Episode 169 LIVE: The Unprotected Class (feat. Jeremy Carl) – Firebrand with Matt Gaetz
Summary
Jeremy Krol is a scholar at the Claremont institute, where we get so many of our ideas and ideas. He is also a former White House official who served in the Donald Trump administration and served as the Director of the Department of the Interior.
Transcript
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matt gates the biggest firebrand inside of the house of representatives you're not taking matt
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gates off the board okay because matt gates is an american patriot and matt gates is an american
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hero we will not continue to allow the uniparty to run this town without a fight i want to thank
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you matt gates for holding the line matt gates is a courageous man if we had hundreds of matt gates
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in dc the country turns around it's that simple he's so tough he's so strong he's smart and he
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loves this country matt gates it is the honor of my life to fight alongside each and every one of you
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we will save america it's choose your fighter time send in the firebrand
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welcome back to firebrand we are broadcasting live from the rumble studios here in the united
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states capital in washington dc i've got a terrific guest who's going to join me in a moment
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jeremy carl he is a commentator he is a scholar at the claremont institute where we get so many
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of our ideas really it's the group that's filling the intellectual vacuum that's been abandoned by
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so many of the compromised think tanks in this town but uh before we get to his work uh critiquing
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dei and the left's current incarnation of multiculturalism at the exclusion of a pretty
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substantial portion of the country jeremy i've got to talk to you about just what has the capital
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abuzz right now uh you've seen pelosi offer something other than a full-throated endorsement
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of joe biden joe biden has scurried off to the congressional black caucus where he is uh you know
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being protected by the likes of frederica wilson and maxine waters those are uh those are the stalwarts
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congresswoman beady um you've seen emmanuel cleaver out there advocating for him but then people like
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richard torres a democrat from new york uh people like michael bennett who went on cnn last night and
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just filleted joe biden it is all over the place so i'm i'm too in it i'm in the committees with these
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people i'm seeing the funeral-like look on their face what is your perspective on this moment in
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presidential political history that we are in well it's fascinating and there's really very little
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precedent that i can think if any for it some people talk about lbj uh being pushed out or really
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pushing himself out though in 1968 but i think it's it's not a good um you know comparison for what we
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have right now um it really is just a weird thing where the democrats want to get him out but
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to do so sort of exposes the lies that they've been telling about his fitness for years and it's
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sort of a game of chicken because biden's just saying hey i'm not gonna go you know i'm i'm happy
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here and so they have to decide right now they're they're so-called fishing in the rubicon they won't
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cross the rubicon um and just demand that he get out and so they're just putting themselves in a worse
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and worse position which is of course great for us yeah i want to break this down in kind of the
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different vectors of biden world uh you served in the trump administration yes you served in the
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department of the interior and so you know what it's like uh to be in the official admin as you've
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got a president who's embattled or taking criticism or seeing the media turn on them that affects that
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vector the morale of the admin then there is kind of the the political world the campaign team we've
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seen reporting that they have to continually do these all hands calls to keep everyone from like
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jumping out of windows in delaware because they're they're like ready to you know draw the warm bath
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and get the sharp blade out over there and then there's congress world and and that's where i've
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had the visibility where there's like this real deviation between how members in really safe seats
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are thinking about joe biden how frontliners are thinking about and then what i call the new frontliner
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class because if you're in like a d plus eight seat you really haven't had to campaign in a general
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election with great yeah bigger and now like your pollsters and your consultants are saying whoa whoa
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whoa you won this district by 12 16 points now joe biden is tied he's down a point he's inside the
