SHNEAKO - World's Greatest Culture Shift Ever!

00:00:00.880 just yesterday everyone was holding their tongue and staying pc true now nobody cares today i want

00:00:07.200 to answer the perfect example of stranger things like 2015 if they had 11 come out as gay as the 0.91

00:00:12.160 finale everybody would have loved it and cheered and applauded now we see that and everyone's like

00:00:16.080 oh my god along with them their audience started rapidly moving in the opposite yeah yeah i don't

00:00:25.120 know where you would mark the era now but what a time huh what a time let's watch the great

00:00:29.600 culture shift are changing true if you teleported someone from 10 years ago to today their first

00:00:54.000 impression would be that not much has changed phones got bigger prices went higher and gta

00:00:59.440 still hasn't come out yet but us who have actually lived through that period though we know the truth

00:01:05.000 we know nothing is the same a couple years ago hip-hop was the biggest genre in the world

00:01:11.380 guys like Roddy Ricch and Polo G what happened to them Polo G they're saying he dropped a 40

00:01:17.480 album song and people don't talk about it every rapper is now streaming because there's more

00:01:20.640 money and you don't have to get gang up up up spin blocks and kill each other you can make

00:01:25.260 more money sitting at your computer farming hip-hop has definitely changed it's dead just

00:01:31.820 yesterday everyone was holding their tongue and staying pc now nobody cares today i want to answer

00:01:38.260 perfect example of stranger things like 2015 if they had 11 come out as gay as the finale everybody 0.65

00:01:43.660 would have loved it and cheered and applauded now we see that and it was like oh my god

00:01:49.040 the woke aligning man it's just people see how much pandering is involved question on everyone's 0.93

00:01:57.840 mind what the fuck happened these are the five stages of a culture shift 0.95

00:02:04.840 let's see i can't try to think of the top five stage one guess some chat beginning 0.95

00:02:12.600 Welcome to the year 2014.

00:02:16.460 We're here at the tail end of Obama's presence.

00:02:19.420 V-necks are cool. 1.00

00:02:20.800 Instagram filters and Vine v-necks are at their peak.

00:02:23.220 V-necks. 0.99

00:02:24.480 Ha! 0.89

00:02:25.220 Got him!

00:02:28.840 Simpler time.

00:02:29.980 Yeah.

00:02:30.420 Everyone is doing the Ice Bucket Challenge

00:02:32.440 and Happy by Pharrell Williams is the biggest song on the planet.

00:02:37.620 Vine arrow.

00:02:38.360 the general vibe is well kind of joyful

00:02:44.880 yeah we can look back at it with roasting a glass of all so a lot of school shootings

00:02:53.540 you know this was uh peak school shooting isis era as well yeah you guys remember that i mean

00:03:00.760 if happy dropped today it would flop diabolically become a tiktok meme and get categorized as

00:03:07.120 co-worker music all within a 48 hour window everything is corny now everything is ironic

00:03:12.420 everything is or farming everything is performative wouldn't stay like this for long though

00:03:17.180 as behind all the corny enthusiasm in the pop sphere change was coming in the most unexpected

00:03:24.640 form pre-tik-tok fetty wapera at one point been a massively successful and influential genre

00:03:34.660 By the time 2014 rolled around, though, it seemed like those days were long gone and that the once giant cultural force was on its last legs.

00:03:44.240 Some may have disagreed, but the charts certainly seemed to point in that direction, as 2014 statistically marked the lowest presence the genre had on there in a long time.

00:03:54.440 Mainstream hip-hop was dead, and the genre needed a spark, a wave that would pull it back up to the center of everyone's attention.

00:04:04.660 In another corner of society, though, that was already happening.

00:04:07.840 There is growing outrage tonight after an unarmed African-American teenager was shot and killed by police in the St. Louis suburb.

00:04:14.620 Trayvon Martin.

00:04:17.400 Leading up to 2015, several disconnected examples of inequality had managed to cross over from online virality to nationwide.

00:04:25.120 Like Pete Kendrick Lamar, this was the start of the BLM psyop. 0.90

00:04:29.000 Outrage.

00:04:29.540 They're mad. I'm mad. We should all be mad, man.

00:04:32.740 We should all be angry because of what's going on right now.

00:04:36.840 We should all be angry.

00:04:38.140 What is that going to do, guy?

00:04:39.780 Hey, guy, what is being angry accomplish?

00:04:45.060 We are asking for games to be more inclusive.

00:04:48.080 We're asking for games to acknowledge that we exist

00:04:51.000 and that we love games.

00:04:53.020 Yeah, that's a good point.

00:04:54.460 We think that woke is bad now.

00:04:56.020 Bro, back then, back then, peak feminism. 1.00

00:05:00.460 Oh, my God.

00:05:01.760 rise of social media there was a growing feeling that everyday people now had the power to make a

00:05:07.040 actual change nobody really knew at the time but this was only the beginning of something much

00:05:11.920 greater in stage one the seat is planted the foundational idea is shared amongst the collective

00:05:17.520 the vibes are in the air okay and now it's up for people to grab them and make them into something

00:05:22.640 real most movements stop here but every so often they move into stage two rise

00:05:31.760 Seeing the stale atmosphere, hip-hop's veterans. 0.77

00:05:34.600 2016 was the best year for hip-hop since, like, the 90s.

00:05:37.840 What came out that year?

00:05:39.100 Rodeo.

00:05:40.240 Life of Pablo.

00:05:42.320 You had Chan, no, Blonde, Frank Ocean. 0.92

00:05:45.560 You had Views, Drake.

00:05:48.460 Rihanna's last album, Anti.

00:05:50.800 2016.

00:05:53.140 Music-wise, you can understand why people look back and glaze that year.

00:05:57.160 Yeah, Future, DS2.

