Will Harris joins Russell Brand on the show to talk about his opposition to Bill Gates' agricultural agenda, the G20 summit, and his thoughts on Donald Trump's remarks at the G-20 in Bali. Plus, a look back at the early days of the internet, and a look ahead to the future. Stay Free with Russell Brand is out now, and you won t want to miss it! Logo by Courtney DeKorte. Theme by Mavus White. Music by PSOVOD and tyops. This episode was produced by Gareth Roy. Our theme song is Come Alone by Suneaters, courtesy of Lotuspool Records. The album art for this episode was done by our super talented Ameya. We'd like to learn a thing or two about you, the listeners. Please take a few minutes to leave us a rating and review on Apple Podcasts, and we'll get a shoutout on the next episode of Stay Free With Russell Brand. Thank you so much for your support, it means the world to us. - Your continued support is so appreciated, we'll be looking out for you in 2020 and beyond. Stay free, you're the best in the business in the world. Love, Russell Brand - The Erotic Dreamer. Peace, Blessings, Cheers, Eternally grateful, Elyssa, Elesa, Jai Courtney, Gav, Rachael, Jadyn, Eichner, Jodie, Alyssa and Rachit, and the rest of the crew at The Eichler, and Young Putin, and all the rest at Young Putin. xox xo Love Birds, Elicia, Glynis, Gabbard, Gynn, Rocha, Saje, Raghav, Gajee, Rishi, and Jadya, Jeeves, Young Putin Thanks so much, Rucha, Alex, Josslyn, Roshan, and Alex, and everyone else at the podcasting, and so much more! - Thank you for all your support and support, thank you for making this podcast so much love, love you're all so much support, love, so much in advance, so please don't forget to send us back and keep sending us love and support. XOXO, JOSEPH.
00:02:01.000Thank you for joining me on Stay Free with Russell Brand, produced by Gareth Roy, researched by young Putin, who received his nickname when that wasn't such an insensitive thing to call somebody.
00:02:13.000We've got a fantastic show for you today.
00:02:16.000You may have seen him on on Joe Rogan, or you may have seen him on mainstream media news decrying, denouncing and undermining Bill Gates' centralising agricultural agenda.
00:02:26.000It's important, I think, to look at Bill Gates in a context of rational critique rather than hysterical conspiracy.
00:02:34.000Don't get me wrong, I love a conspiracy theory, but I like conspiracy facts even more, don't you?
00:02:40.000Who is it that writes that comment that's always in the comments like, the idea that Russell Brand is a conspiracy theorist should... It's a bot, isn't it?
00:03:02.000I remember you telling people for years that.
00:03:04.000I once did a stand-up special where I used to announce my cash card number, ATM number, because I thought, you've got to get it off me first.
00:03:11.000I'd like to see you get past the dukes!
00:03:13.000You've got to get past these guys first!
00:03:16.000Disregarding the idea of, like, online stuff.
00:03:25.000So we're talking to Will Harris about, like, centralising agriculture versus decentralised agriculture that empowers farmers and communities.
00:03:31.000You may have noticed that there are farm protests all over the world.
00:04:10.000Now I know all you lot that love Trump, you'll be going, he actually did this and this and he stuck it to the man and he drained the swamp and all of that stuff.
00:04:23.000You could have more power in your life, more freedom to run your community, more individual freedom of expression to be the person that God, oh yeah, God intended you to be.
00:04:32.000I'm not afraid to bring up God to Tulsi Gabbard and by Jove!
00:04:35.000I'm not afraid to bring up God to you right now, especially not in the midst of the G20 summit.
00:04:42.000I'm so glad them 20 got together in Bali to finally iron out the world's problems and if you've reached the point in your life where you think these summits don't do anything, they're pointless, it doesn't matter if you call it COP 27, you've had 26 COPs already, things are getting steadily worse, you've had these G20s and B20s and B52s and Apart from a very nice love shack, I don't see very much has been achieved at all.
00:05:05.000It's a little old place where we can get together and meaninglessly chit-chat and where Trudeau can irritate you.
