The Art of Manliness - July 31, 2025


#226: The Success Equation


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Summary

When it comes to the factors that lead to success, there's a tendency in folks to discount the role of luck. We like to think we're the complete masters of fortune, that we can control everything that happens to us and make our own luck. But by not giving luck its due, we actually prevent ourselves from effectively managing this force so we can experience success in the long run.


Transcript

00:00:00.000 Brad McKay here and welcome to another edition of the Art of Manliness podcast. So when it comes
00:00:19.700 to the factors that lead to success, there's a tendency in folks to discount the role of luck.
00:00:24.220 We like to think we're the complete masters of fortune, that we can control everything that
00:00:28.280 happens to us and make our own luck. But by not giving luck its due, we actually prevent ourselves
00:00:33.520 from effectively managing this force so we can experience success in the long run. My guest today
00:00:38.040 has written a book on the math of success, skill and luck. His name is Michael Mobison, and he's
00:00:42.160 the author of the book, The Success Equation, Untangling Skill and Luck in Business, Sports
00:00:46.220 and Investing. Today on the show, Michael and I discuss the philosophy and math of luck, which
00:00:50.940 activities in life rely more on luck than skill to be successful, and what you can do to manage
00:00:54.980 luck like a poker player in order to be more successful in life. Lots of great practical
00:00:59.420 takeaways in this episode. You won't want to miss it. After you listen to the show, check
00:01:02.920 out the show notes at aom.is slash luck for resources where you can explore more about this topic.
00:01:13.880 All right. Well, Michael Mobison, welcome to the show.
00:01:17.320 Thanks, Brad. Great to be with you.
00:01:18.660 So your book is The Success Equation. And this is a fascinating book because it takes a look
00:01:23.520 at the role of skill and luck in success or failure across a wide variety of domains from
00:01:29.760 business, investing to sports. I think it's an interesting topic because I feel like us Americans
00:01:35.820 particularly, we like to discount luck. We like to talk about how any success we have is because
00:01:41.100 we worked hard, we developed our talent, and we made our own luck. Why is it that we discount
00:01:47.540 luck so much? And why is it important for businesses and individuals to take an account luck?
00:01:52.360 Yeah, Brad, it's a great question. And I have to say, in some realms, you know,
00:01:56.800 hard work probably is the key to success. If you think about, for example, some elements of
00:02:00.980 athletics, if you're a sprinter, or you know, or you're a rower, or even some kinds of businesses,
00:02:06.400 like if you're a plumber, you know, most of your success is going to be by dint of your
00:02:10.260 capabilities and your hard work. But as you point out, in other domains, there are huge doses of luck,
00:02:16.060 especially things, for example, that have social processes attached to them, you know,
00:02:19.440 the success of a book or a song or, or a film or something like that. And, or even businesses,
00:02:25.960 like you said, you know, Bill Gates in an alternate universe, would Bill Gates be Bill Gates? And the
00:02:30.800 answer is, in all likelihood, probably not. So in those instances, as you said, we have a very
00:02:35.580 difficult time understanding the substantial contribution of luck. And I think the key to this
00:02:42.040 is actually a psychological process. And there's some fascinating research done by neuroscientists who've
00:02:47.240 been able to pinpoint part of your left module in your brain, where they have a module they call
00:02:53.460 the interpreter, the job of the interpreter is to close cause and effect loops, right? So if I give
00:02:57.700 you an effect, some sort of an outcome, your mind's going to come up with a story to explain it. And
00:03:02.460 basically, the interpreter doesn't know anything about luck, right? Whenever you see a good outcome,
00:03:07.020 you assume something good was behind it, typically skill. And you see a bad outcome, you assume that
00:03:11.180 something bad was behind it, typically a lack of skill. So I think that I think we have a natural
00:03:15.860 tendency just as humans to attach more skill than we probably should. And again, the significance of
00:03:23.060 luck is different by different domains, but I think that's the fundamental problem. The last thing I'll
00:03:28.320 say is, you know, if you really sit down with thoughtful people, especially thoughtful, successful
00:03:32.800 people, almost always they acknowledge the role of luck in their process. They just understand that
00:03:39.220 certain forks in the road, they had gone the other direction, they probably wouldn't be
00:03:42.640 where they are today. So it is important for us to sit back from time to time, especially if you've
00:03:47.200 enjoyed some success. And A, be grateful and B, to recognize that, you know, that luck has probably
00:03:52.940 smiled on you along the way.
00:03:54.260 Right. Be humble about it. So let's start off with some definitions. I mean, how do you define
00:03:59.080 luck in your work? Because I've read a whole, like, surprisingly, in philosophy, there's like a whole
00:04:05.020 segment of philosophy dedicated to luck, and they have all these like really complicated definitions of
00:04:09.160 luck. How do you define it in your book? Yeah, Brett, super important. And I got to say,
00:04:14.780 as you said, you know, it spills over to philosophy very quickly. But the definition I settled on was
00:04:20.360 one, and by the way, even things I'll mention, too, words like luck and chance and fortune are
00:04:24.380 things we tend to use interchangeably day to day. But of course, they have different etymologies.
