The Art of Manliness - July 31, 2025


#475: How to Lose Weight, and Keep It Off Forever


Episode Stats

Misogynist Sentences

3


Summary

If you ve made it a goal to lose some weight this year, my guest today argues that losing weight is actually pretty easy, but the real trick is keeping it off. His name is Lane Norton, and he s a professional bodybuilder, powerlifter, and a PhD in nutritional sciences.


Transcript

00:00:00.000 Brett McKay here and welcome to another edition of the art of manliness podcast if you're like
00:00:18.820 a lot of men listening this podcast you've likely made it a goal to lose some weight this year but
00:00:23.200 if you're also like a lot of men listening this podcast you've made that goal before
00:00:26.600 maybe even succeeded with it but you had to make it again because you gained all the weight back
00:00:31.000 my guest today argues that losing weight is actually pretty easy the real trick is keeping
00:00:35.060 it off his name is Lane Norton he's a professional bodybuilder powerlifter and a doctor of nutritional
00:00:40.160 sciences and today on the show we discuss all things fat loss we begin our conversation discussing
00:00:44.240 why losing weight is easier than keeping it off the mechanisms that kick into gear once we shed body
00:00:48.840 fat that causes to gain all of it even more back and why yo-yo dieting is so terrible for you we
00:00:54.280 then dig into whether there's one diet that's the most effective in helping you lose fat the
00:00:57.980 tactics you need to use to keep the weight off in the long run and the real reason exercise plays a
00:01:02.380 role in helping you to do so which isn't what you think it is after the show's over check out our
00:01:06.580 show notes at aom.is slash bio lane all right Lane Norton welcome to the show thanks Brett thanks
00:01:22.360 for having me I appreciate it so you are a pro bodybuilder powerlifter but also have your phd in
00:01:28.020 nutritional sciences give us a little background on that like about not only your career as a pro
00:01:32.860 bodybuilder and powerlifter but also when did you decide to go for the phd in nutritional sciences
00:01:37.380 well whenever I introduce myself I always refer to myself as a meathead who likes science or a science
00:01:45.600 geek who likes lifting heavy things so depending on my mood that day depends on which one I swing
00:01:51.380 towards but I would say I've always had an interest in science and when I was growing up I wanted to be
00:01:58.500 a marine biologist and I got picked on a lot in school so actually like way more than just like
00:02:07.760 everybody went through you know getting teased or whatever that's normal but this was like a whole
00:02:13.440 nother level you know in high school and middle school and elementary school there's like tiers of
00:02:18.740 status I would have been on that bottom rung of status so I got pretty not physically but like
00:02:26.760 emotionally abused by my peers growing up and I remembered one summer I was like I'm tired of
00:02:34.780 doing this I'm didn't do something about it so I started lifting weights and you know I my idea was
00:02:40.500 I would stop getting bullied and get more attention from girls if I got bigger because I was a really
00:02:45.040 skinny kid and lifting weights didn't do either of those two things but it did I did fall in love
00:02:51.620 with the process of lifting weights and you know by the time I was getting ready to go to college I
00:02:57.200 was really in love with bodybuilding and I was reading like flex magazine like I remember I have
00:03:03.140 like flex magazines in my backpack going to class and when I was getting bored in class I just whip out
00:03:08.640 flex magazine start reading that and so by the time I was getting ready to go to college I was
00:03:15.660 kind of rethinking my idea of being marine biologist come to find out it's very hard to get a job in that
00:03:21.500 they pay like which you know money's not everything but I would have liked to have made a good living but I
00:03:28.300 would also really like to have done something I'm passionate about I know I knew I did not want to do
00:03:32.460 what everybody else was doing and I came from a small not a small town but a modest sized town in
00:03:38.880 the midwest where it might as well have been an island because nobody left like you just grew up
00:03:45.200 if you went to college you went to University of Southern Indiana I grew up in Evansville Indiana
00:03:49.180 you went to USI or you went to University of Evansville and that was it like if you got fancy you went to
00:03:55.680 University of Louisville or you went to IU or Purdue or something like that but you didn't
00:04:01.380 you didn't leave the midwest that was just not something that happened that often and I just
00:04:06.700 knew that if I didn't leave I was going to end up like everybody else just working a kind of I don't
00:04:14.440 want to say average job or insult people who do that kind of thing but just your typical nine to five
00:04:19.040 and I didn't want that for my life I wanted to do something different so I decided to go to
00:04:24.700 Eckerd College I had some really good professors who steered me down the right path and I still remember
00:04:29.580 my general chemistry professor saying you should do biochemistry because if you still want to do
00:04:34.220 marine science in grad school it'll be there for you but if you decide you want to do something
00:04:38.060 different biochemistry will really set you up for whatever you want to do in science and so I did
00:04:43.700 that I changed my major to biochemistry the same time the summer after my first year of college I did
00:04:48.060 my first bodybuilding show won the teen division won the novice division and was completely hooked
00:04:52.760 and by the time I was a junior in college I was really convinced that I wanted to make a living
00:04:59.880 in bodybuilding or something to do with bodybuilding I didn't know how I was going to do it because I
00:05:06.100 didn't want to take steroids I competed in the natural bodybuilding organization so I didn't want
00:05:10.700 to do that you know no hate to anybody who does I don't have any disrespect or anything like that
00:05:15.660 it was more about I just never felt called to do it I never felt called to be Mr. Olympia but I love
00:05:20.560 bodybuilding but I didn't I didn't want to take that path personally so I didn't know how I was
00:05:27.220 going to make a living but I got to my junior year and I'm like well I don't know what I want to do
00:05:31.520 with my life I know I'm passionate about this thing I'm not sure how I'm going to make money from it
00:05:35.820 so how about going to more school I figured if I had a master's or a PhD it'd probably help with
00:05:42.440 whatever I wanted to do so I did exactly that I applied to different PhD programs I interviewed at the
00:05:48.980 University of Illinois and Penn State and Cornell I got accepted and I decided on Illinois because
00:05:58.740 I really vibed with my the advisor there Dr. Don Lehman and as it turns out that was probably one of
00:06:05.720 the best decisions I ever made in my life was to go to University of Illinois which is a great school
00:06:09.980 really really strong research and science-based school and especially for nutrition they're
00:06:17.360 they're like top three every year they're really great nutrition program and in particular Dr.
