#77 Mindwise With Juliana Schroeder
Episode Stats
Summary
Juliana Schroeder is a PhD candidate at the University of Chicago Booth School of Business where she's specializing in Social Cognition, Decision and Judgement. She's a research assistant for a guy named Nicholas Eppley who wrote a book called MindWise, which is all about how our brains are evolved to read the minds of others and the benefits we get from engaging with others through small talk.
Transcript
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Hey everyone, Brett McKay here and welcome back to another edition of the Art of Manliness
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So today's podcast, I'm talking to Juliana Schroeder.
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She is a PhD candidate at the University of Chicago Booth School of Business where she's
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specializing in social cognition, decision and judgment and she's a research assistant
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for a guy named Nicholas Eppley who wrote a book called MindWise which is a really fascinating
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book and it's all about how our brains are evolved to read the minds of others and we'll
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get into that what that means reading minds of others but in a nutshell it means something
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we do every day whenever someone says something that might be sort of obtuse you know it's
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not very explicit we our brains try to figure out what that person really means either through
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looking at body language looking at where they look the context a whole bunch of things to
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figure out what the other person is thinking and the research suggests that our brains are
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evolved for this sort of mind reading and in the research for this book Juliana and Nicholas
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uncovered a lot of cool insights about social cognition and how our brain works whenever
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we try to read the minds of others and we're going to talk about that today I think there's
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a lot of great practical takeaways you can take away from this research so for example we're
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going to going to talk about how whenever you gain status in some way either through position
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or through money there's a tendency to dehumanize others where you think they're like not really
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a person so you kind of treat them not that great and we're going to talk about what you
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can do to avoid that we're going to talk about how men and women mind reading differently and
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how they also do it very similarly we're also going to talk about the benefits that we get
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from engaging with the minds of others through small talk so there's a really a lot of cool
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stuff I think you're really going to enjoy this podcast I'll give you a heads up Skype was
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kind of acting funky this day when we did the podcast so there's some parts that are pretty
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choppy I apologize that in advance I'm trying to work out a better solution to the podcast
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interview set up so hopefully we'll that won't be a problem anymore all right so let's do this
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mind wise with Juliana Schroeder all right Juliana Schroeder welcome to the show thanks for having me
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okay so you are a PhD candidate at the University of Chicago School of Business in behavioral science
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correct that's right I'm actually doing a joint degree program in behavioral science and social
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psychology okay and you've been working under Nicholas Epley that's right he's my primary
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advisor okay well so he wrote this book it's really interesting called mind wise and you from what he
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told me you've helped him with this you did a lot of the research a lot of the the grunt work on this
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and uh well I helped a little bit but you know with all his writing and he's sort of absolutely the
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brains behind a lot yeah well it gives me more credit than I do probably well that's it's very kind
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I mean I'm sure you you did a lot more than you think you did we'll talk about that actually because
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that's kind of yeah actually that's a good segue into some of the research yeah um so mind wise he
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makes the case in the book that we're that we're as human beings we're evolved to be mind readers
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and that it's our sixth sense uh what does he mean by that how are we mind readers
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um so so what he means by that is that you know humans are social animals and so every single day
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um we're interacting with other people there's almost nothing that we do that doesn't involve
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at least the presence of other people if not physically interacting with them any sort of
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big goal that that we want to be able to fulfill is going to involve having others um in some
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way and so in that sense we're constantly interacting with other people and we need to
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coordinate with them so um some actual researchers have suggested that um one of the reasons that we
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develop language is in order to coordinate socially um to sort of express what's on our minds so
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there's a reason why Nick calls it our sixth sense is to go sort of every single day we have to think
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about what is going on in other people's minds we have to be able to um coordinate with them we have
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to be able to try to predict that and intuit that and even though we have actually no direct access
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into their mind so language might be one of the closest um way sort of the most direct ways in fact
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that we can tell what's going on in someone's mind because they say explicitly verbally tell us um
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then you can also look at the non-verbal cues as well but those are often not quite as informative
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um and so we have to sort of try to read the minds of others um by using sort of a number of different
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strategies okay is this the same as theory of mind um so theory of mind is uh essentially an umbrella
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term that describes sort of the the theories essentially that we have about other people's minds
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and so um being able to read a mind it's sort of a more specific differentiation of that so being
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able to sort of i might for example i might have a theory that you um are sort of as competent and
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as feeling as i am in lots of different ways but i might not be able to specifically intuit exactly
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what it is that you're thinking in the moment that we're having this conversation okay so i think
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they're sort of very similar term but my reading is a little bit more specific in the way that nick is
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referring to it okay so examples of mind reading are would be like um just figuring out like what people
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think about you right when you're having a conversation like am i coming off well to this
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person is that example of mind reading exactly so i mean right now we're sort of in this difficult
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situation where we're having a phone conversation i can't sort of see your face but i can hear the
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words that you know you're speaking and i'm trying to sort of anticipate your questions as i come of
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course i've had some extra help on this because you sent me some of the questions um but also trying
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to guess what it is that you're what it is that you are thinking as it is as i'm talking so that's
