The Art of Manliness - July 31, 2025


#191: Finding the Work You Were Meant To Do


Episode Stats

Misogynist Sentences

2


Summary

Have you ever met someone who has a job that seems like they were born to do? Not only do their skills match up with their job, but they genuinely enjoy their work and would probably do it for free if they could. Now, you might think it's just plain luck that landed them their career, and sure there might be some of that, but my guest today has written a book on how you can turn the odds more in your favor in the career lottery. His name is Chris Guillebeau, and his latest book is called Born For This: How to Find the Work You Were Born to Do. And in our conversation today, Chris shares advice on finding work you love, whether you want to start your own business or move to a better position within your current career, or even start all over with a new career.


Transcript

00:00:00.000 brett mckay here and welcome to another edition of the art of manliness podcast so have you ever
00:00:18.880 met someone who has a job that seems like they were born to do not only do their skills match
00:00:23.940 up with their job but they genuinely enjoy their work and they'd probably do it for free if they
00:00:28.020 could now you might think it's just plain luck that landed them their career and sure there might
00:00:32.620 be some of that but my guest today has written a book on how you can turn the odds more in your
00:00:37.680 favor in the career lottery his name is chris guillebeau and his latest book is called born for
00:00:42.480 this how to find the work you were born to do and in our conversation today chris shares brass tax
00:00:47.700 advice on finding work you love whether you want to start your own business or move to better better
00:00:53.080 position within your current career or even start all over with a new career you're going to find
00:00:58.120 suggestions and tips in today's episode that you can start using today when you're done with the
00:01:03.900 show be sure to check out our show notes at aom.is slash born for this all one word where you'll find
00:01:10.180 links to resources mentioned in our conversation and as always i'd really appreciate if you give
00:01:14.720 our podcast a review on itunes or stitcher as that helps spread the word about the podcast and the show
00:01:19.380 so without further ado chris guillebeau and born for this
00:01:23.060 chris guillebeau welcome back to the show awesome thanks so much brett it's a huge honor to be back
00:01:35.640 right yeah we you were one of my first podcast guests back in 2010 i think wow still going strong
00:01:42.020 still going strong that was that was when i was in my apartment uh and my i was working out of my son's
00:01:48.080 bedroom wow before the manliness mansion right the man yeah i wish is a manliness mansion
00:01:53.280 well hey um you've got a new book out it's called born for this it's about finding your dream job
00:01:59.940 whether that's starting your own business or getting the job in a traditional workspace that you've always
00:02:05.840 wanted uh and i love how you get into details not just high level you actually get into specifics on
00:02:11.920 what people need to do to uh get the job of their dreams um but i love how you start out the book
00:02:18.280 talking about a lot of the most common misguided scripts people have about their careers can you talk
00:02:25.380 about what some of those are and what they can do to flip them so it's more productive yeah absolutely
00:02:30.220 well thank you for the kind words uh my goal with the book and and probably all of my books is to
00:02:34.880 to write something that's truly prescriptive and actionable and helpful so with this book born for this
00:02:40.260 you know i followed a case study model where i interviewed and studied lots of different people
00:02:44.640 who had found or created their dream jobs as you said and my goal is always to kind of extrapolate
00:02:50.580 the lessons you know look at what is statistically significant what is relevant what the average person can
00:02:55.700 do so it's not just a historical study it's meant to be like here read this book and then go and do
00:03:01.000 these things and so you know one of the things i was most surprised by is that you know most people tend
00:03:06.940 to look at really successful people and they think okay they they not only do they have it all figured
00:03:12.380 out now but they've actually always had it figured out and what i was surprised to see is that most
00:03:17.160 successful people whether celebrities you know very wealthy people are just like you know average
00:03:21.740 people who are living a very fulfilled life were doing something that they love to do had a good
00:03:25.900 income they actually did not follow a linear path and they actually had no idea necessarily what they
00:03:31.500 you know when they were six years old and thought about okay here's what i want to do when i grow up
00:03:35.100 you know it rarely turned into that thing and even when they were trying to decide what to study in college
00:03:40.040 or even for their first job or whatever they did in those early career stages there were lots of kind of
00:03:44.900 winding roads and going back to a path and choosing something different so i thought that was really
00:03:49.320 interesting because it goes against this you know conventional wisdom that there is this one straight path
00:03:53.900 that you have to follow uh and maybe another thing is you know there's a lot of advice that's kind of
