00:06:04.280So instead of being forced to push rocks, if he loved to push rocks, then this is not a curse. This is a huge blessing. Zeus just built Sisyphus, an exercise machine that's better than Peloton or CrossFit combined.
00:06:30.300If it happened in modern times, people would make statues for Sisyphus and people would invite him for TED Talks and talking about how disciplined he is and what kind of work ethic he has.
00:06:42.780And the thing is, in modern times, though, if you see the people who are real mountaintops, right, the people who are at the best of industry, the people who are, you know, breaking through, the people who are redefining industries, those are the people who are like Sisyphus, the better version of Sisyphus.
00:15:26.680And that's the classic example of easy discipline.
00:15:29.860He made the game so much fun and so much camaraderie and so much love for each other that people naturally worked hard to achieve the result.
00:19:45.800Let me play a game of being a consultant.
00:19:49.600Let me be an advisor or even counselor.
00:19:52.580So when I try to talk to people now, even the prospect or whatever,
00:19:56.280I try to understand what his or her issues are, you know, what their biggest challenges are, and just keep asking questions.
00:20:05.040And I would be like, okay, if after this call, if I can understand their issue more than they do, and if I can even articulate the problem they're facing, I can help them.
00:21:09.140And once you find that exercise is just going to be something you enjoy doing, you're never going to miss a workout because you just love doing this thing.
00:24:36.580And you talk about how you used momentum loops on this crazy experiment you did. And it's kind of what puts you on the map. It made you famous because it went viral. It was this idea of 100 days of rejection therapy, where you reduced your fear of rejection by deliberately seeking it out.
00:24:54.140So instead of avoiding situations where someone might say no, you intentionally went around making these unusual and uncomfortable requests.
00:25:03.180So, you know, for example, you asked a stranger to borrow $100.
00:25:06.080You asked a homeowner if you could play soccer in their backyard.
00:25:09.600You asked a Southwest Airlines employee if you could make an announcement over the intercom.
00:25:14.440Tell us more about your rejection therapy experiment and how you used momentum loops in it.
00:34:12.680And how do I engineer my way to that goal?
00:34:16.040So in the startup world, there is this thing called a lean startup.
00:34:19.440So basically, you learn. You're an evolutionist. You have this idea. You just iterate. You just learn new things and see how it works. And so you build the most basic thing called MVP, the most ugliest, cheapest thing. Then you try to get user feedback. You put this in people's hands and see how they use it. And then you improve it. You learn. Eventually, you build an amazing product. So after a thousand iterations, this thing is amazing.
00:34:45.680So I call this the mechanic mindset because the thing is, it usually doesn't work.
00:34:51.100There's actually, you know, 15 years since the startup came out, there's actually a pretty strong study to say this actually doesn't work.
00:34:57.680Because sometimes if you just want to succeed and you started with the worst thing, like the MVP, a lot of times people wouldn't give you the chance to improve it.
00:35:07.720Sometimes people are not drawn to it because it's so ugly, right?
00:35:39.120I mean, the classic example, I mean, I actually hate to use Steve Jobs as an example because so many people are, you know, I mean, so overused, right?
00:35:47.880But the funny thing is, if you study Steve Jobs, he is famous for making, you know, iPhones or computers.
00:35:56.880He wants to make the inside of those products beautiful.
00:36:01.020And he would stare at the screws inside the iPhone.
00:36:04.760He would stare at the circuit boards inside the Mac.
00:36:08.100And he was like, we got to make this beautiful.
00:36:10.120We got to make this so, you know, so symmetrical.0.68
00:36:12.640And the engineers will be like, are you crazy?
00:36:16.900People are going to see the outside of the product, not inside.
00:36:19.880But he's like, no, if you're an artist,
00:36:22.760that, you know, you want to make sure the inside is as beautiful as the outside.
00:36:26.400And then when they finish the product,
00:36:28.460they spend a lot more time to actually make the inside even more beautiful.
00:36:32.400And he would ask the people to sign the product.
00:36:36.380And it's like, you know, artists always sign their work.
00:36:39.660And if you look at Steve Jobs, right, he sees himself as an entrepreneur.
00:36:43.360You know, people think he's a technologist, he's a great designer.
00:36:47.100But the word he describes himself the most is artist.
00:36:49.960That's what I say the artist's mindset.
