Building a Second Brain
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Summary
In the modern age, people are bombarded with more information and are more personally responsible for managing that information than ever before. How do you stay on top of your schedule, work responsibilities, financial obligations, and the spigot of media that runs full force 24/7 while not only avoiding becoming overwhelmed, but actually using all that information to generate better ideas, advance your career, and generally improve your life? Well, my guess would say that the answer lies in having a mind outside your mind. His name is Tiago Forte, and he s the author of Building a Second Brain, a proven method to organize your digital life and unlock your creative potential.
Transcript
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Brett McKay here, and welcome to another edition of the Art of Manliness podcast.
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In the modern age, people are bombarded with more information and are more personally responsible
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for managing that information than ever before. How do you stay on top of your schedule,
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work responsibilities, financial obligations, and the spigot of media that runs full force
00:00:24.260
24-7 while not only avoiding becoming overwhelmed, but actually using all that information to
00:00:29.240
generate better ideas, advance your career, and generally improve your life? Well, my guess
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would say that the answer lies in having a mind outside your mind. His name is Tiago Forte,
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and he's the author of Building a Second Brain, a proven method to organize your digital life
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and unlock your creative potential. Today on the show, Tiago explains how a second brain
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is an external resource where you can store all the most important checklists, thoughts,
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notes, ideas, and insights you acquire and generate. He explains how the second brain supercharges the
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historical practice of keeping a commonplace book, and how it improves your productivity and
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well-being by getting stuff out of your head, off your bandwidth, and into a place where you can
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actually put it to use. Tiago then walks us through this system of personal knowledge management,
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including the tools you can use to capture information, the question to ask yourself to
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decide what to capture, and why he recommends organizing what you capture around action instead of
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subject. And Tiago explains how the ultimate goal of having a second brain is to take what you put in this
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treasury and synthesize it into better ways to live, think, act, and express yourself. After the show's
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over, check out our show notes at awim.is slash second brain. All right, Tiago Forte, welcome to the
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show. Thank you. Happy to be here. So you've got a book called Building a Second Brain, a proven method to
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organize your digital life and unlock your creative potential. So it's all about this idea that you spent
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most of your adult life developing. This concept called the second brain. So let's start there. What is the second
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brain? Sure, yeah. So second brain is an external, outside your head place that you trust. I suggest a piece of
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software, but it can really be any kind of information storage tool. It's a place that you trust to
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preserve and save all the most important information and knowledge that matters to you. Your ideas, your
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insights, your life lessons, realizations, your theories about how the world works, your book notes,
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quotes you found. We are such just high volume information consumers these days, but I would just ask
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your listeners or you to really think about, you know, what do you have to show for all that
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knowledge you've consumed? You know, where is it? Can you point to it? Can you say what it is? Can you
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use it? And for most people, they have a vague sense of the things that they've learned in the past, but
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no real record of it. Yeah, I would say I consume a lot of stuff and then like the next day I forget
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about it. Or I've created sort of a slapdash organizational system where I like, I'll save and
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read this later, but then I never do. Yeah, you know, that's a good point. I think most people have
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some semblance of this, right? Almost everyone has a folder. They keep things on their computer. They
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have bookmarks in their browser. They have, you know, the camera roll on their phone where they've
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taken photos of, you know, interesting images. It's just, it's so it's already there somewhere. It just
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needs a little bit of kind of organization and centralization. Like you need to centralize it a little
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bit. Otherwise, when it's time to find it, you have to look like 25 different places.
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Yeah, I think you're right. I think most people have some sort of, they offload some things to
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external tools, right? A calendar is kind of can be part of a second brain. A to-do list is part of
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a second brain, but you're like second brain trademark TM. What Tiago is doing is like, it's that,
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but it's all in one place. So you can go there and see everything in one place and not have to go to
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And you highlight in the book, there are historical ancestors of the second brain.
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There was one called the commonplace book that people in the Renaissance, the 19th century
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used as a second brain. What was a commonplace book? How is it similar to what you're doing with
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the second brain? And then like, I guess the follow-up would be, how does the second brain
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turbocharge this idea of the commonplace book? Yes, this is one of my favorite things to talk about.
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Basically, you know, I kind of did a DIY version of this for a few years, just using, I think at the
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time, like Microsoft Word or Google Docs, just whatever I had available. But then I started to
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get curious, you know, has anyone had this issue before? Has anyone done something like this in the
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past? And I started really diving into the history. And I just discovered this is, this is an almost
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ancient practice that humans have engaged in. The word commonplace book actually comes from ancient
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Greece, comes from two or 3000 years ago, when, you know, they had these courts of law and these
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assemblies, these democratic assemblies, and they would just take notes on what happened, you know,
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like the, like the, the meeting notes or the, the, the court transcript, and they would keep it in a
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commonplace was like the place. So it's ancient. And actually the word note, that word note is among
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the 2% oldest words in the English language. Like, think about that. It's, it's as old as words like
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fall or run or jump. It's like an ancient, ancient word. And so, you know, starting thousands of years
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ago, I started tracing the history back, you know, up through the medieval times when there were these
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manuscripts that the monks, you know, in the, in churches and convents would keep up through the
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Renaissance, up through the Enlightenment, and all the way to the Industrial Revolution. And there's examples
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all through each of those, those eras. In the Industrial Revolution, there was a very relevant example, which
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was kind of a resurrection of these commonplace books. And people like John Locke, and Leonardo da
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Vinci and others would just keep a notebook. It was just a simple paper notebook where they would
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write down, it wasn't, it wasn't so much a journal with like personal thoughts and reflections. That's
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one thing. It was more like copying and pasting and writing down little snippets of insight and ideas
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and metaphors and examples and facts and observations that they would just find in the, in the outer world.
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world. And just like today, the Industrial Revolution was this time that educated people were trying to
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make sense of the world. They're trying to make sense of how things were changing and why. And so
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a commonplace book was part of their effort to make sense of their world. So I don't know, I've just been
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inspired by history. And I think we can now do the very same thing that people have done throughout
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history, but supercharged by, you know, by the internet and by technology.