00:03:59.180 handed down and we kind of accept it as okay this is this is truth and one of the things that i see a
00:04:04.840 lot in business literature advising people how to be better employees or better managers is this concept
00:04:10.700 of think like a ceo and it kind of takes this role model of a very famous person or a ceo of a big
00:04:16.720 company and says here's how this person lives their life uh therefore you should live your life the
00:04:21.440 same way and so there's lots of articles about here's here's how warren buffett invests therefore you
00:04:26.180 know you should invest this way or here's how mark zuckerberg manages this is how you should manage
00:04:30.780 and the problem of course is you know most of us are not mark zuckerberg most of us are not warren
00:04:35.540 buffett it doesn't mean that we're not intelligent but we don't have access to those same resources we
00:04:39.820 don't have tens of thousands of employees or billions of dollars you know to just deploy at will
00:04:44.460 uh so what i kind of learned was maybe it's better to actually think like a janitor not like a ceo
00:04:50.160 because the janitor is actually you know not sitting on top of billions of dollars and tens of
00:04:55.020 thousands of employees the janitor actually has his hand or her hand in everything and knows
00:05:00.380 everybody in the building and is kind of you know multifaceted and is able to respond to different
00:05:05.780 things so the lesson is not so much you know be a janitor of course but the lesson is to think
00:05:10.300 differently and figure out okay out of all this different advice you know what actually applies
00:05:14.240 to you and how can you do something that will help you succeed or you kind of further along your career
00:05:19.220 yeah i love how you you brought up the uh the whole think like a ceo because i find those articles
00:05:24.120 i find them entertaining but also annoying um because i've read about there's this there's what's
00:05:30.020 besides like you know you're not them right you don't you're not warren buff you don't have the
00:05:33.500 resources of what works for him isn't going to work for you but even with some of these articles
00:05:37.180 about like what the most successful people do first thing in the morning right right articles that
00:05:41.920 you read like the underlying assumption is that if you do these things too you too will be
00:05:46.680 successful and there's uh people write written about this there's like a psychological
00:05:50.940 bias going on it's like the survivorship bias i don't know if you've heard of this so it's the
00:05:56.240 idea that uh with these articles you only focus on the people who are successful and did these things
00:06:01.720 you never but out of the people you don't have in that pool or the people who did those things
00:06:06.360 but weren't successful right right so it's like you said it's entertaining you know it's interesting
00:06:10.800 to read those articles that's why they're popular it's like reading people magazine or something
00:06:14.480 which is fine but it doesn't necessarily you know give us actionable advice it doesn't necessarily
00:06:19.440 tell us what to do and and for every article that's like you know here's what these successful
00:06:23.080 people do in the morning they never check email there's probably somebody else who is who is
00:06:26.740 successful who who gets up and checks his email in the morning that's fine you know yeah so but the
00:06:31.160 the key is you have to instead of relying on that you have to experiment and find out what works for
00:06:35.820 you yeah absolutely i'm a huge huge huge fan of experimentation right and we'll get into a little bit
00:06:40.420 more in here in a bit um but you also talk you kind of go after the the very common advice
00:06:45.300 that you see in the online entrepreneurial entrepreneurial world is like you got to
00:06:50.400 follow your passion and once you find your passion and follow it the money will follow
00:06:54.320 um but you say it's misguided advice why is that it's totally it's totally misguided i mean
00:06:58.340 you know if you're trying to figure out okay what do i like to do or what do i want to do for a hobby
00:07:02.880 then that's a great question to ask but there are lots of passions you can have that don't
00:07:07.200 necessarily make for for great careers you know i i was like the story i always tell is when i was a kid
00:07:12.260 i was very passionate about playing video games and not just as a kid but even in my like late teens
00:07:17.340 early 20s you know i was really devoted you know to play to sitting in front of the tv or the computer
00:07:22.520 and playing games but that wasn't going to lead me to a career or a dream job or it was just something
00:07:28.300 that i did for fun and even if it's something that maybe is a little bit more applicable it doesn't
00:07:32.220 necessarily correlate to okay here's my career path maybe it's just something that you do that's that's
00:07:36.900 that's fun and enjoyable and it's a diversion uh so i think it's probably more important to
00:07:41.380 follow your skill uh don't just follow a passion or if you are going to follow a passion you know
00:07:46.320 choose one because most of us have more than one thing we like choose one that's actually kind of
00:07:51.200 relevant in a way that other people care about you know if you can do something that's that's helpful