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a somewhat difficult task but i'm doing it sort of intuitively and innately online i'm thinking of
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what you're thinking as i speak and it's it's difficult if you break it down but in fact you
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know this is something that we're doing all the time and we have to do all the time every time that
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we communicate with someone interesting so like also like when you for example when i talk to my wife
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and then i say something and then i can tell she i mean i'm trying to figure out did she like respond
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well to what i said like you're trying to read that body language is that like that's mind reading
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again right there uh yeah nick actually has a great story where he gave a gift to his wife and she
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started crying and she thought that she was very very upset about the gift but in fact she was crying
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because she was so happy because she loved it so much and so sometimes when you focus in on like a
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specific non-verbal cue it can be a little bit misleading and um in particular people really
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seem to have the sense that they can read other people's cues pretty accurately and they tend to
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sort of overestimate the extent to which they're actually able to do that so i think that you know
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i'll be able to tell what you're feeling and what you're thinking just based on sort of reading your
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face but in fact that's actually very very difficult to do okay people tend to be pretty bad at it
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yeah yeah we'll talk a little bit about that um because yeah while we're evolved for it like we do
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it we we mind read all the time without really thinking about it and we're actually pretty good
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at it um we do make a lot of mistakes and um one of the ways that we fail to successfully read the
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mind of others is when we dehumanize them and i guess this is an area that you specialize in and
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you've been doing a lot of research on is that correct sure so dehumanization is sort of an
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one of the more extreme consequences of not being able to read someone's mind and so as opposed to
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simply sort of mispredicting the valence you'll maybe sound happy in in the last thing that you
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said and so i i think you're really extremely happy but in fact you aren't so happy so i might just make
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up a misprediction and like that dehumanization is more like i completely sort of overlook um a
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fundamental aspect of your mind either the ability to think or the ability that you have to feel
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um and so this kind of happens in one of two ways um one is like i mentioned sort of just overlooking
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it so lots of factors sort of lead us to sort of just fail to see what's going on in other people's
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minds um even just egocentricism like being inside my own head can lead me to overlook what's going on
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in sort of other people's heads um and that kind of dehumanization is um something that we've
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recently termed dehumanization by omission so we're just sort of overlooking um what's going
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on in someone else's mind for a number of possible reasons which we can talk about and then there's a
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second kind which is um what people tend to think of when we use the term dehumanization and we call
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this dehumanization by commission which is more of the overt proactive um in the cases of groups that
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are enemies that have historical conflict um the dehumanization which is really antagonistic
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so like i have some research on um palestinians and israelis um and sort of how they perceive each
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other and sort of ways to overcome that and so that's the dehumanization by commission a really
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aggressive dehumanization so there's these sort of two pathways and people conflate them a lot
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and they lead to some of the same outcomes interestingly enough so you might think that sort of
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being um aggressive and antagonistic towards someone would lead to really different outcomes
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than just merely being apathetic and overlooking aspects of their mind but in fact some of the
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outcomes are kind of similar which is interesting interesting so i mean basically what dehumanization
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does is that you look at the person you don't you think they're mindless like they don't have a mind
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right so it's like not worth even trying to read yeah essentially um yeah you basically either think
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they sort of don't have much competence or you don't sort of understand or see their agency
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or the other side of it is um not being able to see that they have the ability to feel so sort of
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assuming that they're emotionless um and unfeeling okay gotcha so uh so i guess an example of i mean
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would this be an example of the uh dehumanization by omission there's been some research lately that said
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that uh rich people or people in positions of authority or power are less empathetic
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um absolutely yeah absolutely so i mean how does how does that why is it so i guess
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is it just because like you think like what i mean like positions of power it's like even doctors
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right might look at their patients as a mindless person like they dehumanize them in a way i don't
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think they do it purposely but they do can you talk about that a little bit yeah absolutely so um
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there's a couple different lines of research that you're referring to so one of them um is the idea
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that when people have resources and you can think of that as power or money um or status being high
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status that sort of um frees them from be from having to worry about others as much or having to think
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about others as much and so it causes them to become more self-centered and more narcissistic
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so there's actually like fantastic research that shows that just making people feel like they have
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more power causes them to like look in the mirror more at themselves when they have the opportunity to
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do so and also it causes them to um sort of show less compassion for others so um so one study that i
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really like they looked at um it's a field study where basically the researchers um just stood at
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pedestrian crosswalks and they had some um a confederate standing at the crosswalk trying to
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cross the street and they basically looked at the cars that were willing to stop for the person and let
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them go and cars that would not stop and cut the person off and the cars that cut the person off
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tended to be uh cars that more rich people would buy so the more expensive cars are the ones that
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were more likely to cut people off and so you can sort of imagine all sorts of reasons why this
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might be the case but essentially um what a lot of uh research has suggested is that people
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there's something called the social distance theory of people who have more resources can be more