00:06:23.040 Lehman was a fantastic advisor so he his specialty was protein metabolism which doesn't take a difficult
00:06:30.580 kind of stretch to see the connection between bodybuilding and why I want to study protein
00:06:35.340 and he was always very encouraging of that he was never ashamed of the fact that I was a meathead
00:06:39.540 you know he was very encouraging of that which I didn't get that vibe with a lot of different
00:06:44.480 professors a lot of different professors almost seemed like they were ashamed if you were
00:06:48.220 into lifting weights or bodybuilding but Lehman was never that way and so I got into that during
00:06:54.300 that time in grad school I also won my pro card in natural bodybuilding by the time I graduated I did
00:06:59.580 my first series of pro shows my only series of pro shows so far because I kind of I guess I'm like
00:07:05.100 semi-retired now but won my first pro show and then placed top five and all the other ones
00:07:10.560 so pretty successful run there then during that off season before that the that series I'd gotten
00:07:17.260 into powerlifting just kind of as a way to keep myself from getting bored in the off season because
00:07:20.980 if you're doing natural bodybuilding like you've got to take two three-year off seasons like you just
00:07:25.520 don't build muscle that fast that's why I see a lot of these kids out there or or young guys who
00:07:30.500 compete every year and you're really like it's a really terrible idea because you're limiting your
00:07:35.400 growth so I took a four-year off season between when I won my pro card and when I won when I did my
00:07:40.020 first pro shows and it really helped me but in that time it was I was finding it hard to stay
00:07:44.320 motivated for training without having something to shoot for so I decided to start doing some
00:07:48.780 powerlifting meets and it turns out I was pretty good at it in fact I'm probably better at that than
00:07:53.480 I was at bodybuilding so you know got really into that won nationals twice got a silver medal at
00:07:59.200 worlds won the Arnold set a well what was then a squat world record in the IPF the biggest powerlifting
00:08:05.240 organization in the world I'm at 668 pounds and yeah had a pretty good run there and gone through
00:08:12.000 some injuries and kind of rehabbing those right now and trying to come back and do it all over again
00:08:16.440 and then yeah you had your PhD right yeah so I finished my PhD in 2010 you know and during that time
00:08:24.220 like around circa 2005 I had been writing articles for bodybuilding.com and people had sent me a lot I get a lot of
00:08:32.960 emails I was probably getting 20 30 emails a day with people with questions and I loved helping
00:08:36.740 people I loved it and I but I realized man I'm spending a lot of time doing this I'm in grad school
00:08:43.620 now I've got to get some kind of you know compensation for my time so I started doing online coaching and was
00:08:51.040 one of the first people to kind of do that this is in 2005 this is before Instagram you know before
00:08:56.100 before you could stick your ass in the camera and call yourself a coach I was doing it right so
00:09:02.300 got into that by the time I was graduating grad school I was making a full-time living from it
00:09:08.980 but I said well I don't see the reason to go get a normal job let's do this so I was doing online
00:09:15.220 coaching full-time and yeah I've gone through several different iterations of my business tried
00:09:21.360 some different things and now I still do some coaching but it's mostly a lot of writing and
00:09:26.340 content production so we I have two ebooks that are out now that have been successful beyond what
00:09:32.060 I ever could have imagined and writing and writing another one and working on some other projects and
00:09:37.140 yeah it's been a it's been a good run it's been a good life it's awesome yeah that's really cool and
00:09:43.360 I'd like to talk about one of those books you wrote fat loss forever but before we get into the
00:09:46.960 details of that one I'm curious when you started doing your you know your biochemistry work and
00:09:52.300 your PhD work were you surprised like did I mean I read like muscle and fitness growing up too and
00:09:59.140 all this and like there's all this advice in there and you're like uh is this really true and there's
00:10:03.700 like I mean even then there's all the bro science and it's peripherally even more today like did you
00:10:08.980 immediately like start seeing contradictions for stuff that you saw in the bodybuilding or powerlifting
00:10:13.180 world or were some of the things like validated that these guys were doing that had no basis in
00:10:18.500 science but they got right just through trial and error that's exactly why I wouldn't get a PhD
00:10:22.940 because I got tired of reading every magazine and having it say one thing and then another magazine
00:10:29.740 say another thing or the same magazine say one thing one month and another thing another month
00:10:34.080 or the same magazine saying one thing and in the same episode contradicting itself so I was like well
00:10:41.800 I'm gonna go get more education that's not gonna hurt me and I'm gonna figure that out for myself
00:10:45.700 so yeah that was you know the quest for I guess there's a couple things that make a good scientist
00:10:53.240 one is you're always hungry to learn the quest for knowledge and two you're inherently skeptical
00:11:00.840 you don't just accept things at face value you question even the the things that we hold to be true
00:11:09.620 and I think that's what makes a good scientist somebody who just won't accept something as
00:11:14.660 fact without really digging into it but also the saying be open-minded but not so open-minded that
00:11:20.860 your brain falls out which I also see a lot of you know that's like when you get to the like there's
00:11:26.480 skepticism and then there's whack job conspiracy theorist nonsense that yeah I which I kind of deal with
00:11:36.240 on a daily basis now no I bet yeah going to that point about you know being skeptical I mean one of
00:11:41.200 the issues that I found with like popular health writing is that they'll they'll they'll talk about
00:11:46.000 the studies the research and then they'll look at the conclusion and say yeah this study says x but
00:11:52.180 then if you actually read the study you realize well the sample size wasn't that big yep um it actually
00:11:58.200 they weren't really you know it wasn't conclusive but the popular because you know these popular writers
00:12:03.480 need to turn out content and get clicks they just come out like well this new study says
00:12:08.020 coffee's terrible for you but then you look at the studies well it doesn't really say that no what
00:12:13.060 it'll say is there's a component in coffee that when they fed it to rats at a super high dose it caused
00:12:18.140 like carcinogenic effects you know it wasn't actually coffee and it wasn't actually in humans yeah that's
00:12:24.020 there was a study done where they um the the headline was that farts can help reduce the risk or
00:12:31.220 smelling something your partner's farts can help reduce the risk of breast cancer that was that
00:12:36.160 was that was the headline no what they did was they took short chain fatty acids volatile fatty acids
00:12:42.380 that are some of the things that you smell when when you fart and they looked at them at giving them