00:05:58.980 What a time to be alive 0.99

00:06:02.460 Hold up, hold up, Thug wanna play some new shit 1.00

00:06:05.040 Ha 0.99

00:06:06.200 Madison Square Garden

00:06:08.520 Thug

00:06:10.200 Thug, Thug, Thug, babe 1.00

00:06:12.020 She's sucking her dick on a plane and I just got her out here 1.00

00:06:17.940 These so-called mumble rappers didn't take pride in their lyricism or messaging 1.00

00:06:26.720 they just put all their focus into energy swag and melodies they were seen as a joke okay most

00:06:33.900 people didn't take them seriously so they did i loved the 2016 xxl freestyle 21 savage uzi

00:06:40.540 yadi kodak i love that cypher i remember people clowning on it so much because a lot of purple

00:06:45.980 hair the drip was different i remember seeing that and thinking like this is the wave this is

00:06:51.540 what's going to dominate hip-hop and it was right like those guys are still up on top now and it

00:06:56.020 hasn't been replaced those are those are the number one people rappers in the industry see it

00:07:00.660 coming but over time these artistic choices would form into a distinctive sound and aesthetic in

00:07:06.260 the underground and soon enough with nothing happening in the mainstream these fresh ideas

00:07:11.540 would begin rapidly gaining traction by the time 2016 rolled around soundcloud artists were blowing

00:07:18.340 up overnight shut up 0.54

00:07:22.220 all of a sudden man i'm feeling nostalgic it was the xanax soundcloud era there was some bad 0.97

00:07:46.620 things about it but man culturally and look at the difference now like you guys are talking about

00:07:52.240 vick mensa and saying he was like he was also 2016 but look what vick mensa is doing today

00:07:57.500 you know i'm not calling him out but this is what he feels is going to keep him culturally

00:08:03.820 culturally just murdered a woman in minneapolis the ice killed a white woman which is interesting

00:08:08.600 because obviously their rallying cry is defending the homeland parentheses against niggas mexicans 0.99

00:08:14.060 is like thirst trapping off of an ice murder slums etc so why then you ask are there so many 0.99

00:08:20.200 black and brown ice why are you peeling on why would they kill a blonde haired white woman because 1.00

00:08:24.300 what you got to understand is that white supremacy is and always has been a front it's a cover for 1.00

00:08:30.480 capitalism it'll use uncle toms case in point sam ellen jango and it'll kill white people john brown 0.96

00:08:37.060 the famous white abolitionist in order to keep exploiting you it's not and has never like rappers 0.79

00:08:42.980 are doing short form content and streaming now instead of curating vibes it's gotten too meta

00:08:47.940 and too much interaction i know these old hip-hop business oh like your button i know you're watching 0.99

00:08:53.880 this shit like put up on your bitchy and then you got down that's the worst freestyle i ever 1.00

00:09:01.820 heard in my life memes best life forever micro trends are at an all-time high i just read about 1.00

00:09:06.980 this kid who spent 15 hours saying gucci game the new wave is coming and everyone can feel it too

00:09:15.700 it's 2016 the year most gen zers talk about like it was the last time they felt happiness 0.68

00:09:21.060 uh and i'm gen z and they're absolutely right that shit was just different i'm sorry like you 0.82

00:09:26.100 put your yeezys on grab your hoverboard go out in the street open the pokemon go app you go online

00:09:32.980 and there's like i never played pokemon go i don't know about you guys i couldn't at the time i

00:09:37.140 thought that was marvel slop a new vine trend damn daniel back at it again with the white band 0.92

00:09:44.820 damn daniel mannequin challenge running man juju on that beat no real worries just harambe 0.99

00:09:51.700 killer clown no there were worried why don't people talk about how how afraid everyone was 0.99

00:09:56.820 about trump getting elected that dominated like this is peak woke almost or a little bit after

00:10:04.280 and then trump came in office how why is that never mentioned the 73 and 9 warriors 0.99

00:10:11.120 like compare that shit to now all these new generations have is six seven six seven 0.99

00:10:20.860 What you know about the dab, young buck? 1.00

00:10:24.680 The fuck? 1.00

00:10:25.260 You wish you were unk. 1.00

00:10:26.840 You wish you were unk.

00:10:31.260 Back into the real world, things are heating up.

00:10:34.340 As Trump gets elected president, more and more people start feeling a responsibility

00:10:38.480 to stand up and finally say something.

00:10:41.480 At this point in time, the outrage we saw at the start of the decade started becoming

00:10:45.860 more and more frequent.

00:10:47.480 As useless as that sounds, they actually made a difference.

00:10:51.400 The Me Too movement exposed high-profile predators and sent a lot of them to jail.

00:11:17.480 Alamega at every single movie.

00:11:19.440 When Harvey Weinstein was doing his thing,

00:11:24.940 Hollywood was a little bit better.

00:11:26.180 I'm not saying you should be free,

00:11:27.820 but look at Once Upon a Time in Hollywood.

00:11:34.820 Bill Cosby, R. Kelly, Weinstein, and Kevin Spacey.

00:11:38.740 You know, Kevin Spacey right now,

00:11:39.960 you see he's tap dancing in Tel Aviv.

00:11:42.300 He got allegedly exposed,

00:11:44.860 I'm not sure if it's confirmed,

00:11:45.860 I don't want to get sued, 0.98

00:11:46.520 of being a gay pedo and now he's in israel doing like hello my baby hello my honey 0.98

00:11:52.520 it's like the the retreat for people i mean he's accepted there why does young don call you a 0.99

00:12:00.600 raccoon he went from losing religious debates to becoming woke young don called me a raccoon 0.97

00:12:04.480 all get packed up it's over with the internet finally made people answer for their shitty 0.96

00:12:10.660 past colin kaepernick sitting down he said to take a stand against the growing number of unarmed 0.80

00:12:16.040 black men killed by police and racial injustice in general we just got it was weird like dave

00:12:21.900 chapelle had a cavernic jersey on in his special that just came out out of a long-term relationship 1.00

00:12:26.820 with a very boring but sensible person and now we're dating a whore thousands of americans 1.00

00:12:36.740 enraged by the man what's your favorite joe rogan comedy special and is it triggered office by 0.97

00:12:42.960 millions of other Americans. She's got fake hair. She's racist. She's always lying. We 1.00

00:12:50.400 don't care. You don't have an option. You have to stand up, speak up, act up.

