:43:05.280 It's the perfect amount of coverage.

00:43:07.300 And especially if you're getting to the age like I am of, like, having fine lines,

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00:43:26.780 I use their skincare every day.

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00:43:33.680 I will never go back to that, like, sudsy chemical fake fragrance stuff because I love Adele.

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00:43:52.280 Continuing on the, like, your personal life,

00:43:56.100 I want to know what it looks like for you personally health-wise.

00:44:00.320 Like, I know that you've talked about biohacking and the things that you do

00:44:04.960 and have done in your own health journey because you had your own health journey

00:44:08.200 and you lost weight, you cut down on inflammation and all of that,

00:44:12.700 and obviously that's something that you've maintained.

00:44:14.960 So, like, what are some staples in your life that you do to not only make sure that you're

00:44:19.820 spiritually healthy but also physically healthy?

00:44:22.740 Yeah.

00:44:22.920 So, I think you mentioned biohacking and biohacking can be controversial.

00:44:29.020 Yeah.

00:44:29.160 I don't even know really what it means.

00:44:30.620 So, it just means, like, optimizing your own biology to the best of your ability.

00:44:35.920 I don't think it's that controversial.

00:44:37.880 Do some people take it too far?

00:44:39.100 Of course.

00:44:40.540 But at a basic level, we are up against so much in our modern world.

00:44:46.320 We are in this environment where we are exposed to so many unnatural things that are

00:44:51.720 not normal for our biology or how people have lived for thousands of years.

00:44:58.180 And so, it just makes sense to me that we need to do a little bit more to support our bodies

00:45:02.840 in this day and age.

00:45:04.000 And so, I think, biohacking aside for a second, at a foundational level, the things that I

00:45:11.060 kind of don't skip out on are eating well.

00:45:14.880 And for me, that means I prioritize animal protein at every meal.

00:45:20.120 I just feel best when I am getting enough protein.

00:45:23.380 And then, like, healthy fats, healthy carbs as well.

00:45:26.380 I kind of, I eat all of that.

00:45:28.660 I eat kind of a paleo-style diet.

00:45:31.020 So, meats, fruits, vegetables, some nuts and seeds, potatoes, white rice is not necessarily

00:45:38.880 paleo, but I eat it.

00:45:40.000 And then, I also do raw dairy.

00:45:41.840 And so, that's kind of what I, how I eat.

00:45:44.260 Do you only do raw dairy?

00:45:45.460 Like, only raw cheese and raw milk?

00:45:46.880 Pretty much.

00:45:47.580 Okay.

00:45:48.000 Yeah.

00:45:50.140 That's been kind of a newer thing in the last, maybe, year that we've all started doing.

00:45:55.000 And we're fans.

00:45:56.420 We love it.

00:45:56.880 I was told that I would like raw milk because I don't like regular milk, haven't my entire

00:46:03.040 life, even as a baby, never, ever liked it.

00:46:06.540 And I tried raw milk and it, I, no.

00:46:10.380 Is there something about, no.

00:46:12.280 I mean, I, my husband likes it.

00:46:14.000 He's just never been a dairy fan.

00:46:14.720 He really likes milk.

00:46:15.880 One of my kids loves milk.

00:46:17.880 But I just, oh my gosh, I don't think I'm lactose intolerant, but milk tastes sour to me

00:46:23.540 and always has.

00:46:24.520 Interesting.

00:46:24.920 But I like other kinds of dairy.

00:46:26.360 Yeah.

00:46:26.920 So maybe I can biohack with some raw ice cream or something.

00:46:30.560 There's like, um, raw milk yogurt that we do a lot of.

00:46:34.040 My kids love it.

00:46:35.140 It has like maple syrup in it.

00:46:36.920 It's really good.

00:46:37.840 Yeah.

00:46:38.200 Is that the, is that ice cream for bears?

00:46:42.000 No.

00:46:42.440 Cause there is, okay.

00:46:43.460 There's.

00:46:43.840 Well, not, not the one that I'm talking about.

00:46:45.000 Okay.

00:46:45.200 There's like this, I don't know if that's raw milk or not.

00:46:49.240 I don't know if that's raw dairy.

00:46:50.180 Okay.

00:46:50.360 It's not there.

00:46:51.040 Everyone's shaking their head.

00:46:51.880 Okay.

00:46:52.240 But it's healthier.

00:46:53.160 It has like healthy ingredients in it.

00:46:54.000 Is it like an A2 milk maybe?

00:46:56.160 Nope.

00:46:56.580 It's not A2 even.

00:46:57.720 Okay.

00:46:58.000 It's just has honey in it.

00:46:59.360 It's like honey and.

00:47:00.580 Got it.

00:47:01.160 I don't know.

00:47:01.560 Honey is the sweetener.

00:47:02.180 I think that's, yeah.