00:12:47.700 an isolated in a high dose to rats and saw an effect on cancer that is not the same thing as
00:12:54.860 smelling your partner's farts that like the the level of irresponsibility by the media and reporting
00:13:04.840 some of this stuff just to get a headline i understand it to a certain level because they
00:13:10.460 have to because it's so competitive if you don't have big headlines i mean it's like being on instagram
00:13:15.800 like i'm really proud of the fact that i've got you know whatever 240 000 followers on instagram because
00:13:21.200 i'm not like i'm not some dude that's posting pictures of a shredded six-pack all the time
00:13:25.920 standing in front of a ferrari that he doesn't own that he's leasing and you know with pitbulls or
00:13:31.480 whatever and acting like i'm living some lifestyle i'm putting out educational content you know there's
00:13:36.980 substance but we're not a substance-based society you know people want that that that crap so
00:13:42.340 yeah i think that the it's it's difficult to parse out a lot of what's out there but
00:13:49.920 just listening to somebody and i'll tell people hey like you know don't take my word for it like
00:13:55.540 you know i have my own biases i try to be honest about them and upfront about them but everybody's
00:14:00.640 biased one way or another like and that's okay that's fine it's the people who aren't willing to
00:14:05.580 admit their biases there's a there's a gal called um what's her name nina nina ends with the t starts
00:14:12.440 with a t her last name but she's a she's a low-carb advocate big-time low-carb advocate and all of her
00:14:17.920 all of her a lot of her criticisms of the research out there are funding-based right so she says well
00:14:24.800 this study was funded by big corn or big this or big that you ever want to make something sound
00:14:30.080 scary just put big in front of it apparently and what she doesn't ever disclose is the fact that she
00:14:35.780 herself is funded by the meat industry like which is fine that's fine there's nothing wrong with that
00:14:42.460 my research was funded by the dairy council and the egg nutrition center board that's fine i have
00:14:49.360 to disclose that right like so if she's going to criticize all these other people she needs to
00:14:55.100 disclose what her biases are so that's a big part of it and and i think people get way too attached to
00:15:02.020 ideals rather than trying to deconstruct their ego and figure out what stuff actually says like i'll
00:15:09.280 tell people like i'm not if you're reading my books i'm not selling any one particular diet
00:15:14.000 i'm not i'm selling information and i'm trying to put it out there kind of as it is well let's talk
00:15:20.660 about a topic speaking of lots of different competing things on instagram is weight loss because there's so
00:15:27.500 many competing ideas out there now and it's gotten worse i think so you you wrote a book fat loss forever
00:15:33.800 yeah it's a new year i think a lot of men who are listening to the show a lot of them probably have
00:15:38.340 goals to lose some weight but i love how in the book you talk about you make this important point
00:15:43.280 that it's actually really easy to lose weight yeah the problem that people have because people do it
00:15:50.400 all the time yeah the problem people have is that they can't keep it off so what's going why why is it
00:15:54.840 so hard to keep weight off after you lose that 10 15 pounds there's a multitude of reasons there's
00:16:01.220 there's physiological there's sociological and there's psychological reasons physiologically
00:16:06.980 if you think about what weight loss is so we have this kind of let's call it a set point
00:16:14.740 of body fat that your body kind of likes to stay at it's where you've kind of settled that during your
00:16:20.400 life and if you've been usually it's your body defends against you getting too much body fat well the
00:16:27.740 reason people get obese is they can eat past that and we kind of i don't want to get way too far down
00:16:33.940 the rabbit hole but i guess there's if you talk about losing weight there's very tight regulations
00:16:40.660 what will happen is you get hungrier when you start to lose weight you your metabolic rate slows down
00:16:47.500 all these uh your your hormones like leptin drop your your you actually move less whether you believe it
00:16:54.760 or not um like just like little fidgets throughout the day but it can end up adding up to like several
00:17:01.180 hundred calories less per day that you're actually expending so all these things start working to
00:17:06.660 drive you back towards energy balance meaning you're you're you're not losing weight your calories in is
00:17:12.960 equaling calories out so it's trying to drive you back towards that to protect you because you have
00:17:19.760 if we're if we have this kind of regulation on body weight the set point that the body likes to be at
00:17:26.040 that means that it's trying to keep you from getting too big or losing too much weight right does that
00:17:32.500 make sense yeah that makes sense so so and and you know on the other end if you start to overeat
00:17:37.780 you'll have your metabolic rate goes up your hunger goes down all these sorts of things
00:17:42.100 so but on each end there's two different we always need to think about like what is
00:17:50.180 what is the evolutionary reason for this right because everything happens for a reason all the
00:17:55.500 systems in our body came about because of a reason you're dealing with two different threats
00:18:00.600 to your survival because keep in mind the goal of you your existence in terms of evolution is for you to
00:18:08.480 stay alive long enough to pass on your genetic material that's that's it that's the goal okay
00:18:13.440 now on one end you have starvation right if you don't eat enough you can starve okay on the other end
00:18:23.380 if you get too heavy there in there's an increased risk of predation right you can't you can't escape a
00:18:29.840 predator very well or the other one is you may not be agile enough to actually catch food but that kind
00:18:35.960 of would be self-limiting because you would be as you weren't able to eat you would end up losing
00:18:42.400 weight becoming more agile able to catch food well over the last several thousand years the risk of
00:18:49.800 predation is dropped to basically zero for most of the world or you know what i mean that just doesn't
00:18:57.140 exist whereas the risk of starvation we may not think about in western society but even up until
00:19:02.560 like even a hundred years ago in in the u.s like you know famine was a real problem so not so much
00:19:09.420 anymore so it's still a real problem so that is still hardwired into our dna at least this is the
00:19:14.880 hypothesis that some of these researchers this guy that had this particular hypothesis his name is
00:19:19.500 speakman so your body has much more tightly regulated controls on you losing weight than it does on you
00:19:28.120 gaining weight so plus we have a very obesogenic environment like if you're talking about now
00:19:35.360 non-processed foods right now i don't want people to get really excited about this because
00:19:41.040 there's nothing inherently fattening fattening about a processed food there's not it's not 100 calories of
00:19:48.560 a processed food is not more fattening than 100 calories of an unprocessed food per se but processed
00:19:56.080 food takes less energy to digest so i guess you could argue that it is a little bit different
