#287: The New Frontier of Flow
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Summary
In this episode of the Art of Manliness podcast, Brett McKenzie talks with writer Steven Kotler about his new book, Stealing Fire about a 4 Trillion Dollar Underground Revolution and the people hacking states of consciousness to massively increase performance.
Transcript
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brett mckay here and welcome to another edition of the art of manliness podcast so a few years
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ago i had writer steven kotler on the show to talk about his book the rise of superman
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which is all about the science of flow that state of being fully immersed in the energy
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and enjoyment of an activity since then steven has worked with high-level performance athletes
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tech ceos and even navy seals as part of his flow genome project an organization dedicated to
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helping individuals tap into flow states using the latest psychological research and technology
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and after rubbing shoulders these various elite performers steven learned that there's an
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underground movement of individuals who aren't just looking to flow to improve performance but
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also to seek a state that steven calls ecstasis his latest book shares the research behind this
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performance enhancing mental state and the extreme measures some folks are going to to get
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into it it's called stealing fire how silicon valley the navy seals and maverick scientists
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are revolutionizing the way we live and work today on the show steven shares what ecstasis is and why
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it improves performance in sports business and even in military combat he then goes on to describe the
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four accelerating forces in science that are allowing individuals to hack into ecstasis state more easily
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and these include things like mind-altering drugs and zapping your brain with electricity
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pretty crazy stuff we end the show discussing how average joes can get into ecstasis as well as the
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ethical implications of this new ecstasis inducing technologies i mean are we bringing in a brave new
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world here literally if you want a glimpse of what's coming in the world of performance enhancement in the
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next 20 years you're not going to want to miss this show after the show's over make sure to check out
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steven kotler welcome back to the show thanks for having me good to be with you so we had you on the
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show a few years ago to talk about your book uh becoming superman it was all about capturing the flow
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state um you know that moment when you're doing something and things just seem to everything just
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seems to click time seems to stand still and um you've been doing a lot of things with the flow
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project trying to help people um get into that flow state but you've got a new book out where you you
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delve deeper um i think it's related maybe maybe it's not i think it is related i mean how does this new
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book stealing fire um sort of continue the work you started in becoming superman about getting into
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this flow state it's a great place to start so let me quick overview um of stealing fire just so
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people can orient for a second stealing fire is a book about a four trillion dollar underground
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revolution and people hacking states of consciousness to massively increase performance
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i started down this road as you mentioned in a book called the rise of superman which examined uh
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flow states which are one particular altered state that have you know about 150 year track record
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of kind of massively improving performance and about 150 years worth of science to kind of back that up
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and i wrote rise of superman and and where stealing fire really came from and how these things link up
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is you know my co-author in stealing fire is jamie wheel and together we uh we co-founded and run the
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flow genome project we train organizations in the use of um flow states for performance and you know we
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before stealing fire came out it was top athletes in the military primarily people with a like a
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competitive interest in high performance shall we say and after stealing or after rises who ran came
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out the work went kind of wild and everywhere and suddenly we were on wall street all the time and
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we were on main street and we were talking to bankers and stockbrokers and biohackers and everybody
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could possibly imagine a fortune 100 companies and didn't really matter where we went afterwards we'd give
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our talk we'd present on flow and afterwards people come up to us and go yeah flow stuff is really cool
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really interesting i think i'm doing some of it and i want to start doing more of it but what do you
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think about blank and we met wall street guys who were zapping their brains with electrodes to alter
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their consciousness before they were going on to the trading floor because it helped them make better
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decisions faster decisions we met navy seals who were going on two-week science meditation retreats