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distant from others because they're more independent they don't need others as much and so therefore
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they just simply don't have sort of the motivation to think about them and power operates in much the
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same way where if you're in a high power position you may um use other people like as an employee you
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might use employees in order to fulfill certain work goals so you might not be sort of focused on
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them as humans or as people you don't you you don't have to do so because you're in high power and so
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you know you're not sort of fundamentally connected that to them in such a way that you would need to
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be paying attention to them so i mean and this happens with doctors too because like sometimes people
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go to the doctor you're like i feel like my doctor doesn't listen to me yeah so we think there's
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actually something a little bit different going on with physicians and um yeah i mean absolutely so
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physicians are high status and and often high power um and so there could be simply the idea that they
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have resources but there's um other like specific aspects that pertain to physicians which is that um
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a patient to them there's a couple things one is that a patient it sort of represents a health
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problem that needs to be fixed and so in that sense um patients often become sort of a goal that
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needs to be sort of satisfied and so they become they become what their health problem is and they're
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construed as such so you might often hear like a physician who talks about a patient not in terms of
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their name like this is my patient juliana but in terms of her problem like she has thyroid cancer so i'm
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just thinking about how to solve the cancer and another thing particularly with physicians is that
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um there's been some research that suggests that if they get too involved with their patients and if
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they really feel their patients um all their emotions and their pain and really empathize with
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them that can actually lead to burnout um which can actually be negative for both parties in the
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interaction um so in fact uh it's been shown that through medical school sort of when um medical
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students start school they do show more compassion but they actually learn to sort of reduce that over
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time and that can actually be adaptive for them because of the less burnouts the people who are best
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able to sort of detach from their patients are often the ones who don't burn out as quickly
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i have a friend uh from high school he he's a medical student or i guess he's done now but he um
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when he went into it he had he was very like he did it for like all the right reasons right very
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idealistic and then i remember talking to him i was in new york city one for a business trip and uh he
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was doing his residency at jamaica queens which is like just this there's all this stuff there's a lot
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of just a lot of churn going on there in the er and he'd become really jaded in a lot of ways it's
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really surprising because i he just uh he kind of became detached um a little bit and i think but
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he's done well i mean he survived and i think he he kind of talked about this like if i don't like
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you just get burnt out um when you try to just be empathetic all the time with these these patients
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um so that's right it's really interesting yeah i mean you can imagine that there's some sort of
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self-protection that needs to happen in order for you to sort of survive the day-to-day duties of
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seeing people die and witnessing that and not getting overly involved in that but at the same
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time you know patients clearly state that they want their physicians to show them empathy that they
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really look for those patient focused emotions in their physicians um and so as a physician you kind
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of have to balance between those two okay so here's the question how do you avoid that um dehumanization
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as you gain in status whether you know you make you become more fluent than your friends or those
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around you or you gain power in some way uh how do you avoid that dehumanization where you don't think
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about others and treat others like they don't have a mind yeah that's a great question so so because
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this tends to fall into the category of what we call the dehumanization by omission where it's not that
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people are you know consciously trying to you know dehumanize others it's more just that they are no
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longer motivated and no longer need to really care a lot about other people's mental states um if you
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can motivate them um certainly they are able to sort of notice everyone's mental state so in one study
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for example um they made people into the role of this one experiment they made people um put
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participants into the role of a manager or an employee and um they had the managers um focusing on
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uh product oriented goals so they gave the manager all these goals to produce certain products a line
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of workers who were in a you know a factory set up and um and in that case the managers couldn't
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afterwards they couldn't remember the workers names they um didn't know much about sort of the
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workers mental states at all they didn't they didn't notice the workers that much they were just
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really concerned about producing the products and then in the second condition they had the exact same
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setup but they told the managers um that they need to be people oriented instead of product oriented
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they said you're the manager your job is to watch out for the workers um make sure that they are um
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motivated and enjoying their jobs and you want to really focus on like developing the people
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relationships in the firm and so in that case the managers were like highly motivated to focus on
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the workers and then they really noticed everything going on with the workers and they could remember
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their names afterwards just fine and so it's just a matter of sort of motivating them differently
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um and so i mean one thing you know as you for example if you were to gain status or power
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it's simply to just consciously try to remember um try to motivate yourself to think about others to
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continually think about them and you can even like change aspects of your environment to try to
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particularly provoke that so you might try to go to lunch you know every day with a person in your
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environment or some a worker if you're in a farm for example and then that will you know force you to
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actually focus on them for some set amount of time in a context outside of a work context and it'll
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make you think about sort of their mind more broadly as opposed to what they can do for you um so you can
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try to set up those kind of prompts within your sort of environment situation to remind yourself to
