How Curiosity Conversations Can Supercharge Your Success
Episode Stats
Summary
Brian Grazer is a Hollywood producer whose films and TV shows have been nominated for 43 Oscars, won 217 Emmys, and grossed $15 billion worldwide. He s produced everything from my favorite tv show of all time, Friday Night Lights, to critically acclaimed and Oscar-winning films like Apollo 13 and A Beautiful Mind, and he credits much of his success to his commitment to a practice he calls curiosity conversations. Today, on the show, I talk to Grazner, who s also the co-author of A Curious Mind: The Secret to a Bigger Life, about why he considers curiosity conversations the superpower that fueled his rise as one of Hollywood s leading producers, and how these conversations are beneficial to have with everyone from Vips to ordinary folks.
Transcript
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brett mckay here and welcome to another edition of the art of manliness podcast
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brian grazer is a hollywood producer whose films and television shows have been nominated for 43
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academy awards and 217 emmys and grossed 15 billion dollars worldwide he's produced everything
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from my favorite tv show of all time friday night lights to critically acclaimed and oscar-winning
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films like apollo 13 and a beautiful mind grazer credits much of his success to his commitment to
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a practice he calls curiosity conversations today on the show i talked to grazer who's also the
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co-author of a curious mind expanded edition the secret to a bigger life about why he considers
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curiosity conversations the superpower that fueled his rise as one of hollywood's leading producers
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we talk about how these curiosity conversations are beneficial to have with everyone from vips to
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ordinary folks how the ideas and connections they foster can enhance both your personal and
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professional life what makes a curiosity conversation effective and how to make them happen after the
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show's over check out our show notes at awim.is curiosity conversations
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all right brian grazer welcome to the show well thanks for having me on i was thrilled to be on
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the art of manliness can't go wrong with that that's an awesome site well i thank you i really
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appreciate that so you are an academy award-winning movie producer and your credits include some classics
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like apollo 13 a beautiful mind you got splash among many other films and you've published this book
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called a curious mind where you share how the virtue of curiosity has played a pivotal role not only in
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your professional career but also just in your life of living a flourishing life yeah and i want to start
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off with this where you really learned the power of curiosity and it's how you got into the film industry
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in the first place so how did curiosity lead you from going to law school to working in the film
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industry basically graduated from usc undergraduate in psychology applied to usc law school got in planned
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on going and as the semester and graduation came to a close about the first or second day into the summer
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i overheard a conversation in my apartment complex with three law school grads talking about the easiest
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summer job they ever had and so of course i leaned into that conversation and i closed my drapes in my
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little apartment and opened the window further so i could eavesdrop on these three guys discussing the
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virtues of their easiest job of all time and one of them sounded awesome because it came with a company car
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it was available today because the guy just said i i just quit my job but it was the cushiest job of all time
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and i thought well what could that be he said so and so i overheard he said it was to work
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at warner brothers in the legal affairs as a law clerk so i thought i'm going to call up immediately
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i call 411 then 843-6000 ask for the legal department at warner brothers and sure enough they said come on
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in today we do need a law clerk and i got the job that day now i didn't really want to be a law clerk but
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i thought well that's the field that i think i'm going into or at least planned on going into and so now i'm in
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this little desk i'm in the office a tiny office with with a desk and nothing to do the whole week
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like literally no jobs no assignment no filing and he was right it was the easiest job of all time
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i mean on the verge of being the most boring job but then the following week they said deliver some
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papers and i had to deliver these papers for what was going to be the movie heaven can wait that would
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star warren baity so the papers were to go to warren baity and i then as i was delivering the
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papers to warren baity an assistant said just hand me the papers at 21 i had the presence of mind to
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just say well the papers will be invalid unless i hand them directly to mr baity and so i just
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invented that on the spot and eventually i got up to mr warren baity and i spent an hour with him