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margin of error so there are all those different vectors i want to get your take on what you think is
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going on and kind of biden white house world and admin world from your perspective as a as a former
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admin official yeah well i think probably the the folks in the admin are kind of panicking there
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there's a lot of confusion there's they're probably getting a lot of signals from different
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places i think ironically biden for all his incapacity has actually done a pretty good job
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of staying on message to the best of his ability which is he hasn't kind of deviated at all about
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hey i'm not going anywhere all his nato buddies came to town right you know he's able to get the
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band together with nato absolutely so i think that's what they're thinking about i'll tell you what
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is interesting you mentioned these swing areas so i live in montana where we have john tester who
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and this is really stiff competition but he may be the biggest fraud in the united states senate
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he's a good one though yeah no he's extremely good i respect the political skills of a guy who votes
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that liberal and who continually gets elected in montana i've i've looked into the eyes of the people
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from montana they are not liberal people no no it's and it really is amazing part of it is because we
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just have a terrible media that just doesn't cover him but literally from a political science
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perspective if you look at a dot of the the kind of partisan lean of states and the dot of like
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where people vote everybody's kind of in a bunch as you just alluded to and then john tester's all
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the way out by himself just you know on the far extreme just completely out of touch with the state
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and now he's getting very nervous because he said these nice things about biden and now he's kind of
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like well i'm not sure that biden he's sort of changing his tune so i think there's a lot of panic
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in these these close congressional races as well as you mentioned and it's the sherrod brown the john
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tester the mark warners who are actually getting together and and really talking about this and
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michael bennett now giving a lot of life to that argument with his recent appearance on on cnn so
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there's two schools of thought in in the house conference right now and i want to get get your
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reaction one is when when the enemy is infighting you just let them continue to do that you don't give
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them a a centralizing force to rally and attack so you know this is an opportunity for republicans to
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pass like the gas stove bill and whatever whatever sort of mother's day resolutions we have in the
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drawer um the other theory of the case is this is the time to apply some pressure yeah and the one
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platform we have to apply that pressure we don't have the admin we don't have the white house we don't
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have the media we don't have big tech we don't have the senate we have the house of representatives
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and so you could you could activate the floor of the house of representatives to force people into
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a pro-biden or anti-biden camp like right now pelosi's able to be out there throwing shade saying
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well you know well if he makes the choice he's our guy i mean that's that's like yeah that's like
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somebody yeah it's it's very disingenuous on her part but like what if there was a vote today on the
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floor yeah to for to have a mental competency test for the president like how would those front lines
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what if there was a vote on whether or not the 25th amendment should be uh should be contemplated
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what if there was a vote on who should control the nuclear codes yeah so which camp are you in let
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them destruct or activate the floor and apply some pressure and see how some of these democrats shake
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out their voting behavior well i'm going to be unfair you're a much better politician than i am
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like you've had a lot of success in this area what do you think what would you do like how do you
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how do you see it i mean i'll tell you if i disagree yeah i i tell you i i would be forcing
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democrats to either own or disclaim biden i think that when you have an enemy that is at a point of
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great confusion and discord that's not when you allow them to sort of start cleaning up their own
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mess instead what you want to do is start to force decisions on them and and really i'd love to see
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what decision they make on things like uh you know like a mental competency test yeah i'd love and i think