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focus on others interesting so you have to just be more intentional and self-aware i guess
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about your status because i think that's a problem i think a lot of americans might have
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is that we like to pretend that we don't have differences in status you know we like to you
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know we're all very democratic so i think some people who become affluent they're like oh i'm just
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like everyone else but they they're not you know and so and i think they don't they're not deceiving
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themselves yeah so it's just you have to be kind of self-aware and i guess we're going to talk
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about that in and later on in the the podcast because um while we're you know we're not very
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good sometimes at reading the minds of others we're also not very good at reading our own mind
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sometimes which is really surprising um but let's get back to this dehumanization dehumanization
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because i think it's um really there's an interesting article i guess was in the new york times
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about talking to strangers um and i guess this is it's sort of dehumanization by omission sort of a
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mild form of it but you know the research that um nick talked about in this article was you know
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we get into subways or into train cars and like we're just crammed like we're touching people
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but we like act like they're not there um and we just pretend like they're these sort of bodies and
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we don't even they don't have minds we don't talk to them the entire time even though we're so
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physically and intimately close to them or physically why do we do that i mean why is it that we can like be
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touching a stranger but like we just won't even talk to them or look them in the eye yeah um this
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is uh great research but nick and i which that we just published a paper on it um and essentially
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what we find is there um that you know when people are strangers in these environments like public
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transportation we would look at trains buses even cabs with a cab driver and also even in situations
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like waiting rooms and grocery stores you know you're surrounded by strangers and you don't think
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of them as being social agents um you don't think of them as being someone that you could have a
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conversation with it's more just this person is sort of an obstacle in the case of public transportation
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they're sort of part of the seat it just happens to be someone in the seat it's not really you think
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of them more as objects than the sexual people and um part of the reason why um part of the reason why
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this occurs is because of um social norms that are in place so especially in trains um there are now
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sort of silent cars where you're not even allowed to have conversations and so no one talks and this
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is the norm that people tend not to have conversations in trains and stuff like stuff and what that actually
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ends up causing is um what we call pluralistic ignorance um in which essentially um i perceive i
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notice that other people who are not talking um i'm very aware of that and i i make an assumption
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about what they want based on their behavior and so if i i see all these people who aren't talking i
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assume that means they don't want to talk which seems like a pretty reasonable assumption right so
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they're not talking that must mean they don't want to be bothered they don't want to talk
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um but when we actually ask people what they want um they say that they're actually you know they're
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bored on a one hour long commute into the city in the morning and sometimes they do want to talk
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um so you might say yeah i'd be relatively interested in having a conversation with someone if we ask them
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on a scale of one to seven they might be like at a four and then we ask them well what do you think
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other people would want would other people want that as well and in fact they think other people want it
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less so other people on a scale from one to seven wouldn't be more like a two or three um and in
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fact every this happens for everyone though because everyone's at sort of a four and they always
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underestimate um what the others are at and that's because of pluralistic ignorance they assume that
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because other people aren't talking they don't want to talk and the reason why no one's talking in
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the first place is because of the norm so it becomes it basically becomes a really wicked
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environment which is that nobody's talking then that that's a norm um everyone continues not
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talking and yet everyone sort of wants to talk a little bit but no one ever learns that that's what
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other people want because no one starts talking so it's just it's a continual the negative cycle of the
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wicked environment you never learn that other people might want to talk only way to learn
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will be of course to break the norm and have a conversation and that's not something people
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would typically do um some people do this and we force people to do this in a series of experiments
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um and they actually found out um that it was relevant it was pleasant um to have a conversation
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with a stranger and this was not something people would have predicted so people will predict it would
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be terrible to talk with a stranger um in any of these domains that we've looked at um except with the
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one exception being cab drivers people have a mixed i can talk about that more detail but people have
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mixed predictions of what that experience will be like and partially that's because some people know
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what it'll be like because they do talk to their cab drivers but in most of these cases when people
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don't have an experience with talking they think it'll be a bad experience yeah which makes sense
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because they don't do it is anything you'll be awkward and the person will say no
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what right so it's interesting um what it is specifically that's stopping them and people sort of seem to
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they're idiosyncratic worries about different things so some people seem worried about starting
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the conversation like you mentioned like they worry that they'll be socially rejected um and in fact
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uh in all of our experiments we've run so many of these dozens of these experiments um either you know
00:24:56.960
there are some cases in which someone's like wearing headphones or something and they don't respond
00:25:00.800
right away but in all the cases that we ask someone to talk and they report it back to us
00:25:05.920
they always said the other person responded you can imagine that you know in your mind you're
00:25:11.680
thinking oh what if the other person says no and you worry about rejection but if you were actually
00:25:15.900
in that situation you just said hi to someone how hard would it be not to say hi back yeah that's
00:25:22.080
actually i mean then once you say hi then the other person pretty much has to respond back to you
00:25:27.480
um that's not something you you think of immediately but in fact you know when you're in that