00:36:52.420The artist's mindset is you want to make things beautiful.
00:36:56.240You want to make things that make you happy.
00:36:58.980You want to make things that move people.
00:37:00.820If you see actually the products that we love, whether it's computers or cars, the people who, the most successful ones, they make products that people love.
00:37:12.320They didn't make the most ugly product.
00:37:14.320They either with their way to success.
00:37:16.600They actually make stuff that resonates with people.
00:37:20.360And that's what I call the artist mindset.
00:37:22.600You lean deep into your emotions and build something that's beautiful, that make you proud, and then you succeed.
00:37:28.960And one of the tools you have for this principle is the idea of this Japanese tea ceremony.
00:43:26.500The kids were two, you know, three to four, five.
00:43:29.900And just to be honest, I didn't like kids that much.
00:43:32.140And I mean, I love them. I love all of them. I would die for them for sure. But I didn't enjoy spending time with kids. And as a result, I wasn't good. You know, every time I'd be like, this is my duty. You know, I want to be a good father. So let me play with them. That was classic heart discipline. My goal was to be a better father, but I didn't enjoy the action. So I was eating bitterness. And how could I be a good father if I'm eating bitterness, you know, being there with my kids?
00:43:58.060So I said, okay, what can I do to actually make this easy?
00:44:01.680How can I turn this into easy discipline?
00:45:16.800So that's the one example of this one action goal, going on father-son days with kids that enabled me to achieve my ultimate goal, which is be a better father.
00:45:26.720All right. So find a one action goal. So how would a one action goal differ from
00:45:31.300the way people typically set goals? Yeah. Most people set goals to our outcome goals.
00:45:36.640If you've seen your resolution, you're seeing people, I want to lose 20 pounds. I want to find
00:45:41.680love this year. I want to start my own company. I want to get promoted. I want to make, I don't
00:45:47.060know, $500,000. Like I want to make a million dollars this year. People write these words down
00:45:52.400And those are meaningless because they're just there.
00:45:56.140In fact, by the time February rolls in, you're already giving up.
00:45:59.380I mean, these goals that started out as inspiration became laughingstock.
00:46:03.660I mean, it became some sort of distraction because you lose confidence every time you
00:50:09.900And the next day, he was like, let's play football style.
00:50:12.520So people tackle each other on the basketball floor.
00:50:15.140So when you have this variation, what ends up happening is you are able to build this mental resilience and being very adaptable to what happens every day.
00:50:25.480and the result of this practice is actually much more favorable you know to the players because
00:50:30.820they learn they adapt and they have more fun so that's what i call repetition was variation i like
00:50:36.600that one all right so the final principle is why and it's for yourself it's like what's this
00:50:43.280principle all about what are you trying to get at with this principle to make discipline easy
00:50:47.500discipline yeah so yourself is is to me is actually the most important thing you know
00:50:52.580are your goals or what you're doing an expression or a reflection of who you actually are you know
00:50:59.580we're all different right we'll have different affinities we'll have different you know characters
00:51:04.460we'll have different you know personalities so sometimes when we have goals and you know that
00:51:12.220whether those goals are given to us by our parents or by our boss or by you know by whoever
00:51:16.220or those maybe those goals we learn ourselves we give to ourselves you know and we think
00:51:22.340that's what we should do. Sometimes we started performing an act that's not who we are. So I was
00:51:28.400the same. I was that person, you know, when I was in China. So I came to the United States as a
00:51:32.780teenager. But when I was 14, I met Bill Gates in China. You know, he actually went to China to
00:51:38.880promote Windows. I was mesmerized by his story and his entrepreneurial journey. I thought, okay,
00:51:45.040I know what I want to do with my life. I want to be the Chinese version of Bill Gates. I want to
00:51:50.000IPO my company. I want to make billions
00:57:10.320And then he started mimicking those scholars.
00:57:13.060And he started, you know, doing the writing and speaking and bowing.
00:57:17.340And then he became one of the most famous philosophers in Chinese history.
00:57:21.080And that story of moves, three moves of Meng's mother.
00:57:25.000So this guy, his name is a Manxious, famous scholar and famous philosopher.
00:57:28.720But his mother is literally more famous than him because this move, instead of her shaking her son to become successful, to overcome the environment, what she did was to move to an environment where he would naturally succeed.
00:57:45.120Now, you don't have to do this yourself.