00:13:19.960So before we get into the background of He Gets Us, because that's how I'm going to set this up.
00:13:24.360I'm going to talk about the background, all of the research, who it's that we have, who is behind it, who is funding it.
00:13:31.400And then we're going to talk about some of the criticism that it's gotten from the left.
00:13:35.480We're going to get into all the details of it.
00:13:36.960And then I'm going to give my analysis and assessment.
00:13:39.720But before we get into any of it, let me address first those who are upset that I have any disagreements at all with this, that I am at all critical about any aspect of this campaign.
00:13:53.700Because there are people who are frustrated with those who have any issue with the He Gets Us ads.
00:14:01.160They'll throw out the word Pharisee or legalistic or rules-based or whatever.
00:15:33.540But we've actually got Christians out here today who will call you a Pharisee or hyper-religious if you attempt to distinguish between the truth and a lie.
00:15:42.200Who refuse to see the difference between the prosperity gospel or the progressive gospel and Jesus' gospel and who condemn others who do.
00:15:50.880And you've even got Christians who will get angry at Christians for condemning sin.
00:16:03.820Behold, I am sending you out as sheep in the midst of wolves, so be wise as serpents and innocent as doves.
00:16:11.580So, if you disagree with what I say today in regard to my concerns with the campaign, I respect that.
00:16:19.060You can explain to me your perspective and I am happy to hear it.
00:16:21.840I don't claim that my point of view is infallible by any means.
00:16:25.500There are Christians I respect who see this differently, but I do not respect the silly accusation that thinking critically about public representations of Jesus is wrong or some form of legalism.
00:16:40.500Therefore, I care deeply about how he is being presented to the world as a conservative.
00:16:45.700I'm not looking to see him represented as a Republican or as an anti-abortion activist or a protester outside of gender clinics, even though I'm confident where his word stands on things like abortion and gender.
00:16:56.480Therefore, I am looking to see Jesus represented biblically, truthfully, accurately, period.
00:17:02.340And there are ads in this campaign that do not do that.
00:17:05.760And there are also reasons I am praising God for how this campaign has already impacted people.
00:17:27.900You don't know what I'm talking about.
00:17:29.100Let me explain to you what these he gets us ads are.
00:17:32.020So, this is from the he gets us website.
00:17:35.660He gets us is a diverse group of Jesus followers with a wide variety of faith journeys and lived experiences.
00:17:41.840Our work represents the input from Christians who believe that Jesus is the Son of God, as well as many others who, though not Christians, share a deep admiration for the man that Jesus was.
00:17:51.920And we are deeply inspired and curious to explore his story.
00:17:54.600We look at the biography of Jesus through a modern lens to find new relevance and often overlooked moments and themes from his life.
00:18:02.440If you'd like to join us, you're invited.
00:18:04.000Below, you'll find several resources to explore the story of Jesus for yourself.
00:18:07.740So, this is an organization that is trying to create modern relevance for Jesus by putting out ads that depict him in modern ways, that depict him in ways that a lot of people today can relate to.
00:18:26.740So, there are several different ads that they have.
00:18:30.160They have ads that say he was a refugee.
00:18:33.700They have ads that say that he was an influencer.
00:18:36.120They also say on their website that Jesus was an activist.
00:18:39.260In fact, the greatest activist that ever lived.
00:18:42.160So, the point of these ads, they say, is to hook people, to make people understand that Jesus can empathize with you, that Jesus has been there, that Jesus understands what you're going through.
00:18:54.960And they say that their hope is that these ads will pull people in and then lead people to Christ.
00:19:01.920So, the He Gets Us pilot launched November 29th, 2021, in 10 U.S. cities with a multi-million dollar advertising test conducted over two months.
00:19:14.340And so, this is millions and millions of dollars poured into this campaign, poured into these advertisements that you've probably seen running on your TV.
00:19:21.680And they paid $20 million for two ads to run during the Super Bowl last night.
00:19:29.680Before I play you the ads that ran in the Super Bowl, let me play you some ads that they have played in the past.
00:19:37.080Here is one saying that he gets us because Jesus was a refugee.
00:19:42.260There was a mother and a father who had a son.
00:19:48.020They lived in a small village and didn't have much money.
00:21:47.420And you can see the depictions, actually, that they're putting up as, I guess, they're trying to say modern versions of Jesus.