00:04:28.680 The definition I settled on was by a philosopher. And he basically said luck exists when three
00:04:33.540 conditions are in place. One, it operates for an individual organization. So it happens to you or your
00:04:38.760 favorite sports team or your company. Second is it could be good or bad. So I don't mean to suggest
00:04:44.960 that it's symmetrical because it's not, but there's a possible good luck and possible bad luck.
00:04:49.480 And third, and I think this is sort of the pivotal one, it's reasonable to expect a different outcome
00:04:54.000 could have occurred. So if we could somehow rewind the tape of time and play it again,
00:04:59.080 it would be very reasonable to see a different outcome unfold. And so when those three conditions
00:05:04.220 are in place, you can sort of check those off, I think you can suggest that luck is around.
00:05:09.600 And another way to think about it, maybe even a more basic way to think about it, and especially
00:05:13.560 when you're communicating to younger people, for instance, or giving people advice, is to think
00:05:17.060 about what is in your control and what is not in your control. So if it's in your control, it's not
00:05:20.900 going to be luck, right? Because that's, you know, it's your effort, it's your preparation,
00:05:24.660 it's your hard work. If it's out of your control, we'll call that the realm of luck.
00:05:29.740 And so as is, you know, always good advice for everybody, whether they're athletes or
00:05:33.440 business people is to focus on what you can control and do everything you can to succeed
00:05:37.040 and to recognize what's out of your control is beyond your capabilities. And you should
00:05:41.740 take it with some sort of a, you know, reasonable philosophical attitude.
00:05:44.760 Right. Um, so how is, uh, I mean, we often associate luck with like gambling, right? And
00:05:48.600 gambling, we associate with sort of randomness and chance. How is, is luck the same as randomness
00:05:53.640 or is like randomness just a part of luck?
00:05:55.460 Yeah, we talked about it a little bit of a different, you know, um, we talked about
00:06:00.120 randomness more on a system level and luck on a more individual level. So for example,
00:06:04.220 you just pointed out really good example. Let's say we have, you know, a bunch of people in
00:06:07.760 a room, we flip coins and we ask them to call heads or tails. You know, if we have 30, let's
00:06:12.440 say 50 or 60 people, we know statistically that it's very likely that one person will get four
00:06:17.060 or five in a row. Correct. So that's the element of randomness we know ahead of time. If you happen
00:06:22.820 to be the guy that calls them right, I'm going to call you lucky. Right. So, so randomness,
00:06:27.340 I think of more as a higher level, it's more of a system level and luck would be more of an
00:06:31.860 individual situation. So that's how I try to parse those two things. But these are, I mean,
00:06:36.580 you're grazing really important issues. And I think thinking about these things carefully
00:06:39.740 can provide some insights to allow you to, to understand the whole concept more effectively.
00:06:44.500 Gotcha. Um, so you make this interesting case in the book. It's like when I listened to
00:06:48.840 your talk, talking about what you define as luck and what you define as skill, you know,
00:06:52.260 skill is what we have in our control. Luck is what's not our control. I intuitively think,
00:06:56.220 well, if I increase my skill, it means I have more control over a particular domain because
00:07:01.100 I have more knowledge and ability to, uh, you know, to act in that domain. And so luck decreases,
00:07:06.620 but you make this counterintuitive argument that actually as skill increases, uh, luck plays
00:07:13.780 more of a role. Why is that? Yeah, Brett, it's super interesting writing and somewhat
00:07:18.700 counterintuitive. Um, I want to be super, super clear that it's not my idea. It was, um, I learned
00:07:23.280 this from Steven J. Gould, a famous biologist, but we called it the paradox of skill. And the basic
00:07:28.460 idea, as you said, um, is that it can be the case skill goes up, luck becomes more important. And the
00:07:33.880 way to, to, um, sort of understand that is to think about skill across two dimensions. The first is
00:07:39.920 absolute skill. And I think we can say, you know, pretty confidently as we look around the world,
00:07:45.200 the level of absolute skills never been higher than it is today. You know, athletics is a great
00:07:48.920 example. We know, for example, athletes, um, that perform against the clock, we're moving
00:07:53.980 asymptotically toward physical limits, certainly in the world of business, certainly world of
00:07:57.920 investing. So that's the first dimension. But the second one is the poor, probably the more
00:08:02.320 important one for distinguishing yourself. And that is relative skill, right? Which is how good is the
00:08:06.800 very best person versus the average person in that same, um, uh, business or activity. And there we
00:08:13.920 see quite consistently that relative skill is actually going down. So one concrete example
00:08:19.160 that Gould gave that we repeated was, um, baseball batting averages. So it turns out the average
00:08:24.380 batting average in baseball has been pretty consistent over time around 260 to 270. And that's
00:08:29.500 because both the hitters and the pitchers are improving roughly in lockstep. But it turns out
00:08:35.020 the last player to hit over 400 offensive player was Ted Williams, which was 1941. And the reason that
00:08:41.080 was so long ago is because there was a much higher standard deviation of batting average because
00:08:45.260 there was a higher standard deviation of skill. So over time, the capabilities of the players have
00:08:51.240 become more uniform, which means they offset. And so luck has become more important. So the paradox of
00:08:56.280 skill basically says, think about skill, not only absolute levels of skill, but also relative skill.