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and that was the beginning of my very first conversation what struck me from your story
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about how you went from going about to go to law school to becoming a law clerk where you're able
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to rub shoulders with actors and producers in hollywood was you had that curiosity but you took
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action like you actually did something about it you called information and you said you know
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i'm gonna actually gonna do something i think a lot of people they stop at the the interest and
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that's as far as they go and it's always like a bunch of what ifs but it seemed like you had this
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sort of carpe diem like well what do i gotta lose by trying to talk to warren baity yeah i did think
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that as long as i'm polite and i'm thoughtful it shouldn't be too much of an imposition i just think
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that if you come from a place of the generosity of spirit that people won't deny you or be offended or
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cut you short and i've found that that is true even when i had absolutely no hollywood power and no
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hollywood identity at all i just found that if you reach out to people with genuine interest the worst
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it'll happen is you're just being polite and that's not such a high bar you know it's not a
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function of religion it's not a function of anything other than you know simple things like
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the golden rule or simple things like having trust in your fellow brother you know brother or sister
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you know it's just really that so you get to have a conversation with warren baity how did you get
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him to talk to you for an hour and what did you ask him what did you what did you talk about
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well in order for your curiosity to be effective an effective means where you get to learn the most
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about a person means where you have you know i would say a soul connection you have to have eye
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contact you cannot be distracted you can't be looking around you have to be in a peaceful state
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looking and communicating eyeball to eyeball with another human being and literally as as the adage
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goes use the windows of their eyes is is the window into their soul and so i found that by being
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genuinely curious not by asking a series of mechanically driven questions but by just allowing
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yourself the freedom to just be and by just being you're going to find your way into questions and
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conversations that are actually real and the more real you are by the connection of no no distraction
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and eye contact the better your date will be with that person if you have interested eyes
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and you're a good active listener most successful people want to talk about themselves and
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oh look you're a master of it you get important people on your show and you get them to talk about
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themselves because you have a reputation as as someone that has that approaches things through a an
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attractive thematic and you have credibility and you ask good questions and you're a good listener
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so it's as simple but as hard as that yeah um so with warren beaty i was able to i knew enough about
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by reading the trades even as a little law clerk i would read the trade publications by reading the
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trade publications it's somewhat demystifying because you're getting to understand you're getting
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through the language of hollywood because just like every business has a language and the language
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makes the heartbeat of the business complicated or more complicated than it has to be because it's
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the language barrier do you ever try to talk to a composer it's very hard it's very hard to talk to
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an engineer and that's a lot of it is language but if you can get through the language and become
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somewhat adept then you will understand what the goals of that person are what are their goals
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what are the things they are moving towards what are the things they're moving away from
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oh yeah i love that idea of eye contact i want to talk more because you have some great advice
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on eye contact and the power of having these conversations with people in person but that first
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conversation you caught the bug and you started to systemize this right like that warren beaty
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conversation happened spur of the moment and you were like this is amazing i want to do this more
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i'm gonna do this all the time all the time so you made a goal for a while there was like one a day
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right yes so i made a goal that i would do everyone that warner brothers had me they send me out on a
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mission deliver papers to the author of the movie exorcist the exorcist or barbara streisand or
