00:01:25.960and turn our content into real-world action by joining the Strenuous Life program at
00:01:29.780strenuouslife.com. Now on to the show. Building substantial personal wealth can
00:01:42.380feel difficult and out of reach, but my guest says that even those with modest means can,
00:01:46.700with a few simple decisions and strategies, become millionaires and even multi-millionaires.
00:01:51.180David Bach is the author of the best-selling, newly updated personal finance classic,
00:01:55.340The Automatic Millionaire. Today on the show, we talk about the money management framework that'll
00:02:00.040put you on the path with free, secure, rich retirement. David explains his controversial
00:02:05.280latte factor principle, the astonishing power of compounding interest, how setting your finances
00:02:10.060on autopilot may be the most important financial move you can make, why he still believes in buying
00:02:14.360a home as an incomparable way to build wealth, the best way to pay down your debt, and more.
00:02:19.060After the show's over, check out our show notes at awim.is slash millionaire.
00:02:25.340All right, David Bach, welcome to the show.
00:02:37.720Thank you, Brett. It's great to be with you. I'm really excited to do this show with you.
00:02:41.660Well, it's been two decades since the original release of your book, and I'm sure a lot of our listeners have read this or heard about it, The Automatic Millionaire.
00:02:51.180And in this book, you lay out a personal finance philosophy that can help people save for retirement and have financial security automatically.
00:02:59.980But you adopted this or you figured this out when you were a young financial advisor.
00:03:04.820And you had this experience early on in your career with a married couple that opened up your eyes to the fact that wealth isn't about how much you earn, but how you manage what you earn.
00:03:16.960So what were these people doing differently from the other people you were advising at the time?
00:03:21.180Well, so let me tell you how I met this couple. And the couple I refer to them in the book is
00:03:25.740Jim and Sue McIntyre. I used to teach back in the day, this is like in the 90s, I taught a
00:03:31.620retirement planning course. And people would come to my class, it was actually out of high school,
00:03:36.440it was adult education. And I would teach these classes at night, usually over four weeks. And
00:03:41.820we would talk about what you need to do to prepare for retirement. And typically people who came to
00:03:46.580my class were in their late 50s. If someone was 55, it was early. So people would usually come
00:03:52.800to these classes right around when they're getting ready to retire. And then often those people after
00:03:58.780a four-week class would come into our office to have us do a financial plan for them to see
00:04:03.340were they in good shape to retire. And we would offer that to everybody as a complimentary thing.
00:04:09.020And that was how we got a lot of our clients. I used to work at Morgan Stanley and we would get
00:04:12.140clients from teaching a class on retirement planning and then doing these financial plans.
00:04:17.060So most people, when they would actually come into my office and retire, they would be in
00:04:23.120their early 60s, somewhere between the age of 60 to 65. And that was very common. And we had
00:04:29.080people who worked at all the major companies. I lived in the Bay Area at the time, and they
00:04:33.080worked at companies, everything from Safeway to Pacific Gas and Electric to Chevron, AT&T,
00:04:40.400Pacific Bell. These were a lot of the major corporate companies in the Bay Area of the
00:04:45.040kind of people we were working with. And they were really mid-level employees, people making
00:04:49.860between $50,000 to $100,000 a year. They weren't the CEOs. They were just your average hardworking
00:04:55.880American. And they were able to come into our office and retire in their 60s because they had
00:05:00.680paid themselves first and they had bought a home and they had paid their debt down.0.91
00:05:04.120But the McIntyres were different because the McIntyres came up to me in my class and they
00:05:09.200had told me in the class, because you get to know your students, you know, Jim had told me he made
00:05:13.380a little over $53,000 that year. And he also asked me if he'd come in my office and meet with me for
00:05:20.840a retirement planning meeting. And this was, you know, early in the week. And I said, absolutely.
00:05:25.160And he said, well, can we come in this week and meet with you? And I said, well, what's the
00:05:28.880urgency? He's like, well, I really want to retire. You've got me really excited about retirement
00:05:32.700and I'd like to retire on Friday. And his wife, Sue, was a beautician. She had really spiky blonde
00:05:38.740here. And she's like, isn't that great? He wants to retire on Friday. And I was like, how old are1.00
00:05:43.680you guys? And they were in their early fifties. And so I said, well, sure, you can come in my
00:05:48.560office. I'll meet with you on Wednesday. And they came into my office. And what I really thought
00:05:53.520was going to happen, Brett, is I thought I was going to have a really, you know, a hard meeting.