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And yeah, what they did with these commonplace books. So there's, there's this controversy,
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this long ongoing philosophical debate that goes back to Socrates, whether you should write
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things down or not, right? Socrates thought, well, no, you shouldn't write things down because
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that'll weaken your memory. But there's been research that shows, well, actually, when you
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write things down, it allows you to process things. It actually allows you to think better and embed it
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more in your brain. And then it allows you to sort of start taking these ideas you've been writing
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down and cross-pollinating them to come with new ideas. So that's what's going on in this
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context. So I think a lot of people think, well, why would I want to just like record
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everything? Cause I'll just forget about it. Actually, no, by recording, it actually helps
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Oh, absolutely. That, you know, in fact, I cite in the book, there's multiple studies that show
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the act of writing something down has just tremendous benefits, just writing it down.
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Like no one else even has to see it. You don't even have to see it in the future.
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The moment you write something down, the study that I cite shows benefits to your health,
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people who were in hospitals recovered faster, people who didn't have jobs, got jobs faster
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or got promotions faster. There are benefits to your blood pressure, to your sleep, to your
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objective physical health by essentially just getting the jumble of thoughts and emotions
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and, and, you know, worries and anxieties in your head and just externalizing them, offloading
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them into, into an external source. So that's one thing. That's a great benefit that you get
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immediately. But then what I'm saying is you can get that benefit, but then also you additionally
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get future benefits, such as reviewing and reflecting on what you learned in the past, such as incorporating
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what you've written down in the future into your writing or into your speaking or into your product
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development or into your business building. So it's like you get some benefits now and you get
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some benefits later, which to me is a, is a pretty good deal.
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And you make a point, this is important for people to, who are living in the 21st century
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to do, because as you said, we're just, we have a glut of information and a lot of, you
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know, books have been written about sort of like personal finance management, personal time
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management, but you say now is the time people need to start thinking about personal information
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Exactly. Yes. Yeah. You know, you look at the past few decades of history, it's like one by
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one, these practices have gone from, you know, only for companies or organizations or only for the
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elite and kind of been democratized and found their way onto the individual level. The ones you
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mentioned, you know, finance used to be for the CFO of a huge corporation. Now each of us has
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personal finance. We have the tools and the knowledge to think about our personal investment
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portfolio and our personal spending, the personal computer, right? Computers used to be,
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used to take up a whole room and could only be, the only people who could afford them were huge
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companies. Now each of us has practically a supercomputer on our desk and in our pockets.
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So it's like one by one, these superpowers have been democratized. I think it's time for personal
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knowledge management. You know, in the past knowledge management was something huge companies
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would think about. How do we, you know, share knowledge across our divisions, across our teams.
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But now one individual has so, has access to so much information, so much knowledge that we can,
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and I think must, start to think about how does information get shared across my life?
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How does knowledge get preserved and cultivated and distilled, you know, through the future?
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It's a very new idea to people, but I think it's a massive years-long trend that we're all going to be
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affected by. I can look at my own life where me neglecting my personal information management
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caused me just a bunch of unnecessary headaches and caused me to unnecessarily reinvent the wheel.
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I mean, here's an example I thought of when you were talking and describing that, you know,
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sometimes my extended family gets together for a birthday and we order barbecue. But every time we
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do that, we have to figure out, well, you know, how much food do we need? Because if we would just
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would have saved what we ordered the previous time, because I mean, it's the same number of people
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that come every single time. I wouldn't be spending an hour trying to figure out, well, how many ribs
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do we need? How many, you know, orders of potato salad do we need? I know that's a trivial example,
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but I think it highlights that if you have a way to manage your information, it can make your life
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a whole lot easier. No, I love that example. These are some of my favorite examples.
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You know, I have a similar one. One of my kind of oldest and most used notes is a packing list for
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travel. And it's kind of obvious and yet unusual. Every time I go on a trip, basically I forget
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something. And every time I forget something, I go, okay, good. I forgot an umbrella. Let me go get
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that note. I just do a search for, you know, travel and it usually just pops up. And I just add the
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item that I forgot onto the list. So over time, I am actually improving. I'm getting better at my
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ability to, to pack for travel. And this is the key part without having to quote unquote, keep it in
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mind, right? Like this is the key thing. You don't want to use your precious brain space for that.
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You want to use an external tool. I actually think, you know, most people tend to think of these super
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sophisticated, high, high and mighty uses of a second brain. I think of packing lists. I think of
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grocery lists. I think of, you know, shopping lists, these mundane everyday things that you can
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start there, which starts to kind of free up brain capacity, which then you can use that freed up brain
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capacity on these more sophisticated, you know, use cases.
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Well, with these sophisticated use cases, these are things like life projects you might have,
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right? It could be, you're redesigning your house or redesigning a room. Well, you can have a
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second brain place for that. You're thinking about changing careers. Well, you have, if you have all
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this information that you've collected, you know, you're able to start seeing connections between
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different stuff and you're able to better make decisions because you have all the information at
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your fingertips. Oh man, I wish more people would understand what you just said. It is, this is kind
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of the, one of the deep implications of this is it's like, you know, we are, we are one holistic
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human. We tend to wear different hats. You might be, you know, I have a hat, a father and then a husband
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and then a business owner and then a writer, you know, you might have a dozen or more different hats
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you wear, but it's one, it's one soul. It's one human being, one psyche that is in common between all
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these things. And so this often happens when people have been using their second brain for a
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while, some weeks or months, they start to notice what you just said, patterns, right? They start to
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notice, oh, there's a pattern across these different areas of my life, such as something that I seem to be
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interested in or a question I'm, I'm passionate about answering or the same lesson or principle that
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keeps popping up again and again. And if you can notice that, if you can, if you can identify it a
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little bit earlier, that means you can start to act on that information. You can start to,
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you know, make decisions and take actions based on that insight into yourself and save potentially
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years. I mean, sometimes people spend years trying to find their life purpose or what they really want
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or who they really are, which is wonderful. But I say, instead of starting with this grand, you know,
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10 year plan or life goal or whatever, just start by noticing what is arising in your subconscious
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through the mundane things that you notice and care about and that resonate with you on a day-to-day
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level. And another thing too, the second brain does, okay. Yeah. You as a person, you're, you're
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one soul, but you have these different hats you wear, but you're also, you're a temporal being and
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you have different temporal parts of you, right? So there's like a future self where you read something
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now when you're 30 and you're like, wow, this, this is probably won't come in handy until I'm 80.