00:05:11.000Well Trudeau and Richard get together for certain.
00:05:13.000They've got a little bromance going on those two.
00:06:10.000Wasn't the part we discovered earlier where she's seen as one of only four politicians that was able to sign off emergency acts during the pandemic in this country?
00:06:18.000Thereby just basically all laws didn't mean nothing to those guys.
00:06:22.000You are going to love tomorrow's show because we are talking to Adam Wagner, or Adam Vagner.
00:09:53.000Who do they think is so optimistic about global politics?
00:09:57.000Where it's like, oh they're just a couple of guys, couple of guys hanging out.
00:10:03.000Although this is what I will say, that if you're willing to look at politics purely from an aesthetic perspective, put aside decency, honour, standing up for the rights of ordinary people, democracy, put that all to one side and just focus on people looking nice.
00:10:18.000They look nicer than politicians used to.
00:11:21.000Also, by the way, Putin, you're like this.
00:11:23.000If you haven't seen the clip of Hunter Biden on the news, have you seen that, where there's this woman digging him out and going, what's going on?
00:11:30.000Would you get these business deals if Joe Biden wasn't your dad?
00:11:34.000She's leaning into him and he goes, well, I don't know.
00:11:36.000And he uses a phrase that I really like.
00:11:48.000It's a really evocative image and it made me, and I think he meant for this to happen, it made me imagine him in a kimono, opening it and showing me his...
00:14:14.000Don't be so deluged in the numb, dumb imagery of a culture that wants you stupid that you see a couple of guys with nice haircuts and think that this is real politics.
00:14:25.000Remember when Jeffrey Sachs came on our show and he explained the complexity of the current conflict between Russia and Ukraine and that it's a war many years in the making.
00:14:33.000many people say began in 2009, some say 2014 with that coup, and no one is excusing Putin's
00:14:38.000egregious invasion of Ukraine or the brutality of war, the suffering of the Ukrainian people
00:14:43.000who could be anything other than supportive of those people and their very real struggle.
00:14:48.000But the reductivism and simplification of this conflict and the sort of demand that
00:14:53.000we just sort of support what amounts to a mainstream narrative is I think a little ridiculous,
00:14:58.000particularly when it increasingly seems that the military-industrial complex are interested
00:15:02.000in prolonging that war for the most obvious of reasons, financial profit.
00:15:05.000And although it seems too implausible to imagine that anyone would actually do that when the potential outcome is a nuclear bloody war, I'm afraid to say that it does seem, from the evidence, that that is what they're doing.
00:15:18.000But that shouldn't stop us from enjoying just a couple of guys chatting to Zelensky on the phone.
00:15:24.000We really know what it's like, Zelensky!
00:15:27.000It was horrific for you and your country.
00:15:29.000Rishi and I really wanted to reach out to Rishi.
00:15:32.000No one told you war was gonna be that way.
00:15:59.000Well there you go, the simplification of global politics into a sitcom starring some handsome guys who are jerking on the end of the puppet strings of dear old Klaus Schwab.
00:16:11.000Meanwhile, do you want to see General Milley?
00:16:14.000I don't like someone being called General Millie.
00:20:22.000Because some part of you is calling out to the sacred.
00:20:24.000Some part of you knows that all of human epistemology, that's some total of our knowledge, It's virtually negligible compared to the vastness of all potential knowledge, i.e.
00:20:33.000the cosmos is limitless, beyond comprehension, therefore everything we know is a small amount compared to what could be known.
00:20:40.000That leaves room for faith and superstition on the good side of things, being in the flow of reality, on the negative side of things, just believing in mad, crazy stuff.
00:20:49.000Now, if Joe Biden is a superstitious guy, he's gonna get freaked out by this exchange.
00:22:02.000So, like, what I would do to diffuse any potential tensions between me and Zelensky, he was a comedian, now a world leader, hey, just saying, can happen, can happen.
