The Art of Manliness - July 31, 2025


The Tiny Habits That Change Everything


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Summary

Dr. BJ Fogg is the founder and director of Stanford's Behavior Design Lab, as well as the author of the new book, Tiny Habits: The Small Changes That Change Everything. In this episode, Dr. Fogg walks us through the three components that drive our behavior, including the simple yet overlooked relationship between motivation and ability. He then explains how to build habits that feel easier and require lower levels of motivation by picking behaviors that are good matches for you and breaking them down into smaller parts. We also talk about the need to tie your habits to turnkey prompts, the importance of celebrating your successes no matter how small, and the way tiny habits can lead to bigger changes.


Transcript

00:00:00.000 Hey, it's Brett. We're taking a break for new episodes to celebrate the holidays. In the
00:00:03.080 meantime, we're rebroadcasting episode number 581, The Tiny Habits That Change Everything
00:00:07.160 with BJ Fogg. I know a lot of you are setting goals this year that involve habits. This is a
00:00:11.020 great episode to listen to, lots of research-backed advice. We'll see you next time with a brand new
00:00:15.120 episode of the AOM Podcast. Brett McKay here, and welcome to another edition of the Art of
00:00:26.820 Manliness Podcast. We're a month into the new year now. How are you doing on your resolutions?
00:00:31.440 Have you already fallen off the wagon? Maybe the goal you set for yourself was just too big to
00:00:35.320 successfully tackle. You need to think smaller, tiny even. That's the argument my guest makes.
00:00:39.800 His name is Dr. BJ Fogg, and he's the founder and director of Stanford Behavior Design Lab,
00:00:44.060 as well as the author of the new book, Tiny Habits, The Small Changes That Change Everything.
00:00:48.220 Today on the show, BJ walks us through the three components that drive our behavior,
00:00:51.600 including the simple yet overlooked relationship between motivation and ability. He then explains
00:00:55.700 how to build habits that feel easier and require lower levels of motivation by picking behaviors
00:01:00.000 that are good matches for you and breaking them down into smaller parts. We also talk about the
00:01:03.880 need to tie your habits to turnkey prompts, the importance of celebrating your successes,
00:01:07.500 no matter how small, and the way tiny habits can lead to bigger changes. We end our conversation
00:01:11.960 with why you should think about the process of getting rid of your bad habits as untangling them
00:01:15.920 rather than breaking them. After the show's over, check out our show notes at
00:01:18.960 aom.is slash tinyhabits. All right, BJ Fogg, welcome to the show.
00:01:31.560 Hey, I'm happy to be here. Thanks for inviting me.
00:01:33.900 So I'm really excited to have you on because I've been following your work through other people,
00:01:38.600 students you've had on your classes that you teach about behavior design. And I was so excited to see
00:01:43.840 you have a book putting this all together in one place. So you've spent your career researching
00:01:48.900 developing what you call behavior design. How did you get involved with that?
00:01:53.880 Well, if you rewind about 25 years, I was really interested in the overlap between technology
00:02:00.280 and persuasion or influence, which hadn't happened yet. But I, in some ways, just sense that computers
00:02:08.020 would be designed to influence our attitudes and our behaviors. And I wanted to study this.
00:02:13.580 And so that's what I did my doctorate work, ran a series of laboratory experiments to show this
00:02:20.220 could indeed happen, and then predicted it will, and then set out some warnings and some guidelines
00:02:27.900 for this. And I called that persuasive technology. About 10 years ago, my lab's work at Stanford shifted
00:02:34.520 away from persuasive technology. We just really weren't interested in that anymore.
00:02:38.960 We thought we'd really done what we needed to do there. And then it became what we now call
00:02:44.140 behavior design, which is different than persuasive technology. It still has to do with human behavior
00:02:48.760 change, but it doesn't have to do anything with technology directly. So the interest is a long-held
00:02:54.980 interest. And I think it actually goes back to my Mormon roots. I was raised Mormon in California,
00:03:02.880 California. And probably most people listening understand that that culture, that religion
00:03:07.940 is a lot about behavior change. There's a lot of restrictions, a lot of things you can't do.
00:03:14.080 And when people become Mormon, they have to make a lot of behavior change. So at least the way I see
00:03:18.960 it in retrospect, I grew up very, very young talking about behavior change and doing behavior change
00:03:25.020 things and helping other people change their behavior.
00:03:27.180 Well, in your work with persuasion technology, this has been used by, I mean, this shaped a lot
00:03:32.700 of the apps we use today, Instagram, Uber, like the companies develop these apps, they used insights
00:03:38.680 that came out of your research.
00:03:40.440 Yeah. I think the biggest takeaway from my work is simplicity. So simplicity is the thing that I
00:03:47.060 saw early on that made technologies that engaged people. I mean, everything that people,
00:03:55.240 I mean, unless you're forced to use it like an office suite that was complicated. Yeah. You were
00:03:59.880 forced to use that complicated thing, but everything that people were choosing for themselves and using
00:04:04.700 the overriding pattern was simplicity. So that's really what I taught and advocated at Stanford and
00:04:11.260 elsewhere. And it's one of my maxims today that you'll find in tiny habits is simplicity changes
00:04:16.500 behavior.
00:04:17.440 And so, as you said, you shifted focus more towards behavior design. It's not just tied to technology.