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we'd be at fortune 100 companies in silicon valley and we'd meet whole teams of engineers that were
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micro dosing on psychedelics or whole teams of engineers that were going skydiving on the weekend
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or and on and on and on everywhere we went people were using all these different technologies to sort
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of change their state for performance improvement it was lots of different people lots of things going
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on and they were harnessing more than flow it was it was a larger story than what i was talking
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about in rise of superman focused on one particular altered state of consciousness but the total link
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and then i'll shut up for a second but the real link was in decoding the science of flow we ended up
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with sort of a rosetta stone for a lot of different altered states of consciousness and we basically
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reproved something that was proved 100 years ago with the birth of psychology when a guy like william
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james a harvard psychologist said hey there's a whole collection of altered states the so-called
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ecstatic states um uh flow states psychedelic states meditative states contemplative states the states
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that yogis seem to get into and you know sexually fueled altered states they all seem to share very
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similar properties and they all seem to have the same impact on psychology and the same impact on
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performance 100 years later we've got enough tools in neurobiology at this point to be able to look in
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the brain and go oh my god he is right so all these things that we're seeing people hack while they are
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bigger than flow they fit into this larger category of kind of ecstatic techniques things that produce all
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the experiences that you might find north of happy all right so this is what you call in the book ecstasis
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this is like what they're trying sort of a general term to describe these altered states yeah we
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couldn't i mean you know all the freaking terms are loaded with cultural baggage so you know what when
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we're working with the navy seals one of the guys uh in seal team six use that term and we it caught our
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attention when you look it up it means literally to stand outside oneself and to be filled with insight
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and inspiration and the standing outside oneself was accurate because in all the states one of the
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things they all have in common doesn't matter what technique you use you could be using psychedelics
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you could be using meditation could be using access work to trigger flow they all make that as you
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pointed out your sense of self disappears right so you stand outside yourself you change the channel
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on normal waking consciousness and as it turns out in all these states all of the brain's information
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processing machinery gets fired up that's where a lot of the heightened performance comes from
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that's why these are states of insight and information and heightened creative problem solving
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and so forth so yeah you talked about so some of the traits of ecstasis are you mentioned one the
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standing outside of yourself uh what is it about the self i guess the ego that prevents us from
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reaching our top performance it's a it's a great question first of all and and and a very tricky one
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because for certain we are not advocating hey get rid of your ego um permanently in some kind of
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yogic eastern philosophy kind of way that doesn't seem to be useful you know the the if you look at kind
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of all the progress we've made in the past 300 years it starts with the french enlightenment it starts
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when somebody goes hey the ego the conscious mind that logical rational version of yourself that's the
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version we should trust we end up with the scientific method the technological revolution and thus the
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21st century right so we need those egos we just don't need them running the whole show and it turns out
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switching the channel of consciousness dropping out of where we normally live that ego driven version
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of ourselves and turning off the self helps solve certain very critical challenges most importantly
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our creativity and if you think about this this is not hard to imagine the self part of part of the
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being a human self comes with your inner critic that always on nagging defeatist voice in your head
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and all of these states that inner critic goes silent so what happens when that happens first of all risk
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taking goes up um which is really you know often a good thing um simultaneously creativity goes up
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because you're no longer second guessing all of our neat ideas so it's like the floodgates open and
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the brain clicks into brainstorming mode very very useful for solving certain kinds of problems gotcha
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so uh besides the stepping out of yourself other traits of ecstasis are i guess a timelessness or time
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seems to slow down a bit yep that's that so it helps to understand what's going on in the brain