00:20:00.880 but more than that it's just very highly palatable have you ever tried to eat like 200 calories from a
00:20:07.540 plain baked potato like plain nothing on it yeah it's hard it's hard it's really hard right have
00:20:12.900 you ever tried to eat 200 calories from snickers bar easy you just eat a snickers bar done yeah exactly
00:20:18.300 so we we have a what's called an obesogenic environment where we have free access to extremely hyperpalatable
00:20:27.260 high calorie foods and we don't move as much as we used to so we can very easily eat past that set point
00:20:36.520 but it's hard to get under the set point because that's still a hardwired into our dna
00:20:42.340 this is the body treats dieting like controlled starvation so your metabolic rate drops your hunger
00:20:49.140 goes up these hormonal these hormonal signals to your brain they really there was an interesting study
00:20:57.320 back in the 1940s they took conscientious objectors to world war ii and basically starved them for six
00:21:04.740 months and then looked at the physiological changes well just to show you how powerful dieting is on
00:21:11.680 motivation to not be dieting there was originally 15 subjects in the study it ended with 12 because
00:21:18.240 one of them cut his thumb off in order to get out of the study we believe that and then the other two
00:21:23.720 literally stormed and assaulted the kitchen for food and of the people who completed the study
00:21:29.060 half of them went on to work in the food industry or become professional chefs wow so um but if you've
00:21:37.000 ever dieted like some people like they die and they end up watching the food food network all the time it
00:21:41.020 becomes an all-encompassing like thing for your brain so but the real the major problem is that
00:21:48.440 people look at dieting and weight loss as something with a set start and end date they go well i'm i'm
00:21:55.000 doing i want to lose 20 pounds so what do they do they lose the 20 pounds and then they go right back
00:22:01.000 to doing the same that they were doing before they lost the 20 pounds well what do you think is going to
00:22:06.500 happen when you do that whatever behaviors you had to incorporate in order to lose the weight
00:22:11.660 you will need to incorporate those same behaviors to keep the weight off that's why i say we don't
00:22:17.880 really have a knowledge problem because any diet will work i mean low carb low fat intermittent fasting
00:22:24.320 whatever anything that allows you to create a calorie deficit will work this we shouldn't even
00:22:30.200 spending time arguing about this it's stupid like maybe like higher protein diets tend to work a
00:22:36.740 little bit better because they're more satiating and you spare lean body mass and they they have a
00:22:41.440 little bit more of energy expenditure that's great but if somebody can't stick to a high protein diet
00:22:48.000 or they can't see themselves doing that for the rest of their life then it's not going to work for them
00:22:52.540 right any diet can work even like a super high carb super low fat low protein as long as they're in a
00:22:59.900 calorie deficit will work for weight loss it's been shown in many studies and before i know some of
00:23:06.020 the listeners are probably saying well what about insulin sensitivity 95 to 99 percent of the health
00:23:12.880 benefits of of dieting are strictly due to weight loss and have nothing to do with the type of diet
00:23:19.080 you're on that that was done there was two meta-analyses done on this and they looked at equating calories
00:23:25.860 and looking at different ratios of carbohydrates and fats and their effects on blood markers of
00:23:31.720 health and found that basically weight loss explained 95 to 99 percent of it so if that's the
00:23:38.520 case if it's weight loss that makes the biggest difference for health then the best diet is probably
00:23:43.680 the one you can stick to and see yourself doing for life because i'm going to go on keto that's great
00:23:50.020 bro if you're never going to eat carbs again in your life then that can work for you but if you can't see
00:23:54.560 yourself doing that six months or 12 months from now you got to rethink your plan because it's going
00:23:58.480 to fail it's it's behaviors that make the difference it's the same reason like that people are broke
00:24:04.600 it's the exact same reason people are broke how do you not be broke earn more money than you spend
00:24:11.380 and there are people who make thirty thousand dollars a year who can who can save money it's happened i've
00:24:17.260 done it i've made thirty thousand dollars a year before and saved money it's hard it sucks but it
00:24:24.740 can be done there's also people who make a million dollars a year and don't save money right so is it a
00:24:32.280 knowledge problem because hopefully everyone knows that in order to save money you need to make more than
00:24:38.780 you spend and we have that knowledge that knowledge is there but what do people get caught up in
00:24:45.100 instead of focusing on uh the things that actually um help with wealth accrual people focus on oh uh
00:24:53.620 they get into pyramid schemes and they they oh this one neat trick it's the same you see in the fitness
00:24:58.880 industry for fat loss you know oh these three neat tricks to burn belly fat no that's crap like if you
00:25:06.340 want to lose fat you want to keep it off it's going to be really really hard because only five percent of
00:25:10.820 people are able to do it that's the statistics right yeah like 95 of people yeah five percent
00:25:16.500 only five percent are able to keep it off we're gonna take a quick break for your word from our
00:25:19.860 sponsors and now back to the show so let's kind of recap what you said there's a lot to unpack there
00:25:26.480 and i want to go some some different directions with some of the stuff you were talking about
00:25:29.680 so the reason why body fat is hard to lose because your body is basically saying i'm we're now in
00:25:35.600 starvation mode fat we're losing body fat but it's like i don't want to lose that body fat because we
00:25:40.780 need that for to keep ourselves going in case the starvation goes even further so it just gets harder
00:25:47.680 that's your body's you gotta always think about your body fat your body's uh adipose stores as your
00:25:54.680 energy reserve because that's exactly what it is right so your body's like no leave this alone this is
00:25:58.800 ours you're taking that away we're not gonna let you do that but also besides you know when you stop the
00:26:04.400 diet you gain the weight back but also there's a tendency to gain more body fat or more weight than
00:26:09.360 you were before you started the diet yeah that's a phenomenon called body fat overshooting and it
00:26:14.120 really happens a lot in people who do what we call weight cycle or yo-yo diet and um really interesting
00:26:20.020 study we included this in the book it was in rats so some people will get their their hands up in the
00:26:25.980 air but rats actually pretty metabolically similar to a human now and there is some human data to
00:26:32.480 support this as well but what they did was they took them through two different diet cycles so
00:26:36.780 they had them diet down to they had them kind of eat up to a certain weight and then they died them
00:26:42.040 down and they observed what rate it took for them to reach that weight to sort of diet down to that