00:13:00.020 Skip 2017. Well, 2017 was like, in some ways, a lot of a continuation. Very similar year.

00:13:06.380 Young Don's talking smack. I mean, look, Young Don, you got my phone number. We used to talk

00:13:11.840 a lot more when you you left content uh to do your thing and yeah i mean he could hit me up if

00:13:17.400 he's if he's got an issue confused about why he's talking smack like if you guys are being correct

00:13:22.320 on hollywood's biggest night it was activism that took center stage it's funny so he's calling me

00:13:28.580 a coon he's saying i'm starting with like you see people on x say that i hate whites and then 0.95

00:13:32.400 young don saying i'm a coon you know you can't you can't win oh i'm hyperventilating a little

00:13:36.420 bit if i fall over pick me up because i've got some things to say our voices joining together

00:13:40.900 in a mighty chorus that is finally saying time's up we put up monuments for the feminists oh my 1.00

00:13:48.380 god tell the nra they in god's way as we move closer to you shouldn't have skipped 2017 though 0.99

00:13:54.560 you had travis scott was still doing his thing peak fortnite remember when fortnite first dropped

00:14:00.460 that's when you know maybe that is slop but that is when i was able to forget about stuff for a

00:14:06.160 while that was the best game best new game to drop in a while i don't play it anymore

00:14:10.240 The end of the decade, those who never had a voice increasingly started banding together and seeing the positive effects their actions could now have, thought to themselves, maybe we can actually do this.

00:14:23.820 Stage two occurs when all those people who shared a common idea in stage one start linking up, connecting, building towards a common goal.

00:14:31.520 The new wave is in full effect and ascending rapidly into stage three peak.

00:14:40.240 Stage 3 marks the peak of the movement's popularity as the average Joe comes to discover what

00:14:50.140 all the fuss is about.

00:14:51.720 The Thing, whatever it is, then becomes increasingly commercial and accessible for mass consumption.

00:14:57.320 At this point, your alcoholic uncle will bring up Thing at a family gathering. 0.99

00:15:02.000 The problem they have is that I don't give a fuck. 0.99

00:15:05.040 They don't cancel me, I cancel them. 0.99

00:15:08.300 parents ask you about Thing. SNL makes an awkward skit on Thing, which will make you slightly

00:15:14.260 uncomfortable and chuckle one time.

00:15:16.800 Man, SNL fell off so hard, it's like this completely got replaced by streaming. 0.99

00:15:26.260 Hey, what the fuck? 0.99

00:15:28.280 What happened to Pete Davidson? He got Ye's kids tattooed on him, and then since then, 1.00

00:15:33.500 what's he doing? Sometimes he is pretty funny. He's a decent stand-up comedian, but guy like

00:15:37.900 what happened you know he he was dominating 20 like 17 18 19 man he was like it was getting 0.99

00:15:46.060 remember the meme he was dom like slaying all the female celebrities watches this shit and even 0.97

00:15:51.900 though this seemed like the natural trajectory of both movements somebody said he got that good d 0.97

00:15:56.760 yeah you need to be put in a five minute timeout for that one gotta give you a timeout on that

00:16:02.440 take five minutes to think about what you just said nothing could possibly prepare people for

00:16:07.520 what was about to come good evening and thank you for joining us we are going to begin right now

00:16:12.540 with breaking news because the world health organization has declared the coronavirus

00:16:17.060 outbreak a pandemic covid just hit everyone's inside and scared but i'm not gonna lie i was 0.89

00:16:23.360 happy as fuck you're telling me i don't have to go to school and i can spend the entire day doom 0.92

00:16:28.680 scrolling bro sign me up it has to come from the same virus to be in the same 0.99

00:16:35.600 family viruses coming stop touching niggas hands this was the era of face masks zoom meetings 1.00

00:16:43.460 among us sessions and tiktok videos i'm in a house bored bored in a house and i'm in a

00:16:49.460 house and to make matters worse nearly a decade of protests culminated in the explosion that

00:16:54.600 was the murder of George Floyd.

00:16:56.400 Hands up, don't shoot!

00:16:59.720 Riots and protests engulfed the entire country

00:17:02.640 for several months,

00:17:03.920 while the issue of social justice

00:17:05.740 became unavoidable and omnipresent.

00:17:08.320 The black lives matter.

00:17:09.280 Yeah, you're right.

00:17:09.720 Around this era, too, COVID aside,

00:17:11.760 we're tired of talking about it,

00:17:13.460 the same reason,

00:17:14.560 oh, the reason that the rappers from 2016

00:17:16.220 are still at the top

00:17:16.940 is because that next era,

00:17:18.560 the 2020 era of rappers,

00:17:19.840 they all either died or got shot.

00:17:22.160 I mean, they overdosed or got shot.

00:17:24.280 Pop Smoke.

00:17:25.620 Who else?

00:17:26.120 Lil Peep.

00:17:27.400 You have Juice WRLD.

00:17:29.840 The era post-Uzi, 21 Savage, Yachty, Travis.

00:17:34.360 None of them survived.

00:17:38.360 Movement has unleashed a wave of protests against racism worldwide.

00:17:42.820 If you've exhausted every option of peaceful protest for decades and the prosecution of police still hasn't changed, what would you do? 0.96

00:17:50.560 Protest is pretty fucking amazing. 0.99

00:17:52.020 What the fuck, Andrew Schultz? 0.99

00:17:54.080 Seem to be dedicated to change in a way that I can't remember anything like this in my life. 0.99

00:17:58.840 The state of pop culture showed us that racial awareness was mandatory, 0.95

00:18:03.560 LGBTQ appreciation was necessary, and that social justice was cool.

00:18:11.100 I take responsibility.

00:18:13.520 Kumo, thanks for the super chat.

00:18:14.760 I take responsibility.

00:18:15.700 Oh my god.

00:18:16.720 I take responsibility.