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um to talk about these characteristics the first thing that's happening is activity in the prefrontal
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cortex the part of your brain that houses most of your higher cognitive functions starts to decrease
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it's an efficiency exchange the brain is trading extra energy that help you focus in the present moment
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um for non-critical functions non-critical functions start shutting down so the prefrontal cortex comes
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offline the self our sense of self of that of being an eye is created by structures all over the
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prefrontal cortex so as those structures wink out we can no longer create that sense of self same thing
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happens to our sense of time time is a calculation performed by all these different structures in the
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prefrontal cortex and david eagleman at stanford figured out that as they start to go out as this
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efficiency exchange happens we lose our ability to process time right so we step into a timeless moment
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what researchers call um the deep now it basically means past present and future get conflated and
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you can only think about what's going on right in front of you at that moment this is also a big deal
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for performance you think about most anxiety most fear is not present moment fear it's things that
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could have happened in the past that you were trying to avoid happening again in the present things that
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could happen but in the future that we're scared of so as a result performance again goes up because
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anxiety goes down simultaneously the present is the only place in the data stream where you get the
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most accurate information right memories are are very very flawed as we learn time and time again
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and future predictions right nobody saw the 2007 crash coming um we're not very good at either so
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we're very good at processing data in the present moment it's what we evolved to do so you get the
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simultaneous boost in kind of data processing in the brain and anxiety decreasing so performance goes up
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and then you get to the next step of the chain which is a sense of effortlessness and this has a
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different root the effortlessness comes that shows up in all these states comes from the fact that you're
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flooded with performance enhancing feel-good neurochemicals stress hormones like cortisol and norepinephrine
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get flushed from our system as we drop into these states the self turns off we drop into timelessness
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and suddenly we get this huge boost in motivation it feels like we're being propelled by a force that's
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bigger than ourselves in other words we're really passionate about what we're doing we're driven by
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purpose and meaning and motivation goes through the roof these states are intrinsically motivating good
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all right so besides uh effortlessness another aspect or another trait of this ecstasis is richness what is
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that yeah it's the last trait of that we subscribe to uh all these kind of north of happy altered states and
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richness is short for information richness so i i mentioned earlier that uh in all these states
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the brain information processing in the brain is massively heightened and again this has to do with
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neurochemistry but what we see is in these states the brain takes in more information per second uh salience goes up so we
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end up paying more attention to that information pattern recognition increases so we find more
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links between that incoming information and older ideas and lateral thinking increases so we find
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more links between kind of those older ideas combined with the incoming information and big kind of
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lateral leaps aha insights so uh the richness essentially saw surrounds sort of the creative decision
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making process as well which is sort of why one of the reasons you see creativity spike so much in these
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states gotcha so um before we get into how individuals are hacking in to this ecstasis state what were people
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doing before then because like uh you know in the book you said that people were able to get into this
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status on their own even anciently so what were they doing um you know 100 years ago thousands of years ago
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so uh mercia eladi the historian coined a great term which is uh techniques of ecstasy and techniques of
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ecstasy were everything from chanting singing prayer meditation dancing uh you know endurance activities like
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vision quests um all the way through uh through psychedelics um so you know the ways of altering our
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consciousness haven't all that much changed there's a lot of new technology there's not a lot of new
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pharmacology that's different but our brains are the same right they have all the same way so a lot of
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the traditional techniques you know still work great and today we can gussy them up with a bunch of other
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technology to make them work even better all right so uh let's talk about some of the insights we've
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gotten that allow us to uh tap into that um easier so for example what do we what do we learn from