00:23:50.000Let's just pretend that we haven't at a G20 summit, which is supposed to be talking about global politics, which is supposed to be talking about how heads of state can come together to openly discuss mutually agreeable solutions that are presumably beneficial to the world populations, and one of those could be stopping Wars that are primarily, it appears at least, in addition to helping Ukrainian people benefit in the military-industrial complex, and even in an innocuous exchange, or whatever mad sport it is they're playing, it comes bubbling to the surface.
00:24:20.000Maybe they're having a proxy game of golf, maybe.
00:24:23.000I'm not going to be joint, we aren't going to be playing golf here against Sergi, but I'm going to be there dosing him up with steroids, helping his golf game.
00:24:46.000It was a joke that didn't really land.
00:24:48.000I think all of these politicians that are a bit like that, that's what's caused, like when people are complaining about, we've got to stop fascism.
00:25:32.000People don't talk about it enough, I don't think.
00:25:34.000A couple of little nerds going off to form their own little groovy gang.
00:25:38.000That would be old, stinky old Joe Biden.
00:25:41.000Oh, Biden's... Look at him, bless his heart.
00:25:43.000He's inadvertently flashed his G20 step-by-step cheat sheet that says things on it like, you take your seat, then you talk.
00:25:50.000They've had to put the word, if you look closely, it says, you deliver your remarks.
00:25:54.000You will sit at the centre and you will deliver opening remarks.
00:25:59.000You will inadvertently compliment someone on their strength only to discover that they are from a nation you're in a proxy war with.
00:26:06.000You will backpedal, not very quickly though because of your little string being carved and because you fall off bikes when you get on them because there's that bit when you have to push a pedal past true resistance, Joe.
00:26:16.000It's that bit again where it says, you take your seat.
00:26:20.000Surely that's the bit you don't need to tell someone.
00:27:16.000Oh, this was commented on that this is the morning after, like a big night out in Bali.
00:27:22.000You've got Biden there, Blinken, some other fella, all on their phones.
00:27:27.000I don't think they should all be allowed to have these little holidays.
00:27:30.000Can we see the bit where, for a moment, before we have the great Will Harris coming up, an agricultural expert, which I suppose is a less grandiose way of saying it, is a farmer who decries and denounces Bill Gates' methodology, without leaning into hysteria or conspiracy theory, before we get into that.
00:27:49.000Hunter Biden's given an interview with ABC News, and to be fair to the mainstream media news journalist who's interviewing him, she gives it to him, gal.
00:28:29.000Alright, let's have a look at Hunter Biden.
00:28:31.000Let's see what he's got to say to himself.
00:28:32.000What do you got to say to yourself, Hunter Biden?
00:28:34.000In the list you gave me of the reasons why you're on that board you did not... He's gonna struggle there because she's... I don't wish to objectify a human being just on the basis of their physical appearance but that's an attractive human being.
00:29:45.000You don't put people off Joe Biden saying Trump will win.
00:29:48.000And as you know, life is a simple thing where some people are just bad and some people are just good.
00:29:53.000It's not like as Solzhenitsyn, who's Russian, said, the line between good and evil runs not between nations, races or creeds, but for every human heart.
00:30:00.000There's no complexity or ambiguity to concepts like good and evil, which may not even exist in limitless, potentially nihilistic space.
00:31:54.000I think either potentially that or the kimono thing hit him so hard that he spent the rest of the sentence in his mind going... I've done things like that.
00:32:10.000It's so weird that you've got to keep talking whilst also having that thought, isn't it?
00:32:14.000You should have done that because what he's done is he's looking at her and it's all the time, look this is a person that's lived a certain type of life, right?
00:32:19.000So he's known drugs, he's known sex, he's lived in that world.
00:32:23.000Now he's talking to someone that's attractive and he's got to be sort of really serious about his business dealings.
00:32:27.000with Ukraine and everything, which is sort of like, and whether or not his relationship
00:32:32.000with his father is instrumental in him getting those views.
00:32:36.000It's very serious and it's sort of dry. And the whole conversation should be conducted like
00:32:40.000that, shouldn't it? Well, look, as a matter of, obviously, nepotism may have played a
00:32:44.000role. If you're part of a privileged system, then evidently you get introduction,
00:35:12.000Well, she was able to have power over loads of laws.