00:26:50.460 weight then they had them relapse to the previous weight they just gave them food and let them say hey go
00:26:55.860 go for it go crazy eat whatever you want right they regained the weight in half the time that it took
00:27:03.120 for them to take it off then once they reached their their previous high weight they had them diet back
00:27:08.880 down again to the weight that they achieved previously right they lost weight twice as slow
00:27:16.000 the second time right and that's what at the same calorie level right that's pretty nuts then they
00:27:23.660 regained it when they let them regain it again they regained it three times as fast wow every time
00:27:30.340 they went through one of these diet cycles their metabolism got slower and they got more efficient
00:27:34.760 at putting on body fat and every time you diet you activate your body's self-defense system okay and i
00:27:41.760 again this is one of the things i talk about in the book your body has a self-defense system in place
00:27:46.660 to keep you from starving yourself and basically what it does is i i i kind of this isn't in the
00:27:52.920 scientific literature this is just kind of my description i call it a three-pronged attack
00:27:56.360 you have a metabolic adaptation which when you start dieting or when you're dieting your body
00:28:02.920 slows your metabolic rate by by the way slows it disproportionately more than you would predict
00:28:09.200 by the amount of weight you lose because if you lose weight you have less metabolically active tissue
00:28:13.140 you know you know your metabolism is going to slow down some anyway but you your metabolism slows about
00:28:19.420 15 to 20 percent more than you would predict from just from the weight loss then while you're dieting
00:28:28.700 your body is already ramping up systems that will increase your ability to store body fat okay why would
00:28:38.260 it do that well let's think about from an evolutionary perspective if you had gone through a long famine
00:28:43.200 and then all of a sudden boom you find out i mean let's just do the stereotype you find a big old
00:28:48.900 woolly mammoth and it's dead and you can eat it right and you can just kind of gorge yourself well you
00:28:53.540 couldn't really keep meat for very long back in the day right and you couldn't keep a lot of foods for
00:28:58.160 very long so they're going to get as much out of it as they can well you would not want to be wasteful
00:29:03.480 with that energy you would want to capture as much of it as possible you'd want to be very efficient
00:29:08.580 at storing that energy and not wasting it so that's why the body's going to ramp up those systems that
00:29:14.160 help you store fat because if you're in a deficit if you're in an energy energy if there's a body
00:29:22.040 senses an energy gap it is going to make it easier for you to store fat because if you come across the
00:29:29.100 food stores your body's going to want to be able to capture it does that make sense that makes perfect
00:29:33.020 yeah so and then the third phase is they've actually observed in people who who diet or people
00:29:40.380 who diet pretty aggressively if they then regain the weight really really quickly there actually
00:29:48.160 is some evidence that they may actually be able to manufacture new fat cells so we usually if you if
00:29:55.100 you diet or you lose if you lose or gain weight usually what happens is your fat cells just shrink or
00:30:03.000 expand okay but there you can eat past that there is a maximum threshold for your adipocytes it's about
00:30:10.940 100 micrometers i think and so once they get across that bigger than that we can have what's called
00:30:17.400 pre-adipocyte differentiation and these pre-adipocytes are like these little tiny nascent inactive
00:30:24.460 potential fat cells that are in the adipose tissue that can differentiate to fully form fat cells if
00:30:32.820 your body needs them so that's how people can get really like really obese because they can start
00:30:37.900 triggering this fat cell differentiation but there seems to be even if you don't approach that that
00:30:44.820 maximum size if you've been in a deficit and then you you just kind of start massively overeating after
00:30:52.240 that like put a lot of weight really quickly you're they've actually they actually showed in rats that
00:30:57.780 they could increase their their fat cell number by 50 which is a real problem because now your set
00:31:03.300 point is going to change because since you have more fat cells the size of each individual cell is
00:31:08.760 now smaller so it would still your theoretically your body would still sense a deficit even if you've
00:31:16.260 gotten back up to your original body fat and that's why i think a lot of people when they weight cycle
00:31:21.240 they end up at a higher body fat and then have trouble losing body fat from that level of body fat
00:31:27.200 because that's now their set point because they have more fat cells that's my theory anyway
00:31:31.800 and yeah it's pretty scary actually if you read my if you read fat loss forever the chapters one and
00:31:38.080 chapters three will scare the crap out of you no yeah they did so it makes it sound like man losing weight
00:31:42.940 is impossible but it's not it's not we'll talk about what you can do to make it sustainable
00:31:47.140 but you know you mentioned a lot of the the sort of diets that are really popular with people
00:31:51.860 particularly online there's the low carb diet keto there's now the carnivore diet that i'm seeing a lot
00:31:57.520 about yeah and with all these these different diets they all claim that there's something special
00:32:02.380 about these specific diets that allow people to lose weight right by not eating carbs you reduce
00:32:07.300 the amount of insulin pumping through your system so like you know insulin can't shuttle glucose
00:32:12.200 into fat cells or whatever but i mean it sounds like you're saying like no it's not really that
00:32:16.260 it's just that these diets allow you to eat fewer calories and that's why you lose weight is that
00:32:21.240 what's going on that's exactly right so for example let's take the carnivore diet for example
00:32:28.360 it's really hard to overeat on meat like it's really hard to overeat you can do it you can do it
00:32:34.960 especially if you're eating really fatty meat but for the most part meat's tough to overeat on if you
00:32:40.380 look at something like you know i was talking about this the other day everybody's got something that
00:32:44.360 kind of i call it tripping their algorithm right so people like with keto i'll hear this a lot people
00:32:51.200 say man i tried everything out there and keto i just i wasn't hungry on it and it's just easy for
00:32:56.580 me or they'll say that about intermittent fasting for me it was flexible dieting you know like flexible
00:33:01.760 dieting where i'm just i have my protein carbon fat targets and i hit those but i can eat whatever i
00:33:07.040 want to hit those that tripped my algorithm because that that felt not restrictive to me i didn't mind
00:33:12.960 for some people they hate tracking for me it doesn't bother me at all if i know i can have
00:33:16.800 what i want if i track but all these can work i mean like for example just a great example i was
00:33:21.760 talking about was there was a professor at the university of kansas state named dr mark haub
00:33:25.820 i actually interviewed him a while back when i had a podcast and he did as an effort to to prove that