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psychology in the past few decades that have made getting into ecstasis easier and more reliable
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great question so um what you're dipping into is psychology is is the first of what we call uh
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for the heck of a better term i guess the four forces of ecstasy and these are forces that are
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accelerating very very quickly right now um psychology neurobiology technology and pharmacology
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and really giving us a kind of a lot more room to maneuver and the story starts with psychology
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and what what we examined is sort of the change in our versions of who we are in the world right
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go back to the 1950s we were fairly limited right i mean even those of these they're stereotypes
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they're not that far off you sort of had betty homemaker on one side and the strong silent masculine
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type on the other and those were your acceptable versions of yourself which is fairly restrictive
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today with our you know 78 different pronouns for gender sexualities at this point and things along
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those lines we live in a much more expansive world our individual versions of who we are how we can live
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in this world and what we can experiment with has widened greatly simultaneously psychology has through
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the you know through the internet becomes something of a big data science so when you're approaching
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slippery subjects like non-ordinary states of consciousness and their impact on our um psychology
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you might not be able to get the rigorous data you'd be comfortable with but you can ask a hundred
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thousand people the same questions so you can get a huge sample size and that allows us to sort of
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work around some of the squishiness in psychology and is really um really helping us move faster right so
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i mean what's some of that squishiness that we've been able to suss out thanks to technology so uh
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i'm looking for my own work with flow in the 70s university of chicago uh chairman of the psychology
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department mihai chikset mihai who's often called the godfather of flow created discovered flow is
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measurable it's got 10 core characteristics and you can you can measure it using a psychological scale
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the scale has been used with tens of thousands of people it's extremely well validated but it's
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still squishy you're still essentially stopping somebody mid-task to say okay answer these questions
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to figure out if you're in flow so first of all if you were in flow ahead of time you're not by the
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time you're done answering the questions right um so we have been hard at work with a whole bunch of
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other you know teams around the world to try to create a biophysical based flow detector so we can
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look at certain data markers heart rate variability eeg things along those lines and be able to know
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yes or no is somebody in flow so that's that's how things are shifting that way right and i imagine um
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smartphones are helping with that as well because they have all these nifty things like features where you
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can measure that stuff easily um and they even have things where like they can tell about your
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mood based on how you're moving and things like that so you're able to get a lot more data yeah it's
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getting so we were in a conversation um i don't even know if i should be talking about this but okay we
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were in the conversation with the team in russia there uh there's a guy named paul ekman who discovered
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that your face you make micro expressions on your face right you have no control over these this is
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sort of like when you smile the upper corners of your eyes go up you can't do it automatically
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which is why it's hard to smile on command but it happens naturally these things are hardwired
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directly into our emotions in the tv show lie to me lie to me which they sort of made about this work
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they sort of prophesied an ai capable of reading these things and determining your mood through your
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facial expressions we were talking to a guy who has developed this software and they're thinking of
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deploying it on planes for example so that literally the stewardess can like look at a readout and go
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yeah guy in 2a is not in a good mood so it's getting really wild out there so what you know
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what's what's what we can do on cell phones what we can do in the lab is even uh you know crazier but
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you're totally right right and we'll get into some of the ethics of that um with that technology and
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being able to hack into ecstasis more easily we'll talk about that in a bit but an interesting chapter
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which i think is very timely because you're hearing a lot about it in the media is uh drugs
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pharmacology um so what are we learning about uh from pharmacology about getting into ecstasis
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so let me let me walk you through the whole progression because it's probably useful