00:21:55.240This is some kind of so-called racial justice protest where you actually have people, like, trying to break down windows and are protesting against the police and things like that.
00:22:05.460And so even though they don't say in this clip that Jesus was an activist, that's obviously what they're trying to portray here.
00:22:12.000And they do, again, say that explicitly on their website.
00:22:15.060So the ads that played last night in the Super Bowl weren't quite as overtly political as that.
00:22:23.480In fact, I wonder if that was purposeful, that they made them a little bit more seemingly nonpartisan.
00:23:03.880So honestly, that one makes me tear up a little bit because some of those videos, they're like really viral videos from social media that I've seen throughout the years.
00:23:13.140And they just kind of put them together.
00:23:14.320And at the end, it says Jesus didn't want us to act like adults, be childlike.
00:24:25.060Okay, so that's the last one that we'll play.
00:24:41.400So Jesus loved the people that you hate at the end of it.
00:24:45.140And it was just a bunch of people yelling at each other, angry, different sides of the political aisle, different races, different socioeconomic backgrounds and ages.
00:24:53.840You can tell that that's the point that they were trying to make, that Jesus told us to love our enemies.
00:24:59.880And Jesus, in fact, has loved our enemies by, I mean, they don't say by dying on the cross, but I'm kind of filling in the blanks there.
00:25:06.020And so those were the ads that cost tens of millions of dollars that were playing at the Super Bowl last night.
00:25:12.600Now, the question is, who is behind these ads?
00:25:15.420Well, there are a lot of people behind these ads.
00:25:17.080The $100 million that have gone into this over the past two years, it comes from the Servant Foundation.
00:25:23.020It's a nonprofit backed by a Christian Donor Advice Fund called The Signatory.
00:25:28.280The Hobby Lobby CEO, David Green, is outspoken about funding the project.
00:25:32.900He actually told Glenn Beck that a while back.
00:25:36.700And there's a lot of evangelical ties to He Gets Us.
00:25:40.900This is a pretty explicitly evangelical effort to try to, they say, reach people with the Jesus that maybe they haven't seen.
00:25:52.120And they talk a lot about how our political discourse and our discussions and debates today, and even the church itself, has kind of distorted who Jesus is.
00:26:02.460And so I think that their hope is that if they try to make Jesus relatable and kind of project him on or project our modern narratives onto him, then people will be hooked.
00:26:26.020Now, as far as we know, there are no doctrinal standards whatsoever that a church has to meet to be a church that an inquisitive person is connected to.
00:26:34.740There are also other resources, like there are Bible studies that you can be connected to on the YouVersion app.
00:26:40.320I will say it repeats a lot of the stuff that you just saw in the ads.
00:26:48.340And of course, I want people to read scripture.
00:26:50.280Some of the things this I'll talk about in a second, I do not think are just accurate depictions of Jesus and can actually be harmful.
00:26:58.700So obviously, there's a lot of money behind this.
00:27:01.000There's a lot of effort behind this, too.
00:27:02.720Jason Vanderground, he is the president of Haven, a branding firm that's based in Michigan, is working on the He Gets Us campaign.
00:27:10.660And so they have been kind of helping market this and helping with the PR.
00:27:17.940Pinkston was the PR firm that reached out to me, which is a major PR firm that I guess is also representing the He Gets Us campaign.
00:27:24.960So this is a very formal, very well-funded evangelical effort to evangelize two nonbelievers in, I guess, a new and what they would call a relevant way.
00:27:39.660Now, the North American Mission Board, which is a huge missions organization associated with the Southern Baptist Convention, they were at one point kind of supporters of the He Gets Us campaign.
00:27:51.760But then they stepped back and said, you know what, this effort is a little bit too broad for us.
00:27:56.620We're not really sure if we agree with all the doctrinal statements.
00:27:59.800We're not really sure if we can fully support this effort since we don't know kind of what churches people are being connected to here.
00:29:08.220What does this have to do with anything?
00:29:09.320I guess she's saying, like, we shouldn't love our enemies or we shouldn't reach across the aisle because the other side of the aisle, they're fascists, they're Nazis.
00:29:19.220And so, like, Jesus wouldn't want you trying to talk to them.
00:29:44.760Christians are already spending millions and millions of dollars and millions and millions of hours aiding those who need it around the world.