00:33:32.300 calories matter and matter more than anything he did what was called the twinkie diet so he literally
00:33:37.860 ate all junk food now he only ate 1800 calories a day but it was all from junk food and but he also
00:33:45.840 took a protein shake and a fiber supplement just to make sure he was getting all that stuff and he
00:33:51.320 lost like 30 pounds and now what's funny is people say well yeah well what about his health though
00:33:58.040 uh actually they they he kept track of all his blood markers and every single blood marker improved
00:34:03.080 like drastically that's because when fat cells expand they secrete all kinds of hormones that
00:34:12.920 can disrupt metabolism and decrease insulin sensitivity when you lose weight fat cells shrink
00:34:21.500 they become extremely insulin sensitive and they stop secreting or they they reduce their secretion of
00:34:27.220 these hormones so and they increase secretion of things like adiponectin which increases insulin
00:34:32.960 sensitivity so yeah just losing the weight is the biggest part of it now i'm not suggesting that
00:34:40.100 somebody now if you talk to mark he said he actually didn't really care for the diet because even though
00:34:45.480 it was junk food like 1800 calories of junk food doesn't go very far you know that's like seven
00:34:51.020 snickers bars you could over you could eat seven snickers bars pretty easily throughout the course of a day
00:34:56.980 and not feel that satisfied so yeah he didn't like it because he seems like you know i'd rather had a big
00:35:02.900 salad or something like that so i could have felt you know fuller so i think the point is that you
00:35:09.600 know anything can work keto can work intermittent fasting can work any diet can work you can you can
00:35:16.480 look at any diet and they can find testimonials of people who have lost weight so therefore any diet
00:35:21.380 can work if it creates a caloric deficit the question then is which diets lend themselves to being
00:35:29.980 sustainable so that people can continue them and continue to keep the weight off you know for
00:35:35.860 some people keto works for them and they feel satisfied they do not feel uh like they need to
00:35:40.840 go out and and and eat junk food or anything like that it works for them it doesn't work for everybody
00:35:45.480 i know people who put on 30 pounds during keto because they overate butter and bacon you know so i think
00:35:51.540 if somebody you know i i did a debate on mark bell's podcast with sean baker who's the biggest
00:35:57.700 proponent of the carnivore diet and um you know i said i don't think the carnivore diet is the
00:36:05.660 healthiest thing you can do i mean you know saturated fat isn't the great evil we thought it was but it
00:36:10.340 certainly doesn't have a protective effect on heart disease like polyunsaturated fat does
00:36:13.960 and you're also like if you're only eating meat you're you're like you're not eating fiber which is a big
00:36:21.200 problem and actually sean admitted that you probably should be eating vegetables he just doesn't but um
00:36:28.460 i did say hey you know if somebody told me if somebody was obese and they told me this is the
00:36:34.780 only diet that works for me like everything else i feel like i just can't stick to it but this meat
00:36:39.540 only diet i can stick to chris bell says that mark bell's brother chris bell says that he's lost like
00:36:43.720 i want to say like 40 pounds on the carnivore diet and his blood markers have improved because he's
00:36:48.980 lost weight so if somebody says hey this is the only thing i can do and keep the weight off then
00:36:52.640 that's probably the best diet for you to be honest so yeah i think we need to start stop looking at
00:36:58.740 like this debate over which diet is best because it's going to be for the individual and you said
00:37:04.120 you you've read the book so you know that i don't advocate for any one diet i spend a whole chapter
00:37:10.520 debunking claims from fad diets but i don't suggest any one diet i just kind of say hey here's
00:37:18.860 different diets people will try i mean you should try some but here's here are the series of
00:37:24.060 behaviors you're going to have to have in order to lose weight and keep it off and those are
00:37:28.680 self-monitoring cognitive restraint exercise exercise is a huge one people people who generally
00:37:36.200 people who lose weight and keep it off they exercise if you're not exercising most the vast
00:37:41.580 majority of people don't keep that weight off and also they don't snack like they really don't snack
00:37:46.520 very much and they usually weigh themselves daily and they form they do some form of cognitive
00:37:52.860 restraint for example whether it's calorie tracking macro tracking they're not eating carbs time
00:37:59.940 restricted eating you're going to have to do some sort of restriction if you want to lose weight and
00:38:04.640 keep it off like there's going to be a restriction on your lifestyle but you can pick the restriction you
00:38:08.880 want so for me the restriction on my lifestyle is i have to track my intake but i'm not restricted
00:38:15.400 from any foods i want to eat because i just i practice flexible dieting if you don't want to
00:38:20.940 track your food intake well maybe you could do something like keto and maybe that will work for
00:38:25.000 you or time-restricted eating intermittent fasting carnivore whatever you want to call it for me
00:38:30.800 flexible dieting works best but i'm not arrogant enough to think that it's going to work best for
00:38:34.860 everybody so i think we really need to focus on giving people choices and focus on behaviors rather
00:38:42.600 than bickering over which diet is better than another diet right we like we like to feel righteous
00:38:48.240 so that's oh that's that's why people who get into nutrition now are like they would have been
00:38:56.400 religious zealots right it's just ridiculous how entrenched people get in their beliefs like i have
00:39:04.880 the thing about being a scientist and like publishing literature is you have had yourself absolutely
00:39:12.760 crushed your ideas crushed your theories crushed so many times that if you're doing it right
00:39:23.260 you just don't get that married to any one idea you don't because you know that you could be wrong
00:39:30.240 like i'd like to think i get it right more than i get it wrong but that's why i'm not selling any one
00:39:36.340 particular diet in the book because i can't very well say well hey the keto diet doesn't work when
00:39:41.460 there's thousands of people who are losing weight on keto so how can i say that right so i think that
00:39:48.400 that people they just want to feel like what they're doing is better than everybody else yeah and
00:39:53.060 you know this is with vegans keto warriors carnivore you know if it works for you fine just don't tell me
00:40:00.960 it's magic that's the only thing i tell people well you know i i actually uh posted a study a while back
00:40:06.080 that basically um showed that low carb diets did not cause more fat loss than high carb low fat diets
00:40:15.040 when calories and protein were equated and i had an interesting response on twitter so i posted that
00:40:21.440 and somebody said well that's not true i lost 50 pounds on the ketogenic diet
00:40:24.700 so this is an example of what i say and what a zealot hears are two different things so i said it was not