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the changes in psychology have given us way more permission to explore changes in neurobiology have
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given us the way to kind of map and measure what's happening in our body and our brain when we're
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experiencing the inexplicable pharmacology is letting us tune those experiences with increasing
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precision and giving us access to them nearly on demand and technology is bringing that access to
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scale so states that used to be experienceable by five or ten people around a campfire perhaps
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can now be 500 000 people in a stadium so the first thing pharmacology is really doing is it's
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giving us a lot more precision uh with these states i mean like right now i think i just heard on npr
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a story about uh psychedelics right lsd that was this thing that was once part of the 60s and sort of
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we banned it you know uh but it's starting to come you're seeing people use psychedelics or lsd to treat
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things like depression or just to become more creative and you're talking like micro doses they're not like
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yeah for sure i mean by the way cover of last month's issue of gq why your boss wants you to
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do lsd at work so if right going very and by the way you know the data on psychedelics is pretty clear
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um before the micro dosing revolution started happening uh it shows that roughly one out of ten
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americans has an annual psychedelic practice does psychedelics at least on a yearly basis
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so there's a huge swatch of the country that had been experimenting with with with psychedelics
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kind of prior to this micro dosing which are sub perceptual doses right they don't you don't trip
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um have been shown since the 60s in great experiments to amplify creativity problem solving all
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all kinds of stuff so that's why you know when we were doing the research for stealing fire for
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example what caught our attention was whole teams of engineers at fortune 100 companies who were
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secretly micro dosing at work on a regular basis and this was not a one-off at one company this
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was at a number of different companies that we bumped into this and it's not just lsd i mean it's
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things like ayahuasca is kind of i've it's heard it's kind of hip in the entrepreneur world people go on
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on these ayahuasca journeys to south america or um peyote is another one i mean so it's it's kind of
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the bigger i think the bigger and more important point um and this is my favorite bit of research in
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the book i think um bit of data in the book is that today we have options and here's what i mean
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we're talking a lot of these substances we're now talking about as treatments for anxiety and depression
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but some of the early work that really led in this direction uh began uh about 10 years ago where
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people were looking at alternative cures for ptsd which is a devastating condition right 25 million
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americans at any one time suffer ptsd it is completely debilitating um and the only things on the market were
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ssris which don't really work for everyone they don't really seem to work for women at all they
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definitely don't work in the severe cases and stop the stop the drugs and you're back where you started
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right so not a very effective treatment so 10 12 years ago a guy named michael mitherhofer a
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psychologist in south carolina uh teams up with the multidisciplinary association for psychedelic
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research which is run by my friend rick doblin and they decided to test mdma which is technically
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in a pathadelic it makes you feel more empathy um it's known on the street as ecstasy or molly
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take your pick um as a treatment for post-traumatic stress disorder and they looked at victims of
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child abuse sexual abuse and war trauma so they tested vets from iraq and afghanistan and what
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they discovered is one to three sessions of psychedelic therapy that means they administer
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the drug and they do talk therapy with you for the period was enough to put symptoms of ptsd
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into near total remission and so people got off their meds and it's been four or five years since
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that study has been run um and they've stayed off their meds which is why the fda is now looking at
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mdma as a treatment for just normal anxiety and depression now that's cool but here's the neater
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point so about four years after they ran that study they re-ran that study this time instead of using a
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psychedelic they substituted surfing which is packed with flow triggers so at camp pendleton in
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california they put over a thousand soldiers through a surfing as a trigger for flow plus talk
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therapy protocol same basic study as the mdma study they just switched the trigger mechanism and what
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they found is that five weeks of surfing and talk therapy was enough to completely cure basically put
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under remission ptsd in soldiers last year they re-ran that same study replacing surfing with