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mama cass or i can name a lot of people so they send me out on these missions and i would turn
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the mission into of curiosity conversation and then i realized i can do this with people that i have no
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that i don't even have a mission i can reach out and say hi my name is brian grazer i work at warren
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our brother's legal affairs this is not associated with studio business and i'd love to meet your boss
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for five minutes and i've researched them thoroughly and after five minutes i will leave
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and i won't make any requests i will not ask for a job and every person said yes every single one
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and then you also you started to expand after a couple years you started expanding to people
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outside of the film industry like you had a conversation with the guy that invented the
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hydrogen bomb yeah jonah salk who created a polio vaccine princess die henry kissinger hundreds of
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noble laureates including john nash which became a beautiful mind uh astronauts cia directors which
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later became the television series 24 the rock star bono mc jagger of course all the tech founders
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jeff bezos steve jobs bill gates larry page i mean i made a point to meet all of those people
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and presidents of the united states and how did you decide like i need to talk to this guy what was
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going on in your life like i need to have a curiosity conversation with bono well i'm a restless
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person so what goes on in my life is a constant flurry of activity intellectual and emotional energy
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so i burn a lot of energy just thinking like many people i'm not a special but um you know i'm i'm a
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learner i'm a lifelong learner and the way to learn is to import people or subjects into your
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universe your mental universe because you you know if you're have an actual day job which i did
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even as being a movie producer television producer i had a day job that was to do that but i was never
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going to give up on these curiosity conversations i found them literally the most fulfilling thing i was
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doing that i've done in life i found that they served as a greater constellation of dots and experiences
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with new worlds and people and that they often connected and proved to give me a very competitive
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advantage in storytelling in movies and television i would was able to sign denzel washington or tom hanks
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or eddie murphy steve martin you know so many of these people that everybody wants or russell crowe to
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three movies and jodie foster everybody wants those actors everyone i was able to get the best talent
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but the thing is that wasn't a side effect like that wasn't your goal going in no that was a side
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effect that was a side okay so curiosity got you from law school to the film industry as a law clerk
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but how did you go from being a legal clerk where basically you were just a gopher i mean you're just
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delivering papers i was just a gopher yeah i was just to file papers periodically and gopher things
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around yeah so how did how did you go from that to producing apollo 13 oh okay oh my god
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how did i do okay so that was quite a distance but basically the way it started is i realized i had
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no resources no money but i had a very active imagination and i was a doer so i would act on
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things quickly well-intentioned but act do things do do do and i started writing short stories just
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you know could be one page it could be two pages or ten pages no longer than that really and with
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these stories that i wrote i would uh protect myself by copyright and i'd go pitch them and
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eventually two of them became movies for television that i produced at 25 years old one was called
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zuma beach the day in the life of zuma beach kind of american graffiti at the beach 24 hours
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and where you break down the beach and the culture and the people in it and it got very very high
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ratings and then the other one was a 20-hour miniseries on the 10 commandments using each
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commandment as an underlying theme in a contemporary you know a contemporary story so now i have some
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credibility my imagination and the doingness you know acting got me to a place where i was now produced
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two high quality projects and then from there i just my career began and i then wrote the story
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and script to a movie called splash just meant tom hanks falling in love with a mermaid and that was
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really just about brian grazer finding the perfect girl and then i defined what that would look like
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and then to get us to apollo 13 which is quite a distance i spent 10 years writing and producing
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comedies like the produce the nutty professor and liar liar and parenthood and kindergarten cop many of