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But I like to, I like to hold onto this, right? Maybe you listen to a podcast about
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end of life decisions and like how to manage your estate or whatever. Yeah. That's not going to be
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useful for you too much when you're 22 and have no family, but you're like, I want to, I want to
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hold onto this for my future self. Cause he might, he might want to know this.
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Exactly. Exactly. You know, there, there's this bias we have as humans, which is called a novelty
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bias, right? Which is we, and it's so deep in how we think and how we live in the world. It's
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practically invisible. If you think about anytime you make a decision or take an action, most people,
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most of the time are relying on information that they just encountered, right? Like this hour or
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maybe today, or maybe in the past week. And that's completely natural. That's what's what you have top
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of mind. That's what you can remember. But you know, when you go to make a decision, let's say about
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your career, your business, what are the chances that the best idea, the best choice is one that
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you thought of just now, just recently. So I kind of think of along the lines of what you're saying,
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I think of a second brain as a system for countering novelty bias, right? It's, it's like
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the antidote. I find when I'm working with my notes, I'm just as likely. And often people who work
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with me point this out, they notice it. I'm just as likely to use a note, a digital note from five
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years ago as one from this year. I'm just as likely to use a note, an idea from six months ago as one
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from this month, which is so unusual, but that's, that's kind of what a second brain is all about.
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All right. So let's start walking through the process of building and maintaining a second brain.
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And I think the, the thing that people, they get hung up on, at least in my, this has been my
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personal, I'm, I'm a universalizing from my personal experience. The thing that you get hung
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up on is the software or apps you're going to use for your second brain. Cause you go online and you
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might search like personal information management software, and you're going to see like seven
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different options. Are there like, is there like one best note-taking second brain app out there,
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or is it just whatever, whatever works for you? You know, there is, so is not there. So is not
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one app to rule them all. And I think you're, you're completely right. The belief that there is
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and the search for that one ultimate app derails people for a long time, a long, long time.
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So a few things. So first, I think it's important to recognize that your second brain is not one app.
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It can never be. I mean, the average person uses between one and two dozen apps,
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software programs per day. Think about that. You know, some for writing Google docs, some for
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reading the Kindle app or a read later app, some for storing information, some for sharing information,
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social media sites, you know, editing programs, Photoshop, all these different software programs.
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And to think that those are all information management apps, all of them. So to think that
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you're going to replace all these highly capable specialized platforms with one is just ludicrous.
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So that's the first thing that, that just that acknowledgement frees people up that they're
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going to use a constellation of different apps always. But I will say there is an important place
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for one app, which is your notes app, your digital notes app. This is apps like Evernote or Notion or
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Obsidian or Apple notes, Google Keep, Microsoft, OneNote. It's like a, it's like a specific category.
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And when it comes to choosing your digital notes app, there are a few kind of frameworks that we
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can use. I actually have a three part series on my YouTube channel called how to choose your
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digital notes app. And we consider, we kind of place people into four archetypes. There's kind
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of like a personality quiz that people kind of fall into. You're either an architect, you're a gardener,
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you're a librarian, or you're a student. And I kind of describe each one of those archetypes.
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Once you have one archetype that you identify with, then the choice actually becomes quite
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clear. And I recommend some, you know, a handful of very specific apps for each one.
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Okay. So you, so basically you got to find the app that works for you, that suits your
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personality. It's going to be different. And this, this note-taking app is where all the
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stuff that you capture with these different apps you might be using, whether it's a, a read
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later app highlights from your Amazon Kindle. What's great about all these apps is that they
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can work together. So a highlight you make on Kindle, you can import that into Evernote
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Exactly. That's one of the most common starting points. It's actually one of my earliest starting
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points is if you read eBooks, any kind of ebook, for example, you know, Kindle books on a,
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on a Kindle or like the Kindle app on iPad or iPhone. If you're reading those books, it's
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so easy to just add a highlight. You know, you just put your finger down, drag it, and it
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turns yellow. But a lot of people, in fact, almost no one knows that there is a simple
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way to all at once on mass in a completely automated way that doesn't require any manual
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work. You can import all of those highlights from all the books, all the Kindle books you've
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ever read all at once to a notes app. And that way, what you're doing is you're, you're getting
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that work you've done. I mean, reading a book is hard, right? And in the age of distraction
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that we live in, reading a book is like an accomplishment, I think. And then you're
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additionally, if you're adding highlights, it's so obvious. Why not put in an extra, you
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know, 1% of work to import those into your notes app. And then you have this lifelong
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record of the ideas and the quotes and the insights and the advice that you found most
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So then also when you're browsing the internet, I think I know a lot of people, they'll find
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this article and like, oh, that was really good. I should remember that for later. Usually
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they bookmark it, but I tend to, when I bookmark things in my browser, it just goes through
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this abyss that doesn't, I'll never look at it again. But like things like get, what's
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it? Pocket. Pocket is a, is a cool app you can use. It sort of creates a digital magazine
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for you to go back and read through articles you wanted to check out again. And again, with
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I think some of these read later apps like Pocket, you can import the articles that you
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saved into your main note-taking app like Evernote.
00:20:57.840
Yeah. That's exactly right. So yeah, there's always a starting point. Some, for some people
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it's, you know, highlights from eBooks, but then once you have this central repository,
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the second brain, you start to realize, oh, I can do that same thing everywhere. I can pull
00:21:13.980
from many sources, as many sources as I want. And so then they start, you know, using Pocket
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or Instapaper for blog posts or online articles or news articles. Then there's tools that you
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can do it for YouTube videos and YouTube transcripts. Then you can do it for podcasts.
00:21:29.280
And one by one, you start realizing, oh, each of these sources of information that I consume
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is a, is a source. It's an input. And by the way, no, no one company wants you to do this.
00:21:41.540
Right. I think this is the reason that I had to create a course on it and now write a book.
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You know, Apple doesn't want you, or let's say Amazon doesn't want you to save your highlights
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in some place that you control, that you'll always have access to no matter what Amazon does.