00:25:33.080
situation you're sitting next to someone on a bus you say hi the other person is going to respond
00:25:37.980
yeah yeah that's that's a social norm that's what you do exactly and so in fact you know in that sense
00:25:44.360
the social norms are working in direction of your favor and then another sort of little idiosyncratic
00:25:49.020
um concern people have is how to get out of the conversation so we think of these as barriers to
00:25:55.000
entrance and barriers to exit so some people are like how what if it's a bad conversation i can't end it
00:26:00.360
and you know you're stuck on it and particularly we haven't run the airplanes yet but people really
00:26:07.880
have this intuition with airplanes like what if i'm on a 12-hour flight and i can't end the
00:26:12.960
conversation um but in fact you know i think that also is easier than people expect so you know you
00:26:20.460
pull a magazine out and start reading or you put your headphones and there's like these clear signals
00:26:24.820
and then the conversation just sort of ends at that point so i don't think it needs to be i think
00:26:29.700
people really build this up in their mind more so than it would exist in reality which is interesting
00:26:35.560
yeah so the the only person that's making this awkward is you basically a lot of right yeah right
00:26:42.000
you're making it awkward in your own hypothetical scenario that you create in your mind um so talk
00:26:47.340
about the the taxi cab drivers why was that sort of people had sort of mixed reactions on what it
00:26:52.740
would be like or wouldn't wouldn't wouldn't be like yeah so the taxi cabs are really interesting
00:26:58.120
because um it's less of a wicked environment so i mentioned this idea of um robert hogarth term this
00:27:06.120
coined this term called wicked environment in which people never learn because the environment is set up
00:27:12.600
such that the norms are never to begin to have the experiences but you never learn what the experience
00:27:17.240
will be like but um cabs are nice because it's sort of a private environment um so you're not so
00:27:24.620
worried about disturbing other people and also you have to talk to your driver at least a little bit
00:27:29.440
in order to sort of give them the directions of where to go um and so there's sort of an easy
00:27:33.880
icebreaker conversation starter um in that sense and so actually um when we went to the midway
00:27:41.080
international airport in chicago and surveyed travelers who were catching cabs home
00:27:45.460
um about half of them said that they regularly did talk to their cab drivers um which makes sense
00:27:50.960
the environment is sort of set up as such that it would be sort of easier to have that conversation
00:27:54.820
if you wanted to um and so half these people had experience with what that is like and then the
00:28:01.200
other half did not have any experience they said that they have never talked to cab drivers they
00:28:05.880
wouldn't want to do that and um and these people make opposite predictions about what the experience
00:28:11.220
will be like and the people that have talked say it'll be a great experience
00:28:14.760
um the people that have never talked they think it'll be a terrible experience which you know
00:28:19.780
once again make perfect sense that's probably why they talk and don't talk um but what's really
00:28:24.460
interesting is when we then randomly assign people into conditions and one of the conditions ask them
00:28:31.320
to have a conversation and these are both people who normally talk and also people who normally don't
00:28:36.360
talk even the people that normally don't talk we said can can you for the purposes of this study
00:28:41.180
have a conversation with their cab driver today and they agreed and we gave them candy
00:28:46.340
to incentivize them and they agreed to do it and then when they did it and they told us how it was
00:28:52.800
um turns out they were wrong it was pleasant for them in fact it was actually even a little bit more
00:28:57.560
pleasant for them than it was for the people who normally talk and have a conversation but it was
00:29:02.400
at least as pleasant of an experience um yeah for the and so uh basically the people who never
00:29:09.480
talk to their drivers they are wrong about what that experience will be like they think it'll be bad
00:29:14.540
they're wrong about that when they talk they find out that it is actually pleasant on average so they
00:29:20.300
look just like the people on the trains and the buses who never talk and they think it'll be a bad
00:29:24.060
experience and then um there's also this sort of other half of the sample that they do normally talk
00:29:29.460
they know what that'll be like and they're correct and so those are the people who have the experience
00:29:34.240
and they uh and so they are able to sort of change their environments and have these conversations that
00:29:39.420
are giving them some pleasure some happiness on a more regular basis because they sort of figured
00:29:44.440
out what that experience would really be like great so like the takeaway is like talk to strangers
00:29:49.660
or may at least try to talk to strangers because it'll be a lot more pleasant than you think it's going
00:29:53.520
to be yeah i mean i'd say that um so you know nick and i have looked at these environments that are
00:30:00.980
generally tend to be fairly negative so commuting experiences are are one of the worst experiences
00:30:06.560
that people have um so there's a seminal study by daniel kahneman in which they sample they did
00:30:14.440
experience sampling so they had a big sample of women who did all these different things during their day
00:30:20.580
in texas and they every they would give them buzzers and they'd buzz them every couple hours and say
00:30:25.040
what are you doing right now and how are you feeling and so you might be working and you feel kind of
00:30:30.600
generally happy you might be sleeping and you're just woken up you might be reading whatever you might
00:30:36.060
be commuting is one of the things that all these women were commuting a lot and so out of all the
00:30:40.620
different activities that they did during the day their commuting was the worst so if you buzz someone
00:30:46.200
during their commute and say how are you feeling people say they're really unhappy it's not it's
00:30:51.760
not a good time for them generally during the day and so i mean but you can imagine particularly
00:30:56.220
in these it's sort of the perfect environment where you're not that happy to begin with there's not
00:31:01.920
much to do um that's a really good time that you might want to strike up a conversation with someone
00:31:08.040
because that you know that's generally a positive thing to have a conversation with someone and even
00:31:13.160
with a stranger and in particular you know in contrast to the relatively negative experience of
00:31:19.480
uh being on your commute by yourself that can make that that sort of better and we also um we're just
00:31:26.940
now starting to look at what would happen if you continually did this so all we know now is that it provides
00:31:32.340
sort of a brief boost in mood um and happiness um that could have downstream consequences throughout the
00:31:40.180
day but we don't really know exactly what those would be but you know it might be that if you
00:31:44.300
get it every single day that might lead to more long-term consequences so i can't i can only speculate
00:31:50.300
on those right now but um absolutely that would be sort of my recommendation okay to try to have some
00:31:55.380
more conversations with strangers particularly in these cases when you don't have much else to do
00:31:59.660
yeah like one for like i try to do and i think you talk about this in the book is like talking
00:32:04.160
to like the checkout person at the grocery store instead of just sitting there like watching them
00:32:09.960
scan the thing like actually like talking like how's your day what are you doing this week i did that
00:32:13.700
last night with the guy who's checking me out at the grocery store we had a we had a pleasant
00:32:18.560
conversation you know so i felt a little better afterwards oh great yeah there was another study
00:32:26.300
that came out where they um they had people talking to the starbucks baristas um while they were making
00:32:32.140
their coffee and so that's another time you just are standing around waiting you might as well strike up a
00:32:36.940
little conversation and yeah people felt happier afterwards i think it also reflected more
00:32:41.420
positively on the brand it actually fell more positively towards starbucks as a whole which is
00:32:46.340
you know great idea for companies to be trying to engage people sort of to build their brand image as
00:32:52.600
well interesting okay um so one of the first way we kind of mistake reading the minds of others is
00:32:59.280
um we just talked about like the dehumanization like thinking they don't have a mind or they have less
00:33:04.040
free will or they're not a social agent um another one that i thought was another mistake we make which
00:33:08.880
i thought was interesting is whenever we uh it's not dehumanization it's whenever we give something a
00:33:16.380
mind that actually doesn't have a mind right we treat it can you um give some examples of this mistake
00:33:22.620
yeah so um what we call it anthropomorphism so i'm attributing mind to some non-human agent
00:33:31.860
so um there are actually products that are designed now to be to seem sort of lifelike i mean you can
00:33:40.180
even think of children with stuffed animal giving their stuffed animal like a name so this isn't just
00:33:44.700
a stuffed bear this is mr bear um they'll talk to it and also we found that sort of cute um
00:33:52.540