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these movies and then i realized you can make a lot of money but you don't get enough respect producing
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comedies so i thought i'm going to do a drama i want to do something that's really thoughtful and is
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taken seriously and i learned through my curiosity conversations the expertise of space and traveling
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into space and who does that but an astronaut i learned about astronauts i learned of jim level
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who was the captain of the flight of apollo 13 i learned that he had written a 10-page outline
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not so different than what i used to do on his failed mission to travel around the moon to get
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to the moon and travel around it and then i said i reached out to jim level and said i'd really like
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to make this into a movie and he had belief and trust that i could do that because i had success
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prior success and and i was earnest in my conversation and that became the beginning of what became the movie
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apollo 13 which got nine oscar nominations and that's that's that's what that was well there one
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of the stories that stuck out to me in the book you mentioned in when you're telling your you know
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shortened version of it that you started writing stories writing scripts but it was a curiosity
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conversation that got you writing scripts you talk about how uh you got a meeting with lou wasserman who
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was the head of mca and this guy has been in the he was a legend he was in the movie industry since
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1936 like head of mca and you you somehow get in like i'm gonna get in a meeting with this guy i want
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to talk because i want to know how what he does and how i can become a producer and i love the story he
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says look buddy you somehow found your way into this office you're basically full of it i can see that
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there's two ways you become a producer you got to have money you got to know people and he says you
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don't have any of those things so only thing you can do is you can uh write you got to own the stuff
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and he handed you a legal pad and a pencil he's all right start writing and then you wrote those tv
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scripts correct that is exactly what happened he spoke the truth that i had nothing because no one
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had like just said that directly to my face and i acknowledged that that was truthful and so i thought
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well then i better find you know be really really really resourceful and figure out what i might
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have so what i did have was a tremendously you know an active imagination like many other people
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but i knew that i had to write those ideas down and turn them into either stories and in many of the
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cases into screenplays and that's how it started because one man with a lot of wisdom cut me off from
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going into his office and said stop right here and told me i was full of shit basically and you better
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have something the next time you walk into this office another important relationship that you
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developed because of these curiosity conversations was with ron howard right so ron howard directed
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apollo 13 but you all have done lots of movies together how did your curiosity start that relationship
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with ron well i still had that i was the early stages of my curiosity conversations and in that
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discipline i would sentence myself to doing one per day and they could be you know a whole variety of
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types of people at that time they weren't always noble laureates or henry kissinger or edward teller who
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was the father of the hydrogen bomb they could be anybody that piqued my interest i'm on my
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in my office at paramount as the 25 26 year old producer of television shows i look out my window
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and i see ron howard richie cunningham on unhappy days and i thought i have got to meet richie cunningham
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he's an american icon he's right in front of me basically and i'm going to call his office and set a
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meeting so i do he reluctantly comes to my office because he's quite shy and as he entered
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energetically i felt a different person than i had ordinarily felt in other words energetically
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he exuded an energy of goodness about him which translated to me that whatever he tries to do
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he will succeed at it so whatever he he wishes more than ever he could become in this case was to be a
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theatrical movie director which he wasn't if he wishes for that to happen and that's his
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obsession i bet that will happen and that's how that all came together and i sort of trusted his
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soul and his energy and i told him the three or four ideas that i had written and he loved the one
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that was an r-rated movie called night shift which later starred michael keaton and henry winkler