00:09:01.680 And if relative skill is narrowing, luck actually may be more important than dictating outcome.
00:09:05.720 So it's a really, it's a counterintuitive thought where it shows up the most vividly is probably the
00:09:10.220 world of investing. And you, I'm sure you've heard people say, you know, markets are random walks and
00:09:14.520 things like that. And, you know, the market looks like a big casino or gambling. I don't think those
00:09:18.700 metaphors are necessarily totally true, but this idea that basically the prices reflect most of the
00:09:24.440 information out there means that in effect, it becomes really difficult to beat it. So it feels
00:09:28.760 like a little bit like a random game. It's again, not because of a lack of skill of investors,
00:09:32.820 it's actually because of a surfeit of skill of investors, they basically offset and luck becomes
00:09:37.500 the determining factor. Right. So if people are at the same level of skill, high level skill, then
00:09:43.380 yeah, luck is going to determine whether, so it's like in football, right? You have two equally,
00:09:47.560 you know, uh, sized teams that are just equally talented, but maybe the ball fumbles, you know,
00:09:53.080 for some, whatever reason, you don't know why that's going to determine the game and not
00:09:56.320 particularly the skill of the player. Exactly. And that's a perfect, you know,
00:09:59.300 it's a great example where it might just be, you know, uh, you know, a fumble, there's a fumble
00:10:03.160 that gets recovered by team A versus team B. It could be a weird bounce of a punt. It could be
00:10:07.260 some unusual thing that under normal circumstances would be, um, relatively in unimportant in the
00:10:13.560 course of events, but for that particular game, because there's such an equal match and, you know,
00:10:17.660 you see it in professional sports, by the way, the other way to think about this is almost all
00:10:21.420 professional sports and probably more vivid example than the NFL. And it would be something like
00:10:25.920 the NBA is that they become very international, right? So these are, you're getting the best
00:10:30.360 athletes from around the world. There's big money. The training techniques have gotten quite
00:10:33.960 uniform. The coaching techniques have gotten quite uniform. So best practices spill over very quickly
00:10:39.260 with the very best athletes. And so by almost by definition, you get, uh, effectively this parity
00:10:44.580 and skill. And then again, the bounce of the ball, uh, becomes the determining factor in success or
00:10:50.160 failure. Gotcha. So in the book, you talk about how, um, uh, statisticians have been
00:10:55.800 able to, uh, just categorize different domains on this sort of luck continuum skill. So, you know,
00:11:02.000 some activities require more luck, some activities require more skill. How are they able to do that?
00:11:08.500 Yeah. And so this is a little trick, um, from the world of statistics and, uh, you know,
00:11:13.480 they sort of, the statisticians call it the Pythagorean theorem of statistics and I won't get too fancy
00:11:18.420 into it, but the basically the, the, the theorem is the idea is that if you look at the variance,
00:11:23.140 so basically the, the range of differences for an independent distribution a, and you add the
00:11:28.820 variance for independent distribution b, that equal the variance of independent distribution c,
00:11:34.620 right? So a plus b equals c, you're looking at the variance, right? That wages. And so variance of a
00:11:38.980 will call it skill, right? We'll call that variance, uh, distribution is skill. Luck will call it b,
00:11:43.840 and then c will be the outcome. So what these guys do is kind of cool, right? So they look at the
00:11:48.100 variance of actual outcomes. So for example, the wind loss, the variance in wind loss records for,
00:11:53.060 the NBA, let's pick that as an example. And we know with statistical modeling, what the variance
00:11:59.320 will look like if it was pure luck. In other words, if a coin toss determined the wins or losses of
00:12:04.220 every game. So instead of, uh, the two teams playing against the Warriors, don't play the
00:12:08.340 Cavaliers. They just go out in the middle of the court, flip a coin, whoever calls the right wins,
00:12:11.800 and they go back and shower and go home. So we know what that distribution. So in other words,
00:12:15.760 we know two out of the three, we know what the empirical outcomes are of a season.