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that's right i mean and you know just showing again how much better your political skills are
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than me i hadn't even thought of really doing that on the floor and i think that would be really
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effective i'd say the one kind of shade i would have on it is i because i would like them to keep
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biden because i think they just lose with biden whereas with the other they could lose worse
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okay i think kamala could be a disaster and we could win in a true landslide but there's just more
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variability in the system and i'd rather take a more obvious w so i wouldn't want to put pressure
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i want to put pressure on them in such a way that makes them probably stick with biden but take the
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really painful votes yeah no and i actually think that would be the most likely outcome because
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if chip roy has his mental competency test legislation on the floor i don't think you're going to see a
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lot of democrats rushing to vote for that right they'll quibble on some basis that that's not an
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appropriate action for the house yeah and they'll vote no which kind of forces them into the arms of
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biden because let me tell you something the conversation is coming where valerie jarrett
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and susan rice and ron clane and a few of these gray hair you know buddies from the senate of chris
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coons they'll bring in obama and they'll sit down and say joe jill hunter it's time for your next grand
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act of patriotism and it's time for you to step aside for kamala harris to be the nominee and if what
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you're saying is right you prefer the nursing home patient as opposed to what's behind door number two
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exactly then i think you almost want to arm biden in that discussion yeah by being able to say look
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every house democrat just voted to not take my nuclear codes away grandpa can still have his keys
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absolutely you don't have to take them away yeah so i don't know maybe it will work out that way
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at the end of the day we are really spectators at the moment and the question is whether or not as
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this and it is a moment in history as it plays out do we want to be the non-playing characters or do we
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want to define our own destiny with use of the house um i do want to get to your area of study so
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you're a senior fellow at the claremont institute and just for i'm a huge fan of the scholarship that
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comes out of the claremont institute but explain to people uh the mission of the institution uh first
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before we get into your your specific area sure so we are a public policy think tank but we're a little
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bit different you alluded to that in some of your earlier areas we're less kind of like writing
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white papers on what marginal tax rates should be and more about trying to educate people about
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our founding principles and attempting to restore our founding principles to kind of a governing role
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in society which we would argue that for some time they've essentially been displaced so that's the
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kind of central principle thing so it actually sort of tends to be um a kind of very high-minded and
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elevated and philosophical conversation and in fact i've kind of been very grubby in this book in kind
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of getting into a very messy um area of public policy but i think it's actually one that really does
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implicate some of these fundamental founding questions about unalienable rights and uh equality
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and and things that are promised to us in the declaration and constitution so here with jimmy carl and
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he focuses his research on multiculturalism and race relations so it must be fascinating conferences
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that you get to go to at the race relation multiculturalism booth that you hang out at and
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i'm uh i'm sure you get to meet a lot of interesting people but but in in all seriousness you're out with
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this very hot book right now the unprotected class how anti-white racism is tearing america apart
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and so what is your lay out your fundamental critique of of the the the system that is destructive and
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divisive right now yeah well it's just that right now we have um we actually do kind of have systemic
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racism in the united states it's just the opposite way of the way that the left is talking about it
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which is we have systemic racism against white americans now of course i'm not suggesting this is
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the only type of racism that exists in 2024 but i argue that it's the politically most salient and so