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and then he at that moment where he wanted to do the r-rated movie i said well i also have a pg rated
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movie that would be my preference and he says well i promise you i'll do it after and that was called
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splash about a man a regular guy who falls in love with a woman and later learns she's a mermaid
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why did ron want to do the r-rated movie what was going on there well what was going on there
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was that was the time where he was the very wholesome image of richie cunningham and of course
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he was also opie and and the andy griffith show and so he wanted to get rid of that image that
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super super wholesome squeaky clean image and uh turn the dial a little bit you know he wanted to
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reveal that he had more edge and that's what his goal was and that's why he said he wanted to do the
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r-rated movie when you first had that meeting with with ron howard did you go into it thinking okay i
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want to have this conversation so we work together or were you just you just wanted to know what was
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going on with him i just wanted to know what was going on with him why he you know what made him
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tick i all these meetings i defined these meetings for me that i would not ask for anything i wouldn't
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have an agenda and an ask that i would i would permit myself to just have a pure conversation
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about that person what they do for a living what they're passionate about what they think their
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superpower is and get to the root of who they were as people and how they were able to optimize what
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they were or that superpower into their professional power we're going to take a quick break for a word
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from our sponsors and now back to the show something you talk about in the book when you have these
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conversations with people you are curious in a specific kind of way you call it emotional curiosity
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what do you mean by emotional curiosity well simply that's just that's that would be but as we all talk
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about it as eq i basically want to know you know what what drives them often there's an injury an emotional
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injury in their life that drives them and it doesn't have to be grand it could just be being cut from high
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school football which was mine in front of 200 kids and that makes you you know the emotional injury
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either causes it causes you to get through the emotional injury to attain your potential to
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attain your goal the movie eight mile which i produced with eminem was really about that his emotional
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injuries as a young kid living in a trailer park with an abusive mom in abusive irresponsible mom
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caused him a lot of problems early in life and so in the movie and it caused him a problem of
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not being able to even look at the audience when he was supposed to rap to the audience
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and that is a huge barrier and in that movie it's about getting through those barriers
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and deliberate yourself from those those issues that are holding you back okay so yeah when you have
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these curiosity conversations you're not going to ron howard and say asking well tell me about your
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technical approach to filmmaking you want to know like why does richie cunningham want to make an r-rated
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movie that's a hundred exactly that's a hundred percent right why does richie cunningham now want to
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make a an r-rated movie right or you you had one curiosity conversation with the guy who developed
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the hydrogen bomb you're not asking him well tell me about the science you want to know
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the story behind the story like how do you deal with grappling that you created this weapon they
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can kill tens of thousands hundreds of thousands of people yeah you're a thousand percent right it
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just i want to know what drives people yeah so with these curiosity conversations you're still doing
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them do you still go for like just like regular people like you're not going for the big names like
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do you have curiosity conversations with i don't know the the waiter or a barman at a hotel you're at
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a thousand percent only just recently i took an uber an uber car and the driver i started i spoke to
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him and he sounded russian he said no i'm serbian i said okay what's it like and i started talking to
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him about serbia what it was like what did he do he was in the military then in security he i said do you
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still do security i do part-time and then i asked him well you must do a form of martial arts which
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one i bring up krav maga i bring up wing chun i bring up several of these akito karate several of
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these disciplines that in fact i've tried myself also through curiosity and he said no i do one called