00:18:18.900 They're all actors.

00:18:19.880 Why would they get actors?

00:18:21.080 He looks like he's doing Jesse Pinkman here. 1.00

00:18:23.900 What the fuck was... 0.99

00:18:25.260 I take responsibility. 1.00

00:18:26.880 I take responsibility.

00:18:30.560 I take responsibility.

00:18:32.480 Hey, Crash, you're right.

00:18:33.380 A lot of them all dying.

00:18:34.720 Big 20, appreciate you, bro.

00:18:35.820 Next, in what is possibly my second favorite story this month,

00:18:38.380 Netflix and Amazon Prime came together to fight homophobia.

00:18:42.080 Quote, an unnecessary gay character. 0.73

00:18:45.360 Sorry you've yet to realize that every gay person is very necessary. 0.80

00:18:51.080 700,000 likes.

00:18:54.900 We love gay people too.

00:18:56.800 Oh my God, dude.

00:18:58.200 And you know, it dominates Instagram reels now.

00:19:00.140 The culture's, it's went, 1.00

00:19:01.360 the pendulum always goes the other way.

00:19:03.520 Now it's just straight up racism.

00:19:06.280 Like people are putting edits of leaders from the thirties.

00:19:09.920 It's, people are so, that's what happens. 0.73

00:19:12.020 When you force people to be gay, trans, 1.00

00:19:14.540 black lives matter, 0.93

00:19:16.000 naturally they're going to go the other way.

00:19:19.200 Why are you putting six, seven, what happened?

00:19:20.400 I didn't even see it.

00:19:22.260 And folks, tune into the radio to hear the number one song in the country, Montero.

00:19:31.400 Dude, like, look back at this.

00:19:33.120 Lil Nas X really sold his soul to the devil to get nothing.

00:19:36.500 Imagine selling your soul to Satanism and you don't see any returns.

00:19:40.760 This was the peak of his career.

00:19:42.500 Since then, what happened?

00:19:44.460 Like, he's running around cracked out in L.A.?

00:19:47.380 Dude. 1.00

00:19:47.700 Lil Nas is gay he like gay as shit yeah was that your did you not know that until the video 1.00

00:20:07.700 girl boss main leads dominated tv I belong to no one she's just rarely by the way wait did 0.99

00:20:17.160 you find in the IDF? I think people found out why she was getting shilled by Hollywood so much.

00:20:21.400 She's not a good actress at all. Orange, what did I do? I identify as non-binary. There's a really 0.57

00:20:27.860 long history of black people not being treated fairly in this country. Yo, how the fuck you 1.00

00:20:32.620 make Hey Arthur into a woke thing? Also, she went non-binary and now she's back. It's crazy because 1.00

00:20:37.980 you can get banned on social media by not using her pronouns and then three years later she's 0.95

00:20:42.180 Back to what she was when she was born.

00:20:45.040 It's the power that you have with those pronouns at the time was nuts.

00:20:50.520 And also taking kids cartoons to push the slop.

00:20:53.780 El Gaga Doe.

00:20:54.620 Yeah, I know.

00:20:57.140 Quinn has gender dysphoria.

00:20:59.200 Her sign of gender is not plenty of time.

00:21:02.920 I will no longer allow an unchecked moment.

00:21:05.980 I will no longer allow racist, hurtful words, jokes, stereotypes.

00:21:10.620 no matter how big or small to be uttered in my presence moral purity so glad we're past this

00:21:17.240 everything okay how much do you care how good of a person are you those were the main questions

00:21:23.040 of the covet era at the same time that social justice i'm gonna lie bro i do i do deserve

00:21:29.020 credit for steering the culture in another direction whether or not you're gonna say

00:21:31.940 like oh they don't know you blah blah you guys are gonna troll but the run since i started

00:21:37.320 streaming i did help push it you know how many people can you attribute it to how many people

00:21:44.460 can you put in that category to to fix out to fix this woke problem this issues were reaching

00:21:50.480 hip-hop was also peaky coasting off the momentum of the soundcloud wave the entire genre had

00:21:56.740 embraced the homogenous trap aesthetic but not without reason i mean it worked and it didn't

00:22:02.900 stop working it was the sound of pop charts and pop culture every commercial had a trap beat in

00:22:08.720 the background labels started mass producing industry plans to capitalize on the gold mine

00:22:13.700 that mainstream rap had become nav was selling 130k first week and people saying you're woke

00:22:20.780 yourself now dude why how am i woke now what did i say that's woke saying war is bad

00:22:25.060 yeah and no no and see regardless of the thing with tate you know he was uh you gotta you gotta

00:22:33.660 give him credit for for changing that narrative quite a bit he was obviously at the forefront of

00:22:38.540 it for sure what are we talking about at this point hip-hop was the biggest genre of music in

00:22:44.280 the world becoming bigger than it had ever been even larger than life pop stars were desperate

00:22:49.900 it to jump on the wave. I love this song. Ariana Grande had a whole era. Bang. Just spray 1.00

00:23:00.320 painted her skin brown. I'm like, bitch, that's my cookie. That's my juice. That sample goes 1.00

00:23:05.260 crazy. Have you ever heard this? I'm going to keep it short, but just like Ariana over

00:23:09.060 drill beats remember oh my god

00:23:23.620 people give me hate for this one

00:23:39.060 Are you kidding me, Chon? 1.00

00:23:52.440 Come on, man.

00:23:54.820 Carry on.

00:23:55.760 Talked strictly and odd.

00:23:57.260 This is the Mac I'm here to talk about today, girl.