00:47:02.820 Yeah.

00:47:02.980 Um, okay.

00:47:04.180 So you do the raw dairy, the animal protein.

00:47:07.300 Do you avoid sugar, like processed sugar altogether?

00:47:11.400 Do you ever have like cheats or treats?

00:47:15.180 Yeah.

00:47:15.300 I pretty much avoid, um, refined sugar.

00:47:18.440 So we do a lot of like honey, maple syrup.

00:47:20.940 Um, not that I won't ever have it.

00:47:22.780 I mean, like we were just in Hawaii and one of our favorite shaved ice places in Hawaii uses

00:47:27.400 organic cane sugar and like fresh fruits and vegetables for their toppings.

00:47:31.860 So I'll eat that, you know, as a treat.

00:47:34.620 Um, I wouldn't go to the shaved ice stand that has like red 40 and high fructose corn syrup.

00:47:39.900 Um, and I wouldn't give that to my kids.

00:47:42.400 Like we were even in a situation in Hawaii where all of their, the, um, the family that

00:47:47.180 we were with was having them.

00:47:48.600 And I just chose the one that didn't have dyes and it wasn't as fun, but I don't really

00:47:54.560 care.

00:47:54.960 I don't really care that they're missing out on food dyes in those situations.

00:47:59.260 So, okay.

00:48:00.120 Let me interject and ask a question about that.

00:48:02.040 Cause I bet a lot of parents are wondering, how do you have those conversations with your

00:48:05.980 kids?

00:48:06.540 I mean, maybe they just know by now, but when you're like, no, you can't have that.

00:48:09.880 Or I know your friend is having that, but you can't cause we've already with our oldest

00:48:15.280 in preschool.

00:48:16.180 Well, so-and-so has this in their lunch, but now she's always asking, does that have bad

00:48:20.080 ingredients?

00:48:20.680 Does that have bad ingredients?

00:48:21.800 Bad ingredients.

00:48:22.440 That's so funny.

00:48:22.900 My kids say the same thing.

00:48:23.840 Yes.

00:48:24.280 Okay.

00:48:24.580 So how have you taught them about that?

00:48:26.840 Yeah.

00:48:27.100 I mean, I'm like very honest with them.

00:48:29.180 I kind of just explain like why exactly why we don't eat these foods.

00:48:34.800 And, and I'll even talk about like the problems that they can be linked to, like behavioral

00:48:39.060 problems.

00:48:40.060 Yeah.

00:48:40.480 And, um, these conversations are just like very normal in our household.

00:48:44.520 And so now when they do ask for things, like sometimes they do push back a little bit, but

00:48:49.680 they know, like they, the boundaries are clear.

00:48:51.980 I think it's a really slippery slope when, when you kind of deviate from those boundaries,

00:48:56.460 because then they know that there's like a chance they could get it.

00:48:59.760 And the next time like they'll push more.

00:49:01.240 Like we've experienced that with certain things that we were a little bit wishy-washy on for

00:49:04.480 a little while, like French fries was one that for a while we would like, when we would

00:49:08.860 go out, they could have French fries.

00:49:10.320 And then we kind of put the kibosh on that even.

00:49:13.340 Um, so it's harder when you, when you kind of like deviate from the rules to, because

00:49:19.240 they, they want to know what to expect.

00:49:21.340 I know.

00:49:22.060 And it's hard.

00:49:23.200 Yeah.

00:49:23.500 And so, but I, I think like, I want my kids to be okay with making different choices from

00:49:29.380 other people, not just in what they eat, but in all aspects of life.

00:49:33.020 True.

00:49:33.460 And it's something that they're going to have to face throughout their lives, um, with,

00:49:38.020 with diet, with lifestyle, with, you know, moral stuff.

00:49:41.600 Like I want them to be really comfortable not doing what everyone else is doing.

00:49:45.480 And so even if it makes them a little bit sad in the moment, um, I'm kind of okay with

00:49:50.800 that.

00:49:51.100 And then I also like, I'm not totally like stringent and fully like I bring treats for

00:49:57.020 them when I know there's going to be treats.

00:49:58.740 So I'm not like, no, you can't have anything.

00:50:00.760 Yeah.

00:50:01.220 Um, there's always like other options.

00:50:04.020 Yeah.

00:50:04.420 That's good.

00:50:05.060 Yeah.

00:50:05.400 Okay.

00:50:05.720 In addition to the other healthy things that you eat, do you do sauna?

00:50:09.620 Do you do red light therapy?

00:50:11.040 Do you do cold plunging, grounding, circadian rhythm, maximizing all of that?

00:50:18.560 Yeah.

00:50:18.940 Yeah.

00:50:19.280 I do do all of that stuff.

00:50:20.980 And it hasn't been like an immediate thing.

00:50:23.440 Like I overhauled my lifestyle and just implemented all these things at once.