00:21:57.740
Right. Apple doesn't want you to do that. Facebook doesn't want you to do that. Twitter
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doesn't want you to do that. So no one is making it easy because they want to keep all the data and
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have it be in their proprietary system. So it's kind of like you're, you're like kind of hacking.
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I mean, there's nothing illegal here. Obviously this is all, you know, completely legitimate,
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but you're sort of hacking and connecting and customizing how these different apps talk to each
00:22:20.480
other, all with the goal of having your knowledge library is how I think of it. Your knowledge
00:22:25.680
collection in a place that no one can mess with it. No one can take it away from you. No one can,
00:22:31.180
can lock down access. Another really powerful capture tool is your smartphone's camera.
00:22:36.800
These things I was, I've been, I figured this stuff out whenever I'm taking pictures randomly. I just
00:22:41.240
figured out recently the iPhone, when you take a picture and there's text, like it recognizes that
00:22:46.320
it's text and it'll be like, do you want to say this as a note? And I'm like, this is voodoo stuff.
00:22:49.840
But like, that's the same thing. You can use your smartphone to take pictures and import text
00:22:53.940
to your notes. I've done this before. Like if I've been whiteboarding with a group of people,
00:22:58.040
take a picture of the whiteboard and then use that in my notes.
00:23:01.840
Exactly. I mean, the, the, I couldn't agree more. The camera on your smartphone
00:23:07.440
is probably the most effective, what I call a capture tool that has ever been invented.
00:23:13.900
I mean, it is, it is perfect. It's always on you, right? It takes no special effort to use.
00:23:20.100
All of it gets saved, which, you know, in a central place, which is your camera roll and,
00:23:24.620
you know, probably synced to Google photos or Apple iCloud or somewhere. Those photos are easily
00:23:30.580
shareable. They can be edited. As you said, there's new features coming out all the time
00:23:35.020
where it can read text, which can then be copied and pasted. I mean, it is the most, it's a,
00:23:39.980
it's an incredible era for this, this idea of knowledge capture. I think your, your camera
00:23:46.680
smartphone is the ultimate capture tool. We're going to take a quick break for your
00:23:49.660
word from our sponsors. And now back to the show. Okay. So we've talked about the tools you're
00:23:58.340
going to use. You're going to have one note taking app. That's going to be sort of the central
00:24:01.560
location for your second brain. And then you can use varying different other apps to collect
00:24:07.320
information. Let's talk about the process of building your second brain. And you have this
00:24:11.800
method called code, which is an acronym and the C in code stands for capture. And we've been kind
00:24:17.540
of talking about how to capture the tools you're going to use to capture, but let's talk about this.
00:24:22.160
What sorts of things are we capturing? Like, how do we decide what we should capture? I think this,
00:24:27.240
this is another place people can get overwhelmed. They're like, well, I'm going to capture all the
00:24:30.080
things. And then your second brain becomes useless because you just have the whole universe in your
00:24:34.980
second brain. That's not useful. So how do you decide what to capture and what not to capture?
00:24:40.740
Yeah, great. So, so as we just talked about, you know, capture has become radically easier in the past
00:24:46.140
just 10 or 20 years. We capture all day long, whether we want to or not, right? Every email
00:24:52.180
which enters your inbox in a way is being captured. Every tab in your browser, every photo you take on
00:24:58.880
your smartphone, every, you know, file or PDF that you download, every bookmark that you save,
00:25:04.820
all of it is, is being captured. But then that creates a new problem, which is then what to do
00:25:10.360
with the immensity of information that you've captured. And this is where, as you said, my,
00:25:15.540
my methodology comes in. So it's code, which stands for capture, organize, distill, and express.
00:25:20.780
It's basically a workflow. Information comes in with a C, then it gets, it moves on to the next
00:25:28.340
stage, which is organize. Then once it's organized, it moves on to the next stage, which is distill.
00:25:33.460
And finally, it ends up at express, which stands for expressing those ideas or that knowledge through
00:25:39.000
your own choices, your own writing, your own speaking, your own productivity. So we can go through
00:25:45.620
those one by one if you want, but it's, it's essentially a, it's, it's a, a workflow for
00:25:49.800
turning inputs. It's kind of raw, unfinished inputs into outputs that accelerate your career
00:25:57.220
and bring your business and your life to the next level.
00:25:59.900
Okay. So yeah, I want to talk about this. So capturing, it's really easy. I think in the book
00:26:04.080
you talk about, you know, you should just, when you're first starting out with this, like capture
00:26:08.060
with abandon, like get in the habit of cap, something like that, I feel like I should
00:26:12.380
capture that. Then go ahead and capture it. It might be more than you really need, but
00:26:16.780
it's getting you, it's helping you develop that skill of capturing. But then as you do
00:26:21.480
this second brain process, this code process, you'll begin to refine, you'll be able to figure
00:26:26.020
out kind of like, well, I actually don't need to capture that. I don't need that. I mean,
00:26:29.260
you say here, like on average, you capture just, just two notes per day, right? That's it.
00:26:33.580
And I think most people will probably get to that point because you've been doing this
00:26:37.080
for, for years. So, you know, you really know what's important to you and like what, what
00:26:43.200
I think that's exactly right. So yeah, most people go through a couple of stages. They go
00:26:47.100
through a, an information hoarding stage. It's kind of like, you know, a house hoarders.
00:26:52.640
They go a little, go a little crazy with it. They kind of capture everything and, and just
00:26:57.600
all things, which I think is actually fine. It's actually good to go through a,
00:27:03.580
a period of information gluttony because you sort of see all the possibilities, but then
00:27:09.220
most people, if they keep going quickly realize it just by seeing all the stuff that they've
00:27:15.640
accumulated, that there's really no point to that. There's really no point. If you capture
00:27:20.800
everything, you might as well capture nothing, right? If you value everything equally, then
00:27:26.280
you're really valuing nothing. What it means to, to build a second brain is to take on what
00:27:32.660
I call the mindset of a curator. So think of a curator, a curator. So let's say of a
00:27:37.380
museum is very, very picky. You don't just take up anything off the street. You, you make
00:27:43.120
cure curating choices. You're very selective, very picky, right? There's this principle that
00:27:49.220
in any set of information, the value is not evenly distributed, right? When you read a book,
00:27:56.120
the value of the information is not evenly distributed. As you listen to this podcast,
00:28:02.300
the value of what I'm saying is not evenly distributed. Some points are much, much more
00:28:07.720
valuable than others. And if you follow that principle, it tells you what to capture, right?