00:12:19.460 We know what luck would look like. And the difference between this, that luck and the
00:12:24.320 outcome is basically the contribution of skill. So it's a kind of a neat little trick to allow us
00:12:29.540 to get some sense of the relative contributions of skill. By the way, by applying that, you can rank
00:12:35.700 order, for example, professional sports leagues based on one season of performance. And it turns out
00:12:40.460 that North American sport with the most, uh, skill is the NBA. So the NBA shows us being the most
00:12:46.820 skill laden, or maybe more accurately, the farthest away from luck. And then it's major league
00:12:51.540 baseball, uh, the NFL, and then ice hockey, the NHL is the sport that's actually the closest to being
00:12:57.520 random. Now, baseball and football are interesting because of course, baseball teams play 10 times
00:13:02.400 as many games as baseball teams, right? So they have huge sample sizes and you can see baseball really
00:13:07.860 does have a lot of parody because if you win, I don't know, 57 or 58% of your games, you're almost
00:13:12.480 locked, uh, into the playoffs, right? So it's a sport where even the very best teams rarely win 60%
00:13:18.840 of their games over the course of a full season. Gotcha. And that, that, that emphasis on sample
00:13:23.060 size is important in trying to figure this stuff out. Cause you talk about in the book that, um,
00:13:27.140 if you don't have a large enough sample size, you can fool yourself into thinking that you won
00:13:31.840 because of skill, uh, but not luck. Totally, Brett. It's a great point. So let's first say that in,
00:13:38.260 in activities that are almost all skill sample size becomes much less important, right? So if
00:13:42.640 you and I sprint against Usain Bolt, I think we can safely say one race will tell us how we need
00:13:47.040 to know about the relative skill of our, our, our, um, our relative skill. But when, when there's
00:13:52.760 only a dollop of skill and there's a lot of luck, as you point out correctly, you need to increase
00:13:56.600 the sample size to start to understand or detect the signal from the skill. So yeah, the, the sensitivity
00:14:02.820 of the sample size that you're looking at, the number of events is, is highly conditional on
00:14:07.720 how much skills in that particular activity, right? So it does, again, it runs the gamut from
00:14:12.660 relatively small sample size doing the job to needing quite a bit of, uh, time or sample size
00:14:18.260 to be able to discern a skill from luck. Right. And you talk, you use poker as a good example of
00:14:22.660 this. Um, you know, a beginner can play poker and don't, doesn't really know anything about,
00:14:27.060 you know, the skill of poker playing and when, and they might leave thinking, Hey, I'm a great
00:14:31.540 poker player. But as you allow that, a beginner to play more and more, uh, games, um, his,
00:14:37.720 lack of school will start showing up. Yeah, exactly. And you think about even professional
00:14:42.020 poker players, uh, you know, it's not a glamorous job if you're a professional poker player, but you
00:14:46.360 have to, you have to sit and play for many, many hours on end for your skill to be sure that your
00:14:50.580 skill reveals itself. So it's, you have to slog it out. And again, your skill, your, your better
00:14:55.680 skill will ultimately prevail. But, uh, as you point out for very short, you know, just a few hands
00:15:01.040 or what have you, there's a lot, a lot of variance that can overwhelm even your, your
00:15:05.300 skillful edge. So this idea that we can sometimes fool ourselves into thinking, you know, we're
00:15:11.240 being skillful when it was actually luck was determined our success. Any examples from the
00:15:15.700 world of business or sports that highlight this tendency that we have to do that?
00:15:20.900 Yeah. I mean, I think that one of the matrix I, and I love, and it's, it's not for me, it's
00:15:24.680 this guy, Paul Shoemaker and Jay Russo came up with this as they have a matrix on process versus
00:15:29.020 outcome. And, uh, you know, you can imagine the columns being good outcome, bad outcome,
00:15:33.720 and the processes, you know, the rows being good and bad process. So if you have a good
00:15:37.120 process and a bad outcome, you know, it's bad luck and, you know, pick yourself up and
00:15:41.380 dust yourself off and do it again. If you have a good process and a good outcome, this, you
00:15:45.560 know, deserves success. But the trickier column is, is that you point out is bad process, good
00:15:49.940 outcome, right? And that's one where you start to trick yourself into thinking that you're
00:15:53.780 actually know what you're doing. Bad process, bad outcome, of course, is sort of poetic
00:15:57.360 justice of failure, right? So, so this idea of bad process and good outcome, you have
00:16:01.640 to be very mindful about that. I think we see a lot in, you know, there's an example
00:16:05.140 I mentioned in the book of a friend of mine who's actually a sports executive and he's
00:16:09.800 playing blackjack in Vegas and, you know, he's sitting around the table and this guy
00:16:13.640 is Delta 17, right? So if you know, in poker, blackjack, pardon me, if you're Delta
00:16:18.180 17, you're supposed to sit on your hand and the guy, you know, sort of weighs, the
00:16:22.160 weighs in the hit and, and that, you know, the dealer sort of pauses and flips the
00:16:26.040 card and turns over a four, right? So it makes the guy's hand and he wins and, you
00:16:29.780 know, so the crowd breaks out and high fives and so forth. But, and the dealer
00:16:33.560 actually says to him, good hit, right? And, and you're saying to yourself, well, of
00:16:38.500 course, that's a, it's a ridiculous play because if you do that a hundred times or
00:16:41.100 a thousand times, of course, you're going to be assured of losing. But in the very
00:16:44.260 short run, you're going to see this success that comes as a consequence of a poor
00:16:47.280 decision. You see it a lot actually in professional sports as well, where it's
00:16:51.040 actually almost the other way around, which also often teams don't do what they're
00:16:53.880 supposed to do. One classic example is going forward on fourth down in the NFL.