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sistema and i thought what is sistema i got super excited and so he drops him off the house i said
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show me what sistema looks like so he shows me what it looks like and i said can i pay you to teach me
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this art form he said sure and so i start i started paying him by the hour to teach me this art form
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so the answer is yes yes yes i do this with with regular people no yeah i i think uber drivers are
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some of the best people have these curiosity conversations i do this not all the time you know
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you have to put you put the feelers out and maybe the person wants to talk maybe they don't but i've
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had some great conversations with uber drivers during my time i had one we were in my wife and i
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were in la a couple months ago and our she was a taxi driver it wasn't uber driver she was a taxi
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driver but she was from jamaica and she just started telling us about oh yeah i i was born in jamaica but
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then i lived in the united states then i went back to jamaica to take care of my mother who was old and
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just it was a it was amazing like she just talked non-stop and we just kept asking her questions and
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just learning some really cool stuff that i otherwise wouldn't have known if i hadn't had
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this taxi drive with this woman yeah and i agree with you with taxi drivers and and uber cars i not
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long ago i was making a movie in hungary in budapest and i was supposed to that night have dinner with
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the ambassador to hungary the u.s ambassador to hungary which i did and on the drive there the uber
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driver told me so much about what was going on in hungary and the refugee crisis and it made me smart
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for that dinner that i was having like 15 minutes from then you've done thousands of these curiosity
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conversations and you talk about lots of them in the books but have any conversations been duds and
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if so what what makes them a dud okay i'll tell you duds would be where i've done a lot of research
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and i have expectations based on the research of learning something new and being mystified a little
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bit because all these conversations should be mystifying as i should be mystifying to them
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so it you lean in and and uh you know you're being things are being revealed so that was someone
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that created a natural foods he's famous so i don't want to say his name a natural foods brand
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and he was a dud because he he wasn't really into it at all he he i think he just wanted to own a rest
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i don't know i i i he just wanted to own a restaurant and uh his motives were impure i thought
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i don't know yeah yeah well another one that stood out to me was isaac asimov well isaac asimov who was
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the most prolific science fiction writer that was a dud but i was the dud yeah because i mean it it reads
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as though he was but he wasn't he you know was an expert in science fiction and this tremendous writer
00:28:30.240
and um that he and his wife met with me in new york and after less than 10 minutes they just got up and
00:28:40.720
left they said we're leaving we're we're afraid you're not we they didn't feel intellectually stimulated
00:28:47.360
by me and i say they're right because the i probably didn't know science fiction well enough
00:28:53.900
to attract his interest and that he didn't have outside interest really he had those those were
00:28:59.740
his interests okay so uh what makes prepared yeah you got to be prepared you got to be prepared and
00:29:06.460
then also make sure that the person you're having this conversation with like understands what you're
00:29:10.800
doing so it sounds i mean it's not i imagine what happens oftentimes you'll set this curiosity
00:29:16.160
conversation with an important person there's all these gatekeepers yeah you get on the schedule
00:29:21.020
and the person's schedule is just set by a team of people they have no clue they're gonna sit
00:29:26.780
they're like okay talk to brian grazer who's brian grazer i don't know i got 15 minutes with him
00:29:31.420
and they have no clue what's going on they're just trying to get through with this so they go on the
00:29:35.460
next thing yeah i mean i met with i hope my assistant's taking some notes but i got to meet with
00:29:41.840
the ceo of sequoia ventures john leone or it could be leone oh it's doug leone sorry doug leone and i
00:29:52.220
swear i think he thought i was the cia and i i said to him because he was so guarded unbelievably guarded
00:30:00.280
he said what are you doing what are you driving at he said to me i said well you seem very guarded
00:30:06.200
you're like a mafia boss or something and that was enough to get him to understand what i was trying
00:30:12.100
to say and flatter him at the same time because he wasn't he's a tough he's a serious guy man he's a
00:30:18.800
really serious and he looks like a formidable guy to me he looked also like a bodybuilder now he'd
00:30:25.860
probably laugh if he heard me say this i say it only as a compliment and then the walls came down and
00:30:32.180
we had a great conversation you're so you're big on having these conversations in person in person
00:30:38.720
and you've been talking a lot about eye contact yeah and in fact you wrote a whole book about the
00:30:43.260
importance of eye contact yes which is incorporated into my new book so yeah called a curious mind so
00:30:49.200
hopefully people will be you know new york times bestseller hope people go see it yeah read it so i