00:28:13.380
And, and yes, this takes practice. It takes judgment, takes wisdom, honestly, but it is a skill
00:28:18.960
and it's a skill you can get better at over time. Simply by asking yourself, the question I always ask
00:28:23.320
myself is what is the 1% of this that holds most of the value? The 1% of this book, this podcast,
00:28:30.640
this course, this life experience. And instead of trying to write down a hundred percent, which will
00:28:35.080
just, you know, create all this work in the future for me to make sense of, I just try to write down
00:28:40.260
the 1% best points. Gotcha. Okay. So that's capture. This is a skill you're going to develop. So
00:28:47.320
when you're first starting out, capture a lot. As you do this code process, you'll refine
00:28:51.300
what you capture. The next part of this code process is organize. And this is where I think a lot of
00:28:56.260
people get stuck. You know, they say, well, I got all this stuff. Now how do I organize it so I can
00:29:00.460
find it when I need it? And I've had this problem. I've tried different things where I've got these,
00:29:04.920
these phases where I'm like, I'm going to digitize all my paperwork that I have. So I've created like
00:29:10.060
this digital file cabinet. And then it's just so, I don't know how to, or I'm like, okay, do I, do I have
00:29:14.960
like a business folder? And then how do I divide the, how do I subdivide the business folder? And the, you say
00:29:19.860
that sort of old school file cabinet mentality, not particularly useful. You offer something, a rubric
00:29:26.920
for organizing that is based around action. Why is organizing around action more effective than
00:29:32.940
organizing by, you know, topics or whatever? Yeah, I think there's a lot of, in fact, this is the exact
00:29:40.200
situation that most people are in when they, when they come to me, they've captured a bunch of stuff
00:29:45.040
and it's like, now what? And the framework that I have is called PARA for how to organize us. That's
00:29:50.520
P-A-R-A. I'm a, a big fan of four letter frameworks, if you couldn't tell. And that stands for
00:29:56.500
basically the, the categories of action in your life. Every person that I've met so far has these
00:30:05.420
four things, projects, the things that they are trying to achieve or build the outcomes they're
00:30:10.720
trying to create. They have areas, areas of responsibility, things that they're responsible
00:30:15.060
for kind of more long-term over time. They have resources, useful kinds of information that they
00:30:21.100
draw on to, to both manage their areas and move forward their projects. And then they have archives.
00:30:26.620
They have stuff from the past that they want to keep around for reference, but otherwise don't want to
00:30:32.620
clutter up their space. And I think the reason PARA has been so impactful and it's definitely,
00:30:37.960
you know, the single thing that I've created that's most popular. It's the most popular
00:30:42.600
blog post on my blog. The most popular single idea is that most people try to organize information
00:30:49.780
according to subjects. And I think this comes from school and it comes from libraries, right? They
00:30:55.760
think, okay, this is, this goes under design. This goes under psychology. This goes under goals. This
00:31:01.240
goes under, I don't know, marketing. This goes under entrepreneurship. It's like they act like they are,
00:31:06.560
you know, the, you know, the, the librarian who's making the shelves in the library.
00:31:12.020
And that really doesn't work. It really doesn't work because what I'm focused on is personal
00:31:16.980
knowledge management. That personal is the key. The way that an individual should organize knowledge
00:31:23.300
is completely different from a team, a company, an organization, a library, or a government.
00:31:30.000
And the main difference is that the reason it's worth capturing information as individuals is to
00:31:35.280
advance our goals. I really think that is the main purpose. We're trying to live a better life.
00:31:41.600
We're trying to achieve certain things in our work or our business. And therefore, information,
00:31:48.000
all information should be organized according to those projects and those goals.
00:31:53.180
Okay. So give us an example of a project. I mean, this is something that's discreet. It'd be like,
00:31:57.800
I'm thinking like build a website, for example.
00:32:00.580
Yes. So I love it. Let's do a concrete example. So here's an example. Many people would come across
00:32:09.120
a quote. This is a common one. Let's say in a book, they highlight a quote and they say, this is
00:32:14.060
cool. What they will do almost in every case is save that in a folder or give it a tag that is just
00:32:22.120
quotes, right? There's like a big folder or notebook quotes. These are all my quotes. That is not what you
00:32:29.360
should do. And here's why. It doesn't really add much value to have all your quotes in one place,
00:32:36.640
right? Like, like why, why do you need dozens or hundreds of quotes in one giant repository? You
00:32:42.660
really don't. What I would have people do is at the moment that they are organizing that, that note
00:32:49.960
that has that quote, ask themselves, right? Generally, you can ask yourself one question for
00:32:55.940
every note that you take. I found that over the longterm, if I have to ask myself multiple
00:33:00.040
questions, you know, what category does this go in? What subject does it relate to? Add all these
00:33:03.960
different tags. That's not going to be sustainable. So you have one question that you can ask yourself.
00:33:08.960
And that question, in my opinion, should be, what is the project or goal that this quote is going to
00:33:14.360
help me make progress on? Right? So one of the answers might be, as you said, a website. Many websites
00:33:21.000
have quotes, quotes from, you know, customers, quotes from, you know, people from the past quotes
00:33:26.800
from, I don't know, leaders in your, in your industry. So just take that one moment and ask,
00:33:32.960
what is the project such as a website that this quote is going to be useful and put it in the folder
00:33:37.620
or add the tag for that specific project, which means later that day or week or month, when you come
00:33:44.060
to work on that project, instead of being like, oh gosh, let me think of some good ideas from nothing.
00:33:49.960
You're starting with this kind of like batch of ready-made ideas, including quotes that you've
00:33:55.060
already prepared for yourself. Gotcha. And then, oh, and then if it's, if it doesn't fit in a project,
00:33:59.880
then you'd go down that list. Okay. Well, does this belong to an area? And again, you said area that
00:34:04.800
this is just sort of a, sort of a general, it's a not general, but it's like a, it's, it's a thing
00:34:09.640
that's related to your life that you have a sort of general responsibility for. And that can change over
00:34:14.680
time, right? So you could have area, it could be like kids, could be business, it could be music.