00:23:59.860 And made water-down trap music. 1.00

00:24:05.540 Kill me, get your ass in here. 1.00

00:24:06.800 and now she she started scissoring that black girl that was in the movie with her 1.00

00:24:11.100 taking i don't know man i'm not trying to be mean but fucking hell bro man she she's a completely 0.99

00:24:17.460 different person it seems like someone stole her soul come on girl this is actually real like her 0.98

00:24:23.180 fans call it the blackiana era in just a couple years time both of these movements had managed

00:24:29.480 to conquer the world and now having been rewarded with great success the founders are no longer

00:24:35.620 focused on innovating instead their primary goal is to maintain their status polishing the ideas

00:24:42.100 that it worked so well for them in the past ah mean drape it's the end of 2021 and he's the biggest

00:24:54.420 rapper in the world larger than life and in complete control of hip-hop it hadn't always

00:24:59.140 been this way though once upon a time he was just an awkward geeky kid who stuck out like a sore

00:25:04.740 thumb amongst his rapper peers. While on radio, young Drake might have been a rising star and

00:25:13.300 hitmaker, amongst the hip-hop community, he was a laughingstock.

00:25:17.380 I don't like anything about Drake.

00:25:19.000 Mom! 0.97

00:25:19.700 Rest in peace, D.M.X.

00:25:20.600 I don't like that. 1.00

00:25:21.180 Damn it! 1.00

00:25:21.580 He talks about, I don't, I don't talk about it. 1.00

00:25:22.720 See, I'll be trying to tell his face.

00:25:25.340 Kendrick's diss is exactly like that.

00:25:26.780 I hate the way that you walk. 0.95

00:25:27.660 I hate the way that you talk. 1.00

00:25:28.720 I hate the way that you dress. 0.99

00:25:30.020 I don't like how he walks like nothing. 0.82

00:25:31.840 I don't like his hair cut. 1.00

00:25:33.820 An emotional pussy who talked about women and feelings too much. 1.00

00:25:38.120 He'll just, he's so emotional, man. 1.00

00:25:39.720 When did rap become that?

00:25:41.060 He'll just make a song that's just like, oh, I'm crying in.

00:25:43.780 From that point on, Drake did everything in his power to dominate the rap game, secretly hoping he could change the mind of all those bullies who didn't let him in at the start of the decade.

00:25:55.220 It took a lot of work, a lot of dedication, and a lot of great music.

00:25:59.800 Fast forward to 2021, and Drake had gotten exactly what he was asking for.

00:26:05.600 His vulnerable and emotional approach had completely changed the foundation of the rap game, and was finally accepted as normal.

00:26:12.960 Drake was now not only the undisputed king of the biggest music genre in the world,

00:26:17.680 but also well-respected in almost every corner of its culture,

00:26:21.620 even managing to convince some of his street credibility.

00:26:26.440 Aubrey didn't want to change things anymore.

00:26:29.520 Aubrey wanted things to stay the same.

00:26:33.860 Nothing lasts forever.

00:26:35.400 People always seem to forget that.

00:26:37.960 Where there once was a purpose, now isn't anymore.

00:26:41.580 People get cocky, arrogant, and start abusing their power just because they can.

00:26:47.240 Honestly, if you guys want to look in my eyes, you guys want to do something?

00:26:50.180 You guys, that's what I thought.

00:26:52.040 No, that's what I thought.

00:26:53.260 In a figurative sense, this is the point where the victim becomes the bully,

00:26:57.660 perpetuating the cycle of abuse that was responsible for the start of the movement in the first place.

00:27:03.160 I have to come to the conclusion that inherently, I show speed is just... 1.00

00:27:08.260 This fucking guy, bro. 0.99

00:27:11.000 uh i know we shouldn't be vindictive about stuff but it's just so sneeko should be banned from the 1.00

00:27:16.560 platform he was cancel culture what happened to this dude what happened to this dude trying to

00:27:22.960 get everybody de-platform canceled everyone's evil and then he got consumed by the beast the 1.00

00:27:29.240 monster that he created haha sorry just a piece of shit i don't see any way someone like this can 1.00

00:27:36.660 turn around and redeem themselves and be able to make up for all the disgusting shit that they've 1.00

00:27:41.620 done and said and influenced for people as a guy with a platform this dude too this 0.96

00:27:46.660 oh my god man this is giving me throwbacks bro as a guy with a platform i can't imagine posting

00:27:53.820 anything like that bankrupt them let them out of business deplatform them like actually take

00:27:59.800 them out financially they feel untouchable and unbeatable convinced that their run lasts forever

00:28:06.040 I want nothing to do with you, and I won't think twice about it.

00:28:09.980 I think this guy became trans, actually. 0.99

00:28:11.840 Because you're not worth keeping around. 0.97

00:28:14.380 This exact moment marks the beginning of the end.

00:28:21.720 And now, we take a short break from our program to learn the art of...

00:28:25.220 No! No! No! No!

00:28:30.560 Stage four.

00:28:32.620 Decline.

00:28:33.180 this is where we are canceling food last week they canceled uncle ben's rice okay 2022 let's

00:28:41.080 see doesn't even need to build a wall we're now beginning week two of the left's all-out attack

00:28:46.460 on what are you rogan the liberal moms lashing out at euphoria star sydney sweeney calling her 1.00

00:28:52.940 racist after she posted photos from her mom's 60th birthday as we started getting deeper into

00:28:58.840 Sidney Sweeney was a white supremacist even back then.

00:29:02.540 ...of wokeness in the mainstream and the aggressive tactics it used in eliminating its detractors

00:29:08.320 sparked massive outrage on the other side of the political aisle.

00:29:12.360 There was a growing rage from those who felt left out and ironically oppressed in popular culture.

00:29:18.920 Zuckerberg became a red pill frat bro at 40 years old.

00:29:22.400 Elon Musk buying X and making it a safe haven for the ostracized and the canceled.

00:29:27.560 like like wokeness basically wants to make comedy illegal which is not cool podcasts become the home

00:29:34.200 of anti-wokeness with most comedians pulling in millions of views while professing their hate for

00:29:40.560 the social justice movement along with them their audience started rapidly moving in the opposite

00:29:45.760 yeah yeah yes yes we've transcended to the god bill i don't even know if you can call it that

00:29:55.720 i don't know where you would mark the era now but what a time huh what a time

00:30:01.460 canceled md platform but look at look at that man it's just how how how tides turn huh

00:30:06.480 look i mean man man could have been could have been like a real alliance or something i don't

00:30:15.040 know the sentiment still didn't go away woke culture now had an enemy which was climbing

00:30:20.160 rapidly up the ranks. Things slowly start to get ugly as stage four unravels. I really think this

00:30:27.420 is Drake's lowest point yet in terms of level of effort. He really put almost nothing into this.