00:50:26.020 Like, yeah, I've been on this journey for 12 years now.

00:50:30.240 And so naturally I've just like added things as I've gone and I really see it as kind of

00:50:35.360 a fun thing.

00:50:37.060 Um, and every time I don't like add something if I'm in a stressful season and it feels like

00:50:41.140 too much, like there's seasons where I just keep things as they are.

00:50:44.760 And then when I'm ready to tackle something new, I do.

00:50:47.320 But sauna was one of the first health investments that we made.

00:50:51.400 And it's, uh, the most, still my favorite, like if you want to call it a biohack biohack.

00:50:56.200 Yeah.

00:50:56.640 It's the best.

00:50:57.420 Do you have one in your house?

00:50:58.540 Yeah.

00:50:59.180 That's great.

00:50:59.740 Yeah.

00:50:59.940 And, um, it's just so beneficial for sweating out toxins.

00:51:03.800 There was a study out of, I believe Finland, where they studied people that had done the

00:51:08.740 sauna.

00:51:09.000 I mean, almost everyone does the sauna in those countries.

00:51:11.640 Yes.

00:51:12.100 But they took groups of people.

00:51:13.840 They followed them for 20 years.

00:51:15.060 People that did the sauna once a week, people that did the sauna four to seven times a week,

00:51:18.720 and people that did the sauna six or seven times a week.

00:51:21.380 And with each group with more sauna use, there was an exponential increase in life expectancy.

00:51:27.440 Oh, wow.

00:51:28.580 Just, and it just makes sense.

00:51:30.000 It's like, we're exposed to so many toxins.

00:51:32.100 Like we need to do something extra to help our body get rid of those toxins.

00:51:36.980 The stats about health in America right now are terrible.

00:51:40.520 I don't want to end up as those, as one of those statistics.

00:51:43.660 I don't want my husband, my kids to fall into any of those categories.

00:51:47.140 And if you don't want to, you have to live differently.

00:51:49.900 You can't just do what everyone else is doing and expect a different result.

00:51:53.300 And so that's where I see these biohacks fitting in. 1.00

00:51:56.900 And just to kind of make up for what our modern lifestyle is lacking in, in terms of quality

00:52:03.360 of life and health.

00:52:04.420 And like you mentioned circadian rhythm, that's another really important one.

00:52:08.580 I think artificial light is going to be huge in the coming years.

00:52:13.140 I mean, it already is, but even more so to the same level of food.

00:52:15.920 Like so much of our body's functions are governed by signaling that light gives us.

00:52:21.480 Um, and God just created it so perfectly with the sun and the moon and light and darkness.

00:52:27.340 And we have really messed that up with all the artificial lights that we're exposed to

00:52:31.320 from screens, from lights in our home.

00:52:33.860 And so to me, it's like, it just makes sense to wear red light glasses at night.

00:52:37.960 Like why would you not?

00:52:38.700 Last sponsor for the day is pre-born, pre-born resources, pregnancy centers across the country

00:52:48.400 to make sure they have the equipment, the tools they need to serve pregnant moms in need to 1.00

00:52:52.900 help them make a life affirming decision.

00:52:55.040 For example, they provide these sonogram machines and the women who walk into these clinics can

00:53:00.080 get a free sonogram that confirms their pregnancy to see how far along they are.

00:53:04.340 A lot of them just left the Planned Parenthood who didn't give them a sonogram and told them,

00:53:08.980 no, you just have a clump of cells.

00:53:10.320 All you have to do is take this pill.

00:53:11.980 But sometimes women, they just want a second opinion and they want to know what's true. 1.00

00:53:17.220 And so they walk into these centers, they get the sonogram, they see their baby on the

00:53:21.180 sonogram screen.

00:53:22.300 So often they see the moving arms and legs, they hear the beating heart and they make the

00:53:27.880 life affirming decision.

00:53:29.540 That is why pre-born exists to make sure that pregnancy centers, that pro-life organization 0.98

00:53:34.300 have all the tools they need to help women save their babies.

00:53:39.100 Go to preborn.com, be a part of their story, be a part of saving lives.

00:53:43.400 You can donate today using my link.

00:53:46.160 That's preborn.com slash Allie, preborn.com slash Allie. 0.96

00:53:55.860 Someone's listening to this and they're like, all right, I'm on, I'm on like level zero.

00:54:01.040 I haven't done any of this, but I want to start.

00:54:04.640 What would you say is the best first place to start when it comes to just taking charge

00:54:10.100 of your health?

00:54:10.740 And like you said, trying to as much as we can avoid being one of those negative statistics.

00:54:15.800 Yeah, I think food is huge.

00:54:18.920 I would start with like just the simple basics of eating well, like prioritizing protein to

00:54:26.460 satiate your body.