00:34:21.140
There's no specific project assigned to it, but it's something that you're interested in or it's
00:34:24.980
relevant to you. So if it, if that quote doesn't fit in that project, be like, well, would it fit
00:34:29.260
in any of these areas and organize it there? Exactly. Yeah. So you just go down the, you know,
00:34:34.680
the, the para categories. Often you're right. Something doesn't, doesn't have a project. There's
00:34:40.680
no project. You're just kind of interested in the subject, but then I would ask, okay,
00:34:45.360
is there any kind of long-term life responsibility? And these definitely do tend to be long-term like
00:34:51.240
being a spouse is an area of responsibility, being a father, being a homeowner, some other areas of
00:34:57.760
responsibility I have are my health or my finances or my hobbies or my car or my, you know, these
00:35:06.420
different, think of it like the hats that you wear in your life. And often those have
00:35:11.080
information related to them, right? Like I know I became a homeowner a couple of years
00:35:14.800
ago. It is just staggering how much information you have to keep track of as a homeowner, right?
00:35:22.660
It's like a part-time job. There's just passwords to remember what kind of light bulb to use,
00:35:28.980
maintenance schedules, who you call when the thing breaks. It's like, it's, it's amazing. And so this
00:35:35.280
is a category of information I save all the time. You know, we just deep cleaned our rug and I put
00:35:40.880
into my notes, okay, the, this lawn, local laundromat has a, you know, six X commercial
00:35:46.300
capacity washer, right? Which took me a while to find. Now I'm going to save that in my notes
00:35:51.900
under, you know, home maintenance. So the next time that I go to deep clean our rug,
00:35:58.900
And then resources, these are just things you want to reference in the future. So that could be like
00:36:03.400
packing list that we were talking about earlier. There's that mundane stuff, packing list, food
00:36:07.760
order list, list that you, whenever you're going on vacation, like, here are the things I got to do
00:36:12.320
before I leave on vacation. You'd put here under resources.
00:36:15.660
Exactly. Yeah. It's like a catch-all. It's almost like a miscellaneous. And I like the word resources
00:36:20.320
because it just reminds you, okay, even though this is a miscellaneous kind of other category,
00:36:25.040
you still want to save things that are going to be useful, right? Like I save stock photos. So when I go to
00:36:30.380
and make a thumbnail for a blog post, I have that ready. I save packing lists. I save ideas of Christmas
00:36:35.320
presents, you know, that I find throughout the year. So when December comes around, instead of, oh, shoot,
00:36:39.780
what do I get? So-and-so. I just go into my Christmas presents, you know, notebook, and I have all sorts of
00:36:45.560
ideas. People, my family and friends think I'm the most thoughtful gift giver, when in fact, I just have a
00:36:51.040
place where I save, you know, ideas of good Christmas gifts. Yeah, it's everything they're interested in,
00:36:57.160
everything that you're curious about, everything you're learning about, which is all important.
00:37:01.260
You just don't want it cluttering up your more actionable categories like projects and areas.
00:37:06.200
It's kind of like tucked away, kind of out of sight, out of mind, but it's there when you need it.
00:37:11.180
And then you have the archives, and this is for completed projects, or maybe there's an area of
00:37:14.580
your life that you no longer have an interest in, or it's no longer responsibility for. And that's
00:37:18.620
useful to keep because, you know, you can share that stuff. Like that can be useful for someone else.
00:37:23.600
So if someone else is doing a similar project, like, well, here's the things that I used with that
00:37:26.700
project. Or let's say, I'm thinking about this with an area. So maybe an area is father. Well,
00:37:32.120
you'll always be a father, but there's a certain point in your father career where your kids are
00:37:36.140
out on their own, and you're really, you're not thinking about baseball practice and, you know,
00:37:42.060
buying clothes for school. But you can archive that stuff because maybe your kid will want to use
00:37:47.500
that. Or maybe you've got a young mentee that could use that information.
00:37:51.300
Totally. Totally. Yeah, I think that this is the, both the amazing thing and the hard thing about
00:37:58.080
digital information is you never really have to throw anything away. Right? This is different from
00:38:04.120
like organizing your house. Like if you're, if you're familiar with the Marie Kondo, you know,
00:38:08.300
KonMari method, her method is a method for throwing things away because you have to, because physical
00:38:14.020
space is fundamentally limited. Whereas digital space is not. As fast as we accumulate information,
00:38:20.660
the storage space that we have access to on our hard drives, on external drives in the cloud is
00:38:25.860
always increasing. So you never really have to throw anything away, but that creates this problem
00:38:31.500
where just because you don't have to throw something away, our, our digital world, our digital spaces start
00:38:38.020
to fill up with so much junk that we can't even, we can't even see the forest for the trees. We can't
00:38:44.120
even, you know, wade through the chaos and complexity of all this stuff. Um, and so the archives,
00:38:49.980
I think of it like cold storage. It's like the basement that you never go into that is dark,
00:38:56.440
you know, barely visited. You still want to keep stuff, but you want it to be nowhere in your,
00:39:02.900
your space, nowhere cluttering up what you're doing. Uh, so every time, like you said, you finish
00:39:07.900
a project or you cancel it or you postpone it or an area of responsibility kind of becomes no longer
00:39:13.960
active. For example, you move out of a house or a relationship ends, or you just move on to a new
00:39:18.980
phase of life. You just get those, those folders. You don't have to do extra work. You don't definitely
00:39:24.020
don't have to organize them because they're, they've just become inactive. You just move them
00:39:28.240
on mass in one second over to the archives. Uh, and that way you always have access to anything
00:39:33.800
from the past, but you also have a clear space to be productive.