00:05:57.540I thought I would, you know, end up showing them that probably they weren't ready to retire yet.
00:08:43.540And I remember at the time, 2005, this was around when your book came out, there was a lot of emphasis on saving in small ways, like looking for ways you can save money, you know, just sort of nickel and dime it, make some small cuts so you can save more.
00:08:59.560And then it seems like recently there's been this rise in this ethos of like, well, you don't need to think about that nickel and dime stuff. It doesn't matter. You need to focus on big savings. But you're still a proponent of the idea, which is encapsulated in what is perhaps your most famous. And sometimes I've seen people criticize this idea in the personal finance world, this idea of the latte factor. For those who aren't familiar with it, what is it?
00:09:23.280yeah well so latte factor again go back to teaching my classes i was teaching a class
00:09:29.320on on how to save and invest and use your 401k plan and pay yourself first and a young woman said
00:09:34.760in the class this is a great idea in theory but i can't do it and i said what do you mean you can't
00:09:38.920do it you can't save five dollars a day ten dollars a day and she's like no i can't do it
00:09:43.440and she was literally sitting there sipping out of a starbucks cup of coffee her latte and so i
00:09:49.000stopped the class if there was a blackboard in the class and i'm giving you the history of the
00:09:52.440latte factor. I said, what's your name? And she said, my name's Kim. I go, Kim, walk me through
00:09:57.120a typical morning. I see you're holding a cup of coffee from Starbucks. What did that cost? And
00:10:00.740back in the day, that was like $3.50. Today, if you go to Starbucks and you get yourself a big
00:10:05.140cup of coffee, you're going to spend in New York City up to $10. So lattes aren't $3 anymore.
00:10:10.260They're now $5, $6, $7, $8, $9, $10 a day. So I just walked through her morning. She goes to
00:10:15.420Starbucks. She spends $5 a day at Starbucks between a coffee and a biscotti. Then she goes
00:10:20.700and has Jamba Juice. She spends $5 a day at Jamba Juice. She hasn't even got to lunch yet.0.97
00:10:25.940And I took the math and I showed her, look, Kim, she worked at the Gap. I said, Kim, I know the
00:10:32.280Gap has a 401k plan. I know the Gap has a matching contribution to your 401k plan. If we could get
00:10:38.040you to just save $10 a day, and this woman was in her early 20s, I said, and we took that out over0.75
00:10:43.70040 years. Let me show you what the compound interest could look like. And we ran the numbers
00:10:48.320for her. We showed her 8% and we showed her 10% and we showed her 11%. We showed her all the
00:10:52.420different calculations and basically showed her that if she would just start paying herself first0.92
00:10:56.380and got the match at her company, she could be a millionaire at least. And we ran the numbers for0.84
00:11:02.920her. And it was like, at the time, it was like $1.8 million. And she goes, are you trying to
00:11:07.480tell me my lattes are costing me $1.8 million? And a guy sits in front of the room, turned around
00:11:12.420and goes, yes, that's exactly what he's trying to tell you. And what happened is I left that class
00:11:17.200and every single person was talking about the latte factor.
00:11:20.320And they were talking about what their latte factor was.
00:11:24.440And so the latte factor has always been a metaphor,
00:11:57.880So the latte factor has always had pushback, but nothing I've done has probably changed more people's lives than the latte factor because what the latte factor is, the metaphor, is a wake-up call.
00:12:08.300People hear it, some people, they get it.
00:12:11.360and they're like, he's right. I do have this thing. It might not be coffee. It might be
00:12:16.620something else. It might be cigarettes. I've had people tell me that they stopped smoking
00:12:19.660because they ran their cigarette factor. And they realized that they literally had spent
00:12:24.940hundreds of thousands of dollars on cigarettes over their lifetime. And had they invested that
00:12:29.280money, they would be a millionaire. And I've had people tell me they stopped smoking because of it.