00:04:22.140 It's about designing behavior, making new habits, untangling habits you don't like. We'll talk
00:04:27.920 about why you don't, why you call it untangling, not breaking habits. And in this, this model of
00:04:33.400 behavior design. So first off the behavior design, you have a model that explains human behavior and
00:04:37.600 methods that you can use to change behavior. So let's talk about this model first. It's because
00:04:42.720 I think that'll help people understand why we do what we do. And part of that model, you mentioned
00:04:47.140 simplicity, but let's walk us through the fog model of behavior.
00:04:51.680 Yeah. So there's various models in behavior design. The cornerstone is just this one called
00:04:55.780 the fog behavior model. And it goes like this behavior happens when three things come together
00:05:02.120 at the same moment, motivation to do the behavior, ability to do behavior and a prompt. And that model
00:05:10.620 describes any type of behavior. And it can also be used to understand how to stop a behavior.
00:05:14.920 You remove motivation or you remove ability. In other words, you make it harder or you remove
00:05:20.300 the prompt. And I write it out as B equals, so B is behavior, equals M-A-P, motivation, ability,
00:05:29.520 prompt. It's a model, not an equation, but I still write it out with equal sign.
00:05:35.740 And so walk us through like a behavior that can highlight this connection of motivation,
00:05:40.140 ability and prompt. Oh, wow. There are so many. So let's say that your son's sitting
00:05:45.740 around playing video games and you fix dinner for him and your son is motivated to eat and
00:05:53.440 is capable to eat. But until you prompt your son, say, Hey, time for dinner. He's not going
00:05:59.700 to come to the dinner table. So in that case, there's motivation because he's hungry. There's
00:06:04.020 ability because he's just sitting around. He's not busy and doesn't cost anything for dinner.
00:06:08.500 So he has ability. And in that case, the thing that he's lacking to do the behavior,
00:06:12.660 come to dinner, it's the prompt. And as you look at any behavior that you do,
00:06:18.060 you will always have some level of motivation. There'll be some level of ability and there will
00:06:23.880 always be a prompt. And so you can look at any behavior you do, whether it's opening a certain
00:06:28.560 email or answering your phone or texting your mom or eating an apple for lunch.
00:06:34.880 All of those behaviors can be understood in terms of those components, behavior,
00:06:40.240 motivation, ability, prompt, but it also helps you design for behaviors. And that's what the tiny
00:06:46.800 habits method is all about. You're hacking those components to make the process and method of habit
00:06:53.900 formation really, really easy to do and really reliable.
00:06:57.800 Yeah. Your behavioral model was really eye-opening. And one of the things that I
00:07:02.220 got out of it that really hit me hard was this connection of like a motivation ability,
00:07:06.160 right? If something is really hard to do, well, it means you're going to need more motivation
00:07:10.500 to do it. But if something's easy to do, you don't need as much motivation to do it.
00:07:15.780 Yeah. And I am so happy that in my book, Tiny Habits, I unpacked that for the first time.
00:07:21.520 I really dive into the behavior model and I talk about the components and I show that
00:07:26.120 relationship between motivation and ability. And you summarized it well. And there's a graphic.
00:07:34.300 So yes, there's a written version of the model, but there's also a graphic and there's a curved
00:07:38.280 line on the graphic that shows that relationship. And it's embarrassing to say that it took me like
00:07:44.780 eight years to figure out the right word for that relationship, but I'll share it here. It's kind of
00:07:49.100 geeky. It's a compensatory relationship. They can compensate for each other, like teammates.
00:07:55.380 So if motivation is low or weak, then ability has to be high. It has to be really, really easy. In
00:08:01.860 other words, if you're not super motivated to do something, the only way that you'll do it if it's
00:08:07.000 really, really easy to do. On the flip side, if a behavior is hard to do, the only thing that puts
00:08:14.700 you above the action line, the only thing gets action is if your motivation is high. So they're
00:08:20.980 understanding that motivation and ability. I used to talk about it as trade-offs. It's not really a
00:08:26.340 trade-off. They compensate for each other. And that actually was that insight that led to developing the
00:08:33.360 tiny habits method. As I looked at my own graphic, the two-dimensional version, I saw on the lower
00:08:40.020 right-hand corner, a space where if the motivation's low, you could still do the behavior if it's easy
00:08:49.220 enough, if you make it radically easy. So boom, there's some motivation. It's not zero. And you make
00:08:54.840 it really easy. That means the only thing you're lacking is a prompt. And there was a moment when I
00:09:01.000 figured out how to hack the prompt, and then they all came together. And that then became the tiny
00:09:05.300 habits method. So it got derived from looking at my own graphic going, that's a really interesting
00:09:11.060 space right there. The opposite is people picking something hard to do. And if you pick something
00:09:16.800 hard, like I'm going to work out for two hours every day, or I'm going to do CrossFit from now on,
00:09:21.100 or I'm going to save $1,000 a month, that means your motivation has to be high and stay high. You have
00:09:29.680 to sustain motivation. That's really unrealistic. We don't have that much control over our level.
00:09:35.300 of motivation. And that means by setting yourself up for these hard behaviors, these hard changes,
00:09:41.660 you somehow have to magically find a way to keep your motivation high. And that doesn't work very
00:09:47.060 well. So Tiny Habits acknowledges that and says, no, no, scale it back, make it really easy.
00:09:52.280 So you don't have to mess around with motivation, and you don't have to rely on willpower.
00:09:56.480 Well, let's unpack this idea of motivation, because I think you're right. When people decide they want to
00:10:00.200 change a behavior, start a habit, they think, I got to do something really hard, and then I got to
00:10:04.340 motivate myself. And motivation is kind of an interesting part of psychology and behavioral
00:10:09.960 science, because you see different definitions of what motivation is. And there's a different
00:10:13.720 definition for the layperson. I think a layperson thinks, well, motivation is like reading quotes
00:10:18.440 and telling myself mantras. So how do you define motivation in your behavioral model?