cute things tend to be anthropomorphized more for reasons i can talk about later um but here's a
00:33:59.240
great product that came out on the market recently from a chicago booth alum actually it's called
00:34:04.660
clocky and this is a part of this is an alarm clock that um when it goes off in the morning not only does
00:34:13.200
it buzz it um rolls around um on your bedroom floor in random directions so you have to actually get up
00:34:21.060
catch it in order to wake up and um well listen so you know it's a good idea in terms of making
00:34:27.940
someone forcing someone to wake up absolutely but they you know as a stroke of marketing genius not
00:34:33.460
only did they sort of make it so that this is just an alarm clock that moves around they gave it like a
00:34:38.540
whole personality so they call it clocky they say they put eyes on it and stuff it looks like you know
00:34:44.580
it looks like it's live it moves in random directions and they say that in all of their
00:34:49.700
descriptions on the website they refer to it as a he like he does this he does that and this is what
00:34:55.060
he'll do when you catch him um and so people get like really attached to and there's built up like
00:35:01.580
quite a following so it's not just you know an alarm clock that moves around this is clocky this is like
00:35:06.900
my alarm clock and people you know attribute mine to it and get attached and um there are lots of
00:35:13.400
interesting consequences from this so um one thing that um nick ethley has recently done some research
00:35:19.800
on with adam wait who's a great professor at kellogg and he's also adam wait who's the one who um came
00:35:25.680
up with these names of dehumanization by commission dehumanization by omission along with nick and i
00:35:31.480
and um joy heathner they've done research lately on driverless cars so um general motors is one company
00:35:39.780
there could be other ones as well they're trying to develop these driverless cars and how do we get
00:35:44.040
people to feel comfortable about that that um because you know you can imagine that's going to be a
00:35:49.040
strange experience for people the first time how do we get people to trust their cars um and can
00:35:55.800
anthropomorphizing cars change people's attitudes towards these driverless cars
00:36:01.660
um well the short answer is uh yes yeah yeah that's interesting i mean i thought it was interesting
00:36:08.940
the research that talked about um i think it was in a car factory where when the machine wasn't
00:36:15.060
working correctly like all of a sudden it got a personality like the people talked about it like oh
00:36:20.420
he's acting up today and like it's like it like it like it had a mind of it but nothing it didn't
00:36:25.920
have a mind it wasn't like willfully trying to be um you know not work right and make things
00:36:31.540
unpleasant for people it just it wasn't working but people treated it like it was exerting some
00:36:35.520
sort of will and trying to purposely upset them yeah so um nick and adam have suggested that there
00:36:43.480
are primarily two reasons why we anthropomorphize things and one is i'm wanting to connect with them
00:36:50.880
so people who are lonely actually tend to anthropomorphize more that's also the idea that
00:36:55.380
why we anthropomorphize cute things more and then the other one is sort of what you're referring to
00:37:00.120
which is trying to understand our environment um so suddenly needing to make sense of something
00:37:05.760
and so i think we've all had this experience where like our computer breaks and we're like what are
00:37:10.540
you thinking what's going on like what what do you want from me and you start sort of talking to
00:37:14.980
your computer when it breaks as if it's alive um and getting really frustrated and angry at your
00:37:20.940
computer even though that will not help matters at all um whereas sort of the rest of the time
00:37:26.120
when everything's working as normal it's just a machine yeah and so um there's been many sort
00:37:31.620
of examples of this when something breaks down that's when you start to wonder what's going on
00:37:36.080
with it also um like i remember i said clocky moves in sort of random directions and also at random
00:37:42.980
speeds um if something is moving randomly as opposed to just moving um constantly uh in one direction
00:37:51.700
then we're more likely to think it has a mind yeah even though it does patterns in the randomness
00:37:56.700
yeah even though it doesn't right because we like to even though it's programmed to move randomly yeah
00:38:00.400
because we like to create narratives right in our mind like that's we're narrative we're storytelling
00:38:03.940
machines as well as mind reading machines like if something's happening randomly there's got to be
00:38:08.860
a reason for it even though there's not right right we see patterns from it and i guess i mean like
00:38:14.460
that sort of knowing that we do that um can i guess reduce amount of like a lot of stress in your life
00:38:20.300
you know when something goes wrong instead of getting angry about it and like anthropomorphize
00:38:23.940
you know whatever that word is i can't say it um anthropomorphize yeah anthropomorphize uh just
00:38:29.340
you know like okay it's just how it's not trying to like purposely make me upset uh it's just something
00:38:35.680
that's happening and just sort of be stoic about it um yeah i think back to that might be a strategy
00:38:44.480
that will work in some cases i i sort of so i hesitate to call anthropomorphism a mistake
00:38:50.120
in some cases i mean absolutely you're treating mind something that has no mind so in that sense
00:38:55.220
that is incorrect but um unless people actually you know literally believe that something has a mind
00:39:01.960
which um well some research shows that that may be the case but in fact you know it can lead to
00:39:07.860
positive outcomes for people it can be adaptive to think of something as being mindful and so in the
00:39:13.380
case where you know driving the driverless cars um when people trust their cars more so the way that
00:39:21.760
they did this um if they gave cars a name they gave it a voice um things like that um that makes people
00:39:30.380
anthropomorphize their cars more they trust the cars more and they're more willing to to be interested
00:39:35.740
in buying a driverless car be willing to um sit in a driverless car and they trust the car more and when
00:39:41.940
when there's an accident they're less likely to blame the car and so those kind of i mean that can
00:39:47.940
actually be beneficial for people right so yeah i mean to the extent that driverless cars would be
00:39:53.720
safer um and humans who are some humans are terrible drivers so is that why google made their like
00:40:01.640
like google released like a their concept of what their driverless car was looking it was like this
00:40:06.160
like cute little animal looking thing is that is that kind of what make it not threatening yeah
00:40:11.840
yeah in fact um some cars if you look at the grill so if you face them head on and look at them it
00:40:19.000
kind of looks like they're smiling and so people actually have a more pleasant association with
00:40:23.780
those cars um which is so car manufacturers are actually doing this purposefully to sort of because
00:40:31.160
they recognize that people have this association yeah and like the i know a lot of the police cars use
00:40:36.600
the charger which is like a really mean looking like it looks like it's angry and they must be
00:40:43.480
doing that purposely i don't know i don't know possibly possibly well it's good it's really funny
00:40:49.260
that that that could have an effect on you like that you mentioned earlier some of the research
00:40:53.300
you've done on israeli palestini relationships um this i thought was a really fascinating topic that
00:41:00.940
was brought up in the book was that oftentimes when we're told like the common bit of advice is that
00:41:05.440
if we want to you know be better mind readers we need to try to get into the shoes of the other
00:41:10.160
person right walk a mile in their shoes and you'll you'll understand where they're coming from
00:41:15.000
sounds really good in theory yeah but it's something it can backfire and uh the with the case of the
00:41:20.640
palestini-israeli relationship that's where it can really backfire can you explain like why
00:41:25.020
getting the other person's shoes uh might not be a good idea sometimes
00:41:29.200
yep um nick ethley and a professor here at booth eugene caruso and max baseman who's at harvard they
00:41:37.760
coined a term called reactive egoism which helps to describe this and essentially it's in cases in
00:41:45.440
which you're really distant from the other person you simply have a totally different set of life
00:41:50.300
experiences or even when you sort of are construing the person as being on the other side of an issue
00:41:55.440
from you so they've done this with negotiations for you negotiating against someone but also you
00:42:00.320
can really vividly imagine it with the case like palestinians and israelis where they just have a
00:42:05.200
totally different set of life experiences you know you know nothing about them at um we research
00:42:12.640
teenagers and a lot of them have had no experiences with the other side except through like checkpoints
00:42:17.280
and that kind of thing um trying to perspective take trying to sort of imagine what it would be like
00:42:23.920
to walk in their shoes is so boring and so difficult that it can actually backfire so you can imagine
00:42:31.520
if you have no clue what it would be like to walk in someone's shoes just simply saying why do you try
00:42:37.120
harder isn't going to work um and so and so what you do instead when someone asks you to really try to
00:42:45.920