00:40:33.660 better what that person heard was he's insulting my religion and said i lost 50 pounds on this and i said
00:40:39.700 well i'm sure you did it's just not magic right yeah we published an article like do carbs make
00:40:44.980 you fat and we highlighted that research it's basically it's just it's calories it's not the
00:40:48.160 carbs it's calories me yeah the same same response people like well i lost weight on keto i'm saying
00:40:53.540 yeah you could lose weight on that i'm not saying you can't just saying there's nothing special about
00:40:58.220 it except you're eating fewer calories well here's another interesting so okay losing weight to be
00:41:03.060 sustainable pick whatever thing works for you in the long run you're gonna have to exercise some sort
00:41:07.840 of constraint you need to exercise actually physical exercise that will increase lean muscle mass
00:41:13.140 which also helps increase your metabolism well actually you know what the the the research on
00:41:18.680 that is really underwhelming okay for for like the the amount of increase because muscle mass is
00:41:25.480 actually way less metabolically active than things like liver or intestine like those lean muscles
00:41:31.140 so the question is why would we exercise right because lean body mass doesn't the exercise itself
00:41:38.440 seems to actually be the interesting thing about your body's so good at self-regulating so if you
00:41:45.340 exercise more what tends to happen is your body you just move less throughout the rest of the day
00:41:49.340 right like you don't realize it but your body just actually like you do less fidgeting and you move less
00:41:54.280 so your body's conserving energy because it knows you're exercising right so you're not getting as big of a
00:42:00.180 calorie burn as you might think then like if actually just an example of that when i was prepping for my
00:42:06.360 my pro shows and bodybuilding you like i had a dvd out the time i i've watched it the years later
00:42:12.580 i talk slower and i even blink slower i'm not kidding you like and i talk way less i'm a very
00:42:20.620 talkative person i'm a very extroverted person but like i was just like my whole personality changed
00:42:27.420 when i dieted because my body was so hell-bent on conserving energy so so why exercise then why is it so
00:42:34.980 associated with with keeping weight off because it doesn't really add to your total daily calorie burn
00:42:38.920 the lean muscle you add sure you burn a few more calories but it's not super significant the biggest
00:42:45.680 reason that exercise helps is one well two reasons i think the major one is that it sensitizes you to
00:42:55.520 satiety signals okay they did a study in the 1950s looking at bengali workers and they looked at sedentary
00:43:02.940 people people with a lightly active job a moderately active job and a heavy labor job and what they
00:43:09.100 found was from the lightly active to heavily active jobs people pretty much match their match their
00:43:15.220 intake so without even trying they just ate more calories right and they remained in calorie balance
00:43:20.260 what they found was the sedentary people actually ate more than every other group except for the heavy
00:43:26.080 labor jobs so when you don't exercise you have much lower sensitivity to the satiety signals in your
00:43:35.920 brain so you're it's easy for you to overeat whereas when you exercise you get more sensitive to those
00:43:42.700 satiety signals pretty cool stuff that is really interesting that's very very interesting and then the
00:43:47.580 other thing is exercise increases uh oxidation fat oxidation in fat cells it increases fat fat metabolism
00:43:54.400 turnover which seems to have a benefit for limiting fat regain gotcha okay so that all makes sense
00:44:01.320 well here's another thing you talk about in the book and i think a lot of people have problems with
00:44:04.680 is whenever they do decide to start losing weight they'll lose weight really fast that's probably not a
00:44:12.220 good thing to do correct well so this is where i gotta i gotta give the whole story the research shows
00:44:19.900 that people who lose more weight initially tend to keep more tend to tend to be the ones to keep it
00:44:25.960 off well however it has to be with the caveat that so so they found that people who maintain weight loss
00:44:32.880 they usually lost a good amount of weight at the beginning that's i think losing a good amount of
00:44:38.080 weight at the beginning is okay because it helps you with motivation but what you're not seeing that
00:44:42.780 statistics a little bit deceiving because they're not asking the 95 who failed right like how much did they
00:44:48.540 lose initially so there'd be a lot of people in that in that sample size of the 95 who failed to keep
00:44:54.580 it off who also lost weight really quickly at the beginning and didn't sustain it so i think it's
00:45:00.280 okay to lose some weight quickly at the beginning so long as it's something that is still sustainable
00:45:06.540 for you but if you're doing something like 800 calories a day you know how long can you keep that
00:45:11.600 up for not probably not very long now i will say there was a case study of a guy who did not eat for a
00:45:18.480 year did you hear about this i have not heard about this yeah so he was very obese he didn't
00:45:23.140 eat for a year and he lost i think it was like something like 150 pounds in a year but obviously
00:45:28.220 like that that can't keep going uh and i would like to see where he's at today because the metabolic
00:45:34.020 adaptation to that would have been enormous but it also goes to show that that you know fat is your
00:45:39.420 body's energy reserve so you know i think that whenever you're looking at any plan it's okay to lose
00:45:46.820 weight quickly at the onset as long as whatever you're doing at the onset you can see yourself
00:45:52.180 continuing to do gotcha and then like i mean as you lose weight i imagine you have to make
00:45:57.360 adjustments like so if you want to lose more weight do you have to like reduce calories more
00:46:01.300 for example say like you you lose you know the 50 pounds right and then like what you've been
00:46:05.900 eating say it's like 20 2 000 calories a day whatever i'm gonna say right like is that is that
00:46:12.560 say you're doing that at a point you stop losing weight are you gonna have to drop calories a bit
00:46:16.800 more to keep to keep the weight loss going right so your your stalls are inevitable during weight loss
00:46:23.340 anybody who's lost weight for a long period of time i'm assuming you've probably done this before
00:46:28.120 where you went on a diet and after whatever four six eight ten weeks you stopped losing yeah right
00:46:33.660 yeah right so that is your body's metabolic rate slowing down to the point where eventually it
00:46:39.940 matches your intake right so that's the that's your that's the first prong of the body's self-defense
00:46:44.300 system so what has happened is you have come back to energy balance so this is also why people get
00:46:51.160 confused about a calorie deficit they'll say well i was eating in a calorie deficit i didn't lose weight
00:46:54.960 well no you were eating in what might be predicted to be a calorie deficit or maybe it was a calorie
00:47:00.360 deficit for a little while but it isn't now see people get confused because they think calories in and
00:47:05.040 calories out are like two independent variables but they aren't they're tied together because