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meditation they got the same results in four weeks so this is what i mean by options if you have a
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tolerance for risk if you want to get yourself enrolled in a government study or do an illegal
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substance and or you have a very quick time period that you need to get right in maybe that's the way to
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go if you've got a little more time and you like outdoor activities flow and surfing is the way to
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go if if it's you know if you're somebody who can learn to meditate and that works for you right we
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have options we now know pretty clearly that these states are phenomenal at healing trauma lower anxiety
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all that stuff and we can pick our poison pardon the pun that's the most important thing in the in the
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end of the book we do put this into a formula that allows everybody to sort of because it's really hard
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to do comparison contrast between these techniques how do i know what i want to do when and where so
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we came up with a formula and i will tell you you know the formula is more about stack ranking multiple
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activities because what the research consistently shows is the best way to maximize impact and this
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is whether or not you're seeking you know heightened performance collaboration creativity productivity
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or if you're seeking treatment for trauma and those sorts of things that blending techniques together
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meditation works great meditation with a period periodic psychedelic practice seems to work better this
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is recent research they were doing i think at oxford and so forth so we're starting to see you
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know not only do we have options but the next level of research is what's the best mix and match
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toolkit and it's totally different for every individual there's no you know that's why we gave you an
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equation that lets you do this for yourself besides the pharmacology other another tool another option is
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this technology that's hardware that's being developed that actually you can use to trigger uh
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states of ecstasis and this is the uh the trans um cranial electrode like that's something you
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yeah okay yeah yeah okay so uh i don't remember if we delve too deep into this earlier but uh one of
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the things that happens when we move into these states uh is there's deactivation of the prefrontal
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cortex right it gets it gets quiet in there which is why our sense of self goes away and time passes
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strangely and so forth so what we've discovered is you can take a you can use transcranial magnetic
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stimulation send a weak electromagnetic pulse through the prefrontal cortex knock it out and
00:27:04.260
induce an artificial flow state and just to give you a sense of how well this works for stuff they
00:27:10.980
did an experiment at the university of sydney not too long ago like last year two years ago where they
00:27:16.260
took 46 people and they gave them the nine dot problem to solve which is that classic test of creative
00:27:21.860
problem solving connect nine dots and four lines without lifting for your pencil from paper in 10 minutes
00:27:26.740
and normal conditions less than five percent of the population can pull it off and in their in their
00:27:32.500
group nobody did then they took a different group same size and they use trans-cranial magnetic
00:27:38.660
stimulation to knock out the prefrontal cortex put people in a 20 to 40 minute temporary flow state
00:27:44.420
and 42 percent of the people solve the problem in record time so really really poach it and by the way
00:27:50.180
one example if you want you know one of the crazier bits of research in the book
00:27:55.460
um and it's tucked into the neurobiology section but it's really kind of neurobiology and technology
00:28:01.780
coming together um back in 2000 1999 1998 andy newberg at the university of pennsylvania
00:28:09.220
neuroscientist decoded the first kind of spiritual experience he figured out uh the most common mystical
00:28:15.700
experience in the world that shows up everywhere is what's known as unity or cosmic unity it's the feeling
00:28:20.740
of becoming one with everything he figured out why the brain produces this feeling and i got to know
00:28:26.820
him at the time and i remember having a conversation about this uh and saying do you think we're going
00:28:31.780
to get very far with many other spiritual experiences soon and you know mystical states i was curious and he
00:28:37.540
said now i you know maybe a couple more in our lifetime 20 years later and pretty much every mystical
00:28:44.020
state trance state speaking in tongues prayer chanting meditation yoga on and on and on and on
00:28:50.180
out-of-body experiences near-death experiences um has been decoded even crazier we're starting to figure out
00:28:58.740
not only what's causing this stuff in the brain but we're starting with using vr simulations for example
00:29:05.140
to be able to reproduce these experiences in people so there's now a way to have an out-of-body experience in
00:29:11.300
vr there's now a way to have a doppelganger experience in vr these are the some of the rarest
00:29:17.700
kind of experiences in the history of the world and they're now available to flick the switch which is
00:29:22.740
really a very interesting development that is certainly going to push hard on a lot of religions
00:29:29.780
going forward right another technology you discuss in the book and one i've actually tried before
00:29:35.060
uh is uh transcranial direct current stimulation right it's like where you put like these electrodes
00:29:42.660
in certain parts of your brain and it somehow excites the neurons where you think faster or
00:29:49.060
whatever i know like athletes are starting to use this a little bit yeah i mean we're seeing it across
00:29:54.900
the boards it's the the open question with all these technologies what was your experience first of all
00:30:00.820
i didn't really experience anything like it tingled and that was it and i didn't that was
00:30:05.780