00:10:23.700 Well, it's a driving force. It's something that energizes you to do a specific behavior. I don't
00:10:29.640 think of motivation as something that is generalized to everything in your life. Your motivation shifts
00:10:35.580 context by context in some ways, minute by minute. And so say I'm in a context where I'm a researcher
00:10:45.580 at Stanford, that means I'm more motivated to do things that aren't in line with that identity.
00:10:50.180 But if I'm at a family reunion with my family in Idaho, I have different motivations at that time.
00:10:58.520 What had not been studied academically, and this is a huge surprise to me, I'd already mapped out and
00:11:06.680 understood that motivation shifts over time. And along with some of the boot campers I work with,
00:11:12.220 we named that fluctuation, we called it motivation wave. So that phrase, and I really like that phrase,
00:11:18.900 basically, I like it because waves don't always stay high. They come and go, they're big ones,
00:11:24.440 they're small ones, they shift. But the academic work on this had not existed until, oh, there's some
00:11:32.260 early sense of it in 1999, and then more work in 2007. In other words, from an academic perspective,
00:11:39.940 really recently, I mean, that may not sound recent to people listening, but work goes back decades and
00:11:46.220 decades. So it's just, in some ways, very surprising that there was no acknowledgement
00:11:51.740 or research around shifts in motivation until relatively recently. And the fact is, we've all
00:11:59.600 experienced that in our life, people get really motivated in early January, and the motivation
00:12:03.760 drops off, we get motivated for something else around February 14, we get motivated for something
00:12:08.680 else around April 15, which in the US is taxes. And so we have different motivations that shift over time.
00:12:14.900 One of the key, what shall I say, challenges is that when people sit down, and you said this well,
00:12:22.160 and said, hey, I'm going to change, I'm going to do these big things. At that moment, when they're
00:12:27.320 making those decisions and making the plan, yes, their motivation is high. And in that moment,
00:12:34.000 they can do hard things. What we seem to be terrible as human beings is projecting our future levels of
00:12:43.520 motivation. Even though we've seen that, oh, you know, two weeks from now, I may not be so motivated,
00:12:48.260 we seem to make the same mistake over and over and over. And we just assume that we'll be able to
00:12:53.060 sustain high levels of motivation, which doesn't work. And that's what tiny habits is. Well, in some
00:13:01.640 ways in the book, I attacked is too strong a word. I dismantle that. I'm just like, hey, people be
00:13:08.380 realistic about what happens with human motivation. And there's no magic way to keep it sustained.
00:13:14.120 And there's a much better way to create habits that doesn't require you to rely on high levels
00:13:19.140 of motivation. And the other problem you talk about with motivation is that people get motivated
00:13:24.080 towards abstract ideas, right? It's like, lose weight. It's like, well, okay, but are you motivated
00:13:30.480 to do the things to lose weight? You have to look at behaviors that will allow you to achieve that goal.
00:13:35.800 Yeah. And you're right on. You know, there is, what doesn't work is trying to motivate yourself
00:13:42.720 toward an abstraction like lose weight. You know, that is an abstract thing because you can't in this
00:13:48.320 moment lose weight. You can drop down and do 20 or 30 or maybe 50 pushups in this moment. So that's a
00:13:53.800 behavior, but lose weight is not a behavior. It's an outcome. It's a result of doing other behaviors.
00:13:59.660 So one of the methods I developed over the years was a way to take that outcome or the aspiration,
00:14:08.540 that vague abstract thing, and then break it down into specific behaviors that you can then design
00:14:15.880 for. And that's a couple methods put together that I explain in Tiny Habits that can be really
00:14:24.800 liberating and insightful. Somebody might have motivation to reduce their stress. In fact,
00:14:30.920 probably everybody listening to this. I mean, stress is a massive issue right now in our world
00:14:35.360 and in some ways just getting worse. And so you might just motivating yourself to reduce stress,
00:14:41.060 as you can tell, isn't the best answer. But then some people might guess at the solution and I'm
00:14:47.600 against guessing and there's a systematic way to do it, but the guess might be, oh, I'll meditate for 30
00:14:52.680 minutes a day. That's how I reduce my stress. Well, that might be a good match for people or it might
00:14:58.520 not. For some people, it's a terrific match. For many people, it's a very challenging habit to wire in,
00:15:04.360 especially meditating 30 minutes. So instead of having people go the wrong direction and just focus on
00:15:11.500 these abstract things, and instead of having people just guessing, I love systems. Even since I was a
00:15:21.720 kid, let's systematize it. And that's what behavior design is. It's a system step-by-step so you don't
00:15:26.880 have to guess. And by following the steps, you can derive what is the best new habit for you that
00:15:34.780 will help you reduce stress or lose weight or be more productive or whatever you want. And that means
00:15:42.520 that you can move forward with confidence that you are figuring out the right behavior.
00:15:48.040 I call that the golden behavior or a set of behaviors, golden behaviors. And then you can put
00:15:54.680 the, you can make those a reality in your life much more readily than I guess, like meditating for 30
00:16:01.100 minutes. So I thought it was interesting there. You said that you're looking for matches and behavior.
00:16:04.980 So you're trying to find something that you would already want to do. That's one of your principles
00:16:09.240 throughout this, like help people do what they already want to do. Yeah. Yeah. And it comes down to
00:16:14.740 three criteria. So if you're looking for a habit or behavior change to help you reach whatever
00:16:22.460 aspiration, the best matches, the golden behaviors have these three characteristics. Number one,
00:16:30.020 it's a behavior that you want to do. So if you want to be more active, don't pick an exercise that you
00:16:37.520 hate or a behavior you hate. Find something you want to do. In my life, when I'm in Maui, it's surfing.