00:16:59.420 There are now, there's a lot of work on this and statistically valid work showing
00:17:02.960 that teams should be going for it more than they actually do. And they, and they
00:17:06.460 tend not to, so it's a bad process. And so you, you actually don't see what the
00:17:10.240 outcomes would be had they done the proper strategy. But it's, it's very
00:17:13.540 interesting to see that there are a lot of cognitive, you know, biases that still
00:17:17.820 prevent teams from doing what they should probably ultimately do.
00:17:20.880 Right. I also like how you talked about in the book that this tendency for us to tell
00:17:23.780 these narratives about, you know, the cause and effect leads to these sort of like
00:17:28.880 when companies hire rockstar CEOs or a team brings in a hot, you know, wide
00:17:35.140 receiver and they think this is going to change the game. And because they were
00:17:38.480 successful in this other domain or this other company, they're going to do the
00:17:41.280 same here and it doesn't work out. And in fact, it's an utter failure.
00:17:44.200 Yeah, that's super interesting. That is work done by Boris Groisberg up at Harvard
00:17:48.280 Business School. And, you know, it's basically, it's called, the book he wrote is
00:17:51.940 called Chasing Stars. And he documents in sort of devastating fashion that this idea
00:17:57.100 of hiring a superstar from another organization tends to be almost always
00:18:00.880 universally disappointing. And, you know, the main, there are a couple of reasons
00:18:04.360 for it. One is that superstar may have just been lucky at his or her prior
00:18:08.020 organization, right? So there may be just a classic regression toward the mean. But
00:18:12.160 also the second thing, I think what he emphasizes is, you know, you're changing
00:18:15.820 organizations, you're changing structures. And as a consequence, the things that
00:18:19.240 were maybe probably very helpful for you in your prior organization may not be
00:18:22.420 in the same place in your new organization. You mentioned, I'll finish on the
00:18:27.500 football thing, which is really interesting. You pointed out wide receivers
00:18:30.000 training and changing teams. And it is the case that their performance tends to
00:18:34.760 degradate when they go to the new team. There's actually, there are actually a
00:18:37.980 couple positions in football where that doesn't happen. And that is the kickers.
00:18:42.400 So the punters and the field goal kickers, their performance basically stays the
00:18:46.180 same. And that's really interesting, right? Because those are the guys that have the
00:18:49.120 least interaction effects. I mean, you need a snapper, but that's basically it,
00:18:52.540 right? Everything else remains roughly constant. So it's actually for an
00:18:56.680 interesting case to demonstrate that point. So yeah, building just by bringing in
00:19:01.740 superstars tends not to be the ideal way to do things.
00:19:04.600 Right, because it's complex, right?
00:19:06.460 Exactly. When there's more interaction effects, whenever there's, when there's an
00:19:09.880 organization or interaction effects that are contributors, major contributors to
00:19:14.720 success, you have to be very, very careful about extrapolating
00:19:18.840 performance from one organization to another.
00:19:21.260 So one concept you talk about in the book that I think is really relevant to our, to a lot
00:19:27.100 of our audience and to this like modern economy that we live in, where everyone wants to be an
00:19:31.780 information worker, they want to, you know, write the next big book, they want to start the next big
00:19:37.060 blog or whatever, is this idea of cumulative advantage. Can you explain what that is and its
00:19:43.420 connection to power laws? And what is a power law?
00:19:45.840 Yeah. And by the way, this is, this is really difficult for people to wrap their heads around,
00:19:50.500 and I'll tell you a funny story about it. So a power law is a certain kind of a distribution of
00:19:55.940 outcomes. And, you know, without getting super technical, what you do is you, you plot one thing
00:20:00.460 on the x-axis on a logarithmic scale. So the difference between each of the tick marks is the same
00:20:05.360 percentage difference, right? And then you put something on the y-axis, again, a logarithmic scale,
00:20:11.420 again, each tick mark difference is the same percentage difference. Let me give you an example
00:20:15.360 to try to, and just give you an example to make it concrete. One of the classic power laws is the
00:20:20.720 size of cities in the United States. So on the x-axis, you put simply their rank. So you put
00:20:25.380 number one, number 10, number 100, number 1,000, those are the tick marks. And then you put the
00:20:29.580 population, how many people live in each of those cities. And if you plot that, it turns out that it
00:20:34.140 follows a straight line, a so-called power law. So basically, you can express it mathematically
00:20:38.320 very simply with a simple power or exponent, right? So that's the basic idea. Cumulative advantage is
00:20:45.220 this idea that essentially the strong gets stronger. So small advantages at the outset can lead to huge
00:20:52.140 advantages over time, cumulative processes, and that there's very difficult to predict which
00:20:58.760 particular good product or service is going to do that. So I'll give you one example, one story on this
00:21:04.760 that I think one experiment, I thought, brought home this point really vividly. It was an experiment
00:21:10.260 done by a number of sociologists at Columbia University called Music Lab. So this is ostensibly
00:21:14.360 about musical taste. They had 48 songs by unknown bands, right? So no one's ever heard of these songs
00:21:19.400 or these bands. And they went to college students, and they said, hey, we'd love to hear your opinion
00:21:24.000 about this music. So it's ostensibly about musical taste. So the subjects go into the site,
00:21:29.460 unbeknownst to them, by the way, 20% went into what they called independent condition. So
00:21:33.640 you could see the songs, you're asked to rate them, you know, five stars, I love it, one star,
00:21:37.760 I hate it, and download it if you really liked it. But the key was they could see what no one else
00:21:42.120 did. So they're basically in the record store by themselves. The other 80% went into 10% each into
00:21:47.680 eight, so they call them social worlds, right? So these are almost like parallel universes.