00:35:15.000You know, anyone who can do that when you're not a member of either Congress or Parliament.
00:35:21.000I'm going to ask you one simple question.
00:35:23.000Are you getting all your information from the Crown?
00:35:27.000Well, the thing is with The Crown, right, when I watch The Crown, like, I tell myself, this is only pretend, but I also go, ah, you bastards.
00:35:36.000And I completely buy into every single bit of it.
00:38:11.000Will, look, I'd love to talk to you all day about your naked states in the dead of night, but can we begin with why Bill Gates is purchasing so much US farmland and what you think his goals are and whether it could induce a food crisis and whether or not there's anything nefarious about it.
00:38:29.000Give us some inside information, Will.
00:38:31.000Illustrate some of these points for us, dear man.
00:38:34.000So I think that we have a very damaging food production system.
00:38:40.000I think that that damage is a result of the misuse of technology.
00:38:46.000And I think that we have continued to misuse that technology because there is so much money in it.
00:38:57.000And I think that if it were, if it were not so much profit in it, that we would have gone back to a much more resilient food production system a long time ago.
00:39:08.000Do you think this is part of a trajectory that began almost with monocultures, the intensive farming practices?
00:39:18.000Is this merely a natural progression as society generally becomes more technological, or is this a radical and dangerous departure?
00:39:30.000So it is a radical and dangerous departure.
00:39:35.000But you can very succinctly track back when we started to make our system, the overdose system, more damaging post-World War II.
00:39:50.000And post-World War II, there was reason for us, my father's generation, to really want cheap, abundant food.
00:40:06.000And the war had made a lot of technology available that had not been affordable previously.
00:40:13.000So it was embraced, and I think it was embraced for good reasons.
00:40:17.000I think that the unintended consequences that were horrible were also unnoticed consequences.
00:40:25.000We didn't know we were doing the damage we were doing for many years.
00:40:30.000I think that now we know the damage we're doing, but we persist in doing it And it gets back to the profitability of our whole system.
00:40:41.000One of the reasons we wanted to speak to you, Will, is because of this open letter to Bill
00:40:46.000Gates from the Community Alliance for Global Justice and AgriWatch, because it addresses
00:40:51.000these issues articulately, breaking down into four main points why Bill Gates is wrong with
00:40:59.000his approach to agriculture, in this instance on the continent of Africa, where similar
00:41:05.000to his previous stances in nations like India, he appears to be simplifying the nature of
00:41:11.000the problem facing the food industry or the agricultural industry in order to implement
00:41:17.000policies and ideas that would be beneficial to the organisations that he supports.
00:41:23.000The letter started with synthetic fertilisers.
00:41:27.000Could you tell me what your stand is on the fertilizer issue, particularly with regard to the problems being faced by farmers in particular in the... New Zealand, Netherlands... Yeah, where these edicts coming from like sort of centralized globalist organizations are affecting their ability to earn a living and practice their trade.
00:41:49.000I think the chemical fertilizers is one of the most abused technologies, misused technologies that we have today.
00:41:58.000You know, along with herbicide, insecticide, pesticide, you know, side means kill, pesticides that we utilize extensively.
00:42:12.000My father used to tell a story about the first time he was exposed to ammoniated fertilizer, chemical fertilizer, after World War II.
00:42:21.000And it just had an incredible, obvious benefit to the plants growing on his land.
00:42:29.000And between he and later I, we used chemical fertilizers on every acre of land we had every single year, at least once, maybe twice, until the mid-90s.
00:43:05.000And there's a tremendous amount of money made on the sales and distribution of chemical fertilizer.
00:43:11.000I was in that business myself as a young man.
00:43:15.000The Green Revolution that Bill Gates advocates for appears to have not been the resounding success that he declares it to be and also appears to be contributing again to centralisation of agriculture.
00:43:35.000And the kind of dependency that you just alluded to that's induced by the dependence on fertilizer.
00:43:43.000So what do you think about this green revolution and the narratives around it, Will?