00:12:33.420Some people have stopped drinking. Some people have stopped eating out every single meal that,
00:12:38.220you know, they, they actually brown bag their lunch. So it's changing your behavior consciously
00:12:43.600instead of spending money unconsciously. And it's helped a lot of people. And then I think
00:12:48.740that, you know, those who, who like to hate on it, a lot of people have used hating on the latte
00:12:52.760factor to build their own personal brands. You know, there's people go around making, you know,
00:12:57.840creating cups, say, you know, you and your latte factor basically, but you know, whatever you want
00:13:02.960to keep drinking your coffee, drink your coffee. You want to drink your bottle of water, drink your
00:13:05.680bottle of water. But if you're not saving $5 to $10 a day and you're spending $10 a day going out
00:13:10.200to Starbucks and having bottled water and coffee, I don't know what else to tell you. It's your life.
00:13:15.760You want to turn around and be 60 with no money and hope the government can help you? That's your
00:13:20.080decision. But I can tell you, looking into the future, the government will not be there to help
00:13:25.180you. All the things that we have been dependent on, thinking we'll have, Social Security, Medicaid,
00:13:30.420Medicare, ultimately all the safety nets that are in America today are going to shrink and they're
00:13:35.060shrinking. And so you have to build your own financial security. You have to build the mode
00:13:41.780around your house. And my message has always been, you can do it. You just need to get started.
00:13:48.420And the key to getting started is to start, if you have to, start small, $5 to $10 a day can
00:13:53.240be a great place to start and then work your way up and then make sure you're doing it automatically
00:13:58.440so you're not needing to use discipline. You don't need to think about it. It's the money moves for
00:14:04.520you in the background while you sleep. That's what the Automatic Millionaire is about. Set it
00:14:08.480and forget it. And I teach you in this book how to literally put your financial life on autopilot
00:14:13.200in less than an hour. Yeah, we're going to talk about how you can set it and forget it. But I
00:14:16.920think it's interesting in the past 20 years, there's definitely more things out there that
00:14:21.340could be a latte factor. I mean, think about all the things that we have now that didn't exist 20
00:20:29.080If you estimate a 10% return in 30 years, you've almost got a million dollars.
00:20:34.440And I think you can think about house costs the same way too. So if you buy a $600,000 house instead of a million dollar house, and you only need to put down $100,000 down payment instead of a $200,000 down payment, and you invest that $100,000 saved in 30 years, it's almost $2 million. And then in 35 years, it's like, I think it's $3 million. So choosing the more affordable house, it's like you just made yourself $3 million automatically. I mean, it's really cool.
00:21:02.300And I think the big takeaway for me on compound interest is that it starts off like a snowball.
00:21:07.980Like that first decade, you're not going to see much.
00:21:10.280And you're probably going to be thinking, why am I even doing this?
00:21:13.020But in the second and third decade, that's really when things start picking up.
00:21:17.460And by that fourth decade, you're looking at the numbers.
00:38:41.100And again, this is like over 25 years ago when they told me this story.
00:38:44.780They said, you know, we used to have mortgage burning parties in our backyards.
00:38:50.340And we made all these friends in our neighborhood.
00:38:52.460And we all agreed that our goal was going to be to retire in our 50s when our kids were off in college or out of college.
00:38:58.820And we would celebrate each other paying off their mortgages.0.99
00:39:02.060We would have these mortgage burning parties where you burn your final mortgage statement because you're dumb.0.82
00:39:05.940And, you know, the timeless advice of like, buy a home, pay your mortgage off, be debt-free, your overhead goes down, that stuff was like old school 25 years ago.0.95
00:39:16.920It's still old school, and it still works.
00:39:19.580I've never seen it, you know, what I've seen in people, why would I want to pay my mortgage off?
00:39:23.220Well, because people who pay their mortgages off, on average, in my experience, having done this for 33 years, people tend to retire 5 to 10 years earlier.
00:39:32.040When they have no debt and their overheads have gone way down,
00:39:35.320they realize they don't need as much money to retire.
00:39:37.840And, you know, should you retire early if you can afford to?
00:50:08.500So in the Automatic Millionaire book, there's an entire chapter, there's a section on how to pay your debt down.
00:50:14.460And one of the biggest myths or things that I don't believe to be true, I would say that, is that you should pay your debt off first and then you should save and invest.
00:50:23.080What I've seen is when people do that approach, they get depressed and they don't see themselves making enough progress.