00:07:56.040 to other people uh that to me is kind of the key to starting a business or to getting ahead in your
00:08:01.260 job or to changing careers uh there's all this talk about value you know speaking of overused
00:08:06.180 concepts and advice that's always handing handed down there's always this is this thing about adding
00:08:11.020 value go add value go add value what does that mean that means essentially be helpful figure out
00:08:16.340 what you can do to better serve your colleagues to better help your company or organization you know
00:08:21.780 to help you know people get ahead that i think is is the key far more than following your passion
00:08:26.420 all right be useful yeah i like that um so you talk about three things that people should consider
00:08:33.140 when they are trying to decide what they do for a living i thought this was really useful because
00:08:37.200 particularly when you're young you tend to focus on just one or the other and not all of them at once
00:08:44.480 or you might not even think about any of them you might be thinking about other factors that aren't
00:08:48.220 really geared towards your well-being but what are these uh three things people should consider when
00:08:53.120 they're thinking about a job or starting a business sure yeah so the model that i used in the book
00:08:58.400 which kind of emerged through all the research it's not like i set out and said here's this model like
00:09:02.400 it kind of emerged through all the different interviews with people and the model is joy
00:09:06.540 money flow so these are these three qualities that i think are the essential elements or ingredients
00:09:13.960 to a very successful career something that's that's fulfilling and purposeful and so joy is you know
00:09:20.500 doing something that you love to do i just talked about how you shouldn't follow your passion but
00:09:24.560 at the same time i think you know life is short you know in this age with many opportunities
00:09:29.660 possibilities you know why why shouldn't we work toward finding something that is enjoyable to us
00:09:34.700 so that work is not just kind of a drudgery it's not just like a soul-sucking job that you go to
00:09:39.880 in order to pay the bills so the first one is joy second one is money because i am interested in
00:09:46.300 helping people with their careers it's not just you're something that you like to do you know the
00:09:50.340 ideal dream job is actually financially viable it is sustainable it provides everything you need to support
00:09:55.940 yourself and to support your family and then the third element uh that i was maybe not surprised at
00:10:01.200 but i was surprised how important it was uh was what i called flow and flow is essentially like
00:10:06.920 deploying your skills in a unique way or in a way that that kind of makes sense to you it's like doing
00:10:13.060 work that you're really good at that you can kind of immerse yourself in that you lose yourself in like
00:10:18.220 time goes by and you don't realize like oh an hour has gone by because i've been like lost in this
00:10:21.900 project and sometimes people can't identify like what the flow is in their life they don't know
00:10:26.860 necessarily like what's the skill that i'm really good at that other people aren't so one tip that i
00:10:31.300 learned was you know if you do any kind of group work if you have meetings or you're working on a team
00:10:35.440 pay attention when when kind of tasks are divvied up and they kind of look at you and they're like oh
00:10:40.540 you know brett should do this and everybody kind of recognizes your skill even if you don't necessarily
00:10:45.660 see it for yourself so you got joy money flow and you know throughout life we have to make
00:10:50.800 different compromises we have to settle in some ways but i think the goal you know the goal of
00:10:55.460 self-actualization the goal of improving ourselves you know to be the best man or the best woman we
00:11:00.060 can be is to get as close as possible to that convergence where we truly do love what we do
00:11:04.720 it is actually sustainable and we're also doing something that we're good at and i like it with
00:11:08.640 the money thing you focus on sustainability it's not necessarily meaning you have to make boo
00:11:12.540 coodles of money of course yeah well i mean true wealth is not boo coodles of money right true wealth is
00:11:17.540 you know we have everything that we need we are able to do the things that we want but we're also
00:11:22.200 able to give we're able to support others and we have healthy relationships that we're pursuing
00:11:26.560 something that matters to us i mean this is true wealth right right yeah a lot of people they'll go
00:11:31.340 for the money um but then they just hate their job they're they don't enjoy their family is terrible
00:11:36.760 family life is terrible um throughout the book you you talk about how landing your dream job is often seen
00:11:43.280 as a lottery right just a few lucky people get to do what they love and i guess there is some truth
00:11:49.160 i mean the the world uh it's competitive um it's hard there's only a few limited spots for some you
00:11:56.080 know ideal jobs that a lot of people want uh if you're starting a business there's risk inherent in
00:12:01.460 that sure but what are some things that people can do to mitigate the risk and uh you know put the odds
00:12:07.920 more in their favor yeah so so this concept of lottery it actually came from some of the respondents