00:30:56.300
mean what is it about the in-person ask like why can't you do this on zoom like did you do these things
00:31:00.840
on zoom during the the lockdowns during the pandemic and like how are they different i did do
00:31:06.280
them on zoom when we couldn't meet at all during covid they were not very satisfactory because you
00:31:14.180
can't see people's you know there's no spot you can't study their body movement so you can't feel
00:31:22.420
their energy or chemistry in any way you can only kind of learn in the same way you might learn it
00:31:28.280
through a textbook or a video yeah and the eye contact is important too and on zoom report you
00:31:35.020
can't look people in the eye can't look people in the eye and you never almost never laugh on a zoom
00:31:41.620
yeah there's very little humor on zoom there's very little zoom humor no it's it's why i don't use
00:31:49.340
video on my podcast because that reason i can't look people in the eye and it's just for me it's
00:31:56.160
distracting i'd rather just hear your voice and make it almost like a phone call than have to deal
00:32:01.660
with looking at the screen then looking up at the camera and looking back down it's i don't like that
00:32:06.460
so i just go audio only really interesting but speaking of eye contact you've got some tips on how
00:32:12.340
to get the most out of eye contact how can you do eye contact i think a lot of people are uncomfortable
00:32:18.640
with looking people in the eye because they don't want to be creepy yeah any tips on eye contact
00:32:24.680
without being a creeper yeah if if look if you you know if somebody could think you're a creeper
00:32:33.040
or they're leery or they're you know so you what you do is you look at them so briefly so they
00:32:40.500
see that you're seeing them as a person but then you do divert your eyes down submissively so you're
00:32:49.260
not trying to have power over them in any way so something i've read is that you want to keep
00:32:54.800
eye contact for about five seconds so that's about as long as it takes to speak a sentence so you're
00:33:01.340
looking in in the eyes or the eye i mean i think you can really only look at one eye at a time and
00:33:07.440
something else i read is that looking at the right eye is best and then you look down for a beat then
00:33:12.400
you look back in the eyes so you're not locked in you're not staring them down no don't stare them
00:33:17.600
down you could you make sure you blink you know like don't uh don't do anything it could seem to
00:33:24.240
be aggressive yeah and you you had to learn how to use eye contact you tell a story where i think you
00:33:29.820
had like an assistant or somebody tell you it's like hey brian you know you don't look at people in
00:33:33.840
the eye when you talk to them and you're like i had no clue yeah it was actually ron howard it was ron okay
00:33:39.220
yeah he said he said um because i you know i have a little agd and so i my tendency is to bounce
00:33:46.520
around and um i was talking to the writers the very very successful writers of all of our successful
00:33:53.660
comedies lowell gans and bob lu mandel and ron said you know when you talk to lowell and bob lu
00:34:00.100
i don't think they feel respected by you and i go well why he says because you don't look at them
00:34:06.740
i go but i already know what they're saying and i'm paying attention ron he says you are
00:34:12.300
but you're not looking at them and i know they feel uh they don't feel respected i said okay and
00:34:19.760
i changed that immediately and uh let's say someone's listening to this and they love this
00:34:23.800
idea of curiosity conversations just having a conversation having that emotional curiosity
00:34:28.120
wanting to figure out what makes people what drives people what makes them tick
00:34:32.260
how do you recommend getting started i imagine it's not try to get a conversation with the
00:34:38.620
president of the united states who's that first rung in the ladder do you think um anyone that you think
00:34:45.240
is is authentically expert at anything yeah so you could just be i love this one guy so much he was
00:34:54.800
the best dad i've ever met i mean there were so many more successful people there around me and this
00:35:02.560
guy he was a an assistant caterer no he was the number two caterer on the amtrak that goes from la
00:35:11.060
to san diego and he was just a great father first i had a conversation with him and then i was always
00:35:19.040
we became friends and i was always proud to have him as a friend because he was such a good dad
00:35:24.880
it could be as simple as that someone that's a really good parent or a good teacher or uh you know
00:35:32.960
your martial arts instructor or your trainer ask your trainer a question you know you go to a gym
00:35:39.580
there's probably a trainer there ask them i mean it's so easy yeah well that guy who was a good dad
00:35:47.600
what made him a good dad what made him a good dad is beyond just that he spent a lot of his time he
00:35:55.720
spent time with his kids he understood what they were interested in and became interested in himself
00:36:02.860
he became really interested in skateboarding or wild posting stencils he would share have shared
00:36:09.880
interest they'd listen to songs together they'd both sing to songs so they'd put on a playlist and
00:36:15.640
they'd both sing to songs and there was actually three kids so he would do it you know one-on-one
00:36:21.960
or one-on-two or one-on-three but he was always that person he was in the he was very in the moment
00:36:28.880
okay so start in your social circle you have right now if you see someone that's got some kind of quirky
00:36:34.720
interest that they're an expert at find out like what got them into it what drives them to do that
00:36:40.160
and it requires you to pay attention that's another thing that that curiosity requires yeah pay attention
00:36:44.880
it requires you to pay attention so when you're at work you know if your co-workers work at cubicles
00:36:50.320
they probably got pictures or tchotchkes set up there that say a lot about them like well they
00:36:56.060
coach baseball or they love this film genre i don't know and then you can use that as well tell me about
00:37:02.420
that tell me more about what do you know about that so yeah pay attention let's say people start
00:37:07.000
doing that how do you go about setting up a curiosity conversation with you know vips how do you make
00:37:13.700
the pitch you always pitch to their staff or if you meet some vip you might say you know virginal oh my
00:37:23.960
god i'd really love to have a conversation with you i'd really like to have five minute conversation with
00:37:29.300
