#128: How Your Obsession With Success Is Making You Miserable With Jim Rubens
Episode Stats
Words per Minute
153.32169
Summary
Jim Ruben's book, Over Success, Healing the American Obsession with Wealth, Fame, Power, and Perfection, makes the case that our obsession with material success is making us feel terrible. In this book, he argues that the reason why everyone s so miserable is that we re chasing material success at all costs, and the thing we put up before anything else, as well as fame and notoriety.
Transcript
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Brad McKay here and welcome to another edition of the Art of Manliness podcast.
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So a survey came out a few years ago that said that one in three American adults are
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Research has also shown that if you're born after 1970, you're seven times more likely
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to have depression than those who were born before 1970.
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One in four of Americans have some sort of addiction, whether substance or behavior.
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We're drowning in record personal and public debt.
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And the crazy thing is we live in one of the most affluent times in our country's history,
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So, I mean, everything is awesome, but everyone, a lot of people are feeling really miserable.
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Well, our guest today wrote a book and we want to find out the answer to that.
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He is a New Hampshire politician as well as businessman, and his book is called Over
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Success, Healing the American Obsession with Wealth, Fame, Power, and Perfection.
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And in this book, Mr. Ruben makes the argument that the reason why everyone's so miserable
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is that we're pursuing material success at all costs.
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It's the thing we put up before anything else, as well as fame and notoriety.
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And he makes the case that's making us miserable.
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And he gets into sociological research, psychological research, neuroscience, that shows that our
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obsession with success, and he calls this obsession with success over success, is making us feel
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I think you're really going to like what we talk about today.
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A lot of times on the podcast, we talk about how to be more successful.
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I think his book provides a warning if you get too crazy with that.
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So without further ado, Jim Rubens, Over Success.
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And I encountered this book by accident at the library a few years ago.
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And for some reason, I was drawn to it, checked it out, and really was amazed by the content
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And you basically make the argument that there's a disease, quote unquote, and you call it over
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And it affects Westerners, but primarily Americans.
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Well, I guess I'll launch right into what is, well, start with what's natural and healthy
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We're a species that is very, very good at working with one another in groups.
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And we have done amazing things over the past 10,000 years because of our ability to form
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groups and to transmit knowledge and cultural behaviors, healthy cultural behaviors from
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And we've basically gone from a blip on the species radar screen 60,000 years ago to basically
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And what's the healthy part is that we all, as individuals, want to have internal satisfaction
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from producing something of value, of being recognized by people who are close to us, of
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attaining personal goals, achieving altruism, or mastering something difficult.
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Well, and in doing that, in doing those things often, and this is a healthy thing, we seek
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to attain recognition and satisfaction from a pat on the back from other people who are
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And those motivations, that motivation to do that for the good of our group, for the good
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of our community, if you want to call it a community, has led to this extraordinary
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progress that humans have made, particularly in America over the past 200 some odd years.
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We've created food abundance so that there's very few of us in America ever need to even
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be concerned about having enough warmth in our homes or food in our bellies.
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That's not universally true, but we've eliminated hunger and starvation in a remarkable way.
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Now, the unhealthy, what I call over-success and obsession, and the title of the book,
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The Oversuccess, Healing the American Obsession with Wealth, Fame, Power, and Perfection, the
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unhealthy part of it is due in part to the change in the world, the changes in the world
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And unhealthy success or over-success is when people are pathologically pursuing unattainable
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goals or fixated on unattainable goals, but more wealth, fame, power, and perfection or
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beauty than can be obtained by ordinary people.
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So, healthy success, doing things for personal satisfaction, improving life in your group,
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mastering something, unhealthy success, pathological pursuit of unattainable goals, whatever they
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Have you experienced over-success in your own life?
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Was that what caused you to start investigating this and doing the research about it?
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We vary on various scales of behaviors and personal goals and attributes.
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Myself, I had, early in my adulthood, I decided to live a very simple life without being motivated
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So, I did most of what I did for altruistic reasons.
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And I started, it was my first business, I started about 10 businesses in my life.
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Since then, my first business was, started purely out of altruism.
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I wanted to have recycling in my area of the country, in Vermont and New Hampshire.
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I asked them, how do you start a recycling center?
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I'm a business person and I love entrepreneurship.
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So, I figured out a way to make recycling happen.
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In about three months, we were recycling about 5% of the entire solid waste stream of 30 towns
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I did so in a shoestring and built it into a very successful business almost instantly.