00:12:13.480 in the survey and they they tended to use the same kind of language they they talked about this dream job
00:12:18.260 concept they said you know i feel like i've won the career lottery you know i love what i do i would go to
00:12:23.980 work even if i didn't get paid for it but fortunately i do get paid for it so i kind of wanted to unpack that
00:12:28.700 a little bit and maybe one of the things i learned was um that a lot of risk is perceived it doesn't
00:12:35.240 necessarily mean that that something isn't risky there's there's risk when you you know walk outside
00:12:39.460 of your house or something but but a lot of risk really is perceived and people who did you know
00:12:44.060 quit their job to start a business or people who kind of just made a career transition within the
00:12:48.680 same organization or company or to you know a different organization maybe even a different
00:12:52.440 industry you know one of the ways they were they were able to do that was by increasing their
00:12:56.880 confidence um being able to see that in fact you know successful people just as just as it's not a
00:13:02.500 linear path uh they often make a number of mistakes along the way but most of these mistakes can be
00:13:08.380 you know you can recover from them you can go back like if you come to a fork in the road you choose
00:13:13.060 one path it turns out to not be the most amazing thing it usually is quite possible you know to go
00:13:17.900 back and do something totally different so i think the mindset is one of confidence the mindset of is one
00:13:23.660 of you know looking to security as being something that you're creating for yourself even if you're not an
00:13:29.100 entrepreneur you can still create security for yourself in your job uh in your career right so
00:13:34.660 going back to that experimentation thing uh you talk later on in the book about being willing to
00:13:40.240 you know fold right when it's not working out and knowing that there's always another game to play
00:13:45.880 yeah absolutely i mean we talk about if you think about traditional american or western entrepreneurial
00:13:51.240 advice or like the classic manifest destiny philosophy it is like you know never give up you know
00:13:58.140 always persevere and i think that's terrible advice again most successful people they have
00:14:03.400 given up on a lot of things they haven't necessarily given up on their dream like they're still trying
00:14:07.800 to find that work they were born to do they're still trying to you know be a good person and maybe
00:14:12.700 pursue a quest or whatever it is but but they're absolutely willing to go back and try a different
00:14:16.980 strategy you know they're willing to to start something over to admit that they got it wrong or maybe it
00:14:21.540 wasn't wrong maybe it was a learning experience that led to the next thing so i'm a big fan of you know
00:14:26.000 if it's not working give up do something else yeah i love how you go after that uh story everyone likes
00:14:30.700 to tell about the guy who was digging for gold right and like everyone else gave up but he kept
00:14:36.360 on and like he struck the vein but i'm always whenever i've heard that like what if he wasn't
00:14:40.920 near the vein and he kept going yep that's a possibility we don't know you know that's the thing
00:14:45.260 it's like we don't know what would have happened and the whole story of the the poem of the two roads
00:14:50.140 you know the road not taken or the road less traveled by the traveler kind of comes up on this
00:14:54.960 decision and he looks at one he looks at the other kind of evaluates then he chooses the you know the
00:14:59.780 one road and he says you know that made all the difference uh which is great but we don't know
00:15:04.260 what happened you know what would have happened if he had gone down the other road maybe it would
00:15:07.480 have been just as good you know maybe it would have been better right and like going back to the
00:15:11.040 gold guy he could have stopped and started selling gold digging stuff for all the other ambitious
00:15:17.220 gold diggers and exactly made a ton of money off of it right so we don't know right so i think
00:15:21.540 the maybe the lesson is we put so much pressure on ourselves we put so much pressure to like not
00:15:25.520 make the wrong decision and you know again there are very few career decisions that you can't recover
00:15:31.540 from and you know by actually embracing different decisions being open to change you know that is
00:15:37.160 probably how you're going to make progress one way or another right and i think this is great advice
00:15:40.720 particularly for people who are young guys are in their 20s just starting out there's i think a lot of
00:15:45.540 them think they have to have things figured out right now and if they don't like their life is
00:15:50.220 hosed um right right well that's the culture i mean this is the culture that um you know we i should
00:15:55.340 say collectively like we kind of put on those young people because they feel like they're supposed to
00:16:00.180 know their life purpose when they're age 20 and there's a lot of people age 30 40 50 whatever who
00:16:05.240 don't know their life purpose you know it's it's a it's a journey and the other thing is you have to
00:16:09.520 make all these decisions with limited information right so you're supposed to choose okay i'm 16 or
00:16:15.140 17 or 18 like what am i going to study and how am i going to study it you know what college or what