imagine what that perspective would be like is you just draw upon sort of a stereotype that you have
00:42:50.240
of that side and which tend to be negative stereotypes um and you sort of build a story
00:42:57.040
that could be sort of a negative story and you imagine all these terrible things potentially that
00:43:00.720
are not really what it would be like to take the perspective of the person it's the constructed
00:43:05.120
narrative that you're making based on basically no information about that person based just on sort of
00:43:10.400
your stereotypes and so then it could actually backfire um so in the in the negotiation experiments
00:43:18.320
um when you when they ask people the perspective take the um opposing party what their first move
00:43:25.520
would be and sort of how they would approach the negotiation then it actually turned out that
00:43:29.680
once people thought about that for a while they became more aggressive so they made more aggressive
00:43:34.320
their first offers and you can imagine that they're when their perspective taking they're thinking oh
00:43:38.560
no what are all the terrible things that this person could do in the negotiation like what are all the
00:43:44.160
hard lines that they could take and so then they sort of are reacting to that imagined story which may
00:43:49.680
or may not be true and then they're becoming even more aggressive um so that's when perspective taking can
00:43:56.080
really backfire yeah so i mean how do you what's the alternative to that i mean instead of
00:44:01.920
in the case of like the israeli-palestini relationships right or in the negotiation experiment or
00:44:06.400
eric situation like instead of perspective taking like what should you do instead if you really want
00:44:11.440
to understand where the person's coming from or try to yeah so what um what nick refers to this as is
00:44:18.800
uh perspective getting so rather than attempting to imagine the other perspective of someone who
00:44:25.280
you have no clue about you actually would want to meet with them or talk with them and use language
00:44:31.440
and and actually try to get their perspective actually asking them what it is oh of course
00:44:36.560
ask them so there's all this exactly it sounds obvious when you say it um but yet you know people
00:44:43.200
don't often think to reach out to the other side or they don't have the opportunity to do so so um
00:44:47.600
the research that i'm doing with israelis and palestinians um we look at teenagers who are brought to a
00:44:52.960
summer camp in the united states it's um a program called aids of pink it's one of the largest
00:44:57.760
middle east code business programs and um and they uh basically bring the groups into contact for
00:45:05.600
three weeks in this summer camp and so the groups have a chance to finally meet the other side to
00:45:11.440
face on the other side and track even form friendships which is part of the reason why
00:45:16.640
it occurs in the u.s as opposed to being uh which is a relatively neutral territory as opposed to being
00:45:23.360
in the middle east um they can even they can even more friendships with each other and um and then
00:45:28.240
this gives them like a totally new perspective on what these people are going through um and sort of
00:45:35.760
by the end of just a three-week camp experience their attitudes have totally changed towards the
00:45:40.880
other side and furthermore we um follow up with them like nine months to a year after they go back
00:45:47.040
to their home countries and uh a lot of people maintain that to change there's certainly regression
00:45:53.920
but a lot of of the uh campers maintain that attitude change and in particular the ones who are able to
00:45:59.600
make just at least one strong connection with the other side the one close friendship or relationship
00:46:08.160
with the other side who are able to make that and especially the ones who can maintain that
00:46:12.560
relationship those are the ones who show the um prolonged maintained attitude change and they have
00:46:19.440
the most positive attitude very interesting um so yeah so just take one so the one we find okay so
00:46:27.200
you mentioned uh stereotyping is something that gets in the way of mind reading because you usually
00:46:30.800
stereotype uh often in the most negative light uh in someone so it's hard to kind of relate to
00:46:38.960
something that's completely foreign from you and a really interesting section in the book i found was
00:46:43.840
how our gender stereotypes can get in the way of men and women communicating so i mean is it uh
00:46:53.280
are we as psychologically different as books like you know men are for mars and women are for venus
00:46:58.480
say we are or are we actually more similar than we think we are um so no i do not think we are quite
00:47:08.240
as different as those books portray and uh and also just to make this clear i don't think you know
00:47:14.960
all stereotypes are negative in fact um sort of stereotyping versus sort of a general impression
00:47:20.720
formation of groups that we don't necessarily know that much about and there can be positive
00:47:24.800
stereotypes as well okay yeah um so women are caring so that could be a positive stereotype that
00:47:30.720
people might have um but uh stereotypes are really interesting and nick portrays this really really
00:47:36.960
well in his book because um there's a reason why we form stereotypes in the first place they're
00:47:42.320
cognitively very efficient um and there is some degree of accuracy in most stereotypes um the problem
00:47:50.400
is that you know they're not entirely accurate and of course with any sort of group of people
00:47:55.840
a single sort of portrait of that group will not capture every single individual within that group
00:48:02.960
um so they can backfire in interesting instances and that can be very negative um and that can lead
00:48:09.600
to lots of negative consequences but particularly with males and females there are right there are many
00:48:14.480
many stereotypes about males versus females and all these differences and and a lot of research
00:48:19.840
sort of highlights what the differences are but in fact if you um look through the data really
00:48:24.240
carefully um there are many similarities as well in fact the differences are not that large and some
00:48:30.960
of them many of them are actually due to just social norms and so um once you sort of eliminate or
00:48:36.240
change some of the norms that people think they're supposed to be um because having a stereotype can
00:48:41.600
affect how you behave because you think you're supposed to behave in a certain way um once you make it okay
00:48:47.120
for people to behave differently sometimes those a lot of those uh those differences actually disappear
00:48:53.120
entirely oh i mean so one example i guess is um one of the big sex differences people talk about is mate
00:49:00.960
preferences um so the stereotype is that um females uh prefer a mate that has resources and more so than
00:49:12.560
males who would more so prefer a mate that has is physically attractive and so um this is a
00:49:19.760
uh is just true um across many cultures um but sort of what that research completely overlooked is that
00:49:28.160
yeah on the margin those preferences are slightly reversed but in fact everyone prefers a mate that's
00:49:33.680
uh kind and intelligent and you know competent so there are lots of other preferences that people have that
00:49:40.880
both sectors share yeah and they're completely identical preferences right and so you know i guess on the
00:49:48.080
margin sort of like 10 step down yeah a female might prefer resources more than a male but you know in fact
00:49:55.200
if you look at the top three everyone wants like a kind and intelligent mate and so there's a huge like
00:50:01.200
there's a lot of similarity there and there's a little bit of difference but there's a lot of similarity and
00:50:06.160
so it gets really um i think the the coverage of that research tends to focus more on the differences
00:50:12.480
and the similarities well it's because i mean we're we like to find differences like that's one of the
00:50:17.040
things you know when things are the same or when things are going well like we ignore that but like
00:50:22.400
when things are different like that we like focus in on that and i guess that's a perfect example of
00:50:28.240
we focus on these differences that yeah they're they're there but they're not as
00:50:31.760
as important as a lot of things we have in common with each other yeah absolutely yeah and people do
00:50:39.840
this all the time they build sort of profiles of others like within cultures within races within
00:50:44.560
genders and so they focus on what the differences are but in fact the similarities might outweigh the
00:50:51.040
differences all right well speaking of men and women we're going to get into some stereotypes here but
00:50:55.280
i mean are this isn't a common thing that women are you know stereotypically they're more intuitive or
00:51:00.960
they can read the you know they're more socially adept than men are is there anything to that or is
00:51:07.200
are we about the same or if there is a difference it's marginal um yeah there actually has been some
00:51:14.240
research on that and um it does seem like there's a very small but significant effect that women do tend
00:51:21.600
to be um a little bit better in um reading minds in certain ways the thing the but um i think the reason
00:51:29.600
why that is is because of um motivation so as soon as you motivate men to focus on other people and
00:51:37.360
then they are just as good as women um it's simply that sort of and this could be because of norms
00:51:43.040
because women think they're supposed to be more you know empathetic or more caring or more focused on
00:51:47.280