that was sort of where i was going because what we're seeing some of the people who are best at
00:30:09.860
this in the world are in the book advanced brain monitoring mikey siegel from the conscious hacking
00:30:14.180
movement these guys are really talented at this stuff and what the research seems to be showing more and
00:30:19.860
more is at least now at least where the tech is right now you really need a skilled practitioner
00:30:26.100
who because the stuff seems to be very individually customized and so you can you can you can have some
00:30:34.500
effects you know at a blanket level um though you know using eeg neurofeedback is probably better uh
00:30:41.460
if you're if you want one way in and i will also mention that i was talking to tim barris about this
00:30:46.180
at one point and he said you know if you get this wrong in a diy hacker kind of way you can make
00:30:52.180
yourself pretty stupid for a long time right right don't scramble your brain um and i thought there's
00:30:59.700
an interesting chapter uh you devoted and i wasn't expecting it it was a whole chapter dedicated to
00:31:04.900
burning man and what's interesting is um this is kind of uh timely for me because i have my brother-in-law
00:31:10.420
he works for a company that makes uh tactical electronic stuff for law enforcement and militaries make
00:31:18.340
basically like surveillance cameras drone stuff things and they're testing it at burning man and
00:31:22.980
well no like well his bot went to burning man and like was transformed by it and now he's like having
00:31:28.100
the whole company go to burning man um so that's awesome and by the way that's one of the reasons
00:31:35.700
it's in the book right i mean the reason and we it sort of is a chapter and isn't a chapter on
00:31:41.620
burning man it certainly opens that right and the point is we've got all these lab experiments we know
00:31:47.620
all this stuff works in the lab we really do um so the question was where is a place where the four
00:31:55.380
forces are showing up really at full force uh and what's happening there as a test bed for how this
00:32:03.300
stuff works in the wild and burning man whatever else you want to say about the event is the single
00:32:08.980
largest concentration of state-changing ecstatic technology on the planet everything is on display
00:32:15.780
there and all it was and you know we opened the book with a story about google who used so many
00:32:22.580
years ago burning man as a way to screen eric schmidt eric schmidt got the job as ceo burning man
00:32:28.900
because a ceo at google because of burning man and we opened that way and we said why are they doing
00:32:33.380
this what could this mean and where we go with it is okay these forces are showing up and what are
00:32:39.460
they producing and and the point is as you just pointed out first of all it's you know even though the press
00:32:44.900
coverage is is either kind of naked hippies doing drugs in the desert or you know lady gaga in a wild
00:32:53.140
costume in the desert um what's really going on in the hood when you go to the event is you find
00:32:58.340
tremendous amounts of people of money power and influence who are going to the event they're taking
00:33:03.780
the inspiration they're gathering there and i should pause to mention that burning man is called a
00:33:10.900
transformational festival it's actually a literal term and research done at oxford they found that
00:33:16.020
the same kind of neurobiological changes that you can get in meditation and chanting
00:33:21.460
in flow and all that stuff um shows up at burning man so it is literally transformational it puts you
00:33:28.260
into an altered state of consciousness and and it lingers research out of oxford shows that 75 of
00:33:34.820
people who attend have a transformative experience and 80 of those people that experience lingers in their
00:33:40.420
consciousness for weeks and months after the event and so we're seeing people like elon musk for
00:33:45.860
example going to burning man being struck by inspiration debuting the tesla roadster there
00:33:51.620
and getting the idea for the hyperloop there tony shea who runs zappos is literally reorganizing his
00:33:58.180
entire company um so that kind of burning man style holacracy can be put into the corporate world and
00:34:05.700
we're seeing this over and over and over and over again and the examples we drill down into in the
00:34:12.340
rest of the chapter are places where you would you know you wouldn't really expect it it's one thing
00:34:18.020
to say okay yeah people from silicon valley they're going to burning man they're getting inspired they're
00:34:21.780
coming back but what we document is burning man principles and that kind of inside and inspiration
00:34:30.100
that comes from attending the festival making inroads into things like intelligence gathering
00:34:35.300
disaster relief um at a really big deep level so it's not just a silicon valley innovation trend as
00:34:43.620
you pointed out it's now going into the security agencies a lot of other agencies we're seeing a lot
00:34:48.020
of government presence at the event um and we're seeing it kind of really bleed into all aspects of
00:34:54.660
culture at this point right i thought the the section about how the military is really interested
00:34:59.300
in how bernie man is organized because it's all bottom up and uh the military is you know trying
00:35:05.620
to shift towards that direction more of bottom ups to this command and control idea where i mean
00:35:11.860
they're putting people into group flow and what's great about that is one of the things that happens
00:35:17.940
when all those neurochemicals that show up do a lot of things as i've mentioned but they're also
00:35:22.900
social bonding chemicals so they amplify trust between people and collaboration cooperation and
00:35:28.900
things along those lines so when you get a bunch of people in group flow inspired that way they
00:35:34.420
function as a as like a seamless team right team performance just goes through the roof and that's
00:35:40.740
what they saw burners without borders which was a disaster response team that was organized
00:35:45.540
during katrina has now worked everywhere around the world every disaster you can think of but they
00:35:50.100
were significantly faster and more productive than fema right they they were getting job after job
00:35:56.660
after job after done well fit in was getting bogged down and bogged down and that you know caught a lot
00:36:01.940
of people's attention including the u.n right they went what the heck is going on how are you doing this
00:36:07.460
teach us yeah that's really interesting um so as i was reading the book i was thinking like this all sounds
00:36:14.180
really cool um but at the same time i was like you know it's kind of creepy too i feel like this could
00:36:19.460
easily be abused by corporations by governments right you have these things you can stick on your
00:36:24.660
head and change people's thoughts drugs i mean it sounded like and you talk about this in the book it
00:36:29.780