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And about a year and a half later, I sold the business because a conventional rubbish
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hauler had seen this can be done, wanted the branding of recycling.
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And so, I sold the business and I was hitchhiking back in a November day.
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And I looked like a bum on the side of the road because that's the way I dressed.
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I couldn't get a ride because I didn't believe in having a car and I could not get a ride
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And I decided, I watched all the gleaning new cars come by with working heaters and well-dressed
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people inside and decided that my voluntary simplicity lifestyle was too painful for me.
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So, I switched sides and I became an entrepreneur.
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And like I said, I started a number of businesses and I discovered that no matter how successful
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I was at doing things, at getting money, at getting recognition, at accomplishing stuff
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that there was in me, and this is my psychology, I discovered there were these unmet needs that
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no matter what I did, no matter how high I set my goals and no matter how well I achieved
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So, I began researching this and it led to five years of research that resulted in the
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And I don't claim or state that every American is subject to these motivations, but I have
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found, this is the research in the book, that about a third of Americans, due to human
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nature, the human body, the human brain, and what's unique about America, the United States
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of America, makes about a third of us susceptible to this set of problems and challenges ahead
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So, yes, this book came out of my personal experience.
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So, you call it over-success sort of a pathological drive for success, but what happens when you have
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Does it lead to depression, addiction, alcohol?
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I mean, what are the ills that come with being so driven for recognition, money, material goods?
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Well, one of the things that comes out of failing to achieve goals for yourself that are unattainable,
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the pathological pursuit of unattainable goals, one of the things that come out of that is
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And it's possible that one, in doing this, can become depressed, and one can degrade one's own life.
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Let's start with a little bit of brain science.
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All creatures that move have a reward system, and it's been changed by evolution over the millennia.
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Even single-celled creatures that crawl have a reward system that directs them to things that are good
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or likely to be good for that creature and directs them away from things that are not good
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Your reward system looks at this whole panoply of things that you can do for yourself,
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whether it's getting some more sex, getting more money, getting more food, doing something exciting,
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All of these things drive human behavior, and this reward system sorts through all these exposures that we have
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and helps us determine automatically which of these things we're going to pursue.
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And this reward system operates, and this is a bit oversimplified,
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but this reward system in our brain terminates in part in this part of our brain called the nucleus accumbens.
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And the last stage of the reward system is a surge in release of dopamine in the brain,
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which is picked up by five different receptors in this area of the brain
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that determine for us what direction we should go in
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and how rewarding a behavior is expected to be.
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About a quarter of Americans are addicted to at least one substance or behavior.
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When you're addicted to a substance or behavior, you begin seeking out that substance or behavior,
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and it culminates in a fanatic desire to do nothing but get more money or get more of that substance or that behavior.
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diminishing its response to pleasurable or likely-to-be-pleasurable activities or inputs.
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So, making you less sensitive to rewarding things.
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So, another thing that can poison the reward system,
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because human beings are rewarded by attention.
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It's very clear that that same part of the reward system that lights up dopamine
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is released with the expectation of having good sex or having a wonderful meal
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or a stimulating experience or something novel and exciting.
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Being recognized and viewed by others is rewarding to that same portions of that same reward system.
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So, if one is frustrated in getting these rewards,
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particularly the attention reward, the status reward that I talk about in the book,
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over time, the brain's reward system is poison,
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but making it less susceptible to naturally occurring rewards.
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The status research was just fascinating to me,
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because you also relate to how it relates to problems that men are facing today.
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What role, I mean, what's the dopamine, or is it not dopamine, it's serotonin, right?
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and I didn't spend a lot of time exploring that in the book,
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and I don't intend this book to be a brain science book,
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but I wanted to explore just a portion of the reward pathway
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to show that the science, up to the time I was working on this book,
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was showing you the reward system can be injured by addictions,
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by frustration in one's effort to reach unattainable goals,
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and in what I call status insults or status deceit.
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So, for example, they've researched rats and mice.
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there'll be dominant mice and subordinate mice.
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and put it in a cage with a dominant mouse for 10 minutes a day, once a day,
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and the dominant mouse elicits certain behaviors,
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the subordinate mouse, after approximately a week or two,
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where it would swim across some water to get food,
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This gets into politically controversial territory,
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and again, it's politically incorrect to talk about this,
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and it alters the structure of brain development
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even before they can possibly have any sexual role models
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Men and boys are interested in systems and machines.
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before any kind of sexual imprinting could possibly take place.
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they're more prone to drug addiction for pleasure.