00:30:01.220So, if you're worried about that, if you're worried about how Christians are spending their money, like, I'm interested to look at your bank account.
00:30:21.180They've got enough cash to be able to help fund something like this and to also offer relief from hunger and things like that, which they do.
00:30:47.140I don't think that that's a good criticism.
00:30:49.540But that's, of course, how the left always sees money or they see everything as, like, some kind of zero-sum game.
00:30:56.500So, CNN and Slate are two outlets that I saw call out, he gets us, for being funded by the Servant Foundation and being funded by the Hobby Lobby co-founder.
00:31:10.420Because the Servant Foundation and the Hobby Lobby co-founder have also donated millions of dollars to organizations like Alliance Defending Freedom, which is a conservative Christian legal group.
00:31:24.480And this is, according to CNN, the ADF has been involved in several legislative pushes to curtail LGBTQ rights and quash non-discrimination legislation in the Supreme Court.
00:31:37.160Of course, that is their way of saying protecting religious freedom and the freedom of speech.
00:31:43.620A Hobby Lobby has famously been at the center of several legal controversies, including the support of anti-LGBTQ legislation and a successful years-long legal fight that eventually led to the Supreme Court allowing companies to deny medical coverage for contraception on the basis of religious beliefs.
00:31:59.860Yes, of course, a company should not be forced to pay for the birth control or for any kind of ethically questionable so-called health care that it doesn't want to and that violates their religious beliefs.
00:32:16.700So, I'm very thankful to the Green family for fighting that fight.
00:32:19.600I'm very thankful to Hobby Lobby for choosing to stand their ground on that.
00:32:28.000And CNN is decrying that and they're also saying that this is an evangelical effort and Christian evangelicalism, or evangelism, they actually say, is closely tied to conservatism.
00:32:45.580And then also, they're mad that the He Gets Us campaign affirms the Lausanne, I guess that's how you pronounce it, covenant, the 1974 Lausanne covenant.
00:32:53.880It's inspired by Billy Graham documents and decisions that have come out of the movement summits have decried the idolatry of disordered sexuality.
00:33:02.640So, basically, they're saying, and Slate is also saying this in a recent article, that they have anti-LGBTQ ties.
00:33:12.860Other people just think that this is a waste of money.
00:33:15.700And so, the left-wing criticism of this is that it's too closely tied to conservatism, even while they are admitting that the ads themselves seem to be progressive.
00:33:29.840He Gets Us has insisted that they are not left or right.
00:33:32.120But the reality is that using fraught terms like canceled and images of Black Lives Matter protests invites viewers to try to map partisan politics onto it.
00:33:40.600And while it invites the questions, it can't help but spur others.
00:33:43.340Mainly, is this really the best use of a billion dollars in Christian donations?
00:33:47.080Wouldn't the more Jesus-like thing to do with that money be to actually work to reduce problems like poverty and homelessness and institutional failures of the justice system?
00:33:55.320So, that's a really good, I think, summary of the progressive critique of this.
00:34:02.200And then CNN also talks about that it seems progressive and that it depicts Jesus as kind of an advocate for women's rights and a progressive social and racial justice activist.
00:34:15.240But then, of course, outlines the same concerns that Slate does.
00:34:18.700So, that's kind of going from the left-wing perspective.
00:34:25.980And then also why I am still hopeful in the midst of it.
00:34:30.560So, now that I've laid this all out there, what it is, how much money is behind it, where the money is coming from, like what the goals are.
00:34:38.440I hope I've given an accurate and a fair depiction of what it is while also already kind of highlighting some of the words that have been said that I'm concerned with.
00:34:46.720In summary, I think that there is some good here.
00:35:33.020In fact, when confronted by the Pharisees with a question about how they should participate in the political system, should they continue to pay taxes to Caesar, he pointed to Caesar's depiction on the coin and said, render to Caesar what is Caesar's and to God's what is God's.
00:38:15.200That's actually what he was accused of doing, but he didn't.
00:38:18.840It was through his preaching of the gospel that he was perceived as a threat, that he was a threat.
00:38:23.780It was his relentless commitment to the radical truth that there is a higher kingdom, which is ruled by a higher king, namely himself, that was the threat to the Pharisees, to Rome.
00:38:34.040He did not activate against these institutions in the way that an activist does or would.
00:38:42.380Now, does that mean that we should not care about politics?