00:30:34.280 People get fat, washed up, and lazy, completely losing their ability to stick together,

00:30:40.560 innovate, or adapt to any new obstacles. At this point, the movement becomes so normalized in the

00:30:46.940 mainstream that it loses its ability to challenge the once fresh and lively

00:30:55.560 cultural movement is reduced to a cheap trend an emblem to be worn rather than a

00:31:00.980 piece of resistance that demands reflection and action the social justice

00:31:05.960 movement went from rallying people towards a common goal to pointless

00:31:09.800 exercises of power over celebrities and athletes who didn't pass the moral

00:31:14.840 purity test the moral standards would only go higher and higher as time went yeah who remembers 0.99

00:31:20.340 the soy boy the soy boy collage any ogs any it's not really ogs but remember that fuck that was 0.99

00:31:26.860 like my content for six months straight six seven months straight just soy boy sword but what 0.98

00:31:33.280 happened to that man i think it was effective by until even the people inside the movement

00:31:37.980 couldn't live up to them anymore at that point focus turned inward and the progressive sphere

00:31:44.440 started devouring itself from the inside out.

00:31:47.060 Yes! Yes!

00:31:49.780 Ah!

00:31:52.220 Work to my mother! 1.00

00:31:53.380 I really got the Joe Biden piattas on deck!

00:31:55.840 People move past COVID like it never happened

00:31:58.160 and went right back outside.

00:32:00.500 Y2K aesthetic dominates everything. 1.00

00:32:02.920 Baggy pants are back in style.

00:32:05.340 It's a new day where virality is more important than ever.

00:32:08.940 Streamers have become the new celebrities.

00:32:11.280 Yego's DeathCon 3.

00:32:12.700 you can't say out loud that this person ever did anything good and i'm done with that barbenheimer

00:32:18.620 hip-hop is rapidly falling off both yes man it's like one of the most culturally impactful podcasts

00:32:30.060 ever ever and i'm done with that barbenheimer hip-hop is rapidly falling off both in quality

00:32:39.020 in popularity. Nobody knows what to do. How do you stop stage four from happening? Well the

00:32:46.060 answer is simple. You don't. There's really only one thing you can do at this point. Speed up the

00:32:53.500 inevitable. For most rap fans Kendrick Lamar was always everything Drake couldn't be. He was hailed

00:33:05.340 as hip-hop's golden child right at the start of his mainstream run quickly becoming the critic and

00:33:10.940 fan favorite this is good hip-hop this is positive hip-hop this is the kind of hip-hop that we need

00:33:17.420 that's commenting on social issues it was the one section of the audience drake could never win over

00:33:23.420 despite trying his hardest see unlike aubrey kendrick's main strength wasn't getting on the

00:33:28.860 radio it was creating meticulous masterpieces timeless bodies of work which set him apart from

00:33:35.420 the rest of the rap game he was the one people counted on to lead hip-hop into a brighter tomorrow

00:33:41.020 even as the soundcloud wave hit and melodic trap took over he adapted wrestling with drake for the

00:33:47.100 throne of hip-hop well into the 2010s but then he disappeared and that allowed drake to take

00:33:53.980 the reins and lead the way as hip-hop's number one. Fast forward to 2023, Drake is scoring his

00:34:00.300 14th number one album. What they don't mention during this time, I saw the Smashing Pumpkins

00:34:05.280 lead singer talk about it, is that rock completely disappeared. Have you guys noticed that? When I

00:34:09.960 was growing up, I would listen to the radio a lot. You know, I used to listen to a lot of Arctic

00:34:13.880 Monkeys, Smashing Pumpkins, Guns N' Roses, Led Zeppelin, but not even just like the old school,

00:34:20.960 you know classic hip-hop like beatles and metallica or heavy metal but like even there

00:34:25.800 were a lot of 2000s bands rock used to go neck and neck with hip-hop and as i was getting older

00:34:30.720 it was it was always competing hip-hop completely dominated it and rock disappeared and nobody

00:34:35.460 talks about it it's gone it's gone it doesn't exist anymore what happened rock doesn't you

00:34:41.560 still listen to it but there's no new it doesn't have any presence when radiohead you know dropped

00:34:46.520 in rainbows 2007 those were the two top competing genres it's gone just like that what happened

00:34:53.840 what happened man while the genre who fighters in a free fall deteriorating into a dark pit of

00:35:01.980 pathetic gimmicks and desperate trend chasers fans were increasingly unhappy but the mainstream was

00:35:08.620 still eating it up truthfully this corrosive climate suited drake as the biggest rapper in 0.89

00:35:14.400 world and the notorious trend chaser himself he stood only to gain from the lack of quality and

00:35:20.000 depth the average listener had become accustomed to things couldn't go on this way something had

00:35:26.960 to be done and the golden child he ruined it knew exactly what that was the golden child

00:35:33.280 The King is back! 1.00

00:35:35.280 Oh shit! 1.00

00:35:36.280 He's rapping! 1.00

00:35:37.280 This is a good beat, bro. 1.00

00:35:40.280 Motherfuck the big three. 1.00

00:35:41.280 Nigga, it's just big me. 1.00

00:35:43.280 Boom! 0.99

00:35:44.280 Sorry, sorry.

00:35:45.280 No, no, no. 1.00

00:35:46.280 Don't fuck with that song. 1.00

00:35:47.280 Motherfuck the big three. 1.00

00:35:49.280 Seriously, Kendrick? 1.00

00:35:51.280 Wah! 0.94

00:35:52.280 Wah! 0.94

00:35:53.280 It's a lot of goofies with a check.

00:35:55.280 Kendrick's the best.

00:35:56.280 Kendrick's the best rapper.