00:16:20.180 trade school or what you know am i going to go into the military i'm going to work for the government
00:16:23.600 all these kind of things you don't necessarily know what that's going to be like you know you might
00:16:27.280 have a brochure that tells you a little bit or maybe you know somebody who is in that field but
00:16:31.260 until you have the experience you won't actually know so you know the way you figure out what you're
00:16:35.720 born to do is you get experience you know you are open to experiment um you you say yes to things
00:16:40.980 more than you say no at least at first maybe later you become more selective you know but in the
00:16:45.160 beginning you say yes right and that's going just getting started starting to take those risks starting
00:16:49.580 to experiment right absolutely the world economy is competitive there's not a day that goes by where i
00:16:55.960 don't read these like scare articles about uh artificial intelligence taking over jobs that were once
00:17:02.580 even white collar jobs right so like reporters and accountants and even attorneys um so in this
00:17:09.640 new world where you're not only competing with humans in other parts of the world who can maybe do work
00:17:16.360 for cheaper but you're also competing with computers what skills do people need to focus on developing
00:17:22.520 so they can compete whether it's in the traditional job of world or in starting their own business and being
00:17:29.040 an entrepreneur i think the first thing to recognize is in this time of uncertainty you know when things
00:17:35.020 are changing artificial intelligence as you said you know the global economy etc i mean first of all the
00:17:41.260 world has always been changing right you know maybe it's changing more rapid or something now than it was
00:17:45.740 before but you know the times are always changing essentially and and whenever the times change
00:17:50.060 there are opportunities as well as there are challenges and you know historically especially in the united states a lot of
00:17:56.740 really big businesses were started during a recession so a recession is a time you know when people are
00:18:01.300 kind of looking around and looking for something different so first of all you know the changing
00:18:05.320 the changing job market offers opportunities as for what skills are important i was surprised to see
00:18:11.520 you know i talked to people who were web developers they were designers firefighters teachers lawyers
00:18:18.060 accountants all kinds of different backgrounds what i was surprised to see was that there's a difference
00:18:22.940 between hard skills and soft skills and so hard skills are the skills that you learn in college
00:18:29.500 or however you're educated however you're trained you learn to be a web developer you learn a programming
00:18:34.080 language you learn specific engineering skills you know whatever your trade is but soft skills are kind
00:18:40.540 of more universal and they apply to a lot of different professions so soft skills are things like
00:18:45.180 communication being able to negotiate in a way that that's both good for you but also kind of
00:18:51.500 creating a win-win for the other party as well the ability to follow through and follow up and we
00:18:57.800 talked about you know being in a meeting earlier and they look around and like who should do this
00:19:02.800 they look to the person who's going to follow up well because we've all been in meetings where
00:19:07.080 you know lots of good stuff is talked about but then nothing ever happens afterward so so what i learned
00:19:11.940 was these soft skills are extremely important and they're actually kind of underestimated so
00:19:17.320 something you can do you know right away i talk about it a lot in the book is to begin improving
00:19:22.120 those soft skills you know don't just go back and learn another programming language don't just advance
00:19:26.580 your technical skills those are important but a lot of people have technical skills and when you talk
00:19:31.440 about a competing or competitive job market i think the people who stand out are the ones who have
00:19:36.320 better soft skills they communicate better they follow through better you know they're just kind
00:19:40.620 of better all around in those things yeah that's great advice and i i think this is really
00:19:44.660 applicable even for people who are in what we traditionally call blue collar jobs right um
00:19:50.000 the emphasis is always on the hard skills you got to be good right to be a good plumber but in my
00:19:54.060 experience as a homeowner whenever i've had to call a plumber for things i always go with the plumber
00:19:58.220 who like who's got those soft skills down right who know how to communicate calls me back waiting
00:20:03.560 right exactly doesn't leave you waiting he's honest with you all that stuff right um so yeah i mean
00:20:08.100 that's if you are in that sort of a job like yeah that that can really set you like easily set you
00:20:12.720 apart from the pack it's just focusing on that um so let me ask you about this so you mentioned i
00:20:22.940 guess we just talked about that you answered a question that i already asked okay let's talk
00:20:26.200 about this uh getting the specifics if you want if you have an idea of what your dream job is like
00:20:31.620 you figure it out you know what you're good at you know it brings you joy you know that it's
00:20:35.280 something that could bring you uh sustainable money for sure how do you go about getting it