00:39:37.880
All right. So that's organize. So we've done capture, we've done organize, and it sounds like
00:39:41.700
you can capture and organize at the same time. This can be one movement. You take a picture
00:39:45.020
and then you put it into that PARA framework. Uh, the next part of code is distill. What do you
00:39:51.380
mean by, what do you mean by distill? Yeah. So this is the one that people most often miss,
00:39:56.060
right? They see capture. Okay. That makes sense. Organize. That makes sense. But then distill,
00:40:01.620
that's, that's not a word that we use, you know, commonly day to day. Um, and what it refers to is
00:40:07.960
a really critical thing when you're dealing with this volume of information, right? Like the average
00:40:14.220
person consumes over 30 gigabytes of data per day, uh, the equivalent of 174 newspapers every single
00:40:21.860
day. When you're dealing with these kinds of industrial quantities of information, if you
00:40:28.340
only collect and collect and collect, no organizing system is ever going to save you, right? Even the
00:40:35.060
best organizing system eventually will be completely overwhelmed at some stage or another. And I like
00:40:40.540
to do it after organize, you have to distill, you have to boil. What that means is you boil down the
00:40:46.520
contents of your notes to their essence. You, you decide, you distinguish between the points or the
00:40:54.180
ideas or the parts that really truly matter that are really important and interesting and surprising
00:40:59.960
and everything else that isn't. Uh, you can think of it like, like finding the signal in the noise,
00:41:04.500
finding the, the most important juice from that note. And this takes skill and it takes judgment,
00:41:10.880
but until you do, you're not really going to be able to move on to the final step, which is to take
00:41:16.400
action on those ideas. And so the distilling, this involves, you can, you can say that you saved an
00:41:21.700
article from, um, some website you read. You can go back and just bold passages that you think are,
00:41:28.000
that are important. You can highlight passages, um, that you think are really important,
00:41:32.840
but you said like the, the best thing you can do is take that article, read through it,
00:41:36.620
and then come up with an executive sum of yourself, like four bullet points that summarize
00:41:40.400
what this article is about and why it's important, why it's important to you.
00:41:43.740
Exactly. Exactly. Yeah. It's highlighting. Everyone knows what highlighting is. Everyone has done
00:41:48.720
highlighting. Highlighting is, is kind of in some ways the universal language of distilling,
00:41:53.380
right? When you come across, when you're reading a book or let's say a textbook in school,
00:41:57.400
you come across a highlight, whether it was made by you or someone else, you know what that means.
00:42:01.880
You know, that it means this is an especially important point. And so what I advise people to
00:42:07.260
do is get that, you know, very common practice and just apply it to digital notes. Uh, and the point
00:42:12.480
is when you come across that note in the future, like you said, let's say it's an article, even if
00:42:17.660
you've saved only the most important parts in the first place in the middle of your busy work day,
00:42:22.340
you're not going to have the time to go back and read, you know, 500 words of excerpts from this
00:42:29.120
article. You're just not, it's just not realistic. You're it. You don't have the time and it's not a
00:42:34.740
good use of your time. And so what I, the rule of thumb I use is it has to be glanceable. You have
00:42:40.580
to be able to see a note and in like five seconds, be able to grasp the gist. What is this about?
00:42:47.640
What is the main takeaway? What is the headline? If you can't do that, you're just gonna, you're not
00:42:53.000
gonna spend the time. You're going to move on. And all the benefit of that note-taking was lost.
00:42:57.780
Okay. So you've distilled it. Next part of the code process is express. What do you mean by that?
00:43:04.560
Yes. So express is the final and kind of culminating step. It's the reason,
00:43:09.940
it's the reason all this is worth doing. It's the reason, you know, people ask, well, what is the,
00:43:15.120
what is the point of all this? What is the purpose? Yes, it is to offload, you know,
00:43:20.920
details from your memory. Yes, it is to have more peace of mind, not trying to keep track of
00:43:25.660
everything. Yes, it is to be more productive. But in my, in my opinion, in my experience,
00:43:31.140
that is just the starting point. The ultimate point of all this is to express yourself.
00:43:37.320
It's to express, it's, it's to take in all these ideas from the outer world. Yes. But then you combine
00:43:42.600
them with ideas and insights from your inner world. And then those merge together and get synthesized
00:43:48.560
into something much greater, which is something that you want to communicate to others, to the
00:43:53.480
world. It might be telling your story. It might be creating a product or a service. It might be the
00:43:59.820
way that you lead and manage your team. It might be the way that you communicate with your family.
00:44:05.180
Communication is, is one of the most fundamental parts of all human life. And for me, the point of
00:44:12.780
building a second brain is to do that more effectively, to express yourself more succinctly,
00:44:17.760
more powerfully, more compellingly, and with more effectiveness.
00:44:21.640
Yeah. You say this express, the goal is to create a, an intermediate packet, which is you call it as
00:44:26.580
it's a concrete individual building block that make up your work. So you can take these intermediate
00:44:32.100
packets that you've made from capturing, organizing, distilling information. And as you said, you can
00:44:36.880
take them and start playing with them, remixing them, coming in with new ideas, because now this
00:44:42.220
information is easy to retrieve, easy manipulate, now that you have it in your second brain in a distilled
00:44:51.100
That's exactly right. Yeah. My, my inspiration for this was Legos. You know, most people have played
00:44:56.280
with the little plastic blocks known as Legos. And if you remember when you were a kid, you know, you'd come
00:45:03.220
upon this, this pile of Legos and you didn't know what you were going to create, right? You, in many cases,
00:45:08.400
didn't have a plan, didn't have a goal. Kids tend to not be very goal oriented. They tend to, to kind of
00:45:14.460
move toward what excites them, move toward what interests them, their, their curiosity. And we can
00:45:20.720
do that as adults too. We can, we can move and we can create our digital environment in such a way
00:45:26.640
that we can move toward what we're passionate about, what we care about. But there is something
00:45:31.640
we can do to make that much easier, which is as a kid, the more blocks that you had and the more
00:45:38.520
diverse and different and unusual, those pieces were the better, right? You, you knew that you
00:45:46.140
could create something much more interesting and exciting with a thousand blocks versus a hundred
00:45:50.260
blocks versus 10 blocks. And so I kind of see, you know, modern life is so uncertain. We don't know
00:45:58.100
where it's going to lead. We don't know what the next stage of life is going to bring. We often don't
00:46:03.280
even know the goals and the, and the interests we're going to have in the future, right? I, I don't
00:46:08.160
want to try to predict what's going to happen in the future. I just don't know. But what I do know is
00:46:13.300
what can make any future endeavor so much easier is collecting these building blocks, is collecting
00:46:20.600
these little snippets of knowledge from the stuff that I'm already consuming and already experiencing
00:46:26.120
so that when it comes time to create that website or to give that speech or to write that, you know,
00:46:31.840
essay or to make that decision, I'm never, ever, ever starting from scratch. That's what I think we
00:46:37.100
want to avoid is starting with a blank page, which is so terrifying. We want to start with this,
00:46:42.520
this batch of creative raw material that we've already collected. And it just makes you,
00:46:48.760
it makes it so you can take new things on so much more effectively and also with so much more
00:46:54.440
ease without having to kind of reinvent the wheel. Because it's on a single note storage app,
00:47:01.240
like Evernote or whatever it is you want to use. Let's say you're, you have these discrete blocks
00:47:05.960
that you've created there. And let's say you're, you're working on a project and you're like,
00:47:09.800
oh, you know, I'm looking for, I'm trying to, I want to redesign this, this bedroom. I'm just
00:47:15.560
coming up with this on the fly here. So you type, you can type in bedroom in your, your app,
00:47:20.700
your Evernote, and it's going to bring up all the notes you've collected about that involve
00:47:25.120
bedrooms. And it might not even be connected to like your actual bedroom. It might be some sort of
00:47:29.900
tangential thing related that's in another project, but you know, you wouldn't have known
00:47:33.800
that was there unless you had the ability to search for it. It's a perfect example. Yeah. Yeah.