00:35:57.280 Kendrick is a f-

00:35:58.280 I've always said Kendrick's. 0.86

00:35:59.280 This guy's, uh, he's going at Aiden right now, calling him racist for saying,

00:36:02.280 is for saying it makes sense that he's uh he's a kendrick laser 0.97

00:36:06.880 my favorite bully i hate bullies you must be a terrible person everyone inside your team is 0.95

00:36:11.740 whispering that you deserve it i'm literally uploading drake's this right now how do you 0.99

00:36:16.780 have a response up before this demon uploading

00:36:19.340 kendrick relax hey he going without kendrick's whole thing here you don't have dochi doesn't

00:36:29.640 exist anxiety you don't it would never have created that bubble also this shows how much

00:36:52.000 power streamers have whenever people talk about that beef they cannot talk about it without the

00:36:56.720 streamers reactions and every rapper took notice without this you don't see all hip-hop all of

00:37:02.280 hip-hop turn to streaming and become streamers because you lied about religious views you lied

00:37:06.900 about your surgery a rebellion an uprising led to one of the biggest you lied about the 2020s i hate 1.00

00:37:13.260 this fucking outfit i hate this outfit i hate this outfit i hate these jeans i hate the way that you 1.00

00:37:18.020 walked on i hate the smile i hate your i'm not gonna say i hate your height shout out to the 1.00

00:37:22.180 short kings but i hate these jeans especially bro this looks like something sabrina carpenter 1.00

00:37:27.180 would wear why would you put these on fuck i i hate you like i'm young and i hated that all 0.99

00:37:35.120 woke people use this image as like an own this was a this was a woke a woke profile picture 1.00

00:37:41.240 man a rap battle in which kendrick lamar destroyed dray slaying the flag bearer of late stage

00:37:50.120 commercial trap and finally saying what the culture is feeling out loud enough with the

00:37:56.120 hollow lazy and unoriginal we need music that's creative deep and inspired everybody had their

00:38:03.760 fun creative music i mean this right here is a diss at travis pusha t is like he tried to sell

00:38:09.440 his album by dissing yay and travis dissing people he would not have done that if he didn't

00:38:12.820 see kendrick's success now people know that drama and beef is a good marketing tool

00:38:18.360 But now the party, Jack Harlow is like fairy bread of music, is over, and it's time for something real. 1.00

00:38:29.880 If you say you're voting for Trump, suddenly you're a Nazi, you're Hitler, you're garbage. 1.00

00:38:35.420 Enough. Enough. 1.00

00:38:37.220 They just want no Trump, no matter what, and they're willing to gaslight themselves.

00:38:41.960 Remember Dave Portnoy was telling people that they needed to take a tour of Auschwitz and he thought it was in Germany?

00:38:46.140 He thought Auschwitz is in Poland. He was telling people to go on a tour. You don't even,

00:38:51.460 you need to go on that tour. They just want no Trump, no matter what. And they're willing

00:38:57.340 to gaslight themselves. Hey, so remember all those anti-woke guys from earlier in the video?

00:39:04.240 Yeah. Um, they didn't go away. As a matter of fact, they only multiplied and grew stronger

00:39:10.440 as the public sentiment shifted further and further away from social progressivism.

00:39:15.820 It wasn't just a fleeting feeling.

00:39:18.140 It was a burning hatred towards the status quo that required drastic change.

00:39:23.220 A fire had been started, and no one was putting it out.

00:39:26.780 Fight!

00:39:27.620 Looking back, was this real?

00:39:29.560 Do you think that this was a real assassination attempt, or was this a ploy?

00:39:36.500 Thanks for the 10.

00:39:37.280 What happened to young Don?

00:39:38.100 Weird vibes.

00:39:38.900 He looks possessed.

00:39:39.740 Checking in on him?

00:39:41.360 Okay, we'll see.

00:39:42.340 I don't know.

00:39:42.960 And no one was putting it out.

00:39:45.820 It is now official, CNN projects that Donald Trump has been elected president, defeating Vice President Kamala Harris and making a political comeback unlike any.

00:39:56.160 The 47th president of the United States.

00:39:59.740 The board of presidents come back.

00:40:04.240 What is the sound design?

00:40:05.980 I am going to admit I am a little surprised that they won so much.

00:40:10.780 It was finally official.

00:40:12.440 We were now in.

00:40:14.560 And that's it. Here we are. It was just announced that for the first time in 35 years,

00:40:27.440 hip-hop spent an entire week without a single song in the top 40 of the chart.

00:40:31.600 People don't talk enough about how Graduation was the most streamed hip-hop album of 2025.

00:40:36.680 Isn't that crazy? Graduation came out in 2007. Ye is fighting cancellation. Ye is coming off of

00:40:42.920 Getting banned from Live Nation, Banks, Adidas, all this stuff.

00:40:45.780 And an album from 2007.

00:40:48.780 Almost 20 years since it dropped.

00:40:51.380 Dominated hip-hop streaming.

00:40:53.580 In 2025.

00:41:00.440 The biggest trap releases of the year have all flopped diabolically.

00:41:04.900 And even the average Joes are bored at this point. 1.00

00:41:07.540 Rap is cool and all, but it's getting outplayed, bro.