00:21:53.780 The initial setups are identical to the independent condition, but now you could see what others did
00:21:58.440 before you. So you could see what songs they downloaded, you could see what songs they liked.
00:22:02.040 And the question was, would the patterns of people preceding you affect what you said you liked and
00:22:08.000 what you downloaded? And the answer was, absolutely. So just to be clear, that the better songs,
00:22:13.280 the independent conditions had a much better chance of success in the social world. So quality does
00:22:17.640 carry something. But by and large, if you're in the top, say, quarter or top half of the,
00:22:23.540 you know, in the independent condition, basically anything could happen. And there was one song I
00:22:29.400 thought captured the whole experiment brilliantly. It was a song called Lockdown. It was number 26
00:22:33.440 in the independent condition, right? So basically the definition of average out of 48 songs. In one
00:22:39.760 of the social worlds, it was the number one hit. In another one of the social worlds, it was number 40,
00:22:44.820 right? So in one alternate universe, it's the top hit, right? So it's this cumulative advantage. What
00:22:50.080 people did before you affect what happens next. And so, you know, how does that relate to cities?
00:22:54.400 You might imagine that, you know, often people want to go where other people are. So there's this
00:22:58.720 idea of a preferential attachment model that allows that mechanism to take place. So I'll tell you,
00:23:04.500 this is my funny story to wrap this up. So one of the big magazines asked me to write a little article
00:23:11.060 on the heels of the book coming out about sort of this idea of cumulative advantage. So I was looking
00:23:16.060 around at the time, and I thought, you know, what is the greatest example, current example? And it
00:23:20.440 was Gangnam Style, right? That's the famous song. I think now it has two and a half billion downloads,
00:23:25.120 right? So I started writing this thing. It's got like 500 million downloads, and I'm sort of into
00:23:28.860 it a little bit. It's got 800 million downloads. You know, by the time I'm ready to submit, it's got
00:23:32.040 like a billion dollars of downloads, right? So it's this incredibly popular thing. And I submit the
00:23:37.400 article, and I say Gangnam Style is a function of this cumulative advantage, right? It's a good song,
00:23:41.240 but it's sort of caught on. And the editor writes back and says, you know, you don't seem to
00:23:46.800 understand that Gangnam Style has got this, you know, sort of these incredible dance moves and
00:23:50.780 this great, right? So in other words, what happens is once something's been successful, we attach this
00:23:55.580 sort of impossibly great set of attributes to it without recognizing the incredibly forceful role of
00:24:01.520 this cumulative advantage. So it's a really, really big deal. The very last thing I'll say is I teach at
00:24:08.020 Columbia Business School, and every year we bring executives in, and, you know, one of the executives
00:24:12.020 I like to bring in comes from Time Warner. And, you know, they, I think, have the largest film studio
00:24:16.520 in the world. They're one of the largest TV producers. And the guy basically said, look, we have enormous
00:24:20.520 incentive to figure out what the future hits will be. And obviously, we're very serious about this, but he's
00:24:25.380 like, we really don't know what's going to be a hit and what's not going to be a hit. So even the guys who have
00:24:29.820 the most interest in getting this right, who have the most at stake in getting it right, don't really know
00:24:34.780 what's going to happen. So again, you mentioned before, sort of our desire to link causality or
00:24:40.120 create narratives to explain outcomes. That's an area where we really, really tend to mess up.
00:24:44.060 This cumulative advantage is really tricky. And again, if we replayed the tape of Time, it's very
00:24:49.620 unlikely that Harry Potter would be Harry Potter and Madonna would be Madonna and so forth, right?
00:24:54.280 And it's hard for people to get their heads wrapped around that.
00:24:56.520 Right. But you have on your website, you have this great thought experiment where people can see with
00:25:01.220 like the jars with like colored balls that I think perfectly explains cumulative advantage and how
00:25:06.740 it can affect outcomes.