00:16:42.460 I am just crazy passionate about that. So not everybody has it available to them, but dancing
00:16:47.840 or group activities. Number two, make sure it's a behavior you can do. So again, surfing is not
00:16:55.380 available to people who don't live by waves and dancing may not be available to people who don't
00:17:00.860 have any kind of dance resource, but if they want to dance with other people. And then the third
00:17:06.920 criterion, this is important, it needs to be a behavior that will have impact, that will actually
00:17:12.600 take you toward your aspiration or outcome. A negative example of this or a bad example,
00:17:19.080 and some people are going to hate me for this, is people are set up to believe that taking 10,000
00:17:25.080 steps a day will lead to weight loss. I challenge that notion. I don't think 10,000 steps a day is very
00:17:32.740 effective at weight loss. It's great at other things and it's great to do, but weight loss is
00:17:37.840 primarily a function of nutrition. And then after that, in my amateur opinion, I would say strength
00:17:43.680 training. But people have believed the media or the advertising around 10,000 steps and they may
00:17:52.320 match themselves with that. And as they do it, they're not seeing the weight loss. So what it's
00:17:56.000 lacking, there's that third criteria of it being impactful, of it being effective. And I've done
00:18:02.580 this too. I mean, on my journey to lose weight and keep it off, I somehow thought that popcorn was a
00:18:09.820 healthy snack. It turns out it was an awful snack, but that's what I thought. I thought that nonfat
00:18:15.340 yogurt was a great snack. It turns out it's exactly wrong for me. And so matching yourself carefully
00:18:22.300 matters. So again, it's behaviors you want to do, you can do, and that will be effective. That will
00:18:27.420 have impact. So instead of relying on motivation, instead of pumping yourself up, the idea is match
00:18:32.280 yourself with behaviors you want to do. And that sort of connects to ability too, because you want
00:18:36.760 to find behaviors that are easy to do. Like you want to make it easy for yourself, not harder.
00:18:42.620 Right. Or if you already have, I mean, we'll go back to surfing. My motivation for that is pretty
00:18:48.240 darn high. And so that means it can be a little harder to do. So that means, you know, I don't
00:18:54.740 have to just walk out to the waves. I drive about 12 minutes and get my board off my little Honda
00:18:59.740 element and get in. However, here in California at my home gym, I can't surf. I have an aerosol bike in
00:19:09.660 my home gym here in the garage. Those are terrible. Yeah. I don't love it, but it's okay. And so
00:19:15.880 what I, you know, so that is 15 feet away from me. Okay. I'm exaggerating. It's 20 feet away from me.
00:19:23.080 And so it's so easy to just go get on the aerosol because I know there's going to be days when my
00:19:28.000 motivation is not that high. So I've designed my contacts. So it's just so easy. And then I further
00:19:34.320 trick myself on the days that I'm feeling too tired to go work out. I make it even easier. I just
00:19:42.020 say to myself, PJ, just do four minutes on the aerosol and you don't even have to go hard four
00:19:47.080 minutes and you're done. You don't even have to dress out, just wear whatever you're wearing.
00:19:51.720 And what I've found in my life and other people have found this too, is it about three and a half
00:19:58.460 minutes. Yeah. I'm not motivated. I'm like, okay, I'm getting this done. I'm getting, you know,
00:20:01.960 I'm not going hard like a CrossFit, but about three and a half minutes, my something changes in me
00:20:08.520 and I want to keep going. So even though I know when I say I'm just going to do four minutes,
00:20:14.420 yeah, odds are I'm going to keep going. Sometimes I stop, but it's, you know, how do you make it so
00:20:20.360 easy that low motivation won't tank you? You'll still do it. Or in this case, with tricking myself
00:20:26.820 on the aerosol, you'll still get started, you know, scale it back. What's four minutes? You know,
00:20:31.040 I can do that. And as a result, I get the workout here in California.
00:20:35.960 We're going to take a quick break for a word from our sponsors.
00:20:38.000 And now back to the show. So with ability, you're, you're, you're kind of jiggering with
00:20:43.580 things like time, like reduce the amount of time to make it easier or just put the stuff closer to
00:20:48.160 you. So it's easier. Like, or like you're talking about, you're about food, like, you know, weight
00:20:51.340 loss is driven by what you eat. Well, just make it easy to eat good foods or make it harder to eat
00:20:56.960 bad foods. Bad foods. Yeah, exactly. And there's a model, not the fog behavior model, but a different
00:21:02.640 model and basically has these components. Something can be difficult if it requires time and you don't
00:21:09.400 have time. So the way to make it easier is to shorten the timeframe, like four minutes rather
00:21:14.060 than 30 or 60. I can be difficult if it requires money and you don't have money on the flip side of
00:21:21.660 getting people to drink less soda. When they put a tax on soda, it decreases consumption. And the way
00:21:27.640 they did that is by making it harder to do more expensive. Third is how much physical effort
00:21:33.560 something requires. So for me, knowing here in California, there's going to be moments where I'm
00:21:38.440 not so motivated to work out. Guess what? The gym's 20 feet away. So I've reduced the physical effort.
00:21:44.760 And then the last one I'll talk about is mental effort, how much you have to think about stuff.