00:41:10.720 They talk about hoes, money 1.00

00:41:12.880 It's the same topics like every single time

00:41:15.580 17 bodies last night

00:41:16.740 I'm all in the air, ain't nobody catching

00:41:19.020 Okay, I hope you get caught soon my brother

00:41:20.380 We know that your body's T

00:41:21.800 We know that you have

00:41:22.920 The culture

00:41:23.380 That's the culture

00:41:24.860 Stop playing rap for the most part

00:41:26.060 And honestly, I've come to realize

00:41:27.980 It's probably the worst genre there is

00:41:29.820 Stage 5 is where the movement becomes

00:41:32.040 Culturally irrelevant

00:41:33.580 That's why I think Bully's gonna save it

00:41:35.500 We need healing music

00:41:36.560 And you know, everyone's tired of the gang gang

00:41:38.520 Op shot 1.00

00:41:39.100 everyone's saying fuck the streets 1.00

00:41:41.280 bully is the 1.00

00:41:42.740 antidote to this

00:41:45.040 listen to give and take

00:41:46.440 we need bully

00:41:54.480 we need bully

00:42:09.100 This thing is getting late, it's going live on

00:42:12.880 We eat it all the time we was designed for

00:42:15.900 I died on rearranging on my mind for

00:42:19.300 Oh, on my mind for

00:42:22.300 I remember all of us saying her in love

00:42:25.940 No, you just have to wait

00:42:29.000 She said, I don't come breezy

00:42:32.580 It's a game of, it's a game of

00:42:36.840 Yeah, Bully. Obviously, yeah, I'm not a fan of AI, but it got leaked. People are saying that

00:42:45.240 there's no AI in the full version, so I hope that's true. This is Saving Hip-Hop.

00:42:49.560 Leap non-factor in the mainstream.

00:42:51.120 You're right, round comment. No one can replicate it.

00:42:52.780 They still try to capture an old flame, a moment that got lost in time, but the people

00:42:58.000 have already moved on. The old moves don't work anymore. The shots aren't falling and the crowd

00:43:06.660 is as quiet as a church mouse.

00:43:09.140 The power has been completely stripped

00:43:11.220 from its previous holders

00:43:12.720 and put into the hands of people

00:43:14.240 who were made to feel silenced,

00:43:16.520 mocked, and left out before.

00:43:18.680 The culture is theirs to shape now. 0.73

00:43:22.060 The culture.

00:43:24.200 The liberal moms lashing out 0.83

00:43:25.820 at Euphoria star Sydney Sweeney

00:43:28.100 calling her racist

00:43:29.480 after she posted photos

00:43:31.120 from her mom's 60th birthday party.

00:43:34.720 Here we are today.

00:43:35.860 my jeans are blue

00:43:36.800 Sydney Sweeney

00:43:38.160 has great jeans

00:43:39.460 white people

00:43:41.080 shouldn't joke about 0.95

00:43:42.500 genetic superiority

00:43:44.120 since you are

00:43:44.960 talking about this

00:43:45.440 I just wanted to

00:43:45.860 give you an opportunity

00:43:46.800 to talk about that

00:43:47.740 specifically

00:43:48.320 I think that when I

00:43:50.420 have an issue

00:43:51.400 that I want to

00:43:52.300 speak about

00:43:52.720 I will

00:43:53.180 I love this interview

00:43:54.440 this is the greatest

00:43:55.460 dismantling I've seen

00:43:57.060 of a world

00:43:57.900 journalist ever

00:43:58.780 this is the

00:44:00.480 difference of the

00:44:01.260 faces

00:44:01.560 I don't want to

00:44:02.380 get an opportunity

00:44:03.140 I don't want to

00:44:03.660 get into the platform

00:44:04.420 I apologize

00:44:05.140 guys. No. No. Everybody, this needs to be studied in media training.

00:44:14.660 Tan, genetics. I just got my color analysis back.

00:44:18.340 There is a cultural shift happening in the U.S. We're seeing a move away, even in these

00:44:22.980 commercials that are so typically woke.

00:44:25.100 The Zeitgeist showed it wasn't cool to be progressive or liberal.

00:44:28.440 When you're walking down the street late at night, guess what you're looking for? 0.98

00:44:31.300 Black people.

00:44:32.140 and you equate that with danger another human support immediately we are just so unbelievably 0.95

00:44:40.540 fed up with the ghetto ratchet behavior entitlement the victimhood platforms no longer 0.99

00:44:46.640 care about political correctness corporations no longer celebrate pride month google no change

00:44:52.620 ibm no change microsoft no change or any month for that matter it's like they never cared about

00:44:58.440 anything. Wow. Interesting. Even Starbucks roached out on the gays? Country has taken over as the 0.64

00:45:05.160 most popular genre of music. You have been the light of the day. You are such a gift. You are

00:45:10.520 such light. Look around you. Everything is a byproduct of what came before it. The overbearing

00:45:16.020 need for social responsibility and pure morals of years past has now been replaced by a culture 0.96

00:45:21.720 ready to eat up whatever seems authentic, no matter how shitty at its core. When something 0.83

00:45:27.260 feels too clean people crave mess when everything's ironic sincerity every era gives us ideas and

00:45:35.860 moments that change the world as we know it then we move on the social justice movement didn't

00:45:42.280 vanish it dissolved you're right the internet's been so focused on color lately yeah race is

00:45:46.740 we're never going to move on from the race subject it comes in the 90s was less race focused than we

00:45:52.340 are today and we act like civil rights was like okay everything changed then the race subject

00:45:57.540 has never been spoken about this much in in the internet age than today it was absorbed into the

00:46:03.500 culture the language changed the expectations changed and the boundaries moved and once that

00:46:09.600 happens it stops feeling like a movement at all and just becomes the new normal the past decade

00:46:15.460 of hip-hop has been liberated the genre doesn't take itself nearly as seriously anymore the gender

00:46:21.100 norms have been broken, and artists are free to bend their voices, their images, and their

00:46:25.920 identities however they want. The demand for change has been met. The movement has served

00:46:32.260 its purpose. Death is inevitable. Death is healthy. Nothing, no sound, no movement, no era

00:46:40.760 can or should stay mainstream forever. Now that the people have made their money and the vultures

00:46:46.180 have moved on it's time for a reset it's time video back underground and come up with something

00:46:52.020 new the kendrick drake beef wasn't just a rap moment it was a reminder culture changes when

00:46:58.420 someone chooses to change it when people stand up and decide the old rules don't apply anymore

00:47:04.980 every era ends the same way with the spark a fracture a moment no one saw coming and maybe

00:47:12.660 just maybe maybe we're closer to that moment great than we think

00:47:20.820 great video

SHNEAKO - January 12, 2026

World's Greatest Culture Shift Ever!

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