00:20:40.860 and what's and what's the what's the we'll talk about what's the usual way people you do it and
00:20:44.960 why is that a bad way of going about it yeah well i mean the usual way is kind of like you know
00:20:49.380 throwing a lot of things throwing spaghetti against the wall and seeing what sticks and you know sending
00:20:53.840 out a ton of resumes you know going on linkedin kind of spamming people and all of that i don't say
00:20:59.580 spamming people in a terrible way because it's just what people do like they don't know you know
00:21:02.960 and and the problem is that you're not the only one doing this right and when automation came came
00:21:09.400 along like the ability to upload your resume the ability to kind of send it out digitally to lots
00:21:14.220 of people in some ways it sounds great because you're like well now i can apply for 90 jobs instead
00:21:18.960 of just like two or three but you know there's probably a hundred other people or a thousand other
00:21:23.400 people who are now actually applying for the same 90 jobs so it's really really hard to stand out by
00:21:28.360 kind of going that traditional traditional way i mean you have to be you know the best of the best
00:21:33.840 you know in that 99th percentile or you just have to get lucky right yeah a lot of it just kind of
00:21:38.360 comes down to randomness and chance and maybe 10 of the applicants are all really qualified so you know
00:21:44.060 they're just kind of rolling the dice there so uh most you know most dream jobs are actually kind
00:21:49.200 of found through referral and i talk a lot in the book about the strength of weak ties which is
00:21:54.360 essentially your extended network so your friends of friends you know your people that your colleagues
00:21:59.860 know the people that you went to school with talking to those people and then talking to the
00:22:04.900 extended networks of those people are looking for connections uh that that's usually a much much
00:22:09.700 better way uh any way that you can kind of get your resume in through the back door is almost always
00:22:15.160 going to lead to a better chance of success than than just going through the normal route and then the
00:22:19.600 other thing i would mention is that a lot of dream jobs are not found they're actually created
00:22:25.240 and when i say created i don't necessarily mean starting a business or quitting your job i saw a
00:22:30.920 number of dream jobs that were created within an organization or within a company by somebody who had
00:22:36.120 been a really good employee kind of stood out you know was good at their technical skills but was also
00:22:40.820 a good leader had these kind of soft skills and then identified an area that the company or the
00:22:46.240 organization needed to grow in and essentially created their own role for it by advocating and
00:22:52.320 showing the value of that role by showing why they were qualified to do it so sometimes the the dream
00:22:58.420 job is not necessarily out there waiting for you uh it's something that you have to kind of design
00:23:03.880 yourself and then advocate for um but if it can work obviously you're you've got something great for
00:23:08.500 yourself and it's also great for the people who are employing you so even if you're employed and you
00:23:12.400 want a dream job you have to act like uh uh a free agent in a way yeah yeah i mean one of my lessons
00:23:19.620 you have for people is you know you should think like an entrepreneur even if you don't want to be
00:23:24.400 an entrepreneur you should think entrepreneurially you should think creatively you should try to think
00:23:29.180 how can i how can i apply you know like i said this backdoor kind of thinking how can i apply like
00:23:34.060 be thinking like how there's another way there's got to be an alternative than just like this linear path
00:23:39.120 of like you know if there's 12 stages in an organization i go in at stage one and then two
00:23:44.000 years later you know i get to move up to stage two and then 20 years later maybe i'm at stage eight or
00:23:48.660 nine and then i kind of plateau there has to be another way and and we all know people who skip
00:23:53.740 levels you know we all know people who are kind of like wow they were on this track like step one step
00:23:57.620 two but now they're at step five you know what did they do what did they do that was different and i
00:24:01.540 think a big part of it is is being indispensable um being super reliable being that kind of go-to
00:24:06.940 person so uh let's talk about starting your own business a bit um because your first book was
00:24:12.580 a hundred dollar startup i believe correct right that's right oh second book but yeah second book
00:24:16.260 yeah um sorry about that it's good um she's written a lot hard to keep track um but you're a big advocate
00:24:23.760 of people starting what you call side hustles even if they have a traditional job where they work nine
00:24:28.680 to five and they're making decent money um why should folks like this consider starting a business
00:24:34.820 on the side or moonlighting yeah so i've made a little bit of a transition uh just in my own
00:24:40.100 philosophy because you know i i am kind of pro-entrepreneurship because that's my own
00:24:44.140 background but i recognize that's a little bit of a bias so for this book it was really exciting to see
00:24:49.100 people who had kind of found a dream job within a company or organization i talked to the first female