00:47:09.560 calories in affects calories out so what has to happen is when you hit one of these plateaus you
00:47:16.080 either you need to recreate that deficit whether it's with consuming less calories increasing your
00:47:22.280 activity or a little bit of both gotcha so this is gonna it's a process and you also talk about it
00:47:27.020 you know one one option too as if you're trying to lose a lot of weight like take breaks every now
00:47:31.360 and then just for the psychological rest so you say you lose 20 pounds all right we'll just kind
00:47:36.800 of maintenance that for a month and then go at it again yeah absolutely i think i think the grind of
00:47:41.940 long periods of dieting can just like wear you down so like giving yourself like saying okay i'm gonna
00:47:47.980 lose 20 like let's say somebody had 100 pounds to lose saying i'm gonna lose 20 and then i'm gonna
00:47:53.400 give myself a month where i'm just eating at maintenance and just trying to maintain that weight loss
00:47:57.080 and that can be helpful for two reasons one it's a mental break and two whatever you go on that
00:48:03.520 maintenance phase it will help you maintain your metabolic rate a little bit better so there's
00:48:09.100 actually research on diet breaks that shows that if you use a diet break where you're eating at
00:48:15.300 maintenance for a period of like a week or two it can actually prevent metabolic slowing a little bit
00:48:20.640 better than if you're just straight dieting so you there's a double effect you get uh the benefit of
00:48:27.400 you can maintain your metabolic rate a little bit better and you have a mental break from the diet so
00:48:33.140 i think that's actually a really good way to construct things for people who are trying to
00:48:36.960 trying to lose lots of weight or even with my regular clients i'll do like a lot of times i'll do
00:48:41.360 two weeks dieting and then one week break or three weeks dieting one week break or three weeks
00:48:45.960 dieting two week break you know that those sorts of things or four weeks dieting two week break
00:48:49.920 so i'll use different iterations of that in order to kind of help keep things going right it's like
00:48:55.780 a deload week with barbell yeah kind of yeah exactly let's say you want to you know you want to get
00:49:01.560 into running but you're also trying to lose weight or let's say you want to get into barbell you know
00:49:05.120 power lifting or whatever is like increasing performance in those you know athletic domains
00:49:09.900 and losing weight are those like diametrically opposed goals like these should go for one or the
00:49:14.500 other or can you do both at the same time you can do both at the same time i think the thing to
00:49:19.180 keep in mind especially like running because you're as you get lower weight you're going to
00:49:23.380 be more efficient i think the thing to keep in mind is that if you're if you're doing something
00:49:29.880 like power lifting or bodybuilding or something like that you're not going to build as much muscle
00:49:35.240 and strength as you would as if you weren't restricted but that doesn't mean you can't get
00:49:39.600 stronger and that doesn't mean you can't build muscle you absolutely can especially if you're somebody
00:49:44.320 who's has a lot of body fat you can still build muscle when you're when you're dieting because you
00:49:49.160 have that even though you're in a calorie deficit you have so much adipose tissue that your body can
00:49:55.600 kind of use that as a cushion to spare protein for building muscle but as you get leaner and leaner
00:50:02.820 it'll become more and more difficult to do that but no i don't think they're necessarily
00:50:07.120 diametrically opposed i just think you have to be honest that okay if i'm going to diet and i want
00:50:11.560 to lose weight i'm probably not going to get as strong as i possibly could as if i was not dieting
00:50:17.460 but keep in mind in powerlifting you might actually get relatively stronger for your body weight because
00:50:24.580 we do have body weight correctional scores right so even though you may you may not get as strong as
00:50:30.540 you possibly could have absolutely your relative strength may actually be higher is that does that
00:50:35.980 make sense yeah that makes sense like that's like the wilkes score exactly well i actually just
00:50:39.780 recently changed it to something else but yes it was your wilkes score for about 50 years
00:50:43.380 right well lane this has been a great conversation is there some place people can go to learn more
00:50:47.980 about your work yeah biolane.com is my website all my stuff's on there you can there's we got a bunch
00:50:53.920 of free articles we also have a member site i think you said that you were on the site yeah i'm a member
00:50:58.820 of the site awesome so we have content but i think a lot of people they use it for the workout builder
00:51:04.180 which is basically we have about 30 plus training templates on there for anyone from beginner to
00:51:11.200 advanced for people who want to build muscle get stronger or and we also have female specific
00:51:18.120 routines although that's probably not my demographic on this podcast but um and that's for you can you can
00:51:25.240 get access to that workout builder for uh 12.99 a month and i always say well you know that's about what
00:51:30.820 you'd pay for the price of a cup of coffee uh at a starbucks every week if you just went once a week
00:51:36.060 so i think it's a pretty good deal to get you know customizable programming for that and then if you
00:51:41.920 guys want to check out my ebooks you can go to the biolane store.com and click on the accessories tab
00:51:47.040 or the direct links to each ebook i have the complete contest prep guide which is you know if you're
00:51:53.860 interested in doing a modeling show it'll show you everything to do from point a to point z
00:51:57.980 and that you can get that at contest prep book.com and then fat loss forever which we've been kind of
00:52:03.380 discussing i mean really a fat loss manifesto it's almost 400 pages and basically we'll show you
00:52:11.800 everything from from how to lose weight how to keep it off what are the behaviors you're going to need
00:52:18.720 what about the diet after the diet we really spent a lot of time on it we've already sold like 5 000
00:52:24.260 copies in just a few weeks and people are raving about it and if you want to get that the direct
00:52:29.220 link is how to lose fat forever.com and check those out then i'm on social media as biolane on pretty
00:52:35.680 much every platform fantastic well lane norton thanks for your time it's been a pleasure thank
00:52:39.700 you brett appreciate the time man my guest today was lane norton he's the author of the book fat loss
00:52:44.760 forever you can find out his website biolane.com also check out our website aom.is
00:52:49.940 slash biolane where you find links to resources where you can delve deeper into this topic
00:52:53.900 well that wraps up another edition of the aom podcast check out our website
00:53:09.440 artofmanliness.com where you can find thousands of well-researched thorough articles on just about
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00:53:25.540 or family member you think would get something out of it till next time this is brett mckay
00:53:29.400 encourage you to not only listen to the aom podcast but put what you've learned into action
00:53:48.260 you
00:53:50.320 you