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what i do in the book after kind of setting up a little bit of the terrain and walking through the
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civil rights law and the civil rights revolution is in 12 different areas of american life everything
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from uh crime to looking at the military to health care to even the church and entertainment i attempt
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to kind of lay out what anti-white policies and anti-white attitudes are kind of pervading and the
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sort of very negative effects they're having and then at the end i kind of sketch out why is this
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happening because it doesn't everything happens in politics for a reason right it's not just
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like a random occurrence and then i sort of say well what can we we do about it and that's that's
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sort of the the the book in a nutshell it's almost as if we've created a culture of victimization
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and if you're not a white guy you get to associate there's a victim group for you to associate right
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and and it's a pretty easy one to glom to based on your identity and so if you're a white guy and
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you're looking around and saying well everybody else is part of a victim group what's my victim group
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like drug addict becomes kind of the big one yeah absolutely and in fact one of the things i have
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talked about in interviews and also talk about in the book is i am not looking to create a new victim
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right here right like i'm just simply saying like white people should have enough self-respect that we
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should stand up for equal treatment um so i'm not trying to create a politics of whiteness i'm trying
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to create a politics of we should all be be treated in a an affair and equal way um and you are seeing
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this by the way you're seeing when a lot of times when i've talked to more challenging interviewers
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you know they say well you know what's the evidence for this white people seem to be doing
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pretty well well i talk in the book about some of the ways in which white people are not doing so well
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in 2024 you discussed the sort of drug overdose epidemic as one of those um but uh beyond that that
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fact you see in the census and in other data a flight from whiteness so if you can identify as
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anything other than white you do in 1960 we had about 550 000 native americans on the u.s census
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in 2020 u.s census we had 9.7 million now this is not due to a native american fertility explosion
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in those 60 years it's because i want to yeah i want to know what's going on in the wigwam yeah no
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no it's because people figured out that hey you know it's a lot better to be a native american it's
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it's elizabeth warren it's that play you know it's it was one of the nine million she was one of those
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i don't know if she checked the box right but like she did pretty clearly get benefits in her academic
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career she went to a really mediocre law school but somehow wound up at harvard law so what's the
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answer to the criticism we are frequent well actually let's hear the criticism we've got a
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number of uh of my colleagues in congress and other leftist commentators who who make this argument
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that it is indeed uh the need to target white people that animates their public service take a
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listen uh the army has struggled to meet its recruiting goals we want to figure out what what
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can we do to help uh the army meet those goals we are in a war for talent one of the things we have
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to do is really um find a way to tell the army story to as many young americans as we can when we
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have a military that seems to invoke this sense of wokeness and where we're like on a snipe hunt for
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white supremacy every day in the military i think that that causes people who might otherwise sign
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up for the army to not do so mr gates is the very first person to mention white supremacy or wokeness
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the only person on this committee who seems obsessed with white supremacy and wokeness is mr gates
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white supremacists white supremacy organized white supremacy white supremacy white supremacy white
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white supremacist and extremist white supremacy neo-nazi domestic terrorism and white supremacist
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widely fueled by white supremacy white supremacist white supremacist white supremacist group i want to
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understand white rage and i'm white and i want to understand it ask the force to uh conduct a
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brief uh stand down to discuss the issue of of extremist extremism in our ranks white supremacy
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white supremacist political extremism klu klux klan domestic terrorism domestic terror that we must