00:24:54.660 firefighter in ontario who became that firefighter 20 years ago and talked about all the you know
00:25:00.300 struggles and challenges she went through to achieve that position i mean if you want to be a
00:25:03.620 firefighter you can't really do that freelance you know you have to be part of an organization you
00:25:07.540 have to go through the discipline and the process so totally think that's awesome what but what i
00:25:12.280 think even more though is i believe even more in the value of a side hustle and i think it's actually
00:25:17.440 an imperative i think it's a necessity it's not just something that's nice and there are two reasons
00:25:22.740 one because of what we've been talking about of the changing economic times the instability you know
00:25:28.380 the fact that there is no job security at least no long-term job security anymore
00:25:32.300 and no one will ever care about your career as much as you do so that sounds kind of negative but
00:25:37.260 the other reason is because i've seen over and over and over i get these emails all the time
00:25:41.800 from people who started a little business just while they were you know they were working their
00:25:46.100 job maybe they even liked their job they had no plans to quit but they did this thing on the side
00:25:50.580 just a few hours a week and maybe it didn't bring a lot of money but when it brought the first sale or
00:25:55.720 they got their first client or customer it brings a disproportionate amount of joy and satisfaction
00:26:01.260 and you kind of look at that i get these emails they're like oh i made thirty dollars you know i'm
00:26:05.060 so excited you know i had to work you know 10 hours to get that first thirty dollars or something
00:26:08.980 but it's great you know and it feels very empowering so that's it's it's this confidence
00:26:14.480 it's the security it's being able to look and say i have more than one income source
00:26:18.120 even if that income source is relatively small it's still great and in some cases you know i talked to
00:26:23.900 lots of people who actually had just planned to start something small but it did actually grow
00:26:28.280 you know to the point where they had to make a choice between their day job and the business and
00:26:33.840 there's different ways to navigate that choice but it's a great it's a great problem to have right
00:26:37.660 yeah yeah i love that because um you know i did some side hustling too uh to help pay off my debt
00:26:43.180 student debt student loan debt um my wife did as well and it was it was and it wasn't that hard
00:26:49.280 right like so can you give us some examples of people who have side hustles who work a regular
00:26:55.080 nine to five job that you highlight in your book yeah yeah i talked to i talked to a woman who
00:26:59.560 developed a kind of a crafts business you know like a fabric arts business uh let's see i'm realizing
00:27:04.480 i'm talking to the art of manliness so i should probably have a more manly example just as i tell
00:27:08.260 that one a whiskey distiller or something i don't know exactly yeah yeah so this woman actually made
00:27:12.480 whiskey no just kidding um so there's a story of this guy named benny shu and and benny was was
00:27:18.460 working a day job he had kind of dabbled in entrepreneurship a little bit um it was like a
00:27:22.760 hobby and uh he had this idea to design t-shirts and he wasn't he didn't have a background in apparel
00:27:28.840 uh he didn't really have a background in design either uh he just kind of kind of you know waded into
00:27:33.840 this and over about three to six months he invested a little bit of money not a lot but a little bit of
00:27:40.520 money uh in putting these designs out on facebook and the really creative thing about it was when he
00:27:46.880 first had the business he had to actually do the screen printing and stock inventory and all of
00:27:51.120 that uh which of course comes with risk and challenge you don't necessarily know if you're
00:27:54.900 going to sell that inventory etc but he found a way to to essentially do print on demand uh for
00:28:01.100 customers he didn't have so he had no platform he didn't have a profile he didn't have an email list
00:28:05.640 or any of that but through this process of experimentation by investing a little bit of money
00:28:10.240 i mean we're talking like a couple of hundred dollars a month uh he was able to get to where
00:28:14.120 this became a viable business creating these new t-shirt designs you know putting them up through
00:28:18.480 facebook ads seeing which ones people liked and essentially people vote with their wallet you
00:28:23.620 know if there's 10 designs and they they buy one that's the one you stick with uh and then it
00:28:27.520 actually became a full-time business for him so it took about a year or so uh but it kind of came
00:28:32.300 down to where he had to choose okay do i stay in my job or do i grow this business and for him he
00:28:36.020 chose to grow that business and there are lots of stories like that and not all of them to be
00:28:39.880 clear not all of them lead to okay now i'm making this full-time income but again i think the
00:28:44.380 principle is like what can you do on the side that that will help you and give you more confidence
00:28:48.800 and security right and you have to be willing going back to that idea we've been talking about
00:28:52.720 throughout this conversation being willing to experiment absolutely because some things aren't