00:21:49.900 And if something, let's say you want to stop using social media, you can tweak your ability by making
00:21:56.520 your password really difficult and not allowing your app to save the password. So that doesn't
00:22:02.260 mean you can't launch social media. It just makes it harder to do. You have to think harder and it
00:22:06.520 takes more time. And those things together would, if I ran an experiment on that, it would reliably show
00:22:13.240 that people are less likely to use social media if they have really hard passwords that their system
00:22:19.560 didn't store. So there's a systematic way, even that, that, that ability component, then there's a
00:22:25.800 system underneath that, that allows you to hone in on what to tweak in order to get yourself to do the
00:22:32.740 behavior or get yourself to stop doing a behavior. So we talked about motivation. There's high motivation
00:22:38.480 or it's easy to do or more likely to do, but there has to be a prompt. And you said you figured out
00:22:43.620 something with your, you know, 20 years of doing this, that you kind of hacked the prompt. So what
00:22:48.440 are, what are some insights that you've figured out about prompts, make them more effective to get us
00:22:52.740 to do the things we want to do? Yeah. So there is another model for this, and I love models and
00:22:58.940 systems and I'll be brief. There are three sources of prompts. One source is, I call it person prompt.
00:23:05.860 It just comes from you. You just happen to remember or something happens internally like, oh, I'm hungry
00:23:11.020 or I have a headache. Those are prompts. You know, they just come from you. Those are not reliable
00:23:16.240 for the kinds of, most kinds of habits people want to form. Like, I'm just going to remember to go to
00:23:20.460 work out or I'm going to just remember to do my weekly expense report. So bad idea, but they do
00:23:25.520 happen. Next, you have prompts that I call context prompts. We're surrounded by these. Context prompts
00:23:32.720 are things in your environment, whether it's a post-it note, an alarm, a notification on your app,
00:23:37.540 somebody else reminding you. There's tons of these. And then the third type, and this is the hack.
00:23:43.080 This is what tiny habits leverages. It has to do with your existing routine. And I call it an action
00:23:51.760 prompt. So a routine you already do can serve as your prompt for a new habit. So brushing, which pretty
00:24:00.440 much everybody does, can be your reminder or your prompt to floss. Sitting down in your car and turning
00:24:08.560 it on can be your prompt to turn on your audio book so you can listen on the way to work. Now, notice
00:24:16.560 you're not just relying on yourself to remember. You're not like having post-it notes everywhere.
00:24:20.980 What you're doing is designing your routine and you're finding something you already do
00:24:27.940 that can serve as your prompt for a new habit. Well, tell us about your pee push-up prompt.
00:24:36.380 Oh my. Yes. So an odd example, but it totally works for me anyway, is after I pee, I do two push-ups.
00:24:45.320 At least in tiny habits, that's the recipe. After I pee, I will do two push-ups. Well, today I did
00:24:50.940 25 and 12 and 20. So I've peed three times already. I guess that means a lot of water and coffee,
00:24:56.860 but you can do more than two, but the tiny habit is very small. For me, because I work mostly from
00:25:04.360 home, that works really well. It's really after I flush the toilet, I do two push-ups and I can do
00:25:11.680 as many as I want. But if I'm rushed or tired or sick, I do two and I chalk it up as a victory.
00:25:18.140 Then I, of course, I wash my hands and I go about my day. So that seems probably odd to a lot of
00:25:24.860 people, but it allows me to, well, it's not even noon and I've done 50 push-ups. It allows me to get
00:25:31.380 some strength training in throughout the day, at least when I'm working at home. And it allows me
00:25:36.760 to almost seamlessly put a new habit into my routine. So it doesn't feel like something that's
00:25:45.160 just bolted on. If you find the right place for new habits, they just feel like that's what I
00:25:50.820 always do. I always, you know, after I go to the bathroom, I do push-ups. Now, if I'm in a public
00:25:55.700 space, I'll do squats. In hotels, I don't really like getting down on the floor. So I'll just do like
00:26:01.560 push-ups against the sink, but it just has become really wired in to do that. So it's, I know that
00:26:10.320 example is really quirky, but some things make total sense. Like after you brush, you will floss
00:26:15.220 one tooth. You know, that makes total sense that you'd floss after you brush.
00:26:18.560 Well, I just like that example. Cause it's like, it takes something that people do every day,
00:26:21.860 multiple times a day, and you built a habit into it. And I think it's, it's very illustrative of that.
00:26:26.440 Well, and do you know what? I'm sure many people listening to this know this. Push-ups are such a
00:26:33.440 good gateway to other kinds of exercises. Even if you only can do a couple wall push-ups or knee push-ups,
00:26:40.320 there's something about it. And I've heard from lots of people on this that makes you,
00:26:45.660 I think there's probably, I think this is my opinion, not my research. I think there's something
00:26:50.500 physiological that happens. And then you do see gains quickly. You do see your arms get stronger
00:26:57.460 and your chest gets stronger. There's something pretty great about push-ups. So for people that
00:27:02.680 can do them safely, if you don't have that habit, figure out where push-ups fit in your life
00:27:08.160 and lower the bar to two, or just wall push-ups. And you can do more when you want to, but you
00:27:15.160 don't have to do more. Just focus on consistency of the habit, not size of the habit.
00:27:21.240 So we talked about the model and throughout this model, you can start using the tiny
00:27:24.580 habits method. And we've been talking about this throughout the thing. Like you look for a prompt,
00:27:29.120 right? When I, when I brush my teeth, I will do X and it can be floss. But the tiny habits thing is
00:27:35.420 like, you don't have to floss all your teeth. You'd start really, really tiny, just one tooth.