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confront and we will defeat the only person who seems obsessed with white supremacy and wokeness
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is mr gates i i guess i'm the obsessed one jerry i mean that's an amazing supercut by the way
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um and i'm glad you actually put up that military thing in general because it's actually one of the
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most discouraging trends that we have and i talk about this in my military chapter of the book
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because while race relations have not been perfect in the military they've been probably better in the
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military for longer than just about anywhere else in society military communities the most integrated
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communities in america we've always said you know you whether it's not black or white or anything else
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you all bleed red um we've had a notable integration in the military for longer than we had it in the
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broad society and the democrats seem intent on completely undoing that you and others have
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kind of unmasked this in various uh investigations of what's what's going on and it's you you touched
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on this while numbers are going down i i document this in the book so in the last five years we've had
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a 40 percent drop in white recruits to the military no drops in any other group and that's i mean
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that'd be a problem for any reason but what makes it a particularly big problem is those people are much
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more likely to be the tip of the spear they're much more likely by percentage to be in special forces
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kind of like really doing the most dangerous and important work we have in the military and we're
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telling them you're not wanted yeah it's it's as if a lot of my colleagues are on a white supremacy
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snipe hunt yeah yeah and i i wonder what you've really studied as the political incentive for that i mean
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is it just as simple as you've got a you've got some self-loathing white libs who think that
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if they like demonstrate that they are they too are on a white supremacy you know hunt that that
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will appeal to other voters because i mean i've never seen a republican build a more multicultural
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coalition than donald trump sure and so what is it about what you study about the political science of
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this that draws people into this this fiction of sure of of white supremacy around every corner
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absolutely so let's break it down for a couple different groups there's the white liberals and
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for my next book i kind of want to put them on the psychiatrist couch and talk about all that's going
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on with them because you actually really do document by the way and this is not you know everything i'm
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giving you here is from mainstream sources these aren't like partisan sources a huge amount of mental
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illness in the white liberal community as compared to white conservatives so i think that's some of it
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i think some of it is a stat they just self-diagnose better yeah we're more mentally ill but we just we
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just aren't enlightened enough to be able to self-diagnose all of our different frailties well
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yes but they're they're actually this is um the usually the way the question is asked is has a provider
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diagnosed you right with a mental health thing so again i think it's pretty real there's also in you
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i think we're kind of getting toward this a status element of it so somebody like me i mean my family's
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doing very well my wife's a doctor i have background in business you know we're not starving but we've
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got five kids and we're not like trillionaires or anything and i'm i'm sitting there looking you know
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how am i gonna provide for them i'm worried about it now if i had a couple extra zeros in my bank
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account it's a little bit of a flex right it's like oh yeah yeah sure i've got privilege because
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i can maneuver around that system anyway if i really have a lot of power so for the you know the
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hollywood elites and all these type of people i think that's what's going on so that's white people i
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mean this is i'm oversimplifying here but i'm just trying to tell this story um really quickly
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now for minorities i think it's a little more complicated and again there's lots of things
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going on but i'll pick what i think is the biggest um so the late sociologist c wright mills who was
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very very influential came up with a concept of what's called a legitimating ideology and that's
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basically a fancy way of saying a story that you tell yourself and others to kind of do the thing
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that you want to do anyway so in 2024 you can't just have minority groups or or members of them