others um so maybe because of some of those norms women might pay a little more attention and be a
00:51:53.680
little bit better on average but as soon as you you know as soon as you motivate men to care and notice
00:51:58.800
others then they would be just as good so that's the difference that yes it does show up on average
00:52:04.720
but i think it's really driven by people's motivations as opposed to their actual ability
00:52:08.400
interesting so you know i wouldn't say like women are better than men i would just say that they
00:52:12.000
for lots of possible reasons they seem to be a little bit more motivated to notice other people
00:52:16.000
very interesting well we we don't have much time left but i wanted to get to this i thought this is the
00:52:20.640
one of the more fascinating parts about how we're poor at reading our own minds sometimes
00:52:25.920
we think we're self-aware but we're not what prevents us from understanding ourself and why
00:52:33.600
do we commit those same sort of mind reading mistakes that we do with others with our own mind
00:52:38.880
yeah that's a really fascinating question so people think that they have strong powers of introspection
00:52:46.080
so um i you know i obviously because i have you know some access into my mind i think that you know
00:52:55.200
i can figure out every single aspect of what i'm thinking and feeling and i know exactly why that's
00:53:00.320
occurring and but in fact um people tend to be sort of outcome oriented so if i ask you right now what
00:53:08.240
what mood you're in and you said you're happy or something um you know you know what mood you're in you
00:53:14.960
have you have access to that information um or at least you can construct that very quickly in the
00:53:20.160
moment that i ask it um but then if i asked you why um you'd sort of have to try to piece that
00:53:26.720
together like you'd have to sort of go back and make some guesses like why is it that i'm feeling
00:53:30.640
happy is it because i'm having this conversation or is it because of something that happened earlier in
00:53:34.320
the day or is it there's lots of like possible reasons and um in fact you know your brain has been
00:53:43.120
sort of doing all this work without your knowledge and sort of coming up with a mood sort of online
00:53:48.160
mood in that moment but you don't really know necessarily how it got there you sort of you're
00:53:52.800
aware of like what you arrive at but you don't necessarily know exactly all the different processes
00:53:59.120
that happen to get you there and so um one sort of way that this has been shown in the research is
00:54:06.000
through creative problem solving so um researchers gave people um these uh puzzles to figure out
00:54:14.720
um and so like your remote associates test where you have these three words and you have to figure
00:54:20.480
out the fourth word that links them all together um so blank and lines and something else and the
00:54:26.640
answer is paper you know so there's one word that sort of links the other words together and this is
00:54:30.720
kind of hard for people and they have to think about it a little bit and sometimes people get stumped when
00:54:34.800
it's really really hard and um what what the researchers did is they gave people like a hint
00:54:39.920
they did something where they changed their environment like they put a stack of papers on
00:54:43.680
the desk or something and that and then suddenly people were sort of able to figure out because
00:54:49.440
what the answer was because of that hint that they were subtly given in their environment
00:54:54.400
and then they asked the participants how did you come up with the answer and so people sort of were
00:55:00.480
aware that they had this moment of epiphany like oh but they couldn't they knew that they had it but
00:55:06.160
they couldn't name the cue in the environment that triggered it necessarily they weren't clear that
00:55:12.400
there was some cue in the environment that was triggering it so people couldn't figure out what
00:55:16.160
that cue was because it sort of happened outside of their awareness but they could make up a story
00:55:20.880
so they couldn't come up with some story like oh i had this memory suddenly at the time when i was
00:55:25.040
writing and then it came to me it was paper um but in fact it was the cue the subtle cue but they
00:55:30.640
couldn't name that cue and so people when they're introspecting a lot of times what they're doing
00:55:34.800
is they're just they're doing it from sort of almost a third person perspective they're kind
00:55:38.160
of just going back through their memories or through the day like as an observer and just trying to figure
00:55:42.720
out the same way anyone else would figure out what it is that made them happy or that made them
00:55:47.280
come up with the right answer but in fact um it might not have necessarily been that it's just that
00:55:53.600
people don't have that much insight into the actual processes of their brain so sometimes we're
00:55:58.720
strangers to our our own selves yeah exactly all right and oftentimes we can't we can't predict
00:56:05.840
sort of how we might behave in different situations very well yeah that the the experiment that one
00:56:13.040
guy lapierre lapierre yeah did with the about racism can you talk about that that was like one
00:56:18.240
of the most fascinating things i've i read in the book yeah so this is a really really interesting
00:56:22.080
experiment by a stanford sociologist and um essentially he went to a neighborhood i think
00:56:28.080
in california where they um had sort of a policy at the time this was a long time ago um not to serve
00:56:34.800
groups from certain minorities so i think he went to a bunch of hotels and was asking if asian
00:56:40.960
people like chinese um businessmen could stay in the hotel and the policy was that you know they were
00:56:47.840
not allowed to do that um it was very sort of a racist and neighborhood environment and so um all
00:56:54.240
the uh hotel keepers would say if they were explicitly asked they'd say well you know no that's not our
00:57:01.680
policy um but then so they would say that but then if they were actually approached by um someone with a
00:57:10.160
chinese businessman um and the person was right there in front of them and they asked for a room
00:57:15.840
then they would say yes so they totally would change they predict that they would say no
00:57:22.640
and um that stems from their knowledge of what the norms are and what they're supposed to say
00:57:28.800
but then in reality once they're faced with the person the human standing right in front of them
00:57:35.360
pretty much no one would say no um and that's because and part of the reason for that is because
00:57:41.280
um it's hard to know how you're going to act when someone is right in front of your face and what
00:57:46.880
that experience is like it's hard to sort of create that experience in your mind um and there's and
00:57:51.760
there's a second really strong norm when someone's asking you for something is not to be rude especially
00:57:56.960
as someone like in the service business and the um hospitality business you know it's going to be
00:58:02.160
hard really really hard to turn someone down who's right in front of you and so you know on the phone
00:58:07.200
you can say uh this is not our policy we would not do that but when faced with someone right in
00:58:12.560
front of you who's you know a human just like you it's hard to say no to that so people it turned out
00:58:19.440
that most of the um hotel men would not say they'd say yes it's interesting and they didn't know that
00:58:24.240
you know they didn't have good access into what that experience would really be like they must
00:58:27.120
predict what that is like yeah i think that's this sort of that's sort of the cause of a lot of the uh
00:58:31.440
you know the monday morning quarterbacking that you see like in sports or like in politics or in
00:58:36.080
business it's like oh well if i was in that situation as someone so politician or business
00:58:42.080
person like i would have done this and it's like well you don't really know if that's what you would
00:58:47.200
have done um you think you exactly you wouldn't so so i guess right you can say anything you want
00:58:54.160
yeah but when you're actually in that moment in that experience unless you're constructing every
00:58:58.640
single aspect of that experience it's hard for you to really know how you would act it's interesting
00:59:04.080
might actually so yeah i guess this whole idea is it just have a little bit more humility um
00:59:10.320
i guess yeah like it's like it's like sort of socrates like know that you don't know
00:59:14.400
um all the time can do a lot of wonders for you well juliana i wish we could talk some more because
00:59:20.800
there's just so much uh fascinating research in this book thank you so much for your time it's been a
00:59:25.840
pleasure it's been such a pleasure thanks for uh talking with me our guest today was juliana schroeder
00:59:30.640
she's a phd candidate at the university of chicago school of business where she's specializing in
00:59:35.760
social cognition judgment and decision making and she's a research assistant for nicholas eppley
00:59:41.040
who wrote a book called mind wise go pick it up it's just a really fascinating book it's one of
00:59:45.360
those books you'll just read it and just take away a whole bunch of cool insights from it that you can
00:59:49.280
actually apply into your everyday life and see an immediate benefit so again it's mind wise you can find
00:59:54.320
that on amazon.com well that wraps up another edition of the art of manliness podcast for more
01:00:01.520
manly tips and advice make sure to check out the art of manliness website at artofmanliness.com
01:00:06.720
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