00:27:41.580 I know. And that sounds crazy to people, but that's, you know, as we talked about my model,
00:27:46.720 by making it so easy and tiny, then you're not subject or you're not affected by fluctuations in
00:27:53.360 your motivation. So that's the hack is you make it so tiny that this thing about us as human beings,
00:27:58.980 the fluctuating motivation won't get in your way. And also, and this surprises people, maybe even
00:28:06.280 more, as you progress, you will naturally do more push-ups. You will naturally floss all your teeth.
00:28:13.740 But what you don't do is raise the bar on yourself. Okay. That's the old, not very effective way of
00:28:21.520 thinking. It's like, oh, two push-ups. Then I have to do five. Then I have to do 10. Then I have to do 20.
00:28:25.760 And you raise the bar. What you're doing there is you're setting yourself up to fail.
00:28:30.880 The bar always stays low, but you can do more when you want to. And then, and this is part of
00:28:37.800 the mindset of tiny habits. Any extra you do, like I did 25 out of the gate this morning.
00:28:43.680 I only had to do two, but it's like, good for me. Awesome. I did 25. I got extra credit. You know,
00:28:49.080 look at me. There is this thing that happens when you keep the bar low,
00:28:53.320 that when you go above it, that feeling of I'm the kind of person who overachieves then affects you
00:29:01.940 in other parts of your day. It shifts your identity. And it also, I mean, as you do the start,
00:29:08.200 you know, starting small, like your ability increases, right? So if you, when you first start
00:29:13.280 out, you're not going to be able to do 50 push-ups, but as you do two push-ups every day,
00:29:17.080 you're going to get stronger, which will allow you, it'll make it easier to do more push-ups.
00:29:21.440 Exactly. So as exactly, and as it gets easier to do with the same level of motivation,
00:29:27.840 you can do more push-ups because now they're easier to do. That's, that's right on. It's a
00:29:34.860 little bit of a technical point and it might be a little subtle, but that's, yeah, that's how it
00:29:39.080 works. And so for most behaviors, not all, but for most behaviors, the more you do it,
00:29:43.800 the easier it gets to do. And push-ups is a great example because you get better form.
00:29:48.500 You know exactly where to do them in your home and you get stronger.
00:29:53.160 And what I love about the tiny habits method, it's basically a recipe, right? You're just like,
00:29:56.920 after I do this, when I do this, I will do this one really small thing and that's it. And like in
00:30:03.340 the back of the book, I love it. You have like, just like this giant list of tiny habits recipes
00:30:08.000 you can do if you want to be more productive, stay organized, business travels. Like after I walk in
00:30:13.040 the door, I will hang my keys on the door, the key hanger, which you're supposed to do, but like
00:30:18.560 make it, make that connection to that anchor of walking through your door.
00:30:21.940 Yeah. So glad you brought that up. So yeah, in tiny habits, I have an appendix that has 300
00:30:27.440 recipes for tiny habits and there's topics like tiny habits for busy moms, tiny habits for dads who work
00:30:34.880 from home, tiny habits for travel and so on. There's 20 each. And those weren't random guesses. I did
00:30:40.120 some work to figure out what most important topics, including topics like tiny habits for caregivers,
00:30:47.880 which can be crushing emotionally and physically. And I wanted to do a thousand and I had a thousand
00:30:57.300 ready to go. And my publisher was like, oh, BJ, this is like 60 pages. There's no way we're putting 60
00:31:03.980 pages of recipes in the back of the book. We'll give you 300. And I was like, okay, I'll take it.
00:31:10.680 That's book number two, the thousand recipes. So the other insight that I got from this that I've
00:31:16.680 been incorporating with myself and my kids and from tiny habits is not only, okay, you make it easy,
00:31:22.900 the thing you want to do, the habit easy, but also connect it to something you already do. But the one
00:31:27.980 thing that I've been doing and teaching my kids is this idea of celebrating what you do. Why is that
00:31:33.260 so important that you celebrate that you flossed one tooth or that you did two pushups? Because I think
00:31:38.160 people hear that like, I'm going to feel kind of silly celebrating myself. So what's going on there?
00:31:43.840 Let me give the psychological explanation. I would love to hear how you guys are celebrating.
00:31:48.340 So celebration is anything that you can do that will fire off a positive emotion,
00:31:54.580 especially the feeling of success. So for me, a go-to celebration is to do a fist pump and go,
00:32:00.720 awesome. And, or raise my hands over my head. Like after I do, you know, pushups, I go way to go,
00:32:07.400 BJ, you know, kind of the self chair and it helps me feel successful. Now, what works for me may not
00:32:13.080 work for you. It's really, there's, there's a wide variety of approaches. So in tiny habits,
00:32:19.240 I list a hundred different ways to celebrate. And I also give some exercises, really simple ones,
00:32:24.800 where you can figure out what is the natural celebration for you. The reason it matters is
00:32:29.560 this, the emotion you feel as you do the habit is what, as you do the new behavior is what wires it
00:32:38.460 into your brain as a habit. In other words, it's emotions that create habits. So if your brain does
00:32:45.900 pushups and it knows, wow, I'm going to feel awesome after I do these pushups, it's going to remind you,
00:32:51.380 and it's going to want to do pushups in the future. There's actually a physical restructuring
00:32:55.520 of your brain that happens because of the emotion. And this goes in contrast to what
00:33:00.560 probably everybody has heard about repetition. It takes 21 days and 66 days and repetition creates
00:33:07.460 habits. And that's not true. If you look at the research carefully, it correlates with habit formation,
00:33:14.100 but there's no evidence in that research that shows that repetition causes the habit to form.