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going up to white people saying like you know hey like give me your stuff right like that's not
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considered acceptable in america so in some jurisdictions in la new york jurisdictions it
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could be but um what you have to do is you have to create this legitimating ideology so you start
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talking about white supremacy white privilege white oppression you know the whole history of the
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horrible things you did and then it's like no no no you you need to give me your stuff because i am
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owed your things and so that's the sort of legitimating ideology that i think we have going on you need to
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create that because it at the end of the day it's one of the oldest stories in politics somebody else
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has got something and i want it and so this is how i'm going to take it and one of those things
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certainly is opportunity and so we've talked about that in the military but we've also see it manifest
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in the corporate world we are incredibly proud of our friends at o'keefe media group for having
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exposed that at the walt disney corporation in its worst form take a listen dei is an order form
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for people not about good or qualified or credentialed or talented just immutable characteristics that
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which you cannot change we had a situation where we wanted to hire somebody in a department a few years
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ago now um who was half black but didn't like peer half black and um there was a creative executive
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who was like we're not like that's not that's not what's going like they wanted the full they wanted
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somebody in meetings who would appear a certain way and he wasn't gonna gonna bring that to the meeting
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and so this is like on the this was on the corporate side like the business side
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dei says it's what's on the outside that counts how many left-handed lesbians do you need have you
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have enough women of color on your board have you hired enough illegal immigrants lately and so it's
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probably fair that disney would say we don't want a white person to play this role yeah i mean i think
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they're very careful about what they're very careful about messaging because they don't want to get
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to discrimination in either direction but certainly there have been times where you know there's no
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way we're hiding away now it's kind of unspoken uh there are times when it's spoken but how would
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they say it there's no way we're hiding away now it's what they say like straight to you or okay
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america isn't a slave auction we cannot hire and promote and pay people based on the skin color
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or the traits they cannot change we must hire and promote and pay based on merit and merits alone
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we're back live with jeremy carl author of the unprotected class so jeremy talk a little bit about
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how we see dei specifically playing out in the corporate world in the purveyors of dei and and
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how you study that impacting these fundamental issues of culture yeah well and and corporations
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have tremendous power and i think even more and and the the certainly not the sole focus of my corporate
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chapter but the one i probably spend the most time in is the tech world because the the the culture of
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big tech that's where all the big money is right now has a huge effect and it's so far left you even had
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some in the kind of peak of post-covid they said we're going to do essentially they had a different
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word for it and i put it in the book i'm just i'm blanking on what it is all of a sudden but
00:23:30.940
but essentially they were doing racially preferential firing um because it was like equity right so that
00:23:37.320
basically meant if you're white you're out the door first when they needed to do a cutback and it
00:23:42.480
was just overt i mean by the way completely illegal i don't know if they ever were were ultimately
00:23:46.540
successfully sued over and i don't think that they were but you've got this you've got um things
00:23:52.760
where the ceo of citigroup is you know taking a knee for black lives matter you've got all sorts of
00:23:59.140
ridiculous things going on in these corporations you've got overt discrimination going on you touched
00:24:04.840
on the disney example i was on andrew clavin's podcast a really good guy but not like a fire
00:24:10.000
breathing you know right winger or anything you know just like a good solid sort of normal conservative
00:24:14.800
and he just mentioned offhand and this is something i've heard elsewhere but he he indicated
00:24:18.540
you know personally aware of this of situations where he in hollywood you know basically had seen
00:24:24.760
an african-american person be put on a script um getting a credit for something that they didn't
00:24:29.800
have anything to do with because somebody needed to you know check a diversity box right so that's a
00:24:35.360
pretty stunning story and again there are a lot of stories of things like that going on in hollywood