00:43:50.000So you referenced the fact that Stuart Varney kicked my ass pretty good on Fox News.
00:44:00.000The point he was making was Why shouldn't Bill Gates, who is a technocrat, own as much farmland as he wants to?
00:44:11.000I wanted my response to be, misused technology got us into this damaging situation we're in, and more technology is not going to get us out.
00:44:21.000The abuse of technology breaks the cycles of nature.
00:44:26.000Water cycle, mineral cycle, microbial cycle, carbon cycle, energy cycle.
00:44:34.000What we need is to get these cycles of nature again started to produce the symbiosis, the abundance that nature can produce and produce for millions of years.
00:44:47.000We've been going against it for the last 80 or 90 Does that relate to climate resilient seeds also and engineered seeds more generally?
00:45:02.000We've had Vandana Shiva on the show a couple of times and she is quite critical of Bill Gates herself and in particular she focuses on the patenting of seeds and they're sort of Inherent disrespect for nature and the practices of husbandry which, at best, suggest a partnership between our species and the natural world.
00:45:25.000As we increasingly materialise, rationalise, technologise – that's not a word, I keep trying to invent that word every day but I can't do it yet – turn everything into technology.
00:45:37.000And I wonder where climate resiliency and this model stands, because it was an aspect of Gates's assumptions that was addressed again by that letter, Will.
00:45:46.000So hubris and profitability go to push this agenda that we can do better than nature.
00:45:57.000And we've proven in the case of chemical fertilizers, pesticides, hormone implants in animals, so therapeutic antibiotics in animals, That when we use technology to improve upon nature, there are unintended consequences that really swap efficiency for resiliency.
00:46:21.000In my mind, the genetically modified seed are another example.
00:46:26.000We just haven't had time yet to see the negative unintended consequences.
00:46:32.000In addition to the education that you have evidently acquired through the practice of agriculture, do you study a lot of theory around these things?
00:46:45.000And also, are you into philosophy more generally?
00:46:50.000So, what I advocate for is experiential wisdom versus reductive science.
00:47:01.000We've gotten so far away from experiential wisdom and so far in the realm of reductive science and the technology that spins off from it that we are addicted to it.
00:47:15.000There's so many reasons why technology is embraced over nature.
00:47:25.000Even in teaching it in land-grant colleges.
00:47:28.000I graduated from the University of Georgia a long, long time ago.
00:47:31.000And we were taught individual disciplines by myopic professional PhDs who knew all there was to know about this one siloed knowledge, expertise.
00:48:07.000Every page will start out saying it depends, depending on the circumstances.
00:48:15.000One of the things that Bill Gates said and that this letter also addressed is that he would support financially any agricultural endeavor that didn't amount to people singing Kumbaya.
00:48:29.000Now I think what that meant is that Bill Gates is dismissive of traditional practices that emphasize harmony between humankind and nature and regards even beyond the, I would say, nefarious and prophetizing mentality of his technocratic modality has a kind of disregard for spirit in a way that's sort of quite offensive and reductive and is part of a broader trend to prevent human beings having a kind of sentient and sensual relationship with our environment in an attempt to make everything a product.
00:49:11.000In an attempt to make everything material, in an attempt to make everything rational, you can start to dismiss historic relationships, traditional relationships, and as you say, experiential relationships.
00:49:24.000How do you feel about the, you know, the reductivism that appears to be represented through that attitude there, Will?
00:49:35.000He's talking about me and people like me, and I'm not much of a kumbaya singer.
00:49:42.000We have proven here on this farm in the last 25 years the benefits of applying experiential wisdom over the benefits of applying the bought and paid for product of reductionist science and technology.
00:50:00.000I can literally prove how the land is better, the water is better, the community is better.
00:50:18.000How difficult is it to extract your farm from centralising forces and centralised agricultural industrial power, i.e.
00:50:28.000fertiliser and probably methods and means of distribution and commercial and financial partnerships that are probably inhered within your industry?
00:50:37.000And is it possible, may I ask, to contemplate an agricultural movement where farmers are able to extract themselves from the obligations that these sort of Our production model here is the opposite of the centralised, industrialised, commoditised system that's feeding us today.