you and with a disclaimer you know that i don't want anything i just want to but some kind of you have
00:37:34.960
to come up with something and then don't ask them for their contacts ever and then you have to find
00:37:41.420
them and they'll be impressed that you found them and and you did it through the channels through the
00:37:47.280
assistants then you befriend the assistant that's easy to do just treat them respectfully like human
00:37:54.820
beings and and usually that you're trying to make people laugh ultimately get to know the assistants
00:38:02.140
yeah okay so i think that's some good advice there respect the communication channels yes and then also
00:38:07.880
just make it very clear you're not looking for anything you have no ulterior motives you don't
00:38:12.160
want a job you don't have an agenda yeah you don't have an agenda because i'm sure these you know these
00:38:15.980
vips they're constantly dealing with people with an agenda which is why they put gatekeepers in front
00:38:20.600
of them because they just want to avoid that stuff yeah exactly okay so how do you prep for a curiosity
00:38:26.420
conversation so you can have these on the fly right you can have them with your uber driver
00:38:30.320
uh etc but let's say you you set something up because you want to talk to i don't know the head of
00:38:36.600
some the wildlife department in your state for whatever i'm just i'm just coming up with this
00:38:41.060
how do you prep for that sort of conversation well it's not hard um you you know you would search them
00:38:50.280
and you try to find out what their interests are you go to social channels you go to instagram you
00:38:55.920
might go to twitter you might you but i like instagram because it's visual you learn a lot and if the
00:39:02.600
person's well known i always go to youtube i love youtube are there any starter questions you
00:39:07.440
recommend to help people get the conversation going like do you have any default ones you like to go to
00:39:13.200
i usually try to learn something about the person as we're talking about and i would ask them a question
00:39:21.720
that they wouldn't expect so you don't ask a scientist about science really you would ask them
00:39:27.200
you'd probably go to their sports or or what are they obsessed with doing that is in the non-science
00:39:34.700
world or what's an offshoot of that or what got them into it but you try not to ask them you know
00:39:41.640
you try not to get the keys to the kingdom like immediately yeah you know who does a really good job
00:39:47.340
at this is tyler cowen he's an economist at george mason university he's written a couple books but
00:39:55.320
he has a podcast called conversations with tyler where he has different people from all walks of
00:40:00.820
life but he asked like the like the weirdest obscurest questions but he does it in a way that
00:40:07.420
it digs out a lot from the person he's talking to so i think if you're looking if you if you're
00:40:13.140
wanting to look for some examples of some like really good kind of oblique questions or off the
00:40:18.240
wall questions that can get to some bigger things check out tyler cowen's podcast conversations with tyler
00:40:24.120
so okay you have the conversation and of course you want to be paying attention and then you want
00:40:29.040
this to be an organic thing or you just you ask follow-up questions and you know say tell me more
00:40:34.440
about that and then the conversation is over do you do anything after the conversation to process it
00:40:41.500
i write notes or i have somebody write notes for me or sometimes i will ask very seldom but i might say
00:40:50.400
can i record this and they'll say yes and that's what i do okay so you write notes and what's
00:40:57.880
interesting you talk about with a lot of these conversations and you you write the notes you often
00:41:04.060
don't take action on it right away sometimes you just you sit on it you don't even know what you're
00:41:08.760
going to do with this stuff for a long time a hundred percent i don't know what i'm going to do with
00:41:13.260
it yeah that's exactly right and so yeah you talk about you know you had a conversation with the
00:41:17.280
director of cia had no intention of you know creating a tv series after out of it but like 24
00:41:23.400
came out of it yeah well 24 was influence influence right yeah but so but it's there and so like when
00:41:31.180
you're out living your life you're working you can be like oh i had this conversation there's this
00:41:35.780
nugget there maybe we can we can use that stuff yeah exactly and i imagine these conversations they
00:41:42.560
beget more conversations like you talk to warren beaty yeah and then that can lead you to talk to
00:41:46.580
some other person a hundred percent yeah because then i'll want to know he'll have a point of view
00:41:51.520
about about why he makes movies or his sense of or what what if he's he is purpose driven what is the
00:41:59.940
purpose and then someone else is going to be of similar levels of accomplishment you're going to ask
00:42:06.180
them and and see if they're motivated by the same things or you just look to constantly expand your
00:42:12.080
mind bombard your mind with new things i really love this so i hope people after they listen to
00:42:16.760
this podcast they're going to go out and have a curiosity conversation uber driver is a great way
00:42:21.220
to start barista person at the checkout line start practicing but where else can people go to learn
00:42:28.320
more about the book and your work and how to have more curiosity conversations well you can order the book
00:42:33.840
and i think you probably get order it on amazon i'm assuming and you can buy it there's a bunch of
00:42:40.320
places all you have to do is look it up a curious mind you can order it on amazon and uh i would
00:42:46.420
suggest they just do that fantastic well brian grazer thanks for your time it's been a pleasure
00:42:50.840
yeah it's been a privilege i'll talk to you again i hope my guest today was brian grazer he's the
00:42:56.640
co-author of the book a curious mind expanded edition it's available on amazon.com and bookstores
00:43:00.780
everywhere check out our show notes at aom.is slash curiosity conversations where you find links
00:43:05.340
to resources where we delve deeper into this topic well that wraps up another edition of the
00:43:16.740
aom podcast make sure to check out our website at artofmanliness.com where you find our podcast
00:43:20.540
archives as well as thousands of articles that we've written over the years about pretty much
00:43:24.160
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00:43:35.600
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00:43:40.580
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