00:24:40.400
it's just it's it's pervasive that you will have less of a chance as a white american in a big
00:24:46.960
corporate environment right now you just will where does that lead because it seems as though it creates
00:24:52.020
a market inefficiency around talent yeah and where market inefficiencies exist ultimately people go to
00:24:57.440
exploit those efficient inefficiencies for profit yeah i mean are we going are we are we going to see the
00:25:02.520
days when the companies go to the headhunters that specifically find people who weren't sufficiently
00:25:07.860
diverse but who might be sufficiently talented or skilled in order to add value to a company for
00:25:14.060
for the almighty dollar well i think that you already are beginning to see little bits of this a friend
00:25:19.020
of mine named nate fisher has a group new founding and again it's not sort of doing anything explicitly
00:25:23.120
on race but but i think it kind of indirectly touches on a lot of this for kind of people who are
00:25:29.620
getting pushed out of the system whether it be because of their ethnic background or because of their
00:25:33.680
religious values or whatever else and there's real market inefficiencies to exploit there i think
00:25:38.960
you're also going to see and again this could have some weird backfires you're going to see more young
00:25:43.020
white people becoming entrepreneurs because they realize there's no place for them as easily in the
00:25:49.080
system so they're going to go outside the system and you're already seeing this again i talked to a lot
00:25:52.880
of younger white people first big show i did on this book was with charlie kirk and charlie said you know
00:25:59.740
hey when i talked to my donors about this type of issue they're like you know they get a little bit
00:26:03.460
nervous they're like you know can you say that it sort of sounds racist not all of them be said
00:26:07.080
but you know some of the older guys that they do when i said when i go on a college campus and i talk to
00:26:11.520
young white people they say this is the number one issue we're facing thank you so much for raising
00:26:16.300
it so i think there's a generational change uh at foot and and it's going to develop in some
00:26:21.080
interesting and unpredictable ways yeah and it seems as though the awareness of it among those
00:26:25.160
most impacted by it would be a natural outgrowth but then how that manifests i'd never thought about
00:26:30.740
it in terms of the growth of an entrepreneurship and then what that does also to to america's great
00:26:36.460
corporations sure i grew up a guy rooting for america's businesses right you know right you're not
00:26:42.000
rooting for alibaba to win right you're you're rooting for america to win but if our businesses become
00:26:48.300
just uh sort of servants of dei rather than the the great centers for innovation and progress
00:26:55.940
that we've seen throughout our lives that that has a cascading impact too absolutely and i think the
00:27:01.220
good news maybe for our bigger corporations is we're seeing more pushback finally and you look at folks
00:27:06.320
like our friend steven miller at america first legal they're pursuing a really aggressive legal strategy
00:27:11.800
of beginning to sue some of these companies that are doing blatantly illegal under the current law
00:27:17.540
anti-white stuff and so i think where you'll see is that the people who still really want to
00:27:23.100
discriminate in corporations against white people will find a way to do it but there's a lot of them
00:27:28.420
that are just kind of going along because that's the system and they would actually kind of like to do
00:27:32.320
merit hiring and what our job is i think as republicans in the very short term is to kind of open the
00:27:38.160
door and make it easy for those companies to do the right thing because you know that that you're
00:27:43.800
putting a threat on the other end now too i think that's the short term thing we can do so final
00:27:49.020
question but i've got a lot of constituents in my district who are farmers who live in rural areas
00:27:55.080
who they're not they're not uh part of any fortune 100 corporate structure and when you just see the
00:28:03.420
words diversity equity and inclusion there's nothing naturally about those words that's scary but when
00:28:09.180
you put them together it is resulted in this incredibly racist and divisive and destructive
00:28:14.680
policy so how would you describe dei to someone who didn't have a natural apprehension toward it and
00:28:22.900
and wanted to understand what it meant to them yeah dei is anti-white i mean that's that's what it is
00:28:29.240
that's why i mean and it's one of the reasons that i i was actually very insistent so originally i wanted
00:28:34.180
to title this book it's okay to be white um which would have been very impish and i actually got that
00:28:38.880
by the editors and then the two months later the publishers came back and said you know we can't
00:28:43.580
sell a book with that title uh in walmart or costco or you know barnes and noble which is interesting
00:28:48.480
because of course if i'd said it was okay to be asian american or hispanic or black or native american
00:28:53.100
right right so it was actually a perfect illustration of my thesis right like oh put on the clanhood now
00:28:58.320
jeremy because he said it's okay to be white but i think i actually really like i mean it's we've done a
00:29:03.540
great job of stigmatizing the word dei and i think that's great i have no objection to us using it but
00:29:08.520
i also think it's very important we kind of take the battle now to a new front and we don't mystify
00:29:12.980
what dei means which is dei i mean there's there's more at stake but at its core it's about anti-whiteness
00:29:20.300
and it is about the opposite of merit and it's not just for you know folks in your district i mean i live
00:29:26.460
in a very uh in a rural area outside a small city in montana so uh well i you know i sort of have
00:29:33.620
friends who are dealing with the same thing it's not just for big companies it's everywhere that
00:29:38.080
you're going to be um at a disadvantage from this and as the demographics of america change that is
00:29:44.960
going to actually get even worse for you unless we do something to stop it the unprotected class jeremy
00:29:49.840
carl is the author and thank you so much for your perspective for all the work that we see done
00:29:54.180