00:33:19.560 And what causes it is the emotion that you feel. So if you're really good at, let's say you want to
00:33:25.800 drink more water. So really good at pouring the glass of water. I've got a glass of water here in
00:33:30.300 front of me. And as you're doing that, you put it down on your work desk. So that's my habit.
00:33:35.380 Put it, you know, fill a glass of water, put it down. If I can cause myself to feel positive,
00:33:40.580 to feel successful, what I'm doing is making my brain take note of that and wiring that into my brain.
00:33:47.380 So the more effective you are at celebration, the faster you can create habits.
00:33:52.540 Yeah. The one that I, so my son, he's nine, he does the fist pump in the air. He's like,
00:33:56.560 yeah, good. Mine is silly, but it works for me. I, I sort of like, like make the noise for the
00:34:02.960 beginning, like the intro guitar riff of Back in Black by ACDC.
00:34:06.760 Love it. Do you want to give us a demo?
00:34:08.140 You know, I have some songs too. I have, I have the tiger. I have, hey, now you're a rock star,
00:34:20.100 whatever that is. I don't know what the words are.
00:34:22.240 Smash mouth.
00:34:22.620 Following up the music.
00:34:23.720 Yeah.
00:34:24.260 Yeah. Smash mouth. Those work for me. And sound effects sometimes. And so I use different celebrations
00:34:29.440 for different things. If I'm in public, I'm not singing a song or I'm not going do, do, do, do.
00:34:33.980 You know, that's, if I'm in public, then it's just more of a quiet, like you nailed this beach.
00:34:39.140 Good for you.
00:34:39.840 I'll just imagine in my head, ACDC.
00:34:42.920 Now your nine-year-old son, I am so glad you're teaching him. If I could, and I won't ever do this
00:34:49.740 work because I don't work with kids and don't do research on kids. It's a lot more complicated,
00:34:54.020 but I'm hoping somebody will do an intervention where they teach kids fifth grade, you know,
00:35:00.040 nine and 10 years old, how to celebrate in order to wire in habits. And that age before they get all
00:35:08.420 like skeptical and all teenager, like where they have that skill and they learn to apply it. I would
00:35:14.800 just be, wow. I would just love. And I know some parents have done that with their kids like you,
00:35:20.260 but there's not a systematic program for that yet. So delighted to hear that you've shared that with
00:35:26.200 your son and he has a celebration that works. Do you ever find that you celebrate together that he
00:35:30.880 sees you or you see him and you both go, yeah, good for you.
00:35:34.320 Yeah. We started to do that. So like, I see him doing, I'm like, Hey, all right, you did it.
00:35:37.540 It's awesome. We're having fun with it. You know, at first he's kind of, he's a little self,
00:35:40.500 like he's kind of getting that age where he's becoming self-conscious a bit. He's kind of at
00:35:44.360 first like, ah, this is kind of, I'm like, no, that's fine. Go do it. And he does it. So we've got
00:35:47.480 to show him, just go online, find videos of athletes.
00:35:52.940 Yeah. That's where he got it from. He guys, I'm doing the tiger. I'm doing the tiger woods
00:35:56.420 fist bump. Here we go. Find athletes. He admires and just show videos of them
00:36:00.700 excelling and they almost always will celebrate. I mean, just watch what happens when Caleb Dressel,
00:36:10.080 the swimmer, you know, nails it in the 50 free and watch what Serena Williams does when she nails a
00:36:16.760 key serve. And if you, and I, I found that's a helpful way for guys who are skeptical,
00:36:22.800 or kids that think they're too cool. It's like, look at what these athletes do.
00:36:26.960 That's how they wired in these high performance habits.
00:36:30.000 And so we've talked to the tiny method, the tiny habits method. People are probably thinking,
00:36:33.340 oh, well, how's this going to lead to bigger changes? And as you said, as you do this stuff
00:36:37.160 more and more, you're working on consistency, your ability increases. And so you'll be able to
00:36:42.400 start adding more and you don't have to like force it though, but it's just going to come like
00:36:46.200 today I'm going to do 10 pushups instead of two.
00:36:48.780 Yeah. Yeah. So you naturally will do more. So the habit that was designed as tiny,
00:36:55.440 you naturally will do more. So it grows, but also you people naturally do other habits that
00:37:04.080 are related. So there's this ripple effect. And I've seen this in my data since the beginning,
00:37:08.360 I started teaching tiny habits in 2011, you know, five day program online, helping people
00:37:14.560 and measuring it week after week after week. Cause I'm that kind of person. Of course I want to
00:37:18.840 measure stuff. And what I found from the beginning is there are these ripple effects. People make
00:37:25.400 other changes in their life naturally. So for example, let's say somebody wires in the habit
00:37:31.740 of taking three calming breaths. Like after I sit down for my morning lunch break, say they're at work,
00:37:39.200 after they sit down, I'll take three calming breaths and just keep, try to keep my mind free and clear.
00:37:46.340 Once they feel successful doing that habit, what they will find is they start taking those three
00:37:52.320 calming breaths at other parts of their life, even without designing an explicit habit for it.
00:37:58.860 So they, it generalizes. So in my own life, the way that's worked is even, even when I'm sleeping
00:38:05.600 and there's all these things going through my head, like, Oh my gosh, I got this at that. And what's going
00:38:09.520 on here? My students, my class, just, there's this reaction. Once you start thinking and knowing that
00:38:16.420 three calming breaths can shift your level of anxiety, I guess, or your increase your calm, you will
00:38:24.500 naturally start applying that elsewhere in your life. So there is this ripple effect that happens
00:38:28.720 to almost everybody. So you're talking about creating new habits, but you also talk about,
00:38:33.820 well, people would say breaking habits, but you don't actually like that. You say untangle
00:38:37.260 bad habits. So why, why untangle bad habits instead of using breaking bad habits?