00:54:27.480 So you're not then like overeating on carbs or other things just to fill up, like protein

00:54:32.900 fills you up and it gives you energy.

00:54:35.020 And so prioritizing healthy, if you can, like well-raised animal-based protein at every meal,

00:54:41.680 I think is huge.

00:54:43.140 Getting out first thing in the morning and exposing yourself to natural sunlight.

00:54:46.760 I mean, that is going to set your body up for success throughout the whole day.

00:54:50.700 It's going to turn on your awakening hormones so that by the time it's nighttime, your body's

00:54:55.720 natural sleep hormones will kick in like they should and you'll get a better night's sleep.

00:54:59.740 Sleep is obviously so important.

00:55:01.620 So I think, um, you know, I know I mentioned sauna and other things and that's huge.

00:55:05.620 Like I recommend doing that if you can invest in that, but even if you can't, there are so

00:55:09.120 many basic things that we can do to support our bodies.

00:55:13.140 Grounding is another one.

00:55:14.260 It's free.

00:55:14.960 It's, it's legitimate.

00:55:16.040 There are scans showing inflammation P and pre and post grounding, and there is a significant

00:55:21.540 difference.

00:55:22.340 And so I, and this stuff like may sound weird to some, but to me, it's not weird to think

00:55:28.920 that like God would give us the tools for healing within creation.

00:55:32.440 And so like, why not maximize those, especially since they're available to us, they're free.

00:55:38.140 Yeah.

00:55:38.640 You know, as you're talking, I'm like, well, it kind of just goes back.

00:55:41.660 If you just read like the first couple of chapters of Genesis, you see the basics of

00:55:46.440 what we need.

00:55:47.160 We need to know our creator.

00:55:48.620 We need to be within community relationship with one another.

00:55:52.780 You've got Adam and Eve.

00:55:54.200 You've got their relationship with God, the father who is in eternal communion with himself.

00:55:58.580 And then you've got a relationship with nature, which is supposed to be one of us working

00:56:03.380 together.

00:56:04.260 We need purposeful work.

00:56:05.920 We see that in the command to work the ground and work the garden and to keep it.

00:56:11.940 We need the light and darkness.

00:56:13.860 He made us to need sleep.

00:56:15.240 He even modeled rest for us when he didn't need to and resting on the seventh day.

00:56:20.120 And so everything you're saying that people call a conspiracy theory, it's really just kind

00:56:24.560 of like creation order and going back to what we see in the garden of Eden and taking advantage

00:56:30.780 of like the gift of common grace that God has given us through his creation.

00:56:34.880 A hundred percent.

00:56:36.320 Yeah, I know.

00:56:36.960 I always get so dumbfounded when people say this stuff is weird or extreme.

00:56:41.100 I'm like, yeah, this isn't weird.

00:56:42.920 Like the way that most people live is weird.

00:56:45.220 Yeah.

00:56:45.720 Like all the history.

00:56:47.180 Yeah.

00:56:47.460 All the things that we've done to our modern environment is weird.

00:56:50.060 Yeah, absolutely.

00:56:51.140 Okay, Bethany, people can find your products at PrimarilyPure.com, right?

00:56:55.980 Easy, easy enough.

00:56:57.340 Tell people about your podcast and where they can find that.

00:56:59.740 Yeah, we have a podcast called Grounded Wellness.

00:57:01.700 We record it outside on our regenerative farm.

00:57:05.560 It's a lot of fun and that's available on Spotify, Apple Podcasts, YouTube.

00:57:10.740 Okay, YouTube as well.

00:57:11.840 Yeah, you need to watch it in addition to listening to it because it just looks so beautiful and

00:57:17.160 perfect for what the brand is.

00:57:18.800 So thank you so much for just following God's calling on your life and being a very unique

00:57:23.580 and effective voice in this space in addition to just making really good products.

00:57:28.720 It just like really matters to be able to find a company that you feel good about supporting

00:57:33.300 but also that has products that are really effective.

00:57:36.520 So thank you.

00:57:37.320 Thank you so much, Allie.

00:57:38.260 I appreciate your support so much.

00:57:40.340 Thank you.

00:57:40.880 And I've been listening to you for a long time now and really love your perspective and everything

00:57:45.120 that you're putting out there into the world.

00:57:47.160 So thank you.

00:57:48.200 We appreciate it.

00:57:48.880 We appreciate it.

Relatable with Allie Beth Stuckey - June 25, 2025

Ep 1210 ｜ Is Your Sunscreen Poisoning You？｜ Bethany McDaniel

Episode Stats

Summary

Transcript

Relatable with Allie Beth Stuckey - June 25, 2025

Ep 1210 ｜ Is Your Sunscreen Poisoning You？ ｜ Bethany McDaniel

Episode Stats

Summary

Transcript

Ep 1210 ｜ Is Your Sunscreen Poisoning You？｜ Bethany McDaniel