at the claremont institute as well i did want to leave everyone with one final clip today in the
00:29:59.340
house judiciary committee we had a discussion over how the people who place advertising are using their
00:30:06.160
market power in order to achieve political goals and one of those political goals is censorship now we
00:30:12.060
saw a lot of these powerful companies including uh unilever whose whose chief executive harish patel
00:30:18.700
i was questioning in the upcoming clip they were saying well sure we place hundreds of millions of dollars
00:30:23.320
in advertising uh but but we don't have any political tilt or political belief and you'll see how that
00:30:30.600
goes in the questioning enjoy take a listen and check back with us soon mr patel are you part of an
00:30:36.060
organization that uses market power for censorship no sir and how much advertising capital do you deploy
00:30:43.400
annually how much marketing investment do we spend yeah uh 850 million a year and you spend you said less
00:30:52.060
than one percent of that in the news area right yes sir and that's because really your brands don't
00:30:57.740
want to be involved in these caustic news disputes or political disputes they want to be apolitical in
00:31:04.340
the presentation of their brand that's your is my understanding that testimony correctly so we we serve 90
00:31:09.860
percent of american households with our portfolio it's a fascinating answer just not to my question
00:31:15.060
is the reason you de-emphasize news because you want to be apolitical we target our investment to
00:31:25.140
address the consumers that buy our brands okay are you doing so for political reasons or apolitical
00:31:31.780
reasons we don't do it for any political reason okay so then why are the vice presidents of your company
00:31:37.700
trying to shape the way facebook limits view of a trump advertisement so i'm not sure what the intention
00:31:47.940
of that communication was but i do it was to get the trump ad taken down it's pretty clear you had two vice
00:31:54.520
presidents rob master and luis tacomo who were pressuring facebook to to utilize facebook's policies to take
00:32:03.920
down a trump ad so it's it's just hard to believe that your goal is to avoid politics when the like
00:32:10.800
not some intern at your company but the vice presidents at your at unilever are writing facebook
00:32:16.780
saying we want you to take this trump ad down and apply these policies to do it so i'm not sure what the
00:32:23.380
intention of communication was but i'll tell you what i'll read you the communication it's two words
00:32:28.780
it's it's it's your vice president to garm when they were trying to get the facebook ad taken out
00:32:34.000
it said honestly reprehensible so you you're you're using this 800 million dollar plus power that you
00:32:42.500
have over the marketplace facebook is craving your advertising dollars and you have two vice presidents
00:32:48.380
hammering facebook to take down a trump ad about whether or not joe biden should have his ear inspected
00:32:54.500
for an earpiece that was what the ad was about that you all found so reprehensible
00:32:58.740
so respectfully i'm not sure that word was done by a unilever person you're you're okay so mr
00:33:06.580
tacomo didn't work for unilever he he sits on the if i can't if i did my homework right i think
00:33:13.920
that came from um the garm uh rob oh rob rankowitz yes and and you're you but you are member entities
00:33:23.300
to garm you pay garm you guys are garm i mean as mr jewel said you guys have got you have to have
00:33:28.600
tools in order to help you place your ads so you go fund garm and then here your executive your
00:33:33.800
vice presidents are commiserating with garm over the fact that facebook won't remove this i guess
00:33:38.340
mr shapiro when you when we look at these big advertising platforms and they're here they're
00:33:43.960
hearing the people with the advertising dollars hammer them with this ideological tilt what does
00:33:49.880
what what does that do to the marketplace for ideas obviously it shuts down the marketplace of
00:33:56.580
ideas which is largely the intent and one of the things that i've heard from some of the democratic
00:34:02.100
members of the committee today is an extraordinary amount of projection projection wherein they suggest
00:34:06.960
that republican members of the committee are trying to shut down free speech by trying to get answers
00:34:10.420
to questions about the kind of political pressures that are being put on social media companies for
00:34:14.340
example but it's been democrats who for years have been spending their time trying to pressure social
00:34:19.520
media companies into doing their bidding by limiting the types of information that are available to the
00:34:23.860
public and how that information is actually distributed one of the things that that's worth noting here
00:34:28.280
is that it's not just a matter of advertising dollars flowing the way that it works on social media is that if
00:34:33.060
you are demonetized then the reach of your actual content is also limited by the same social media companies
00:34:39.340
obviously the frequency of those demonetization rises when you have vice presidents of companies at unilever
00:34:46.220
trying to hammer entities like facebook into taking down trump ads absolutely absolutely there's no question
00:34:52.060
that when you have internal pressures put on social media companies to take down right-wing material that that
00:34:57.200
has an impact on the reach of right-wing messaging there's just no question and i guess i don't mind when
00:35:02.240
democrats say they don't like conservative speech or we get to say we don't like some of their speech
00:35:06.000
that's how this works but it's when when the business community colludes and utilizes market
00:35:12.320
power to shape the way social media companies or websites disseminate information that the public
00:35:19.600
doesn't even get to see that that debate and engage it and i think the fact that it's clandestine is
00:35:24.280
actually even more corrosive to the values that undergird that's absolutely true the complete lack of
00:35:28.820
transparency with which garm treats both the member companies as well as the consuming public is one of the
00:35:34.560
major problems if they simply wish to levy a boycott against a right-wing source they should simply say
00:35:39.160
that's what they're doing hiding behind fake standards in order to project objectivity is a major problem