sounds like brave new world uh the novel um so i mean can't these ecstasis technology to create yeah
00:36:39.140
yeah absolutely thank you for bringing it up because i don't want this all to feel like sunshine
00:36:45.300
and rainbows because it's really not this stuff brings a massive amount of responsibility and
00:36:49.540
there's three pitfalls the most obvious one is hedonism right these are sticky states produced
00:36:58.420
by very very very addictive neurochemistry really powerful feel-good neurochemistry and that doesn't
00:37:04.820
mean matter like come walking in you know psychedelics have been proven time and time again not to be
00:37:10.260
addictive but it's still they're compelling in a deep way flow states are compelling in a deep way how
00:37:15.300
many you know athletes do i know growing up who just like lost their life to a ski town or a surf town
00:37:22.260
and you know spent a decade as a surf bum or a ski bum chasing flow states right you these are sticky states
00:37:27.860
they require a lot of responsibility um to play with them and um and and you you can't this isn't
00:37:35.380
just self-help right this isn't five to ten percent happier um it's huge boosts four hundred percent
00:37:41.620
heightened creativity five hundred percent heightened productivity huge boosts but you know if the book
00:37:46.820
was going to be about the self-help movement we would have called it borrowing a nightlight not
00:37:50.500
stealing fire right there's consequences involved here you have to be an adult about this stuff the
00:37:55.060
other issues that you brought up are probably just as sticky um we cover militarization and the
00:38:02.820
military has been interested in ways to trigger non-ordinary states of consciousness since literally
00:38:09.460
we tell the story of john lilly's inventing of the world's first pleasure probe it's a brain implant
00:38:14.580
that stimulates our our kind of orgasm machinery and the minute he invents the thing um and he's at the
00:38:21.380
university of pennsylvania every every government three-letter agency you can imagine is at his door
00:38:27.620
and lilly doesn't want to give it to him he says look you in the wrong hands this can control a
00:38:31.780
person you could you know what like we can't do we're going to open source it but his boss says you
00:38:36.740
got to give him a presentation anyways so he does a couple months after that he got another guy from
00:38:42.900
the presentation contacts him and says hey we'd like to come photograph your your research with dolphins
00:38:47.300
and he again insists that it's got to be open sourced and nothing can be classified and two
00:38:52.420
years later john lilly's flipping through harper's magazine and he sees literally a photo of a man who
00:38:58.180
came to his lab standing next to what they call a nuclear donkey and they have literally taken a donkey
00:39:04.180
put his brain implant in the donkey's brain put a nuclear suitcase on its back and can steer it into
00:39:10.740
enemy territory through pleasure and pain so the very first time we invent one of these technologies
00:39:15.700
the military the sandia corporation co-ops it and from that point on like the stories are they're
00:39:22.740
absurd on one level they're tinfoil hat on another and they're downright frightening on this on another
00:39:29.060
level because we i mean there's a 50-year very visible track record been written about you know a lot
00:39:35.220
of places and you know packed into the x-files so we don't take it seriously but there's a 50-year track
00:39:40.580
record of people trying to militarize these technologies that's a dangerous dangerous
00:39:46.260
trend we talk about the kind of importance of cognitive literacy understand what's going on in
00:39:51.460
your brain how it works how you can use it and cognitive liberty right don't let other people rent
00:39:58.340
space in your head if you can avoid it and the the bigger issue on i think on the cognitive liberty front
00:40:03.620
i think the military is is problematic um but marketing is even more problematic we're seeing
00:40:11.300
an overall trend you these states you know i always tell people don't go shopping in a flow state you've
00:40:16.420
got heightened pattern recognition everything looks good you're going to come home with a bunch of
00:40:20.260
shit you did not want right the same thing is really true you take some of the most meaningful
00:40:25.700
potent states of earth and associate them with brands and you have a very powerful link and
00:40:32.660
advertisers and marketers are already you know working to exploit this length the whole field
00:40:37.780
of neural marketing which was you sort of like popped into consciousness back in the late 90s early
00:40:43.300
thousands and you know was sort of a little bit not taken seriously because it was early days
00:40:49.380
now the technology is getting really good and it's no longer early days and you know those those are
00:40:55.860
issues they're all very very real and with the forces accelerating and the fact that you know this is
00:41:00.660
already a four trillion dollar underground market the opportunity for entrepreneurs is everywhere
00:41:06.740
fantastic but also you know double-edged sword a little bit steven there's a lot more we could talk
00:41:11.380
about uh but where can people learn more about your book and your your work perfect question
00:41:16.420
stealingfirebook.com is everything you need about stealing fire uh if you want more about me
00:41:24.260
stevencottler.com s-t-e-v-e-n-k-o-t-l-e-r and if you want to know more about flow hacking it's
00:41:30.340
theflowgenomeproject.com and if you go to the flow genome project site by the way there's a free flow
00:41:35.380
profile anybody can take it um it's a tritology it says if you're this kind of person you're going to
00:41:39.700
find flow in these directions um so it's a really good place to start if you're interested in this
00:41:43.940
stuff and want to move forward fantastic stevencottler thank you so much for your time it's been a pleasure
00:41:47.780
my pleasure thank you my guest today was stevencottler he's the author of the book stealing
00:41:52.100
fire is available on amazon.com and bookstores everywhere you can also find more information
00:41:56.340
about the book at stealingfirebook.com and also more about steven's work with the flow genome
00:42:01.940
project and his other writing at stevencottler.com also make sure to check our show notes at aom.is
00:42:07.700
slash stealing fire where you find links to resources where you can delve deeper into this topic
00:42:11.860
well that wraps up another edition of the art of manliness podcast for more manly tips and advice
00:42:21.060
make sure to check out the art of manliness website at artofmanliness.com our show is recorded
00:42:25.620
on clearcast.io if you're a podcaster and do remote podcast recordings it's a service that i've developed
00:42:30.820
my brother-in-law to make improve the sound quality on it you can check it out at clearcast.io
00:42:35.460
thank you for your continued support and until next time this is brett mckay telling you to stay