00:28:57.360 going to work out yep um well think about how do you decide say like you start a side hustle
00:29:02.660 right you have a traditional job and uh it goes off like gangbusters for whatever reason
00:29:08.000 how do you decide whether to take your side hustle full-time because i think that might be a big
00:29:13.540 agonizing decision for a lot of people yeah well as i said it's a it's a good place to be you know
00:29:18.360 it's kind of like it is a problem i agree but it's kind of like the problem of having too much money
00:29:22.140 you know and i have to pay my taxes i mean you have to sort that out but still like wouldn't you
00:29:26.080 rather be in that position than not having the money or whatever um i think the way that some
00:29:30.320 people have navigated it is they have actually chose to chosen to stay in their job
00:29:34.560 but they stay in their job they're very clear that they're staying in their job because they
00:29:38.820 like their job and they realize that the job actually offers maybe a different environment
00:29:43.100 than the side hustle or the growing business something i learned was that you know we focus
00:29:48.800 a lot on profession like what do you want to be when you grow up and i am a so-and-so i'm a so-and-so
00:29:53.620 we don't focus enough on what i called working conditions so working conditions are like how you
00:29:58.900 spend your time like how you do your best work do you like to work with people do you like to work
00:30:03.140 by yourself like for most of us it's kind of a blend of both of those things so where is the
00:30:07.800 balance for you um how do you like to be rewarded or motivated or incentivized all those kind of
00:30:12.900 things if you can figure out your working conditions that will help you see okay i'm actually better off
00:30:17.000 in this role for a while maybe i'm actually better off you know pioneering my own thing or maybe i'll go
00:30:22.040 back and forth because these days lots of people are kind of pursuing a hybrid lifestyle where for a
00:30:26.500 while maybe they do work a job but then they have something on the side that takes off
00:30:29.600 so i i think that if you're in that position you stay with the job if the job is bringing you
00:30:35.560 great satisfaction and if all of a sudden it changes if that environment changes and you know
00:30:40.900 it becomes stressful well then you have something else to go to right right one thing i've seen with
00:30:46.040 people who you know taking a side hustle full-time um and they quit their day jobs they they discover
00:30:52.480 that they actually don't like running a business sure right they they like to start things they like to
00:30:58.480 like kind of work in the business but the whole the management aspect doesn't really appeal to
00:31:02.760 them so they'll maybe sell their business or maybe even just shut it down or scale it back and go
00:31:07.700 back to a traditional job because that's where they they feel comfortable and that's okay right
00:31:11.900 yeah it's totally okay i mean i mean the whole point is finding something that works for you the
00:31:15.740 ideal scenario that works for you so one thing that's helpful there is to kind of get an
00:31:20.160 understanding of the level of autonomy that you're most comfortable with and people are totally on a
00:31:26.280 spectrum with this you know some people do want to be like a hundred percent you know independent i
00:31:30.900 want to be on my own i want to make my own decisions i don't want a boss telling me what to do
00:31:34.540 you know other people you know they actually benefit from having some structure they actually benefit from
00:31:39.580 having set hours from having some accountability to knowing what the deliverables are and then being
00:31:44.500 able to work toward those deliverables that's not a bad thing at all i mean you can you can be very
00:31:48.300 successful in life at a high level you know in an environment where there are clear deliverables and
00:31:53.300 there is some structure right well chris this has been a great conversation a lot of practical
00:31:58.840 takeaways but where can people find out more information about the book awesome well as i
00:32:02.980 said it's a huge honor love to connect with people i'm at chrisgillibeau.com or chris
00:32:06.860 guillebeau on social and nobody can ever spell that so you can also go to born for this book.com
00:32:11.900 to learn about the new book awesome well chris thanks so much for your time it's been a pleasure
00:32:15.500 awesome thanks brett my guest today was chris guillebeau he's the author of the book
00:32:19.240 born for this and you can find more information about that book at born for this book.com and you
00:32:24.620 can purchase it on amazon.com and bookstores everywhere and also make sure to check out the
00:32:28.480 show notes for links to resources that we mentioned in this podcast you can find that at
00:32:32.840 aom.is slash born for this well that wraps up another edition of the art of manliness podcast for
00:32:41.160 more manly tips and advice make sure to check out the art of manliness website at
00:32:44.300 artofmanliness.com and if you enjoy the podcast and have got something out of it i'd really
00:32:48.200 appreciate it if you give us a review on itunes or stitcher as that helps spread the word about
00:32:52.180 the show as always i appreciate your continued support and until next time this is brett mckay
00:32:56.640 telling you to stay manly