00:51:12.000It's just incumbent upon all of us to try to operate efficiently.
00:51:16.000But when efficiency becomes the only metric, then you give up resiliency, you open yourself up to all sorts of unintended consequences.
00:51:29.000The model that we practice here, and we're not the only ones, this is just the one I can talk about, the model that people like us practice today is highly, highly replicatable.
00:51:46.000White oak pasture is probably as big as it needs to be, but there could be a white oak pasture in every agricultural county in the nation, or two or three.
00:51:56.000In order for that to happen, does there need to be the popularization and dissemination of these methods and the popularization of decentralization as an alternative, not only in agriculture, but in other political spaces?
00:52:13.000And I don't want to drag you out of your evident vast area of expertise, but do you feel that alliances between yourself and other farmers that share this modality and these ideals would help? And is there any movement comparable to that?
00:52:29.000Because don't you think it would be helpful with the Sri Lankan farmers, the Dutch farmers, the
00:52:33.000German farmers, the New Zealand farmers? Isn't this a potential way that they could extract
00:52:38.000their threatened businesses from the horror and dread being imposed by the very centralizing
00:52:59.000Farmers simply can't afford to say, I think I'll change everything I've been doing for the last 80 years and see if people will buy it from me and I can make enough money to continue to operate.
00:54:32.000How much does the dead spot in the Gulf of Mexico cost?
00:54:35.000All these externalized costs that the system puts into place are not recognized when you actually buy the food from the big food companies.
00:54:47.000When you talk about consumers and consumer choice, it of course has to, we have to, when analysing that idea, include the way that consumers are coached, the way that we're being increasingly impoverished, the cost of Living crisis, the lack of awareness around these issues, and as you've explained, that many academic and media spaces have been co-opted by Big Food to such an alarming degree that these ideas are either seen as niche or kumbaya type ideas rather than pragmatic.
00:55:23.000So you can see that systemic change is required there when it comes to the perception of many of the ideas that you've described.
00:55:30.000Now, I'm a vegan, but I'm also non-judgmental.
00:55:33.000That makes me a very rare thing indeed.
00:55:36.000One of the things that the World Economic Forum's agenda, the Great Reset, states is that you'll eat much less meat, which is presumed to be as a result of the impact on climate, the claim that meat is bad for you.
00:55:50.000And can you explain the difference between your type of farming practices and mass production farming practices with regard to the issue of eating meat?
00:56:03.000So, animal impact on land is part of proper animal impact.
00:56:11.000It's part of mitigating climate change.
00:56:14.000It doesn't contribute to climate change.
00:56:16.000There's a work that was done by a company called Qantas Environmental Engineering Company three or four years ago on my farm that shows that we actually sequester carbon Actually, 3.5 pounds of carbon dioxide equivalent for every pound of grass-fed beef we sell.
00:56:35.000You can see that on our website, whiteoakpastures.com, under the environmental stewardship section.
00:56:43.000It proves that we are actually part of mitigating climate change.
00:56:51.000I don't want to go down the rabbit hole with it.
00:56:55.000You know, the junk science that's out there, that says that ruminants cattle are destroying the environment, destroying the climate, part of climate change.
00:57:10.000It's incredible to me how that caught traction.
00:57:15.000And I think it caught traction because there is a big percentage of the population that is vegan, vegetarian, but not just vegan, vegetarian.
00:57:52.000The science was, they could prove that, scientists could prove that Industrial cattle production was carbon in the middle, big carbon in the middle.
00:58:07.000So then you had the money behind the vegetable protein movement, so you got this perfect alignment of the settlement against meat, just science to show meat's bad in a circumstance, not all circumstances.
00:58:25.000And then the platform that the big people who stood to make a lot of money on that technology,
00:58:34.000all aligned. And it's incredible how it caught traction. I mean, if people could just take a
00:58:43.000It's interesting how often polemicism is induced in our culture to prevent clarity and how
00:58:51.000often we are invited to enter into conflict with one another over cultural issues that
00:58:56.000amount to imposing control on other people.
