Bud Light has been a staple of American culture for a long time, but recently, it s found itself in the crosshairs of a social justice movement that demanded that it distance itself from the company s support for a controversial politician named Dylan Mulvaney.
00:04:52.540Suddenly, Bud Light became a joke, something you mercilessly ridiculed your buddy for ordering at the bar.
00:04:58.980The social stigma encoded in the meme was devastating and made Bud Light untouchable to its core market.
00:05:06.180For once, corporate America failed to manipulate the cultural norms of its audience
00:05:10.640and instead turned its own product into a laughing stock.
00:05:14.980Now, the easiest thing in the world would simply be to apologize and go back to running ads of dudes drinking beer after a long day of work.
00:05:23.080But the Anheuser-Busch executives couldn't do that because the Mulvaney campaign was meant to champion the new, sacred class of our political regime.
00:05:32.860Anheuser-Busch tried to issue a non-statement about how it spears for everyone in the hope that conservatives would count it as a win and move on.
00:05:40.420But that statement contained no apology, because admitting fault would also mean admitting that there's something inherently wrong with plastering trans propaganda on the corporation's product.
00:05:51.260The statement failed to mollify Red America, but even worse for the executives, it simultaneously showed insufficient loyalty to the new progressive faith.
00:06:02.280Once the Bud Light campaign became about trans-visibility, even the slightest wavering from Anheuser-Busch would be attacked as disloyalty to the elite religion of our time.
00:06:13.740The statement issued by executives was as toothless as possible, with zero contrition over the aggressive spread of gender ideology.
00:06:22.020It was meant as a head fake to fool conservatives into backing off, but even this entirely disingenuous concession was too much,
00:06:29.820and now Anheuser-Busch is taking heat from the very sector the executives wanted to ingratiate themselves with in the first place.
00:06:37.860So if Anheuser-Busch executives find themselves in a no-win situation, why not just drop the trans propaganda and go back to making money off the plebs?
00:06:47.440Well, because contrary to what most people think, while making money might be the goal of a company, it's not the primary goal of individual executives.
00:06:57.860Executives rarely stay with the same company for their whole career, because they need to be able to advance by moving to a higher position in other corporations.
00:07:06.300Even when an executive makes a lot of money for Anheuser-Busch, if he gets himself branded as a backward transphobe in the process, then his career is effectively over.
00:07:18.060And the same executive would also turn himself into a pariah in his own social circles.
00:07:23.200Anheuser-Busch executives aren't climbing out of their pickup trucks to drain a few cold ones around the bonfire with the boys on Friday night.
00:07:32.080These Ivy League-educated aristocrats worked hard to attend fancy cosmopolitan parties where Satan may or may not be worshipped,
00:07:39.880and they certainly aren't going to throw that away so they can sell beer to middle America.
00:07:44.860This puts Anheuser-Busch executives in a downward spiral, where any attempt to escape dooms them with one of the two groups they rely on.
00:07:53.200If Bud Light changes course so that it can once again become profitable, the executives will face the wrath of the woke mob and likely damage their careers permanently.
00:08:04.240If no change is made, then the company will start to hemorrhage money, and all the executives will be able to do is hope that Red America loses interest in the boycott.
00:08:12.740Even if the executives did decide to bite the bullet and apologize, it could be that the Bud Light meme has become overwhelming,
00:08:19.580and that the social stigma would continue even after an intentional boycott passed.
00:08:25.540The best thing conservatives can do is enjoy the show.
00:08:28.560The executives who spearheaded the Dylan Mulvaney campaign are awful, unrepentant, progressive ideologues who hate Red America and deserve what they're getting.
00:08:37.560It's critical that conservatives not back down, making an example of Anheuser-Busch and ensuring that every company learns to fear a similar backlash.
00:08:45.840Beer may be a silly flashpoint for the culture war, but the right must take wins where it can get them.
00:08:53.060Woke companies should understand that their perverse attempt to push gender ideology into every aspect of American life will come with a severe cost.
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