00:25:08.700 Yeah. I appreciate you bringing that up. It's called the Paul, your earn model. And, you know,
00:25:12.540 people should go to that. And the website is www.success-equation.com. And you'll see a bunch
00:25:18.340 of these little models. And just play around with it. You just click on the thing and let it simulate
00:25:22.440 over and over. And the basic idea is that some, it's a jar, you imagine a jar filled with marbles of
00:25:27.560 different colors. And so we're going to say the quality is going to be indicated by how many
00:25:31.780 marbles. So let's say there are five red marbles. That means the highest quality, four blue marbles,
00:25:35.740 less quality, three yellow marbles, and so forth. And the model itself is you draw one out and then
00:25:40.840 you match and then you put it back in. So if you draw a yellow one, you take another yellow, put it
00:25:44.560 back in and so forth. So you do the simulation process, which actually is very simple, but not
00:25:49.580 completely dissimilar to cumulative processes. And you can see that, again, the better skill tends to win
00:25:55.200 more of the time. But there are a lot of cases where you see sort of the middling ones take off,
00:25:59.300 or even though the lowest quality ones, again, because of these random occurrences, sort of
00:26:04.460 take off. So it's a fun way to visually get a sense of this notion of cumulative process.
00:26:09.560 Right. And I imagine the internet and social media has just compounded this idea of cumulative
00:26:14.200 advantage in the business world and music, whatever.
00:26:17.540 Massive. And I think there's a whole, there's actually a very famous paper written about 35 years
00:26:22.640 ago by a guy named Sherwin Rosen called The Economics of Superstars. And the argument he
00:26:27.300 said was basically that technology has really accelerated a lot of these events. And it
00:26:31.980 turns out, you think about it this way, you know, before, for example, phonographs or records
00:26:36.860 like that, so let's say 200 years ago, if you want to hear someone sing or hear music, you'd
00:26:41.340 have to go to your local, you know, local venue. And the number two player was, you know,
00:26:46.120 going to do almost as well as the number one player in a different community. But now, because
00:26:50.680 everyone can listen to recordings, you know, which great, with great fidelity, you're going
00:26:54.500 to basically, you, we can all avail ourselves of the very best in each field. Right. So
00:26:58.440 it's this really interesting compounding factor. Definitely.
00:27:02.280 Right. And what's interesting too, you talk about in the book too, and I think this is
00:27:04.480 good. I mean, I think it's good for people to understand because they kind of buffer some
00:27:08.460 of the, maybe the sense of failure they might have. There might be instances where there's
00:27:12.840 two companies or two individuals who are equally talented, but for some whatever reason,
00:27:16.860 one guy became a superstar because of this cumulative advantage and all this, this power
00:27:21.280 law aspect.
00:27:23.440 Exactly. I mean, the case, we, we give sort of a thought experiment in the book of two,
00:27:27.260 say, you know, graduate students and, you know, again, by luck or by, you know, a set of
00:27:32.440 circumstances, one gets to a little bit of a better university as a professor than the
00:27:36.340 other, even if they're essentially identical. And then over long periods of time, the one that
00:27:41.680 is at the better university may teach better students and have more access to resources
00:27:45.200 and have more productive colleagues and get more grants and so forth. And at the end of
00:27:48.780 the career, you'd look at the two and say, gee, this person, you know, person A seems to
00:27:52.160 be much more capable than person B, whereas really it was the opportunity set that came
00:27:57.240 along. And if you, you know, another way to think about all this is often success is a
00:28:00.200 function of your skills times your opportunity set. And if opportunity sets differ, even the
00:28:05.900 same skill will lead to very different outcomes. So it's really an interesting, very rich
00:28:10.300 thought.
00:28:10.820 Right. So Michael, what should we do with this information? I mean, how do we, how should we
00:28:15.180 manage the role of luck in our lives?
00:28:18.760 So it's a really great question. I mean, there are tons of aphorisms about luck, you
00:28:22.740 know, preparation, you know, luck is where preparation meets opportunity or the harder
00:28:27.900 I work, the luckier I get. And, you know, and if you accept them, accept our definition,
00:28:31.960 our working definition of luck at the outset, those are actually not valid statements, right?
00:28:35.960 And again, it's what's in your control, what's not in your control. Now, I like those
00:28:39.820 aphorisms mostly because they encourage people to work hard and to prepare and so forth.
00:28:44.800 And those are all things that clearly are very important and useful. So by my
00:28:48.440 definition, you can't really change your luck, right? You can't improve your luck.