00:59:01.000I feel like, where possible, we ought harmonise with our anthropological origins, whether that's diet, behaviour, or the way that we organise society.
00:59:10.000I'm not suggesting some atavistic lashback to pre-neanderthal times, I'm just suggesting that when it comes to diet, and it comes to the way that we organise tribes and groups, that we ought acknowledge that it's very difficult for human beings to live In cultures of 5 billion, 2 billion, 1 billion, 300 million, with one centralised idea where people tell one another what they have to do.
00:59:33.000It seems to me that this model of decentralisation when it comes to agriculture could be applied in all kinds of political spheres.
00:59:41.000So you can reach the point where I can say I'm a vegan and I have my reasons for being vegan, you are not a vegan, you have your reasons for being not vegan, let's allow each other to live our own lives and not use what ultimately amounts to Forms of, I don't know, what do I want to say, certainly judgmentalism, and sometimes as severe as fascism, to be the dominant tools in our culture.
01:00:03.000Just to pass on a question from our chat, we have a community online watching this now.
01:00:09.000Venus Siren asks, do programmes like Farm Fresh make a difference?
01:00:14.000And I guess that makes sense to you, because it doesn't to me, but it's the question they wanted to ask.
01:00:19.000You know, I'm not exactly... I've heard of farm creators.
01:00:22.000I'm not exactly sure who they are, how they do business.
01:00:28.000There are a lot of companies out there that greenwash product.
01:00:34.000Greenwashing is a term that I use to describe how big ag and big food hire brilliant people to talk about their product differently.
01:00:45.000To make it seem like it's the product that people like us produce.
01:00:50.000And it increases the value of their product and decreases the value of our product.
01:00:55.000So it's the greatest nemesis obstruction that people like us have to move forward with this production system is the greenwashing by big companies.
01:01:09.000Now, again, I don't know the one that you mentioned specifically.
01:01:41.000I think they're intentionally misleading by USDA.
01:01:45.000We can talk about it all day, but Did you know that you can buy beef in a store in your community that says product of the USA proudly stamped on the label but the animal was born and raised and slaughtered in Australia or Uruguay or New Zealand or many other countries?
01:02:09.000Intentionally misleading so consumers can't believe the label.
01:02:14.000Consumers really struggle with verifications and certifications.
01:02:18.000I was a great advocate of that when it first started.
01:02:22.000I've had just about every certification you can have, still got a bunch of them, but there's some really low-hanging fruit out there and consumers are hopelessly confused about what's good and what's not.
01:02:34.000And now I think labels are a greenwashing tool.
01:02:38.000The consumer looks for something that conforms with his morals and standards This one's certified.
01:03:16.000Will, it's such an engaging conversation and perhaps it's because you evidently have values and principles, whether it's decentralization, integrity, authenticity, a willingness to admit that you are on a different trajectory and that it didn't work and that you changed direction as a result of that.
01:03:35.000And I feel that this conversation is certainly been very valuable for me because there are principles here that could be applied in various areas and for me that is a hallmark of a genuinely valuable
01:05:30.000As part of the... Is there nothing you can't do?
01:05:33.000There's a few things, actually, and during this commercial, I will list but 20 of them.
01:05:39.000But for now, let's have a look at this advert that I've made for Field of Greens, one of our sponsors and partners on this show, which enable us to make this content, bring together different communities and speak freely with a variety of people and to share deep, deep spiritual and political truths.
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01:07:17.000Why is that mainly that bit where you smelt your finger that I was concerned about?
01:07:21.000Because I thought it was a good thing to do.
01:07:23.000So imagine like the way of knowing that a field of greens is like a good product is you like you're a doctor and you're like, oh, I don't know what you're doing, but keep it up.
01:08:54.000This one, oh my god, I've got three sheets on Will Harris, I've got a letter from these people, field of dreams, field of dreams, Donald Trump, trying his hardest to run a country, smelling his own fingers.
01:12:34.000Raaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaa It's 8.30am in a matter of moments.