00:47:41.500
If you just collect things that resonate with you, this is, this is how I advise people to decide.
00:47:47.220
Don't make it too analytical. Don't try to, you know, rationally deduce what should be captured.
00:47:52.760
If it moves you, if it excites you, if it surprises you, if you find yourself, your eyes kind of
00:47:59.460
widening, your heart beating faster, your breath getting deeper, like the, the body knows your body
00:48:06.720
is an information processing system and it knows subconsciously, even if you don't know consciously
00:48:12.440
when you encounter an idea or a story or whatever that is powerful, that is important for you.
00:48:18.180
If you just pay attention to those physical signals, you'll capture things that often, you know,
00:48:22.720
you're not sure why you're capturing it, but I promise you over the longterm, they're going to
00:48:26.640
be so much more interesting and valuable. Yeah. I think this is what like, this is how the,
00:48:30.340
the second brain turbocharges the commonplace books, but the commonplace book, if you wanted to find
00:48:34.660
something, you had to know where it was at, like flip through the page where that quote was
00:48:38.480
with your second brain, you just do a search and you're going to, it's going to bring it up to you
00:48:43.340
right away. Exactly. Exactly. You know, I'm a fan of paper note-taking as well. I think you can use
00:48:48.380
both, but I have a shelf here with, you know, 15 or more notebooks. If I want to know, you know,
00:48:54.460
what insight about, let's say, I don't know, resilience have I had in the past? That is a
00:48:59.940
multiple hour endeavor, uh, whereas digitally it's not. Yeah. Well, let's say you got your,
00:49:05.680
you got your second brain, you've built it, you're, you got it, you're coming up with new ideas with
00:49:10.360
these intermediate packets that you've developed because you distilled things down. Uh, how do
00:49:15.120
you maintain your second brain? Are there any maintenance routines you got to run through?
00:49:19.300
So that's always in tip top shape. Yeah, that's a great question. Um, the one thing that I do really
00:49:25.440
for maintenance is just go through my inbox, which is what's called the default folder. Most notes apps
00:49:33.580
have one designated place where new notes get saved, get captured. Right. Um, and what I do is
00:49:42.840
just go through my inbox, one note at a time, making one decision about each note, which is what
00:49:47.760
project does this relate to? If none, what area does it belong in? If none, what resources are going
00:49:53.260
to takes maybe five minutes per week. Um, and that's really it. When it comes to periodic maintenance,
00:50:00.540
there are a lot of other things you can do and should do, but they're really just part of your
00:50:05.260
projects, right? Like it could be useful, for example, to the example I was using, I might want
00:50:10.800
to, let's say I'm going to write an article on resilience. I probably should go through all a
00:50:15.680
bunch of different notebooks and try to find our folders and try to find everything that I I've learned
00:50:20.200
about resilience. But I shouldn't do that just because I shouldn't do that. Like just because
00:50:25.920
I have it on a checklist, the right time to pull together all those ideas is when I'm getting ready
00:50:33.240
to execute that project. This is the thing. Once you have everything in your second brain, you can
00:50:38.260
kind of leave it kind of messy and kind of loose. And you should, because you don't know what the
00:50:42.860
future is going to bring. Wait until you're actually starting on something. Use that momentum
00:50:48.380
and that energy to kind of, it's almost like you're reorganizing your second brain a little bit,
00:50:53.540
trying to find a pattern that may, um, a pattern of notes, a collection of notes that may reside in
00:50:59.980
a bunch of different folders. Um, but it's really quite light touch and quite what I call just in
00:51:05.360
time. You take these little organizing actions just in time when you actually need that information.
00:51:11.360
I love it. Well, Tiago, this has been a great conversation. Is there some place people can go
00:51:15.020
to learn more about the book and your work? Yes, you can find everything, including the free content
00:51:20.040
that I have, uh, our YouTube channel, our podcasts, and of course the book, which has just come out
00:51:25.780
at building a second brain.com. Fantastic. Well, Tiago Forte, thanks for his time. It's been a
00:51:30.000
pleasure. Thanks so much, Rhett. My guest today was Tiago Forte. He's the author of the book,
00:51:34.640
building a second brain. It's available on amazon.com and bookstores everywhere. You can find more
00:51:38.720
information about his work at his website, fortelabs.co. Also check out our show notes at
00:51:43.060
aom.is slash second brain, where you find links to resources. We delve deeper into this topic.
00:51:54.640
Well, that wraps up another edition of the AOM podcast. Make sure to check out our website at
00:51:58.680
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00:52:02.640
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00:52:32.960
Remind you to not listen to the AOM podcast, but put what you've heard into action.
00:52:40.420
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