00:28:53.400 You can manage it to some degree. And a couple examples I give is, the first is
00:28:58.520 in competitive interactions, and we talked about this just a few moments ago, but
00:29:02.620 competitive interactions, the key is if you're the stronger player, what you want to
00:29:07.640 do is simplify the game as much as you can. And by simplifying the game, you assure that
00:29:12.380 your skill overwhelms that of your competitor. If you are the weaker player, what you want
00:29:16.960 to do is complicate the game, right? Add dimensions to the game. And so a couple of concrete examples,
00:29:23.160 you know, in football, it would be, for example, introducing trick plays, right? So you're still
00:29:26.720 going to be the weaker player, but the stronger team's not used to seeing certain formations or
00:29:30.680 certain types of plays. In the world of business, it would be disruptive innovation. So rather
00:29:34.720 than going toe-to-toe, releasing products to compete with the incumbent, you're going to launch
00:29:38.940 sort of these flank strategies that try to take advantage of weak spots. And then clearly in
00:29:42.920 warfare, it's guerrilla tactics, right? You don't go toe-to-toe. You use guerrilla tactics to try to
00:29:47.380 beat your enemy. So that's one strategy. The second one is really, I think what technology has allowed
00:29:53.600 us to do today more than we've been able to do in the past is so-called A-B testing. So really what
00:29:58.960 we're doing is trying to tease out causality more effectively. The great example of A-B testing is,
00:30:04.020 you know, you're an internet retailer or something, or even your website, right? You say, you know,
00:30:08.360 which website will get people to engage more with the site, you know, site A or site B? And then you
00:30:14.740 just randomly show different people A and B, and then whichever one tends to encourage more engagement
00:30:19.800 is the one you go to. So you're constantly testing A versus B to see what encourages certain types of
00:30:25.820 behavior. So again, you're teasing out causality. So those are a couple ideas. Taking one big step back,
00:30:31.760 though, I think that this idea of understanding the contribution of luck and where things are on
00:30:36.880 the so-called luck skill continuum, I mean, basically the contribution of luck, I think can
00:30:41.200 really change your attitude and philosophy about different types of activities. And again, where
00:30:46.240 it's all skill, you don't have to worry about the role of luck. But when you get to the all luck side,
00:30:51.280 understanding that things like focusing on process versus solely outcomes become much more important
00:30:56.380 and sort of having an attitude of equanimity toward luck. If you you know, if you've done
00:31:00.780 all the things in your control, successfully, and you've had a bad outcome, you know, that's that's
00:31:05.520 how it goes. That's just a bad break. And you should just wake up tomorrow morning and go out and do it
00:31:10.560 again. Right. I love that idea of focus on process, like be a poker player, they have a system, they know
00:31:15.440 what they need to do, and they're going to lose some, they know that, but they just accept it because
00:31:19.240 they know in the long run, if they stick to the system, they'll likely come out on top.
00:31:22.660 Exactly. And you know, there are a lot of things, even in athletics, you know, you'd say,
00:31:27.440 you think about many of the great sports franchises, many of them do have great players,
00:31:31.400 of course, but many of them, as you point out, same as your poker example, they have great systems.
00:31:35.580 And those systems, and they often tell the players, rely on the system, right? Because if you do your
00:31:39.480 job within the system, we will be successful. Now, it may not be successful every play or every game,
00:31:45.180 but over long periods of time, we know that those good processes lead to better outcomes. And so there
00:31:49.480 is a bit of a faith in doing that. But again, we still struggle with this, you know, we tend to be
00:31:54.160 very outcome focused because of our little interpreters in our minds, right? So you have
00:31:58.400 to be just sort of aware of that. And again, in some realms, skill is the dominant factor. So it's
00:32:04.500 really, again, where luck becomes an important contributor to the results we see.
00:32:10.440 Right. Well, Michael, this has been a great conversation, and we just scratched the surface
00:32:13.420 of the book. But where can people learn more about your book and your work?
00:32:17.020 Thanks, Brett. It's fun. Probably two things. One is michaelmobison.com. So firstname,
00:32:24.260 lastname.com. And there's references of the success equation as well as some other books.
00:32:30.380 And then we've already talked about it, but I'll just reiterate success-equation.com,
00:32:35.860 which, as you pointed out, has a couple of little fun mental exercises. Also has, by the way,
00:32:40.840 a full bibliography of the book. So if any of the particular ideas we've talked about today or
00:32:44.860 anything else in the book strikes your interest, you can typically dig into the original resources
00:32:50.980 and get more details on it and so forth. So try to give something fun for everybody who goes to the
00:32:56.760 site. Awesome. Well, Michael Mobison, thank you so much for your time. It's been a pleasure.
00:33:00.440 Thank you, Brett. My pleasure.
00:33:01.960 My guest today is Michael Mobison. He's the author of the book,
00:33:04.040 The Success Equation. It's available on Amazon.com. Go check it out. Really fascinating book.
00:33:08.260 Also check out his website, success-equation.com. He's got a lot of these probability games you can
00:33:14.560 play around with to see how skill and luck are entwined together and how you can suss things out.
00:33:21.180 It's a lot of fun to play with. Also check out the show notes at aom.is
00:33:25.200 slash luck for links to resources where you can delve deeper into this topic.
00:33:38.260 Well, that wraps up another edition of the Art of Manliness podcast. For more manly tips and advice,
00:33:43.800 make sure to check out the Art of Manliness website at artofmanliness.com. If you enjoy the
00:33:47.620 show, I'd appreciate it if you'd give us a review on iTunes or Stitcher. It helps us out a lot.
00:33:51.860 As always, I appreciate the continued support. And until next time, this is Brett McKay telling you to
00:33:55.740 stay manly.
00:34:08.260 Bye.
00:34:09.700 Bye.
00:34:10.260 Bye.
00:34:10.380 Bye.
00:34:11.620 Bye.
00:34:34.000 Bye.
00:34:35.940 Bye.
00:34:37.000 Bye.