00:38:43.020 Yeah. When it comes to stopping behaviors, one phrase that we, people often use that takes us in the
00:38:49.660 wrong direction is breaking a bad habit. I think that's a bad word to use, or maybe not the optimal
00:38:55.960 word because it implies that it happens in a moment. If you just apply enough force in one moment,
00:39:03.420 it's broken. You're done. You're not smoking anymore. You're not drinking. You're not gambling,
00:39:07.900 whatever. And that's not how these habits work. And so instead I outline how you should think about it
00:39:15.180 or can think about it as untangling a bad habit. And that sets up a much better expectation
00:39:23.960 in three ways. Number one, it's not just one behavior. It's a whole bunch of different snarls,
00:39:30.460 whether that's smoking or drinking or snacking or what have you. Let's take snacking. If you think,
00:39:36.660 wow, I really got to stop the habit of bad snacking. There's probably a variety of times during the day
00:39:41.880 when you snack. And so think of each one of those as a tangle on this big knot.
00:39:45.760 And what you do is you find the easiest tangle and you get rid of that one first. You don't start
00:39:52.520 with the hardest one. You start with the easiest one. Then you go to the next easiest and so on.
00:39:58.060 And the other reason I really like untangling is that it sets up, when you see a big tangle,
00:40:05.240 even if it's just with your phone headset, it's all tangled up. You look at it and you have no idea
00:40:10.140 how to solve it instantly. But you know if you just untangle one thing and then you know you can
00:40:15.820 get it done. And I think for a lot of these bad habits, that's how people feel. They look at
00:40:22.020 something that they're overwhelmed. How do I stop this smoking habit or this snacking habit or snapping
00:40:29.760 at my kids? And it might just seem like, I don't know how to get this undone. But just like untangling a
00:40:35.860 cord, it's a process. And if you just start with the first thing and then do the next thing,
00:40:40.720 you can do it.
00:40:42.120 Yeah. So that involves, it's sort of using this behavioral model again. Going back, you said,
00:40:45.280 okay, my habit is, or the thing I want to do is stop spending so much time on social media.
00:40:49.960 Well, that's sort of abstract. There's a lot of behaviors associated with that. So you
00:40:53.600 sort of do like a sort of a brainstorm. What are all the behaviors that I do that cause me to
00:40:58.780 surf on social media all the time? And then you go for the easy one. Stop the easy one first.
00:41:03.780 And then you use this stuff of like, okay, I can make it harder. So, you know, making it harder,
00:41:09.240 if I make it harder to do, I'm less likely to do it or increase my motivation. And then also find a
00:41:14.620 prompt there and like find out what the prompt is, maybe eliminate that prompt. And I imagine as
00:41:18.320 people start doing, working with this model and the method, like it's a skill that they get better
00:41:23.840 at. Like it actually gets easier to do behavior change. Yeah. And I think the best, and this is not in
00:41:30.420 the book, the best analogy is maybe driving. Before you learn how to drive, it's like, oh my gosh,
00:41:38.240 how do I do that? It feels so complicated. I'm scared to do it. But now once you've learned how
00:41:45.240 and you've done it, it's just like easy. You don't even think about it. Behavior change seems
00:41:50.680 complicated, overwhelming. People are afraid of it, but you can learn the skills of change to the point
00:41:56.520 where it's like, no big deal. Like if you want to create a new habit, you do it. If you want to
00:42:01.540 design a habit out of your life, you do it. And you don't make a big deal of it. Just like you don't
00:42:06.560 make a big deal of driving, you know, to the airport. It all starts with a single floss tooth.
00:42:13.380 Ben, it can, you know, I mean, if you can, and I like that not only because it's true,
00:42:20.500 that's how a big part of the method back in 2010, when I was goofing around myself,
00:42:25.900 that was a big deal. Next, your dentist will love you or your hygienist will love you.
00:42:29.800 But it's the same process. You know, the way that you wire in the habit of flossing one tooth
00:42:35.840 is the same way you do all the other habits. So if you're not flossing, start there and learn
00:42:41.180 how the method works, skill up. And then as your skill increases, you can tackle harder and harder
00:42:46.320 things. Well, BJ, where can people go to learn more about the book and your work?
00:42:50.620 Yeah, well, tinyhabits.com about the book and you can buy it at Costco. You can buy
00:42:55.860 it at your independent bookseller, which would be awesome. You can buy it online.
00:43:00.240 And then more generally about me, bjfog.com.
00:43:03.960 Fantastic. Well, BJ Fog, thanks for your time. It's been a pleasure.
00:43:06.220 Thank you so much.
00:43:07.680 My guest today was Dr. BJ Fog. He is the author of the book,
00:43:10.500 Tiny Habits. It's available on amazon.com and bookstores everywhere. You can find out
00:43:13.960 more information about his work at his website, bjfog.com. That's Fog with two Gs. Also check
00:43:18.960 out our show notes at aom.is slash tinyhabits, where you can find links to resources,
00:43:22.780 where you can delve deeper into this topic. Well, that wraps up another edition of the
00:43:33.200 AOM Podcast. Check out our website at artofmanliness.com, where you can find our podcast archives,
00:43:37.500 as well as thousands of articles we've written over the years. A lot of them are about habits,
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00:44:09.180 this is Brett McKay. Remind you not only listen to the AOM Podcast, but put what you've heard into action.
00:44:20.700 Thank you.